Rivalry2

IIFL Capital Achieves 400% Uplift in IPO Bid Conversions with Netcore’s AMP Email Innovation
2026-03-08 18:52 Diff
https://netcorecloud.com/success-story/iifl-capital-amp-email-ipo-innovation/
400%
Uplift in IPO Bid Conversions
58%
Application Success Rate
Company: IIFL Capital
About IIFL Capital:
IIFL Capital Services Limited (formerly IIFL Securities Limited) is one of India’s largest independent full-service retail and institutional broking houses. With a legacy of over two decades, the company provides a comprehensive range of financial services and investment products to corporates, institutional investors, foreign portfolio investors, mutual funds, insurance companies, HNIs, and retail investors.
As of March 2025, IIFL Capital serves over 3 million customers through a network of 2,500+ points of presence across 500+ cities in India.
Industry: Financial Services
Location: India
Category: Email Marketing, Customer Engagement, Innovation
Solutions Used: AMP Emails
Business Objectives

IIFL Capital aimed to revolutionize the IPO application process for its customers by addressing key challenges in traditional email-based journeys:
High Drop-offs on External Pages: Customers had to click through multiple redirects to complete IPO applications, leading to significant journey abandonment.
Low Conversion Rates: Static promotional and transactional emails had lower conversion rates due to website drop-offs
IIFL sought an innovative engagement approach that could:
Simplify the IPO application journey.
Improve bid conversions by reducing drop-offs.
Strengthen brand trust and drive measurable business impact.
Solution: Netcore’s AMP-Powered IPO Email Experience

To transform the IPO journey, IIFL Capital partnered with Netcore to implement an industry-first AMP Email solution that enabled users to complete IPO applications directly within the email — eliminating the need to visit external pages.
Revolutionizing IPO Applications
For the first time in India’s securities industry, IIFL Capital empowered users to apply for IPOs end-to-end within the inbox using AMP-powered emails.
Customers could fill out their IPO details inside the email and trigger real-time verification and UPI mandate initiation without redirection.
Impact & Results

The partnership between IIFL Capital and Netcore delivered outstanding performance outcomes and set a new industry benchmark.
400% Uplift in IPO Bid Conversions
AMP-powered IPO emails achieved 4X higher bid conversions compared to static email journeys.
58% Application Success Rate
Over half of the AMP-based bid attempts successfully converted into IPO applications.
Enhanced Email Engagement & Trust
Seamless in-email experience and instant confirmation built stronger user confidence and satisfaction.
Innovation Leadership
Pioneered India’s first end-to-end IPO AMP email, positioning IIFL Capital as a leader in digital innovation within the securities industry.
Partnering with Netcore to launch India’s first AMP-powered IPO application journey was a game-changer for us. Traditionally, IPO applications involved multiple redirects from email to external sites, often creating friction for users. With this innovation, our customers could complete their IPO applications directly within their email, making the process seamless and intuitive. The results exceeded our expectations — a 400% uplift in bid conversions and 58% success rate in applications — setting a new benchmark in the industry. This collaboration has transformed user experience and reinforced our commitment to innovation in securities.
Unlock unmatched customer experiences,
get started now
Let us show you what's possible with Netcore.
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 /></div></div><div class="mnm-body-row pressable" data-id="5"><div class="mnm-row-text">Services</div><div class="mnm-row-icon"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div> <a class="mnm-body-row" href="/plan-and-pricing/"><div class="mnm-row-text">Pricing</div><div class="mnm-row-icon"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a></div><div class="v-spacer-10"></div><div class="mnm-es" style="display: none;"><div class="v-spacer-10"></div><div class="mnm-es-row"><div class="mnm-es-row-left"> English <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div><div class="mnm-es-row-right">Support</div></div></div><div class="mnm-touch"> <button class="nt-button-primary click-data-url" data-url="/request-demo">Get Started</button></div><div class="v-spacer-10"></div></div></div><div class="mnm-super-dd-container"><div class="mnm-dd-container d-none" data-id="1"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text"> Products</div></div></div><div class="mnm-dd-body"><div class="mnm-dd-body-main" id="ProductsDDSpecial"><div class="v-spacer-20"></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="0"> <a class="dd-bs-body-row pressable" href="/customer-engagement-platform/"><div class="dd-bs-middle">Customer Engagement</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="0"> <a class="dd-bs-header-row pressable" href="/customer-engagement-platform/"><div class="dd-bs-middle">Customer Engagement</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/journey-orchestration/"><div class="dd-bs-middle">Journey Orchestration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">AI Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/smart-push-notifications/"><div class="dd-bs-middle">Smart Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="4"> <a class="dd-bs-body-row pressable" href="/product-experience"><div class="dd-bs-middle">Product Experience</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="4"> <a class="dd-bs-header-row pressable" href="/product-experience/"><div class="dd-bs-middle">Product Experience</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/mobile-a-b-testing/"><div class="dd-bs-middle">A/B Testing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/user-journey-optimization/"><div class="dd-bs-middle">User Journey Optimization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="4"> <a class="dd-bs-body-row pressable" href="https://netcoreunbxd.com/" target="_blank" rel="nofollow"><div class="dd-bs-middle">Search & Product Discovery</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="1"> <a class="dd-bs-body-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="1"> <a class="dd-bs-header-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-api/"><div class="dd-bs-middle">API (Formerly Pepipost)</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/amp/"><div class="dd-bs-middle">AMP</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="3"> <a class="dd-bs-body-row pressable" href="/customer-data-platform/"><div class="dd-bs-middle">Customer Data Platform</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="3"> <a class="dd-bs-header-row  pressable" href="/customer-data-platform/"><div class="dd-bs-middle">Customer Data Platform</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/unified-customer-view/"><div class="dd-bs-middle">Unified Customer View</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/analytics-insights/"><div class="dd-bs-middle">Real Time Customer Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/marketing-channel-activation/"><div class="dd-bs-middle">Activate Marketing Channels</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="2"> <a class="dd-bs-body-row pressable" href="/personalization/"><div class="dd-bs-middle">Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="2"> <a class="dd-bs-header-row pressable" href="/personalization/"><div class="dd-bs-middle">Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendations</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/product-performance-sales-dashboard/"><div class="dd-bs-middle">Product Performance</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/search-personalization/"><div class="dd-bs-middle">Search Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="5"> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="5"> <a class="dd-bs-header-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/agentic-ai/"><div class="dd-bs-middle">Agentic AI for Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">AI Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Prediction</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/ai-led-image-recognition-system/"><div class="dd-bs-middle">AI-led Image Recognition System</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="v-spacer-10"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-20"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Messaging Channels</div><div class="dd-bs-right"></div></div> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notification</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/rcs/"><div class="dd-bs-middle">Rich Communication Services</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-20"></div></div></div><div class="v-spacer-20"></div></div><div class="mnm-dd-container d-none" data-id="2"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Solutions</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/industries/e-commerce-online-retail/"><div class="dd-bs-middle">E-Commerce & Retail</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/ott/"><div class="dd-bs-middle">Media and Entertainment</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/travel/"><div class="dd-bs-middle">Travel and Hospitality</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/edtech/"><div class="dd-bs-middle">Edtech</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/fantasy-gaming/"><div class="dd-bs-middle">Fantasy Gaming</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/bfsi/"><div class="dd-bs-middle">BFSI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/direct-to-consumer/"><div class="dd-bs-middle">Direct to consumer</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/inboxcommerce/"><div class="dd-bs-middle">Inbox Commerce</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/startups/india/apps/"><div class="dd-bs-middle">Startup</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="https://netcorecloud.com/lp/netcore-for-isvs/" target="_blank"><div class="dd-bs-middle">ISVs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="3"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Customers</div></div><div class="mnm-header-right"><div class="right-text">Customers Overview</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Reviews</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Testimonials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="v-spacer-30"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-30"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Featured Customers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Swiggy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Oyo</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Flipkart</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Disney Hotstar</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="v-spacer-20"></div></div></div></div><div class="mnm-dd-container d-none" data-id="4"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/agentic-marketing/learn/"><div class="dd-bs-middle">Learn Agentic Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/blog/"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story/"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook/"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts-channel/"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars/"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos/"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides/"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/inbox-commerce-use-cases/"><div class="dd-bs-middle">Inbox Commerce Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tools/"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="5"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Services</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email-consultancy/"><div class="dd-bs-middle">Email Consultancy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/gamechanger/"><div class="dd-bs-middle">Gamechangers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/infrastructure-security/"><div class="dd-bs-middle">Infrastructure & Security</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="13"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Customer Engagement"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Customer Engagement"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Customer Engagement"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Customer Engagement"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Customer Engagement"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Customer Engagement"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Customer Engagement"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Customer Engagement"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tools"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="11"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/customer-engagement/journey-orchestration/"><div class="dd-bs-middle">Journey Orchestration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/multi-channel-marketing/"><div class="dd-bs-middle">Multi-Channel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/omnichannel-marketing-platform/"><div class="dd-bs-middle">Omnichannel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/smart-push-notifications/"><div class="dd-bs-middle">Smart Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/behavioral-analytics/"><div class="dd-bs-middle">Behavioral Analytics</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/dashboards-insights/"><div class="dd-bs-middle">Dashboards & Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/intelligent-insights/"><div class="dd-bs-middle">Intelligent Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Management</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="12"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Channels</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="22"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Personalization"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Personalization"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Personalization"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Personalization"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Personalization"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Personalization"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="21"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/omnichannel-personalization/"><div class="dd-bs-middle">Omnichannel Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="31"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email/email-api/"><div class="dd-bs-middle">API (Formerly Pepipost)</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="32"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Email"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Email"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Email"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Email"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Email"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Email"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Email"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Email"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="/integrations"><div class="dd-bs-middle">Integrations</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://docs.pepipost.com/"><div class="dd-bs-middle">Documentation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tutorials/"><div class="dd-bs-middle">Tutorials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://www.pepipost.com/developers/migration/"><div class="dd-bs-middle">Migration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="52"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Product Experience"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Product Experience"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Product Experience"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Product Experience"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
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With a legacy of over two decades, the company provides a comprehensive range of financial services and investment products to corporates, institutional investors, foreign portfolio investors, mutual funds, insurance companies, HNIs, and retail investors.</span><span style="font-weight: 400;"><br /> </span><span style="font-weight: 400;"> As of March 2025, IIFL Capital serves over </span><b>3 million customers</b><span style="font-weight: 400;"> through a network of </span><b>2,500+ points of presence</b><span style="font-weight: 400;"> across </span><b>500+ cities</b><span style="font-weight: 400;"> in India.</span></p><p><b></b></p><p><b>Industry:</b> <span style="font-weight: 400;">Financial Services</span><br /> <b></b></p><p><b>Location:</b> India<br /> <b></b></p><p><b>Category:</b> <span style="font-weight: 400;">Email Marketing, Customer Engagement, Innovation</span><br /> <b></b></p><p><b>Solutions Used: <span style="font-weight: 400;">AMP Emails</span></b></p></div></div><div class="description-right col-12 col-lg-7"><h3><b>Business Objectives</b></h3><p><span style="font-weight: 400;">IIFL Capital aimed to revolutionize the IPO application process for its customers by addressing key challenges in traditional email-based journeys:</span></p><ol><li><b>High Drop-offs on External Pages:</b><span style="font-weight: 400;"> Customers had to click through multiple redirects to complete IPO applications, leading to significant journey abandonment.</span></li><li><b>Low Conversion Rates:</b><span style="font-weight: 400;"> Static promotional and transactional emails had lower conversion rates due to website drop-offs  </span></li></ol><p><span style="font-weight: 400;">IIFL sought an innovative engagement approach that could:</span></p><ol><li><span style="font-weight: 400;">Simplify the IPO application journey.</span></li><li><span style="font-weight: 400;">Improve bid conversions by reducing drop-offs.</span><span style="font-weight: 400;"><br /> </span></li><li><span style="font-weight: 400;">Strengthen brand trust and drive measurable business impact.</span></li></ol><h3><b>Solution: Netcore’s AMP-Powered IPO Email Experience</b></h3><p><span style="font-weight: 400;">To transform the IPO journey, IIFL Capital partnered with </span><b>Netcore</b><span style="font-weight: 400;"> to implement an </span><b>industry-first AMP Email solution</b><span style="font-weight: 400;"> that enabled users to </span><b>complete IPO applications directly within the email</b><span style="font-weight: 400;"> — eliminating the need to visit external pages.</span></p><p><b>Revolutionizing IPO Applications</b></p><ul><li><span style="font-weight: 400;">For the first time in India’s securities industry, IIFL Capital empowered users to </span><b>apply for IPOs end-to-end within the inbox</b><span style="font-weight: 400;"> using AMP-powered emails.</span></li><li><span style="font-weight: 400;">Customers could fill out their IPO details inside the email and trigger </span><b>real-time verification and UPI mandate initiation</b><span style="font-weight: 400;"> without redirection.</span></li></ul><h2><b>Impact &amp; Results</b></h2><p><span style="font-weight: 400;">The partnership between IIFL Capital and Netcore delivered </span><b>outstanding performance outcomes</b><span style="font-weight: 400;"> and set a new industry benchmark.</span></p><ul><li style="font-weight: 400;" aria-level="1"><b>400% Uplift in IPO Bid Conversions</b><b><br /> </b><span style="font-weight: 400;">AMP-powered IPO emails achieved 4X higher bid conversions compared to static email journeys.</span></li><li style="font-weight: 400;" aria-level="1"><b>58% Application Success Rate</b><b><br /> </b><span style="font-weight: 400;">Over half of the AMP-based bid attempts successfully converted into IPO applications.</span></li><li style="font-weight: 400;" aria-level="1"><b>Enhanced Email Engagement &amp; Trust</b><b><br /> </b><span style="font-weight: 400;">Seamless in-email experience and instant confirmation built stronger user confidence and satisfaction.</span></li><li style="font-weight: 400;" aria-level="1"><b>Innovation Leadership<br /> </b>Pioneered India’s <b>first end-to-end IPO AMP email</b><span>, positioning IIFL Capital as a leader in digital innovation within the securities industry.</span></li></ul><div class="description-right-cta"> <button class="nt-button-primary" data-toggle="modal" data-target="#ResourceDownloadModal" data-name="Success Story"> <script>(function () {
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