Carbon Achieves a 28% Uplift in Conversions and Grows Circles to Over 10,000 Active Users in Eight Months
2026-03-08 17:40 Diff

Carbon Microfinance Bank Achieves a 28% Conversion Boost and Surpasses 10,000 MAU for Its New Product using Netcore Co-Marketer

28%

Uplift in conversion rates

10,000

Users activated within eight months

Company: Carbon Microfinance Bank

Customer Website

Industry: Fintech

Location: Nigeria

Category: Customer Engagement

Solutions Used: Full-stack Customer Engagement Suite

Objectives

  1. Increase user savings habits: Encourage financial discipline among users.
  2. Boost customer engagement: Provide a unique, culturally resonant product.
  3. Expand active user base: Target diverse demographics (students, professionals, and MSMEs).

Netcore’s Strategy:

  • Setting up personalized email and push notification templates
  • Implementing advanced segmentation strategies
  • Automating customer journeys to ensure timely and relevant communication
  • Providing training and support for the Carbon marketing team
  • Provided consulting on campaign optimization.
  • Assisted in integrating Netcore with Carbon’s existing infrastructure.

"Netcore has played a pivotal role in reshaping our approach to customer engagement, enabling us to achieve meaningful results and deepen connections with our users. By automating and personalizing our customer engagement strategy, we’ve been able to focus on what matters most: helping our users reach their financial goals. Circles has become a cornerstone of financial discipline for our customers, and we couldn’t have done it without Netcore. If we had to summarize our experience in one sentence, it would be: Netcore didn’t just help us engage our customers; it helped us transform how we do it."

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