Star Media Group achieves 60% increase in click rates across digital channels with Netcore’s Customer Engagement
2026-03-08 18:44 Diff

60%

Increase in click rates across digital channels

16%

Better click rate compared with rich APNs compared to regular APN

Company: Star Media is Malaysia’s first news website and offers current news, business, sports, community, tech, lifestyle and world news on newspaper, ePaper, and mobile app.

Customer Website

Industry: Media

Location: Malaysia

Category: Customer engagement

Solutions Used: Customer engagement

Objectives:

  • Increase daily active news readers across web and mobile app
  • Zero party data enrichment to understand and profile the news readers
  • Fully automate the manually driven daily newsletters and others email engagements

Netcore’s Strategy:

Netcore’s Customer Engagement solution helped Star Media Group by:

  • Customer Lifecycle Automation: Netcore 15+ touch points across the customer lifecycle to be automated. Then with Netcore, TheStar Team set up multiple automations such as – daily newsletter, subscription reminder, dormant customer revival etc.
  • Increase Active Readers: Audience segmentation basis demography, behavior and subscription history. Hyper-personalized localization to target the relevant audience.
  • Innovative rich push notifications and AMPs to deliver the messages – all this powered by AI/ML delivery engine.
  • Profile Enrichment Programme: With limited profile details of a customer, data enrichment came as a single-most important strategy to know more about the customers. With the power of AMP, we introduced Zero Party Data collection via surveys and feedback.

"Our experience with the Netcore marketing platform has been great. Their powerful marketing tools have significantly boosted our conversions and increased our advertisers' ROI. Additionally, we've been using their service for our newsletters, innovative App push and Web push which has led to improved open and click-through rates. It's an excellent tool for elevating our email marketing efforts to the next level."

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