How Tobi Achieved a 94X Surge in Engagement with Affinity-Based Segmentation
2026-03-08 17:45 Diff

94X

increase in click rates

44X

higher CTOR

2X

increase in open rates

About:

Tobi is a global ecommerce brand redefining fashion retail. Operating in over 100 countries, Tobi blends style and technology to deliver a seamless shopping experience—from design to ecommerce—all in real-time. With a mission to make fashion accessible, affordable, and inclusive, Tobi empowers women to express themselves confidently without overspending.

Company: Tobi

Customer Website: https://www.tobi.com/

Industry: Apparel

Location: USA

Category: Affinity-Based Segmentation

Solutions Used: Full-stack Customer Engagement Suite

Challenges

  • Limited Email Capabilities – Lacked advanced features for targeted campaigns.
  • Campaign Underperformance – Poor tracking, spam issues, and lack of insights reduced engagement.
  • Ineffective Segmentation – Generic campaigns failed to leverage customer behavior.
  • Email Optimization Challenges – No personalization, automation, or triggers for retention.

Netcore’s Strategy

  • Advanced Segmentation – Identified high-value audiences and reactivated dormant customers.
  • Affinity Segments – Leveraged behavioral data to personalize messaging for high-interest categories.
  • Personalization & Automation – Delivered tailored experiences and automated workflows for timely interactions.
  • Deliverability Optimization – Enhanced inbox placement through strategic consulting and domain reputation management.

"Partnering with Netcore transformed Tobi’s marketing strategy. Their advanced affinity-based segmentation and personalization tools elevated our email marketing, resulting in a 94X engagement increase, 2X higher open rates, and 44X higher CTOR. Netcore didn’t just improve our email performance—they strengthened our brand presence in the highly competitive fashion industry. We couldn’t be happier with the results!"

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