O Que Significa Omnicanal no E-commerce?
Por Que o Marketing Omnicanal É o Único Caminho para Marcas de E-commerce Corporativas
As 3 Chaves para o Sucesso Omnicanal
Concluindo: Omnicanal É o Futuro do E-commerce de Alto Crescimento
Written by
admin
> Pt > Blog > Untapped Omnichannel Commerce
Netcore Cloud
4 min read
Published :
June 19, 2025
Deixe-me começar com algo que vejo repetidamente: as marcas estão gastando muito em marketing de performance, SEO, social – o que quer que seja – mas ainda estão perdendo uma enorme alavanca de crescimento que está bem na frente delas.
Não se trata de mais anúncios. Não se trata de melhores CTAs (Chamadas para Ação).
Trata-se do comércio omnicanal – e se você for como as equipes de e-commerce corporativas com as quais trabalho, provavelmente não está usando todo o seu potencial.
As marcas que estão fazendo isso certo? Elas estão aumentando seu valor médio de pedido (AOV) em até 20%, e vendo uma retenção e valor vitalício mais fortes em toda a linha.
Então, quero guiá-lo exatamente sobre o que significa omnicanal hoje, como é diferente de ser apenas “multicanal”, e como você pode usá-lo para criar jornadas de clientes contínuas e personalizadas que realmente convertem.
Vamos detalhar.
Comércio Omnicanal + Canais Preferenciais = Experiências hiperpersonalizadas para o cliente.
O Que Significa Omnicanal no E-commerce?
Quando falo sobre omnicanal, não quero dizer apenas estar no e-mail e no WhatsApp e no Instagram e no push. Isso é multicanal.
Omnicanal é sobre conectar os pontos entre esses canais para que sua experiência de cliente seja uma marca única. Pense em:
- Você adiciona um item ao carrinho no seu desktop. Você fecha o laptop.
- Minutos depois, você recebe um alerta de volta ao estoque no seu celular para um item que você visualizou na semana passada. Você clica.
- Você vê o item no carrinho do seu desktop. Mas você ainda está navegando…
- Você tem uma pergunta sobre o tamanho. Você clica para conversar com o suporte via WhatsApp. A equipe de suporte já sabe o que está no seu carrinho e seu histórico de navegação – sem ter que perguntar.
- Eles respondem à sua pergunta e até sugerem um produto complementar que você realmente quer.
- Você finaliza a compra no seu celular, e um e-mail de confirmação chega imediatamente com um acompanhamento sobre o produto complementar.
Isso é uma experiência omnicanal. Não importa como ou onde você interaja com a marca, a experiência é contínua, consciente do contexto e personalizada.
Por Que o Marketing Omnicanal É o Único Caminho para Marcas de E-commerce Corporativas
Se você está crescendo rapidamente, sabe que o e-commerce é uma corrida do ouro. Mas a maioria das empresas ainda está construindo manualmente suas estratégias de marketing. Isso não é escalável, é um desperdício de tempo e, mais importante, você está perdendo dinheiro.
Aqui está o porquê:
1. Sua Margem de Lucro:
Os custos de aquisição de clientes estão subindo. Aumentar o AOV e impulsionar a retenção são a sua melhor defesa. O omnicanal faz isso.
2. A Atenção do Cliente:
Os clientes são bombardeados com mensagens. Eles precisam de uma experiência unificada e perfeita para se lembrarem de você.
3. O Futuro é Mobile-First:
A maioria das compras acontece no celular. Você tem que aparecer nos canais favoritos do celular dos seus clientes (WhatsApp, SMS, Push) de uma forma que seja contextual.
4. A Era da Privacidade de Dados:
Com o fim dos cookies de terceiros, você precisará alavancar seus dados de primeira parte de forma inteligente. O omnicanal, impulsionado por um CDP (Customer Data Platform) unificado, é o que permite isso.
As 3 Chaves para o Sucesso Omnicanal
Então, como você realmente faz isso? Eu vi as marcas de e-commerce mais bem-sucedidas usarem esses três pilares:
Chave #1: Uma Plataforma de Dados do Cliente (CDP) Unificada
Você não pode personalizar em escala se seus dados estiverem em silos. Seu CRM, e-mail, análises de site, dados de aplicativos e dados de vendas offline devem todos conversar entre si.
É por isso que um CDP é inegociável. É a espinha dorsal de sua estratégia omnicanal. Pense nele como seu único banco de dados, sua única fonte da verdade, para cada cliente.
Um CDP robusto permite que você:
- Tenha uma visão de 360 graus de cada cliente.
- Crie segmentos hiperpersonalizados com base em comportamento em tempo real.
- Ative dados em qualquer canal de marketing.
Chave #2: Personalização Impulsionada por IA em Cada Ponto de Contato
Depois de ter seus dados, você precisa de um motor de IA que possa traduzi-los em experiências significativas.
A IA pode:
- Prever o próximo melhor produto para recomendar.
- Determinar o momento ideal para enviar uma mensagem.
- Aprender o canal preferencial de cada cliente.
Um exemplo: Digamos que um cliente compre um par de sapatos. A IA pode analisar o histórico de compras, o comportamento de navegação e até mesmo o clima local para sugerir meias que combinem, cadarços complementares ou até mesmo uma bota de inverno quando a temperatura cair. E ela faz isso em tempo real, no seu site, no seu aplicativo, por e-mail ou no WhatsApp – onde quer que o cliente esteja.
Chave #3: Otimização Contínua do Canal Preferencial
Este é o ingrediente secreto para o ROI. Não se trata apenas de estar em todos os canais; trata-se de saber onde seus clientes gostam de ouvir de você.
Aqui está o que eu foco:
-
Rastreie o comportamento deles: Eles abrem e-mails? Clicam no push? Respondem no WhatsApp?
-
Ajuste a frequência: Alguns usuários odeiam pings diários. Outros esperam por isso. Deixe o comportamento deles guiar sua cadência.
-
Use a IA de forma inteligente: Alimente todos os seus dados em um motor de personalização que saiba quando recomendar, o que recomendar e onde recomendar.
Um exemplo que eu amo: Uma marca de cuidados com a pele usou nosso sistema para segmentar clientes por canal + tipo de pele. Eles enviaram rotinas noturnas via e-mail, dicas rápidas de cuidados com a pele via push e lançamentos exclusivos via WhatsApp. Sua taxa de compras repetidas saltou 45% em 60 dias.
Este é o tipo de impacto que apenas a personalização omnicanal pode oferecer.
Concluindo: Omnicanal É o Futuro do E-commerce de Alto Crescimento
Se eu aprendi alguma coisa ao ajudar marcas a escalar, é isto: o futuro não é “mais canais”. É o uso mais inteligente dos canais.
Seus clientes não pensam em canais. Eles pensam em momentos. Quando você começa a aparecer na hora certa, no canal certo, com a mensagem certa – a magia acontece.
Você não precisa tentar resolver tudo de uma vez para começar. Comece com suas 3 principais jornadas de clientes. Mapeie-as pelos canais preferenciais. Personalize as mensagens. E o mais importante – observe os dados. Pronto para transformar suas jornadas de clientes em motores de crescimento? Vamos conversar. Na Netcore, ajudamos marcas de e-commerce corporativas como a sua a construir experiências omnicanal hiperpersonalizadas e impulsionadas por IA que convertem loucamente.
Assine para receber insights exclusivos da indústria!
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list-group-item-mchannel"> <a href="/pt/plataforma-de-marketing-omnicanal/"> <span class="inside-link">Plataforma de Marketing Omnicanal<div class="red-right"></div> </span><p>Plataforma unificada para o sucesso do marketing multicanal</p> </a></div></div></div></div></div><div id="PX" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/app-walkthroughs-contextual-nudges/"> <span class="inside-link">Nudges & Passo a Passos<div class="red-right"></div> </span><p>Direcione os usuários por meio de cutucadas</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/mobile-a-b-testing/"> <span class="inside-link">Teste A/B<div class="red-right"></div> </span><p>Testes A/B de pouco código para usuários</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/feature-flags/"> <span class="inside-link">Sinalizadores de recursos<div class="red-right"></div> </span><p>Implemente recursos de segmento ao instante</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/user-onboarding-and-activation/"> <span class="inside-link">Integração e ativação do usuário<div class="red-right"></div> </span><p>Crie um contexto personalizado para a experiência ideal dos usuários</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/feedback/"> <span class="inside-link">Feedback<div class="red-right"></div> </span><p>Crie infinitos segmentos de usuários com base em dados e ações comportamentais</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/feature-adoption/"> <span class="inside-link">Adoção de recursos<div class="red-right"></div> </span><p>Meça e analise o impacto em nível de estímulo com relatórios baseados em eventos</p> </a></div></div></div></div></div><div id="EMAIL" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/pt/email/email-api/"> <span class="inside-link">Email API<div class="red-right"></div> </span><p>Integre em minutos. Entregue em segundos. Somos tão rápidos assim!</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/pt/amp/"> <span class="inside-link">AMP Email<div class="red-right"></div> </span><p>Ofereça uma experiência semelhante a um site/aplicativo em seu e-mail</p> </a></div></div></div></div></div><div id="CDP" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/pt/personalização/"> <span class="inside-link">Visão unificada do cliente<div class="red-right"></div> </span><p>Unifique dados de diversas fontes para obter uma compreensão completa de um cliente</p> </a></div></div></div></div></div><div id="PZ" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/product-recommendations/"><p></p> </a></div></div></div></div></div><div id="GENAI" class="tabcontent"><div class="row" style="width:375px;"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/pt/co-marketer-ai/"><p></p> </a></div></div></div></div></div><div id="MCHANNELS" class="tabcontent"><div class="row" style="width:375px"><div class="col-12"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/pt/marketing-no-whatsapp/"> <span class="inside-link">Marketing no WhatsApp<div class="red-right"></div> </span><p>Converta mais: Utilize o WhatsApp para vendas poderosas</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/pt/email/email-marketing/"> <span class="inside-link">Email Marketing<div class="red-right"></div> </span><p>Crie belos e-mails. Mire com sabedoria, cronometre perfeitamente</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/pt/mensagens-web/"> <span class="inside-link">Mensagens Web<div class="red-right"></div> </span><p>Cative visitantes ativos do site e potencialize suas mensagens na Web</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/pt/web-push-notifications/"> <span class="inside-link">Notificações Push Web<div class="red-right"></div> </span><p>Envolva os clientes com Web Push contextual</p> </a></div></div></div></div><div class="clearfix"></div></div></div></div></div></div></li></ul></div></div><div class="nav-item"> <span><span class="menu-under">Recursos</span><span class="dow-arrow"><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/net-head/images/net/dow-arrow.webp"></span><div class="nav-menu-drop drop-main-resource"><div class="triangle-shape-mainresource"><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/net-head/images/net/triangle.png"></div><ul class="menu-download-nav" style="width:317px;"><li><div class="col-12" style="margin-top: -5px;"><div class="row"><div class="tab-head tab-sol" style="border: none;"> <a href="/pt/blog/" class="tablinks-res"> <svg class="right-img" width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" version="1.1" preserveAspectRatio="xMinYMin"> <use xlink:href="#img-blogs"></use> </svg> Blogue <svg class="rig-arrow" width="38" height="38" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" version="1.1" preserveAspectRatio="xMinYMin"> <use xlink:href="#img-arrow-up-right"></use> </svg></a> <a href="/pt/resources/success-story/" class="tablinks-res"> <svg class="right-img" width="63" height="63" viewBox="0 0 63 63" xmlns="http://www.w3.org/2000/svg" version="1.1" preserveAspectRatio="xMinYMin"> <use xlink:href="#img-group-success-stories"></use> </svg> Histórias de sucesso <svg class="rig-arrow" width="38" height="38" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" version="1.1" preserveAspectRatio="xMinYMin"> <use xlink:href="#img-arrow-up-right"></use> </svg></a> <a href="/pt/resources/guides/" class="tablinks-res"> <svg class="right-img" width="24" height="24" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" version="1.1" preserveAspectRatio="xMinYMin"> <use xlink:href="#img-guides"></use> </svg> Guias <svg class="rig-arrow" width="38" height="38" viewBox="0 0 24 24" xmlns="http://www.w3.org/2000/svg" version="1.1" preserveAspectRatio="xMinYMin"> <use xlink:href="#img-arrow-up-right"></use> </svg> </a></div></div></div></li></ul></div></div></div></div><div class="header-btn col-3"> <a id="GetDemo" class="nt-button-primary d-none" href="/pt/request-demo/"> Solicitar demonstração </a></div></div></section><style>#MobileMenuClose{margin-right:21px !important;margin-top:20px !important}.dropdown-menu.netlang.mobver.show{z-index:9999;top:-12px !important;left:-15% !important;border-radius:.7rem !important;width:135px;min-width:100px}.dropdown-menu.netlang.mobver.show .netlanga{right:10px;position:relative}</style><div class="modal fade demo-modal" id="MobileDropdown" tabindex="-1" role="dialog" aria-labelledby="exampleModalLabel" aria-hidden="true"><div class="modal-dialog" role="document"><div class="modal-content"><div class="modal-body"><div class="header-mobile-nav" id="MobileNav"><div class="mob-nav-wrapper"><div class="mnm-super-container"><div class="mnm-header-right"> <button id="MobileMenuClose" class="close" type="button" data-dismiss="modal" aria-label="Close"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/hamburger_close.png" alt="Hamburger Close" /> </button></div><div class="mnm-container" id="MNM_Container"><div class="mnm-spare-logo click-data-url" data-url="/"> <img loading="lazy" src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/netcore-logo-main.svg" /></div><div class="v-spacer-20"></div><div class="mnm-body"><div class="mnm-body-row pressable" data-id="1"><div class="mnm-row-text">Produto</div><div class="mnm-row-icon"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></div></div><div class="mnm-body-row pressable" data-id="4"><div class="mnm-row-text">Recursos</div><div class="mnm-row-icon"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></div></div></div><div class="v-spacer-10"></div><div class="mnm-es" style="display: none;"><div class="v-spacer-10"></div><div class="mnm-es-row"><div class="mnm-es-row-left"> English <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></div><div class="mnm-es-row-right">Support</div></div></div><div class="mnm-touch"> <button class="nt-button-primary click-data-url" data-url="/pt/request-demo/">Solicitar demonstração</button></div><div class="v-spacer-10"></div></div></div><div class="mnm-super-dd-container"><div class="mnm-dd-container d-none" data-id="1"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text"> Produto</div></div></div><div class="mnm-dd-body"><div class="mnm-dd-body-main" id="ProductsDDSpecial"><div class="v-spacer-20"></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="0"> <a class="dd-bs-body-row pressable" href="/pt/plataforma-de-engajamento-do-cliente/"><div class="dd-bs-middle">Plataforma de Engajamento do Cliente</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Mostre mais</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="0"> <a class="dd-bs-header-row pressable" href="/pt/plataforma-de-engajamento-do-cliente/"><div class="dd-bs-middle">Plataforma de Engajamento do Cliente</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/orquestração-de-jornadas/"><div class="dd-bs-middle">Orquestração de Jornada</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/plataforma-de-marketing-omnicanal/"><div class="dd-bs-middle">Omnicanal Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/plataforma-de-marketing-multicanal/"><div class="dd-bs-middle">Multicanal Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Mostre menos</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="2"> <a class="dd-bs-body-row pressable" href="/pt/personalização/"><div class="dd-bs-middle">Personalização</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="1"> <a class="dd-bs-body-row pressable" href="/pt/email/email-marketing/"><div class="dd-bs-middle">Email Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Mostre mais</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="1"> <a class="dd-bs-header-row pressable" href="/pt/email/email-marketing/"><div class="dd-bs-middle">Email Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/email/email-api/"><div class="dd-bs-middle">Email API</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/amp/"><div class="dd-bs-middle">AMP Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Mostre menos</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="3"> <a class="dd-bs-body-row pressable" href="/pt/customer-data-platform/"><div class="dd-bs-middle">Plataforma de Dados do Cliente</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Mostre mais</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="3"> <a class="dd-bs-header-row pressable" href="/pt/customer-data-platform/"><div class="dd-bs-middle">Plataforma de dados do cliente</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/unified-customer-view/"><div class="dd-bs-middle">Visão Unificada do Cliente</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Mostre menos</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="5"> <a class="dd-bs-body-row pressable" href="/pt/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a></div></div><div class="v-spacer-10"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-20"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Canais de mensagens</div><div class="dd-bs-right"></div></div> <a class="dd-bs-body-row pressable" href="/pt/marketing-no-whatsapp/"><div class="dd-bs-middle">Marketing no WhatsApp</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/email/email-marketing/"><div class="dd-bs-middle">Email Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/mensagens-web/"><div class="dd-bs-middle">Mensagens Web</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/notificações-push-da-web/"><div class="dd-bs-middle">Notificações Web Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-20"></div></div></div><div class="v-spacer-20"></div></div><div class="mnm-dd-container d-none" data-id="2"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Solutions</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/industries/e-commerce-online-retail/"><div class="dd-bs-middle">E-Commerce & Retail</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/ott/"><div class="dd-bs-middle">Media and Entertainment</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/travel/"><div class="dd-bs-middle">Travel and Hospitality</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/edtech/"><div class="dd-bs-middle">Edtech</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/fantasy-gaming/"><div class="dd-bs-middle">Fantasy Gaming</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/business-and-financial-services/"><div class="dd-bs-middle">Business & Financial</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/direct-to-consumer/"><div class="dd-bs-middle">Direct to consumer</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/inboxcommerce/"><div class="dd-bs-middle">Inbox Commerce</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/startups/india/apps/"><div class="dd-bs-middle">Startup</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="https://netcorecloud.com/lp/netcore-for-isvs/" target="_blank"><div class="dd-bs-middle">ISVs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="3"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Clientes</div></div><div class="mnm-header-right"><div class="right-text">Customers Overview</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Reviews</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Testimonials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="v-spacer-30"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-30"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Featured Customers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Swiggy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Oyo</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Flipkart</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Disney Hotstar</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div></div><div class="v-spacer-20"></div></div></div></div><div class="mnm-dd-container d-none" data-id="4"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Recursos</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/pt/blog/"><div class="dd-bs-middle">Blogue</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/resources/success-story/"><div class="dd-bs-middle">Histórias de sucesso</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/pt/resources/guides/"><div class="dd-bs-middle">Guias</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="5"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Serviços</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email-consultancy/"><div class="dd-bs-middle">Entregabilidade de e-mail</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/gamechanger/"><div class="dd-bs-middle">Ferramentas disruptivas</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/infrastructure-security/"><div class="dd-bs-middle">Infraestrutura e Segurança</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="13"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Customer Engagement"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Customer Engagement"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Customer Engagement"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Customer Engagement"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Customer Engagement"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Customer Engagement"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Customer Engagement"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Customer Engagement"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/tools"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="11"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/customer-engagement/journey-orchestration/"><div class="dd-bs-middle">Journey Orchestration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/multi-channel-marketing/"><div class="dd-bs-middle">Multi-Channel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/smart-push-notifications/"><div class="dd-bs-middle">Smart Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/behavioral-analytics/"><div class="dd-bs-middle">Behavioral Analytics</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/dashboards-insights/"><div class="dd-bs-middle">Dashboards & Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/intelligent-insights/"><div class="dd-bs-middle">Intelligent Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Management</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="12"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Channels</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="22"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Personalization"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Personalization"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Personalization"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Personalization"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Personalization"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Personalization"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="21"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/omnichannel-personalization/"><div class="dd-bs-middle">Omnichannel Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="31"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email/email-api/"><div class="dd-bs-middle">API (Formerly Pepipost)</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Right Arrow" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="32"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg" alt="Left Arrow" /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Email"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img 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data-id="por-que-o-marketing-omnicanal-E-o-Unico-caminho-para-marcas-de-e-commerce-corporativas"> <span class="link-line"></span> Por Que o Marketing Omnicanal É o Único Caminho para Marcas de E-commerce Corporativas</div><div class="guide-link" data-id="as-3-chaves-para-o-sucesso-omnicanal"> <span class="link-line"></span> As 3 Chaves para o Sucesso Omnicanal</div><div class="guide-link" data-id="concluindo-omnicanal-E-o-futuro-do-e-commerce-de-alto-crescimento"> <span class="link-line"></span> Concluindo: Omnicanal É o Futuro do E-commerce de Alto Crescimento</div><div class="written-by d-none">Written by</div><div class="author-name d-none"> Netcore Cloud</div><div class="author-position d-none"> admin</div><div class="v-sep-line"></div><div class="post-likes d-none"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/resources/heart.svg" alt=""></div></div><div class="blog-post-fixed-right cust-sidebar"><div><span class="share-text">Share this 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June 19, 2025</div><div class="feature-image"><div class="feature-image-excerpt"></div></div></div><div class="v-spacer-60"></div><div class="blog-post-content"><div class="content-wrapped"><p class="ai-optimize-6 ai-optimize-introduction">Deixe-me começar com algo que vejo repetidamente: as marcas estão gastando muito em marketing de performance, SEO, social – o que quer que seja – mas ainda estão perdendo uma enorme alavanca de crescimento que está bem na frente delas.</p><p class="ai-optimize-7">Não se trata de mais anúncios. Não se trata de melhores CTAs (Chamadas para Ação).</p><p class="ai-optimize-8">Trata-se do <a href="https://netcorecloud.com/pt/plataforma-de-marketing-omnicanal/"><strong>comércio omnicanal</strong></a> – e se você for como as equipes de e-commerce corporativas com as quais trabalho, provavelmente não está usando todo o seu potencial.</p><p class="ai-optimize-9">As marcas que estão fazendo isso certo? Elas estão aumentando seu <strong>valor médio de pedido (AOV) em até 20%</strong>, e vendo uma retenção e valor vitalício mais fortes em toda a linha.</p><p class="ai-optimize-10">Então, quero guiá-lo exatamente sobre o que significa omnicanal hoje, como é diferente de ser apenas “multicanal”, e como você pode usá-lo para criar jornadas de clientes contínuas e personalizadas que realmente convertem.</p><p class="ai-optimize-11">Vamos detalhar.</p><p class="ai-optimize-12">Comércio Omnicanal + Canais Preferenciais = Experiências hiperpersonalizadas para o cliente.</p><h2 class="ai-optimize-13" id="o-que-significa-omnicanal-no-e-commerce"><strong>O Que Significa Omnicanal no E-commerce?</strong></h2><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-14">Quando falo sobre omnicanal, não quero dizer apenas estar no e-mail <strong>e</strong> no WhatsApp <strong>e</strong> no Instagram <strong>e</strong> no push. Isso é multicanal.</p><p class="ai-optimize-15">Omnicanal é sobre conectar os pontos entre esses canais para que sua experiência de cliente seja <strong>uma marca única</strong>. Pense em:</p><ul><li class="ai-optimize-16">Você adiciona um item ao carrinho no seu desktop. Você fecha o laptop.</li><li class="ai-optimize-17">Minutos depois, você recebe um alerta de volta ao estoque no seu celular para um item que você visualizou na semana passada. Você clica.</li><li class="ai-optimize-18">Você vê o item no carrinho do seu desktop. Mas você ainda está navegando…</li><li class="ai-optimize-19">Você tem uma pergunta sobre o tamanho. Você clica para conversar com o suporte via WhatsApp. A equipe de suporte já sabe o que está no seu carrinho e seu histórico de navegação – sem ter que perguntar.</li><li class="ai-optimize-20">Eles respondem à sua pergunta e até sugerem um produto complementar que você <strong>realmente</strong> quer.</li><li class="ai-optimize-21">Você finaliza a compra no seu celular, e um e-mail de confirmação chega imediatamente com um acompanhamento sobre o produto complementar.</li></ul><p class="ai-optimize-22">Isso é uma experiência omnicanal. Não importa como ou onde você interaja com a marca, a experiência é <strong>contínua, consciente do contexto e personalizada</strong>.</p><h2 class="ai-optimize-23" id="por-que-o-marketing-omnicanal-E-o-Unico-caminho-para-marcas-de-e-commerce-corporativas"><strong>Por Que o Marketing Omnicanal É o Único Caminho para Marcas de E-commerce Corporativas</strong></h2><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-24">Se você está crescendo rapidamente, sabe que o e-commerce é uma corrida do ouro. Mas a maioria das empresas ainda está construindo manualmente suas estratégias de marketing. Isso não é escalável, é um desperdício de tempo e, mais importante, você está perdendo dinheiro.</p><p class="ai-optimize-25">Aqui está o porquê:</p><h3 class="ai-optimize-26"><strong>1. Sua Margem de Lucro:</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-26">Os custos de aquisição de clientes estão subindo. Aumentar o AOV e impulsionar a retenção são a sua melhor defesa. O omnicanal faz isso.</p><h3 class="ai-optimize-27"><strong>2. A Atenção do Cliente:</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-27">Os clientes são bombardeados com mensagens. Eles precisam de uma experiência unificada e perfeita para se lembrarem de você.</p><h3 class="ai-optimize-28"><strong>3. O Futuro é Mobile-First:</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-28">A maioria das compras acontece no celular. Você tem que aparecer nos canais favoritos do celular dos seus clientes (WhatsApp, SMS, Push) de uma forma que seja contextual.</p><h3 class="ai-optimize-29"><strong>4. A Era da Privacidade de Dados:</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-29">Com o fim dos cookies de terceiros, você precisará alavancar seus dados de primeira parte de forma inteligente. O omnicanal, impulsionado por um CDP (Customer Data Platform) unificado, é o que permite isso.</p><h2 class="ai-optimize-30" id="as-3-chaves-para-o-sucesso-omnicanal"><strong>As 3 Chaves para o Sucesso Omnicanal</strong></h2><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-31">Então, como você realmente <strong>faz</strong> isso? Eu vi as marcas de e-commerce mais bem-sucedidas usarem esses três pilares:</p><h3 class="ai-optimize-32"><strong>Chave #1: Uma Plataforma de Dados do Cliente (CDP) Unificada</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-33">Você não pode personalizar em escala se seus dados estiverem em silos. Seu CRM, e-mail, análises de site, dados de aplicativos e dados de vendas offline devem <strong>todos</strong> conversar entre si.</p><p class="ai-optimize-34">É por isso que um CDP é inegociável. É a espinha dorsal de sua estratégia omnicanal. Pense nele como seu único banco de dados, sua única fonte da verdade, para cada cliente.</p><p class="ai-optimize-35">Um CDP robusto permite que você:</p><ul><li class="ai-optimize-36">Tenha uma visão de 360 graus de cada cliente.</li><li class="ai-optimize-37">Crie segmentos hiperpersonalizados com base em comportamento em tempo real.</li><li class="ai-optimize-38">Ative dados em <strong>qualquer</strong> canal de marketing.</li></ul><h3 class="ai-optimize-39"><strong>Chave #2: Personalização Impulsionada por IA em Cada Ponto de Contato</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-40">Depois de ter seus dados, você precisa de um motor de IA que possa traduzi-los em experiências significativas.</p><p class="ai-optimize-41">A IA pode:</p><ul><li class="ai-optimize-42">Prever o próximo melhor produto para recomendar.</li><li class="ai-optimize-43">Determinar o momento ideal para enviar uma mensagem.</li><li class="ai-optimize-44">Aprender o canal preferencial de cada cliente.</li></ul><p class="ai-optimize-45">Um exemplo: Digamos que um cliente compre um par de sapatos. A IA pode analisar o histórico de compras, o comportamento de navegação e até mesmo o clima local para sugerir meias que combinem, cadarços complementares ou até mesmo uma bota de inverno quando a temperatura cair. E ela faz isso em tempo real, no seu site, no seu aplicativo, por e-mail ou no WhatsApp – onde quer que o cliente esteja.</p><h3 class="ai-optimize-46"><strong>Chave #3: Otimização Contínua do Canal Preferencial</strong></h3><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-47">Este é o ingrediente secreto para o ROI. Não se trata apenas de estar em todos os canais; trata-se de <strong>saber</strong> onde seus clientes gostam de ouvir de você.</p><p class="ai-optimize-48">Aqui está o que eu foco:</p><ul><li class="ai-optimize-49"><strong>Rastreie o comportamento deles</strong>: Eles abrem e-mails? Clicam no push? Respondem no WhatsApp?</li><li class="ai-optimize-50"><strong>Ajuste a frequência</strong>: Alguns usuários odeiam pings diários. Outros esperam por isso. Deixe o comportamento deles guiar sua cadência.</li><li class="ai-optimize-51"><strong>Use a IA de forma inteligente</strong>: Alimente todos os seus dados em um motor de personalização que saiba quando recomendar, o que recomendar e onde recomendar.</li></ul><p class="ai-optimize-52">Um exemplo que eu amo: Uma marca de cuidados com a pele usou nosso sistema para segmentar clientes por canal + tipo de pele. Eles enviaram rotinas noturnas via e-mail, dicas rápidas de cuidados com a pele via push e lançamentos exclusivos via WhatsApp. Sua taxa de compras repetidas saltou 45% em 60 dias.</p><p class="ai-optimize-53">Este é o tipo de impacto que apenas a personalização omnicanal pode oferecer.</p><h2 class="ai-optimize-54" id="concluindo-omnicanal-E-o-futuro-do-e-commerce-de-alto-crescimento"><strong>Concluindo: Omnicanal É o Futuro do E-commerce de Alto Crescimento</strong></h2><div class="wp-block-spacer" style="height: 15px;" aria-hidden="true"> </div><p class="ai-optimize-55">Se eu aprendi alguma coisa ao ajudar marcas a escalar, é isto: o futuro não é “mais canais”. É o uso <strong>mais inteligente</strong> dos canais.</p><p class="ai-optimize-56">Seus clientes não pensam em canais. Eles pensam em momentos. Quando você começa a aparecer na hora certa, no canal certo, com a mensagem certa – a magia acontece.</p><p class="ai-optimize-57">Você não precisa tentar resolver tudo de uma vez para começar. Comece com suas 3 principais jornadas de clientes. Mapeie-as pelos canais preferenciais. Personalize as mensagens. E o mais importante – observe os dados. Pronto para transformar suas jornadas de clientes em motores de crescimento? <a href="https://netcorecloud.com/pt/request-demo/">Vamos conversar</a>. 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if (item.href.indexOf(location.host) !== -1) {
if (item.href.indexOf('?') === -1) {
item.href += '?';
} else {
item.href += '&';
}
item.href += utmParamQueryString;
}
});
function getUrlVars() { var vars = {}; var parts = window.location.href.replace(/[?&]+([^=&]+)=([^&]*)/gi, function(m, key, value) { vars[key] = value; }); return vars; }
var URL_params = getUrlVars();
var UTM_Source = URL_params["utm_source"];
var UTM_Medium = URL_params["utm_medium"];
var UTM_Campaign = URL_params["utm_campaign"];
var UTM_Term = URL_params["utm_term"];
var UTM_Content = URL_params["utm_content"];
var UTM_Keyword = URL_params["utm_keyword"];
let querystring = "?utm_campaign=" + UTM_Campaign + "&utm_source=" + UTM_Source + "&utm_medium=" + UTM_Medium + "&utm_term=" + UTM_Term + "&utm_content=" + UTM_Content + "&utm_keyword=" + UTM_Keyword;
if (querystring.startsWith('?')) { querystring = querystring.replace('?', ''); }
if (UTM_Campaign == undefined && UTM_Source == undefined && UTM_Medium == undefined && UTM_Term == undefined && UTM_Content == undefined && UTM_Keyword == undefined) {} else { for (let a of document.querySelectorAll('a')) { a.href += (a.href.match(/\?/) ? '&' : '?') + querystring; } }</script> <script type="text/javascript">piAId = '865782';
piCId = '48952';
piHostname = 'pi.pardot.com';
(function() {
function async_load() {
var s = document.createElement('script');
s.type = 'text/javascript';
s.src = ('https:' == document.location.protocol ? 'https://pi' : 'http://cdn') + '.pardot.com/pd.js';
var c = document.getElementsByTagName('script')[0];
c.parentNode.insertBefore(s, c);
}
if (window.attachEvent) { window.attachEvent('onload', async_load); } else { window.addEventListener('load', async_load, false); }
})();</script> <script>$(document).ready(function(){
$('.customer-logos').slick({
slidesToShow: 5,
slidesToScroll: 1,
autoplay: true,
autoplaySpeed: 1500,
arrows: false,
dots: false,
pauseOnHover: false,
responsive: [{
breakpoint: 768,
settings: {
slidesToShow: 4
}
}, {
breakpoint: 520,
settings: {
slidesToShow: 3
}
}]
});
});</script> <script src="https://server.recotap.com/OMEfNgxOzq69JnHvgsQkEWIyuf91r2/recotap-client.js?app_id=OMEfNgxOzq69JnHvgsQkEWIyuf91r2"></script> <script>function getParam(p) {
var match = RegExp('[?&]' + p + '=([^&]*)').exec(window.location.search);
return match && decodeURIComponent(match[1].replace(/\+/g, ' '));
}
function getExpiryRecord(value) {
var expiryPeriod = 90 * 24 * 60 * 60 * 1000; // 90 day expiry in milliseconds
var expiryDate = new Date().getTime() + expiryPeriod;
return {
value: value,
expiryDate: expiryDate
};
}
function addGclid() {
var gclidParam = getParam('gclid');
var gclidFormFields = ['gclid_field', 'foobar']; // all possible gclid form field ids here
var gclidRecord = null;
var currGclidFormField;
var gclsrcParam = getParam('gclsrc');
var isGclsrcValid = !gclsrcParam || gclsrcParam.indexOf('aw') !== -1;
gclidFormFields.forEach(function (field) {
if (document.getElementById(field)) {
currGclidFormField = document.getElementById(field);
}
});
if (gclidParam && isGclsrcValid) {
gclidRecord = getExpiryRecord(gclidParam);
localStorage.setItem('gclid', JSON.stringify(gclidRecord));
}
var gclid = gclidRecord || JSON.parse(localStorage.getItem('gclid'));
var isGclidValid = gclid && new Date().getTime() < gclid.expiryDate;
if (currGclidFormField && isGclidValid) {
currGclidFormField.value = gclid.value;
}
}
window.addEventListener('load', addGclid);</script> <script>window.intercomSettings = {
api_base: "https://api-iam.intercom.io",
app_id: "ollhhyjz"
};</script> <script>// We pre-filled your app ID in the widget URL: 'https://widget.intercom.io/widget/ollhhyjz'
(function(){var w=window;var ic=w.Intercom;if(typeof ic==="function"){ic('reattach_activator');ic('update',w.intercomSettings);}else{var d=document;var i=function(){i.c(arguments);};i.q=[];i.c=function(args){i.q.push(args);};w.Intercom=i;var l=function(){var s=d.createElement('script');s.type='text/javascript';s.async=true;s.src='https://widget.intercom.io/widget/ollhhyjz';var x=d.getElementsByTagName('script')[0];x.parentNode.insertBefore(s,x);};if(document.readyState==='complete'){l();}else if(w.attachEvent){w.attachEvent('onload',l);}else{w.addEventListener('load',l,false);}}})();</script> <script src="https://65fa6934ca1242aabbebd7afe64f1d76.js.ubembed.com" async></script> <script>(function(d,b,a,s,e){ var t = b.createElement(a),
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fs.parentNode.insertBefore(t, fs); })
(window,document,'script','https://tag.demandbase.com/96f40dbb92c301c3.min.js','demandbase_js_lib');</script> <script type="text/Javascript" src="https://pxl.sprouts.ai/latest/pixelV3.js?id=98f285e5cf4735cf3c2340d93e958ade" async></script> </body></html>