Myntra Achieves 4X User Engagement & 2.3X Revenue Growth with AMP Email Technology
2026-03-08 19:00 Diff

4X

Increase in User Engagement

2.3X

Increase in Revenue

Company: Myntra is India’s leading fashion and lifestyle platform, offering a diverse range of products including clothing, footwear, accessories, and home & living. With fresh styles daily and unbeatable deals, Myntra combines innovation and a seamless shopping experience to stay ahead in the competitive e-commerce landscape.

Customer Website

Industry: Fashion and Lifestyle E-commerce

Location: India

Category: Customer Engagement and Experience

Solutions Used: AMP Email, Customer Engagement

Objectives:

  • Personalization: Revamp email marketing to create engaging, personalized experiences that cater to individual user preferences and behaviors.
  • Engagement: Move beyond traditional email blasts by introducing interactive campaigns that reignite user interest and increase brand awareness.
  • Traffic & Conversion: Drive higher website and app traffic while boosting conversion rates during key sales events like the End of Reason Sale (EORS).
  • Brand Recall: Strengthen brand recall and loyalty by delivering memorable and impactful email campaigns.

Netcore’s Strategy:

  1. Targeting Strategy: Segmented users based on activity and engagement:
    • Active Users: 3-day to 180-day email openers
    • Dormant Users: Non-openers
  2. Content Strategy: Delivered 3 unique AMP HTML campaigns:
    • Vote-to-Win (Pre-sale buzz): Collected preferences directly in emails, fostering pre-sale excitement.
    • Flipbook (Sale go-live): Interactive “cheat sheet” highlighting deals and coupons.
    • Play-to-Win Jackpot (End of sale): Gamified emails with virtual slot machines to boost engagement.

“Netcore's AMP email technology was a game-changer during our End of Reason Sale (EORS). The interactive campaigns we deployed not only captivated our audience but also significantly boosted traffic and conversions. We were particularly impressed by the 4x uplift in engagement & 2.3x uplift in revenue compared to our traditional emails. Also, their Customer Success team's consultation, expertise, and support have been invaluable in achieving these remarkable results. Looking forward to a long-standing partnership as we continue to innovate in the email marketing space.”

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