10% Daily Active Users Uplift, 790+ leads: Zee Tamil Auditions on WhatsApp
2026-03-08 19:02 Diff

790+

leads

10%

Daily Active Users Uplift

100%

Savings on offline logistics & manpower

About Zee Tamil

Zee Tamil stands as a leading Tamil-language entertainment television channel under the prestigious Zee Entertainment Enterprises umbrella. The channel has built a reputation for delivering diverse, high-quality content that resonates deeply with Tamil audiences across the state and beyond

Company: Zee Tamil

Industry: Media & Entertainment (Television)

Location: Tamil Nadu, India

Category: Digital Auditions & Audience Engagement

Solutions Used: Netcore’s Customer Engagement Platform (WhatsApp + Chatbot + CDP)

Business Challenge

  1. Replace city-wise, on-ground auditions with a fully digital experience
  2. Expand reach into Tier-2/3 cities and underserved regions
  3. Ensure zero-contact safety for participants
  4. Scale via WhatsApp to meet audiences where they already are
  5. Capture rich first-party data for targeting and future campaigns

The Challenge

  1. Geographic limits & high costs for travel, venues, and staffing
  2. Crowd management & safety issues at physical centers
  3. No digital footprint: minimal data capture and insight for optimization

The Netcore Solution

What we launched

  1. WhatsApp audition flow: intuitive, multilingual, video-first
  2. Cross-channel promotion: TV (on-air number), Zee5 OTT, YouTube, Facebook & Instagram
  3. Real-time data ops: automated lead capture, cleansing, storage, and delivery

Participant journey

  1. Discover via TV & digital creatives
  2. Engage on WhatsApp by messaging the published number
  3. Submit audition video + details in-chat
  4. Process instantly with automated data management

Why Zee Tamil chose Netcore

  1. Proven scalability for high-volume WhatsApp engagement
  2. Rapid deployment with custom workflows
  3. Infrastructure-free for the broadcaster
  4. Advanced analytics via Netcore CDP for targeting & insights

The WhatsApp-based audition campaign transformed how we connect with talent—scaling beyond city centers and making participation truly inclusive. It saved costs, improved safety, and opened new possibilities for talent discovery and audience engagement.

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