Constance Drives 22X ROI in 90 Days with Agentic Retail Engagement
2026-03-08 16:26 Diff

22X

ROI

20%

CRM Revenue

10%

Online Revenue

Company: Constance

About: Constance is Brazil’s largest self-shoes retail network, operating 360+ stores across 20+ states. Known for its revolutionary self-service store model, Constance blends scale, convenience, and customer-first retail experiences across physical and digital channels.

Industry: Retail (Footwear)

Location: Brazil

Category: Customer Engagement, CRM Automation, AI, Agentic

Solutions Used: Scheduler Agent, Content Agent, Behavioral Journeys, Lifecycle Automation

The Challenge

Scaling Digital Engagement Without Losing Relevance

Constance had mastered physical retail at scale – but digital engagement was a different challenge. As customers increasingly interacted across email, app, and online storefronts, journeys became fragmented.

The core challenge was clear:
How could Constance engage customers at the right moment, across the right channel, without relying on manual, campaign-led execution – while still driving conversions and loyalty at scale?

The Solution

From Campaigns to Intelligent, Behavior-Led Journeys

With Netcore, Constance reimagined CRM as an always-on engagement engine – built around real customer behavior, not static calendars.

  • AI-driven send-time and subject-line optimization to maximize opens and clicks
  • Behavior-triggered journeys to recover high-intent actions like product views and cart abandonment
  • Occasion-based campaigns aligned to peak retail moments such as Valentine’s Day and Mother’s Day
  • Lifecycle automation that reduced manual effort while increasing relevance

Every interaction was timed, contextual, and designed to convert.

The Impact

The Proof: Intelligent Engagement Delivers Revenue at Scale

The shift from disconnected campaigns to intelligent journeys delivered fast, measurable results – within just 90 days:

  • ROI: 22X return on investment
  • Revenue Contribution: 20% of total CRM revenue driven by journey automation
  • Online Growth: 10% of total online revenue powered by Netcore engagement

Constance didn’t just improve engagement. They built a scalable CRM engine designed for modern retail growth.

Our journey with Netcore has been inspiring and transformative for our CRM strategy. We observed a real shift in results thanks to automation and data-driven personalization.

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