Axis Max Life Insurance generates 14.2k new leads using Netcore's Push Amplification Strategy
2026-03-08 15:40 Diff

9X

Growth in BPN sessions

3X

contribution of BPN to overall sessions grew 3X,Generated ~14,000 leads, completed 114 payments, and significantly increased the number of users successfully logging policies

About Axis Max Life Insurance:

Axis Max Life Insurance Limited (formerly known as Max Life Insurance Co. Ltd.) is a Joint Venture between Max Financial
Services Limited (“MFSL”) and Axis Bank Limited.

Company: Axis Max Life Insurance

Website: https://www.axismaxlife.com

Industry: Financial Services

Location: India

Category: Customer Engagement

Solutions Used: Full-stack Customer Engagement Suite

Objective

  • Diversify communication channels to reduce reliance on traditional methods.
  • Optimize operational costs with a more efficient engagement tool.
  • Enhance user engagement by delivering timely and relevant messages.
  • Support the execution of our investment plan by aligning communication strategies with business growth goals.

Netcore’s Strategy:

The Three-Wave Approach to Digital Excellence

MaxLife’s revival strategy unfolded in three strategic waves:

  1. Foundation Building
  2. Strategic Scaling
  3. Performance Optimization

"We partnered with Netcore to revamp our Browser Push Notification (BPN) channel, and the results have been outstanding. The strategic consulting & seamless integration enabled us to scale engagement effectively, driving 9X growth in sessions & generating 14,000+ leads. Netcore’s expertise has transformed our approach, & we look forward to continued success."

Vaibhav Kumar,

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