Unstop Achieves a 5X Uplift in User Engagement with Netcore’s AMP Email Innovations
2026-03-08 16:18 Diff

5X

Increase in User Engagement

75.29%

Open Rate

11%

Click Rate

86

Respondents Provided Details via AMP

Company: Unstop

Industry: Education & Career Services

Location: India

Category: Customer Engagement

Solutions Used: Netcore’s Customer Engagement Platform

Objectives:

  • Boost Engagement: Enhance engagement through interactive, personalized communications.
  • Lead Generation: Leverage AMP features to improve lead capture efficiency.
  • Email Reachability: Scale email reach and improve click-through rates.

Challenges:

  • Low Engagement Rates: Conventional emails had a low click-through rate and lacked interactivity.
  • Inefficient Data Collection: Traditional HTML emails required users to navigate to another page for data submission.
  • Audience Segmentation: Lack of targeted segmentation hindered effective communication with users.

Netcore’s Strategy:

  • Targeted Segmentation: Implemented strategic segmentation to engage clickers, openers, non-openers, and recent signups.
  • AMP Emails: Utilized AMP technology to make emails interactive, allowing data collection directly within the email itself.
  • Creative Content Strategy: Personalized and dynamic email content revitalized user interest and drove engagement.

“We at Unstop are always on the lookout for adopting disruptive new-age technologies to improve customer experience through our digital channels. By implementing AMP Email Innovations and Segmentation Strategies in our emails, we have achieved a remarkable milestone of 5X uplift in user engagement. Looking forward to achieving greater heights together!”

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