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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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But more than that, you need to ensure that you have the right technology ecosystem—one that allows you to slot in best-in-class technologies for all your different customer engagement needs and to connect them together to support responsive, relevant, and \"},{\"_key\":\"ce1575cda44a1\",\"_type\":\"span\",\"marks\":[\"af1fea62cd45\"],\"text\":\"deeply human\"},{\"_key\":\"ce1575cda44a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" brand experiences.\"}],\"markDefs\":[{\"_key\":\"af1fea62cd45\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12140\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7d18fdca9cd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d18fdca9cd00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Last year, we \"},{\"_key\":\"7d18fdca9cd01\",\"_type\":\"span\",\"marks\":[\"15099383370a\"],\"text\":\"launched Braze Alloys\"},{\"_key\":\"7d18fdca9cd02\",\"_type\":\"span\",\"marks\":[],\"text\":\", as part of an effort to make the process of creating a bespoke customer engagement ecosystem easier and more impactful. 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To get here, we had to move past years of big claims and vaporware from entrenched tech incumbents. Now it’s truly possible to tie together top-flight technologies—customer engagement platforms, analytics solutions, customer data platforms (CDPs), and more—in an effective way to support brilliant experiences for consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41fb5b959786\",\"_type\":\"block\",\"children\":[{\"_key\":\"41fb5b9597860\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s been a journey. For brands, the better you understand that journey and what’s possible now, the easier it’s going to be to ensure that you’re creating and maintaining a \"},{\"_key\":\"41fb5b9597861\",\"_type\":\"span\",\"marks\":[\"5cc60c35fa7b\"],\"text\":\"first-class technology ecosystem\"},{\"_key\":\"41fb5b9597862\",\"_type\":\"span\",\"marks\":[],\"text\":\" that can support the kinds of experiences your customers crave.\"}],\"markDefs\":[{\"_key\":\"5cc60c35fa7b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b99c1af5e13a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b99c1af5e13a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Rise of the Built-For-Purpose Ecosystem\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8e620db8eefe\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e620db8eefe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a concept, all of this has been in the air for quite some time. Microsoft was one of the first on the scene when it launched its Microsoft Office suite back in 1990, bundling a collection of business software products into a cohesive whole. The big marketing clouds were some of the first ones to say, “You know what, let’s move all of this stuff into the cloud.” But their cloud-based software as a service (SaaS) offerings were still basically just suites. 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People had been talking about ecosystems forever, but this was the first time that real, heterogeneous technology ecosystems for customer engagement really started springing up, instead of just cloud-based suites from Salesforce and others that billed themselves as an all-in-one ecosystem.\"}],\"markDefs\":[{\"_key\":\"383d2a06aab5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12454\",\"_type\":\"reference\"}},{\"_key\":\"c553875a402e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11859\",\"_type\":\"reference\"}},{\"_key\":\"81dc2ab6e0be\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12287\",\"_type\":\"reference\"}},{\"_key\":\"686f9f50e1b1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82425\",\"_type\":\"reference\"}},{\"_key\":\"920fde5fd0b8\",\"_type\":\"link\",\"href\":\"/resources/articles/deliveroo-looker-currents\"}],\"style\":\"normal\"},{\"_key\":\"1e21b793c44b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e21b793c44b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re now seeing a market-wide acceptance of the idea that built-for-purpose tech ecosystems are the way forward, and a key part of digital transformation. The days of agencies and consultancies building billion-dollar practices on top of stand-alone marketing clouds are on the way out. Now, instead of focusing on how to make a poorly architected all-in-one solution work for their clients, they’re saying, “Hey, we need to help them put together a technology ecosystem that fits their needs and lets them speak to their customers.” \"},{\"_key\":\"1e21b793c44b1\",\"_type\":\"span\",\"marks\":[\"1ebe79c38732\"],\"text\":\"That’s a seismic shift\"},{\"_key\":\"1e21b793c44b2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"1ebe79c38732\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82495\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6bde12d83858\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bde12d838580\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Today’s Ecosystems: Next-Gen Solutions for a Next-Gen World\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4e5d12260106\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e5d122601060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern consumers have been meticulously trained by the Ubers and Airbnbs of the world to expect brand experiences that are delivered in the moment and that put their needs and wants at the center. To deliver on that expectation, it’s essential for brands to choose the right technologies and to ensure that these solutions can work together as part of a cohesive ecosystem to support cohesive experiences for their audiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ba6d99d5497\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ba6d99d54970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Making that happen is a process, and requires serious thought and care. Plenty of brands set out to build a best-in-class ecosystem for themselves and end up with a Frankenstein’s monster of a stack, with nothing working quite as well as it should. To succeed, you need to make sure you’re foregrounding these key goals:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"524bd915326b\",\"_type\":\"block\",\"children\":[{\"_key\":\"524bd915326b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(1) Your technology ecosystem should support true data agility\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f6dc472f9b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f6dc472f9b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern customer engagement is built around data. To succeed today, brands need to be thoughtful about what information they’re collecting and ensure that they have the technology they need to successfully track and process that data. But while you’d be foolish to have a marketing program that neglects the data side of things, just having the right data isn’t enough. If you collect it and don’t have a technology ecosystem that makes it easy to act on that data to reach your customers in responsive, meaningful ways, you’re making a costly mistake.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c6e0cb16ae3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c6e0cb16ae30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data—especially customer-generated, first-party data—is incredibly valuable to your customer engagement efforts, but that value begins to degrade with every second that passes. If it takes your company hours or even days to move high-value information between systems and teams, you may miss your window and find yourself sending messages that are confusing and useless, instead of relevant and impactful. It’s the difference between sending an abandoned cart email ten minutes after a customer leaves your website without buying versus sending that same message two weeks later, when they may well have already bought from somebody else.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c844bb25b33d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c844bb25b33d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data agility makes it possible to avoid these painful situations by ensuring seamless, in-the-moment communications between all the different technologies and systems that make up your ecosystem. But you can’t make that kind of real-time data management a reality if you’re investing in systems that can’t talk to each other.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54128dfc0c3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"54128dfc0c3d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(2) Your technology ecosystem should enable a coherent, cross-platform, cross-channel brand experience\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4407686706a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4407686706a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement today is about more than just marketing. Consumers don’t care which one of your company’s internal teams owns which part of your digital experience—they just want that experience to be relevant to their interests, customized to them as individuals, and coherent, no matter where they choose to engage. If you have siloed systems (and siloed teams, for that matter) you’re significantly increasing the chances that you’re delivering experiences to your customers that they don’t want.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17158b0e6c36\",\"_type\":\"block\",\"children\":[{\"_key\":\"17158b0e6c360\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve all had it happen to us. You have a negative experience with a brand and take some action—file a customer service ticket or an official complaint—only to have that very same brand start blanketing you with ads on every site you visit, or send you messages asking you to make a purchase or fill out a NPS survey. It’s annoying, it tells you that the brand isn’t seriously invested in understanding you as an individual, and it makes it more likely that you’ll give their competitors a second look. Needless to say, that kind of disconnected experience is exactly the sort of thing that every brand needs to be serious about avoiding.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"pYyhCeGR\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-ed817bcf02b9bfdd85cfb25c7131b8655e242403-1120x660-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"e270f21c9953\",\"_type\":\"block\",\"children\":[{\"_key\":\"e270f21c99530\",\"_type\":\"span\",\"marks\":[],\"text\":\"The technology landscape is only becoming more complex. Customer experiences are everywhere, and as the number of technologies and platforms keep growing, the number of places you can gather data about customer preferences and serve up relevant customer experiences keeps growing, too. These experiences could be customer support interactions or marketing messages; they could be advertisements or actual product experiences that are built into your brand’s website or app. But whatever they are, you have to be mindful of them, and make sure that the technologies underlying them can communicate with the rest of your customer engagement stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9a8c410db89\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9a8c410db890\",\"_type\":\"span\",\"marks\":[],\"text\":\"The only way to ensure data agility and a holistic brand experience in a world increasingly defined by \"},{\"_key\":\"b9a8c410db891\",\"_type\":\"span\",\"marks\":[\"500faccddaa3\"],\"text\":\"always-on technologies and ambient computing\"},{\"_key\":\"b9a8c410db892\",\"_type\":\"span\",\"marks\":[],\"text\":\" is to ensure that you have an ecosystem that can support information processing and customer engagement everywhere your customers engage. It takes work and care and the right collection of solutions, but it’s achievable today...and worth the investment it takes.\"}],\"markDefs\":[{\"_key\":\"500faccddaa3\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/sites/forbestechcouncil/2017/09/12/technologys-frictionless-future/#30607a21f6c6\"}],\"style\":\"normal\"},{\"_key\":\"b994bfb44f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"b994bfb44f020\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Alloys: The Six Pillars of Connected Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c69f75f9f75a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c69f75f9f75a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"From the beginning, we’ve architected Braze in ways that allowed it to play nice with other systems and technologies. We think that the data Braze can collect and action on is central to successful customer engagement—and to get the full value of it, brands need to pipe the information and insights that Braze makes possible throughout their ecosystem to create a timely, seamless feedback loop.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4c5b3995710\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4c5b39957100\",\"_type\":\"span\",\"marks\":[],\"text\":\"But as the number of related technologies has increased we realized it wasn’t enough just to support real-time data flows with other technologies; we needed to make it easier for marketing, growth, and engagement teams to take advantage of those capabilities. Enter Braze Alloys, a major evolution of how the Braze platform interacts with other technologies. The Braze Alloys hub lays out six major categories of technologies that work effectively with Braze to support better customer experiences, and curates best-in-class solutions for each one.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2259255dcc13\",\"_type\":\"block\",\"children\":[{\"_key\":\"2259255dcc130\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze Alloys, it’s easier than ever before to design a technology ecosystem that’s perfect for your business and its unique needs—and capable of supporting the connected experiences that today’s consumers crave. So let’s take a look at the six technology categories that make up Braze Alloys and how Braze customers are using each of them to better serve their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5ac2bc5e89b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5ac2bc5e89b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Data \u0026 Infrastructure Agility\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ISOTUPLB\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-7864dd6e6cfcefa31ebeb28fafd189e3d7633d24-1120x400-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1c0fb33c5023\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c0fb33c50230\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to customer engagement, data is at the heart of everything. And with Braze Alloys’ Data \u0026 Infrastructure Agility category, we’re making it easier to link up the Braze customer engagement platform with a variety of data-related technologies, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efabe0978438\",\"_type\":\"block\",\"children\":[{\"_key\":\"efabe09784380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Warehouses\"},{\"_key\":\"efabe09784381\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Amazon S3, Microsoft Azure, Google Cloud, and Snowflake)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2b58e004c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2b58e004c440\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wrapper SDKs\"},{\"_key\":\"e2b58e004c441\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Apache Cordova and React Native)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f580fbb9e712\",\"_type\":\"block\",\"children\":[{\"_key\":\"f580fbb9e7120\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Data Platforms\"},{\"_key\":\"f580fbb9e7121\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like mParticle, Segment, and Tealium)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0cb894ec7ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0cb894ec7ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Those connections make it possible for marketing, growth, and engagement teams to better manage their data, supporting better outcomes for Braze customers and their customers alike.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f33e677cd7eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f33e677cd7eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“At Flipp, our goal is to ensure that every user interaction provides value and delivers on our mission to help our consumers save time and money on their weekly shop,” said Colleen Garrity, team lead, growth marketing at Flipp. “Smart marketing strategies that reflect the needs and preferences of our users are critical to engagement. To help drive this, Segment offers a seamless connection between the campaigns we run in Braze and our business intelligence tools, helping to democratize data and making it easily accessible to our teams. The simple integration of the platforms enables our team to pivot to optimize campaign performance and connect with our users in the best way.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb3582ddf9e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb3582ddf9e70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. 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They are definitely better together. The two-way synchronization integration allows us to incorporate engagement experience in users’ activity history and provide a holistic view of the user journey…[and] use Mixpanel as a source for data enrichment in Braze.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2a4011a0d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2a4011a0d4c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. 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Together with Branch, we can help ensure those messages deliver optimal user experiences and lead to better business outcomes,\\\" said Eric Stein, EVP at Branch. \\\"Together with Braze, we have dozens of clients benefiting from our integration who understand that it is not enough to just measure the downstream impact of your marketing activities when you can improve the performance of those activities as well.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc711e7886e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc711e7886e40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b352512187c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b352512187c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Less than a year after its launch, Braze Alloys represents a robust collection of nearly 50 technologies, all of them carefully selected to help brands fill critical gaps in their customer engagement strategy and support the creation and maintenance of a best-in-class, built-for-purpose technology ecosystem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52e8a2f04a11\",\"_type\":\"block\",\"children\":[{\"_key\":\"52e8a2f04a110\",\"_type\":\"span\",\"marks\":[],\"text\":\"No one ecosystem will be right for every brand or every strategy, and keeping up with the evolving technology landscape and shifting customer expectations and tastes will often mean adjusting the solutions your team leverages to fit your current needs. Make sure your have a tech ecosystem that can grow and change with your customers and business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b263f203d606\",\"_type\":\"block\",\"children\":[{\"_key\":\"b263f203d6060\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more, explore our \"},{\"_key\":\"b263f203d6061\",\"_type\":\"span\",\"marks\":[\"787766f2f86f\"],\"text\":\"Braze Alloys hub\"},{\"_key\":\"b263f203d6062\",\"_type\":\"span\",\"marks\":[],\"text\":\" and start the journey toward true, connected customer experiences.\"}],\"markDefs\":[{\"_key\":\"787766f2f86f\",\"_type\":\"link\",\"href\":\"/product/alloys\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/af55d484151a828b797cdb7ab19def05e1d2b487-1120x660.jpg\",\"publishedDate\":\"2019-05-11T16:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e2882c42912a3788727aa956d89c9bcc22c5c5de-1200x600-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"To reach today's consumers effectively, you need a technology ecosystem that allows you to slot in best-in-class technologies for all your marketing needs.\",\"pageTitle\":\"Support Connected Engagement Across Your Stack with Braze Alloys | Braze\",\"slug\":{\"current\":\"braze-alloys-connected-engagement\"}},\"title\":\"Building the Next-Gen Ecosystem: How the Six Pillars of Braze Alloys Support True Connected Engagement\"},{\"_id\":\"imported-craft-25818\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"fbab83365321\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbab833653210\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze (formerly Appboy), we’re focused on building the best customer engagement platform out there, supporting brilliant messaging experiences across devices, channels, and platforms. 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We wanted to make it easy for our customers to realize their vision of a comprehensive and interconnected technology ecosystem.\"}],\"markDefs\":[{\"_key\":\"cce66cbe9921\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12184\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2bbe5375135e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bbe5375135e0\",\"_type\":\"span\",\"marks\":[\"d5bca9a6fef2\"],\"text\":\"Braze Alloys is designed to surface an expanding list of 45 technologies\"},{\"_key\":\"2bbe5375135e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" that, when paired with Braze, can bring your customer engagement up a level. 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A customer pointed out this minor UI tweak and we were able give the line WAY more breathing room.)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"YBdEAjwo\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-3be70dc43c5523bb1517b5ec52751b2e26417194-1920x1080-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"bdc74afe2a40\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdc74afe2a400\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Calculate Exact Stats on the fly\"},{\"_key\":\"bdc74afe2a401\",\"_type\":\"span\",\"marks\":[],\"text\":\": Whether your campaign is running or hasn’t been saved, you can now quickly “Calculate Exact Stats.” Campaigns that have not been saved yet will then appear as a draft for you.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"PGFz5Dkw\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-62cbaa1ba5d6332ab306adf88dd16fcb70a93bdd-1920x1080-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"559e958d0190\",\"_type\":\"block\",\"children\":[{\"_key\":\"559e958d01900\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Who needs control?\"},{\"_key\":\"559e958d01901\",\"_type\":\"span\",\"marks\":[],\"text\":\": When using Intelligent Selection, we required a control group. However, we found that in many cases for our customers, this wasn’t necessary. We now offer you the ability to check a box to add that control group.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"PUKIcMmF\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-0b4b7dabde278b94523c03fc66a19de9e0b1943a-1920x1080-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"cd692c01caa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd692c01caa60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Anything else?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e8de3ab7437\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e8de3ab74370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep checking back here to stay up to date on releases, updates, and announcements now, and throughout the rest of the year. Or subscribe to Braze Perspectives to get expert guidance delivered straight to your inbox.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/287e7d0e4d21213c0ec294f93009c08abd81973c-1120x660.jpg\",\"publishedDate\":\"2018-10-24T00:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-287e7d0e4d21213c0ec294f93009c08abd81973c-1120x660-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze Product Updates October 2018\",\"pageTitle\":\"Braze Product Updates October 2018\",\"slug\":{\"current\":\"october-2018-ready-set-go-your-data-agility-just-improved\"}},\"title\":\"October 2018 | Ready, Set, Go! 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