Shriram Finance achieves an impressive 81X ROI using Netcore’s Full Stack Automation Marketing Platform
2026-03-08 15:40 Diff

81X

ROI Achieved

18%

Reduction in COA

40%

Lift in Engagement

5%

Netcore Contribution

Company: Shriram Finance

Website: https://www.shriramfinance.in/

Industry: Insurance Company

Location: India

Category: Customer Engagement

Solutions Used: Customer Engagement Platform

Objectives:

  • Improve Customer Journey
  • Identify and address user drop-off points to automate touchpoints for a seamless experience.

  • Embrace Omnichannel Marketing
  • Communicate across multiple channels to enhance outreach, refining targeting and retargeting strategies.

  • Streamline Implementation
  • Implement an easy-to-manage solution without requiring extensive technical expertise.

  • Elevate Key Metrics
  • Boost open rates, click rates, and overall engagement for enhanced marketing results and revenue growth.
     

    Netcore’s strategy:

  • Data-Driven Success
  • Netcore’s analytics empowered Shriram Finance, optimizing communication for better outcomes.

  • Smart Segmentation Brilliance
  • Using Netcore’s Smart Segmentation, Shriram Finance precisely targeted user segments for superior campaign results.

  • Clear Investment Messaging
  • Simplified Fixed Deposit messaging by highlighting benefits: higher returns, low investment, flexible withdrawal, and varied tenure choices.

  • Strategic Communication Evolution
  • Netcore and Shriram collaborated on automated journeys at key fixed deposit stages, implementing a multi-channel strategy for consistent and impactful communication.

  • AI-Powered Precision
  • Leveraging Netcore’s Raman AI Engine with STO & SLG, tailored communication and delivery based on customers’ preferred engagement times.
     

    "Netcore's transformative solutions were instrumental in surpassing our objectives. Leveraging data-driven optimization, strategically designed automation journeys at pivotal stages of the Fixed Deposit Investment Process, impactful messaging, and AI-powered optimization, we achieved an extraordinary 81X ROI, a 3X increase in leads, and witnessed a remarkable 15% reduction in Cost of Acquisition. Netcore's contribution of approximately 5% to our Fixed Deposit Business underscored the profound impact of their Full Stack Automation Marketing Platform, establishing it as a definitive game-changer, driving exceptional results, and elevating our overall performance to new heights."

    Manoj Kumar,

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