D2C Customer Engagement and Experiences.
2026-03-08 18:49 Diff

D2C Business

Fueling growth for all D2C brands

D2C marketing is undergoing a radical shift. Keep pace with a full-stack customer engagement and experience platform to create delightful shopping experiences and accelerate your online direct-to-consumer growth.

6%-9%

Increase in add-to-cart

15%-30%

Increase in conversions

12X-20X

Marketing ROI

D2C stands for Direct-to-Consumer. It is a business model where the manufacturer markets, sells and ships its products directly to the consumer. This is different from a traditional retailer business model, which includes wholesalers and distributors as intermediaries. The D2C e-commerce model eliminates the middleman. The direct-to-consumer model has seen huge success in the age of ecommerce.

D2C is a business model which eliminates the need for middlemen such as wholesalers and distributors. The ability to provide a superior customer experience by directly controlling the branding, marketing, and customer journey distinguishes D2C brands from traditional marketplaces. D2C models largely operate through ecommerce, but some brands also choose to have brick-and-mortar stores.

Read more about D2C here.

D2C stands for direct-to-consumer. It is a B2C (Business to Consumer) model where a business decides to build, market, sell, and ship its products directly to the consumer. This is different from a traditional retailer business model, which includes wholesalers and distributors as intermediaries. The D2C ecommerce model eliminates the middleman.

Crocs India is a brand of unique clogs that are immensely popular among both men and women. Crocs are sold globally in more than 40 countries, with over 120 styles for men, women, and children. In 2021, more than half of Crocs’ second quarter sales were sold through the D2C model, as digital sales grew by a quarter.

Read the full success story here.

In essence, while a B2C model has distributors and wholesalers, a D2C model does not have middlemen. Direct-to-consumer or D2C is a low barrier-to-entry ecommerce strategy where manufacturers or Consumer Packaged Goods (CPG) brands sell their products directly to the consumer; in the absence of a middle party such as a retailer or a reseller.

Download our Personalization Playbook for D2C ecommerce brands.

Why D2C brands love us


“Netcore’s AI-powered personalization and customer engagement solution has helped us showcase relevant products and content to the right customers on the right channels.”

Dinesh Sharma

Manager - Digital Marketing

“We implemented personalized widgets that studied user preferences, and shared product recommendations custom to each user.”

Atul Shivani

Head of E-Commerce and Digital Marketing, The Body Shop

“We wanted to give our customers a personalized experience at ONLY. We did this by introducing widgets on the home page, PLP, and PDP using Netcore’s AI-powered personalization.”

Abhishek Kaichure

National Sales Manager, BESTSELLER (ONLY parent company)

“With Netcore’s AI powered personalization, we increased our customer engagement by introducing personalized widgets on the home page, PLP, and PDP which made every customer’s experience a personalized one.”

Abhishek Kaichure

National Sales Manager, BESTSELLER (Selected Homme parent company)

“By delivering more personalized recommendations, we were able to see a significant uplift in our conversions.”

Pavandeep Singh

VP Operations, Woodland

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