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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a 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class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="VML" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb11cbe6fb1f307ba9176ffc280a117b755aed280-3876x1276.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb11cbe6fb1f307ba9176ffc280a117b755aed280-3876x1276.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb11cbe6fb1f307ba9176ffc280a117b755aed280-3876x1276.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">VML</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.vml.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div><a class="flex w-full flex-col rounded-[12px] bg-gray-50" href="/resources/videos/wendys-vml-transforming-customer-engagement"><img alt="Transforming Customer Engagement: The Braze, Wendy's, and VML Experience" loading="lazy" width="300" height="150" decoding="async" data-nimg="1" class="size-full h-[150px] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2d06da097a4869772652b4ba5adc139864fd1238-2400x1256.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2d06da097a4869772652b4ba5adc139864fd1238-2400x1256.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2d06da097a4869772652b4ba5adc139864fd1238-2400x1256.png&w=640&q=75"/><div class="flex flex-col gap-3 px-4 py-6"><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Featured Content</span><div class="text-xl font-bold">Transforming Customer Engagement: The Braze, Wendy's, and VML Experience</div></div></a></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is VML?</h3><div class="flex flex-col gap-6"><p>VML is a leading creative company that combines brand experience, customer<br/>experience, and commerce, creating connected brands to drive growth.</p><p><br/>Underpinning all of this is VML Enterprise Solutions, a single operating unit that brings together our consulting, technology, data and innovation capabilities. Over 7,000 employees across VML's key offices and local markets contribute to the Enterprise Solutions offering to deliver on the increasing market demand for applications of AI, technology-driven transformation and operational efficiencies, brought to life via robust technology solutions.</p><p><br/>It is with this winning combination of capability that VML realizes the potential of Braze. Our Braze Global Center of Excellence empowers complex, enterprise organizations to integrate Braze seamlessly into their operations, overcoming challenges such as outdated processes, siloed data, and the absence of real-time capabilities.</p><p><br/>We do this to create new experiences for customers where real-time personalization in mobile apps, web experiences, email and messaging really matter. </p><p></p><p>Our expertise spans CRM, loyalty, marketing automation, and personalization; enabling us to humanize customer relationships at scale. Partnering with VML means unlocking faster rollouts, enhanced platform usage, and efficient campaign creation and activation—all powered by Braze’s omnichannel engagement capabilities. </p><p>VML is celebrated for our innovative and award-winning work for blue chip client partners including AstraZeneca, Colgate-Palmolive, Dell, Ford, Intel, Microsoft, Nestlé, The Coca-Cola Company, and Wendy’s.</p><p><br/>The agency is recognized by the Forrester WaveTM Reports, which name WPP as a “Leader” in Commerce Services, Global Digital Experience Services, Global Marketing Services and Marketing Measurement &amp; Optimization. VML’s global network is powered by 30,000 talented people across 60-plus markets, with principal offices in Kansas City, New York, Detroit, London, São Paulo, Shanghai, Singapore, and Sydney. </p><p></p><p>VML is a WPP agency (NYSE: WPP). For more information, please visit www.vml.com, and follow along on Instagram, LinkedIn, and X. #WeAreVML</p><p><a href="https://cdn.sanity.io/files/b7pblshe/marketing-prod/a5980c29a88bf46caeb7608ea19fe015c435147c.pdf" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Read more about the partner here</a>.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold 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read</span></div><h4 class="text-display-xs font-bold">Congratulations to the Forge 2024 Torchie Awards Winners</h4><span class="text-sm font-bold text-gray-500">September 24, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Transform Customer Engagement with the Trends from Cannes Lions" href="/resources/articles/transform-customer-engagement-with-the-trends-from-cannes-lions"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Transform Customer Engagement with the Trends from Cannes Lions" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" 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font-bold text-gray-500">July 02, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full 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This approach gave users the option to tailor the notifications to their needs while requiring nearly zero development work.\"}],\"markDefs\":[{\"_key\":\"e3a14c2440df\",\"_type\":\"link\",\"href\":\"https://urldefense.com/v3/__https:/www.braze.com/resources/articles/why-in-app-messages-are-important-to-your-cross-channel-strategy__;!!Om87Lau1Cg!Ie5V07eHe4KNCt1_h-sNjrKu2SCU9J_iPmQxqXEaHWgcMxkWEeiHU660REarQCW76r9rHQ9TgzWCr_tnz9ILVh_aA3TZag$\"}],\"style\":\"normal\"},{\"_key\":\"d3c877fe7e26\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d643333f9280\",\"_type\":\"span\",\"marks\":[],\"text\":\"ABC News’ goal was two-fold: ABC News’ goal was two-fold: To maximize the amount of quality election content they could provide users while simultaneously minimizing the engineering resources required to make these changes. The design team tackled the UI challenge, delivering an interface for in-app messages and opt-ins that aligned with 2024 elections brand guidelines. 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Dutch Bros recently relocated its primary headquarters from Oregon to Arizona and expanded its team to include new members specializing in app development, martech, and loyalty programs. By bringing the development of their app in-house, they assembled a dedicated team of developers, marketers, product managers, and consumer insights experts to revamp the app and introduce new features requested by customers.\"}],\"markDefs\":[{\"_key\":\"dd0d323ad12a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/dutch-bros-case-study\"}],\"style\":\"normal\"},{\"_key\":\"0ac52b5ea9aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"35025ee3ce3a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The newly-formed teams at Dutch Bros worked hand in hand to build a simplified, unified customer experience. 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ShareTheMeal used the Braze platform’s capabilities to recognize individual donors as “Field Heroes” and to raise further funds to combat hunger. Together, this partnership has generated over $5 million to fight against food scarcity, a clear gift to communities worldwide. ShareTheMeal has directed their $10,000 grant toward World Food Program USA, allowing them to further expand their reach and continue their vital work in the fight against global hunger.\"}],\"markDefs\":[{\"_key\":\"e903a5683880\",\"_type\":\"link\",\"href\":\"https://sharethemeal.org/en-us\"}],\"style\":\"normal\"},{\"_key\":\"67ec34c09d9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e2ad4cf2aa90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Partner Campaign of the Year: Stitch for e.l.f. 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Cosmetics fans feel seen and cherished.\"}],\"markDefs\":[{\"_key\":\"ba8aa0c13373\",\"_type\":\"link\",\"href\":\"https://www.stitch.cx/\"},{\"_key\":\"73f06fe89499\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/stitch\"},{\"_key\":\"0345db446b03\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-complete-guide-to-first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"f800a6cc9a17\",\"_type\":\"block\",\"children\":[{\"_key\":\"042e7c3ae5a00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Service Partner of the Year: VML\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"543d09de33e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe8e075426560\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This award celebrates a service partner who significantly advanced their Braze practice through comprehensive training and innovation to markedly improve business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8ecff6a34bc\",\"_type\":\"richImage\",\"alt\":\"braze torchie awards service partner of the year\",\"asset\":{\"_ref\":\"image-ff35f39fe2df16d4f70fab3726ed59b361cb7e16-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"9e76e2490cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bf0c6a560380\",\"_type\":\"span\",\"marks\":[],\"text\":\"As our most accredited services partner globally, boasting over 200 specialist certifications, there’s no question that \"},{\"_key\":\"6bf0c6a560381\",\"_type\":\"span\",\"marks\":[\"f30d24523fd0\"],\"text\":\"VML\"},{\"_key\":\"6bf0c6a560382\",\"_type\":\"span\",\"marks\":[],\"text\":\" is setting the standard for Braze usage and knowledge. That’s why we’re pleased to name VML the 2024 Torchie Awards “Service Partner of the Year.”\"}],\"markDefs\":[{\"_key\":\"f30d24523fd0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/vml\"}],\"style\":\"normal\"},{\"_key\":\"57ccca2c7588\",\"_type\":\"block\",\"children\":[{\"_key\":\"f64c13e742e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"VML’s team resides all over the globe—in Denmark, Mexico, Netherlands, Singapore, Thailand, the UK, and the US—which makes them uniquely capable of providing global and regional solutions to the brands they serve. Some examples of their success this year include increasing time-to-value timelines for Wendy’s by 55% and driving a 10X efficiency gain for Klarna after simplifying their complex communication ecosystem of over 100+ journey paths. We look forward to seeing VML thrive in their latest collaboration with Costa, the world’s second-largest coffee brand and one of the largest loyalty programs in the UK. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5600f7388f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"8fa4b6c851340\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Technology Partner of the Year: AWS\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a8f1c5f7b60\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9a80aecc0090\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze Alloys technology partner who enables brands to deliver exceptional experiences to their users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b10a1424a83\",\"_type\":\"richImage\",\"alt\":\"an aws logo on a purple background with the words technology partner of the year\",\"asset\":{\"_ref\":\"image-67c57c7ab7ebc61c52b01971255d9cbb5f25d4c5-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"39d7656a5f3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"6225d897c8f10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Congratulations to AWS, our 2024 Torchie Awards “Technology Partner of the Year.” For over a decade, our partnership with AWS has provided the robust cloud infrastructure that powers key components of the Braze platform, enabling us to deliver seamless and reliable experiences to customers worldwide. Our native integrations with AWS, including \"},{\"_key\":\"6225d897c8f11\",\"_type\":\"span\",\"marks\":[\"c12c75125372\"],\"text\":\"Braze Currents\"},{\"_key\":\"6225d897c8f12\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"6225d897c8f13\",\"_type\":\"span\",\"marks\":[\"72e26466c2b5\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"6225d897c8f14\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"6225d897c8f15\",\"_type\":\"span\",\"marks\":[\"0c63c0bc011e\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"6225d897c8f16\",\"_type\":\"span\",\"marks\":[],\"text\":\", are utilized by hundreds of customers to enhance data-driven insights and save valuable engineering time. Together, AWS and Braze offer innovative solutions via AWS Marketplace that help customers hit their cloud commitments with AWS and achieve superior business outcomes.\"}],\"markDefs\":[{\"_key\":\"c12c75125372\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-currents-data-transfers\"},{\"_key\":\"72e26466c2b5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/aws-personalize\"},{\"_key\":\"0c63c0bc011e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-cloud-data-ingestion\"}],\"style\":\"normal\"},{\"_key\":\"d177da1569e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8106aede9a70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Transformation Partner of the Year: CACI for easyJet\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fad6ae399087\",\"_type\":\"block\",\"children\":[{\"_key\":\"5448741a1cf30\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"This category recognizes a Braze partner who demonstrated excellence to drive a transformative change for one of their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e1daac687bf\",\"_type\":\"richImage\",\"alt\":\"an advertisement for braze torchie awards that says transformation partner of the year\",\"asset\":{\"_ref\":\"image-a393965b7a2db0b36523e6ebd80e29caa8982855-2400x1256-png\",\"_type\":\"reference\"}},{\"_key\":\"7900cfda5a37\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c44735fae580\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, we recognize \"},{\"_key\":\"0c44735fae581\",\"_type\":\"span\",\"marks\":[\"a1dd2e2e87c1\"],\"text\":\"CACI\"},{\"_key\":\"0c44735fae582\",\"_type\":\"span\",\"marks\":[],\"text\":\" as our Torchie Awards 2024 “Transformation Partner of the Year” for their powerful reimagination of easyJet’s communications framework through Braze. To meet their client’s goal of becoming Europe’s most beloved airline, CACI streamlined easyJet’s communication infrastructure by pivoting to Braze as the chosen solution for a cohesive messaging platform. The transfer took place in record time—only four months—and met 100% success for IP Warming in all domains and markets. This transformation was key to improving operational efficiency and \"},{\"_key\":\"0c44735fae583\",\"_type\":\"span\",\"marks\":[\"a1ff5e06f52e\"],\"text\":\"enhancing the easyJet customer journey\"},{\"_key\":\"0c44735fae584\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a1dd2e2e87c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/caci\"},{\"_key\":\"a1ff5e06f52e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/caci-braze-alloys\"}],\"style\":\"normal\"},{\"_key\":\"a36f032b6567\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0adee00917b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Congratulations to all of our 2024 nominees and winners, and thank you to everyone who attended this year’s Forge.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b018274f6788cc0000c3369f068019146052e06d-2400x1600.png\",\"publishedDate\":\"2024-09-24T03:30:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-143499016cabc17b51bb1e9198183eb1334e8759-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"The annual Braze Torchie Awards recognize extraordinary efforts in marketing by leaders in customer engagement. We’re delighted to share our 2024 roster of award winners, representing a spectrum of creativity and innovation in consumer communications.\",\"pageTitle\":\"Congratulations to the Forge 2024 Torchie Awards Winners\",\"slug\":{\"_type\":\"slug\",\"current\":\"2024-torchie-awards-winners\"}},\"title\":\"Congratulations to the Forge 2024 Torchie Awards Winners\"},{\"_id\":\"imported-craft-1040219\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"8d73ecb77e15\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d73ecb77e150\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year’s \"},{\"_key\":\"8d73ecb77e151\",\"_type\":\"span\",\"marks\":[\"e684b2b18850\"],\"text\":\"Cannes Lions Festival of Creativity\"},{\"_key\":\"8d73ecb77e152\",\"_type\":\"span\",\"marks\":[],\"text\":\" was a dazzling showcase of innovation, captivating marketers and brands from around the globe with visionary trends set to shape the future of customer engagement\"}],\"markDefs\":[{\"_key\":\"e684b2b18850\",\"_type\":\"link\",\"href\":\"https://www.canneslions.com/\"}],\"style\":\"normal\"},{\"_key\":\"2128c7ee87da\",\"_type\":\"block\",\"children\":[{\"_key\":\"2128c7ee87da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze had a phenomenal week brimming with brand-building activities, engaging meetings with top brands and partners, and stellar events alongside WPP, Raconteur | B Corp™, VCCP, Accenture, and Forbes. From the groundbreaking integration of AI to the art of personalized marketing and the clever use of humor in campaigns, the insights gleaned from this year’s festival are nothing short of transformative for marketers eager to elevate their customer engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"s7nr99R4\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-8acf8efa950242e55cd66c0a7dbab3e5cede2475-2400x1610-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"126a3743cd35\",\"_type\":\"block\",\"children\":[{\"_key\":\"126a3743cd350\",\"_type\":\"span\",\"marks\":[],\"text\":\"Interest in AI remains steadfast\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4457b4c43788\",\"_type\":\"block\",\"children\":[{\"_key\":\"4457b4c437880\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI and its intersection with creativity were once again a huge topic of conversation. For the first time, brands were prompted to disclose in their Lions award submission whether AI was leveraged, and 12% said it was.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ae363513b501\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae363513b5010\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, while everyone was talking about AI, most brands were still unsure of how best to integrate it into their business strategy and use it, especially for practical use cases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de798ee033bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"de798ee033bf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What this means for customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74e659db6adf\",\"_type\":\"block\",\"children\":[{\"_key\":\"74e659db6adf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI is an impactful tool, capable of enhancing both creativity and strategy in marketing. As seen in the Braze \"},{\"_key\":\"74e659db6adf1\",\"_type\":\"span\",\"marks\":[\"97faf2f32844\"],\"text\":\"2024 Global Customer Engagement Review\"},{\"_key\":\"74e659db6adf2\",\"_type\":\"span\",\"marks\":[],\"text\":\", many marketers are facing challenges such as focusing too much on KPIs, spending excessive time on routine tasks, lacking technology for creative execution, and demonstrating the ROI of creativity. AI can alleviate these issues by automating repetitive tasks, freeing up time for creative thinking, and optimizing strategies in real-time.\"}],\"markDefs\":[{\"_key\":\"97faf2f32844\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-915371\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6499d29fe503\",\"_type\":\"block\",\"children\":[{\"_key\":\"6499d29fe5030\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, there's still potential for growth in using AI to generate creative ideas, enhance data analysis, power predictive analytics, and personalize campaigns. Those who lean into \"},{\"_key\":\"6499d29fe5031\",\"_type\":\"span\",\"marks\":[\"c99a13c2b2b7\"],\"text\":\"AI\"},{\"_key\":\"6499d29fe5032\",\"_type\":\"span\",\"marks\":[],\"text\":\" and adopt use cases like these early can overcome roadblocks and drive innovative, strategic customer engagement faster.\"}],\"markDefs\":[{\"_key\":\"c99a13c2b2b7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"88732502-9eb4-4db6-a271-41058f17e949\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2d7617fe3115\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d7617fe31150\",\"_type\":\"span\",\"marks\":[],\"text\":\"So where should you start with AI? As Braze SVP of Growth Spencer Burke remarked during the VCCP and Raconteur | B Corp™ panel on maximizing effectiveness and creativity through tech, \\\"I try to reassure everyone you’re not behind, you’re right where you are if you’re asking this question, that’s the first step.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd537b4e4860\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd537b4e48600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization wins at relationship-building\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ab61c30c748e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab61c30c748e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization continues to be a dominant theme in the marketing landscape, as highlighted by numerous award-winning projects. More and more brands are leveraging data analytics, AI, and machine learning to deliver highly tailored experiences to individual customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ae3fafc085d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ae3fafc085d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In one Lions session, “Commerce x Creativity,” Jeriad Zoghby, Chief Commerce Officer at IPG, and Tiffany Rolfe, Chief Creative Officer at RG/A stressed the need to make transactions more conversational, personal, and inspirational and to use the unprecedented opportunities to differentiate, such as with technology and design, AI, and data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3de8a974a3e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3de8a974a3e10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What this means for customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95936d6e795d\",\"_type\":\"block\",\"children\":[{\"_key\":\"95936d6e795d0\",\"_type\":\"span\",\"marks\":[\"d7f204e546e2\"],\"text\":\"Personalization\"},{\"_key\":\"95936d6e795d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" can significantly enhance customer engagement by making each interaction more relevant and valuable. By leveraging first-party data to deliver personalized content, offers, and recommendations, brands can increase customer satisfaction, loyalty, and conversion rates.\"}],\"markDefs\":[{\"_key\":\"d7f204e546e2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-1010335\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6b39c804344a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b39c804344a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can use \"},{\"_key\":\"6b39c804344a1\",\"_type\":\"span\",\"marks\":[\"d5ddbff76426\"],\"text\":\"first-party data\"},{\"_key\":\"6b39c804344a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to create a more seamless and intuitive customer journey, from personalized email campaigns to customized website experiences. This data, collected directly from customer interactions, provides invaluable insights that enable brands to tailor their messaging and offers precisely to individual preferences and behaviors. However, it’s crucial to balance personalization with privacy, ensuring that data is used ethically and transparently to build trust with customers.\"}],\"markDefs\":[{\"_key\":\"d5ddbff76426\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-925351\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f176d50edfe5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f176d50edfe50\",\"_type\":\"span\",\"marks\":[],\"text\":\"This trend underscores a shift towards creating more relevant and meaningful interactions by understanding and anticipating customer needs and preferences. This, in turn, elevates customer relationships from reactive to predictive and provides unparalleled convenience. It’s also cognizant of consumer demand, with \"},{\"_key\":\"f176d50edfe51\",\"_type\":\"span\",\"marks\":[\"0bc6127308de\"],\"text\":\"80%\"},{\"_key\":\"f176d50edfe52\",\"_type\":\"span\",\"marks\":[],\"text\":\" of Braze surveyed consumers saying that personalized experiences are at least somewhat important when making purchases.\"}],\"markDefs\":[{\"_key\":\"0bc6127308de\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-810997\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c07b97a994c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c07b97a994c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Comedy has re-entered the chat\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6b907a0211fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b907a0211fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"From witty advertisements to clever social media campaigns, humor emerged as an impactful theme across multiple Lions award-winning projects this year. Light-hearted yet smart content captures an audience’s attention, creates connections, and fosters a positive brand identity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6500c45133f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6500c45133f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is perhaps why more brands are incorporating humor in their creative campaigns to delight their audiences and navigate serious topics, making their messages more relatable and engaging. The festival's lineup featured a diverse selection of humorous content, proving that laughter truly is a universal language that can bridge cultural divides and foster a sense of community. Wendy’s, winner of three Bronze Lions, including “\"},{\"_key\":\"6500c45133f41\",\"_type\":\"span\",\"marks\":[\"1ce9a7956a1b\"],\"text\":\"Social \u0026 Influencer–Use of Humour\"},{\"_key\":\"6500c45133f42\",\"_type\":\"span\",\"marks\":[],\"text\":\",” took a bold step by adopting the social media style of their active older audience. By charmingly poking fun at them–typos, annoying all caps, and over-sharing–the Wendy’s campaign resonated with both younger and older audiences. The social media experience felt authentic and relatable and had +136% increased engagement year-over-year.\"}],\"markDefs\":[{\"_key\":\"1ce9a7956a1b\",\"_type\":\"link\",\"href\":\"https://www.vml.com/work/wendys-enters-the-chat\"}],\"style\":\"normal\"},{\"_key\":\"e47b9c4971e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47b9c4971e80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What this means for customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4847a9bc6474\",\"_type\":\"block\",\"children\":[{\"_key\":\"4847a9bc64740\",\"_type\":\"span\",\"marks\":[],\"text\":\"When used appropriately, humor can break down barriers, humanize brands, and create a sense of connection with audiences. Kenan Thompson from Saturday Night Live fame acknowledged during a Lions panel with VML that humor can be tricky because you can’t manufacture a cultural moment or know exactly what will go viral. “Be true to your brand,” he said. “Be confident and be consistent, because we’re all ready to laugh again.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3e73b2371d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3e73b2371d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can leverage humor to stand out in a crowded marketplace, drive social sharing, and build a loyal customer base. Just ensure that the humor aligns with your brand’s voice and values, while also being sensitive to the unique perspectives of your audience. And if it does go viral? Be ready for it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23d910e6396b\",\"_type\":\"block\",\"children\":[{\"_key\":\"23d910e6396b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8efc790d2785\",\"_type\":\"block\",\"children\":[{\"_key\":\"8efc790d27850\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the world of marketing, it's all too easy for the brilliant ideas sparked by the magic of Cannes Lions to get lost in the shuffle, confined to the pages of a presentation deck. Yet, the true enchantment of these ideas lies in their execution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1007504e4d19\",\"_type\":\"block\",\"children\":[{\"_key\":\"1007504e4d190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transforming these innovative concepts into actionable customer engagement campaigns is essential for forging meaningful connections and achieving business objectives. When great ideas are brought to life with the \"},{\"_key\":\"1007504e4d191\",\"_type\":\"span\",\"marks\":[\"678466c9a6e7\"],\"text\":\"right technology\"},{\"_key\":\"1007504e4d192\",\"_type\":\"span\",\"marks\":[],\"text\":\", they possess the power to captivate audiences, distinguish the brand, and cultivate loyalty.\"}],\"markDefs\":[{\"_key\":\"678466c9a6e7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26964\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0fcc5a084947\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fcc5a0849470\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our advice is to seize the moment and actively implement these ideas without delay, creating dynamic and impactful experiences that resonate deeply with customers and turn your creative visions into tangible 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