Rivalry2

Braze Resources
2026-03-07 15:22 Diff
https://www.braze.com/resources/articles/hillary-clinton-app-marketing
Articles
Discover the most recent marketing insights.
Case Studies
Read how brands are achieving their biggest milestones
Be Absolutely Engaging.™

Please select one option only and then submit your preference.Please enter your business email address.
Reports & Guides
Read how brands are achieving their biggest milestones
Videos
Read how brands are achieving their biggest milestones
Explore more from the Resource Hub
It's time to be a better marketer

<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/8002-9b2eb0ca929ae2a5.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/9980-4dab4c1c6d1d26af.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Braze Resources</title><meta name="description" content="Thought leadership, tips, and tricks for world-class customer engagement"/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/resources"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/resources"/><link rel="alternate" hrefLang="fr" href="https://www.braze.com/fr/resources"/><link rel="alternate" hrefLang="pt-br" href="https://www.braze.com/pt-br/resources"/><link rel="alternate" hrefLang="ja" href="https://www.braze.com/ja/resources"/><link rel="alternate" hrefLang="ko" href="https://www.braze.com/ko/resources"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/resources"/><meta property="og:title" content="Braze Resources"/><meta property="og:description" content="Thought leadership, tips, and tricks for world-class customer engagement"/><meta property="og:url" content="https://www.braze.com/resources"/><meta property="og:image" content="https://www.braze.com/images/default-opengraph-image.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Braze Resources"/><meta name="twitter:description" content="Thought leadership, tips, and tricks for world-class customer engagement"/><meta name="twitter:image" content="https://www.braze.com/images/default-opengraph-image.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n      function gtag() {\n        dataLayer.push(arguments);\n      }\n      // Set default consent for opt-in regions\n      gtag('consent', 'default', {\n        ad_storage: 'denied',\n        analytics_storage: 'denied',\n        functionality_storage: 'denied',\n        personalization_storage: 'denied',\n        security_storage: 'denied',\n        ad_user_data: 'denied',\n        ad_personalization: 'denied',\n        region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n        wait_for_update: 500,\n      });\n      // Set default consent for all other regions\n      gtag('consent', 'default', {\n        ad_storage: 'granted',\n        analytics_storage: 'granted',\n        functionality_storage: 'granted',\n        personalization_storage: 'granted',\n        security_storage: 'granted',\n        ad_user_data: 'granted',\n        ad_personalization: 'granted',\n        wait_for_update: 500,\n      });\n      ","id":"gtm-consent-mode"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"(function(w,l){\n            w[l]=w[l]||[];\n            w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\n          })(window,'dataLayer');","id":"gtm-init"}])</script><script>(self.__next_s=self.__next_s||[]).push(["https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ",{"async":true,"id":"gtm-script"}])</script><script type="text/javascript" id="vwoCode">window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1<d.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e&&'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=>{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\s*)(?:(_vis_opt_exp_(\d+)_combi=([^;]*))|(_vis_opt_exp_(\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\d+)_split=([^:;]*))|(_vis_opt_exp_(\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]&&(n=r(i[18]),e.consent=n&&3<=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=>{if(w.VWO&&Array.isArray(w.VWO))for(var e=0;e<w.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)&&('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'&u='+encodeURIComponent(w._vis_opt_url||d.URL)+'&vn='+version+'&ph=1'+('undefined'!=typeof platform?'&p='+platform:'')+'&st='+w.performance.now(),e=(!e&&((e=(()=>{var e,t=[],i={},n=w.VWO&&w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]&&n[e].v;o&&(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s&&s.combination)for(var r=0;r<s.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())&&(t+='&c='+e),(e=(()=>{var e=[],t={};if(s&&s.combinationChoose)for(var i=0;i<s.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s&&s.split)for(var o=0;o<s.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())&&(t+='&cc='+e),e=(()=>{var e={},t=[];if(w.VWO&&Array.isArray(w.VWO))for(var i=0;i<w.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)&&'setVariation'===n[0]&&n[1]&&Array.isArray(n[1]))for(var o=0;o<n[1].length;o++){var r,a=n[1][o];a&&'object'==typeof a&&(r=a.e,a=a.v,r)&&a&&(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())&&(t+='&sv='+e),s&&s.optOut&&(t+='&o='+s.optOut),(()=>{var e=[],t={};if(s&&s.exclude)for(var i=0;i<s.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e&&(t+='&e='+e),s&&s.uuid&&(t+='&id='+s.uuid),s&&s.consent&&(t+='&consent='+s.consent),w.name&&-1<w.name.indexOf('_vis_preview')&&(t+='&pM=true'),w.VWO&&w.VWO.ed&&(t+='&ed='+w.VWO.ed),t}code={nonce:v&&v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))&&t.parentNode.removeChild(t),e&&((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v&&t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('&e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('&e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v&&e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'&x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code&&(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO&&t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();</script><script src="/_next/static/chunks/polyfills-42372ed130431b0a.js" noModule=""></script></head><body class="__variable_97c7bb en-us-locale"><noscript><iframe src="https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ" height="0" width="0" style="display:none;visibility:hidden"></iframe></noscript><script>!function(){try{var d=document.documentElement,n='data-theme',s='setAttribute';var e=localStorage.getItem('theme');if('system'===e||(!e&&true)){var t='(prefers-color-scheme: dark)',m=window.matchMedia(t);if(m.media!==t||m.matches){d.style.colorScheme = 'dark';d[s](n,'dark')}else{d.style.colorScheme = 'light';d[s](n,'light')}}else if(e){d[s](n,e|| '')}if(e==='light'||e==='dark')d.style.colorScheme=e}catch(e){}}()</script><header id="site-header" class="fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50" data-site-header="true"><nav id="main-nav-container" class="container flex items-center h-full" aria-label="Main site"><a data-event-name="Header" data-event-label="Logo" aria-label="Homepage" class="flex shrink-0 grow-0 basis-20 items-center xl:mr-10" href="/"><img alt="braze" loading="lazy" width="100" height="32" decoding="async" data-nimg="1" class="block" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&amp;w=128&amp;q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&amp;w=256&amp;q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flogo.210d28cb.png&amp;w=256&amp;q=75"/></a><div id="menu-toggle" class="h-full xl:w-full ml-auto"><div class="fixed inset-0 top-[64px] z-50 overflow-x-hidden bg-white xl:flex xl:static xl:h-full xl:overflow-visible hidden"><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto"><li class="w-full xl:w-auto"><a aria-label="Why Braze?" class="flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px]" href="/value-of-braze">Why Braze?</a></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Product<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Product" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Product"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 mb-4" href="/product/overview"><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">The Braze Platform</span><span class="text-sm font-normal text-gray-600">All your data, channels, and orchestration needs in one place</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">View the platform<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">UPDATES</span></span><span class="text-sm font-normal text-gray-600">Automate, learn, and personalize with AI</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Data Platform</span><span class="text-sm font-normal text-gray-600">Unify, activate, and distribute your data</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Cross-Channel</span><span class="text-sm font-normal text-gray-600">Send all your messages from one place</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CAPABILITIES</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Deliver 1:1 personalization, at scale</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Journey Orchestration</span><span class="text-sm font-normal text-gray-600">Create multi-step, cross-channel experiences</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">NEW</span></span><span class="text-sm font-normal text-gray-600">Scale smarter engagement with always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting &amp; Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance &amp; uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Solutions"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-6"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Industries</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Retail &amp; eCommerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Financial Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Travel &amp; Hospitality</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media &amp; Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">On Demand</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Use Cases</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/solutions/optimize-onboarding"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use href="/icons/sprites.svg#pie-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Improve Acquisitions</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/reduce-churn"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-down-01"><use href="/icons/sprites.svg#trend-down-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reduce Churn</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/increase-engagement"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-notification-square"><use href="/icons/sprites.svg#message-notification-square"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Startups</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Smiling man holding a smartphone next to &quot;GLOBAL Customer Engagement Review 2026&quot; and the Braze logo." loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&amp;w=750&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&amp;w=750&amp;q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partners<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partners" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Partners"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world&#x27;s leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Technology Partners</span><span class="text-sm font-normal text-gray-600">Explore our 140+ technology partnership integrations</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/braze-amplifiers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-02"><use href="/icons/sprites.svg#announcement-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Amplifiers</span><span class="text-sm font-normal text-gray-600">Supercharge the power of Braze with pre-built partner solutions designed to accelerate success</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Resources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Resources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Resources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Learn</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Resources Hub</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Case Studies</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Reports &amp; Guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Videos</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinars &amp; Events</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">User Documentation</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Grow</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire Customer Community</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Champion</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/articles/glossary"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="search-refraction"><use href="/icons/sprites.svg#search-refraction"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Glossary</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Support</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Support Overview</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Professional Services</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Customer Success</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Company<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Company" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Company"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Back</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Investor Relations</span><span class="text-sm font-normal text-gray-600">Get the latest news, numbers, and financial results</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Careers</span><span class="text-sm font-normal text-gray-600">Discover job openings &amp; why people love working at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG</span><span class="text-sm font-normal text-gray-600">Explore our Environmental, Social, and Corporate Governance data</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">News</span><span class="text-sm font-normal text-gray-600">Find out about the latest happenings at Braze</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Legal</span><span class="text-sm font-normal text-gray-600">Get information on our legal terms, policies, compliance, and more</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">Looking for something else?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>Contact Us</a></div></div></li></ul><a aria-label="Search" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&amp;&gt;svg:last-child]:ml-1 [&amp;&gt;svg:last-child]:rotate-0 [&amp;&gt;svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 -translate-x-1/2 z-50 bg-white rounded-[6px] shadow-lg overflow-hidden max-h-0" aria-hidden="true" aria-labelledby="language-switcher-button"><ul class="z-50 flex flex-col max-h-0"><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] bg-[#9359ff] bg-opacity-[0.04] font-medium hover:bg-opacity-[0.08]"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="English"><span>English</span><svg stroke="currentColor" fill="currentColor" stroke-width="0" viewBox="0 0 512 512" color="#6826E1" style="color:#6826E1" height="1em" width="1em" xmlns="http://www.w3.org/2000/svg"><path d="M173.898 439.404l-166.4-166.4c-9.997-9.997-9.997-26.206 0-36.204l36.203-36.204c9.997-9.998 26.207-9.998 36.204 0L192 312.69 432.095 72.596c9.997-9.997 26.207-9.997 36.204 0l36.203 36.204c9.997 9.997 9.997 26.206 0 36.204l-294.4 294.401c-9.998 9.997-26.207 9.997-36.204-.001z"></path></svg></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Français"><span>Français</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="日本語"><span>日本語</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="한국어"><span>한국어</span></button></li><li class="text-sm rounded-md pl-3 pr-1 py-2 focus:outline-[#bc6bf2] active:outline-[#bc6bf2] hover:bg-gray-50 font-normal"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer justify-between w-full px-[6px] py-1 text-left" aria-label="Português BR"><span>Português BR</span></button></li></ul></nav></div><ul class="nav-menu container xl:flex gap-6 xl:w-auto px-4 lg:px-8 xl:p-0 flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0"><li class="w-full xl:w-auto"><a aria-label="Log In" class="flex items-center w-full h-full xl:w-auto font-semibold ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] justify-center text-gray-600 text-lg" href="https://dashboard.braze.com/developers/sign_in">Log In</a></li><li class="w-full xl:w-auto"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full" href="/get-started">Get Started</a></li></ul></div><div class="flex items-center sm:gap-4 h-full xl:hidden"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[18px] py-[10px] text-md border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div><div class="pt-[100px] pb-[56px] px-[10px] relative w-full overflow-hidden bg-resources"><div class="container relative z-10"><div class="flex gap-1 text-xs"><a aria-label="Link to " class="text-[#310CCE] border text-nowrap h-fit	border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/">Home</a><span class="text-white text-md">/</span><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit	border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/resources">Resource Hub</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Home","item":"https://www.braze.com/"},{"@type":"ListItem","position":2,"name":"Resource Hub","item":"https://www.braze.com/resources"}]}</script><div class="container mb-10 mt-16 flex flex-col items-center gap-6 text-center text-white lg:w-[884px]"><h1 class="text-center text-display-lg font-extrabold text-white">Thought leadership, tips, and tricks for world-class customer engagement</h1></div><div class="flex flex-col items-center gap-10"><div class="relative w-full max-w-[600px]"><div class="relative z-20 rounded-[32px] bg-white px-2 text-gray-900 shadow-xl"><div class="flex items-center flex-wrap sm:flex-nowrap px-2 py-1"><div class="flex items-end sm:items-center grow"><svg width="28" height="28" role="img" aria-label="search-lg" class="mr-2 mb-1.5 sm:mb-0 basis-6 grow-0 shrink-0"><use href="/icons/sprites.svg#search-lg"></use></svg><div class="grow bg-white relative"><div aria-labelledby="search" class="rti--container"><input class="rti--input bg-white !w-full sm:!w-1/2" type="text" placeholder="Enter search term" name="search"/></div><button class="block absolute right-2 bottom-3 sm:hidden"><svg width="18" height="18" role="img" aria-label="x-close"><use href="/icons/sprites.svg#x-close"></use></svg></button></div></div><div class="flex gap-4 w-full mt-4 sm:mt-0 sm:w-auto"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 hidden sm:block">Clear</button><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm border border-[#4411D6] bg-[#4411D6] text-white shadow-normal hover:border-[#1505C9] hover:bg-[#1505C9] hover:shadow-normal active:border-[#4411D6] active:bg-[#4411D6] active:shadow-focused disabled:border disabled:border-gray-200 disabled:bg-gray-200 disabled:text-gray-400 disabled:shadow-xs w-full sm:w-auto">Search</button></div></div></div></div><div class="flex flex-wrap items-center justify-center gap-3"><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/resources/articles">Articles</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/customers">Case Studies</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/resources/articles/glossary">Glossary</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/resources/reports-and-guides">Reports &amp; Guides</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/resources/videos">Videos</a><a class="rounded-[100px] border border-white px-4 py-2 text-sm font-bold text-white hover:bg-white hover:text-black transition-colors" href="/resources/webinars-and-events">Webinars</a></div></div></div></div><div class="container relative mt-[64px]"><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-20"><div class="flex flex-col"><div class="text-display-xs font-extrabold text-gray-900">Featured Stories</div></div><div class="flex flex-col gap-8 lg:flex-row lg:justify-between"><div class="group flex w-full flex-col lg:w-2/5"><a class="flex w-full flex-col gap-6" href="/resources/articles/ai-decisioning-for-ramadan"><img alt="Ramadan revelations: Mastering customer engagement in the GCC with AI" loading="lazy" width="274" height="283" decoding="async" data-nimg="1" class="h-[275px] w-full rounded-xl object-cover xl:min-w-[488px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160.png&amp;w=640&amp;q=75"/><div class="flex w-full grow flex-col gap-6"><div class="flex flex-col gap-5"><div class="flex items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-extrabold text-gray-700">Blog</span><span class="text-sm font-extrabold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold text-gray-900 group-hover:text-primary-700">Ramadan revelations: Mastering customer engagement in the GCC with AI</h4></div><div><span class="text-sm font-extrabold text-gray-500">March 06, 2026</span></div></div></a></div><div class="flex w-full flex-col gap-8 lg:w-3/5"><div class="group flex flex-row gap-6 sm:h-[182px]"><a class="flex flex-col gap-6 sm:flex-row" href="/resources/articles/braze-bucharest-office"><img alt="Building spaces for connection: Inside our Bucharest office" loading="lazy" width="274" height="283" decoding="async" data-nimg="1" class="h-[182px] w-full rounded-xl object-cover sm:min-w-[324px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29231ea3f0672a21c3ffa9f13d76d7d411afbb6b-3840x2160.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29231ea3f0672a21c3ffa9f13d76d7d411afbb6b-3840x2160.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F29231ea3f0672a21c3ffa9f13d76d7d411afbb6b-3840x2160.png&amp;w=640&amp;q=75"/><div class="flex w-full grow flex-col gap-6"><div class="flex items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-extrabold text-gray-700">Blog</span><span class="text-sm font-extrabold text-gray-500">5<!-- --> min read</span></div><div class="flex h-full flex-col justify-between"><h4 class="text-display-xs font-bold text-gray-900 group-hover:text-primary-700">Building spaces for connection: Inside our Bucharest office</h4><span class="text-sm font-extrabold text-gray-500">March 05, 2026</span></div></div></a></div><div class="group flex flex-row gap-6 sm:h-[182px]"><a class="flex flex-col gap-6 sm:flex-row" href="/resources/articles/braze-data-platform-2025-scale"><img alt="Data agility at a massive scale: How the Braze Data Platform supports customer engagement" loading="lazy" width="274" height="283" decoding="async" data-nimg="1" class="h-[182px] w-full rounded-xl object-cover sm:min-w-[324px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=384&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=640&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&amp;w=640&amp;q=75"/><div class="flex w-full grow flex-col gap-6"><div class="flex items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-extrabold text-gray-700">Blog</span><span class="text-sm font-extrabold text-gray-500">8<!-- --> min read</span></div><div class="flex h-full flex-col justify-between"><h4 class="text-display-xs font-bold text-gray-900 group-hover:text-primary-700">Data agility at a massive scale: How the Braze Data Platform supports customer engagement</h4><span class="text-sm font-extrabold text-gray-500">March 04, 2026</span></div></div></a></div></div></div></div><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-[72px] pt-16"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Articles</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Discover the most recent marketing insights.</div><a href="/resources/articles"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">View Category</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="What is first-party data?" href="/resources/articles/first-party-data"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="What is first-party data?" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">13<!-- --> min read</span></div><h4 class="text-display-xs font-bold">What is first-party data?</h4><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="text-sm font-bold text-gray-500">February 27, 2026</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="What are anonymous users?" href="/resources/articles/what-are-anonymous-users"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="What are anonymous users?" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F46b606d57b7eb793bbb54cf755f5e50eec616f07-1920x1080.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F46b606d57b7eb793bbb54cf755f5e50eec616f07-1920x1080.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F46b606d57b7eb793bbb54cf755f5e50eec616f07-1920x1080.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">What are anonymous users?</h4><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="text-sm font-bold text-gray-500">February 27, 2026</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Braze vs Salesforce: Which customer engagement platform is right for your business?" href="/resources/articles/braze-vs-salesforce-comparison"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze vs Salesforce: Which customer engagement platform is right for your business?" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3bc638a24227669389718172a95444c4bf5933d4-1920x1080.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3bc638a24227669389718172a95444c4bf5933d4-1920x1080.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3bc638a24227669389718172a95444c4bf5933d4-1920x1080.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">14<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Braze vs Salesforce: Which customer engagement platform is right for your business?</h4><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=256&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=384&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&amp;w=384&amp;q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="text-sm font-bold text-gray-500">February 19, 2026</span></div></div></a></div></div><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-[72px] pt-18"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Case Studies</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Read how brands are achieving their biggest milestones</div><a href="/customers"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">View Category</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="How Bazaar turned restocks into sales with Braze" href="/customers/bazaar"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How Bazaar turned restocks into sales with Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How Bazaar turned restocks into sales with Braze</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Papa Johns UK empowers franchisees with data-driven marketing that increases revenue" href="/customers/papa-johns-uk"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Papa Johns UK empowers franchisees with data-driven marketing that increases revenue" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ffd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Papa Johns UK empowers franchisees with data-driven marketing that increases revenue</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign" href="/customers/grove-collaborative"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign</h4></div></div></a></div></div><div class="rounded-xl bg-primary-500 shadow-xl p-6 flex flex-col gap-6 sm:flex-row sm:justify-between sm:p-8 md:p-10 lg:p-16 my-8"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-white font-medium">SUBSCRIBE</span><h4 class="!text-white md:text-display-lg">Be Absolutely Engaging.<!-- -->™</h4><p class="text-lg text-white">Sign up for regular updates from Braze.</p></div><span class="hidden" id="formInvalidOptinValue">Please select one option only and then submit your preference.</span><span class="hidden" id="formInvalidBusinessEmail">Please enter your business email address.</span><div class="is-loading font-semibold text-center">Loading...</div><form id="mktoForm_4334" class="newsletter-signup-form max-w-[330px] "></form></div><div class="flex flex-col gap-8 border-b-[1px] border-gray-200 pb-[72px] pt-18"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Reports &amp; Guides</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Read how brands are achieving their biggest milestones</div><a href="/resources/reports-and-guides"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">View Category</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Getting started with RCS" href="/resources/reports-and-guides/rcs-starter-guide"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Getting started with RCS" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1fb0c8939a386f4906abc31feb00707083624521-1200x500.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1fb0c8939a386f4906abc31feb00707083624521-1200x500.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1fb0c8939a386f4906abc31feb00707083624521-1200x500.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Guide</span></div><h4 class="text-display-xs font-bold">Getting started with RCS</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Meeting instant expectations: A guide to building loyalty for payments marketers" href="/resources/reports-and-guides/meeting-instant-payments-expectations"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Meeting instant expectations: A guide to building loyalty for payments marketers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbec369d1c7728bf57a080822a0bba781583d6414-3000x3000.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbec369d1c7728bf57a080822a0bba781583d6414-3000x3000.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbec369d1c7728bf57a080822a0bba781583d6414-3000x3000.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Guide</span></div><h4 class="text-display-xs font-bold">Meeting instant expectations: A guide to building loyalty for payments marketers</h4></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Pressure-tested productivity: Turning pressure into diamond perfection for overstretched marketers" href="/resources/reports-and-guides/pressure-tested-productivity"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Pressure-tested productivity: Turning pressure into diamond perfection for overstretched marketers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F23e97b426b87e104eac00a9ff08bf4ed1ccadaed-1920x1080.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F23e97b426b87e104eac00a9ff08bf4ed1ccadaed-1920x1080.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F23e97b426b87e104eac00a9ff08bf4ed1ccadaed-1920x1080.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Guide</span></div><h4 class="text-display-xs font-bold">Pressure-tested productivity: Turning pressure into diamond perfection for overstretched marketers</h4></div></div></a></div></div><div class="flex flex-col gap-8 pb-[72px] pt-18"><div class="flex flex-col gap-2"><div class="text-display-xs font-extrabold text-gray-900">Videos</div><div class="flex-rowl flex w-full justify-between"><div class="text-md text-gray-600">Read how brands are achieving their biggest milestones</div><a href="/resources/videos"><button type="button" class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold bg-white text-primary-700 shadow-none hover:bg-primary-50 hover:text-primary-800 active:bg-white active:text-primary-700 disabled:text-gray-300">View Category</button></a></div></div><div class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Braze x Shopify" href="/resources/videos/braze-shopify"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze x Shopify" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F663e1db2da378bd99386fdc460d5471f8baf73bb-2400x1600.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F663e1db2da378bd99386fdc460d5471f8baf73bb-2400x1600.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F663e1db2da378bd99386fdc460d5471f8baf73bb-2400x1600.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Video</span></div><h4 class="text-display-xs font-bold">Braze x Shopify</h4><span class="text-sm font-bold text-gray-500">March 01, 2024</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="What&#x27;s New at Braze: April 2025" href="/resources/videos/april-2025-whats-new"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="What&#x27;s New at Braze: April 2025" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbac69ee293055f4d12337f249a583ec2fac09652-1200x628.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbac69ee293055f4d12337f249a583ec2fac09652-1200x628.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbac69ee293055f4d12337f249a583ec2fac09652-1200x628.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Video</span></div><h4 class="text-display-xs font-bold">What&#x27;s New at Braze: April 2025</h4><span class="text-sm font-bold text-gray-500">March 01, 2024</span></div></div></a><a class="flex px-4 text-gray-900 hover:text-primary-700 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" aria-label="Sportsbet: Personalized Messages at Scale" href="/resources/videos/testimonial-sportsbet"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Sportsbet: Personalized Messages at Scale" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335.png&amp;w=640&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335.png&amp;w=1200&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335.png&amp;w=1200&amp;q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Video</span></div><h4 class="text-display-xs font-bold">Sportsbet: Personalized Messages at Scale</h4><span class="text-sm font-bold text-gray-500">March 01, 2024</span></div></div></a></div></div><div class="container mb-24 flex flex-col items-center justify-center gap-10 rounded-[12px] bg-gradient-resource-hero px-8 py-8 md:px-20 md:py-16"><div class="text-left sm:text-center font-aribauGrotesk text-[24px] sm:text-[48px] font-extrabold not-italic leading-[-0.96px] text-tab-purple">Explore more from the Resource Hub</div><div class="flex w-full md:w-[90%] flex-wrap items-center justify-start sm:justify-center gap-3 md:max-h-[300px] sm:max-h-full sm:overflow-hidden"><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Acquisition resource link" href="/search?useCase=Acquisition">Acquisition</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Engagement resource link" href="/search?useCase=Engagement">Engagement</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Onboarding resource link" href="/search?useCase=Onboarding">Onboarding</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Reduce Churn resource link" href="/search?useCase=Reduce Churn">Reduce Churn</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Retention resource link" href="/search?useCase=Retention">Retention</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Email resource link" href="/search?productFeature=Email">Email</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white " aria-label="Mobile Push Notifications resource link" href="/search?productFeature=Mobile Push Notifications">Mobile Push Notifications</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Customer Engagement resource link" href="/search?topic=Customer Engagement">Customer Engagement</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Braze Announcements resource link" href="/search?topic=Braze Announcements">Braze Announcements</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Personalization resource link" href="/search?topic=Personalization">Personalization</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Cross-Channel resource link" href="/search?topic=Cross-Channel">Cross-Channel</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="AI and Machine Learning resource link" href="/search?topic=AI and Machine Learning">AI and Machine Learning</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Brand Humanity resource link" href="/search?topic=Brand Humanity">Brand Humanity</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Braze Alloys resource link" href="/search?topic=Braze Alloys">Braze Alloys</a><a class="aribauGrotesk rounded-[100px] border border-tab-purple px-4 py-2 text-sm font-extrabold text-tab-purple hover:bg-tab-purple hover:text-white hidden md:block" aria-label="Building Braze resource link" href="/search?topic=Building Braze">Building Braze</a></div></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It&#x27;s time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row  items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section></div></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&amp;w=32&amp;q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&amp;w=48&amp;q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&amp;w=48&amp;q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&amp;w=32&amp;q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&amp;w=48&amp;q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&amp;w=48&amp;q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&amp;w=32&amp;q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&amp;w=48&amp;q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&amp;w=48&amp;q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&amp;w=64&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&amp;w=128&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&amp;w=128&amp;q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&amp;w=64&amp;q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&amp;w=128&amp;q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&amp;w=128&amp;q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail &amp; eCommerce" href="/solutions/retail-and-ecommerce">Retail &amp; eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel &amp; Hospitality" href="/solutions/travel-hospitality">Travel &amp; Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media &amp; Entertainment" href="/solutions/media-entertainment">Media &amp; Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us &amp; Locations" href="/company/contact">Contact Us &amp; Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports &amp; Guides" href="/resources/reports-and-guides">Reports &amp; Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars &amp; Events" href="/resources/webinars-and-events">Webinars &amp; Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" href="/docs/user_guide/introduction">User Guide</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Developer Guide" href="/docs/developer_guide/home">Developer Guide</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Partners</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: All Partners" href="/partners">Braze Alloys: All Partners</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Partner Portal" href="http://partner.braze.com/">Partner Portal</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Featured Reports</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2026 Global Engagement Review" href="/resources/reports-and-guides/global-customer-engagement-review">2026 Global Engagement Review</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Support</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Support Overview" href="/success">Support Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Services" href="/customer-support-services">Customer Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Customer Success" href="/customer-success">Customer Success</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Helpful Links</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Login" href="https://dashboard.braze.com/sign_in">Login</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="System Status" href="https://braze.statuspage.io/">System Status</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Technical Support" href="/docs/help/support#access-the-support-portal ">Technical Support</a></div></div></div></div><div class="flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4"><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">© <!-- -->2026<!-- --> Braze</div><div class="text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4">All Rights Reserved</div><div class="text-xs font-normal md:border-r md:border-gray-500 md:pr-4"><button id="ot-sdk-btn" type="button" class="ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300" style="font:inherit">Cookies</button></div><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/privacy">Privacy Policy</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/company/legal/braze-preference-center">Preference Center</a><a class="text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4" href="/sitemap.xml">Sitemap</a></div></div></footer><script src="/_next/static/chunks/webpack-2afa656f675362c8.js" async=""></script><script>(self.__next_f=self.__next_f||[]).push([0]);self.__next_f.push([2,null])</script><script>self.__next_f.push([1,"1:HL[\"/_next/static/media/2a8eef3e7605f77a-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n2:HL[\"/_next/static/media/54088f7615d464cb-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n3:HL[\"/_next/static/media/cb582783ce2d3356-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n4:HL[\"/_next/static/media/eb552532c19dec2b-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n5:HL[\"/_next/static/media/f91e284bb8ff37e3-s.p.woff2\",\"font\",{\"crossOrigin\":\"\",\"type\":\"font/woff2\"}]\n6:HL[\"/_next/static/css/d85d6a0cbc49ff63.css\",\"style\"]\n7:HL[\"/_next/static/css/a53ed4fffe70f1d9.css\",\"style\"]\n8:HL[\"/_next/static/css/ac677f3becdb0fb9.css\",\"style\"]\n9:HL[\"/_next/static/css/6ec5e54ae379e487.css\",\"style\"]\n"])</script><script>self.__next_f.push([1,"a:I[54271,[],\"\"]\nd:I[55908,[],\"\"]\nf:I[99161,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"1520\",\"static/chunks/app/%5Blocale%5D/(main)/resources/error-eb663c64f63eb59c.js\"],\"default\"]\n10:I[61567,[],\"\"]\n12:I[31918,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n13:I[46139,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"\"]\n16:I[53126,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"default\"]\n19:I[28697,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6470\",\"static/chunks/app/global-error-0a70c5e451e9c961.js\"],\"default\"]\ne:[\"locale\",\"en-us\",\"d\"]\n14:T460,window.dataLayer = window.dataLayer || [];\n      function gtag() {\n        dataLayer.push(arguments);\n      }\n      // Set default consent for opt-in regions\n      gtag('consent', 'default', {\n        ad_storage: 'denied',\n        analytics_storage: 'denied',\n        functionality_storage: 'denied',\n      "])</script><script>self.__next_f.push([1,"  personalization_storage: 'denied',\n        security_storage: 'denied',\n        ad_user_data: 'denied',\n        ad_personalization: 'denied',\n        region: ['DE','NO','BE','FI','PT','BG','JP','DK','LT','LU','HR','LV','FR','HU','SE','SI','MC','SK','MF','SM','GB','YT','IE','GF','EE','MQ','KR','MT','GP','IS','GR','IT','ES','AR','AT','RE','CY','AX','CZ','PL','LI','RO','NL'],\n        wait_for_update: 500,\n      });\n      // Set default consent for all other regions\n      gtag('consent', 'default', {\n        ad_storage: 'granted',\n        analytics_storage: 'granted',\n        functionality_storage: 'granted',\n        personalization_storage: 'granted',\n        security_storage: 'granted',\n        ad_user_data: 'granted',\n        ad_personalization: 'granted',\n        wait_for_update: 500,\n      });\n      1a:[]\n"])</script><script>self.__next_f.push([1,"0:[\"$\",\"$La\",null,{\"buildId\":\"rs4PdJoYNL94klACI7DHw\",\"assetPrefix\":\"\",\"urlParts\":[\"\",\"resources\"],\"initialTree\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"resources\",{\"children\":[\"__PAGE__\",{}]}]}]},\"$undefined\",\"$undefined\",true]}],\"initialSeedData\":[\"\",{\"children\":[[\"locale\",\"en-us\",\"d\"],{\"children\":[\"(main)\",{\"children\":[\"resources\",{\"children\":[\"__PAGE__\",{},[[\"$Lb\",\"$Lc\",null],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\",\"resources\",\"children\"],\"error\":\"$f\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]],null]},[[null,\"$L11\"],null],null]},[[[[\"$\",\"link\",\"0\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/d85d6a0cbc49ff63.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"1\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/a53ed4fffe70f1d9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"2\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/ac677f3becdb0fb9.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}],[\"$\",\"link\",\"3\",{\"rel\":\"stylesheet\",\"href\":\"/_next/static/css/6ec5e54ae379e487.css\",\"precedence\":\"next\",\"crossOrigin\":\"$undefined\"}]],[\"$\",\"html\",null,{\"lang\":\"en-us\",\"suppressHydrationWarning\":true,\"children\":[[\"$\",\"head\",null,{\"children\":[[\"$\",\"$L12\",null,{}],[[\"$\",\"$L13\",null,{\"id\":\"onetrust-sdk-script\",\"src\":\"https://cdn.cookielaw.org/scripttemplates/otSDKStub.js\",\"strategy\":\"beforeInteractive\",\"data-document-language\":\"true\",\"type\":\"text/javascript\",\"data-domain-script\":\"a4189af1-fcc1-4ec1-9f51-e3bc768c6650\"}],[\"$\",\"$L13\",null,{\"id\":\"onetrust-init\",\"strategy\":\"afterInteractive\",\"children\":\"function OptanonWrapper() {}\"}]],[\"$\",\"$L13\",null,{\"id\":\"gtm-consent-mode\",\"strategy\":\"beforeInteractive\",\"children\":\"$14\"}],[[\"$\",\"$L13\",null,{\"id\":\"gtm-init\",\"strategy\":\"beforeInteractive\",\"children\":\"(function(w,l){\\n            w[l]=w[l]||[];\\n            w[l].push({'gtm.start': new Date().getTime(),event:'gtm.js'});\\n          })(window,'dataLayer');\"}],[\"$\",\"$L13\",null,{\"id\":\"gtm-script\",\"strategy\":\"beforeInteractive\",\"async\":true,\"src\":\"https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ\"}]],\"$L15\",[\"$\",\"$L16\",null,{}],[\"$\",\"link\",null,{\"rel\":\"icon\",\"href\":\"/favicon.ico\",\"sizes\":\"any\"}]]}],[\"$\",\"body\",null,{\"className\":\"__variable_97c7bb en-us-locale\",\"children\":[[\"$\",\"noscript\",null,{\"children\":[\"$\",\"iframe\",null,{\"src\":\"https://www.googletagmanager.com/ns.html?id=GTM-W3ZW3HBZ\",\"height\":\"0\",\"width\":\"0\",\"style\":{\"display\":\"none\",\"visibility\":\"hidden\"}}]}],\"$L17\"]}],null]}]],null],null]},[null,[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":[[\"$\",\"title\",null,{\"children\":\"404: This page could not be found.\"}],[\"$\",\"div\",null,{\"style\":{\"fontFamily\":\"system-ui,\\\"Segoe UI\\\",Roboto,Helvetica,Arial,sans-serif,\\\"Apple Color Emoji\\\",\\\"Segoe UI Emoji\\\"\",\"height\":\"100vh\",\"textAlign\":\"center\",\"display\":\"flex\",\"flexDirection\":\"column\",\"alignItems\":\"center\",\"justifyContent\":\"center\"},\"children\":[\"$\",\"div\",null,{\"children\":[[\"$\",\"style\",null,{\"dangerouslySetInnerHTML\":{\"__html\":\"body{color:#000;background:#fff;margin:0}.next-error-h1{border-right:1px solid rgba(0,0,0,.3)}@media (prefers-color-scheme:dark){body{color:#fff;background:#000}.next-error-h1{border-right:1px solid rgba(255,255,255,.3)}}\"}}],[\"$\",\"h1\",null,{\"className\":\"next-error-h1\",\"style\":{\"display\":\"inline-block\",\"margin\":\"0 20px 0 0\",\"padding\":\"0 23px 0 0\",\"fontSize\":24,\"fontWeight\":500,\"verticalAlign\":\"top\",\"lineHeight\":\"49px\"},\"children\":\"404\"}],[\"$\",\"div\",null,{\"style\":{\"display\":\"inline-block\"},\"children\":[\"$\",\"h2\",null,{\"style\":{\"fontSize\":14,\"fontWeight\":400,\"lineHeight\":\"49px\",\"margin\":0},\"children\":\"This page could not be found.\"}]}]]}]}]],\"notFoundStyles\":[]}]],null],\"couldBeIntercepted\":false,\"initialHead\":[null,\"$L18\"],\"globalErrorComponent\":\"$19\",\"missingSlots\":\"$W1a\"}]\n"])</script><script>self.__next_f.push([1,"1c:I[78748,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n1d:I[75318,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"ThemeProvider\"]\n1e:I[21330,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"MarketoFormsProvider\"]\n1f:I[41610,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e0"])</script><script>self.__next_f.push([1,"2.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"BrazeSdkProvider\"]\n20:I[78589,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"7039\",\"static/chunks/7039-2043547fbf600338.js\",\"6816\",\"static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js\"],\"default\"]\n22:I[55150,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"1641\",\"static/chunks/1641-f9d0eb4225e5e7bc.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"1203\",\"static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js\"],\"OneTrustReinit\"]\n1b:T15c5,"])</script><script>self.__next_f.push([1,"window._vwo_code||(function(){var w=window,d=document;var account_id=1198045,version=2.2,settings_tolerance=2000,hide_element='body',hide_element_style='opacity:0 !important;filter:alpha(opacity=0) !important;background:none !important';if(f=!1,v=d.querySelector('#vwoCode'),cc={},-1\u003cd.URL.indexOf('__vwo_disable__')||w._vwo_code)return;try{var e=JSON.parse(localStorage.getItem('_vwo_'+account_id+'_config'));cc=e\u0026\u0026'object'==typeof e?e:{}}catch(e){}function r(t){try{return decodeURIComponent(t)}catch(e){return t}}var s=(()=\u003e{var e={combination:[],combinationChoose:[],split:[],exclude:[],uuid:null,consent:null,optOut:null},t=d.cookie||'';if(t)for(var i,n,o=/(?:^|;\\s*)(?:(_vis_opt_exp_(\\d+)_combi=([^;]*))|(_vis_opt_exp_(\\d+)_combi_choose=([^;]*))|(_vis_opt_exp_(\\d+)_split=([^:;]*))|(_vis_opt_exp_(\\d+)_exclude=[^;]*)|(_vis_opt_out=([^;]*))|(_vwo_global_opt_out=[^;]*)|(_vwo_uuid=([^;]*))|(_vwo_consent=([^;]*)))/g;null!==(i=o.exec(t));)try{i[1]?e.combination.push({id:i[2],value:r(i[3])}):i[4]?e.combinationChoose.push({id:i[5],value:r(i[6])}):i[7]?e.split.push({id:i[8],value:r(i[9])}):i[10]?e.exclude.push({id:i[11]}):i[12]?e.optOut=r(i[13]):i[14]?e.optOut=!0:i[15]?e.uuid=r(i[16]):i[17]\u0026\u0026(n=r(i[18]),e.consent=n\u0026\u00263\u003c=n.length?n.substring(0,3):null)}catch(e){}return e})();function n(){var e=(()=\u003e{if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var e=0;e\u003cw.VWO.length;e++){var t=w.VWO[e];if(Array.isArray(t)\u0026\u0026('setVisitorId'===t[0]||'setSessionId'===t[0]))return!0}return!1})(),t='a='+account_id+'\u0026u='+encodeURIComponent(w._vis_opt_url||d.URL)+'\u0026vn='+version+'\u0026ph=1'+('undefined'!=typeof platform?'\u0026p='+platform:'')+'\u0026st='+w.performance.now(),e=(!e\u0026\u0026((e=(()=\u003e{var e,t=[],i={},n=w.VWO\u0026\u0026w.VWO.appliedCampaigns||{};for(e in n){var o=n[e]\u0026\u0026n[e].v;o\u0026\u0026(t.push(e+'-'+o+'-1'),i[e]=!0)}if(s\u0026\u0026s.combination)for(var r=0;r\u003cs.combination.length;r++){var a=s.combination[r];i[a.id]||t.push(a.id+'-'+a.value)}return t.join('|')})())\u0026\u0026(t+='\u0026c='+e),(e=(()=\u003e{var e=[],t={};if(s\u0026\u0026s.combinationChoose)for(var i=0;i\u003cs.combinationChoose.length;i++){var n=s.combinationChoose[i];e.push(n.id+'-'+n.value),t[n.id]=!0}if(s\u0026\u0026s.split)for(var o=0;o\u003cs.split.length;o++)t[(n=s.split[o]).id]||e.push(n.id+'-'+n.value);return e.join('|')})())\u0026\u0026(t+='\u0026cc='+e),e=(()=\u003e{var e={},t=[];if(w.VWO\u0026\u0026Array.isArray(w.VWO))for(var i=0;i\u003cw.VWO.length;i++){var n=w.VWO[i];if(Array.isArray(n)\u0026\u0026'setVariation'===n[0]\u0026\u0026n[1]\u0026\u0026Array.isArray(n[1]))for(var o=0;o\u003cn[1].length;o++){var r,a=n[1][o];a\u0026\u0026'object'==typeof a\u0026\u0026(r=a.e,a=a.v,r)\u0026\u0026a\u0026\u0026(e[r]=a)}}for(r in e)t.push(r+'-'+e[r]);return t.join('|')})())\u0026\u0026(t+='\u0026sv='+e),s\u0026\u0026s.optOut\u0026\u0026(t+='\u0026o='+s.optOut),(()=\u003e{var e=[],t={};if(s\u0026\u0026s.exclude)for(var i=0;i\u003cs.exclude.length;i++){var n=s.exclude[i];t[n.id]||(e.push(n.id),t[n.id]=!0)}return e.join('|')})());return e\u0026\u0026(t+='\u0026e='+e),s\u0026\u0026s.uuid\u0026\u0026(t+='\u0026id='+s.uuid),s\u0026\u0026s.consent\u0026\u0026(t+='\u0026consent='+s.consent),w.name\u0026\u0026-1\u003cw.name.indexOf('_vis_preview')\u0026\u0026(t+='\u0026pM=true'),w.VWO\u0026\u0026w.VWO.ed\u0026\u0026(t+='\u0026ed='+w.VWO.ed),t}code={nonce:v\u0026\u0026v.nonce,library_tolerance:function(){return'undefined'!=typeof library_tolerance?library_tolerance:void 0},settings_tolerance:function(){return cc.sT||settings_tolerance},hide_element_style:function(){return'{'+(cc.hES||hide_element_style)+'}'},hide_element:function(){return performance.getEntriesByName('first-contentful-paint')[0]?'':'string'==typeof cc.hE?cc.hE:hide_element},getVersion:function(){return version},finish:function(e){var t;f||(f=!0,(t=d.getElementById('_vis_opt_path_hides'))\u0026\u0026t.parentNode.removeChild(t),e\u0026\u0026((new Image).src='https://dev.visualwebsiteoptimizer.com/ee.gif?a='+account_id+e))},finished:function(){return f},addScript:function(e){var t=d.createElement('script');t.type='text/javascript',e.src?t.src=e.src:t.text=e.text,v\u0026\u0026t.setAttribute('nonce',v.nonce),d.getElementsByTagName('head')[0].appendChild(t)},load:function(e,t){t=t||{};var i=new XMLHttpRequest;i.open('GET',e,!0),i.withCredentials=!t.dSC,i.responseType=t.responseType||'text',i.onload=function(){if(t.onloadCb)return t.onloadCb(i,e);200===i.status?w._vwo_code.addScript({text:i.responseText}):w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.onerror=function(){if(t.onerrorCb)return t.onerrorCb(e);w._vwo_code.finish('\u0026e=loading_failure:'+e)},i.send()},init:function(){var e,t,i=this.settings_tolerance(),i=(w._vwo_settings_timer=setTimeout(function(){w._vwo_code.finish()},i),'body'!==this.hide_element()?(e=d.createElement('style'),t=(i=this.hide_element())?i+this.hide_element_style():'',i=d.getElementsByTagName('head')[0],e.setAttribute('id','_vis_opt_path_hides'),v\u0026\u0026e.setAttribute('nonce',v.nonce),e.setAttribute('type','text/css'),e.styleSheet?e.styleSheet.cssText=t:e.appendChild(d.createTextNode(t)),i.appendChild(e)):(e=d.getElementsByTagName('head')[0],(t=d.createElement('div')).style.cssText='z-index: 2147483647 !important;position: fixed !important;left: 0 !important;top: 0 !important;width: 100% !important;height: 100% !important;background:white!important;',t.setAttribute('id','_vis_opt_path_hides'),t.classList.add('_vis_hide_layer'),e.parentNode.insertBefore(t,e.nextSibling)),'https://dev.visualwebsiteoptimizer.com/j.php?'+n());-1!==w.location.search.indexOf('_vwo_xhr')?this.addScript({src:i}):this.load(i+'\u0026x=true',{l:1})}};w._vwo_code=code;code.init();})();(function(){var t=window;function d(){var e;t._vwo_code\u0026\u0026(e=d.hidingStyle=document.getElementById('_vis_opt_path_hides')||d.hidingStyle,t._vwo_code.finished()||t._vwo_code.libExecuted||t.VWO\u0026\u0026t.VWO.dNR||(document.getElementById('_vis_opt_path_hides')||document.getElementsByTagName('head')[0].appendChild(e),requestAnimationFrame(d)))}d();})();"])</script><script>self.__next_f.push([1,"15:[[\"$\",\"link\",null,{\"rel\":\"preconnect\",\"href\":\"https://dev.visualwebsiteoptimizer.com\"}],[\"$\",\"script\",null,{\"type\":\"text/javascript\",\"id\":\"vwoCode\",\"dangerouslySetInnerHTML\":{\"__html\":\"$1b\"}}]]\n"])</script><script>self.__next_f.push([1,"17:[\"$\",\"$L1c\",null,{\"formats\":\"$undefined\",\"locale\":\"en-us\",\"messages\":{\"customerStoryHeading\":\"Customer Stories\",\"customerStorySubHeading\":\"See how companies of all sizes are exceeding expectations with Braze.\",\"paginationNext\":\"Next\",\"paginationPrev\":\"Previous\",\"paginationGoTo\":\"Pagination link to page number {pageNumber}\",\"scrollTo\":\"scroll to {label}{href}\",\"successStoryHeading\":\"Check out our success stories.\",\"subscribe\":\"SUBSCRIBE\",\"newsletterDesc\":\"Sign up for regular updates from Braze.\",\"conversionPanelHeading\":\"It's time to be a better marketer\",\"getStarted\":\"Get Started\",\"seeHowBrazeWorks\":\"See How Braze Works\",\"resources\":\"Resources\",\"caseStudies\":\"Case Studies\",\"readTime\":\" min read\",\"caseStudyRelatedListingHeading\":\"Check out more Case Studies\",\"caseStudyRelatedListingButton\":\"View Case Studies\",\"blogRelatedListingButton\":\"View the Blog\",\"reportAndGuideRelatedListingHeading\":\"Check out more Reports \u0026 Guides.\",\"reportAndGuideRelatedListingButton\":\"View Case Reports \u0026 Guides\",\"blog\":\"Blog\",\"report\":\"Report\",\"guide\":\"Guide\",\"case study\":\"Case Study\",\"video\":\"Video\",\"technology\":\"Technology\",\"event\":\"Event\",\"webinar\":\"Webinar\",\"partners\":\"Partners\",\"solutions\":\"Solutions\",\"amplifiers\":\"Amplifiers\",\"reportsAndGuides\":\"Reports \u0026 Guides\",\"webinarsAndEvents\":\"Webinars \u0026 Events\",\"publishedOn\":\"Published on\",\"editedOn\":\"Last edited on\",\"problem\":\"Problem\",\"strategy\":\"Strategy\",\"results\":\"Results\",\"byTheMetric\":\"BY THE METRICS\",\"alloysPartnerships\":\"ALLOYS PARTNERSHIPS\",\"featuredTopics\":\"FEATURED TOPICS\",\"productsUsed\":\"PRODUCTS USED\",\"author\":\"AUTHOR{plural}\",\"partnerItem1\":\"Expand what's possible with a Technology Partner\",\"partnerItem2\":\"Evolve and implement your strategy with a Solutions Partner\",\"partnerItem3\":\"Help Braze Customers Drive Customer Engagement\",\"partnerItemLabel1\":\"Explore Technology Partners\",\"solutionPartnerExplore\":\"Explore Delivery Partners\",\"deliveryPartnerExplore\":\"Explore Delivery Partners\",\"partnerItemLabel3\":\"Become a Partner\",\"technologyPartnerHeading\":\"Technology Partners\",\"technologyPartnerSubheading\":\"Make the most of our open, flexible ecosystem—built to work seamlessly with the technologies your team uses to create more meaningful customer experiences. Explore our 140+ Technology Partnership Integrations.\",\"technologyPartnerExplore\":\"Explore Technology Partners\",\"technologyPartnerCTA1\":\"Become a Technology Partner\",\"partnerContentBoxHeading1\":\"Join our open technology ecosystem\",\"partnerContentBoxDescription1\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\",\"partnerContentBoxHeading2\":\"Join our global services network\",\"partnerContentBoxDescription2\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\",\"partnerSwitchHeading\":\"Shape the future of customer engagement with us\",\"partnerSwitchContent1\":\"Differentiate your product and service offerings\",\"partnerSwitchContent2\":\"Join a global community of innovators\",\"partnerSwitchContent3\":\"Tap into training, certification, marketing, and sales program support\",\"solutionPartnerHeading\":\"Meet our Delivery Partners\",\"solutionPartnerSubheading\":\"Unlock the full value of the Braze platform with our global network of agencies, consultancies, and systems integrators. Whether you need help with end-to-end migration, technical implementation, or long-term strategy, our Delivery partners have the expertise to bring powerful customer experiences to life. We work with the world’s leading service providers to ensure your team is ready to scale and succeed.\",\"solutionPartnerCTA\":\"Become a Delivery Partner\",\"eventsDescription\":\"Check out our upcoming events, on and offline.\",\"eventsAndWebinars\":\"Events and Webinars\",\"upcomingE\u0026W\":\"Upcoming Events and Webinars\",\"upcomingEvent\":\"Upcoming Events\",\"pastEvent\":\"Past Events\",\"pastE\u0026W\":\"Past Events and Webinars\",\"blogHeading\":\"Welcome to the Blog\",\"blogSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"reportAndGuideHeading\":\"Reports and Guides\",\"reportAndGuideSubeading\":\"Check out our articles and guides on the latest in customer engagement.\",\"readReportAndGuide\":\"Read our Reports \u0026 Guides\",\"videoHeading\":\"Welcome to the Braze Videos\",\"videoSubheading\":\"Thought leadership and key insights from customer engagement experts at Braze.\",\"relatedContent\":\"Related Content\",\"404Error\":\"404 ERROR\",\"404Heading\":\"Sorry, we can’t seem to find the page you’re looking for.\",\"404CTA1\":\"Go to Homepage\",\"404CTA2\":\"Go to Resource Hub\",\"glossary\":\"Glossary\",\"glossaryHeading\":\"The Braze Glossary\",\"glossarySubheading\":\"Explore the most common acronyms and phrases at Braze.\",\"newsHeading\":\"Braze News\",\"newsSubheading1\":\"Check out the latest press about Braze.\",\"newsSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"news\":\"News\",\"mediaCoverage\":\"Media Coverage\",\"mediaAssets\":\"Media Assets\",\"pressRelease\":\"Press Release\",\"media1\":\"Braze Logo\",\"media2\":\"Bill Magnuson Headshot\",\"media3\":\"Jon Hyman Headshot\",\"media4\":\"Braze Group Photo\",\"searchGlossary\":\"Search the Glossary\",\"tableOfContents\":\"TABLE OF CONTENTS\",\"definition\":\"DEFINITION\",\"usedInSentences\":\"USED IN A SENTENCE\",\"back\":\"Back\",\"backToTop\":\"Back to top\",\"whatisPartner\":\"What is {partner}?\",\"howWeWorkTogether\":\"How we work together\",\"aboutPartnerSolution\":\"About {solution}\",\"region\":\"Region\",\"regions\":\"Regions\",\"viewDocumentation\":\"View Documentation\",\"viewPartnerWebsite\":\"View Partner Website\",\"viewMore\":\"View More\",\"home\":\"Home\",\"resourceHub\":\"Resource Hub\",\"resourceHeading\":\"Thought leadership, tips, and tricks for world-class customer engagement\",\"search\":\"Search\",\"clear\":\"Clear\",\"articles\":\"Articles\",\"article\":\"Article\",\"videos\":\"Videos\",\"webinars\":\"Webinars\",\"featuredStories\":\"Featured Stories\",\"resourceDesc1\":\"Discover the most recent marketing insights.\",\"resourceDesc2\":\"Read how brands are achieving their biggest milestones\",\"viewCategory\":\"View Category\",\"searchHeading\":\"Find what you’re looking for.\",\"searchSubheading\":\"Search our content to learn more about attracting and retaining customers.\",\"relatedSearch\":\"RELATED SEARCHES\",\"showingResults\":\"Showing {count} results\",\"newest\":\"Newest\",\"oldest\":\"Oldest\",\"sortBy\":\"Sort by\",\"checkMoreVideos\":\"Check out more videos\",\"viewVideos\":\"View Videos\",\"checkMoreWebinars\":\"Check out more Webinars\",\"viewWebinars\":\"View Webinars\",\"checkMorePressReleases\":\"Check out more press releases\",\"viewPressReleases\":\"View more press releases\",\"latestNewsAnnouncements\":\"Latest News Announcements\",\"page\":\"page\",\"productPage\":\"Product Page\",\"searchPlaceHolder\":\"Enter search term\",\"signUp\":\"SIGN UP\",\"readMore\":\"Read More\",\"useCase\":\"Use Case\",\"topic\":\"Topic\",\"product\":\"Product\",\"industry\":\"Industry\",\"all\":\"All\",\"eventType\":\"Event Type\",\"pressReleaseHeading\":\"Braze Press Releases\",\"pressReleaseSubheading1\":\"Check out the latest press about Braze.\",\"pressReleaseSubheading2\":\"Interested in including us in a story? Contact press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"Featured Solutions\",\"partnersFeatured\":\"Featured Partners\",\"partnersHero\":\"Partners hero\",\"partnersHeroTitle\":\"Become a Partner: Shape the future of customer engagement with us\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys Partner Network\",\"amplifiersPartnerSubheading\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success. Developed by our trusted partners, these solutions tackle specific business and industry needs, helping you achieve more, faster.\",\"amplifiersPartnerExplore\":\"Explore Amplifiers\",\"verifiedPartner\":\"Verified Partner\",\"featuredContent\":\"Featured Content\",\"formInvalidOptinValue\":\"Please select one option only and then submit your preference.\",\"formInvalidBusinessEmail\":\"Please enter your business email address.\",\"formMultistepRequired\":\"Please fill in required fields before proceeding.\",\"formMultistepInvalid\":\"Please correct the invalid fields above before proceeding.\",\"formMultistepInstruction\":\"Fill out form: Step {step} of 2\",\"contentType\":\"Content type\",\"tldr\":\"TL:DR\",\"category\":\"Category\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"Deselect all\",\"noSearchResults\":\"No results found\",\"partnerSearchHeading\":\"Explore our Partners\",\"partnerSearchSubheading\":\"Explore and connect with our trusted Technology and Solution partners.\",\"formPostSubmitLink\":\"Go To Resource\",\"formPostSubmitDownload\":\"Download Resource\",\"contactSupportHeading\":\"Looking for Tech Support?\",\"contactSupportDescription\":\"Submit a support case directly in the Braze dashboard.\",\"connectWithSales\":\"Connect with Sales\",\"loading\":\"Loading...\",\"howCanWeHelp\":\"How can we help?\",\"imLookingFor\":\"I'm looking for...\",\"relatedTags\":\"Related Tags\",\"noJobsFound\":\"No jobs found\",\"errorMessageUnexpected\":\"An unexpected error occurred. Please try again.\",\"thankYou\":\"Thank you!\",\"solution\":\"Solution\",\"slogan\":\"Be Absolutely Engaging.\",\"seoDescription\":\"Power customer-centric interactions between consumers and brands in real-time.\",\"preferenceCenterBannerText\":\"You have been opted out of Advertising Cookies. To opt out of other types of sharing, please opt out of personalized advertising below. Braze does not otherwise sell or share your personal data. For more information, please see our\",\"preferenceCenterBannerLinkText\":\"California Notice at Collection\",\"faq\":\"FAQ\",\"frequentlyAskedQuestions\":\"Frequently Asked Questions\",\"test_singleBraces\":\"Hello {name}\",\"test_doubleBraces\":\"Hello {{name}}\",\"test_multipleVars\":\"{name} lives in {city}\",\"allRightsReserved\":\"All Rights Reserved\",\"cookies\":\"Cookies\",\"doNotSellOrShareMyPersonalInformation\":\"Do Not Sell or Share My Personal Information\",\"blogDetailPage\":{\"summary\":\"Summary\",\"show more\":\"Show more\",\"show less\":\"Show less\"},\"videoThumbnail\":\"video thumbnail\",\"videoPlayButton\":\"play video\",\"youtubeIframe\":\"Embedded YouTube Video\"},\"now\":\"$undefined\",\"timeZone\":\"UTC\",\"children\":[[\"$\",\"$L1d\",null,{\"children\":[\"$\",\"$L1e\",null,{\"children\":[\"$\",\"$L1f\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\"],\"error\":\"$20\",\"errorStyles\":[],\"errorScripts\":[],\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$L21\",\"notFoundStyles\":[]}]}]}]}],[\"$\",\"$L22\",null,{}]]}]\n"])</script><script>self.__next_f.push([1,"18:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"Braze Resources\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"Thought leadership, tips, and tricks for world-class customer engagement\"}],[\"$\",\"meta\",\"4\",{\"name\":\"robots\",\"content\":\"index, follow\"}],[\"$\",\"link\",\"5\",{\"rel\":\"canonical\",\"href\":\"https://www.braze.com/resources\"}],[\"$\",\"link\",\"6\",{\"rel\":\"alternate\",\"hrefLang\":\"en-us\",\"href\":\"https://www.braze.com/resources\"}],[\"$\",\"link\",\"7\",{\"rel\":\"alternate\",\"hrefLang\":\"fr\",\"href\":\"https://www.braze.com/fr/resources\"}],[\"$\",\"link\",\"8\",{\"rel\":\"alternate\",\"hrefLang\":\"pt-br\",\"href\":\"https://www.braze.com/pt-br/resources\"}],[\"$\",\"link\",\"9\",{\"rel\":\"alternate\",\"hrefLang\":\"ja\",\"href\":\"https://www.braze.com/ja/resources\"}],[\"$\",\"link\",\"10\",{\"rel\":\"alternate\",\"hrefLang\":\"ko\",\"href\":\"https://www.braze.com/ko/resources\"}],[\"$\",\"link\",\"11\",{\"rel\":\"alternate\",\"hrefLang\":\"x-default\",\"href\":\"https://www.braze.com/resources\"}],[\"$\",\"meta\",\"12\",{\"property\":\"og:title\",\"content\":\"Braze Resources\"}],[\"$\",\"meta\",\"13\",{\"property\":\"og:description\",\"content\":\"Thought leadership, tips, and tricks for world-class customer engagement\"}],[\"$\",\"meta\",\"14\",{\"property\":\"og:url\",\"content\":\"https://www.braze.com/resources\"}],[\"$\",\"meta\",\"15\",{\"property\":\"og:image\",\"content\":\"https://www.braze.com/images/default-opengraph-image.png\"}],[\"$\",\"meta\",\"16\",{\"name\":\"twitter:card\",\"content\":\"summary_large_image\"}],[\"$\",\"meta\",\"17\",{\"name\":\"twitter:title\",\"content\":\"Braze Resources\"}],[\"$\",\"meta\",\"18\",{\"name\":\"twitter:description\",\"content\":\"Thought leadership, tips, and tricks for world-class customer engagement\"}],[\"$\",\"meta\",\"19\",{\"name\":\"twitter:image\",\"content\":\"https://www.braze.com/images/default-opengraph-image.png\"}],[\"$\",\"meta\",\"20\",{\"name\":\"next-size-adjust\"}]]\nb:null\n"])</script><script>self.__next_f.push([1,"23:I[25007,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"GlobalBanner\"]\n24:I[35807,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"TrackedLink\"]\n25:I[13928,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"9980\",\"static/chunks/998"])</script><script>self.__next_f.push([1,"0-4dab4c1c6d1d26af.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"3507\",\"static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js\"],\"Image\"]\n26:I[13167,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"MobileMenuToggle\"]\n27:I[28519,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"NavMenu\"]\n28:I[23897,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"257"])</script><script>self.__next_f.push([1,"4\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"default\"]\n29:I[72411,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"\"]\n2a:I[48063,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"s"])</script><script>self.__next_f.push([1,"tatic/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"DoNotSellLink\"]\n2b:I[59467,[\"5494\",\"static/chunks/ffb75e2a-c3d618ad22d03e8e.js\",\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8718\",\"static/chunks/8718-6ba6eed4aa6c2ce7.js\",\"5652\",\"static/chunks/5652-d640ca44a84f73bf.js\",\"4127\",\"static/chunks/4127-8253b833f7ff17fa.js\",\"5474\",\"static/chunks/5474-34ef9587537a720b.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"8164\",\"static/chunks/8164-1badc727a0888923.js\",\"5083\",\"static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js\"],\"CaliforniaNoticeLink\"]\n2c:\"$Sreact.suspense\"\n2e:I[94694,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"9980\",\"static/chunks/9980-4dab4c1c6d1d26af.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"3507\",\"static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js\"],\"Button\"]\n"])</script><script>self.__next_f.push([1,"11:[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L23\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L24\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L25\",null,{\"src\":{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4},\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L26\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L27\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L24\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L28\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L27\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"main\",null,{\"children\":[\"$\",\"$Ld\",null,{\"parallelRouterKey\":\"children\",\"segmentPath\":[\"children\",\"$e\",\"children\",\"(main)\",\"children\"],\"error\":\"$undefined\",\"errorStyles\":\"$undefined\",\"errorScripts\":\"$undefined\",\"template\":[\"$\",\"$L10\",null,{}],\"templateStyles\":\"$undefined\",\"templateScripts\":\"$undefined\",\"notFound\":\"$undefined\",\"notFoundStyles\":\"$undefined\"}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L29\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L25\",null,{\"alt\":\"Discord\",\"src\":{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L29\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L25\",null,{\"alt\":\"Twitter\",\"src\":{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L29\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L25\",null,{\"alt\":\"Linkedin\",\"src\":{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0},\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L25\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L25\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2a\",null,{}],[\"$\",\"$L2b\",null,{}],[[\"$\",\"$L29\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L29\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L29\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]\n"])</script><script>self.__next_f.push([1,"2d:{\"src\":\"/_next/static/media/logo.210d28cb.png\",\"height\":47,\"width\":100,\"blurDataURL\":\"data:image/png;base64,iVBORw0KGgoAAAANSUhEUgAAAAgAAAAECAMAAACEE47CAAAAHlBMVEUAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAAC3KG9qAAAACnRSTlMEZ3cZikwfPVxX83pwGAAAAAlwSFlzAAALEwAACxMBAJqcGAAAACVJREFUeJwVxcERACAIA8FLAqj9N+ywn+WSzCS4LKmM+u3NOoYPBzUAV9vBJ7AAAAAASUVORK5CYII=\",\"blurWidth\":8,\"blurHeight\":4}\n2f:{\"src\":\"/_next/static/media/discord.4e4f26ff.svg\",\"height\":18,\"width\":18,\"blurWidth\":0,\"blurHeight\":0}\n30:{\"src\":\"/_next/static/media/twitter.a7294f69.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n31:{\"src\":\"/_next/static/media/linkedin.34c80482.svg\",\"height\":20,\"width\":21,\"blurWidth\":0,\"blurHeight\":0}\n"])</script><script>self.__next_f.push([1,"21:[\"$\",\"$2c\",null,{\"children\":[[\"$\",\"header\",null,{\"id\":\"site-header\",\"className\":\"fixed w-full h-[72px] top-0 px-0 z-[900] bg-white md:shadow-lg md:border-b md:border-gray-50\",\"data-site-header\":true,\"children\":[[\"$\",\"$L23\",null,{}],[\"$\",\"nav\",null,{\"id\":\"main-nav-container\",\"className\":\"container flex items-center h-full\",\"aria-label\":\"Main site\",\"children\":[[\"$\",\"$L24\",null,{\"className\":\"flex shrink-0 grow-0 basis-20 items-center xl:mr-10\",\"href\":\"/\",\"trackingText\":\"Homepage (Logo)\",\"data-event-name\":\"Header\",\"data-event-label\":\"Logo\",\"aria-label\":\"Homepage\",\"children\":[\"$\",\"$L25\",null,{\"src\":\"$2d\",\"width\":100,\"height\":32,\"alt\":\"braze\",\"loading\":\"lazy\",\"className\":\"block\"}]}],[\"$\",\"$L26\",null,{\"mainCta\":{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"left\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"title\":\"Get Started\"},\"children\":[[\"$\",\"$L27\",null,{\"navItems\":[{\"_key\":\"d5824836636a5971c91645524813c681\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"ca31c05f378a\",\"_type\":\"navItemList\",\"heading\":\"Data\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"link\":\"product/data-activation\",\"title\":\"Data Activation\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"bulb\",\"provider\":\"braze\"},\"link\":\"/product/testing-experimentation\",\"title\":\"Personalization\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"78aaae65f4a9d7d38ce1d4a87fd537d0\",\"_type\":\"navItemList\",\"heading\":\"Orchestration\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/testing-experimentation\",\"title\":\"Experimentation\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/cross-channel-messaging\",\"title\":\"Cross-Channels\"},{\"_key\":\"0d09c32152c64f12d8f35b1734f52139\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/audience-sync\",\"title\":\"Media Sync\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"},{\"_key\":\"a7da871afe8e0ee9c8424c99d6830474\",\"_type\":\"navItemList\",\"heading\":\"Messaging\",\"navItems\":[{\"_key\":\"05a63f7f7c61\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"9d796f5441951f7e415f36fb959d0bc4\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"4cc40f5b8236ff6105d6b50b84f32653\",\"_type\":\"navItem\",\"description\":\"Collect and unify\",\"link\":\"/product/sms\",\"title\":\"SMS\"},{\"_key\":\"e9f9f32fcb48\",\"_type\":\"navItem\",\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"7054e5d3bbc0\",\"_type\":\"navItem\",\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"}],\"subheading\":\"This is where a short explanation of data can be held, 2 lines max.\"}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"purple-600\",\"link\":\"/sage-ai\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"Introducing Sage AI by Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"fire\",\"provider\":\"braze\"},\"specialBranding\":\"sageAi\",\"subheading\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\"}},\"navFooter\":null,\"navLink\":\"/value-of-braze\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"69313536a06a\",\"_type\":\"navItemList\",\"content\":null,\"navItems\":[{\"_key\":\"8ef2089e6311\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"title\":\"Product Overview\"},{\"_key\":\"bf36248f1bd917260e9c7d06d32f8a02\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/product\",\"title\":\"How it Works\"},{\"_key\":\"836b32d12bb35b330961dad9a0902745\",\"_type\":\"navItem\",\"description\":\"Integrated within each and every part of Braze, use the power of AI to enhance funnels.\",\"link\":\"/sage-ai\",\"specialBranding\":\"sageAi\",\"title\":\"Introducing Sage AI by Braze\"}]}]},\"title\":\"Why Braze?\"},{\"_key\":\"5ab47b4b58cda1c3114776ea34ce2ae7\",\"_type\":\"experiment\",\"brazeFeatureFlagId\":\"FY26Q404\",\"navFooter\":null,\"status\":\"active\",\"title\":\"FY26Q404 | Nav experiment | Product\",\"variantIdPropertyName\":\"variant\",\"variants\":[{\"_key\":\"e03c6df8dbef\",\"_type\":\"experimentVariant\",\"isDefault\":true,\"title\":\"Default\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"UPDATES\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"badgeText\":\"NEW\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"FY26Q404\"},{\"_key\":\"03e2c7833fb9588223b72d76ef6ad222\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 01\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"1b18705ca1b1\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"e5feb39cc3e8\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":true,\"link\":\"/product/overview\",\"title\":\"The Braze Platform\"},{\"_key\":\"b4c42e4dfc63\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-circle\",\"title\":\"BrazeAl™\"},{\"_key\":\"6997c06adb9f\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-circle\",\"title\":\"Braze Data Platform\"},{\"_key\":\"9644879310b2\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-circle\",\"title\":\"Cross-Channel\"}]},{\"_key\":\"1fa9126d79f2\",\"_type\":\"navItemList\",\"heading\":\"FEATURED CAPABILITIES\",\"navItems\":[{\"_key\":\"8e3200a2fe85\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization, at scale\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"0f49d70fcc6c\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"title\":\"Journey Orchestration\"},{\"_key\":\"a10e5702db50\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"7b48def131ec\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"title\":\"Reporting \u0026 Analytics\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-01\"},{\"_key\":\"e5b915a1604562980a83d35416ca4c04\",\"_type\":\"experimentVariant\",\"isDefault\":false,\"title\":\"Variant 02\",\"topNavItem\":{\"_key\":null,\"_type\":null,\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"b300fa7ee1b4\",\"_type\":\"navItemList\",\"heading\":\"OVERVIEW\",\"navItems\":[{\"_key\":\"d27645a7fb45\",\"_type\":\"navItem\",\"ctaText\":\"View the platform\",\"description\":\"All your data, channels, and orchestration needs in one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/overview\",\"specialBranding\":\"orange-fade-square\",\"title\":\"The Braze Platform\"}]},{\"_key\":\"329ff897a436\",\"_type\":\"navItemList\",\"heading\":\"CAPABILITIES\",\"navItems\":[{\"_key\":\"17595113e186\",\"_type\":\"navItem\",\"description\":\"Unify, activate, and distribute your data\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/product/braze-data-platform\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Braze Data Platform\"},{\"_key\":\"af6b54363480\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Automate, learn, and personalize with AI\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"magic-wand-01\",\"provider\":\"braze\"},\"link\":\"/product/brazeai\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAl™\"},{\"_key\":\"230e58bcffd3\",\"_type\":\"navItem\",\"description\":\"Create multi-step, cross-channel experiences\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"skew\",\"provider\":\"braze\"},\"link\":\"/product/journey-orchestration\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Journey Orchestration\"},{\"_key\":\"71161146b74c\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Deliver 1:1 personalization\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"route\",\"provider\":\"braze\"},\"link\":\"/product/brazeai-decisioning-studio\",\"specialBranding\":\"purple-orange-square\",\"title\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"93881cd20a70\",\"_type\":\"navItem\",\"badge\":{\"_type\":\"object\",\"bgColor\":{\"_type\":\"simplerColor\",\"label\":\"Primary 700\",\"value\":\"#3608D7\"}},\"description\":\"Scale smarter engagement with always-on AI agents\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"cube-02\",\"provider\":\"braze\"},\"link\":\"/product/ai-agents\",\"specialBranding\":\"purple-fade-square\",\"title\":\"BrazeAI™ Agents\"},{\"_key\":\"a083cece87ed\",\"_type\":\"navItem\",\"description\":\"Analyze performance \u0026 uncover insights\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"/product/reporting-analytics\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Reporting \u0026 Analytics\"},{\"_key\":\"f1f4e7082bd5\",\"_type\":\"navItem\",\"description\":\"Send all your messages from one place\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"grid-01\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-fade-square\",\"title\":\"Cross-Channel\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":true,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically-integrated technology\"}},\"navLink\":\"/product\",\"rightSection\":{\"navItemLists\":[{\"_key\":\"e83d0df25602\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"FEATURED CHANNELS\",\"navItems\":[{\"_key\":\"3d48b82a2160\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-01\",\"provider\":\"braze\"},\"link\":\"/product/email\",\"title\":\"Email\"},{\"_key\":\"b76acc199bd5\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-02\",\"provider\":\"braze\"},\"link\":\"/product/mobile-app-messaging\",\"title\":\"Mobile App Messaging\"},{\"_key\":\"d024aa40738b\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"browser\",\"provider\":\"braze\"},\"link\":\"/product/web-messaging\",\"title\":\"Web Messaging\"},{\"_key\":\"9c8a59d13695\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"message-text-square-02\",\"provider\":\"braze\"},\"link\":\"/product/sms\",\"title\":\"SMS/RCS\"},{\"_key\":\"81d18d8757a9\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"phone-call-01\",\"provider\":\"braze\"},\"link\":\"/product/whatsapp\",\"title\":\"WhatsApp\"},{\"_key\":\"08ce80359dba\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"dots-grid\",\"provider\":\"braze\"},\"link\":\"/product/cross-channel-messaging\",\"specialBranding\":\"purple-link\",\"title\":\"View all channels\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"white-button\",\"link\":\"/product\",\"text\":\"Learn More\"},\"hasFooter\":false,\"heading\":\"How It Works\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"star-02\",\"provider\":\"braze\"},\"subheading\":\"Get a breakdown of our vertically- integrated technology\"}},\"title\":\"Product\"},\"variantId\":\"variant-02\"}]},{\"_key\":\"d569f32d74f4\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"9a21a868f0c0\",\"_type\":\"navItemList\",\"heading\":\"Industries\",\"navItems\":[{\"_key\":\"55197816f85c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"globe-01\",\"provider\":\"braze\"},\"link\":\"/solutions/retail-and-ecommerce\",\"title\":\"Retail \u0026 eCommerce\"},{\"_key\":\"e76c29cb4353\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"currency-dollar\",\"provider\":\"braze\"},\"link\":\"/solutions/financial-services\",\"title\":\"Financial Services\"},{\"_key\":\"5d891afbc048\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"map-01\",\"provider\":\"braze\"},\"link\":\"/solutions/travel-hospitality\",\"title\":\"Travel \u0026 Hospitality\"},{\"_key\":\"fa8ecd329386\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/solutions/media-entertainment\",\"title\":\"Media \u0026 Entertainment\"},{\"_key\":\"d33ef9ea03bd\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"gaming-pad-01\",\"provider\":\"braze\"},\"link\":\"/solutions/gaming\",\"title\":\"Gaming\"},{\"_key\":\"f0b81fe7e5e1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"play\",\"provider\":\"braze\"},\"link\":\"/solutions/on-demand\",\"title\":\"On Demand\"},{\"_key\":\"bd9b98bde7d2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"heart-rounded\",\"provider\":\"braze\"},\"link\":\"/solutions/qsr\",\"title\":\"QSR\"}]},{\"_key\":\"c804b611c42c\",\"_type\":\"navItemList\",\"heading\":\"Use Cases\",\"navItems\":[{\"_key\":\"0c31a4e9ac4b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/solutions/optimize-onboarding\",\"title\":\"Optimize Onboarding\"},{\"_key\":\"0f75c9326c4a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pencil-01\",\"provider\":\"braze\"},\"link\":\"/solutions/boost-productivity\",\"title\":\"Boost Productivity\"},{\"_key\":\"00a88b4ca66c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"pie-chart-01\",\"provider\":\"braze\"},\"link\":\"/solutions/improve-acquisition\",\"title\":\"Improve Acquisitions\"},{\"_key\":\"810bf8be090b\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-down-01\",\"provider\":\"braze\"},\"link\":\"/solutions/reduce-churn\",\"title\":\"Reduce Churn\"},{\"_key\":\"6f3d8d912978\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"message-notification-square\",\"provider\":\"braze\"},\"link\":\"/solutions/increase-engagement\",\"title\":\"Increase Engagement\"}]},{\"_key\":\"f5d12a81c390\",\"_type\":\"navItemList\",\"heading\":\"Braze For\",\"navItems\":[{\"_key\":\"e3abcb61c50d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-01\",\"provider\":\"braze\"},\"link\":\"/braze-for-engineering\",\"title\":\"Engineering\"},{\"_key\":\"9c23e5c36a6f\",\"_type\":\"navItem\",\"hasCtaLink\":false,\"icon\":{\"_type\":\"iconPicker\",\"name\":\"users-03\",\"provider\":\"braze\"},\"link\":\"/braze-for-startups\",\"title\":\"Startups\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"d34a6e257f88\",\"_type\":\"featuredContentCard\",\"content\":{\"_type\":\"report\",\"featuredImage\":{\"alt\":\"Smiling man holding a smartphone next to \\\"GLOBAL Customer Engagement Review 2026\\\" and the Braze logo.\",\"asset\":{\"url\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png\"}},\"language\":\"en-us\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ed47717b43211357438a20fc374b0f988cd33d6-1300x540-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Global Customer Engagement Review\",\"slug\":{\"_type\":\"slug\",\"current\":\"global-customer-engagement-review\"}}},\"description\":\"For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands\",\"heading\":\"2026 Global Customer Engagement Review\"}]},\"title\":\"Solutions\"},{\"_key\":\"c16a182d80e0\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"c73a41ed4314\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"4ce304ab6dfe\",\"_type\":\"navItem\",\"description\":\"Explore and connect with our trusted Technology or Solutions partners\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-circle-broken-right\",\"provider\":\"braze\"},\"link\":\"/partners\",\"title\":\"Braze Alloys\"},{\"_key\":\"93df7b88a2a4\",\"_type\":\"navItem\",\"description\":\"Discover our partnerships with the world's leading agencies, consultancies, and system integrators\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/partners/solutions-partners\",\"title\":\"Delivery Partners\"},{\"_key\":\"778232c055b9\",\"_type\":\"navItem\",\"description\":\"Explore our 140+ technology partnership integrations\",\"icon\":{\"_type\":\"icon\",\"name\":\"code-02\",\"provider\":\"braze\"},\"link\":\"/partners/technology-partners\",\"title\":\"Technology Partners\"},{\"_key\":\"ecb8ef4b62da\",\"_type\":\"navItem\",\"description\":\"Supercharge the power of Braze with pre-built partner solutions designed to accelerate success\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"announcement-02\",\"provider\":\"braze\"},\"link\":\"/partners/braze-amplifiers\",\"title\":\"Braze Amplifiers\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navFooter\":null,\"navLink\":null,\"rightSection\":null,\"title\":\"Partners\"},{\"_key\":\"b2a01e682676\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"134d99094533\",\"_type\":\"navItemList\",\"heading\":\"Learn\",\"navItems\":[{\"_key\":\"a02f3211e626\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"database-02\",\"provider\":\"braze\"},\"link\":\"/resources\",\"title\":\"Resources Hub\"},{\"_key\":\"16600c98c60c\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"thumbs-up\",\"provider\":\"braze\"},\"link\":\"/customers\",\"title\":\"Case Studies\"},{\"_key\":\"05eabdb4e95a\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"bookmark\",\"provider\":\"braze\"},\"link\":\"/resources/articles\",\"title\":\"Blog\"},{\"_key\":\"7726c804d339\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"line-chart-up-04\",\"provider\":\"braze\"},\"link\":\"/resources/reports-and-guides\",\"title\":\"Reports \u0026 Guides\"},{\"_key\":\"f0643f69d3e6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"video-recorder\",\"provider\":\"braze\"},\"link\":\"/resources/videos\",\"title\":\"Videos\"},{\"_key\":\"1e6237729c32\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"ticket-01\",\"provider\":\"braze\"},\"link\":\"/resources/webinars-and-events\",\"title\":\"Webinars \u0026 Events\"}]}],\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"black-button\",\"icon\":{\"_type\":\"icon\",\"name\":\"arrow-right\",\"provider\":\"braze\"},\"link\":\"https://www.braze.com/docs\"},\"hasFooter\":true,\"heading\":\"User Documentation\",\"icon\":{\"_type\":\"icon\",\"name\":\"file-question-02\",\"provider\":\"braze\"}}},\"navFooter\":null,\"navLink\":null,\"rightSection\":{\"navItemLists\":[{\"_key\":\"92eb6efd51b7\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Grow\",\"navItems\":[{\"_key\":\"f5c7809578b6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"lightning-02\",\"provider\":\"braze\"},\"link\":\"/customer-community\",\"title\":\"Bonfire Customer Community\"},{\"_key\":\"e24cbe6f7eb1\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"presentation-chart-01\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/\",\"title\":\"Braze Learning\"},{\"_key\":\"4b9b04860bd2\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-04\",\"provider\":\"braze\"},\"link\":\"/customer-champions\",\"title\":\"Customer Champion\"},{\"_key\":\"187b2f624c3d\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"award-03\",\"provider\":\"braze\"},\"link\":\"https://learning.braze.com/page/certification\",\"title\":\"Certification\"},{\"_key\":\"85b59ba1019e\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"search-refraction\",\"provider\":\"braze\"},\"link\":\"/resources/articles/glossary\",\"title\":\"Glossary\"}]},{\"_key\":\"437c2df32bb1\",\"_type\":\"navItemList\",\"content\":null,\"heading\":\"Support\",\"navItems\":[{\"_key\":\"7faad9927174\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"help-circle\",\"provider\":\"braze\"},\"link\":\"/success\",\"title\":\"Support Overview\"},{\"_key\":\"6e2d6ed6eaf6\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"/customer-support-services\",\"title\":\"Professional Services\"},{\"_key\":\"a69cf0162381\",\"_type\":\"navItem\",\"icon\":{\"_type\":\"icon\",\"name\":\"headphones-02\",\"provider\":\"braze\"},\"link\":\"/customer-success\",\"title\":\"Customer Success\"}]}]},\"title\":\"Resources\"},{\"_key\":\"57a794378479\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":true,\"isButton\":false,\"leftSection\":{\"navItemLists\":[{\"_key\":\"5c51fa720c20\",\"_type\":\"navItemList\",\"navItems\":[{\"_key\":\"333e68696a24\",\"_type\":\"navItem\",\"description\":\"Learn how Braze became the leading customer engagement platform\",\"icon\":{\"_type\":\"icon\",\"name\":\"users-01\",\"provider\":\"braze\"},\"link\":\"/company\",\"title\":\"About Us\"},{\"_key\":\"09f6b770db33\",\"_type\":\"navItem\",\"description\":\"Get the latest news, numbers, and financial results\",\"icon\":{\"_type\":\"icon\",\"name\":\"switch-horizontal-01\",\"provider\":\"braze\"},\"link\":\"https://investors.braze.com/\",\"title\":\"Investor Relations\"},{\"_key\":\"311e09b9fefc\",\"_type\":\"navItem\",\"description\":\"Discover job openings \u0026 why people love working at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"stars-01\",\"provider\":\"braze\"},\"link\":\"/company/careers\",\"title\":\"Careers\"},{\"_key\":\"e4a311c70601\",\"_type\":\"navItem\",\"description\":\"Explore our Environmental, Social, and Corporate Governance data\",\"icon\":{\"_type\":\"icon\",\"name\":\"trend-up-01\",\"provider\":\"braze\"},\"link\":\"https://esg.braze.com/overview/default.aspx\",\"title\":\"ESG\"},{\"_key\":\"a47094f6fdaf\",\"_type\":\"navItem\",\"description\":\"Find out about the latest happenings at Braze\",\"icon\":{\"_type\":\"icon\",\"name\":\"announcement-01\",\"provider\":\"braze\"},\"link\":\"/company/news\",\"title\":\"News\"},{\"_key\":\"72d32f7ad851\",\"_type\":\"navItem\",\"description\":\"Get information on our legal terms, policies, compliance, and more\",\"icon\":{\"_type\":\"icon\",\"name\":\"building-08\",\"provider\":\"braze\"},\"link\":\"/company/legal\",\"title\":\"Legal\"}]}],\"navSectionFooter\":{\"hasFooter\":false,\"specialBranding\":\"sageAi\"}},\"navFooter\":{\"cta\":{\"buttonStyle\":\"purple-link\",\"icon\":{\"_type\":\"iconPicker\",\"name\":\"mail-02\",\"provider\":\"braze\"},\"link\":\"/company/contact\",\"text\":\"Contact Us\"},\"hasFooter\":true,\"heading\":\"Looking for something else?\"},\"navLink\":null,\"rightSection\":null,\"title\":\"Company\"}],\"className\":\"border-b border-gray-200 xl:border-0 mt-10 xl:mt-0 xl:ml-8 xl:mr-auto\"}],[\"$\",\"$L24\",null,{\"href\":\"/search\",\"className\":\"xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4\",\"aria-label\":\"Search\",\"trackingText\":\"Search\",\"children\":[\"$\",\"svg\",null,{\"width\":16,\"height\":16,\"role\":\"img\",\"aria-label\":\"search-sm\",\"aria-hidden\":\"true\",\"children\":[\"$\",\"use\",null,{\"href\":\"/icons/sprites.svg#search-sm\"}]}]}],[\"$\",\"$L28\",null,{\"languages\":[{\"_key\":\"c041569d9afe\",\"_type\":\"language\",\"languageCode\":\"en-us\",\"title\":\"English\"},{\"_key\":\"86dfb02ce026\",\"_type\":\"language\",\"languageCode\":\"fr\",\"title\":\"Français\"},{\"_key\":\"48f64ce723c3\",\"_type\":\"language\",\"languageCode\":\"ja\",\"title\":\"日本語\"},{\"_key\":\"a86f342e46bc\",\"_type\":\"language\",\"languageCode\":\"ko\",\"title\":\"한국어\"},{\"_key\":\"ff4a677e6bea\",\"_type\":\"language\",\"languageCode\":\"pt-br\",\"title\":\"Português BR\"}]}],[\"$\",\"$L27\",null,{\"navItems\":[{\"_key\":\"f02bb2375c46\",\"_type\":\"topNavItem\",\"buttonStyle\":null,\"hasSubNav\":false,\"isButton\":false,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"https://dashboard.braze.com/developers/sign_in\",\"rightSection\":null,\"title\":\"Log In\"},{\"_key\":\"6b0289735657\",\"_type\":\"topNavItem\",\"buttonStyle\":\"primary\",\"hasSubNav\":false,\"isButton\":true,\"leftSection\":{\"navSectionFooter\":{\"cta\":{\"buttonStyle\":\"primary\"},\"hasFooter\":false}},\"navLink\":\"/get-started\",\"rightSection\":null,\"title\":\"Get Started\"}],\"className\":\"flex flex-col items-center text-center xl:flex-row xl:mx-0 mb-10 xl:mb-0\"}]]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full px-0 pb-24 pt-[168px]\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-center gap-8 lg:flex-row lg:justify-between\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-12 pr-8 lg:w-[592px]\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-4\",\"children\":[[\"$\",\"span\",null,{\"className\":\"text-xl font-extrabold text-brandPrimary-900\",\"children\":\"404 ERROR\"}],[\"$\",\"p\",null,{\"className\":\"text-display-lg font-extrabold text-gray-900\",\"children\":\"Sorry, we can’t seem to find the page you’re looking for.\"}]]}],[\"$\",\"div\",null,{\"className\":\"flex max-w-screen-xs items-start gap-4\",\"children\":[[\"$\",\"$L2e\",null,{\"variant\":\"purple-button\",\"label\":\"Go to Homepage\",\"href\":\"/\"}],[\"$\",\"$L2e\",null,{\"variant\":\"black-button\",\"label\":\"Go to Resource Hub\",\"href\":\"/resources\"}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex\",\"children\":[\"$\",\"$L25\",null,{\"src\":\"/images/404.png\",\"alt\":\"404\",\"width\":749,\"height\":374,\"className\":\"size-full object-cover\"}]}]]}]}],[\"$\",\"footer\",null,{\"className\":\"bg-gradient-to-b from-transparent to-rgba\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col items-start gap-10 px-8 py-24 md:px-24\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex flex-col items-start gap-6\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]\",\"children\":[[\"$\",\"p\",null,{\"children\":[\"Braze.\",[\"$\",\"br\",null,{}],\"Be Absolutely\",[\"$\",\"br\",null,{}],\"Engaging.™\"]}]]}],[\"$\",\"div\",null,{\"className\":\"flex flex-row items-end gap-6\",\"children\":[[\"$\",\"$L29\",null,{\"href\":\"https://www.instagram.com/braze/\",\"children\":[\"$\",\"$L25\",null,{\"alt\":\"Discord\",\"src\":\"$2f\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L29\",null,{\"href\":\"https://twitter.com/braze\",\"children\":[\"$\",\"$L25\",null,{\"alt\":\"Twitter\",\"src\":\"$30\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}],[\"$\",\"$L29\",null,{\"href\":\"https://www.linkedin.com/company/792882/\",\"children\":[\"$\",\"$L25\",null,{\"alt\":\"Linkedin\",\"src\":\"$31\",\"height\":24,\"width\":24,\"className\":\"object-contain\"}]}]]}]]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-start gap-10\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col gap-10 sm:flex-row\",\"children\":[[\"$\",\"div\",\"e2cec5077444\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"73261f1d0b89\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Overview\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"e4fbe39d4d90\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/value-of-braze\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Why Braze\",\"children\":\"Why Braze\"}],false,false,false]}],[\"$\",\"div\",\"741de93d71b8596c0922e16b9cf4053c\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/overview\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Platform Overview\",\"children\":\"Braze Platform Overview\"}],false,false,false]}],[\"$\",\"div\",\"24a0e7d60deb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"How Braze Works\",\"children\":\"How Braze Works\"}],false,false,false]}],[\"$\",\"div\",\"69a7e854fa4f\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Product\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"7541fbf00d65\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/data-activation\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Data Platform\",\"children\":\"Braze Data Platform\"}],false,false,false]}],[\"$\",\"div\",\"30f282d8a662\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/brazeai\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™\",\"children\":\"BrazeAI™\"}],false,false,false]}],[\"$\",\"div\",\"b7a0b97c5f6188fe9c05fac5c7102eb3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/brazeai-decisioning-studio\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI Decisioning Studio™\",\"children\":\"BrazeAI Decisioning Studio™\"}],false,false,false]}],[\"$\",\"div\",\"727c2213b55ee979fbb5589a139822a1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/ai-agents\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"BrazeAI™ Agents\",\"children\":\"BrazeAI™ Agents\"}],false,false,false]}],[\"$\",\"div\",\"b167364e700b35aa10fe4c56a98f67d9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/cross-channel-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Cross-Channel Messaging\",\"children\":\"Cross-Channel Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f856be7694229b62d8e683df4f46d7e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/journey-orchestration\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Journey Orchestration\",\"children\":\"Journey Orchestration\"}],false,false,false]}],[\"$\",\"div\",\"4e5c7e98606da91b2243bc187b576b83\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/reporting-analytics\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reporting\",\"children\":\"Reporting\"}],false,false,false]}],[\"$\",\"div\",\"159ed3e017f2f2531070bcf9997cd7ae\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/email\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Email\",\"children\":\"Email\"}],false,false,false]}],[\"$\",\"div\",\"5595f9290ed7222435d424735df035b9\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/mobile-app-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Mobile App Messaging\",\"children\":\"Mobile App Messaging\"}],false,false,false]}],[\"$\",\"div\",\"2f5cea5293210842f761c3f0d9c0b7dc\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/web-messaging\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Web Messaging\",\"children\":\"Web Messaging\"}],false,false,false]}],[\"$\",\"div\",\"1ffe1ad111ec80ae1c60f42fcd43182e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/sms\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"SMS/RCS\",\"children\":\"SMS/RCS\"}],false,false,false]}],[\"$\",\"div\",\"98be8160ce281f29b8ccf5b420988c7a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/whatsapp\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"WhatsApp\",\"children\":\"WhatsApp\"}],false,false,false]}],[\"$\",\"div\",\"de4f268b08b4f5b758a5658b89592ee4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/audience-sync\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media Audience Sync\",\"children\":\"Media Audience Sync\"}],false,false,false]}],[\"$\",\"div\",\"5cef6738a877b4f0a62d9e54ba8c5dc6\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/line\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"LINE\",\"children\":\"LINE\"}],false,false,false]}],[\"$\",\"div\",\"71a35d0a2bf1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,[\"$\",\"div\",null,{\"className\":\"mt-6 w-full border-t border-gray-300\"}],false]}],[\"$\",\"div\",\"f8d482c09cd1\",{\"className\":\"flex flex-col\",\"children\":[\"$undefined\",\"$undefined\",\"$undefined\",false,false,false,[\"$\",\"div\",null,{\"className\":\"flex flex-row items-start gap-6 pt-10\",\"children\":[[\"$\",\"$L25\",\"21c96b154183\",{\"alt\":\"AIPCA | SOC\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}],[\"$\",\"$L25\",\"d8f239c8e41e\",{\"alt\":\"ISO 27001\",\"src\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png\",\"height\":56,\"width\":56,\"className\":\"object-contain\"}]]}]]}]]}],[\"$\",\"div\",\"2868cde74456\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"df008048f4d0\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Solutions\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0cfb6fe4dfe3\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/retail-and-ecommerce\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Retail \u0026 eCommerce\",\"children\":\"Retail \u0026 eCommerce\"}],false,false,false]}],[\"$\",\"div\",\"12fcff8cca81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/financial-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Financial Services\",\"children\":\"Financial Services\"}],false,false,false]}],[\"$\",\"div\",\"4052f39f0b14\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/travel-hospitality\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Travel \u0026 Hospitality\",\"children\":\"Travel \u0026 Hospitality\"}],false,false,false]}],[\"$\",\"div\",\"5965626c20cb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/media-entertainment\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Media \u0026 Entertainment\",\"children\":\"Media \u0026 Entertainment\"}],false,false,false]}],[\"$\",\"div\",\"1a5e67b14012a490992fe255903d654a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/gaming\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Gaming\",\"children\":\"Gaming\"}],false,false,false]}],[\"$\",\"div\",\"b214b4e87f50\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/on-demand\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"On Demand\",\"children\":\"On Demand\"}],false,false,false]}],[\"$\",\"div\",\"de9018cb5f84\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/qsr\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about QSR\",\"children\":\"QSR\"}],false,false,false]}],[\"$\",\"div\",\"1980826080e2\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/optimize-onboarding\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Optimize Onboarding\",\"children\":\"Optimize Onboarding\"}],false,false,false]}],[\"$\",\"div\",\"5a863e50afc1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/product/boost-productivity\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Boost Productivity\",\"children\":\"Boost Productivity\"}],false,false,false]}],[\"$\",\"div\",\"0e42e9a7de4a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/improve-acquisition\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Improve Acquisition\",\"children\":\"Improve Acquisition\"}],false,false,false]}],[\"$\",\"div\",\"2ce5bd0ba7a4\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/reduce-churn\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reduce Churn\",\"children\":\"Reduce Churn\"}],false,false,false]}],[\"$\",\"div\",\"e89123188e91\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/solutions/increase-engagement\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Increase Engagement\",\"children\":\"Increase Engagement\"}],false,false,false]}],[\"$\",\"div\",\"36cc659f7c80\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/braze-for-engineering\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze for Engineering\",\"children\":\"Braze for Engineering\"}],false,false,false]}],[\"$\",\"div\",\"7055a7e35a70\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Company\"}],false,false,false,false,false]}],[\"$\",\"div\",\"774cff2c99d7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"About Us\",\"children\":\"About Us\"}],false,false,false]}],[\"$\",\"div\",\"c5bec2e53acb29909ccabbdd2517008e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/careers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Careers\",\"children\":\"Careers\"}],false,false,false]}],[\"$\",\"div\",\"bdd582aa0b81\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/news\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"News\",\"children\":\"News\"}],false,false,false]}],[\"$\",\"div\",\"34e407082fc92350c39485695c0ecad1\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://investors.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Investor Relations\",\"children\":\"Investor Relations\"}],false,false,false]}],[\"$\",\"div\",\"01b5a9c92904888242495115390d09d5\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://esg.braze.com/overview/default.aspx\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learn more about ESG\",\"children\":\"ESG\"}],false,false,false]}],[\"$\",\"div\",\"5f98ea2f39ce\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/legal\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Legal\",\"children\":\"Legal\"}],false,false,false]}],[\"$\",\"div\",\"55519f6237ffdd5430010d5f562f4308\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/company/contact\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Contact Us \u0026 Locations\",\"children\":\"Contact Us \u0026 Locations\"}],false,false,false]}]]}],[\"$\",\"div\",\"7f53ad245a15\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources\",\"className\":\"text-sm font-bold text-gray-900 \",\"aria-label\":\"Resources\",\"children\":\"Resources\"}],false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/customers\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Case Studies\",\"children\":\"Case Studies\"}],false,false,false]}],[\"$\",\"div\",\"d291c07717a1f30daefe9ab43c1aaf8d\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/articles\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Blog\",\"children\":\"Blog\"}],false,false,false]}],[\"$\",\"div\",\"403d67a880365106246f1d3328481ec7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/reports-and-guides\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Reports \u0026 Guides\",\"children\":\"Reports \u0026 Guides\"}],false,false,false]}],[\"$\",\"div\",\"034ce97a887816e75476588278316230\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://www.braze.com/resources/videos\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Videos\",\"children\":\"Videos\"}],false,false,false]}],[\"$\",\"div\",\"e755f61f18b94c566affd4a95a3fd4f7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/webinars-and-events\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Webinars \u0026 Events\",\"children\":\"Webinars \u0026 Events\"}],false,false,false]}],[\"$\",\"div\",\"3ba7d46c0e532d50fc43a921b9f0ff5e\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://learning.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Learning\",\"children\":\"Learning\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs\",\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"aria-label\":\"Documentation\",\"children\":\"Documentation\"}],false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://www.braze.com/docs\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Documentation Home\",\"children\":\"Documentation Home\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs/user_guide/introduction\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"User Guide\",\"children\":\"User Guide\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs/developer_guide/home\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Developer Guide\",\"children\":\"Developer Guide\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Partners\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/partners\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Braze Alloys: All Partners\",\"children\":\"Braze Alloys: All Partners\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"http://partner.braze.com/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Partner Portal\",\"children\":\"Partner Portal\"}],false,false,false]}]]}],[\"$\",\"div\",\"233e3794535bd36b139f3a24384725d8\",{\"className\":\"flex flex-col gap-4 sm:w-1/3\",\"children\":[[\"$\",\"div\",\"1a314501ec61\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 \",\"children\":\"Featured Reports\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"0dd95e4d8c6f\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/resources/reports-and-guides/global-customer-engagement-review\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"2026 Global Engagement Review\",\"children\":\"2026 Global Engagement Review\"}],false,false,false]}],[\"$\",\"div\",\"7bc4b2ebfbba\",{\"className\":\"flex flex-col\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Support\"}],false,false,false,false,false,false]}],[\"$\",\"div\",\"bfe8bffa55293e636a53b50ae3738400\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Support Overview\",\"children\":\"Support Overview\"}],false,false,false]}],[\"$\",\"div\",\"ae8eebcb58b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/customer-support-services\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Services\",\"children\":\"Customer Services\"}],false,false,false]}],[\"$\",\"div\",\"c00ed834b52a\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/customer-success\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Customer Success\",\"children\":\"Customer Success\"}],false,false,false]}],[\"$\",\"div\",\"3f3b1eb8dedd\",{\"className\":\"flex flex-col\",\"children\":[false,[\"$\",\"div\",null,{\"className\":\"text-sm font-bold text-gray-900 mt-6\",\"children\":\"Helpful Links\"}],false,false,false,false,false]}],[\"$\",\"div\",\"a6a5afc4b836148ec21a9f92577797b7\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://dashboard.braze.com/sign_in\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Login\",\"children\":\"Login\"}],false,false,false]}],[\"$\",\"div\",\"64dda88f30fb\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"https://braze.statuspage.io/\",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"System Status\",\"children\":\"System Status\"}],false,false,false]}],[\"$\",\"div\",\"03431faf86184efd3d895b5a10ebee23\",{\"className\":\"flex flex-col\",\"children\":[false,false,false,[\"$\",\"$L29\",null,{\"href\":\"/docs/help/support#access-the-support-portal \",\"className\":\"text-sm text-gray-900 hover:text-primary-100\",\"aria-label\":\"Technical Support\",\"children\":\"Technical Support\"}],false,false,false]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"flex flex-col gap-4 md:flex-row md:flex-wrap md:gap-4\",\"children\":[[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"© \",2026,\" Braze\"]}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal text-gray-900 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"All Rights Reserved\"}],[\"$\",\"div\",null,{\"className\":\"text-xs font-normal md:border-r md:border-gray-500 md:pr-4\",\"children\":[\"$\",\"button\",null,{\"id\":\"ot-sdk-btn\",\"type\":\"button\",\"className\":\"ot-sdk-show-settings !border-0 !bg-transparent !p-0 !text-gray-900 hover:!text-primary-300\",\"style\":{\"font\":\"inherit\"},\"children\":\"Cookies\"}]}],[\"$\",\"$L2a\",null,{}],[\"$\",\"$L2b\",null,{}],[[\"$\",\"$L29\",\"f9e78a4bc0f8\",{\"href\":\"/company/legal/privacy\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Privacy Policy\"}],[\"$\",\"$L29\",\"39b81d1cf97d\",{\"href\":\"/company/legal/braze-preference-center\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Preference Center\"}],[\"$\",\"$L29\",\"3c2d0e4da97b\",{\"href\":\"/sitemap.xml\",\"className\":\"text-xs font-normal text-gray-900 hover:text-primary-300 md:border-r md:border-gray-500 md:pr-4\",\"children\":\"Sitemap\"}]]]}]]}]}]]}]\n"])</script><script>self.__next_f.push([1,"32:I[45679,[\"2574\",\"static/chunks/2574-983010db2095872b.js\",\"6631\",\"static/chunks/6631-fd5b6182a473af1c.js\",\"6856\",\"static/chunks/6856-d52b74953b91bb74.js\",\"8576\",\"static/chunks/8576-b68d5fef27b8d29c.js\",\"5205\",\"static/chunks/5205-77a65f628022e274.js\",\"8002\",\"static/chunks/8002-9b2eb0ca929ae2a5.js\",\"3223\",\"static/chunks/3223-34d5fa9fb7380953.js\",\"9980\",\"static/chunks/9980-4dab4c1c6d1d26af.js\",\"3198\",\"static/chunks/3198-7ca9872dc04a0faf.js\",\"636\",\"static/chunks/636-5e4c8de26b163781.js\",\"9844\",\"static/chunks/9844-27851a4be1d74e02.js\",\"9482\",\"static/chunks/9482-28845d0d4b186828.js\",\"3507\",\"static/chunks/app/%5Blocale%5D/(main)/resources/page-73a38901af19f6e3.js\"],\"default\"]\n33:T4f1,This blog post contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in the Braze Annual Report on Form 10-Q for the fiscal quarter ended April 30, 2025, filed with the U.S. Securities and Exchange Commission on June 6, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this blog post represent the views of Braze only as of the date of this blog post, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.34:T19c2,"])</script><script>self.__next_f.push([1,"CRM‍‍‍‌‍ \u0026 Loyalty Specialist‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌"])</script><script>self.__next_f.push([1,"35:T19c4,"])</script><script>self.__next_f.push([1,"Manager CRM‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌"])</script><script>self.__next_f.push([1,"36:T199b,"])</script><script>self.__next_f.push([1,"S‌enior CRM Manager‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌"])</script><script>self.__next_f.push([1,"37:T19b8,"])</script><script>self.__next_f.push([1,"H‌ead of CRM‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌"])</script><script>self.__next_f.push([1,"38:T1988,"])</script><script>self.__next_f.push([1,"Senior Product Marketing Analyst‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‍‌‍‌‌‍‌‍‌‍‌‍‌‍‍‌‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‌‍‌‌‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‌‍‌‌‌‍‌‌‍‌‍‍‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‌‍‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌‍‍‍‌‍‌‍‌‍‍‌‌‍‌‌‍‍‌‌‍‍‍‍‍‍‍‍‌‌‍‌‌‍‍‌‍‍‌‌‌‌‍‌‍‍‌‍‍‌‌‍‍‍‍‍‍‌‍‍‌‍‌‍‌‌‌‍‌‍‍‍‍‍‍‍‌‍‍‌‌‌‌‌‌‍‍‍‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‍‌‌‌‍‌‌‌‍‍‌‌‍‌‍‌‌‌‍‌‌‍‍‌‌‌‍‌‍‌‌‍‌‍‌‌‍‌‌‌‌‌‍‌‍‌‌‌‌‍‌‌‌‍‍‌‌‌‍‌‌‌‌‍‍‌‌‍‌‍‍‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‌‍‍‌‍‌‌‌‍‌‌‌‌‌‌‌‍‌‍‌‌‍‍‌‌‌‌‌‌‍‌‌‌‌‍‌‌‍‌‌‍‍‌‌‍‌‌‍‌‍‌‍‌‌‍‍‌‍‍‌‍‌‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‍‌‍‌‍‌‍‍‌‌‍‌‌‍‌‌‍‌‌‌‌‍‍‍‌‍‌‍‌‌‌‌‌‌‍‍‌‌‍‌‌‍‌‌‍‌‍‌‍‌‌‍‌‍‌‍‌‍‌‌‍‌‌‍‌‍‌‍‌‍‌‍‌‌‌‍‌‌‌‍‌‌‌‌‍‌‍‌‍‌‌‌‍‌‌‍‍‌‍‌‍‌‍‌‌‍‌‌‌‌‍‍‌‌‍‍‌‍‌‌‍‌‌‍‌‌‍‌‍‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‌‌‌‍‍‌‌‌‍‌‍‌‌‌‌‌‌‌‌‍‍‌‍‌‍‍‌‌‌‍‍‌‍‌‌‌‍‌‍‍‌‌"])</script><script>self.__next_f.push([1,"c:[\"$\",\"div\",null,{\"children\":[[\"$\",\"$L32\",null,{\"blogs\":[{\"_createdAt\":\"2026-03-06T18:42:32Z\",\"_id\":\"68b74533-5f9f-46d4-a554-b089840b0c22\",\"_rev\":\"tcLWso1xYETIkKdT9uVcz4\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-06T18:57:08Z\",\"author\":[{\"_id\":\"5ce3b1cc-34aa-4ee4-ba26-e8b6e9c56343\",\"bio\":null,\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Sally\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Wills\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"1e9463426c20\",\"_type\":\"block\",\"children\":[{\"_key\":\"6762e18acd67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan is a time of reflection, community, and, for the savvy marketer, a golden opportunity to engage with consumers in the GCC. After all, you're not just navigating the spiritual and cultural nuances of Ramadan; you're also orchestrating a symphony of customer engagement strategies that resonate with the unique rhythms of this holy month, and beyond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e9466a82ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc489b2a7e2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"But fear not, AI is here to be your prize partner in turning these challenges into triumphs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e30814bc84c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"87513c44f821\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Ramadan rush: Understanding the landscape\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b733def82c99\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c743e704c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan is not just a religious observance; it's a cultural phenomenon that transforms consumer behavior. As the sun sets and families gather for Iftar, the digital world lights up with activity. Online shopping surges, and consumers are on the hunt for deals that align with their values and needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fccfe1d1ade\",\"_type\":\"block\",\"children\":[{\"_key\":\"98533439ef21\",\"_type\":\"span\",\"marks\":[],\"text\":\"A study by \"},{\"_key\":\"c2362ba646af\",\"_type\":\"span\",\"marks\":[\"d6a1f0d15160\"],\"text\":\"YouGov\"},{\"_key\":\"33fe6a96d601\",\"_type\":\"span\",\"marks\":[],\"text\":\" revealed how consumers changed their spending habits across various categories in 2025, with the most notable increases seen across groceries and daily essentials.\"}],\"markDefs\":[{\"_key\":\"d6a1f0d15160\",\"_type\":\"link\",\"href\":\"https://commercial.yougov.com/rs/464-VHH-988/images/YouGov-MENA-Ramadan-Report-Jan-2025.pdf\"}],\"style\":\"normal\"},{\"_key\":\"f6afb18b5a54\",\"_type\":\"richImage\",\"alt\":\"Stacked bar chart showing 2025 consumer spending habit changes across 8 categories, with groceries and gifts seeing the most increases, and travel and dining out the most decreases.\",\"asset\":{\"_ref\":\"image-9fb2bfc707a96a6aa3bad7550e88ec148344361c-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1c9a98fac516\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecc861606dff\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, the study showed how the amount of time consumers spent on different activities changed during Ramadan compared to their usual routine. The most notable increases were in religious or spiritual activities, dining with family or friends, and shopping online/in-store.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16a030c12681\",\"_type\":\"richImage\",\"alt\":\"Bar chart showing how consumers changed time spent on activities like religious, dining, shopping, entertainment, and travel during Ramadan, indicating percentages for increase, decrease, or no change.\",\"asset\":{\"_ref\":\"image-91e179e422540afe4ee843d0aa0eb9a6f0aa2198-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"5645218f2557\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e720f31acf7\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, what’s the challenge? Standing out in a sea of messages while respecting the cultural sensitivities of the season, recognizing that Ramadan is not a single flashpoint, but part of a \"},{\"_key\":\"5d67945c6bf8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"holistic year-long engagement strategy\"},{\"_key\":\"10e554079559\",\"_type\":\"span\",\"marks\":[],\"text\":\". This is where AI shines, enabling you to deliver personalized messaging that truly resonates, all year round.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f771bb54da1\",\"_type\":\"block\",\"children\":[{\"_key\":\"09cabcc877e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leveraging AI decisioning to meet customers where they are, all year round\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5318dae6eaf6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e51796a693f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we delve into the transformative power of AI decisioning, let's explore how this technology can be harnessed to meet customers exactly where they are, during the bustling period of \"},{\"_key\":\"23ff5114f6b5\",\"_type\":\"span\",\"marks\":[\"d7b08c20f2f2\"],\"text\":\"Ramadan\"},{\"_key\":\"725257ec40a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" and beyond.\"}],\"markDefs\":[{\"_key\":\"d7b08c20f2f2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/winning-customer-loyalty-beyond-ramadan\"}],\"style\":\"normal\"},{\"_key\":\"10cb4c92fd67\",\"_type\":\"block\",\"children\":[{\"_key\":\"de753efcb30a\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve moved beyond relying solely on static data from a fixed time period to guide personalization, now taking into account the freshest data available. Instead of targeting broad segments and sub-segments, we’re taking it a step further by treating each user as a unique individual. This advanced approach to personalization is only achieved at scale through AI decisioning, unlocking possibilities that traditional methods generally cannot.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d9ca43351c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b9257d4af5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"From integrating comprehensive data insights to delivering personalized experiences at scale, AI decisioning offers a suite of capabilities that can elevate your engagement strategies. Here are the top use cases that illustrate its potential:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17121165c51d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4fc2dea00373\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data-driven decisions\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0c6c1d9f3367\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a221b44045a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is the new oil, and during Ramadan, it's flowing faster than ever. AI decisioning transforms data into 1:1 personalization for any lifecycle marketing campaign. Choose a campaign and a business metric you want to optimize. AI decisioning ingests first-party data and tailors every aspect to individual users, testing and retesting until it finds the best combination. Even when data is limited or imperfect, you can apply hundreds of customer characteristics to deliver 1:1 decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b322d9dc46b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d35cc3c75b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f41631387e69\",\"_type\":\"block\",\"children\":[{\"_key\":\"67482d7172c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the world of marketing, one size fits none. To reach consumers during Ramadan and beyond, \"},{\"_key\":\"2238938b5557\",\"_type\":\"span\",\"marks\":[\"7cfeee10806f\"],\"text\":\"1:1 personalization\"},{\"_key\":\"1e8e2d2d6b47\",\"_type\":\"span\",\"marks\":[],\"text\":\" and relevance becomes even more crucial. AI decisioning agents, powered by reinforcement learning, allow you to deliver hyper-targeted recommendations that resonate with individual consumers. This means you can optimize campaigns based on channel, message, creative, offer, incentive, time, day, frequency—and any custom dimensions—simultaneously.\"}],\"markDefs\":[{\"_key\":\"7cfeee10806f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/offerfit-personalization-at-scale\"}],\"style\":\"normal\"},{\"_key\":\"d87a746164d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e9f77ab6c42\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testing, testing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0f25c643a6a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3265e7bfbe8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan is a time of experimentation, both spiritually and commercially. Use this opportunity to test different elements of your engagement strategy with always-on AI decisioning agents that run continuous, autonomous tests to optimize for bottom-line impact, not just top-of-funnel metrics. Identify what truly resonates with your audience, from message timing to channel combinations, and track uplift against random control, holdout, or business-as-usual to \"},{\"_key\":\"a7aee4f10536\",\"_type\":\"span\",\"marks\":[\"5f96ecd9b353\"],\"text\":\"prove ROI\"},{\"_key\":\"32ef7c6a02f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" and hit your most important KPIs.\"}],\"markDefs\":[{\"_key\":\"5f96ecd9b353\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/optimizing-promotional-spend\"}],\"style\":\"normal\"},{\"_key\":\"2cbbdd901c2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"24f61d958fed\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze can support brands during and post-Ramadan with AI capabilities\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"688a3149cf10\",\"_type\":\"block\",\"children\":[{\"_key\":\"27e25315d98e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ramadan offers unique opportunities to engage with customers in meaningful ways. However, when consumers are acting fast on deals, any downtime can lead to significant revenue loss.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ad6f6e148aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"745bbc851de5\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is why Braze provides comprehensive support to brands during and after Ramadan through a robust customer engagement platform that facilitates personalized messaging at scale, even during peak times. Furthermore, with \"},{\"_key\":\"6b2f5f3757d6\",\"_type\":\"span\",\"marks\":[\"23f7c74a2c15\"],\"text\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"5de43b6cbb53\",\"_type\":\"span\",\"marks\":[],\"text\":\" you can adapt campaigns as AI agents to autonomously experiment and continuously learn, responding to market shifts and changes in customer behavior.\"}],\"markDefs\":[{\"_key\":\"23f7c74a2c15\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"}],\"style\":\"normal\"},{\"_key\":\"5ae63ac64fb7\",\"_type\":\"richImage\",\"alt\":\"A diagram of BrazeAI Decisioning Studio showing personalized offers and communications for three different users, linked to various data input icons.\",\"asset\":{\"_ref\":\"image-a765f6c10ddc567a4414a34e2f8ef5bce7413675-2400x1530-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f17431320f40\",\"_type\":\"block\",\"children\":[{\"_key\":\"9052ebd86ce6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s break it down:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"246bf92978e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"de844ae24875\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalized messaging:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b6a72df7a096\",\"_type\":\"block\",\"children\":[{\"_key\":\"b02f68061196\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"During Ramadan: \"},{\"_key\":\"408548cb7f5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized messages that resonate with the cultural and spiritual significance of Ramadan. By leveraging user data and BrazeAI Agent Console™, you can tailor content to reflect the values and sentiments of this period, enhancing customer connection.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"161512939b41\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb5a9db6ac4a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post-Ramadan:\"},{\"_key\":\"538d25de603d\",\"_type\":\"span\",\"marks\":[],\"text\":\" After Ramadan, AI decisioning can ingest the data points from the Ramadan period to build evergreen personalization into ongoing campaigns, fostering long-term customer loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ca07a8fd93d\",\"_type\":\"richImage\",\"alt\":\"Smiling woman with curly hair, surrounded by floating icons and text labels for various tasks and information.\",\"asset\":{\"_ref\":\"image-1b20478cd3562172da31ce3edf22154dcc676bef-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"94fa90085f96\",\"_type\":\"block\",\"children\":[{\"_key\":\"e27dab80cc6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time analytics:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b82bf7cf0f27\",\"_type\":\"block\",\"children\":[{\"_key\":\"be258b0d8b67\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"During Ramadan:\"},{\"_key\":\"cc762c9df804\",\"_type\":\"span\",\"marks\":[],\"text\":\" Access \"},{\"_key\":\"f6d259e4f147\",\"_type\":\"span\",\"marks\":[\"b30c17646f0b\"],\"text\":\"real-time analytics\"},{\"_key\":\"1a8118519580\",\"_type\":\"span\",\"marks\":[],\"text\":\" through the Braze platform for insights into campaign performance, enabling you to make data-driven adjustments to maximize impact during the Ramadan period.\"}],\"markDefs\":[{\"_key\":\"b30c17646f0b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/reporting-analytics\"}],\"style\":\"normal\"},{\"_key\":\"3707d59fe989\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cde0a369ef9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post-Ramadan:\"},{\"_key\":\"d8304b0596b3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Post-campaign analysis helps you understand what worked well and what can be improved, informing future strategies and enhancing overall customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7907598f20e0\",\"_type\":\"richImage\",\"alt\":\"A performance dashboard featuring a line graph where 'BrazeAI™ Decisioning Studio' (green line) significantly outperforms a 'Control group' (orange line) in revenue over six months. To its left, metric cards indicate increases: Revenue 25%, Profit 40%, Conversions 48%, and CLV 35%.\",\"asset\":{\"_ref\":\"image-c3527e53d335649ceee110cebfc7a363708be592-2400x1350-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b05c7fc484c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4476c192d8b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cross-channel campaigns:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b189aa842566\",\"_type\":\"block\",\"children\":[{\"_key\":\"86112c3c1f49\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"During Ramadan:\"},{\"_key\":\"db20815b589e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze supports cross-channel campaigns across email, SMS, push notifications, and in-app messages, allowing you to reach customers on their preferred platforms with consistent and cohesive messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3639a27cc6cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffde47c0f8f7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Post-Ramadan:\"},{\"_key\":\"ef616f36b886\",\"_type\":\"span\",\"marks\":[],\"text\":\" You can continue to engage customers across channels, using insights gained during Ramadan to refine your approach and maintain engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f360dbfa1c82\",\"_type\":\"richImage\",\"alt\":\"User interface displaying multiple profile cards with photos and scheduling details on a purple background.\",\"asset\":{\"_ref\":\"image-306857d642962fafcd61ea99117c4da3f65b2840-2400x1530-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"07204d02a3df\",\"_type\":\"block\",\"children\":[{\"_key\":\"abc0101a554a\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging the powerful tools and features of BrazeAI™, you can effectively engage with your audience during and after Ramadan, creating meaningful connections and driving long-term loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61bbb6971e7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1897e8feb32e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conclusion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"638dae785c75\",\"_type\":\"block\",\"children\":[{\"_key\":\"144a1cecfcf5\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the GCC's retail landscape continues to evolve, the ability to engage with consumers in meaningful ways during and post-Ramadan is more important than ever. By leveraging AI decisioning and intelligent customer engagement strategies, you can not only meet but exceed customer expectations. The future of retail in the GCC is bright, and with the right tools and strategies, you can truly win big in this dynamic marketplace.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5af9ad8bd73\",\"_type\":\"block\",\"children\":[{\"_key\":\"eaac8009572f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to elevate your strategy with AI and intelligent customer engagement? Download our comprehensive guide, \"},{\"_key\":\"b4dbf02d65aa\",\"_type\":\"span\",\"marks\":[\"e80d0666f304\"],\"text\":\"Winning Big in GCC Sales Events\"},{\"_key\":\"08ea0c7a081d\",\"_type\":\"span\",\"marks\":[],\"text\":\", and discover how you can transform your approach to Ramadan and beyond.\"}],\"markDefs\":[{\"_key\":\"e80d0666f304\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/dominating-sales-events-gcc\"}],\"style\":\"normal\"},{\"_key\":\"48ec0f53a0aa\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7849360a7c99\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to get started with AI decisioning?\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":[{\"_id\":\"imported-craft-62692\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"APAC\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Asie-Pacifique\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Ásia-Pacífico\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"APAC\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"APAC\"}],\"slug\":{\"current\":\"apac\"}}],\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"0aa4a1c2-d74d-4d15-811e-25163574eaec\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI Decisioning\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning\"}},{\"_id\":\"imported-craft-489\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI and Machine Learning\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA et machine learning\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA e machine learning\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AIおよび機械学習\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI 및 머신 러닝\"}],\"slug\":{\"current\":\"ai-and-machine-learning\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Two women in hijabs seated with tea, one looking at her phone displaying an \\\"Iftar made easy\\\" notification, against a festive Ramadan-themed background.\",\"asset\":{\"_ref\":\"image-11eeeff4852fb66cba3ca27e4365425bf19bc3a1-3840x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-03-06T18:56:37.583Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c65a363e706d19bdca27cd000dfd0b2df438bf78-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Ramadan is a time of reflection, community, and, for the savvy marketer, a golden opportunity to engage with consumers in the GCC. After all, you're not just navigating the spiritual and cultural nuances of Ramadan; you're also orchestrating a symphony of customer engagement strategies that resonate with the unique rhythms of this holy month, and beyond.\\n\\nBut fear not, AI is here to be your prize partner in turning these challenges into triumphs.\",\"pageTitle\":\"Ramadan revelations: Mastering customer engagement in the GCC with AI\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning-for-ramadan\"}},\"showTableOfContents\":true,\"title\":\"Ramadan revelations: Mastering customer engagement in the GCC with AI\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-05T09:14:37Z\",\"_id\":\"72587fea-d337-4736-8def-7b49ac729526\",\"_rev\":\"jVY3WskBLc9ApqdY3ZSGCZ\",\"_system\":{\"base\":{\"id\":\"72587fea-d337-4736-8def-7b49ac729526\",\"rev\":\"OFKRsxmfAaR0B2IELYZex2\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-05T09:51:27Z\",\"author\":[{\"_id\":\"f448e1db-4901-4f4f-a0ec-28e44f97bdc4\",\"bio\":[{\"_key\":\"f3887b28eab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"87adca57386c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Director of Global Real Estate \u0026 Workplace Experience, Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Nina\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c646ad9235af43234ae86bd4996e924ad0841987-512x512-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Lewis\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"fbc184577db8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7181d2d38637\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we expand our teams internationally, the spaces we create play an important role in how people experience Braze from day one.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b21bc5b50c8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffe852866b1b\",\"_type\":\"span\",\"marks\":[],\"text\":\"We recently opened the doors to our new Bucharest office. While new offices are always exciting, for us they represent something much bigger than a new address. They are a reflection of how we think about work, connection, and the role shared space plays in both.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75408ebb976e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d25c516f0568\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, the goal is simple: Create a space where people genuinely want to spend time together.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"168292b09c5d\",\"_type\":\"richImage\",\"alt\":\"Three women embracing and laughing together.\",\"asset\":{\"_ref\":\"image-c03c3397b7fd6f87825047f18d6fa743b9358075-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ad1c8d26c188\",\"_type\":\"block\",\"children\":[{\"_key\":\"44615e5b10e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why physical spaces are important\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b30b6db9cdba\",\"_type\":\"block\",\"children\":[{\"_key\":\"88fe7152ea64\",\"_type\":\"span\",\"marks\":[],\"text\":\"Work today happens everywhere. Home offices, cafés, trains, airport lounges. That flexibility is foundational to how we work, and we embrace it. But some things still happen best in person, such as:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0abad076f37\",\"_type\":\"block\",\"children\":[{\"_key\":\"995f107f9dfb\",\"_type\":\"span\",\"marks\":[],\"text\":\"The quick conversation after a meeting ends.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2ced0cb713e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5986e048dbd5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The spontaneous whiteboard session.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f77ae76dbbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ed98a27d5c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The moment someone overhears something and jumps in with a new idea.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1558efbe00d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"882cd107d06f\",\"_type\":\"span\",\"marks\":[],\"text\":\"These moments build trust faster, help new team members settle in, and make cross-functional collaboration easier. That is why we continue investing in physical spaces, even as work becomes more flexible, and creating environments where connection happens naturally.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"393784a74c8d\",\"_type\":\"richImage\",\"alt\":\"A group of seven people collaborating around a laptop in a modern office, with tech accessories on the table.\",\"asset\":{\"_ref\":\"image-79160a067ac0a9bb97ae80f2dc91ce5fdeabe8f1-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"49352f2604ed\",\"_type\":\"richImage\",\"alt\":\"People gathered in an office lounge, some on a purple couch with a \\\"braze\\\" pillow, others standing.\",\"asset\":{\"_ref\":\"image-c6b52c263ac93c917cc69ecc6018d64dee07e0d0-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"960b2089d7d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac899b6e92ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A people-first approach to real estate\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7486ed1bf395\",\"_type\":\"block\",\"children\":[{\"_key\":\"4495b4d8bebd\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we approach real estate differently. It’s not about how many desks we need. It’s about the kind of work our teams do, and how the space can help them do it together.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec7c328962f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3924a9881d45\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our workplace strategy is built around connection. Connection to each other, connection to our environment, and connection to the vision we are working towards together. That leads us to an activity-based approach to design, where people can choose the setting that fits what they are doing at that moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a79584343969\",\"_type\":\"block\",\"children\":[{\"_key\":\"b95b4b2867d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across our offices you will always find a balance of:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aac2b22d84dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdce29f69f97\",\"_type\":\"span\",\"marks\":[],\"text\":\"Quiet focus spaces for heads-down work\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b980d3c6d341\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba2e42e70b7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Open collaboration areas for quick conversations\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"809eb4b82549\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e1ce21ab3c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hybrid-ready meeting rooms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"585cb7ea905b\",\"_type\":\"block\",\"children\":[{\"_key\":\"205f022383ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Community spaces that bring people together throughout the day\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6ac550bc3fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"e04d0cbbd6ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"For every workstation, we aim to provide just as much space dedicated to collaboration. That balance is intentional. The office is not just somewhere to sit. It is somewhere to interact, share ideas, and build relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5c886c1374a\",\"_type\":\"richImage\",\"alt\":\"A vibrant, modern co-working space with a long central table, window-side booth seating, and a wall of individual purple-paneled desks with bookshelves.\",\"asset\":{\"_ref\":\"image-d22c9e8e779ecc5a38a059ddf7df3808c6b509ae-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"af1170feac7c\",\"_type\":\"richImage\",\"alt\":\"A modern office lounge with orange sofas, green plants in dividers, and circular acoustic ceiling panels.\",\"asset\":{\"_ref\":\"image-94dd0c8906c670b8570ed06cad5b1abaa55497a8-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"76e279b6c62a\",\"_type\":\"richImage\",\"alt\":\"A modern meeting room with a light wood conference table, black chairs, large whiteboard, and purple and terracotta accents.\",\"asset\":{\"_ref\":\"image-fae59975e78ecc0c3cf23fd9eb72a6fb31faebe9-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"66e9f21ab983\",\"_type\":\"richImage\",\"alt\":\"A vibrant lounge area with a purple wall, orange chairs, a purple sofa, a large TV, and a neon flame character sign.\",\"asset\":{\"_ref\":\"image-d8a3ba8f75acd53ac7f2071541ad6afb6f50cb3d-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4bfc06aaf712\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccf625ed2343\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Designing for how people actually work\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2ce7207a1971\",\"_type\":\"block\",\"children\":[{\"_key\":\"34a33656c12c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you walk into a Braze office, there are a few things you will notice straight away. Natural light and open neighbourhood layouts help teams feel connected while still offering choice and flexibility. Acoustic materials and focus spaces make it easy to find quiet when needed. Technology is standardized so people can plug in and get started quickly wherever they sit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c590aff95a4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5cb8d8b2d22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Wellbeing and inclusivity are built in from the start. Ergonomic furniture and varied seating help people tailor the environment to their needs. Greenery and natural materials create warmth and calm. Clear zoning and wayfinding make spaces intuitive and easy to navigate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b27d59f847c\",\"_type\":\"block\",\"children\":[{\"_key\":\"85416fa99e58\",\"_type\":\"span\",\"marks\":[],\"text\":\"Together, these choices shape how people feel and how easily they can do their best work.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aee43ad78963\",\"_type\":\"richImage\",\"alt\":\"A modern open-plan office featuring a collaborative high-top table with stools, individual workstations, and large windows with a city view.\",\"asset\":{\"_ref\":\"image-b15c16cbc3d31e2095ab5daf32ac4d94f3578657-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"873c6c30c6bb\",\"_type\":\"richImage\",\"alt\":\"Modern open-plan office with desks, plants, large windows, and a lounge area with red accents.\",\"asset\":{\"_ref\":\"image-2606eec6a2ae6a80d4f07985c42af7dd3d0e0654-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6525912e6eb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e7c213595b2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A global approach, but local identity\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f9e5e6b533e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dec56393f44f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every Braze office shares a common design language but each location is distinct, reflecting the people who work there and the city it calls home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6db9b4c3b210\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2d7f5380820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bucharest is a great example. The space blends our global design approach with local materials, artwork, and cultural touches. It feels unmistakably Braze while also feeling unmistakably Bucharest. That balance matters because connection to place is just as important as connection to colleagues.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13fb174a500f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4da525a731a\",\"_type\":\"span\",\"marks\":[],\"text\":\"We bring this to life through partnerships with local artists who create murals unique to each office. In Bucharest, the artwork is inspired by the traditional Romanian \"},{\"_key\":\"4cc4f94818a3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Ie\"},{\"_key\":\"46ca50b43e9d\",\"_type\":\"span\",\"marks\":[],\"text\":\" pattern, often compared to tartan in Scotland. The geometric motif is instantly recognisable across the region and has long been used as a symbol of Romanian heritage. Incorporating it into the space was a way to celebrate local culture and create something meaningful for the team who call the office home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6499fad5298e\",\"_type\":\"richImage\",\"alt\":\"A modern office reception area with a green wall, a neon \\\"braze\\\" sign, and colorful curved seating.\",\"asset\":{\"_ref\":\"image-81785dc4bb174a24743ef0645a7501c097743153-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"559ee04b2803\",\"_type\":\"richImage\",\"alt\":\"A modern office hallway with a colorful abstract mural on the left and glass-fronted rooms on the right.\",\"asset\":{\"_ref\":\"image-76192d03d58f1e414b13dba6e112cb66222339a6-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"371e62c0096f\",\"_type\":\"block\",\"children\":[{\"_key\":\"48f4a423be44\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The heart of the office\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ced81bde29aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"586819934715\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the centre of every Braze workplace is the community hub. It combines café, gathering, and event space into one flexible environment. On a typical day it is where people grab coffee, eat lunch, and catch up. At other times it becomes a town hall space, a celebration venue, or a place to host external events. Designing flexible spaces like this helps the office adapt to the rhythms of the company. It supports both everyday moments and big milestones.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3ff3121d317\",\"_type\":\"block\",\"children\":[{\"_key\":\"439fbee69c38\",\"_type\":\"span\",\"marks\":[],\"text\":\"In Bucharest, we named our hub Vatra. In Romanian, the word refers to a hearth or fireplace. It represents the heart of the home, a place of warmth and gathering. It is also used in the phrase \"},{\"_key\":\"20c367a08980\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"vatra satului\"},{\"_key\":\"3fce02b1a53b\",\"_type\":\"span\",\"marks\":[],\"text\":\", meaning the center of a village.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74c94e39f925\",\"_type\":\"block\",\"children\":[{\"_key\":\"3735611539d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"It felt like the perfect name for the space. A place where people naturally come together, where conversations start, and where the culture of the office takes shape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"816f2c97b3b1\",\"_type\":\"richImage\",\"alt\":\"A modern, vibrant office cafeteria with pink walls, orange chairs, a kitchenette, and people socializing.\",\"asset\":{\"_ref\":\"image-f4cbf559571d70315d961fc44b95f7f730f2bdbb-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"825496e19376\",\"_type\":\"richImage\",\"alt\":\"A group of people seated in a modern office space, facing a screen with a presentation.\",\"asset\":{\"_ref\":\"image-6c16476f2eb0e173921757e7e91b9222fe3a3ebb-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c2a8f3980196\",\"_type\":\"block\",\"children\":[{\"_key\":\"918211dac65f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"050662dbdff9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f1b383d7f33\",\"_type\":\"span\",\"marks\":[],\"text\":\"Opening the Bucharest office was a milestone for our team in the EMEA region and for Braze as a whole. It represents growth, investment, and confidence in the future.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d7221da879b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6961a15687d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"More importantly, it represents our belief that shared space still plays a meaningful role in how we work and make an impact as a team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c56d4b1ce45\",\"_type\":\"block\",\"children\":[{\"_key\":\"964114632fad\",\"_type\":\"span\",\"marks\":[],\"text\":\"We build offices to bring people together. We design them to support impactful work and real connection. And we hope they become places where our teams feel comfortable, inspired, and proud to shape the future of customer engagement, together.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03f93464274e\",\"_type\":\"block\",\"children\":[{\"_key\":\"902f8a115748\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"We’re growing globally—find out more about our culture and open roles \"},{\"_key\":\"9bddc04898f6\",\"_type\":\"span\",\"marks\":[\"7517a1f635af\",\"em\"],\"text\":\"here\"},{\"_key\":\"c78f0d3c732c\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"},{\"_key\":\"5d0bd2cca6dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[{\"_key\":\"7517a1f635af\",\"_type\":\"link\",\"href\":\"https://www.braze.com/company/careers?gh_src=7e6eb4741us\"}],\"style\":\"normal\"},{\"_key\":\"eae5b579eb6d\",\"_type\":\"richImage\",\"alt\":\"A large group of smiling people waving and posing for a photo in a modern office.\",\"asset\":{\"_ref\":\"image-fdaf42e99d3c20baf730a4dcb8b8c1347c4f164c-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"dd4fca6db36f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c41e64fdf67\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\\n\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":[{\"_id\":\"imported-craft-75362\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"EMEA\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"EMOA\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Europa, Oriente Médio e África\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"EMEA\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"EMEA\"}],\"slug\":{\"current\":\"emea\"}}],\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-63283\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Culture at Braze\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"La culture de Braze\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Cultura da Braze\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Brazeのカルチャー\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Culture at Braze\"}],\"slug\":{\"current\":\"culture-at-braze\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Three happy women embracing, set against a vibrant pink and orange abstract background.\",\"asset\":{\"_ref\":\"image-29231ea3f0672a21c3ffa9f13d76d7d411afbb6b-3840x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-03-05T09:29:44.545Z\",\"updatedAt\":\"2026-03-05T09:51:26.576Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9b9ad0b29e8c68285a55e29cf4392c79c03cc6f5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"We recently opened the doors to our new Bucharest office. While new offices are always exciting, for us they represent something much bigger than a new address. They are a reflection of how we think about work, connection, and the role shared space plays in both.\",\"pageTitle\":\"Building spaces for connection: Inside our Bucharest office\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-bucharest-office\"}},\"showTableOfContents\":true,\"title\":\"Building spaces for connection: Inside our Bucharest office\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-02-23T22:50:51Z\",\"_id\":\"baf2c2cc-5dba-4594-bcf3-0155e8486855\",\"_rev\":\"Zw6ziDl3PejamsuEnRlW8l\",\"_system\":{\"base\":{\"id\":\"baf2c2cc-5dba-4594-bcf3-0155e8486855\",\"rev\":\"Q1CYT35MFtkryFuth9dfgg\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-04T18:59:52Z\",\"author\":[{\"_id\":\"2ec5cd8c-57d6-4bef-81a0-e91c667fe07d\",\"bio\":null,\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Sahiz \",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Kaur\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"293fa5dbfc1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4b8c0360905\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build strong relationships with their customers, brands need to make each individual feel personally seen and valued, even when they're engaging with millions of them at once. But providing the one-to-one relevance that consumers demand on a one-to-many scale can be a major challenge, one that requires both the right data and the ability to manage, analyze, and act on that information, regardless of volume.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9e4cfddc96b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f4428e6f2cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers managing millions of data points across multiple platforms, effectively handling customer insights makes it possible to deliver the sorts of personalized experiences consumers expect. To that end, the \"},{\"_key\":\"54ea22b7d526\",\"_type\":\"span\",\"marks\":[\"bc46835ae390\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"da8a28a6294c\",\"_type\":\"span\",\"marks\":[],\"text\":\" (BDP) enables brands to leverage that information effectively and use it to drive relevance at scale for businesses around the globe.\"}],\"markDefs\":[{\"_key\":\"bc46835ae390\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"b7c4f4683d78\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fe1e724893f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does that look like? Between January 1 and December 31, 2025, the Braze platform:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7d3dc1e47bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bff653531bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Processed 25.8 trillion data points from a variety of \"},{\"_key\":\"f7c5754b49fe\",\"_type\":\"span\",\"marks\":[\"1732bf8999bd\"],\"text\":\"ingestion sources\"},{\"_key\":\"5fbb1e4b2575\",\"_type\":\"span\",\"marks\":[],\"text\":\" (including SDKs and APIs).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1732bf8999bd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze\"}],\"style\":\"normal\"},{\"_key\":\"72eb733ee964\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd4ddaeef19b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Made 8.7 trillion profile updates via our reverse ETL tool, \"},{\"_key\":\"9125dc8a3740\",\"_type\":\"span\",\"marks\":[\"92c922bc0036\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"17c008bb5423\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI), among other ingestion methods.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92c922bc0036\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/cloud_ingestion\"}],\"style\":\"normal\"},{\"_key\":\"5d1e98e38a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"17c008bb5423\",\"_type\":\"span\",\"marks\":[],\"text\":\"Streamed nearly 13 trillion events to our customers via our \"},{\"_key\":\"c9937b896076\",\"_type\":\"span\",\"marks\":[\"c30e7a2cc859\"],\"text\":\"Currents\"},{\"_key\":\"f8764ad429a5\",\"_type\":\"span\",\"marks\":[],\"text\":\" product.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c30e7a2cc859\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/distribution/braze_currents\"}],\"style\":\"normal\"},{\"_key\":\"2889d3a74ba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b415d3accea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's take a peek behind the curtain and explore the scale, reliability, and performance of the Braze Data Platform—and how it can support both marketers' strategic priorities and consumers' individual needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14592d3eb5df\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebdac6e916fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is the Braze Data Platform?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"78f59ce7d7e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"15beb46a86b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, the Braze Data Platform is a comprehensive, composable set of capabilities and partner integrations that are designed to help marketers leverage data to deliver more impactful, scalable customer experiences in real time. While there are many capabilities contained within the BDP, our goal in building it was to help our customers achieve three key objectives associated with consolidating and utilizing their customer insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81b79a23f7a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"162a48276d33\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA UNIFICATION\"},{\"_key\":\"a6797ef6a401\",\"_type\":\"span\",\"marks\":[],\"text\":\": Getting data into Braze quickly, economically, and with minimum fuss\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ae282efb550\",\"_type\":\"block\",\"children\":[{\"_key\":\"8605ab8cff4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA ACTIVATION\"},{\"_key\":\"a6d6597125e9\",\"_type\":\"span\",\"marks\":[],\"text\":\": Turning that data into clean, actionable insights that power campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6857709666e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47b18c9136f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA DISTRIBUTION\"},{\"_key\":\"030a2094c3ea\",\"_type\":\"span\",\"marks\":[],\"text\":\": Sharing data and insights from Braze to other systems\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb608f0c6eab\",\"_type\":\"block\",\"children\":[{\"_key\":\"0144b4f28a7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The BDP may be new…but its usage already speaks volumes\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"944db8bbe73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffd28cba42f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is central to customer engagement, enabling the sorts of highly relevant, responsive messaging that consumers have come to expect. One of the primary reasons we launched the Braze Data Platform was to help marketers use the data at their disposal to power relevant, value-added experiences for their customers. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1de1970de77a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a572153f93ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are pleased to see this vision increasingly become a reality. In fact, between the \"},{\"_key\":\"7410ecc99246\",\"_type\":\"span\",\"marks\":[\"cc2b341228b1\"],\"text\":\"July 2024 launch of the BDP\"},{\"_key\":\"b591e6c75daa\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the end of 2025, the percentage of Braze customers who used three or more data features rose by 62%. That increase speaks volumes, demonstrating that when brands have an intuitive and reliable way to manage and act on data in their customer engagement efforts, they do.\"}],\"markDefs\":[{\"_key\":\"cc2b341228b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-announcement\"}],\"style\":\"normal\"},{\"_key\":\"cf2bf6516a8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"738022252629\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BDP by the numbers\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"222c329c5ab9\",\"_type\":\"block\",\"children\":[{\"_key\":\"732246eb6129\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #1: Data unification\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1e680d5afee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"879e82f0c376\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the amount of data available to marketers continues to rise, making sure that all the right information is available when and where they need it is a growing focus. That's why the Braze Data Platform is designed to make it easier for brands to unify first-party data quickly and flexibly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75578d3a24c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"940e5d08996d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The BDP pairs the \"},{\"_key\":\"a018919f9de1\",\"_type\":\"span\",\"marks\":[\"4c3de9c2dea1\"],\"text\":\"Braze SDKs\"},{\"_key\":\"e041cb82be6e\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"00087d5f6ad4\",\"_type\":\"span\",\"marks\":[\"6a055c051992\"],\"text\":\"APIs\"},{\"_key\":\"84f5f6fb4ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\" with direct connections to leading data warehouses, digital properties, and companies' own backend systems, making it easier to understand their customers’ evolving preferences and behaviors in real time.\"}],\"markDefs\":[{\"_key\":\"4c3de9c2dea1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/getting_started/web_sdk/\"},{\"_key\":\"6a055c051992\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/home/\"}],\"style\":\"normal\"},{\"_key\":\"4354def2f888\",\"_type\":\"richImage\",\"alt\":\"Braze data unification statistics for 2025: 16.3 million user data pieces ingested every 20 seconds, 16.6 billion zero-copy data updates, and 25.8 trillion data points processed.\",\"asset\":{\"_ref\":\"image-704000c4c3e817041beec2e0318b5ad04d471803-2400x1512-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c78d47f4da3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"10cb7ae8168f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e16c21084b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"57c823112a6f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"86e913b201cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f5ba67efd9f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform streamlines connections between Braze and your data sources of truth (e.g. cloud data warehouses, CDPs, SaaS applications) even at a massive scale. With the Braze Data Platform, we're not just talking about migrating a few spreadsheets (though, of course, \"},{\"_key\":\"30060723a948\",\"_type\":\"span\",\"marks\":[\"cc6ee224a394\"],\"text\":\"we can support that, too\"},{\"_key\":\"685e9f50f121\",\"_type\":\"span\",\"marks\":[],\"text\":\"); we're making 16.6 billion zero-copy updates in the course of the year.\"}],\"markDefs\":[{\"_key\":\"cc6ee224a394\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/user_data/import_users/csv/\"}],\"style\":\"normal\"},{\"_key\":\"c6e66de44c29\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d0388228510\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even that number doesn't fully speak to the scale we support. Consider the 25.8 trillion data points that the BDP processed during calendar year 2025. That volume is so large that really conceptualizing it often means working our way down to numbers that we can intuitively understand. At that scale, Braze is ingesting roughly 16.3 million pieces of user data every 20 seconds. If each piece of data were a person, that would be more than the populations of New York City, Los Angeles, and Chicago combined!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6e21bfa7784\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eb508beac68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #2: Data activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6152a123d8ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0097e9ee8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data unification is just stage one of your strategy; the first step before you can start the real work: Namely, crafting data-inspired but deeply human campaigns at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc460de5321c\",\"_type\":\"block\",\"children\":[{\"_key\":\"30f3cf0a62d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"While first-party data is central to modern marketing, brands often need access to non-customer information to support their engagement campaigns. In addition to creating and maintaining individual user profiles, the Braze Data Platform enables brands to easily upload data to \"},{\"_key\":\"49957e4765ac\",\"_type\":\"span\",\"marks\":[\"9d988102834a\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"2305b8fb36af\",\"_type\":\"span\",\"marks\":[],\"text\":\" and leverage that information to support smarter promotional campaigns, personalized outreach, and other key use cases.\"}],\"markDefs\":[{\"_key\":\"9d988102834a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/activation/catalogs/use/\"}],\"style\":\"normal\"},{\"_key\":\"ad0fa89651ca\",\"_type\":\"richImage\",\"alt\":\"Infographic showing Braze's 2025 data activation metrics: 13 million campaigns, 848 million profiles consolidated, and 8.7 trillion custom events and profile updates.\",\"asset\":{\"_ref\":\"image-3b0c3bfb383ee84438b725cb0a8338e09491e643-2400x1512-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f684e5e47729\",\"_type\":\"block\",\"children\":[{\"_key\":\"e53119d7edcf\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5adef966ca80\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5febf3b65b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e19b35f78a45\",\"_type\":\"block\",\"children\":[{\"_key\":\"660c2d1b49fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform enables brands to leverage a breadth of data from numerous sources, allowing marketers to act on user behavior in the moment and deliver iterative campaigns across nearly any use case. You can see the scale of what the BDP makes possible, not just in the 13 million campaigns and Canvases powered using custom events within Braze, but also in the 8.7 trillion custom events and user profile updates that brands generated and leveraged during calendar year 2025, highlighting the essential role that data activation plays in supporting effective personalization at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7f3beabff77\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cff040ea858\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective personalization also depends on data hygiene. Last year, the BDP combined data from multiple sources to consolidate 848 million user profiles—giving brands a single, trusted view of their customers, enhancing data quality, and powering more meaningful customer engagement. By unifying fragmented signals into a single record, marketers were able to gain a more holistic view of each customer, making it easier to understand and engage them successfully.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f9e3f4cada5\",\"_type\":\"block\",\"children\":[{\"_key\":\"c28fc69ef537\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #3: Data distribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"597700d6b38e\",\"_type\":\"block\",\"children\":[{\"_key\":\"07fbc29f6ff1\",\"_type\":\"span\",\"marks\":[],\"text\":\"As marketers run campaigns and customers experience their individual journeys, an abundance of valuable new data is created. That data can help provide a better picture of customer health, business opportunities, and more—but only if you're able to get it out of your customer engagement platform and into other relevant systems across your business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8ef43716003\",\"_type\":\"block\",\"children\":[{\"_key\":\"46b5683a080a\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the Braze Data platform, brands can export insights from Braze into other systems (e.g. data warehouses, CDPs, analytics solutions), supporting more thoughtful, context-rich decision-making across the business. Whether you're using our \"},{\"_key\":\"5b34609372bc\",\"_type\":\"span\",\"marks\":[\"1122cd46e6dc\"],\"text\":\"Braze Currents\"},{\"_key\":\"417ebf1ab970\",\"_type\":\"span\",\"marks\":[],\"text\":\" high-volume data export feature, \"},{\"_key\":\"3929bfc7c1a1\",\"_type\":\"span\",\"marks\":[\"5520d58cad2c\"],\"text\":\"Snowflake Secure Data Sharing\"},{\"_key\":\"4306d1fd94e9\",\"_type\":\"span\",\"marks\":[],\"text\":\", or leveraging our enterprise-grade APIs, the BDP is built to support an ongoing feedback loop that can enrich your insights and support improved business outcomes.\"}],\"markDefs\":[{\"_key\":\"1122cd46e6dc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/distribution/braze_currents/\"},{\"_key\":\"5520d58cad2c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-braze-and-snowflake-built-an-effective-ongoing-technical-partnership\"}],\"style\":\"normal\"},{\"_key\":\"da2d20ab4b1a\",\"_type\":\"richImage\",\"alt\":\"Text: In 2025, brands used Braze to support data distribution, streaming 13 trillion events back to customers' ecosystems.\",\"asset\":{\"_ref\":\"image-41323200926000f03e4f3b9d8d2a9e18cb1b107c-2400x1048-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2fdfe89434a\",\"_type\":\"block\",\"children\":[{\"_key\":\"571f52a25806\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc51b956fe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"586e9f684eeb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e138c69677ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"62ef9da22ee9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different companies will have different data needs—and different tech stacks to support them. But with the Braze Data Platform, our massive scale (with 13 trillion events streamed back to customers’ ecosystems in calendar 2025) and our \"},{\"_key\":\"8acfedafedb9\",\"_type\":\"span\",\"marks\":[\"6ad222c9eb9b\"],\"text\":\"composable approach\"},{\"_key\":\"95cc0be66ef4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to tech integrations means that whether you're syncing with Snowflake, Amazon S3, Google Cloud Storage, Microsoft Azure, Amplitude, or a wide range of other solutions, you can be confident that your data will get where it needs to go in a timely fashion.\"}],\"markDefs\":[{\"_key\":\"6ad222c9eb9b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/composability-marketing-tech-stack-guide\"}],\"style\":\"normal\"},{\"_key\":\"1720962cb050\",\"_type\":\"block\",\"children\":[{\"_key\":\"bee9a41291ea\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e55b4288f00c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9eca2ca3d71\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the number of engagement touchpoints continues to grow, the number of data sources will grow, too. Managing that information effectively is essential for long-term customer engagement success, and to do that, you need the right tools. The Braze Data Platform makes that possible, allowing marketers to unify, activate, and distribute the data they have to support relevant, personalized, and engaging customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e81495c2f248\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb55dd53e38\",\"_type\":\"span\",\"marks\":[],\"text\":\"Still trying to wrap your head around the scale of the Braze Data Platform? Consider this article. On average, it takes 6 minutes to read the whole thing. In that time, Braze would have ingested 285 million data points, streamed 148 million events back to our customers, and made 99 million user profile updates, based on our 2025 numbers. That's a level of scale and reliability that only comes from years of engineering with our customers in mind.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f007552c7ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"1562fd0ee3c2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in learning more about the Braze Data platform and how it can support customer engagement success? Check out our \"},{\"_key\":\"5b9616bc5eb4\",\"_type\":\"span\",\"marks\":[\"94eae03e677d\",\"em\"],\"text\":\"Braze Data Platform product page\"},{\"_key\":\"f1ee177ca5c1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"94eae03e677d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"b54d6467b787\",\"_type\":\"block\",\"children\":[{\"_key\":\"49c19805af30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cee9ef775bff\",\"_type\":\"block\",\"children\":[{\"_key\":\"385795906396\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Internal Data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5e4cb3b976e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ef7bc2d4d3d\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"All data included in this blog post is approximate and is based on various assumptions. This data is tracked with internal systems and tools that are not independently verified by any third party, and is accordingly subject to adjustment. The methodology underlying the data included in this blog post may vary from prior years and prior year results may not be directly comparable to current results.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-483\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Data Agility\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Agilité des données\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Agilidade de dados\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"データアジリティ\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"데이터 민첩성\"}],\"slug\":{\"current\":\"data-agility\"}}],\"useCases\":null},\"excerpt\":\"For marketers managing millions of data points across multiple platforms, effectively managing customer insights is essential. The Braze Data Platform (BDP) enables brands to leverage information effectively and use it to drive relevance at scale for businesses around the globe.\",\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Braze Data Platform, depicted as a colorful stack of layers, connecting via dotted lines to two user profiles, a price tag, and a chat bubble icon, on a globe-patterned gradient background.\",\"asset\":{\"_ref\":\"image-d22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-03-04T18:59:51.741Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4da8651e72ff1095d78eceedcc7e2fcac5a86343-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"For marketers managing millions of data points across multiple platforms, effectively managing customer insights is essential. The Braze Data Platform (BDP) enables brands to leverage information effectively and use it to drive relevance at scale for businesses around the globe.\",\"pageTitle\":\"How the Braze Data Platform supports engagement | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-data-platform-2025-scale\"}},\"showTableOfContents\":false,\"title\":\"Data agility at a massive scale: How the Braze Data Platform supports customer engagement\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-03-04T16:17:18Z\",\"_id\":\"c5b25394-c394-464f-a6ad-70934b48e218\",\"_rev\":\"Zw6ziDl3PejamsuEnOBnYb\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-04T16:22:47Z\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Team\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"5845510fd5fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"39124d91b651\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers don’t want more messages. They want messages that make sense—based on what they’ve done, what they’ve asked for, and where they are in the customer lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16e98abe5b8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb903b17d30b\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI customer retention is using AI to help more customers stick around and come back—by spotting early signs someone might drop off, tailoring messages and experiences to what they care about, and choosing better moments to reach out.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"165d9e38e61b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5ec652eaf43\",\"_type\":\"span\",\"marks\":[],\"text\":\"This article breaks down what AI customer retention means, where it fits across the lifecycle, which tactics are worth trying first, and how to measure impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b140b0bb5ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab11aa47c794\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is AI customer retention?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f7b51729f5fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"61c6fe863008\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI customer retention means using AI to help more customers stick around and come back. It does that by spotting early signs someone might drop off, tailoring messages and experiences to what they care about, and choosing better moments to reach out across the customer lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a40ea4c26b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"60f1d93b7550\",\"_type\":\"span\",\"marks\":[],\"text\":\"For customer engagement teams, it’s about helping people get value sooner, keeping momentum going, and stepping in early when engagement starts to dip. AI can support \"},{\"_key\":\"2636d26eeeec\",\"_type\":\"span\",\"marks\":[\"e30ec2d14a5c\"],\"text\":\"real-time decisioning\"},{\"_key\":\"cebb9e1a7823\",\"_type\":\"span\",\"marks\":[],\"text\":\" so journeys adapt to what customers actually do, instead of pushing everyone through the same sequence.\"}],\"markDefs\":[{\"_key\":\"e30ec2d14a5c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/real-time-decisioning\"}],\"style\":\"normal\"},{\"_key\":\"bc4e8dd6cd97\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3ae209b15f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why AI retention matters now\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"764f8f5614f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8aeed30b261\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI retention matters now because customer expectations for relevance are rising while tolerance for irrelevant automation is shrinking. Customers expect brands to remember context and keep messages relevant. They also have a low tolerance for automation that feels fake, pushy, or overly familiar.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75877b93ecdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6b3869326b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI retention has to balance those two realities—more relevance without more creepiness. Trust is the limiter and the differentiator. Teams that use real-time signals with clear permissioning, smart frequency limits, and a consistent brand voice as part of their \"},{\"_key\":\"f74714589980\",\"_type\":\"span\",\"marks\":[\"db0c24bc3daf\"],\"text\":\"customer engagement strategy\"},{\"_key\":\"6fd7a5b0043d\",\"_type\":\"span\",\"marks\":[],\"text\":\" can improve retention.\"}],\"markDefs\":[{\"_key\":\"db0c24bc3daf\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-strategy\"}],\"style\":\"normal\"},{\"_key\":\"61663083e4dc\",\"_type\":\"richImage\",\"alt\":\"User interface for churn reduction showing 'Excellent' prediction quality on a colorful gauge, with 'Create Segment' and 'Create Campaign' buttons.\",\"asset\":{\"_ref\":\"image-586ab6be60db7616f04460a93716f6e608631ab0-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"64ba05bd4354\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec1e688e86c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"How AI improves retention across the entire customer journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7f9d4b93e95c\",\"_type\":\"block\",\"children\":[{\"_key\":\"35a758b63bcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention starts long before someone looks “at risk.” If a customer never reaches value, gets stuck early, or doesn’t build a habit, churn is usually a matter of time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f24eb83a6a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5923e339cc78\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI helps by spotting the moments that shape whether someone sticks with you—then helping teams respond with the right experience across the right channel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4768a99bbb1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e50f4c442ae\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are the journey moments where AI can make the biggest difference:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0490ff2cf050\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef4ac03a09a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Onboarding and activation:\"},{\"_key\":\"003d71d965fd\",\"_type\":\"span\",\"marks\":[],\"text\":\" pick up on early behaviors, then guide customers toward the actions that lead to success.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a49813730faa\",\"_type\":\"block\",\"children\":[{\"_key\":\"0db3fc243eb3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Value realization:\"},{\"_key\":\"29e73e304456\",\"_type\":\"span\",\"marks\":[],\"text\":\" notice when someone stalls, then step in with in-product help, a reminder, or a route to support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a84a5622b0f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa2e98869831\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Habit formation:\"},{\"_key\":\"47e99be131c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" adjust timing based on real engagement patterns, instead of sending on a fixed schedule.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08640c06ad06\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6a834d01094\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lifecycle milestones:\"},{\"_key\":\"8f26798bfd40\",\"_type\":\"span\",\"marks\":[],\"text\":\" tailor journeys around renewals, replenishment cycles, changing usage, and shifting preferences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef4586e0bec1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e72b51c09a2f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Churn prevention and win-back:\"},{\"_key\":\"52e1e6ae26ca\",\"_type\":\"span\",\"marks\":[],\"text\":\" prioritize who to reach and when, based on risk, propensity, and recency, with suppression to avoid adding noise.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d377382ffe0\",\"_type\":\"block\",\"children\":[{\"_key\":\"176e0921d417\",\"_type\":\"span\",\"marks\":[],\"text\":\"As journeys spread across more channels, coordination matters as much as prediction—a churn score only helps when it leads to a timely experience that feels useful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45ebd10b82f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d40eb1e09cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"11 practical AI-driven retention strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9823a092fdab\",\"_type\":\"block\",\"children\":[{\"_key\":\"c668b9331602\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re trying to improve retention, you need ideas you can actually run. These tactics focus on the decisions that move the needle—who to avoid spamming, who needs help, what to send, and when to send it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d17500260b31\",\"_type\":\"richImage\",\"alt\":\"A 3-step marketing process showing how to identify churn risk, segment high-risk users, and send targeted messages, illustrated with a bar chart, a user icon, and a sandwich ad.\",\"asset\":{\"_ref\":\"image-123f057bd2605fbcb1fe990f3c2da4d750707ce1-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ec54e9851fd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"469bfb99e93b\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Predict churn risk and trigger proactive journeys\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"07a248d893ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5db405b3645\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use churn prediction signals to spot early risk, then start a journey that matches the likely blocker.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b37feec2ec9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b1a3402f51b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18bfe145d326\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fd1926049c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track churn-risk signals such as usage decline, drop in message engagement, reduced purchase frequency, and support friction using first-party data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd6039dbb165\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a222347aa76\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use those signals to move people into dynamic segments, then trigger proactive cross-channel journeys (email, push, in-app, and web) based on risk level\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d20a088c55f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2383ed17a97\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed2f8236813e\",\"_type\":\"block\",\"children\":[{\"_key\":\"20f843d4733a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Suppression rules for customers already receiving a high volume of messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6675399e8c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"359a84328eb7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Success metrics tied to the journey goal (activation, repeat usage, renewal), rather than clicks alone\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd6b2484d637\",\"_type\":\"block\",\"children\":[{\"_key\":\"c42f6c6cd1d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Optimize send timing and contact frequency using engagement signals\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb0e4bad5746\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1e0abc0cfdc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Timing and contact frequency are often quick wins. AI can use engagement patterns to adjust when you reach out and how often.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8130708a6de\",\"_type\":\"block\",\"children\":[{\"_key\":\"17a57fb02652\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0501187ac146\",\"_type\":\"block\",\"children\":[{\"_key\":\"42bbc2ebf944\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use engagement signals (opens, clicks, sessions, purchases) to optimize send times by user\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abcbfeb515f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"50229707725c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Put frequency limits in place by channel, then align them across channels so customers do not get hit from multiple directions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eae374070a4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"07d38ff0edb2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7554dec9889\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a9ae78da7ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Short-term spikes that skew timing, especially around promos\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46293da5e9d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7e741be0c6f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overlapping triggers across teams that create pile-ons\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a00ab0943720\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b9ce6140308\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Personalize onboarding based on early behaviors\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d03bbcdbebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbf04452d6b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Early behaviors are strong predictors of long-term retention. AI can route customers into different onboarding paths based on what they do in the first session or week.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93e8ec534132\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cad963728bd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c037f5ed01bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"d588f8294b7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define “early success” behaviors that indicate a customer is on track, based on your product’s first value moment\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fd79719c3e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"9faf6bc9aaff\",\"_type\":\"span\",\"marks\":[],\"text\":\"Branch onboarding journeys based on in-app events and milestones, then tailor messaging and in-product guidance accordingly\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ff14f4d96b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca9e8c759c04\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea88fd992b4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1199976fed9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overly complex branching that is hard to maintain\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e7b6ad130ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"33a9a37337e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Messaging that assumes intent without giving customers preference controls\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eac04767f845\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad4f75c331ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Use next best experience recommendations across channels\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"29910e3ba8d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"09246554afdc\",\"_type\":\"span\",\"marks\":[\"e163a6594a46\"],\"text\":\"Next best experience\"},{\"_key\":\"2bf132675d77\",\"_type\":\"span\",\"marks\":[],\"text\":\" recommendations help you choose which message, prompt, offer, or piece of education is most relevant right now, then deliver it across channels.\"}],\"markDefs\":[{\"_key\":\"e163a6594a46\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/next-best-everything-ai-decisioning\"}],\"style\":\"normal\"},{\"_key\":\"04f3f1a0173e\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbce287bac32\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16e65047a1c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3092ece9bb0b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define a library of eligible experiences (education modules, feature prompts, offers, content recommendations)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdcd168aaea3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1467a979336\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use real-time decisioning to select the next best experience based on context, propensity, recency, and prior exposure\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47419874cfd6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c286f81172af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6aece123ca37\",\"_type\":\"block\",\"children\":[{\"_key\":\"a14a4426597e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recommendations that feel disconnected from recent behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b6b4019dd55\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6b233a89535\",\"_type\":\"span\",\"marks\":[],\"text\":\"Missing exclusions, such as recent complaints, refunds, preference changes, or low-intent signals\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49bdacd29d01\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa56370212d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Run AI-assisted experimentation on subject lines, offers, and variants\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e6862c8c45c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae01eff75295\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI can speed up experimentation by generating variants and helping you narrow what to test, then learning from outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bd42f60c0b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"70daf4b0c2d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed6b6fed8ddc\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0c074e08e2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use AI to draft copy variants that follow your brand voice rules, then run structured A/B tests\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cef8dab1ec6\",\"_type\":\"block\",\"children\":[{\"_key\":\"32e4b26c6f85\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use control groups to measure incremental lift, rather than relying only on top-line engagement\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40c72b984505\",\"_type\":\"block\",\"children\":[{\"_key\":\"d570609f2c10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e8286905720\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d9ae0b7e60d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Moving faster than your measurement can support\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02d13d5517f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1fedd3b31eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testing too many variables at once, which makes results harder to interpret\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69a2fbeff1f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"15d688e955c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Use dynamic segmentation and suppression to prevent fatigue\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e9723a0c304b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba6a066f707\",\"_type\":\"span\",\"marks\":[\"01a7f0555006\"],\"text\":\"Dynamic segmentation\"},{\"_key\":\"d9d0ffb63010\",\"_type\":\"span\",\"marks\":[],\"text\":\" updates in real time based on behavior. Suppression keeps your best journeys from turning into message overload.\"}],\"markDefs\":[{\"_key\":\"01a7f0555006\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/guide-to-behavioral-segmentation\"}],\"style\":\"normal\"},{\"_key\":\"3ce824f08067\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1f4c2687cdf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b793b9b973b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e0325510114\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build behavioral segments around engagement level, recency, product usage, and lifecycle stage\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"013c9ab77f60\",\"_type\":\"block\",\"children\":[{\"_key\":\"68c4be0dd1e8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add suppression rules that pause lower-priority messages when fatigue signals appear, or when intent is unclear\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c34987488d33\",\"_type\":\"block\",\"children\":[{\"_key\":\"a08d165e3a7b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b568da89a6eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b37232e460ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Suppression that is too strict, which can hide performance issues\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9cf9d5321394\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5f115c71ebc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Static segments that never refresh, including long-lived “VIP” lists\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a799b8e15446\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7ce28b679be\",\"_type\":\"span\",\"marks\":[],\"text\":\"7. Trigger in-the-moment interventions to unblock value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9013cdeb31cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"20a53697f712\",\"_type\":\"span\",\"marks\":[],\"text\":\"When customers get stuck, speed matters. In-app, push, and web interventions can remove friction while the customer is still engaged.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"239b12203f88\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1797d085c55\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aefaa9eb4708\",\"_type\":\"block\",\"children\":[{\"_key\":\"15d9c91392f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trigger in-app messages when customers hesitate, hit errors, abandon key steps, or loop through help content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23505a040271\",\"_type\":\"block\",\"children\":[{\"_key\":\"14f316842144\",\"_type\":\"span\",\"marks\":[],\"text\":\"Follow up with a coordinated push or email that connects to the same moment and offers a clear next step\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aaa183180be9\",\"_type\":\"block\",\"children\":[{\"_key\":\"174b8842dff9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb318f0c9e89\",\"_type\":\"block\",\"children\":[{\"_key\":\"11215f04695d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Interrupting customers during high-intent tasks\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a345e7ecfe28\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ffe568dcbf9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reusing the same intervention for every blocker, which lowers relevance\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6e1ff96927c\",\"_type\":\"block\",\"children\":[{\"_key\":\"13dc7a535cae\",\"_type\":\"span\",\"marks\":[],\"text\":\"8. Build loyalty and win-back journeys using propensity and recency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ae46fba8af96\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c55e8a7f931\",\"_type\":\"span\",\"marks\":[],\"text\":\"The right retention move depends on how recently someone engaged and how likely they are to return.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad70139ba4f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0015258e69d3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"989f81b311c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"af63b731f395\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create win-back tiers based on recency, prior value, and likelihood to re-engage\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de57ea90c7c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c0bac4f9c25\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tailor incentives and content by tier, with escalating offers only for customers who need them\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c3d77d01ac4\",\"_type\":\"block\",\"children\":[{\"_key\":\"18fb37fcaa76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"436c91948128\",\"_type\":\"block\",\"children\":[{\"_key\":\"64674b0b4dc9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Training customers to wait for discounts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a72fd2b82294\",\"_type\":\"block\",\"children\":[{\"_key\":\"4507e00a9e43\",\"_type\":\"span\",\"marks\":[],\"text\":\"Treating structural churn drivers (price, product fit, availability) like a messaging problem\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5de1ba1c5905\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e62d370a7ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"9. Personalize content using first-party preferences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"90a0b6d892b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae2d9461eedb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization works best when preferences are explicit and respected. First-party data supports relevance without crossing lines.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8b77c0ec9ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dbc21174aa1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82105e161f5c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7c28828b39b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture preferences through onboarding questions, in-app settings, content choices, and message interactions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d879dc074a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6374566b45e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize content blocks, recommendations, and education streams based on those preferences and recent behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e9e4cc40614\",\"_type\":\"block\",\"children\":[{\"_key\":\"95f337e70271\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f305844e016\",\"_type\":\"block\",\"children\":[{\"_key\":\"6187cfb5e45e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Overly direct use of inferred data that can feel intrusive\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64375d72d62d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28ce045046a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Preference data that never refreshes and becomes outdated\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28606f16312d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d151ded261d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"10. Build closed-loop learning into targeting rules\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5a82c505adc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b584d42ac0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Closed-loop learning means outcomes feed back into future decisions, so journeys improve over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"534a77dbb1a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e34dbefc83cd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e0e4ef35f1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"f84705535f3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Feed outcomes such as conversion, repeat engagement, churn, and time-to-value back into segmentation and eligibility logic\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d17807318a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"29736fa1ac8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Review decision rules on a cadence tied to data volume and seasonality\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"192b2dfea563\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8f064bf1bf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54f8f399303a\",\"_type\":\"block\",\"children\":[{\"_key\":\"703cc0bdb6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Optimizing toward proxy metrics that do not map to retention\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"950fe5454cb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"380f6c82b2ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Confusing short-term engagement with long-term value\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da0a176cecf9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa6c6383459e\",\"_type\":\"span\",\"marks\":[],\"text\":\"11. Keep a human in the loop for sensitive retention moments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"66e9c9a3ae4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c678f16b9b7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some moments need judgment and empathy. Human review keeps AI helpful and protects brand authenticity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9d5e75df6d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"46f048353564\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to set up\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36beb35360a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbbfe393bcdc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define scenarios that should route to a human, such as refunds, account access issues, regulated topics, and high-value customers at risk\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"078e939e6a8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7738b68794c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Add approval steps for offers and sensitive copy, and define escalation paths across marketing, product, support, and success\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ccbf6229018\",\"_type\":\"block\",\"children\":[{\"_key\":\"23ea7d9240db\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to watch\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28e06c2b3c3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"876af9129397\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bottlenecks that slow urgent intervention\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71e53c32baf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"12ddf807d5df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unclear ownership that leads to inconsistent customer experiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cefc4eb4eada\",\"_type\":\"block\",\"children\":[{\"_key\":\"93c08a1a9d0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to implement AI retention without over-automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6f4bc94659a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5d4ffb82148\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI can help you move faster. Guardrails are what keep that speed from turning into noise.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d624311df128\",\"_type\":\"block\",\"children\":[{\"_key\":\"61c965f881d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start by deciding how your retention journeys should behave across channels and teams—before you build more triggers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46fdfbabfcc9\",\"_type\":\"block\",\"children\":[{\"_key\":\"011c6b06a1b7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Frequency and prioritization\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c2c75499fd90\",\"_type\":\"block\",\"children\":[{\"_key\":\"09423c43a858\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set contact limits by channel, then set a shared limit across channels. Add a simple priority order so if multiple messages are eligible, the most important one wins and the rest get delayed or suppressed.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f01bc5d018bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c282b22d44e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tone and brand voice\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"7a7cf7d6a667\",\"_type\":\"block\",\"children\":[{\"_key\":\"72998e0d46a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Write down a short set of rules AI has to follow—words to avoid, how direct you want to be, and which claims need review. Keep personalization grounded in customer actions and stated preferences, rather than guesswork.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5efcef71caff\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1d53b3e523c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channel coordination\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9a0c545aa709\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e01596ff0bb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Define what each channel is for in your lifecycle marketing. Email can carry the longer story, in-app can unblock a step, push can nudge at the right moment, and web can reinforce the next action. The goal is one joined-up experience, not four separate campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ab112c3c1f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c12b9e5e961f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Escalation paths\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2d4a1f618ded\",\"_type\":\"block\",\"children\":[{\"_key\":\"42a14fcfa80f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Map what happens after a customer needs help—where the handoff goes, who owns it, and how fast it needs a response. Define the route for common scenarios (billing issue, technical blocker, complaint), and set expectations for follow-up so customers don’t fall into a gap between teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f5e95c638f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5bc96053974\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"When to route to a human\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d07c14ceebc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9b5518c88f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Document the moments that need judgment and empathy—high-value customers at risk, complaints, safety or regulatory issues, and any scenario where getting it wrong damages trust. Build those routes into your journeys so customers are not stuck in loops.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a23f31bc4998\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f0bee699f3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data matters here, too. If you can’t explain why someone received a message, it’s hard to build trust, and it’s hard to troubleshoot what’s working.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"139622c44119\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a7b70f14c48\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mistakes to avoid when using AI for customer retention\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3e933a59f588\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fb6efd13cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI makes it easier to act on customer signals. It also makes it easier to create noise, lose trust, and drift away from your brand voice. These are the most common ways AI retention programs go off track, and what to do instead.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20a0f390a83d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d05d8cf03127\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Over-messaging and spamming with AI\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"774efe31cdda\",\"_type\":\"block\",\"children\":[{\"_key\":\"978041a48511\",\"_type\":\"span\",\"marks\":[],\"text\":\"When AI makes it faster to build journeys, volume creeps up. Customers feel it quickly—more ignores, more opt-outs, and less engagement across every channel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76adcb373205\",\"_type\":\"block\",\"children\":[{\"_key\":\"f31c363d24bc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A better approach\"},{\"_key\":\"b74f47e99c92\",\"_type\":\"span\",\"marks\":[],\"text\":\"—cap frequency, set priorities, and suppress low-value touches when intent is unclear. Treat silence as information, not a cue to send again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0674c7135b5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"44c919d0e08f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Treating AI as “just chatbots”\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"db2cb4400fcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cd62b606180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chatbots can help with support, but retention is shaped by the whole journey—onboarding, in-product guidance, lifecycle nudges, and cross-channel follow-up.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c42ab43b2458\",\"_type\":\"block\",\"children\":[{\"_key\":\"b81f25f0c70e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A better approach\"},{\"_key\":\"67d6f1a24067\",\"_type\":\"span\",\"marks\":[],\"text\":\"—use AI to decide which experience a customer needs next, then deliver it through the right channel. Connect support moments back into your \"},{\"_key\":\"88ffee00b526\",\"_type\":\"span\",\"marks\":[\"5dde62605f92\"],\"text\":\"customer journey orchestration\"},{\"_key\":\"392130a7ab09\",\"_type\":\"span\",\"marks\":[],\"text\":\" so the next message reflects what happened.\"}],\"markDefs\":[{\"_key\":\"5dde62605f92\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/marketing-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"c66d99765a28\",\"_type\":\"block\",\"children\":[{\"_key\":\"907835c4ef26\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Replacing human judgment and empathy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"fc7f114149cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1221e69a47ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention moments can involve frustration, confusion, billing issues, or high-stakes decisions. AI can help triage and personalize, but it shouldn’t be the only decision-maker when the situation is sensitive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2273a5f716ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"21dd09da2636\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A better approach\"},{\"_key\":\"a2cab93d3c01\",\"_type\":\"span\",\"marks\":[],\"text\":\"—keep humans involved for high-risk moments and define what “sensitive” means for your brand and audience. Build clear routing rules so customers reach a person before they hit a dead end.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1334c5aec954\",\"_type\":\"block\",\"children\":[{\"_key\":\"743c0bb065cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Sounding inauthentic or chasing trends that don’t fit your brand voice\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"da996c1e40df\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbd7856669b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers can spot generic automation fast. They also notice when a brand suddenly starts copying a trend, a meme style, or a tone that doesn’t match the relationship.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfb045715192\",\"_type\":\"block\",\"children\":[{\"_key\":\"846858dc79dc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A better approach\"},{\"_key\":\"6d45d98902d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"—keep personalization grounded in customer context and stated preferences. Use brand voice rules and review flows for high-visibility messages, especially around retention and win-back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6672cc6a1834\",\"_type\":\"block\",\"children\":[{\"_key\":\"3942e49a871b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Using AI outputs without measurement and iteration\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5f19ffa8055f\",\"_type\":\"block\",\"children\":[{\"_key\":\"16dd9cb658be\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI doesn’t remove the need for measurement. Without control groups and clear outcomes, it’s easy to mistake activity for impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fddbedc04e28\",\"_type\":\"block\",\"children\":[{\"_key\":\"b93d3a9645cc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A better approach\"},{\"_key\":\"46b93e375af7\",\"_type\":\"span\",\"marks\":[],\"text\":\"—measure incremental lift versus a control group where possible, then iterate based on retention outcomes like repeat usage, renewal, and churn rate, rather than engagement metrics alone.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a2abbe6425\",\"_type\":\"block\",\"children\":[{\"_key\":\"94b329f8edcc\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI customer retention use cases by lifecycle stage\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f75c76cde567\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0daebd02b1d\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI retention gets easier to plan when you map it to lifecycle moments. A simple framework helps teams stay focused—signal → decision → journey → metric.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb62b1a9afc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a381551f939\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"432363ecd131\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b6edbd6a34c\",\"_type\":\"span\",\"marks\":[],\"text\":\"In onboarding, AI customer retention helps people reach their first real value milestone faster.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"990c331a0900\",\"_type\":\"block\",\"children\":[{\"_key\":\"4273a7b63345\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Signal\"},{\"_key\":\"d8716b023519\",\"_type\":\"span\",\"marks\":[],\"text\":\": Signup source, first-session behaviors, skipped steps, early feature usage\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ab6b258a5b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c3ede5e02c5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision\"},{\"_key\":\"2eabf28efdc5\",\"_type\":\"span\",\"marks\":[],\"text\":\": Which onboarding path, content, and channel sequence fits this customer\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06cbc0d70a11\",\"_type\":\"block\",\"children\":[{\"_key\":\"77ceb7985f2f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey\"},{\"_key\":\"57bbb272ffb7\",\"_type\":\"span\",\"marks\":[],\"text\":\": Guided in-app steps, triggered education, reminders, and preference capture\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e575c460db3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7026fbc9f3f7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"},{\"_key\":\"3cf0697dea9a\",\"_type\":\"span\",\"marks\":[],\"text\":\": Time-to-value, activation rate, onboarding completion, early retention\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b7adad0fb14\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c3dfc244a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"15d0f877f508\",\"_type\":\"block\",\"children\":[{\"_key\":\"28f174609240\",\"_type\":\"span\",\"marks\":[],\"text\":\"In activation, AI prioritizes the next best action that’s linked to long-term engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0784c25b5710\",\"_type\":\"block\",\"children\":[{\"_key\":\"378978a2f145\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Signal\"},{\"_key\":\"e7ee17fd9ef1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Repeat sessions, depth of usage, feature adoption, friction points\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62fe6a2745b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"feaaf66d585d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision\"},{\"_key\":\"9df9d5ac348b\",\"_type\":\"span\",\"marks\":[],\"text\":\": Which action to prompt next, and when\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9949e611fba\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfbc4f417579\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey\"},{\"_key\":\"e1413b693711\",\"_type\":\"span\",\"marks\":[],\"text\":\": In-app prompts, push reminders, contextual email support, and help content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e0db3007852\",\"_type\":\"block\",\"children\":[{\"_key\":\"91246e607e54\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"},{\"_key\":\"d5bffd2fa696\",\"_type\":\"span\",\"marks\":[],\"text\":\": Feature adoption, session frequency, activation milestone completion\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad73cd2cee03\",\"_type\":\"block\",\"children\":[{\"_key\":\"288cecaf7de8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b6f718b8fb00\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f05c1e3ff51\",\"_type\":\"span\",\"marks\":[],\"text\":\"In engagement, AI helps with relevance, timing, and message selection across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64832cc1c1ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"e24d81e83786\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Signal\"},{\"_key\":\"8447252cf68d\",\"_type\":\"span\",\"marks\":[],\"text\":\": Recency, preferences, content interaction, purchase or usage patterns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3b49d88dcca\",\"_type\":\"block\",\"children\":[{\"_key\":\"a47793f05cf5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision\"},{\"_key\":\"d4755f67331f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Next best experience, channel choice, and message priority\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05d3a2bfe856\",\"_type\":\"block\",\"children\":[{\"_key\":\"f58605fa6f6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey\"},{\"_key\":\"85840ef44dd1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Personalized content, cross-channel journeys, dynamic suppression\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b8decc1f01d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3de84c820cf9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"},{\"_key\":\"b9086308292c\",\"_type\":\"span\",\"marks\":[],\"text\":\": Engagement frequency, repeat usage, repeat purchase, LTV trend\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba88873266f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"74247a0aa8b8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Renewal and repurchase\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e7a1b49e2c9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcb2380daba4\",\"_type\":\"span\",\"marks\":[],\"text\":\"At renewal or repurchase, AI helps identify the right intervention before a customer starts drifting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dda15696a24f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b37a226b373b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Signal\"},{\"_key\":\"05b46643018a\",\"_type\":\"span\",\"marks\":[],\"text\":\": Usage decline, renewal window, price sensitivity, support signals\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"90380aa7d4f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a69166174e1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision\"},{\"_key\":\"9755e24c43b6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Whether to educate, incentivize, escalate, or hold back\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5618a65c54e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1810d06de4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey\"},{\"_key\":\"62c03d4195c0\",\"_type\":\"span\",\"marks\":[],\"text\":\": Renewal education, plan guidance, reminders, targeted offers, and human routing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e8c057b4dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"fba6fd939960\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"},{\"_key\":\"9d8e856cb25f\",\"_type\":\"span\",\"marks\":[],\"text\":\": Renewal rate, repurchase rate, expansion rate, retention rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c1af7a844c66\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a76822de0c7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Churn prevention\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"14fc6906b359\",\"_type\":\"block\",\"children\":[{\"_key\":\"576b4bce3e2f\",\"_type\":\"span\",\"marks\":[],\"text\":\"For predictive churn prevention, AI identifies risk patterns early and triggers journeys that address the likely cause.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"10f35cca0562\",\"_type\":\"block\",\"children\":[{\"_key\":\"709e9e17ef49\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Signal\"},{\"_key\":\"c96f1aeeffb7\",\"_type\":\"span\",\"marks\":[],\"text\":\": Engagement drop-offs, repeated failures, negative sentiment, inactivity\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a6f5ef304e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6fe44707341\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision\"},{\"_key\":\"863e690cac5e\",\"_type\":\"span\",\"marks\":[],\"text\":\": Which playbook fits the risk driver, and what to suppress\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cd8ef46f218\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c3f4479d707\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey\"},{\"_key\":\"4ece04e976b3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Unblock flows, support routing, education, and win-back sequencing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71283e6e4d85\",\"_type\":\"block\",\"children\":[{\"_key\":\"53a84c5bae0e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"},{\"_key\":\"d20605dbb944\",\"_type\":\"span\",\"marks\":[],\"text\":\": Churn rate, save rate, lift vs. control, reduced time-to-recovery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7092b985df81\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e0c2f5424da\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Win-back\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fba2c3e1f6e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dc79748d267\",\"_type\":\"span\",\"marks\":[],\"text\":\"In win-back, AI prioritizes customers most likely to return and tailors the experience based on recency and prior value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abb4b033ee89\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcf779a52435\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Signal\"},{\"_key\":\"fb1ff6531ff3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Time since last activity, prior value, last-touch outcomes, channel permissions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6697d7dadac1\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cf50beb3ccf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Decision\"},{\"_key\":\"bdc507c0ecf3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Whether to re-engage, what to offer, and what channel to use\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bde76ca7dee5\",\"_type\":\"block\",\"children\":[{\"_key\":\"137f2144c0f5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey\"},{\"_key\":\"4d8ced4cf019\",\"_type\":\"span\",\"marks\":[],\"text\":\": Staged win-back, tailored incentives, preference refresh, and content reintroduction\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d38004a565b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a35cb2ff4e8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"},{\"_key\":\"58959ac2b091\",\"_type\":\"span\",\"marks\":[],\"text\":\": Reactivation rate, repeat engagement, incremental revenue, restored retention\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"19dbffea609d\",\"_type\":\"block\",\"children\":[{\"_key\":\"38fad3eb8c62\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to measure AI-driven retention\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a9224e485811\",\"_type\":\"block\",\"children\":[{\"_key\":\"f81d6ab40736\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI-driven retention strategies should earn their place by changing customer behavior in ways that matter.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1bc65d9322e\",\"_type\":\"block\",\"children\":[{\"_key\":\"699797214202\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with a small set of core metrics, then add supporting diagnostics as needed:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bec20f17f2f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c3f3393786e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retention rate and churn rate\"},{\"_key\":\"c5fe61fbcef9\",\"_type\":\"span\",\"marks\":[],\"text\":\": Break these down by cohort and lifecycle stage so you can see where AI is helping, and where customers still drop.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60e0d57e47d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b948c87743ec\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Repeat purchase or repeat usage\"},{\"_key\":\"d8c6508826a8\",\"_type\":\"span\",\"marks\":[],\"text\":\": Proof customers are choosing to come back, not just opening messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3f5dbe10070\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba03c958c348\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"LTV\"},{\"_key\":\"b3b3087f54b6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Longer-term value impact, especially when you compare groups exposed to AI-driven journeys with groups that aren’t.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8df2e018e22\",\"_type\":\"block\",\"children\":[{\"_key\":\"65269dd945c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Time-to-value\"},{\"_key\":\"7349b0f86393\",\"_type\":\"span\",\"marks\":[],\"text\":\": A strong leading indicator. Customers who reach value faster tend to stick around longer.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95d8db369d44\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf431385eae2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engagement frequency\"},{\"_key\":\"5f03c4c5921e\",\"_type\":\"span\",\"marks\":[],\"text\":\": Useful when it maps to value, such as sessions, feature usage, purchases, or content consumption.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e0d1cc7efe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdc13342fcce\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Incremental lift vs. control\"},{\"_key\":\"f1c50d861f24\",\"_type\":\"span\",\"marks\":[],\"text\":\": The cleanest way to separate correlation from causation. It tells you what changed because of the journey, not what would have happened anyway.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"695adf0a5a99\",\"_type\":\"block\",\"children\":[{\"_key\":\"59bb23399e56\",\"_type\":\"span\",\"marks\":[],\"text\":\"Where you can, use holdouts. If that’s not realistic, use stepped rollouts or matched cohorts so you can still estimate impact with credibility.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37b540ac0b43\",\"_type\":\"block\",\"children\":[{\"_key\":\"45ffe19361f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Will AI revolutionize customer retention?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b745b7735c1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b458dd7a30b\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI will change customer retention because it helps teams make smarter decisions faster across the customer lifecycle. The gains won’t come from scaling for the sake of it. They’ll come from using AI to stay relevant, respect consent, and coordinate journeys across channels so customers get a consistent experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84dbc8d9e9de\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc8f2dc24318\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brands that benefit most will treat AI like a system—solid first-party data, clear guardrails, and ownership for what happens when a customer is frustrated, confused, or at risk of leaving.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffa88d45aa2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6439f2a346c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"See how Braze helps teams use AI to improve retention with real-time decisioning and cross-channel journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3629694f882c\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"faf2b17ce684\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"c35cddcc-7a83-406e-b62c-fa5f060e00e3\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention \"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retenção \"},{\"_key\":\"es\",\"_type\":\"internationalizedArrayStringValue\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Fidélisation\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"リテンション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"리텐션\"},{\"_key\":\"de\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"retention\"}},{\"_id\":\"imported-craft-489\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI and Machine Learning\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA et machine learning\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA e machine learning\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AIおよび機械学習\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI 및 머신 러닝\"}],\"slug\":{\"current\":\"ai-and-machine-learning\"}}],\"useCases\":[{\"_id\":\"imported-craft-480\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retention\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Rétention\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retenção\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"リテンション\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"유지\"}],\"slug\":{\"current\":\"retention\"}}]},\"faqs\":{\"heading\":\"Customer retention FAQs\",\"items\":[{\"_key\":\"93dffade6216\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"a906a03eaeb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f54963fb703\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI customer retention is using AI to help reduce churn and increase repeat engagement by spotting churn risk early, tailoring lifecycle experiences, and choosing better moments to reach out across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05ed47c113c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa37e24503e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What is AI customer retention?\"},{\"_key\":\"f7dddf6cdfda\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"31b5cf62bb24\",\"_type\":\"block\",\"children\":[{\"_key\":\"00a54f7d9fa7\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI improves customer retention rates by using behavioral and preference signals to pick more relevant messages and experiences, then triggering them at moments that support onboarding, activation, engagement, and renewal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4411bb38485\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff4718af5ab1\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does AI improve customer retention rates?\"},{\"_key\":\"2d1299477b24\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"19d817ee2532\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc15856e23de\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best AI tactics to increase customer retention include predicting churn risk and triggering proactive journeys, selecting a next best experience across channels, using suppression to prevent fatigue, and feeding results back into targeting rules.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12e31da2e45a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8ed5e15ad6c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What are the best AI tactics to increase customer retention?\"},{\"_key\":\"2445ac219133\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"891961d3c39b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f17db87067bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI can personalize retention journeys without feeling creepy by relying on first-party preferences, staying close to recent customer actions, and giving customers control over frequency, channels, and content.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"80247afe2b9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f5cfd3d6e36\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How can AI personalize retention journeys without feeling creepy?\"},{\"_key\":\"9325a82948f0\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"9e9b4774d6b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a8584983784\",\"_type\":\"span\",\"marks\":[],\"text\":\"The biggest mistakes to avoid when using AI for customer retention include over-messaging, treating AI as “just chatbots,” removing human judgment from sensitive moments, chasing trends that don’t fit your brand voice, and skipping measurement and iteration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3200ccfde72b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4dc8d3d1edc\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What are the biggest mistakes to avoid when using AI for customer retention?\"},{\"_key\":\"a7a6507b6d19\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"5d9efbce2eea\",\"_type\":\"block\",\"children\":[{\"_key\":\"327a9939ad54\",\"_type\":\"span\",\"marks\":[],\"text\":\"You do not need predictive analytics to use AI for retention. Many teams start with engagement signals, behavioral segmentation, and testing, then add churn prediction as their data and measurement mature.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b9419650275\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a4ce0a03833\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Do you need predictive analytics to use AI for retention?\"},{\"_key\":\"d7bf915f1893\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"87bf95b500a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a243cdac864\",\"_type\":\"span\",\"marks\":[],\"text\":\"You measure ROI from AI-driven retention by tying programs to outcomes like retention rate, churn rate, repeat purchase, LTV, and time-to-value, then validating impact with holdouts or other incremental lift methods.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41aa3431d822\",\"_type\":\"block\",\"children\":[{\"_key\":\"e91171ea9bfd\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How do you measure ROI from AI-driven retention?\"}]},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"3D render of a purple brain surrounded by communication, idea, and notification icons.\",\"asset\":{\"_ref\":\"image-7a69893d474411c9f3862bc3a27500140ae3c71d-1920x1080-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":true,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-03-04T16:22:43.772Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bef7dc7f468091d3ee5cc1c4c57390db949bbdea-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"AI customer retention helps teams spot churn risk, personalize journeys, and time messages better. Get tactics, guardrails, and metrics to prove impact.\",\"pageTitle\":\"AI Customer Retention Strategies | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-customer-retention\"}},\"showTableOfContents\":true,\"title\":\"AI customer retention: Strategies, tactics, and mistakes to avoid\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2024-05-08T01:04:21Z\",\"_id\":\"imported-craft-6149\",\"_rev\":\"Zzv0hL3xKYdBQQ7bGxnao3\",\"_system\":{\"base\":{\"id\":\"imported-craft-6149\",\"rev\":\"IcehxRazEtRiv5p92RiS92\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-27T21:02:14Z\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Team\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"9020a79d75f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe5160351950\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data is information a brand collects directly from its own audiences across its owned touchpoints. That includes website and app activity, purchase history, email engagement, customer support interactions, loyalty program activity, and transaction data collected with consent.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"902b730769a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"88b5a583834c\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, first-party data matters because customers expect personalized, consistent, real-time experiences, and those moments depend on high-quality customer data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"218e0594381f\",\"_type\":\"block\",\"children\":[{\"_key\":\"10b40b0b1b7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"As expectations rise and third-party signals fall away, first-party data can give teams a foundation for understanding customer behavior, building customer profiles, and generating audience insights they can act on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cf6f5378281\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbbd6d2bc35a\",\"_type\":\"span\",\"marks\":[],\"text\":\"The better your first-party data, the more \"},{\"_key\":\"064f9f58427c\",\"_type\":\"span\",\"marks\":[\"d6948ffab8c9\"],\"text\":\"data agile\"},{\"_key\":\"c23bde1b9375\",\"_type\":\"span\",\"marks\":[],\"text\":\" you can be too—getting the right data into the right systems, fast enough to power relevant customer experiences across channels.\"}],\"markDefs\":[{\"_key\":\"d6948ffab8c9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-right-data-where-you-need-it/\"}],\"style\":\"normal\"},{\"_key\":\"4e5dc7e263fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4761e9059751\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"TL;DR\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09aa6f843cf8\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcf0bb84f827\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data is information collected by brands directly from their own customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45c70a8b0f0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e3f3113046b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding first-party data\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0a7af5cfa92d\",\"_type\":\"block\",\"children\":[{\"_key\":\"98170eae769a\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data is information you collect directly from your audience through your own channels and touchpoints. It reflects actual customer behavior based on how people interact with your brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bf3f356d717\",\"_type\":\"block\",\"children\":[{\"_key\":\"792aa0d30254\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can collect first-party data from sources like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef72a3d9e10d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae44b5a4fdf8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your website and mobile app\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"006b145b8560\",\"_type\":\"block\",\"children\":[{\"_key\":\"457f69f250b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email, SMS, push, and in-app engagement\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5107b8b6ade\",\"_type\":\"block\",\"children\":[{\"_key\":\"5250df13f0f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Purchases, subscriptions, renewals, and returns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d013f8e2457\",\"_type\":\"block\",\"children\":[{\"_key\":\"34c2b6a9cd59\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty and membership activity\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64acf4a12a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"bad5e9960a31\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer support interactions and feedback\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"429d7693a767\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e914fc2d098\",\"_type\":\"span\",\"marks\":[],\"text\":\"Account activity and opt-in status\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cff231e4e797\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7722c50db57\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because it's collected directly with customer consent and knowledge, first-party data is more reliable and builds trust while supporting personalization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b39c4a296720\",\"_type\":\"block\",\"children\":[{\"_key\":\"373136903097\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why is first-party data important?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6ff2ab9fc633\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbcdb88a0325\",\"_type\":\"span\",\"marks\":[\"4d8e6913c505\"],\"text\":\"First-party data\"},{\"_key\":\"3cc769ef7076\",\"_type\":\"span\",\"marks\":[],\"text\":\" is important because it gives marketers a direct line to customer behavior and preferences. Without it, teams end up filling gaps with assumptions, which can drag down engagement and make it harder to build durable customer relationships.\"}],\"markDefs\":[{\"_key\":\"4d8e6913c505\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/cxc-london-first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"ece10e92a0ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"054ae33cc995\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are two reasons first-party data has become non-negotiable:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14e5ef0bf2a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c6169b3db4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The decline of third-party cookies and identifiers: As browsers and platforms restrict tracking, third-party signals become less dependable for audience building, attribution, and activation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc138d40e175\",\"_type\":\"block\",\"children\":[{\"_key\":\"382c46c364de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reliable inputs for personalization and AI: Personalization and AI rely on accurate customer profiles and audience insights. First-party data reflects real customer interactions, which supports more relevant customer experiences across channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37750fbb3fb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"904e6e46aba7\",\"_type\":\"span\",\"marks\":[],\"text\":\"What’s the difference between first-party data, second-party data, third-party data, and zero-party data?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d405aa5daccd\",\"_type\":\"richImage\",\"alt\":\"Four-panel diagram defining zero-party, first-party, second-party, and third-party data.\",\"asset\":{\"_ref\":\"image-0dd731bd0acbbb95a3723036afb5915686a584f2-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"404db685b631\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7a16b14c0d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"These terms describe where data comes from, and how directly it’s tied to a customer relationship.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"631e5d17ba9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed93188faea6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"First-party data\"},{\"_key\":\"e6c4a00c86af\",\"_type\":\"span\",\"marks\":[],\"text\":\" is collected by your brand through your own channels and direct interactions. It reflects how people engage with your experiences, and it can include behavioral, transactional, and engagement data tied to known or anonymous users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8829b423369\",\"_type\":\"block\",\"children\":[{\"_key\":\"869e9e9b5318\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Second-party data\"},{\"_key\":\"75207afb65b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" is someone else’s first-party data that you access through a direct partnership. For example, a publisher may share audience segments with an advertiser, or a brand may share data with a retail partner as part of a co-marketing agreement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c106bb5c798b\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e1b91c4570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Third-party data \"},{\"_key\":\"5f6fa657b074\",\"_type\":\"span\",\"marks\":[],\"text\":\"is aggregated by an external provider from multiple sources, then sold or licensed. Because it’s collected indirectly, it’s often less transparent, harder to validate, and less durable as rules and platform changes limit tracking.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2e785059a23\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9977a40df8f\",\"_type\":\"span\",\"marks\":[\"ffd201c3ea62\",\"strong\"],\"text\":\"Zero-party data\"},{\"_key\":\"ae908bace8bd\",\"_type\":\"span\",\"marks\":[],\"text\":\" is information a customer intentionally shares, like preferences, product interests, or goals. It's typically captured through preference centers, quizzes, surveys, and interactive experiences where the value exchange is explicit.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ffd201c3ea62\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-is-zero-party-data\"}],\"style\":\"normal\"},{\"_key\":\"a86a809c8d75\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cd04ee56d1d\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data is the most durable category because it comes from direct engagement and can be collected with clear consent and stronger governance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"536ef0abef7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b050c605c7d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefits of first-party data\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7dfac9c5c32d\",\"_type\":\"block\",\"children\":[{\"_key\":\"334a09270974\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data offers several key benefits that can significantly improve your marketing efforts:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf005516774c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb3763bf7716\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. More relevant customer engagement\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c3a16c7b3bbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"42dbb65a49d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data comes from direct interactions with your brand, making it more reliable than aggregated or inferred data. You can segment audiences with precision, identify high-value customers, and understand preferences based on actions rather than assumptions. A streaming service suggests unwatched content based on viewing history. An eCommerce store surfaces products that complement past purchases. This relevance increases click-through rates, conversions, and customer satisfaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a64d19ec4d34\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3aa19972b0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Better marketing efficiency\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e76f3207ad61\",\"_type\":\"block\",\"children\":[{\"_key\":\"0da8011a72aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify which channels and campaigns generate actual results by tracking performance against customer behavior. Shift budget toward tactics that drive conversions, suppress audiences who've already purchased, and stop investing in strategies that don't deliver measurable returns. First-party data helps you build and refresh audiences using real-time engagement signals, reducing wasted spend on paid media and improving overall ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55c2a3f2c7e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d4c5f049194\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Stronger customer trust and retention\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ed2b48f411b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b95b8ae86c95\",\"_type\":\"span\",\"marks\":[],\"text\":\"When collection is transparent and customers see the value—faster checkouts, better recommendations, fewer irrelevant messages—they're more willing to engage. This foundation of trust strengthens relationships, reduces churn, and increases lifetime value. Brands that prioritize transparency in their data practices report stronger customer retention and higher lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d2d3affb4e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9436ad382c78\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Clearer attribution and optimization\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f6d2e69775ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7ec8080d4b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track customer journeys using data you control. Understand which touchpoints influence decisions, measure campaign impact accurately, and optimize based on verified outcomes rather than estimated attribution. Activate data in real time to send timely messages—abandoned cart reminders within minutes, welcome series triggered immediately after sign-up, or re-engagement campaigns based on recent inactivity. This responsiveness creates momentum and keeps customers moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a39cbfb8d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea25764c41b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to collect first-party data\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"949f2b21d4e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e73839f8920\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collecting first-party data requires transparency and mutual value. When customers understand what you're collecting and how it benefits them—personalized recommendations, smoother experiences, relevant content—they share willingly. This consent-first method creates a unified approach and builds trust as well as delivering accurate data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e57c5288ef4b\",\"_type\":\"richImage\",\"alt\":\"Data Unification graphic showing a central data import setup screen connected to various data sources and user personas.\",\"asset\":{\"_ref\":\"image-595ff2af25dfafbe4061e0dcbc29c36bb53bf535-2400x1258-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b9e8a5ed3584\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc54a5f30d92\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before collecting data:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"859f4b6fc7d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"460d37d17442\",\"_type\":\"span\",\"marks\":[],\"text\":\"Regularly update and clean your database to maintain accuracy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3bb54fd4a17\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad891ffe09a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Obtain explicit consent and follow GDPR and CCPA requirements\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88c378577c09\",\"_type\":\"block\",\"children\":[{\"_key\":\"78abba806493\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrate data sources through direct connections to your data warehouse and digital properties\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dded5f6f98d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d44d6fffd864\",\"_type\":\"span\",\"marks\":[],\"text\":\"Four steps of first-party data collection\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"962e7284ff9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6988c9444f51\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Your owned digital platforms\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"39ad30cfe20a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd0fe7876d9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your website, mobile app, and product track user behaviors like page views, click-through rates, session duration, and feature usage. This data reveals preferences and patterns that inform relevant marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dba230372c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"443fbb3ea731\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Direct customer interactions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9be7b5bb5dab\",\"_type\":\"block\",\"children\":[{\"_key\":\"2af199e76898\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capture behavioral data from customer touchpoints like account creation, login frequency, feature usage, and support interactions. Track how customers engage with your emails, push notifications, and in-app messages to understand communication preferences and response patterns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3c066080106\",\"_type\":\"block\",\"children\":[{\"_key\":\"23261622489e\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Transaction and commerce data\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a0f9b605fec5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee490ab5909a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track purchase histories, order frequencies, average order values, and product returns. This behavioral data powers personalized product recommendations and targeted promotions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f110adc1e135\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54ecbb1b7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Social media and community engagement\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4d04a7db4f8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7a33bbc8edd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect your social platforms with your website to collect data on likes, shares, comments, and engagement patterns. This helps refine your social strategy based on actual audience response.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d744d6d50954\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dd2d762df12\",\"_type\":\"span\",\"marks\":[],\"text\":\"How a well-executed first-party data strategy can enhance your marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"76f46e6ddf2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfdc367bc7c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data's true power emerges when you activate it across every customer touchpoint. The brands seeing the strongest results use their data to orchestrate connected experiences—coordinating messages across email, push notifications, SMS, in-app, and more based on real-time customer behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24724abf64ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0cd94351c94\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here's how leading marketers turn first-party data into cross-channel engagement that drives results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"744bdeb5febb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6b1d0b9eb81\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization of web and mobile experiences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6169aa788c92\",\"_type\":\"block\",\"children\":[{\"_key\":\"5125f39cebd8\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data transforms generic browsing into relevant experiences tailored to individual preferences and behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94e9a5de6bb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"864718e5baec\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Product recommendations based on purchase history\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d73375e1925d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c85a4efea669\",\"_type\":\"span\",\"marks\":[],\"text\":\"Show customers complementary products based on what they've already bought. Someone who purchased running shoes sees matching athletic wear during their next visit. This approach gives the customer the right products at the right moment, increasing average order value without feeling pushy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7aa0b0b10152\",\"_type\":\"block\",\"children\":[{\"_key\":\"b05a59c3b232\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Dynamic content across channels\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"ec4538b52030\",\"_type\":\"block\",\"children\":[{\"_key\":\"c18447c51439\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize messages across email, push, and in-app based on individual behavior. A travel app sends destination recommendations via email, follows up with flight deal notifications, and displays personalized trip planning in-app—all coordinated around each customer's search and booking history. This creates a cohesive experience that feels responsive, not repetitive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7f29e396053\",\"_type\":\"block\",\"children\":[{\"_key\":\"efbe8c5251df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Advertising\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cc786a34510c\",\"_type\":\"block\",\"children\":[{\"_key\":\"562b3ed66f9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data makes paid media more precise and cost-effective by targeting the audiences most likely to convert.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc39c999a84e\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbb458ce5d07\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Retargeting campaigns\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2490b20128d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c03cfcc59aa5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retarget customers who browsed specific products but didn't purchase by syncing behavioral segments to platforms like Facebook and Google. Coordinate these ads with email reminders to reinforce the message across channels, turning interest into action without wasting spend on customers who already converted.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"321769a755c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3784fc632c19\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Lookalike audience targeting\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"eab315d071af\",\"_type\":\"block\",\"children\":[{\"_key\":\"abab65473af5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build lookalike audiences based on your highest-value customers—those with strong purchase frequency and lifetime value. A meal kit service, for example, can reach new prospects who mirror their most engaged subscribers, reducing acquisition costs while improving conversion rates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d248760b984\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3f464b42560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer retention\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9517897e1a99\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d12a1cb1bef\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data helps you identify at-risk customers and re-engage them before they churn.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c29fe8ff5f1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"05bae81157ea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Personalized loyalty programs\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"0d12bf796f88\",\"_type\":\"block\",\"children\":[{\"_key\":\"d996c9e01489\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create targeted loyalty journeys based on purchase history and engagement patterns. A coffee chain automatically rewards a customer's fifth purchase with a free drink offer via push notification. If unredeemed after a week, a follow-up email with a bonus offer drives them back. This strengthens habit formation and increases visit frequency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cb408293401\",\"_type\":\"block\",\"children\":[{\"_key\":\"838c574998b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Churn prevention campaigns\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6f3913f1a04f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fd46c9a7a0c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify customers who haven't purchased in 60 days and re-engage them with automated journeys that start with personalized email, escalate to push notifications with special discounts, and finish with SMS offers for free shipping. Each touchpoint reflects their preferences and favorite categories, making the outreach feel relevant rather than desperate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fce1be2db843\",\"_type\":\"block\",\"children\":[{\"_key\":\"d607f5734f0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improved user experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fa15cb7a37a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc22a70f3080\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data allows you to personalize every interaction, creating smoother, more intuitive experiences that keep customers engaged.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea8659da76da\",\"_type\":\"block\",\"children\":[{\"_key\":\"8530d0017d11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Personalized onboarding flows\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"418849495b7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0b372f1d3f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tailor onboarding based on preferences collected during sign-up. A language-learning app adjusts the first session for someone learning \\\"Spanish for travel\\\" to feature relevant vocabulary instead of generic lessons. Follow-up emails with personalized study tips and push reminders to complete their first lesson keep momentum going, boosting first-week engagement and long-term retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1662c6e471d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"20a6436f6e67\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Adaptive interface experiences\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c59283498747\",\"_type\":\"block\",\"children\":[{\"_key\":\"b73093418096\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adjust what customers see based on browsing behavior. A fashion retailer's app notices frequent handbag views and highlights new arrivals in that category on the homepage. When the customer abandons their cart, coordinated push and email messages showcase a limited-time offer on their selected item. This reduces friction and increases conversion without manual intervention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37d6050be822\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b4416349c9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"User acquisition\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"76a16decc435\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff23aadfe890\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data helps you identify and reach high-potential prospects across multiple channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac3d3bd1157c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a546c2b2bf45\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Personalized referral programs\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9422ba17d01a\",\"_type\":\"block\",\"children\":[{\"_key\":\"556b1122d3d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segment customers by engagement and purchase frequency to create tailored referral incentives. Weekly orderers receive a \\\"Give $20, Get $20\\\" offer via email and in-app, while occasional customers get a double-reward to encourage both referrals and their own re-engagement. Automated follow-ups for those who haven't shared yet increase participation and boost customer lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd10a7cb7356\",\"_type\":\"block\",\"children\":[{\"_key\":\"eac2034b84f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Cross-channel acquisition journeys\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"de148d680081\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cf77332caa5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guide new users toward conversion with coordinated free trial campaigns across email, push, and SMS. Start with an email highlighting premium features. If they don't sign up, a push notification reminds them of the offer. Still hesitant? An SMS with a first-month discount closes the deal. This multi-touch approach increases sign-up rates while the engagement data refines future acquisition efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a422add330ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4b0b3626d65\",\"_type\":\"span\",\"marks\":[],\"text\":\"A/B/n testing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3505021cbecc\",\"_type\":\"block\",\"children\":[{\"_key\":\"867d47ea1fc5\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data enables you to experiment with different approaches and optimize based on what actually drives results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"221815d1beb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea53c65be169\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Message content optimization\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"780b69cd075b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5777d7cc42df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Test messaging elements—tone, CTA placement, imagery—to discover what resonates. A meditation app compares \\\"Feeling stressed? Take a deep breath\\\" versus \\\"Your daily moment of calm is ready\\\" in push notifications. The softer tone drives higher open rates and session completions, insights that then improve performance across email and in-app messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9fc43cc6854\",\"_type\":\"block\",\"children\":[{\"_key\":\"41908ad63bea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Channel performance testing\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"abb8cd6eda71\",\"_type\":\"block\",\"children\":[{\"_key\":\"13293d33c328\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compare communication channels to identify the most effective approach. A grocery delivery app tests re-engaging inactive users with push notifications offering \\\"10% off\\\" versus in-app messages promoting \\\"free delivery.\\\" Push drives more reactivations while in-app increases average order value, allowing the brand to optimize future marketing campaigns based on specific goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9bcfcce5f3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e379c885f6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"96aefa882e13\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b19ad9138f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning uses first-party data to make 1:1 choices about the experience each customer receives next, optimizing decisions like message, offer, channel, timing, and frequency based on real customer responses.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"991def72f217\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf0010331da8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 1: Offer selection that adapts to each customer\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"483e2da8312b\",\"_type\":\"block\",\"children\":[{\"_key\":\"91d2e4f52a83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of picking one offer for everyone in a segment, use AI decisioning to test multiple offer options and learn which one each person is most likely to engage with. A retail or subscription brand can rotate offers across customers, then automatically favor the option that drives the outcome you care about, like conversions, renewals, or repeat purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c248f953e41\",\"_type\":\"block\",\"children\":[{\"_key\":\"deb5364af07c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case 2: Coordinated channel, timing, and frequency decisions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f873da33de03\",\"_type\":\"block\",\"children\":[{\"_key\":\"8669961c2173\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use first-party engagement signals to decide how a customer should be contacted next, and when. For example, if someone regularly clicks email but ignores push, the experience can shift toward email-first outreach, with fewer interruptions elsewhere. Over time, the model learns which combinations drive results while staying aligned with consent and channel preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"675d72cba555\",\"_type\":\"ctaBar\",\"ctas\":[{\"_key\":\"f8502dc22f9c\",\"_type\":\"localCta\",\"buttonSize\":\"sm\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Learn more about Braze\",\"formSettings\":{\"redirectSettings\":{\"shouldRedirectOnSubmit\":false}},\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"},\"type\":\"link\"}]},{\"_key\":\"58b36d859a7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"919667855f08\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data examples\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"29d9a5c8bfec\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bb026e50415\",\"_type\":\"span\",\"marks\":[],\"text\":\"When brands activate first-party data strategically, the results speak for themselves. Here are three companies that turned customer insights into measurable business impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b281602d43d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"1641f9a33ac5\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-class strategy: ClassPass boosts conversions and saves time with smarter ad targeting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fa2d339f6446\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b7891095f81\",\"_type\":\"span\",\"marks\":[\"1b6ca6cc92c5\"],\"text\":\"ClassPass\"},{\"_key\":\"98218623fa98\",\"_type\":\"span\",\"marks\":[],\"text\":\" connects fitness enthusiasts with classes and wellness experiences through a single subscription app. As they scaled, they needed a way to optimize marketing spend and create more cohesive customer acquisition campaigns.\"}],\"markDefs\":[{\"_key\":\"1b6ca6cc92c5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/classpass-case-study\"}],\"style\":\"normal\"},{\"_key\":\"01ecff9cba7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae040f374f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"290730917e80\",\"_type\":\"block\",\"children\":[{\"_key\":\"17fc044a26ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"ClassPass's process for targeting paid social ads was manual and time-consuming. The team spent hours each week creating static audience lists for Facebook, Google, and TikTok, leaving room for errors and missed opportunities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85f680e32313\",\"_type\":\"richImage\",\"alt\":\"A workflow diagram branching to Facebook, Google, and TikTok, next to a mobile phone screen displaying a ClassPass ad overlaid on a video within a social media app.\",\"asset\":{\"_ref\":\"image-4a54b665a0510b37b9f6d97c18da4bd1eb9a6216-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"45771adfa421\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab26576d5820\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b4f8b7f477d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"da4e56c228af\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze Audience Sync, ClassPass automated how they synced real-time customer behavior and first-party data with their paid social platforms. This eliminated manual processes and dynamically refined audience targeting based on actual customer actions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af0b29b09772\",\"_type\":\"richImage\",\"alt\":\"Title \\\"By the Metrics\\\" with two circles showing: \\\"2% Lift in conversation rates on TikTok\\\" and \\\"2hr Work saved per month per social channel\\\".\",\"asset\":{\"_ref\":\"image-8bd9f1039367605cc682320b69c5b3bdfcd8f585-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ce3a5836eca9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8874e0a75dd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"180091d5ad6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"48b0d4d77b89\",\"_type\":\"span\",\"marks\":[],\"text\":\"2% lift in TikTok conversion rates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ccf5f305eb8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"03f259b848cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"6 hours saved per month across all social channels\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dac720518437\",\"_type\":\"block\",\"children\":[{\"_key\":\"106443de9a64\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improved campaign performance and team productivity through efficient first-party data activation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2f08288f2d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"02e416a63c06\",\"_type\":\"span\",\"marks\":[],\"text\":\"Produce and personalize: Mon-marché.fr drives 43% order increase through seamless data activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5cab41db33a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"15c3432188c4\",\"_type\":\"span\",\"marks\":[\"445b611be25c\"],\"text\":\"Mon-marché.fr\"},{\"_key\":\"68283a54ac53\",\"_type\":\"span\",\"marks\":[],\"text\":\" delivers market-fresh groceries to busy Parisians 15 hours a day, seven days a week. To keep customers engaged and drive repeat orders, they needed better access to customer preferences and behavioral data.\"}],\"markDefs\":[{\"_key\":\"445b611be25c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/mon-marche-case-study\"}],\"style\":\"normal\"},{\"_key\":\"17d076ed3c80\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7360a99729a\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"80d397302173\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fbc591f912e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Getting valuable customer data from external tools like surveys and customer service platforms into their marketing system required technical resources and created delays. The manual process limited how quickly they could personalize campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3b2452fe643\",\"_type\":\"richImage\",\"alt\":\"Two iPhones on an orange background, displaying lock screen notifications in French: a 'daily tip' and 'our producers' information.\",\"asset\":{\"_ref\":\"image-e52524614a7cf01895a83899fb0c854aa77f9ba2-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"00c0eacb73c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ce62f6b4e66\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1bb8fcc19478\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a2429893a76\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze Data Transformation, Mon-marché.fr automated data imports from sources like Typeform and Zendesk. This gave their marketing team direct access to customer preferences, NPS scores, and purchase patterns without waiting for technical support—enabling personalized order reminder campaigns tailored to each customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58e18171a107\",\"_type\":\"richImage\",\"alt\":\"A graphic displaying \\\"By the Metrics,\\\" showing a 21% push open rate and a 43% increase in orders placed.\",\"asset\":{\"_ref\":\"image-6b5c637ec2f9fd20cbc6d7937eb076256b986dcd-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"82cc7c4d2519\",\"_type\":\"block\",\"children\":[{\"_key\":\"858d4e4e40e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"6032325af2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"290122015ee2\",\"_type\":\"span\",\"marks\":[],\"text\":\"43% increase in orders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"536104f550bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"927a41a9c08a\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% push notification open rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fde4153359c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2401b40c093\",\"_type\":\"span\",\"marks\":[],\"text\":\"Faster campaign execution without technical bottlenecks\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b6f52a791a15\",\"_type\":\"block\",\"children\":[{\"_key\":\"af4c97bf6e04\",\"_type\":\"span\",\"marks\":[],\"text\":\"Waste not, want not: Too Good To Go's personalized approach doubles conversion rates\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b549640ca88d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a107cd23ce75\",\"_type\":\"span\",\"marks\":[\"82c65f275c44\"],\"text\":\"Too Good To Go\"},{\"_key\":\"9b214ae116a7\",\"_type\":\"span\",\"marks\":[],\"text\":\" fights food waste by connecting users with \\\"Surprise Bags\\\" of surplus food from restaurants and stores at discounted prices. With limited inventory at each location, they needed to match the right customers with the right offers at the right time.\"}],\"markDefs\":[{\"_key\":\"82c65f275c44\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/too-good-to-go-case-study\"}],\"style\":\"normal\"},{\"_key\":\"54bda0e870ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"4989e8ca3607\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2cbeaa391611\",\"_type\":\"block\",\"children\":[{\"_key\":\"50e6b1e876ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite high app engagement, many users weren't making purchases because they couldn't find relevant Surprise Bags nearby. Generic notifications led to messaging fatigue and customer frustration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39d2e23cf996\",\"_type\":\"richImage\",\"alt\":\"Table outlining six behavioral segments of app users, like \\\"Spontaneous users\\\" and \\\"Super users,\\\" with tailored messaging strategies such as \\\"High sense of novelty\\\" and \\\"Brand love \u0026 loyalty.\\\"\",\"asset\":{\"_ref\":\"image-f1e416d4f8e729e10f302b361d7bbdf27a663da7-2400x1580-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"4ca25ba57e64\",\"_type\":\"block\",\"children\":[{\"_key\":\"78d487bd1216\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"47ca34ccf447\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac3be22f3da2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Too Good To Go segmented users by preferences, app behavior, and purchase history using first-party data. They created automated campaigns with Braze Catalogs that dynamically personalized recommendations based on real-time supply, location, and individual customer profiles.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c93dcbca2cc\",\"_type\":\"richImage\",\"alt\":\"By the Metrics: 135% increase in purchases attributed to CRM, 2x increase in conversion rate for messages.\",\"asset\":{\"_ref\":\"image-4113556fbf7104983d2fa3f1fe9519a5c1946836-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f7ff891a0243\",\"_type\":\"block\",\"children\":[{\"_key\":\"77a9b181318d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9e7ac314ebc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fc24746da9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"135% increase in purchases attributed to customer engagement campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4969617095d\",\"_type\":\"block\",\"children\":[{\"_key\":\"61b96a7c150e\",\"_type\":\"span\",\"marks\":[],\"text\":\"2X increase in message conversion rates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1791053135c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5077aa177ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reduced food waste while dramatically improving campaign ROI\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"232931bf8bdf\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"837e8ac6c7a3\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow?\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-64077\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"101 Content\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"B.A. BA du contenu\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Fundamentos\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"入門コンテンツ\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"101 Content\"}],\"slug\":{\"current\":\"101-content\"}},{\"_id\":\"imported-craft-488\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Data Privacy and Security\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Confidentialité et sécurité des données\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Privacidade e segurança de dados\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"データプライバシー／セキュリティ\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"데이터 프라이버시 및 보안\"}],\"slug\":{\"current\":\"data-privacy-and-security\"}}],\"useCases\":null},\"excerpt\":\"Want better personalization and measurement? See what first-party data is, why it matters, how to collect it, and examples you can apply across channels.\",\"faqs\":{\"heading\":\"First-party data FAQs\",\"items\":[{\"_key\":\"0685ff0ad9d9\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"80a090c474d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"620466b32c48\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data in marketing is information a brand collects directly through its own channels and customer interactions, like website and app activity, message engagement, purchase history, and account events. Marketers use it to build customer profiles, generate audience insights, and personalize campaigns based on real behavior.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What is first-party data in marketing?\"},{\"_key\":\"ce8887ad0620\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"ace7624c4259\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c82bfc84917\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data is collected responsibly when customers understand what’s collected, why it’s collected, and how it’s used. Responsible collection includes clear consent, simple preference management, minimal data capture, and strong data controls. It also means honoring opt-outs quickly and limiting internal access.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How is first-party data collected responsibly?\"},{\"_key\":\"0e112df8f11d\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"6be0cc509a1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"64908cf48087\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data differs from zero-party data by how it's generated. First-party data is observed from customer behavior across owned touchpoints, like purchase history, page views, email opens, and app activity. Zero-party data is intentionally shared by customers, like preferences submitted through a preference center, quiz responses, or survey feedback.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does first-party data differ from zero-party data?\"},{\"_key\":\"f68957e4354b\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"e7a23e505da8\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd9d324f9059\",\"_type\":\"span\",\"marks\":[],\"text\":\"First-party data is critical in a cookieless world because third-party identifiers are less available for targeting, measurement, and personalization. First-party data comes from direct customer relationships, making it more durable and easier to govern. It also supports more relevant customer experiences across channels.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Why is first-party data critical in a cookieless world?\"},{\"_key\":\"953f0a8f76d9\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"afc682d1277c\",\"_type\":\"block\",\"children\":[{\"_key\":\"936696a4188b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze activates first-party data across channels by using customer profiles and real-time signals to coordinate email, SMS, push, and in-app messaging. Teams can personalize content, trigger journeys based on behavior, and keep outreach consistent as customers move between touchpoints, while honoring consent and preferences.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does Braze activate first-party data across channels?\"}]},\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"Winking woman in a headset surrounded by icons for email, shopping cart, and location.\",\"asset\":{\"_ref\":\"image-e88756d3db1514c326a24963b110b1fcf5e0a24e-1920x1080-png\",\"_type\":\"reference\"},\"caption\":null},\"hasFAQs\":true,\"language\":\"en-us\",\"publicationDates\":{\"_type\":\"publicationDates\",\"publishedAt\":\"2026-02-27T21:02:07.056Z\",\"updatedAt\":\"2026-02-27T21:02:10.341Z\"},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-43c9cb3dd1af563a72226ff4a3787c3f881a3084-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Want better personalization and measurement? See what first-party data is, why it matters, how to collect it, and examples you can apply across channels.\",\"pageTitle\":\"What Is First-Party Data? Definition \u0026 Examples | Braze\",\"slug\":{\"current\":\"first-party-data\"}},\"showTableOfContents\":true,\"title\":\"What is first-party data?\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2024-05-08T01:04:16Z\",\"_id\":\"imported-craft-286667\",\"_rev\":\"knkG6r1BOBrJUEoR0tjlLQ\",\"_system\":{\"base\":{\"id\":\"imported-craft-286667\",\"rev\":\"knkG6r1BOBrJUEoR0tUqsU\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-03-02T17:16:50Z\",\"author\":[{\"_id\":\"imported-craft-author-1169\",\"bio\":null,\"company\":null,\"facebookUrl\":null,\"firstName\":\"Team\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"cf6a034f31cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d51d5028db4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users are everywhere. They browse your website, open your mobile app, add items to their cart, and engage with your digital properties—all without logging in or creating an account. For most brands, these unidentified visitors aren't a fringe audience or a data gap—they're the starting point of the customer lifecycle. Every known customer, subscriber, and loyal user begins as an anonymous visitor.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fede65add43c\",\"_type\":\"block\",\"children\":[{\"_key\":\"544ffcbfcdf3\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to Braze research analyzing 2.5 billion active users across popular retail and eCommerce apps, \"},{\"_key\":\"fa011c9a5ab2\",\"_type\":\"span\",\"marks\":[\"169b9df054ac\",\"strong\"],\"text\":\"86% of shoppers are anonymous users\"},{\"_key\":\"8734ab677bb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"—they engage as guests rather than logged-in customers. This pattern holds across industries, from media and entertainment to SaaS and on-demand services. Yet despite their prevalence, up to 80% of these anonymous users receive zero marketing outreach.\"}],\"markDefs\":[{\"_key\":\"169b9df054ac\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/2022-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"2f23cbe6d7bb\",\"_type\":\"richImage\",\"alt\":\"Infographic differentiating known users (logged-in, data-rich profiles, personalized messaging) from anonymous users (not logged-in, data-lean, less targeted engagement).\",\"asset\":{\"_ref\":\"image-f9f1942da087a3ae3c85159699b8fb0fccd83e98-2400x1460-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a4161665c93d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6278e93338e\",\"_type\":\"span\",\"marks\":[],\"text\":\"This represents a massive missed opportunity. Anonymous users aren't just casual browsers with no intent—they're potential customers at the very beginning of their journey with your brand. Many are actively evaluating your products, comparing options, and moving toward a purchase decision. With the right engagement strategy, these unidentified visitors can become your most valuable known users and loyal customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e1e71af82e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e08f7e19e46\",\"_type\":\"span\",\"marks\":[],\"text\":\"The good news? The same customer engagement principles and lifecycle marketing approaches that work for known users can be adapted to \"},{\"_key\":\"291883806e98\",\"_type\":\"span\",\"marks\":[\"84ed18c6327d\"],\"text\":\"reach anonymous audiences.\"}],\"markDefs\":[{\"_key\":\"84ed18c6327d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-does-your-anonymous-user-base-look-like\"}],\"style\":\"normal\"},{\"_key\":\"52a70daa5511\",\"_type\":\"block\",\"children\":[{\"_key\":\"43e3d0cda69f\",\"_type\":\"span\",\"marks\":[],\"text\":\"This article explains what anonymous users are, why they matter strategically, and how brands can engage and activate them responsibly—turning anonymous interactions into meaningful customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50bc49de0921\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd743e020d0e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"TL;DR\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"056edff1525f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a8b7a663641\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users are individuals who engage with your brand’s digital properties without creating an account or otherwise identifying itself.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66763b100253\",\"_type\":\"block\",\"children\":[{\"_key\":\"fba7cd73e2a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users explained?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ecd8e0dba6ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2bbcf878aa6\",\"_type\":\"span\",\"marks\":[\"2f316e6051d1\"],\"text\":\"An anonymous user\"},{\"_key\":\"9a02a1215c6c\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a person who interacts with your website or app without identifying themselves. Anonymous users haven't logged in, created an account, or shared an identifier that lets you reliably tie their activity back to a specific person across sessions and channels.\"}],\"markDefs\":[{\"_key\":\"2f316e6051d1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/user_data/user_profile_lifecycle/anonymous_users/\"}],\"style\":\"normal\"},{\"_key\":\"09270b7cdb4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9de10a6a9e37\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you've ever browsed a website without signing up, read articles without subscribing, or added items to a cart as a guest, you've been an anonymous user yourself.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93ea4ddb92ba\",\"_type\":\"richImage\",\"alt\":\"Definition of 'Anonymous Users' as customers without unique identifiers, illustrated with a generic profile icon on a phone screen.\",\"asset\":{\"_ref\":\"image-2eb590c8559fb85df2ca9aa941a20fd6df1110a3-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"3a6ce53f0605\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcb48a25933a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymity usually happens because there's no moment yet where \"},{\"_key\":\"d28a29a32035\",\"_type\":\"span\",\"marks\":[\"7ac5ae4e4702\"],\"text\":\"identification makes sense.\"},{\"_key\":\"70eb3c5c98d5\",\"_type\":\"span\",\"marks\":[],\"text\":\" A visitor browses product pages, reads articles, or starts onboarding, then leaves before signing up. There's also often a privacy and consent layer—people may limit what they share, decline certain tracking, or use device settings that reduce available identifiers.\"}],\"markDefs\":[{\"_key\":\"7ac5ae4e4702\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-how-braze-supports-flexible-user-identification\"}],\"style\":\"normal\"},{\"_key\":\"90167609e37d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff833ed7fa42\",\"_type\":\"span\",\"marks\":[],\"text\":\"Even without a known identity, \"},{\"_key\":\"6762093b2e68\",\"_type\":\"span\",\"marks\":[\"94961af5b428\"],\"text\":\"anonymous users\"},{\"_key\":\"371f498c5bdd\",\"_type\":\"span\",\"marks\":[],\"text\":\" generate meaningful behavioral signals. First-party data like sessions, pages viewed, clicks, in-app actions, and content engagement reveal intent, friction points, and areas of interest. A visitor who browses winter coats three times in a week is signaling purchase consideration—you just don't know their name yet.\"}],\"markDefs\":[{\"_key\":\"94961af5b428\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/anonymous-users-1\"}],\"style\":\"normal\"},{\"_key\":\"0c04990490bd\",\"_type\":\"richImage\",\"alt\":\"86% of all eCommerce and retail customers are anonymous guest checkout users.\",\"asset\":{\"_ref\":\"image-c0d0c73f41939f66506757c97d66cf54dea603aa-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6f3475ef43d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc51af47e090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users and your customer engagement strategy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7db7ca6af718\",\"_type\":\"block\",\"children\":[{\"_key\":\"62c6a1a422d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across industries, anonymous users represent the majority of digital traffic, with similar patterns seen in retail, media, and SaaS platforms. Yet in anonymous users marketing, most brands reserve all engagement efforts for identified users, treating anonymous visitors as unactionable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5ab75a394bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"35277cea57df\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is a strategic opportunity. \"},{\"_key\":\"cfc37e32b6cd\",\"_type\":\"span\",\"marks\":[\"6941f9addd57\"],\"text\":\"Anonymous users belong in your engagement strategy\"},{\"_key\":\"4bba8aafc419\",\"_type\":\"span\",\"marks\":[],\"text\":\" because they're already taking meaningful actions across your owned digital touchpoints, including purchases.\"}],\"markDefs\":[{\"_key\":\"6941f9addd57\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/anonymous-users-ama\"}],\"style\":\"normal\"},{\"_key\":\"b9ff657fcfe3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d07643843ead\",\"_type\":\"span\",\"marks\":[\"5b61400dfdd0\"],\"text\":\"Braze research\"},{\"_key\":\"63c27bb0c7f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" found that 12% of retail and eCommerce purchasers are anonymous users, and that anonymous users are 58% more likely to make a purchase within their first week of engaging with a brand compared to known users.\"}],\"markDefs\":[{\"_key\":\"5b61400dfdd0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/2022-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"8bd32126e8e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"047480d7721c\",\"_type\":\"span\",\"marks\":[],\"text\":\"That changes how you should think about audience value. Each anonymous user may not be identifiable yet, but their behavior still signals intent, urgency, and friction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e02b156416d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d360b80e5e81\",\"_type\":\"span\",\"marks\":[],\"text\":\"Those signals can inform how you shape messaging, onboarding, and content experiences earlier in the customer journey. Using first-party data and clear consent as your guardrails, you can create an intentional, strategic approach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55d1691bd283\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac2a32c04ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"There's also upside in simply showing up. Braze found that using just one messaging channel to engage anonymous users can drive a \"},{\"_key\":\"e7a7436652e4\",\"_type\":\"span\",\"marks\":[\"c2101d4441d8\"],\"text\":\"5.3X increase in likelihood\"},{\"_key\":\"78beb58ab563\",\"_type\":\"span\",\"marks\":[],\"text\":\" to buy among this segment. The engagement strategies that work for known users can be adapted for anonymous audiences—you just need the right channels and a privacy-first approach.\"}],\"markDefs\":[{\"_key\":\"c2101d4441d8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/2022-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"40ca36821d35\",\"_type\":\"block\",\"children\":[{\"_key\":\"38cd5059a026\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to convert your anonymous users to known users?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"01e773406241\",\"_type\":\"block\",\"children\":[{\"_key\":\"7021ec143964\",\"_type\":\"span\",\"marks\":[],\"text\":\"Converting anonymous users to known users starts by treating early interactions like the beginning of the customer journey—building relevance from what people do, asking for information at the right moments, and using consent and transparency as your guardrails.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78e8561cbc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"e86ade83bba2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understand anonymous users through behavior\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e171b837218f\",\"_type\":\"block\",\"children\":[{\"_key\":\"86dc7e062467\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each anonymous user leaves behind plenty of first-party signals that point to intent and friction. Sessions, browsing patterns, content consumed, search behavior, and interaction depth can show what someone wants, what's slowing them down, and where they're most likely to drop.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfecacbd067e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6919c6657fad\",\"_type\":\"span\",\"marks\":[],\"text\":\"This learning can happen without identification. It gives teams a way to improve engagement while staying privacy-first, because you're responding to what's happening across your owned digital touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14894a354ca9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9106266cb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Know when and why to ask for information\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7599ff158d02\",\"_type\":\"block\",\"children\":[{\"_key\":\"83873d98aee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The fastest way to lose trust is to ask for data before a user sees the gain for them is. Moving from anonymous to known has more impact when data collection is value-based, with a clear purpose and benefit for the user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"458c1cb34b28\",\"_type\":\"block\",\"children\":[{\"_key\":\"95789af1cf2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"That could mean capturing preferences to tailor content, offering account creation to save progress, or requesting an email address for order updates. Keep the request specific, and be clear about what changes for the customer once they share it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"787218a6c43e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d306969d48b8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Activate insights through engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"72348aba4200\",\"_type\":\"block\",\"children\":[{\"_key\":\"6993a5d56561\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you have behavioral signals, you can group anonymous users by what they care about and how they're engaging. \"},{\"_key\":\"1bc403c69f40\",\"_type\":\"span\",\"marks\":[\"5c4d7748022f\"],\"text\":\"Segmentation\"},{\"_key\":\"cc5c5737e471\",\"_type\":\"span\",\"marks\":[],\"text\":\" and triggered messaging let you respond to actions in real time, keeping outreach relevant without needing a fully known identity.\"}],\"markDefs\":[{\"_key\":\"5c4d7748022f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/segments/creating_a_segment\"}],\"style\":\"normal\"},{\"_key\":\"a4f8bfbf325d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d5c9532aa74\",\"_type\":\"span\",\"marks\":[],\"text\":\"Contextual interactions can happen inside the experiences people are already using, such as in-browser prompts or in-app messages that reflect the page they're on or the content they just consumed.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"795511964b1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0776a3ae6483\",\"_type\":\"span\",\"marks\":[],\"text\":\"Convert anonymous users into known users\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"634354ecd87e\",\"_type\":\"block\",\"children\":[{\"_key\":\"658e65588848\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conversion is rarely a single moment. Progressive identification—also known as identity resolution—builds trust over time, starting with low-friction opt-ins, then deeper signals like account creation, loyalty enrollment, or profile enrichment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4149e3cb5c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1dcd8808449\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make opt-ins consent-based and transparent. Let users choose which channels they want to hear from (email, SMS, push) and be clear about what each will be used for. This respects user preferences and builds trust through transparency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f3abff59a2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a964403c362\",\"_type\":\"span\",\"marks\":[],\"text\":\"Known user status should unlock something a customer actually wants, such as a smoother experience across devices, faster checkout, saved favorites, more relevant recommendations, or access to member benefits.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"368f82678846\",\"_type\":\"block\",\"children\":[{\"_key\":\"47fbcf3385f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you want a concrete way to turn this framework into campaigns, the Braze Inspiration Guide includes a customizable template for nudging anonymous users through account creation. Inside, you'll also find Braze insights on increasing anonymous users' likelihood to become buyers by up to 21X, plus ideas for driving up to 20% higher spend among this segment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e88d081000a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7b02e76d2cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"You'll also find additional campaign ideas for key activation moments, including free trial activation and account onboarding, with cross-channel examples designed to reach people while they're actively engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1eb438f7583b\",\"_type\":\"block\",\"children\":[{\"_key\":\"097030625dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn how Braze helps you turn anonymous interactions into meaningful customer relationships. Explore the platform or contact our team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6521868a1954\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"3119aa148be1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow?\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-486\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Customer Engagement\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engagement client\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engajamento do cliente\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"カスタマーエンゲージメント\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"고객 참여\"}],\"slug\":{\"current\":\"customer-engagement\"}}],\"useCases\":null},\"excerpt\":\"Anonymous users are website visitors and app users who are not logged into a customer account. But just because they're browsing as guests doesn't mean they aren't valuable customers.\",\"faqs\":{\"heading\":\"Anonymous users FAQs\",\"items\":[{\"_key\":\"dc321e02dcd5\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"92d601ebddf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4550398c63df\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users are people who interact with your website or app without providing identifying information like an email address or account credentials. They browse, engage, and generate behavioral data as guests, representing the earliest stage of the customer journey before any formal relationship is established.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f324660079da\",\"_type\":\"block\",\"children\":[{\"_key\":\"122fbd65bd87\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What are anonymous users in digital marketing?\"},{\"_key\":\"971a86830240\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"5c18b4c733bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"c997391e48c6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users represent the majority of digital audiences and show high purchase intent. They're 58% more likely to buy within their first week than known users, and 12% of eCommerce purchasers remain anonymous. Engaging them early accelerates conversion and builds relationships before competitors can.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d28542b722a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1706b99bf266\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Why are anonymous users important to customer engagement?\"},{\"_key\":\"5874ee590f39\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"f0e821ff5f36\",\"_type\":\"block\",\"children\":[{\"_key\":\"803782513685\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can engage anonymous users by using first-party behavioral data, delivering contextual messages through in-browser or in-app channels that don't require identifiers, being transparent about data collection, and asking for information only when offering clear value in return. Make engagement helpful, not intrusive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"679a3a820422\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9e7dbad8ba5\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How can brands engage anonymous users without violating privacy?\"},{\"_key\":\"5595e8eabb59\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"f6fd350fd196\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a8102604e33\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous users haven't provided personally identifiable information—brands observe their behavior but don't know who they are. Known users have identified themselves through signup or account creation, enabling personalized outreach across channels like email and SMS. Anonymous users are observable but not identifiable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"906a20963b42\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf426373d745\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What's the difference between anonymous and known users?\"},{\"_key\":\"048a1aca0308\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"55b580c75a4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b820dc3ef1d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze tracks anonymous behavior across web and mobile, segments users by actions without requiring identification, delivers contextual in-browser and in-app messages, triggers timely engagement based on intent signals, and enables progressive identification strategies that convert users gradually using a privacy-first approach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65719b4ed191\",\"_type\":\"block\",\"children\":[{\"_key\":\"df74554424df\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How does Braze help convert anonymous users into known users?\"}]},\"featuredImage\":{\"_type\":\"richImage\",\"alt\":\"A prominent orange user icon in the center, surrounded by many smaller, faded orange user icons on a purple and orange gradient background.\",\"asset\":{\"_ref\":\"image-46b606d57b7eb793bbb54cf755f5e50eec616f07-1920x1080-png\",\"_type\":\"reference\"},\"caption\":null},\"hasFAQs\":true,\"language\":\"en-us\",\"publicationDates\":{\"_type\":\"publicationDates\",\"publishedAt\":\"2026-02-27T17:09:00.000Z\",\"updatedAt\":\"2026-03-02T17:09:46.875Z\"},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-64e2c451466890cc7a1a8faf9f5d71df695b0cb8-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Anonymous users represent 86% of shoppers in retail and eCommerce apps. Learn what they are, why they matter, and how to convert them into known customers.\",\"pageTitle\":\"What Are Anonymous Users? A Guide | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"what-are-anonymous-users\"}},\"showTableOfContents\":true,\"title\":\"What are anonymous users?\"},{\"_createdAt\":\"2026-02-19T22:48:25Z\",\"_id\":\"7482abc9-0b8e-4939-84fc-664618fa541e\",\"_rev\":\"Zzv0hL3xKYdBQQ7bGtWmvz\",\"_system\":{\"base\":{\"id\":\"7482abc9-0b8e-4939-84fc-664618fa541e\",\"rev\":\"RgAyEz9e0VFUZAralzOw2R\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-27T15:36:01Z\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Team\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"6208fa272317\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d79a12aae72\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing between Braze vs Salesforce comes down to what your business needs from customer engagement software. Are you prioritizing real-time personalization and mobile engagement, or standardizing marketing execution inside a broader CRM ecosystem?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18f29e6dc6a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"258ab1d7030e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Both platforms support cross-channel messaging and marketing automation, but they’re built with different strengths in mind. The right pick depends on your channels, your data setup, and how your team prefers to build and run journey orchestration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c071a367c004\",\"_type\":\"block\",\"children\":[{\"_key\":\"25a99bef5619\",\"_type\":\"span\",\"marks\":[],\"text\":\"Short on time? Here’s a quick summary:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1118727d84d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a1f05179ee3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is typically chosen for real-time, mobile-first lifecycle messaging that teams can iterate quickly.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad69d790c983\",\"_type\":\"block\",\"children\":[{\"_key\":\"04bd54f61130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce is typically chosen when marketing execution needs to live inside a Salesforce-standardized ecosystem with CRM-connected workflows, governance, and partner support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2f6785cf962\",\"_type\":\"block\",\"children\":[{\"_key\":\"d434612b7a85\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce has both legacy and next-gen versions of their marketing products, making it difficult for companies to understand if there’s feature parity across all versions and editions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d331953a9ecf\",\"_type\":\"block\",\"children\":[{\"_key\":\"6de6dc1daf4a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why this comparison matters\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e4e960b23a74\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd7ce6ea8679\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze and Salesforce are both leaders in customer engagement and marketing automation. They’re also built for different use cases and technical capabilities, so the same feature list can feel very different when put to use in the real world.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da225c9790e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f290862304c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"A useful evaluation looks at how each platform supports your workflows, your data model, and your resourcing. That includes how quickly you can act on customer behavior, how you handle mobile engagement, and how much effort it takes to build and maintain journey orchestration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7240a8692f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"11aac61a5690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze vs Salesforce Marketing Cloud: A quick comparison\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b9f390b5e002\",\"_type\":\"block\",\"children\":[{\"_key\":\"45663a9010be\",\"_type\":\"span\",\"marks\":[],\"text\":\"This table gives you a quick way to compare Braze vs Salesforce Marketing Cloud on the factors that shape day-to-day reality—who each platform fits best, ease of use, how pricing is typically structured, and how long setup can take.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47bae0df5337\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"8eac73b8-16bf-4304-9523-0e94a4e66de9\",\"_type\":\"tableRow\",\"cells\":[\"\",\"Braze\",\"Salesforce Marketing Cloud\"]},{\"_key\":\"8aff51ef-6f19-46c6-acde-430faff600e3\",\"_type\":\"tableRow\",\"cells\":[\"Best for\",\"Real-time, mobile-first engagement for digital-native brands\",\"Multi-cloud, Marketing automation built to work closely with Salesforce CRM and Salesforce products\"]},{\"_key\":\"fca5fad7-97ed-45e3-9c39-017640335fbd\",\"_type\":\"tableRow\",\"cells\":[\"Ease of use\",\"Generally easier for lean teams to run day to day\",\"Can take more specialized skills and admin support\"]},{\"_key\":\"4a729c47-0b1e-43ae-b131-7bf0bb479d70\",\"_type\":\"tableRow\",\"cells\":[\"Pricing model\",\"Value-based pricing based on Platform Editions, monthly active users (MAUs), and Flexible Credits (channel volume and Al use\",\"Packaged edition pricing with add-ons across the Salesforce suite, depending on products and capabilities\"]},{\"_key\":\"164f6e01-4801-49d5-863a-3e3fb0f07108\",\"_type\":\"tableRow\",\"cells\":[\"Setup time\",\"Often faster to get live, depending on data readiness and channels\",\"Can be longer, especially with complex org needs and integrations\"]}]}},{\"_key\":\"0de8a74e6b7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a99934544e0e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze strengths: Real-time engagement and mobile mastery\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5db111807c6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"480d4c50da14\",\"_type\":\"span\",\"marks\":[\"7bc26891118d\"],\"text\":\"Braze is built for teams that want customer engagement to react in the moment.\"},{\"_key\":\"02d899e23665\",\"_type\":\"span\",\"marks\":[],\"text\":\" When someone browses, abandons, upgrades, churns, or comes back, Braze is designed to turn that behavior into cross-channel messaging quickly, with the right context attached.\"}],\"markDefs\":[{\"_key\":\"7bc26891118d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/overview\"}],\"style\":\"normal\"},{\"_key\":\"04678a9ef88a\",\"_type\":\"block\",\"children\":[{\"_key\":\"45149bc76a9f\",\"_type\":\"span\",\"marks\":[],\"text\":\"For teams comparing Braze vs Salesforce Marketing Cloud, these are the strengths that tend to stand out:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7708255bbb9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e54a16565122\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time data access: \"},{\"_key\":\"a8d88d89b5e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data that is ingested in Braze is designed to be available for use in real time after it has been accepted. This means direct use in campaigns, segmentation, and canvases across multiple channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb126caf9a24\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35f7de11463\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile engagement that’s native, not bolted on: \"},{\"_key\":\"42cd52ae6e42\",\"_type\":\"span\",\"marks\":[],\"text\":\"Push and in-app are core channels, which helps mobile-first brands coordinate experiences without extra complexity.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f47511d67ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ab95bf22cd3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-channel messaging that stays connected: \"},{\"_key\":\"357ddbd73094\",\"_type\":\"span\",\"marks\":[],\"text\":\"Orchestrate touchpoints across push, in-app, email, and SMS, so customers don’t get fragmented experiences across channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29efff9e6655\",\"_type\":\"block\",\"children\":[{\"_key\":\"d34f29e9fd29\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey orchestration built for iteration: \"},{\"_key\":\"a18691a0d9bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build, test, and refine journeys without heavy admin overhead, which helps smaller teams move faster.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bdd82b6c6696\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa9219ee956e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation tied to timing and intent: \"},{\"_key\":\"18e74461f691\",\"_type\":\"span\",\"marks\":[],\"text\":\"Trigger messages based on what customers do, and when they do it, rather than relying on static schedules.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9661e6deb87c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b096c164275\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reusable templates and content blocks for faster campaign builds: \"},{\"_key\":\"6c86795a8f7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create on-brand messages efficiently, then personalize at send time without rebuilding every variant.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41e1b1a604b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c50c6cd4a524\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Integrations that fit modern stacks: \"},{\"_key\":\"819a11e34626\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect Braze with your existing tools and data sources, so customer data can flow into engagement and reporting, including setups that use a customer data platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c346dcbefba\",\"_type\":\"block\",\"children\":[{\"_key\":\"2815c0f79d5a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI decisioning for 1:1 optimization: \"},{\"_key\":\"8adac13b77c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"With \"},{\"_key\":\"3e386368026e\",\"_type\":\"span\",\"marks\":[\"be9665f15271\"],\"text\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"24f029e2541e\",\"_type\":\"span\",\"marks\":[],\"text\":\", teams can use AI decisioning agents to test and optimize choices like message, offer, channel, and timing at the individual level, using first-party signals.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"be9665f15271\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"}],\"style\":\"normal\"},{\"_key\":\"872eba9b5f26\",\"_ref\":\"fb3abe7c-8846-45bc-a18c-3bf45befe925\",\"_type\":\"testimonialReference\"},{\"_key\":\"65a762c3fdc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"340215d3746a\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning with BrazeAI Decisioning Studio™\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8cf97afba548\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6e90bea7212\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ (formerly OfferFit by Braze) is designed to run decisioning across your engagement programs, using AI decisioning agents to learn what works for each customer over time. That includes choices like which offer to present, what content to send, when to send it, and which channel to use, based on your first-party signals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3afca5d42a2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"12d95176f4a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"In practice, it’s a way to scale experimentation so you can keep optimizing without teams manually building and maintaining endless variants. It tends to matter most when you’re running high-volume lifecycle programs and want to increase relevance while keeping operations manageable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30fcc6851e9b\",\"_ref\":\"276e43d0-cc72-4dd4-85a8-32434e0a9dd9\",\"_type\":\"testimonialReference\"},{\"_key\":\"543d1951c6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c57133ff5fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze limitations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"28bd6bcb6870\",\"_type\":\"block\",\"children\":[{\"_key\":\"601f6efe03f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze won’t be the perfect match for every organization. If your evaluation is centered on consolidating around the Salesforce ecosystem, or you want marketing execution to sit inside a single multi-cloud operating model, that can change what “best” looks like.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc52e32b0470\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e6f93ba4d7e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are the limitations to consider as you compare Braze vs Salesforce Marketing Cloud:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49fe179514d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"54a0a52c07d2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Salesforce-standardized environments may prefer a single-vendor model: \"},{\"_key\":\"434ffd8744d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"If your organization is aligned around Salesforce across teams and clouds, keeping everything within that ecosystem can simplify procurement, governance, and internal alignment.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bd77e0348bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47f15c56bc9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Complex approval and access rules can slow early rollout: \"},{\"_key\":\"a4739541d781\",\"_type\":\"span\",\"marks\":[],\"text\":\"If your organization needs lots of sign-off steps, tight user permissions, or coordination across multiple teams or regions, it can take longer to get programs live and start seeing results.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fe7ce3cbf1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bd4b0f80638\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data readiness still matters: \"},{\"_key\":\"ebc3bd0b9f0f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time engagement depends on reliable events, identity mapping, and consent. If those foundations aren’t in place, implementation can take longer regardless of platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f5db95f4c9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"39ba020b31d3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Salesforce-first teams may find Salesforce additions easier: \"},{\"_key\":\"cb75a7a0e39e\",\"_type\":\"span\",\"marks\":[],\"text\":\"If your priority is tight coupling between marketing activity and Salesforce CRM objects, processes, and reporting, Salesforce Marketing Cloud can be the more direct fit.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08b81ec71cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fbf5104e311\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud strengths: Multi-cloud ecosystem and CRM alignment\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7c561dcecb86\",\"_type\":\"block\",\"children\":[{\"_key\":\"74b082dd79b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud, both legacy and next generation versions, is commonly shortlisted by organizations that want marketing automation tightly connected to Salesforce CRM and a broader multi-cloud stack. If your teams already work inside Salesforce, that ecosystem alignment can shape everything from data access to reporting, governance, and cross-team collaboration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83642a0cd58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"85fa4600b91a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are the strengths that tend to stand out in a Braze vs Salesforce Marketing Cloud comparison:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cac81d7c2aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"f71edd13e539\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Multi-cloud ecosystem alignment: \"},{\"_key\":\"7fad4e452843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud connects closely with Salesforce products and data, which can reduce friction for brands that focus on B2B use cases.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b81b5fdbb57\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdf901b0d25c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CRM-integrated marketing automation: \"},{\"_key\":\"f2696f26d71f\",\"_type\":\"span\",\"marks\":[],\"text\":\"If your marketing needs to connect closely with Salesforce CRM data and sales workflows, that integration can be a real advantage, especially for B2B brands.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"18621038b8d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b575df50eac\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer support workflows: \"},{\"_key\":\"787001371a78\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud support kicking off a service ticket in a service cloud, making it easier for teams to handle.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da90247ac884\",\"_type\":\"block\",\"children\":[{\"_key\":\"9eaae52578b7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Governance and permissions built for complex orgs: \"},{\"_key\":\"e9aba8a78c4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Role-based access, approvals, and structured controls can work well when multiple teams need shared visibility without shared editing rights.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56d299a22f5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f247e0a451b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Large services and partner ecosystem: \"},{\"_key\":\"408ddf77b399\",\"_type\":\"span\",\"marks\":[],\"text\":\"As it typically requires agencies, consultants, or system integrators to build and maintain programs, Salesforce has a mature ecosystem to support that model.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6755297d7be0\",\"_type\":\"block\",\"children\":[{\"_key\":\"630836ab882f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Standardization across teams: \"},{\"_key\":\"9ecb1807f478\",\"_type\":\"span\",\"marks\":[],\"text\":\"For organizations consolidating tools and processes, Salesforce Marketing Cloud can support a unified approach to templates, reporting, and operational practices.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7bb09f19917d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c7a5bc2414a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI-driven personalization for digital experiences: \"},{\"_key\":\"abfa9f759a01\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce offers Einstein Personalization and Marketing Cloud Personalization capabilities focused on real-time personalization and recommendations for digital experiences, within the Salesforce ecosystem.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5666b4a08390\",\"_type\":\"block\",\"children\":[{\"_key\":\"a30d90caf1e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI personalization and decisioning in Salesforce\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"02d98fa6042e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea54ac48a75b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce’s AI personalization capabilities are commonly associated with Einstein Personalization and Marketing Cloud Personalization (formerly Interaction Studio). These offerings focus on real-time personalization and AI-driven decisioning for digital experiences, including web personalization and recommendations, with packaging and availability shaped by your Salesforce products and setup.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d5f90ed0f5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a3bc5d873ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"For teams operating inside a Salesforce multi-cloud ecosystem, that can be a way to connect personalization to Salesforce data and workflows. The key evaluation question is where you want AI decisions to show up (web, app, email, service workflows), and how much flexibility you need to optimize decisions like timing, channel, and offer selection inside your engagement programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba76ea1f3d72\",\"_type\":\"block\",\"children\":[{\"_key\":\"09a17419e95a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud limitations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"588dda9ed406\",\"_type\":\"block\",\"children\":[{\"_key\":\"dda89c5c58ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud, both legacy and next generation versions, can be a strong option when your marketing stack is built around Salesforce, but it can feel heavy if your team wants speed, simplicity, and frequent iteration without specialist support.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"198a95774239\",\"_type\":\"block\",\"children\":[{\"_key\":\"e893bf96d3c4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are the limitations to weigh up in a Braze vs Salesforce comparison:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41cbdee65ab5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c04307deb0a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Setup can take longer: \"},{\"_key\":\"768f54e6125e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementations often involve more moving parts across data, permissions, integrations, and internal governance, which can extend timelines.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"668a9c81b171\",\"_type\":\"block\",\"children\":[{\"_key\":\"fed2b8e1b811\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Steeper learning curve for day-to-day teams: \"},{\"_key\":\"33f35b0b9f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many marketers need enablement to run programs confidently, especially when workflows span multiple studios, products, or business units.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"745840a959af\",\"_type\":\"block\",\"children\":[{\"_key\":\"560bca4dc814\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Specialist resourcing is common: \"},{\"_key\":\"b8679a714595\",\"_type\":\"span\",\"marks\":[],\"text\":\"Organizations often rely on Salesforce-certified admins, consultants, or system integrators for build, maintenance, and change management.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54850b0f8310\",\"_type\":\"block\",\"children\":[{\"_key\":\"32419117cc0e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Iteration can be slower: \"},{\"_key\":\"bcf3637af120\",\"_type\":\"span\",\"marks\":[],\"text\":\"If changes require admin time, partner tickets, or cross-team coordination, test-and-learn cycles can stretch out.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a32521698c9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5e2a2bc5cd4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile engagement can require extra coordination: \"},{\"_key\":\"92ae16118394\",\"_type\":\"span\",\"marks\":[],\"text\":\"For mobile-first use cases, execution can depend on how your Salesforce products are packaged and integrated, plus how closely marketing and product teams work together.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d4a03f03f14\",\"_type\":\"block\",\"children\":[{\"_key\":\"1945c6140a2e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Convergence of multiple products may be risky\"},{\"_key\":\"9bad3c426ad7\",\"_type\":\"span\",\"marks\":[],\"text\":\"For existing customers using legacy marketing cloud products, adding on next generation products and running them together may cause operational burden\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d61fb2ab19a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1fff48dd257\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze vs Salesforce features: A head-to-head comparison\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fb76bac20f9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"abf607c18cbc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Feature checklists can look similar on paper, so it helps to compare how each platform supports the work your team needs to do—real-time personalization, mobile engagement, journey orchestration, and cross-channel messaging. If you use a customer data platform today, pay close attention to how each option activates audiences and events into live programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ddda5fa231d0\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"d99ce45a-59d6-4d12-b564-f4387227268e\",\"_type\":\"tableRow\",\"cells\":[\"Capability\",\"Braze\",\"Salesforce Marketing Cloud\",\"Questions to ask\"]},{\"_key\":\"f2fa6b8a-bf90-49bd-a31a-c7b97eeb05a8\",\"_type\":\"tableRow\",\"cells\":[\"Real-time personalization\",\"Strong real-time activation tied to customer behavior and context\",\"Personalization options, often shaped by how your Salesforce stack is configured\",\"Do you need messages to react instantly to behavior, or is schedule and segmented targeting enough?\"]},{\"_key\":\"eb8da7ed-723d-436e-a849-5ac6ed18bca1\",\"_type\":\"tableRow\",\"cells\":[\"Mobile engagement\",\"Mobile-first with push and in-app as core channels\",\"Mobile capabilities available, often alongside wider Salesforce tooling\",\"Is mobile a primary growth channel, and do you rely heavily on push and in-app?\"]},{\"_key\":\"c2415083-4337-4e67-b5f4-729cc4d4acbe\",\"_type\":\"tableRow\",\"cells\":[\"Journey orchestration\",\"Built for rapid iteration across channels\",\"Orchestration, with complexity rising as workflows span more products and teams\",\"Who builds and maintains journeys, and how often do you expect to change them?\"]},{\"_key\":\"73939a80-942e-4bda-9f43-6714fb098bea\",\"_type\":\"tableRow\",\"cells\":[\"Cross-channel messaging\",\"Designed for connected experiences across channels\",\"Supports multiple channels but marketing cloud was built as an ESP\",\"How important is it to coordinate messages across channels so they don't overlap or conflict?\"]},{\"_key\":\"c2965f54-0e77-4753-b35e-8e4b471e1090\",\"_type\":\"tableRow\",\"cells\":[\"Customer data platform fit\",\"Integrates with many data tools and sources to activate customer context\",\"Connects to Salesforce data systems\",\"Where does your customer data live today, and how easily can you activate it for campaigns?\"]},{\"_key\":\"abc36c5b-ece0-4907-8d0e-681129b6f9c0\",\"_type\":\"tableRow\",\"cells\":[\"Marketing automation\",\"Flexible automation tied to behavior and lifeccle events\",\"Automation with deep Salesforce ecosystem options\",\"Are you automating around lifecycle behavior, account workflows, or both?\"]},{\"_key\":\"13c0571e-c528-4a32-9111-9e0f3bd677fc\",\"_type\":\"tableRow\",\"cells\":[\"Integrations and ecosystem\",\"Integrates into modern stacks and analytics tools\",\"Focused on Salesforce-native integrations and partner ecosystem\",\"Are you standardizing on one platform, or connecting multiple tools across your stack?\"]},{\"_key\":\"a80cc895-5bbc-425d-8ee5-dd7a85bf227a\",\"_type\":\"tableRow\",\"cells\":[\"Reporting and analytics\",\"Journey and engagement reporting geared to lifecycle team\",\"Reporting often aligned to Salesforce ecosystem and organizational requirements\",\"What does \\\"success\\\" reporting look like for your team: engagement, revenue, retention, or CRM outcomes?\"]},{\"_key\":\"51ff2199-253c-4b02-a37a-ee39d165df6d\",\"_type\":\"tableRow\",\"cells\":[\"Admin and governance\",\"Built to be manageable without heavy admin overhead, even as programs scale\",\"Built for structured access, approvals, and admin control across teams, especially in Salesforce-standardized setups\",\"Do you have dedicated admins, and how strict are your permission and approval needs?\"]},{\"_key\":\"59f3b683-593e-43cb-b562-f8e4f4e8ade9\",\"_type\":\"tableRow\",\"cells\":[\"Customer support and services\",\"Direct vendor support plus training resources\",\"Large partner ecosystem; support experience can vary by plan and partner\",\"Will you run this in-house, or rely on agencies and integrators for build and maintenance?\"]},{\"_key\":\"3871bb81-1b20-41e7-84b1-99b72fd3c979\",\"_type\":\"tableRow\",\"cells\":[\"Al decisioning and experimentation\",\"BrazeAl Decisioning Studio™ uses Al decisioning agents and reinforcement learning to optimize decisions like channel, message, offer, timing, and frequency.\",\"Salesforce's personalization capabilities include Marketing Cloud Personalization (formerly Interaction Studio) and Einstein Personalization, focused on real-time personalization and Al-driven decisioning for digital experiences.\",\"Which choices do you want Al to optimize (content, offer, channel, timing), and where do you need those decisions to show up (mobile, email, web, service, and sales workflows)?\"]}]}},{\"_key\":\"8282ff762c46\",\"_ref\":\"69d2c02c-b72c-4b72-a604-c2ffc12ccc37\",\"_type\":\"testimonialReference\"},{\"_key\":\"6d9b4ad189cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f07469a69c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze vs Salesforce pricing: Total cost of ownership (TCO)\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6fb35a5b257f\",\"_type\":\"block\",\"children\":[{\"_key\":\"950593f1d0d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pricing is hard to compare because the two models are built differently. Salesforce publishes pricing for specific editions, while Braze uses a value-based pricing model designed to scale with the value you’re getting from active engagement, your platform edition, and your channel and AI usage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6fe16d52294e\",\"_type\":\"block\",\"children\":[{\"_key\":\"37ee63ab57d0\",\"_type\":\"span\",\"marks\":[\"649bc41b15db\"],\"text\":\"Salesforce publishes list pricing\"},{\"_key\":\"037566a9817a\",\"_type\":\"span\",\"marks\":[],\"text\":\" for several Marketing Cloud offerings, including Marketing Cloud Engagement tiers like Marketing Cloud Next Advanced Edition, to “grow customer relationships and close deals faster with agentic marketing”, priced at $3,250 a month per organisation. The options extend right up to their AI decisioning and web personalization offering, Einstein Personalization, at $96,000 annually.\"}],\"markDefs\":[{\"_key\":\"649bc41b15db\",\"_type\":\"link\",\"href\":\"https://www.salesforce.com/uk/marketing/pricing/\"}],\"style\":\"normal\"},{\"_key\":\"01f41361588a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1f3f5154f81\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze does not publish list pricing, preferring to talk with customers directly to quote for their exact requirements, which can be different for each business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d7dd841701f\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"759e04af-76db-4140-a018-2560387b52dd\",\"_type\":\"tableRow\",\"cells\":[\"Pricing factor\",\"Salesforce Marketing Cloud\",\"Braze\"]},{\"_key\":\"71018254-62a9-4f1f-88fc-1b433cf8052d\",\"_type\":\"tableRow\",\"cells\":[\"Entry-level pricing\",\"Published list pricing varies by product/edition. As of January 2026, the lowest starting price is $25 per user, per month, for their CRM suite with marketing, sales, service and commerce.\",\"Braze does not publish universal list pricing. Pricing is customized based on your Platform Edition, MAUs, and Flexible Credits tied to channels and Al usage.\"]},{\"_key\":\"eaa83dfe-3d22-410d-bab9-e7d79112a10e\",\"_type\":\"tableRow\",\"cells\":[\"Pricing model\",\"Tiered editions with different allowances and included capabilities, plus add-ons depending on needs.\",\"Value-based pricing based on Platform Editions (strategy sophistication), MAUs (active audience), and Flexible Credits (channels, messaging frequency, and Al invocations).\"]},{\"_key\":\"a6a35505-b653-4e49-9c22-d173fcc1e1e3\",\"_type\":\"tableRow\",\"cells\":[\"Contract length\",\"Varies by agreement; most published prices shown as billed annually on Salesforce pricing pages.\",\"Varies by agreement, but typical contracts are annual.\"]},{\"_key\":\"7402af87-ea05-4ee4-a47f-e3b946d629d4\",\"_type\":\"tableRow\",\"cells\":[\"Additional costs\",\"Implementation, training, and support can add cost depending on plan and resourcing model.\",\"Implementation, onboarding, training, and support vary based on your setup and resourcing model. Braze does not charge seat-based fees for adding team members.\"]}]}},{\"_key\":\"4b3a7015d662\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c390c055b5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Total cost of ownership is the full cost of running a platform over time, beyond the license line item. These factors usually shape the real number:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ddb71f148e1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cae764bc7f5f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pricing model and what drives cost\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"0dd30bc82978\",\"_type\":\"block\",\"children\":[{\"_key\":\"be430acc3935\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some platforms scale primarily with usage (messages, profiles, channels, data volume). Others scale through plans, add-ons, and packaged capabilities. Ask whether pricing is tied to active engagement or total database size, and whether adding team members changes your costs. Also ask how AI features are packaged and measured, since some platforms price advanced decisioning and personalization as a separate product or add-on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c420dab63b1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"adae639c5fd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Implementation and integration effort\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"bb816055528c\",\"_type\":\"block\",\"children\":[{\"_key\":\"766ea11f676c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The cost of connecting data sources, setting up identity, configuring channels, and establishing governance can be as significant as the platform itself, especially if you rely on partners.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0484013e9e3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e8e9a2546fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. People and admin overhead\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8b7ebc7a8bf9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e56d68aadd7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consider who will own the platform day to day. If the platform needs specialist admins or frequent partner support, that shows up in ongoing cost.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e8f41245d69\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7474dbd446b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Time to launch, test, and improve\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9f254634ced9\",\"_type\":\"block\",\"children\":[{\"_key\":\"707fb5a94653\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slower iteration has a cost. If every change requires tickets, approvals, or specialist work, it affects how quickly you can respond to customer behavior and business priorities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3270d873548\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dd5061cf5be\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Training and ongoing enablement\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"1ef01f1b843a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3432cff6969\",\"_type\":\"span\",\"marks\":[],\"text\":\"Platforms that are easier to learn can reduce onboarding time and make it easier to scale best practices across teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1c4377b42aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"74f42970effd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Scale and complexity over time\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4932b6cfc1ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"7233036bd623\",\"_type\":\"span\",\"marks\":[],\"text\":\"More channels, more brands, more regions, more business units, and stricter governance all add operational cost. The right question is how predictable that cost feels as you grow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"628add39f0ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e5106eff19f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use case scenarios: Which platform for which business?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d98344c76b8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f19c11c68e65\",\"_type\":\"span\",\"marks\":[],\"text\":\"The fastest way to choose between Braze vs Salesforce Marketing Cloud is to start with your most common use cases, then work backward to the platform strengths that support them. Think about where your customer interactions happen, how quickly you need to react to behavior, and how closely marketing needs to align to a Salesforce multi-cloud setup if that’s what you already have.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b2f4830057d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ec77c2a9110\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Choose Braze if:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"684104a597f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4804b2e8ecf3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time personalization is a priority, and you want journeys that react to live behavior.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a11433170c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9546c805009\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile engagement is central to your product experience, with push and in-app playing a big role.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e98e8fbc931\",\"_type\":\"block\",\"children\":[{\"_key\":\"7eb720b55abc\",\"_type\":\"span\",\"marks\":[],\"text\":\"You want to coordinate cross-channel messaging without heavy day-to-day admin overhead.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4fdb1a13e015\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfb4eae90f1b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your team wants to launch, test, and iterate frequently, without relying on specialist support for every change.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d36d4bb9df98\",\"_type\":\"block\",\"children\":[{\"_key\":\"c34beb2ce6b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your data lives across multiple tools, and you want flexibility in how you activate it for journey orchestration, including when a customer data platform is part of your stack.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eba13bf225b9\",\"_ref\":\"9374002d-2dce-402c-966a-2a69e176482e\",\"_type\":\"testimonialReference\"},{\"_key\":\"221b94a2eb71\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8102f4095b4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Choose Salesforce if:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ffdf897faaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5abf289ca9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"CRM integration is central to how you run marketing, sales, and account workflows.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e8364c0e6bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c61444445faa\",\"_type\":\"span\",\"marks\":[],\"text\":\"You need structured governance and permissions across multiple teams and stakeholders.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d84752f985a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea0cfb2f9f60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your priority is consolidating tools and reporting around Salesforce data and processes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3456bd81fbe7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4097d2f65a61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Can you use both? (Yes)\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"31e69e26bf0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f175c914c3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes. Many organizations use Braze for real-time customer engagement while keeping Salesforce CRM for account management.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98d19c0aacd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"13a626c7e07d\",\"_type\":\"span\",\"marks\":[],\"text\":\"This setup often works well when teams want Salesforce to remain the system of record for sales and account activity, while Braze runs cross-channel messaging and journey orchestration based on customer behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11338adb07e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9009878daedc\",\"_type\":\"span\",\"marks\":[],\"text\":\"That can mean Salesforce holds core customer and account data, and Braze activates that data alongside real-time signals to personalize experiences across mobile and other channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9526784bb652\",\"_type\":\"block\",\"children\":[{\"_key\":\"a369f3fd6f8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re considering this approach, the key planning areas are data flows, identity matching, consent and preferences, and which team owns ongoing governance across both platforms.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97e4acce4f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"b57494b36b38\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementation, support, and learning curve\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7355364e1e42\",\"_type\":\"block\",\"children\":[{\"_key\":\"8dd9a081196c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementation is where a lot of platform fit becomes obvious. It’s one thing to compare features, and another to see how quickly your team can connect data, launch cross-channel messaging, and keep journeys running without constant bottlenecks. So you’ll need to be fully aware of what support you have and how easy it is to access.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fae4843b775\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dae8d879da9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a self-service platform. It has Braze Academy for training, and a responsive support team. This is great for brands that want to build and iterate in-house. Training resources help marketers and operators ramp up, and support is positioned to help teams troubleshoot as they scale programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df62da072b40\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac1b66e24ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce requires Salesforce Certified consultants or system integrators. The learning curve can be steep and quality of support has been reported by third parties as variable and dependent on plan and partner setup.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7f3cd9b7f18\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf8b38c1d5de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud often works best when there’s specialist support in place, whether that’s internal Salesforce admins or external partners.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30376ff7c46c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0f597f5c027\",\"_type\":\"span\",\"marks\":[],\"text\":\"A practical step during evaluation is to ask what customer support looks like in day-to-day use, including response times, escalation paths, and the role partners play in ongoing troubleshooting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2778d2e1dff4\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbd20c1a0512\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer reviews and market positioning\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f3a82bf8150b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e32f5163140\",\"_type\":\"span\",\"marks\":[\"240e4bf4ca39\"],\"text\":\"G2\"},{\"_key\":\"d699c2035f91\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a software marketplace where buyers compare tools using peer reviews and ratings. On G2 comparison pages, the overall star rating is calculated from the “Likely to Recommend” question (1–10 scale) and displayed as a 1–5 star rating.\"}],\"markDefs\":[{\"_key\":\"240e4bf4ca39\",\"_type\":\"link\",\"href\":\"https://www.g2.com/compare/braze-vs-salesforce-marketing-cloud-account-engagement\"}],\"style\":\"normal\"},{\"_key\":\"d3d4c32bf101\",\"_type\":\"block\",\"children\":[{\"_key\":\"5818931e9559\",\"_type\":\"span\",\"marks\":[],\"text\":\"G2 also shows average scores on a 0–10 scale for metrics like ease of use, ease of setup, and quality of support, based on reviewer responses.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cb1290501fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"7aac9a01e291\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how \"},{\"_key\":\"83ba17165b36\",\"_type\":\"span\",\"marks\":[\"c27a1b03b433\"],\"text\":\"Braze and Salesforce Marketing Cloud\"},{\"_key\":\"5d3ef73565fb\",\"_type\":\"span\",\"marks\":[],\"text\":\" compare on the headline ratings G2 displays, as of January 2026:\"}],\"markDefs\":[{\"_key\":\"c27a1b03b433\",\"_type\":\"link\",\"href\":\"https://www.g2.com/compare/braze-vs-salesforce-marketing-cloud\"}],\"style\":\"normal\"},{\"_key\":\"eab5280b1eb7\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"dba5d217-376d-429c-8211-48921cea3902\",\"_type\":\"tableRow\",\"cells\":[\"Rating\",\"What it's for\",\"Braze score\",\"Salesforce Marketing Cloud score\"]},{\"_key\":\"d1dfedc3-7dd8-4c83-ba40-b6a51a99574e\",\"_type\":\"tableRow\",\"cells\":[\"Star rating\",\"Overall star rating shown on the comparison page\",\"4.5/5\",\"4.0/5\"]},{\"_key\":\"61f5aed5-0d94-46c9-912e-7453c1eac8e5\",\"_type\":\"tableRow\",\"cells\":[\"Meets requirements\",\"How well the product meets reviewers' needs\",\"8.5\",\"8.2\"]},{\"_key\":\"0911388e-ded7-4fc4-8b3b-6a9bb8014a45\",\"_type\":\"tableRow\",\"cells\":[\"Ease of use\",\"Day-to-day usability for end users\",\"8.3\",\"7.6\"]},{\"_key\":\"b16c9334-fa70-4215-92b3-ef260fce9762\",\"_type\":\"tableRow\",\"cells\":[\"Ease of setup\",\"Perceived effort to get up and running\",\"7.6\",\"7.3\"]},{\"_key\":\"489338cd-d8dd-479d-935d-9678e788fa40\",\"_type\":\"tableRow\",\"cells\":[\"Ease of admin\",\"Ongoing admin and configuration effort\",\"8.5\",\"7.8\"]},{\"_key\":\"c09cb2a8-8558-43f3-b404-16f1d70a07fc\",\"_type\":\"tableRow\",\"cells\":[\"Quality of support\",\"Support experience reported by reviewers\",\"8.5\",\"7.7\"]},{\"_key\":\"733256bf-20de-49a8-8e7f-9f9bd33b2646\",\"_type\":\"tableRow\",\"cells\":[\"Good partner in doing business\",\"Commercial relationship experience\",\"8.9\",\"8.0\"]},{\"_key\":\"70ef556c-90a7-49ae-a3bc-d191fa01adb3\",\"_type\":\"tableRow\",\"cells\":[\"Product direction (% positive)\",\"Positive sentiment about roadmap and direction\",\"9.2\",\"7.5\"]}]}},{\"_key\":\"b1079ec9ec7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b137da50bb99\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond the scores, teams often shortlist these platforms for different reasons. Braze is commonly shortlisted for real-time personalization and mobile engagement, where messages need to react quickly to customer behavior. Salesforce Marketing Cloud is commonly shortlisted for CRM-connected workflows and a Salesforce multi-cloud ecosystem, where standardization across the Salesforce stack is a key requirement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f180119bdfb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9dbd59e9519\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze vs Salesforce comparison: Key takeaways and decision framework\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d2b034fd09ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3a7b3e14bdb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Picking between Braze vs Salesforce Marketing Cloud usually comes down to how you run customer engagement on a daily basis—how quickly you need to act on behavior, how central mobile engagement is, and if and how closely marketing work needs to sit inside a Salesforce multi-cloud stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"960c72ec9ec8\",\"_type\":\"block\",\"children\":[{\"_key\":\"46702c64319d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze or Salesforce for customer engagement: what to ask internally\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a0b414c56008\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":false,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"6f41cf97-77f2-46e9-b546-dfe5ccb9f8b7\",\"_type\":\"tableRow\",\"cells\":[\"What to ask\",\"What to do\",\"What that usually points to\"]},{\"_key\":\"0b09aa04-157d-4d28-9d08-432b6b8a1ddf\",\"_type\":\"tableRow\",\"cells\":[\"Which customer moments matter most?\",\"List 5-10 moments that drive revenue or retention (first-value, repeat purchase, churn risk, upgrade, renewal).\",\"If those moments are behavior-driven and time-sensitive, Braze is commonly shortlisted. If they're CRM workflow-driven, Salesforce Marketing Cloud is commonly shortlisted.\"]},{\"_key\":\"42c2527a-215e-4d24-b7f7-095a3bc2ac24\",\"_type\":\"tableRow\",\"cells\":[\"What needs to happen in real time?\",\"Mark which moments truly need immediate action vs. scheduled targeting.\",\"Heavy real-time needs often align with Braze.\"]},{\"_key\":\"739fb50a-3fd1-4e7d-9121-d8d027ceea5f\",\"_type\":\"tableRow\",\"cells\":[\"How mobile-led is your strategy?\",\"Write down the channels that drive outcomes, and rank them by importance.\",\"Push, in-app, and other mobile channels in scope often align with Braze.\"]},{\"_key\":\"43eb1b8f-bb94-4b46-a325-330015447f28\",\"_type\":\"tableRow\",\"cells\":[\"Where does your customer data live?\",\"Map your systems of record (product events, web, billing, support, CRM), and how data moves today.\",\"Salesforce-standardized data paths often align with Salesforce Marketing Cloud. Mixed stacks often align with Braze flexibility.\"]},{\"_key\":\"7a6c6667-f039-4e4c-8c14-c097992cd05c\",\"_type\":\"tableRow\",\"cells\":[\"Who owns the platform after launch?\",\"Name the day-to-day owners and how changes get made (in-house vs. partners).\",\"In house lifecycle teams often align with Braze. Partner-led operating models could be either.\"]},{\"_key\":\"37131015-70d3-4e0a-be06-f40d9767dc40\",\"_type\":\"tableRow\",\"cells\":[\"How often will you change journeys?\",\"Estimate how frequently you'll test, refine, and ship new flows.\",\"High iteration cadence often aligns with Braze. Slower, governance-heavy change cycles often align with Salesforce Marketing Cloud.\"]},{\"_key\":\"032ef06a-b16b-4330-9ac0-1d22affee8ec\",\"_type\":\"tableRow\",\"cells\":[\"What's your 12-month cost picture beyond license fees?\",\"Budget in three buckets: platform, people (admin time), and partners (services).\",\"The \\\"cheapest license\\\" rarely wins. The platform with lower operational overhead often does.\"]}]}},{\"_key\":\"43c9d0277f54\",\"_type\":\"block\",\"children\":[{\"_key\":\"eaeff1e4d08f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing between Salesforce Marketing Cloud and Braze comes down to your business needs, your existing tech stack, and how your team runs customer engagement day to day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cfac8f4ecdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a9107858eeb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Salesforce Marketing Cloud is commonly shortlisted by organizations standardizing on a Salesforce multi-cloud ecosystem and wanting marketing automation closely connected to Salesforce CRM workflows. It can support complex, multi-channel programs, especially when you have the internal resources, partner support, or governance model to manage a larger stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93e7d0dcccc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8c5a0eb59eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is commonly shortlisted by teams prioritizing mobile engagement and real-time personalization, where behavior-triggered communications and rapid iteration matter. It tends to resonate with digital-native brands that want to move quickly, coordinate cross-channel messaging, and act on customer context as it changes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf7ae6ef8187\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1a1bcee61e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In both cases, strong evaluations look at more than features. Data readiness, integrations, operating model, and total cost of ownership often shape time-to-value more than any single capability. If those fundamentals are clear, either platform can support a strong customer engagement strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"736401d6728d\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"a9b3436e10a8\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Click here\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"body\":[{\"_key\":\"0da19e4f2901\",\"_type\":\"block\",\"children\":[{\"_key\":\"60a1663c3c49\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start a free trial today.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"See how Braze empowers brands with real-time, mobile-first engagement—without the complexity of multi-cloud platforms.\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-486\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Customer Engagement\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engagement client\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Engajamento do cliente\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"カスタマーエンゲージメント\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"고객 참여\"}],\"slug\":{\"current\":\"customer-engagement\"}}],\"useCases\":null},\"excerpt\":\"Compare Braze vs Salesforce on real-time personalization, mobile engagement, journey orchestration, and TCO to choose the right fit.\",\"faqs\":{\"heading\":\"Frequently Asked Questions\",\"items\":[{\"_key\":\"520bc0200183\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"2ac88f70bbea\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fbaf48775c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The main difference between Braze and Salesforce Marketing Cloud lies in their core focus: Braze is designed for real-time customer engagement and mobile-first messaging, allowing for quick, behavior-triggered communications. In contrast, Salesforce Marketing Cloud is built to facilitate marketing automation that integrates closely with Salesforce CRM and a broader multi-cloud ecosystem, emphasizing structured workflows and governance.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What's the main difference between Braze and Salesforce Marketing Cloud?\"},{\"_key\":\"03fab3143ba3\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"b34c26abc726\",\"_type\":\"block\",\"children\":[{\"_key\":\"97efd7f23479\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is often preferred for mobile engagement when push notifications and in-app messaging play a central role in the customer experience. Salesforce Marketing Cloud can support mobile programs too, but many teams evaluate it primarily for CRM-connected workflows and multi-cloud alignment rather than mobile-first execution.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Is Braze or Salesforce better for mobile engagement?\"},{\"_key\":\"6d1241a0b2f4\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"ae42aa679beb\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b332f9c6c09\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze and Salesforce use different pricing models, so the cleanest comparison starts with what drives cost. Salesforce publishes pricing for specific Marketing Cloud editions, while Braze uses value-based pricing based on Platform Editions, MAUs, and Flexible Credits tied to channel volume and AI usage. For an accurate comparison, align assumptions on active audience size, channels, messaging frequency, and implementation support.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How do Braze and Salesforce compare on pricing?\"},{\"_key\":\"027859904059\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"d0ef24de425c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b08408bb9cf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes, you can use Braze and Salesforce together. A common setup is using Salesforce CRM for account management and sales workflows, while Braze runs real-time customer engagement and cross-channel messaging, depending on how data flows and ownership are set up internally.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Can I use Braze and Salesforce together?\"},{\"_key\":\"1ac3b399207d\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"82293174eb77\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d890a58c7a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is frequently evaluated for real-time personalization when teams want behavior-triggered messaging and journeys that respond quickly to customer actions. Salesforce Marketing Cloud supports personalization too, but how “real time” it feels in practice often depends on your Salesforce ecosystem setup, data flows, and the products you’re using alongside it.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Is Braze or Salesforce better for real-time personalization?\"},{\"_key\":\"601b603ea1df\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"c4b1027da1a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"52c9d80a8afc\",\"_type\":\"span\",\"marks\":[],\"text\":\"For smaller teams, the difference often comes down to resourcing. Braze is frequently chosen when marketers want to move quickly without relying on specialist admin support for every change, while Salesforce Marketing Cloud can require more dedicated Salesforce skills, partner help, or internal admin capacity depending on how it’s implemented.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd0075b8307e\",\"_type\":\"block\",\"children\":[{\"_key\":\"572ec4e906eb\",\"_type\":\"span\",\"marks\":[],\"text\":\"For larger organizations, both platforms can support scale. The key distinction is operating model: Salesforce Marketing Cloud is often selected when marketing needs to run closely alongside Salesforce CRM and a broader Salesforce multi-cloud ecosystem, while Braze is often selected when teams want real-time personalization and mobile engagement at scale across channels, with faster iteration for lifecycle programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6fc1fe00c2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"52e6b0060cb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How do the two platforms compare for small vs. large organizations?\"}]},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"A smiling Black man looks at his phone with \\\"braze vs Salesforce\\\" written over a vibrant orange and pink background.\",\"asset\":{\"_ref\":\"image-3bc638a24227669389718172a95444c4bf5933d4-1920x1080-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":true,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-02-19T22:50:34.882Z\"},\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62a3c98142ce651f68bf4bf929bafa1ddb58282a-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Compare Braze vs Salesforce on real-time personalization, mobile engagement, journey orchestration, and TCO to choose the right fit.\",\"pageTitle\":\"Braze vs Salesforce: A Buyer’s Comparison | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-vs-salesforce-comparison\"}},\"showTableOfContents\":true,\"title\":\"Braze vs Salesforce: Which customer engagement platform is right for your business?\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-02-19T20:07:16Z\",\"_id\":\"27dc24d8-5a78-476f-b37d-005fb1dcfd68\",\"_rev\":\"X3ypW52DS31c2RWLrrnhrp\",\"_system\":{\"base\":{\"id\":\"27dc24d8-5a78-476f-b37d-005fb1dcfd68\",\"rev\":\"Y8QZoboInSDuVJaGHHdNug\"}},\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-27T15:38:11Z\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Team\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"b0ea08ec8533\",\"_type\":\"block\",\"children\":[{\"_key\":\"07108ce9e3cb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most teams comparing Braze vs Adobe are trying to make customer engagement more responsive—using what people do to guide what you send next, across channels, without creating a ton of extra work behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a145c1bbb2e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"370ed84a2b83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Both platforms can support \"},{\"_key\":\"045d28fcb921\",\"_type\":\"span\",\"marks\":[\"3d005b3bc48d\"],\"text\":\"omnichannel engagement\"},{\"_key\":\"fa90739067a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"3c325f197283\",\"_type\":\"span\",\"marks\":[\"64e249e4de2d\"],\"text\":\"customer journey orchestration,\"},{\"_key\":\"750499b5f89b\",\"_type\":\"span\",\"marks\":[],\"text\":\" but the evaluation usually comes down to operating model.\"}],\"markDefs\":[{\"_key\":\"3d005b3bc48d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/cross-channel-messaging/omnichannel-marketing-platform\"},{\"_key\":\"64e249e4de2d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"ab8fd607b1e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"691f5d8449ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"This guide compares them across mobile marketing, \"},{\"_key\":\"ba88655709c8\",\"_type\":\"span\",\"marks\":[\"48c689e88bef\"],\"text\":\"real-time personalization\"},{\"_key\":\"69e49e9b398e\",\"_type\":\"span\",\"marks\":[],\"text\":\", integrations, implementation, and time-to-value.\"}],\"markDefs\":[{\"_key\":\"48c689e88bef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/real-time-personalization\"}],\"style\":\"normal\"},{\"_key\":\"09f03fb37802\",\"_type\":\"block\",\"children\":[{\"_key\":\"32827588efa9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Short on time? Here’s a quick overview:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77ab6429d33d\",\"_type\":\"block\",\"children\":[{\"_key\":\"33fc48b6d4e4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is built for real-time, mobile-first lifecycle engagement with fast iteration.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"514a7fe90a4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d5cb1c0971\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Experience Cloud is designed for suite-based, cross-team experience orchestration.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb5a78d273ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ce1a6904c3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key differences come down to mobile strength, speed to launch, ease of iteration, and operating model.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6524031c3da\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c8e1f6e59e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The right choice depends on channels, data readiness, governance needs, and time-to-value expectations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88866cfe321c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbd8ffe748b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why this comparison matters\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7187ea096601\",\"_type\":\"block\",\"children\":[{\"_key\":\"42bfb41e40a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze and Adobe can both help you run engagement across channels, but marketers usually end up comparing Braze vs Adobe at different moments in their growth. Some teams are trying to speed up lifecycle messaging across push, in-app, email, and SMS. Others are looking for a platform that fits into a wider set of tools and processes that multiple teams already rely on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0314574d39c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d528b287b43c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with how the platform will run inside your organization. Look at what it takes to get live, how easy it is for marketers to update journeys once they’re running, and when you’ll need technical help or partner support. It also helps to check how each option fits with your data layer, especially if customer data platform (CDP) integration is part of your plan.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9854e06b5986\",\"_type\":\"block\",\"children\":[{\"_key\":\"05da65dcaef3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe vs Braze comparison: Core strengths at a glance\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f0596c994cca\",\"_type\":\"block\",\"children\":[{\"_key\":\"3373fcbab291\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you want a quick snapshot for the team, the following focuses on what typically shapes the rollout and the day-to-day work—mobile strength, how fast teams can get live, ease of use, and how pricing is structured.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc38e71118da\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"c01e43eb-6797-4e05-b2a5-523bd36ff7ec\",\"_type\":\"tableRow\",\"cells\":[\"\",\"Braze\",\"Adobe Experience Cloud\"]},{\"_key\":\"7332b886-e881-46fa-a207-4a6293c83623\",\"_type\":\"tableRow\",\"cells\":[\"Best for\",\"Real-time, mobile-first engagement for B2C digital brands\",\"Suite-based customer experience programs across complex orgs\"]},{\"_key\":\"61cee68b-3c81-444c-a4a9-4550e2633172\",\"_type\":\"tableRow\",\"cells\":[\"Mobile strength\",\"Strong-push and in-app are core channels\",\"Strong, with capabilities shaped by which Adobe products you deploy\"]},{\"_key\":\"6323e7af-7f43-4aa2-a535-215029b8cfdf\",\"_type\":\"tableRow\",\"cells\":[\"Implementation speed\",\"Often faster for single-platform deployments; timing depends on data readiness and channels\",\"Varies by scope -multi-product deployments and governance can extend timelines\"]},{\"_key\":\"2196ae84-b905-4b7b-9142-2fc7eb2222d1\",\"_type\":\"tableRow\",\"cells\":[\"Ease of use\",\"Built for marketer-led builds and iteration\",\"Varies by product and team structure; some users cite a learning curve, while others highlight an intuitive journey builder\"]},{\"_key\":\"ab9c2142-339e-4dd9-bb36-67c7808c552e\",\"_type\":\"tableRow\",\"cells\":[\"Pricing model\",\"Value-based pricing model based on Platform Editions, Monthly Active Users (MAU), and Flexible Credits\",\"Packaged by product/edition, with pricing typically provided via quote; some products price on usage factors like profile volume (Real-Time CDP) and managed service tiers (Adobe Campaign)\"]}]}},{\"_key\":\"ba414f126e33\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea16878c136c\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Note: “Adobe Experience Cloud” can mean different product combinations in practice (for example, Adobe Journey Optimizer, Adobe Campaign, Marketo Engage, and Adobe Experience Platform), so implementation, ease of use, and pricing vary based on what’s included in your deployment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49f88f21d1fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0dd294103e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze: Real-time, mobile-first engagement for B2C digital brands\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7956db09354d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f130ba50c1d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze works extremely well for B2C teams that need messaging to keep pace with customer behavior across the lifecycle. It supports channels like push notifications, in-app messages, email, SMS, and WhatsApp, so you can plan and run engagement in one place, even when customers move between touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2101fbe34f2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fcbfa04beb6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze works from first-party signals—like product activity, content engagement, purchases, and subscriptions—to power targeting and personalization. Many teams use Campaigns for single sends (an offer, an alert, a reminder) and \"},{\"_key\":\"c47620e4ffaf\",\"_type\":\"span\",\"marks\":[\"3f51ad6987ef\"],\"text\":\"Canvas for multi-step journeys\"},{\"_key\":\"8f82a462a55f\",\"_type\":\"span\",\"marks\":[],\"text\":\", where the next message or path can change based on what someone does next.\"}],\"markDefs\":[{\"_key\":\"3f51ad6987ef\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/create-customer-journeys-with-canvas-flow\"}],\"style\":\"normal\"},{\"_key\":\"373836682e4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ead9c32dbff9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization is designed to stay practical at scale, with templating and reusable content elements that help teams tailor messages without rebuilding every version from scratch. And because message pressure matters as much as message content, Braze includes controls that help manage timing and frequency across programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35f62e8f6255\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb263a446cab\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze also connects to modern data stacks. If your customer context lives in a CDP, a data warehouse, or your analytics stack, Braze can connect to that layer so the same signals you measure can also drive segmentation, personalization, and orchestration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc3c7b6aa73a\",\"_ref\":\"fb3abe7c-8846-45bc-a18c-3bf45befe925\",\"_type\":\"testimonialReference\"},{\"_key\":\"50765acd996e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6002007aea18\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze vs Adobe Experience Cloud: Comprehensive suite for complex, integrated use cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c5f9f18ef416\",\"_type\":\"block\",\"children\":[{\"_key\":\"19316c410bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Experience Cloud brings together tools for data, analytics, content, and journey execution so teams can plan, launch, and measure customer experiences from a shared ecosystem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8eada9c24854\",\"_type\":\"block\",\"children\":[{\"_key\":\"906dece4b2fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"This setup fits teams managing complex environments that span web, app, email, and ads activation. Centralized permissions and approval workflows can help keep programs consistent when several groups own different parts of the work.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ae460f21f4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"428137993fe3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Journey Optimizer and Adobe Campaign are common products to evaluate for journey execution and messaging, alongside the wider Experience Cloud stack. Results vary based on which products are included, how connected they are, and who owns ongoing updates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5ad7fc1f46b\",\"_type\":\"block\",\"children\":[{\"_key\":\"693577811e3d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze strengths: Mobile mastery and real-time engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3064b6e119bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b909dcb007a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a strong option when mobile is a primary growth channel and engagement needs to react quickly to customer behavior. It’s built to help teams coordinate cross-channel messaging in a way that stays responsive, even as programs scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fba8035793b\",\"_type\":\"block\",\"children\":[{\"_key\":\"079885237d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"Common reasons teams shortlist Braze:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cc464854f58\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e085cda52ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time personalization tied to current behavior: \"},{\"_key\":\"5f67adfbadc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Messages and journey paths can adapt based on what a customer is doing now, so targeting stays current as intent changes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a07776619448\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1c1a6f3dbb3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cross-channel coordination across the lifecycle: \"},{\"_key\":\"da7065d3fec9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Teams can connect touchpoints across push, in-app, email, SMS, and WhatsApp, with logic that reduces overlap and message competition.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"981dc527f707\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecfe9a264d89\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile-first channel execution: \"},{\"_key\":\"339ee417e5ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"Push and in-app messaging are central parts of the platform, which helps teams build app-led experiences without heavy workarounds.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87369e548a36\",\"_type\":\"block\",\"children\":[{\"_key\":\"c00719f7bda2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journeys built for frequent iteration: \"},{\"_key\":\"a6b3f3c425a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can update, test, and refine lifecycle flows without turning every change into a long ticket queue.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d5b6ba3bfaa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a3b9c0a5b3e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Practical controls for cadence and relevance: \"},{\"_key\":\"a12357cc4e37\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tools for timing, suppression, and audience logic support a cleaner experience when multiple teams or programs are running at once.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1558b7333d6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f012aeaa9daf\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Integrations that fit modern data setups: \"},{\"_key\":\"0e898d826667\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze can plug into existing analytics, data warehouses, and CDPs, so customer context can flow into engagement without rebuilding your stack around the platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"80c7f09b2521\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5b10a20793c\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning with BrazeAI Decisioning Studio™\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f9f67d514190\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fa226062477\",\"_type\":\"span\",\"marks\":[],\"text\":\"BrazeAI Decisioning Studio™ helps teams personalize at the individual level by making smarter choices about what to send, when to send it, and where it should show up. Instead of relying on fixed rules or one-off tests, AI decisioning agents learn which combinations work best for each customer over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a82d4c991fef\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d80b00ddb7a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How it works\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c48f6f0f16d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d82f8c473179\",\"_type\":\"span\",\"marks\":[],\"text\":\"It starts with what your team already controls: your goals, your guardrails, and your creative options.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b138c6ac368e\",\"_type\":\"block\",\"children\":[{\"_key\":\"761cfb93962f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Set the outcome you want to improve.\"},{\"_key\":\"b0a6a574e751\",\"_type\":\"span\",\"marks\":[],\"text\":\" Choose a business KPI that matters for the journey, such as conversion, repeat purchase, retention, or revenue.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bf29b678bd6\",\"_type\":\"block\",\"children\":[{\"_key\":\"6240176c6727\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Provide the options the AI can choose from.\"},{\"_key\":\"449f6f81ff74\",\"_type\":\"span\",\"marks\":[],\"text\":\" This can include message and creative variants, offers, products, channels, plus timing and frequency rules.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e557abca9e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a4c841c0bec\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Let decisioning agents learn from behavior.\"},{\"_key\":\"110c24586a69\",\"_type\":\"span\",\"marks\":[],\"text\":\" Agents run continuous experimentation and adapt based on real customer interactions, updating decisions as behavior changes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"784f39a012b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"85ca45d53557\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understand what was chosen and why.\"},{\"_key\":\"2cd7b7df1886\",\"_type\":\"span\",\"marks\":[],\"text\":\" Teams can review decisions and performance to see what’s driving results.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c67a50695417\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8d51661eb1d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Connect to your data layer.\"},{\"_key\":\"5227d21a0dc9\",\"_type\":\"span\",\"marks\":[],\"text\":\" BrazeAI Decisioning Studio™ can work with first-party data and custom signals, including setups where a CDP or data warehouse feeds context into engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb017c9da7fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"163f44bb5dee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Benefits for marketers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"20b896c20228\",\"_type\":\"block\",\"children\":[{\"_key\":\"d53749088199\",\"_type\":\"span\",\"marks\":[],\"text\":\"The biggest upside is scale—more relevance without the manual overhead of building and maintaining endless variants.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8c7a7033380\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6338391ce27\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1:1 optimization across more variables.\"},{\"_key\":\"ee13f8a79938\",\"_type\":\"span\",\"marks\":[],\"text\":\" Decisioning agents can optimize choices like message, offer, channel, timing, and frequency at the individual level.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c1049a14ac17\",\"_type\":\"block\",\"children\":[{\"_key\":\"895502809345\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Always-on learning, not one-off testing.\"},{\"_key\":\"c2f7fac7611e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Decisions keep adapting as customers change, so programs improve over time rather than resetting with each experiment.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"117e911920d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"31a6b4beea8d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Clearer measurement of incremental impact.\"},{\"_key\":\"1eacfe5f44d0\",\"_type\":\"span\",\"marks\":[],\"text\":\" Teams can compare performance against a baseline approach to quantify uplift.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"51d16fe50c91\",\"_type\":\"block\",\"children\":[{\"_key\":\"113b6a9e57a1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better use of first-party signals.\"},{\"_key\":\"d3bcaa1c6485\",\"_type\":\"span\",\"marks\":[],\"text\":\" Rich behavioral data becomes easier to translate into engagement decisions that feel timely and relevant.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca139ee9278f\",\"_ref\":\"276e43d0-cc72-4dd4-85a8-32434e0a9dd9\",\"_type\":\"testimonialReference\"},{\"_key\":\"88a4a6629d2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d245850d7f3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze limitations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b6da8f7b8169\",\"_type\":\"block\",\"children\":[{\"_key\":\"50cfd1ab6340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze can be a strong fit for real-time engagement, but a few practical factors can affect how quickly teams get value and how easy it feels to run the platform day to day. These are the main limitations to weigh up during evaluation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8df2b1ad9ed9\",\"_type\":\"block\",\"children\":[{\"_key\":\"99004e0ae905\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Rollout speed depends on event quality, identity, and consent: \"},{\"_key\":\"a3a7ff502e13\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time engagement depends on clean event tracking, identity mapping, and consent and preference management. If those foundations need work, any platform rollout slows down, including Braze.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13c07028d530\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9e76aa126ab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze isn’t a CDP, but it also doesn’t need to be: \"},{\"_key\":\"ae0ca4f04c26\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you need a centralized customer database hub to consolidate data from CRMs, analytics tools, and enterprise data warehouses to connect to multiple downstream destinations, then a CDP is a better solution. Braze does offer connections to all of the mentioned sources to be used with Braze as the destination and leverages its \"},{\"_key\":\"2f24318c6fff\",\"_type\":\"span\",\"marks\":[\"92c591d702ef\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"75b683882803\",\"_type\":\"span\",\"marks\":[],\"text\":\" product to make this more turnkey. It all depends on what else you want to connect to and if Braze Data Platform is enough for your workload.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92c591d702ef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"4da2c2ca3f91\",\"_type\":\"block\",\"children\":[{\"_key\":\"1be05bfe24c9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Complex orgs still need a clear “who owns what” model: \"},{\"_key\":\"f01fd005e3e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"When multiple teams share channels, audiences, and calendars, you’ll need agreement on who builds journeys, who approves changes, how conflicts get resolved, and how message frequency is managed across programs and regions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7738c7c17f52\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e762d83a854\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Support model depends on your plan and working hours: \"},{\"_key\":\"40e85d91ed2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze offers global support coverage, and the day-to-day experience depends on your support plan, your escalation path, and the time zones your teams operate in. During evaluation, ask how support works in practice for your regions, including response targets and after-hours coverage.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b104e34a32c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a10a8cda51c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe strengths: Comprehensive ecosystem\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4c6134fe1f45\",\"_type\":\"block\",\"children\":[{\"_key\":\"19acef3672ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Experience Cloud is a strong fit for teams that want engagement connected to a broader set of experience tools, especially when data, content, analytics, and journey execution need to work together across multiple groups.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85c361a379a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f3c38e6f8c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a Braze vs Adobe evaluation, these Adobe strengths tend to matter most:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41bc733875e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e2826e60fbb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Support for creative content creation across teams: \"},{\"_key\":\"cf60c80b89d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"The suite model fits workflows where marketing, creative, analytics, and data teams share ownership, with clear handoffs between building, launching, and optimizing experiences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab3c9146f975\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7481afa4e21\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Suite breadth across experience workflows: \"},{\"_key\":\"d01b568782be\",\"_type\":\"span\",\"marks\":[],\"text\":\"Experience Cloud spans areas teams often want connected, including data, content, analytics, and activation, which can support a more unified way of planning, launching, and measuring work, like for B2B and customer support needs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e77493470c1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9b07eaf3e66\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Governance and controls for complex organizations: \"},{\"_key\":\"82d1aef2fd20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe supports structured permissions, approvals, and shared visibility across brands, regions, and business units, which can help when many teams need to collaborate without stepping on each other’s work.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12b4c18259eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dd6979f7dd9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ecosystem alignment for Adobe-first stacks\"},{\"_key\":\"3ff20e415a56\",\"_type\":\"span\",\"marks\":[],\"text\":\"If Adobe tools already play a central role in your stack, keeping engagement in that ecosystem can simplify integration decisions and internal alignment.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d596f2059070\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f3a3e8a5228\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI personalization and decisioning in Adobe\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1f7bb712febe\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb069a8dda24\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe’s AI capabilities for engagement sit largely within Adobe Journey Optimizer, where teams can use decisioning to select the most relevant content or offer, plus AI services that support message timing and content production across the Experience Cloud.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c39d50a29e6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fa1fca8ea4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How it works\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d9776410f976\",\"_type\":\"block\",\"children\":[{\"_key\":\"c96b7e2d1983\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe’s approach usually starts with a defined set of choices and clear guardrails.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ddbd8a670eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"253989071b71\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build a catalog of options.\"},{\"_key\":\"1951f94ae966\",\"_type\":\"span\",\"marks\":[],\"text\":\" Teams create “decision items,” such as offers or content variations, that can be used in journeys and campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d39c712e852\",\"_type\":\"block\",\"children\":[{\"_key\":\"6343ef1e8133\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Set eligibility and constraints.\"},{\"_key\":\"b4f805ba0cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\" Decision rules control who can see what, plus limits and exclusions that keep decisions aligned to business requirements.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b31c8c660bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"29bfcda48cf7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Choose a selection strategy.\"},{\"_key\":\"53dadeda9a5d\",\"_type\":\"span\",\"marks\":[],\"text\":\" Options can be ranked by priority, by formulas, or by AI-powered ranking models, depending on how much automation you want.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c921662985a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"25dc10470801\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use the decision inside journeys.\"},{\"_key\":\"41f38d22c089\",\"_type\":\"span\",\"marks\":[],\"text\":\" Decisioning can be applied at key points so the content a customer sees can change based on profile context and journey logic.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afe2a5235f51\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a390f247de5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send timing for certain channels.\"},{\"_key\":\"bbaca36cc89e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send-time optimization uses historical engagement behavior to pick a better send time within a window you define.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6ad9e2ffb35\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc725e500cb9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Support content creation at scale.\"},{\"_key\":\"9bc649059ad6\",\"_type\":\"span\",\"marks\":[],\"text\":\" Adobe also offers generative AI capabilities across its suite to help teams create and adapt content faster within existing workflows.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a9e870273b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"947c5333685d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Benefits for marketers\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a373c39d1c29\",\"_type\":\"block\",\"children\":[{\"_key\":\"92c92af32956\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe’s AI offering is built to help teams manage relevance while keeping control over rules and governance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b6f28be3c1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f155bab00c18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"More consistent personalization.\"},{\"_key\":\"e370f5bcd6d6\",\"_type\":\"span\",\"marks\":[],\"text\":\" Centralized decision items and rules make it easier to apply the same logic across teams and programs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9051fb30ff36\",\"_type\":\"block\",\"children\":[{\"_key\":\"7151cee9aa39\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Less manual offer selection.\"},{\"_key\":\"6bd706874e0e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Decisioning reduces the need to hand-pick a “best” offer for every segment when you have multiple valid options.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7732e689f148\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cb8b0124576\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster content production.\"},{\"_key\":\"5e0236dfde28\",\"_type\":\"span\",\"marks\":[],\"text\":\" Adobe's creative suite enables brands to continue to use their existing content creation workflow and then port the content over to Experience Cloud.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe3983edd691\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc02018536bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe limitations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cc8b79e44212\",\"_type\":\"block\",\"children\":[{\"_key\":\"da3f1d8a9b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Experience Cloud can be a strong option for organizations that want suite-wide standardization, but that scope can affect how much effort it takes to get live and keep programs moving, depending on which products you are using.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ca786d286b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8f2448c5d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are common limitations to weigh up in a Braze vs Adobe comparison:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0da7a96bacd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4f0404c5b79\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Budgeting can be more complex. \"},{\"_key\":\"8adf128aa116\",\"_type\":\"span\",\"marks\":[],\"text\":\"Suite packaging, add-ons, and services can make it harder to forecast total cost without mapping the full deployment\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"710aa24f3111\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfb045a3cef5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Implementation can take longer. \"},{\"_key\":\"c2a3f23b64b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deployments may involve multiple Adobe products, deeper data setup, and more stakeholders, which can extend timelines.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b543c317156\",\"_type\":\"block\",\"children\":[{\"_key\":\"31a89bd6ddfc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"More specialist support may be needed. \"},{\"_key\":\"347b152cdd4e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Day-to-day work can require technical resources, platform specialists, or partners, especially when workflows span several tools.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f2fcc181298\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfc174790c87\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The build experience can feel fragmented. \"},{\"_key\":\"d25fd36ef8ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"When orchestration, data, analytics, and execution sit across separate products, teams may spend more time coordinating changes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fa033b4dc95\",\"_type\":\"block\",\"children\":[{\"_key\":\"079ee755a1ff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Iteration cycles can slow down. \"},{\"_key\":\"bc5bcc7ef4d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Approval layers, governance, and cross-team dependencies can make testing and updates take longer.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b92bdaede647\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc98bbf00832\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Total Cost of Ownership (TCO). \"},{\"_key\":\"3d0f26cad2f5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Can incur a higher TCO due to the complexity of its ecosystem, and often relies on specialized System Integrators (SIs) or Global System Integrators (GSIs) for effective deployment and management.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3817d541270f\",\"_type\":\"block\",\"children\":[{\"_key\":\"53fdbbfb682d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Head-to-head feature comparison\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"103b192db83d\",\"_type\":\"block\",\"children\":[{\"_key\":\"69eca821bd4b\",\"_type\":\"span\",\"marks\":[],\"text\":\"A side-by-side feature list won’t tell you much until you connect it to workflow. Here’s how Braze and Adobe compare on the capabilities that shape build speed, iteration, and day-to-day effort.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5b8b4a30f56\",\"_type\":\"customTable\",\"headers\":{\"firstColumnIsHeader\":true,\"firstRowIsHeader\":true},\"table\":{\"rows\":[{\"_key\":\"ce065f9a-2707-4357-b9f0-f8d21f16fdbe\",\"_type\":\"tableRow\",\"cells\":[\"Capability\",\"Braze\",\"Adobe Experience Cloud\",\"Questions to ask\"]},{\"_key\":\"9a46e65d-998e-4868-9223-9bb453c70543\",\"_type\":\"tableRow\",\"cells\":[\"Mobile channels and in-product engagement\",\"Mobile-first-push and in-app are core\",\"Mobile capabilities depend on your Adobe product mix and setup\",\"Are push and in-app central channels, and can marketing run them without extra tooling?\"]},{\"_key\":\"5ec60747-b56f-4111-b7a9-8f47186a0983\",\"_type\":\"tableRow\",\"cells\":[\"Cross-channel journey orchestration\",\"Built for lifecycle journeys and frequent iteration\",\"Orchestration varies based on Adobe Journey Optimizer and Adobe Campaign\",\"Who will own journey builds and updates, and how often will you change them?\"]},{\"_key\":\"3ba7bbbb-cbda-4ff1-8614-c65ff67ac4b4\",\"_type\":\"tableRow\",\"cells\":[\"Real-time personalization\",\"Personalization responds to behavior and customer context\",\"Personalization depends on data flows, orchestration setup, and the products in scope\",\"Where do you need personalization to show up, and how quickly does it need to change?\"]},{\"_key\":\"a7c13b0d-587a-4925-9355-62b38585f29a\",\"_type\":\"tableRow\",\"cells\":[\"Segmentation and triggering\",\"Event- and behavior-based activation\",\"Strong options, with complexity shaped by stack scope\",\"How quickly can a new event or attribute trigger a journey step?\"]},{\"_key\":\"8fd39336-eccd-4761-9fdf-a70909cd113c\",\"_type\":\"tableRow\",\"cells\":[\"Experimentation and optimization\",\"Built to test and iterate across lifecycle programs\",\"Testing and optimization typically span multiple tools\",\"Can teams run experiments and apply learnings without heavy coordination?\"]},{\"_key\":\"4340d577-f76b-40a3-acef-44a0c64619f1\",\"_type\":\"tableRow\",\"cells\":[\"Data flexibility and CDP integration\",\"Integrates with modern stacks and CDPs\",\"Adobe ecosystem options for data and identity\",\"What system is the source of truth, and how does data reach journeys?\"]},{\"_key\":\"db3a2881-0649-4327-8575-4c4454c92b29\",\"_type\":\"tableRow\",\"cells\":[\"Reporting and journey insights\",\"Engagement and journey reporting for lifecycle teams\",\"Reporting depends on analytics tooling and product mix\",\"Can you see drop-off and impact at the journey level without stitching reports together?\"]},{\"_key\":\"1e3d08fe-8236-46e9-bddd-f9bd480d20fd\",\"_type\":\"tableRow\",\"cells\":[\"Governance, roles, and permissions\",\"Designed to scale without heavy admin overhead\",\"Built for structured governance across teams and regions\",\"How strict are approvals, permissions, and regional controls, and who administers them?\"]},{\"_key\":\"e2be6172-fede-4b56-99ec-72a4878427ed\",\"_type\":\"tableRow\",\"cells\":[\"Developer effort and maintenance\",\"Often lighter for ongoing iteration\",\"Effort depends on integrations and number of products involved\",\"How much engineering support will you need after launch for day-to-day changes?\"]}]}},{\"_key\":\"e03659321162\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c89ee0fda45\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Note: “Adobe Experience Cloud” can mean different product combinations, so the Adobe column reflects a common engagement setup and highlights where product mix changes the answer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35c4f728cbdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"677adfe190a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adobe Personalization vs Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4269d2168e60\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0b878db61a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe personalization vs Braze comes down to where you want personalization decisions to happen, and how quickly you need them to adapt as behavior changes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d504e6b2bce0\",\"_type\":\"block\",\"children\":[{\"_key\":\"db1a7b28397a\",\"_type\":\"span\",\"marks\":[],\"text\":\"During evaluation, compare:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5cc58417811\",\"_type\":\"block\",\"children\":[{\"_key\":\"942510b68bb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Where decisions show up—app, push, email, SMS, web, and onsite\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a3cc4285de6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2f7f062c1f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"How targeting logic and content rules get updated\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8875b6564dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"3542e5cbbd55\",\"_type\":\"span\",\"marks\":[],\"text\":\"How many tools and teams need to be involved to ship a change\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d381fdac781\",\"_type\":\"block\",\"children\":[{\"_key\":\"50210544b69b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adobe Campaign vs Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cfae4de45bcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"836bbdef51ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Campaign vs Braze is mainly a workflow comparison—campaign execution inside a suite versus lifecycle engagement built for fast iteration across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed1b1f0a418d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d3ac3ce1b3d\",\"_type\":\"span\",\"marks\":[],\"text\":\"During evaluation, compare:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cc474f14309\",\"_type\":\"block\",\"children\":[{\"_key\":\"40fe3fbc1f7a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Time to launch and update programs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"07e684e50773\",\"_type\":\"block\",\"children\":[{\"_key\":\"aac24d0b3424\",\"_type\":\"span\",\"marks\":[],\"text\":\"How cross-channel coordination is handled\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a689936f70cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb68d12223e5\",\"_type\":\"span\",\"marks\":[],\"text\":\"What ongoing admin or specialist support looks like\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a9d5a938645\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d4a8437833e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adobe Marketo vs Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9bf05a7aed16\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba5412c5a2d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Marketo vs Braze usually reflects different lifecycle priorities. Marketo is commonly used for nurture and automation programs for B2B. Braze is commonly evaluated for B2C lifecycle engagement across mobile and cross-channel messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f38b97852c80\",\"_type\":\"block\",\"children\":[{\"_key\":\"285570fbf5d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"During evaluation, compare:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77f7b8ea08da\",\"_type\":\"block\",\"children\":[{\"_key\":\"717803301a75\",\"_type\":\"span\",\"marks\":[],\"text\":\"What triggers journeys (lead stages, product behavior, lifecycle milestones)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4dfdeb96c102\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b89b86ea0dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Which channels drive outcomes\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d72a6f1df9c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c9a0e34d44a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Who owns builds and ongoing optimization\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d2f8fb3fd64\",\"_type\":\"block\",\"children\":[{\"_key\":\"70c830d7ce3c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adobe Journey Optimizer (AJO) vs Braze\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7eaeff6faaea\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0bd7f770261\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Journey Optimizer (AJO) vs Braze is where you get specific about ownership, iteration speed, and how connected the day-to-day experience feels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ae3cd9a0024\",\"_type\":\"block\",\"children\":[{\"_key\":\"2089e29ecb78\",\"_type\":\"span\",\"marks\":[],\"text\":\"During evaluation, compare:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c083fed1edef\",\"_type\":\"block\",\"children\":[{\"_key\":\"9550afa53c71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Who can build and change journeys without engineering\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"567aaf66ce4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f96ff0b15d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"How journeys respond to live customer behavior\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09121bb83d1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"29da975d7110\",\"_type\":\"span\",\"marks\":[],\"text\":\"How quickly updates go from idea to live experience\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd5108accb1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"114b1477f926\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world use cases: When to choose each\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"49ee0f6d2560\",\"_type\":\"block\",\"children\":[{\"_key\":\"16c3d610495f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with the customer moments you want to improve, then match them to the platform setup that will support your team. These scenarios help you compare the options across channels, resourcing, and how you run engagement day to day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f9949f31a7bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f5b4cc7ad20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Choose Braze if:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cabf3f82f265\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a8f542aae50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze fits B2C lifecycle teams that want speed, real-time responsiveness, and a setup that stays manageable as programs grow.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"470332e9cf66\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc340be06fae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mobile marketing drives growth\"},{\"_key\":\"4453cb1e1061\",\"_type\":\"span\",\"marks\":[],\"text\":\", with push and in-app playing a central role.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5911c989e17d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b02fd19c7b52\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journeys need to respond quickly\"},{\"_key\":\"fd0effd0db8c\",\"_type\":\"span\",\"marks\":[],\"text\":\" to customer behavior across channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88197d191208\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc26dd2a8122\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your team ships and iterates frequently\"},{\"_key\":\"72c934e4a65f\",\"_type\":\"span\",\"marks\":[],\"text\":\", without relying on specialist support for routine changes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f168575dad4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b228672fff75\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You want tighter control over message pressure\"},{\"_key\":\"67dba9b8ad4b\",\"_type\":\"span\",\"marks\":[],\"text\":\", including timing, suppression, and overlap across programs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40718af0db48\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e379e7e2165\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your data lives across tools\"},{\"_key\":\"7644ca9072b3\",\"_type\":\"span\",\"marks\":[],\"text\":\", and you want CDP integration so customer context can flow into activation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16f2b7e718cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"c50fd6f4460d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Choose Adobe if:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6b0933343e7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4472b54230e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe fits organizations that want engagement connected to a broader suite, with shared workflows and controls across teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8930532c0c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"a29c5c4da490\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You want a suite approach\"},{\"_key\":\"5dd20bfc5f02\",\"_type\":\"span\",\"marks\":[],\"text\":\" that connects engagement with wider experience and analytics workflows.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf4dd04146df\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf3e80b1ddf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Multiple brands, regions, or business units\"},{\"_key\":\"ece6a3099c43\",\"_type\":\"span\",\"marks\":[],\"text\":\" need consistent permissions, approvals, and collaboration processes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0cecdb27d272\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f0b63d74efc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Adobe tools already play a central role\"},{\"_key\":\"cefea2d9d1ac\",\"_type\":\"span\",\"marks\":[],\"text\":\" in your stack, and alignment matters for procurement and rollout.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eaee94ebc170\",\"_type\":\"block\",\"children\":[{\"_key\":\"9328f14e0e0b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A centralized operating model\"},{\"_key\":\"8ed1e4dab427\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the norm, with platform specialists or partners supporting build and maintenance.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7db94742a4f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"35a25f3499f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your engagement programs span multiple Adobe products\"},{\"_key\":\"cf796eec8fd5\",\"_type\":\"span\",\"marks\":[],\"text\":\", with shared governance and cross-team handoffs.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32d6fa1bf283\",\"_type\":\"block\",\"children\":[{\"_key\":\"a65a26bf7b0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pricing and total cost of ownership\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4c8b4823ba5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"08fb9702fb96\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pricing is hard to compare because the models are different, and the real spend includes more than the contract. A better view is total cost of ownership—platform costs, implementation and integration work, plus the ongoing effort to run, maintain, and improve your programs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ded1f818238\",\"_type\":\"block\",\"children\":[{\"_key\":\"1adbb377d71c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze pricing works\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9bffec23aec8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8db356754e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze uses a value-based pricing model, which means price scales only when the value you receive scales. Pricing is not based on users or messages alone. It’s based on a strategic combination of Platform Editions, Monthly Active Users (MAU), and Flexible Credits.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f2e76927c7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7d2567c7cfe\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Platform Editions (the sophistication dimension)\"},{\"_key\":\"4cfa6884e7b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maps to the maturity and complexity of your engagement strategy. As orchestration becomes more advanced, higher editions support more active Campaigns and Canvases and unlock access to advanced intelligence tools.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f140a26869f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35049e22425\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Monthly Active Users (MAU) (the audience dimension)\"},{\"_key\":\"79d69502529e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bills based on the size of the audience you are actively engaging, rather than total database size. This “activity-first” approach includes baked-in contact database entitlements for inactive or pre-engaged users based on your MAU.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5fef95ccfb32\",\"_type\":\"block\",\"children\":[{\"_key\":\"f38558902f19\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flexible Credits (the volume dimension)\"},{\"_key\":\"f06bc9c63cea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Covers the channels you use, messaging frequency, and the volume of AI invocations. More credits means more facilitated conversations or greater AI functionality.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac6d0610c8f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd625ca5be2f\",\"_type\":\"span\",\"marks\":[],\"text\":\"This model is designed for predictability for teams focused on active engagement. It also avoids a “seat tax”, so you won’t be charged for adding team members.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37665d451066\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bdf2a247302\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What drives Adobe cost\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9282b16bffc9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c0f2ae08382\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe pricing depends on which products are included, how the suite is packaged, and how much help you need to implement and operate it. Cost is usually shaped by:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47e187010de6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b9b9def496a\",\"_type\":\"span\",\"marks\":[],\"text\":\"The number of Adobe products involved and how connected they need to be\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72269a13cd57\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dbdbb70cbdf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementation work across data, identity, governance, and approvals\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ddfd8f56bb6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"beee6456ffad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ongoing platform ownership, enablement, and cross-team coordination\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e83832c6433e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fefe20b75a35\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to compare beyond price\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c3c99c51f0ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"61fb2a3cbca6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Total cost of ownership depends on more than the contract. These factors usually shape the full number:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec795583e07c\",\"_type\":\"block\",\"children\":[{\"_key\":\"25780cb6c220\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Implementation and integration effort\"},{\"_key\":\"7132fecafe83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connecting data sources, mapping identity, configuring channels, and setting governance can carry significant cost, especially with partner support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db4e35d14b9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5613f87e02d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"People and admin overhead\"},{\"_key\":\"f2e19d2a110a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Be clear on who owns the platform day to day. If specialist admins or frequent partner support are required, that adds ongoing cost.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cfda9bc3b42\",\"_type\":\"block\",\"children\":[{\"_key\":\"180580b4f88e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed of iteration\"},{\"_key\":\"ad47b2fdcf5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slow change cycles have a cost. If updates require long ticket queues or heavy coordination, it affects how quickly you can respond to customer behavior and business priorities.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4b448c275d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"cac26a23d751\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Scale over time\"},{\"_key\":\"f6107853b375\",\"_type\":\"span\",\"marks\":[],\"text\":\"More channels, brands, regions, and business units add operational cost. The key question is how predictable that feels as you grow.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f0505df8b64\",\"_type\":\"block\",\"children\":[{\"_key\":\"a549bcea2aa9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Integration and ecosystem\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9bdbdbddf0a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8418a449472b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your platform choice needs to work with the stack you already have—data, analytics, consent and preferences, measurement, and the systems that hold customer context.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"676a24208eec\",\"_type\":\"block\",\"children\":[{\"_key\":\"deba373fa5c5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze connects into modern stacks as the engagement and orchestration layer. Customer signals flow in from your data sources, then power segmentation, personalization, and cross-channel messaging. That usually includes CDP integration, data warehouses, and analytics tools that support reporting and experimentation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7de6a92e0830\",\"_type\":\"block\",\"children\":[{\"_key\":\"9066ac2ac94a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe Experience Cloud is often used as a broader ecosystem, where engagement sits alongside Adobe tools for data, content, and analytics. For teams already standardized on Adobe, that alignment can simplify how systems connect and how work moves between teams.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8fe154586680\",\"_type\":\"block\",\"children\":[{\"_key\":\"38be3c821828\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Can you use Braze with Adobe tools?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0cb28ab2e88e\",\"_type\":\"block\",\"children\":[{\"_key\":\"17ed5c7adc76\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes. Many organizations use Adobe for parts of their experience stack and Braze for real-time customer engagement. One common setup keeps Adobe in place for analytics, content, or broader experience workflows, while Braze runs lifecycle messaging across channels based on customer behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"941a6420b737\",\"_type\":\"block\",\"children\":[{\"_key\":\"faee04cb0b6e\",\"_type\":\"span\",\"marks\":[],\"text\":\"The key planning areas are data flow, identity matching, consent and preferences, and ownership—who manages integrations, who updates journeys, and how changes get deployed across both environments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2d5560dfb87\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e06cb5b7ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementation and time-to-value\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"585390aedb67\",\"_type\":\"block\",\"children\":[{\"_key\":\"6834456a9984\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementation speed depends on what you bring to the rollout—data, channel readiness, and clear ownership. Those inputs shape how quickly you can launch your first journeys and keep improving them.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e29ed93fdef7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ae02ae9c5e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"A few factors have the biggest impact on timelines:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"415947fbaaf0\",\"_type\":\"block\",\"children\":[{\"_key\":\"16a8d5eb5d6d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data readiness. \"},{\"_key\":\"1d4797f71636\",\"_type\":\"span\",\"marks\":[],\"text\":\"Event tracking, identity mapping, and consent and preference management determine how quickly you can build audiences and trigger journeys based on behavior.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d26a245669c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"638928e21975\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channel setup and compliance. \"},{\"_key\":\"c7b67ff1add0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Each channel has technical setup and compliance requirements, plus testing and deliverability work, especially for email and SMS.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c52a071d7d88\",\"_type\":\"block\",\"children\":[{\"_key\":\"0addfdbc40c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Governance and approvals. \"},{\"_key\":\"ec7c0313cb25\",\"_type\":\"span\",\"marks\":[],\"text\":\"More stakeholders and approval steps add time, regardless of platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5da021597619\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d5348df9c7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ongoing ownership. \"},{\"_key\":\"3961082c98ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Decide who builds, troubleshoots, and optimizes day to day. If routine changes require partners or specialists, iteration slows down.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"978ff0106b80\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c179a05f751\",\"_type\":\"span\",\"marks\":[],\"text\":\"Map your first 60 to 90 days—what data must be live, which channels launch first, and which journeys need to ship early to prove impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9db97bab5526\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4d2b7e34d72\",\"_type\":\"span\",\"marks\":[],\"text\":\"Analytics, reporting, and insights\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2a5ec8d714b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"799817cadefa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reporting only matters if it helps teams make better decisions. You need to see what’s working, where journeys lose people, and which changes move the numbers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a1b2cc56589\",\"_type\":\"block\",\"children\":[{\"_key\":\"957cd420ab75\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze reporting is geared toward lifecycle performance—how audiences move through journeys, how messages perform across channels, and where targeting, timing, or content updates improve results. It’s built to support frequent iteration, so teams can spot patterns and adjust quickly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8c1bf2a50d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbfc501143d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adobe reporting depends on your product mix and how analytics is implemented across the suite. For organizations that want measurement shared across teams and workflows, Experience Cloud can support broader visibility, with results shaped by how data sources and tools are connected.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"568230e9df8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5da55e3d023d\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you compare analytics, look at:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99187b36c6f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"255980a26b8f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Journey-level visibility\"},{\"_key\":\"a109111be9ec\",\"_type\":\"span\",\"marks\":[],\"text\":\" without pulling lots of reports from lots of places\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd4eff586925\",\"_type\":\"block\",\"children\":[{\"_key\":\"df8303f37e63\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed from insight to change\"},{\"_key\":\"e300043326cb\",\"_type\":\"span\",\"marks\":[],\"text\":\" in journeys and personalization\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fbf62b4392a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5007213e74d7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ownership and tooling\"},{\"_key\":\"72da89441f5c\",\"_type\":\"span\",\"marks\":[],\"text\":\", including who reports, where metrics live, and how teams act on them\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66eea6277deb\",\"_type\":\"block\",\"children\":[{\"_key\":\"759287c4acde\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways and decision framework\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1e61a93ca3f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"26feef62f70e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing between Braze vs Adobe usually comes down to how you run engagement—your primary channels, how quickly programs need to react to behavior, and how much you want to standardize across teams and tools.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b8736876027\",\"_type\":\"block\",\"children\":[{\"_key\":\"54407817fcfc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with these decision points:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"521263bb5d7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bfbd926b6f6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Where customer engagement happens most\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b7349ac7db6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"87f3c116b68d\",\"_type\":\"span\",\"marks\":[],\"text\":\"If push and in-app are core channels, pay close attention to how each platform supports mobile-led journeys alongside email, SMS, and WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2f6e0590290\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b88905c3c6e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. How fast journeys need to respond\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cb78fa70e795\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4caeb52123f\",\"_type\":\"span\",\"marks\":[],\"text\":\"List the moments that matter—first purchase, repeat purchase, churn risk, renewal, reactivation—then decide which ones need real-time responses versus scheduled messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5fdb34f97a2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7572dd0be7d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. How your team makes changes\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"44472703c5be\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ba954bef601\",\"_type\":\"span\",\"marks\":[],\"text\":\"Map who builds and updates journeys, how approvals work, and what kinds of updates require technical help. The day-to-day operating model matters as much as the platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd42eca960a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4f70037bb91\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. How personalization is managed at scale\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3ce13448c33d\",\"_type\":\"block\",\"children\":[{\"_key\":\"25bbf7d47172\",\"_type\":\"span\",\"marks\":[],\"text\":\"Decide whether your approach relies on rules and segments, or whether you want AI to optimize choices like content, offer, channel, timing, and frequency at the individual level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1db22dad575\",\"_type\":\"block\",\"children\":[{\"_key\":\"73b37db049e2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. How your data layer connects to activation\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"f67844b87513\",\"_type\":\"block\",\"children\":[{\"_key\":\"72c15d6cffd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Be clear on where customer data lives, what’s the source of truth, and how identity and consent are managed. If a CDP is part of your stack, confirm how cleanly that context flows into journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74bc19cf26dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"18dac7d65fad\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. What total cost looks like over 12 months\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"62831909e390\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0b80b38d0da\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compare more than platform fees. Include implementation and integration effort, ongoing ownership, partner support, and the cost of slow iteration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3439bf97bc11\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6ee06b514e1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"See why leading B2C brands choose Braze for faster, mobile-first engagement. Request a demo today!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ddc198ad55ca\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"12c3d58976f5\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Click here\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"alt\":\"Braze demo\",\"blank\":false,\"href\":\"https://www.braze.com/product/overview\"}}],\"body\":[{\"_key\":\"726c46ea1220\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2b6781baaac\",\"_type\":\"span\",\"marks\":[],\"text\":\"Request a demo today!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"See why leading B2C brands choose Braze for faster, mobile-first engagement.\"},{\"_key\":\"bc8fd842cc95\",\"_type\":\"block\",\"children\":[{\"_key\":\"bddfdd37e172\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":[{\"_id\":\"cb2803ea-0cdc-4e7a-b4e7-8ec05887937a\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"BrazeAI™\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"BrazeAI™\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"BrazeAI™\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"BrazeAI™\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"BrazeAI™\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"brazeai\"}}],\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":null,\"useCases\":null},\"excerpt\":\"Compare Braze vs Adobe for customer engagement—mobile-first messaging, real-time personalization, integrations, ease of use, and time-to-value.\",\"faqs\":{\"heading\":\"Frequently Asked Questions\",\"items\":[{\"_key\":\"41304dc49fc2\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"6183a3a32325\",\"_type\":\"block\",\"children\":[{\"_key\":\"36f40c8cfcda\",\"_type\":\"span\",\"marks\":[],\"text\":\"The main difference between Braze and Adobe Experience Cloud is scope. Braze focuses on real-time customer engagement and lifecycle messaging across channels like push, in-app, email, and SMS, while Adobe Experience Cloud is a broader suite that connects engagement with tools for data, content, analytics, and governance.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"What's the main difference between Braze and Adobe Experience Cloud?\"},{\"_key\":\"971e6605f2f6\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"9e12d6d905ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"209787ef92d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether Braze or Adobe is better for mobile marketing depends on how central push and in-app are to your customer experience. Braze is commonly evaluated when mobile messaging is a primary channel, while Adobe’s mobile capabilities vary based on the products in your deployment.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Is Braze or Adobe better for mobile marketing?\"},{\"_key\":\"ec50d08b2bee\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"f430a87e3dfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e0cd005b6ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze and Adobe compare on ease of use and implementation time depends on rollout scope and team structure. Braze is often implemented as an engagement layer connected to existing data sources, while Adobe implementations can involve more products, stakeholders, and governance steps.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How do Braze and Adobe compare on ease of use and implementation time?\"},{\"_key\":\"2efbab5a37a1\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"491a1e169c23\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e13f77ff530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes, you can use Braze with Adobe tools. Many teams use Adobe for parts of their experience stack and use Braze to run real-time customer engagement, with clear data flows, identity matching, and consent and preference management across both.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Can I use Braze with Adobe tools?\"},{\"_key\":\"84c046c55f47\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"6f60684bdfb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6b2ceee348a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether Braze or Adobe is better for real-time personalization depends on where personalization needs to happen and how quickly it needs to adapt. Braze is designed to respond to customer behavior across lifecycle channels, while Adobe’s capabilities vary by product mix and how your data and orchestration are set up.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"Is Braze or Adobe better for real-time personalization?\"},{\"_key\":\"3f02a83d2c7d\",\"_type\":\"accordionItem\",\"body\":[{\"_key\":\"865a0e2ef52d\",\"_type\":\"block\",\"children\":[{\"_key\":\"379859265899\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Braze and Adobe compare on pricing starts with what drives cost. Braze uses a value-based pricing model based on Platform Editions, Monthly Active Users (MAU), and Flexible Credits, while Adobe pricing varies based on product packaging, implementation scope, and services, so total cost of ownership depends on your deployment and resourcing model.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"includeInLlmsTxt\":true,\"title\":\"How do Braze and Adobe compare on pricing?\"}]},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Braze vs Adobe text next to a woman holding a phone and coffee cup.\",\"asset\":{\"_ref\":\"image-3297cd3576ff41a1e87d7f032be7cf6302ee9db0-1920x1080-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":true,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-02-19T22:38:37.861Z\"},\"seo\":{\"includeInLlmsTxt\":true,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0fe43f75e731c78a49905dc0ae0cfa4ca0517fa5-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Compare Braze vs Adobe for customer engagement—mobile-first messaging, real-time personalization, integrations, ease of use, and time-to-value.\",\"pageTitle\":\"Braze vs Adobe: Platform comparison | Braze \",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-vs-adobe-comparison\"}},\"showTableOfContents\":true,\"summary\":\"Braze and Adobe can both help you run engagement across channels, but marketers usually end up comparing Braze vs. Adobe at different moments in their growth. Some teams are trying to speed up lifecycle messaging across push, in-app, email, and SMS. Others are looking for a platform that fits into a wider set of tools and processes that multiple teams already rely on. Start with how the platform will run inside your organization. Look at what it takes to get live, how easy it is for marketers to update journeys once they’re running, and when you’ll need technical help or partner support. It also helps to check how each option fits with your data layer, especially if customer data platform (CDP) integration is part of your plan.\",\"title\":\"Braze vs Adobe: Which customer engagement platform is right for your brand?\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-02-18T21:34:49Z\",\"_id\":\"1e90d678-ba5c-4da9-a4ef-aba7086103e1\",\"_rev\":\"J1gDhhHcojGlsOMy0tWFoC\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-19T18:14:45Z\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Team\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Braze\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"4cc59928c843\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b16006075da\",\"_type\":\"span\",\"marks\":[],\"text\":\"There’s nothing more human than change. We do it in all facets of life—our preferences and behaviors shift over time, influenced by experience, relationships, and outside factors (like the culture we live in) and can even waver in small ways from day to day. And because consumers are human beings, the ways that we interact with our favorite brands tend to shift, too. This evolving context can mean that interactions that were once valuable are no longer relevant, and as result they can become even irritating. After all, if you added a movie to your watchlist yesterday, that “personalized recommendation” you get to watch that very same movie today might feel repetitive and frustrating, rather than helpful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecbf1ed77a6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ef112c02d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"That said, these shifts can make it really challenging for marketers to keep up with their customers—let alone personalizing experiences across their entire audience at scale. The truth is, each individual is on their own unique journey with each brand, and each journey has its own unique context—and as marketers, it’s our responsibility to engage with them on those terms. Historically, achieving this level of personalization has been a challenging one, taking significant time and involving workarounds that add complexity for marketers to maintain. Thankfully, Canvas Context from Braze makes it easy for marketers to personalize deeply relevant experiences for their customers at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bfb3138914c\",\"_type\":\"block\",\"children\":[{\"_key\":\"f29be595f8a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Your customers are dynamic; their journeys should be, too\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6cb8cb617426\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac1e9e27e16e\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you want to deliver deeply tailored customer journeys, context and relevance are everything. Personalization is built on constantly changing behavioral and preferential data and you need to take the information at your disposal and use it to adapt the experiences you’re serving up to each user to reflect their real-life, real-time situation. After all, an appointment reminder that doesn’t adjust when that appointment is rescheduled is going to add confusion, not value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a2f615af581\",\"_type\":\"block\",\"children\":[{\"_key\":\"c53bc6c9d080\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make that possible, marketers need two things: Access to specific, contextual user data and a simple, flexible way to use that data across the user journey. That’s why we’re so excited about the launch of Canvas Context.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85f9af6ceb48\",\"_type\":\"block\",\"children\":[{\"_key\":\"efffa1e662a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"This new feature in Braze Canvas lets marketers attach contextual data specific to each customer at any part of the journey—and then automatically act on that data in subsequent steps. With Canvas Context, marketers can personalize timing, incorporate new and relevant message copy, and branch users based on changing and in-the-moment user context. And because you can define these variables at any point in the journey and then reuse them in subsequent steps, the feature can make the experiences you serve up smarter, more personalized, and easier to maintain.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f049b4d28bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ba0bb1809f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Canvas Context feature is a combination of a new Context Step that can create dynamic context variables, enhancements to most of the existing Braze Canvas Steps (Delay, Audience Path, Decision Split, Action Path, Message), as well as other Canvas features (e.g. Exit Criteria, Preview User Paths). Canvas Context variables are user-journey-specific, so they impact a user’s path through a specific Canvas journey at a specific time. You can use context variables to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce736213d166\",\"_type\":\"block\",\"children\":[{\"_key\":\"5165baa36f87\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set dynamic delay periods or dates based on each user’s data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"edd8609d1252\",\"_type\":\"block\",\"children\":[{\"_key\":\"22f45860c918\",\"_type\":\"span\",\"marks\":[],\"text\":\"Insert personalized content into messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7da1f149565\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e1de893eddf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamically branch user journeys based on new attributes or real-time actions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8d3188d5dd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"49bd651448ef\",\"_type\":\"span\",\"marks\":[],\"text\":\"That, in turn, makes it much easier for marketers to keep up with their users’ shifting context and evolving preferences by serving up sophisticated personalization that matches the situations they’re in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1b0015b4d80\",\"_type\":\"block\",\"children\":[{\"_key\":\"0aa92d5ec502\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Canvas Context makes possible\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"17100b9e2680\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb7df3a77b8a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Canvas Context opens the door to a wide range of new use cases—so many, in fact, that this probably deserves a blog post of its own. For now, we’ll give you a preview with just one example to spark your imagination– Imagine that you just booked a flight to Stockholm, Sweden. You’d probably like to have the airline remind you of the date and time of your flight before it actually takes off, right? For an even better experience, you’d probably like regular reminders about your flight in the hours leading up to it, to minimize the chances that you somehow just miss it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe1aff849125\",\"_type\":\"block\",\"children\":[{\"_key\":\"e52e0cbc7cbe\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, making that happen once meant building a lot of different triggered campaigns to account for each time a plane may take off, each with their own copy and bespoke timing. In some cases, marketers might even need to pull in more technical teams to help build workarounds for this situation. With Canvas Context, marketers can achieve this outcome in a much simpler fashion. First, they'll set up a Canvas that adds users once each individual makes a reservation. Then, they'll set up a Context step to store users’ departure dates and a Delay Step personalized with this Context that holds the user until a personalized time. With this feature, marketers can simply add a message step with the content needed for the reminder, so if they want to send the message the day before or the hour before a flight, they can—and they can do it without a lot of time-intensive campaign building, allowing them to move faster, try more things, and give their customers the experience they expect.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8dde74c20c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f9dd2e979d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maybe later on in that same user journey, the customer might choose to upgrade to premium economy—deciding that the legroom would be advantageous for such a long flight. With Canvas Context, the brand can now log that user as a premium customer within a Context step. That, in turn makes it possible for them to use an \"},{\"_key\":\"8e5bac4bfac5\",\"_type\":\"span\",\"marks\":[\"cadc3318e800\"],\"text\":\"Audience Path step\"},{\"_key\":\"156db9b2059e\",\"_type\":\"span\",\"marks\":[],\"text\":\" to send that user down a journey branch that aligns with their new premium status, showcasing more with more personalized and white-glove touchpoints along the way.\"}],\"markDefs\":[{\"_key\":\"cadc3318e800\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/audience_paths/\"}],\"style\":\"normal\"},{\"_key\":\"a7f030347e8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"947f14aab55d\",\"_type\":\"span\",\"marks\":[],\"text\":\"What happens if that passenger gets hungry and decides to order an extra pasta salad to curb their appetite? With Canvas Context, the airline can append the name of the meal to the user in a Context Step at any point in their journey. Later on in subsequent steps and reminders, they can include “Pasta Salad” in the message copy leading up to their flight—further personalizing the messages they’re sending, giving them peace of mind that their food will be waiting for them, and also encouraging continued patronage of the brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af2c6b74b917\",\"_type\":\"block\",\"children\":[{\"_key\":\"123a6b67d3dc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1f3b6905399c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fb6351f4c34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers expect experiences that fit their lives, their needs, and their changing context. Canvas Context makes it possible for marketers to serve up these experiences in sustainable, efficient ways that scale. That allows brands to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5b575917d5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0301629f6901\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deepen personalization with the ability to define and reference context to tailor messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"287b0b9d2eed\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1068e2948a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fit experiences to each individual journey—this is true when different customers are on variable timelines, or even when the same customer is on the same journey multiple times\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3ff64200403\",\"_type\":\"block\",\"children\":[{\"_key\":\"be6e3bc152cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reduce the time and complexity needed to build a Canvas to handle fast-moving situations with shifting user context, maintain multiple linked Canvases, or engineer challenging integrations\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"530c78266b56\",\"_type\":\"block\",\"children\":[{\"_key\":\"54aa534fd675\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ready to learn more about Canvas Context? \"},{\"_key\":\"a51384c55477\",\"_type\":\"span\",\"marks\":[\"947dd468cdbe\"],\"text\":\"Check out our documentation now\"},{\"_key\":\"6cb445340198\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"947dd468cdbe\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/context\"}],\"style\":\"normal\"},{\"_key\":\"61c0a5241944\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bbf655baa9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f930aad3985c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d67583295e25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-looking statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1637b926b5ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"4889026717d6\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$33\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":[{\"_id\":\"imported-craft-49350\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canvas\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canvas\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Canvas\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"キャンバス\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"캔버스\"}],\"slug\":{\"current\":\"canvas\"}}],\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":null,\"useCases\":null},\"excerpt\":\"Each individual is on their own unique journey with each brand, and each journey has its own unique context—and as marketers, it’s our responsibility to engage with them on those terms. Canvas Context from Braze makes it easy for marketers to personalize deeply relevant experiences for their customers at scale. \",\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"A flowchart titled \\\"Personalized Flight Check-in,\\\" outlining steps from a \\\"Booked Flight\\\" trigger, defining \\\"DepartureTime,\\\" a \\\"24 hours before DepartureTime\\\" delay, and ending with personalized check-in messages for two distinct travelers.A diagram illustrates a personalized flight check-in process, showing a booked flight trigger, 24-hour delay, and unique check-in messages for Chris (12:05 PM) and Gina (4:35 PM).\",\"asset\":{\"_ref\":\"image-a49cdf8c2394a1327d1c1542e276973e833631b3-2400x1256-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-02-19T17:00:00.000Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a49cdf8c2394a1327d1c1542e276973e833631b3-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Each individual is on their own unique journey with each brand, and each journey has its own unique context—and as marketers, it’s our responsibility to engage with them on those terms. Canvas Context from Braze makes it easy for marketers to personalize deeply relevant experiences for their customers at scale. \",\"pageTitle\":\"Every journey needs the right (Canvas) Context\",\"slug\":{\"_type\":\"slug\",\"current\":\"canvas-context\"}},\"showTableOfContents\":false,\"title\":\"Every journey needs the right (Canvas) Context\",\"tocHeadingDepth\":2},{\"_createdAt\":\"2026-02-19T11:07:37Z\",\"_id\":\"6b27b939-51f0-403f-9661-71d2dabfd3a2\",\"_rev\":\"SiJoPpsxLhzmIkVzoGBAIb\",\"_type\":\"blogPost\",\"_updatedAt\":\"2026-02-19T14:26:02Z\",\"author\":[{\"_id\":\"imported-craft-author-481119\",\"bio\":[{\"_key\":\"05cbf87be678\",\"_type\":\"block\",\"children\":[{\"_key\":\"05cbf87be6780\",\"_type\":\"span\",\"marks\":[],\"text\":\"In her role as a Community and Advocacy Associate, Emily supports community and customer advocacy initiatives at Braze. A recent transplant from Seattle, she spends her time exploring Manhattan on foot, looking for spots that feel like home.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_id\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"icon\":null,\"logoType\":null,\"name\":\"Braze\",\"url\":\"https://braze.com\"},\"facebookUrl\":null,\"firstName\":\"Emily\",\"githubUrl\":null,\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1eb3bd4eaf474c369bf9ce69e71b67b498067050-1514x1302-png\",\"_type\":\"reference\"}},\"instagramUrl\":null,\"lastName\":\"Calderon\",\"linkedinUrl\":null,\"xUrl\":null}],\"body\":[{\"_key\":\"6bb1b14ccc23\",\"_type\":\"block\",\"children\":[{\"_key\":\"9160519caee3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our \"},{\"_key\":\"51637a0b19a5\",\"_type\":\"span\",\"marks\":[\"61215c892704\",\"em\"],\"text\":\"Braze Bonfire community\"},{\"_key\":\"7fd51002da20\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\". Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.\"}],\"markDefs\":[{\"_key\":\"61215c892704\",\"_type\":\"link\",\"href\":\"https://community.braze.com/?utm_campaign=fy25-q4-global-owned-web-marketer-of-the-month\u0026utm_medium=referral\u0026utm_source=braze\u0026utm_content=blog-bonfire\"}],\"style\":\"normal\"},{\"_key\":\"5523ca512807\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ccb5b981a95\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This month, we’re recognizing Phil Lees, Marketing Technology Manager at Moshtix. Moshtix is Australia’s leading general admission ticketing provider, specialising in live music and entertainment events. We spoke to Phil about his role, his background, and the campaigns he’s working on. Let’s dive in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"320e95e95a41\",\"_type\":\"block\",\"children\":[{\"_key\":\"908cc69f7ab1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tell us about yourself.\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fea420adab60\",\"_type\":\"block\",\"children\":[{\"_key\":\"f24ac67eebd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"I’ve worked in marketing technology and broadly digital marketing for just over 20 years, across global travel brands, major entertainment companies, government agencies, and, recently, ticketing platforms. At Moshtix, I currently oversee automation, digital analytics, and lifecycle marketing across the business and its clients. We’ve just migrated more than 50 of our venue and festival clients onto Braze, as well as our own business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3f74f5befe\",\"_type\":\"block\",\"children\":[{\"_key\":\"7240145d5e23\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is your favorite part of your job?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c1706dd2d6a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ff5708ffa86\",\"_type\":\"span\",\"marks\":[],\"text\":\"I love solving intractable problems. For our music fans, one of the biggest is the desire to attend more live music but not knowing where to find it. Being able to scale the same types of automations that we build for some of the country’s largest music festivals to the smallest grassroots venues and events helps solve some of this problem of discoverability, and gets more fans to more gigs. It’s rewarding seeing live music succeed.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d5e4d7293c6\",\"_type\":\"richImage\",\"alt\":\"Phil Lees, Marketing Technology Manager at MOSHTIX, shown in a headshot with his professional bio summarizing his expertise in marketing technology and data leadership.\",\"asset\":{\"_ref\":\"image-fc33845480241e7c89fac7728157a786c4306d3c-1200x450-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ce90340a5391\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbd1f438d946\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do you see Braze as a career accelerant?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ad7257d92065\",\"_type\":\"block\",\"children\":[{\"_key\":\"cec90de4b895\",\"_type\":\"span\",\"marks\":[],\"text\":\"The degree to which you can show the revenue impact of your lifecycle marketing is impressive. I think that Braze surfaces this in a way that makes you constantly consider the impact that you’re having rather than just pushing out more content. Being able to show the effect of what you do as a marketer on the bottom line is the most effective career accelerant.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20ae35c994a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"571e28031889\",\"_type\":\"span\",\"marks\":[],\"text\":\"For the wider team, it increases their fluency with marketing technology that often seems unapproachable, like APIs, webhooks, attribution, and multi-channel experimentation. It’s also straightforward to bake optimization into customer journeys, so this becomes a natural part of workflows without adding much overhead—which is amazing when you have a relatively small team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"126001d9ff6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2d2afff0754\",\"_type\":\"span\",\"marks\":[],\"text\":\"Have you taken any Braze certification exams?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c6af69846bf0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7c31069666a\",\"_type\":\"span\",\"marks\":[],\"text\":\"I’ve completed the Technical Architect, Digital Strategist, and Marketer exams. I did these back to back at one of the City x City events in Sydney.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f28fddb969b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"10d74ed0cae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What campaign are you most proud of?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e51431b7f0af\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1254b520312\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recently, I’m most proud of our automated regional event recommendation. Fans automatically receive recommendations for events within 30 km of where they live, built entirely in Liquid and our own API with connected content. Each communication is tailored using location data, past venue, genre purchase behavior, and recent web interactions, so where in the past we may have sent a small number of regional emails, this is now personalized at scale in a very meaningful way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6690f27f4049\",\"_type\":\"block\",\"children\":[{\"_key\":\"c264cc896588\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s also optimized to the format that performs best for each individual using Personalized Paths. It only sends when there are a number of events that match a fan’s preferences, ensuring high value, low noise, and an overall better customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"524afdee08f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdb758a7a289\",\"_type\":\"span\",\"marks\":[],\"text\":\"It converts at roughly double the control group.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f40c3d7dfff2\",\"_type\":\"richImage\",\"alt\":\"Three mobile phones displaying a music event app.\",\"asset\":{\"_ref\":\"image-c515de7d857e3f7233a9c6299194b4bf76fd3adc-1200x628-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a2275f3e0679\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d3dd269d2db\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in collaborating to build the future of customer engagement? Join a collective of experts to forge connections, share ideas, and accelerate your career at the \"},{\"_key\":\"b55228418e23\",\"_type\":\"span\",\"marks\":[\"822a77deb218\",\"em\"],\"text\":\"Braze Bonfire Community\"},{\"_key\":\"5d24005c1e16\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"},{\"_key\":\"8215b5a09c46\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[{\"_key\":\"822a77deb218\",\"_type\":\"link\",\"href\":\"https://community.braze.com/?utm_campaign=fy25-q4-global-owned-web-marketer-of-the-month\u0026utm_medium=referral\u0026utm_source=braze\u0026utm_content=blog-bonfire\"}],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-129376\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Bonfire\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Bonfire\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Bonfire\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Bonfire\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Bonfire\"}],\"slug\":{\"current\":\"bonfire\"}}],\"useCases\":null},\"faqs\":{\"heading\":\"Frequently Asked Questions\"},\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Braze Marketer of the Month award for Phil Lees, Marketing Technology Manager at MOSHTIX.\",\"asset\":{\"_ref\":\"image-d5e78c133a0d711003be9db167039a5ab8c32dbf-1200x800-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"hasFAQs\":false,\"hideFromListing\":false,\"language\":\"en-us\",\"publicationDates\":{\"publishedAt\":\"2026-02-19T14:26:01.334Z\"},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d5e78c133a0d711003be9db167039a5ab8c32dbf-1200x800-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Each month, Braze selects one individual as our Marketer of the Month in order to celebrate the exceptional work being done by members of our Braze Bonfire community. Whether it's providing support for their fellow marketers or going above and beyond by sharing their innovative ideas and strategies, these individuals are making essential contributions to their companies, their users, and the customer engagement space as a whole.\\n\\nThis month, we’re recognizing Phil Lees, Marketing Technology Manager at Moshtix. Moshtix is Australia’s leading general admission ticketing provider, specialising in live music and entertainment events. We spoke to Phil about his role, his background, and the campaigns he’s working on. Let’s dive in.\",\"pageTitle\":\"February 2026 Bonfire Marketer of the Month: Moshtix’s Phil Lees\",\"slug\":{\"_type\":\"slug\",\"current\":\"february-2026-bonfire-marketer-of-the-month\"}},\"showTableOfContents\":true,\"title\":\"February 2026 Bonfire Marketer of the Month: Moshtix’s Phil Lees\",\"tocHeadingDepth\":2}],\"caseStudies\":[{\"_id\":\"bf2c0cc3-ea62-41a0-935d-b54f95cf78ea\",\"body\":[{\"_key\":\"c9c6354507fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc498b469a8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \"},{\"_key\":\"dbc660abd653\",\"_type\":\"span\",\"marks\":[\"052ec91f995c\",\"438054014fa5\"],\"text\":\"Bazaar App\"},{\"_key\":\"f5293e78310b\",\"_type\":\"span\",\"marks\":[],\"text\":\" has kept Pakistan’s homes and businesses stocked with essentials since 2020, offering next-day delivery on quality goods at low, wholesale prices. Ambitious and tech-savvy, Bazaar went on to develop a bookkeeping app and procurement platform, and launch its own distribution partnership service. It is now the country’s leading e-commerce and fintech company.\"}],\"markDefs\":[{\"_key\":\"052ec91f995c\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"438054014fa5\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.bazaarapp.com/\"}],\"style\":\"normal\"},{\"_key\":\"5d105f893ca2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d4a015914f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement is critical for the brand, which uses robust lifecycle marketing strategies to engage a growing and diversifying customer base. The Bazaar team needed a customer engagement solution that could increase scale and sophistication without adding complexity and operational overhead—and this led them to the Braze customer engagement platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05bb31df56d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"09e9e5931273\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem: Legacy CRM limited ambitions and increased cost\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ee84258803a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a3d7f63b439\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement is essential for brands like Bazaar, particularly in the competitive grocery and consumables market, where speed, price, and availability can directly influence loyalty and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e83aaacb9ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab6037c454f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the business began to scale, it became clear that customer data would be central to their growth strategy. In particular, the Bazaar marketing team wanted to use customer engagement campaigns to drive ongoing engagement from existing users, and to prioritize advertising budget for customer acquisition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17fd0fe3a158\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3047aa93522\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, as Bazaar’s engagement needs grew more sophisticated, the existing CRM setup was no longer sufficient to support the team’s evolving ambitions. Limitations around segmentation depth, experimentation, and automation made it difficult to execute timely, highly targeted campaigns at scale. As a result, campaigns often took longer to launch, and opportunities to engage customers at moments of high purchase intent—such as product restocks—were harder to capitalize on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a9710da12b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc06ee09bbd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"This made the brand overreliant on paid advertising to bring customers back to their website and app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5dfeade678f\",\"_type\":\"block\",\"children\":[{\"_key\":\"72f624f42483\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution: Creating more impact with less effort using Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3037292ec870\",\"_type\":\"block\",\"children\":[{\"_key\":\"88b3d3e668ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team was familiar with the Braze platform’s reputation for advanced segmentation and deep expertise in eCommerce and financial services, so they decided to make the switch.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efb5531cbb6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b67f22fc3cf5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Bazaar team needed a platform that could deliver:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"084bdab2dc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"d370aedf4816\",\"_type\":\"span\",\"marks\":[],\"text\":\"Advanced segmentation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55694d5f4e38\",\"_type\":\"block\",\"children\":[{\"_key\":\"9544bec0fc43\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automated campaign orchestration\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a33525893763\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a9964bceb65\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time data streaming and message triggers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b142150852b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba43ead9a9d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Support for both in-product and out-of-product messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f28754f31a04\",\"_type\":\"block\",\"children\":[{\"_key\":\"04253749343b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seamless integrations with Amazon S3 and other existing tools\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d89e5ad2bea0\",\"_type\":\"block\",\"children\":[{\"_key\":\"af3a063dfa9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, Bazaar increased the sophistication of their customer engagement campaigns without increasing complexity or overhead. Campaigns are now built, tested, and optimized much faster, allowing engagement to scale alongside the business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"235bafa3bb79\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a5c4f2254ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"This impact is best illustrated by Bazaar’s restock re-engagement campaign, which took just two days to build in Braze and delivered a 21% increase in revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0e106a656cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0fd92f425ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign: Re-engaging customers affected by stockouts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"daf3bd2c0b30\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffc8eb0e3573\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Bazaar App focuses on convenience with easy digital ordering and next-day delivery, as well as benchmarking prices to be the most affordable grocery app in the market. But when products are out of stock, customers are forced to shop elsewhere or recheck the app to see if the product is available again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c46c171193ab\",\"_type\":\"richImage\",\"alt\":\"A smartphone displays a notification from the \\\"بازار\\\" app: \\\"Restocked \u0026 ready! Fresh Onion (Pakistan) 1kg is back in stock! Abhi Order Karain!\\\".\",\"asset\":{\"_ref\":\"image-05209d1f3bb784201db43788fe755f1ea4a84792-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"792a8ce0413a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1677eb19fb2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neither of these were in line with Bazaar’s strategy to fulfill customer needs quickly and conveniently. The marketing team knew that a restock alert would solve problems for customers affected by stock shortages, saving them the inconvenience of repeatedly returning to the app and the potential disappointment of leaving empty-handed once again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dc4d591b33c\",\"_type\":\"block\",\"children\":[{\"_key\":\"02495ab979a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"This would also allow Bazaar to re-engage existing customers organically, reducing their reliance on third-party advertising.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0df77964b5c1\",\"_ref\":\"99295886-452e-49dc-b426-267403cb48ca\",\"_type\":\"testimonialReference\"},{\"_key\":\"2edada0a2293\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d183b380eef\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step-by-step campaign walkthrough\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"374f1a0c07a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"35b17a8a4997\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bazaar’s restock campaign was easy to achieve in Braze. The whole campaign took a month from initial ideation to launch—with the Braze build taking only two days. Here’s how they brought it to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30a6ba7f1156\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a53e7a32616\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 1: Capturing customer interest, consent, and data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0dc20daaea62\",\"_type\":\"block\",\"children\":[{\"_key\":\"9591ae0d332d\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a customer encountered an out-of-stock product on the Bazaar App or website, they could opt into a restock alert. When they clicked the “Notify Me” button, they were prompted to give their consent for push notifications, then automatically entered into \"},{\"_key\":\"0ae0ede1196a\",\"_type\":\"span\",\"marks\":[\"106668643529\"],\"text\":\"Braze Canvas\"},{\"_key\":\"e1ab7c5615f0\",\"_type\":\"span\",\"marks\":[],\"text\":\" path, which orchestrated the entire journey.\"}],\"markDefs\":[{\"_key\":\"106668643529\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/get_started/the_basics\"}],\"style\":\"normal\"},{\"_key\":\"a70c381a8010\",\"_type\":\"block\",\"children\":[{\"_key\":\"a651bfdfbb0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 2: Triggering real-time restock alerts\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cb4c595eef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0fe4f52fd4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Product availability was evaluated using live catalog data from Amazon S3. As soon as an item was restocked, Braze automatically triggered a personalized push notification, using \"},{\"_key\":\"4d45ea242fda\",\"_type\":\"span\",\"marks\":[\"32e2090dbfae\"],\"text\":\"Liquid tags\"},{\"_key\":\"212b6f937017\",\"_type\":\"span\",\"marks\":[],\"text\":\" to dynamically populate specific product details and drive urgency with a compelling call to action.\"}],\"markDefs\":[{\"_key\":\"32e2090dbfae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid\"}],\"style\":\"normal\"},{\"_key\":\"233581e6e8d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"afbc6ab3843d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 3: Experimenting to optimize conversions\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"817c55852b33\",\"_type\":\"block\",\"children\":[{\"_key\":\"372ebacf14fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bazaar wanted to test different messaging variables—such as tone, language, and copy style—to maximize conversions. To do this, users were routed into a Canvas Experiment Path, where they were randomly assigned to one of many message variants. Variant performance was evaluated based on conversion rates, and the \"},{\"_key\":\"aa488f8f75fb\",\"_type\":\"span\",\"marks\":[\"2f1f98fe992e\"],\"text\":\"winning variants\"},{\"_key\":\"bca8d6421a6a\",\"_type\":\"span\",\"marks\":[],\"text\":\" then automatically scaled to the majority of users.\"}],\"markDefs\":[{\"_key\":\"2f1f98fe992e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/optimizations\"}],\"style\":\"normal\"},{\"_key\":\"267378261204\",\"_type\":\"block\",\"children\":[{\"_key\":\"47d67d982b09\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results: Higher revenue, lower costs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"32c6e86fc5b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1617025beebd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Bazaar team saw outstanding results with their Braze-powered campaign, both in engagement and the campaign’s ability to drive real revenue. The results included:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b4fabd1a50d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4da922bb0332\",\"_type\":\"span\",\"marks\":[],\"text\":\"29% increase in total open rates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab69b6f81f77\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aa2f85f835d\",\"_type\":\"span\",\"marks\":[],\"text\":\"12% increase in total conversions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba4acad09bea\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a3f2298a47e\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% increase in orders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5bf25f7db2e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"585d8808b71f\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% increase in revenue\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cffef024c3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"80bceee78a95\",\"_type\":\"span\",\"marks\":[],\"text\":\"9% increase in one-day conversion across the funnel\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f05e0878b9a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ad29fb961d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond the numbers, the campaign also reinforced Bazaar’s brand reputation for convenience by removing friction in the customer journey. Proactively notifying customers of restocks reduced frustration, eliminated unnecessary app visits, and helped reduce preventable churn.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00a0e004749e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a09e70bcb0ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Internally, the campaign also created significant efficiency gains by freeing staff from time-consuming manual segmentation and experimentation tasks, reducing workload and accelerating time-to-market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c1fbd27e472\",\"_ref\":\"6380e7f8-9d2a-44e1-88e0-f17b5889000f\",\"_type\":\"testimonialReference\"},{\"_key\":\"dacbb3c4590d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7348eca700f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dccf737438a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b147f5415f4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Customer engagement drives revenue and cuts costs:\"},{\"_key\":\"671af4943de2\",\"_type\":\"span\",\"marks\":[],\"text\":\" Re-engaging customers with first-party data is more cost-effective than paid re-acquisition. Save your budget for net-new growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aeb37fb4cfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"533a35ca894d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Real-time triggers improve customer experience and retention: \"},{\"_key\":\"2365c3e3d2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Timely, event-based messaging reduces pain points and ensures customers are reached at moments of high intent.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66f9f3b3d298\",\"_type\":\"block\",\"children\":[{\"_key\":\"e435a6730f6e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Out-of-product messaging expands reach:\"},{\"_key\":\"2ff1648396a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" Push notifications and other out-of-app channels are essential for re-activating users who aren’t using your app in the moment.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"ca714239-7166-4057-a3d0-82349496eed5\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Smartphone with a Bazaar app notification: \\\"Fresh Onion (Pakistan) 1kg is back in stock!\\\"\",\"asset\":{\"_ref\":\"image-32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"6f4333e27616\",\"_type\":\"metric\",\"description\":\"Increase in open rates \",\"noWrap\":false,\"value\":\"29%\"},{\"_key\":\"17dd0d5930f1\",\"_type\":\"metric\",\"description\":\"Increase in orders\",\"noWrap\":false,\"value\":\"26%\"},{\"_key\":\"a0f89e9fbd98\",\"_type\":\"metric\",\"description\":\"Increase in revenue\",\"noWrap\":false,\"value\":\"21%\"}],\"problem\":\"Bazaar wanted to re-engage inactive customers using first-party data. However, their legacy platform couldn’t support the advanced segmentation, data processing, and out-of-app messaging required to do it effectively.\",\"publicationDates\":{\"publishedAt\":\"2026-02-11T16:57:39.327Z\"},\"results\":\"The campaign drove significant engagement and revenue, proving that timely, data-driven customer engagement can outperform paid re-acquisition. \",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-52266e0a128019268e549085393e14149273ba5b-2400x1256-png\",\"_type\":\"reference\"}},\"pageTitle\":\"How Bazaar turned stockouts into sales with Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"bazaar\"}},\"strategy\":\"Using Braze Canvas, Bazaar launched a successful reactivation campaign, which triggered real-time restock notifications by combining customer consent, product interest, and live inventory data.   \",\"title\":\"How Bazaar turned restocks into sales with Braze\"},{\"_id\":\"2b79a124-28d7-4f0a-b55c-73bdaeb3d14f\",\"body\":[{\"_key\":\"2ac772abed1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3673dbc9143\",\"_type\":\"span\",\"marks\":[\"90829d71cf35\"],\"text\":\"Papa Johns UK\"},{\"_key\":\"d295a0179cb9\",\"_type\":\"span\",\"marks\":[],\"text\":\" has established itself as one of the world's leading pizza delivery brands, operating over 400 franchised locations across the United Kingdom. As part of Papa Johns International, the UK division is committed to delivering \\\"Better Ingredients, Better Pizza\\\" while empowering local franchisees to build strong customer relationships within their communities.\"}],\"markDefs\":[{\"_key\":\"90829d71cf35\",\"_type\":\"link\",\"href\":\"https://www.papajohns.co.uk/\"}],\"style\":\"normal\"},{\"_key\":\"d4deee7716c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"57558aa10cb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brand's success depends heavily on effective customer engagement strategies that drive loyalty and repeat business. However, the challenge of enabling individual franchisees—who are primarily business operators rather than marketing professionals—to leverage customer data has been a barrier to maximizing local marketing potential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20c18856e5a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc4be1d5aaf2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supercharging franchisee marketing capabilities with a custom-built local marketing Hub\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"51b29592a679\",\"_type\":\"block\",\"children\":[{\"_key\":\"335a7ae38664\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns UK recognized that while the brand collected rich customer data over the course of many years—including transactions, preferences, and behaviors—valuable customer information remained largely inaccessible to the people who needed it most: Local franchisee owners and their teams. This was because the technology in place consisted of three separate, siloed CRM systems that were difficult to navigate and lacked a unified customer view.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c91e2332bd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd6676633876\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kanchan Lad, Senior Product Manager - MarTech \u0026 Loyalty at Papa Johns UK, who would later receive the prestigious Towering Achievement Award from the Papa Johns International Technology team and the 2024 \"},{\"_key\":\"65209f3bae99\",\"_type\":\"span\",\"marks\":[\"71b50ce7356b\"],\"text\":\"Torchie Award for Marketing Leader of the Year\"},{\"_key\":\"98c1b9785412\",\"_type\":\"span\",\"marks\":[],\"text\":\" from Braze, recognized this challenge as a ripe business opportunity. Instead of simply migrating technology, she and her team reimagined the way that franchisees might access and utilize customer data.\"}],\"markDefs\":[{\"_key\":\"71b50ce7356b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2024-torchie-awards-winners\"}],\"style\":\"normal\"},{\"_key\":\"07b9af2fa881\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac1dc8ad21fe\",\"_type\":\"span\",\"marks\":[],\"text\":\"The “local marketing hub” project was conceptualized and executed both quickly and efficiently, with limited budget and resources. The migration from three legacy CRM systems to Braze was completed in just five months, followed by the development and launch of the custom interface.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b61fef496a3e\",\"_type\":\"richImage\",\"alt\":\"Papa John's Local Marketing Hub dashboard displaying business metrics.\",\"asset\":{\"_ref\":\"image-d5742337baa46da42a3da4c32c7fe45ed43eb570-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"831938f5acd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c08746b3883\",\"_type\":\"span\",\"marks\":[],\"text\":\"The new platform was built around these three pillars:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"100244a9b62c\",\"_type\":\"block\",\"children\":[{\"_key\":\"77de26b104e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ease of use:\"},{\"_key\":\"bfdcb95a6c57\",\"_type\":\"span\",\"marks\":[],\"text\":\" Non-marketers should be able to harness the power of data effectively. The local marketing hub operates through four simple steps, featuring pre-built templates, scheduling options, advanced audience targeting capabilities, and detailed reporting.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17bc5c9f81ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"3256d4b06165\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer experience: \"},{\"_key\":\"f0ba2a5ed7f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"The platform improves the customer’s experience with the brand by addressing top customer complaints from 2023. This includes “Quiet Hours” (to prevent late-night or early-morning messaging) with Do Not Disturb auto-enabled, easier opt-out features, faster sync of user communication preferences, and more relevant and personalized messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5893dcc5227f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0370950bba0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data security and governance: \"},{\"_key\":\"8c44be5f51a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"No customer data is stored on the platform; instead, data is stored in Snowflake and streams into Braze for usage.. Advanced analytics provide robust insights without compromising data security. Additionally, the platform offers safeguards and centralized controls over SMS message consumption to prevent overuse by individual franchises.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7564f862f343\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4d1f7e8fc2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"How franchisees put the local marketing hub to use\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab293621f092\",\"_type\":\"block\",\"children\":[{\"_key\":\"736199b5b808\",\"_type\":\"span\",\"marks\":[],\"text\":\"Implementing Braze and providing training on the new local marketing hub—which included webinars, a user guide, and best practices—has led to strong franchisee adoption. More than 120 users were onboarded across the 400+ stores, and the platform facilitated 6,000+ campaigns and delivered 13 million \"},{\"_key\":\"ef30744f4a24\",\"_type\":\"span\",\"marks\":[\"861239639ca8\"],\"text\":\"SMS\"},{\"_key\":\"dab77a188b65\",\"_type\":\"span\",\"marks\":[],\"text\":\" messages in 2024, allowing Papa Johns to be more strategic in their messaging and reduce their reliance on paid media. Here’s what franchisees can do now:\"}],\"markDefs\":[{\"_key\":\"861239639ca8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/sms\"}],\"style\":\"normal\"},{\"_key\":\"caba853e386a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e92cdb68d181\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Simple data access\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"424f33b57341\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d2d660821e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Franchisees can easily access valuable customer insights through an intuitive interface that displays customer data like favorite pizzas, last purchased products, customer satisfaction scores, order frequency, delivery preferences, purchase dates, postcodes, transaction values, and more. The platform refreshes customer data on a regular basis, supporting more current and relevant targeting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e5a957462e1\",\"_type\":\"richImage\",\"alt\":\"User interface displaying an 'Audience name' of 'Pepperoni lovers' and a list of food preference fields including 'Favourite Pizza'.\",\"asset\":{\"_ref\":\"image-68d5128aacf9fb65eb068ee7e66bfd466b03509e-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"6265918474f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ec7d04d2818\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Pre-built templates and campaign creation\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a1c3e2c4993\",\"_type\":\"block\",\"children\":[{\"_key\":\"106f848d48c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The platform features ready-to-use message templates, some designed for key trending moments including sports events (like Euro football), new menu launches, limited-time offers, and weather-based messaging. This enables franchisees to quickly launch professional campaigns without requiring marketing expertise or creative development time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c52d71a277bf\",\"_type\":\"richImage\",\"alt\":\"A \\\"Compose\\\" screen displaying message templates, a live preview, and input fields for creating a message or notification.\",\"asset\":{\"_ref\":\"image-3e48e3301b42b9964dfa3511e10f2142cf5666db-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e08d2f3321a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b6e99056deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Advanced audience targeting\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f775b719e4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c670d44912c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Through an easy-to-use interface, franchisees can create sophisticated audience segments based on customer behavior, preferences, and demographics. The platform automatically handles complex queries—allowing marketers to more easily reach specific audiences—while presenting options in plain language that non-marketers can understand and utilize effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02cfaea34a52\",\"_type\":\"richImage\",\"alt\":\"Audience selection UI with dropdowns for customer location, loyalty, and purchase frequency.\",\"asset\":{\"_ref\":\"image-cd822bf9373c2f367774019db62857c9be074992-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"53f98c5ba97a\",\"_type\":\"block\",\"children\":[{\"_key\":\"db153a7902b7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Automated compliance and safeguards around the customer experience\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e26bfca7f3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bed403a96fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"The platform automatically enables Quiet hours and built-in subscription management and compliance tooling to help each franchise maintain SMS compliance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d80bac126998\",\"_type\":\"richImage\",\"alt\":\"Digital time picker UI showing 09:00 with scrollable hour and minute selectors and an OK button.\",\"asset\":{\"_ref\":\"image-1ed69ab1f28061af6eaf518e5d1e0a0cb80010dd-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d5bc8b875656\",\"_type\":\"block\",\"children\":[{\"_key\":\"50b24e238d2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Comprehensive reporting drives continuous optimization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f30883d5a3ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e57703ced10\",\"_type\":\"span\",\"marks\":[],\"text\":\"The local marketing hub provides franchisees with detailed campaign analytics including messages sent, confirmed deliveries, conversion rates, and total revenue generated. This reporting gives clear visibility into return on marketing spend, enabling franchisees to continuously test, learn, and optimize their local marketing efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a68ced9a9bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9b3bf4c9904\",\"_type\":\"span\",\"marks\":[],\"text\":\"The platform also includes safeguards and centralized controls to prevent overuse of SMS volumes by franchisees and ensure budget management. Importantly, no customer data is stored on the local marketing hub itself, which helps Papa Johns UK maintain strict data security and governance standards.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77bbb2e44c2f\",\"_type\":\"richImage\",\"alt\":\"Digital dashboard showing 61 messages sent, 53 confirmed deliveries, 9.43% conversion rate, and £141.35 total revenue.\",\"asset\":{\"_ref\":\"image-0038c3f98239d711476ecaaebf6de1e5aa8977a0-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9737f076d4d9\",\"_ref\":\"141cf66d-9bd6-488c-88f1-ece652f3b1e8\",\"_type\":\"testimonialReference\"},{\"_key\":\"1110dcd60642\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0468c90403\",\"_type\":\"span\",\"marks\":[],\"text\":\"Results: The local marketing hub exceeded expectations across conversions, purchases, revenue, and more\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"21665651fae1\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb4b23193218\",\"_type\":\"span\",\"marks\":[],\"text\":\"The platform's success has established new benchmarks for franchise marketing effectiveness, supporting a better experience for everyone from the franchises to the customers. Customers now receive more relevant and well-timed campaigns, and Papa Johns UK has collectively realized these gains in revenue and conversion:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"459fc45b0703\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d747b26ab25\",\"_type\":\"span\",\"marks\":[],\"text\":\"a 180% year-over-year uplift in SMS revenue\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab965582eb37\",\"_type\":\"block\",\"children\":[{\"_key\":\"20c14550427f\",\"_type\":\"span\",\"marks\":[],\"text\":\"a 18% year-over-year increase in conversion rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab0a10f4f8bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"999c3225757f\",\"_type\":\"span\",\"marks\":[],\"text\":\"a 170% year-over-year increase in purchases driven by \"},{\"_key\":\"d088a3e27c9b\",\"_type\":\"span\",\"marks\":[\"ed0cba640449\"],\"text\":\"SMS\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ed0cba640449\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/sms-inspiration-guide\"}],\"style\":\"normal\"},{\"_key\":\"592ca945dd62\",\"_type\":\"block\",\"children\":[{\"_key\":\"40a1c09e5086\",\"_type\":\"span\",\"marks\":[],\"text\":\"While their previous SMS strategy, executed across three different CRM systems, resulted in irrelevant and disjointed campaigns that led to customer frustration, the new centralized approach to customer data supported more relevant messaging. That, in turn, reduced the number of related customer complaints by a massive 72%. In the end, the local marketing hub also became a self-funded platform, effectively reducing overall marketing costs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24fbcb49558c\",\"_type\":\"block\",\"children\":[{\"_key\":\"263d25ab4f51\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0970cd32233e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5941f5d9ca2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Design for the user (and their needs):\"},{\"_key\":\"87314d77872e\",\"_type\":\"span\",\"marks\":[],\"text\":\" By creating a user-friendly interface that made previously unwieldy customer data accessible to non-marketers, Papa Johns UK tapped into massive marketing potential across hundreds of franchise locations.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e18105db58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e1598ddf927\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Incorporate customer feedback:\"},{\"_key\":\"f0be36acf8cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" Including features like quiet hours, easy opt-outs, and relevance-driven targeting and personalization drove business results \"},{\"_key\":\"dc1fbee164ba\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"and\"},{\"_key\":\"0da7720fca64\",\"_type\":\"span\",\"marks\":[],\"text\":\" customer satisfaction.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d179e16d30d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e249a9243b3f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consolidate technology:\"},{\"_key\":\"53a3706e11d3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Migrating from three disparate CRM systems to Braze platform created operational efficiencies and enabled new capabilities. Consolidation provided the foundation for innovation, while reducing complexity for end users.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"f1986653-597a-456d-acc4-d7e4d798195c\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"A smartphone displays a Papa Johns marketing app with business metrics and campaign options.\",\"asset\":{\"_ref\":\"image-fd1a40a752255d9afcc06f500afc93ee8dfa386c-1280x800-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"0925ba985ead\",\"_type\":\"metric\",\"description\":\"uplift in SMS revenue YoY\",\"noWrap\":false,\"value\":\"180%\"},{\"_key\":\"0d5e60c73267\",\"_type\":\"metric\",\"description\":\"increase in conversion rates\",\"noWrap\":false,\"value\":\"18%\"},{\"_key\":\"d31366421831\",\"_type\":\"metric\",\"description\":\"increase in purchases driven by SMS YoY\",\"noWrap\":false,\"value\":\"170%\"}],\"problem\":\"Papa Johns UK recognized the importance of evolving their customer retention strategy, as customers have many choices and are increasingly prudent about where to spend their money. The brand has long collected customer data across its 400+ franchised locations, but the value remained largely untapped for local marketing efforts as franchisees struggled to access data captured within multiple legacy CRM systems. \",\"publicationDates\":{\"publishedAt\":\"2026-01-19T18:52:00.000Z\"},\"results\":\"The local marketing Hub helped achieve a 180% uplift in SMS campaign revenue and a 170% increase in purchases through SMS campaigns. In 2024, the platform facilitated 6,000+ campaigns and delivered 13 million SMS messages.\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03488ceedc57fbf4a0795e57419243a7f8244446-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Papa Johns UK, one of the world's leading pizza brands, combined the power of Braze and Snowflake to create an innovative local marketing hub that enables over 400 stores to harness first-party data for targeted local store marketing, driving unprecedented growth in customer engagement and revenue.\",\"pageTitle\":\"Papa Johns UK empowers franchisees with data-driven marketing that increases revenue\",\"slug\":{\"_type\":\"slug\",\"current\":\"papa-johns-uk\"}},\"strategy\":\"By switching to Braze, Papa Johns UK was able to consolidate three disparate CRMs and create a groundbreaking local marketing Hub with a custom user interface. This solution enables franchisees to easily access customer data and insights including favorite products, order frequency, satisfaction scores, and purchasing behaviors.\",\"title\":\"Papa Johns UK empowers franchisees with data-driven marketing that increases revenue\"},{\"_id\":\"111e98ea-43b4-41c3-912c-57cb1dc98e2a\",\"body\":[{\"_key\":\"5297af9588e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e383e64300ff\",\"_type\":\"span\",\"marks\":[\"bc124ec0617e\"],\"text\":\"Grove Collaborative\"},{\"_key\":\"57fc620481d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" makes it easy for US households to live healthily and sustainably, with socially responsible online shopping that spans home, wellness, beauty, and more.\"}],\"markDefs\":[{\"_key\":\"bc124ec0617e\",\"_type\":\"link\",\"href\":\"https://www.grove.co/\"}],\"style\":\"normal\"},{\"_key\":\"0aeeba586925\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1f54e03630b\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a B Corp and Public Benefit Corporation, the brand helps consumers shop with a purpose, realizing great value without compromising their own mission. Every order is carbon neutral, supports plastic waste cleanup initiatives, and lets shoppers see and track the positive impact of their choices.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c558197e51e\",\"_type\":\"block\",\"children\":[{\"_key\":\"af5fe35c4b99\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grove uses \"},{\"_key\":\"19a5819c882f\",\"_type\":\"span\",\"marks\":[\"77b3a456486e\"],\"text\":\"customer engagement\"},{\"_key\":\"afc08bdbdefa\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategies to inspire conscious choices at scale. The more meaningful the connection with customers, the easier it is to help them build sustainable habits—and, in turn, grow the kind of brand loyalty and customer lifetime value to which Grove aspires.\"}],\"markDefs\":[{\"_key\":\"77b3a456486e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"028d0924b554\",\"_type\":\"block\",\"children\":[{\"_key\":\"db6a7d0fd3aa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Goodbye cumbersome old system; hello Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c4bb97d51e6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"961a3f4862f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grove felt limited by their previous “cumbersome” platform, which hindered their ability to have a first-class lifecycle program. They were missing basic campaigns like “browse abandon” as the platform couldn’t provide real-time personalization. After it crashed on Thanksgiving Eve, Grove Collaborative knew it was time to switch to a more reliable and strategically aligned solution. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb271481956c\",\"_type\":\"block\",\"children\":[{\"_key\":\"311dd99d455b\",\"_type\":\"span\",\"marks\":[],\"text\":\"They wanted not only a flexible platform—one that integrated with their Shopify storefront and \"},{\"_key\":\"a955e05fc69c\",\"_type\":\"span\",\"marks\":[\"48e32f294356\"],\"text\":\"Amazon Web Services (AWS)\"},{\"_key\":\"437575ed30c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" data warehouse, but also a reliable platform to send messages at scale, and help them realize their ambitious personalization goals.\"}],\"markDefs\":[{\"_key\":\"48e32f294356\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/aws\"}],\"style\":\"normal\"},{\"_key\":\"014533072696\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2656abe25f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze fit the bill, offering:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77dcd7055610\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c0cc3a8cb4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The front- and back-end integrations Grove required to tailor messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84b9a9f769e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e7f11f091ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"The intuitive orchestration and experimentation tools they needed to work faster and more strategically\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"525ad67e81af\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb1cd4ed7721\",\"_type\":\"span\",\"marks\":[],\"text\":\"The real-time data functionality to trigger more contextual engagement\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03c76fac96a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc3aa117e1a9\",\"_type\":\"span\",\"marks\":[],\"text\":\"While Grove Collaborative helps customers shop in a way that supports a healthier home and planet, Braze helps Grove create sustainable business—reducing reliance on new customer acquisition by standing up a marketing program (like browse abandon) powered by real-time data and personalized to a customer’s behavior. In turn, this helps improve relationships and retention as well as the efficiency and impact of engagement activities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c07adaea8509\",\"_type\":\"block\",\"children\":[{\"_key\":\"9165fce8432b\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“Braze offered the flexibility, innovation, and data depth we needed to build smarter, behavior-based customer journeys. The switch gave us more control, reliability, and creative freedom to engage customers in real time.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"80bd9a547a48\",\"_type\":\"block\",\"children\":[{\"_key\":\"03324de11072\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"—Margaret Oros, Head of Marketing Technology, Grove Collaborative\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"483a25ca2264\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef2ef66b7b97\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Turning browsers into buyers for sustainable success\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"81b0409bfbfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"d201ab177156\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grove Collaborative knew that when shoppers browse but don’t make a purchase, it adds up to lost conversions and revenue. After implementing Braze with its native \"},{\"_key\":\"0c353ba44221\",\"_type\":\"span\",\"marks\":[\"298f3c51afb5\"],\"text\":\"Shopify integration\"},{\"_key\":\"1df2404aad85\",\"_type\":\"span\",\"marks\":[],\"text\":\", the team focused on a “Browse Abandon” campaign to re-engage both new and returning shoppers.\"}],\"markDefs\":[{\"_key\":\"298f3c51afb5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/shopify\"}],\"style\":\"normal\"},{\"_key\":\"a904a5a1f7a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d99e2753733\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy was to send personalized reminders, using real-time product data and behavioral triggers, to invite customers to complete their purchase of an item they had viewed or select an alternative from a curated selection of similar items. The goal was to maintain customer attention and increase the likelihood of conversion—and ensure that the resources Grove invests into customer acquisition don’t go to waste.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b11695f72b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0cc336db44e\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“Braze has proven to be an innovative, reliable partner that truly listens to its customers. Their team consistently helps us solve complex data challenges—often coming up with creative solutions or adding ideas to their roadmap. Between the intuitive platform, powerful data capabilities, and ongoing innovation in AI, Braze has been instrumental in helping us deliver smarter, more personalized custom\"},{\"_key\":\"9b2359c38ae7\",\"_type\":\"span\",\"marks\":[],\"text\":\"er experiences.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bf6dfc812d6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4608ab9a036\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"—Margaret Oros, Head of Marketing Technology, Grove Collaborative\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b3f96823805\",\"_type\":\"block\",\"children\":[{\"_key\":\"795a950c6a89\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The campaign: step-by-step\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1af9a6020763\",\"_type\":\"block\",\"children\":[{\"_key\":\"03a8abeee3d9\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create this campaign, Grove used the \"},{\"_key\":\"cda30f35a65f\",\"_type\":\"span\",\"marks\":[\"23179110950f\"],\"text\":\"Braze x Shopify integration\"},{\"_key\":\"f2feb9f18f3f\",\"_type\":\"span\",\"marks\":[],\"text\":\" to trigger personalized emails when a customer’s browsing session doesn’t result in a purchase.\"}],\"markDefs\":[{\"_key\":\"23179110950f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/shopify-new-era-ecommerce\"}],\"style\":\"normal\"},{\"_key\":\"e12c544a30d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c7318d56b35\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do this, they:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35dda7df1473\",\"_type\":\"block\",\"children\":[{\"_key\":\"e170d19438a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Set up a custom event in Shopify (‘browse abandoned’).\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"208c4d8faeb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"617e6a614949\",\"_type\":\"span\",\"marks\":[],\"text\":\"Used the \"},{\"_key\":\"2faba161850a\",\"_type\":\"span\",\"marks\":[\"37cbf3a4012a\"],\"text\":\"Braze SDK\"},{\"_key\":\"d6f1cf10df30\",\"_type\":\"span\",\"marks\":[],\"text\":\" to bring that data into Braze in real-time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"37cbf3a4012a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/home\"}],\"style\":\"normal\"},{\"_key\":\"6d4f8ab56f38\",\"_type\":\"block\",\"children\":[{\"_key\":\"a24578723759\",\"_type\":\"span\",\"marks\":[],\"text\":\"Defined the segment who should receive a ‘browse abandoned’ email—those who have opted into marketing emails and haven’t received an email in the last 24 hours.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b25f7f5379a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f776081fec18\",\"_type\":\"span\",\"marks\":[],\"text\":\"Orchestrated an email journey within \"},{\"_key\":\"ea9c6b815071\",\"_type\":\"span\",\"marks\":[\"2fbaadacd2a7\"],\"text\":\"Braze Canvas\"},{\"_key\":\"26624e12e66d\",\"_type\":\"span\",\"marks\":[],\"text\":\" to be sent when Braze received the custom event data.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"2fbaadacd2a7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-canvas-flow-spotlight\"}],\"style\":\"normal\"},{\"_key\":\"8a3ec0365792\",\"_type\":\"block\",\"children\":[{\"_key\":\"efbd5bde3c21\",\"_type\":\"span\",\"marks\":[],\"text\":\"Created dynamic personalization using the customer name and personalized product suggestions, using \"},{\"_key\":\"eb0744fbad5f\",\"_type\":\"span\",\"marks\":[\"c3f61522c9ce\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"df4517de4ecd\",\"_type\":\"span\",\"marks\":[],\"text\":\", the Shopify integration, and recommendations powered by Constructor.io.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"c3f61522c9ce\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-catalogs\"}],\"style\":\"normal\"},{\"_key\":\"84166f81eae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f18eb38878cd\",\"_type\":\"span\",\"marks\":[],\"text\":\"Used branching logic to experiment with different timeframes for sending the messages, to assess whether timing impacted conversion.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b34b9bcdd943\",\"_type\":\"richImage\",\"alt\":\"A split image showing a marketing automation workflow diagram on the left (Braze Canvas) and a personalized product recommendation email on the right (customer inbox).\",\"asset\":{\"_ref\":\"image-65183d22aba2ffc14c66220a982f155246c08a00-2400x1700-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"0eead0fb0702\",\"_type\":\"block\",\"children\":[{\"_key\":\"cae98caf4898\",\"_type\":\"span\",\"marks\":[],\"text\":\"Achieving this required cross-team effort. Grove’s engineering team ensured event data flowed correctly, while the retention team built dynamic templates using Braze Catalogs powered by Shopify. This ensured that the email contained personalized product suggestions based on each user’s last viewed item, driving relevance and engagement. In parallel, timing experiments reduced the risk of message fatigue and disengagement—in line with Grove’s value proposition of happier, healthier customers. Even better, the team achieved this within a month of integrating Shopify and Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4bbcc95aa9c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cb4171cdd62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The result: Increased checkouts and validated strategy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dd5964da5c21\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e85d047ce48\",\"_type\":\"span\",\"marks\":[],\"text\":\"The “Browse Abandon” campaign delivered strong early results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df85f35fa6fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dde709909d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"10% checkout rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4d1bcd83062\",\"_type\":\"block\",\"children\":[{\"_key\":\"08228b7d8749\",\"_type\":\"span\",\"marks\":[],\"text\":\"41% add to cart rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5c29d76f3b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"194d2634824f\",\"_type\":\"span\",\"marks\":[],\"text\":\"3% click-through rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe567ca56f11\",\"_type\":\"block\",\"children\":[{\"_key\":\"a17c0f4db436\",\"_type\":\"span\",\"marks\":[],\"text\":\"The 3% click-through rate is one of the highest Grove Collaborative has achieved in their triggered email program, on par with industry benchmarks of 2-3%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe46f7526073\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c0eb35d5746\",\"_type\":\"span\",\"marks\":[],\"text\":\"These early results validated the team’s personalization strategy and showcased the value of the real-time results from the Braze x Shopify integration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"756f70705914\",\"_type\":\"block\",\"children\":[{\"_key\":\"601d50f998e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign directly supports Grove’s goal to drive meaningful conversion by surfacing relevant products to previously engaged prospects and customers. It also represents a major milestone in their broader personalization strategy—bringing smarter, real-time engagement to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3634f9290ed0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c5fcf68cf1f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“We’re excited about what’s ahead on the roadmap. As we continue to expand our use of the Braze Shopify integration, we’re looking forward to finding even more creative ways to personalize messages, connect with customers, and inspire sustainable choices.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f4910fd6eed\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fb0bf988030\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"—Margaret Oros, Head of Marketing Technology, Grove Collaborative\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd89d46241cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f34af997b0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"991682c18945\",\"_type\":\"block\",\"children\":[{\"_key\":\"f73cc0878595\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Email isn’t dead: \"},{\"_key\":\"0868e49ab662\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite the plethora of communication channels available to brands, email continues to convert. Whether you use email as a standalone channel or within a cross-channel strategy, Grove’s campaign success proves email still has returns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e4b015f140e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b67d1c381bcd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Behavior trumps “batch-and-blast”:\"},{\"_key\":\"939d052dfa70\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using real-time behavioral triggers, paired with personalized product recommendations, increased click-through rates and drove high engagement and conversions compared to less timely, less tailored messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4e4cb56d94f\",\"_type\":\"block\",\"children\":[{\"_key\":\"964e443418a7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Integration drives innovation:\"},{\"_key\":\"ade5a869394b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Grove’s strategy and success were made possible by the Braze x Shopify integration and SDK, drawing in live data from AWS. Customer journeys flow when the right technology works seamlessly together.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"1d808130-ecd1-4d83-ab26-47ce83d26d9b\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"A mobile screen displaying a Grove Collaborative email with product recommendations, including a dish towel set, under the heading \\\"Something catch your eye?\\\".\",\"asset\":{\"_ref\":\"image-4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"8a9db0ac0aa3\",\"_type\":\"metric\",\"description\":\"Checkout rate\",\"noWrap\":false,\"value\":\"10%\"},{\"_key\":\"fa0b4bd04724\",\"_type\":\"metric\",\"description\":\"Add to cart rate\",\"noWrap\":false,\"value\":\"41%\"},{\"_key\":\"ced12c97a15c\",\"_type\":\"metric\",\"description\":\"Click-through rate\",\"noWrap\":false,\"value\":\"3%\"}],\"problem\":\"Grove Collaborative needed a more effective way to re-engage high-intent shoppers. Their previous platform restricted personalization and reliability, making it hard to deliver timely, behavior-based messages that could drive conversion.\",\"publicationDates\":{\"publishedAt\":\"2026-01-08T17:13:14.162Z\"},\"results\":\"Grove’s first “Browse Abandon” campaign resulted in their highest click-through rate from a behaviorally triggered email, resulting in a 10% checkout rate, driving revenue. These results reinforced Grove’s personalization strategy and highlighted the value of the Braze platform’s native Shopify integration.\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5fb7ba77fe53c07a45403e6ebf9d36957efc3057-2400x1256-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign\",\"slug\":{\"_type\":\"slug\",\"current\":\"grove-collaborative\"}},\"strategy\":\"Grove Collaborative decided to replace their legacy system after it crashed during one of the most important weeks of the year. By adopting Braze and integrating with Shopify, they created personalized “Browse Abandon” campaigns to re-engage both new and existing customers.\",\"title\":\"Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign\"},{\"_id\":\"f641aa21-e3d5-44f8-8892-8a31da5908f3\",\"body\":[{\"_key\":\"5491fdd6209f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7e461f78163\",\"_type\":\"span\",\"marks\":[\"a7ee383a9b5d\"],\"text\":\"Stash\"},{\"_key\":\"06701aa782bd\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a personal finance app that helps Americans invest and build long-term wealth, beginning in small increments—$5 at a time, as the brand says. The goal is to make investing easy and affordable for millions of everyday people, whether it’s managing a budget or stock rewards, building a savings account, or saving for retirement.\"}],\"markDefs\":[{\"_key\":\"a7ee383a9b5d\",\"_type\":\"link\",\"href\":\"https://www.stash.com\"}],\"style\":\"normal\"},{\"_key\":\"dc8f966ee295\",\"_type\":\"block\",\"children\":[{\"_key\":\"75299ef22d2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash knows that \"},{\"_key\":\"c5fa14a8217f\",\"_type\":\"span\",\"marks\":[\"624d1777f6a2\"],\"text\":\"customer engagement\"},{\"_key\":\"bb562902c80f\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly impacts user retention, lifetime value, and the success of their mission to help make investing easy and affordable. The brand works to build confidence and trust through personalized content and education that promotes long-term habitual investing behavior. Part of this effort means ensuring that customers—known as Stashers—are active within the app, and adopting and using the features available, which helps to increase their customer lifetime value (LTV).\"}],\"markDefs\":[{\"_key\":\"624d1777f6a2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1d179334de7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"062a3d8af7c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meeting Stashers at the start of their financial journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"36eaaf42c1f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"af896f943fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash's core focus centers on growth. As part of that, activation and onboarding are critical growth levers because they sit at the intersection of customer acquisition and long-term retention. In a highly regulated, trust-dependent, and competitive industry, the quality of a customer’s initial experience often determines whether they become a loyal user or quietly churn—and the team knows that they only get one chance to make a great first impression.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8650bc3b553\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0a17be63525\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash wanted to create a system that could dynamically respond to user behavior and provide the right message at the right time to help improve funnel conversions and reduce drop-offs. In order to achieve that goal, they wanted to build a comprehensive, multi-\"},{\"_key\":\"ba9ce6ca013b\",\"_type\":\"span\",\"marks\":[\"27f2212ed549\"],\"text\":\"Canvas\"},{\"_key\":\"5a56e0967c0a\",\"_type\":\"span\",\"marks\":[],\"text\":\" onboarding campaign in Braze that personalizes communications based on specific user drop-off points and behaviors.\"}],\"markDefs\":[{\"_key\":\"27f2212ed549\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"f08b28e5edfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae93cd2af8f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building trust through personalized onboarding flows\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"75aeaa9e41a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"270b83750c32\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Stash team moved quickly and set up the campaign in just three weeks—from ideation to launch. The first step was to determine key drop-off points where personalized communications would be valuable. Then, they built messaging flows that triggered after a defined delay, and carefully curated content across four channels: Email, push notifications, in-app messages, and SMS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"519fe238e441\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc353ec5f850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before launching, Stash implemented \"},{\"_key\":\"d5535426af2f\",\"_type\":\"span\",\"marks\":[\"6905320c0b8e\"],\"text\":\"Experiment Paths\"},{\"_key\":\"33c5fe4b188e\",\"_type\":\"span\",\"marks\":[],\"text\":\" to test content variants. They also ensured that message content highlighted the benefits and features that were best aligned to the next step in each user’s process.\"}],\"markDefs\":[{\"_key\":\"6905320c0b8e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/\"}],\"style\":\"normal\"},{\"_key\":\"8ae77c21cb3e\",\"_type\":\"richImage\",\"alt\":\"A complex hierarchical diagram with numerous interconnected nodes in pink, green, and purple.\",\"asset\":{\"_ref\":\"image-99d1cc655ea2905e70c2fbe0dec45672f6d38269-2400x1126-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b247a5305757\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca28b7265f8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a closer look at the two primary Canvas flows:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"478d10f33edb\",\"_type\":\"block\",\"children\":[{\"_key\":\"622fb990937b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Canvas 1: Post-advisory e-signature onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e9ca0b9deb58\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b5699d5c215\",\"_type\":\"span\",\"marks\":[],\"text\":\"This canvas triggers when a user completes their Social Security Number (SSN) verification and routes them down personalized paths based on their subsequent actions:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3daaa882ce6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"68c21ad39925\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who haven't started a deposit, linked an account, or signed the agreements\"},{\"_key\":\"78c0721050ed\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive targeted communications based on whether they chose \\\"Smart\\\" or \\\"Personal\\\" portfolio options, with messaging highlighting specific benefits and features tied to each option.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fb860a8d451\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cb76b9eb6c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who signed the account agreements, but haven't deposited or linked their accounts\"},{\"_key\":\"1976f6f5b1ff\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive communications emphasizing how simple and secure linking a bank account is.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bccc431fdf63\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f6b3d2ed100\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who linked their accounts, but haven't made any deposits\"},{\"_key\":\"980a3daafd74\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive messaging highlighting Stash's Auto-Stash feature, which allows users to \\\"set it and forget it\\\" for consistent investing and wealth growth.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08df0e62eeae\",\"_type\":\"richImage\",\"alt\":\"Three phone screens display a notification, an introductory pop-up, and an investing page for the Stash app's Auto-Stash feature.\",\"asset\":{\"_ref\":\"image-74f3d3dbfd7b8cac9025b5eb6eebc7b4f33791cc-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d77a4c1fab46\",\"_type\":\"block\",\"children\":[{\"_key\":\"2beccfd15551\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Canvas 2: Pre-advisory e-signature flow\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"623ee3a8189d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eecd16e3f83e\",\"_type\":\"span\",\"marks\":[],\"text\":\"This canvas triggers immediately when a user completes sign up and evaluates the first key drop-off point—SSN verification:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e42d1044c2a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"15b6babe7a92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who haven't successfully verified their SSN\"},{\"_key\":\"d943d87c13e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive communications focused on Stash's safety and security, addressing potential concerns about information security.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b2c92c012c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad8c5e76dffa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who verified their SSN but haven't completed the advisory e-signature\"},{\"_key\":\"4beef100b4c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" enter an A/B test comparing two approaches: promoting the 7-day free trial versus highlighting their AI Money Coach feature to provide advice during the trial period.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5153e5ff23e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d862fb3b51aa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash's technical approach enables sophisticated personalization at scale. User data flows into Braze via an integration with leading customer data platform (CDP) Segment, allowing for real-time behavioral segmentation. Currents connector exports data back to Segment, which distributes to analytics platform Mixpanel for product and marketing analysis, and AWS S3 for data science work in Looker. Additional integrations include Facebook and Google connections to filter users from affiliate promotions, and Trustpilot integration to gather feedback from new users after their first deposit, helping to build a positive reputation and attract future users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eebd1dda0e6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab2ac746c6c3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Within Braze, our \"},{\"_key\":\"84f8a464f412\",\"_type\":\"span\",\"marks\":[\"d55c223a8ab9\"],\"text\":\"Connected Content\"},{\"_key\":\"2c76c9bce988\",\"_type\":\"span\",\"marks\":[],\"text\":\" dynamic personalization feature connects to Stash servers for real-time data that doesn't fit into standard eventing, and webhooks enable promotional offers to be automatically sent to qualified users.\"}],\"markDefs\":[{\"_key\":\"d55c223a8ab9\",\"_type\":\"link\",\"href\":\"https://www.youtube.com/watch?v=l-sTLEf6f1Q\"}],\"style\":\"normal\"},{\"_key\":\"2fcfdc81321c\",\"_ref\":\"b6669abd-9b2e-4b70-9cd4-7b80cbf7a2df\",\"_type\":\"testimonialReference\"},{\"_key\":\"1e2da033e5e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"202c501a1828\",\"_type\":\"span\",\"marks\":[],\"text\":\"Results: A surge in the number of Stashers now saving\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7542138b15a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f004bab85d5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash experiences a boost in engagement as a result of these new personalized onboarding campaigns. Timely and relevant messaging served as a helpful prompt to continue the user journey. In terms of email engagement, the team saw a\"},{\"_key\":\"14df602a7dc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"220a346717ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"72% increase in email open rate and a 64% increase in email click-through rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"364bbcf582bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"740e37f9d38e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Importantly, Stash achieved a boost in conversion for the following events:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fef9d0fd477\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c54f316cf76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"FirstDeposit_Started:\"},{\"_key\":\"eb9f0ae44a75\",\"_type\":\"span\",\"marks\":[],\"text\":\" 20.34% increase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"123ac4876e88\",\"_type\":\"block\",\"children\":[{\"_key\":\"4adc2f520f50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DepositSetup_Submitted:\"},{\"_key\":\"e0b5705e565c\",\"_type\":\"span\",\"marks\":[],\"text\":\" 18.71% increase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c075df07059\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff065a81734b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deposit_Completed:\"},{\"_key\":\"808f1d1b4126\",\"_type\":\"span\",\"marks\":[],\"text\":\" 19.75% increase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55f62385bd1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"bacc15f539de\",\"_type\":\"span\",\"marks\":[],\"text\":\"These results represent nearly 60,000 new users beginning their path toward building long-term wealth, demonstrating the power of meeting users with dynamic, personalized messaging that addresses their needs and concerns at each stage of the onboarding process—and specifically in moments of hesitation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bfc4bfd9710\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ca36483335f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a4cf51562e23\",\"_type\":\"block\",\"children\":[{\"_key\":\"35a1787c2b44\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Behavioral segmentation drives results:\"},{\"_key\":\"cfa326e2904a\",\"_type\":\"span\",\"marks\":[],\"text\":\" By identifying specific drop-off points and creating targeted messaging for each scenario, Stash saw improvements in both conversion rates and engagement metrics.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7e479c9d020\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a772a01174f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Multi-channel orchestration enhances impact:\"},{\"_key\":\"722a19ac3836\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using email, push, in-app messages, and SMS in coordinated flows ensures users receive the right message through their preferred channel at the optimal time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"754fe5cf225e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbb948a45eb2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time personalization builds trust:\"},{\"_key\":\"de88a5d24c0a\",\"_type\":\"span\",\"marks\":[],\"text\":\" In financial services, the ability to dynamically adjust messaging based on user behavior and concerns is critical for building the confidence needed for long-term engagement.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d84f0aea81a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7671c9a3fbd1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed to market enables optimization:\"},{\"_key\":\"217ff0d2a271\",\"_type\":\"span\",\"marks\":[],\"text\":\" The 3-week implementation timeline allowed Stash to quickly test, learn, and iterate on their approach, maximizing the impact of their onboarding improvements.\\n\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-59633\",\"_type\":\"reference\"},\"excerpt\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Smartphone displaying the Stash app's 'Auto-Stash' feature for automated investing, with the Stash logo.\",\"asset\":{\"_ref\":\"image-88bbc77fcebfdf4a57edbeddda3c3004bbf4801d-2560x1600-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"keyTakeaways\":null,\"metrics\":[{\"_key\":\"d508848e2ad0\",\"_type\":\"metric\",\"description\":\"FirstDeposit_Started conversion rate\",\"noWrap\":false,\"value\":\"20.34%\"},{\"_key\":\"7f246454c7e8\",\"_type\":\"metric\",\"description\":\"DepositSetup_Submitted conversion rate\",\"noWrap\":false,\"value\":\"18.71%\"},{\"_key\":\"9902ff073a69\",\"_type\":\"metric\",\"description\":\"Deposit_Completed conversion rate\",\"noWrap\":false,\"value\":\"19.75%\"}],\"problem\":\"As a personal finance app focused on helping everyday Americans invest and build wealth, Stash needed to optimize their onboarding funnel to reduce drop-offs and increase user activation. The brand sought to create personalized communications to guide users through complex onboarding steps while building confidence and trust.\",\"publicationDates\":{\"publishedAt\":\"2025-11-05T16:01:03.977Z\"},\"results\":\"The personalized onboarding campaign delivered strong results across conversion events and email engagement, which included a 64% increase in email click-through rate and 72% increase in email open rates. Importantly, this led to a 20.34% “FirstDeposit_Started” conversion rate—truly helping users get started on their financial journey.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0cbf03b4ec258a6cd15b210931ce78f6f38d8a67-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Stash, a leading micro-investing platform, used real-time segmentation and multi-channel messaging in Braze to create dynamic onboarding experiences that meet users at their specific drop-off points, leading to marked improvements in conversion rates and email engagement.\",\"pageTitle\":\"Stash drives long-term investing habits with sophisticated, personalized user onboarding\",\"slug\":{\"_type\":\"slug\",\"current\":\"stash-case-study\"}},\"strategy\":\"Stash implemented a sophisticated, multi-Canvas onboarding campaign that dynamically personalizes messaging based on where a given user drops off in their journey. Using real-time segmentation and behavioral triggers, the campaign delivers targeted communications across multiple channels, highlighting specific benefits and features relevant to each user's next step in the onboarding process.\",\"title\":\"Stash drives long-term investing habits with sophisticated, personalized user onboarding\"}],\"guides\":[{\"_id\":\"10bf4b16-b0fc-40c6-a076-c159d98d9d70\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Braze's \\\"Getting started with RCS\\\" graphic, showing a man viewing an RCS message featuring a jacket on his phone.\",\"asset\":{\"_ref\":\"image-1fb0c8939a386f4906abc31feb00707083624521-1200x500-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44e89eec5645fb6209b790c020ac14f54c6d113a-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"RCS lets you deliver richer, branded messages that stand out and build trust. This guide fast-tracks your journey from setup to scale with clear, practical guidance.\",\"pageTitle\":\"Getting started with RCS | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"rcs-starter-guide\"}},\"title\":\"Getting started with RCS\"},{\"_id\":\"b5fbdb4f-1781-4175-9df6-f1d89f6d8e99\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Braze guide: Meeting instant expectations. Smiling woman with phone and credit card.\",\"asset\":{\"_ref\":\"image-bec369d1c7728bf57a080822a0bba781583d6414-3000x3000-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-74205bcb32896888ef8ad57c6ba10e5b2d542472-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn how financial services payments marketers can build loyalty with AI-driven personalization\",\"pageTitle\":\"Meeting instant expectations: A guide to building loyalty for payments marketers\",\"slug\":{\"_type\":\"slug\",\"current\":\"meeting-instant-payments-expectations\"}},\"title\":\"Meeting instant expectations: A guide to building loyalty for payments marketers\"},{\"_id\":\"53f24cba-0054-4568-bf6f-5809809c30bd\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Braze ad: \\\"Pressure-tested productivity. Turning pressure into diamond perfection for overstretched marketers,\\\" with a sparkling diamond megaphone on a purple background.\",\"asset\":{\"_ref\":\"image-23e97b426b87e104eac00a9ff08bf4ed1ccadaed-1920x1080-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6a773172ed031baaa693bae627d062a25f15513c-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Rising pressure doesn’t have to slow you down. This guide shows how Braze helps marketers transform constraints into sustained productivity.\",\"pageTitle\":\"Pressure-tested productivity: Turning pressure into diamond perfection for overstretched marketers\",\"slug\":{\"_type\":\"slug\",\"current\":\"pressure-tested-productivity\"}},\"title\":\"Pressure-tested productivity: Turning pressure into diamond perfection for overstretched marketers\"},{\"_id\":\"20b90029-bcdb-425b-8ae3-8da83b7e0930\",\"_type\":\"guide\",\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Report cover for 'The state of retail personalization: How retail marketers can respond to global trends in 2026', featuring a smiling woman using a laptop.\",\"asset\":{\"_ref\":\"image-51935225d82756e2c3fb314f74d7af93f63a87d5-3000x3000-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-21921df4ec4cdb5ffa8327043adb034554ddbbd9-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Retail personalization is changing. Leading teams are moving toward true 1:1 communications across the lifecycle, using first-party data and AI decisioning to adapt message, value, channel, timing, and cadence based on what each customer does in the moment—so journeys stay relevant as context shifts.\",\"pageTitle\":\"The state of retail personalization 2026 | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning-retail\"}},\"title\":\"The state of retail personalization\"}],\"videos\":[{\"_id\":\"189c92d1-07ac-438c-be82-ca62774242be\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"braze x shopify logo on a white background\",\"asset\":{\"_ref\":\"image-663e1db2da378bd99386fdc460d5471f8baf73bb-2400x1600-png\",\"_type\":\"reference\"}},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-921f2a238dc298aa403ced5442138249ad04de2a-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Elevate your customer engagement with Braze and Shopify to create seamless, personalized shopping experiences.\",\"pageTitle\":\"Braze x Shopify\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-shopify\"}},\"title\":\"Braze x Shopify\"},{\"_id\":\"1c583816-6e20-4f23-96c8-3bbb97f96690\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"the word braze is on a pink and orange background\",\"asset\":{\"_ref\":\"image-bac69ee293055f4d12337f249a583ec2fac09652-1200x628-png\",\"_type\":\"reference\"}},\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bac69ee293055f4d12337f249a583ec2fac09652-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"In this edition of our monthly \\\"What's New\\\" video series, we explore updates to the Braze Data Platform, including support for Microsoft Fabric, and they can support a better customer engagement program.\",\"pageTitle\":\"What's New at Braze: April 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"april-2025-whats-new\"}},\"title\":\"What's New at Braze: April 2025\"},{\"_id\":\"33961e40-78a2-43d4-9c8b-426e0b0d4e87\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"braze logo\",\"asset\":{\"_ref\":\"image-b31d6e5eeaf077899123917b25970cb9cf8fabd9-640x335-png\",\"_type\":\"reference\"}},\"seo\":{\"noFollow\":true,\"noIndex\":true,\"slug\":{\"_type\":\"slug\",\"current\":\"testimonial-sportsbet\"}},\"title\":\"Sportsbet: Personalized Messages at Scale\"},{\"_id\":\"8cc28ad2-bfac-43f5-bc3c-ff852abc81f6\",\"date\":null,\"featuredImage\":{\"_type\":\"image\",\"alt\":\"Mustafa Bohra, Associate Director, CRM, Martech and Analytics at Careem \",\"asset\":{\"_ref\":\"image-47b65a31d70bbfb856003c29c93b87992c561498-828x466-png\",\"_type\":\"reference\"},\"isFullWidth\":false},\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"slug\":{\"_type\":\"slug\",\"current\":\"testimonial-careem\"}},\"title\":\"Careem: Orchestrating complex, personalized customer journeys at scale with Braze\"}],\"authorsData\":[{\"_id\":\"008d68ac-139e-4768-a0cc-006ff68db620\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-858272\",\"_type\":\"reference\"},\"firstName\":\"Paolo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-774a0e86c483ef77c50e9218c79ca50dd99ba076-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Sabatinelli\",\"role\":\"CPO, Immobiliare.it\"},{\"_id\":\"00bc11b4-6695-4d88-8127-2516e43bed6f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"Diretora sênior de Conteúdo e Mídia no Aduro, Inc.\"},{\"_id\":\"013e486c-2e96-4ee3-8ea3-56ff7de9385d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-317365\",\"_type\":\"reference\"},\"firstName\":\"和田\",\"headshot\":null,\"lastName\":\"雄一郎 氏\",\"role\":\"エーアンドエスカンパニー 管理統括部 WEBシステム課 課長\"},{\"_id\":\"014f695e-2653-4861-b51a-3129149761c3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Veronica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Mynders Hamel\",\"role\":\"VP, Targeted Channels\"},{\"_id\":\"017ac117-256e-4903-99b1-a555d8c13be6\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fabfccf8d547\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabfccf8d5470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Todd\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grennan\",\"role\":\"Managing Editor, Content Marketing at Braze\"},{\"_id\":\"01b0e158-351a-4df9-9b8d-9042775ec81d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50386\",\"_type\":\"reference\"},\"firstName\":\"Emanuelle\",\"headshot\":null,\"lastName\":\"Rainaud\",\"role\":\"CRM 마케팅 코디네이터\"},{\"_id\":\"01dea4fb-20ba-43ce-b335-c04089eec7aa\",\"_type\":\"person\",\"bio\":[{\"_key\":\"011cdadc7481\",\"_type\":\"block\",\"children\":[{\"_key\":\"6955aff9ecd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anthony O'Byrne is the Executive Director of Customer \u0026 Revenue at Kayo Sports \u0026 BINGE\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-be20a1d3e561f3baa1875b8388426edf3fe00bb2-631x631-jpg\",\"_type\":\"reference\"}},\"lastName\":\"O'Byrne\",\"role\":\"Managing Director, Revenue, Kayo Sports \u0026 BINGE\"},{\"_id\":\"0296efff-e0d8-446d-9d23-aeadade086d5\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kayla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00dac170831e31c116a55a0a00f9c6c8b3db6254-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Brown\",\"role\":\"Senior Manager, Digital Marketing, Hibbett | City Gear\"},{\"_id\":\"040a751c-0964-487d-9717-438b71bad9d7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"42fabe53060d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d35d5b3f9694\",\"_type\":\"span\",\"marks\":[],\"text\":\"Simone Uhlmann is the Head of Loyalty \u0026 CRM at muvi Cinemas.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"0d96fb17-1438-4f66-bff6-17beadc91d34\",\"_type\":\"reference\"},\"firstName\":\"Simone\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3fe918992d66d518cc47b2b360d9cf0ec7205dc7-505x505-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Uhlmann\",\"role\":\"Head of Loyalty \u0026 CRM, muvi Cinemas\"},{\"_id\":\"048bcd87-099c-4ff6-b644-e7c980a5ed50\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"04b12fd2-9c5d-45ad-b47d-37163c8b272d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b00f6d3c-6df4-4b74-aee3-b33741edd493\",\"_type\":\"reference\"},\"firstName\":\"Jasmine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4753f8429c77c7e234503e3e584526cfffc2b275-1106x1526-png\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0,\"left\":0.09469288793103443,\"right\":0.0411503232758621,\"top\":0.4037197198275855},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.5962802801724145,\"width\":0.8641567887931034,\"x\":0.5267712823275862,\"y\":0.7018598599137927}},\"lastName\":\"Fernandez\",\"role\":\"Retention Marketing Lead, MoneySmart Group\"},{\"_id\":\"058b5f8c-0746-45c2-9ab0-b73cd11666ec\",\"_type\":\"person\",\"bio\":[{\"_key\":\"143c3f96ad3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"23b98503cb5e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Corinne Clough, Director, Lifecycle Marketing, Stash\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-59633\",\"_type\":\"reference\"},\"firstName\":\"Corinne\",\"headshot\":null,\"lastName\":\"Clough\",\"role\":\"Director, Lifecycle Marketing\"},{\"_id\":\"05e2168d-54f2-4c20-b9b5-3f22c6d5e231\",\"_type\":\"person\",\"bio\":[{\"_key\":\"42fabe53060d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e2ae9c52928\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sercan Alici is the Head of Growth Analytics at Washmen.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"4f94b892-142c-4afa-95df-5259ba4fc400\",\"_type\":\"reference\"},\"firstName\":\"Sercan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a79fbf5add4213497f78138d79c49931eff2fe0-274x274-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Alici\",\"role\":\"Head of Growth Analytics, Washmen\"},{\"_id\":\"06b38e32-4041-4770-bbd1-4512570d9448\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2def1c82-2b36-496e-a5e8-43879bbd014f\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"Performance Marketing Lead\"},{\"_id\":\"071e8008-d725-44cd-80b7-45ce8713a9d8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-369114\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Davies\",\"role\":\"Head of Marketing\"},{\"_id\":\"08055115-b452-4380-a1ae-fccdbcd7896c\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4446c2b9a62e\",\"_type\":\"block\",\"children\":[{\"_key\":\"297f508203fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brigitte Barron, Senior Director, Global CRM \u0026 Customer Growth, e.l.f. Beauty\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},\"firstName\":\"Brigitte\",\"headshot\":null,\"lastName\":\"Barron\",\"role\":\"Senior Director, Global CRM \u0026 Customer Growth\"},{\"_id\":\"083138f8-fee3-46bd-9f9c-c5371e9720e7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"柏木\",\"headshot\":null,\"lastName\":\"正徳氏\",\"role\":\"マーケティングGr\"},{\"_id\":\"0884c8b4-a3ba-4206-a3ea-973cd0099868\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7e9cb451-9199-4a46-90f5-985f8ad1203c\",\"_type\":\"reference\"},\"firstName\":\"Martín\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f4ee9c607273d4819b1a48723eb5183c5cd9b183-2565x3255-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gaviria\",\"role\":\"Head of Growth, Treinta\"},{\"_id\":\"092c431e-3aa6-4e5f-9c58-cc5456b64c35\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-38514\",\"_type\":\"reference\"},\"firstName\":\"Valentin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00bbfc229f0a90b3f765ea7ceed49cb6d8e233f4-1853x1853-png\",\"_type\":\"reference\"}},\"lastName\":\"Lotrean\",\"role\":\"Head of Marketing Automation\"},{\"_id\":\"09c2325f-d55c-44cb-b7a6-1ec557aab20f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"09dc5165-e826-4b78-af51-0f8bc9701442\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sky\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dc412ab676182b4b83a1cc1486e566dee8759ea8-399x402-png\",\"_type\":\"reference\"}},\"lastName\":\"Canaves\",\"role\":\"Principal Analyst, EMARKETER\"},{\"_id\":\"0a9da899-c15e-44c2-a0e4-2f9e2c575624\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"우리보다 더 오래되고 완전한 세계에서 그들은 완성되고 완전하게 움직이며, 우리가 잃어버리거나 결코 도달하지 못한 감각의 확장을 부여받고, 우리가 결코 들을 수 없는 목소리로 살아간다.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"팀\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"0ad643e1-77f4-4d39-87b6-e4587d6cb546\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a8ada638d56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"146132fa73440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Tom Howard is a Staff Engineer at Miro\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"92130ce8-34e8-43c3-aa5c-221d5906ab30\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Howard\",\"role\":\"Staff Engineer\"},{\"_id\":\"0bc2da27-ea9a-41e0-b628-4002556234a4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dbb1db514fc62d48c6b130a20c013fcecb43186-96x97-png\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Head of Digital and Loyalty at Tim Hortons\"},{\"_id\":\"0bd6a793-778e-45ef-8ec1-a6b7ea3d09bf\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e28060e3b39d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28060e3b39d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alison은 Braze의 규정 준수 및 전달 가능성 인에이블먼트 책임자 II입니다. 화려한 신발, 귀걸이, 베개 등을 수집하는 그녀의 개인 모토는 \\\"너무 많은 것은 결코 충분하지 않다....이메일을 보낼 때를 제외하고\\\"입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gootee\",\"role\":\"규정 준수 및 전달 가능성 인에이블먼트 Principal II, Braze\"},{\"_id\":\"0be63d9f-cd23-449c-9bd2-0b5791582dab\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney est responsable marketing produit chez Braze, et experte en communication cross-canal et stratégie d’engagement. Elle s’intéresse tout particulièrement à la création de ressources et de solutions capables de transformer les données clients en actions à fort impact.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"Responsable marketing produit\"},{\"_id\":\"0c6e22f3-50f8-481a-9922-5fdb1cd7761d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney는 Braze의 제품 마케팅 매니저로, 크로스채널 메시징과 참여 전략을 전문으로 합니다. 그녀는 고객 인사이트를 실제 영향력 있는 마케팅 메시지로 바꾸는 리소스와 솔루션을 만드는 데 열정을 쏟고 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"제품 마케팅 매니저\"},{\"_id\":\"0c8e457d-bbe4-4e70-8f1b-c32ca5cf43ab\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Claudia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9ec78c9e37245f890bb529cc52092a6d6c78b743-1861x1861-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Blojiu\",\"role\":\"GM Romania and Senior Manager, Customer Support, EMEA\"},{\"_id\":\"0cfbe15e-7564-4ebe-876d-c5978f53a99e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"d2f652b4-4aad-449c-b50f-8443286b5372\",\"_type\":\"reference\"},\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-38f6ef85a5029d6bf5e0babc8a273d5dc5f6032f-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"J. Reibstein\",\"role\":\"Professor of Marketing, The Wharton School\"},{\"_id\":\"0d21945e-701c-4a9e-b0f5-ed672a686a80\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"Sr. Director Content \u0026 Media Lab at Aduro, Inc.\"},{\"_id\":\"0d71256a-7c40-4666-96fd-bc4822bbd558\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"76302369-f027-4e18-bd89-fc81e035f3f9\",\"_type\":\"reference\"},\"firstName\":\"Colette\",\"headshot\":null,\"lastName\":\"Lohr\",\"role\":\"CRM Manager\"},{\"_id\":\"0dce8ac6-0b1f-4ef4-b62a-0c95afbc8260\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ed210671-5338-45b0-8ea6-ce6b3f3a418c\",\"_type\":\"reference\"},\"firstName\":\"Kapil\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fd771e39e2beaceba6231a56a50fbb5a148e1984-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"Senior Vice- President /Managing Director, Head of Digital, AllianceBernstein\"},{\"_id\":\"0e8c9d7e-81d1-4a34-9707-e7edda136656\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"56134ca2-d9c1-427c-b958-9b977c7e5c49\",\"_type\":\"reference\"},\"firstName\":\"Rennee\",\"headshot\":null,\"lastName\":\"Claude\",\"role\":\"CRM Manager\"},{\"_id\":\"0eb3c40e-e9b4-4a74-af93-61d8befe91e9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Astha \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5da16975f111e146470395b6778e953f25f698df-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Malik\",\"role\":\"Chief Business \u0026 Marketing Officer, Braze\"},{\"_id\":\"0ee895dc-7f3b-48a3-a391-0f1330f1ddba\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"0eea3e10-ea65-4560-a562-856900580228\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Director Sénior de Marketing de Producto, Braze\"},{\"_id\":\"0fcbbbee-9811-4196-becf-d428ccf51417\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"afc42045-5b0e-4822-aab0-005745e2f93d\",\"_type\":\"reference\"},\"firstName\":\"Jonny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a832c3e0ecf49ae9c062131aef0a4e5e1b5995ae-558x594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pimentel\",\"role\":\"Manager, CRM Marketing Operations, Max\"},{\"_id\":\"105840b2-02ac-49d6-a42c-ae65436cb709\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9ba0b97027db\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba0b97027db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"그가 Braze 제품 관리 팀을 이끌지 않을 때, 당신은 Kevin이 기타를 치고, Snapchat을 싫어하고, 인간이 알고 있는 모든 자연 다큐멘터리를 보는 것을 찾을 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f1fefd9d8bc2cc9f1f2ccb0f55f7fe6c3eb18653-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"최고 제품 책임자\"},{\"_id\":\"106bed6e-528b-436e-9f92-7c15b1caf295\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Tommy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b61dcc42a17ed00eb27f8199cf47908603c02bff-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"DeVoss\",\"role\":\"Engenheiro de segurança de equipe\"},{\"_id\":\"10b709dd-6efa-4940-9c0f-faa6b589b363\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80f7757388eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d3a56e1521e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an ad exec, cultural strategist, and professor, Marcus translates big ideas into real-world impact—helping marketers tap into culture, decode human behavior, and turn insights into action.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marcus\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f58ad6c055810d3fe1366b6f2a44dac53fbfeb3f-292x292-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"Award-Winning Marketer, Author, Chief Strategy Officer\"},{\"_id\":\"1223fd4a-efc5-42a3-8c20-c9d1bc860bfb\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4caceb22c4453851286cf95d6c308c4e73a6deff-281x281-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wolf\",\"role\":\"Senior Director, Product Management\"},{\"_id\":\"134614cc-ccb4-46e2-aa9c-61269cc007ba\",\"_type\":\"person\",\"bio\":[{\"_key\":\"898458f74097\",\"_type\":\"block\",\"children\":[{\"_key\":\"1954a27c2d190\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Melia Fillipow is the Summer 2024 Braze Customer Success intern. She is a San Francisco native currently studying Environmental Studies and Creative Writing at Pitzer College. When she’s not at the Braze HQ in NYC, she’s exploring New York’s public parks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Melia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7a4f27a12547b90a691c31a794957b90af0a1871-696x690-png\",\"_type\":\"reference\"}},\"lastName\":\"Fillipow\",\"role\":\"Summer 2024 Braze Customer Success Intern\"},{\"_id\":\"139e1a79-af6e-4618-867d-41fa69926e31\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-06a0f217868aa3472ae419e1e473bf1931d805c0-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Perle\",\"role\":\"Head of Engagement, PayPal (Venmo)\"},{\"_id\":\"13f3c67f-7c7e-4d3a-af21-73d967dacf6c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-745014\",\"_type\":\"reference\"},\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14b2f1e955e1aa8b72dec40ecbbfbccd696bd182-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Owen\",\"role\":\"Director, Digital Marketing, KFC US\"},{\"_id\":\"146d88ca-6a19-42b4-a347-49d69cef99eb\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dbf06ff7ee48\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5f3d4d54df50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cofundador e CTO da Braze\"},{\"_key\":\"c5f3d4d54df50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-94868526efbce909b304c607a9c8fc01be9fa3d1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hyman\",\"role\":\"Cofundador e CTO da Braze\"},{\"_id\":\"147735ac-c4d4-4ac8-89af-3c8e2fce0fcf\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6e7f811a6aed\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffb30624dc620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eunpa Han é gerente de CRM na JOBKOREA.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"1da24794-ba3f-44e3-ad27-3f610718dfc2\",\"_type\":\"reference\"},\"firstName\":\"Eunpa\",\"headshot\":null,\"lastName\":\"Han\",\"role\":\"Gerente de CRM\"},{\"_id\":\"156b76cc-b48e-4d31-91b8-4c4c03c6f412\",\"_type\":\"person\",\"bio\":[{\"_key\":\"bcfb5111e068\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b6511c15d060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dylan Mayer is a Sustainability Senior Lead at Braze, driving emissions reductions initiatives and integrating sustainability across the company. With over 10 years of corporate sustainability experience, he has collaborated with a diverse range of organizations, most recently leading global sustainability strategy at Verizon.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Dylan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-079352adc98981e5f8935631bb758e5d24e64fef-580x578-png\",\"_type\":\"reference\"}},\"lastName\":\"Mayer\",\"role\":\"Sustainability Senior Lead\"},{\"_id\":\"15ae0633-841b-4737-a9f6-a4ca1ac9d397\",\"_type\":\"person\",\"bio\":[{\"_key\":\"94769ace6e59\",\"_type\":\"block\",\"children\":[{\"_key\":\"449b4dba73020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Muhammad Nauraiz Kharal, Group Head of CRM, Central Retail\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"ee25b30f-0499-4636-9cde-d9c365cd03f7\",\"_type\":\"reference\"},\"firstName\":\"Muhammad\",\"headshot\":null,\"lastName\":\"Nauraiz Kharal\",\"role\":\"Group Head of CRM\"},{\"_id\":\"1731e1ae-53c4-4e51-861b-9a6151e37ac5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"198723ca-7e9c-41c7-b50c-94b00b42194a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"5c65f401-c267-434b-868c-bda6c85cc58a\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Grevel\",\"role\":\"Senior Lifecycle Marketing Manager\"},{\"_id\":\"19888925-3f59-4dc6-99a8-aa3ac3313507\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Gina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f27c91b06a45d33d850052746b4614f638c86dc-508x510-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prows\",\"role\":\"Head of Lifecycle Marketing, SoFi\"},{\"_id\":\"19e73997-e333-4580-a627-cf271e37b50b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Mallory\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-85d1628b6c965d72f6a5db062aa44b1066662e2e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Friese\",\"role\":\"Senior Director, Content Marketing, Braze\"},{\"_id\":\"19f55699-99ec-41e6-bd94-247022ac47af\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Alannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a549996591b321b498af2cc301ad97d1a4f3a538-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Higgins\",\"role\":\"Senior Account Executive, Braze\"},{\"_id\":\"1a097b0e-5456-47d1-86f9-7d2d6c2cc037\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Lifecycle Marketing Manager\"},{\"_id\":\"1a4240df-e1a7-4de6-bf60-16dc528e55b0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Angela\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a770f1b45166e28ad210542f3d73dc6e10cffda1-656x799-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Account Executive - APAC\"},{\"_id\":\"1a542daa-3350-4b3e-b456-74fcdd5c1a15\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Omega\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f7622c594bd16d2f9b9d76992c3e620e48bf6179-192x192-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tamboen\",\"role\":\"Account Executive, Scale \"},{\"_id\":\"1a9a1671-a8fa-4231-9b27-7b433b659f53\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik, \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"1aaff88b-2755-4ab8-ba15-e88b442e761a\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Directeur principal, Marketing produit, Braze\"},{\"_id\":\"1af0deea-d9af-4bd0-9db8-011c76556b84\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-745014\",\"_type\":\"reference\"},\"firstName\":\"Alberto\",\"headshot\":null,\"lastName\":\"Ascorve\",\"role\":\"$34\"},{\"_id\":\"1b020785-5390-4dee-90a8-980862196c8a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ecb2434c-1e61-4538-9303-25cd1fc5530e\",\"_type\":\"reference\"},\"firstName\":\"王\",\"headshot\":null,\"lastName\":\"軼 氏\",\"role\":\"執行役員　グロースマーケティングDiv.\"},{\"_id\":\"1bf1c48e-124a-4b3d-8fe3-0b208676d425\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e28060e3b39d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28060e3b39d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alison is a Compliance and Deliverability Enablement Principal II at Braze. A collector of colorful shoes, earrings, and throw pillows, her personal motto is, \\\"too much is never enough....except when it comes to sending email.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gootee\",\"role\":\"Compliance and Deliverability Enablement Principal II, Braze\"},{\"_id\":\"1d33c21f-6acb-45c1-b323-03adc701a915\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48740\",\"_type\":\"reference\"},\"firstName\":\"Alex\",\"headshot\":null,\"lastName\":\"Black\",\"role\":\"Head de Marketing\"},{\"_id\":\"1e0facf9-ec0a-4f18-9fca-39e4e90fef6e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9dcbd5cca3c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a0e682c0b8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Suji Bang is the Growth Manager for Jobplanet.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8dd52339-1672-4455-8d7f-b9583c1ce556\",\"_type\":\"reference\"},\"firstName\":\"Suji\",\"headshot\":null,\"lastName\":\"Bang\",\"role\":\"Growth Manager\"},{\"_id\":\"1f875098-7ea4-4a70-92a6-6a9c223b39ce\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34fa6d46fb56700713e9419c282c6f60d2edddfe-387x385-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beck\",\"role\":\"Senior Technical Project Manager, SoFi\"},{\"_id\":\"1ff12d57-10f6-4a4e-9c09-db5eb16f2a9e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f3fc57850c795d3ccd9617647b2b2f8e7e417d57-102x102-png\",\"_type\":\"reference\"}},\"lastName\":\"Tannehill\",\"role\":\"GM Central-North \u0026 VP, Talent Acquisition \u0026 People Operations\"},{\"_id\":\"2015f89e-6579-451c-8f5b-60314212eba7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Roshni\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fee0fc5a51ac4fce7a88fd567b5f81b6d59c866-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Patel\",\"role\":\"Director of Customer Marketing, Talkspace\"},{\"_id\":\"21a4c891-271e-4c50-a440-fd8b7f0deb28\",\"_type\":\"person\",\"bio\":[{\"_key\":\"36c6e8314fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c6e8314fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elijah Stevens is a Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elijah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a70a43e6acb397646bb87c3826f2467654a49f3e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stevens\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"221c4c5f-b017-4649-aa3a-2bc77e4529bf\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Horace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-26079396125b043ae5a347c11cfa5f3064254096-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Manager, Integrated Campaigns, Braze\"},{\"_id\":\"225ddefb-c06c-46d1-a859-cabad1f61179\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"5833b2d7-c5ff-4480-934c-fa3b288f3c01\",\"_type\":\"reference\"},\"firstName\":\"Carolyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f594ebf2a07c46ebb93fc18dd19148d01f5448ff-722x722-png\",\"_type\":\"reference\"}},\"lastName\":\"Pitt\",\"role\":\"Founder \u0026 CEO\"},{\"_id\":\"23c00e66-5047-4fbe-8371-70e2f96642f8\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Spencer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-85224ebeaa7239fa4fc7157f0e9420a8a6aa4177-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Burke\",\"role\":\"SVP, Growth, Braze\"},{\"_id\":\"23d6048e-2a5d-4f25-9f8c-0cb792642dfd\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ba0d220153f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0d220153f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ishan es un consultor sénior de negocio estratégico, cuya gran pasión es crear conexiones significativas con las personas. En su tiempo libre, le encanta descubrir nuevos países, se obsesiona con las tendencias de la aviación y practica yoga.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ishan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-053556b77f0e25daef8c306ae1005bcd28c79b18-696x854-png\",\"_type\":\"reference\"}},\"lastName\":\"Sharma\",\"role\":\"Estratega Creativo Sénior, Braze\"},{\"_id\":\"25ebaf2c-3627-4289-8d91-23fd1003ae8f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"260e575b-5bfc-41ab-8135-4842c2dcd470\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"261a6f85-6ad5-44e7-82b9-6045c88c82e5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"2621c9b9-ef2f-41f8-9fb2-f8ba71e8c65c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Marissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b475c0adbc653f12c416c340926e5135244c7e07-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fuchs\",\"role\":\"Account Executive, Emerging Enterprise\"},{\"_id\":\"268bd5ba-760e-4659-bddb-d93c1aa51ff5\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fabfccf8d547\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabfccf8d5470\",\"_type\":\"span\",\"marks\":[],\"text\":\"토드 그레넌은 뉴욕에 기반을 둔 작가이자 편집자입니다. 그가 모바일 마케팅, 고객 유지 및 신기술에 대해 Braze를 위해 글을 쓰지 않을 때, 그는 제2차 세계 대전과 관련된 모든 위키피디아 기사를 읽으려고 노력하는 모습을 볼 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"토드\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"그레넌\",\"role\":\"Braze의 콘텐츠 마케팅 콘텐츠 제작 책임자\"},{\"_id\":\"27bf5aef-e820-4f82-9c76-b0f9dba22ab8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Hannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-05fe6ea7f89c451aa7860af588833dd361b1693b-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Olusegun\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"27df6b18-9d2b-42c6-ac37-75711507c31f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"Sr. Director AI \u0026 Advanced Analytics\"},{\"_id\":\"27e4db27-f2f5-42d9-b097-719504c3bfff\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1c067c0a6627e73aef13e9402bf26cb740f7772e-398x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Motoniu\",\"role\":\"Recruiter II\"},{\"_id\":\"281cf2e6-f0af-48c9-9434-ed59c2000801\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"Head de crescimento liderado por produtos\"},{\"_id\":\"2b6d9341-d7f9-4a08-85b5-ab583a087307\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Yosuke\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a01822952a479e25c8165cd0055a9fddcfdc427-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sato\",\"role\":\"Strategic Business Consultant I\"},{\"_id\":\"2baeefef-5608-4d79-961c-9a0b5fa26c77\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nancy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a27433f2d247945a7be7befe3ce5e1d32880e5c-337x337-png\",\"_type\":\"reference\"}},\"lastName\":\"Chiu\",\"role\":\"Senior Product Designer\"},{\"_id\":\"2cb70890-3779-4288-b7e4-ba671506e9a3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad é gerente sênior de marketing de produto da Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Gerente sênior de marketing de produto da Braze\"},{\"_id\":\"2cdc9972-c46e-4637-bebb-fafd9c2d92a9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133762\",\"_type\":\"reference\"},\"firstName\":\"Steven \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee5c48d9c3d825e3418ad8ed3fc33db3a6e359c6-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Balagula\",\"role\":\"Director, Global Lifecycle Marketing, Peloton\"},{\"_id\":\"2cfdd744-330e-486d-aebf-8fb3dc0c0736\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"豊田\",\"headshot\":null,\"lastName\":\"麻未 氏\",\"role\":\"株式会社令和トラベル マーケティングCRMチーム マネージャー\"},{\"_id\":\"2d3271b8-8a68-4b2b-9748-da4150c1255f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"4a906c6f-f9d7-47d1-b977-cfb98ec5635c\",\"_type\":\"reference\"},\"firstName\":\"Rickie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a1bc1a9682ef502d3bcb7be4faa4cf76823db3d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zayee\",\"role\":\"Head of Customer Engagement, MONY Group Plc\"},{\"_id\":\"2d7ada2a-50fc-48ca-9092-79e2f2844a3d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2228091d2361\",\"_type\":\"block\",\"children\":[{\"_key\":\"1234e95717df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gaiar Baimuratov는 라운지 바이 잘란도의 제품 및 기술 책임자입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-124779\",\"_type\":\"reference\"},\"firstName\":\"Gaiar\",\"headshot\":null,\"lastName\":\"Baimuratov\",\"role\":\"제품 및 기술 책임자\"},{\"_id\":\"2dacac7b-60fc-4fc3-9f28-b807341557ad\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"12e3d598-66f8-406f-b698-e58527fa3f4c\",\"_type\":\"reference\"},\"firstName\":\"Christina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4b9fc0a1c73dd850ae8544773034a64d53501ad5-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pihos\",\"role\":\"Chief Marketing Officer, Group Insurance, Prudential\"},{\"_id\":\"2dd25ee6-1ffa-4c81-bb31-e40bb67fff04\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tom\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1af6509b4128bdbffd3a608536b6db84864e9d4a-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kelly\",\"role\":\"Senior Director, Technical Account Management\"},{\"_id\":\"2e59e9c2-65d8-4ed0-ab35-40c654b82532\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"Responsable marketing secteur Vente au détail et e-commerce\"},{\"_id\":\"2ec5cd8c-57d6-4bef-81a0-e91c667fe07d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sahiz \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f51e1d54a23434f025b7358b0d92ff02387eca7-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Kaur\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"2f84398a-0d31-45ef-b9c9-4c023b447915\",\"_type\":\"person\",\"bio\":[{\"_key\":\"011cdadc7481_deduped_1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6955aff9ecd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dan Morris is the GTM Leader Marketing Solutions at Databricks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7108b4dbda9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"902fb5d57f7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-683328\",\"_type\":\"reference\"},\"firstName\":\"Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-371aedf62d084c98ab6904a28dab00dc36ac95fe-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Morris\",\"role\":\"GTM Leader Marketing Solutions\"},{\"_id\":\"2fc778a2-67fe-4119-9bb5-b5fb56f05a25\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50386\",\"_type\":\"reference\"},\"firstName\":\"Emanuelle\",\"headshot\":null,\"lastName\":\"Rainaud\",\"role\":\"CRM Marketing Coordinator\"},{\"_id\":\"2fd5ad3f-dd1d-4ff2-88d7-924990847712\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50280\",\"_type\":\"reference\"},\"firstName\":\"Kenneth\",\"headshot\":null,\"lastName\":\"Lee\",\"role\":\"CRMオペレーションマネージャー\"},{\"_id\":\"2ffca82d-bd79-458d-9a26-d833344445a9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad est responsable senior du marketing produit chez Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Responsable senior du marketing produit chez Braze\"},{\"_id\":\"3023ed2b-27a0-4102-88c2-69bf0bfc3e0f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"27d5628a-1156-424e-8e33-98de21803181\",\"_type\":\"reference\"},\"firstName\":\"Carla\",\"headshot\":null,\"lastName\":\"Rota\",\"role\":\"$35\"},{\"_id\":\"3106bac1-3df5-47eb-8242-e432eee768bc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kanchan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"Senior Product Manager of MarTech \u0026 Loyalty, Papa Johns UK\"},{\"_id\":\"3236e55f-e87f-4206-a73e-607594e57e4a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jordan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-19b24cb16c7ce3caffcbd70b1c59a67f5867daba-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"Houghton Mace\",\"role\":\"Diretor de sucesso do cliente, empresa de grande porte\"},{\"_id\":\"32502d3f-fa8b-4d75-a024-c290873cfd01\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a369df9a-dd9e-418f-990d-875674d46044\",\"_type\":\"reference\"},\"firstName\":\"Katelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2b3a97e507a54c26f5b4853f8fb76bff313102d5-1034x1152-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Global CRM Manager, Goodnotes\"},{\"_id\":\"32818f2c-f409-4f75-9885-5a28d593ee90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"Responsable du marketing de contenu\"},{\"_id\":\"32f32aa8-ec77-4b60-9781-43c9750c561d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9ba0b97027db\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba0b97027db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When he’s not leading the Braze product management team, you can find Kevin playing guitar, hating on Snapchat, and watching every nature documentary known to man.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f1fefd9d8bc2cc9f1f2ccb0f55f7fe6c3eb18653-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Chief Product Officer\"},{\"_id\":\"32fab4b4-93f2-49e8-aaf4-1ca492ac6711\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"e434611d-416b-4351-bebe-21ec18a128f7\",\"_type\":\"reference\"},\"firstName\":\"Martin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c1c555ac0aefadf61f618e165d37398f51f79564-676x778-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kriz\",\"role\":\"AVP, Triangle Engagement, Canadian Tire Corporation\"},{\"_id\":\"3307a77e-5764-4f38-a7f6-f629518139ec\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49351\",\"_type\":\"reference\"},\"firstName\":\"Jarrett\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9359924e86f56a7b0f5bf68bdcd7149c63773298-300x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wong\",\"role\":\"Head of Martech and Mobile Marketing, Sephora SEA\"},{\"_id\":\"339b63f6-a12b-4970-b2c6-7b03f14e2301\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a1aa78a75358\",\"_type\":\"block\",\"children\":[{\"_key\":\"7baa7f7085fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Bielik est responsable produit groupe chez Braze. Matteo Barreca est responsable produit senior chez Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David Bielik et\",\"headshot\":null,\"lastName\":\"Matteo Barreca\",\"role\":null},{\"_id\":\"3406469a-155e-472a-b2ba-c67b5cbc09c0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"84127285-4bcb-4135-ae46-1d78f023d04f\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-215a3f3741d83f80fb085efd16b6e5fed1f506d5-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spillman\",\"role\":\"Especialista Sénior en CRM, Wendy's\"},{\"_id\":\"3457b216-9afa-4625-863f-dfb04cd92de3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Josh \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbd63fb81dda45912c4e3f9038dbd9c09747e211-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Bauer\",\"role\":\"Director, One-Time Services, AMER, Braze\"},{\"_id\":\"34b735a9-fdb0-42aa-989d-ed406dd20781\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Gerente de Marketing de Ciclo de Vida da Sittercity\"},{\"_id\":\"36c69507-647d-4cb2-8399-6de8d3cdb89d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"大久保\",\"headshot\":null,\"lastName\":\"諒氏\",\"role\":\"チョイス事業本部プロダクト統括部 プロダクト企画部 部長\"},{\"_id\":\"37561047-cf56-4be6-a02e-8505e04fd2b3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8d6d894a3c92\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cad562245fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nirnay Polaboina is an Engineering Manager at Luxury Escapes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"c5dd6eb2-ef4d-46a9-bbed-8969e0d890ce\",\"_type\":\"reference\"},\"firstName\":\"Nirnay\",\"headshot\":null,\"lastName\":\"Polaboina\",\"role\":\"Engineering Manager\"},{\"_id\":\"37855dfd-d3da-4562-9003-3cbcbadece70\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"385d1f17-00d5-4023-98d8-d0ea3a4ea56c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5347e1249bd00cac3e5e8b16ff57792bba914aaa-401x401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loomes\",\"role\":\"Head of Trends, Trendwatching\"},{\"_id\":\"3a10e50b-8568-4b3a-9b84-909eb338a898\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Braze의 전략 컨설팅 수석 디렉터\"},{\"_id\":\"3aad731a-c6d1-4213-ba54-6e0ca5d29a6e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"시니어 디렉터, 제품 마케팅, Braze\"},{\"_id\":\"3afbd37d-2f7f-4d1a-93c0-37f1bac3a3f8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Sittercity 수명 주기 마케팅 매니저\"},{\"_id\":\"3cfe81fd-4f0b-41d5-b321-9f8a4baaf30a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a9ac3592-2f18-4c65-a377-4057165caae5\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":null,\"lastName\":\"Riva\",\"role\":\"Marketing Manager\"},{\"_id\":\"3de34cf2-9773-4358-abcc-93e1f64188aa\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b119c802-3198-402f-8e56-e0e9ff785993\",\"_type\":\"reference\"},\"firstName\":\"Fanny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81699ede2c926ad5b70cc20d4fac16af34bbf2a5-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"PARISE\",\"role\":\"Anthropologue, spécialiste du numérique\"},{\"_id\":\"3eead784-311f-4cad-881d-6d4d7e24ee01\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Responsable des produits de données chez\"},{\"_id\":\"3fc29799-05b8-4576-a102-d216dbc2869c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kieron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-332a73d3281ca171145f5304fc23799d188f5687-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Jones\",\"role\":\"Head of CRM Tech, Trainline\"},{\"_id\":\"4009725d-70dc-45ca-8418-dda016a692ce\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"Líder de marketing para setores, varejo e e-commerce\"},{\"_id\":\"4120839e-df1a-49ce-8fc7-c47d18e5537f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dbb1db514fc62d48c6b130a20c013fcecb43186-96x97-png\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Head de digital e fidelidade da Tim Hortons\"},{\"_id\":\"42a02935-3b55-493a-aa41-6756d7330971\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2e77c2b-dedb-4955-a889-3124e27a09f7\",\"_type\":\"reference\"},\"firstName\":\"Raffaella\",\"headshot\":null,\"lastName\":\"Accogli\",\"role\":\"Global CRM Manager\"},{\"_id\":\"4333ed68-e7ba-4c98-9c4d-92b07c63cacc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"수석 콘텐츠 및 미디어 랩 디렉터, Aduro, Inc.\"},{\"_id\":\"437818bf-ae1a-4656-b422-9121fb99b3c5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48740\",\"_type\":\"reference\"},\"firstName\":\"Alex\",\"headshot\":null,\"lastName\":\"Black\",\"role\":\"Head of Marketing\"},{\"_id\":\"43a41de8-4d79-4540-a957-ed274292ea90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"Content Marketing Manager\"},{\"_id\":\"43affc5d-e0cd-45dd-a42c-897f3d34ea95\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM e promoções\"},{\"_id\":\"45beeb9b-2b8b-4c9c-b595-a70efa65b6e7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Laina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5354eefb4fdb8357048acc052dbcdb1ed6726625-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davidson\",\"role\":\"Braze의 수석 생애주기 마케팅 매니저\"},{\"_id\":\"45e69bfd-c0d5-4204-9b90-26a8288a0295\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"코코\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"얀제\",\"role\":\"브레이즈의 주요 고객 성공 관리자\"},{\"_id\":\"4643385e-3370-4a8c-8cb3-5f75d3bd8540\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-04a9903500dfc03d7554f5defde261ee538c5c1d-1594x1594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Director, Strategy - Media and Technology, Movable Ink\"},{\"_id\":\"46614d60-83a8-4c7d-b534-d62ab94935b3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-816201\",\"_type\":\"reference\"},\"firstName\":\"Juan\",\"headshot\":null,\"lastName\":\"Florez\",\"role\":\"$36\"},{\"_id\":\"46c34992-0b06-4ef1-88b2-1c1f546139d8\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Daniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b6fcb4a29f64288b9ae14c5ecea81ebb9ff4f1f2-1042x1040-png\",\"_type\":\"reference\"}},\"lastName\":\"Darst\",\"role\":\"Deputy Chief Marketing Officer, Flagstar Bank\"},{\"_id\":\"46df5ef3-57ce-4468-ad1c-4946dcea16b2\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Natsuki\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7e6d81289bd87ea9ff7ff459ec42f234295906ad-511x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Nissato\",\"role\":\"Senior Marketing Operations Specialist\"},{\"_id\":\"488c87ee-db4d-43d5-bd7f-a7364abd8272\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-47992\",\"_type\":\"reference\"},\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86e0b80a039b0a7f1cde065e604e242a3e9bd8fd-625x625-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayotte\",\"role\":\"CIO\"},{\"_id\":\"490a9188-2d5b-4f1b-a2a2-31a51b461fa7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4ee87bda9b67\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ee87bda9b670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gurbir Sukhija, is the VP, Product Management at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":null,\"lastName\":\"Sukhija\",\"role\":\"VP, Product Management\"},{\"_id\":\"49446121-84a8-4d5b-a15b-8552618f29f1\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6bf2ef69bc72\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf16b63158300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Toby es un profesional de ventas B2B con más de 10 años de experiencia en el mundo de los negocios y casi 4 años en Braze, donde se destaca en la promoción del customer engagement. Con un fuerte enfoque en resultados, combina su experiencia en design thinking, innovación y emprendimiento para impulsar el rendimiento de las ventas. Toby utiliza su comprensión profunda de las necesidades de los clientes para crear soluciones personalizadas que maximizan el compromiso y la lealtad del consumidor, convirtiéndose en un activo valioso en la construcción de relaciones duraderas entre las marcas y sus clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Toby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e01ba68c5639bd4d8a501f049c3356b8320ab7ea-5459x4094-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fox\",\"role\":\"Ejecutivo de Cuentas Enterprise en Braze\"},{\"_id\":\"4a5fa86c-9752-42f3-9165-d870e5fc5052\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f675ed62a0c5c9663fe31202ba3f06e822c1fff-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Miller\",\"role\":\"Strategic Business Consultant, Braze\"},{\"_id\":\"4ad42365-1892-4fa3-ae09-0a67bb9eee9d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e0f63c28b3e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"68532241839e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"É o executivo responsável pelo mercado brasileiro na Braze. Apesar do background de engenheiro, construiu experiência em estratégias de marketing digital, atuando diretamente com marcas líderes para transformar dados em experiências personalizadas e escaláveis. É apaixonado por inovação, comportamento do consumidor e por entender como as marcas podem se manter relevantes em um cenário em constante mudança.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Bruno\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e3aa95a48ec307c53a861419c41ee5c217ea8285-5184x3456-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Romagnollo\",\"role\":\"Account Executive, Enterprise na Braze\"},{\"_id\":\"4b18f13f-8681-4e9e-bb92-8d8c706ceb32\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"4bd7e177-9f6f-43d0-9b18-ea0e9a141c01\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ac2d593d1df3\",\"_type\":\"block\",\"children\":[{\"_key\":\"53560e25dd2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Carla Rota is a Manager CRM at 24S\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"27d5628a-1156-424e-8e33-98de21803181\",\"_type\":\"reference\"},\"firstName\":\"Carla\",\"headshot\":null,\"lastName\":\"Rota\",\"role\":\"Manager CRM\"},{\"_id\":\"4cacaf30-06ba-49ce-b3d9-d2139e5a9425\",\"_type\":\"person\",\"bio\":[{\"_key\":\"37946ad4dd74\",\"_type\":\"block\",\"children\":[{\"_key\":\"9773cbdc58fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"VML\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Team\",\"headshot\":null,\"lastName\":\"VML\",\"role\":null},{\"_id\":\"4cb5e206-7748-471d-9413-18d6c013a0b6\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"« Dans un monde plus ancien et plus abouti que le nôtre, ils évoluent pleinement accomplis, dotés de capacités sensorielles que nous avons perdues ou jamais eues, vivant selon des voix que nous n’entendrons jamais. »\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Équipe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"4d3cea8c-95f5-414f-a694-5f7677a16364\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Stewart\",\"role\":\"CRM 및 메시징 책임자\"},{\"_id\":\"4d898c48-5fe8-47b2-ae9e-18285ef35a57\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anonymous Braze user (\"},{\"_key\":\"65ef1ddcd2a8\",\"_type\":\"span\",\"marks\":[\"069a977467b2\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"ea81432f14d9\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"069a977467b2\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze/reviews/braze-review-12195715\"}],\"style\":\"normal\"},{\"_key\":\"757a06a0960d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e394b0c3cc77\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7ff8fc9e4c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"17952f2fbc32\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Anonymous\",\"headshot\":null,\"lastName\":\"Braze User\",\"role\":null},{\"_id\":\"4e52e2b1-81fb-410b-89bd-8dc23a3ef15c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8bfa2f76-b5ae-46f2-912c-b5f88c0ce3f5\",\"_type\":\"reference\"},\"firstName\":\"Akram\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-069fa26cd062a5b0084af9b7efdaa719c26d1676-5000x5000-png\",\"_type\":\"reference\"}},\"lastName\":\"Mohammad\",\"role\":\"Loyalty Marketing Manager | CVM, Leading Telco Company in KSA\"},{\"_id\":\"4ea2c458-9527-405d-a03b-eeaf99e52a00\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ricardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f18aed1a1393f553889ba14f1a64f1a4c13f1a20-2412x2412-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Catalano\",\"role\":\"Global Luxury Industry Lead, VML\"},{\"_id\":\"4eefe816-ac10-442d-8a54-6ba127cf7d7e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-38457\",\"_type\":\"reference\"},\"firstName\":\"Julia\",\"headshot\":null,\"lastName\":\"Arneson\",\"role\":\"Marketing Automation Strategist\"},{\"_id\":\"4ef07676-b595-4725-818a-862b478403ff\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jennie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d4631ecd4d7c45467125170968ce71e86c01ce0f-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bradford\",\"role\":\"Administrador de Marketing del Ciclo de Vida, SoFi\"},{\"_id\":\"510450af-f18a-4c85-ad44-fd29330ab81e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b5795ec6-8512-4fd8-9e44-51bc9f20390b\",\"_type\":\"reference\"},\"firstName\":\"Cecilia\",\"headshot\":null,\"lastName\":\"McGuinness\",\"role\":\"Cordenadora de CRM\"},{\"_id\":\"5170425c-39ac-4850-a159-86620f595243\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Before founding OfferFit, Victor was a Lead Data Scientist at the Boston Consulting Group. He is an expert in AI decisioning, with extensive experience serving Fortune 500 companies on offer personalization. He holds a PhD in Mathematics from Cornell University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Head of Engineering, AI Decisioning and RL\"},{\"_id\":\"51b549c5-b811-41fe-a5a8-f67a3f747e9d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Megan \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a5a6ca6c4ed7f80dc1a2a968bbe4f51ce894b0b8-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Walsh\",\"role\":\"Global Head of Lifecycle Marketing, Canva\"},{\"_id\":\"51f10c0f-9838-4593-ac04-f9c3a18f92ac\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ari\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4dd7c4b5a88d38ced66d2263530ed3f0ed9bc668-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Klein\",\"role\":\"Strategic Partnerships, Meta\"},{\"_id\":\"52783eba-eb32-43ee-bbcd-836f6af1907a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2e77c2b-dedb-4955-a889-3124e27a09f7\",\"_type\":\"reference\"},\"firstName\":\"Giorgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0689e5524c59343cd6bfe4ff1ddc7d00026b6ba2-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Burattini\",\"role\":\"Growth CRM Manager, Daki\"},{\"_id\":\"530c09a1-6d3c-4be7-bafa-3818a1feb235\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"b5795ec6-8512-4fd8-9e44-51bc9f20390b\",\"_type\":\"reference\"},\"firstName\":\"Cecilia\",\"headshot\":null,\"lastName\":\"McGuinness\",\"role\":\"CRM Coordinator\"},{\"_id\":\"53a1a1f5-1cbf-4ada-9123-259a179d5078\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-25cc35678035e8b92055abd5fc72e051dc0fda98-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sambell\",\"role\":\"GM Australia \u0026 Senior Manager, Customer Success, Scale\"},{\"_id\":\"53f56416-1cb5-4bbc-b817-9745227f2391\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e10f1148b5fcde7b1055d478edbb60a05f3ceba3-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Buckley\",\"role\":\"Partnerships Lead, Retail, Shopify\"},{\"_id\":\"548717b4-de84-4e02-ab68-4cef3d7016fd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"4c7357d8-d0e3-4bc4-9566-357c6b822140\",\"_type\":\"reference\"},\"firstName\":\"Annabella\",\"headshot\":null,\"lastName\":\"Goff\",\"role\":\"Formerly VP CRM\"},{\"_id\":\"5494483d-d998-47c8-9182-146ae6b52129\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-eddf4aacf0f0b953b18374a524f758012c87d695-315x315-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chaney\",\"role\":\"Account Executive, Emerging Enterprise\"},{\"_id\":\"549d05b8-e2b8-40e4-85a6-56c2e183c1c2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"AI 및 고급 분석 시니어 디렉터\"},{\"_id\":\"55074add-25f5-43e9-9428-7bf8f7b710f6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"Vice President of Brand Marketing and Creative\"},{\"_id\":\"5618bae1-43e4-436a-a656-f65f3e53cdf8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Diretora de CRM e Mensagens\"},{\"_id\":\"57f0b99a-906a-4a4b-96e6-93cf9e6caf30\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a1aa78a75358\",\"_type\":\"block\",\"children\":[{\"_key\":\"7baa7f7085fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Bielik is a Group Product Manager at Braze. Matteo Barreca is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David Bielik \u0026\",\"headshot\":null,\"lastName\":\"Matteo Barreca\",\"role\":null},{\"_id\":\"5812621e-0c7e-4270-82f9-3d2a3fb72a09\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik \u0026 \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"581def4e-e0fa-4574-8b11-3f9968c40c40\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jennifer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b02840b81593441c6b92e67e03c21dfcc72e32f7-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cheng\",\"role\":\"Senior Product Manager\"},{\"_id\":\"59001699-a104-4c88-9387-025401ea318e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01a0ff9418b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b2a36a17de30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reuben Raman is the Head of Marketing at BandLab.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"80d225e0-46cc-4267-898e-420e0691da12\",\"_type\":\"reference\"},\"firstName\":\"Reuben\",\"headshot\":null,\"lastName\":\"Raman\",\"role\":\"Head of Marketing\"},{\"_id\":\"5905dd09-9455-4411-b3c1-17bb5c847091\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John-Paul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fd059df4697066c57dca9dddbfdddc43012baf5-2299x2299-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beeghly\",\"role\":\"Senior Manager, Marketing Engineering, Sonos\"},{\"_id\":\"590f47f5-1f2a-476f-877c-2b5aab33d468\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kanchan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"Chef de produit senior MarTech et fidélisation, Papa Johns UK\"},{\"_id\":\"5953903b-b92c-4fad-9f68-5ba82a36dd38\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f3887b28eab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"922a9f588199\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email Deliverability Consultant, Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Esther\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0125a3bd76b4756291244abdef3b98de0cc69dd0-1365x2048-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davis\",\"role\":\"Email Deliverability Consultant\"},{\"_id\":\"59f1236c-b265-467d-826c-dbce4e1e66f3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d7067c730aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7067c730aba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Senior UX Writer at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Bre\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e74f70ae167ad1c99733f0b5ecea12e6425bbbf4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Senior UX Writer at Braze\"},{\"_id\":\"5b33bc41-9b10-4325-afe3-a590f307c0c9\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Erek\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ac6353f28c6e9fea10301950c06e0aab3fd2ab42-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chernicky\",\"role\":\"Customer Support Operations Director\"},{\"_id\":\"5b7b89e7-c60e-4e50-918b-52ef9317bf71\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Georgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-94e7305453aa414dc9655c00e97eb3e2bf147b3d-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harrison\",\"role\":\"GM UK \u0026 VP, Customer Success\"},{\"_id\":\"5bb9138b-1b4a-4ca1-9785-207c29a544bf\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-990505\",\"_type\":\"reference\"},\"firstName\":\"Brandon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c81aa831e263fa2040d39d2bffe83a8a5051acfe-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"McCormick\",\"role\":\"Group Engagement Director, CRM Strategy, VML\"},{\"_id\":\"5ce3b1cc-34aa-4ee4-ba26-e8b6e9c56343\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"5d943572-f90b-4bbd-aa52-4d3e0efac2a2\",\"_type\":\"person\",\"bio\":[{\"_key\":\"573de272b9c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"abe401014ebb\",\"_type\":\"span\",\"marks\":[],\"text\":\"Diana Boskoska is the Global CRM Project Manager at Storytel\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-92554\",\"_type\":\"reference\"},\"firstName\":\"Diana\",\"headshot\":null,\"lastName\":\"Boskoska\",\"role\":\"Global CRM Project Manager\"},{\"_id\":\"5dae3bca-8328-421b-bc7d-7ab98cb04c5f\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b9911e8f72f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9911e8f72f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ranya Arora is a Strategic Business Consultant II at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ranya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87551d8c5186bd9d6a30ea40be4d8df471de009d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"Strategic Business Consultant II, Braze\"},{\"_id\":\"5dcbdfdf-3183-4c33-914d-fd70d7d4312a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Head of CRM and Messaging\"},{\"_id\":\"5dcdbed3-677f-4ecc-bac4-323cc1c0da06\",\"_type\":\"person\",\"bio\":[{\"_key\":\"337666e747c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3d780726122\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pooja Raje is a Email Deliverability Principal I at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Pooja\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dda6256d988a3fe2f3c2e3fa65c9aafb4ea99e71-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Raje\",\"role\":\"Email Deliverability Principal I\"},{\"_id\":\"5df56bdf-18ba-45c3-bf61-19ea81a9b82f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"298b4959-7934-433b-97d6-07ed2ededb69\",\"_type\":\"reference\"},\"firstName\":\"Christopher\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86af063c00546d12271aa4a886a958c96f7fd6cf-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Rüge\",\"role\":\"Head of Business Intelligence, RSG GROUP GmbH\"},{\"_id\":\"5e502e27-d598-4f47-89c9-35da47391716\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Phil\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-77694d553661d0ae6cc29ed73df7ea40af381dd6-896x896-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Christy\",\"role\":\"GM Central-South \u0026 Director, FP\u0026A\"},{\"_id\":\"5e5c734f-a00b-478c-b57e-a7388fee639e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"be1887c018d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d8c4f92a28e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Guillaume Landas is a Senior CRM Manager at Dyn Media\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"7877d428-0b74-40d1-9b24-6ffe282d8f5b\",\"_type\":\"reference\"},\"firstName\":\"Guillaume\",\"headshot\":null,\"lastName\":\"Landas\",\"role\":\"Senior CRM Manager\"},{\"_id\":\"5e66f16a-f5b0-444b-a5ad-ddf99efe8595\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-38414\",\"_type\":\"reference\"},\"firstName\":\"Olivia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6256087b1a939f79c9dda4feb83741766e9cbc52-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Balicki\",\"role\":\"CRM \u0026 Loyalty Activation Lead, Deloitte Digital\"},{\"_id\":\"60073d24-5187-4329-99d3-ef834aa5df13\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79e9f775-6db5-41a5-8593-eefd1972f6b4\",\"_type\":\"reference\"},\"firstName\":\"Paige\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dbf4e1347bef617ad2a41d94b3dd78aa981fd98a-3648x3593-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sheedy\",\"role\":\"VP, Growth Marketing, DSW\"},{\"_id\":\"60f88984-bafe-41bd-aa35-d0e9a5f7a59b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50869\",\"_type\":\"reference\"},\"firstName\":\"Guendalina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-75c6b9696800641bf591b074e589de4362e008f5-570x519-png\",\"_type\":\"reference\"}},\"lastName\":\"Braga\",\"role\":\"CRM \u0026 Automation Lead\"},{\"_id\":\"6159d519-74fb-4ede-91c4-75da3d5bb0d0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"46ef711c-4d74-4271-aa57-2b30c6abee0f\",\"_type\":\"reference\"},\"firstName\":\"Jon\",\"headshot\":null,\"lastName\":\"Genovard\",\"role\":\"CRM Manager\"},{\"_id\":\"615dacea-ae81-409d-b271-982853f5b138\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny는 Braze의 기술 서비스 부문 부사장 겸 엔지니어링 부문 최고 책임자입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"기술 서비스 부문 부사장 겸 엔지니어링 부문 최고 책임자, Braze\"},{\"_id\":\"617e3caf-fb60-4e32-b6be-4bae49c514cc\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dd067509d9e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"798a13c40dcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rachel works as the Operations Sr. Lead on the Social Impact team at Braze. Rachel has her masters in public policy and nonprofit and has a passion for conserving endangered species, like Lemurs!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-29c4041d18c3c3a57012469959ccf8ee62f61ec2-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Waitt\",\"role\":\" Operations Sr. Lead\"},{\"_id\":\"620345cd-d6f0-4bb1-9907-fd817bca24da\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34fa6d46fb56700713e9419c282c6f60d2edddfe-387x385-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beck\",\"role\":\"Senior Technical Project Manager, SoFi\"},{\"_id\":\"621c214a-2862-432c-8f8b-c992a5a1398a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Stewart\",\"role\":\"Diretor de CRM e mensagens\"},{\"_id\":\"6284d25d-8ec9-4142-8444-fc4e8844d997\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-744485\",\"_type\":\"reference\"},\"firstName\":\"松本\",\"headshot\":null,\"lastName\":\"英高氏\",\"role\":\"データサイエンティスト\"},{\"_id\":\"6300b4a9-39d0-4714-ab41-85293317d8c4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-44255\",\"_type\":\"reference\"},\"firstName\":\"Keith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-440ba8b04b783c18574d1ef83cfc849bab72009b-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Swiderski\",\"role\":\"Marketing Transformation Lead, Venmo/PayPal\"},{\"_id\":\"63e68f05-b081-43c7-83fa-db74c31c72b8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-59633\",\"_type\":\"reference\"},\"firstName\":\"Dale\",\"headshot\":null,\"lastName\":\"Sperling\",\"role\":\"CMO\"},{\"_id\":\"64f2b056-52e1-430a-ab89-53930ad72bb5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"bfa95458-5eec-4bdb-a19f-adf0c88cc8dd\",\"_type\":\"reference\"},\"firstName\":\"Eunsung\",\"headshot\":null,\"lastName\":\"Kim\",\"role\":\"CRM Team Manager\"},{\"_id\":\"65a2707c-9ba0-4832-bf7d-073cbdf8f44c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ramy\",\"headshot\":null,\"lastName\":\"Bebawy\",\"role\":\"Senior Director, Product Management, Braze\"},{\"_id\":\"65d9ad73-3e24-4569-ae37-3bb35e0361bc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48917\",\"_type\":\"reference\"},\"firstName\":\"Pat\",\"headshot\":null,\"lastName\":\"DeCola\",\"role\":\"Manager, Digital Editorial\"},{\"_id\":\"675d83fa-48dc-49b7-b79b-a70ea4d681e6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"제품 주도 성장 책임자\"},{\"_id\":\"6763d022-72f4-4da2-8be0-a18172ec86ca\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50735\",\"_type\":\"reference\"},\"firstName\":\"Daniel\",\"headshot\":null,\"lastName\":\"Reichert\",\"role\":\"Product Director\"},{\"_id\":\"6783af4f-31fa-43cc-a6bd-60b5ca7805b3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"CRM 및 메시징 책임자\"},{\"_id\":\"67851bde-772e-4918-b13a-bc41ca3147e6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lamont Dev\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-50dd6f76e86febe58dd56e18c4658ed4850a5b8a-744x744-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Manogaran\",\"role\":\"GM Singapore, Indonesia, Korea \u0026 Director, Deal Desk\"},{\"_id\":\"687622d6-f90d-4c85-8e8f-3d8c2078d4bd\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Charlotte\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2e7b66df060d2a7c4379a59ba02c02f8f5bf4341-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lonergan\",\"role\":\"Senior Customer Success Manager, Scale\"},{\"_id\":\"68aa1e56-0f93-45e0-8fe1-e2959faf0d51\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM e Promoções\"},{\"_id\":\"690c1d1f-d135-4953-bc92-620b28d2097d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Automation Lead (\"},{\"_key\":\"669fe62a8d3c\",\"_type\":\"span\",\"marks\":[\"c04d0005b623\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"5bf33c3aec0a\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"c04d0005b623\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze/reviews/braze-review-9908547\"}],\"style\":\"normal\"},{\"_key\":\"757a06a0960d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e394b0c3cc77\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7ff8fc9e4c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"17952f2fbc32\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andrew\",\"headshot\":null,\"lastName\":\"D. \",\"role\":\"Growth Automation Lead\"},{\"_id\":\"69b9cc1e-2260-49af-86a4-80d4d90580fe\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lynn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c2c263e8f30c432cb9f4f0c8d28d9178c16208b5-3503x3503-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chan\",\"role\":\"Lead, CRM MarTech, foodpanda\"},{\"_id\":\"69c2f5d9-45a8-4e70-9c00-5c0336ca9016\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\" Sasha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87249ded2d71ca8ebde5b3d431c13d3cb6758aeb-683x683-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Waletzko\",\"role\":\"Product Manager, CleanChoice Energy\"},{\"_id\":\"6a458f42-90ee-4a6b-8ddf-2e4d5c198a45\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Abigail\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ef137d9f9a490c7e0b6a3907d0a62c67d098b909-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Tucker\",\"role\":\"Senior Director, Strategic Partners, Braze \"},{\"_id\":\"6a54815e-b5bd-4ef7-bd03-030b77a86856\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-706639\",\"_type\":\"reference\"},\"firstName\":\"Ben\",\"headshot\":null,\"lastName\":\"Stevens\",\"role\":null},{\"_id\":\"6bcd0e3c-71c6-4371-9a38-2f2d0fb87168\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Responsable du CRM et de l'envoi de messages\"},{\"_id\":\"6c68038d-be31-483e-ac6c-240c210826e6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chiara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54acfeee666c44ec5757366b9969a8c4e79a551b-1633x2448-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.33635234119393853,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.6636476588060615,\"width\":1,\"x\":0.5,\"y\":0.33182382940303073}},\"lastName\":\"Stefani\",\"role\":\"Manager, Customer Success\"},{\"_id\":\"6cd8f213-035e-412a-bd2c-2190892558f4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kelsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0de60445233dfa35dd2979ab3d6d059685e76922-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nelson\",\"role\":\"VP, Product Marketing\"},{\"_id\":\"6d42526d-31ba-48fb-8844-20e1c21cc679\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"e0381c02-b0fe-4ae6-8ee0-34996ae0f0fe\",\"_type\":\"reference\"},\"firstName\":\"Khalid Abdulaziz\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a5eaf96e3fb77c0cbcc1c366bafeb03ef73da9aa-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Alsalamah\",\"role\":\"Senior Growth Specialist, The Chefz\"},{\"_id\":\"6d4a3bfb-e20d-4ce6-85d9-915e10355c97\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a8f5a10e-df64-4f10-bc31-7157f3e95dff\",\"_type\":\"reference\"},\"firstName\":\"Justin \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-89990277f645cee04d9b278ad1ffced3c88dd0a3-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Crowe\",\"role\":\"Marketing Technology Manager, e.l.f. Beauty\"},{\"_id\":\"6dc1a738-6bdc-42eb-91a6-b02c37d5f645\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email Marketing \u0026 Marketing Automation Specialist (\"},{\"_key\":\"2ad7aaf6aa2a\",\"_type\":\"span\",\"marks\":[\"be6d9551b393\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"8e65bd248dd7\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"be6d9551b393\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze/reviews/braze-review-11917872\"}],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Grecia\",\"headshot\":null,\"lastName\":\"L. \",\"role\":\"Email Marketing \u0026 Marketing Automation Specialist\"},{\"_id\":\"6de49f46-ff61-47e7-b7b4-78cbe14c90cb\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2d62b03-93ff-4db8-8b18-dc4455006df6\",\"_type\":\"reference\"},\"firstName\":\"毛塚\",\"headshot\":null,\"lastName\":\"大輔氏\",\"role\":\"トラベル事業部 兼 メディア事業部 事業部長\"},{\"_id\":\"6dec2142-5905-49bf-9efd-e52f538987da\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik et \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"6df3861b-1c31-40a1-ab7e-791aeae3787c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Swan \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0bfa0b595caf496bc3dd4fface90aef545b51e5-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Sit\",\"role\":\"AI Thought Leader and Former Head of Digital Marketing, Nike, Revlon, Estée Lauder\"},{\"_id\":\"6e19ec69-b605-431d-a57a-e40f091dc8b8\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Helen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-92ce899fe90d496c4d7c1eb4016ba69e00ca04b9-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Zhang\",\"role\":\"Customer Success Manager II, Enterprise\"},{\"_id\":\"6ef402aa-d475-4eef-82ab-86c1d565ee95\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM and Promotions\"},{\"_id\":\"6ef70014-cd9b-4c07-ad8a-0b00753370c2\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0388e558fe6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0388e558fe6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"메리 켈은 작가이자 디지털 전략가로 여러 브랜드의 이메일, 소셜 미디어, 콘텐츠 마케팅을 이끌고 있습니다. 6개의 모바일 앱과 1개의 틈새 소셜 네트워크 출시를 도왔으며, 항상 좋은 Netflix/Hulu/Amazon Prime 프라임 정주행 추천이나 여행 팁을 찾고 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"작가\"},{\"_id\":\"6f9aed9d-5430-4501-b489-d46426156a73\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"6fbe6c56-63ca-4721-8304-0c491a45a557\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Horace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-26079396125b043ae5a347c11cfa5f3064254096-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"매니저, 통합 캠페인, Braze\"},{\"_id\":\"70528a4e-4ca5-4bc0-8aa9-52ad8b8a57a5\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Allegra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-605a99d55266e5506ad86741b47f3cb0814fe327-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Krishnan\",\"role\":\"Chief Loyalty Officer, McDonald's\"},{\"_id\":\"7125e210-9d77-4eb3-9bfb-148a0be990b4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Coco\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Janze\",\"role\":\"Principal Customer Success Manager, Braze\"},{\"_id\":\"7135c196-390b-450a-86e5-2a4475f567e7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"Industry Marketing Lead, Retail \u0026 eCommerce\"},{\"_id\":\"71f4d0e5-b110-4492-a7cc-6fb301e2f70b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ca714239-7166-4057-a3d0-82349496eed5\",\"_type\":\"reference\"},\"firstName\":\"Fizza\",\"headshot\":null,\"lastName\":\"Jalal\",\"role\":\"Growth Manager\"},{\"_id\":\"72d6e57d-a1a1-46ee-88de-d59da20a54ca\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2def1c82-2b36-496e-a5e8-43879bbd014f\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"Lead de Performance Marketing\"},{\"_id\":\"72db74d6-7fee-4878-ad1d-ff03cacfe708\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Janet\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-68a2912c9d401fb8d35883df38f6e0a4bd732b38-800x794-png\",\"_type\":\"reference\"}},\"lastName\":\"Fletcher\",\"role\":\"James Beard Award-Winning Food Writer, Publisher, Planet Cheese\"},{\"_id\":\"73bdded1-0bc5-43ba-8e7f-f61fc295961b\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Libby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb3a77b87eb4c7a160063195a56e81e340f80f1b-554x549-png\",\"_type\":\"reference\"}},\"lastName\":\"Abbott\",\"role\":\"Chief Customer Officer, Jaja Finance\"},{\"_id\":\"7494e11d-1bf0-4b6d-8306-f8f34a846692\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Responsable du marketing du cycle de vie chez Sittercity\"},{\"_id\":\"756a10e6-2ec3-45d9-9167-45b3acbdc840\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Gina \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-905c9c764052c5fa4969ce0ca3efc0af80391c61-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Prows\",\"role\":\"Director, Lifecycle Marketing, SoFi\"},{\"_id\":\"75745b71-3105-4d7a-bb71-5508f01aba34\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM 및 프로모션\"},{\"_id\":\"757eaa5a-2814-4aa2-a50b-3ebaeae23583\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49305\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Diretor de CRM e mensagens\"},{\"_id\":\"75dc2e9b-27c9-4120-b7f8-49a3b84659ec\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sandy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbe9809c5f3aafd6072ce35174dc0a50fb2f79b9-750x750-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ghuman\",\"role\":\"Senior Product Owner, Customer Data \u0026 Transformation, easyJet\"},{\"_id\":\"7628d0cb-9f8f-40bf-85de-fbcc6692a020\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Samira\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fdeeb48926319b89127060825e1b00b377cd56d8-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Jafarzadeh\",\"role\":\"VP, Lifecycle Marketing \u0026 CRM, AMC Networks\"},{\"_id\":\"7648f3b8-908c-4644-a19e-e683326852cd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"ae41f31e-0a1f-44b3-86bf-9fd06047a3cd\",\"_type\":\"reference\"},\"firstName\":\"Kymberly\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1e33a589f4c3ad53656458b85b0ad26af7d5b006-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"van der Weyde\",\"role\":\"Head of Merchant Lifecycle Marketing, DoorDash\"},{\"_id\":\"76589cac-541a-4764-8228-515971c1ae8b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Meredith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a484bebf2ca5d3f8b21b6f6544d1c9bafbb62284-1070x968-png\",\"_type\":\"reference\"}},\"lastName\":\"Mitchell\",\"role\":\"산업 마케팅 책임자, 소매 및 이커머스\"},{\"_id\":\"767943a0-bcf7-4aa3-9344-58368ecdf6c4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Tommy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b61dcc42a17ed00eb27f8199cf47908603c02bff-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"DeVoss\",\"role\":\"Staff Security Engineer\"},{\"_id\":\"768bbb00-e6ff-46e9-a378-6dce6286f784\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"76bec73a-f00a-4e54-997a-494c37437d69\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Joseph\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5a454b344cb2866525a8381b8200c9b77255d628-1582x1582-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Marcus\",\"role\":\"Senior Systems Engineer, Roku\"},{\"_id\":\"77b92f5a-8434-47a6-a4c6-7a4540dca113\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"콘텐츠 마케팅 매니저\"},{\"_id\":\"7882bede-564e-433a-b558-afdc4d146dab\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Haris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce8d2e9da5ea0f6a050742eea9116def4476cb49-671x671-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Naeem\",\"role\":\"Account Executive, Emerging Enterprise\"},{\"_id\":\"788c42b5-9ebd-41db-b713-bc18cbb096e2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"Diretor sênior de IA e análises avançadas\"},{\"_id\":\"790b9779-e28a-4621-a8d0-050348c925b4\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9dd1d49ecdc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8f420c3f4c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sali Hama is the Co-Founder and COO at CarpeDM\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-226511\",\"_type\":\"reference\"},\"firstName\":\"Sali\",\"headshot\":null,\"lastName\":\"Hama\",\"role\":\"Co-Founder and COO\"},{\"_id\":\"798262d6-ecc2-47b8-84ff-957685b10061\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-51098\",\"_type\":\"reference\"},\"firstName\":\"リック\",\"headshot\":null,\"lastName\":\"フォークナー\",\"role\":\" シニアソフトウェアエンジニア\"},{\"_id\":\"79cd9568-c04f-45a2-929d-404d8d7cb30a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d0506e78c479\",\"_type\":\"block\",\"children\":[{\"_key\":\"3558cf7492670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Junior atualmente faz parte do time de Solutions Consultant da Braze para a América Latina, como todo engenheiro é apaixonado por tecnologia e sempre está à frente das tendências do MarTech, destacando-se como um agente de mudança, sempre está pronto para compartilhar insights so\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Junior\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b8a546811d7566c88f9ee16d1eff70dd7a8c767-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Castro\",\"role\":\"Customer Success Manager\"},{\"_id\":\"79d6d786-dc64-420a-a87f-3167160c3cfd\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6aa5341cbc5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3972e5b2524d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\",\"_weak\":true},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-580607d09adf9b0949869c75b2039839a45c0ca6-825x825-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chamberlain\",\"role\":\"Product Manager\"},{\"_id\":\"7a503f56-1c42-4064-bf93-5c8daa38ea73\",\"_type\":\"person\",\"bio\":[{\"_key\":\"540de757c068\",\"_type\":\"block\",\"children\":[{\"_key\":\"540de757c0680\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lindsey Silverman es estratega creativa sénior en Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-219c3b318200538bdadf55424154fb680417c212-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Silverman\",\"role\":\"Estratega Creativa Sénior\"},{\"_id\":\"7a51c918-b7e9-4ec7-a094-3d77ba2f7120\",\"_type\":\"person\",\"bio\":[{\"_key\":\"798e864aa92c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4872cbe390d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yosuke joined Braze in May 2022 and loves customer success stories. He’s a beer lover.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Yosuke\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b2105d49454bef25153b569c03df214149b8c4a3-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"Sato\",\"role\":\"Strategic Business Consultant\"},{\"_id\":\"7a8a9d6f-b514-4881-82e1-9540c08dd831\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney é gerente de marketing de produto na Braze, com foco em estratégias de mensagens integradas entre canais e de engajamento. Ela tem uma verdadeira paixão por criação de conteúdos e soluções que transformam insights de clientes em impacto real.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"Gerente de marketing de produto\"},{\"_id\":\"7b40b08c-9f66-4778-afc3-5d0e5007f832\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-38a873a524ea76d823f04af20242f565848ae0be-482x488-png\",\"_type\":\"reference\"}},\"lastName\":\"Hickey\",\"role\":\"Reporter, The Banker\"},{\"_id\":\"7b67544a-da28-4452-8a4a-b6e2216db279\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"df1e5fe2-d37c-472d-b047-ab9dda0bc8c9\",\"_type\":\"reference\"},\"firstName\":\"Jesper\",\"headshot\":null,\"lastName\":\"Henriksen\",\"role\":\"Product Manager\"},{\"_id\":\"7bd6ebf0-a69b-45b4-b5e1-8b5a3add6e6f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a2e77c2b-dedb-4955-a889-3124e27a09f7\",\"_type\":\"reference\"},\"firstName\":\"Raffaella\",\"headshot\":null,\"lastName\":\"Accogli\",\"role\":\"Gerente global de CRM\"},{\"_id\":\"7becf341-ebf0-4285-8506-c58d385ab3bb\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"70678c1a-22ef-4bdd-ace2-17955abe0c40\",\"_type\":\"reference\"},\"firstName\":\"Jovana\",\"headshot\":null,\"lastName\":\"Kovac\",\"role\":\"Digital Marketing Specialist\"},{\"_id\":\"7cd94229-e802-47ce-b1b1-9c78227876f1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-739268\",\"_type\":\"reference\"},\"firstName\":\"Joe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03f2221edce532f68745807a8f2587ea0a5e4627-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Orsini\",\"role\":\"Director, Personalization and Digital Sales, Simplii Financial/CIBC Bank\"},{\"_id\":\"7d8c8fa5-d907-40c8-a64a-e0aa37658cba\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-472507\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-96960ee691485fd345cf52df710ae0712fdcbb8b-440x440-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cheek\",\"role\":\"Director of Lifecycle Marketing, Snap Finance\"},{\"_id\":\"7e52ecdf-509e-45b9-8693-64932719f967\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad는 Braze의 수석 제품 마케팅 관리자입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Braze의 수석 제품 마케팅 관리자\"},{\"_id\":\"7e9bf47d-acc3-4f19-82d2-59fa48a1a0c5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-717288\",\"_type\":\"reference\"},\"firstName\":\"Kaitlyn\",\"headshot\":null,\"lastName\":\"Sullivan\",\"role\":\"Digital Marketing Manager, CRM\"},{\"_id\":\"7ea502d1-9ad5-4d8b-8b64-ed49cdb1957a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b9911e8f72f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9911e8f72f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ranya Arora Braze의 전략 비즈니스 컨설턴트 II입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ranya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87551d8c5186bd9d6a30ea40be4d8df471de009d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"전략 비즈니스 컨설턴트 II, Braze\"},{\"_id\":\"7ec565d4-a018-422b-911a-eb54324e72d6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nils \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4bcb2df071d76c731821e526e3cbf46be87e3bb3-467x467-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Foerster\",\"role\":\"GM Germany \u0026 Associate Director, Legal\"},{\"_id\":\"7f9ed3d6-a93b-411f-beac-b8c1f91913b0\",\"_type\":\"person\",\"bio\":[{\"_key\":\"deb9d13d3846\",\"_type\":\"block\",\"children\":[{\"_key\":\"e84530f4518c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mandy Bowman is the Founder and CEO of Official Black Wall Street.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-321755\",\"_type\":\"reference\"},\"firstName\":\"Mandy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9427aa6d65afcf8d673e0e52a0a62883a122bc77-1080x1080-png\",\"_type\":\"reference\"}},\"lastName\":\"Bowman\",\"role\":\"Founder and CEO\"},{\"_id\":\"817f425f-a93d-447f-9b23-f4b443dbd957\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"c4963085-4d27-451b-999a-8f1323debc4b\",\"_type\":\"reference\"},\"firstName\":\"JAMES\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22e17e3774a27e8bf2568f3f21dd2171f86e2b4e-97x94-png\",\"_type\":\"reference\"}},\"lastName\":\"CHAPMAN\",\"role\":\"FOUNDER AND CEO\"},{\"_id\":\"81845925-ce61-4298-94cc-4c3deaa0ea90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"33b3f3da-dff9-49ba-a7ee-90c1d23e2c41\",\"_type\":\"reference\"},\"firstName\":\"Erika\",\"headshot\":null,\"lastName\":\"Finnemore\",\"role\":\"Mobile Acquisition Manager, Product Marketing\"},{\"_id\":\"824056d9-49e8-40f2-938c-6184b71ba537\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-448f26a07e847523e7c42d790a0e908e5d4fd3a0-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Heywood\",\"role\":\"Director of Product Marketing, Braze\"},{\"_id\":\"82940c6d-ba06-4680-8382-d4b4ee017b34\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lynn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c2c263e8f30c432cb9f4f0c8d28d9178c16208b5-3503x3503-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chan\",\"role\":\"리드, CRM MarTech, 푸드판다\"},{\"_id\":\"82b43112-9194-4e13-b7d0-7c418843e5c8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"f1986653-597a-456d-acc4-d7e4d798195c\",\"_type\":\"reference\"},\"firstName\":\"Pav\",\"headshot\":null,\"lastName\":\"Bal\",\"role\":\"Marketing Director, BB Group (Papa Johns UK Franchisee)\"},{\"_id\":\"8357e966-01b3-451c-8d41-74620fafe223\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},{\"_id\":\"841ff0b4-a891-4e22-8c6e-62dbd1dcc630\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Uriel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-57a8d1cea55fab2e2cb963f394581f0e1a45d487-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Silva\",\"role\":\"Senior Software Engineer I\"},{\"_id\":\"84210eb3-45e9-4e42-9689-f65ca32d9600\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0fedebe6b0db\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c7a836e6adf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Eunpa Han is a CRM Manager at JOBKOREA.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"1da24794-ba3f-44e3-ad27-3f610718dfc2\",\"_type\":\"reference\"},\"firstName\":\"Eunpa\",\"headshot\":null,\"lastName\":\"Han\",\"role\":\"CRM Manager\"},{\"_id\":\"8422eb35-4da7-4fdf-b3f5-235acf743d15\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a8ada638d56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"146132fa73440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Tom Howard Miro 스태프 엔지니어입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"92130ce8-34e8-43c3-aa5c-221d5906ab30\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Howard\",\"role\":\"스태프 엔지니어링\"},{\"_id\":\"85ba4cad-f771-48d4-9412-9b8ac62a10ea\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"84127285-4bcb-4135-ae46-1d78f023d04f\",\"_type\":\"reference\"},\"firstName\":\"Dhanya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34e5675c5c74647e1cbfb045dde83fd9016e5c50-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Balasubramanian\",\"role\":\"Director - Digital Engagement \u0026 Personalization, Wendy's\"},{\"_id\":\"86df7edc-61e7-4d54-8254-9180d7a4af4a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"76302369-f027-4e18-bd89-fc81e035f3f9\",\"_type\":\"reference\"},\"firstName\":\"Liz\",\"headshot\":null,\"lastName\":\"Keevil\",\"role\":\"CMO\"},{\"_id\":\"86ffb093-d4a9-4657-9f31-a35a27e60e34\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"Vice-presidente e chefe de tomada de decisão com IA\"},{\"_id\":\"87b6bd34-dc32-4568-ad37-b5c5ad3eb29e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b63e20ab701e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c9a6aabbf1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marissa Mias is a CSM Specialist at DraftKings\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"e28983a0-c2a2-4bdf-9115-085b97c282d5\",\"_type\":\"reference\"},\"firstName\":\"Marissa\",\"headshot\":null,\"lastName\":\"Mias\",\"role\":\"CSM Specialist\"},{\"_id\":\"88c34cb9-b8c1-4415-b56e-95818f2cf4c1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-47992\",\"_type\":\"reference\"},\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86e0b80a039b0a7f1cde065e604e242a3e9bd8fd-625x625-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayotte\",\"role\":\"CIO\"},{\"_id\":\"89e605f4-cb2c-44b8-a484-a233c300e34a\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Senior Director, Strategic Consulting, Braze\"},{\"_id\":\"8a2169cc-722e-4e33-90c2-83c7ba3acd3a\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Madeline\",\"headshot\":null,\"lastName\":\"Braaten\",\"role\":\"Digital Marketing Strategist\"},{\"_id\":\"8b34c81f-d54e-456b-acc8-d70ebf87149a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rod\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cef46f148c74b9c209fd4e41928b72b6e321d601-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"McLeod\",\"role\":\"Vice-presidente de impacto social\"},{\"_id\":\"8b414cea-254c-49a2-9060-362dbbf527ba\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Diretor Sênior de Marketing de Produto, Braze\"},{\"_id\":\"8ca94bd2-e0b9-45e6-9d0e-259adaabbc0c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"e74bb7b2-6d71-4e6d-85f7-7f00c6296393\",\"_type\":\"reference\"},\"firstName\":\"Guillaume\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-97d49528e1f56ebf01f74b4084300945362ee13d-354x354-jpg\",\"_type\":\"reference\"}},\"lastName\":\"LEDIT\",\"role\":\"Directeur Editorial, L’ADN Studio\"},{\"_id\":\"8d69b123-0836-403a-a9c5-ebba3929990d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, Head of AI Decisioning\"},{\"_id\":\"8f4cb68b-8f2f-45f0-aedb-ff690ff72063\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"5d17b5b1-4e87-448d-9260-e4a438fc4a8f\",\"_type\":\"reference\"},\"firstName\":\"Eduardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-501ef1b21be5ed528a0c2eb0007df794ae3ca10e-560x560-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Frias\",\"role\":\"Field CTO, Lifestyle, Shopify\"},{\"_id\":\"8fd3ded6-96b9-44ec-b38d-e405e75a6e1f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rod\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cef46f148c74b9c209fd4e41928b72b6e321d601-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"McLeod\",\"role\":\"VP, Social Impact\"},{\"_id\":\"90a5ecd2-0698-49a7-b983-b301a625c913\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"Vice-presidente de marketing de marca e criação\"},{\"_id\":\"90d69680-81f0-4320-811e-6caacbad927e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Carly\",\"headshot\":null,\"lastName\":\"Gilmore\",\"role\":\"Certification Program Specialist\"},{\"_id\":\"9126993e-c9c6-45df-94ea-eecbbfe6f1a0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"17fa9398-e9ef-4583-9c12-1d9dd3134e43\",\"_type\":\"reference\"},\"firstName\":\"Chloe\",\"headshot\":null,\"lastName\":\"O'Malley\",\"role\":\"$37\"},{\"_id\":\"912dda3b-f025-426d-880a-38d81d324824\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"1831b494-a6ec-4ba2-8c1c-4589fd81927e\",\"_type\":\"reference\"},\"firstName\":\"Jorge\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4043ccd19a85ef7ea2fd50a6de40f8b8f85757e7-3024x3023-png\",\"_type\":\"reference\"}},\"lastName\":\"Rodriquez\",\"role\":\"Co-Founder \u0026 CEO \"},{\"_id\":\"91792367-7754-4275-8394-a05e40a29546\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"9225c939-224e-486d-8ab7-59b4ea7e7135\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bd4b0334e98d75d784c9c920ef37efdeda89648-564x768-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Marriott\",\"role\":\"President \u0026 Founder, Email Connect\"},{\"_id\":\"946b14cd-4a12-4a17-9a5e-02bd35193cc1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d0775be2b2cd49a5d6b5824d0581d85429914d9-200x201-png\",\"_type\":\"reference\"}},\"lastName\":\"Stewart\",\"role\":\"Responsable du CRM et de l'envoi de messages\"},{\"_id\":\"95c04d8e-c7d6-437f-b01b-329d20132e6c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Alexandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f44b0cec53892dc1b3de7b688a66d162e92ea7a4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Mocanu\",\"role\":\"Principal Customer Success Manager, Enterprise, Braze\"},{\"_id\":\"95fa12b2-d253-4c4e-b640-4e845e0cb89b\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pam\",\"headshot\":null,\"lastName\":\"Shih\",\"role\":\"Team Lead CRM at KoRo Handels GmbH\"},{\"_id\":\"9655cc78-783c-4c92-8113-27261d9c9d3d\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a8ada638d56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"146132fa73440\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Tom Howard is a Staff Engineer at Miro\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"92130ce8-34e8-43c3-aa5c-221d5906ab30\",\"_type\":\"reference\"},\"firstName\":\"Tom\",\"headshot\":null,\"lastName\":\"Howard\",\"role\":\"Staff Engineer\"},{\"_id\":\"9799b1ff-d22c-407e-aeec-715fbfc8633a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"eb44e7554a58\",\"_type\":\"block\",\"children\":[{\"_key\":\"b81e9d9234470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tobias Lüder is the Head of CRM - Europe at foodora.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"bfd3ea49-bc0c-429e-8bf7-dfd01b19b566\",\"_type\":\"reference\"},\"firstName\":\"Tobias\",\"headshot\":null,\"lastName\":\"Lüder\",\"role\":\"Head of CRM - Europe\"},{\"_id\":\"97f12307-517c-4a1a-989d-e0ef37a231a6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"7394daac-30c5-4cb0-913d-ba72174ec6e0\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34fa6d46fb56700713e9419c282c6f60d2edddfe-387x385-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Beck\",\"role\":\"수석 기술 프로젝트 매니저, SoFi\"},{\"_id\":\"98831291-1e44-46e7-86ab-eebf1ede2177\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Head of Data Product\"},{\"_id\":\"989dfb15-0e5a-4fe3-b643-02b7bab19ca1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-998776\",\"_type\":\"reference\"},\"firstName\":\"Abby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-264ac795a0e393d20b7d38cbeceb95ce5c6066b3-2016x3024-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Murphy\",\"role\":\"Dutch Bros Coffee의 통합 마케팅 매니저\"},{\"_id\":\"9965d6a7-d456-4cd9-9acd-49fd223ca716\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"c8f5a6a5-436b-4280-ab65-dcc1d79f0c5a\",\"_type\":\"reference\"},\"firstName\":\"Sebastian\",\"headshot\":null,\"lastName\":\"Scheuer\",\"role\":\"CRM \u0026 Marketing Automation Lead\"},{\"_id\":\"99dd04c0-b2ae-45ab-bab1-024fbd68c858\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lynn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c2c263e8f30c432cb9f4f0c8d28d9178c16208b5-3503x3503-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Chan\",\"role\":\"Lead, CRM MarTech, foodpanda\"},{\"_id\":\"9abb5b40-388b-427d-879e-e6313944bbde\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Brian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d80a2488584f1d0f70d60ef21e05e6d27eaf7b82-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Laker\",\"role\":\"Senior Director, Industry Marketing\"},{\"_id\":\"9b877332-e5b2-450e-926b-9010a25f44f7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Mckay\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-475bbdadaae1397b8fa5ee2045f08513a62984b3-192x192-png\",\"_type\":\"reference\"}},\"lastName\":\"Jensen\",\"role\":\"Forward-Deployed Data Scientist II\"},{\"_id\":\"9e2dd8d9-6093-41a7-afd6-4414130708fc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"岡村\",\"headshot\":null,\"lastName\":\"健\",\"role\":\"アソビュー株式会社　マーケットプレイスカンパニーCOO\"},{\"_id\":\"9e3e4164-88f8-4bfb-8900-2903ecbf40f7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-998776\",\"_type\":\"reference\"},\"firstName\":\"Abby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-264ac795a0e393d20b7d38cbeceb95ce5c6066b3-2016x3024-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Murphy\",\"role\":\"Integrated Marketing Manager, Dutch Bros Coffee\"},{\"_id\":\"9ee33e73-c3ab-4fc4-ab2c-8e8dd583ea5b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jordan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-19b24cb16c7ce3caffcbd70b1c59a67f5867daba-102x103-png\",\"_type\":\"reference\"}},\"lastName\":\"Houghton Mace\",\"role\":\"Customer Success Director, Enterprise\"},{\"_id\":\"9ef32164-b451-493d-a40a-1b91abc3a719\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eldridge\",\"role\":\"Head of AI Decisioning Deployment\"},{\"_id\":\"9efe9382-3cbb-4b48-9597-6742f781838b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Annika\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b43414d50f997dcf185e2d0775f28db8257fde4d-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Schwarting\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"9f5f5e89-06a9-4a54-ab79-3d010a8a67d3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},{\"_id\":\"9f60a5f6-9510-435c-ac65-4e9772de7149\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fe8cec9a3bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f37bacc0f01d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andy Trevino is a VP, Solutions Consulting at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Andy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3b5fae2b90d340319ed491d0ea45c94c8db35a96-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trevino\",\"role\":\"VP, Solutions Consulting\"},{\"_id\":\"9f88c75f-2793-4079-a885-3aa3c4cbca75\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jocelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-663abed940dc7546fc49e995f5f86f3bedcc1682-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Costa\",\"role\":\"Sr. Manager, Lifecycle Marketing, Taco Bell US\"},{\"_id\":\"9fa92fde-f68e-4d44-a512-b98aa45ac72b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-06c039ed40f4653411d1ce342e35225eb78dc757-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Virsolvy\",\"role\":\"Senior Director, EMEA Marketing, Braze\"},{\"_id\":\"a161919c-8566-429f-b884-fd8c3a07cbc1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sophie-Theresa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7468720d243b8a970021defadea8c025ca0305ec-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ohly\",\"role\":\"Customer Success Manager, Braze\"},{\"_id\":\"a19ffb2d-b1b5-4bb0-9b1c-58ddfb7776f2\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pawel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc6036bc68f5038e07612938101922d9d475d7e8-806x814-png\",\"_type\":\"reference\"}},\"lastName\":\"Luberadzki\",\"role\":\"Chief Digital and Technology Officer, KFC Western Europe\"},{\"_id\":\"a20126b9-760e-4365-80d3-c1bfc8354514\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f67190a4bb51089fa1da8acac779408c71e6227-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, Head of AI Decisioning, Braze\"},{\"_id\":\"a2317b49-a5d5-418c-9eaf-617f80f9316f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kreisher\",\"role\":\"Gerente de marketing de conteúdo\"},{\"_id\":\"a238f3fc-1e3b-46a8-9453-a618cfe52b19\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad es Administradora Sénior de Marketing de Productos en Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Administradora Sénior de Marketing de Productos en Braze\"},{\"_id\":\"a2c34d06-fe90-499a-8b54-c091e661e44b\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7b3e7cfd8524\",\"_type\":\"block\",\"children\":[{\"_key\":\"34af6073be590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Martin Kriz is the Associate Vice President, Digital Marketing Technology and Innovation at Canadian Tire Corporation\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"e434611d-416b-4351-bebe-21ec18a128f7\",\"_type\":\"reference\"},\"firstName\":\"Martin\",\"headshot\":null,\"lastName\":\"Kriz\",\"role\":\"Associate Vice President, Digital Marketing Technology and Innovation\"},{\"_id\":\"a44d7b2b-766b-4868-8cbb-b08b80e2b7b4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Scott\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bbe54c4253d8386e12bf985d16a488d914ce7d30-800x800-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.08860554231625861,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.9113944576837414,\"width\":1,\"x\":0.5,\"y\":0.4556972288418707}},\"lastName\":\"Brinker\",\"role\":\"MarTech Analyst \u0026 Advisor\"},{\"_id\":\"a4df614c-a439-46fa-9971-e1b0af9bcc78\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Brendon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2a8b1c796ff9e6011eb597df31d2dc95b2b4727b-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Kellner\",\"role\":\"Lead AI Solutions Consultant, Braze\"},{\"_id\":\"a4f5c32a-ed7c-4dcd-977c-7c278acf4809\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Laina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5354eefb4fdb8357048acc052dbcdb1ed6726625-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davidson\",\"role\":\"Senior Lifecycle Marketing Manager, Braze\"},{\"_id\":\"a5666ce1-5ae7-4553-826f-28ff890c138b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48090\",\"_type\":\"reference\"},\"firstName\":\"Victoria\",\"headshot\":null,\"lastName\":\"Mitchell\",\"role\":\"CRMチャネル戦略マネージャー\"},{\"_id\":\"a749c85f-e24d-4bcd-8de5-845820191f96\",\"_type\":\"person\",\"bio\":[{\"_key\":\"433a2d7c0872\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b986e8c3a57\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Before founding OfferFit, Victor was a Lead Data Scientist at the Boston Consulting Group. He is an expert in AI decisioning, with extensive experience serving Fortune 500 companies on offer personalization. He holds a PhD in Mathematics from Cornell University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Head of Engineering, AI Decisioning and RL\"},{\"_id\":\"a809e351-0b8b-4c7b-b3f9-dd1aac15446b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"33b3f3da-dff9-49ba-a7ee-90c1d23e2c41\",\"_type\":\"reference\"},\"firstName\":\"Erika\",\"headshot\":null,\"lastName\":\"Finnemore\",\"role\":\"모바일 획득 매니저, 제품 마케팅\"},{\"_id\":\"a904e948-915f-444e-a6b4-c58a71d797d9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f5e2556ff6cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c85af6e45460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monica Mahale is the Director, Product Marketing at Movable Ink.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-28561\",\"_type\":\"reference\"},\"firstName\":\"Monica\",\"headshot\":null,\"lastName\":\"Mahale\",\"role\":\"Director, Product Marketing\"},{\"_id\":\"a95d16a3-ada4-486f-ab7b-3d91c816e389\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny est le vice-président des services technologiques et chef de cabinet pour l’ingénierie chez Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"Vice-président des services technologiques et chef de cabinet pour l’ingénierie chez Braze\"},{\"_id\":\"a9f4a4e0-ba61-45e4-b71c-fc7ce1139448\",\"_type\":\"person\",\"bio\":[{\"_key\":\"53dbf83df404\",\"_type\":\"block\",\"children\":[{\"_key\":\"8da04843d59a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brandon Liu is a Senior Strategic Business Consultant at Braze. Lauren Roger is a Senior Strategic Customer Success Manager, Global Strategic at Braze. Madeline Lo is a Senior Customer Success Manager, Scale at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brandon Liu, Lauren Roger \u0026\",\"headshot\":null,\"lastName\":\"Madeline Lo\",\"role\":null},{\"_id\":\"a9fcb979-3264-4620-8b29-c9e086f27dab\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"aaa2ff87-0a5a-48e1-b781-f46e5b69ca13\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Taku\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1925bf7d788269dca1a31190136366bb38d5bd5e-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Kakino\",\"role\":\"Senior Director, Marketing\"},{\"_id\":\"aad5f702-2085-479f-b791-1fbc856b0d66\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2228091d2361\",\"_type\":\"block\",\"children\":[{\"_key\":\"1234e95717df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gaiar Baimuratov is the Head of Product and Technology at Lounge by Zalando.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-124779\",\"_type\":\"reference\"},\"firstName\":\"Gaiar\",\"headshot\":null,\"lastName\":\"Baimuratov\",\"role\":\"Head of Product and Technology\"},{\"_id\":\"ab8cc267-43fa-4721-9a35-dd7bda740f84\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6836209a5e97a693852a108bd2283d281664a9d4-560x560-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hudson\",\"role\":\"Manager, Integrated Campaigns - APAC\"},{\"_id\":\"abb42086-e78e-414d-b200-945311426da6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-04a9903500dfc03d7554f5defde261ee538c5c1d-1594x1594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Director, Strategy - Media and Technology, Movable Ink\"},{\"_id\":\"ac4c23ec-3e8e-4001-91e4-3ed357f39055\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Haley Trost est gestionnaire du marketing produit de groupe chez Braze et new-yorkaise. Elle passe ses jours de semaine à créer de nouveaux contenus Canvas et ses week-ends à faire de la randonnée, du ski et à maîtriser les mots croisés du dimanche.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"Gestionnaire du marketing produit du groupe, Braze\"},{\"_id\":\"ac9f4a7c-8490-4b18-862f-74b64229e64f\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"ビル\",\"headshot\":null,\"lastName\":\"マグヌソン\",\"role\":\"CEO兼共同設立者\"},{\"_id\":\"ada20127-ffe6-4f29-a322-940b7996a2bc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Head of Data Product\"},{\"_id\":\"ae5643d3-4fe6-4ac6-a70c-1952ff50e545\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9478c367c6c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"491cb022ea9d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin Isenberg is a Principal Strategic Customer Success Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"052944b25002\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dea9180fe1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f4edcdf0b0f04861b45364ade45eb68481f68a5-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Isenberg\",\"role\":\"Principal Strategic Customer Success Manager\"},{\"_id\":\"ae686b03-8582-4533-8ae2-e43eab64ffec\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5347e1249bd00cac3e5e8b16ff57792bba914aaa-401x401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loomes\",\"role\":\"Head of Trends, TrendWatching\"},{\"_id\":\"ae9bfd9d-42f6-4bc5-ac2a-542663cad0a2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"aea72412-ea3c-4ded-afb0-ea81499473c0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-af97458150209a27d52ef1188b47454419f6d1fe-419x419-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Watts\",\"role\":\"Administradora Sénior de Marketing, Instacart \"},{\"_id\":\"aecc8c3c-1fb9-4abc-9b26-7a0a540bc882\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0606433a4f09\",\"_type\":\"block\",\"children\":[{\"_key\":\"d777011a74b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Joseph Heyburn is a Staff Platform Infrastructure Engineer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Joseph\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7f670be7879de2dfdc504deae9d06d6266d5dde1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Heyburn\",\"role\":\"Staff Platform Infrastructure Engineer\"},{\"_id\":\"af4ec473-c186-42cf-8838-d8dc9176d817\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"afb4dd13-8ef3-42de-9163-b4efc27923f9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-50386\",\"_type\":\"reference\"},\"firstName\":\"Emanuelle\",\"headshot\":null,\"lastName\":\"Rainaud\",\"role\":\"Coordenador de marketing de CRM\"},{\"_id\":\"b0030cba-676a-4c70-ac5f-9443bee7c1cd\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sandy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbe9809c5f3aafd6072ce35174dc0a50fb2f79b9-750x750-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ghuman\",\"role\":\"Senior Product Owner, Customer Data \u0026 Transformation, easyJet\"},{\"_id\":\"b046a2d6-167d-4408-8403-cf2cefabcf08\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Antes de lançar a OfferFit, Victor era líder de ciência de dados do Boston Consulting Group. Ele é especialista em decisões de IA e tem vasta experiência em atender empresas da Fortune 500 que precisam de personalização de ofertas. Além disso, é PhD em Matemática pela Cornell University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Head de engenharia, decisões por IA e aprendizado por reforço\"},{\"_id\":\"b10a136a-7854-43f7-adb0-dee55e25d9ab\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-133879\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54e55bbf93f44b696b3553a9f5aabb5695f28c7c-1250x1250-png\",\"_type\":\"reference\"}},\"lastName\":\"Koenig\",\"role\":\"Gerente de Lifecicle Marketing\"},{\"_id\":\"b1728c70-939b-470c-8d6b-688e0f9f698a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"Vice President of Brand Marketing and Creative\"},{\"_id\":\"b2524a39-bed7-4129-b1cd-c9c9e0377979\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"OfferFit를 설립하기 전, Victor는 보스턴 컨설팅 그룹에서 리드 데이터 과학자로 일했습니다. 그는 AI 의사 결정 분야의 전문가이자, Fortune 500대 기업에 맞춤형 제안 관련 전략을 제공한 풍부한 경험이 있습니다. 코넬 대학교에서 수학 분야의 박사 학위를 취득했습니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"엔지니어링, AI 의사 결정 및 RL 책임자\"},{\"_id\":\"b278b59f-2b0e-4169-b414-4fed0b39aa17\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-75043\",\"_type\":\"reference\"},\"firstName\":\"Miguel\",\"headshot\":null,\"lastName\":\"Semprun\",\"role\":\"Gerente global de Martech\"},{\"_id\":\"b2f9f157-bd36-499a-a324-5069da58aad3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8ebcbbf2f0d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"eca984d14bae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Catherine Thacker is VP of Customer Engagement and Digital Marketing at Panera\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"2ca38d0b-8a67-4caa-a790-ff7fc08d9082\",\"_type\":\"reference\"},\"firstName\":\"Catherine\",\"headshot\":null,\"lastName\":\"Thacker\",\"role\":\"VP of Customer Engagement\"},{\"_id\":\"b3854c6e-49ab-43b4-b3f8-78e47e65caa7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jamie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2e326fa9bff21f87b88dd1d7fb5da18d7c011973-340x340-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Doheny\",\"role\":\" GM, New York; VP, Technology Services \u0026 Chief of Staff, Engineering\"},{\"_id\":\"b555b61d-d4fa-4a11-8e58-4416ec8b7d5d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"b76d05eb-04ff-40ea-a5c9-4b618300bbe9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"36478268-903f-41aa-8b6e-44a364798928\",\"_type\":\"reference\"},\"firstName\":\"Annabella\",\"headshot\":null,\"lastName\":\"Goff\",\"role\":\"Sr. Director, CRM\"},{\"_id\":\"b781e16b-2a57-4d9c-86ea-051f28135d39\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Founder, CPO\"},{\"_id\":\"b84a0e83-9d21-4f1e-bc75-5a75b9d0f199\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80624515fff3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bf2a157b3790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gerret Braren is a Lead Solutions Consultant at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Gerret\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4e18dc670079c8c16ccacd5ef948c75ad878054f-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Braren\",\"role\":\"Lead Solutions Consultant\"},{\"_id\":\"b89c3f5d-7a9f-45a9-878e-9dd60846bed5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-182686\",\"_type\":\"reference\"},\"firstName\":\"Christine\",\"headshot\":null,\"lastName\":\"Miller\",\"role\":\"Director of Campaign Management\"},{\"_id\":\"b8e9737a-d442-40aa-91e1-9cf35658e200\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80624515fff3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bf2a157b3790\",\"_type\":\"span\",\"marks\":[],\"text\":\"게레트 브라렌은 브레이즈의 수석 솔루션 컨설턴트입니다\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"게레트\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4e18dc670079c8c16ccacd5ef948c75ad878054f-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"브라렌\",\"role\":\"수석 솔루션 컨설턴트\"},{\"_id\":\"b91715c0-0a3e-4ae2-8a81-a95e85c2739d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"Responsable de la croissance axée sur le produit\"},{\"_id\":\"b9896992-7b9a-4abe-83d8-747005ef0694\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Amy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dad7885c43355300234da1e41e2b5deae9597357-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Weil\",\"role\":\"GM US-West \u0026 VP, GTM Enablement \u0026 Productivity \"},{\"_id\":\"ba3af0c9-0f72-49b8-ac0f-db9510e04ee7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8d6d894a3c92\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b45df80fedd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maria Nouneva is the CRM Manager at Luxury Escapes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"c5dd6eb2-ef4d-46a9-bbed-8969e0d890ce\",\"_type\":\"reference\"},\"firstName\":\"Maria\",\"headshot\":null,\"lastName\":\"Nouneva\",\"role\":\"CRM Manager\"},{\"_id\":\"bab87b8a-b996-4f79-874f-c0981588a8b1\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Courtney \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c8356705a88f7d29c0dd95f6b68ebdc1424798f8-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Kociemba\",\"role\":\"Senior Director, Customer Strategy and LCM, Cava\"},{\"_id\":\"bab9fbde-7719-4105-9da2-d53c2e482643\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Melody\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-09225e00e57a7f329cabb1483edc05c4f3044b36-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gonzalez\",\"role\":\"Team Lead, CX Operations \"},{\"_id\":\"badd938a-6768-46c8-ad32-2198a6e95e12\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"33b3f3da-dff9-49ba-a7ee-90c1d23e2c41\",\"_type\":\"reference\"},\"firstName\":\"Erika\",\"headshot\":null,\"lastName\":\"Finnemore\",\"role\":\"Gerente de aquisição móvel, marketing de produto\"},{\"_id\":\"badf1705-ed22-4e6e-a107-680e528bd4c7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt D’Abreu와 Maciej\",\"headshot\":null,\"lastName\":\"Olko\",\"role\":\"Matt D’Abreu, Braze 솔루션 아키텍트 및 Maciej Olko, Braze 어소시에이트 그로스 엔지니어\"},{\"_id\":\"bb895eee-10f6-4233-9087-f2aa8a8b08c5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Horace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-26079396125b043ae5a347c11cfa5f3064254096-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Manager, Integrated Campaigns, Braze\"},{\"_id\":\"bc05286b-41a4-4609-b4c7-9049e5947150\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"36478268-903f-41aa-8b6e-44a364798928\",\"_type\":\"reference\"},\"firstName\":\"Annabella\",\"headshot\":null,\"lastName\":\"Goff\",\"role\":\"Diretor sênior de CRM\"},{\"_id\":\"bc5d3d8e-266b-4eae-86dc-17c8fc32708e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0bc4214b710\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdb1a18bf077\",\"_type\":\"span\",\"marks\":[],\"text\":\"Courtney is a Product Marketing Manager at Braze, specializing in cross-channel messaging and engagement strategy. She brings a passion for creating resources and solutions that turn customer insights into real impact.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Courtney\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a71bc0f25c40417de124f895f6087c9a8184488-1080x1620-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baum\",\"role\":\"Product Marketing Manager\"},{\"_id\":\"be67a309-be63-4faf-aa5b-25016cc18098\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"be67fea3-a5fe-4acb-bb45-f452630f8196\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Austin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-91070a4e03bf30c7aaa8b5238e79f1e96c633d30-775x775-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hed\",\"role\":\"Product Manager, CVS Health\"},{\"_id\":\"bf823454-16bc-4b57-af2b-a8765a867ad2\",\"_type\":\"person\",\"bio\":[{\"_key\":\"86d826c1baf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"86d826c1baf10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ankit Shah serves as the director of product marketing at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ankit\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ef75e2b7d3e0f7e0002bf4a72bcb99a25d924970-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Shah\",\"role\":\"Director, Product Marketing\"},{\"_id\":\"c09dec75-52f1-4580-932a-ad838be232f6\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Loreal\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb1fd2e0e7d7e9de98c0c3281af71002c93ce915-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Lynch\",\"role\":\"Chief Marketing Officer, Jasper\"},{\"_id\":\"c0feea59-5192-4de3-8fee-fe666080d320\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ramy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f01f40a30ee3597fab36e0170e36d4f7e0f9383b-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Bebawy\",\"role\":\"Senior Director, Product Management, Braze\"},{\"_id\":\"c14824ac-ccef-4329-80c4-2081d4f2bf71\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7a7d0cdee337\",\"_type\":\"block\",\"children\":[{\"_key\":\"d57bd0b15ee20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ricardo é um entusiasta do comportamento do consumidor e hoje faz parte do time de CSM da Braze. Ao longo de 6 anos, atuou em áreas de vendas construindo relacionamentos fortes com os clientes ao entender seus objetivos e estratégias de negócios. Seu principal foco agora é explorar diferentes estratégias de negócios para poder impulsionar o sucesso de seus clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ricardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-56c90faf247bb2f2a5430bb3becc324ecc965cd6-3000x2000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mertens\",\"role\":\"Customer Success Manager, Braze\"},{\"_id\":\"c149c6eb-8f6e-46b7-8925-0ff3d938b5c7\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1486fb6085e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee8dc47994240\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gerret Braren is a Lead Solutions Consultant at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Gerret\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-58151a01b0272982af60be686d667afae46e1651-848x838-png\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.936578493768231,\"width\":0.8532021604938272,\"x\":0.5336130401234569,\"y\":0.4682892468841155}},\"lastName\":\"Braren\",\"role\":\"Lead Solutions Consultant\"},{\"_id\":\"c15f6dc7-fffd-4057-aab3-95d194ce066c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Coco\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Janze\",\"role\":\"Responsable principal de la satisfaction client, Braze\"},{\"_id\":\"c2d2beb2-fdea-40ca-93d6-461e1f5dad7d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-54731\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":null,\"lastName\":\"Stewart\",\"role\":\"Head of CRM and Messaging\"},{\"_id\":\"c2ff6f18-bd6e-4f5e-b2bf-49dc71455b2f\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7275f1fc52ef411e1fb91458182b28e59192227-3779x3779-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karvounis\",\"role\":\"Senior Marketing Manager, Intuit TurboTax\"},{\"_id\":\"c3655374-fd1f-43c3-a3ca-39c8c6c3739a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jorge\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dff1beda498ac19571d342a91f6c6bfae3cf1ccb-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Entralgo\",\"role\":\"Business Development Representative, Braze\"},{\"_id\":\"c39026d3-e37e-4396-9632-cefdf6858d2e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"df1e5fe2-d37c-472d-b047-ab9dda0bc8c9\",\"_type\":\"reference\"},\"firstName\":\"Jesper\",\"headshot\":null,\"lastName\":\"Henriksen\",\"role\":\"Gerente de produto\"},{\"_id\":\"c3a342e3-f999-4541-a195-ef492c34afb1\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"David Bielik e \",\"headshot\":null,\"lastName\":\"Antoine Torossian\",\"role\":null},{\"_id\":\"c3a9eaf4-146e-495a-9f97-e80c729a63b4\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Emma\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44eda3941421999f4b5bf445d101ced66a848920-440x439-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Phoon\",\"role\":\"Director, Business Development\"},{\"_id\":\"c40b8141-c46a-4e5f-af76-762cef387c0e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a59e8a7e883eb063aa6803ca05c31deb80ecdf7-511x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dinh\",\"role\":\"Product Manager, Braze\"},{\"_id\":\"c417032d-1381-4fcf-8bba-f230a81dfe2c\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b24cd38f10cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b24cd38f10cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jojo Zieff는 샌프란시스코 외곽에 새로 사무실을 둔 Braze의 제품 마케팅 관리자입니다. 캔버스 플로우에 대해 설파하지 않을 때는 골든 게이트 공원을 지나며 달리기를 하거나 열혈 팬인 보스톤 스포츠 팀을 응원하고 있을 것입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jojo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61c84d4d4023c37e22ec12225b6336e9de039ab1-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":\"Braze의 수석 제품 마케팅 관리자\"},{\"_id\":\"c4e53c6b-cc7d-421a-a665-6c612c432983\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nicole\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5a4f7268e2123592e66628abb8d37d3ae709c3c2-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Chin\",\"role\":\"Head of MarTech, Mindvalley\"},{\"_id\":\"c5634260-180a-4506-81ff-2150de51c2d1\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7275f1fc52ef411e1fb91458182b28e59192227-3779x3779-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karvounis\",\"role\":\"Responsable senior du marketing chez Intuit TurboTax\"},{\"_id\":\"c68b3648-4de4-4199-9560-f81793f9d382\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6dbb1db514fc62d48c6b130a20c013fcecb43186-96x97-png\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Head of Digital and Loyalty at Tim Hortons\"},{\"_id\":\"c6c6dc94-849b-4259-a33e-174efbf7f78e\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lyndsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4018fe228d7f3652d9984c2a25c02b8b705874ba-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Bae\",\"role\":\"Senior Reseller Sales Manager\"},{\"_id\":\"c82b651d-bc29-451f-8977-1e0c256a74d3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-449736\",\"_type\":\"reference\"},\"firstName\":\"Braham\",\"headshot\":null,\"lastName\":\"Djidjelli\",\"role\":\"Co-Foundador e CPO\"},{\"_id\":\"c8bde152-762e-48a9-ac2c-dd55cec91a72\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kai \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8293cd3102eafd70ddf245bf4beec673ea85d671-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Manager, Customer \u0026 Partner Training, Braze\"},{\"_id\":\"c8fa6825-8dfa-431a-9ad0-f50da59b4201\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96d21441b472\",\"_type\":\"block\",\"children\":[{\"_key\":\"96d21441b4720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sarah Reed is a the VP of Global Events and Content at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sarah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d44d366608a4a503e37b53e417431b2184abe2d6-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Reed\",\"role\":\"VP, Global Events and Content, Braze\"},{\"_id\":\"c97b7d47-4dd2-48c6-a856-8ce8172f80ef\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-503\",\"_type\":\"reference\"},\"firstName\":\"Colin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-861a195c0961636c2fcf618accb6c16f29364ec0-213x225-png\",\"_type\":\"reference\"}},\"lastName\":\"Campbell\",\"role\":\"Senior CRM Technology Manager, Dominos UK\"},{\"_id\":\"ca4746b4-e233-428b-bded-2f707accf884\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Eric\",\"headshot\":null,\"lastName\":\"Stelle\",\"role\":\"Email Deliverability Principal II\"},{\"_id\":\"ca6e44e4-8a9a-4a7c-9fb1-ac63bcecbfb3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-237421\",\"_type\":\"reference\"},\"firstName\":\"Thomas\",\"headshot\":null,\"lastName\":\"Zimmermann\",\"role\":\"CMO\"},{\"_id\":\"cbc6ef4b-0a6b-4786-b2c2-bcfcffa8e5c9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Mohammad \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6541efa1f49ecdac735dca100a93a2a7ef9cf715-192x192-png\",\"_type\":\"reference\"}},\"lastName\":\"Akhoundzadeh\",\"role\":\"Senior Manager, Solutions Architect\"},{\"_id\":\"cc4b59a2-6c34-403f-9642-b4e173749f6d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76d153836ca31fd59abda18bfcc2338107c1e57e-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Alexander\",\"role\":\"Director of Special Projects, Volosports\"},{\"_id\":\"cd25156f-dd67-481f-9e2b-4cf6b49f8db0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shigetaka\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-177878f065e2b13d58d473b28cf6ed7f438d5218-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Mizutani\",\"role\":\"Representative Director \u0026 Country Manager, Japan\"},{\"_id\":\"cd4832cb-cc7b-411a-afad-d710de9ef20b\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a369df9a-dd9e-418f-990d-875674d46044\",\"_type\":\"reference\"},\"firstName\":\"Katelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2b3a97e507a54c26f5b4853f8fb76bff313102d5-1034x1152-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"글로벌 CRM 매니저, Goodnotes\"},{\"_id\":\"cd876457-97fd-462a-b53d-576b606836ec\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"cb150be9-99c9-4ba8-9aed-ef6bd3fdce39\",\"_type\":\"reference\"},\"firstName\":\"Pedrom\",\"headshot\":null,\"lastName\":\"Pourkashanian\",\"role\":\"Head of Acquisition\"},{\"_id\":\"cddd5166-245c-4323-8c12-ef1512505be8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49886\",\"_type\":\"reference\"},\"firstName\":\"Catherine\",\"headshot\":null,\"lastName\":\"Hinton\",\"role\":\"Associate Director of CRM\"},{\"_id\":\"ce15621d-ae24-46ab-8fb2-412e7085cefa\",\"_type\":\"person\",\"bio\":[{\"_key\":\"55bc2e7e83de\",\"_type\":\"block\",\"children\":[{\"_key\":\"20dadfe5656e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jonathan Brooks is the Senior Director of Strategy at Erewhon.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"ac2998f5-020e-439a-b616-5a6185d3fb01\",\"_type\":\"reference\"},\"firstName\":\"Jonathan\",\"headshot\":null,\"lastName\":\"Brooks\",\"role\":\"Senior Director of Strategy\"},{\"_id\":\"ce9c016d-9037-4508-8dbf-c291b177cd41\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b825820b2d95\",\"_type\":\"block\",\"children\":[{\"_key\":\"d620fa64af45\",\"_type\":\"span\",\"marks\":[],\"text\":\"Global GTM Head, RCS for Business at Google\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"e8aa34bb-737c-4a3a-8930-602e22c3fecc\",\"_type\":\"reference\"},\"firstName\":\"Stephen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-861a195c0961636c2fcf618accb6c16f29364ec0-213x225-png\",\"_type\":\"reference\"}},\"lastName\":\"Brough\",\"role\":\"Global GTM Head, RCS for Business\"},{\"_id\":\"cf2153f0-2015-4a66-8026-910fd639ba93\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a369df9a-dd9e-418f-990d-875674d46044\",\"_type\":\"reference\"},\"firstName\":\"Katelyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2b3a97e507a54c26f5b4853f8fb76bff313102d5-1034x1152-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Global CRM Manager, Goodnotes\"},{\"_id\":\"cf25fa9c-ba4e-4d78-bab7-6f8f20e5740e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b24cd38f10cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b24cd38f10cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jojo Zieff, senior product marketing manager, vient tout juste de s’installer à San Francisco. Lorsqu'il ne vante pas les mérites de Canvas Flow, il aime courir dans les allées du Golden Gate Park ou aller encourager les équipes sportives de Boston, chères à son cœur.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jojo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61c84d4d4023c37e22ec12225b6336e9de039ab1-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"cfbc992d-7930-4574-b3bd-905e7b856215\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jasmine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bf7e5dda23eecc4b03c2ed6ce3904193b86c508d-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Zhang\",\"role\":\"Senior Digital Marketing Manager, APGCC, Braze\"},{\"_id\":\"d02e3440-13ff-4a0d-99f6-bc4ec8cefce8\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-58399\",\"_type\":\"reference\"},\"firstName\":\"Amrita\",\"headshot\":null,\"lastName\":\"Damani\",\"role\":\"Mobile Marketing\"},{\"_id\":\"d08fec96-e2fb-4ea4-b636-1b375ffbc459\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wills\",\"role\":\"Senior Content Strategy Manager\"},{\"_id\":\"d119e297-3c62-492c-b461-88a80fe43ae0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6f020000b147878ec80da666b1e1a506ba51a09d-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Healy\",\"role\":\"Chief Education Officer, Irish Whiskey LAD\"},{\"_id\":\"d1928b71-9b29-4b91-85f1-39dda9234c84\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Roshni\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fee0fc5a51ac4fce7a88fd567b5f81b6d59c866-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Patel\",\"role\":\"고객 마케팅 이사, Talkspace\"},{\"_id\":\"d240fb29-9323-4762-a345-f7f915c6c4b3\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt D’Abreu and Maciej\",\"headshot\":null,\"lastName\":\"Olko\",\"role\":\"Matt D’Abreu, Solutions Architect, Braze and Maciej Olko, Associate Growth Engineer, Braze\"},{\"_id\":\"d26252d8-197b-4f4c-8ba8-6363266828a2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"84127285-4bcb-4135-ae46-1d78f023d04f\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-215a3f3741d83f80fb085efd16b6e5fed1f506d5-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spillman\",\"role\":\"Senior CRM Specialist, Wendy’s\"},{\"_id\":\"d27a79d7-996d-4bc2-ab5e-2ed0d628aefc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Vesna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1e1b53ed5fb7859ef537ec6323e242993afb7f0c-1127x1127-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cosich\",\"role\":\"France GM \u0026 AVP, EMEA South\"},{\"_id\":\"d29d6dcd-8157-441d-85c7-390df1cb3ce2\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kevin \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e654bd58e442bfa37daf6266d07bb18f23efb131-1200x1200-png\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Chief Product Officer, Braze\"},{\"_id\":\"d29dcac6-2146-4636-b758-dc27ed602031\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-62889\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"VP de Brand Marketing e Creative\"},{\"_id\":\"d2bef667-e3cb-47b9-b3e5-3cd479f4c29c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-110358\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Trumbull\",\"role\":\"Head of Communications and Corporate Affairs\"},{\"_id\":\"d33c9c66-24d7-4c3f-b694-55609b773d24\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-226507\",\"_type\":\"reference\"},\"firstName\":\"WINSTON\",\"headshot\":null,\"lastName\":\"VAKUNTA\",\"role\":\"HEAD OF MARKETING\"},{\"_id\":\"d356195c-8b2a-432a-a9c5-ed3b90f62907\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dexter\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0629e9da68e62e82526328e66594b2424cffd7c1-204x204-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Thillien\",\"role\":\"Lead Analyst, Technology and Telecoms, Economist Intelligence Unit\"},{\"_id\":\"d3d372b7-c43b-4728-8cdd-f2c6e1078f38\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fcb61b05e1f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ee5d4e2cdcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Caitlyn Grundy is a Senior Enterprise Customer Success Manager at Braze, where she drives meaningful outcomes for her clients and champions inclusion through her roles in Braze’s employee resource groups and on the Tech for an Equitable Future Council. Outside of work, she enjoys running through San Francisco’s waterfront and hills, discovering the city’s newest culinary gems, and planning her next interior design project.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Caitlyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f97a1c9effbd1988ce40a770299b79bf92b2359f-3021x2670-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grundy\",\"role\":\"Senior Customer Success Manager, Enterprise\"},{\"_id\":\"d3df4ed7-aef8-40fc-b3f4-2848b45a4a78\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nate\",\"headshot\":null,\"lastName\":\"Duvel\",\"role\":\"Gerente de gestão de relacionamento com o cliente do HeliosX Group\"},{\"_id\":\"d41d67a5-0574-4793-b754-4afc5f36b4f9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dd12913d74da\",\"_type\":\"block\",\"children\":[{\"_key\":\"c74538a6d720\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Blad Norman is the Global Head of Marketing and Communications at Wondery.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"d46a9a93-0b10-4acf-b4ee-3084edc104dc\",\"_type\":\"reference\"},\"firstName\":\"Blad\",\"headshot\":null,\"lastName\":\"Norman\",\"role\":\"Global Head of Marketing and Communications\"},{\"_id\":\"d476317b-6c97-478c-8ba3-d616913d62ba\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-998776\",\"_type\":\"reference\"},\"firstName\":\"Abby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-264ac795a0e393d20b7d38cbeceb95ce5c6066b3-2016x3024-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Murphy\",\"role\":\"Integrated Marketing Manager, Dutch Bros Coffee\"},{\"_id\":\"d4cff5b7-9662-45d7-b56b-e185ad5d367c\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"d4f683d1-6960-4a6b-99b1-486e44c5279a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fe8cec9a3bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f37bacc0f01d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ting Tsai is a Lead Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ting\",\"headshot\":null,\"lastName\":\"Tsai\",\"role\":\"Lead Product Manager\"},{\"_id\":\"d58b31a6-74c5-4bb2-8611-2b87c794327a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-49886\",\"_type\":\"reference\"},\"firstName\":\"Catherine\",\"headshot\":null,\"lastName\":\"Allen\",\"role\":\"CRM担当アソシエイトディレクター\"},{\"_id\":\"d5d7575c-9139-4e14-b12f-0179a0e6723a\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2228091d2361\",\"_type\":\"block\",\"children\":[{\"_key\":\"1234e95717df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gaiar Baimuratov is the Head of Product and Technology at Lounge by Zalando.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"imported-craft-124779\",\"_type\":\"reference\"},\"firstName\":\"Gaiar\",\"headshot\":null,\"lastName\":\"Baimuratov\",\"role\":\"Head of Product and Technology\"},{\"_id\":\"d6d950c4-621c-459b-a17b-72f796f756f0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-55521\",\"_type\":\"reference\"},\"firstName\":\"Krzysztof                     \",\"headshot\":null,\"lastName\":\"Szymanski\",\"role\":\"CRM Lead\"},{\"_id\":\"d76e3ed8-3feb-4c6a-b5bd-a3806d090f9c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nate\",\"headshot\":null,\"lastName\":\"Duvel\",\"role\":\"Customer Relationship Management Manager, HeliosX Group\"},{\"_id\":\"d83eef45-f7c7-4ad8-ab65-cbe8a8514d6f\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chairul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2fae4f3e2f1abd74bcca68df2a4ca89f9aa87d87-1526x1526-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vikri\",\"role\":\"Senior Customer Success Manager, Global SMB\"},{\"_id\":\"d921891d-f1ae-44d7-832f-7d425246f0df\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kai\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bddb95f31acc6cf6fffc24e5f7851a524ebfffd3-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Manager, Customer \u0026 Partner Training\"},{\"_id\":\"d9fe3e9a-e999-46d6-90db-975986fe16fd\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jennie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d4631ecd4d7c45467125170968ce71e86c01ce0f-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bradford\",\"role\":\"Lifecycle Marketing Manager, SoFi\"},{\"_id\":\"da8dc8c5-4a98-402b-9ad6-13e85ebca065\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Directrice senior du conseil stratégique chez Braze\"},{\"_id\":\"daf1a5c5-9f5b-4304-aab9-ee3b265c2206\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-51098\",\"_type\":\"reference\"},\"firstName\":\"Rick\",\"headshot\":null,\"lastName\":\"Faulkner\",\"role\":\"Senior Software Engineer\"},{\"_id\":\"db24b623-72b9-4bd4-9236-b5c9711e61d9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-42923\",\"_type\":\"reference\"},\"firstName\":\"Allie\",\"headshot\":null,\"lastName\":\"Rose\",\"role\":\"デジタルマーケティングアシスタント\"},{\"_id\":\"dbf52706-4c9a-4558-9950-1394a05b26a6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"70678c1a-22ef-4bdd-ace2-17955abe0c40\",\"_type\":\"reference\"},\"firstName\":\"조바나\",\"headshot\":null,\"lastName\":\"코바치\",\"role\":\"디지털 마케팅 전문가\"},{\"_id\":\"dbf68765-ed6c-49d3-a102-5f1107817023\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny é vice-presidente de serviços de tecnologia e chefe da equipe de engenharia da Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"Vice-presidente de serviços de tecnologia e chefe da equipe de engenharia da Braze\"},{\"_id\":\"dc17e972-2481-4983-b3c7-bd17681918b7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-faa519dfabcffd65d4cfdeacb14f30bdb3fc8ffe-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stephenson\",\"role\":\"Senior Marketing Automation Manager, B\u0026Q\"},{\"_id\":\"de3fc697-39dc-4011-9344-f475b9da2098\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Hannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-09db841aad8d538dfe5d96fa0efc7415401d7389-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"Account Executive, SMB \"},{\"_id\":\"de483089-e3b6-4eb6-8fe5-d97f35ea4a96\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"80d225e0-46cc-4267-898e-420e0691da12\",\"_type\":\"reference\"},\"firstName\":\"Reuben \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbc74949f951b262c7a9b5645eac50e25ac01bfa-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Raman\",\"role\":\"VP, Marketing, BandLab\"},{\"_id\":\"de9897ee-de98-414c-a867-979885b4d704\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"헤일리 트로스트는 Braze의 그룹 제품 마케팅 매니저이자 새로운 뉴요커입니다. 주중에는 새로운 캔버스 콘텐츠를 제작하고 주말에는 하이킹, 스키, 일요일 십자말풀이를 마스터하며 시간을 보냅니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"그룹 제품 마케팅 매니저, Braze\"},{\"_id\":\"de98e84e-bdd8-4948-a565-d4557d727cec\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7c30218b951e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c9673fdba0d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jenna Falk is in Product Marketing at Wondery.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"d46a9a93-0b10-4acf-b4ee-3084edc104dc\",\"_type\":\"reference\"},\"firstName\":\"Jenna\",\"headshot\":null,\"lastName\":\"Falk\",\"role\":\"Product Marketing\"},{\"_id\":\"dec22009-8fd3-4fd8-8a6a-656d64f2b777\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0222777f5f4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8da393f9c22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nikita Sambrekar is a Email Deliverability Consultant at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nikita\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8a2147b2ad865cd991e57b9c64d6f3673973173c-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Sambrekar\",\"role\":\"Email Deliverability Consultant\"},{\"_id\":\"def7c415-010c-44b2-b43f-4b66cb027370\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, Head of AI Decisioning, Braze\"},{\"_id\":\"df38649e-cf62-4cc5-92e8-79a5e63ecbd5\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mariam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-859ab908f74982edbc8c8e00d3c280c0a649965f-532x532-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Asmar\",\"role\":\"VP, Strategic Consulting, Braze\"},{\"_id\":\"df3ea44b-fd85-42d6-90a5-badbfcfd65b5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Marlowe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4770d253e9c61b4b9d6acaf49e8168d1653880c9-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Geramanis\",\"role\":\"Senior Lead Solutions Consultant\"},{\"_id\":\"df6d43b5-fcfc-4d30-bee6-6bdd5ed318b7\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-af97458150209a27d52ef1188b47454419f6d1fe-419x419-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Watts\",\"role\":\"Senior Marketing Manager, Instacart \"},{\"_id\":\"dfdaccb1-c06f-4634-890d-45c3cdbc2dbe\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9627e23e1187\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7787e38bf3a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Senior Vice President, Finance \u0026 Strategy (\"},{\"_key\":\"af7c255b76b2\",\"_type\":\"span\",\"marks\":[\"c1a3cf4a4449\"],\"text\":\"Verified G2 Review\"},{\"_key\":\"5212c3fc4f08\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"markDefs\":[{\"_key\":\"c1a3cf4a4449\",\"_type\":\"link\",\"href\":\"https://www.g2.com/products/braze-ai-decisioning-studio/reviews/braze-ai-decisioning-studio-review-10387454\"}],\"style\":\"normal\"},{\"_key\":\"f7ff8fc9e4c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"17952f2fbc32\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sava\",\"headshot\":null,\"lastName\":\"T. \",\"role\":\"Senior Vice President, Finance \u0026 Strategy\"},{\"_id\":\"e051e1f8-b5b6-4b59-bb22-d3a2d48f827a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"e05513e1-c5be-4ed8-99ec-8d9a2fd4a6b7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"c4963085-4d27-451b-999a-8f1323debc4b\",\"_type\":\"reference\"},\"firstName\":\"James\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-69d3cb5c3e6a8395db6b63ebe1ecc524473cd74c-2128x2944-jpg\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.4367288062283736,\"left\":0,\"right\":0.10272491349480972,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.4325316554930796,\"width\":0.5672848183391002,\"x\":0.44727238321799306,\"y\":0.2162658277465398}},\"lastName\":\"Chapman\",\"role\":\"Founder and CEO\"},{\"_id\":\"e09883f5-28dd-4fc3-9828-374e147337dc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"Responsable de l'IA décisionnelle\"},{\"_id\":\"e0cdd8cb-c6c0-4e4d-9425-dfd9347b34fd\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a1aa78a75358\",\"_type\":\"block\",\"children\":[{\"_key\":\"7baa7f7085fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Bielik é gerente de produto de grupo na Braze. Matteo Barreca gerente de produto sênior na Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David Bielik e\",\"headshot\":null,\"lastName\":\"Matteo Barreca\",\"role\":null},{\"_id\":\"e14d60ba-4173-475d-a3eb-5d90bd792873\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2def1c82-2b36-496e-a5e8-43879bbd014f\",\"_type\":\"reference\"},\"firstName\":\"Anthony\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"성과 마케팅 리드\"},{\"_id\":\"e17267ba-7cf2-4d80-a241-2c378a9520a0\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"4f67570c-5f47-4b5f-bfa9-527a9da4c37f\",\"_type\":\"reference\"},\"firstName\":\"Brenda\",\"headshot\":null,\"lastName\":\"Martínez\",\"role\":\"Formerly Contactability Manager\"},{\"_id\":\"e19659fc-0901-4488-909a-c94328009c69\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"79bd0e6f-06ba-4e82-9050-b12631d85cc9\",\"_type\":\"reference\"},\"firstName\":\"Julian\",\"headshot\":null,\"lastName\":\"Ogrin\",\"role\":\"CEO\"},{\"_id\":\"e28e3bf3-ad61-4c51-9d04-81626760b766\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mykhailo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5ead4c22da8127108b9bd96f6c1efe3204ae9bb2-698x874-png\",\"_type\":\"reference\"}},\"lastName\":\"Chervoniuk\",\"role\":\"Tech CRM Manager, hear.com, Hear.com\"},{\"_id\":\"e2dc6054-9a5c-487f-bd00-75bd98a99b10\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Frank\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7ff264d4914552c836aa307b36c75954832ec0a3-1870x2072-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Doyle\",\"role\":\"Head of Retention and Customer Lifecycle, Medibank\"},{\"_id\":\"e3bfc2a3-56e5-4b76-b072-fbc71873f2dd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"19c0ce19-30d0-46e1-b121-e77072d4be35\",\"_type\":\"reference\"},\"firstName\":\"William\",\"headshot\":null,\"lastName\":\"Niles\",\"role\":\"CEO\"},{\"_id\":\"e40c79e8-cd0d-4e25-8364-31b26bdf2faf\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Aaron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f85413022fb99c8dd54977d587d0c26220f0652-396x396-png\",\"_type\":\"reference\"}},\"lastName\":\"Miller\",\"role\":\"Site Reliability Engineer II\"},{\"_id\":\"e42698c3-7f5c-48eb-a5fe-fcaff167c900\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Victoria\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5347e1249bd00cac3e5e8b16ff57792bba914aaa-401x401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loomes\",\"role\":\"Directora de Tendencias, TrendWatching\"},{\"_id\":\"e44d215d-7fec-4c68-9439-747928c743bd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"e4c21df7-4989-4236-985c-929180b57c1a\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-48344\",\"_type\":\"reference\"},\"firstName\":\"Jessica\",\"headshot\":null,\"lastName\":\"Burns\",\"role\":\"브랜드 마케팅 및 크리에이티브 담당 부사장\"},{\"_id\":\"e4cadf42-ecec-4457-90fb-4f34a079a735\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0388e558fe6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0388e558fe6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"Writer\"},{\"_id\":\"e525e2ac-16cb-4e65-93e8-81735af5d6ce\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-faa519dfabcffd65d4cfdeacb14f30bdb3fc8ffe-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stephenson\",\"role\":\"Administrador Sénior de Automatización de Marketing, B\u0026Q\"},{\"_id\":\"e5998071-c72b-4d8b-9564-3de1deb86299\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"0def83cb-a459-4a64-86b2-76df7dc14c63\",\"_type\":\"reference\"},\"firstName\":\"Jen\",\"headshot\":null,\"lastName\":\"Griffin\",\"role\":\"Directrice du laboratoire des contenus et des médias chez Aduro, Inc.\"},{\"_id\":\"e68212d9-ff3f-4321-9c76-51e65f542f08\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cdd2ba5602ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"e67768def4390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dominix Bloxam is the Head of CRM at Moneybox.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"662f5ae6-a12b-4008-9833-09981b37bae9\",\"_type\":\"reference\"},\"firstName\":\"Dominix\",\"headshot\":null,\"lastName\":\"Bloxam\",\"role\":\"Head of CRM\"},{\"_id\":\"e6f9016a-e395-4c51-a41a-3488a9cc9bf3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Josephina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e9d7422ef1d016bcf229aac4ae4bcccb2f51e727-703x703-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Drust\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"e7099874-456d-4202-a1cb-ccd5a75ef8f9\",\"_type\":\"person\",\"bio\":[{\"_key\":\"038b2f99d69b\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f7016edcce50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Es un profesional de ventas con experiencia en MarTech, comercio electrónico y liderazgo de equipos, siempre en el ámbito de las ventas B2B. Actualmente, se desempeña como Director Regional de Cuentas en Braze en São Paulo, Brasil. Tomas ha ocupado anteriormente puestos como Gerente de Ventas en Smart Energy en Australia y Ejecutivo Regional de Cuentas en Salesforce en América Latina. También ha trabajado como Analista Senior de Ventas en Mercado Libre y como Gerente de Cuentas en Dell Technologies, donde desarrolló una sólida base en comercio electrónico y relaciones con los clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tomas\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-23ba1f8260ea93a7a236b3769fdd94cf0b7922e5-1290x1706-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Taiana\",\"role\":\"Ejecutivo de Cuentas Enterprise en Braze\"},{\"_id\":\"e7c7f317-2a09-4564-9c8c-fc54d62169e3\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"Director, CRM and Promotions\"},{\"_id\":\"e80017da-2d3e-4a42-9b1d-1009f6d0d1ed\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"칸찬\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"마테크 및 로열티 부문 선임 제품 매니저, 파파존스 UK\"},{\"_id\":\"e8005de1-ed47-4a55-b635-23e7e8fa294c\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Equipe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"e8b61c0a-6e3f-4454-975b-06837b516038\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1caa9431e51f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8efd0ddf8b420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Anh Ha is the Head of Digital Growth at Tonies\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"dd179e84-fcb2-4e73-b67f-2d6f801f1c34\",\"_type\":\"reference\"},\"firstName\":\"Anh\",\"headshot\":null,\"lastName\":\"Ha\",\"role\":\"Head of Digital Growth\"},{\"_id\":\"e9219b24-dc6a-432a-98d5-126fdce8329c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0e3a0e2565a89a4f50a5b74d57d8e35e96694c2-740x742-png\",\"_type\":\"reference\"}},\"lastName\":\"Piligian\",\"role\":\"Chief Marketing Officer, Navy Federal Credit Union\"},{\"_id\":\"e9b8aae3-ebcb-4fb1-94dc-c1eaae1ecfa1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-712716\",\"_type\":\"reference\"},\"firstName\":\"Sophia\",\"headshot\":null,\"lastName\":\"Flaskos\",\"role\":\"Gerente de marca de comércio eletrônico\"},{\"_id\":\"ea64e6ad-7bb7-44de-bfe4-f8b98a1acbbc\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"d0ea258f-3b45-45e6-bb8d-0580f8b3a238\",\"_type\":\"reference\"},\"firstName\":\"大西\",\"headshot\":null,\"lastName\":\"正太\",\"role\":\"ライブコミュニティ事業本部 Pococha事業部 マーケティング部 コミュニケーションプランニンググループ リードコミュニケーションプランナー\"},{\"_id\":\"ed262996-ddcf-4aaa-be5a-ee4d215b8bff\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Angela\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a770f1b45166e28ad210542f3d73dc6e10cffda1-656x799-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Account Executive - APAC\"},{\"_id\":\"ed503c28-57c0-448d-b56c-f4a7dc4c639f\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-04a9903500dfc03d7554f5defde261ee538c5c1d-1594x1594-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fitzgerald\",\"role\":\"Directrice de la stratégie Médias et technologie chez Movable Ink\"},{\"_id\":\"edec2ccb-ef0f-417b-8397-5829ee0c33cd\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-767016\",\"_type\":\"reference\"},\"firstName\":\"中川\",\"headshot\":null,\"lastName\":\"祥一 氏\",\"role\":\"執行役員 CMO\"},{\"_id\":\"ee25d403-df19-4df3-92b0-50c8d84dd2f7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"722414a6-2003-4079-8d34-7fe110235bc1\",\"_type\":\"reference\"},\"firstName\":\"Jarbas\",\"headshot\":null,\"lastName\":\"Pixiolini\",\"role\":\"Head of Product Led Growth\"},{\"_id\":\"ee62f4b5-6443-4516-8bff-74e5e0f58a00\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Alexandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f44b0cec53892dc1b3de7b688a66d162e92ea7a4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Mocanu\",\"role\":\"Principal Customer Success Manager, Enterprise, Braze\"},{\"_id\":\"efbde089-6c6e-4467-867d-4005e440afd7\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"fde6f714-d723-47fc-b56c-e4bc6ef8103e\",\"_type\":\"reference\"},\"firstName\":\"Mauricio\",\"headshot\":null,\"lastName\":\"Romero\",\"role\":\"M. Directeur IA et analyses avancées\"},{\"_id\":\"f04516e8-aaec-46fb-89bd-098d8aa897d6\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-853012\",\"_type\":\"reference\"},\"firstName\":\"Kate\",\"headshot\":null,\"lastName\":\"Chamberlain\",\"role\":\"CRM and Promotions\"},{\"_id\":\"f08294ae-9d68-4cd4-b7ea-f504398ce848\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-348256\",\"_type\":\"reference\"},\"firstName\":\"Jason\",\"headshot\":null,\"lastName\":\"Teo\",\"role\":\"Head of Growth Marketing\"},{\"_id\":\"f0918523-1799-4e38-939c-2174de52fb55\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Kipp\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510-png\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Director, AI Solutions Consulting, Braze\"},{\"_id\":\"f1f2579c-8b99-409d-8a65-1a419a331125\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01eeeaf6c708\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e38b04c9e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"f1fb1b9d-71a3-4ac4-904a-0133fbe08ec0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pam\",\"headshot\":null,\"lastName\":\"Shih\",\"role\":\"Líder de equipe de CRM na KoRo Handels GmbH\"},{\"_id\":\"f2907dc4-959a-47b6-9a22-e6893d145a41\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d6012f4727b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b7000509565\",\"_type\":\"span\",\"marks\":[],\"text\":\"Associate Director, Legal at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b981666229100779f5b7e1fdc2890bf0443fc1d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Conrad\",\"role\":\"Associate Director, Legal, Braze\"},{\"_id\":\"f426ee5b-efed-41da-ade6-1cd738b3c883\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9b98f76df332\",\"_type\":\"block\",\"children\":[{\"_key\":\"265a2d24d6050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Saba is a member of the Core Platforms team responsible for designing, developing, and maintaining the compute infrastructure at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Saba\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-15f929ffa6df7494e9bffa4ac03ce6f0dfd14abf-487x487-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Jamalian\",\"role\":\"Site Reliability Engineer\"},{\"_id\":\"f4283a19-df13-4eda-9b05-93d978938cd9\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-713566\",\"_type\":\"reference\"},\"firstName\":\"Oksana \",\"headshot\":null,\"lastName\":\"Kovalenko\",\"role\":\"Head de Data Product\"},{\"_id\":\"f448e1db-4901-4f4f-a0ec-28e44f97bdc4\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f3887b28eab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"87adca57386c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Director of Global Real Estate \u0026 Workplace Experience, Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c646ad9235af43234ae86bd4996e924ad0841987-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Lewis\",\"role\":\"Director of Global Real Estate \u0026 Workplace Experience\"},{\"_id\":\"f4a0a532-6838-4e11-9de3-ad1bcbfb3731\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"d5c05bd1-287c-4ce0-91e0-46f1fa5cc544\",\"_type\":\"reference\"},\"firstName\":\"Marina                     \",\"headshot\":null,\"lastName\":\"Pessoa\",\"role\":\"CRM Lead\"},{\"_id\":\"f541b2f1-da7c-459b-827d-46e2b2f9fa6d\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nathaniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rounds\",\"role\":\"Lead Product Marketing Manager\"},{\"_id\":\"f60c0f5e-bdef-4f46-9d8f-2ea8a53fce90\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ural\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-df795277f3850c9e3d9f290cf0a296aaf69604f6-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Cebeci\",\"role\":\"VP, Global Demand Generation, Braze\"},{\"_id\":\"f68ddf77-2606-4aad-a28e-035676caf0f1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7b6be79b18b1cb2677f51ce4472a5c88949e240-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Tsai\",\"role\":\"Principal Customer Success Manager, Enterprise, Braze\"},{\"_id\":\"f73395e3-c488-4e24-a3ed-253406b819c8\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a87cd53d8829\",\"_type\":\"block\",\"children\":[{\"_key\":\"b51750d3c7340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Toby es un profesional de ventas B2B con más de 10 años de experiencia en el mundo de los negocios y casi 4 años en Braze, donde se destaca en la promoción del customer engagement. Con un fuerte enfoque en resultados, combina su experiencia en design thinking, innovación y emprendimiento para impulsar el rendimiento de las ventas. Toby utiliza su comprensión profunda de las necesidades de los clientes para crear soluciones personalizadas que maximizan el compromiso y la lealtad del consumidor, convirtiéndose en un activo valioso en la construcción de relaciones duraderas entre las marcas y sus clientes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Toby\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e01ba68c5639bd4d8a501f049c3356b8320ab7ea-5459x4094-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fox\",\"role\":\"Ejecutivo de Cuentas Enterprise en Braze\"},{\"_id\":\"f7c20984-cefa-4ba1-a1b1-46711e5ada3b\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Roshni\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6fee0fc5a51ac4fce7a88fd567b5f81b6d59c866-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Patel\",\"role\":\"Director of Customer Marketing, Talkspace\"},{\"_id\":\"f7d4e301-b207-43b6-8802-21a084d43965\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-849805\",\"_type\":\"reference\"},\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e4c41090a04c2e5845da495d0388456361344221-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Skinner\",\"role\":\"Head of Strategic Alliances, Acxiom\"},{\"_id\":\"f7fe826b-38cd-4066-aed0-4f0db00f0888\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2d720f533f3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a7e8dab7ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hailey is an \"},{\"_key\":\"914245b7bf6b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Deliverability Consultant\"},{\"_key\":\"0c808dc79201\",\"_type\":\"span\",\"marks\":[],\"text\":\" on the Email Deliverability Services team at Braze. With \"},{\"_key\":\"54e2021657a4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"8 years\"},{\"_key\":\"c5a30652aa03\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the email industry, Hailey brings an approachable style to the technical world of deliverability, helping clients improve open rates and protect their sender reputation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Hailey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22588ad51715bf9763f345b9fbb52ed5d35dd414-1450x1699-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wade\",\"role\":\"Email Deliverability Consultant\"},{\"_id\":\"f81348a0-4954-4e73-bb1f-8efdc2b8057e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-816201\",\"_type\":\"reference\"},\"firstName\":\"Uzair\",\"headshot\":null,\"lastName\":\"Ahmed\",\"role\":\"$38\"},{\"_id\":\"f8fbfa67-cabd-4347-8442-6453f30088ea\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-75043\",\"_type\":\"reference\"},\"firstName\":\"Miguel\",\"headshot\":null,\"lastName\":\"Semprun\",\"role\":\"Global Martech Manager\"},{\"_id\":\"f916eda3-30c8-4951-bf10-9e96bc3df33e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-148265\",\"_type\":\"reference\"},\"firstName\":\"Aitor\",\"headshot\":null,\"lastName\":\"Abonjo\",\"role\":\"Head of CRM\"},{\"_id\":\"f942400d-04ad-4626-a55e-cf12502dba7e\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Haley Trost é gerente sênior de marketing de produtos da Braze e nova-iorquina. Ela trabalha criando novos conteúdos para os canvas e, nos fins de semana, faz caminhadas, esqui e palavras-cruzadas do jornal de domingo.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"Gerente sênior de marketing de produtos, Braze\"},{\"_id\":\"f9500f44-3649-435c-bb97-9ba2c38dcaaa\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Daniele\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-113f75b92b85c006e8bfb84a24df71e7df07f654-2796x2796-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Barracas\",\"role\":\"Senior GTM Enablement Manager\"},{\"_id\":\"f971eef6-8890-4c31-a552-73b9429631b6\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b8ffdb9e9811\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab28d660b4c4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Avant de fonder OfferFit, Victor était responsable des données au sein du Boston Consulting Group. Expert en décisionnel basé sur l’IA, il possède une solide expérience auprès d’entreprises du Fortune 500, notamment dans la personnalisation des offres. Il est titulaire d'un doctorat en mathématiques de l'université Cornell.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Victor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37d3a171888a4bc9977d00f110e2291efea073d3-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kostyuk\",\"role\":\"Responsable de l’ingénierie, de l’IA décisionnelle et de l’apprentissage par renforcement\"},{\"_id\":\"f975af05-77cc-4b63-8f41-e82a4ecfe337\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-28603\",\"_type\":\"reference\"},\"firstName\":\"Jim\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4b929dcdb0e0e6faf7eb692cdadf462d8feef9b5-800x800-png\",\"_type\":\"reference\"},\"crop\":{\"_type\":\"sanity.imageCrop\",\"bottom\":0.08860554231625861,\"left\":0,\"right\":0,\"top\":0},\"hotspot\":{\"_type\":\"sanity.imageHotspot\",\"height\":0.9113944576837414,\"width\":1,\"x\":0.5,\"y\":0.4556972288418707}},\"lastName\":\"Fairweather\",\"role\":\"Head of AI GTM, Google Cloud \"},{\"_id\":\"f99f6d8d-1941-4f43-be29-0b7add72be94\",\"_type\":\"person\",\"bio\":[{\"_key\":\"36c6e8314fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c6e8314fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"엘리야 스티븐스는 Braze의 제품 마케팅 매니저입니다.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elijah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a70a43e6acb397646bb87c3826f2467654a49f3e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stevens\",\"role\":\"Braze의 수석 제품 마케팅 관리자\"},{\"_id\":\"f9ffb0e3-bfef-4563-8196-bac069a48ea5\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"a9ac3592-2f18-4c65-a377-4057165caae5\",\"_type\":\"reference\"},\"firstName\":\"Melissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-02b5ed99823eab3a6e4aed5d7d9be4f04d7f081d-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\" Neikirk\",\"role\":\"Director of Marketing, Remitly\"},{\"_id\":\"fa5bc297-fceb-4d08-a798-425f74b14f28\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c7275f1fc52ef411e1fb91458182b28e59192227-3779x3779-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karvounis\",\"role\":\"Senior Marketing Manager, Intuit TurboTax\"},{\"_id\":\"fa6640e2-2bce-4443-908a-1341857ce25c\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sarah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1ea3ae1bd69da6b994c6e5aaf5fd6e864f163582-1685x1685-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lands Ramrup\",\"role\":\"Senior Manager, Enterprise CRM Strategy \u0026 Personalization, Nestlé Purina PetCare\"},{\"_id\":\"faeb4919-8234-421d-a651-dc175aa1e6e1\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"George\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ce35f4c85a234e539285bb4e179f5eac55559b49-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Khachatryan\",\"role\":\"VP, AI 의사 결정 책임자\"},{\"_id\":\"fc9102b0-146c-4e6f-9a15-5df6c58994ca\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f0ac4667b0f2e55cce99e8c0ec2dbb8e54ab5578-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Reeder\",\"role\":\"Senior Product Manager, The Motley Fool\"},{\"_id\":\"fcc9dca4-3751-446e-b466-8257e523727e\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-481202\",\"_type\":\"reference\"},\"firstName\":\"Cameron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-54491bbc813f4f38371a2400decb50c0492bfdb9-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Davies\",\"role\":\"Chief Data and AI Officer, Yum! Brands\"},{\"_id\":\"fd155f9a-a343-4021-89fb-dd3296b429db\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0585e56ae8c19e2928bc74307873ae901483736c-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\" Luxem\",\"role\":\"Senior Director CRM, Bed Bath \u0026 Beyond\"},{\"_id\":\"fd87c826-b178-42b9-aed9-9968333e17a4\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-277720\",\"_type\":\"reference\"},\"firstName\":\"Seth\",\"headshot\":null,\"lastName\":\"Gourson\",\"role\":\"Marketing Manager\"},{\"_id\":\"fd8fe615-7340-4b56-b909-7cac03ae0859\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d3dbcb2c2e5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3dbcb2c2e5e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze 공동창업자 겸 CTO\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-94868526efbce909b304c607a9c8fc01be9fa3d1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hyman\",\"role\":\"Braze 공동 창업자 겸 CTO\"},{\"_id\":\"fe8d4568-1d21-4862-8941-7f8e757919a3\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6ed25de58ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0762804dcfc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mohamed Mousa is the Chief Marketing Officer at Floward.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"d26385a0-0136-4341-a3a9-934fd89da40b\",\"_type\":\"reference\"},\"firstName\":\"Mohamed\",\"headshot\":null,\"lastName\":\"Mousa\",\"role\":\"Chief Marketing Officer\"},{\"_id\":\"fedc5be9-5d05-4a96-b11d-93caf6eb15bc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"imported-craft-author-1004678\",\"_type\":\"person\",\"bio\":[{\"_key\":\"de22b3e8fec4\",\"_type\":\"block\",\"children\":[{\"_key\":\"de22b3e8fec40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jeriel Ng is a Senior Software Engineer I at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jeriel\",\"headshot\":null,\"lastName\":\"Ng\",\"role\":null},{\"_id\":\"imported-craft-author-1005262\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f9b6c1ad6d66\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9b6c1ad6d660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sahiz Kaur is a Senior Product Marketing Manager at Braze who is passionate about unlocking the potential of data for marketers to build relevant experiences.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sahiz\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d30b3b9d4dfd9824746cc697a88d53468d25030a-626x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Kaur\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-1014086\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b463e81a2b6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b463e81a2b6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lexie Haggerty is a Senior Product Marketing Manager at Braze and JoJo Zieff is a Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lexie Haggerty and JoJo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":null},{\"_id\":\"imported-craft-author-1022\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f792ddb44e10\",\"_type\":\"block\",\"children\":[{\"_key\":\"f792ddb44e100\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin advises enterprise clients and prospects on growth strategies, business case development and offers financial services industry expertise through her prior experiences. She started her career at J.P. Morgan Chase \u0026 Co., where she was responsible for identifying and vetting partnership opportunities for firmwide strategic initiatives and supporting the CIO on technology strategy communications to the investor community.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1a23fe9b1d185d6948a50726392a6048661d8c95-956x954-png\",\"_type\":\"reference\"}},\"lastName\":\"Bankaitis\",\"role\":\"Director of Industry Marketing, Financial Services Lead, Braze\"},{\"_id\":\"imported-craft-author-1026484\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b1cf3a4053d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1cf3a4053d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pooja Raje is a Email Deliverability Principal I at Braze and Dan Stone is a Team Lead, Email Deliverability at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Pooja Raje and Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Stone\",\"role\":null},{\"_id\":\"imported-craft-author-1027791\",\"_type\":\"person\",\"bio\":[{\"_key\":\"291a3752d111\",\"_type\":\"block\",\"children\":[{\"_key\":\"291a3752d1110\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maria Villalba Gomez is the Senior Social Impact Specialist based in New York. In her role, Maria supports the team’s Braze Cares and sustainability initiatives to name a few. Outside of work, you can find Maria on the hunt for the best Greek lemon potatoes and Chicken Tikka Masala in the city, attending live music performances, and staying up-to-date with the latest in pop culture.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Maria Villalba\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e38c6f6704088b63c2a87f1847498f26ab832fe2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gomez\",\"role\":\"Senior Social Impact Specialist\"},{\"_id\":\"imported-craft-author-1054587\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c962b338a3d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c962b338a3d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lydia Vazquez is a Senior Email Deliverability Consultant at Braze, based in Florida. When she’s off the clock, Lydia enjoys coffee, walking, and daydreaming about cooler weather, even in the Sunshine State's constant warmth.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lydia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-083748b17bc47e4e060e866881a618d870512266-904x906-png\",\"_type\":\"reference\"}},\"lastName\":\"Vazquez\",\"role\":\"Senior Email Deliverability Consultant at Braze\"},{\"_id\":\"imported-craft-author-105585\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jennyfer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f02f16814ad4ce55006b83632099697dce7171f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Phan\",\"role\":\"Manager, People Operations\"},{\"_id\":\"imported-craft-author-1068336\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dfe683a2131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe683a2131a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Aparna Prasad is a Senior Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Aparna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cb0a59d337252128d1c81f6823131f95e281bc2-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Prasad\",\"role\":\"Senior Product Marketing Manager at Braze\"},{\"_id\":\"imported-craft-author-1069280\",\"_type\":\"person\",\"bio\":[{\"_key\":\"18db3cfc8fc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"18db3cfc8fc80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alex Rees is a Director, Technology Partnerships at Braze and Ian Abels is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alex Rees and Ian\",\"headshot\":null,\"lastName\":\"Abels\",\"role\":null},{\"_id\":\"imported-craft-author-1088439-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"30e0b49675b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"30e0b49675b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"創業1年目の2015年にマルケトに入社、Marketo Engage製品責任者として日本市場向けに最適化された機能の提案や実装、パートナーソリューションとの連携支援を主に務めた。マーケティングテクノロジーと製品管理の経験を活かし、2020年12月よりBraze株式会社 日本市場プロダクトマネージャーに着任。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"新田\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9b53a42427285cb4f5bc65f6e6c26c2eb5e8061e-1200x1200-png\",\"_type\":\"reference\"}},\"lastName\":\"達也\",\"role\":\"日本市場製品責任者\"},{\"_id\":\"imported-craft-author-1088665-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0f5cda41d679\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f5cda41d6790\",\"_type\":\"span\",\"marks\":[],\"text\":\"新卒にて日本IBM入社。ITアーキテクトやPMとして、金融系の大規模システムの開発や、多業種にわたり、ビッグデータ基盤の移行、ETLシステム構築、マスターデータ管理システム構築を経験。その後AppsFlyerにて、CSMおよびソリューションアーキテクトとして、モバイルアプリのユーザ獲得施策支援や導入・移行のための技術支援を担当。現在Brazeでは、ソリューションアーキテクトとして、Brazeを初めて導入するお客様の技術支援をしております。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1dc5fdc9964\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1dc5fdc99640\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Taguchi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e75f2cf544edcf81dfcde30d8712a0b71c565e89-2731x2730-png\",\"_type\":\"reference\"}},\"lastName\":\"Makoto\",\"role\":\"ソリューションアーキテクト\"},{\"_id\":\"imported-craft-author-1091459-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dc7924f7b859\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc7924f7b8590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"サービスデリバリー部 部長\"},{\"_key\":\"dc7924f7b8591\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n新卒で日本総研に入社し、三井住友銀行の決済システムの運用と保守を担当。その後デジタルマーケティングの業界に転身し、アパレル企業、製品ベンダー、コンサルタントと様々な立場で長年デジタルマーケティングに携わる。2021年2月にBrazeに入社し、Brazeをご契約いただいたユーザ企業様の初期導入支援を担当。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ota\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12400f0dec023a7af17e04ed06400b3f86bb9642-2878x2878-png\",\"_type\":\"reference\"}},\"lastName\":\"Junko\",\"role\":\"サービスデリバリー部 部長\"},{\"_id\":\"imported-craft-author-112478\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Joao\",\"headshot\":null,\"lastName\":\"Gonzaga\",\"role\":\"Senior Director, Industry Consulting, Braze\"},{\"_id\":\"imported-craft-author-1169\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"imported-craft-author-118377\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f3565114d5588bd36878c78734726f06e2640fee-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hernandez\",\"role\":\"Senior Software Engineer at Braze\"},{\"_id\":\"imported-craft-author-121624\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":null,\"lastName\":\"Singh\",\"role\":\"Senior Director, Product Management, Braze\"},{\"_id\":\"imported-craft-author-129845\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60aeb805632d055823afcccc4245e489f4815d44-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lin\",\"role\":\"Associate Product Manager, Braze\"},{\"_id\":\"imported-craft-author-130417\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dave\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9c6cb697d642717ba15f3687f9485a3f180a6adc-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hensley\",\"role\":\"Senior Software Engineer at Braze\"},{\"_id\":\"imported-craft-author-131768\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kirsten\",\"headshot\":null,\"lastName\":\"Damitz\",\"role\":\"Principal Customer Success Manager, Enterprise\"},{\"_id\":\"imported-craft-author-134020\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Will Crocker\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b393dddbd03b4bd3e34a76257fe891185f0709d1-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hay\",\"role\":\"\"},{\"_id\":\"imported-craft-author-136101\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c300351b4dea\",\"_type\":\"block\",\"children\":[{\"_key\":\"c300351b4dea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alex works on the Braze Messaging \u0026 Automation team to make the Canvas front end experience buttery smooth. He's also vegan, and he wasn't going to tell you but it came up organically!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alex\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b1a26a417cb338dfa197bcd592fb677dc54795e9-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Guerra\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-140947\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lindsey Silverman and Marissa\",\"headshot\":null,\"lastName\":\"Lim\",\"role\":\"Lindsey Silverman, Enterprise Customer Success, Braze \u0026 Marissa Lim, Customer Success Manager, APAC, Braze\"},{\"_id\":\"imported-craft-author-141520\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Yasmin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3decd08b5cf6ed3d5e580a3172cf83c084712819-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dick\",\"role\":\"Senior Customer Success Manager, EMEA, Braze\"},{\"_id\":\"imported-craft-author-141629\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Brandon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4eb5a53d9d163149034df91acca81c3fe114b179-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Hughes\",\"role\":\"Product Marketing Manager, Data Sharing \u0026 Integrations, Braze\"},{\"_id\":\"imported-craft-author-144383\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-71762fe27de58ddb063755fa3bb45fcdaa62aa80-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Dinh\",\"role\":\"Lead Product Manager, Braze\"},{\"_id\":\"imported-craft-author-144397\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt D’Abreu and Maciej\",\"headshot\":null,\"lastName\":\"Olko\",\"role\":\"Matt D’Abreu, Solutions Architect, Braze and Maciej Olko, Associate Growth Engineer, Braze\"},{\"_id\":\"imported-craft-author-145078\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maddie Bertschmann and Maggie\",\"headshot\":null,\"lastName\":\"Brennan\",\"role\":\"Maddie Bertschmann, Senior Customer Marketing Manager, Global SMB, Braze and Maggie Brennan, Community Manager, Braze\"},{\"_id\":\"imported-craft-author-147519\",\"_type\":\"person\",\"bio\":[{\"_key\":\"bb9859e0eb10\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb9859e0eb100\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのプロダクトマーケティングマネージャー。平日はCanvasで新しいコンテンツを作り、週末はハイキングやスキーを楽しむニューヨーカー。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ヘイリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"トロスト\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147519-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"773f487e734a\",\"_type\":\"block\",\"children\":[{\"_key\":\"773f487e734a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのプロダクトマーケティングマネージャー。平日はCanvasで新しいコンテンツを作り、週末はハイキングやスキーを楽しむニューヨーカー。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ヘイリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"トロスト\",\"role\":null},{\"_id\":\"imported-craft-author-147522\",\"_type\":\"person\",\"bio\":[{\"_key\":\"628eb69ae63d\",\"_type\":\"block\",\"children\":[{\"_key\":\"628eb69ae63d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"メリーランド州を拠点に活動するコンテンツライター。ライティングをするか、本屋に入り浸るか、という生活を送っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ジョーイ\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8fdd61a1a1e34533604dcc576bb9684973c2d57c-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"ホロウェイ\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147522-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f5bb25b1375e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5bb25b1375e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"メリーランド州を拠点に活動するコンテンツライター。ライティングをするか、本屋に入り浸るか、という生活を送っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ジョーイ\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8fdd61a1a1e34533604dcc576bb9684973c2d57c-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"ホロウェイ\",\"role\":null},{\"_id\":\"imported-craft-author-147524\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ティファニー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60aeb805632d055823afcccc4245e489f4815d44-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"リン\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147524-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ティファニー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60aeb805632d055823afcccc4245e489f4815d44-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"リン\",\"role\":null},{\"_id\":\"imported-craft-author-147596\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72e1ddfad651\",\"_type\":\"block\",\"children\":[{\"_key\":\"72e1ddfad6510\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、元オタク。テクノロジーと人間性の融合に興味がある。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アダム\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"スウィダースキー\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147596-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72a39272eabf\",\"_type\":\"block\",\"children\":[{\"_key\":\"72a39272eabf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、元オタク。テクノロジーと人間性の融合に興味がある。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アダム\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"スウィダースキー\",\"role\":null},{\"_id\":\"imported-craft-author-147599\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c6c0a7b5b436\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6c0a7b5b4360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 業界別ソリューションチーム シニアビジネスコンサルタント。趣味はニューヨークの川沿いのランニングやアーユルヴェーダ医学の研究。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"エミリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cfedd09544b646e2441e731f108d3ca131154276-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"モシェット\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147599-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0aab0a3fe639\",\"_type\":\"block\",\"children\":[{\"_key\":\"0aab0a3fe6390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze 業界別ソリューションチーム シニアビジネスコンサルタント。趣味はニューヨークの川沿いのランニングやアーユルヴェーダ医学の研究。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"エミリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cfedd09544b646e2441e731f108d3ca131154276-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"モシェット\",\"role\":null},{\"_id\":\"imported-craft-author-147601\",\"_type\":\"person\",\"bio\":[{\"_key\":\"24ca744fc9de\",\"_type\":\"block\",\"children\":[{\"_key\":\"24ca744fc9de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ライター兼デジタルストラテジスト。複数のブランドのEメール、ソーシャルメディア、コンテンツマーケティングを担当。6つのモバイルアプリやSNSの立ち上げに携わる。Netflix/Hulu/Amazon Primeのお勧め情報や旅行情報なども発信している。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"メアリー・カール\",\"role\":\"ライター\"},{\"_id\":\"imported-craft-author-147601-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c899988fff1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c899988fff1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ライター兼デジタルストラテジスト。複数のブランドのEメール、ソーシャルメディア、コンテンツマーケティングを担当。6つのモバイルアプリやSNSの立ち上げに携わる。Netflix/Hulu/Amazon Primeのお勧め情報や旅行情報なども発信している。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"メアリー\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"カール\",\"role\":\"ライター\"},{\"_id\":\"imported-craft-author-147603\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f078bd3d56f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f078bd3d56f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeの配信エキスパートチームの一員。靴、イヤリング、枕の収集が趣味で、座右の銘は\\\"too much is never enough....except when it comes to send email \\\"。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"アリソン・グーティー\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147603-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"aa6a54885a72\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa6a54885a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeの配信エキスパートチームの一員。靴、イヤリング、枕の収集が趣味で、座右の銘は\\\"too much is never enough....except when it comes to send email \\\"。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アリソン\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"グーティー\",\"role\":null},{\"_id\":\"imported-craft-author-147605\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c2437c3087d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2437c3087d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのシニアライター。ケーススタディやリテンション戦略などの執筆がメイン。趣味は食べ歩き。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e81ef54f7167d02c2934e5f15e365973f4f3cf2f-702x702-png\",\"_type\":\"reference\"}},\"lastName\":\"マディソン・ガードナー\",\"role\":\"\"},{\"_id\":\"imported-craft-author-147605-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dbbb46b8e317\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbbb46b8e3170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのシニアライター。ケーススタディやリテンション戦略などの執筆がメイン。趣味は食べ歩き。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"マディソン\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e81ef54f7167d02c2934e5f15e365973f4f3cf2f-702x702-png\",\"_type\":\"reference\"}},\"lastName\":\"ガードナー\",\"role\":null},{\"_id\":\"imported-craft-author-147877\",\"_type\":\"person\",\"bio\":[{\"_key\":\"475972c418f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"475972c418f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"David is a product manager based out of NYC, and works to make our Braze SDKs easy to integrate across our growing number of platforms and channels. Outside of work, you can find David answering support emails for his startup, www.nerdydata.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-750086890527e9921cff16221e55ca16e22b9703-1307x1218-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bielik\",\"role\":\"\"},{\"_id\":\"imported-craft-author-149871-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"imported-craft-author-15000\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5bfa11bbd7bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bfa11bbd7bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ashley is a Director of Customer Success in EMEA at Braze. With over 12 years experience at a mix of tech startups and SAAS giants, he’s passionate about driving great outcomes for his customers and team, as well as cooking perfect roast potatoes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2524e6e615594b44fcb88b9ef697fe72bba02bd5-492x498-png\",\"_type\":\"reference\"}},\"lastName\":\"Wilkinson\",\"role\":\"Director, Custom Success - London, Braze\"},{\"_id\":\"imported-craft-author-158685-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sunny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f335707deae4073dd59b54c4aa73b5a27900e66-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Manivannan\",\"role\":null},{\"_id\":\"imported-craft-author-158720-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":null},{\"_id\":\"imported-craft-author-163211\",\"_type\":\"person\",\"bio\":[{\"_key\":\"35a624d3ea94\",\"_type\":\"block\",\"children\":[{\"_key\":\"35a624d3ea940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Japanのグロースエンジニア。Brazeをより身近で親しみやすい製品にし、より多くの人に活用してもらうことをミッションに日々活動中。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Atsushi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a115723263b24f517c14f25ab52505763231b750-720x672-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Yoshinaga\",\"role\":\"Growth Engineer\"},{\"_id\":\"imported-craft-author-163211-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ba42b338ee88\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba42b338ee880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Japanのグロースエンジニア。Brazeをより身近で親しみやすい製品にし、より多くの人に活用してもらうことをミッションに日々活動中。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Atsushi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a115723263b24f517c14f25ab52505763231b750-720x672-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Yoshinaga\",\"role\":\"Growth Engineer\"},{\"_id\":\"imported-craft-author-172083\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ed920043f418\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed920043f4180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is an Associate Product Manager living in San Francisco. In her free time, you can find her practicing her ollies at a skatepark or foraging for sea urchins at Half Moon Bay\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6d8f7c65b5d144b871689a52290f8be4e0a59c55-2285x2019-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fong\",\"role\":\"Associate Product Manager, Braze\"},{\"_id\":\"imported-craft-author-189007\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cad7d2b33b9c3d955887817abc64e6415d0c2513-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Rogers\",\"role\":\"Principal Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-191221\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b60b811d85a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b60b811d85a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"ビル・マグナソンは、Braze社の共同設立者兼CEOです。ビルのテクノロジーへの情熱は、子供の頃から始まりました。休み時間には、外でフリスビーをする代わりに、家の中でコンピューターを使って遊んでいました。以前は、BrazeのCTO（最高技術責任者）として、同社の製品部門とエンジニアリング部門を統括していました。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab8012a059afc65b18318f58302600e665664bad-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"ビル・マグヌソン\",\"role\":\"Braze社の共同設立者兼CEO\"},{\"_id\":\"imported-craft-author-191221-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e390f2fa1b93\",\"_type\":\"block\",\"children\":[{\"_key\":\"e390f2fa1b930\",\"_type\":\"span\",\"marks\":[],\"text\":\"ビル・マグナソンは、Braze社の共同設立者兼CEOです。ビルのテクノロジーへの情熱は、子供の頃から始まりました。休み時間には、外でフリスビーをする代わりに、家の中でコンピューターを使って遊んでいました。以前は、BrazeのCTO（最高技術責任者）として、同社の製品部門とエンジニアリング部門を統括していました。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"ビル\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab8012a059afc65b18318f58302600e665664bad-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"マグヌソン\",\"role\":\"Braze社の共同設立者兼CEO\"},{\"_id\":\"imported-craft-author-192446\",\"_type\":\"person\",\"bio\":[{\"_key\":\"10ee48c9253b\",\"_type\":\"block\",\"children\":[{\"_key\":\"10ee48c9253b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"菊地 真之は、Braze株式会社の代表を務めています。マーケティングの魅力と奥深さに魅了されたMax。そんな彼が興味をもっている次のビジネスは、宇宙関係のビジネスです。いつかは、果てしない可能性をもっている宇宙を使った事業を展開したい、と日々思案中です。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"菊地 Max\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e45006955a852b9fed69d9927bb62ed35ff331a1-292x352-jpg\",\"_type\":\"reference\"}},\"lastName\":\"真之\",\"role\":\"Braze株式会社 代表取締役社長\"},{\"_id\":\"imported-craft-author-192446-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c8b62a8c9019\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8b62a8c90190\",\"_type\":\"span\",\"marks\":[],\"text\":\"菊地 真之は、Braze株式会社の代表を務めています。マーケティングの魅力と奥深さに魅了されたMax。そんな彼が興味をもっている次のビジネスは、宇宙関係のビジネスです。いつかは、果てしない可能性をもっている宇宙を使った事業を展開したい、と日々思案中です。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"菊地 Max\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e45006955a852b9fed69d9927bb62ed35ff331a1-292x352-jpg\",\"_type\":\"reference\"}},\"lastName\":\"真之\",\"role\":\"Braze株式会社 代表取締役社長\"},{\"_id\":\"imported-craft-author-196912\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ian\",\"headshot\":null,\"lastName\":\"Abels\",\"role\":\"Associate Product Manager, Braze\"},{\"_id\":\"imported-craft-author-197785\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Max\",\"headshot\":null,\"lastName\":\"Gurewitz\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-198793\",\"_type\":\"person\",\"bio\":[{\"_key\":\"af462efe765d\",\"_type\":\"block\",\"children\":[{\"_key\":\"af462efe765d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Masayuki Kikuchi is the President and CEO of Braze KK. Max is fascinated by the charm and depth of marketing, and his next business interest is in the space industry. He is always thinking about how to develop a business using the endless possibilities of space.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Max Masayuki \",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e45006955a852b9fed69d9927bb62ed35ff331a1-292x352-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kikuchi\",\"role\":\"President and CEO of Braze KK\"},{\"_id\":\"imported-craft-author-199680\",\"_type\":\"person\",\"bio\":[{\"_key\":\"778f1ebe6f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"778f1ebe6f260\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのマーケター＆ストラテジスト。外資系プラットフォーマー＆日系スタートアップで、事業創造＆マーケ中心に従事後、Brazeへ。顧客＆マーケ起点で夢想するのが大好き。会社や社会、そしてニッポンを変えたい人を、最新テクノロジーで応援したい！と思っています。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b653a43f2f296f7fca7b4d6423e9915a74af802d-2734x2777-jpg\",\"_type\":\"reference\"}},\"lastName\":\"柿野　拓\",\"role\":\"\"},{\"_id\":\"imported-craft-author-199680-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d4961543566a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4961543566a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brazeのマーケター＆ストラテジスト。外資系プラットフォーマー＆日系スタートアップで、事業創造＆マーケ中心に従事後、Brazeへ。顧客＆マーケ起点で夢想するのが大好き。会社や社会、そしてニッポンを変えたい人を、最新テクノロジーで応援したい！と思っています。\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a021a36f24b1ee0993304e9feaba2e471097ec13-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"柿野　拓\",\"role\":null},{\"_id\":\"imported-craft-author-199681\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c93a45a7c75b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c93a45a7c75b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze株式会社マーケティング本部長。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"959a125dfc7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"959a125dfc7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"学びをモットーに、日々チャレンジ。日本一周、世界遺産巡り、MICEビジネス、観光に興味を持っています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a5e186cbf56fbfcf55c829d51829ed8509f73af-2200x2135-jpg\",\"_type\":\"reference\"}},\"lastName\":\"田中　裕一\",\"role\":\"マーケティング本部長\"},{\"_id\":\"imported-craft-author-199681-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f5343913bbe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5343913bbe20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze株式会社マーケティング本部長。\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8c7c6512f8d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c7c6512f8d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"学びをモットーに、日々チャレンジ。日本一周、世界遺産巡り、MICEビジネス、観光に興味を持っています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a5e186cbf56fbfcf55c829d51829ed8509f73af-2200x2135-jpg\",\"_type\":\"reference\"}},\"lastName\":\"田中　裕一\",\"role\":\"マーケティング本部長\"},{\"_id\":\"imported-craft-author-205427\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7011e064f725\",\"_type\":\"block\",\"children\":[{\"_key\":\"7011e064f7250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jamie Doheny is the VP, Technology Services \u0026 Chief of Staff, Engineering, Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jamie\",\"headshot\":null,\"lastName\":\"Doheny\",\"role\":\"VP, Technology Services \u0026 Chief of Staff, Engineering, Braze\"},{\"_id\":\"imported-craft-author-207684\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ジェイミー\",\"headshot\":null,\"lastName\":\"ドヒニー\",\"role\":\"Senior Director, Engineering Operations \u0026 Chief of Staff, Engineering, Braze\"},{\"_id\":\"imported-craft-author-207684-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"ジェイミー\",\"headshot\":null,\"lastName\":\"ドヒニー\",\"role\":\"Senior Director, Engineering Operations \u0026 Chief of Staff, Engineering, Braze\"},{\"_id\":\"imported-craft-author-226297\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"DY\",\"headshot\":null,\"lastName\":\"Lee\",\"role\":\"\"},{\"_id\":\"imported-craft-author-233443\",\"_type\":\"person\",\"bio\":[{\"_key\":\"048ed6372a72\",\"_type\":\"block\",\"children\":[{\"_key\":\"048ed6372a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"アダム・スウィデルスキは、ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、そして元プロのオタクです。テクノロジーと人間性の融合に興味があります。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"アダム・スウィデルスキ\",\"role\":\"\"},{\"_id\":\"imported-craft-author-233443-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"303ec1e58084\",\"_type\":\"block\",\"children\":[{\"_key\":\"303ec1e580840\",\"_type\":\"span\",\"marks\":[],\"text\":\"アダム・スウィデルスキは、ニューヨーク州クィーンズ出身のライター、エディター、ミュージシャン、サーファー、そして元プロのオタクです。テクノロジーと人間性の融合に興味があります。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"アダム\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-62860bca49b13042bbdfdbc55b46685903908231-141x141-png\",\"_type\":\"reference\"}},\"lastName\":\"スウィデルスキ\",\"role\":null},{\"_id\":\"imported-craft-author-238149\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a41cfe1b6f05\",\"_type\":\"block\",\"children\":[{\"_key\":\"a41cfe1b6f050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nazgul Kemelbekは、Brazeのシニア・プロダクト・マーケティング・マネージャーです。仕事以外の時間は、10代の息子の育児と、いくつかの「執筆」プロジェクトで十分な成果を上げられないという不安を克服することに費やしています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nazgul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a868bd911a398ea9b4eb14b8fca0e3be8d7cf086-333x334-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kemelbek\",\"role\":\"\"},{\"_id\":\"imported-craft-author-238149-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1da1c0f4946d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1da1c0f4946d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nazgul Kemelbekは、Brazeのシニア・プロダクト・マーケティング・マネージャーです。仕事以外の時間は、10代の息子の育児と、いくつかの「執筆」プロジェクトで十分な成果を上げられないという不安を克服することに費やしています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nazgul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a868bd911a398ea9b4eb14b8fca0e3be8d7cf086-333x334-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kemelbek\",\"role\":null},{\"_id\":\"imported-craft-author-238220\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cb4cf881e9ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb4cf881e9ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Florence is the co-founder and on the leadership at Elle. When Florence isn’t getting businesses excited about working with Braze, she’s exploring the world, trying new restaurants, diving, doing crossfit, or going on long walks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Florence\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb4fc087668f6f03a1f90e0a6229698f8de10b25-938x938-png\",\"_type\":\"reference\"}},\"lastName\":\"Faber\",\"role\":\"Cofounder and Leadership at Elle@Braze and Account Executive, EMEA, Braze\"},{\"_id\":\"imported-craft-author-243004\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c0ec5e7bf879\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0ec5e7bf8790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Magith Noohukhanは、Brazeのエバンジェリストとして、カスタマーエンゲージメントに関するBrazeのグローバルなビジョンと、ブランドがお客様とより意味のある人間的な会話をするためにBrazeがどのように力を発揮できるかについて語ります。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Magith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f3baeab098b297678780c068dd9e87804a68715-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noohukhan\",\"role\":\"\"},{\"_id\":\"imported-craft-author-257399\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cea8a1688861\",\"_type\":\"block\",\"children\":[{\"_key\":\"cea8a16888610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elaine designs user experiences for the Partnerships and Internal Tools teams at Braze. Outside of work, you can find her biking around Brooklyn and getting a normal amount of excited about compost.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elaine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cee9f9022b6d25c5780d114cdd2238a5072fb3be-1212x1340-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lo\",\"role\":\"Product Designer, Braze\"},{\"_id\":\"imported-craft-author-258324\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Emily Moschet, Brandon Liu, and Neha\",\"headshot\":null,\"lastName\":\"Aletty\",\"role\":\"\"},{\"_id\":\"imported-craft-author-260311\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jeff Stutz, Jay Hahn, and Tony\",\"headshot\":null,\"lastName\":\"Simonutti\",\"role\":\"\"},{\"_id\":\"imported-craft-author-261204\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9950124a3398\",\"_type\":\"block\",\"children\":[{\"_key\":\"9950124a33980\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\"],\"text\":\"Kimberley Godfrey is a UX Designer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kimberley\",\"headshot\":null,\"lastName\":\"Godfrey\",\"role\":\"UX Designer\"},{\"_id\":\"imported-craft-author-268546\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0c605ed10cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c605ed10cef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Uzma Rafiq is a Field Marketing Manager, North at Braze and one of the Cofounders of Muslims@Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Uzma\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a2999e7377f829678d090510b9838ca19d6b625-1230x1230-png\",\"_type\":\"reference\"}},\"lastName\":\"Rafiq\",\"role\":\"\"},{\"_id\":\"imported-craft-author-270322\",\"_type\":\"person\",\"bio\":[{\"_key\":\"34ae74e27a63\",\"_type\":\"block\",\"children\":[{\"_key\":\"34ae74e27a630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jucelle Lim is a Staff Product Designer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jucelle\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-047656934451e31f023f7a8e5284062e2fd744c5-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Lim\",\"role\":\"Staff Product Designer\"},{\"_id\":\"imported-craft-author-270559\",\"_type\":\"person\",\"bio\":[{\"_key\":\"414f31e47c17\",\"_type\":\"block\",\"children\":[{\"_key\":\"414f31e47c170\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク在住のライター兼エディター。Brazeでモバイルマーケティングやカスタマーリテンション、新しいテクノロジーの記事を書いていない時は、第二次大戦に関するWikipediaの記事を読み漁っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"トッド・グレナン\",\"role\":\"\"},{\"_id\":\"imported-craft-author-270559-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d08c30b811ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"d08c30b811ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"ニューヨーク在住のライター兼エディター。Brazeでモバイルマーケティングやカスタマーリテンション、新しいテクノロジーの記事を書いていない時は、第二次大戦に関するWikipediaの記事を読み漁っている。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"トッド\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"グレナン\",\"role\":null},{\"_id\":\"imported-craft-author-279685\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a851ed52c855\",\"_type\":\"block\",\"children\":[{\"_key\":\"a851ed52c8550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tommy DeVoss is a Senior Security Engineer II at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tommy\",\"headshot\":null,\"lastName\":\"DeVoss\",\"role\":\"Senior Security Engineer II, Braze\"},{\"_id\":\"imported-craft-author-282409\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d09a897315d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d09a897315d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michael Ludden is Director of Developer Marketing at Braze, based out of Austin. When he’s not building for developers in his day job, he’s hanging out with his newborn son Liam, his fur buddy Charlie the Golden Retriever, and his lovely wife Tanya. And when he’s not doing those things, he’s probably sleeping.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2f9945ceac78b1795dc489e093682943d179e72e-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ludden\",\"role\":\"Developer Marketing Director, Braze\"},{\"_id\":\"imported-craft-author-295266\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d1362f705b1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1362f705b1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Josh Collins is a Senior Technical Account Manager who works closely with Braze customers to help them achieve their business objectives through technical solutioning. When not in the office, you can find him catching a movie or at the dog park with his pup, Nala!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Josh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bfcf6480bde2c0fbbc9bee26c48aaf8195380fe1-382x470-png\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"Senior Technical Account Manager, Braze\"},{\"_id\":\"imported-craft-author-296595\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a510e16591ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"a510e16591ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sylvia Wampler is an Associate Product Marketing Manager at Braze, based out of Chicago. Outside of work, you can find her going on long runs on the lakefront trail, playing intramural leagues with friends, and drinking overpriced lattes.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sylvia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cff76dd8a084d85bcf8c268113e6732c204d15f4-718x712-png\",\"_type\":\"reference\"}},\"lastName\":\"Wampler\",\"role\":\"Associate Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-29660\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fdb3ab3af855\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdb3ab3af8550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is a Senior Business Consultant on the Industry Solutions team at Braze, a team dedicated to helping our most strategic customers build growth solutions to capture market opportunities and overcome business challenges. While not deep in industry research, you can find Emily running alongside NYC’s rivers and studying the field of Ayurvedic Medicine.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-053047e74304518aac52a744a46a67d6af12fbd1-980x978-png\",\"_type\":\"reference\"}},\"lastName\":\"Moschet\",\"role\":\"Senior Strategic Business Consultant, Industry Solutions, Braze\"},{\"_id\":\"imported-craft-author-300787\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ccca2d608af0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccca2d608af00\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Ashley Baird is a Senior Web Developer of the Web Development team at Braze in New York. She can be found tempting the fate of the die in Dungeons and Dragons or trying to make friends with any animal that comes her way.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03da4becb7a00079a1bbc05fdc99406b61c129e8-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Baird\",\"role\":\"Senior Web Developer\"},{\"_id\":\"imported-craft-author-301501\",\"_type\":\"person\",\"bio\":[{\"_key\":\"93e9347285a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"93e9347285a40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bryan Logan is a Senior Software Engineer at Braze. He works remotely from Plano, TX, sharing his home office with his dog and way too many Rubik's cubes. In addition to spending time with his wife and four kids, he enjoys automating his home so he can live like the Jetson's.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Bryan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6625c2ac98907c5ffda2fb079ec2f91b978ec8a1-1983x1983-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Logan\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-315135\",\"_type\":\"person\",\"bio\":[{\"_key\":\"540de757c068\",\"_type\":\"block\",\"children\":[{\"_key\":\"540de757c0680\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lindsey Silverman is a Senior Creative Strategist at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Lindsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-219c3b318200538bdadf55424154fb680417c212-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Silverman\",\"role\":\"Senior Creative Strategist\"},{\"_id\":\"imported-craft-author-315291\",\"_type\":\"person\",\"bio\":[{\"_key\":\"85dfdba7b9f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"85dfdba7b9f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Parsons is a Senior Software Engineer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":null,\"lastName\":\"Parsons\",\"role\":\"Senior Software Engineer\"},{\"_id\":\"imported-craft-author-316141\",\"_type\":\"person\",\"bio\":[{\"_key\":\"571b8fd02c80\",\"_type\":\"block\",\"children\":[{\"_key\":\"571b8fd02c800\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hal Anil is a Senior Software Engineer, Frontend Infrastructure and Experience Team, at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Hal\",\"headshot\":null,\"lastName\":\"Anil\",\"role\":\"Senior Software Engineer, Frontend Infrastructure and Experience Team, Braze\"},{\"_id\":\"imported-craft-author-322967\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c139dc880f53\",\"_type\":\"block\",\"children\":[{\"_key\":\"c139dc880f530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rod McLeod is the VP of Social Impact at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rod\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44c979272a50de20b6b6dff1e0b204118a3317bb-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McLeod\",\"role\":\"VP of Social Impact\"},{\"_id\":\"imported-craft-author-326275\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shozo\",\"headshot\":null,\"lastName\":\"Kitagawa\",\"role\":\"Alliance Manager\"},{\"_id\":\"imported-craft-author-326275-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shozo\",\"headshot\":null,\"lastName\":\"Kitagawa\",\"role\":\"Alliance Manager\"},{\"_id\":\"imported-craft-author-336141\",\"_type\":\"person\",\"bio\":[{\"_key\":\"63ec953b015a\",\"_type\":\"block\",\"children\":[{\"_key\":\"63ec953b015a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Amy Ellis is a Customer Success Intern at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Amy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-090f1f41a2309692e1accdb3f24f032e43d206ad-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ellis\",\"role\":\"\"},{\"_id\":\"imported-craft-author-336455\",\"_type\":\"person\",\"bio\":[{\"_key\":\"08a5e650092a\",\"_type\":\"block\",\"children\":[{\"_key\":\"08a5e650092a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Derek Schultz is a Manager, Product Engineering at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Derek\",\"headshot\":null,\"lastName\":\"Schultz\",\"role\":\"Manager, Product Engineering\"},{\"_id\":\"imported-craft-author-336488\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3b2cefed9d62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b2cefed9d620\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cristian Munoz is a Customer Success Intern at Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33042bff86b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"33042bff86b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Cristian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c462621b2e7242042cf1bcd928a53ab7ed46247c-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Munoz\",\"role\":\"Customer Success Intern, Braze\"},{\"_id\":\"imported-craft-author-337005\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c4bc8d01c846\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4bc8d01c8460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jon Hecht is a Director, Employer Brand \u0026 Employee Experience at Braze\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-981adbe0a4fcbfe591df3dea3b3eece868056201-934x932-png\",\"_type\":\"reference\"}},\"lastName\":\"Hecht\",\"role\":\"Senior Employer Brand Manager\"},{\"_id\":\"imported-craft-author-349558\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9275c8d33f95\",\"_type\":\"block\",\"children\":[{\"_key\":\"9275c8d33f950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jackie is a Business Strategist and for the last 6 years she's been partnering with Braze's customers solve some of their most challenging problems. Catch her on her bike, reading, or roller dancing around London.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jackie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-13fea94decef5e27a62df3bfb4acb13bf82250da-1440x1582-png\",\"_type\":\"reference\"}},\"lastName\":\"Franklin\",\"role\":\"Senior Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-358153\",\"_type\":\"person\",\"bio\":[{\"_key\":\"324940754fcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"324940754fcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jackie Franklin is a Senior Strategic Business Consultant at Braze and Regan Wilson is a Manager, People Relations at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jackie Franklin and Regan\",\"headshot\":null,\"lastName\":\"Wilson\",\"role\":\"\"},{\"_id\":\"imported-craft-author-360415\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1b2fb00cba08\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b2fb00cba080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lee Upshur is a DEI Manager based in Brooklyn, NY. In addition to advocating for community and safe spaces, she can be found lurking in stairwells with a camera, rewatching the A24 film catalog, and talking to her plant babies.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lee\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd7fe36cdf117ba40e24a0d6d2b91632cbb4d5e8-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Upshur\",\"role\":\"DEI Manager, Braze\"},{\"_id\":\"imported-craft-author-366051\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1dc405322cda\",\"_type\":\"block\",\"children\":[{\"_key\":\"1dc405322cda0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brian Bernstein and Matt DiSipio are Senior Site Reliability Engineers at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brian Bernstein and Matt\",\"headshot\":null,\"lastName\":\"DiSipio\",\"role\":\"\"},{\"_id\":\"imported-craft-author-367734\",\"_type\":\"person\",\"bio\":[{\"_key\":\"21bebc9be6bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"21bebc9be6bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Christine is Director, Marketing Technology for Allergan Data Labs. She's responsible for marketing technology services and solutions that successfully bring the experiments and ideas from Allergan Aesthetics’s inspirational thought leaders to market, driving innovation at enterprise and industry levels for medical aesthetic customers and patients.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Christine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a7f304ef4e5d9fd8fc21ff51065cd673a1599ed-4160x6240-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Li\",\"role\":\"Director, Marketing Technology for Allergan Data Labs\"},{\"_id\":\"imported-craft-author-377356\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3f364834091e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f364834091e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alana Chiusano is an Associate Data Analyst based out of New York. When she isn’t analyzing data, you’ll likely find her playing the piano, reading, or taking her dog Jada for walks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8f937c288f001dbc90a257dffc38c66463e755fa-840x868-png\",\"_type\":\"reference\"}},\"lastName\":\"Chiusano\",\"role\":\"\"},{\"_id\":\"imported-craft-author-400431\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ca454911ec9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca454911ec9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stephanie Wooldridge is an Email Deliverability Consultant based out of Indianapolis. Outside of geeking out about email, you can find her in the garden tending to her plants, reading a new comic book or trying out new macrame designs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Stephanie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4c5e9cb0f8c7fd7dd94c7100cf72a2d2d68e922f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Wooldridge\",\"role\":\"\"},{\"_id\":\"imported-craft-author-404564\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b9911e8f72f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9911e8f72f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ranya Arora is a Strategic Business Consultant II at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ranya\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87551d8c5186bd9d6a30ea40be4d8df471de009d-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Arora\",\"role\":\"Strategic Business Consultant II, Braze\"},{\"_id\":\"imported-craft-author-406503\",\"_type\":\"person\",\"bio\":[{\"_key\":\"36c6e8314fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36c6e8314fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elijah Stevens is a Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elijah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a70a43e6acb397646bb87c3826f2467654a49f3e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stevens\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-428981\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Braze Social Impact\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Team\",\"role\":\"\"},{\"_id\":\"imported-craft-author-434949\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8e4c4c34b600\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e4c4c34b6000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Daniele Di Nunzio is the VP, Sales at Storyly.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Daniele Di\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7f561f245f0d23da7d083043633a45afabe96c9d-3000x3000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nunzio\",\"role\":\"VP, Sales, Storyly\"},{\"_id\":\"imported-craft-author-437065\",\"_type\":\"person\",\"bio\":[{\"_key\":\"012af7628035\",\"_type\":\"block\",\"children\":[{\"_key\":\"012af76280350\",\"_type\":\"span\",\"marks\":[],\"text\":\"Camden Reslink is Senior Software Engineer at Braze and Sarah Wilson is Lead Product Designer at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Camden Reslink and Sarah\",\"headshot\":null,\"lastName\":\"Wilson\",\"role\":\"\"},{\"_id\":\"imported-craft-author-441829\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dc62ce225551\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc62ce2255510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sean is an Editorial Content Writer for Talon.One with a focus on loyalty, omni-channel, and gamification. Sean has written for a diverse range of publications including The Baltimore City Paper, The Awl, and The Comics Journal. He is based in Ireland.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-423f68e6b4900c2843ac5db0e48e8342e4298150-350x352-png\",\"_type\":\"reference\"}},\"lastName\":\"McTiernan\",\"role\":\"Content Writer at Talon.One\"},{\"_id\":\"imported-craft-author-464522\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1b28764b0193\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b28764b01930\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\"],\"text\":\"Linda Nguyen is a \"},{\"_key\":\"1b28764b01931\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\",\"strong\"],\"text\":\"UX Researcher at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Linda\",\"headshot\":null,\"lastName\":\"Nguyen\",\"role\":\"\"},{\"_id\":\"imported-craft-author-470910\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5cebb756e7b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cebb756e7b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jonathan Lou is a Senior Customer Onboarding Manager at Braze. When he's not setting customers up for success by guiding them through the Braze onboarding process, he's enjoying life as an SF Bay Area resident—playing golf and serving as a dog dad to Belle, the most petite corgi you've ever seen.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jonathan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4fca306a53b976fdcd14d6c621cff30d52aa0027-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lou\",\"role\":\"Senior Customer Onboarding Manager I, Scale, Braze\"},{\"_id\":\"imported-craft-author-473666\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Letitiah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a1944882629d9e8778cc3d6d1ff4fb1d7a71641a-579x699-png\",\"_type\":\"reference\"}},\"lastName\":\"Obiri\",\"role\":\"Freelance copywriter at Braze\"},{\"_id\":\"imported-craft-author-481119\",\"_type\":\"person\",\"bio\":[{\"_key\":\"05cbf87be678\",\"_type\":\"block\",\"children\":[{\"_key\":\"05cbf87be6780\",\"_type\":\"span\",\"marks\":[],\"text\":\"In her role as a Community and Advocacy Associate, Emily supports community and customer advocacy initiatives at Braze. A recent transplant from Seattle, she spends her time exploring Manhattan on foot, looking for spots that feel like home.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1eb3bd4eaf474c369bf9ce69e71b67b498067050-1514x1302-png\",\"_type\":\"reference\"}},\"lastName\":\"Calderon\",\"role\":\"Advocacy Specialist\"},{\"_id\":\"imported-craft-author-4996\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9b8c89b6413a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b8c89b6413a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chye, always the explorer, was the first member of the Braze Industry Solutions team member in APAC. An observer of consumer behavior, believer of evolution, and practitioner of connecting the dots. Also an audiophile who’s lost part of her hearing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Yi En\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e9d6cf5eb6b866d55f5beceb05eb7797b7e74b76-1014x1016-png\",\"_type\":\"reference\"}},\"lastName\":\"Chye\",\"role\":\"Senior Strategic Business Consultant, Industry Solutions, Braze\"},{\"_id\":\"imported-craft-author-4998\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0eb095edfa4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0eb095edfa4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chelsea Johnson the Director of People Operations at Braze working with her team to build people programs and processes that support our rapidly growing global workforce. She is a solutionist, a communicator, data nerd, people advocate, and lover of all things arts \u0026 pop culture.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Chelsea\",\"headshot\":null,\"lastName\":\"Johnson\",\"role\":\"Director, People Operations, Braze\"},{\"_id\":\"imported-craft-author-5001\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d608a76a4d54\",\"_type\":\"block\",\"children\":[{\"_key\":\"d608a76a4d540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Laura Naparstek is a Senior Marketing Manager for Global Strategic Accounts based in NYC. Before Braze, Laura spent six years on the research team at Forrester working with business leaders to develop digital customer engagement strategies. When she’s not busy helping brands across industries get the most out of Braze, she’s watching music videos or skiing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Laura\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c828cdfa8f4bc46ca539e1e118457c47659dd9e1-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Naparstek\",\"role\":\"Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-5004\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e7127ceea7a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7127ceea7a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Justin Malandruccolo is a Forward Deployed Software Engineer at Braze who spends his days working on customer-facing engineering resources. Prior to Braze, he has written, maintained and scaled code as an iOS engineer on mobile, tablet, Apple Watch, and TvOS applications.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Justin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4b8ccc5d49e38a1da2bdf14dee0fbafd2e66f6f3-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Malandruccolo\",\"role\":\"Forward Deployed Software Engineer, iOS\"},{\"_id\":\"imported-craft-author-5006\",\"_type\":\"person\",\"bio\":[{\"_key\":\"793dc54437d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"793dc54437d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Julia Lee is the General Manager and VP, Sales, APAC, at Braze. Prior to Braze, she carried regional-lead roles at Sitecore, SAP and Oracle, and has worked in the data \u0026 analytics arena for more than 15 years.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Julia\",\"headshot\":null,\"lastName\":\"Lee\",\"role\":\"General Manager and VP, Sales, APAC, Braze\"},{\"_id\":\"imported-craft-author-5009\",\"_type\":\"person\",\"bio\":[{\"_key\":\"18cb07d9d642\",\"_type\":\"block\",\"children\":[{\"_key\":\"18cb07d9d6420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brendan is a Customer Insights Analyst at Braze. When he isn't crunching numbers, Brendan can be found bouncing around NYC's various cultural milieus, or spending time outside. He eagerly awaits a New York Knicks playoff berth.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brendan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f5d6d7176c81700e04c22d4fe94ad99f009eac49-1799x1799-jpg\",\"_type\":\"reference\"}},\"lastName\":\"O'Connor\",\"role\":\"Customer Insights Analyst, Braze\"},{\"_id\":\"imported-craft-author-5012\",\"_type\":\"person\",\"bio\":[{\"_key\":\"63cbf0aea2a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"63cbf0aea2a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matthew Willett-Jeffries is the AIML team’s Engineering Manager at Braze. When not at work, you will find him at the chess board enjoying a pretentiously small cup of espresso.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-648885c843f4a07bb39e5aabf8f8346d96b99f9a-557x557-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Willet-Jeffries\",\"role\":\"Manager, Product Engineering, Braze\"},{\"_id\":\"imported-craft-author-5015\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9014ea11f451\",\"_type\":\"block\",\"children\":[{\"_key\":\"9014ea11f4510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jazmine Noble oversees strategic solutions alliances at Braze. A Duke grad currently living in Charleston, SC, she loves to listen to Drake, play with her two dogs, and cruise on her Boston Whaler (preferably all at the same time).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jazmine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-864b47b0577b827aa96406f0bc86c340b7425bf4-504x510-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noble\",\"role\":\"Strategic Alliances Development Manager, Braze\"},{\"_id\":\"imported-craft-author-5018\",\"_type\":\"person\",\"bio\":[{\"_key\":\"19c331bd43c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"19c331bd43c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Joey Holloway is a content writer currently based out of Maryland. When he's not writing, he spends far too much time at bookstores.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Joey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1d70f9781dd6e2427e95ffd045d0edac4110d71e-404x384-png\",\"_type\":\"reference\"}},\"lastName\":\"Holloway\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5020\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mike Dulle and Jeff\",\"headshot\":null,\"lastName\":\"Stutz\",\"role\":\"Senior Product Managers, Braze\"},{\"_id\":\"imported-craft-author-5023\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4a219bf05227\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a219bf052270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Haley Trost is a director of Product Marketing at Braze and a new New Yorker. She spends her weekdays creating new Canvas content and her weekends hiking, skiing, and mastering the Sunday crossword.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Haley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d7a6b582558de74489cca3510764978764a6e39a-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trost\",\"role\":\"Director, Product Marketing\"},{\"_id\":\"imported-craft-author-5026\",\"_type\":\"person\",\"bio\":[{\"_key\":\"017317499082\",\"_type\":\"block\",\"children\":[{\"_key\":\"0173174990820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based in London, James joined Braze in February 2019, having previously worked at Bazaarvoice (with Sara Spivey \u0026 Sabhy), Microsoft, Apple, Salesforce/ExactTarget (with Rod Amies), and ROKT\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"James\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0523b70443a4fee66e795107cc3f146a3d89942c-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Herridge-Leng\",\"role\":\"Strategic Account Executive at Braze\"},{\"_id\":\"imported-craft-author-5028\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Boris Revechkis and Ashley\",\"headshot\":null,\"lastName\":\"Christiano\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5031\",\"_type\":\"person\",\"bio\":[{\"_key\":\"668971298357\",\"_type\":\"block\",\"children\":[{\"_key\":\"6689712983570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sunny Manivannan is the VP and GM of Global SMB at Braze, and thoroughly enjoys being a Boston sports fan in New York City. Previously, Sunny served in various marketing and general management roles at Coupa Software (NASDAQ:COUP), and was formerly a management consultant at McKinsey \u0026 Company and an aerospace engineer at General Electric.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sunny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f335707deae4073dd59b54c4aa73b5a27900e66-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Manivannan\",\"role\":\"VP \u0026 GM, Global SMB, Braze\"},{\"_id\":\"imported-craft-author-5033\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Milan\",\"headshot\":null,\"lastName\":\"Mithani\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-5036\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6469be1940fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6469be1940fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Elana is an Integrated Marketing Consultant with 10+ years of experience in developing unique brand partnerships, creating engaging content and spearheading pre + post-Sales project management in the media industry. When she’s taking a break from work you’ll find her daydreaming about travel. Next destination on the list—Namibia.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Elana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a444745194af9d7ce35b2146e45c2fe67c596b1c-852x856-png\",\"_type\":\"reference\"}},\"lastName\":\"Delasos\",\"role\":\"Strategic Brand Partnerships Consultant\"},{\"_id\":\"imported-craft-author-5039\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a96805cef44c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a96805cef44c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ben Kasman is a Product Manager at Braze working on our SDKs team. When he’s not plannings team sprints, you can find him planning his next Chipotle order, or his next running route.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Benjamin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6f8a381327af5811a6d18f7a9f8f063890984c10-996x986-png\",\"_type\":\"reference\"}},\"lastName\":\"Kasman\",\"role\":\"Product Manager, Braze\"},{\"_id\":\"imported-craft-author-5042\",\"_type\":\"person\",\"bio\":[{\"_key\":\"59eefc2bae0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"59eefc2bae0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rebecca is a Business Development Representative at Braze HQ currently quarantined in NYC. When she’s not chatting on Zoom with her team, you can find her running alongside the reservoir in Central Park or watching Clueless for the hundredth time.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rebecca\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8e4b6a95686570cda8890c12a7c4b723352ea496-511x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Okin\",\"role\":\"Business Development Representative, Braze\"},{\"_id\":\"imported-craft-author-5045\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c59de7939e1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c59de7939e1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tommy is focused on customer training and development, working hard to create new ways for Braze customers to learn and grow. When he isn’t building courses and teaching classes, you can find him reading a new fantasy novel or trying out the latest video games.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tommy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2aa44632bc9f9147f40b296bde68900e72f9e574-494x494-png\",\"_type\":\"reference\"}},\"lastName\":\"Thoman\",\"role\":\"Training and Development Specialist, Braze\"},{\"_id\":\"imported-craft-author-5048\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1ee97142fa03\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ee97142fa030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Steven Moy is a hands-on agency CEO and author who has contributed to numerous pieces in The New York Times, Advertising Week, LBB, Glossy, Raconteur and more. For decades, Steven has worked on large-scale digital transformation initiatives for global brands including: McDonald’s, Marvel, Shiseido, Johnson \u0026 Johnson, CVS Health and AT\u0026T. He currently serves as Global CEO of Barbarian, having previously held positions as CTO of global digital agency RGA and CEO of Isobar UK.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-03725e9667aedb90fd5097c0841c164b3ec5fa03-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moy\",\"role\":\"Global CEO, Barbarian\"},{\"_id\":\"imported-craft-author-5051\",\"_type\":\"person\",\"bio\":[{\"_key\":\"26dab0f852b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"26dab0f852b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Daniel works with Customer Success Managers to support clients in achieving their marketing goals. When he’s not helping clients get the most out of Braze, he can be found skiing the slopes of the Sierras or playing pickup basketball.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Daniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa7c0315690a88bede8a6c1813e520934d3c561d-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Eichelberger\",\"role\":\"Customer Success Intern, Braze\"},{\"_id\":\"imported-craft-author-5054\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96b46ef2ebea\",\"_type\":\"block\",\"children\":[{\"_key\":\"96b46ef2ebea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adam Swiderski is a writer, editor, musician, surfer, and recovering professional nerd from Queens, New York. He's interested in the meeting of technology and humanity, and disinterested in zombie apocalypse.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Adam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fea37add9f9cb91b5a928b4a740cda41857dceb3-277x275-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Swiderski\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5057\",\"_type\":\"person\",\"bio\":[{\"_key\":\"728712f93fef\",\"_type\":\"block\",\"children\":[{\"_key\":\"728712f93fef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hadassah works alongside managers in the Customer Success department, supporting them while they support their clients. While not in Google Hangouts or Zoom meetings, she can be found in her kitchen trying a new recipe with her airfryer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Hadassah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8aff2d8a8ab13a7a13ac0948eee5e6817e6a5e61-700x700-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lai\",\"role\":\"Customer Success Intern\"},{\"_id\":\"imported-craft-author-5060\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6582f36b9b6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6582f36b9b6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andy is the Recruiting Coordinator based out of NYC and the Pride@Braze ERG leader. When not busy coordinating interviews, he can be found trying out new restaurants, seeing the latest Broadway show, or seeking out his next weekend getaway.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-438b4733b6804d112aad17cf059f5dfc82f2aa9f-554x554-png\",\"_type\":\"reference\"}},\"lastName\":\"Boyle\",\"role\":\"Recruiting Coordinator, Braze\"},{\"_id\":\"imported-craft-author-5063\",\"_type\":\"person\",\"bio\":[{\"_key\":\"348b3da0cb29\",\"_type\":\"block\",\"children\":[{\"_key\":\"348b3da0cb290\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Hurley is on the product marketing team at Amplitude, where he works alongside digital teams to understand customer behavior and put product intelligence into action.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a13b4748460b883c5a10407e9906b1aea948ba88-684x686-png\",\"_type\":\"reference\"}},\"lastName\":\"Hurley\",\"role\":\"Product Marketing Director, Amplitude\"},{\"_id\":\"imported-craft-author-5066\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Yuna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-adb03912777dad0bf3a60d6ca5d1ad8ed4a80564-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Akazawa\",\"role\":\"Product Designer II, Braze\"},{\"_id\":\"imported-craft-author-5069\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0cc41e5ec0ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cc41e5ec0ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin advises enterprise clients and prospects on growth strategies, business case development and offers financial services industry expertise through her prior experiences. She started her career at J.P. Morgan Chase \u0026 Co., where she was responsible for identifying and vetting partnership opportunities for firmwide strategic initiatives and supporting the CIO on technology strategy communications to the investor community.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-09fea35fa2d0280d8610febd3b73616a17d0c76f-600x600-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bankaitis\",\"role\":\"Director, Strategic Consulting for Financial Services\"},{\"_id\":\"imported-craft-author-5072\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3985ec2daa47\",\"_type\":\"block\",\"children\":[{\"_key\":\"3985ec2daa470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mariam is a Solutions Consultant based out of London. Her diverse background, ranging from banking to technology, has provided her with a versatile skillset and a varied perspective that she leverages to understand the nuances of tech ecosystems and to problem-solve unique client use cases. Her avid curiosity extends to an eclectic mix of hobbies including gaming, theatre, dancing and traveling.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mariam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4781f40e999963d9b6e8f3338c8959bcf00ef805-481x479-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kazmi\",\"role\":\"Solutions Consultant, Braze\"},{\"_id\":\"imported-craft-author-5075\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f2645237f06d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2645237f06d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michael McCarthy is a CEO and Founder of Inkit, a Software as a Service (SaaS) business that connects offline with the digital world. With a strong background in tech, marketing, and finance, he is an expert in automating offline customer communications and empowering teams with essential customer communications data.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ffb3cd7d9db0db93f95002a777de2a17c033afd8-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McCarthy\",\"role\":\"CEO and Founder, Inkit\"},{\"_id\":\"imported-craft-author-5078\",\"_type\":\"person\",\"bio\":[{\"_key\":\"80455d853b2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"80455d853b2c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nick Allen is Founder and CEO of Sunnyside (formerly Cutback Coach), where he’s focused on helping anyone who regularly drinks alcohol build healthier habits around their drinking. He’s a long-time Braze power user with more than 10 years of experience in retention-focused growth, spanning product and marketing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fb341ccd4e8318dc0bb7b6b501768ca69f53b2a4-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Allen\",\"role\":\"Founder and CEO, Sunnyside\"},{\"_id\":\"imported-craft-author-5081\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e5d35339e952\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5d35339e9520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Melissa Nally is a lawyer based in New York City (except that she’s not a regular lawyer, she’s a cool lawyer). She can be found up in the cheap seats at any Broadway theater or on a street corner petting random dogs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Melissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a9039d2e1f41f553e5b55024ebe19434d5429f8d-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nally\",\"role\":\"Corporate Counsel, Braze\"},{\"_id\":\"imported-craft-author-5084\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0bca3ba13c66\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bca3ba13c660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fernandez is a veteran Silicon Valley entrepreneur, with more than 35 years of experience building and leading breakout technology companies. He retired in 2016 from Marketo, where he served as Chairman and CEO since cofounding the company in 2006.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Phil\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-33cff506773432cfa8df764562d99c531d9bb79c-420x420-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Fernandez\",\"role\":\"Member of the Board, Braze\"},{\"_id\":\"imported-craft-author-5087\",\"_type\":\"person\",\"bio\":[{\"_key\":\"025357b4f1dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"025357b4f1dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rebecca honed her marketing skills while working for iHeartMedia, Audible and IBM and later at multiple startups. Today she runs her consulting practice with a focus on helping clients utilize their marketing technology to achieve engagement and retention objectives. She is much nicer than her rescue dog, Laddie.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rebecca\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5c9ebe2647f453c770bcd29a6943d6aa9d5e992b-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Nackson\",\"role\":\"Founder and CEO, Notable Growth\"},{\"_id\":\"imported-craft-author-5090\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4deab5a91a6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4deab5a91a6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Head of Growth Marketing, Minted and Cofounder, Growth Marketing Pro\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mark\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14ec9dd193940ef6232a7aeb0511690dd4e59f23-300x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spera\",\"role\":\"Head of Growth Marketing, Minted and Cofounder, Growth Marketing Pro\"},{\"_id\":\"imported-craft-author-5093\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jesse\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7a91b97467b8bfb11fdeb107d4d209698c9a3496-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hoobler\",\"role\":\"Jesse Hoobler, VP, Global Services and Support, Braze\"},{\"_id\":\"imported-craft-author-5096\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7779720de13d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7779720de13d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kristin is a People Business Partner based out of Braze's NYC headquarters, though you'll currently find her in her Upstate NY cabin as the pandemic stretches on. When she's not working diligently to cultivate a comprehensive, strategic and meaningful employee experience for all Braze employees, she's likely to be belting out a Broadway show tune or daydreaming about her next travel destination.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kristin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3f465d9da26b1e5706ca938d7244a9407175931c-601x601-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tarczynski\",\"role\":\"People Business Partner, Braze\"},{\"_id\":\"imported-craft-author-5099\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4b503b4ae78b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b503b4ae78b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pierre is a marketing technologist with over 8 years of experience in the industry. His experience ranges from working at Fortune 500 companies as a Marketing Technology Product Manager (where he owned the marketing organization’s marketing technology investment, roadmap, and development teams) to working as a Senior Enterprise Solutions Consultant for a market leading marketing technology company.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Pierre\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dde0ca2b88d7634cc35c0dc57f83edb185aae71b-600x598-png\",\"_type\":\"reference\"}},\"lastName\":\"Reymond\",\"role\":\"Senior Solutions Consultant, Braze\"},{\"_id\":\"imported-craft-author-5102\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7a0058b3ee54\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a0058b3ee540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jessica leads our global People Team and is passionate about recruiting, retaining and developing Braze's most valuable asset—our people. She's an avid runner and is always training for her next marathon.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jessica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-738214468a545331d7a99a34ab415b3439d40fca-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bartlett\",\"role\":\"VP, People, Braze\"},{\"_id\":\"imported-craft-author-5105\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72b3223f359f\",\"_type\":\"block\",\"children\":[{\"_key\":\"72b3223f359f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sam is the Manager of Employee Experience and Culture out of the Braze New York office. Her main focus is to enhance company culture through employee engagement and internal programming. When she's not being a total people geek, she's either bingeing bad reality television or trying out a new workout class!\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Samantha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a2a462fd4fd10ed42321a8698d1b47f1ee12e9d-892x896-png\",\"_type\":\"reference\"}},\"lastName\":\"Eisner\",\"role\":\"Manager, Employee Experience and Culture, Braze\"},{\"_id\":\"imported-craft-author-5107\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Johanna\",\"headshot\":null,\"lastName\":\"Lazar\",\"role\":\"Content Marketing Associate, Branch\"},{\"_id\":\"imported-craft-author-5110\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Michail\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae5c95b6c623172014b2ead8928ddd35a4939231-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cheimonas\",\"role\":\"Team Lead, Global Strategic Success at Braze\"},{\"_id\":\"imported-craft-author-5112\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christine\",\"headshot\":null,\"lastName\":\"Kent\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5115\",\"_type\":\"person\",\"bio\":[{\"_key\":\"18325d1e362e\",\"_type\":\"block\",\"children\":[{\"_key\":\"18325d1e362e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kevin Shectman is a Product Marketing Manager based out of our NYC headquarters. When he’s not turning out the latest and greatest updates here at Braze, you’ll find him exploring new restaurants in Manhattan or binge-watching the latest series on Netflix.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4946b1617cda296f79a7f342e2618edcd7397b0b-672x672-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-5118\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ben\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6738a775f13a0d79513f4a730ece7809011e8c31-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hayes\",\"role\":\"Director, Talent Acquisition\"},{\"_id\":\"imported-craft-author-5121\",\"_type\":\"person\",\"bio\":[{\"_key\":\"72050b8375bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"72050b8375bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sean Laude is a Senior Software Engineer at Braze. He really wants to improve your development experience and make your daily interactions with the codebase more joyful. When he is not thinking about generator syntax, you will find him running through the streets of Brooklyn looking for bagels and lox.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4ee5cf007f5f671d941f1a29e21215d11fc541b9-800x800-png\",\"_type\":\"reference\"}},\"lastName\":\"Laude\",\"role\":\"Senior Software Engineer, Braze\"},{\"_id\":\"imported-craft-author-5124\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0c4499c984c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c4499c984c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"When Tyler isn't demonstrating to prospective clients how Braze can solve their problems, he enjoys playing guitar, cooking, and exploring all the nature that the Bay Area has to offer.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tyler\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-11859c17b90d5d949cac7d012de66c57dd76251e-1000x1000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Treser\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-5127\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cf5500ceea56\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf5500ceea560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hannah is a communications manager at Braze. When she's not working on strategic PR and marketing campaigns for Braze, you can find her running half marathons and eating ice cream in NYC.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Hannah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9cf46bfa42024c8afc67b5c8a716d553a0e09bdb-1000x1000-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Blackington\",\"role\":\"Communications Manager\"},{\"_id\":\"imported-craft-author-5130\",\"_type\":\"person\",\"bio\":[{\"_key\":\"812e607cf6ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"812e607cf6ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inkit was founded to make creating and automating direct mail as easy as sending an email. Successful Inkit users include marketing pros, sales reps, customer success teams, and other smart people obsessed with customer happiness and retention.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marianna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c1f960e3b7534b669891185940971d8649f2e8cf-800x802-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Smiyan\",\"role\":\"Contributor, Inkit\"},{\"_id\":\"imported-craft-author-5133\",\"_type\":\"person\",\"bio\":[{\"_key\":\"1e4c94aad644\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e4c94aad6440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Erin is the Communications Coordinator on the Comms team based out of Braze HQ in New York. When she's not working, you can find her studying to become a certified personal trainer or listening to true crime podcasts.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Erin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-130d0fa4f9628c1a4a0c51963bf1dba89bf93ba9-806x794-png\",\"_type\":\"reference\"}},\"lastName\":\"Pricoli\",\"role\":\"Communications Coordinator\"},{\"_id\":\"imported-craft-author-5136\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e09c9ccc6880\",\"_type\":\"block\",\"children\":[{\"_key\":\"e09c9ccc68800\",\"_type\":\"span\",\"marks\":[],\"text\":\"Carolina works closely with Engineering leadership to scale out the rapidly growing Product Engineering teams. She is a yoga teacher in training, essential oils guru, pizza lover, and is often traveling the world volunteering.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Carolina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-864f50c4a04d053ad6c8916fe8e686671b61b926-656x662-png\",\"_type\":\"reference\"}},\"lastName\":\"Lopez\",\"role\":\"Technical Recruiter II\"},{\"_id\":\"imported-craft-author-5139\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Paul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5972e0e179120397cf9cc9f9f6f7c1ce9434f450-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cater\",\"role\":\"Former CRM Tech Lead at The Trainline\"},{\"_id\":\"imported-craft-author-5142\",\"_type\":\"person\",\"bio\":[{\"_key\":\"99ad77b2a4d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"99ad77b2a4d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based in New York City, Sarah loves solving complex design problems for the Braze platform. When she’s not obsessing over user experiences and pixel-perfect designs, you can find her playing acoustic guitar, or taking adventures with her rescue pup.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sarah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aa64efb2a373d6ad19d466489bc6ab9d2784af06-620x618-png\",\"_type\":\"reference\"}},\"lastName\":\"Wilson\",\"role\":\"Senior Product Designer, Braze\"},{\"_id\":\"imported-craft-author-5145\",\"_type\":\"person\",\"bio\":[{\"_key\":\"be915cd9d798\",\"_type\":\"block\",\"children\":[{\"_key\":\"be915cd9d7980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mark is a site reliability engineer from Norwalk, Connecticut. He was born and raised in New York, and will always be a New Yorker at heart. His favorite foods are pizza and a bacon egg and cheese from a nearby deli. He has a passion for maintaining uptime and good performance at scale.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mark\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-edd349ce4fa4f71f3b6a3260baf7e4bdc4ffd590-1960x1962-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Paradiso\",\"role\":\"Site Reliability Engineer, Braze\"},{\"_id\":\"imported-craft-author-5148\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c8777c8793ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8777c8793ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andrew is the Director of Deliverability \u0026 ISP Relations for Braze. Formerly, he served as Director of Global Deliverability for the Salesforce Marketing Cloud and Adobe Campaign. He a former six-year co-chair of M3AAWG, and was previously Executive Director of a consumer anti-spam watchdog group and Director of Internal Operations at the world's first spam blocklist.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f95a03c993b39d56b119d1efd1a70d270090c232-1055x1046-png\",\"_type\":\"reference\"}},\"lastName\":\"Barrett\",\"role\":\"Director, Email Deliverability at Braze\"},{\"_id\":\"imported-craft-author-5151\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b114b532d265\",\"_type\":\"block\",\"children\":[{\"_key\":\"b114b532d2650\",\"_type\":\"span\",\"marks\":[],\"text\":\"David is part of Braze’s growth team in NYC, getting involved with any and all partnership technologies and cross-department initiatives. Despite growing up with the clean, efficient subway systems of Tokyo, he’s come to love the MTA’s 24-hour service, train-car performances, and train-track wildlife.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"David\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb25b4d86447a8ef1a268ce4e7ba5adb037fdd48-492x492-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Willis\",\"role\":\"Technical Program Manager, Braze\"},{\"_id\":\"imported-craft-author-5154\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7dc1b0ae2f53\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc1b0ae2f530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Shezeen is a Customer Success Manager based in NYC, working closely with digital-first brands to up-level their messaging strategy. She loves the Carolina Tar Heels, eating spicy food, and is still looking for the best biscuit in the city.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Shezeen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-695ae248e769b6647f8fbc936ff68b69f83d8364-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ali\",\"role\":\"Customer Success Manager at Braze\"},{\"_id\":\"imported-craft-author-5157\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c496757a4d4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c496757a4d4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Josh is a Business Intelligence Analyst in our NY office. He enjoys enabling growth through data-driven conversations.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Josh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-08f3b647543b418b84750d38146919761be9980d-768x768-png\",\"_type\":\"reference\"}},\"lastName\":\"Baruch\",\"role\":\"Business Intelligence Analyst, Braze\"},{\"_id\":\"imported-craft-author-5159\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8a23311a5deb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a23311a5deb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ritika Puri is an entrepreneur who founded Storyhackers to help companies create awesome educational content. As a blogger, she loves writing about trends in business, internet culture, and marketing and finds inspiration at the intersection of technology, entrepreneurship, and sociology.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ritika\",\"headshot\":null,\"lastName\":\"Puri\",\"role\":\"Cofounder, Storyhackers\"},{\"_id\":\"imported-craft-author-5162\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ed13a6b757c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed13a6b757c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marcus is a Business Intelligence Analyst based in New York who enjoys cooking competitions, dive bars, and doing laundry.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marcus\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00a672208c99126062d1ddd731f732258e20e171-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Carney\",\"role\":\"Business Intelligence Analyst, Braze\"},{\"_id\":\"imported-craft-author-5165\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9b9d5bc81498\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b9d5bc814980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Chino leads the product design and user research teams at Braze. Before joining Braze in 2018, Chino helped build design teams at both large companies and early stage startups. Chino enjoys reading nonfiction books, and drawing diagrams with his two kids.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Chino\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b485a07c645293798a3615bac0100f109c8062a3-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wong\",\"role\":\"Director, Product Design, Braze\"},{\"_id\":\"imported-craft-author-5168\",\"_type\":\"person\",\"bio\":[{\"_key\":\"65fbb7c475f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"65fbb7c475f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Liza Timmins is a Sr. Product Designer for Messaging \u0026 Automation Team at Braze in NYC. She joined Braze in May 2017. She loves discussing product vision and identifying new opportunities through user research.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Liza\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-47d3d6df156a7f2bb5c347071a94e21114eb2c97-690x689-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Timmins\",\"role\":\"Senior Product Designer, Braze\"},{\"_id\":\"imported-craft-author-5171\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e1b21f13fe9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1b21f13fe9b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Paulo is a business administrator and passionate about technology based in São Paulo, Brazil. Leads AMARO's CRM team, a digitally native fashion brand that sells omnichannel on amaro.com and in digitally immersive brick-and-mortar Guide Shops. Outside AMARO, you can find him playing videogames or skydiving.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Paulo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4be5f20a50d90966000b327a51e9075cf15f9315-1299x1300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Siqueira\",\"role\":\"CRM lead, AMARO\"},{\"_id\":\"imported-craft-author-5174\",\"_type\":\"person\",\"bio\":[{\"_key\":\"478ea8f9de82\",\"_type\":\"block\",\"children\":[{\"_key\":\"478ea8f9de820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tiffany works with all of the marketing sub-departments to ensure the success of the marketing initiatives at Braze. When not in the office, you can find her at the movies or staring quizzically at a menu before deciding on the usual—a burger and fries.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tiffany\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee7a167b264e40ca5f2c05ce407dd011840750e3-400x400-png\",\"_type\":\"reference\"}},\"lastName\":\"Duncan\",\"role\":\"Marketing Department Coordinator, Braze\"},{\"_id\":\"imported-craft-author-5176\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Stacey\",\"headshot\":null,\"lastName\":\"Federico\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5179\",\"_type\":\"person\",\"bio\":[{\"_key\":\"af234699b0e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"af234699b0e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marion is the product lead for Braze’s Messaging and Automation vertical. During the weekend, you can find her at the dog park or exploring restaurants in NYC and Jersey City.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marion\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7b79c6eb061f0e88a1feccd8c32a7c82e978be60-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nammack\",\"role\":\"Senior Product Manager, Braze\"},{\"_id\":\"imported-craft-author-5182\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c9ae8e9594db\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9ae8e9594db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Myles Kleeger is the President and Chief Commercial Officer of Braze. He brings 20+ years of experience in the marketing services and marketing technology industries. He focuses on developing and executing the company’s go-to-market strategy as well as managing and scaling a number of departments including Sales, Marketing, Customer Success, Technical Support, Professional Services, and Strategic Partnerships.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Myles\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd3aafe7f50d39a8956619a571fcdf3f5dd416ba-680x680-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kleeger\",\"role\":\"President and Chief Commercial Officer, Braze\"},{\"_id\":\"imported-craft-author-5185\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e28060e3b39d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e28060e3b39d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Alison is a Compliance and Deliverability Enablement Principal II at Braze. A collector of colorful shoes, earrings, and throw pillows, her personal motto is, \\\"too much is never enough....except when it comes to sending email.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Alison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e8c7a1ff362c0ad66899a4be0cc890af8b33fae1-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gootee\",\"role\":\"Compliance and Deliverability Enablement Principal II, Braze\"},{\"_id\":\"imported-craft-author-5188\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ce82dcf74856\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce82dcf748560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Casey’s a writer, musician, and the resident grammarian at Braze. When not obsessing over oxford commas and hyphens, she can be found in her garden tending roses.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Casey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc96fd9cb3ad7e7298c5227458b3e2510b6a881b-2406x2401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dienel\",\"role\":\"Senior Copywriter, Braze\"},{\"_id\":\"imported-craft-author-5188-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2b322b7ff1d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b322b7ff1d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Casey’s a writer, musician, and the resident grammarian at Braze. When not obsessing over oxford commas and hyphens, she can be found in her garden tending roses.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Casey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bc96fd9cb3ad7e7298c5227458b3e2510b6a881b-2406x2401-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dienel\",\"role\":\"Senior Copywriter, Braze\"},{\"_id\":\"imported-craft-author-5191\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7a366265bd2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a366265bd2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gurbir is the product manager for Braze’s Email \u0026 Enterprise vertical. During the weekend, you can find him tinkering with a BBQ smoker to make a perfect smoked brisket. He is also currently looking for a workout regiment that can be done while barbequing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8eb356c66c4041cfa9bc2c87f4e47a86798698ff-552x522-png\",\"_type\":\"reference\"}},\"lastName\":\"Singh\",\"role\":\"Director, Product Management, Braze\"},{\"_id\":\"imported-craft-author-5194\",\"_type\":\"person\",\"bio\":[{\"_key\":\"11ca46183744\",\"_type\":\"block\",\"children\":[{\"_key\":\"11ca461837440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is the Documentation Manager at Braze in NYC. Her previous role in instructional design help her shape documentation into a dynamic learning resource. Emily likes to read, try new baking and cooking recipes, and explore the forests with her husband and dogs near their home.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily Necciai\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-43416321615b3b54707a77593b2a4cf90a354b94-810x810-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayeski\",\"role\":\"Documentation Manager, Braze\"},{\"_id\":\"imported-craft-author-5197\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f8db0e95e695\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8db0e95e6950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sara Spivey is the chief marketing officer at Braze, a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Prior to joining Braze, Sara served as chief marketing officer at Bazaarvoice where she oversaw global marketing programs. She is a graduate of the University of California, Davis, and earned an MBA from The Amos Tuck School of Business Administration at Dartmouth College.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3210d7c32d88484783a53ed895f47052f91beef9-600x600-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Spivey\",\"role\":\"Chief Marketing Officer (CMO), Braze\"},{\"_id\":\"imported-craft-author-5200\",\"_type\":\"person\",\"bio\":[{\"_key\":\"29917848b302\",\"_type\":\"block\",\"children\":[{\"_key\":\"29917848b3020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dan established Braze’s European business in 2016 and is currently the company’s Chief Revenue Officer. Based in London, Dan has over 20 years of experience in Enterprise software and holds a BEng (Hons) in Manufacturing Systems Engineering and Business Studies from Coventry University.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Daniel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-93bdabd3144b1f300a46fa8fec23f13c00f139ea-640x640-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Head\",\"role\":\"Chief Revenue Officer, Braze\"},{\"_id\":\"imported-craft-author-5203\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8ec4ca6fa26b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ec4ca6fa26b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Magith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f3baeab098b297678780c068dd9e87804a68715-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noohukhan\",\"role\":\"Product Evangelist, Braze\"},{\"_id\":\"imported-craft-author-5203-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b88efd13509f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b88efd13509f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As an Evangelist at Braze, Magith Noohukhan addresses the company's global vision for customer engagement and how Braze can help brands feel empowered to create more meaningful, human conversations with their customers.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Magith\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f3baeab098b297678780c068dd9e87804a68715-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Noohukhan\",\"role\":\"Product Evangelist, Braze\"},{\"_id\":\"imported-craft-author-5206\",\"_type\":\"person\",\"bio\":[{\"_key\":\"15976bf14181\",\"_type\":\"block\",\"children\":[{\"_key\":\"15976bf141810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jane is a Business Intelligence Analyst based in NY. When she's not wrangling stats, she's on the hunt for tea flavors she hasn't tried.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jane\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fd109958df0dab2fe5624dabc8d97ee9177f14f6-529x486-png\",\"_type\":\"reference\"}},\"lastName\":\"Doerflinger\",\"role\":\"Business Intelligence Analyst, Braze\"},{\"_id\":\"imported-craft-author-5209\",\"_type\":\"person\",\"bio\":[{\"_key\":\"838f986ee089\",\"_type\":\"block\",\"children\":[{\"_key\":\"838f986ee0890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nazgul Kemelbek is a Senior Product Marketing Manager at Braze. Outside of work, her time is split between parenting her teenage son and overcoming her anxiety of not accomplishing enough with a few “writing” projects.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nazgul\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a868bd911a398ea9b4eb14b8fca0e3be8d7cf086-333x334-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kemelbek\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-5211\",\"_type\":\"person\",\"bio\":[{\"_key\":\"3ae67729bb62\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ae67729bb620\",\"_type\":\"span\",\"marks\":[],\"text\":\"As Customer Onboarding Managers at Braze HQ in NY, Donna and Ben work with new clients on integration and adoption of the Braze platform. When they're not reviewing data models, they can be found in the office contemplating the day's lunch options. Donna is a quintessential Californian who can't live without avocados. Ben is a self-professed Chipotle addict who constantly craves a burrito bowl.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Donna Mulchand and Benjamin\",\"headshot\":null,\"lastName\":\"Kasman\",\"role\":\"Customer Onboarding Managers, Braze\"},{\"_id\":\"imported-craft-author-5214\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Madison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e81ef54f7167d02c2934e5f15e365973f4f3cf2f-702x702-png\",\"_type\":\"reference\"}},\"lastName\":\"Tiemtoré\",\"role\":\"Content Marketing Lead\"},{\"_id\":\"imported-craft-author-521548\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f1cba9eed8de\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1cba9eed8de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Steven is Group Product Manager for the Braze Messaging (Canvas/Campaigns) product areas. He works with Engineers, Designers, and PMs on the team to deliver impactful product enhancements. Outside of work, you can find him going on hikes around the NY area, watching Brooklyn Nets games, or spending time with family and friends.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f21005faa52a59597677622eb4d60d95038ba0a-1429x1429-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Camiña\",\"role\":\"Group Product Manager, Braze\"},{\"_id\":\"imported-craft-author-5216\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nicole Codd and Andy\",\"headshot\":null,\"lastName\":\"Trevino\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5219\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a7987b8e0a69\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7987b8e0a690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Emily is the Customer Advocacy Associate at Braze. She manages the Firebrands program, which consists of our champion users looking to connect and learn from other thought leaders in the industry. Emily graduated from the University of Michigan with a degree in Communication Studies and a certificate in Sales and Marketing through the Ross School of Business.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f4a40f8ea7a2549b4e9633d54f60f9d63308e6fd-537x536-png\",\"_type\":\"reference\"}},\"lastName\":\"Halperin\",\"role\":\"Customer Advocate Associate, Braze\"},{\"_id\":\"imported-craft-author-5222\",\"_type\":\"person\",\"bio\":[{\"_key\":\"86d826c1baf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"86d826c1baf10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jennifer Keck is a copywriter and founder of Keck Marketing. When she isn't writing, you can find her watching B-horror movies or exploring hiking trails in upstate New York.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jennifer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61beec6690a62736692e6a3ada393ab42fc7b1b1-251x251-png\",\"_type\":\"reference\"}},\"lastName\":\"Keck\",\"role\":\"Copywriter\"},{\"_id\":\"imported-craft-author-5225\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7453a2520cd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7453a2520cd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Thies is the CEO and Cofounder of Email on Acid, a pre-deployment Email QA platform that strives to remove the inherent fear of hitting the \\\"Send Button\\\". He’s a passionate and engaging industry leader who lives, breathes, and dreams in email (seriously). John also serves as the CEO of Cause for Awareness, a recently formed non-profit that empowers other non-profit organizations with digital marketing resources. He resides in Denver, Colorado with his wife and son.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-142f8d826d3cac7f7a97ba0bff573b5b5e2364d4-853x853-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Thies\",\"role\":\"CEO and Cofounder at Email on Acid\"},{\"_id\":\"imported-craft-author-5228\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f7deee6e2d53\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7deee6e2d530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Diana Kim is a Senior Product Manager at Braze. She transitioned into product management from growth marketing to challenge herself on building meaningful products that will help marketers build brilliant user experiences. She was formerly the Senior Growth Marketing Manager at Ibotta where she led growing the Ibotta app and changing the way consumers get rewarded for making every day purchases for over 3 years.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Diana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b0a8409fc0fb118c1a6f0cf9d5be5324fe619cf7-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kim\",\"role\":\"Senior Product Manager at Braze\"},{\"_id\":\"imported-craft-author-5231\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dafc7c3c19dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"dafc7c3c19dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Warrick is our VP of Industries and has been a client of Braze for the past 4 years. He has specialized in growth, ecommerce, and retail in emerging markets.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Warrick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d0192d7e4e96d7e85f406589c0c3594d7c1e40bb-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Godfrey\",\"role\":\"VP, Industry Solutions at Braze\"},{\"_id\":\"imported-craft-author-5234\",\"_type\":\"person\",\"bio\":[{\"_key\":\"03ec2d25e2b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"03ec2d25e2b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ashley Christiano is a Principal Customer Marketing Manager, Global SMB based out of Los Angeles. When she’s not helping customers get more out of Braze, she’s probably sorting her books by color, writing horoscopes, or hanging out with her cat Gracie and dog Louise.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a3c717c8622fdac73483738e09a024ff2af7bafd-1020x1020-png\",\"_type\":\"reference\"}},\"lastName\":\"Christiano\",\"role\":\"Principal Customer Marketing Manager, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-5237\",\"_type\":\"person\",\"bio\":[{\"_key\":\"da33f363d32d\",\"_type\":\"block\",\"children\":[{\"_key\":\"da33f363d32d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Grace is a Senior Enterprise Success Manager who joined Braze in March 2018. Grace has spent her career in marketing and advertising, helping brands achieve their marketing goals through the use of technology.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Grace\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5e5a263f25305603f8568d37233cc1e1d64d57f5-796x691-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bacon\",\"role\":\"Senior Customer Success Manager at Braze\"},{\"_id\":\"imported-craft-author-5240\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4d8c6f6876e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d8c6f6876e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matthew Vernhout is a digital messaging industry veteran and Certified International Privacy Professional (Canada) (CIPP/C) with nearly two decades of experience in email marketing. Matthew is 250ok’s Director of Privacy, and he is currently the Vice Chair of the Email Experience Council (eec), after serving for several years as the Chair of their Advocacy Subcommittee. Matthew was recognized as the 2019 eec thought-leader of the year.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matthew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-580607d09adf9b0949869c75b2039839a45c0ca6-825x825-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vernhout\",\"role\":\"Director, Privacy \u0026 Industry Relations at 250ok\"},{\"_id\":\"imported-craft-author-524217\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6f418e31f88f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f418e31f88f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mohammadreza Javanian is an Editorial Content Writer at Talon.One.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mohammadreza\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b98a7a119ba6b2bf0b602a790c7e12820a557e7-752x632-png\",\"_type\":\"reference\"}},\"lastName\":\"Javanian\",\"role\":\"\"},{\"_id\":\"imported-craft-author-5243\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9993de7a1019\",\"_type\":\"block\",\"children\":[{\"_key\":\"9993de7a10190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mike Dulle is the Sr. Product Manager - Data/Analytics at Braze. When not crunching numbers about crunching numbers, you'll find him at impromptu living-room dance parties with his daughter, or re-living his old chef days in his home kitchen.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mike\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f5db1cf41ad22f57f40b034596645483dbc375bc-882x1010-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dulle\",\"role\":\"Sr. Product Manager - Data/Analytics at Braze\"},{\"_id\":\"imported-craft-author-5246\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a90969c33eb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a90969c33eb20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maggie Breeden is a Product Manager at Grindr with a Masters in Public Administration from USC. She is proud that her work allows her to combine her passion for social justice and love of the mobile space to build the best product for its users. She’s biked from SF to LA with AIDS/Lifecycle twice.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Maggie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b02e8cfbfc4bb7b156e42b33737c8eb84c86d6c7-1185x1185-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Breeden\",\"role\":\"Product Manager at Grindr\"},{\"_id\":\"imported-craft-author-5249\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96241bf38bc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"96241bf38bc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jackie and Namkyu are both Solutions Consultants here at Braze. Namkyu works out of our NY office, and Jackie the SF office. When they aren't out meeting with clients they are reminiscing on their former roles as Customer Success Managers at Braze. Namkyu has a love of food and poetry and Jackie can always be found at a yoga studio or cycling.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jackie Franklin \u0026 Namkyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e586805804c7782d7977ec3a76837ecee0cd62bc-666x610-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Solutions Consultants at Braze\"},{\"_id\":\"imported-craft-author-5252\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8ca1cd2530bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ca1cd2530bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michelle has a passion for all things data and is a strong advocate for being data-informed. She works in growth and marketing strategy and enjoys the endless opportunities to continuously learn and drive impact. She loves the tech space for being fast-paced, goal-oriented, and results-driven.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Michelle\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1fb5ab804b20c9164b41c0eb58733ea18d952f35-371x356-png\",\"_type\":\"reference\"}},\"lastName\":\"Huang\",\"role\":\"Email and Messaging Lead at Canva\"},{\"_id\":\"imported-craft-author-5255\",\"_type\":\"person\",\"bio\":[{\"_key\":\"14e9b91f4ab6\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e9b91f4ab60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rachel is a digital transformation evangelist and passionate problem solver who has spent the last 11+ years partnering with some of the biggest retail and consumer goods brands in the world. Rachel loves understanding the ins and outs of a business and uncovering opportunities for brands to transform and drive growth using innovative technology. Outside the office, you can find her hiking with her dog Sox, cycling, and exploring sunny Los Angeles, where she recently moved.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c9f931b0637800ff8bc385003a44c52299644d0c-2207x2336-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Abzug\",\"role\":\"Director of Strategic Business Consulting\"},{\"_id\":\"imported-craft-author-5258\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e843516948bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e843516948bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adam Biehler is Head of Partnerships at mParticle where he leverages his passion for building business and solving problems through consultative sales and partnerships. Previously, Adam acted as Director of Global ISV Strategic Partnerships and Business Development for Mulesoft.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Adam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-22bea0a0940f9937490b880a1c3c0b53dd73641a-432x432-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Biehler\",\"role\":\"VP of Partnerships at mParticle\"},{\"_id\":\"imported-craft-author-5261\",\"_type\":\"person\",\"bio\":[{\"_key\":\"2d5bc9d3dd22\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d5bc9d3dd220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Taylor Gibb is an Enterprise Customer Success Manager on the New York team at Braze. She's a self-proclaimed expert in lifecycle automation, bringing teams together, and making the perfect apple pie.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Taylor\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ba6d827bac9fe858e9595ad5de84412821967691-4057x3773-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gibb\",\"role\":\"Customer Success Manager, Enterprise at Braze\"},{\"_id\":\"imported-craft-author-5264\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c346ebd8f1bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"c346ebd8f1bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ronni is a Senior Recruiter here at Braze hiring for our Go-to-Market teams. When she’s not finding the next best Braze employee, she’s spending time with her cat Macy, dog Eva or discovering a hidden gem amongst the smaller cities of Europe.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ronni Paradiso\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cbcbf261d1717e63b58d71901a29170dc662dfb2-2048x1566-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Johnson\",\"role\":\"Senior Recruiter at Braze\"},{\"_id\":\"imported-craft-author-5267\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ff663af7dbcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff663af7dbcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mitch is an Enterprise Account Executive for Braze, having joined the company in December 2017. Mitch has worked in global software sales since 2005, and loves counseling his clients on industry best practices along with innovative technologies. Prior to Sales, Mitch worked as a sportswriter and announcer in the Denver/Rocky Mountain region after graduating from the University of Colorado at Boulder in 2002 with a degree in Journalism (Broadcast News).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mitch\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e5b291692c18b25fd36baaf4918a5ed8ef60c629-3723x3476-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Schneider\",\"role\":\"Enterprise Account Executive at Braze\"},{\"_id\":\"imported-craft-author-5270\",\"_type\":\"person\",\"bio\":[{\"_key\":\"706358b5cc20\",\"_type\":\"block\",\"children\":[{\"_key\":\"706358b5cc200\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tom Pinckney leads Partnerships and Business Development at Segment, the customer data infrastructure company. Tom is an expert on data management, analytics, and marketing technologies. Tom works closely with Segment’s Technology and Channel Partners that advise, architect, and implement customer data infrastructure. Prior to Segment, Tom held various business development leadership positions at Cloudera and sales leadership roles at Coverity (now Synopsys).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Tom\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b181a5bb031f806e068e557c9c955c70d42f2f8b-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pinckney\",\"role\":\"Head of Business Development and Partnerships at Segment\"},{\"_id\":\"imported-craft-author-5273\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5d835c9fc177\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d835c9fc1770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kathryn is the Product Marketing Manager, Analyst Relations at Braze. When she’s not marketing our product here at Braze HQ, you can catch her grooving around Central Park, crushing a sudoku, or meticulously crafting the perfect piece of avo toast.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kathryn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6a5d4fdedea60e0469adfa379d046000269168d-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harmon\",\"role\":\"Product Marketing Manager, Analyst Relations, Braze\"},{\"_id\":\"imported-craft-author-5276\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cbdd319b4909\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbdd319b49090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brian Wheeler is VP, Product Engineering at Braze. When he’s not busy shaking smartphones in the air, you can find him predicting the winner of House Hunters and not wearing watches because they are bad luck.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-41728486e43dcc35480ab3cf1d6a2ad0e94efc98-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wheeler\",\"role\":\"Senior Director, Engineering at Braze\"},{\"_id\":\"imported-craft-author-5279\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Julian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b92d73c243f8cfecf6b4cb2282da002c9a6b96ab-960x958-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Contreras\",\"role\":\"Android Engineer at Braze\"},{\"_id\":\"imported-craft-author-5282\",\"_type\":\"person\",\"bio\":[{\"_key\":\"53de3a83112d\",\"_type\":\"block\",\"children\":[{\"_key\":\"53de3a83112d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zoë is on the product marketing team specifically overseeing analyst relations and GTM strategy for EMEA. Outside of work Zoë has traveled through over 30 countries seeking adventures such as shark diving in Gansbaai, to uncovering ancient civilizations in Palmyra. When in America, Zoë is a francophile and poodle enthusiast living with her husband and two dogs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Zoë\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6235fcf586497cd4e7c77d3e9b1ec5e755c92a4f-170x170-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lefeuvre\",\"role\":\"Product Marketing Manager at Braze\"},{\"_id\":\"imported-craft-author-5285\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e4ce06e98d6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4ce06e98d6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matt is a software engineer that spends his working hours worrying about what his code will look like in six months, and the rest of his time thinking of which wilderness to explore next.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cb996ba95035cea89d144551cd56fcf6765d3694-300x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hicks\",\"role\":\"Web Developer at Braze\"},{\"_id\":\"imported-craft-author-5288\",\"_type\":\"person\",\"bio\":[{\"_key\":\"34794e4306a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"34794e4306a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zach is a software engineer in New York City. His passions include working out the bugs in big distributed systems then blogging about it, playing electric guitar, and slowly learning the Hungarian language.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Zach\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b69dae7497188c96996a22c31b718658df4029b2-960x960-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McCormick\",\"role\":\"Engineering Manager at Braze\"},{\"_id\":\"imported-craft-author-5291\",\"_type\":\"person\",\"bio\":[{\"_key\":\"612e001bd82d\",\"_type\":\"block\",\"children\":[{\"_key\":\"612e001bd82d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"John Tintle is a Marketing Director at Branch, the global leader in mobile attribution, deep linking, and analytics.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f635f7f1dc300884fe4509f53a439f3b5cbcf5cf-4018x4018-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tintle\",\"role\":\"Marketing Director at Branch\"},{\"_id\":\"imported-craft-author-5294\",\"_type\":\"person\",\"bio\":[{\"_key\":\"aa1d5234c2b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa1d5234c2b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thomas Page McBee’s Lambda award-winning memoir, Man Alive, was named a best book of 2014 by NPR Books, BuzzFeed, Kirkus, and Publisher's Weekly. His “refreshing [and] radical” (The Guardian) second book, Amateur, a reported memoir about learning how to box in order to understand masculinity’s tie to violence, was published in August to wide acclaim. Thomas was the first transgender man to box in Madison Square Garden, a “masculinity expert” for VICE, and the author of the columns “Self-Made Man” for the Rumpus and “The American Man” for Pacific Standard. His current column, \\\"Amateur,\\\" is for Condé Nast's Them. A former senior editor at Quartz, his essays and reportage have appeared in the New York Times, Playboy, and Glamour. He is passionate about gender equality, LGBTQ rights, and the importance of diversity in media, and speaks and teaches about related topics all over the country. He lives in Brooklyn with his wife.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Thomas\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2885eaeaa59a8c58f52c0cef28c7357b9c2d7a0c-199x300-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McBee\",\"role\":\"Journalist and Author\"},{\"_id\":\"imported-craft-author-5297\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d7067c730aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7067c730aba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peter Longofono is a Brooklyn-based writer, editor, and musician. When he isn’t writing copy on customer engagement, brand humanity, and the Braze product suite, you can find him testing new recipes with his sister and tearing up a few Django Reinhardt songs on guitar.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Peter\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8e32137a7ab835a7cc70397bb51fa7fd26031f00-1365x1365-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Longofono\",\"role\":\"Copywriter at Braze\"},{\"_id\":\"imported-craft-author-5300\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8e018a33aca8\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e018a33aca80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Andrew is a People Business Partner based in New York City. At Braze, you can find him advising and coaching Braze team members, and managing strategic HR projects.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9e5986d913252d9999c0dbcd01eb5a56a3a231b4-4441x4219-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tuchfeld\",\"role\":\"People Business Partner at Braze\"},{\"_id\":\"imported-craft-author-5303\",\"_type\":\"person\",\"bio\":[{\"_key\":\"206ca4325f84\",\"_type\":\"block\",\"children\":[{\"_key\":\"206ca4325f840\",\"_type\":\"span\",\"marks\":[],\"text\":\"Anna is a Business Intelligence Analyst at Braze’s NYC headquarters. She doubles as a foodie, poet, Austin Texpat and music enthusiast.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Anna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8ee4814bd25cc956aa1683d8c388bd77828b5b01-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mongillo\",\"role\":\"Business Intelligence Analyst at Braze\"},{\"_id\":\"imported-craft-author-5306\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7c39490dae38\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c39490dae380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jesse Tao runs business intelligence for Braze. When he's not crunching the numbers, you can find him making his own version of Korean fried chicken and cornbread.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jesse\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8b9b3e904af14d4beda4d95593ea33887fc033cb-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tao\",\"role\":\"Director, Data Strategy at Braze\"},{\"_id\":\"imported-craft-author-5308\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4788efc9d00d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4788efc9d00d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With 18+ years of traditional and digital media experience, Sharon has used her influence and know-how to brand and launch numerous campaigns and products. Every other year, she visits Africa to reconnect with Lasayen, an orphaned elephant she adopted. She admits he’s now too big to hug: “He pushes me around!”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sharon\",\"headshot\":null,\"lastName\":\"Harris\",\"role\":\"VP, Alliance Relationships, Google Marketing Platform Alliance, Deloitte Consulting LLP\"},{\"_id\":\"imported-craft-author-5311\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dceff12deee7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dceff12deee70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Susan works across departments to reduce and prevent corporate risk. She’s known for throwing amazing dinner parties.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Susan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fcf7700dc4e0f00ea173e3dd2a0e7eecfe0e0102-680x720-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wiseman\",\"role\":\"SVP, General Counsel, and Corporate Secretary at Braze\"},{\"_id\":\"imported-craft-author-5314\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fa162d695560\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa162d6955600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Georgia Harrison is the Director, Customer Success, EMEA at Braze. When she’s not trying to hack the Braze platform with webhooks, you’ll find her re-watching Eurovision and cuddling her two Burmese cats, Nala and Roo.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Georgia Glanville\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e6509f07a71cba7aff4d9b99c584c1cbd1a85db9-960x960-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harrison\",\"role\":\"Team Lead, Customer Success at Braze\"},{\"_id\":\"imported-craft-author-5317\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b21f1757749e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b21f1757749e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boris manages the AI and machine learning \u0026 Intelligence Suite products of Braze. In his past life as a computational neuroscientist, Boris built interfaces to allow people’s neurons to control virtual reality.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Boris\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-34686873104a48494dbc58baef63812e2017e43e-1008x1008-png\",\"_type\":\"reference\"}},\"lastName\":\"Revechkis\",\"role\":\"Product Manager at Braze\"},{\"_id\":\"imported-craft-author-5320\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d002d9ff318d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d002d9ff318d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jordan Houghton Mace is a New York-based senior customer success manager. When she’s not helping Braze clients strategize long-term retention programs and optimize lifecycle engagement, you can find her hiking, eating queso, or cheering on the Kansas City Chiefs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jordan Houghton\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b373cd61edca840337a136324d4d08f65206d7ee-500x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mace\",\"role\":\"Customer Success Team Lead for Enterprise at Braze\"},{\"_id\":\"imported-craft-author-5323\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f3094f126ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3094f126ada0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jennie Park is a Product Marketing Manager at Braze. When she’s not at Braze HQ, you can find JP in the ceramics studio, zipping around Brooklyn on her souped up road bike, or playing frisbee in the park with her pup, Tali.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jennie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-68987693ea73449d3bc329763fb86bbcc8e6dbc3-5616x3744-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Park\",\"role\":\"Product Marketing Manager at Braze\"},{\"_id\":\"imported-craft-author-5326\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ee3660e69b0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6048215604c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In a world older and more complete than ours they move finished and complete, gifted with extensions of the senses we have lost or never attained, living by voices we shall never hear.”\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":null},{\"_id\":\"imported-craft-author-5326-ja\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"Braze\"},{\"_id\":\"imported-craft-author-5328\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e7ffcb282d7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7ffcb282d7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Swati Teerdhala works in Product Marketing at Braze. In her free time, you can find her writing, reading, or eating her way through NYC.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Swati\",\"headshot\":null,\"lastName\":\"Teerdhala\",\"role\":\"Product Marketing at Braze\"},{\"_id\":\"imported-craft-author-5331\",\"_type\":\"person\",\"bio\":[{\"_key\":\"f2bb9fac2a9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2bb9fac2a9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jane Grenier is the Creative Brand Storyteller at Braze. Prior to joining the company, she led creative operations at Quartz (qz.com, now a division of Tokyo-based Uzabase), working with a team of marketers, technologists, designers and branded-content specialists. In her lengthy publishing career, Jane has served as strategist for custom marketing solutions across mobile, digital, social, and print platforms, primarily at Condé Nast, at both the brand and corporate level. As an adjunct instructor at the NYU School of Professional Studies Center for Publishing master’s program, Jane teaches Introduction to Marketing and Branding. She and her husband, sculptor Jean-Marie Grenier, divide their time between Greenpoint, Brooklyn, and the Ardèche in the south of France.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jane\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0b59886f040c7d87ee9a18279c34624d65075b40-170x170-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grenier\",\"role\":\"Creative Brand Storyteller at Braze\"},{\"_id\":\"imported-craft-author-5334\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e4082c9ffa6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4082c9ffa6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marjorie is a French lawyer and privacy professional based in London. Besides negotiating contracts with Braze customers, she manages the Braze privacy program and legal operations. Marjorie loves cooking, traveling, and spending time with her husband and two sons.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marjorie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-318db64d2457f12e07485e18a242a0598a845b58-500x513-png\",\"_type\":\"reference\"}},\"lastName\":\"Armitage\",\"role\":\"Associate General Counsel and Senior Director, EMEA, at Braze\"},{\"_id\":\"imported-craft-author-5337\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c5e4b66036bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5e4b66036bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lauren Leonardi is a Brooklyn-based writer and internet professional. When she's not writing about mobile marketing, she uses digital marketing to support the growth of local, independently owned businesses. She also writes about global travel through the lens of social, economic, and ecological sustainability.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-37e7d7eee8e1429ed82aa7d809dc32ed8e5d3b69-225x225-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Leonardi\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5340\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4cd1a313c483\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cd1a313c4830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nicolas Berliner is a solutions consultant at Braze. Working from the London office, he helps clients all over Europe with technical and strategic advice. In his free time, he likes traveling to new places, listening to audiobooks and kitesurfing.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Nicolas\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-89601da3c68bd74dc42baeadf67200ce4adbe3e8-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Berliner\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-5343\",\"_type\":\"person\",\"bio\":[{\"_key\":\"cc5f73d5f9ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc5f73d5f9ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lenny Fishler is leading machine learning research at Braze and specializes in client data professional services. He has implemented a variety of data pipelines and algorithms and has architected and implemented Braze's BI stack—and when he's not busy consulting with Braze clients, you can find him mixing the latest deep house tracks.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lenny\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b045f9bfef38cf548261826612c098063235223a-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Fishler\",\"role\":\"Data Strategy Manager at Braze\"},{\"_id\":\"imported-craft-author-5346\",\"_type\":\"person\",\"bio\":[{\"_key\":\"808f5b5ff3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"808f5b5ff3ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bill Magnuson is cofounder and CEO at Braze . Bill's love for technology began when he was a child, where he often spent his recesses inside on the computer instead of playing frisbee outside (his other true passion). He previously served as CTO at Braze, overseeing the company's product and engineering divisions.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Bill\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab8012a059afc65b18318f58302600e665664bad-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Magnuson\",\"role\":\"Cofounder and CEO at Braze\"},{\"_id\":\"imported-craft-author-5348\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9cdb595deda7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cdb595deda70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Author of the new book “Lessons from Mars: How One Global Company Cracked the Code on Higher Performance Collaboration,” Carlos also has an MFA in Acting. He once cross-dressed to play the role of Mother Ginger (all those children under her skirts) in a Cuban-American production of The Nutcracker in Miami.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Carlos\",\"headshot\":null,\"lastName\":\"Valdes-Dapena\",\"role\":\"Author\"},{\"_id\":\"imported-craft-author-5351\",\"_type\":\"person\",\"bio\":[{\"_key\":\"dbb9816fe4dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbb9816fe4dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matt McRoberts oversees all Braze programs related to the company's technology and agency partnerships, among other responsibilities. His passions include wrestling, hip hop, and, of course, classic 1980s coming-of-age film Vision Quest.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f855df3de7f24c9706f21f355181db1b658d8a8d-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McRoberts\",\"role\":\"SVP, Global Alliances at Braze\"},{\"_id\":\"imported-craft-author-5351-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b54169c7fea6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b54169c7fea60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Matt McRoberts oversees all Braze programs related to the company's technology and agency partnerships, among other responsibilities. His passions include wrestling, hip hop, and, of course, classic 1980s coming-of-age film Vision Quest.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f855df3de7f24c9706f21f355181db1b658d8a8d-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"McRoberts\",\"role\":\"SVP, Global Alliances at Braze\"},{\"_id\":\"imported-craft-author-5354\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5f0d7597f1ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f0d7597f1ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dave traverses the globe evangelizing Braze at every stop. Always on the go with his mobile device at arm’s length, Dave's an avid proponent of great engagement marketing on mobile. When not working in the technology world, Dave is a husband and father, Brazilian Jiu-Jitsu practitioner, and Pit Bull rescue advocate.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Dave\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d004e36a5a1e9f5f18975da095b3b2b12c7a6734-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Goldstein\",\"role\":\"Senior Director of Partnerships \u0026 Channel at Braze\"},{\"_id\":\"imported-craft-author-5357\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e7ee5e60acf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7ee5e60acf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Michigan born and raised, Marissa’s a world-traveling, acronym–loving, marketing thought leader with a fondness for figure skating, red wine, and early 90s hip hop.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marissa\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b89720e61aa6a786c1b0c60e70107931387c1a57-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Aydlett\",\"role\":\"SVP of Marketing at Braze\"},{\"_id\":\"imported-craft-author-5360\",\"_type\":\"person\",\"bio\":[{\"_key\":\"bf8c6b7b78a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf8c6b7b78a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kelsey is a writer and editor based in New York. When she's not writing about the latest and greatest in mobile marketing for Braze, you can find her on the hunt for some proper gumbo in NYC.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kelsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3cdf0c2c61ecfd7114e48492f1bb75a9a1ba184a-774x718-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cottingham\",\"role\":\"Editor, Content Marketing at Braze\"},{\"_id\":\"imported-craft-author-5363\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d3dbcb2c2e5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3dbcb2c2e5e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Cofounder and CTO\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Jon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0bd3585b1a63f0f9ca3d25718a6749380551d752-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hyman\",\"role\":\"CTO\"},{\"_id\":\"imported-craft-author-5366\",\"_type\":\"person\",\"bio\":[{\"_key\":\"fabfccf8d547\",\"_type\":\"block\",\"children\":[{\"_key\":\"fabfccf8d5470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Todd Grennan is a New York-based writer and editor. When he's not writing about mobile marketing, customer retention and emerging technologies for Braze, you can find him trying to read his way through every Wikipedia article related to World War II.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Todd\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7169cec744775a452979e476154dc3ee2dcf9fc1-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Grennan\",\"role\":\"Content Production Principal, Content Marketing at Braze\"},{\"_id\":\"imported-craft-author-5369\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9ba0b97027db\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ba0b97027db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When he’s not leading the Braze product management team, you can find Kevin playing guitar, hating on Snapchat, and watching every nature documentary known to man.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f1fefd9d8bc2cc9f1f2ccb0f55f7fe6c3eb18653-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Chief Product Officer\"},{\"_id\":\"imported-craft-author-5372\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ae60e9231302\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae60e92313020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Namkyu Oh is a Solutions Consultant at Braze. When he’s not working with brands on strategizing customer engagement or implementing our products, you can find him writing poems and learning how to cook his grandmother’s favorites.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Namkyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bfa64cd25812cc2ede9a1657006cc9952e95ca97-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Oh\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-5375\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0388e558fe6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0388e558fe6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5375-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"01e51156c58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"01e51156c58d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mary Kearl is a writer and digital strategist, who has led email, social media, and content marketing for several brands. She has helped launch six mobile apps and one niche social network and is always up for a good Netflix/Hulu/Amazon Prime binge recommendation or travel tip\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Mary\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9747875c949c1a2e45958b54cc642051e457f5cf-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kearl\",\"role\":\"Writer\"},{\"_id\":\"imported-craft-author-5378\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a27dc5ba8904\",\"_type\":\"block\",\"children\":[{\"_key\":\"a27dc5ba89040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jena Donlin leads product marketing at Braze. She likes understanding how technologies work and the impact they have. Outside the office, you can find her running, cycling, and reading the latest #brazebooks book club selection.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jena\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6c8082e7de549fceae5a2d85f2aced3557774870-250x250-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Donlin\",\"role\":\"Product Marketing Director at Braze\"},{\"_id\":\"imported-craft-author-613288\",\"_type\":\"person\",\"bio\":[{\"_key\":\"b24cd38f10cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b24cd38f10cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jojo Zieff is a Product Marketing Manager, newly based out of San Francisco. When he's not preaching about Canvas Flow, you can find him running through Golden Gate Park or supporting his beloved Boston sports teams.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jojo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-61c84d4d4023c37e22ec12225b6336e9de039ab1-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zieff\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-617806\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chris\",\"headshot\":null,\"lastName\":\"Haines\",\"role\":\"Senior Software Engineer, Platforms \u0026 Channels, Braze\"},{\"_id\":\"imported-craft-author-62122\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mark\",\"headshot\":null,\"lastName\":\"Ghermezian\",\"role\":\"\"},{\"_id\":\"imported-craft-author-62166\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"\",\"headshot\":null,\"lastName\":\"PRNewswire\",\"role\":\"\"},{\"_id\":\"imported-craft-author-62168\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"PR\",\"headshot\":null,\"lastName\":\"Newswire\",\"role\":\"\"},{\"_id\":\"imported-craft-author-623398\",\"_type\":\"person\",\"bio\":[{\"_key\":\"259f01a4cea7\",\"_type\":\"block\",\"children\":[{\"_key\":\"259f01a4cea70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inayah Lakhani is the Manager of the Certification Program at Braze, where she works with the Braze Learning team to create impactful learning experiences for partners and customers. She’s often found thinking about certifications, coffee and cats- and of course, her next alliteration.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Inayah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a4f845301304403cf6992baecf67b1d95105302b-642x656-png\",\"_type\":\"reference\"}},\"lastName\":\"Lakhani\",\"role\":\"\"},{\"_id\":\"imported-craft-author-63927\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d7ac93ee4e69\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7ac93ee4e690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nick Robin is a product manager at Braze working on our SMS/MMS team. He's focused on creating brilliant text based messaging experiences for our customers across expanding marketing channels. When he's not writing user stories and QA-ing new features, you can find him teaching his old dog new tricks (literally—he can shut off a light now).\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-951262f6ce828a62d22bbd038b959b15e03c6109-504x508-png\",\"_type\":\"reference\"}},\"lastName\":\"Robin\",\"role\":\"Director, Product Management, Braze\"},{\"_id\":\"imported-craft-author-657672\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8738596c0138\",\"_type\":\"block\",\"children\":[{\"_key\":\"8738596c01380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Colleen Woodford is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Colleen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f8a671167862e5ebbcff10bcd9d419b7f32eeae-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Woodford\",\"role\":\"Senior Product Manager\"},{\"_id\":\"imported-craft-author-661210\",\"_type\":\"person\",\"bio\":[{\"_key\":\"affd4429e5dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"affd4429e5dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dan Stone is an Email Deliverability Principal based out of the UK. With 15 years of email experience, including ten years as an email marketer, he leverages his blend of marketing and deliverability expertise to help marketers get the best from their email programs.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-560662f0d6eaa69bf3b97b6d7115f1a0d53150f9-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stone\",\"role\":\"Team Lead, Email Deliverability\"},{\"_id\":\"imported-craft-author-668298\",\"_type\":\"person\",\"bio\":[{\"_key\":\"8b0b7dc58ffd\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b0b7dc58ffd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sharon Panelo is a Senior Director, Strategic Consulting at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sharon\",\"headshot\":null,\"lastName\":\"Panelo\",\"role\":\"\"},{\"_id\":\"imported-craft-author-671390\",\"_type\":\"person\",\"bio\":[{\"_key\":\"5c3512bc0202\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c3512bc02020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Katy Yuan is a Product Marketer at Census, a data activation and Reverse ETL platform. She's worked at both large and small SaaS companies over the past 8 years, and is passionate about helping businesses do more with their data.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Katy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7e59b9208f32a929afe06546ad087972852131fb-1074x1072-png\",\"_type\":\"reference\"}},\"lastName\":\"Yuan\",\"role\":\"Product Marketing Manager, Census\"},{\"_id\":\"imported-craft-author-677855\",\"_type\":\"person\",\"bio\":[{\"_key\":\"0a2082ef75d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a2082ef75d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Shannon Cook is the Director of New Channel Activation at Movable Ink, a content generation SaaS company that works with enterprise-level brands to bolster their email and mobile marketing efforts. Often described as \\\"the cup of coffee I didn't have yet, but no longer need,\\\" her optimistic problem-solving approach powers enablement and training activities across new channels, such as push, in-app, and SMS. Shannon also owns the GTM strategy for new channels at Movable Ink.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Shannon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1a0e0909c676e5d82aef9aca14c8c3d108f52635-528x532-png\",\"_type\":\"reference\"}},\"lastName\":\"Cook\",\"role\":\"Director of New Channel Activation, Movable Ink\"},{\"_id\":\"imported-craft-author-691185\",\"_type\":\"person\",\"bio\":[{\"_key\":\"53e0d67057b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"53e0d67057b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Blair Pettit is the Corporate Social Responsibility Lead based in Austin, TX. Outside of leading our product/cash grant strategies and employee volunteerism, Blair can be found snuggling with her 90 lb fur baby (Millie the Great Dane), trying to win the next OrangeTheory fitness challenge, or working her way through all the seasons of Survivor.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Blair\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-08425f46ef96d57c8bb8b90f8be85270b3ef7be3-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Pettit\",\"role\":\"Corporate Social Responsibility Lead, Braze\"},{\"_id\":\"imported-craft-author-700909\",\"_type\":\"person\",\"bio\":[{\"_key\":\"795e490c0b83\",\"_type\":\"block\",\"children\":[{\"_key\":\"795e490c0b830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neeraj Thakrar is a Customer Success Manager for our Global Strategic Clients based out of London. Outside of his day-to-day, Neeraj is his team's personal film and tv recommendation machine. Some say he’s watched everything under the sun, and some say he just copies reviews from the internet! He’s currently mourning the ending of Succession, by watching endless youtube videos about it.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Neeraj\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6ef01b25e7169f5e49ac0a89789d8bac93eac5a-926x928-png\",\"_type\":\"reference\"}},\"lastName\":\"Thakrar\",\"role\":\"\"},{\"_id\":\"imported-craft-author-710701\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Edwin Amador Artiles, Colleen Kerr, Jen McNamee, Alex\",\"headshot\":null,\"lastName\":\"Rees\",\"role\":\"\"},{\"_id\":\"imported-craft-author-711133\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6d897c1c7831\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d897c1c78310\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ajay Phatak is a Senior Analytics Consultant at Braze. Ajay brings a cross-functional approach to data consulting. Coming from a Data Science background in the gaming industry, Ajay is always looking for ways to connect the dots between the latest Data Science advances and everyday practical use cases. In his free time, Ajay enjoys ballroom dancing and playing various musical instruments.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ajay\",\"headshot\":null,\"lastName\":\"Phatak\",\"role\":\"Senior Analytics Consultant, Braze\"},{\"_id\":\"imported-craft-author-726415\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4f70b77ff1cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f70b77ff1cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As part of his work at Braze, Dave Favicchio supports some of the most significant global accounts out there. Before joining Braze, Dave was employed by a Braze customer and worked on product and growth initiatives.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Dave\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d3f93c8d1c2879269aff8974a76cf65b8815e816-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Favicchio\",\"role\":\"Lead Solutions Consultant, GSA, Braze\"},{\"_id\":\"imported-craft-author-72657\",\"_type\":\"person\",\"bio\":[{\"_key\":\"029c7f1c73ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"029c7f1c73ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Julia Weinstock is a Customer Success Manager based out of the NYC office. When she's not helping her customers get the most out of Braze, you can find her restaurant hopping (and taking fire food pics) across NYC or getting involved in the latest fitness trend.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Julia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6ec5568f06d7eee2d0c16398261c7458391f66af-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Weinstock\",\"role\":\"Senior Customer Success Manager, Commercial, Braze\"},{\"_id\":\"imported-craft-author-74757\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d5dc7204df22\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5dc7204df220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sofia Linse is a Senior UX Researcher based out of our NYC headquarters. When she’s not digging into customer needs and problems, you can find her hunting out the next Asian restaurant to add to her favorites list or debating which park has the prettiest view of the New York skyline.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sofia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d079931cf3d759a4bd8eed106193a35ac65fd952-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Linse\",\"role\":\"Senior UX Researcher, Braze\"},{\"_id\":\"imported-craft-author-74830\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tom\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-579527c49873cd11af29d8423dec4b3760d162fb-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kelly\",\"role\":\"Senior Technical Account Manager, EMEA at Braze\"},{\"_id\":\"imported-craft-author-752731\",\"_type\":\"person\",\"bio\":[{\"_key\":\"845b054347e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"845b054347e60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ian Abels, Product Manager, Braze\"},{\"_key\":\"845b054347e61\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\n\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32b0955c5f6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"32b0955c5f6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ian brings a pragmatic approach to product development. He comes from an engineering background and has helped to onboard a number of the largest Braze customers. In his spare time, Ian enjoys reading and playing music.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84abbf8d36ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"84abbf8d36ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Donnie Kendall, Sr. Software Engineer, Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4de6308b8166\",\"_type\":\"block\",\"children\":[{\"_key\":\"4de6308b81660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Donnie has over a decade of experience building highly-scalable software, both in the cloud and on-prem. Outside of work, Donnie enjoys being a father, traveling, and playing the sax.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Ian Abels and Donnie\",\"headshot\":null,\"lastName\":\"Kendall\",\"role\":\"\"},{\"_id\":\"imported-craft-author-75591\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Team Braze and Team\",\"headshot\":null,\"lastName\":\"Tealium\",\"role\":\"\"},{\"_id\":\"imported-craft-author-76127\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0f675ed62a0c5c9663fe31202ba3f06e822c1fff-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Miller\",\"role\":\"Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-764996\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7acfc7ed8552\",\"_type\":\"block\",\"children\":[{\"_key\":\"7acfc7ed85520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Esther is an Email Deliverability Principal at Braze, based out of Atlanta. She enjoys figuring out the favorite foods of her puppy Nanamo, obsessively studying restaurant menus, and fiscal responsibility.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Esther\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-691dc97a5a6ba52c157d98a4d9dfbce8e261d151-792x770-png\",\"_type\":\"reference\"}},\"lastName\":\"Perez\",\"role\":\"Email Deliverability Principal, Braze\"},{\"_id\":\"imported-craft-author-766652\",\"_type\":\"person\",\"bio\":[{\"_key\":\"eb76ca08e6d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb76ca08e6d20\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Katharina Hassemer is Head of Marketing at \"},{\"_key\":\"eb76ca08e6d21\",\"_type\":\"span\",\"marks\":[\"1a25ea5ebcf3\",\"em\"],\"text\":\"optilyz\"},{\"_key\":\"eb76ca08e6d22\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", Europe's leading direct mail automation software. In 2021, she took upon the role of Climate Officer, being in charge of measuring, offsetting, and reducing the companies' CO2 footprint.\"}],\"markDefs\":[{\"_key\":\"1a25ea5ebcf3\",\"_type\":\"link\",\"href\":\"https://optilyz.com/\"}],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Katharina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e83213ae8c1e02b1d73284c25507f5e90dd54db-1052x1052-png\",\"_type\":\"reference\"}},\"lastName\":\"Hassemer\",\"role\":\"Head of Marketing at optilyz\"},{\"_id\":\"imported-craft-author-782650\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"L'équipe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-996fade8959b68154f6f6557bc3b643f2a9e241d-641x641-png\",\"_type\":\"reference\"}},\"lastName\":\"Braze\",\"role\":\"\"},{\"_id\":\"imported-craft-author-79345\",\"_type\":\"person\",\"bio\":[{\"_key\":\"6a80194408fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a80194408fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Molly Lisenco is the VP, Global Technical Support at Braze. When she's not working with her team to help troubleshoot technical issues, you can find her diving head first down the rabbit hole into true crime podcasts, tending to her ever-growing garden, or doing comedy.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Molly\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6504ae30b9dc74a31ed4532599943330c0843a03-582x514-png\",\"_type\":\"reference\"}},\"lastName\":\"Lisenco\",\"role\":\"VP, Global Technical Support, Braze\"},{\"_id\":\"imported-craft-author-806882\",\"_type\":\"person\",\"bio\":[{\"_key\":\"eeb9b89680cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeb9b89680cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kent McGovern is an Email Deliverability Principal here at Braze, where he helps senders get the most from their email marketing by advising them on email deliverability best practices, authentication, legislation, and ISP mediation.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Kent\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a316fa12ea069e74f1f6fe12151a3b185a1596cd-660x676-png\",\"_type\":\"reference\"}},\"lastName\":\"McGovern\",\"role\":\"Email Deliverability Principal, Braze\"},{\"_id\":\"imported-craft-author-813516\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley Baird and Caitlyn\",\"headshot\":null,\"lastName\":\"Grundy\",\"role\":\"\"},{\"_id\":\"imported-craft-author-816832\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ed3556967b6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed3556967b6e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"アクセンチュアを経て、2022年5月にBraze入社。ストラテジックビジネスコンサルタントとして、お客様の成功とBrazeの成長を楽しみに働いています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"佐藤\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f36b2d6369331b9545ed6e42a5a6c24e4d2471be-1063x1064-jpg\",\"_type\":\"reference\"}},\"lastName\":\"洋介\",\"role\":\"Braze ストラテジー＆オペレーション本部\"},{\"_id\":\"imported-craft-author-816832-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"a7eaecb699b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7eaecb699b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"アクセンチュアを経て、2022年5月にBraze入社。ストラテジックビジネスコンサルタントとして、お客様の成功とBrazeの成長を楽しみに働いています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"佐藤\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f36b2d6369331b9545ed6e42a5a6c24e4d2471be-1063x1064-jpg\",\"_type\":\"reference\"}},\"lastName\":\"洋介\",\"role\":\"Braze ストラテジー＆オペレーション本部\"},{\"_id\":\"imported-craft-author-819962\",\"_type\":\"person\",\"bio\":[{\"_key\":\"89c2c01d4548\",\"_type\":\"block\",\"children\":[{\"_key\":\"89c2c01d45480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zak Rittenhouse is an experienced LearnOps leader at Braze, with over ten years of experience in the Learning and Development field. He is passionate about Marvel movies, comic books, and video games, which often become sources of inspiration for his work.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Zak\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4709457e9ce51dc9087d86a3e2159857b945cf89-958x1054-png\",\"_type\":\"reference\"}},\"lastName\":\"Rittenhouse\",\"role\":\"Talent Development Operations Manager, Vice President Pride @ Braze\"},{\"_id\":\"imported-craft-author-820809\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Simone\",\"headshot\":null,\"lastName\":\"Illsley\",\"role\":\"\"},{\"_id\":\"imported-craft-author-852444\",\"_type\":\"person\",\"bio\":[{\"_key\":\"e6c553515290\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6c5535152900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Colleen Kerr is a Senior Product Manager for data products, based out of Braze headquarters in NYC. Outside of work, she’s often exploring her neighborhood and listening to a podcast, or occasionally escaping the city to go skiing or hiking on weekends.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Colleen\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bebb1825dec339b8b446a98ffabdebbf3d367c91-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Kerr\",\"role\":\"Senior Product Manager, Braze\"},{\"_id\":\"imported-craft-author-87433\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"PJ\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fe70e78729b370ea479b2d9740678fb595685752-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bruno\",\"role\":\"Director, Customer Education, Braze\"},{\"_id\":\"imported-craft-author-90700\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sami\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-995dd2d1fe35a6a899ae22ceb411f965e4b8793a-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Hamdan\",\"role\":\"Support Engagement Lead, Braze\"},{\"_id\":\"imported-craft-author-914627\",\"_type\":\"person\",\"bio\":[{\"_key\":\"7560a36d8e96\",\"_type\":\"block\",\"children\":[{\"_key\":\"7560a36d8e960\",\"_type\":\"span\",\"marks\":[\"em\",\"strong\"],\"text\":\"Denise Balbin, Senior Partner Marketing Manager, Heap\"},{\"_key\":\"7560a36d8e961\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" is a seasoned B2B partner marketing expert with over a decade of experience cultivating collaborative partnerships through a customer-centric marketing strategy.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Denise\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-533c71ad0d8286ff70793ac872780f7a626838da-902x880-png\",\"_type\":\"reference\"}},\"lastName\":\"Balbin\",\"role\":\"Senior Partner Marketing Manager, Heap\"},{\"_id\":\"imported-craft-author-917074\",\"_type\":\"person\",\"bio\":[{\"_key\":\"9962fd03898e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9962fd03898e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lizzy is a Senior Product Manager based in New York. A former community manager and journalist, when she's not working you can probably find her checking out different yoga studios or traveling around the world.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lizzy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7358508ee4ecb4cda8baf6d04ae99c58173e58c2-849x847-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Kim\",\"role\":\"Senior Product Manager, Braze\"},{\"_id\":\"imported-craft-author-917173\",\"_type\":\"person\",\"bio\":[{\"_key\":\"c44ff42ef6ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"c44ff42ef6ca0\",\"_type\":\"span\",\"marks\":[\"strong\",\"strong\"],\"text\":\"Lexie Haggerty is a Senior Product Marketing Manager at Braze and Ian Abels is a Senior Product Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lexie Haggerty and Ian\",\"headshot\":null,\"lastName\":\"Abels\",\"role\":\"\"},{\"_id\":\"imported-craft-author-918404\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4ee87bda9b67\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ee87bda9b670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gurbir Sukhija, is the VP, Product Management at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Gurbir\",\"headshot\":null,\"lastName\":\"Sukhija\",\"role\":\"VP, Product Management\"},{\"_id\":\"imported-craft-author-922710\",\"_type\":\"person\",\"bio\":[{\"_key\":\"ba0d220153f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba0d220153f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ishan is a Senior Strategic Business Consultant, passionate about creating meaningful connections with people. In his free time, he’s exploring a new country, geeking out over aviation trends, or practicing yoga.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Ishan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-053556b77f0e25daef8c306ae1005bcd28c79b18-696x854-png\",\"_type\":\"reference\"}},\"lastName\":\"Sharma\",\"role\":\"Senior Creative Strategist, Braze\"},{\"_id\":\"imported-craft-author-934885\",\"_type\":\"person\",\"bio\":[{\"_key\":\"74d3050eed37\",\"_type\":\"block\",\"children\":[{\"_key\":\"74d3050eed370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brandon Liu is an Senior Strategic Business Consultant on the Braze Strategic Consulting team based out of NYC. When not helping brands with their customer engagement strategies, you can find him exploring art galleries around the city while listening to K-pop.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brandon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6f2c8a1f71bbbf9c438da9fd7949c460b415624c-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Liu\",\"role\":\"Senior Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-956127\",\"_type\":\"person\",\"bio\":[{\"_key\":\"96d21441b472\",\"_type\":\"block\",\"children\":[{\"_key\":\"96d21441b4720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lexie Haggerty is a Senior Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Lexie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-917432328de7216909471c04f0a4f65a65e21c36-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Haggerty\",\"role\":\"Senior Product Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-963778\",\"_type\":\"person\",\"bio\":[{\"_key\":\"d019439fcb17\",\"_type\":\"block\",\"children\":[{\"_key\":\"d019439fcb170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marty Mercado is a Lead Creative Strategist at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Marty\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-21a7a388657a11b1cc1e9bb74bab39e336815ac8-660x654-png\",\"_type\":\"reference\"}},\"lastName\":\"Mercado\",\"role\":\"Lead Creative Strategist\"},{\"_id\":\"imported-craft-author-978132\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sato\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7d5a9621d4c5afd2c914618b983555efa4a309d4-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"Yosuke\",\"role\":\"\"},{\"_id\":\"imported-craft-author-978132-ja\",\"_type\":\"person\",\"bio\":[{\"_key\":\"77d51ca3defc\",\"_type\":\"block\",\"children\":[{\"_key\":\"77d51ca3defc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"アクセンチュアを経て、2022年5月にBraze入社。ストラテジックビジネスコンサルタントとして、お客様の成功とBrazeの成長を楽しみに働いています。\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Sato\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7d5a9621d4c5afd2c914618b983555efa4a309d4-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"Yosuke\",\"role\":\"Braze ストラテジー＆オペレーション本部\"},{\"_id\":\"imported-craft-author-994886\",\"_type\":\"person\",\"bio\":[{\"_key\":\"4d20879a324c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d20879a324c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Jordan Maahs is a Senior Lead Growth Manager, Partnerships at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Jordan\",\"headshot\":null,\"lastName\":\"Maahs\",\"role\":\"\"},{\"_id\":\"imported-craft-author-998870\",\"_type\":\"person\",\"bio\":[{\"_key\":\"73d09bec859f\",\"_type\":\"block\",\"children\":[{\"_key\":\"73d09bec859f0\",\"_type\":\"span\",\"marks\":[\"em\",\"em\"],\"text\":\"Brandon Liu is a Senior Insights Analyst at Braze and Lexie Haggerty is a Senior Product Marketing Manager at Braze.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"company\":null,\"firstName\":\"Brandon Liu and Lexie\",\"headshot\":null,\"lastName\":\"Haggerty\",\"role\":\"\"},{\"_id\":\"imported-craft-author-from-event-23a949a3599f17146e8748d989a91989aa19e61f-d514ab99fff4fafc54d0c73e7254ed1cef48b1b0\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"松本\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ad44c1cf3baed84f2c200834117885962ede420b-438x438-png\",\"_type\":\"reference\"}},\"lastName\":\"彩\",\"role\":\"Mixpanel, Inc\"},{\"_id\":\"imported-craft-author-from-event-7a9e2dd938cbb6017c2fc0321d0eade129394834-67cd17fec4fbe0392f0327c6b7832e558b214315\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"石原\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-92be7552b21524af2fd214d1daa661713af54421-3000x1996-png\",\"_type\":\"reference\"}},\"lastName\":\"翔太郎\",\"role\":\"ナイル株式会社 DX\u0026マーケティング事業部 DX\u0026AI事業推進課\"},{\"_id\":\"imported-craft-author-from-event-Alex-Bird\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alex\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e6fb7e07fcee422ad7cebd6bfc0459ead24472c-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bird\",\"role\":\"Product Manager, Openpay\"},{\"_id\":\"imported-craft-author-from-event-Alex-Yu\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alex\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-698fe3f7a26776d82be5c6a9e6761f6839153be2-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Yu\",\"role\":\"Co-Founder at Grafted Growth\"},{\"_id\":\"imported-craft-author-from-event-Alexandra-Moldovan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alexandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2e8238691862caaa31abb7cb9d3f954a6261b970-3076x3076-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moldovan\",\"role\":\"Sr CRM \u0026 Marketing Automation Specialist at Lunar\"},{\"_id\":\"imported-craft-author-from-event-Alexis-Bouvard\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alexis\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2c403cbfebc39ee92a6bd6e77b57053e149eee96-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bouvard\",\"role\":\"Global Head CRM, Glovo\"},{\"_id\":\"imported-craft-author-from-event-Alka-Gupta\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Alka\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cce56eeeff17b75c5e4fa8fe48a5f8629a9f021d-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gupta\",\"role\":\"Director of Data \u0026 People, BukuWarung\"},{\"_id\":\"imported-craft-author-from-event-Allan-Heo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Allan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d13ecffbded24931c939126d97ead97892fbc69f-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Heo\",\"role\":\"Senior Customer Success Manager, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-from-event-Allison-Bryant\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Allison\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-153d8602f20d6028f4dcb2b18d0eb3d14f8e6c66-1054x1106-png\",\"_type\":\"reference\"}},\"lastName\":\"Bryant\",\"role\":\"Sr. Marketing Manager, CRM/Lifecycle at Ten Percent Happier\"},{\"_id\":\"imported-craft-author-from-event-Andrew-Byrne\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Andrew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3a6dedbd0330de87c23dd50f160e6d94240823c8-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Byrne\",\"role\":\"Account Executive, Braze\"},{\"_id\":\"imported-craft-author-from-event-Anthony-Castellano\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Anthony\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-35458d8b346c4d910f3397ec1e67a08484b71b8f-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Castellano\",\"role\":\"Senior Manager, Audience Engagement, Digital Media - ABC News\"},{\"_id\":\"imported-craft-author-from-event-April-Mullen\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"April\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3190afde25e4c6123a83bb1bb172ee28dcece781-900x1125-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mullen\",\"role\":\"Sr. Director of Content Strategy at Braze\"},{\"_id\":\"imported-craft-author-from-event-Arianna-Ionescu\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Arianna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5e1d85a699fbac52871c5146728c9aeb1b85856e-3362x3386-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ionescu\",\"role\":\"Product Marketing Operations Associate, Disney Streaming (EMEA)\"},{\"_id\":\"imported-craft-author-from-event-Arron-Benson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Arron\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee8d67024d9883f489eed15bb0220e93351242d0-2536x3170-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Benson\",\"role\":\"Senior Product Manager, Wynn Resorts\"},{\"_id\":\"imported-craft-author-from-event-Ashley-Panek\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f777d9a29c7dbb3dea8799a50271d17d24ed3156-560x560-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panek\",\"role\":\"Associate Manager, CRM \u0026 Performance Media at KFC US\"},{\"_id\":\"imported-craft-author-from-event-Ashley-Travis\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ashley\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-406ad02e31fb83e1ce2da2e88912cf37e19d998e-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Travis\",\"role\":\"KFC Head of Global Product Capabilities\"},{\"_id\":\"imported-craft-author-from-event-Austin-Spivey\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Austin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00f6f8c767057f2357880001c5c70b44216f0eb4-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Spivey\",\"role\":\"Learning Engagement Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Barry-James\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"175df5cf-f4f8-48e1-9530-7777ab3979b7\",\"_type\":\"reference\"},\"firstName\":\"Barry\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d677ad53e78f7883cbb4b25db95d3660e845f7b0-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"James\",\"role\":\"Lifecycle Marketing Manager at You Need A Budget\"},{\"_id\":\"imported-craft-author-from-event-Ben-Glynn\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ben\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bb714e99bf6686d7555d3696930db5937bd752d-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Glynn\",\"role\":\"Head of Growth APAC, Mixpanel\"},{\"_id\":\"imported-craft-author-from-event-Billie-Loewen\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Billie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0dbe02e05757940876b39cb86e90af47769b6f0e-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loewen\",\"role\":\"Senior Director of Growth at Willowtree\"},{\"_id\":\"imported-craft-author-from-event-Braden-Carlson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Braden\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab6361b363e3e39a2cb21fa72016315354209230-150x150-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Carlson\",\"role\":\"Senior Manager, Personalization Data \u0026 Analytics at Accenture\"},{\"_id\":\"imported-craft-author-from-event-Cara-Norton\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-240602\",\"_type\":\"reference\"},\"firstName\":\"Cara\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-086100036933d0c2185df36e955143578ce91369-256x256-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Norton\",\"role\":\"Co-Founder and Head of Operations, Snoop\"},{\"_id\":\"imported-craft-author-from-event-Carolyn-Krogoll\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Carolyn\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f10e3a3b92cd323eb1dfb70bce37bf43a00337cf-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Krogoll\",\"role\":\"Senior Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Carson-Smith\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Carson\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-565f1578a34be084587b2ce79efcc2452874ee83-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Smith\",\"role\":\"Senior Email Marketing Specialist at Brad's Deals\"},{\"_id\":\"imported-craft-author-from-event-Cassie-Tovar\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Cassie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d34464693653278207e46407421e8989a5856370-500x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Tovar\",\"role\":\"Lifecycle Marketing Manager, Quizlet\"},{\"_id\":\"imported-craft-author-from-event-Chandra-Mostov\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chandra\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-49c88c2a4b7fd42d5792ec38913d64b411390dd7-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mostov\",\"role\":\"Global Chief Operating Officer, Wunderman Thompson\"},{\"_id\":\"imported-craft-author-from-event-Charlie-Vayas\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Charlie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4e5e6b0c5639037a3c9b8f24e1a5b3b645e15d58-326x326-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vayas\",\"role\":\"Regional Digital Transformation Manager at Grupo KFC\"},{\"_id\":\"imported-craft-author-from-event-Charlotte-Jones\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Charlotte\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-81c15c3a4c1913654a4f82ed0db271825e7c3a43-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Jones\",\"role\":\"Marketing at KFC South Pacific\"},{\"_id\":\"imported-craft-author-from-event-Chloe-Robertson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chloe\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0a01dc14ccf3a08c2e42e557b491d06e877fa484-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Robertson\",\"role\":\"CRM Marketing Manager, SpotHero\"},{\"_id\":\"imported-craft-author-from-event-Christi-Townsend\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christi\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-97f5cfa49207f17128200ecc4a14249fc3c5b04c-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Townsend\",\"role\":\"Senior Strategic Partner Marketing Manager\"},{\"_id\":\"imported-craft-author-from-event-Christie-Lee\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bb3e34d665130dbe3b55649027b6d6a8c4e3e03-392x380-png\",\"_type\":\"reference\"}},\"lastName\":\"Lee\",\"role\":\"Campaign Asia\"},{\"_id\":\"imported-craft-author-from-event-Christine-Robinson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Christine\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7729f48d0f1f96958567962b9a512f3081124298-697x929-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Robinson\",\"role\":\"Email and Push Marketing Specialist, Disney Movie Insiders\"},{\"_id\":\"imported-craft-author-from-event-Chye-Yien\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Chye\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-575c6b5f57e1fea28fb5d1f9791c52346cb086c7-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Yien\",\"role\":\"Senior Strategic Business Consultant, Braze\"},{\"_id\":\"imported-craft-author-from-event-Clea-Moore\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Clea\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b1c07b063848fc14f4f79d348ae17f93d129f31b-1886x1886-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Principal Product Manager, Yahoo\"},{\"_id\":\"imported-craft-author-from-event-Clement-Gosse\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Clement\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0edd49743ae2ceddf0da3663a1aa08b7cc69a326-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Gosse\",\"role\":\"APAC Partnerships, Braze\"},{\"_id\":\"imported-craft-author-from-event-Coco-Janze\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Coco\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9aee1708abd208fbc3ec3a73738578c4d8659d27-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Janze\",\"role\":\"Principal Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Dan-Stephan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7c05107f0f5552a7e12b9e3e2ea7144edc0a1382-202x202-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stephan\",\"role\":\"Global Technology \u0026 Solutions Partnerships Leader at Amplitude\"},{\"_id\":\"imported-craft-author-from-event-Dana-Newman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dana\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-095823315ce1abd7aa33877bc1cae587f61eac75-596x514-png\",\"_type\":\"reference\"}},\"lastName\":\"Newman\",\"role\":\"Global Strategic Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Danika-Schultz\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Danika\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-725de31411483d326fc7f193c768f3243eb3d363-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Schultz\",\"role\":\"CRM Manager at Maven Clinic\"},{\"_id\":\"imported-craft-author-from-event-Daura-Dominguez\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Daura\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ace49456b842e2888e7219c03aa338a05156633c-1475x1475-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dominguez\",\"role\":\"CRM \u0026 Lifecycle Marketing Lead at Planta\"},{\"_id\":\"imported-craft-author-from-event-Dennis-DeGregor\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dennis\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a35b4c27d53bee260f100239327d835b1254b5c-602x602-png\",\"_type\":\"reference\"}},\"lastName\":\"DeGregor\",\"role\":\"Vice President, Chief Data Officer at Ogilvy/Verticurl\"},{\"_id\":\"imported-craft-author-from-event-Dipanshu-Malhotra\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dipanshu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4cf35c13629cfd0826c8d814eb374c43796214e8-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Malhotra\",\"role\":\"Lead Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-from-event-Donna-Young\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Donna\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-45991b15d660b82532c4251730b2b2700602d8ea-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Young\",\"role\":\"Customer Success Manager, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-from-event-Dyah-Wulandari\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Dyah\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-485317d69c239a5c2009d80f293d4f1ccb708d9a-400x400-png\",\"_type\":\"reference\"}},\"lastName\":\"Wulandari\",\"role\":\"VP of Performance Marketing, Tiket.com\"},{\"_id\":\"imported-craft-author-from-event-Emily-Dillon\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Emily\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9d30ba6aca95344f45968158f9690005a2022ebe-675x675-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Dillon\",\"role\":\"Product Marketing Manager, Data Sharing \u0026 Data Marketplace Snowflake\"},{\"_id\":\"imported-craft-author-from-event-Erica-Rutledge\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Erica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-08fb9b04873d665835e04d76cd7f28a577a2d6c4-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Rutledge\",\"role\":\"Associate Marketing Manager, Growth Retention at Ibotta\"},{\"_id\":\"imported-craft-author-from-event-Erika-Bratschun\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Erika\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e16932aaccdf10d9f82361c90160506bfedd3926-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Bratschun\",\"role\":\"Team Lead, Solutions Consulting @ Braze\"},{\"_id\":\"imported-craft-author-from-event-Ernest-Choi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ernest\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ee38e54e1319e200e040970027f52c78b1c53ccc-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Choi\",\"role\":\"Sr. Director Digital and Loyalty at Tim Hortons\"},{\"_id\":\"imported-craft-author-from-event-Franky-Saxena\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Franky\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a77500448ecafae24853753ebfdc5a4e9e800013-1161x773-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Saxena\",\"role\":\"Senior Lead AI Solutions Consultant\"},{\"_id\":\"imported-craft-author-from-event-Gareth-Ballard\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Gareth\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0df19e14965e9ae956a6bf7fa3a92d86a6dc8dce-4388x6582-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ballard\",\"role\":\"VP, Partnerships\"},{\"_id\":\"imported-craft-author-from-event-Georgia-Harrison\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Georgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e6509f07a71cba7aff4d9b99c584c1cbd1a85db9-960x960-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Harrison\",\"role\":\"Senior Director, Customer Success EMEA,  Braze\"},{\"_id\":\"imported-craft-author-from-event-Georgia-Price\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Georgia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-87ba7f7faa0d4caece2fc4d4598092deb202b023-600x600-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Price\",\"role\":\"Director of Digital and CRM at Pressed\"},{\"_id\":\"imported-craft-author-from-event-Greg-Erdelyi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Greg\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-75b90a2b035752bcf7eb4aec5633cc4001324f4e-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Erdelyi\",\"role\":\"VP, Brand Marketing\"},{\"_id\":\"imported-craft-author-from-event-Griffin-Bohm\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Griffin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-17158904c55700b36ebc2f8e3eda763e09e7a833-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Bohm\",\"role\":\"Senior Lifecycle Marketing Manager at Pinger\"},{\"_id\":\"imported-craft-author-from-event-Guest-Speaker\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Guest\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-eaad614d53894b38e6d399c0cbae12bc7602c91f-371x371-png\",\"_type\":\"reference\"}},\"lastName\":\"Speaker\",\"role\":\"Ben Lappin Director Customer Experience, The Guardian\"},{\"_id\":\"imported-craft-author-from-event-Guillermo-Hermosillo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Guillermo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e3bbebab71545d8dbccc32c6b85e512888f331d6-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Hermosillo\",\"role\":\"Marketing \u0026 Digital Transformation Director, Burger King Mexico\"},{\"_id\":\"imported-craft-author-from-event-Hamzeh-Daoud\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Hamzeh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-99e1cbfb86482580742d05340397d16905d732be-2402x2181-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Daoud\",\"role\":\"SMB Customer Success at Braze\"},{\"_id\":\"imported-craft-author-from-event-Ido-Bar\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ido\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9bb5d1b0607174c8ccbd67f46ad2e030f68a3536-1552x1430-png\",\"_type\":\"reference\"}},\"lastName\":\"Bar\",\"role\":\"Senior Commercial Director, Technology Partners\"},{\"_id\":\"imported-craft-author-from-event-Jack-Wilton\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jack\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7ed8f9db572ddeb88667322a883246fd38f60ef3-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wilton\",\"role\":\"Head of CRM, Free Now\"},{\"_id\":\"imported-craft-author-from-event-Jackie-Rivera\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jackie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd271796864d949234d0fc005cab7b7c137c5fec-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Rivera\",\"role\":\"Strategist, CRM and Email\"},{\"_id\":\"imported-craft-author-from-event-Jackson-Yomogida\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jackson\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7c7b2169090b469e893ff5670397b6298fdba3f1-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Yomogida\",\"role\":\"Co-Founder at Grafted Growth\"},{\"_id\":\"imported-craft-author-from-event-Jason-Moore\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jason\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2a048ea169789312ce1595dcaf83a740ad207a98-449x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Moore\",\"role\":\"Lead Digital Producer, Digital Product Operations, Disney Parks, Experiences \u0026 Products\"},{\"_id\":\"imported-craft-author-from-event-Jeff-Long\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jeff\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d72043caf59fb0b1275a13afbd43039b48159063-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Long\",\"role\":\"Director, Digital Ventures at KFC\"},{\"_id\":\"imported-craft-author-from-event-Jeremy-BrandtVorel\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jeremy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3c4fd1edc0a3b3fce9fc0a12025f92e214fba537-1583x1583-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Brandt-Vorel\",\"role\":\"Digital Marketing Specialist, National Geographic\"},{\"_id\":\"imported-craft-author-from-event-Jessica-Diaz\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jessica\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4a5b5047cc4dbe0d315822d79a2e786ea6a8a233-1170x2080-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Diaz\",\"role\":\"Marketing Operations Associate, Disney Streaming\"},{\"_id\":\"imported-craft-author-from-event-Jimmy-OBrien\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jimmy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-6e776efdc1d8908e1600d404876c21ee9f733bde-322x322-jpg\",\"_type\":\"reference\"}},\"lastName\":\"O’Brien\",\"role\":\"CRM \u0026 Digital Manager, The Coffee Club\"},{\"_id\":\"imported-craft-author-from-event-John-Heywood\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-448f26a07e847523e7c42d790a0e908e5d4fd3a0-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Heywood\",\"role\":\"Director of Product Marketing, Braze\"},{\"_id\":\"imported-craft-author-from-event-John-Wolf\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"John\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4caceb22c4453851286cf95d6c308c4e73a6deff-281x281-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Wolf\",\"role\":\"Senior Director, Product Management\"},{\"_id\":\"imported-craft-author-from-event-Jordan-Mace\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Jordan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-784c1ffceb027aa28827f0df761461b886115949-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mace\",\"role\":\"Senior Manager, Customer Success, Enterprise at Braze\"},{\"_id\":\"imported-craft-author-from-event-Josh-DeNutte\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Josh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d813429bac50ef6bc57971bae4714787dc67de15-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"DeNutte\",\"role\":\"eCommerce Brand Manager at KFC South Pacific\"},{\"_id\":\"imported-craft-author-from-event-Julie-Tellier\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Julie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-80eecd1df0bb3f16e458bb25020dc06ff5bf43e4-250x333-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tellier\",\"role\":\"Senior Data Analyst, Digital Media - Movies Anywhere\"},{\"_id\":\"imported-craft-author-from-event-Julio-Bermudez\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Julio\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d849a6d04c7e9d675191d2f5a03dda0380d6c719-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bermudez\",\"role\":\"VP APAC and LATAM, Amplitude\"},{\"_id\":\"imported-craft-author-from-event-Kai-Williams\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kai\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-56c41c0d0ea3b6e8c17fa22a862e4ffe0ad88204-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Manager, Customer and Partner Training, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kanchan-Lad\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kanchan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-dba464225bf7fd8ed2d3f4507f067bd91bdcbabb-624x624-png\",\"_type\":\"reference\"}},\"lastName\":\"Lad\",\"role\":\"Senior Product Manager of MarTech \u0026 Loyalty, Papa Johns UK\"},{\"_id\":\"imported-craft-author-from-event-Karan-Gupta\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Karan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-defb3a6ff2c5de292b4d27386108ba67ff978a7b-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Gupta\",\"role\":\"Head of CRM, Grover\"},{\"_id\":\"imported-craft-author-from-event-Katie-ShireEngleman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Katie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-c3be480aac17bcd4e7cf7738c0d0fbf7be6ed0a5-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Shire-Engleman\",\"role\":\"Vice President, Growth \u0026 Retention Marketing\"},{\"_id\":\"imported-craft-author-from-event-Kayla-Brown\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kayla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-00dac170831e31c116a55a0a00f9c6c8b3db6254-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Brown\",\"role\":\"Senior Manager, Digital Marketing, Hibbett | City Gear\"},{\"_id\":\"imported-craft-author-from-event-Kelsey-Nelson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kelsey\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0de60445233dfa35dd2979ab3d6d059685e76922-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Nelson\",\"role\":\"VP, Product Marketing, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kenneth-Soo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kenneth\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5a2abd93f194c86f3e555a98e4392126ffd621d5-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Soo\",\"role\":\"Director, Customer Success, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kevin-Schectman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kevin\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2140fae7823f01e13adf3d10c307024ba385297f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Shectman\",\"role\":\"Senior Director, Product Marketing, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kimberly-Weible\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kimberly\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f18c64666125820aa1fe600a06fa516b12c3029b-242x242-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Weible\",\"role\":\"CRM Tech Lead at Pizza Hut\"},{\"_id\":\"imported-craft-author-from-event-Kish-Daswani\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kish\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-76401a083a55f889145723f19d13eaa608037c62-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Daswani\",\"role\":\"Digital and Channels Manager at KFC Philippines\"},{\"_id\":\"imported-craft-author-from-event-Kit-Ho\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kit\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-180c27c95fc8f52552f6ff4c1501fc4e8faa7a62-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Ho\",\"role\":\"AVP \u0026 Head of Solutions Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Kristian-Robinson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Kristian\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e529028690bcdf5f12c7352ef68a099cfab19cd0-130x130-png\",\"_type\":\"reference\"}},\"lastName\":\"Robinson\",\"role\":\"Creative Developer, CACI\"},{\"_id\":\"imported-craft-author-from-event-Laina-Davidson\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Laina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5354eefb4fdb8357048acc052dbcdb1ed6726625-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Davidson\",\"role\":\"Senior Lifecycle Marketing Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Lanisha-Newstead\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lanisha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8c4e4b0cb666bca4dc5bd45ae78dafe328149454-130x130-png\",\"_type\":\"reference\"}},\"lastName\":\"Newstead\",\"role\":\"Customer Success Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Lauren-Tyus\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Lauren\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6ece178fcd43a9dc7b6de5c604162549bd7ec7c-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tyus\",\"role\":\"Senior Account Executive, Mid-Market at Braze\"},{\"_id\":\"imported-craft-author-from-event-Logan-Resparc\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Logan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ecd026a744a91127b0b9ddf58092d46d04af47d3-6761x4510-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Resparc\",\"role\":\"Manager, Partner Activation \u0026 Engagement\"},{\"_id\":\"imported-craft-author-from-event-Maddie-Groves\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maddie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3774bb82516b1139ffb771d35fe225091821f044-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Groves\",\"role\":\"Head of Lifecycle Marketing, Quizlet\"},{\"_id\":\"imported-craft-author-from-event-Maggie-Hays\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Maggie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-db29a799d7247d0e0436a23e6a02f4b6b8333e9f-200x200-png\",\"_type\":\"reference\"}},\"lastName\":\"Hays\",\"role\":\"Senior Product Manager, Data Services, SpotHero\"},{\"_id\":\"imported-craft-author-from-event-Mariam-Asmar\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mariam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-859ab908f74982edbc8c8e00d3c280c0a649965f-532x532-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Asmar\",\"role\":\"VP, Strategic Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Mark-Buckweitz\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mark\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b61dec58db640ae33264382409d0d54716d91ed2-400x467-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Buckweitz\",\"role\":\"Associate Director, Acquisition \u0026 Retention, Marvel Entertainment\"},{\"_id\":\"imported-craft-author-from-event-Matt-Parisi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matt\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-12d1a043e3ebef941393874ef0a0b6d1deafdb37-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Parisi\",\"role\":\"Director of Product Marketing at Tealium\"},{\"_id\":\"imported-craft-author-from-event-Matthew-Stith\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Matthew\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7a58601aafbb59da2c15a733ea6b3de9cf5a25b6-480x481-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Stith\",\"role\":\"Spamhaus, Industry Liaison\"},{\"_id\":\"imported-craft-author-from-event-Michael-Donaghy\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4f9e1e302c821a747e221555777c526dc582092f-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Donaghy\",\"role\":\"Customer Success, Global SMB at Braze\"},{\"_id\":\"imported-craft-author-from-event-Michael-Whitman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Michael\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8b636a1c5ef595179e600d6b742f2fccb93f428b-400x500-png\",\"_type\":\"reference\"}},\"lastName\":\"Whitman\",\"role\":\"Director, Customer Engagement \u0026 Retention at Pizza Hut\"},{\"_id\":\"imported-craft-author-from-event-Miraj-Barodia\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Miraj\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ab9d53213599863e09a5af5f78a2fe99a4550e48-4000x2668-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Barodia\",\"role\":\"Manager, Marketing Operations, ESPN+\"},{\"_id\":\"imported-craft-author-from-event-Mo-Miah\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f0aad40d2ac2feecbe554595393e270309f0ea8e-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Miah\",\"role\":\"Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-from-event-Mylinh-Pham\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Mylinh\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4d9c21e445e6880ccccc8350010efd79a6f6e486-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Pham\",\"role\":\"Growth Marketer at Wyze\"},{\"_id\":\"imported-craft-author-from-event-Nick-Cugini\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ad002e71904388c770ae5efed96351facbb8c000-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Cugini\",\"role\":\"Director, Global SMB Customer Success \u0026 Onboarding @ Braze\"},{\"_id\":\"imported-craft-author-from-event-Nick-Loucks\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nick\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2320509aa4c66a2db27c0fbe847f02d7cc2c2b74-480x640-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Loucks\",\"role\":\"Senior Director, Audience Engagement, ESPN\"},{\"_id\":\"imported-craft-author-from-event-Nisha-Mehta\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Nisha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-32adf8dd0e449a1fb0d33ea8f8c4889203171929-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mehta\",\"role\":\"Senior Lifecycle Marketing Manager at VSCO\"},{\"_id\":\"imported-craft-author-from-event-Paramount-\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Paramount+\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-46363d6d92a3d8eabd43e979192ee7f1032c221e-1200x1200-jpg\",\"_type\":\"reference\"}},\"lastName\":null,\"role\":null},{\"_id\":\"imported-craft-author-from-event-Peter-Turner\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Peter\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e079dbe55019524af34bd1b1ccf58babde437681-1600x1067-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Turner\",\"role\":\"Martech Consultant, Turner Solutions\"},{\"_id\":\"imported-craft-author-from-event-Pluto-TV\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Pluto\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1f1f360cef15fe2e23f7d2c55c84aa8b0cfc2bee-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"TV\",\"role\":null},{\"_id\":\"imported-craft-author-from-event-Priscilla-Lam\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Priscilla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-77d5168d4f0cc895c142c894cc0bfb29e8c0d594-1317x1362-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lam\",\"role\":\"VP Marketing, Partners Federal Credit Union\"},{\"_id\":\"imported-craft-author-from-event-Rachel-Cowlishaw\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-bd96fccc4b1e8e9d691e6633f69184f3887f87ec-500x500-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cowlishaw\",\"role\":\"Associate Director of Strategy - Retail at Movable Ink\"},{\"_id\":\"imported-craft-author-from-event-Rachel-Tilghman\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"8172b895-1c82-4b24-909c-f1b1df8714e2\",\"_type\":\"reference\"},\"firstName\":\"Rachel\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f84b0811a7a26cb6f66d6fed5e663e685977de9e-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tilghman\",\"role\":\"AVP, Solutions Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Rasis-Maulana\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Rasis\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a6e090665fb598c3f609a9656920487d699b0b5d-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Maulana\",\"role\":\"Digital Marketing Lead, LinkAja\"},{\"_id\":\"imported-craft-author-from-event-Ricardo-Catalano\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ricardo\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f18aed1a1393f553889ba14f1a64f1a4c13f1a20-2412x2412-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Catalano\",\"role\":\"Global Luxury Industry Lead, VML\"},{\"_id\":\"imported-craft-author-from-event-Rich-Karlgaard\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Rich\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa4af31a1ed4d7782da1bf2b6a8880d4cc27861a-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Karlgaard\",\"role\":\"Editor-at-large and Futurist, Forbes Media\"},{\"_id\":\"imported-craft-author-from-event-Ritza-Trivedi\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ritza\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa110067e0057b77ac8b0d7c436a09a133565315-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Trivedi\",\"role\":\"Group Head of Marketing, Hugo\"},{\"_id\":\"imported-craft-author-from-event-Ryan-Cardone\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ryan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8cf3f1a6f29e63f21a55b34900b4849978a569b1-374x374-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Cardone\",\"role\":\"Sr Manager, Product Management, ABC News (Technology \u0026 Product Team)\"},{\"_id\":\"imported-craft-author-from-event-Sabrina-Lockey\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sabrina\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9a783d5f406cfcb06a4c527891b0d35eb78a9422-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Lockey\",\"role\":\"Account Executive at Braze\"},{\"_id\":\"imported-craft-author-from-event-Sally-Bregman\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sally\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8529abdf568d2834af7b9bef9bd6dde51a764591-1764x2645-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Bregman\",\"role\":\"Sr. Customer Success Manager at Branch\"},{\"_id\":\"imported-craft-author-from-event-Sam-Meyer\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sam\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5b1d655c272349653973976cc1171828ecbb55b1-450x444-png\",\"_type\":\"reference\"}},\"lastName\":\"Meyer\",\"role\":\"Head of Enterprise, APAC , Braze\"},{\"_id\":\"imported-craft-author-from-event-Samantha-Zellers\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Samantha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-8ee4eaf219c8829997bf9d3d0bf771cbe613ccf9-512x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Zellers\",\"role\":\"Product Manager, Digital Product Strategy - Mobile Apps, Disney Parks, Experience \u0026 Products, Technology \u0026 Digital\"},{\"_id\":\"imported-craft-author-from-event-Saskia-Amalia\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Saskia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f16989ac6f018cb8bdc6a85a24005b3b5ac9d5b4-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Amalia\",\"role\":\"Product Owner, LinkAja\"},{\"_id\":\"imported-craft-author-from-event-Sean-Buckley\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e10f1148b5fcde7b1055d478edbb60a05f3ceba3-200x200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Buckley\",\"role\":\"Partnerships Lead, Retail, Shopify\"},{\"_id\":\"imported-craft-author-from-event-Sean-Collins\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"2a55a529-1791-4691-871d-20aca6f80af4\",\"_type\":\"reference\"},\"firstName\":\"Sean\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-fa648d3c38d423ced7ebb69035cebc700d93b267-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Collins\",\"role\":\"VP, Growth Marketing at Bilt\"},{\"_id\":\"imported-craft-author-from-event-Shannon-Reilly\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shannon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2c3fb6cfc3c7193f07f75553d7eaacfd83142a35-481x481-png\",\"_type\":\"reference\"}},\"lastName\":\"Reilly\",\"role\":\"Senior Lifecycle Marketing Manager, Shake Shack\"},{\"_id\":\"imported-craft-author-from-event-Shar-VanBoskirk\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shar\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d56c362650f03d00af5ee4b7492f2da64f1bd93e-278x278-png\",\"_type\":\"reference\"}},\"lastName\":\"VanBoskirk\",\"role\":\"VP and Principal Analyst, Forrester\"},{\"_id\":\"imported-craft-author-from-event-Sharice-Siegel\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharice\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1188a2da6e4fe10927541de0f98a5fb8fc41cb35-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Siegel\",\"role\":\"Advertising \u0026 Marketing Technology Partnerships, Snowflake\"},{\"_id\":\"imported-craft-author-from-event-Sharon-Panelo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sharon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-14de2dfe738d24c9add14549d579039c6c75d241-2048x1366-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Panelo\",\"role\":\"Senior Director, Strategic Consulting, Braze\"},{\"_id\":\"imported-craft-author-from-event-Shayla-Winslett\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shayla\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86d6e533d64010540d717aa1fcd62e6a09d2e085-450x450-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Winslett\",\"role\":\"Performance Marketing at Pizza Hut International\"},{\"_id\":\"imported-craft-author-from-event-Shyaan-Khan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Shyaan\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2a0bda794e84ad0c154698dab3d4b16e5d7aac56-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"Khan\",\"role\":\"Solutions Engineer, Segment\"},{\"_id\":\"imported-craft-author-from-event-Simon-Williams\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Simon\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-73ea59b1ec5d83c56decfc28bd6ed9d726784aa7-1080x1080-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Williams\",\"role\":\"Senior Director, Commercial Service Partners\"},{\"_id\":\"imported-craft-author-from-event-Sneha-Jha\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sneha\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-89d5e39d0ad3d3696df7c2da8d25bf13fc6edee4-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Jha\",\"role\":\"Senior Brand Manager, Digital \u0026 CLM at KFC India\"},{\"_id\":\"imported-craft-author-from-event-Sofia-Odino\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sofia\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-44529618ae5a6202cc9c7174c8f929ec66a10bd5-600x600-png\",\"_type\":\"reference\"}},\"lastName\":\"Odino\",\"role\":\"Marketing Retention Manager at YOP App\"},{\"_id\":\"imported-craft-author-from-event-Spencer-Barber\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Spencer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-da2c15e0b0c18ef450cb744c775d617320338d46-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Barber\",\"role\":\"Digital \u0026 Performance Media Analyst at KFC US\"},{\"_id\":\"imported-craft-author-from-event-Spencer-Burke\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Spencer\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-85224ebeaa7239fa4fc7157f0e9420a8a6aa4177-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Burke\",\"role\":\"SVP, Growth, Braze\"},{\"_id\":\"imported-craft-author-from-event-Sprite-Tanaphon\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Sprite\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4758b808035dcb95e2780ed9410338ff6c9bc2b9-298x298-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Tanaphon\",\"role\":\"Customer Acquisition Lead, Finnomena\"},{\"_id\":\"imported-craft-author-from-event-Stephane-Godoy\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Stephane\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5f744abe2d8fd2ebbb2b73a543ca9bb5f6d92c1a-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Godoy\",\"role\":\"Regional Head of Digital Strategy at Grupo KFC\"},{\"_id\":\"imported-craft-author-from-event-Steven-Mayotte\",\"_type\":\"person\",\"bio\":null,\"company\":{\"_ref\":\"imported-craft-47992\",\"_type\":\"reference\"},\"firstName\":\"Steven\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-86e0b80a039b0a7f1cde065e604e242a3e9bd8fd-625x625-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Mayotte\",\"role\":\"CIO\"},{\"_id\":\"imported-craft-author-from-event-Thao-Truong\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Thao\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5701bb80cac38b87312e72c01904313f2d0440db-4005x4123-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Truong\",\"role\":\"Director, Growth Marketing, Digital Media - ABC Entertainment\"},{\"_id\":\"imported-craft-author-from-event-Tim-Love\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tim\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ed3d516a57920a216e13e165c1d676ace54594af-800x800-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Love\",\"role\":\"Head of Digital, Burger King UK\"},{\"_id\":\"imported-craft-author-from-event-Troy-Vo\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Troy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-529a442510d71b03de61c0dccd9499a6d585bb40-400x400-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Vo\",\"role\":\"Manager, CRM Operations at Taco Bell US\"},{\"_id\":\"imported-craft-author-from-event-Tyeler-Ramey\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Tyeler\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-cd0a56cca4c726c2548f3cc9ee8afb47c00ba56b-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Ramey\",\"role\":\"Lifecycle Marketing Lead at Neighbor\"},{\"_id\":\"imported-craft-author-from-event-Varanyu-Suchivoraphanpong\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Varanyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f8f0d5bbb41f97e7507959b37ecf2cc9d5fc7463-3319x2213-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Suchivoraphanpong\",\"role\":\"CEO \u0026 Founder, Demeter ICT\"},{\"_id\":\"imported-craft-author-from-event-Vincent-Le\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Vincent\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-69031147ede380fe79d7de094aac9fd0ec484dec-387x387-png\",\"_type\":\"reference\"}},\"lastName\":\"Le\",\"role\":\"Senior Solutions Consultant at Braze\"},{\"_id\":\"imported-craft-author-from-event-Wendy-Pan\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Wendy\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a4322765004ed08d4a990cc36f8131be3273bb89-217x217-png\",\"_type\":\"reference\"}},\"lastName\":\"Pan\",\"role\":\"Product Manager, Braze\"},{\"_id\":\"imported-craft-author-from-event-Winnie-Drew\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Winnie\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-db2732d4b36a81f52ff6e7720130a746ff44d15d-511x512-jpg\",\"_type\":\"reference\"}},\"lastName\":\"Drew\",\"role\":\"Senior Customer \u0026 Partner Trainer, Customer \u0026 Partner Education, Braze\"},{\"_id\":\"imported-craft-author-from-event-Ziyu-Wang\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"Ziyu\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4bba9570f2a091719b948fa0ba25ab4e8d581ec9-260x260-png\",\"_type\":\"reference\"}},\"lastName\":\"Wang\",\"role\":\"Director of Product Marketing at Step\"},{\"_id\":\"imported-craft-author-from-event-b76a0e7b0d60e9f304d24eb0da2d0b8c20565957-bb5aecb125574d8803305aa24e7b4c15afce0265\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"柿野\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a021a36f24b1ee0993304e9feaba2e471097ec13-512x512-png\",\"_type\":\"reference\"}},\"lastName\":\"拓\",\"role\":\"Senior Director, Marketing\"},{\"_id\":\"imported-craft-author-from-event-c68e064e61bf0087ef4145787bd41dcd6c6dcbdf-92faaa2725b8eb4bd7d2b706da3323f5eb2e9295\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"上田\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-380d47617f971ff18094522282233afa2fed03ea-400x400-png\",\"_type\":\"reference\"}},\"lastName\":\"善行\",\"role\":\"RevenueCat, Inc\"},{\"_id\":\"imported-craft-author-from-event-d1ff57b39a37eb0b1ffd544b37d3228f84e8b48d-f32351feb01a5e2d7c57ac2180284c03aa863f9d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"佐藤\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-7d5a9621d4c5afd2c914618b983555efa4a309d4-1612x1612-png\",\"_type\":\"reference\"}},\"lastName\":\"洋介\",\"role\":\"Strategic Business Consultant\"},{\"_id\":\"imported-craft-author-from-event-f118fdaa5f9a1e871a006408a87d3c8112c11305-74158bfc539f6ebf5befd56439e3bf0edc54bb1d\",\"_type\":\"person\",\"bio\":null,\"company\":null,\"firstName\":\"廣川\",\"headshot\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9ede450250e62ed92bf7e4a0924c52a86cd84904-2794x4200-jpg\",\"_type\":\"reference\"}},\"lastName\":\"侑\",\"role\":\"Braze株式会社 リードソリューションコンサルタント\"}]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row  items-center\",\"children\":[[[\"$\",\"$L2e\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2e\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>