How Netcore helps Axis Bank drive personalized customer experience through interactive content within emails
2026-03-08 15:34 Diff

227%

Uplift in click rate

40%

Uplift in open rate

Company: 

Axis Bank is India’s 3rd largest private sector bank with 4750+ domestic branches. The bank offers a wide spectrum of financial services to customer segments spanning large and mid-corporates, micro, small, and medium enterprises, agriculture, and retail businesses. 

Industry: Banking

Location:  India

Category: Email

Solution used: Netcore’s Email

Challenges:

The brand needed better visibility in customer inboxes. Their emails were also losing out on attention and getting low engagement rates.

The primary challenges were:

  •  Solve attention recession
  •  Improve open and click rates 

Solution:

To improve Axis bank’s customer engagement and increase their marketing email’s open and click rates, Netcore devised and implemented these four key strategies:

  • Brand logo in Gmail profile
  • Personalized sender name
  • Countdown Timer 
  • Video Email

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