Berger Paints Digital Growth Workshop
2026-03-08 14:23 Diff

Color the Customer Journeys of
Berger Paints with Impact That Lasts

By 2027, over 21% of revenue for offline-heavy categories like paints is expected to come from digital channels*. But for large legacy leaders like Berger Paints, digital demand often leaks between discovery, enquiry, and follow-ups.

The brands winning this shift? They're already engineering digital journeys that match their offline strength.

Trusted by leading brands worldwide

The Missed Stroke

Berger Paints deserves bold digital strokes - not fragmented funnels.

Great offline brand. Broken online funnel.

Berger's strong brand recall and dealer network don't automatically convert into seamless digital journeys.

Leads lost between ads, forms, and follow-ups.

Disconnected touchpoints and generic follow-ups allow high-intent homeowners and contractors to slip away.

Multiple stakeholders → zero unified digital view.

Marketing, dealers, service teams, and partners operate in silos instead of one growth engine.

Paint Your Success Story

Reimagine Berger's digital growth with our proven three-stroke approach.

Success Story

India's #1 paint brand partnered with Netcore to modernize service journeys and eliminate digital friction.

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Key Challenges

  • Drop-offs caused by redirects from email to website
  • High friction in service appointment journeys
  • Email underutilized for high-intent conversions

Netcore Value

  • AMP emails with embedded booking forms - zero redirects
  • Pre-filled customer data to reduce effort
  • One-tap appointment scheduling directly from the inbox

4X

Faster campaign execution

Your customers are already digital. Your competitors are accelerating.

Let's design Berger's next phase of growth - together.

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