<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>CACI</title><meta name="description" content="CACI is an expert at advising and implementing Martech. Over the past 10 years, we have implemented over 150 technology platforms for clients from highly complex marketing automation platforms to lightweight ESPs. We advise clients on data architecture, build data infrastructures, and provide strategic support for acquisition and retention strategies. We also manage programmes on behalf of clients and are marketers ourselves, making our approach to technology unique. 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a 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class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="CACI" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0dcc1ff3b7928a0e7cc649f90462a3a73ad08702-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0dcc1ff3b7928a0e7cc649f90462a3a73ad08702-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0dcc1ff3b7928a0e7cc649f90462a3a73ad08702-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">CACI</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=EMEA">EMEA</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.caci.co.uk/services/customer-marketing-solutions/marketing-technology-strategy-and-architecture/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">EMEA</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is CACI?</h3><div class="flex flex-col gap-6"><p>CACI is an expert at advising and implementing Martech. Over the past 10 years, we have implemented over 150 technology platforms for clients from highly complex marketing automation platforms to lightweight ESPs. We advise clients on data architecture, build data infrastructures, and provide strategic support for acquisition and retention strategies. We also manage programmes on behalf of clients and are marketers ourselves, making our approach to technology unique. We have our own third-party data products that are used by 100s of businesses in the UK, making us a trusted and very experienced partner.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div 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text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">11<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Congratulations to the FORGE 2022 Torchie Awards Winners</h4><span class="text-sm font-bold text-gray-500">October 12, 2022</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement" href="/resources/articles/how-solutions-partners-can-support-brilliant-customer-engagement"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faed47ade6726afadc5385e87c966611a8049003e-1400x700.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faed47ade6726afadc5385e87c966611a8049003e-1400x700.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Faed47ade6726afadc5385e87c966611a8049003e-1400x700.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement</h4><span class="text-sm font-bold text-gray-500">January 15, 2021</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="How CACI—a Braze Full-Service Engineering and Marketing Solutions Partner—Supports Brilliant Customer Engagement" href="/resources/articles/caci-braze-alloys"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How CACI—a Braze Full-Service Engineering and Marketing Solutions Partner—Supports Brilliant Customer Engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0a40f74e8fe3fba57e928196358397aed14f47c1-1620x1621.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0a40f74e8fe3fba57e928196358397aed14f47c1-1620x1621.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0a40f74e8fe3fba57e928196358397aed14f47c1-1620x1621.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How CACI—a Braze Full-Service Engineering and Marketing Solutions Partner—Supports Brilliant Customer Engagement</h4><span class="text-sm font-bold text-gray-500">April 12, 2021</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span 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We have our own third-party data products that are used by 100s of businesses in the UK, making us a trusted and very experienced partner.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"solutions\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/resources/articles\"},\"cards\":[{\"_id\":\"dcae8231-b5f8-4ba7-96a5-5f28aa954de6\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"6f2c35f83310\",\"_type\":\"block\",\"children\":[{\"_key\":\"800e40f67f000\",\"_type\":\"span\",\"marks\":[],\"text\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. 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This approach gave users the option to tailor the notifications to their needs while requiring nearly zero development work.\"}],\"markDefs\":[{\"_key\":\"e3a14c2440df\",\"_type\":\"link\",\"href\":\"https://urldefense.com/v3/__https:/www.braze.com/resources/articles/why-in-app-messages-are-important-to-your-cross-channel-strategy__;!!Om87Lau1Cg!Ie5V07eHe4KNCt1_h-sNjrKu2SCU9J_iPmQxqXEaHWgcMxkWEeiHU660REarQCW76r9rHQ9TgzWCr_tnz9ILVh_aA3TZag$\"}],\"style\":\"normal\"},{\"_key\":\"d3c877fe7e26\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d643333f9280\",\"_type\":\"span\",\"marks\":[],\"text\":\"ABC News’ goal was two-fold: ABC News’ goal was two-fold: To maximize the amount of quality election content they could provide users while simultaneously minimizing the engineering resources required to make these changes. The design team tackled the UI challenge, delivering an interface for in-app messages and opt-ins that aligned with 2024 elections brand guidelines. Even with rigorous QA testing, the team saved nearly 800 development hours throughout the lifecycle of the feature.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"261ba0f8c0b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbbd7d8d29770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Users responded to this approach: 20% of users who saw the new onboarding flow opted into one or more interest or candidate tag. From there, “Interests” generated a 6% click-through rate (CTR) and “Candidates” saw an 18% CTR. These insights will continue to inform their reporting team about which 2024 election content their users are most interested in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e617ba1d377f\",\"_type\":\"block\",\"children\":[{\"_key\":\"04c3b23c64970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collaborative Team of the Year: Dutch Bros\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ff2c555d043\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d7ad46783b80\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes teams who work across disciplines to collaboratively create best-in-class campaigns for their audiences using Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2ab44dd26c8\",\"_type\":\"richImage\",\"alt\":\"An image showing the winner of the collaborative team of the year award\",\"asset\":{\"_ref\":\"image-28a2edf848db0883c95d9b5ef763b3833e127874-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"09afcd81f5f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"769410ea2b7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we’re excited to name \"},{\"_key\":\"769410ea2b7c1\",\"_type\":\"span\",\"marks\":[\"dd0d323ad12a\"],\"text\":\"Dutch Bros\"},{\"_key\":\"769410ea2b7c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" as our 2024 Torchie Awards “Collaborative Team of the Year.” Dutch Bros drives success with their customer engagement program through seamless teamwork across five key departments: Digital marketing, development, product, consumer insights, and creative. Dutch Bros recently relocated its primary headquarters from Oregon to Arizona and expanded its team to include new members specializing in app development, martech, and loyalty programs. By bringing the development of their app in-house, they assembled a dedicated team of developers, marketers, product managers, and consumer insights experts to revamp the app and introduce new features requested by customers.\"}],\"markDefs\":[{\"_key\":\"dd0d323ad12a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/dutch-bros-case-study\"}],\"style\":\"normal\"},{\"_key\":\"0ac52b5ea9aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"35025ee3ce3a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The newly-formed teams at Dutch Bros worked hand in hand to build a simplified, unified customer experience. Developers and product managers collaborated closely with marketers to ensure the app's functionality aligned with campaign strategies, while consumer analytics and finance experts provided critical insights to balance budgetary constraints. This cohesive effort resulted in an app that both meets and exceeds customer expectations, and integrates seamlessly with broader engagement initiatives. By leveraging Braze, Dutch Bros created personalized and gamified messages that resonate with customers. The successful launch and positive customer feedback underscores the effectiveness of their collaborative approach, setting a new standard for customer interaction and satisfaction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f69a2048579\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d5e6b06ff6d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Creative Excellence: Mint Mobile\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65ce72f22a9c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bec76c9592f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a team that harnessed the Braze customer engagement platform to deliver original, innovative customer messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2be9a194e12\",\"_type\":\"richImage\",\"alt\":\"An image of the creative excellence award winner\",\"asset\":{\"_ref\":\"image-b464c80c502631dfed4b3fd6589dfa1be53b93d3-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"6b33d01f5c41\",\"_type\":\"block\",\"children\":[{\"_key\":\"639cde02617f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Talk about a partnership that’s “mint” to be! We’re pleased to name \"},{\"_key\":\"639cde02617f1\",\"_type\":\"span\",\"marks\":[\"1e6e1d658a7a\"],\"text\":\"Mint Mobile\"},{\"_key\":\"639cde02617f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" as our 2024 “Creative Excellence Award” winner for their “Mint Mobile Shake” collaboration with \"},{\"_key\":\"639cde02617f3\",\"_type\":\"span\",\"marks\":[\"338b57461977\"],\"text\":\"Jack in the Box\"},{\"_key\":\"639cde02617f4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"1e6e1d658a7a\",\"_type\":\"link\",\"href\":\"https://www.mintmobile.com/\"},{\"_key\":\"338b57461977\",\"_type\":\"link\",\"href\":\"https://www.jackinthebox.com/\"}],\"style\":\"normal\"},{\"_key\":\"de8f8c772412\",\"_type\":\"block\",\"children\":[{\"_key\":\"b75066c14444\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Mint Mobile Shake was created just in time for St. Patrick’s Day, bringing together joyful, stand-out messaging across in-store signage, TV commercials featuring the Jack in the Box mascot and Ryan Reynolds, social media, and an email campaign. 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David’s commitment to the Bonfire community over the last year was unparalleled. He consistently chimes in to answer questions (at least twice per week!), and fellow marketers know him as a go-to source for creative inspiration. 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ShareTheMeal used the Braze platform’s capabilities to recognize individual donors as “Field Heroes” and to raise further funds to combat hunger. Together, this partnership has generated over $5 million to fight against food scarcity, a clear gift to communities worldwide. ShareTheMeal has directed their $10,000 grant toward World Food Program USA, allowing them to further expand their reach and continue their vital work in the fight against global hunger.\"}],\"markDefs\":[{\"_key\":\"e903a5683880\",\"_type\":\"link\",\"href\":\"https://sharethemeal.org/en-us\"}],\"style\":\"normal\"},{\"_key\":\"67ec34c09d9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e2ad4cf2aa90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Partner Campaign of the Year: Stitch for e.l.f. 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Cosmetics fans feel seen and cherished.\"}],\"markDefs\":[{\"_key\":\"ba8aa0c13373\",\"_type\":\"link\",\"href\":\"https://www.stitch.cx/\"},{\"_key\":\"73f06fe89499\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/stitch\"},{\"_key\":\"0345db446b03\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"f800a6cc9a17\",\"_type\":\"block\",\"children\":[{\"_key\":\"042e7c3ae5a00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Service Partner of the Year: VML\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"543d09de33e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe8e075426560\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8ecff6a34bc\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards service partner of the year\",\"asset\":{\"_ref\":\"image-ff35f39fe2df16d4f70fab3726ed59b361cb7e16-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"9e76e2490cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bf0c6a560380\",\"_type\":\"span\",\"marks\":[],\"text\":\"As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that \"},{\"_key\":\"6bf0c6a560381\",\"_type\":\"span\",\"marks\":[\"f30d24523fd0\"],\"text\":\"VML\"},{\"_key\":\"6bf0c6a560382\",\"_type\":\"span\",\"marks\":[],\"text\":\" is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.”\"}],\"markDefs\":[{\"_key\":\"f30d24523fd0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/vml\"}],\"style\":\"normal\"},{\"_key\":\"57ccca2c7588\",\"_type\":\"block\",\"children\":[{\"_key\":\"f64c13e742e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. We look forward to seeing VML thrive in their latest collaboration with Costa, the world’s second-largest coffee brand and one of the largest loyalty programs in the UK. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5600f7388f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fa4b6c851340\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Technology Partner of the Year: AWS\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a8f1c5f7b60\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9a80aecc0090\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze Alloys technology partner who enables brands to deliver exceptional experiences to their users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b10a1424a83\",\"_type\":\"richImage\",\"alt\":\"an aws logo on a purple background with the words technology partner of the year\",\"asset\":{\"_ref\":\"image-67c57c7ab7ebc61c52b01971255d9cbb5f25d4c5-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"39d7656a5f3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6225d897c8f10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. 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To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and \"},{\"_key\":\"0c44735fae583\",\"_type\":\"span\",\"marks\":[\"a1ff5e06f52e\"],\"text\":\"enhancing the easyJet customer journey\"},{\"_key\":\"0c44735fae584\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a1dd2e2e87c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/caci\"},{\"_key\":\"a1ff5e06f52e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/caci-braze-alloys\"}],\"style\":\"normal\"},{\"_key\":\"a36f032b6567\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0adee00917b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Congratulations to all of our 2024 nominees and winners, and thank you to everyone who attended this year’s Forge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b018274f6788cc0000c3369f068019146052e06d-2400x1600.png\",\"publishedDate\":\"2024-09-24T03:30:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-143499016cabc17b51bb1e9198183eb1334e8759-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. 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To creatively accomplish their goal, they built a fully interactive game within an in-app message (IAM) using custom HTML. Additionally, once a user had played the game, they were served a CTA that deep linked to BK’s offer page so they could redeem a prize.\"}],\"markDefs\":[{\"_key\":\"2ad58dfdd2de\",\"_type\":\"link\",\"href\":\"/customers/burger-king-case-study\"}],\"style\":\"normal\"},{\"_key\":\"d4daa5878b6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4daa5878b6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Burger King also utilized Braze to implement push notifications and email reminders to notify users of the game itself and to remind users who had won a prize or offer to redeem it. The way Burger King wove together connectivity, gamification, and engagement (both strategically and tactically) in this campaign exemplifies innovation in mobile marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dRvnDvpc\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-a4371dbb26cac78c8df5cd75beac315831935382-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"6cac4fa6c3c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cac4fa6c3c40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Torchie Team of the Year: Majid Al Futtaim\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c4286140a27d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4286140a27d0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes teams who work across disciplines (data, engineering, marketing, leadership) to collaboratively create best-in-class campaigns for their users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93586d4c64ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"93586d4c64ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sereen Hindawi, Senior Manager of Customer Engagement at Majid Al Futtaim would like to recognize her colleagues on the SHARE Customer Engagement and Martech Product Teams, which she proudly told us are made up incredible marketers with strong backgrounds in lifecycle, product, and tactical marketing working for some of the largest and most renowned brands in their region: Dalal Haidar, Fakaiha Arshad, Imen Azzabi, Maxime Delcourt, Lojain Alsaif, Jade Okba, Tanaya Priya and Majd Arzouni. Having switched to the Braze platform at the start of 2022, Sereen says her team embraced the challenge and hit the ground running. Expectations were high—on their previous platform, the team was churning out 100+ impactful communications monthly, with open rates averaging an impressive 40%-50%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0dd758c65c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0dd758c65c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the team had familiarized themselves with Braze, they created a new email design system—a series of frameworks, components, and elements that allows them to leverage the variation Braze allows for while maintaining efficiency. Sereen told us that the email design system grew and flourished, allowing the team to reduce the amount spent per campaign without compromising quality. 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To elevate the app experience, Joel Debus, Marketing Automation Manager at Klarna wanted to create personalized journeys to retarget users. Historically, the marketing team had very little insight into what users were interested in aside from purchase history. Enter Joel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26a4b41e4dff\",\"_type\":\"block\",\"children\":[{\"_key\":\"26a4b41e4dff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Joel teamed up with a software engineer on a different team who helped him define the solution architecture and find ways to solve this challenge in Braze. Joel taught himself Python and Javascript, got onboarded on how to submit Pull Requests, and analyzed and created 2,500 URL logic rules for nine of Klarna’s top-visited merchants. The results? 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Together, they built an ecosystem of automated and recurring notifications across channels that layers on top of the Meetup platform to create engagement, then migrated their product triggered sends to Braze, and enhanced and optimized those sends. This past summer, they completed the last element of the migration from their earlier setup by migrating legacy email IPs into Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6ce31dad9e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ce31dad9e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We scaled empathy through personalization, utilizing Braze tools for smarter sending, and creating a cross-channel experience,” said Brian. “The past two years we've come a long way with how Meetup utilizes Braze to enhance our relationship with our customers.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c049df946c7d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c049df946c7d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Through their initiatives, they were able to drive 426K RSVPs, over 1 million events scheduled, and 12,200 groups started, all while navigating a pandemic sweeping through the world. Against all odds, they’ve remained profitable and growing since 2020, continuing to help communities grow and spark connections.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8lsXefy2\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-93758c680081024bcc502a5a62d9c7c67e886e25-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"f64f17bf858a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f64f17bf858a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Best Data Application of the Year: Blinkist\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a78ee088a60c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a78ee088a60c0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a team that has leveraged Braze data to measure campaign performance, and used those analytics to inform business decisions in line with company goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb36776b12a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb36776b12a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Blinkist recognized that while new subscribers to the platform tend to be highly engaged, as they progress further down the lifecycle, they often become more casual users—or worse, dormant. User research showed that users have a healthy appetite for content related to current events and news topics, and that if the recommendations they receive are the right ones, users are more open to receiving more communication from Blinkist. Based on their findings, the marketing team worked with the data science team and an AI copywriter called GT3 to build a fully-automated campaign called the Blinkist Signal that recommended news-based, localized titles from their library personalized by user location, trending local news, and user behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67ca7aceec31\",\"_type\":\"block\",\"children\":[{\"_key\":\"67ca7aceec310\",\"_type\":\"span\",\"marks\":[],\"text\":\"The AI would write the copy used in the campaign to explain and contextualize why a certain book was relevant to a certain event, after which they’d use Braze \"},{\"_key\":\"67ca7aceec311\",\"_type\":\"span\",\"marks\":[\"377ce2323021\"],\"text\":\"Connected Content\"},{\"_key\":\"67ca7aceec312\",\"_type\":\"span\",\"marks\":[],\"text\":\" to draw data about the title from their backend and populate the information into the email. This was set up within Braze \"},{\"_key\":\"67ca7aceec313\",\"_type\":\"span\",\"marks\":[\"30c87c3973ac\"],\"text\":\"Canvas\"},{\"_key\":\"67ca7aceec314\",\"_type\":\"span\",\"marks\":[],\"text\":\", with users being sent daily recommendations based on the built-in logic. Blinkist says such localized, personalized, and unique recommendations would not be possible for their large user base without the use of this technology. And while the campaign is still entering next steps and iterations, initial analysis suggests it’s effective—its results even outperformed those of human-made recommendations within a control group. Early data indicates that it’s especially useful for dormant users, who are showing strong reactivation rates. 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Demand was high, but so were competition and customer expectations. Domino’s UK/Ireland found themselves facing marketing challenges that were interfering with their ability to stand out from the crowd by providing a strategic, personalized, and seamless customer experience. They had a strong sense of what they wanted to accomplish but were handcuffed by their outdated CRM technology. They weren’t harnessing an abundance of data, they were dealing with a time lag that made responsive customer communication impossible, their platforms were disjointed, there were barriers to segmentation—the list goes on. Then Domino’s made the transition to Braze so they could manage all email, push, and in-app marketing campaigns in one place.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fee6dd1e9d5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fee6dd1e9d5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In selecting a mobile-first platform that multiple channels could operate within, Domino’s used \"},{\"_key\":\"fee6dd1e9d5d1\",\"_type\":\"span\",\"marks\":[\"d1096f38f0e1\"],\"text\":\"channel optimization\"},{\"_key\":\"fee6dd1e9d5d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fee6dd1e9d5d3\",\"_type\":\"span\",\"marks\":[\"b27e5c2619b1\"],\"text\":\"send-time optimization\"},{\"_key\":\"fee6dd1e9d5d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to talk to customers on the channel they prefer at a time they’re most likely to be receptive—a process that just wasn’t possible with their previous CRM. They say the switch to Braze also allowed for easy integration with a suite of creative tools, such as \"},{\"_key\":\"fee6dd1e9d5d5\",\"_type\":\"span\",\"marks\":[\"75769fe5c04b\"],\"text\":\"Movable Ink\"},{\"_key\":\"fee6dd1e9d5d6\",\"_type\":\"span\",\"marks\":[],\"text\":\", that make content customer-specific and help bring it to life. Once Domino’s had made the move to Braze, they needed a partner that understood the features and functions inside out. Enter \"},{\"_key\":\"fee6dd1e9d5d7\",\"_type\":\"span\",\"marks\":[\"992374c2532d\"],\"text\":\"CACI\"},{\"_key\":\"fee6dd1e9d5d8\",\"_type\":\"span\",\"marks\":[],\"text\":\", pioneering problem solvers who came highly recommended by Braze.\"}],\"markDefs\":[{\"_key\":\"d1096f38f0e1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7186\",\"_type\":\"reference\"}},{\"_key\":\"b27e5c2619b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/intelligence/intelligent_timing\"},{\"_key\":\"75769fe5c04b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17918\",\"_type\":\"reference\"}},{\"_key\":\"992374c2532d\",\"_type\":\"link\",\"href\":\"https://www.caci.co.uk/\"}],\"style\":\"normal\"},{\"_key\":\"a8c4a3a7582c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8c4a3a7582c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In recommending CACI, we were confident in their specialist knowledge of the platform, along with being industry-leading experts in data. CACI’s personalization project team began assessing existing campaigns and journeys to understand customer behavior and identify personalization opportunities. Then came experimentation, testing, and ultimately, implementation of personalized messaging processes that put Domino’s former CRM to shame. Domino’s says the agility of this process, attributable to the Braze platform’s core functionality and ease of use, ensured testing could be adaptive, data-driven, and insight-led, guaranteeing more effective outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"kwrRcGFC\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-faaf0fd2fc8018da893b2aea9e763211520e5b89-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"6f65e758480a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f65e758480a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tech Partner Use Case of the Year: Hibbett Sports\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f6e1ae7fd2b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6e1ae7fd2b80\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a brand that uses Braze in tandem with one or more Braze Alloys technology partners to support a customer engagement ecosystem that delivers exceptional experiences to their users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97ca63a37466\",\"_type\":\"block\",\"children\":[{\"_key\":\"97ca63a374660\",\"_type\":\"span\",\"marks\":[],\"text\":\"While running a raffle campaign, online retailer Hibbett Sports wanted to ensure that finding and downloading their app, then navigating to the specific raffle of interest made for a seamless experience, eliminating friction and barriers to long-term app adoption. They also wanted to leverage their wealth of customer data to enhance personalized messaging for customer marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a50bb29510d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a50bb29510d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"To accomplish these goals, Hibbett Sports implemented three Braze Alloys technology partners, including \"},{\"_key\":\"a50bb29510d21\",\"_type\":\"span\",\"marks\":[\"ab37b8d43be9\"],\"text\":\"Branch\"},{\"_key\":\"a50bb29510d22\",\"_type\":\"span\",\"marks\":[],\"text\":\", which allowed them to provide a unified, cross-channel experience. They also created relevant messaging powered by Braze and \"},{\"_key\":\"a50bb29510d23\",\"_type\":\"span\",\"marks\":[\"c77a7261815d\"],\"text\":\"Movable Ink\"},{\"_key\":\"a50bb29510d24\",\"_type\":\"span\",\"marks\":[],\"text\":\", and improved their customer data flow with \"},{\"_key\":\"a50bb29510d25\",\"_type\":\"span\",\"marks\":[\"6c03112fd482\"],\"text\":\"mParticle\"},{\"_key\":\"a50bb29510d26\",\"_type\":\"span\",\"marks\":[],\"text\":\". The results were outstanding: A 46.4% Click-to-Install rate, a 69% increase in Monthly Active Users, a 228% increase in Daily Active Users, and a 51% increase in New Users.\"}],\"markDefs\":[{\"_key\":\"ab37b8d43be9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17964\",\"_type\":\"reference\"}},{\"_key\":\"c77a7261815d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17918\",\"_type\":\"reference\"}},{\"_key\":\"6c03112fd482\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"NuWBaUPX\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-9cbc5b78d89d4c5a6a1b2aca925265ff99d15efe-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"6989ac9f8bae\",\"_type\":\"block\",\"children\":[{\"_key\":\"6989ac9f8bae0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing Leader of the Year: Annabella Goff, Senior Director of CRM at Peacock\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e033a8040d2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"e033a8040d2e0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award recognizes a marketing executive or executives who manage a team that builds innovative, personalized, customer-centric campaigns in Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"344e1868ae1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"344e1868ae1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since launching in 2020 in a long-competitive market, streaming service Peacock’s path to success has come with an ever-growing team and changing expectations from consumers. At the start of 2022, Annabella Goff, Senior Director of CRM, reorganized cross-functionally to form a retention strategy and fan engagement team that would work alongside Peacock’s existing email, mobile audience, and analysis teams. It had become apparent that Peacock was growing so rapidly within the industry that they needed more robust resources and structuring to serve subscribers in meaningful and engaging ways. With a new team structure in place, Annabella’s leads were able to thoughtfully level up Peacock’s campaign work and audience segmentation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7f2a7a1f46f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f2a7a1f46f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"The CRM team worked closely with data partners to build the right set of targetable events and attributes, built out systems that would allow for mass personalization at scale, and dug into fan engagement as a means to connect with the Peacock audience through content communities. Peacock says this freed up time for the growing email and mobile teams to innovate, finding new ways to implement campaigns through Braze \"},{\"_key\":\"7f2a7a1f46f51\",\"_type\":\"span\",\"marks\":[\"e7e7e269bac9\"],\"text\":\"Canvas\"},{\"_key\":\"7f2a7a1f46f52\",\"_type\":\"span\",\"marks\":[],\"text\":\" and dynamic \"},{\"_key\":\"7f2a7a1f46f53\",\"_type\":\"span\",\"marks\":[\"488b361704f1\"],\"text\":\"Content Blocks\"},{\"_key\":\"7f2a7a1f46f54\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining the process.\"}],\"markDefs\":[{\"_key\":\"e7e7e269bac9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/?utm_medium=paid-search\u0026utm_source=google\u0026utm_campaign=fy22-amer-brand_l_brand\u0026utm_content=mt_brand_ad_copy_fy22\u0026utm_term=braze_canvas%7Cbraze%20canvas%7Ce%7Cg%7Cc%7C%7C587080375336\u0026_bt=587080375336\u0026_bk=braze%20canvas\u0026_bm=e\u0026_bn=g\u0026gclid=CjwKCAjws--ZBhAXEiwAv-RNL3aOZ6VGDV5Yzolv9MEYLPTjR3Jv4L8JoGE8EvcNdC_tWlB3hgm-thoCN7sQAvD_BwE\"},{\"_key\":\"488b361704f1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/templates_and_media/content_blocks/\"}],\"style\":\"normal\"},{\"_key\":\"bfe89f9d4540\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe89f9d45400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Annabella continues to work cross-functionally within Peacock, partnering with a variety of teams through the company to strengthen engagement and retention efforts and champion a customer-first approach. Peacock says Annabella’s guidance has pushed them toward a higher customer lifetime value and double-digit lifts in key metrics.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"pyuTB8mS\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8abb646e9981c2264b8d6059b70d5d1165ebf976-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4f470f7bd95f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f470f7bd95f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Congrats to all nominees and winners, and thank you to everyone who attended this year’s FORGE.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/9bf6d19fa60ccb71081bef851c30ce383a6336fc-1500x1500.png\",\"publishedDate\":\"2022-10-12T17:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a4450ef367c8711ac68f811a3115b4a5eb3a2cf9-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The Braze Torchie Awards celebrate those reimagining the status quo of customer engagement and paving the way for future innovation. We’re thrilled to announce this year’s winners, and look forward to all the amazing things our customers do next year.\",\"pageTitle\":\"Congratulations to the FORGE 2022 Torchie Awards Winners\",\"slug\":{\"current\":\"forge-2022-torchie-awards-winners\"}},\"title\":\"Congratulations to the FORGE 2022 Torchie Awards Winners\"},{\"_id\":\"imported-craft-5415\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"ac77f2416c7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac77f2416c7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing technology solutions have the power to make brilliant customer engagement possible. When used effectively, these advanced tools enable the kinds of relevant, personalized experiences that encourage new users to complete the onboarding process, regular customers to keep coming back, and nudge loyal customers to evangelize on behalf of their favorite companies. And for many brands—from startups to global enterprises—\"},{\"_key\":\"ac77f2416c7f1\",\"_type\":\"span\",\"marks\":[\"25abfaed7bcd\"],\"text\":\"solutions partners\"},{\"_key\":\"ac77f2416c7f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" are the trusted advisors who help companies select, vet, and bring together the ideal \"},{\"_key\":\"ac77f2416c7f3\",\"_type\":\"span\",\"marks\":[\"9c2e3fe9f23f\"],\"text\":\"stack of cloud platform technologies\"},{\"_key\":\"ac77f2416c7f4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to support their unique customer engagement needs.\"}],\"markDefs\":[{\"_key\":\"25abfaed7bcd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7886\",\"_type\":\"reference\"}},{\"_key\":\"9c2e3fe9f23f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ceb59698d5af\",\"_type\":\"block\",\"children\":[{\"_key\":\"ceb59698d5af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For brands looking to understand how solutions partners can help brands achieve stronger results, we asked a few of our trusted solutions partners about the role they play in leveraging the right marketing tech to strengthen customer relationships, how they work effectively with clients to help them reach their business goals, and what they see as today’s key challenges for brands.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4a6547d2225\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4a6547d22250\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Missing Ingredient for Customer Engagement: Solutions Partners\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"23848ceafff4\",\"_type\":\"block\",\"children\":[{\"_key\":\"23848ceafff40\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve seen solutions partners help brands with their fiscal-year planning by assisting them to create and iterate on technology roadmaps and determine the budget needed to secure the right platforms. They can also help to align key stakeholders from various departments towards common goals, deliver on both strategy and day-to-day execution, and leverage their in-depth understanding of Braze and other key players in the quickly expanding \"},{\"_key\":\"23848ceafff41\",\"_type\":\"span\",\"marks\":[\"aa19ceb26398\"],\"text\":\"marketing ecosystem\"},{\"_key\":\"23848ceafff42\",\"_type\":\"span\",\"marks\":[],\"text\":\" to provide in-depth (and sometimes hands-on) support when it comes to leveraging the right technologies in concert.\"}],\"markDefs\":[{\"_key\":\"aa19ceb26398\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17838\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"dacfec139ed3\",\"_type\":\"block\",\"children\":[{\"_key\":\"dacfec139ed30\",\"_type\":\"span\",\"marks\":[],\"text\":\"But finding the right solutions partner for your brand’s unique needs can be a challenge. To make that process easier, we launched our \"},{\"_key\":\"dacfec139ed31\",\"_type\":\"span\",\"marks\":[\"341af410495d\"],\"text\":\"Braze Alloys Solutions Partners Program\"},{\"_key\":\"dacfec139ed32\",\"_type\":\"span\",\"marks\":[],\"text\":\" in 2019. Not only have we brought together dozens of leading consultancies, agencies, and solutions partners, we’ve also established an exclusive Solutions Partners Certification Program that assesses and validates solutions partners’ expert knowledge and insights related to the Braze platform. With that Braze stamp of approval, brands can be confident that they’re working with confirmed experts in the space, capable of helping them take their customer engagement efforts to the next level.\"}],\"markDefs\":[{\"_key\":\"341af410495d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0ffbe7376e14\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ffbe7376e140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given that, we’ve asked three leading Braze Certified Solutions Partners to weigh in on how they approach collaborating with leading brands and the value that brands can see from leveraging solutions partners in connection with their customer engagement strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d73ded20b7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d73ded20b7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Our role is to both design the ideal customer journey, and also to make that journey a reality,\\\" explained David Sealey, Director of Strategy and Growth, at \"},{\"_key\":\"1d73ded20b7a1\",\"_type\":\"span\",\"marks\":[\"ef0422b96012\"],\"text\":\"CACI\"},{\"_key\":\"1d73ded20b7a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", a full-service engineering and marketing solutions partner that has implemented over 150 technology platforms for clients over the last 10 years. \\\"We understand what cloud platforms offer and how to connect them together in a way that delivers the desired experience.\\\"\"}],\"markDefs\":[{\"_key\":\"ef0422b96012\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/caci\"}],\"style\":\"normal\"},{\"_key\":\"82ecf0321e82\",\"_type\":\"block\",\"children\":[{\"_key\":\"82ecf0321e820\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"As a trusted advisor to our clients, we take very seriously our responsibility to identify best-in-class partners and work closely with them to ensure we are providing the right solutions to our clients and our clients’ customers,\\\" said Brian T. Cahill, Client Service Lead, Media \u0026 Entertainment at \"},{\"_key\":\"82ecf0321e821\",\"_type\":\"span\",\"marks\":[\"28596f90b087\"],\"text\":\"Slalom\"},{\"_key\":\"82ecf0321e822\",\"_type\":\"span\",\"marks\":[],\"text\":\", a full-service engineering and marketing solutions partner focused on strategy, technology, and business transformation, serving over 30 markets across the US, UK, and Canada.\"}],\"markDefs\":[{\"_key\":\"28596f90b087\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/slalom\"}],\"style\":\"normal\"},{\"_key\":\"309bbd99739d\",\"_type\":\"block\",\"children\":[{\"_key\":\"309bbd99739d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"There are so many technical solutions out there, as well as great teams driving innovative use cases with them and also everyone is learning in this fast-moving space all the time,\\\" said Andy Carvell, Cofounder and Partner at \"},{\"_key\":\"309bbd99739d1\",\"_type\":\"span\",\"marks\":[\"8a1dc08850bc\"],\"text\":\"Phiture\"},{\"_key\":\"309bbd99739d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", a marketing solutions partner and mobile growth consultancy working with the teams behind leading apps. \\\"From the early days, we’ve been keen to contribute by sharing what we know and how we approach key growth topics.\\\"\"}],\"markDefs\":[{\"_key\":\"8a1dc08850bc\",\"_type\":\"link\",\"href\":\"/product/partners/solutions/phiture\"}],\"style\":\"normal\"},{\"_key\":\"aaef36c0bcb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"aaef36c0bcb60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Selecting a Solutions Partner: The Right Type for Your Needs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"78b04c800727\",\"_type\":\"block\",\"children\":[{\"_key\":\"78b04c8007270\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are three types of Braze Certified Solutions Partners who offer services in the following three areas to help companies elevate their customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9e734f91530\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9e734f915300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engineering: \"},{\"_key\":\"a9e734f915301\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solutions partners help brands through the technical aspects of implementing Braze and other platforms and integrating these systems with other solutions in your tech stack.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8f42c14386f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8f42c14386f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing: \"},{\"_key\":\"d8f42c14386f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solutions partners focus on customer engagement, offering support for both high-level strategy and the day-to-day details of campaign management.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b2ba49b5c21\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b2ba49b5c210\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Full Service Solutions Partners: \"},{\"_key\":\"0b2ba49b5c211\",\"_type\":\"span\",\"marks\":[],\"text\":\"These solution partners bring together the best of both the technical savvy of engineering solutions partners along with the strategic expertise of marketing solutions partners.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e809495586bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e809495586bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today's Key Challenges\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"524a4c557191\",\"_type\":\"block\",\"children\":[{\"_key\":\"524a4c5571910\",\"_type\":\"span\",\"marks\":[],\"text\":\"When thinking about adopting tools and technologies to enable customer engagement, the three Braze Certified Solutions Partners we spoke with shared the following issues as being among the top problems they're currently working with their clients to address:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfc5abaa6ffb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfc5abaa6ffb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Data latency and poor data quality\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b1e1d012576\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b1e1d0125760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether it's data that doesn't flow fast enough (or completely), failing to address issues related to data—including \"},{\"_key\":\"3b1e1d0125761\",\"_type\":\"span\",\"marks\":[\"8cb08297e7a2\"],\"text\":\"data latency\"},{\"_key\":\"3b1e1d0125762\",\"_type\":\"span\",\"marks\":[],\"text\":\"—can lead to poor marketing and customer experiences, the kind that can cost businesses sales and profitability, said Sealey.\"}],\"markDefs\":[{\"_key\":\"8cb08297e7a2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25325\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"089f66705274\",\"_type\":\"block\",\"children\":[{\"_key\":\"089f667052740\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Data quality tends to \"},{\"_key\":\"089f667052741\",\"_type\":\"span\",\"marks\":[\"be01cfd026b1\"],\"text\":\"degrade over time\"},{\"_key\":\"089f667052742\",\"_type\":\"span\",\"marks\":[],\"text\":\" and that tendency has been exacerbated by \"},{\"_key\":\"089f667052743\",\"_type\":\"span\",\"marks\":[\"f06f1247dbe4\"],\"text\":\"recent privacy regulations\"},{\"_key\":\"089f667052744\",\"_type\":\"span\",\"marks\":[],\"text\":\" (e.g., \"},{\"_key\":\"089f667052745\",\"_type\":\"span\",\"marks\":[\"54b8c16d84ff\"],\"text\":\"GDPR\"},{\"_key\":\"089f667052746\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"089f667052747\",\"_type\":\"span\",\"marks\":[\"c2b13351566b\"],\"text\":\"CCPA\"},{\"_key\":\"089f667052748\",\"_type\":\"span\",\"marks\":[],\"text\":\") targeting consumer data and those who handle it,” explained Rio Longacre, Managing Director, Customer Strategy \u0026 MarTech at Slalom. “At the same time, \"},{\"_key\":\"089f667052749\",\"_type\":\"span\",\"marks\":[\"4ac3e57ad8fa\"],\"text\":\"ad oversaturation\"},{\"_key\":\"089f6670527410\",\"_type\":\"span\",\"marks\":[],\"text\":\" has degraded consumers’ perception of brands.”\"}],\"markDefs\":[{\"_key\":\"be01cfd026b1\",\"_type\":\"link\",\"href\":\"https://blogs.oracle.com/analytics/the-half-life-of-data-and-the-role-of-analytics\"},{\"_key\":\"f06f1247dbe4\",\"_type\":\"link\",\"href\":\"https://medium.com/slalom-technology/ccpa-a-marketers-survival-guide-723f10a8519f\"},{\"_key\":\"54b8c16d84ff\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26571\",\"_type\":\"reference\"}},{\"_key\":\"c2b13351566b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7600\",\"_type\":\"reference\"}},{\"_key\":\"4ac3e57ad8fa\",\"_type\":\"link\",\"href\":\"https://www.marketingweek.com/ad-saturation-damaging-trust-in-brands/\"}],\"style\":\"normal\"},{\"_key\":\"55747a9deda7\",\"_type\":\"block\",\"children\":[{\"_key\":\"55747a9deda70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Innovating fast enough to keep up with the pace of change and accelerated digital adoption\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9c34fc82c2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9c34fc82c2d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Due to the accelerated digital adoption spurred by the \"},{\"_key\":\"a9c34fc82c2d1\",\"_type\":\"span\",\"marks\":[\"a07625356f15\"],\"text\":\"global COVID-19 pandemic\"},{\"_key\":\"a9c34fc82c2d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", most organizations are in the process of assessing changing customer expectations and understanding new customer behaviors (and how these might change over time), explained Longacre. \\\"Based on what we are seeing, it is clear some companies are building on their digital investments while others are starting from scratch,\\\" he added. \\\"It is not a stretch to say we’ve seen more innovation in the past eight months than we have in the previous five years.\\\"\"}],\"markDefs\":[{\"_key\":\"a07625356f15\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21102\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2dd97c53aaea\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd97c53aaea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Knowing where and how to reach customers\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e9e0a15cee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e9e0a15cee90\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Omnichannel is really about customer-centricity—giving people the right information at the right time, using whatever channel and format is most convenient,” explained Longacre. “It’s not about ‘going digital,’ so to speak.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a60bebf0f218\",\"_type\":\"block\",\"children\":[{\"_key\":\"a60bebf0f2180\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Study after study has shown people actually want to receive marketing messages from brands, provided these messages offer something of value,” said Longacre. “In this regard, \"},{\"_key\":\"a60bebf0f2181\",\"_type\":\"span\",\"marks\":[\"4fec0eda9647\"],\"text\":\"SMS\"},{\"_key\":\"a60bebf0f2182\",\"_type\":\"span\",\"marks\":[],\"text\":\" ranks high among commutation channels, with around \"},{\"_key\":\"a60bebf0f2183\",\"_type\":\"span\",\"marks\":[\"25ee74f85114\"],\"text\":\"eight in 10 consumers\"},{\"_key\":\"a60bebf0f2184\",\"_type\":\"span\",\"marks\":[],\"text\":\" proffering to receive appointment reminders via text, and more than half stating a preference for SMS over email or voice.”\"}],\"markDefs\":[{\"_key\":\"4fec0eda9647\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24343\",\"_type\":\"reference\"}},{\"_key\":\"25ee74f85114\",\"_type\":\"link\",\"href\":\"https://learn.g2.com/sms-marketing-statistics\"}],\"style\":\"normal\"},{\"_key\":\"6218da40fe52\",\"_type\":\"block\",\"children\":[{\"_key\":\"6218da40fe520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Navigating the complexity of MarTech systems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28bd745e2acf\",\"_type\":\"block\",\"children\":[{\"_key\":\"28bd745e2acf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As more and more platforms join the ecosystem, it's getting harder for brands to ensure \"},{\"_key\":\"28bd745e2acf1\",\"_type\":\"span\",\"marks\":[\"6b9167f2a90d\"],\"text\":\"one uniform, seamless customer experience\"},{\"_key\":\"28bd745e2acf2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6b9167f2a90d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26196\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"63a3150052df\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a3150052df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Trying to align all the pieces toward a unified outcome when the technology is changing constantly is a big challenge for most brands,\\\" said Jake Bennett, Practice Area Lead, Digital Experience Management at Slalom. \\\"We help clients align both the technology and the organization to achieve business outcomes, even amidst this complexity.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73144a3e99bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"73144a3e99bf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Overcoming the challenges associated with technical change\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abbb8be5bf3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"abbb8be5bf3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slalom shared that a big area that it helps its clients with is in upskilling their employees with training, open office hours, and co-development, and helping broader organizations adopt a \"},{\"_key\":\"abbb8be5bf3f1\",\"_type\":\"span\",\"marks\":[\"ef3ac715daf3\"],\"text\":\"culture of data literacy and a testing mindset\"},{\"_key\":\"abbb8be5bf3f2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ef3ac715daf3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8024\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"972643a6e2af\",\"_type\":\"block\",\"children\":[{\"_key\":\"972643a6e2af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How Solution Partners Can Help Brands Build a Best-In-Class Marketing Tech Stack to Support Customer Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a9e968660940\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9e9686609400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Certified Solutions Partners help companies design smarter marketing ecosystems that…\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01bebce05b3f\",\"_type\":\"block\",\"children\":[{\"_key\":\"01bebce05b3f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Solve problems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85e4ca4aa9a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e4ca4aa9a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Too often, organizations acquire a platform with the expectation it will solve all of their problems,\\\" said Erica Kilbride, Solution Principal, Data \u0026 Analytics at Slalom. \\\"But we know that is usually not the case. We are in the business of enabling our clients through the implementation and adoption of innovative tools like Braze, but also by providing them with the strategic guidance and ongoing support to unlock the modern engagement strategies these platforms provide.\\\" That's why a big part of what Slalom does is to help clients assess what they need in their MarTech stack, how to best use each system, and identify any gaps.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d59528172ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d59528172ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Meet the needs of their customers\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"246a632e604a\",\"_type\":\"block\",\"children\":[{\"_key\":\"246a632e604a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"There’s no one-size-fits-all solution, so we help our clients to navigate the tech space and understand the capabilities they need to drive the use cases that are important to them,\\\" said Carvell.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5e6a0f8dc52\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5e6a0f8dc520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Drive business growth\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"149ecb00d623\",\"_type\":\"block\",\"children\":[{\"_key\":\"149ecb00d6230\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Whilst we care about managing costs, a marketing ecosystem should enable the business to accelerate customer acquisition and conversion,\\\" said SealeyI. \\\"It should also support the brand in engaging and retaining customers.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9a3935503e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9a3935503e80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Maximize return on investment\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86856e540ef3\",\"_type\":\"block\",\"children\":[{\"_key\":\"86856e540ef30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Our role as an agency is to maximize the return on investment from our clients’ data and technology assets (the marketing ecosystem). This requires both the selection and implementation of good MarTech as well as the optimization of existing technology and integrations,\\\" said Sealey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00dcec58fb85\",\"_type\":\"block\",\"children\":[{\"_key\":\"00dcec58fb850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Enable data-driven strategies\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71740daa3dbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"71740daa3dbc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Through effective journey based reporting, marketers can optimise the customer experience to deliver better outcomes for customers and the business,\\\" said Sealey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed84ba6f9fde\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed84ba6f9fde0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next Steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"98216be64d85\",\"_type\":\"block\",\"children\":[{\"_key\":\"98216be64d850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Solutions partners are here to help, but that assistance can take many forms. These trusted advisors can help brands struggling with a lack of internal engineering resources, in-house technical or strategic expertise, or simply enough bandwidth to reach their essential marketing goals. The key? Knowing what you’re looking to accomplish and finding the right solutions partner to fit your unique needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba4ef118a4d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba4ef118a4d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Could your company use extra support putting together or upgrading to a modern \"},{\"_key\":\"ba4ef118a4d61\",\"_type\":\"span\",\"marks\":[\"bc38da395b0a\"],\"text\":\"vertical stack\"},{\"_key\":\"ba4ef118a4d62\",\"_type\":\"span\",\"marks\":[],\"text\":\" that best supports your customer engagement needs? Check out our \"},{\"_key\":\"ba4ef118a4d63\",\"_type\":\"span\",\"marks\":[\"19c929e6662e\"],\"text\":\"Braze Alloys Solutions Partners Hub\"},{\"_key\":\"ba4ef118a4d64\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"bc38da395b0a\",\"_type\":\"link\",\"href\":\"/perspectives/tag/vertical-stack-series\"},{\"_key\":\"19c929e6662e\",\"_type\":\"link\",\"href\":\"/product/alloys/solutions\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/aed47ade6726afadc5385e87c966611a8049003e-1400x700.jpg\",\"publishedDate\":\"2021-01-15T09:00:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aed47ade6726afadc5385e87c966611a8049003e-1400x700-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Braze solutions partners\",\"pageTitle\":\"How Solutions Partners Can Support Brilliant Customer Engagement | Braze\",\"slug\":{\"current\":\"how-solutions-partners-can-support-brilliant-customer-engagement\"}},\"title\":\"Pulling Back the Curtain: How Solutions Partners Can Support Brilliant Customer Engagement\"},{\"_id\":\"imported-craft-81809\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"6c2bfb4c8e11\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c2bfb4c8e110\",\"_type\":\"span\",\"marks\":[],\"text\":\"In general, brands across industries turn to solutions partners when they need help selecting, evaluating, and pairing the best strategy and tech to support their customer engagement programs. What that entails in practice varies based on the type of consultancy or agency and the type of company they're helping, from startups to major corporations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"19e3cfbd1d38\",\"_type\":\"block\",\"children\":[{\"_key\":\"19e3cfbd1d380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our \"},{\"_key\":\"19e3cfbd1d381\",\"_type\":\"span\",\"marks\":[\"2abb86deb2e7\"],\"text\":\"Braze Alloys Solutions Partners\"},{\"_key\":\"19e3cfbd1d382\",\"_type\":\"span\",\"marks\":[],\"text\":\" offer services in three key areas:\"}],\"markDefs\":[{\"_key\":\"2abb86deb2e7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"60510fcf4971\",\"_type\":\"block\",\"children\":[{\"_key\":\"60510fcf49710\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engineering support:\"},{\"_key\":\"60510fcf49711\",\"_type\":\"span\",\"marks\":[],\"text\":\" Helping clients implement and integrate Braze and other platforms within their tech stacks\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66750ea5fa49\",\"_type\":\"block\",\"children\":[{\"_key\":\"66750ea5fa490\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing support: \"},{\"_key\":\"66750ea5fa491\",\"_type\":\"span\",\"marks\":[],\"text\":\"Offering high-level strategy as well as day-to-day marketing campaign management\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e86ead800a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e86ead800a10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Full-service support:\"},{\"_key\":\"6e86ead800a11\",\"_type\":\"span\",\"marks\":[],\"text\":\" Providing both technical engineering services and marketing campaign support\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aad76a51d66f\",\"_type\":\"block\",\"children\":[{\"_key\":\"aad76a51d66f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"David Sealey, Director of Strategy and Growth at \"},{\"_key\":\"aad76a51d66f1\",\"_type\":\"span\",\"marks\":[\"eac5a77228f8\"],\"text\":\"CACI\"},{\"_key\":\"aad76a51d66f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", spoke with Braze to share CACI's customer engagement philosophy, detailing how the company helps clients design the ideal customer journey, as well as explaining the most common customer engagement and martech challenges CACI helps its clients address.\"}],\"markDefs\":[{\"_key\":\"eac5a77228f8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-39024\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"19a05ad514e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"19a05ad514e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"CACI's Customer Engagement Philosophy: Designing the Ideal Customer Journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"15d52cd83466\",\"_type\":\"block\",\"children\":[{\"_key\":\"15d52cd834660\",\"_type\":\"span\",\"marks\":[],\"text\":\"While many brands may be able to pinpoint opportunities to improve the customer journey, executing on that vision is often a challenge. That's where CACI helps—by pairing leading customer engagement strategies with leading customer engagement technologies. And they do so by putting their customers first.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0cf7dcf7b2f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cf7dcf7b2f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We assess martech providers based on the experience our clients want to deliver and the needs of their marketing users,\\\" said Sealey. \\\"Based on our industry knowledge and experience we can quickly recommend best of breed martech solutions.\\\" He explained that “before recommending any martech stack, CACI always works with our clients to understand the experience that the brand wants to create and what existing technology is already in place. This enables our recommendations to be bespoke to each situation.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"963cd6395c2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"963cd6395c2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, for clients looking to \"},{\"_key\":\"963cd6395c2a1\",\"_type\":\"span\",\"marks\":[\"362c7d415898\"],\"text\":\"improve personalization\"},{\"_key\":\"963cd6395c2a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" offerings, the company often recommends a combination of Braze, \"},{\"_key\":\"963cd6395c2a3\",\"_type\":\"span\",\"marks\":[\"395e3e0d9018\"],\"text\":\"Tealium\"},{\"_key\":\"963cd6395c2a4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"963cd6395c2a5\",\"_type\":\"span\",\"marks\":[\"4d9797f3e994\"],\"text\":\"Snowflake\"},{\"_key\":\"963cd6395c2a6\",\"_type\":\"span\",\"marks\":[],\"text\":\" paired with CACI’s expertise in customer data management and martech integrations.\"}],\"markDefs\":[{\"_key\":\"362c7d415898\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"395e3e0d9018\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_infrastructure_agility/customer_data_platform/tealium/\"},{\"_key\":\"4d9797f3e994\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19974\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"acd4cefef8c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"acd4cefef8c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key Customer Engagement Challenges CACI Helps Brands Solve\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6311859b49e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6311859b49e10\",\"_type\":\"span\",\"marks\":[],\"text\":\"CACI's core framework is built to help clients adopt and utilize tools designed to support best-in-class customer engagement. By addressing the following common challenges that many companies struggle with, brands can drive more revenue and growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff94c463ee0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff94c463ee0c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Gaining an understanding of who customers are\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a197684811cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a197684811cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"CACI’s clients want to understand who their customers are, what motivates them, and how they think,\\\" explained Sealey. \\\"They want to then use data to create acquisition, conversion, and engagement strategies that work.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a7fb747d0ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a7fb747d0ea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Creating a martech ecosystem centered on the needs of the customer\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a89d9e3ffe3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a89d9e3ffe3c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That means designing and implementing solutions that support the kinds of customer experiences customers expect and want, explained Sealey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54921f21b65e\",\"_type\":\"block\",\"children\":[{\"_key\":\"54921f21b65e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because achieving a \"},{\"_key\":\"54921f21b65e1\",\"_type\":\"span\",\"marks\":[\"ee49247bcba7\"],\"text\":\"360-degree customer view\"},{\"_key\":\"54921f21b65e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" is essential for marketing personalization, CACI works with their clients to map out their data ecosystems to identify how their systems and data repositories work together to create customer experiences. \\\"By creating a customer-centred architecture, we can identify how to maximise the value of data by improving its collection, storage and use,\\\" he added.\"}],\"markDefs\":[{\"_key\":\"ee49247bcba7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11775\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"38d91fbb8a4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"38d91fbb8a4e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Overcoming technical barriers to drive greater engagement\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"353df59a3186\",\"_type\":\"block\",\"children\":[{\"_key\":\"353df59a31860\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"The marketing ecosystem should enable the business to accelerate customer acquisition and conversion,\\\" he told us. \\\"It should also support the brand in engaging and retaining customers.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d9ebc1dd985\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d9ebc1dd9850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sealey explained that clients often ask for help optimizing their martech stacks to achieve greater growth. CACI works with clients to achieve this objective by overcoming common issues such as:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"559ac9d3b28b\",\"_type\":\"block\",\"children\":[{\"_key\":\"559ac9d3b28b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Slow or incomplete data flows\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7db42cb0edf\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7db42cb0edf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Poor tech implementations\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3df2862226d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3df2862226d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other gaps and \"},{\"_key\":\"3df2862226d51\",\"_type\":\"span\",\"marks\":[\"e9345ccf9f4a\"],\"text\":\"latency issues\"},{\"_key\":\"3df2862226d52\",\"_type\":\"span\",\"marks\":[],\"text\":\" that lead to poor marketing and poor experiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e9345ccf9f4a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25325\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e0b62a12630f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0b62a12630f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By taking the time to fix these sorts of nagging issues, brands aren’t just cleaning up their customer engagement program, Sealey told us—they’re taking steps that can help bolster sales and profitability,.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e7b36b9f2ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e7b36b9f2ea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. 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