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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to census" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/census">Census</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Census","item":"https://www.braze.com/partners/technology-partners/census"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Census" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f446c3f804e506d99c0e36c63df0176be5a9bd9-1900x502.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f446c3f804e506d99c0e36c63df0176be5a9bd9-1900x502.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f446c3f804e506d99c0e36c63df0176be5a9bd9-1900x502.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Census</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=rETL">rETL</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_infrastructure_agility/customer_data_platform/census">View Documentation</a><a href="https://www.getcensus.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Census?</h3><div class="flex flex-col gap-6"><p>Census is a data activation platform that connects cloud data warehouses like Snowflake and BigQuery to Braze. Marketing teams can unlock the power of their first-party data to build dynamic audience segments, sync customer attributes to personalize campaigns, and keep all their data in Braze up-to-date. It’s easier than ever to take action with trusted, actionable data — no CSV uploads or engineering favors required!<br/></p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p><strong>Dynamic Audiences</strong></p><p>Census <a href="https://www.getcensus.com/audiencehub" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Audience Hub</a> helps marketers activate, explore, and manage audiences directly on the warehouse with a point-and-click visual builder. Create hyper-targeted audiences with governed data, then send them to Braze in 1 click.</p><p><strong>360º Customer Profiles</strong></p><p>Unify siloed data into a bespoke 360° customer profile that stays in sync across all tools, so your team doesn’t have to go to 5 different places to understand their customers. Census works on top of your existing source of truth, so you have all of your data in one place.</p><p><strong>Marketing Personalization</strong></p><p>Send the right message to the right person every time, all the time. Trigger campaigns based on website behavior, deliver targeted ads to high propensity customers, and automatically educate and nurture low-intent users.</p><p><br/></p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Activating Your Data Warehouse for Segmentation and Personalization</h4><span class="text-sm font-bold text-gray-500">May 08, 2023</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Congratulations to the Forge 2023 Torchie Awards Winners" href="/resources/articles/2023-torchie-awards-winners"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Congratulations to the Forge 2023 Torchie Awards Winners" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F314e52750b154e6b092d483426a72dafb52f2c7c-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F314e52750b154e6b092d483426a72dafb52f2c7c-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F314e52750b154e6b092d483426a72dafb52f2c7c-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Congratulations to the Forge 2023 Torchie Awards Winners</h4><span class="text-sm font-bold text-gray-500">October 16, 2023</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex 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No matter where your company falls, Braze is committed to providing the tools you need to thrive in today’s increasingly data-driven marketing landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5bdf74df92\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac5bdf74df920\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform's composable design makes it easier to use the products and features you need to support seamless marketing workflows and take advantage of a unified data ecosystem. By blending powerful, extensible APIs with out-of-the-box integrations with leading data and marketing technology solutions, Braze helps brands consistently deliver meaningful, contextually relevant experiences to their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c8998849fc3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8998849fc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about how the Braze Data Platform can enhance your customer engagement efforts, talk to your Braze Customer Success Manager or \"},{\"_key\":\"9c8998849fc31\",\"_type\":\"span\",\"marks\":[\"ba7f2a24ce80\"],\"text\":\"contact our sales team\"},{\"_key\":\"9c8998849fc32\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ba7f2a24ce80\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-397\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"319113e11886\",\"_type\":\"block\",\"children\":[{\"_key\":\"319113e118860\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41d8209270ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"41d8209270ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9d0e2e29f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a9d0e2e29f10\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c82fda182bb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c82fda182bb70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png\",\"publishedDate\":\"2024-07-11T09:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ae63a8442253aa72d21d90fa172f098b885fad82-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Today, we’re introducing the Braze Data Platform : A comprehensive, composable set of new and existing Braze capabilities and partner integrations available in our customer engagement solution, designed to help marketers leverage data to deliver more impactful, scalable customer experiences powered by Braze.\",\"pageTitle\":\"Introducing the Braze Data Platform\",\"slug\":{\"current\":\"braze-data-platform-announcement\"}},\"title\":\"Introducing the Braze Data Platform\"},{\"_id\":\"imported-craft-144559\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"e9958bef99cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9958bef99cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is central to marketing today, allowing brands to power relevant, \"},{\"_key\":\"e9958bef99cc1\",\"_type\":\"span\",\"marks\":[\"9d87c4e8c241\"],\"text\":\"highly personalized experiences\"},{\"_key\":\"e9958bef99cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" for their customers at scale on a global level. But while we’ve seen a strong focus on data collection and data privacy over the past five years, there hasn’t always been as much focus on an equally important component of the data equation—namely, \"},{\"_key\":\"e9958bef99cc3\",\"_type\":\"span\",\"marks\":[\"a9704086f139\"],\"text\":\"data management\"},{\"_key\":\"e9958bef99cc4\",\"_type\":\"span\",\"marks\":[],\"text\":\", which refers to the ways companies control how data moves in and out of the digital systems that provide the foundations for their \"},{\"_key\":\"e9958bef99cc5\",\"_type\":\"span\",\"marks\":[\"f3895a364c8b\"],\"text\":\"customer engagement programs\"},{\"_key\":\"e9958bef99cc6\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"9d87c4e8c241\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-126978\",\"_type\":\"reference\"}},{\"_key\":\"a9704086f139\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-130034\",\"_type\":\"reference\"}},{\"_key\":\"f3895a364c8b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-27174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"519847b206a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"519847b206a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, our customer engagement platform is built on a foundation of \"},{\"_key\":\"519847b206a51\",\"_type\":\"span\",\"marks\":[\"a47f55451291\"],\"text\":\"streaming data\"},{\"_key\":\"519847b206a52\",\"_type\":\"span\",\"marks\":[],\"text\":\". That architecture allows our customers to gain an in-the-moment understanding of how their users engage (or don’t, as the case may be) with their messages, their website, their mobile app, and more. Having that data—and the ability to dig deeper or act on it, as the situation dictates—makes it possible for brands to build better relationships with their audience and hit their business goals.\"}],\"markDefs\":[{\"_key\":\"a47f55451291\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"eea12d81a712\",\"_type\":\"block\",\"children\":[{\"_key\":\"eea12d81a7120\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why we prioritized making it easy to surface data from the Braze platform by building our high-volume data export feature, \"},{\"_key\":\"eea12d81a7121\",\"_type\":\"span\",\"marks\":[\"07b05e8b4039\"],\"text\":\"Braze Currents\"},{\"_key\":\"eea12d81a7122\",\"_type\":\"span\",\"marks\":[],\"text\":\", and adding support for \"},{\"_key\":\"eea12d81a7123\",\"_type\":\"span\",\"marks\":[\"4e838b34ac7e\"],\"text\":\"Snowflake Secure Data Sharing\"},{\"_key\":\"eea12d81a7124\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s also why we offer a suite of different data ingestion options for brands looking to push data into Braze to enhance their customer engagement efforts. To provide you with a richer understanding of how to pass information into the Braze platform, let’s look at the four main ways that Braze ingests data and the nuances of each approach.\"}],\"markDefs\":[{\"_key\":\"07b05e8b4039\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6293\",\"_type\":\"reference\"}},{\"_key\":\"4e838b34ac7e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19974\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6e2fcfc3e9d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e2fcfc3e9d90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Cloud Data Ingestion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5d700fbc0d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5d700fbc0d90\",\"_type\":\"span\",\"marks\":[\"97e91f1e4ed6\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"b5d700fbc0d91\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) allows brands to integrate data directly from their data warehouse into the Braze platform for further segmentation, message targeting, and personalization. With CDI, brands can automatically sync data between the platforms on the schedule of their choice: When a sync runs, Braze will connect to your brand’s data warehouse, pulling in new data and updating relevant user profiles within Braze, supporting more relevant, effective customer experiences.\"}],\"markDefs\":[{\"_key\":\"97e91f1e4ed6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"Hy8MTuzD\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c35775369d9f1dbebfcc3773ba9d16a690363784-2400x1542-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4e70a0703ce2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e70a0703ce20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because the Braze data model is built to support arrays and nested attributes, brands can easily sync both structured and unstructured data from any Braze-supported source (and avoid the headaches that come with building out cumbersome data pipelines). That puts more information into the hands of marketers more quickly, allowing them to better leverage data in personalization tools to support relevant, value-add experiences for consumers across the full range of devices, platforms, and channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b14ee60fb7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b14ee60fb7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This feature is designed to be a data solution for the long term—while we currently support syncs from \"},{\"_key\":\"1b14ee60fb7b1\",\"_type\":\"span\",\"marks\":[\"575b9fd0aa1e\"],\"text\":\"Amazon S3 File Storage\"},{\"_key\":\"1b14ee60fb7b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b3\",\"_type\":\"span\",\"marks\":[\"ef768ea82c0b\",\"strong\"],\"text\":\"Amazon Redshift\"},{\"_key\":\"1b14ee60fb7b4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b5\",\"_type\":\"span\",\"marks\":[\"31d7d46a6778\"],\"text\":\"Databricks\"},{\"_key\":\"1b14ee60fb7b6\",\"_type\":\"span\",\"marks\":[],\"text\":\", Google BigQuery, and \"},{\"_key\":\"1b14ee60fb7b7\",\"_type\":\"span\",\"marks\":[\"b58e7249c477\",\"strong\"],\"text\":\"Snowflake\"},{\"_key\":\"1b14ee60fb7b8\",\"_type\":\"span\",\"marks\":[],\"text\":\", we plan to expand the Cloud Data Ingestion integration to other partners while also adding more updates to data types and platform usability in the future.\"}],\"markDefs\":[{\"_key\":\"575b9fd0aa1e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18008\",\"_type\":\"reference\"}},{\"_key\":\"ef768ea82c0b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-621078\",\"_type\":\"reference\"}},{\"_key\":\"31d7d46a6778\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-683326\",\"_type\":\"reference\"}},{\"_key\":\"b58e7249c477\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-453290\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e4d67c54ee91\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4d67c54ee910\",\"_type\":\"span\",\"marks\":[],\"text\":\"This new integration is a pre-built, direct connection that’s designed to be turnkey in nature. Your organization should be able to easily set it up right within the Braze dashboard in just a few simple steps—no complex coding required. The process is as follows:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd5fdbb6ce17\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd5fdbb6ce170\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Set up data table parameters in your Data Warehouse\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca94015fc450\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca94015fc4500\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Navigate to the Snowflake or Redshift pages in the Braze dashboard, under the “Technology Partners” section\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66b9701deea4\",\"_type\":\"block\",\"children\":[{\"_key\":\"66b9701deea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Begin a new import sync between the two systems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8432c2abd868\",\"_type\":\"block\",\"children\":[{\"_key\":\"8432c2abd8680\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Provide user authentication data from your data warehouse provider\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd789abb0f0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd789abb0f0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Set a name, data type, and frequency for your integration\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d38e692afcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d38e692afcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Run a quick test to ensure that the data in question is all in order\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f2509a0451c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f2509a0451c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve got that set up, you’re ready to start taking advantage of your data from your brand’s data warehouse to support nuanced user personalization and to inform rich, responsive campaigns across the full range of digital messaging channels (e.g. email, SMS, and mobile and web channels).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ab81d0c3adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ab81d0c3adb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Braze Data Transformation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9923c6c21ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9923c6c21ebd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Data Transformation allows brands to build and manage webhook integrations with any third party platform in your tech stack that can send webhooks. This enables a wide range of possibilities for real-time integrations—take any webhook, send it to Data Transformation and write JavaScript code to transform that webhook to a user profile or catalog update in Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8746ad0a16d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8746ad0a16d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Data Transformation brands can easily unlock custom data integrations to better action data, increase efficiencies, and lessen reliance on tech teams. We’ve seen that Data Transformation can help reduce our customers’ dependency on manual API calls, third-party data integration tools (like \"},{\"_key\":\"8746ad0a16d51\",\"_type\":\"span\",\"marks\":[\"3d17d7138960\"],\"text\":\"Zapier\"},{\"_key\":\"8746ad0a16d52\",\"_type\":\"span\",\"marks\":[],\"text\":\"), and even customer data platforms.\"}],\"markDefs\":[{\"_key\":\"3d17d7138960\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17938\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"725c326f2a4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"725c326f2a4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, Data Transformation features an \"},{\"_key\":\"725c326f2a4d1\",\"_type\":\"span\",\"marks\":[\"c09bdd2ebe78\"],\"text\":\"AI copilot\"},{\"_key\":\"725c326f2a4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to make it easy for those with limited or no coding skills to set up webhooks. Accessible right within the workflow, it works by reading the webhook received and automatically writing bespoke JavaScript code for your use case.\"}],\"markDefs\":[{\"_key\":\"c09bdd2ebe78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/data_transformation/creating_a_transformation/#step-4-write-transformation-code\"}],\"style\":\"normal\"},{\"_key\":\"5412679e5716\",\"_type\":\"block\",\"children\":[{\"_key\":\"5412679e57160\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn more? \"},{\"_key\":\"5412679e57161\",\"_type\":\"span\",\"marks\":[\"ce0e8d1410e2\",\"em\"],\"text\":\"Check out\"},{\"_key\":\"5412679e57162\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" how Mon-marche.fr uses Braze Data Tranformation to easily activate data to drive more orders.\"}],\"markDefs\":[{\"_key\":\"ce0e8d1410e2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-834882\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"553d6a29ed68\",\"_type\":\"block\",\"children\":[{\"_key\":\"553d6a29ed680\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. SDKs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"989ac3066b47\",\"_type\":\"block\",\"children\":[{\"_key\":\"989ac3066b470\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, \"},{\"_key\":\"989ac3066b471\",\"_type\":\"span\",\"marks\":[\"1ca8934b5319\"],\"text\":\"software development kits\"},{\"_key\":\"989ac3066b472\",\"_type\":\"span\",\"marks\":[],\"text\":\" (SDKs) serve as a foundational element of our customers’ data ingestion efforts, making it possible to collect detailed data about user \"},{\"_key\":\"989ac3066b473\",\"_type\":\"span\",\"marks\":[\"a4d89047bb6f\"],\"text\":\"attributes\"},{\"_key\":\"989ac3066b474\",\"_type\":\"span\",\"marks\":[],\"text\":\" and their \"},{\"_key\":\"989ac3066b475\",\"_type\":\"span\",\"marks\":[\"ade44d7da7db\"],\"text\":\"engagement\"},{\"_key\":\"989ac3066b476\",\"_type\":\"span\",\"marks\":[],\"text\":\" within a given brand’s mobile app, website, connected TV app, and more into the Braze platform. SDKs can collect nuanced session data and user events in real time as consumers engage with your app/website/etc., supporting \"},{\"_key\":\"989ac3066b477\",\"_type\":\"span\",\"marks\":[\"ea72837ae0ac\"],\"text\":\"audience segmentation\"},{\"_key\":\"989ac3066b478\",\"_type\":\"span\",\"marks\":[],\"text\":\", the creation and delivery of campaigns and individualized customer journeys, and other elements of a best-in-class customer engagement program. (\"},{\"_key\":\"989ac3066b479\",\"_type\":\"span\",\"marks\":[\"7929d4e9c59b\"],\"text\":\"Check out the full range of Braze SDKs here\"},{\"_key\":\"989ac3066b4710\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"markDefs\":[{\"_key\":\"1ca8934b5319\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82555\",\"_type\":\"reference\"}},{\"_key\":\"a4d89047bb6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/\"},{\"_key\":\"ade44d7da7db\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/\"},{\"_key\":\"ea72837ae0ac\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"}},{\"_key\":\"7929d4e9c59b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/sdk_primer/\"}],\"style\":\"normal\"},{\"_key\":\"UJfQ5dZm\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-15dc3b8c489c13ceb69264408bf266512c0f52a5-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1818333d0c6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1818333d0c6b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To take advantage of Braze SDKs to support data collection, brands need to integrate them into their app or website. Different levels of data collection will require \"},{\"_key\":\"1818333d0c6b1\",\"_type\":\"span\",\"marks\":[\"c2b936d74308\"],\"text\":\"different approaches to integration\"},{\"_key\":\"1818333d0c6b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", but the baseline integration for Braze SDKs is simple and straightforward, requiring limited engineering support and having minimal impact on app/website sizes. When it comes to scaling, our SDKs are built to handle data at a massive scale, with brands using them to collect and act on information for millions of daily active users without having to worry that they’ll overburden their digital systems.\"}],\"markDefs\":[{\"_key\":\"c2b936d74308\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/sdk_data_collection/\"}],\"style\":\"normal\"},{\"_key\":\"beab5062d574\",\"_type\":\"block\",\"children\":[{\"_key\":\"beab5062d5740\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does it work? Once the SDK has been integrated into an app or website and you’ve determined what information you want to track, it begins collecting device and session data on any individual engaging with that digital platform, even those whose identities are not known by the brand. Both these so-called “anonymous” users and “known” users (i.e. individuals who have shared their identity with the brand) will automatically have live-updating customer profiles created within Braze, allowing marketers to leverage segmentation, personalization, and triggered messages to reach even anonymous users, supporting a more tailored, meaningful brand experience across the board. Once a user does identify themselves, brands can use the data they’ve been collecting pre-identification to map that user back to any other systems they may be using, allowing them to provide a cohesive, ongoing brand experience even across different channels, platforms, and devices.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d657c49d6a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"d657c49d6a250\",\"_type\":\"span\",\"marks\":[],\"text\":\"The upshot? 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To supplement that foundational element of their data ingestion strategy, many brands turn to \"},{\"_key\":\"e9c5860d31641\",\"_type\":\"span\",\"marks\":[\"cea5ecedb5fb\"],\"text\":\"application programming interfaces\"},{\"_key\":\"e9c5860d31642\",\"_type\":\"span\",\"marks\":[],\"text\":\" (APIs), which are services designed to handle and respond to requests made between different systems. In this case, they make it possible for brands to pass information from internal systems and third-party solutions into Braze in real time, complementing the automatic data collection carried out by their SDKs. Our APIs are able to flexibly accept data from almost anywhere, as long as it’s formatted correctly for transmission to Braze.\"}],\"markDefs\":[{\"_key\":\"cea5ecedb5fb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12454\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"LERldyhE\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-bda591a164038eadc10f3fefdbd57cad34c37777-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"2f0798c2332d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0798c2332d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Perhaps the most common use cases we see for API-related data ingestion is when a brand is looking to upload historical data into the Braze platform. In that situation, where a company may have information they’re bringing from a previous customer engagement platform or some other relevant system, the easiest way to make that happen is by leveraging an API to do an initial transfer of user data, create user profiles, and upload users’ push tokens via the Braze platform’s \"},{\"_key\":\"2f0798c2332d1\",\"_type\":\"span\",\"marks\":[\"a1c8d9b6c6c1\"],\"text\":\"API endpoints\"},{\"_key\":\"2f0798c2332d2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Other use cases include:\"}],\"markDefs\":[{\"_key\":\"a1c8d9b6c6c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/basics/\"}],\"style\":\"normal\"},{\"_key\":\"b3f5a233a0eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3f5a233a0eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Importing other user information that isn’t being tracked via your SDK into Braze. For instance, point-of-sale (POS) system information, or any other offline data that isn’t directly related to engagement with your app, website, or customer messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01ac24046bf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ac24046bf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Changing a given consumer’s external user ID, deleting users, or aliasing users within Braze.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c625474cd87d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c625474cd87d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While APIs can be leveraged for a wide variety of data ingestion uses (as well as other needs, such as \"},{\"_key\":\"c625474cd87d1\",\"_type\":\"span\",\"marks\":[\"524ef4f1098f\"],\"text\":\"dynamic content personalization\"},{\"_key\":\"c625474cd87d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"), they are more likely to be impacted by the scale and volume of your data ingestion efforts than SDKs. For that reason, it’s important to be mindful of how many API calls are being carried out and any relevant rate limits and \"},{\"_key\":\"c625474cd87d3\",\"_type\":\"span\",\"marks\":[\"13bf944a7484\"],\"text\":\"functional traffic limits\"},{\"_key\":\"c625474cd87d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" associated with your API endpoints.\"}],\"markDefs\":[{\"_key\":\"524ef4f1098f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"13bf944a7484\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24681\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c47cc116c2b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c47cc116c2b00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. CSVs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d53dc3f1b3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d53dc3f1b3b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"While SDKs and APIs support the vast majority of potential data ingestion needs and use cases associated with the Braze platform, we do offer a third native way to transfer information into Braze—namely, the ability to upload comma-separated values files, known as CSVs. This approach tends to make the most sense when used for quick, one-off use cases or for teams that lack the technical resources to set up SDKs or leverage APIs. What does that look like in practice? One example might be collecting user emails in a Google sheet, downloading that sheet as a CSV, and then uploading it into Braze to update user profiles.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd28d256e47b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd28d256e47b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"CSV uploads can be a helpful way to transfer information into Braze in a pinch, but this approach is less scalable than using APIs or SDKs to ingest data. However, there is a new way to make more effective use of the \"},{\"_key\":\"fd28d256e47b1\",\"_type\":\"span\",\"marks\":[\"b0330141835f\"],\"text\":\"Braze CSV import function\"},{\"_key\":\"fd28d256e47b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and minimize some of the scale disadvantages associated with this feature when working to upload user attributes. By taking advantage of an open source \"},{\"_key\":\"fd28d256e47b3\",\"_type\":\"span\",\"marks\":[\"daae40e500d2\"],\"text\":\"Amazon Web Services\"},{\"_key\":\"fd28d256e47b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" (AWS) serverless application created by the Braze Growth team and leveraging AWS \"},{\"_key\":\"fd28d256e47b5\",\"_type\":\"span\",\"marks\":[\"811a82c58e63\"],\"text\":\"Lambda\"},{\"_key\":\"fd28d256e47b6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd28d256e47b7\",\"_type\":\"span\",\"marks\":[\"7f88919e7395\"],\"text\":\"S3\"},{\"_key\":\"fd28d256e47b8\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze customers can avoid the manual splitting and uploading of large CSV files containing user attributes.\"}],\"markDefs\":[{\"_key\":\"b0330141835f\",\"_type\":\"link\",\"href\":\"https://github.com/braze-inc/growth-shares-lambda-user-csv-import\"},{\"_key\":\"daae40e500d2\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/\"},{\"_key\":\"811a82c58e63\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/lambda/\"},{\"_key\":\"7f88919e7395\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/s3/\"}],\"style\":\"normal\"},{\"_key\":\"SoxsfxdX\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8e9c5f58a4d6ebe0275881ad414ed1fc6c12d52e-2400x696-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"7f82347271b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f82347271b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With this application, brands can upload CSV files containing user attributes (including files that are larger than 100 megabytes) to an S3 bucket, automatically triggering a communication to Lambda that leads it to leverage the application’s code, processing the CSV file, processing it, and passing it into the Braze platform. The application avoids the manual file preparation associated with large CSV file upload in Braze and makes the process more seamless and more automated; however, the process is not as frictionless as passing data into Braze via SDK or API, so brands that are able to leverage those tools to transfer user attributes into Braze are strongly encouraged to do so.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f312e795fdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f312e795fdb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Braze Technology Partners\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f7265cc7838d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7265cc7838d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s three major data ingestion tools don’t exist in a vacuum. For many brands, they’re supplemented by direct integrations between Braze and best-in-class technologies designed to support the seamless movement of data into other systems. These \"},{\"_key\":\"f7265cc7838d1\",\"_type\":\"span\",\"marks\":[\"aeb472d14ef0\"],\"text\":\"Braze Alloys\"},{\"_key\":\"f7265cc7838d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" technology partners come in three distinct flavors:\"}],\"markDefs\":[{\"_key\":\"aeb472d14ef0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-778\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d5f9060af3ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5f9060af3ba0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Data Platforms\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4acba3adc5e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4acba3adc5e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer data platforms (CDPs) are designed to support increased data agility within your marketing technology stack, allowing you to more easily more key information in and out of different solutions—including Braze—as needed. These technologies invest in creating custom integrations with a wide variety of different systems and platforms, reducing the need for ad hoc data ingestion approaches (such as CSV imports) and supporting the seamless flow of data from other parts of your stack into Braze, where that information can be leveraged to power customer messaging and other brand experiences. 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By integrating with Braze, these technologies make it possible for brands to leverage the insights and information contained within their analytics provider to support more impactful brand experiences powered by Braze. 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The last update occurred on May 9, 2024.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png\",\"publishedDate\":\"2024-05-09T09:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ff541583b08a57c97ab880002f0a2cb5bc114f7a-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"At Braze, our customer engagement platform is built on a foundation of streaming data. That architecture allows our customers to gain an in-the-moment understanding of how their users engage (or don’t, as the case may be) with their messages, their website, their mobile app, and more. 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