Rivalry2

Feature Adoption
2026-03-08 16:26 Diff
https://netcorecloud.com/product-experience/feature-adoption/
Guide the users to discover and adopt
your app's hero features

Deploy segment-specific app walkthroughs, contextually navigate users to the key features of your app, and convert active users into power users.
Improve feature discovery
and adoption
Boost user stickiness with
feature mini-tours
Reinforce habit loops
for users
Feature adoption is the process of users regularly engaging and using your product's features because it solves a problem for them. It's simply a measure of the number of users taking the time to adopt a new feature. It's a key metric to measure engagement and retention. The higher the feature adoption, the more value users get out of your app/website and the more likely they're to stick to the app.
The key to improving feature adoption rates is understanding which features are relevant to which user segments. Understand the user's jobs-to-be-done, analyze their past behaviour/interactions on the app and demographic data, and based on that highlight specific features for users to adopt and nudge them to engage with it.
Onboarding is a process that shows how a product and its features function. It is an excellent way of highlighting how your app/website and its features can help users solve their problems. Onboarding is the very first stage of the user journey and a good onboarding flow highlights the core app features that would help users get started on the app and thus hooks them right, making feature adoption much easier. If a user isn’t aware that a particular feature exists, they will not be able to explore and adopt it.
The feature adoption metrics show how successful your product is in providing solutions or convenience to your users. There is no ideal feature adoption rate. But here's how you can measure it:
Monthly Feature Adoption Rate (%) = [feature MAU / monthly logins] x 100
A good way for product managers and product marketers to measure feature adoption is by measuring metrics that impact feature adoption the most. Some of the most common metrics you must track are - DAU/MAU/WAU, average session time, engagement rate, time to value, and retention rate.
These metrics cover the depth of adoption and breadth of adoption. Feature adoption analytics give you a fair insight into how users are interacting with your app and its features and help you gauge feature adoption accurately.
Our customers love feature adoption!

CMOs, Growth Hackers, and PMs at customer-centric companies of every size and industry rely on Netcore
We improved our adoption, conversions numbers and cut down countless developer hours.
Sanjeev Kumar

SVP, Product
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 /></div></div><div class="mnm-body-row pressable" data-id="5"><div class="mnm-row-text">Services</div><div class="mnm-row-icon"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div> <a class="mnm-body-row" href="/plan-and-pricing/"><div class="mnm-row-text">Pricing</div><div class="mnm-row-icon"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a></div><div class="v-spacer-10"></div><div class="mnm-es" style="display: none;"><div class="v-spacer-10"></div><div class="mnm-es-row"><div class="mnm-es-row-left"> English <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div><div class="mnm-es-row-right">Support</div></div></div><div class="mnm-touch"> <button class="nt-button-primary click-data-url" data-url="/request-demo">Get Started</button></div><div class="v-spacer-10"></div></div></div><div class="mnm-super-dd-container"><div class="mnm-dd-container d-none" data-id="1"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text"> Products</div></div></div><div class="mnm-dd-body"><div class="mnm-dd-body-main" id="ProductsDDSpecial"><div class="v-spacer-20"></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="0"> <a class="dd-bs-body-row pressable" href="/customer-engagement-platform/"><div class="dd-bs-middle">Customer Engagement</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="0"> <a class="dd-bs-header-row pressable" href="/customer-engagement-platform/"><div class="dd-bs-middle">Customer Engagement</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/journey-orchestration/"><div class="dd-bs-middle">Journey Orchestration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">AI Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/smart-push-notifications/"><div class="dd-bs-middle">Smart Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="4"> <a class="dd-bs-body-row pressable" href="/product-experience"><div class="dd-bs-middle">Product Experience</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="4"> <a class="dd-bs-header-row pressable" href="/product-experience/"><div class="dd-bs-middle">Product Experience</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/mobile-a-b-testing/"><div class="dd-bs-middle">A/B Testing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/user-journey-optimization/"><div class="dd-bs-middle">User Journey Optimization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="4"> <a class="dd-bs-body-row pressable" href="https://netcoreunbxd.com/" target="_blank" rel="nofollow"><div class="dd-bs-middle">Search & Product Discovery</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="1"> <a class="dd-bs-body-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="1"> <a class="dd-bs-header-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-api/"><div class="dd-bs-middle">API (Formerly Pepipost)</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/amp/"><div class="dd-bs-middle">AMP</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="3"> <a class="dd-bs-body-row pressable" href="/customer-data-platform/"><div class="dd-bs-middle">Customer Data Platform</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="3"> <a class="dd-bs-header-row  pressable" href="/customer-data-platform/"><div class="dd-bs-middle">Customer Data Platform</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/unified-customer-view/"><div class="dd-bs-middle">Unified Customer View</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/analytics-insights/"><div class="dd-bs-middle">Real Time Customer Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/marketing-channel-activation/"><div class="dd-bs-middle">Activate Marketing Channels</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="2"> <a class="dd-bs-body-row pressable" href="/personalization/"><div class="dd-bs-middle">Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="2"> <a class="dd-bs-header-row pressable" href="/personalization/"><div class="dd-bs-middle">Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendations</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/product-performance-sales-dashboard/"><div class="dd-bs-middle">Product Performance</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/search-personalization/"><div class="dd-bs-middle">Search Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="5"> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="5"> <a class="dd-bs-header-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/agentic-ai/"><div class="dd-bs-middle">Agentic AI for Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">AI Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Prediction</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/ai-led-image-recognition-system/"><div class="dd-bs-middle">AI-led Image Recognition System</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="v-spacer-10"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-20"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Messaging Channels</div><div class="dd-bs-right"></div></div> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notification</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/rcs/"><div class="dd-bs-middle">Rich Communication Services</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-20"></div></div></div><div class="v-spacer-20"></div></div><div class="mnm-dd-container d-none" data-id="2"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Solutions</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/industries/e-commerce-online-retail/"><div class="dd-bs-middle">E-Commerce & Retail</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/ott/"><div class="dd-bs-middle">Media and Entertainment</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/travel/"><div class="dd-bs-middle">Travel and Hospitality</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/edtech/"><div class="dd-bs-middle">Edtech</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/fantasy-gaming/"><div class="dd-bs-middle">Fantasy Gaming</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/bfsi/"><div class="dd-bs-middle">BFSI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/direct-to-consumer/"><div class="dd-bs-middle">Direct to consumer</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/inboxcommerce/"><div class="dd-bs-middle">Inbox Commerce</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/startups/india/apps/"><div class="dd-bs-middle">Startup</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="https://netcorecloud.com/lp/netcore-for-isvs/" target="_blank"><div class="dd-bs-middle">ISVs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="3"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Customers</div></div><div class="mnm-header-right"><div class="right-text">Customers Overview</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Reviews</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Testimonials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="v-spacer-30"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-30"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Featured Customers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Swiggy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Oyo</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Flipkart</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Disney Hotstar</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="v-spacer-20"></div></div></div></div><div class="mnm-dd-container d-none" data-id="4"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/agentic-marketing/learn/"><div class="dd-bs-middle">Learn Agentic Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/blog/"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story/"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook/"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts-channel/"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars/"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos/"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides/"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/inbox-commerce-use-cases/"><div class="dd-bs-middle">Inbox Commerce Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tools/"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="5"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Services</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email-consultancy/"><div class="dd-bs-middle">Email Consultancy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/gamechanger/"><div class="dd-bs-middle">Gamechangers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/infrastructure-security/"><div class="dd-bs-middle">Infrastructure & Security</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="13"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Customer Engagement"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Customer Engagement"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Customer Engagement"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Customer Engagement"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Customer Engagement"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Customer Engagement"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Customer Engagement"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Customer Engagement"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tools"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="11"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/customer-engagement/journey-orchestration/"><div class="dd-bs-middle">Journey Orchestration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/multi-channel-marketing/"><div class="dd-bs-middle">Multi-Channel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/omnichannel-marketing-platform/"><div class="dd-bs-middle">Omnichannel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/smart-push-notifications/"><div class="dd-bs-middle">Smart Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/behavioral-analytics/"><div class="dd-bs-middle">Behavioral Analytics</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/dashboards-insights/"><div class="dd-bs-middle">Dashboards & Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/intelligent-insights/"><div class="dd-bs-middle">Intelligent Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Management</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="12"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Channels</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="22"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Personalization"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Personalization"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Personalization"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Personalization"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Personalization"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Personalization"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="21"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/omnichannel-personalization/"><div class="dd-bs-middle">Omnichannel Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="31"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email/email-api/"><div class="dd-bs-middle">API (Formerly Pepipost)</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="32"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Email"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Email"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Email"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Email"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Email"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Email"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Email"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Email"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="/integrations"><div class="dd-bs-middle">Integrations</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://docs.pepipost.com/"><div class="dd-bs-middle">Documentation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tutorials/"><div class="dd-bs-middle">Tutorials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://www.pepipost.com/developers/migration/"><div class="dd-bs-middle">Migration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="52"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Product Experience"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Product Experience"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Product Experience"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Product Experience"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Product Experience"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/demo-station/"><div class="dd-bs-middle">Demo Station</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
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class="feature-hero-content"><div class="feature-hero-left"><div class="feature-hero-header"><h1 class="feature-hero-pill" id="PageLinkBody"> Feature Adoption</h1></div><h2 class="feature-hero-bigtext"> Guide the users to discover and adopt <br /><span class="dynamic-title"> your app&#039;s hero features </span></h2><div class="v-spacer-10"></div><div class="feature-hero-smalltext"> Deploy segment-specific app walkthroughs, contextually navigate users to the key features of your app, and convert active users into power users.</div><div class="v-spacer-20"></div><div class="v-spacer-20"></div><div class="hero-main-cta"> <button id="GetDemoBody" class="nt-button-primary click-data-url"
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 > Request Demo </button></div></div><div class="feature-hero-right"> <img class="img-fluid" width="500" height="371" src="https://netcorecloud.com/wp-content/uploads/2022/12/feedback-1.png" alt="" /></div></div><div class="v-spacer-60"></div></section><section class="feature-attribute-row"><div class="v-spacer-30"></div><div class="feature-attribute-content"><div class="attribute-single"><div class="attribute-text"><p style="font-size:20px;"><b>Improve feature discovery <br>and adoption </b></p></div><div class="v-spacer-20"></div><div class="attribute-border"></div></div><div class="attribute-single"><div class="attribute-text"><p style="font-size:20px;"><b>Boost user stickiness with <br>feature mini-tours</b></p></div><div class="v-spacer-20"></div><div class="attribute-border"></div></div><div class="attribute-single"><div class="attribute-text"><p style="font-size:20px;"><b>Reinforce habit loops <br>for users</b></p></div><div class="v-spacer-20"></div><div class="attribute-border"></div></div></div><div class="v-spacer-60"></div></section><div class="" id="dent"></div><section class="feature-simple-row fsr-left"><div class="feature-simple-row-content"><div class="feature-text-column basis-60"><h3 class="feature-header"> Drive feature discovery </br> and adoption</h3><div class="v-spacer-10"></div><div class="feature-subheader"> Elevate key product features, programs, feature announcements, and offers with feature adoption display nudges. Use nudges to help users adopt a feature for maximum user engagement and conversion.</div><div class="v-spacer-20"></div></div><div class="feature-image-column"> <img class="img-fluid"  loading="lazy" src="https://netcorecloud.com/wp-content/uploads/2022/12/Drive-feature-discovery-and-adoption.png" alt="Drive-feature-discovery-and-adoption" /></div></div><div class="v-spacer-30"></div><div class="v-spacer-30"></div></section><section class="feature-simple-row fsr-right"><div class="feature-simple-row-content"><div class="feature-image-column basis-60"> <img class="img-fluid"  loading="lazy" src="https://netcorecloud.com/wp-content/uploads/2022/12/Address-cart-abandonment-and-boost-LTV-in-one-go.png" alt="Address-cart-abandonment-and-boost-LTV-in-one-go" /></div><div class="feature-text-column"><h3 class="feature-header"> Address cart abandonment<br/>and boost LTV in one go</h3><div class="v-spacer-10"></div><div class="feature-subheader"> Nudge new users as well as existing ones towards check out by showcasing how their purchase would drive towards their loyalty program. Do this by leveraging in-app user data within the feature adoption nudges and improving your feature adoption strategy.</div><div class="v-spacer-20"></div></div></div><div class="v-spacer-60"></div></section><section class="feature-simple-row fsr-left"><div class="feature-simple-row-content"><div class="feature-text-column basis-60"><h3 class="feature-header"> Reinforce habit loops for<br/>at-risk user segments</h3><div class="v-spacer-10"></div><div class="feature-subheader"> Users who don’t leverage key features might be at risk of churn. Identify these users, anchor a beacon nudge next to the key feature, and target them right!</div><div class="v-spacer-20"></div></div><div class="feature-image-column"> <img class="img-fluid"  loading="lazy" src="https://netcorecloud.com/wp-content/uploads/2022/12/Reinforce-habit-loops-for-at-risk-user-segments.png" alt="Reinforce-habit-loops-for-at-risk-user-segments" /></div></div><div class="v-spacer-30"></div><div class="v-spacer-30"></div></section><section class="feature-simple-row fsr-right"><div class="feature-simple-row-content"><div class="feature-image-column basis-60"> <img class="img-fluid"  loading="lazy" src="https://netcorecloud.com/wp-content/uploads/2022/12/Create-a-new-feature-mini-tour-after-updates.png" alt="Create-a-new-feature-mini-tour-after-updates" /></div><div class="feature-text-column"><h3 class="feature-header"> Create a new feature<br/>mini-tour after updates</h3><div class="v-spacer-10"></div><div class="feature-subheader"> There are new layouts, new features, and new experiences for users to explore. The challenge lies in easily informing and instructing users about them. Create an unlimited number of feature adoption nudges with no-code.</div><div class="v-spacer-20"></div></div></div><div class="v-spacer-60"></div></section><section class="feature-simple-row fsr-left"><div class="feature-simple-row-content"><div class="feature-text-column basis-60"><h3 class="feature-header"> Trigger native functionality </br> with CTAs</h3><div class="v-spacer-10"></div><div class="feature-subheader"> The ultimate goal of showcasing features to users is to get them, not just to use the feature, but to derive value from it as well. Help users get feature value quickly by triggering native functionality within the call to action.</div><div class="v-spacer-20"></div></div><div class="feature-image-column"> <img class="img-fluid"  loading="lazy" src="https://netcorecloud.com/wp-content/uploads/2022/12/Trigger-native-functionality-with-CTAs.png" alt="Trigger-native-functionality-with-CTAs" /></div></div><div class="v-spacer-30"></div><div class="v-spacer-30"></div></section><section class="faq-row"><div class="faq-content"><h2 class="faq-header"> FAQ&#039;s on Feature Adoption</h2><div class="v-spacer-20"></div><div class="faq-list"><div class="faq-list-item"><h3 class="faq-list-item-header" data-id="1" > <span style="color: #000 !important"> What is feature adoption ? </span> <span><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></span></h3><div class="faq-list-item-body" data-id="1"> Feature adoption is the process of users regularly engaging and using your product's features because it solves a problem for them. It's simply a measure of the number of users taking the time to adopt a new feature. It's a key metric to measure engagement and retention. The higher the feature adoption, the more value users get out of your app/website and the more likely they're to stick to the app.</div></div><div class="faq-list-item"><h3 class="faq-list-item-header" data-id="2" > <span style="color: #000 !important"> How do you improve feature adoption ? </span> <span><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></span></h3><div class="faq-list-item-body" data-id="2"> The key to improving feature adoption rates is understanding which features are relevant to which user segments. Understand the user's jobs-to-be-done, analyze their past behaviour/interactions on the app and demographic data, and based on that highlight specific features for users to adopt and nudge them to engage with it.</div></div><div class="faq-list-item"><h3 class="faq-list-item-header" data-id="3" > <span style="color: #000 !important"> How does onboarding impact feature and overall product adoption? </span> <span><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></span></h3><div class="faq-list-item-body" data-id="3"> Onboarding is a process that shows how a product and its features function. It is an excellent way of highlighting how your app/website and its features can help users solve their problems.  Onboarding is the very first stage of the user journey and a good onboarding flow highlights the core app features that would help users get started on the app and thus hooks them right, making feature adoption much easier. If a user isn’t aware that a particular feature exists, they will not be able to explore and adopt it.</div></div><div class="faq-list-item"><h3 class="faq-list-item-header" data-id="4" > <span style="color: #000 !important"> What is a good feature adoption rate ? </span> <span><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></span></h3><div class="faq-list-item-body" data-id="4"> The feature adoption metrics show how successful your product is in providing solutions or convenience to your users. There is no ideal feature adoption rate. But here's how you can measure it: <br> Monthly Feature Adoption Rate (%) = [feature MAU / monthly logins] x 100</div></div><div class="faq-list-item"><h3 class="faq-list-item-header" data-id="5" > <span style="color: #000 !important"> How to measure feature adoption ? </span> <span><img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" alt="Dropdown Arrow" /></span></h3><div class="faq-list-item-body" data-id="5"> A good way for product managers and product marketers to measure feature adoption is by measuring metrics that impact feature adoption the most. Some of the most common metrics you must track are - DAU/MAU/WAU, average session time, engagement rate, time to value, and retention rate. <br> These metrics cover the depth of adoption and breadth of adoption. Feature adoption analytics give you a fair insight into how users are interacting with your app and its features and help you gauge feature adoption accurately.</div></div></div></div></section><div class="v-spacer-60"></div><div class="v-spacer-60"></div><section class="relative"><div class="carous py-5"><div class="col-12 text-center caro"><h4>Our customers love feature adoption!</h4><br><p>CMOs, Growth Hackers, and PMs at customer-centric companies of every size and industry rely on Netcore</p></div><div class="container"><div class="row mt-5"><div class="col-12"><div id="NetcoreTestimonial" class="carousel slide" data-interval="3000" data-pause="hover" data-ride="carousel"><div class="respon"><ol class="carousel-indicators d-flex justify-content-around justify-content-xl-center"><li data-target="#NetcoreTestimonial" data-slide-to="0" class="font-weight-bold mx-5 "><div><div class="" > <img class="tabimg" src="https://netcorecloud.com/wp-content/uploads/2021/02/gradeup.png" alt=""></div></div><div class="progress"><div class="progress-bar initial-progress" role="progressbar" aria-valuenow="100" aria-valuemin="0" aria-valuemax="100"></div></div></li></ol></div><div class="row mt-4"><div class="col-12"><div class="carousel-inner carousel-details"><div class="carousel-item  active "><div class="container-fluid"><div class="row items-center testimob nettesti"><div class="col-sm-6 tr"><div> <img  class="testimag" src="https://netcorecloud.com/wp-content/uploads/2021/02/Frame-19368.png" alt="carousel"></div></div><div class="col-sm-6 tr"><div> <img class="img-fluid pb-4" src="https://netcorecloud.com/wp-content/uploads/2022/12/quote-sign.svg" alt=""></div><div class="caro-details"><p>We improved our adoption, conversions numbers and cut down countless developer hours.</p></div><div class="row tstmob"><div class="col-md-2 col-sm-4"> <img class="climg" src="" alt=""></div><div class="col-md-10 col-sm-8 pt-2"><h6 class="testi-username"><b>Sanjeev Kumar</b></h6> <small class="testi-userrole">SVP, Product </small><br><div class="testi-usercompany"> <img src="https://netcorecloud.com/wp-content/uploads/2021/02/gradeup-2.png" alt="Product Experience gradeup-2"/></div></div><div class="v-spacer-20"></div><div class="col-md-10 col-sm-8 pt-2"> <a class="tstmob" target="_blank" href="https://netcorecloud.com/"> Read the full case study</a></div></div></div></div></div></div></div></div></div> <a class="carousel-control-prev" href="#NetcoreTestimonial" role="button" data-slide="prev"> <span class="carousel-control-prev-icon" aria-hidden="true"></span> <span class="sr-only">Previous</span> </a> <a class="carousel-control-next" href="#NetcoreTestimonial" role="button" data-slide="next"> <span class="carousel-control-next-icon" aria-hidden="true"></span> <span class="sr-only">Next</span> </a></div></div></div></div><div class="multi-caro pt-5"><div class="container"><p class="text-center">Other leading brands empowering their product experiences using Netcore</p><section class="customer-logos slider pt-3"><div class="slide"> <img class="netcorebrandlogos" src="https://netcorecloud.com/wp-content/uploads/2021/02/myteam11.png" alt="MyTeam11 Testimonial"></div><div class="slide"> <img class="netcorebrandlogos" src="https://netcorecloud.com/wp-content/uploads/2021/02/tokopedia.png" alt="Tokpedia Testimonial"></div><div class="slide"> <img class="netcorebrandlogos" src="https://netcorecloud.com/wp-content/uploads/2021/02/dream11-2.png" alt="Dream 11"></div><div class="slide"> <img class="netcorebrandlogos" src="https://netcorecloud.com/wp-content/uploads/2021/02/oyo.png" alt="OYO Logo"></div></section></div></div></div></section><div class="v-spacer-60"></div><div class="v-spacer-30"></div><section class="content-row"><div class="content-content"><div class="content-head"> Research-backed resources to optimize your retention playbook</div><div class="v-spacer-60"></div><div class="content-body"> <a class="single-content-block" href="https://netcorecloud.com/blog/how-walkthroughs-can-boost-your-apps-feature-adoption/"><div class="content-image-row bg-orange"> <img width="596" height="348" src="https://netcorecloud.com/wp-content/uploads/2021/05/Blog-feature-01.jpg" class="img-responsive responsive--full wp-post-image" alt="Boost App Feature Adoption with Walkthroughs" title="Feature image" decoding="async" fetchpriority="high" srcset="https://netcorecloud.com/wp-content/uploads/2021/05/Blog-feature-01.jpg 596w, https://netcorecloud.com/wp-content/uploads/2021/05/Blog-feature-01-300x175.jpg 300w" sizes="(max-width: 596px) 100vw, 596px" /></div><div class="content-details-row"><div class="content-details-1"><div class="content-details-type"> POST</div></div><div class="v-spacer-10"></div><div class="content-details-title"> How walkthroughs can boost your app’s feature adoption</div><div class="v-spacer-10"></div><div class="content-details-desc"> Well, if you are here, you are most likely a mobile app marketer. And you must be well aware that feature adoption and app retention are among the top challenges most mobile marketers have been facing these days.&nbsp; Just imagine you have rolled out a ground-breaking feature on your mobile app after months of strategy...</div></div> </a> <a class="single-content-block" href="https://netcorecloud.com/guide/feature-adoption-101-a-product-managers-guide/"><div class="content-image-row bg-l-blue"> <img width="573" height="300" src="https://netcorecloud.com/wp-content/uploads/2023/11/Feature-Adoption-101_-A-Product-Managers-Guide.webp" class="img-responsive responsive--full wp-post-image" alt="" title="Feature image" decoding="async" srcset="https://netcorecloud.com/wp-content/uploads/2023/11/Feature-Adoption-101_-A-Product-Managers-Guide.webp 573w, https://netcorecloud.com/wp-content/uploads/2023/11/Feature-Adoption-101_-A-Product-Managers-Guide-300x157.webp 300w" sizes="(max-width: 573px) 100vw, 573px" /></div><div class="content-details-row"><div class="content-details-1"><div class="content-details-type"> GUIDE</div></div><div class="v-spacer-10"></div><div class="content-details-title"> Feature Adoption 101: A Product Manager&#8217;s Guide</div><div class="v-spacer-10"></div><div class="content-details-desc"> The app usage statistics across industries show that only 20% of users entirely use the app and its features. So 80% of the app capabilities are either underutilized or go completely unrealized, taking the app user far from realizing their &#8216;aha moment.&#8217;&nbsp; That is a significant goal for most product managers but not very easy...</div></div> </a></div></div></section><div class="v-spacer-60"></div><section class="demo-row animate__animated move-in-up"><div class="demo-content"><div class="demo-content-text"><div class="demo-head"> Unlock unmatched customer experiences,<br> get started now</div><div class="v-spacer-20"></div><div class="demo-subhead"> Let us show you what's possible with Netcore.</div><div class="v-spacer-30"></div><div class="demo-cta demo-cta-lg"> <a class="nt-button-primary" id="homectareqf" href="https://netcorecloud.com/product-experience/request-demo/" target="_self"> Request Demo </a></div></div></div></section><div class="v-spacer-60"></div></div></div> <style>.bacfo .footer-content{width:auto}.bacfo .reviews-content-list 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Guide the users to discover and adopt your app's hero features

Our customers love feature adoption!

Sanjeev Kumar

Guide the users to discover and adopt
your app's hero features
