Nykaa Fashion
2026-03-08 17:45 Diff

Raman, helps Nykaa Fashion improve email open rates by 36%

36%

Uplift in email open rate

Company:

Nykaa Fashion is an Indian lifestyle retailer of beauty, wellness, and fashion products

Category:

Fashion, Beauty and Cosmetics

Solution Used:

Netcore Email, Raman AI

Challenges

  • Though the Nykaa team put in a lot of effort in Subject Line Optimization and to send out creative and engaging email campaigns to their customers, they noticed that their email open rates & click rates were below industry benchmark
  • They wanted to engage their customer base more to get them to open more emails and thus increase the chances of conversions
  • They were also not sending time-specific emails and wanted to send more targeted emails to increase open rates

Netcore’s Strategy

Netcore’s AI-powered omnichannel marketing automation suite empowered Nykaa Fashion to:

  • Harness our AI Engine, Raman’s Send Time Optimization (STO) feature to analyze each active customer’s historical interaction and responsiveness to email campaigns
  • Identify the right or most preferred time to engage with individual customers via email campaigns
  • Boost customer engagement in terms of increased open and click rates, by optimizing the send-times of their email campaigns consistently
  • Raman’s advanced Machine Learning algorithms such as “K-Means” for Clustering and“Gradient Boost” for Classification bring the power of STO to life

Netcore’s Smart AI engine- Raman has helped us in optimizing campaigns in the past. This time we used Raman for STO which really helped us to boost our email open rate. We appreciate the innovation ideas and constant support from the team and look forward to using all the available features on the panel for our campaigns.

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