Rivalry2

MoneyTap achieves a 13X uplift in customer engagement and a 63% interaction on CTA through Netcore AMP emails
2026-03-08 16:27 Diff
https://netcorecloud.com/success-story/moneytap-a-freo-product/
13X
Uplift in CTOR
63%
Click rate on CTA
4000+
Interactions with the AMP calculator
Company
MoneyTap is India’s first app-based credit line offered in partnership with banks and NBFCs as part of Freo’s neo-banking product suite. Present in 40+ cities, MoneyTap caters to the credit needs of middle-class customers in India and provides small-medium cash loans, credit on mobile, and flexible EMIs.
Industry: FinTech
Location: India
Category: Email
Solution used: AMP
Challenges:
MoneyTap was sending generic/static emails that redirected users to the official website for product information and queries. Their existing email marketing strategies needed enhancement to secure better user engagement and lead generation.
The primary challenges were:
Increase user engagement
Improve user experience
Increase user interaction
Generate more leads
Solutions:
Netcore guided MoneyTap in leveraging AMP capabilities like gamification and EMI calculator. These were embedded within emails to provide users with an immersive and captive experience inside the inbox.
Wordex
MoneyTap users were excited to play the Wordex game right within AMP emails. It kept them engaged for much longer than static emails. The longer they stayed on the email, the stronger they connected with MoneyTap as a brand. The Wordex AMP emails also helped position MoneyTap as the country’s most popular app-based line of credit.
Gold loan calculator
MoneyTap invited their users to quickly find the value of their gold through AMP emails. Users could calculate the eligible gold loan amount by filling up gold weight and purity. They could instantly see the loan tenure, monthly interest, and total interest right inside email. The gold loan calculator provided all the information needed by the users.
"We at Freo are always open and ready to adopt innovative, new-age approaches. We felt AMP emails would make an exciting connection and engage our users way beyond static emails. The word puzzle and calculator in Netcore’s AMP emails boosted user engagement and interaction to new heights. We saw remarkable achievements in the click-to-open rates and call-to-action response in our AMP emails. AMP emails have tremendous untapped potential, especially when you want to communicate effectively with the ‘on-the-go’ millennials. MoneyTap looks forward to Netcore offering more path-breaking innovations in AMP email."
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class="inside-link">Multi-Channel Marketing<div class="red-right"></div> </span><p>Engage with customers at scale across 9 channels</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/customer-engagement/omnichannel-marketing-platform/"> <span class="inside-link">Omnichannel Marketing<div class="red-right"></div> </span><p>Unified platform for cross-channel marketing success</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/customer-engagement/dashboards-insights/"> <span class="inside-link">Dashboards Insights<div class="red-right"></div> </span><p>Get answers to the what, how, why</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/customer-engagement/behavioral-analytics/"> <span class="inside-link">Behavioral Analytics<div class="red-right"></div> </span><p>Gauge your customers like you know them</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/customer-retention-management-platform/"> <span class="inside-link">Customer Retention Management<div class="red-right"></div> </span><p>Boost Retention with Personalized Customer Engagement</p> </a></div></div></div></div></div><div id="PX" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/app-walkthroughs-contextual-nudges/"> <span class="inside-link">Nudges & Walkthroughs<div class="red-right"></div> </span><p>Direct users via nudges</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/mobile-a-b-testing/"> <span class="inside-link">A/B Testing<div class="red-right"></div> </span><p>Low-code A/B tests for users</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/feature-flags/"> <span class="inside-link">Feature Flags<div class="red-right"></div> </span><p>Roll out instant segment features</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/user-onboarding-and-activation/"> <span class="inside-link">User Onboarding & Activation<div class="red-right"></div> </span><p>Build personalized context for users' optimal experience</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/feedback/"> <span class="inside-link">Feedback<div class="red-right"></div> </span><p>Build infinite user segments based on behavioral data & actions</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/product-experience/feature-adoption/"> <span class="inside-link">Feature Adoption<div class="red-right"></div> </span><p>Measure and analyze nudge-level impact with event-based reporting</p> </a></div></div></div></div></div><div id="SPD" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div 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Deliver in seconds. We’re that fast!</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/email/email-marketing/"> <span class="inside-link">Email Marketing<div class="red-right"></div> </span><p>Build meaningful connections with highly personalized campaigns</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/amp/"> <span class="inside-link">AMP Email<div class="red-right"></div> </span><p>Offer a website/app-like experience within your email</p> </a></div></div></div></div></div><div id="CDP" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/cdp/unified-customer-view/"> <span class="inside-link">Unified Customer View<div class="red-right"></div> </span><p>Unify data from multiple sources to get complete understanding of a customer</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/cdp/marketing-channel-activation/"> <span class="inside-link">Activate Channel Marketing<div class="red-right"></div> </span><p>Deliver cross-channel campaigns using our complete automated platform</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/cdp/identity-resolution/"> <span class="inside-link">Identity Resolution Cloud<div class="red-right"></div> </span><p>Connect different customer identities scattered across multiple devices in real time</p> </a></div></div></div></div></div><div id="PZ" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/product-recommendations/"> <span class="inside-link">Product Recommendations<div class="red-right"></div> </span><p>Use AI to predict & deliver 1:1 recommendations that convert</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/content-personalization/"> <span class="inside-link">Content Personalization<div class="red-right"></div> </span><p>Define rules to deliver dynamic & delightful web experiences</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/channel-personalization/"> <span class="inside-link">Channel Personalization<div class="red-right"></div> </span><p>Extend personalized user experiences across your all channels</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/search-personalization/"> <span class="inside-link">Search Personalization<div class="red-right"></div> </span><p>Curate exceptional experiences</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/dynamic-segmentation/"> <span class="inside-link">Dynamic Segmentation<div class="red-right"></div> </span><p>Enhance ROI with live segments</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/personalization/personalized-boutique-page/"> <span class="inside-link">Personalized Boutique<div class="red-right"></div> </span><p>Unique personalized picks</p> </a></div></div></div></div></div><div id="GENAI" class="tabcontent"><div class="row" style="width:375px"><div class="mr-4"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/agentic-ai/"> <span class="inside-link">Agentic AI for Marketing<div class="red-right"></div> </span><p>Meet the world's first Agentic AI Marketing Team</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/co-marketer-ai-engine/"> <span class="inside-link">AI Insights<div class="red-right"></div> </span><p>Get intelligent game-changing insights that propels conversions and revenue</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/co-marketer-ai/app-churn-management/"> <span class="inside-link">App Churn Prediction<div class="red-right"></div> </span><p>Allow AI to help you predict app uninstalls & boost retention</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/co-marketer-ai/"> <span class="inside-link">Co Marketer Ai<div class="red-right"></div> </span> </a></div></div></div></div></div><div id="MCHANNELS" class="tabcontent"><div class="row" style="width:645px"><div class="col-6"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/app-push-notifications/"> <span class="inside-link">App Push Notifications<div class="red-right"></div> </span><p>Engage users seamlessly! No coding needed!</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/in-app-messages/"> <span class="inside-link">In-App Messages<div class="red-right"></div> </span><p>Spark 'Aha' moments: Engage during app activity</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/web-push-notifications/"> <span class="inside-link">Web Push Notifications<div class="red-right"></div> </span><p>Engage customers with contextual web push</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/web-messages/"> <span class="inside-link">Web Messages<div class="red-right"></div> </span><p>Engage active site visitors, supercharge your web messaging</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/email/email-marketing/"> <span class="inside-link">Email<div class="red-right"></div> </span><p>Craft beautiful emails, Target wisely, Time perfectly</p> </a></div></div></div><div class="col-6" style="margin-left: -25px;"><div class="list-group"><div class="list-group-item list-group-item-mchannel"> <a href="/sms/"> <span class="inside-link">SMS<div class="red-right"></div> </span><p>Send concise, targeted texts to customer mobiles.</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/voice/"> <span class="inside-link">Voice<div class="red-right"></div> </span><p>Connect with customers via automated voice calls</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/whatsapp-marketing/"> <span class="inside-link">WhatsApp<div class="red-right"></div> </span><p>Convert more: Utilize WhatsApp for power sales</p> </a></div><div class="list-group-item list-group-item-mchannel"> <a href="/rcs/"> <span class="inside-link">Rich Communication<br>Services<div class="red-right"></div> </span><p>Unlock the power of RCS messaging with Netcore</p> </a></div></div></div></div><div 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 /></div> </a> <a class="dd-bs-body-row pressable" href="/cdp/marketing-channel-activation/"><div class="dd-bs-middle">Activate Marketing Channels</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="2"> <a class="dd-bs-body-row pressable" href="/personalization/"><div class="dd-bs-middle">Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="2"> <a class="dd-bs-header-row pressable" href="/personalization/"><div class="dd-bs-middle">Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendations</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/product-performance-sales-dashboard/"><div class="dd-bs-middle">Product Performance</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/search-personalization/"><div class="dd-bs-middle">Search Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="mnm-dd-body-s-s"><div class="dd-bs-body-row-special" data-id="5"> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-open">Show more</div></div></div><div class="dd-bs-body-row-special dd-active" data-id="5"> <a class="dd-bs-header-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">Netcore Co-Marketer AI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/agentic-ai/"><div class="dd-bs-middle">Agentic AI for Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/"><div class="dd-bs-middle">AI Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Prediction</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/ai-led-image-recognition-system/"><div class="dd-bs-middle">AI-led Image Recognition System</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-10"></div><div class="dd-bs-body-row-cta"><div class="hero-tile-action dd-p-close">Show less</div></div></div></div><div class="v-spacer-10"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-20"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Messaging Channels</div><div class="dd-bs-right"></div></div> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notification</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/rcs/"><div class="dd-bs-middle">Rich Communication Services</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-20"></div></div></div><div class="v-spacer-20"></div></div><div class="mnm-dd-container d-none" data-id="2"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Solutions</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/industries/e-commerce-online-retail/"><div class="dd-bs-middle">E-Commerce & Retail</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/ott/"><div class="dd-bs-middle">Media and Entertainment</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/travel/"><div class="dd-bs-middle">Travel and Hospitality</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/edtech/"><div class="dd-bs-middle">Edtech</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/fantasy-gaming/"><div class="dd-bs-middle">Fantasy Gaming</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/bfsi/"><div class="dd-bs-middle">BFSI</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/industries/direct-to-consumer/"><div class="dd-bs-middle">Direct to consumer</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/inboxcommerce/"><div class="dd-bs-middle">Inbox Commerce</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/startups/india/apps/"><div class="dd-bs-middle">Startup</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="https://netcorecloud.com/lp/netcore-for-isvs/" target="_blank"><div class="dd-bs-middle">ISVs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg" /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="3"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Customers</div></div><div class="mnm-header-right"><div class="right-text">Customers Overview</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Reviews</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Testimonials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="v-spacer-30"></div></div><div class="mnm-dd-body-sub"><div class="v-spacer-30"></div><div class="dd-bs-header-row"><div class="dd-bs-middle">Featured Customers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Swiggy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Oyo</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Flipkart</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="dd-bs-body-row pressable click-data-url" data-url=""><div class="dd-bs-middle">Disney Hotstar</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div></div><div class="v-spacer-20"></div></div></div></div><div class="mnm-dd-container d-none" data-id="4"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/agentic-marketing/learn/"><div class="dd-bs-middle">Learn Agentic Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/blog/"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story/"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook/"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts-channel/"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars/"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos/"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides/"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/inbox-commerce-use-cases/"><div class="dd-bs-middle">Inbox Commerce Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tools/"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="5"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Services</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email-consultancy/"><div class="dd-bs-middle">Email Consultancy</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/gamechanger/"><div class="dd-bs-middle">Gamechangers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/infrastructure-security/"><div class="dd-bs-middle">Infrastructure & Security</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="13"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Customer Engagement"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Customer Engagement"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Customer Engagement"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Customer Engagement"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Customer Engagement"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Customer Engagement"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Customer Engagement"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Customer Engagement"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/interactive-product-demos/"><div class="dd-bs-middle"> Interactive Product Demos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/demo-center/"><div class="dd-bs-middle">Demo Center</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tools"><div class="dd-bs-middle">Tools</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://design.netcorecloud.com/"><div class="dd-bs-middle">Netcore Design</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="11"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/customer-engagement/journey-orchestration/"><div class="dd-bs-middle">Journey Orchestration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/multi-channel-marketing/"><div class="dd-bs-middle">Multi-Channel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/omnichannel-marketing-platform/"><div class="dd-bs-middle">Omnichannel Marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/smart-push-notifications/"><div class="dd-bs-middle">Smart Push</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/behavioral-analytics/"><div class="dd-bs-middle">Behavioral Analytics</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/customer-engagement/dashboards-insights/"><div class="dd-bs-middle">Dashboards & Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/intelligent-insights/"><div class="dd-bs-middle">Intelligent Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/app-churn-management/"><div class="dd-bs-middle">App Churn Management</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="12"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Channels</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/app-push-notifications/"><div class="dd-bs-middle">App Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-messages/"><div class="dd-bs-middle">Web Messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/in-app-messages/"><div class="dd-bs-middle">In-app messages</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/web-push-notifications/"><div class="dd-bs-middle">Web Push Notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/voice/"><div class="dd-bs-middle">Voice</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/whatsapp-notifications/"><div class="dd-bs-middle">Whatsapp notifications</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/sms/"><div class="dd-bs-middle">SMS</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/"><div class="dd-bs-middle">Email</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="22"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Personalization"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Personalization"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Personalization"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Personalization"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Personalization"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Personalization"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="21"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/personalization/product-recommendations/"><div class="dd-bs-middle">Product Recommendation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/content-personalization/"><div class="dd-bs-middle">Content Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/personalization/omnichannel-personalization/"><div class="dd-bs-middle">Omnichannel Personalization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="31"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/email/email-api/"><div class="dd-bs-middle">API (Formerly Pepipost)</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/email/email-marketing/"><div class="dd-bs-middle">Email marketing</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="32"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Email"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Email"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Email"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Email"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Email"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Email"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Email"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Email"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="/integrations"><div class="dd-bs-middle">Integrations</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://docs.pepipost.com/"><div class="dd-bs-middle">Documentation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/tutorials/"><div class="dd-bs-middle">Tutorials</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" target="_blank" href="https://www.pepipost.com/developers/migration/"><div class="dd-bs-middle">Migration</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="52"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Product Experience"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Product Experience"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Product Experience"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/events-overview/?cat=Product Experience"><div class="dd-bs-middle">Events</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Product Experience"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/demo-station/"><div class="dd-bs-middle">Demo Station</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="51"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/product-experience/app-walkthroughs-contextual-nudges/"><div class="dd-bs-middle">Walkthroughs & Nudges</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/user-journey-optimization/"><div class="dd-bs-middle">User Journey Optimization</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/segmentation-engine/"><div class="dd-bs-middle">Segmentation engine</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/reporting-and-analytics/"><div class="dd-bs-middle">Reporting & Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="53"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Use Cases</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/product-experience/user-onboarding-and-activation/"><div class="dd-bs-middle">Onboarding & Activation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/feedback/"><div class="dd-bs-middle">User Feedback</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/feature-adoption/"><div class="dd-bs-middle">Feature Adoption</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/cross-sell-and-upsell/"><div class="dd-bs-middle">Cross & Up-Selling</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/product-experience/lead-generation/"><div class="dd-bs-middle">Lead Generation</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="62"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Resources</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/blog?cat=Raman AI Engine"><div class="dd-bs-middle">Blogs</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/success-story?cat=Raman AI Engine"><div class="dd-bs-middle">Success Stories</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/ebook?cat=Raman AI Engine"><div class="dd-bs-middle">Ebooks</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/guides?cat=Raman AI Engine"><div class="dd-bs-middle">Guides</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/webinars?cat=Raman AI Engine"><div class="dd-bs-middle">Webinars</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/videos?cat=Raman"><div class="dd-bs-middle">Videos</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/resources/podcasts?cat=Raman"><div class="dd-bs-middle">Podcasts</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a><div class="v-spacer-30"></div></div></div></div><div class="mnm-dd-container d-none" data-id="61"><div class="space-banner-empty"></div><div class="mnm-dd-header"><div class="mnm-header-left"><div class="left-notch"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/backward_arrow_colored.svg"
 /></div><div class="left-text">Features</div></div></div><div class="v-spacer-30"></div><div class="mnm-dd-body"><div class="mnm-dd-body-main-normal"> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/predictive-segments/"><div class="dd-bs-middle">Predictive Segments</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/intelligent-insights/"><div class="dd-bs-middle">Intelligent Insights</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
 /></div> </a> <a class="dd-bs-body-row pressable" href="/co-marketer-ai/generative-ai-for-marketers/"><div class="dd-bs-middle">Generative AI for Marketers</div><div class="dd-bs-right"> <img src="https://netcorecloud.com/wp-content/themes/netcoretheme/assets/images/common/chevron-right.svg"
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                        })();</script> </button></div><div class="v-spacer-20"></div></div><div class="col-12 col-lg-6 banner-img-side"><p><script src="https://fast.wistia.com/embed/medias/skqwu8kqjo.jsonp" async></script><script src="https://fast.wistia.com/assets/external/E-v1.js" async></script></p><div class="wistia_responsive_padding" style="padding:56.25% 0 0 0;position:relative;"><div class="wistia_responsive_wrapper" style="height:100%;left:0;position:absolute;top:0;width:100%;"><div class="wistia_embed wistia_async_skqwu8kqjo videoFoam=true" style="height:100%;position:relative;width:100%"><div class="wistia_swatch" style="height:100%;left:0;opacity:0;overflow:hidden;position:absolute;top:0;transition:opacity 200ms;width:100%;"><img decoding="async" src="https://fast.wistia.com/embed/medias/skqwu8kqjo/swatch" style="filter:blur(5px);height:100%;object-fit:contain;width:100%;" alt="" aria-hidden="true" onload="this.parentNode.style.opacity=1;" /></div></div></div></div></div></div></section><div class="v-spacer-60"></div><section class="success-stories-stats"><div class="success-stories-stats-container"><div class="success-stories-header"> Key Results</div><div class="success-stories-stats-list row"><div class="stats-item col col-12 col-lg-6 col-xl-4"> <span class="stats-number"> 13X <span class="stats-arrow"> <img src="" alt="" /> </span> </span><div class="stats-description"> Uplift in CTOR</div></div><div class="stats-item col col-12 col-lg-6 col-xl-4"> <span class="stats-number"> 63% <span class="stats-arrow"> <img src="" alt="" /> </span> </span><div class="stats-description"> Click rate on CTA</div></div><div class="stats-item col col-12 col-lg-6 col-xl-4"> <span class="stats-number"> 4000+ <span class="stats-arrow"> <img src="" alt="" /> </span> </span><div class="stats-description"> Interactions with the AMP calculator</div></div></div></div></section><div class="v-spacer-60"></div><div class="v-spacer-30"></div><section class="success-stories-description"><div class="success-stories-description-container row"><div class="description-left col-12 col-lg-5"><div class="company-info-container"><p><b>Company                                                                                                                  </b></p><p><span style="font-weight: 400;">MoneyTap is India’s first app-based credit line offered in partnership with banks and NBFCs as part of Freo’s neo-banking product suite. Present in 40+ cities, MoneyTap caters to the credit needs of middle-class customers in India and provides small-medium cash loans, credit on mobile, and flexible EMIs.</span></p><p><b>Industry: </b><span style="font-weight: 400;">FinTech</span></p><p><b>Location:</b> <span style="font-weight: 400;">India</span></p><p><b>Category: </b><span style="font-weight: 400;">Email</span></p><p><b>Solution used: </b><span style="font-weight: 400;">AMP </span></p></div></div><div class="description-right col-12 col-lg-7"><p><span style="font-size: 20px;"><b>Challenges:</b></span></p><p><span style="font-weight: 400;">MoneyTap was sending generic/static emails that redirected users to the official website for product information and queries. Their existing email marketing strategies needed enhancement to secure better user engagement and lead generation.</span></p><p><span style="font-weight: 400;"> </span><b>The primary challenges were:</b></p><ul><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase user engagement</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Improve user experience</span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Increase user interaction </span></li><li style="font-weight: 400;" aria-level="1"><span style="font-weight: 400;">Generate more leads</span></li></ul><p>&nbsp;</p><p><span style="font-size: 20px;"><b>Solutions:</b></span></p><p><span style="font-weight: 400;">Netcore guided MoneyTap in leveraging <a href="https://netcorecloud.com/amp/"target="_blank" rel="noopener noreferrer">AMP</a> capabilities like gamification and EMI calculator. These were embedded within emails to provide users with an immersive and captive experience inside the inbox. </span></p><p><b>Wordex </b></p><p><span style="font-weight: 400;">MoneyTap users were excited to play the Wordex game right within AMP emails. It kept them engaged for much longer than static emails. The longer they stayed on the email, the stronger they connected with MoneyTap as a brand. The Wordex AMP emails also helped position MoneyTap as the country’s most popular app-based line of credit.</span></p><p><b>Gold loan calculator</b></p><p><span style="font-weight: 400;">MoneyTap invited their users to quickly find the value of their gold through AMP emails. Users could calculate the eligible gold loan amount by filling up gold weight and purity. They could instantly see the loan tenure, monthly interest, and total interest right inside email. The gold loan calculator provided all the information needed by the users.</span></p><p>&nbsp;</p><div class="description-right-cta"> <button class="nt-button-primary" data-toggle="modal" data-target="#ResourceDownloadModal" data-name="Success Story"> <script>(function () {
      if (window.location.pathname === "/success-story/rcbc-digital-ai-banking-success-story/") {
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    })();</script> </button></div></div></div></section><div class="v-spacer-60"></div><div class="v-spacer-30"></div><section class="success-stories-feedback"><div class="success-stories-feedback-container"><div class="feedback-text"> "We at Freo are always open and ready to adopt innovative, new-age approaches. We felt AMP emails would make an exciting connection and engage our users way beyond static emails. The word puzzle and calculator in Netcore’s AMP emails boosted user engagement and interaction to new heights. We saw remarkable achievements in the click-to-open rates and call-to-action response in our AMP emails.  AMP emails have tremendous untapped potential, especially when you want to communicate effectively with the ‘on-the-go’ millennials. MoneyTap looks forward to Netcore offering more path-breaking innovations in AMP email."</div><div class="feedback-author-img"> <img src="https://netcorecloud.com/wp-content/uploads/2023/01/Hitarth-Saini.png" alt="Hitarth Saini" /></div><div class="feedback-author-info"> Hitarth Saini, <span class="feedback-author-title"> <span style="font-size: 18px; color: #143f93;"><b>Head of Marketing</b></span> </span></div><div class="author-company-logo"> <img src="https://netcorecloud.com/wp-content/uploads/2023/01/MoneyTap-logo-200-×-60-px.png" alt="MoneyTap logo (200 × 60 px)" /></div></div></section> <style>.content-body{display:grid;grid-template-columns:repeat(auto-fill,minmax(280px,1fr));grid-gap:30px;padding-bottom:30px;padding-right:1px}.content-details-title{align-items:baseline}@media (max-width:1023.89px){.hide-sm{display:none}.content-head{padding:0 15px}}@media (min-width:1024px){.hide-desk{display:none}}</style><div class="v-spacer-60"></div><style>.form-title{font-size:30px;font-weight:800}.custku-rsrcform-title{max-width:100%}.modal-header .close{position:absolute;left:92%}@media (max-width:991.88px){.demo-modal .modal-dialog .modal-body .form-title{display:block !important;font-size:18px !important}.form-title{font-size:18px}.modal-header .close{padding:1rem 0}}</style><div class="modal fade demo-modal demo-resources-modal" id="ResourceDownloadModal" tabindex="-1" role="dialog" aria-labelledby="successStoriesModalLabel" aria-hidden="true"><div class="modal-dialog" role="document"><div class="modal-content"><div class="modal-header"><div class="form-title col-12 text-center custku-rsrcform-title">Download the <span id="ResourceType"></span></div> <script>document.addEventListener("DOMContentLoaded", function() {
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