Unified Discovery & Engagement Drives 1228% ROI and 8% Higher Conversions for New York & Company
2026-03-08 16:26 Diff

600%

Increase in Click Rates

70%

Increase in Revenue Per Email

8%

Increase in Conversion Rates via Search

Company: New York & Company (NYCO)

About: New York & Company is a heritage fashion retailer with a billion-dollar revenue, reimagining modern style for today’s empowered women. Known for blending city sophistication with everyday versatility, the brand delivers timeless designs that move effortlessly from work to weekend.

Industry: Retail Apparel and Fashion

Location: New York, NY

Category: Commerce Search, Email Marketing, Personalization

Solutions Used: Personalized Search & Discovery, AI-Driven Omnichannel Engagement (Email & SMS)

The Challenge

NYCO was losing revenue in the gaps. Shoppers were browsing with intent, but search results weren’t reflecting their behavior, creating friction in product discovery and quietly capping conversions. At the same time, their previous vendor couldn’t activate real customer intent data, resulting in generic, one-size-fits-all automated emails that blended into the inbox instead of driving action.

The Solution

1. Intelligent Discovery That Converted Intent Into Revenue

NYCO transformed its on-site experience with AI-powered search and ranking models that learned from real-time shopper behavior. Products were prioritized based on popularity, relevance, and evolving demand. Search autosuggest was redesigned to spotlight the top three trending items and categories, reducing keyword clutter and accelerating decision-making. 

2. Sustainable Inbox Placement

NYCO moved beyond basic deliverability to focus on visibility where it matters — the Primary tab. Netcore continuously analyzed real-time intent signals through a dynamic scoring engine. These insights fed directly into inbox placement models that automatically prioritized highly engaged audiences while throttling exposure to low-quality or risky segments. The result? More emails seen. More clicks generated. More revenue unlocked.

"Switching to Netcore's unified platform changed everything. With AI-powered search and personalized emails working together, we created a smoother shopping journey. Every click fueled smarter marketing, driving conversion lift and higher engagement."

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