IGP achieves 8.5% uplift in order transactions with Netcore's Multichannel Engagement Solutions
2026-03-08 14:26 Diff

8.5%

Order Transactions

51%

User Activation

761%

Push CTR Peak Uplift

Company: IGP.com (IndianGiftsPortal)

About IGP: IGP is one of India’s foremost online gifting platforms, renowned for delivering thoughtful, personalized gifts during major festivals and life milestones across 100+ countries. The platform has established itself as a category leader, serving millions of transacting consumers annually.

Industry: E-commerce

Location: India

Category: Multichannel Engagement, Gamified Marketing

Solutions Used: Interactive AMP Emails, App Push Notifications, Multichannel Engagement Solutions

The Challenge

In the fast-paced gifting industry, IGP faced a familiar problem – how to convert time-sensitive, high-value shoppers before the moment passed.

IGP set out to:

  • Maximize conversions during high-value, time-sensitive occasions
  • Boost engagement through interactive, gamified experiences
  • Create urgency across channels to turn browsers into buyers

The goal: close the conversion gap and make every occasion count.
 

The Solution

Partnering with Netcore, IGP reimagined customer engagement with a multichannel strategy built on gamification and urgency.

  • Gamified Engagement:
    Using Interactive AMP Emails, IGP brought playfulness into the inbox.
    Campaigns like the “Spin the Wheel” discount game drove a 37% lift in CTR, while the festive “Sweet Jackpot” saw a 153% surge in engagement.
  • Urgency-Driven Push Notifications:
    Contextual App Pushes featuring countdown timers and culturally relevant messages (like Holi special reminders) triggered immediate action – resulting in a 761% uplift in Push CTRs.

The Impact

By blending emotion, interactivity, and urgency, IGP proved that gamified customer journeys can unlock exponential conversions during high-value occasions.

The results spoke for themselves:

Order Transactions: +8.5%
User Activation: +51%
Push CTR Peak Uplift: +761%

Want to see how interactive experiences drove a 51% boost in user activation?
 

"Partnering with Netcore has been a game-changer for IGP. Their AMP email innovations and rich push notifications helped us drive a 51% uplift in user activation and an 8.5% increase in order transactions. Beyond clicks, the strategies delivered true business impact."

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