Indonesian telecom Smartfren achieves a 65% uplift in transacting users with Netcore’s Customer Engagement platform
2026-03-08 17:42 Diff

65%

Uplift in contribution via Netcore to transacting users

15%

Increase in monthly active users

Company: Smartfren is an Indonesian telecom company

Industry: Telecom

Location: Indonesia

Category: Customer Engagement

Solutions Used: Customer Engagement

Challenges:

  • Increase MAU and conversions: Their monthly active users and conversions weren’t high enough to meet expectations.
  • Increase ARPU: Users weren’t transacting frequently enough on the app.
  • Increase APN delivery: Many push notifications weren’t delivered with earlier solutions.

Netcore’s Strategy:

Netcore’s AI-powered customer engagement helped Smartfren by:

  • Journeys and segmentation: Journeys for different stages of the user journey and segmentation to finely target users.
  • App push notifications: APNs were sent at optimal times with solutions to improve delivery, resulting in a high volume of APNs.
  • In-app messages: In-app messages were used to show offers after users were in the app.

"Netcore's intuitive platform allowed us to segment our customer base effectively and to relevant push notifications and messages at the right time through the preferred channels. This data-driven approach empowered us to optimize our CLM strategy continuously and make informed decisions, resulting in improved campaign performance and ROI. What truly sets this partnership apart is the seamless collaboration between our teams. The Smartfren team's domain knowledge and innovative campaigns strategy, combined with Netcore’s CSM team, has created a synergy that drove remarkable results. The consistent communication, strategic insights, and joint problem-solving have all contributed to our success in implementing an effective CLM strategy."

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