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Wednesday, September 25, 2024 Wednesday, September 25, 2024 8:00 AM Wednesday, September 25, 2024 8:00 AM Wednesday, September 25, 2024 12:00 PM 8:00 AM 12:00 PM Registration Normal light-orange Yes

Open between 8 am - 12 pm

https://forge.braze.com/2024/session/2516650/registration

Wednesday, September 25, 2024 Wednesday, September 25, 2024 8:00 AM Wednesday, September 25, 2024 8:00 AM Wednesday, September 25, 2024 9:30 AM 8:00 AM 9:30 AM Breakfast Normal https://forge.braze.com/2024/session/2516649/breakfast

Wednesday, September 25, 2024 Wednesday, September 25, 2024 8:00 AM Wednesday, September 25, 2024 8:00 AM Wednesday, September 25, 2024 4:00 PM 8:00 AM 4:00 PM Networking, Exploration, and The Engagement Chapel Experience Normal https://forge.braze.com/2024/session/2156258/networking-exploration-and-the-engagement-chapel-experience

Wednesday, September 25, 2024 Wednesday, September 25, 2024 9:30 AM Wednesday, September 25, 2024 9:30 AM Wednesday, September 25, 2024 9:35 AM 9:30 AM 9:35 AM Go All In On Day 3! Open Keynote

As we enter the final day of Forge, the momentum is building! Join us for an inspiring kickoff that will set the stage for groundbreaking discussions on the future of customer engagement. Expect fresh insights, cutting-edge innovations, and the latest trends for 2025. Whether you're looking to deepen connections with your customers or discover new strategies to elevate your brand, Day 3 promises to deliver the tools and ideas you need.

https://forge.braze.com/2024/session/2156261/go-all-in-on-day-3

Wednesday, September 25, 2024 Wednesday, September 25, 2024 9:35 AM Wednesday, September 25, 2024 9:30 AM Wednesday, September 25, 2024 10:05 AM 9:35 AM 10:05 AM Cirque du Soleil: The Art of Engagement Through Creativity and Data Open Keynote

In the blinding lights of Las Vegas, Cirque du Soleil remains a beacon of relevance and innovation. Daniel Lamarre, Executive Vice Chairman and former President and CEO of Cirque, credits their success to a relentless push of creative boundaries paired with the strategic use of audience feedback and data. Join us as Daniel shares how Cirque continues to mesmerize audiences, providing valuable insights for marketers and technologists seeking to elevate their own customer engagement strategies.

https://forge.braze.com/2024/session/2515343/cirque-du-soleil-the-art-of-engagement-through-creativity-and-data

Wednesday, September 25, 2024 Wednesday, September 25, 2024 10:05 AM Wednesday, September 25, 2024 9:30 AM Wednesday, September 25, 2024 10:50 AM 10:05 AM 10:50 AM A Look Ahead: What's Next for the Braze Platform Open Keynote

Join Braze Chief Product Officer Kevin Wang for an exclusive preview of the future of the Braze customer engagement platform. We’ll begin with a showcase of "the art of the possible" alongside VP of Product Marketing Kelsey Nelson and a Braze customer, diving into a real-world example of how leading brands are driving meaningful customer connections. Kevin will then share his vision for the platform’s upcoming innovations and how they can enhance your future customer engagement strategies. The session will conclude with a conversation between Myles Kleeger, President and Chief Commercial Officer at Braze, and Terry Mefsut, Director of Marketing Technology, Deloitte Digital, exploring how Braze can seamlessly integrate into your martech stack—today and into the future—helping you unlock new opportunities for customer engagement and business growth.

https://forge.braze.com/2024/session/2515344/a-look-ahead-what's-next-for-the-braze-platform

Wednesday, September 25, 2024 Wednesday, September 25, 2024 10:50 AM Wednesday, September 25, 2024 9:30 AM Wednesday, September 25, 2024 11:30 AM 10:50 AM 11:30 AM Trend-Driven Innovation: Turning Trends into Impact Open Keynote

As 2025 approaches, staying ahead of emerging trends is more important than ever. Join Vicki Loomes, Head of Trends at Trendwatching, for a lively and engaging session that will highlight the global trends shaping consumer behavior and marketing innovations. In this entertaining session, Vicki will provide you with actionable insights to anticipate shifts, refine your strategies, and maintain a competitive edge.

https://forge.braze.com/2024/session/2515345/trend-driven-innovation-turning-trends-into-impact

Wednesday, September 25, 2024 Wednesday, September 25, 2024 11:30 AM Wednesday, September 25, 2024 11:30 AM Wednesday, September 25, 2024 4:15 PM 11:30 AM 4:15 PM Networking, Exploration, and The Engagement Chapel Experience Normal https://forge.braze.com/2024/session/2156262/networking-exploration-and-the-engagement-chapel-experience

Wednesday, September 25, 2024 Wednesday, September 25, 2024 11:30 AM Wednesday, September 25, 2024 11:30 AM Wednesday, September 25, 2024 1:00 PM 11:30 AM 1:00 PM Lunch Normal https://forge.braze.com/2024/session/2516113/lunch

Wednesday, September 25, 2024 Wednesday, September 25, 2024 1:00 PM Wednesday, September 25, 2024 1:00 PM Wednesday, September 25, 2024 4:00 PM 1:00 PM 4:00 PM Breakout Sessions Break https://forge.braze.com/2024/session/2156263/breakout-sessions

Wednesday, September 25, 2024 Wednesday, September 25, 2024 1:00 PM Wednesday, September 25, 2024 1:00 PM Wednesday, September 25, 2024 2:00 PM 1:00 PM 2:00 PM Industry Roundtable | Financial Services: The Budget Bot - How Financial Institutions Use AI to Empower Financial Success

The next wave of technology is set to make the financial system—and your products and services—more accessible to a broader audience. In this hands-on workshop hosted by Braze and TrendWatching, you’ll dive deep into the AI Genies Trend, and prototype ways to leverage AI for greater customer impact and business success. 

Location: Studio 1B, 1st Floor, Opal Tower

https://forge.braze.com/2024/session/2486436/industry-roundtable-financial-services-the-budget-bot-how-financial-institutions-use-ai-to-empower-financial-success

Wednesday, September 25, 2024 Wednesday, September 25, 2024 2:00 PM Wednesday, September 25, 2024 2:00 PM Wednesday, September 25, 2024 3:00 PM 2:00 PM 3:00 PM Industry Roundtable | Media & Entertainment: Beyond the Screen - How IRL will Define the Next Decade of Entertainment

The next growth opportunity in Media & Entertainment won’t be on screens—it will be bringing on-screen brands and franchises to life in the real world. In this hands-on workshop hosted by TrendWatching and Braze, you’ll work together to brainstorm ways to inspire your teams to forge new experiential connections with your audience.

Location: Studio 1B, 1st Floor, Opal Tower

https://forge.braze.com/2024/session/2486435/industry-roundtable-media-entertainment-beyond-the-screen-how-irl-will-define-the-next-decade-of-entertainment

Wednesday, September 25, 2024 Wednesday, September 25, 2024 3:00 PM Wednesday, September 25, 2024 3:00 PM Wednesday, September 25, 2024 4:00 PM 3:00 PM 4:00 PM Industry Roundtable | Travel & Hospitality: How Machines will Enable the Golden Age of Human Hospitality

In this dynamic workshop hosted by Braze and Trendwatching, you’ll work together using the AI Genies Trend to brainstorm and prototype how AI can transform travel experiences into personalized journeys. Get ready to dive into practical exercises that will empower you to harness this trend and create unforgettable customer experiences.

Location: Studio 1B, 1st Floor, Opal Tower

https://forge.braze.com/2024/session/2492585/industry-roundtable-travel-hospitality-how-machines-will-enable-the-golden-age-of-human-hospitality

Wednesday, September 25, 2024 Wednesday, September 25, 2024 4:30 PM Wednesday, September 25, 2024 4:30 PM Wednesday, September 25, 2024 4:40 PM 4:30 PM 4:40 PM Looking Back and Moving Forward Closing Keynote

As Forge 2024 comes to a close, we reflect on the inspiring ideas and innovative strategies we've explored together. Before we wrap up, we'll share a glimpse of what’s ahead for 2025, ensuring we continue to build on the momentum we've created at Forge. 

https://forge.braze.com/2024/session/2515346/looking-back-and-moving-forward

Wednesday, September 25, 2024 Wednesday, September 25, 2024 4:40 PM Wednesday, September 25, 2024 4:30 PM Wednesday, September 25, 2024 5:15 PM 4:40 PM 5:15 PM Breaking Boundaries; Breaking Records Closing Keynote

Join us for an extraordinary panel featuring two of the most accomplished female athletes of our time: soccer star Alex Morgan and Olympic swimmer Katie Ledecky. In this dynamic discussion, Alex and Katie sit down with Braze Chief Business & Marketing Officer Astha Malik to share their personal journeys of breaking boundaries and setting records in their respective sports. They will delve into the challenges they’ve faced, the strategies that have fueled their success, and how they continue to push the limits of performance and innovation. Don’t miss this opportunity to gain inspiration and insights from these trailblazers who redefine excellence.

https://forge.braze.com/2024/session/2335368/breaking-boundaries;-breaking-records

Wednesday, September 25, 2024 Wednesday, September 25, 2024 5:15 PM Wednesday, September 25, 2024 4:30 PM Wednesday, September 25, 2024 5:30 PM 5:15 PM 5:30 PM Better Never Stops Closing Keynote

In a compelling closing reflection, Braze Chief Business & Marketing Officer, Astha Malik, reflects on her own marketing journey and imparts a powerful message. She emphasizes the importance of empathy, balance, and continual growth, encouraging everyone to embrace these principles as they navigate their own paths. Astha’s insights remind us that there has never been a better time to be a better marketer.

https://forge.braze.com/2024/session/2515347/better-never-stops

Wednesday, September 25, 2024 Wednesday, September 25, 2024 5:30 PM Wednesday, September 25, 2024 5:30 PM Wednesday, September 25, 2024 7:30 PM 5:30 PM 7:30 PM Forge Closing Party in the Skybox! Cocktails

Join us for the Forge Closing Party with music, light bites, and drinks!

https://assets.swoogo.com/uploads/medium/4262379-66bbcb78174da.png https://forge.braze.com/2024/session/2156269/forge-closing-party-in-the-skybox