MakeMyTrip
2026-03-08 17:50 Diff

Netcore's AI Raman assists MakeMyTrip in increasing its Click-through rates by 32% and Inbox Deliverability by 90%

90%

Inbox deliverability

32%

Open Rates

Company:

MakeMyTrip is a travel company founded in 2000 serving the US-India travel market. Offering a unique value proposition for their time, travelers could instantly book their flight tickets after comparing prices for all the companies.

Industry:

Travel

Category:

Email infrastructure, Email Deliverability, Email Campaigns.

Solution Used:

Netcore Email Delivery.

Challenges

MakeMyTrip has a large email subscriber base. They regularly sent out emails but experienced low engagement rates due to the lack of relevant content.

  • Their internal structuring and list segmentation weren’t as granular as they could be.
  • They did not have in-house deliverability expertise.
  • The above two points directly affected the engagement and inboxing of MakeMyTrip’s email campaigns.

Netcore’s Strategy

  • The Netcore deliverability experts team looked through the past campaigns to identify opportunities for improvement and to find content that performs well.
  • Best practices for sending emails were implemented to reach the subscriber inbox.
  • We leveraged Netcore’s AI-powered features like Subject-line optimization to create subject lines that catch maximum eyeballs.

Leading brands boosted their growth with Netcore

Unlock unmatched customer experiences,
get started now

Let us show you what's possible with Netcore.