Farchioni’s Digital Transformation: Seamless Migration to Brevo and 163% Higher Email Engagement with Netcore
2026-03-08 18:57 Diff

70%

Increase in Email Open Rates

163%

Increase in Click-Through Rates

Company: Farchioni 1780

Industry: Food & Beverage

Location: Italy

Category: Customer Engagement

Solutions Used: Netcore’s Customer Engagement Platform

Objectives

  • Boost Engagement: Improve email open and click rates to drive customer interactions.
  • Enhance Email Marketing Performance: Implement automation for better targeting and efficiency.
  • Improve Lead Capture: Establish a sustainable system for acquiring and activating leads.

Challenges

  • Limited Engagement & Conversion Rates: The previous email marketing stack resulted in low engagement and click-through rates.
  • Basic Automation: Lack of advanced automation hindered personalized communications.
  • Suboptimal Segmentation: Inaccurate targeting reduced marketing effectiveness.
  • Lead Capture Gaps: No robust system to collect and activate new leads efficiently.

Netcore’s Strategy

  1. Seamless Migration from Brevo: Ensured smooth data transition and integration with WordPress.
  2. Automated Email Journeys: Set up welcome, abandoned cart, and product detail page drop-off journeys.
  3. Advanced Segmentation: Categorized customers into segments like frequent buyers, beer lovers, and first-time buyers for better personalization.
  4. Lead Capture and Activation: Implemented web messages and personalized email elements to enhance lead engagement.

“Netcore’s expertise transformed our email marketing. Within months, we saw a remarkable 70% increase in open rates and 163% more clicks. Their strategic approach to IP warming and automation helped us exceed industry benchmarks for welcome emails, strengthening our customer relationships.”

Unlock unmatched customer experiences,
get started now

Let us show you what's possible with Netcore.