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Original 2026-02-17
Modified 2026-03-08
1 <p>81%</p>
1 <p>81%</p>
2 <p>Repeat Viewership</p>
2 <p>Repeat Viewership</p>
3 <p>72%</p>
3 <p>72%</p>
4 <p>Registration Payment Completions</p>
4 <p>Registration Payment Completions</p>
5 <p>46%</p>
5 <p>46%</p>
6 <p>Push Notification CTR</p>
6 <p>Push Notification CTR</p>
7 <p>41%</p>
7 <p>41%</p>
8 <p>Premium Upsell Growth</p>
8 <p>Premium Upsell Growth</p>
9 <p><b>Company: VISION+ (MNC Group)</b></p>
9 <p><b>Company: VISION+ (MNC Group)</b></p>
10 <p><b>About :</b>VISION+ is one of Indonesia’s leading OTT platforms, serving a mobile-first audience with live sports, original series, and exclusive short-form Microdramas. With 40M+ MAUs and 5M+ paid subscribers, VISION+ is redefining binge-ready entertainment at scale.</p>
10 <p><b>About :</b>VISION+ is one of Indonesia’s leading OTT platforms, serving a mobile-first audience with live sports, original series, and exclusive short-form Microdramas. With 40M+ MAUs and 5M+ paid subscribers, VISION+ is redefining binge-ready entertainment at scale.</p>
11 <p><b>Industry:</b> OTT / Media &amp; Entertainment<b></b></p>
11 <p><b>Industry:</b> OTT / Media &amp; Entertainment<b></b></p>
12 <p><b>Location:</b>Indonesia<b></b></p>
12 <p><b>Location:</b>Indonesia<b></b></p>
13 <p><b>Category: Customer Engagement, Personalization, AI</b><b></b></p>
13 <p><b>Category: Customer Engagement, Personalization, AI</b><b></b></p>
14 <p><b>Solutions Used: App Push Notifications, In-App Nudges, Journey Orchestration, AI-Driven Personalization (Insight Agent)</b></p>
14 <p><b>Solutions Used: App Push Notifications, In-App Nudges, Journey Orchestration, AI-Driven Personalization (Insight Agent)</b></p>
15 <h2><b>The Challenge</b></h2>
15 <h2><b>The Challenge</b></h2>
16 <h3><b>Turning Massive Reach into Daily Viewing Habits</b></h3>
16 <h3><b>Turning Massive Reach into Daily Viewing Habits</b></h3>
17 <p>Despite strong top-of-funnel traction from live sports and originals, VISION+ faced a familiar OTT challenge - driving repeat visits and completed payments. Batch-and-blast notifications diluted relevance, limiting retention and monetization.</p>
17 <p>Despite strong top-of-funnel traction from live sports and originals, VISION+ faced a familiar OTT challenge - driving repeat visits and completed payments. Batch-and-blast notifications diluted relevance, limiting retention and monetization.</p>
18 <h2><b>The Solution</b></h2>
18 <h2><b>The Solution</b></h2>
19 <h3><b>Behavior-Led Engagement for Binge-Ready Moments</b></h3>
19 <h3><b>Behavior-Led Engagement for Binge-Ready Moments</b></h3>
20 <p>With Netcore, VISION+ built an intent-driven engagement ecosystem:</p>
20 <p>With Netcore, VISION+ built an intent-driven engagement ecosystem:</p>
21 <ul><li>Real-time push and in-app triggers based on content affinity</li>
21 <ul><li>Real-time push and in-app triggers based on content affinity</li>
22 <li>Interactive push formats for frictionless content discovery</li>
22 <li>Interactive push formats for frictionless content discovery</li>
23 <li>AI-powered Insight Agent to predict binge-readiness and optimize next-best actions</li>
23 <li>AI-powered Insight Agent to predict binge-readiness and optimize next-best actions</li>
24 <li>Automated journeys connecting sports spikes to premium subscriptions</li>
24 <li>Automated journeys connecting sports spikes to premium subscriptions</li>
25 </ul><h2><b>The Impact</b></h2>
25 </ul><h2><b>The Impact</b></h2>
26 <h3><b>The Proof: Habit Formation at OTT Scale</b></h3>
26 <h3><b>The Proof: Habit Formation at OTT Scale</b></h3>
27 <p>The shift to behavior-led orchestration delivered measurable growth across engagement and revenue:</p>
27 <p>The shift to behavior-led orchestration delivered measurable growth across engagement and revenue:</p>
28 <ul><li><b>Repeat Viewership:</b>81% growth through automated habit loops</li>
28 <ul><li><b>Repeat Viewership:</b>81% growth through automated habit loops</li>
29 <li><b>Payments:</b>72% increase in registration payment completions</li>
29 <li><b>Payments:</b>72% increase in registration payment completions</li>
30 <li><b>Engagement:</b>46% uplift in push notification CTR</li>
30 <li><b>Engagement:</b>46% uplift in push notification CTR</li>
31 <li><b>Revenue:</b>41% growth in premium upselling</li>
31 <li><b>Revenue:</b>41% growth in premium upselling</li>
32 </ul><p><b>Ready to see how VISION+ turned micro-content into daily binge habits?</b></p>
32 </ul><p><b>Ready to see how VISION+ turned micro-content into daily binge habits?</b></p>
33 <p>Netcore worked closely with our team to understand our challenges and helped us rebuild our engagement approach step by step. Their consulting support, best-practice guidance, and continuous optimization played a key role in helping us drive better user experiences and measurable business growth.</p>
33 <p>Netcore worked closely with our team to understand our challenges and helped us rebuild our engagement approach step by step. Their consulting support, best-practice guidance, and continuous optimization played a key role in helping us drive better user experiences and measurable business growth.</p>
34 <p>Unlock unmatched customer experiences, get started now</p>
34 <p>Unlock unmatched customer experiences, get started now</p>
35 <p>Let us show you what's possible with Netcore.</p>
35 <p>Let us show you what's possible with Netcore.</p>