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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="size-full bg-white"><div class="flex flex-col"><section class="bg-heat1 relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between lg:items-center "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Braze 427° Innovation Lab</strong></p></h4></div></div><h1 id="your-creative-journey-starts-here" class="mb-0 text-white text-display-md md:text-display-lg lg:text-display-xl font-extrabold"><span class="block"><span class="">Your Creative Journey Starts Here</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>At 427° Celsius, metals melt and transform. <strong>427° is not just a temperature, it’s a threshold before transformation</strong>. Here at Braze, the 427° Innovation Lab is where we conduct bold experiments in data and creative alchemy to forge something extraordinary in customer engagement. Join us as we spark new, unexpected ways to deliver your brand’s promise and build unbreakable bonds with customers in today’s dynamic landscape.</p><div class="flex flex-wrap gap-4"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-fit" href="/get-started">Contact Sales</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3] w-full sm:w-fit" href="/resources/reports-and-guides/melting-points-loyalty">Get Melting Points Guide</a></div></div></div></div><div class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><img alt="the braze innovation lab logo is white on a black background" loading="lazy" width="880" height="545" decoding="async" data-nimg="1" class="size-full rounded-xl" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d49fe0903dc52594c9440026ff7a965361c8da3-1499x1312.png&w=1080&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d49fe0903dc52594c9440026ff7a965361c8da3-1499x1312.png&w=1920&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0d49fe0903dc52594c9440026ff7a965361c8da3-1499x1312.png&w=1920&q=75"/></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] section-scroller sticky z-[200] overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="no-scrollbar container mx-auto flex justify-between gap-1 overflow-auto rounded-lg border border-gray-100 bg-white p-3 shadow-secondary lg:rounded-[50px]"><div class="shrink-0 grow basis-0"><a aria-label="scroll to 427° Innovation Lab" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#technology-and-creativity-should-be-friends-not-frenemies">427° Innovation Lab</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to 427° Core Beliefs" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#what-we-stand-for-what-we-build-on">427° Core Beliefs</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Case Studies" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#featured-case-studies">Case Studies</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Blogs" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#best-of-blogs">Blogs</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Guides" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#featured-guides">Guides</a></div><div class="shrink-0 grow basis-0"><a aria-label="scroll to Get Involved" class="block w-full whitespace-nowrap rounded-full bg-gray-200 px-5 py-3 text-center text-sm font-bold text-[#4E5B6D] transition-all duration-100 hover:bg-brand hover:text-white md:px-3 lg:px-5 " href="#join-our-bonfire-community">Get Involved</a></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="technology-and-creativity-should-be-friends-not-frenemies"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>What is the 427° Innovation Lab</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>Technology and creativity should be friends, not frenemies.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><p>For far too long, there’s been a misconception that creativity and performance are at odds with one another. But research from <a class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="Link to press-releases: /new-report-from-warc-and-braze-reveals-how-major-brands-are-successfully-unlocking-the-creative-potential-of-technology" href="/press-releases/new-report-from-warc-and-braze-reveals-how-major-brands-are-successfully-unlocking-the-creative-potential-of-technology"><strong>WARC</strong></a> and Cannes Lions tells us otherwise, showing that the best brands drive customer acquisition, engagement, loyalty, and retention by leveraging award-winning, data-driven creative campaigns.</p><p>To meet the growing demand for creative customer experiences and to help brands bring great ideas to life through technology, Braze launched the 427° Innovation Lab on April 27, 2023.</p></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="a light bulb with a brain inside of it" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F395a70ec0ece65e9414a5d4d205f1099f0e5baf0-800x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F395a70ec0ece65e9414a5d4d205f1099f0e5baf0-800x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F395a70ec0ece65e9414a5d4d205f1099f0e5baf0-800x800.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="what-we-stand-for-what-we-build-on"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-purple-500 flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>427° Core Beliefs</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-md md:text-display-lg font-extrabold"><p>What We Stand For. What We Build On.</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Better tech = better creativity</span><p class="text-[16px] leading-[24px] text-gray-600">Technology shouldn’t limit imagination—it should amplify it.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Data should move people, not just product</span><p class="text-[16px] leading-[24px] text-gray-600">Numbers mean nothing if they don’t spark emotion and action.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Brand + performance should be BFFs</span><p class="text-[16px] leading-[24px] text-gray-600">Great marketing happens at the melting point—not in silos.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Action is the new currency</span><p class="text-[16px] leading-[24px] text-gray-600">When everyone has the same access to the same data, AI, and algorithms, action separates the leaders from the laggards.</p></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="a group of people sitting around a table looking at papers" loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc0fef08589634f024eebd3bc4a2594445c52b438-800x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc0fef08589634f024eebd3bc4a2594445c52b438-800x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc0fef08589634f024eebd3bc4a2594445c52b438-800x800.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex w-full flex-col gap-10 pt-10 sm:gap-16"><div class="flex w-full flex-col gap-6 md:flex-row justify-center"><div class="flex w-full max-w-[800px] grow flex-col gap-6 text-center"><h2 class="mb-0 md:text-display-lg font-extrabold text-tab-purple"><p>Featured Case Studies</p></h2><p class="text-lg text-tab-purple"></p></div></div><div class="w-full gap-6 lg:hidden"><div class="slick-slider case-study-panel-slider w-full pb-12 slick-initialized" dir="ltr"><button type="button" aria-label="Previous slide" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-prev slick-disabled" style="display:block"><svg width="20" height="20" role="img" aria-label="arrow-left"><use href="/icons/sprites.svg#arrow-left"></use></svg></button><div class="slick-list"><div class="slick-track" style="width:300%;left:0%"><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:33.333333333333336%;position:relative;left:0;opacity:1;z-index:999;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/peacock-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Peacock" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.</span></div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-33px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/panera-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Panera" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15b09deaf853e52c20521b680e5be87674e49914-2560x1600.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15b09deaf853e52c20521b680e5be87674e49914-2560x1600.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15b09deaf853e52c20521b680e5be87674e49914-2560x1600.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">Panera Bread Leverages Braze to Drive Retention and Growth During Historic Menu Transformation</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Panera’s campaign drove a 5% retention lift, 2X loyalty offer redemptions, and 2X purchase conversions, reaching millions of guests with personalized messages while saving time and resources with Braze.</span></div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:33.333333333333336%;position:relative;left:-66px;opacity:0;z-index:998;transition:opacity 500ms ease, visibility 500ms ease"><div><a class="w-full" tabindex="-1" style="width:100%;display:inline-block" href="/customers/elf-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Elf" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03a1902197d8e9ebacef823c398006c57c3cde45-2560x1600.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03a1902197d8e9ebacef823c398006c57c3cde45-2560x1600.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03a1902197d8e9ebacef823c398006c57c3cde45-2560x1600.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">e.l.f. Drives Business Growth With the Power of Braze</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">As a result, e.l.f. achieved a 125% increase in monthly mobile app usage, a 58% increase in loyalty offer redemptions, and significant improvements in customer engagement and redemptions through their loyalty program.</span></div></div></div></div></a></div></div></div></div><button type="button" aria-label="Next slide" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 slick-arrow slick-next" style="display:block"><svg width="20" height="20" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div><div class="hidden w-full flex-col gap-6 lg:flex lg:flex-row"><a class="w-full lg:w-1/3" href="/customers/peacock-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Peacock" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Each campaign was measured by target audience (i.e. those who opened the email), benchmarked against the control (i.e. those excluded from receiving the email). Compared with the control audience, the target audience saw a 20% decrease in churn rate over 30 days, a 6% higher upgrade rate from free to paid subscriptions, and a 2-point lift in return rate to view content on Peacock.</span></div></div></div></div></a><a class="w-full lg:w-1/3" href="/customers/panera-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Panera" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15b09deaf853e52c20521b680e5be87674e49914-2560x1600.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15b09deaf853e52c20521b680e5be87674e49914-2560x1600.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F15b09deaf853e52c20521b680e5be87674e49914-2560x1600.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">Panera Bread Leverages Braze to Drive Retention and Growth During Historic Menu Transformation</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">Panera’s campaign drove a 5% retention lift, 2X loyalty offer redemptions, and 2X purchase conversions, reaching millions of guests with personalized messages while saving time and resources with Braze.</span></div></div></div></div></a><a class="w-full lg:w-1/3" href="/customers/elf-case-study"><div class="duration-300 group flex size-full flex-col rounded-xl border border-white bg-[#FFFFFF66] backdrop-blur-[12px] transition-all hover:bg-[#f3e3e3]"><img alt="Elf" loading="lazy" width="200" height="200" decoding="async" data-nimg="1" class="h-[200px] w-full object-contain transition-all duration-300 group-hover:scale-105" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03a1902197d8e9ebacef823c398006c57c3cde45-2560x1600.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03a1902197d8e9ebacef823c398006c57c3cde45-2560x1600.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F03a1902197d8e9ebacef823c398006c57c3cde45-2560x1600.png&w=640&q=75"/><div class="flex w-full grow flex-col gap-8 p-6"><div class="flex flex-col items-start gap-3"><div class="flex rounded-[100px] border border-tab-purple px-3 py-1 text-sm font-extrabold text-tab-purple">Case Study</div><div class="flex flex-col items-start gap-4"><h2 class="text-display-xs font-extrabold text-tab-purple">e.l.f. Drives Business Growth With the Power of Braze</h2><span class="line-clamp-3 text-md font-normal text-tab-purple">As a result, e.l.f. achieved a 125% increase in monthly mobile app usage, a 58% increase in loyalty offer redemptions, and significant improvements in customer engagement and redemptions through their loyalty program.</span></div></div></div></div></a></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="best-of-blogs"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="best-of-blogs" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Best of Blogs</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs mt-4 lg:mt-0" href="/resources/articles">View the Blog</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/427-innovation-lab-highlights"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="panera bread and kfc logos on a purple background" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F93d5b2d47d000af0861b5700c8f700ec045668dc-2400x1256.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F93d5b2d47d000af0861b5700c8f700ec045668dc-2400x1256.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F93d5b2d47d000af0861b5700c8f700ec045668dc-2400x1256.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">2<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Highlights from the 427 Innovation Lab: Learn from Panera Bread and KFC</h3><span class="text-sm text-gray-500 font-extrabold">August 29, 2024</span></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/how-to-speak-the-love-language-of-loyalty"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F70fada5c11a6685e70b2c05f3c232da839f084cf-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F70fada5c11a6685e70b2c05f3c232da839f084cf-1500x1500.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F70fada5c11a6685e70b2c05f3c232da839f084cf-1500x1500.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">3<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">How to Speak the Love Language of Loyalty</h3><span class="text-sm text-gray-500 font-extrabold">March 07, 2024</span></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/articles/create-inclusive-beauty-communities-by-knowing-your-audience-insights-from-sxsw-with-braze-e-l-f-beauty-glossy-and-pinterest"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd02a76a705ab0a3b2c1a025826371dda9938acb3-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd02a76a705ab0a3b2c1a025826371dda9938acb3-1500x1500.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd02a76a705ab0a3b2c1a025826371dda9938acb3-1500x1500.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Article</span><span class="text-sm text-gray-500 font-extrabold">4<!-- --> min read</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Create Inclusive Beauty Communities By Knowing Your Audience: Insights from SXSW 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Beauty, Glossy, and Pinterest</h3><span class="text-sm text-gray-500 font-extrabold">April 15, 2024</span></div></a></li></ul></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-12 sm:pb-18 lg:pb-24 xl:pb-30" id="featured-guides"><div class=""><div class="container"><div class="mb-8 lg:flex lg:items-start lg:justify-between lg:mb-11"><div><h2 id="featured-guides" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Featured Guides</span></span></h2></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-[#0C111D] text-white shadow-blackButton hover:bg-[#1505C9] hover:shadow-normal active:border active:border-[#1505C9] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-[#EAECF0] disabled:bg-[#F2F4F7] disabled:text-[#98A2B3] disabled:shadow-xs mt-4 lg:mt-0" href="/resources/articles">View the Blog</a></div><ul class="lg:grid lg:grid-cols-3 lg:gap-8 lg:auto-rows-stagger"><li class="row-start-3 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/melting-points-loyalty"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="a poster that says ' locking in loyalty ' on it" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39ee947c9b78fc90b888a2278db56610258fe6e0-2658x1494.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39ee947c9b78fc90b888a2278db56610258fe6e0-2658x1494.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F39ee947c9b78fc90b888a2278db56610258fe6e0-2658x1494.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Melting Points: Locking in Loyalty</h3></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/melting-points-ai"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="an advertisement for braze shows a melting ice cream cone" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcb241bc84168176efabeda85d49fbeef96908e4b-2500x1042.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcb241bc84168176efabeda85d49fbeef96908e4b-2500x1042.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcb241bc84168176efabeda85d49fbeef96908e4b-2500x1042.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Melting Points AI: New Flavors of Creativity</h3></div></a></li><li class="row-start-1 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/reports-and-guides/melting-points-where-creativity-meets-technology"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="A cover page that says "Melting Points, Where Creativity Meets Technology" " loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F68ca4a53a4d92a999fbe686cb25f94e91e76a354-768x433.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F68ca4a53a4d92a999fbe686cb25f94e91e76a354-768x433.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F68ca4a53a4d92a999fbe686cb25f94e91e76a354-768x433.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Guide</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Melting Points: Where Creativity Meets Technology</h3></div></a></li></ul></div></div></section><section class="bg-gray-50 relative overflow-hidden contain-layout pt-12 pb-10 sm:pb-16 lg:pb-26"><div class="h-20 w-full"></div><div class="text-white absolute -top-px left-0 w-full"><svg xmlns="http://www.w3.org/2000/svg" width="1440" height="64" viewBox="0 0 1440 64" fill="none" class="h-auto w-full" aria-hidden="true"><path d="M5.59506e-06 -0.339481L1440 -0.339355L0 63.6605L5.59506e-06 -0.339481Z" fill="currentColor"></path></svg></div><div class=""><div class="container"><div class="bg-gray-50 text-gray-900 backdrop-blur-[30px]"><div class="relative z-10 flex flex-col items-center"><div class="w-full max-w-[800px] pb-8 lg:pb-16"><h2 id="your-journey-to-creativity" class="text-left sm:text-center mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Your Journey to Creativity</span></span></h2></div><div class="pb-8 lg:pb-16">What bold experiments will you launch next? Partner with us on a journey to creativity that spans the full lifecycle.
Intrigued? Contact your Braze account manager or CSM to learn more about the 427° Innovation Lab.</div><div class=""><div class="-mx-4 flex flex-col gap-y-8 md:flex-row md:flex-wrap"><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Brazestorms</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Creative workshops focused on insights, inspiration, and ideation.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="palette"><use href="/icons/sprites.svg#palette"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Hackathons</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Prototyping & Hackathon Developing and creating experiences that push the limits of what is possible on Braze.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Campaign</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Creative campaign is produced and launched in-market.</p></div></div></div></div></div><div class="card-deck__card-wrapper px-4 md:grow md:w-1/4"><div class="flex h-full w-full flex-col gap-5 rounded-xl border border-[#FFFFFF80] bg-white p-6"><div class="relative z-10 mb-3 flex size-12 items-center justify-center overflow-hidden rounded-xl text-white bg-warning-500"><svg width="24" height="24" role="img" aria-label="trophy-01"><use href="/icons/sprites.svg#trophy-01"></use></svg></div><div class="relative z-10 flex flex-col items-start gap-5"><div class="flex flex-col items-start gap-2"><h3 class="font-aribauGrotesk text-xl font-extrabold text-gray-900">Case Study</h3><div class="font-aribauGrotesk text-md leading-[24px] text-gray-700"><p>Campaign results documented and released for industry press and award consideration.</p></div></div></div></div></div></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout"><div class=""><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="join-our-bonfire-community"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="join-our-bonfire-community" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">Join Our Bonfire Community.</span></span></h2><div class="whitespace-break-spaces text-xl text-white">Speaking of community, we invite our creative friends and their big ideas to join us in the lab, share their moonshots, and feed off the creative heat everyone generates (something close to 427° degrees, we hope!).
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