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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The Six Pillars of Braze Alloys: Channel Extensions" href="/resources/articles/six-pillars-of-braze-alloys-channel-extensions"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Six Pillars of Braze Alloys: Channel Extensions" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2c632a5ca35b18e5e0aa57b3e6cbe04550963ec2-1400x700.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2c632a5ca35b18e5e0aa57b3e6cbe04550963ec2-1400x700.png&w=1200&q=75 2x" 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href="/resources/articles/8-mobile-marketing-apps-for-productivity"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="8 Apps That Will Make You a Better Marketer" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fafa8143052c5bac804a48d8e25b81b627deb54e8-2500x1200.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fafa8143052c5bac804a48d8e25b81b627deb54e8-2500x1200.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fafa8143052c5bac804a48d8e25b81b627deb54e8-2500x1200.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex 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read</span></div><h4 class="text-display-xs font-bold">How Erewhon Fuels Growth With Braze</h4><span class="text-sm font-bold text-gray-500">March 26, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img 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But while we’ve seen a strong focus on data collection and data privacy over the past five years, there hasn’t always been as much focus on an equally important component of the data equation—namely, \"},{\"_key\":\"e9958bef99cc3\",\"_type\":\"span\",\"marks\":[\"a9704086f139\"],\"text\":\"data management\"},{\"_key\":\"e9958bef99cc4\",\"_type\":\"span\",\"marks\":[],\"text\":\", which refers to the ways companies control how data moves in and out of the digital systems that provide the foundations for their \"},{\"_key\":\"e9958bef99cc5\",\"_type\":\"span\",\"marks\":[\"f3895a364c8b\"],\"text\":\"customer engagement programs\"},{\"_key\":\"e9958bef99cc6\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"9d87c4e8c241\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-126978\",\"_type\":\"reference\"}},{\"_key\":\"a9704086f139\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-130034\",\"_type\":\"reference\"}},{\"_key\":\"f3895a364c8b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-27174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"519847b206a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"519847b206a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, our customer engagement platform is built on a foundation of \"},{\"_key\":\"519847b206a51\",\"_type\":\"span\",\"marks\":[\"a47f55451291\"],\"text\":\"streaming data\"},{\"_key\":\"519847b206a52\",\"_type\":\"span\",\"marks\":[],\"text\":\". That architecture allows our customers to gain an in-the-moment understanding of how their users engage (or don’t, as the case may be) with their messages, their website, their mobile app, and more. Having that data—and the ability to dig deeper or act on it, as the situation dictates—makes it possible for brands to build better relationships with their audience and hit their business goals.\"}],\"markDefs\":[{\"_key\":\"a47f55451291\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21174\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"eea12d81a712\",\"_type\":\"block\",\"children\":[{\"_key\":\"eea12d81a7120\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why we prioritized making it easy to surface data from the Braze platform by building our high-volume data export feature, \"},{\"_key\":\"eea12d81a7121\",\"_type\":\"span\",\"marks\":[\"07b05e8b4039\"],\"text\":\"Braze Currents\"},{\"_key\":\"eea12d81a7122\",\"_type\":\"span\",\"marks\":[],\"text\":\", and adding support for \"},{\"_key\":\"eea12d81a7123\",\"_type\":\"span\",\"marks\":[\"4e838b34ac7e\"],\"text\":\"Snowflake Secure Data Sharing\"},{\"_key\":\"eea12d81a7124\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s also why we offer a suite of different data ingestion options for brands looking to push data into Braze to enhance their customer engagement efforts. To provide you with a richer understanding of how to pass information into the Braze platform, let’s look at the four main ways that Braze ingests data and the nuances of each approach.\"}],\"markDefs\":[{\"_key\":\"07b05e8b4039\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-6293\",\"_type\":\"reference\"}},{\"_key\":\"4e838b34ac7e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-19974\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6e2fcfc3e9d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e2fcfc3e9d90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Cloud Data Ingestion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5d700fbc0d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5d700fbc0d90\",\"_type\":\"span\",\"marks\":[\"97e91f1e4ed6\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"b5d700fbc0d91\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) allows brands to integrate data directly from their data warehouse into the Braze platform for further segmentation, message targeting, and personalization. With CDI, brands can automatically sync data between the platforms on the schedule of their choice: When a sync runs, Braze will connect to your brand’s data warehouse, pulling in new data and updating relevant user profiles within Braze, supporting more relevant, effective customer experiences.\"}],\"markDefs\":[{\"_key\":\"97e91f1e4ed6\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"Hy8MTuzD\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c35775369d9f1dbebfcc3773ba9d16a690363784-2400x1542-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"4e70a0703ce2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e70a0703ce20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Because the Braze data model is built to support arrays and nested attributes, brands can easily sync both structured and unstructured data from any Braze-supported source (and avoid the headaches that come with building out cumbersome data pipelines). That puts more information into the hands of marketers more quickly, allowing them to better leverage data in personalization tools to support relevant, value-add experiences for consumers across the full range of devices, platforms, and channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b14ee60fb7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b14ee60fb7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This feature is designed to be a data solution for the long term—while we currently support syncs from \"},{\"_key\":\"1b14ee60fb7b1\",\"_type\":\"span\",\"marks\":[\"575b9fd0aa1e\"],\"text\":\"Amazon S3 File Storage\"},{\"_key\":\"1b14ee60fb7b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b3\",\"_type\":\"span\",\"marks\":[\"ef768ea82c0b\",\"strong\"],\"text\":\"Amazon Redshift\"},{\"_key\":\"1b14ee60fb7b4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"1b14ee60fb7b5\",\"_type\":\"span\",\"marks\":[\"31d7d46a6778\"],\"text\":\"Databricks\"},{\"_key\":\"1b14ee60fb7b6\",\"_type\":\"span\",\"marks\":[],\"text\":\", Google BigQuery, and \"},{\"_key\":\"1b14ee60fb7b7\",\"_type\":\"span\",\"marks\":[\"b58e7249c477\",\"strong\"],\"text\":\"Snowflake\"},{\"_key\":\"1b14ee60fb7b8\",\"_type\":\"span\",\"marks\":[],\"text\":\", we plan to expand the Cloud Data Ingestion integration to other partners while also adding more updates to data types and platform usability in the future.\"}],\"markDefs\":[{\"_key\":\"575b9fd0aa1e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18008\",\"_type\":\"reference\"}},{\"_key\":\"ef768ea82c0b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-621078\",\"_type\":\"reference\"}},{\"_key\":\"31d7d46a6778\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-683326\",\"_type\":\"reference\"}},{\"_key\":\"b58e7249c477\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-453290\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e4d67c54ee91\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4d67c54ee910\",\"_type\":\"span\",\"marks\":[],\"text\":\"This new integration is a pre-built, direct connection that’s designed to be turnkey in nature. Your organization should be able to easily set it up right within the Braze dashboard in just a few simple steps—no complex coding required. The process is as follows:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd5fdbb6ce17\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd5fdbb6ce170\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Set up data table parameters in your Data Warehouse\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca94015fc450\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca94015fc4500\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Navigate to the Snowflake or Redshift pages in the Braze dashboard, under the “Technology Partners” section\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66b9701deea4\",\"_type\":\"block\",\"children\":[{\"_key\":\"66b9701deea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Begin a new import sync between the two systems\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8432c2abd868\",\"_type\":\"block\",\"children\":[{\"_key\":\"8432c2abd8680\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Provide user authentication data from your data warehouse provider\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd789abb0f0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd789abb0f0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Set a name, data type, and frequency for your integration\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3d38e692afcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d38e692afcd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Run a quick test to ensure that the data in question is all in order\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f2509a0451c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f2509a0451c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you’ve got that set up, you’re ready to start taking advantage of your data from your brand’s data warehouse to support nuanced user personalization and to inform rich, responsive campaigns across the full range of digital messaging channels (e.g. email, SMS, and mobile and web channels).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ab81d0c3adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ab81d0c3adb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Braze Data Transformation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9923c6c21ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9923c6c21ebd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Data Transformation allows brands to build and manage webhook integrations with any third party platform in your tech stack that can send webhooks. This enables a wide range of possibilities for real-time integrations—take any webhook, send it to Data Transformation and write JavaScript code to transform that webhook to a user profile or catalog update in Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8746ad0a16d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8746ad0a16d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Data Transformation brands can easily unlock custom data integrations to better action data, increase efficiencies, and lessen reliance on tech teams. We’ve seen that Data Transformation can help reduce our customers’ dependency on manual API calls, third-party data integration tools (like \"},{\"_key\":\"8746ad0a16d51\",\"_type\":\"span\",\"marks\":[\"3d17d7138960\"],\"text\":\"Zapier\"},{\"_key\":\"8746ad0a16d52\",\"_type\":\"span\",\"marks\":[],\"text\":\"), and even customer data platforms.\"}],\"markDefs\":[{\"_key\":\"3d17d7138960\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17938\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"725c326f2a4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"725c326f2a4d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, Data Transformation features an \"},{\"_key\":\"725c326f2a4d1\",\"_type\":\"span\",\"marks\":[\"c09bdd2ebe78\"],\"text\":\"AI copilot\"},{\"_key\":\"725c326f2a4d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to make it easy for those with limited or no coding skills to set up webhooks. Accessible right within the workflow, it works by reading the webhook received and automatically writing bespoke JavaScript code for your use case.\"}],\"markDefs\":[{\"_key\":\"c09bdd2ebe78\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/data_transformation/creating_a_transformation/#step-4-write-transformation-code\"}],\"style\":\"normal\"},{\"_key\":\"5412679e5716\",\"_type\":\"block\",\"children\":[{\"_key\":\"5412679e57160\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Want to learn more? \"},{\"_key\":\"5412679e57161\",\"_type\":\"span\",\"marks\":[\"ce0e8d1410e2\",\"em\"],\"text\":\"Check out\"},{\"_key\":\"5412679e57162\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" how Mon-marche.fr uses Braze Data Tranformation to easily activate data to drive more orders.\"}],\"markDefs\":[{\"_key\":\"ce0e8d1410e2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-834882\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"553d6a29ed68\",\"_type\":\"block\",\"children\":[{\"_key\":\"553d6a29ed680\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. SDKs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"989ac3066b47\",\"_type\":\"block\",\"children\":[{\"_key\":\"989ac3066b470\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, \"},{\"_key\":\"989ac3066b471\",\"_type\":\"span\",\"marks\":[\"1ca8934b5319\"],\"text\":\"software development kits\"},{\"_key\":\"989ac3066b472\",\"_type\":\"span\",\"marks\":[],\"text\":\" (SDKs) serve as a foundational element of our customers’ data ingestion efforts, making it possible to collect detailed data about user \"},{\"_key\":\"989ac3066b473\",\"_type\":\"span\",\"marks\":[\"a4d89047bb6f\"],\"text\":\"attributes\"},{\"_key\":\"989ac3066b474\",\"_type\":\"span\",\"marks\":[],\"text\":\" and their \"},{\"_key\":\"989ac3066b475\",\"_type\":\"span\",\"marks\":[\"ade44d7da7db\"],\"text\":\"engagement\"},{\"_key\":\"989ac3066b476\",\"_type\":\"span\",\"marks\":[],\"text\":\" within a given brand’s mobile app, website, connected TV app, and more into the Braze platform. SDKs can collect nuanced session data and user events in real time as consumers engage with your app/website/etc., supporting \"},{\"_key\":\"989ac3066b477\",\"_type\":\"span\",\"marks\":[\"ea72837ae0ac\"],\"text\":\"audience segmentation\"},{\"_key\":\"989ac3066b478\",\"_type\":\"span\",\"marks\":[],\"text\":\", the creation and delivery of campaigns and individualized customer journeys, and other elements of a best-in-class customer engagement program. (\"},{\"_key\":\"989ac3066b479\",\"_type\":\"span\",\"marks\":[\"7929d4e9c59b\"],\"text\":\"Check out the full range of Braze SDKs here\"},{\"_key\":\"989ac3066b4710\",\"_type\":\"span\",\"marks\":[],\"text\":\".)\"}],\"markDefs\":[{\"_key\":\"1ca8934b5319\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82555\",\"_type\":\"reference\"}},{\"_key\":\"a4d89047bb6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/\"},{\"_key\":\"ade44d7da7db\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_events/\"},{\"_key\":\"ea72837ae0ac\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25986\",\"_type\":\"reference\"}},{\"_key\":\"7929d4e9c59b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/platform_integration_guides/sdk_primer/\"}],\"style\":\"normal\"},{\"_key\":\"UJfQ5dZm\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-15dc3b8c489c13ceb69264408bf266512c0f52a5-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1818333d0c6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1818333d0c6b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To take advantage of Braze SDKs to support data collection, brands need to integrate them into their app or website. Different levels of data collection will require \"},{\"_key\":\"1818333d0c6b1\",\"_type\":\"span\",\"marks\":[\"c2b936d74308\"],\"text\":\"different approaches to integration\"},{\"_key\":\"1818333d0c6b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", but the baseline integration for Braze SDKs is simple and straightforward, requiring limited engineering support and having minimal impact on app/website sizes. When it comes to scaling, our SDKs are built to handle data at a massive scale, with brands using them to collect and act on information for millions of daily active users without having to worry that they’ll overburden their digital systems.\"}],\"markDefs\":[{\"_key\":\"c2b936d74308\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/user_data_collection/sdk_data_collection/\"}],\"style\":\"normal\"},{\"_key\":\"beab5062d574\",\"_type\":\"block\",\"children\":[{\"_key\":\"beab5062d5740\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does it work? Once the SDK has been integrated into an app or website and you’ve determined what information you want to track, it begins collecting device and session data on any individual engaging with that digital platform, even those whose identities are not known by the brand. Both these so-called “anonymous” users and “known” users (i.e. individuals who have shared their identity with the brand) will automatically have live-updating customer profiles created within Braze, allowing marketers to leverage segmentation, personalization, and triggered messages to reach even anonymous users, supporting a more tailored, meaningful brand experience across the board. Once a user does identify themselves, brands can use the data they’ve been collecting pre-identification to map that user back to any other systems they may be using, allowing them to provide a cohesive, ongoing brand experience even across different channels, platforms, and devices.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d657c49d6a25\",\"_type\":\"block\",\"children\":[{\"_key\":\"d657c49d6a250\",\"_type\":\"span\",\"marks\":[],\"text\":\"The upshot? If you want to be able to collect, manage, and take action based on user engagement with your app or website, taking the time to integrate the relevant Braze SDK makes that process simple, automatic, and highly scalable, supporting high-volume ingestion of essential customer information.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"942ee615afac\",\"_type\":\"block\",\"children\":[{\"_key\":\"942ee615afac0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. APIs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e9c5860d3164\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9c5860d31640\",\"_type\":\"span\",\"marks\":[],\"text\":\"While SDKs are great when it comes to gathering data directly from the front end of your app or website, sometimes you may want to integrate data from other sources, such as loyalty databases or your own back end. To supplement that foundational element of their data ingestion strategy, many brands turn to \"},{\"_key\":\"e9c5860d31641\",\"_type\":\"span\",\"marks\":[\"cea5ecedb5fb\"],\"text\":\"application programming interfaces\"},{\"_key\":\"e9c5860d31642\",\"_type\":\"span\",\"marks\":[],\"text\":\" (APIs), which are services designed to handle and respond to requests made between different systems. In this case, they make it possible for brands to pass information from internal systems and third-party solutions into Braze in real time, complementing the automatic data collection carried out by their SDKs. Our APIs are able to flexibly accept data from almost anywhere, as long as it’s formatted correctly for transmission to Braze.\"}],\"markDefs\":[{\"_key\":\"cea5ecedb5fb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12454\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"LERldyhE\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-bda591a164038eadc10f3fefdbd57cad34c37777-2400x1134-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"2f0798c2332d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0798c2332d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Perhaps the most common use cases we see for API-related data ingestion is when a brand is looking to upload historical data into the Braze platform. In that situation, where a company may have information they’re bringing from a previous customer engagement platform or some other relevant system, the easiest way to make that happen is by leveraging an API to do an initial transfer of user data, create user profiles, and upload users’ push tokens via the Braze platform’s \"},{\"_key\":\"2f0798c2332d1\",\"_type\":\"span\",\"marks\":[\"a1c8d9b6c6c1\"],\"text\":\"API endpoints\"},{\"_key\":\"2f0798c2332d2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Other use cases include:\"}],\"markDefs\":[{\"_key\":\"a1c8d9b6c6c1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/basics/\"}],\"style\":\"normal\"},{\"_key\":\"b3f5a233a0eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3f5a233a0eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Importing other user information that isn’t being tracked via your SDK into Braze. For instance, point-of-sale (POS) system information, or any other offline data that isn’t directly related to engagement with your app, website, or customer messaging.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01ac24046bf7\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ac24046bf70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Changing a given consumer’s external user ID, deleting users, or aliasing users within Braze.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c625474cd87d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c625474cd87d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While APIs can be leveraged for a wide variety of data ingestion uses (as well as other needs, such as \"},{\"_key\":\"c625474cd87d1\",\"_type\":\"span\",\"marks\":[\"524ef4f1098f\"],\"text\":\"dynamic content personalization\"},{\"_key\":\"c625474cd87d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"), they are more likely to be impacted by the scale and volume of your data ingestion efforts than SDKs. For that reason, it’s important to be mindful of how many API calls are being carried out and any relevant rate limits and \"},{\"_key\":\"c625474cd87d3\",\"_type\":\"span\",\"marks\":[\"13bf944a7484\"],\"text\":\"functional traffic limits\"},{\"_key\":\"c625474cd87d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" associated with your API endpoints.\"}],\"markDefs\":[{\"_key\":\"524ef4f1098f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"13bf944a7484\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24681\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c47cc116c2b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"c47cc116c2b00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. CSVs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d53dc3f1b3b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d53dc3f1b3b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"While SDKs and APIs support the vast majority of potential data ingestion needs and use cases associated with the Braze platform, we do offer a third native way to transfer information into Braze—namely, the ability to upload comma-separated values files, known as CSVs. This approach tends to make the most sense when used for quick, one-off use cases or for teams that lack the technical resources to set up SDKs or leverage APIs. What does that look like in practice? One example might be collecting user emails in a Google sheet, downloading that sheet as a CSV, and then uploading it into Braze to update user profiles.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd28d256e47b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd28d256e47b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"CSV uploads can be a helpful way to transfer information into Braze in a pinch, but this approach is less scalable than using APIs or SDKs to ingest data. However, there is a new way to make more effective use of the \"},{\"_key\":\"fd28d256e47b1\",\"_type\":\"span\",\"marks\":[\"b0330141835f\"],\"text\":\"Braze CSV import function\"},{\"_key\":\"fd28d256e47b2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and minimize some of the scale disadvantages associated with this feature when working to upload user attributes. 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The application avoids the manual file preparation associated with large CSV file upload in Braze and makes the process more seamless and more automated; however, the process is not as frictionless as passing data into Braze via SDK or API, so brands that are able to leverage those tools to transfer user attributes into Braze are strongly encouraged to do so.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f312e795fdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f312e795fdb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Braze Technology Partners\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"f7265cc7838d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7265cc7838d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s three major data ingestion tools don’t exist in a vacuum. For many brands, they’re supplemented by direct integrations between Braze and best-in-class technologies designed to support the seamless movement of data into other systems. 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The last update occurred on May 9, 2024.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/71237b8047060a518569be0871ae8a9e511dbe3b-1500x1500.png\",\"publishedDate\":\"2024-05-09T09:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-ff541583b08a57c97ab880002f0a2cb5bc114f7a-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"At Braze, our customer engagement platform is built on a foundation of streaming data. That architecture allows our customers to gain an in-the-moment understanding of how their users engage (or don’t, as the case may be) with their messages, their website, their mobile app, and more. 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To get here, we had to move past years of big claims and vaporware from entrenched tech incumbents. Now it’s truly possible to tie together top-flight technologies—customer engagement platforms, analytics solutions, customer data platforms (CDPs), and more—in an effective way to support brilliant experiences for consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41fb5b959786\",\"_type\":\"block\",\"children\":[{\"_key\":\"41fb5b9597860\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s been a journey. For brands, the better you understand that journey and what’s possible now, the easier it’s going to be to ensure that you’re creating and maintaining a \"},{\"_key\":\"41fb5b9597861\",\"_type\":\"span\",\"marks\":[\"5cc60c35fa7b\"],\"text\":\"first-class technology ecosystem\"},{\"_key\":\"41fb5b9597862\",\"_type\":\"span\",\"marks\":[],\"text\":\" that can support the kinds of experiences your customers crave.\"}],\"markDefs\":[{\"_key\":\"5cc60c35fa7b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b99c1af5e13a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b99c1af5e13a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Rise of the Built-For-Purpose Ecosystem\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8e620db8eefe\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e620db8eefe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a concept, all of this has been in the air for quite some time. Microsoft was one of the first on the scene when it launched its Microsoft Office suite back in 1990, bundling a collection of business software products into a cohesive whole. The big marketing clouds were some of the first ones to say, “You know what, let’s move all of this stuff into the cloud.” But their cloud-based software as a service (SaaS) offerings were still basically just suites. 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People had been talking about ecosystems forever, but this was the first time that real, heterogeneous technology ecosystems for customer engagement really started springing up, instead of just cloud-based suites from Salesforce and others that billed themselves as an all-in-one ecosystem.\"}],\"markDefs\":[{\"_key\":\"383d2a06aab5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12454\",\"_type\":\"reference\"}},{\"_key\":\"c553875a402e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11859\",\"_type\":\"reference\"}},{\"_key\":\"81dc2ab6e0be\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12287\",\"_type\":\"reference\"}},{\"_key\":\"686f9f50e1b1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82425\",\"_type\":\"reference\"}},{\"_key\":\"920fde5fd0b8\",\"_type\":\"link\",\"href\":\"/resources/articles/deliveroo-looker-currents\"}],\"style\":\"normal\"},{\"_key\":\"1e21b793c44b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e21b793c44b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’re now seeing a market-wide acceptance of the idea that built-for-purpose tech ecosystems are the way forward, and a key part of digital transformation. The days of agencies and consultancies building billion-dollar practices on top of stand-alone marketing clouds are on the way out. Now, instead of focusing on how to make a poorly architected all-in-one solution work for their clients, they’re saying, “Hey, we need to help them put together a technology ecosystem that fits their needs and lets them speak to their customers.” \"},{\"_key\":\"1e21b793c44b1\",\"_type\":\"span\",\"marks\":[\"1ebe79c38732\"],\"text\":\"That’s a seismic shift\"},{\"_key\":\"1e21b793c44b2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"1ebe79c38732\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82495\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"6bde12d83858\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bde12d838580\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Today’s Ecosystems: Next-Gen Solutions for a Next-Gen World\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4e5d12260106\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e5d122601060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern consumers have been meticulously trained by the Ubers and Airbnbs of the world to expect brand experiences that are delivered in the moment and that put their needs and wants at the center. To deliver on that expectation, it’s essential for brands to choose the right technologies and to ensure that these solutions can work together as part of a cohesive ecosystem to support cohesive experiences for their audiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ba6d99d5497\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ba6d99d54970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Making that happen is a process, and requires serious thought and care. Plenty of brands set out to build a best-in-class ecosystem for themselves and end up with a Frankenstein’s monster of a stack, with nothing working quite as well as it should. To succeed, you need to make sure you’re foregrounding these key goals:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"524bd915326b\",\"_type\":\"block\",\"children\":[{\"_key\":\"524bd915326b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(1) Your technology ecosystem should support true data agility\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f6dc472f9b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f6dc472f9b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Modern customer engagement is built around data. To succeed today, brands need to be thoughtful about what information they’re collecting and ensure that they have the technology they need to successfully track and process that data. But while you’d be foolish to have a marketing program that neglects the data side of things, just having the right data isn’t enough. If you collect it and don’t have a technology ecosystem that makes it easy to act on that data to reach your customers in responsive, meaningful ways, you’re making a costly mistake.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c6e0cb16ae3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c6e0cb16ae30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data—especially customer-generated, first-party data—is incredibly valuable to your customer engagement efforts, but that value begins to degrade with every second that passes. If it takes your company hours or even days to move high-value information between systems and teams, you may miss your window and find yourself sending messages that are confusing and useless, instead of relevant and impactful. It’s the difference between sending an abandoned cart email ten minutes after a customer leaves your website without buying versus sending that same message two weeks later, when they may well have already bought from somebody else.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c844bb25b33d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c844bb25b33d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data agility makes it possible to avoid these painful situations by ensuring seamless, in-the-moment communications between all the different technologies and systems that make up your ecosystem. But you can’t make that kind of real-time data management a reality if you’re investing in systems that can’t talk to each other.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54128dfc0c3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"54128dfc0c3d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(2) Your technology ecosystem should enable a coherent, cross-platform, cross-channel brand experience\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4407686706a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4407686706a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement today is about more than just marketing. Consumers don’t care which one of your company’s internal teams owns which part of your digital experience—they just want that experience to be relevant to their interests, customized to them as individuals, and coherent, no matter where they choose to engage. If you have siloed systems (and siloed teams, for that matter) you’re significantly increasing the chances that you’re delivering experiences to your customers that they don’t want.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17158b0e6c36\",\"_type\":\"block\",\"children\":[{\"_key\":\"17158b0e6c360\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve all had it happen to us. You have a negative experience with a brand and take some action—file a customer service ticket or an official complaint—only to have that very same brand start blanketing you with ads on every site you visit, or send you messages asking you to make a purchase or fill out a NPS survey. It’s annoying, it tells you that the brand isn’t seriously invested in understanding you as an individual, and it makes it more likely that you’ll give their competitors a second look. Needless to say, that kind of disconnected experience is exactly the sort of thing that every brand needs to be serious about avoiding.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"pYyhCeGR\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-ed817bcf02b9bfdd85cfb25c7131b8655e242403-1120x660-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"e270f21c9953\",\"_type\":\"block\",\"children\":[{\"_key\":\"e270f21c99530\",\"_type\":\"span\",\"marks\":[],\"text\":\"The technology landscape is only becoming more complex. Customer experiences are everywhere, and as the number of technologies and platforms keep growing, the number of places you can gather data about customer preferences and serve up relevant customer experiences keeps growing, too. These experiences could be customer support interactions or marketing messages; they could be advertisements or actual product experiences that are built into your brand’s website or app. But whatever they are, you have to be mindful of them, and make sure that the technologies underlying them can communicate with the rest of your customer engagement stack.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9a8c410db89\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9a8c410db890\",\"_type\":\"span\",\"marks\":[],\"text\":\"The only way to ensure data agility and a holistic brand experience in a world increasingly defined by \"},{\"_key\":\"b9a8c410db891\",\"_type\":\"span\",\"marks\":[\"500faccddaa3\"],\"text\":\"always-on technologies and ambient computing\"},{\"_key\":\"b9a8c410db892\",\"_type\":\"span\",\"marks\":[],\"text\":\" is to ensure that you have an ecosystem that can support information processing and customer engagement everywhere your customers engage. It takes work and care and the right collection of solutions, but it’s achievable today...and worth the investment it takes.\"}],\"markDefs\":[{\"_key\":\"500faccddaa3\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/sites/forbestechcouncil/2017/09/12/technologys-frictionless-future/#30607a21f6c6\"}],\"style\":\"normal\"},{\"_key\":\"b994bfb44f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"b994bfb44f020\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Alloys: The Six Pillars of Connected Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c69f75f9f75a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c69f75f9f75a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"From the beginning, we’ve architected Braze in ways that allowed it to play nice with other systems and technologies. We think that the data Braze can collect and action on is central to successful customer engagement—and to get the full value of it, brands need to pipe the information and insights that Braze makes possible throughout their ecosystem to create a timely, seamless feedback loop.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4c5b3995710\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4c5b39957100\",\"_type\":\"span\",\"marks\":[],\"text\":\"But as the number of related technologies has increased we realized it wasn’t enough just to support real-time data flows with other technologies; we needed to make it easier for marketing, growth, and engagement teams to take advantage of those capabilities. Enter Braze Alloys, a major evolution of how the Braze platform interacts with other technologies. The Braze Alloys hub lays out six major categories of technologies that work effectively with Braze to support better customer experiences, and curates best-in-class solutions for each one.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2259255dcc13\",\"_type\":\"block\",\"children\":[{\"_key\":\"2259255dcc130\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze Alloys, it’s easier than ever before to design a technology ecosystem that’s perfect for your business and its unique needs—and capable of supporting the connected experiences that today’s consumers crave. So let’s take a look at the six technology categories that make up Braze Alloys and how Braze customers are using each of them to better serve their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5ac2bc5e89b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5ac2bc5e89b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Data \u0026 Infrastructure Agility\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ISOTUPLB\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-7864dd6e6cfcefa31ebeb28fafd189e3d7633d24-1120x400-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"1c0fb33c5023\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c0fb33c50230\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to customer engagement, data is at the heart of everything. And with Braze Alloys’ Data \u0026 Infrastructure Agility category, we’re making it easier to link up the Braze customer engagement platform with a variety of data-related technologies, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efabe0978438\",\"_type\":\"block\",\"children\":[{\"_key\":\"efabe09784380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Warehouses\"},{\"_key\":\"efabe09784381\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Amazon S3, Microsoft Azure, Google Cloud, and Snowflake)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2b58e004c44\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2b58e004c440\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wrapper SDKs\"},{\"_key\":\"e2b58e004c441\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Apache Cordova and React Native)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f580fbb9e712\",\"_type\":\"block\",\"children\":[{\"_key\":\"f580fbb9e7120\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Data Platforms\"},{\"_key\":\"f580fbb9e7121\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like mParticle, Segment, and Tealium)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0cb894ec7ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0cb894ec7ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Those connections make it possible for marketing, growth, and engagement teams to better manage their data, supporting better outcomes for Braze customers and their customers alike.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f33e677cd7eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f33e677cd7eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“At Flipp, our goal is to ensure that every user interaction provides value and delivers on our mission to help our consumers save time and money on their weekly shop,” said Colleen Garrity, team lead, growth marketing at Flipp. “Smart marketing strategies that reflect the needs and preferences of our users are critical to engagement. To help drive this, Segment offers a seamless connection between the campaigns we run in Braze and our business intelligence tools, helping to democratize data and making it easily accessible to our teams. The simple integration of the platforms enables our team to pivot to optimize campaign performance and connect with our users in the best way.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb3582ddf9e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb3582ddf9e70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Insights\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3rXmfXoS\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-4181f2967fb29ffa9384612fe0d4972f5b3256e4-1120x400-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"d37f0ac0b298\",\"_type\":\"block\",\"children\":[{\"_key\":\"d37f0ac0b2980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding your customers is essential in today’s cross-platform, cross-channel, always-on digital world. Braze Alloys’ Insights category is designed to help brands get there by supporting stronger connections between Braze and a variety of analytics technologies, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c1a8d404f06\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c1a8d404f060\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Behavioral Analytics Platforms\"},{\"_key\":\"0c1a8d404f061\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Amplitude and Mixpanel)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99a54e6c387f\",\"_type\":\"block\",\"children\":[{\"_key\":\"99a54e6c387f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Crash Analytics Solutions\"},{\"_key\":\"99a54e6c387f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Apteligent)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43ff64eb37c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"43ff64eb37c40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Business Intelligence Technologies \"},{\"_key\":\"43ff64eb37c41\",\"_type\":\"span\",\"marks\":[],\"text\":\"(like Looker)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99a3258236ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"99a3258236ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seamless connections between Braze and insights-focused technologies can deliver a deeper understanding of your audience, as well as more effective outreach. “Using Braze together with Amplitude helped us move faster and turn our emails and messaging into a channel that drives growth in our KPIs,” said Michelle Huang, email and messaging lead at \"},{\"_key\":\"99a3258236ae1\",\"_type\":\"span\",\"marks\":[\"0cbe36f0d168\"],\"text\":\"design and publishing platform Canva\"},{\"_key\":\"99a3258236ae2\",\"_type\":\"span\",\"marks\":[],\"text\":\". “Braze was a solution that didn’t overcomplicate our analysis, and more importantly, our ability to measure impact.”\"}],\"markDefs\":[{\"_key\":\"0cbe36f0d168\",\"_type\":\"link\",\"href\":\"https://www.canva.com/\"}],\"style\":\"normal\"},{\"_key\":\"9b0afa1fcb2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b0afa1fcb2f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“As a marketer one of the biggest things you need to be able to do is measure the effectiveness of your campaigns and follow the users journey,” said Keana Noons, marketing manager, consumer products at fitness and wellness platform MINDBODY. “Not too long ago, we added the Amplitude Currents connector through Braze and it has been a game changer! Being able to create the cohort we want to target, automatically sync that to Braze, launch the desired campaign then go back into Amplitude to further analyze is imperative.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f16a4dea4861\",\"_type\":\"block\",\"children\":[{\"_key\":\"f16a4dea48610\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze Alloys, you’re not locked into a single insights platform just because you want to leverage the Braze customer engagement platform—it’s all about finding the technologies that work best for your brand’s unique needs, and leveraging them in concert with Braze to see the best outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c16d7eadfdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4c16d7eadfdb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We always look for deeper integrations among the platforms in our growth stack,” explained Emma Yu, senior product marketing manager at Microsoft’s MileIQ mileage tracking platform. “Mixpanel is our main analytics tool and Braze is our core engagement platform. They are definitely better together. The two-way synchronization integration allows us to incorporate engagement experience in users’ activity history and provide a holistic view of the user journey…[and] use Mixpanel as a source for data enrichment in Braze.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2a4011a0d4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2a4011a0d4c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Channel Extensions\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffpZSj4r\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-27a50252ce2f6ee7e79132a1439f15f0b5af43cb-1120x400-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"9cb30b63ecc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"9cb30b63ecc00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Direct customer messaging is one of the most effective ways to increase audience engagement, especially if you \"},{\"_key\":\"9cb30b63ecc01\",\"_type\":\"span\",\"marks\":[\"e63342fe02c2\"],\"text\":\"leverage multiple outreach channels\"},{\"_key\":\"9cb30b63ecc02\",\"_type\":\"span\",\"marks\":[],\"text\":\". Braze Alloys makes it easy to make the most of each channel by allowing Braze to work in concert with a variety of technologies that can extend those channels impact or reach, including:\"}],\"markDefs\":[{\"_key\":\"e63342fe02c2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"963829de6cc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"963829de6cc60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A/B Testing Software\"},{\"_key\":\"963829de6cc61\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Apptimize)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5e60697d2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac5e60697d2e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Deliverability Technologies\"},{\"_key\":\"ac5e60697d2e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like 250ok and ReturnPath)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a29eed79ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a29eed79ea80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Orchestration Platforms\"},{\"_key\":\"4a29eed79ea81\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Stensul and Mail Bakery)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec448df697e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec448df697e30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Localization Solutions\"},{\"_key\":\"ec448df697e31\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Transifex)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ab6a45c022e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ab6a45c022e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Workflow Automation Technologies\"},{\"_key\":\"7ab6a45c022e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Zapier)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0f23ac2e562\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0f23ac2e5620\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Global marketing teams require global marketing solutions, and localization is one of the biggest challenges they have to face,” said Scott Dzialo, director of customer success, enterprise and strategic accounts at Braze. “While it's difficult enough building the perfect messaging flows for your various personas, adding in the nuances of language differences to your copy can feel overwhelming. Transifex allows Braze customers to quickly and easily pull in the exact right copy for the exact right market, taking out some of the pain of localizing all of your messages to your global user base.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27ea6b416ec0\",\"_type\":\"block\",\"children\":[{\"_key\":\"27ea6b416ec00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. 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Inkit and Braze's combined powers allows you to get the best of both your digital and physical marketing worlds. With Braze as the orchestration layer, Inkit can send all sorts of physical mail to your end users. This messaging combined with your digital communications ensures you're reaching all of your customers across all of their touchpoints, creating a truly holistic discussion with your users.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5a76b5bf617\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5a76b5bf6170\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. 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With Braze Alloys, you can complement the data that Braze collects with additional information provided by other technologies, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22a1661916cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"22a1661916cf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contextual Information Platforms\"},{\"_key\":\"22a1661916cf1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Factual, Radar, Neura, and Foursquare)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b769a3982083\",\"_type\":\"block\",\"children\":[{\"_key\":\"b769a39820830\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recommendation Engines\"},{\"_key\":\"b769a39820831\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Certona and LiftIgniter)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dceeb5f74621\",\"_type\":\"block\",\"children\":[{\"_key\":\"dceeb5f746210\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Partnership with Braze and Radar has empowered our team to send personalized offers at the exact point of purchase,” said Maddie Groves, associate marketing director, communications at cashback rewards platform Ibotta. “By meeting our users where they physically are, Ibotta is able to help make every purchase rewarding.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a447b6a3ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a447b6a3ebd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Advertising Technologies\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"Q7bP2o8P\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-ac908c7e93b6757cd1437facc4edf61a7911d632-1120x400-jpg\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"144346e7da05\",\"_type\":\"block\",\"children\":[{\"_key\":\"144346e7da050\",\"_type\":\"span\",\"marks\":[],\"text\":\"If paid advertisements are part of your brand’s awareness or acquisition strategy, the information you gather during your efforts shouldn’t sit in a silo, collecting dust—it should be used to support a fuller view of every impacted customer. With Braze Alloys, we make it easier to square that circle by connecting with advertising technologies, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d10360ac7b14\",\"_type\":\"block\",\"children\":[{\"_key\":\"d10360ac7b140\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Attribution Platforms\"},{\"_key\":\"d10360ac7b141\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Adjust and Appsflyer)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b55160d21ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b55160d21ce0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deep Linking Solutions\"},{\"_key\":\"5b55160d21ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Branch)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4973446fb51a\",\"_type\":\"block\",\"children\":[{\"_key\":\"4973446fb51a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Social Media Technologies\"},{\"_key\":\"4973446fb51a1\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Facebook)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acf838bd5ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"acf838bd5ab80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retargeting Software\"},{\"_key\":\"acf838bd5ab81\",\"_type\":\"span\",\"marks\":[],\"text\":\" (like Remerge and Inmobi)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ced2ccdb8731\",\"_type\":\"block\",\"children\":[{\"_key\":\"ced2ccdb87310\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Marketers need to deliver relevant, personal messages to their consumers and Braze enables that to occur across all relevant mobile channels. Together with Branch, we can help ensure those messages deliver optimal user experiences and lead to better business outcomes,\\\" said Eric Stein, EVP at Branch. \\\"Together with Braze, we have dozens of clients benefiting from our integration who understand that it is not enough to just measure the downstream impact of your marketing activities when you can improve the performance of those activities as well.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc711e7886e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc711e7886e40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b352512187c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b352512187c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Less than a year after its launch, Braze Alloys represents a robust collection of nearly 50 technologies, all of them carefully selected to help brands fill critical gaps in their customer engagement strategy and support the creation and maintenance of a best-in-class, built-for-purpose technology ecosystem.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52e8a2f04a11\",\"_type\":\"block\",\"children\":[{\"_key\":\"52e8a2f04a110\",\"_type\":\"span\",\"marks\":[],\"text\":\"No one ecosystem will be right for every brand or every strategy, and keeping up with the evolving technology landscape and shifting customer expectations and tastes will often mean adjusting the solutions your team leverages to fit your current needs. Make sure your have a tech ecosystem that can grow and change with your customers and business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b263f203d606\",\"_type\":\"block\",\"children\":[{\"_key\":\"b263f203d6060\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more, explore our \"},{\"_key\":\"b263f203d6061\",\"_type\":\"span\",\"marks\":[\"787766f2f86f\"],\"text\":\"Braze Alloys hub\"},{\"_key\":\"b263f203d6062\",\"_type\":\"span\",\"marks\":[],\"text\":\" and start the journey toward true, connected customer experiences.\"}],\"markDefs\":[{\"_key\":\"787766f2f86f\",\"_type\":\"link\",\"href\":\"/product/alloys\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/af55d484151a828b797cdb7ab19def05e1d2b487-1120x660.jpg\",\"publishedDate\":\"2019-05-11T16:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-e2882c42912a3788727aa956d89c9bcc22c5c5de-1200x600-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"To reach today's consumers effectively, you need a technology ecosystem that allows you to slot in best-in-class technologies for all your marketing needs.\",\"pageTitle\":\"Support Connected Engagement Across Your Stack with Braze Alloys | Braze\",\"slug\":{\"current\":\"braze-alloys-connected-engagement\"}},\"title\":\"Building the Next-Gen Ecosystem: How the Six Pillars of Braze Alloys Support True Connected Engagement\"},{\"_id\":\"imported-craft-7674\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"15e53a99e70e\",\"_type\":\"block\",\"children\":[{\"_key\":\"15e53a99e70e0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"In 2018, we launched \"},{\"_key\":\"15e53a99e70e1\",\"_type\":\"span\",\"marks\":[\"e9547b5d7bec\",\"em\"],\"text\":\"Braze Alloys\"},{\"_key\":\"15e53a99e70e2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" in order to simplify the process of creating a bespoke customer engagement ecosystem. When it comes to technology partners, our Braze Alloys partnership hub is \"},{\"_key\":\"15e53a99e70e3\",\"_type\":\"span\",\"marks\":[\"a2fab86b42de\",\"em\"],\"text\":\"built around six distinct categories\"},{\"_key\":\"15e53a99e70e4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"—this week, we’ll be exploring Channel Extension partners.\"}],\"markDefs\":[{\"_key\":\"e9547b5d7bec\",\"_type\":\"link\",\"href\":\"/product/alloys\"},{\"_key\":\"a2fab86b42de\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25033\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d172370ba279\",\"_type\":\"block\",\"children\":[{\"_key\":\"d172370ba2790\",\"_type\":\"span\",\"marks\":[],\"text\":\"Communicating with customers via a single channel, such as email, push, or in-app messaging, only has the potential to increase engagement by 179% compared to conducting no outreach at all. When brands are able to offer true \"},{\"_key\":\"d172370ba2791\",\"_type\":\"span\",\"marks\":[\"13041475288b\"],\"text\":\"cross-channel messaging\"},{\"_key\":\"d172370ba2792\",\"_type\":\"span\",\"marks\":[],\"text\":\", engagement rates jump up by as much as 844%, compared to companies that conduct no outreach, \"},{\"_key\":\"d172370ba2793\",\"_type\":\"span\",\"marks\":[\"1caacc383a73\"],\"text\":\"according to our analysis of worldwide customer data from over 300 million individuals\"},{\"_key\":\"d172370ba2794\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"13041475288b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"}},{\"_key\":\"1caacc383a73\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17866\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ec16d37f083f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec16d37f083f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It makes sense that going from doing nothing to doing something can have a huge impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9be85b84e9f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9be85b84e9f10\",\"_type\":\"span\",\"marks\":[],\"text\":\"But what can brands that already facilitate interactive conversations across channels do to keep optimizing?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78fa481b0d30\",\"_type\":\"block\",\"children\":[{\"_key\":\"78fa481b0d300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the big picture strategy is in place—figuring out which channels to use and getting up and running—the rest is all about finding ways to increase engagement, putting best practices into place within each channel, fine-tuning, improving deliverability, integrating rewards, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5c3da4c7b22\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5c3da4c7b220\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Behind the Scenes: Making the Most of Each Channel\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"088cc9905594\",\"_type\":\"block\",\"children\":[{\"_key\":\"088cc99055940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channel extension is a key offering we built into our customer engagement ecosystem Alloys, a partnership between Braze and allied companies aligned with the same mission to forge human connections between consumers and the brands they love through relevant and memorable experiences. Together with strong partners, we amplify the value of your ecosystem:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ae085db7b1d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae085db7b1d20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Deliverability Technologies\"},{\"_key\":\"ae085db7b1d21\",\"_type\":\"span\",\"marks\":[],\"text\":\", like 250ok and ReturnPath\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"921cb69e76fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"921cb69e76fc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Template Platforms\"},{\"_key\":\"921cb69e76fc1\",\"_type\":\"span\",\"marks\":[],\"text\":\", like Stensul and Mail Bakery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2fef2267f5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2fef2267f5f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Localization Solutions\"},{\"_key\":\"b2fef2267f5f1\",\"_type\":\"span\",\"marks\":[],\"text\":\", like Transifex\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3207ec7de996\",\"_type\":\"block\",\"children\":[{\"_key\":\"3207ec7de9960\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Workflow Automation Technologies\"},{\"_key\":\"3207ec7de9961\",\"_type\":\"span\",\"marks\":[],\"text\":\", like Zapier\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d90e76fa80f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d90e76fa80f70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Loyalty Programs\"},{\"_key\":\"d90e76fa80f71\",\"_type\":\"span\",\"marks\":[],\"text\":\", like Talon.One and Voucherify\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c8ce883e1eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c8ce883e1eb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channel Extension Spotlight: Localization Solutions via Transifex\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"462f57561463\",\"_type\":\"block\",\"children\":[{\"_key\":\"462f575614630\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Global marketing teams require global marketing solutions, and localization is one of the biggest challenges they have to face,” said Scott Dzialo, Director of Customer Success, Enterprise and Strategic Accounts at Braze. “While it's difficult enough building the perfect messaging flows for your various personas, adding in the nuances of language differences to your copy can feel overwhelming. Transifex allows Braze customers to quickly and easily pull in the exact right copy for the exact right market, taking out some of the pain of localizing all of your messages to your global user base.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dbdcb2cad3c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbdcb2cad3c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about how Braze and Transifex can support brilliant, globalized customer experiences, check out the \"},{\"_key\":\"dbdcb2cad3c41\",\"_type\":\"span\",\"marks\":[\"a6cd9f11abf0\"],\"text\":\"Transifex section\"},{\"_key\":\"dbdcb2cad3c42\",\"_type\":\"span\",\"marks\":[],\"text\":\" of the Braze Alloys partnership hub.\"}],\"markDefs\":[{\"_key\":\"a6cd9f11abf0\",\"_type\":\"link\",\"href\":\"/product/alloys/partners/transifex\"}],\"style\":\"normal\"},{\"_key\":\"275eed502f5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"275eed502f5d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Next Steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2bcd8ecab1d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bcd8ecab1d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Innovative use of native channels means leveraging specialized channel enhancements that are relevant to your business, save your team time, push strategy forward, and more. Instead of looking for yet another siloed engagement technology, now is the time to find one that allows your brand to customize the capabilities your team needs today. One that will have the vision to keep meeting your needs as they shift tomorrow, the next day, and beyond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb1fc1638589\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb1fc16385890\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about the ecosystem we’ve developed with our trusted partners, visit the \"},{\"_key\":\"cb1fc16385891\",\"_type\":\"span\",\"marks\":[\"f4583f72a225\"],\"text\":\"Alloys\"},{\"_key\":\"cb1fc16385892\",\"_type\":\"span\",\"marks\":[],\"text\":\" hub.\"}],\"markDefs\":[{\"_key\":\"f4583f72a225\",\"_type\":\"link\",\"href\":\"/product/alloys\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2c632a5ca35b18e5e0aa57b3e6cbe04550963ec2-1400x700.png\",\"publishedDate\":\"2019-12-17T15:30:00-05:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2c632a5ca35b18e5e0aa57b3e6cbe04550963ec2-1400x700-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Channel enhancements are all about increasing engagement, saving your team time, and pushing forward your strategy. Go beyond native capabilities by leveraging channel extensions.\",\"pageTitle\":\"Six Pillars of Braze Alloys: Channel Extensions | Braze\",\"slug\":{\"current\":\"six-pillars-of-braze-alloys-channel-extensions\"}},\"title\":\"The Six Pillars of Braze Alloys: Channel Extensions\"},{\"_id\":\"imported-craft-83780\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"a40abe3165a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"a40abe3165a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Who can remember thinking, I have so much time and so little to do? Anyone who can probably doesn’t work in marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fd06340e3daf\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd06340e3daf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a marketers, we’re tasked with driving transformative results for our companies. But sometimes how a company operates can actually be counterproductive, holding back marketing efforts. Chief culprits among them? Endless, repetitive tasks and antiquated processes with frustratingly superfluous steps. While you can’t control all the factors of your work, you can maximize your efficiency when tackling the projects you claim ownership of. And thankfully, you live in the “there’s an app for that” age, and there are plenty of solutions you may not yet be using for saving time and getting even more done.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b5f5466dfb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b5f5466dfb30\",\"_type\":\"span\",\"marks\":[],\"text\":\"We asked professionals in the marketing industry for the web and mobile apps they rely on as high performers on the job. Here’s what they recommend.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06264567fd13\",\"_type\":\"block\",\"children\":[{\"_key\":\"06264567fd130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Task, project, and collaboration management: \"},{\"_key\":\"06264567fd131\",\"_type\":\"span\",\"marks\":[\"7d31410bef16\"],\"text\":\"Asana\"}],\"markDefs\":[{\"_key\":\"7d31410bef16\",\"_type\":\"link\",\"href\":\"https://asana.com/home\"}],\"style\":\"h2\"},{\"_key\":\"d8256e01aa1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8256e01aa1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re relying on a combination of email, pen and paper, and other old-fashioned methods of collaborating to get things taken care of, and feel like things are slipping through the cracks, there are other options. \"},{\"_key\":\"d8256e01aa1f1\",\"_type\":\"span\",\"marks\":[\"635b2eb59600\"],\"text\":\"Asana\"},{\"_key\":\"d8256e01aa1f2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—used by \"},{\"_key\":\"d8256e01aa1f3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The New Yorker\"},{\"_key\":\"d8256e01aa1f4\",\"_type\":\"span\",\"marks\":[],\"text\":\", Salesforce, Harvard University, Uber, Khan Academy, Major League Baseball, and us here at Appboy, among other companies—helps individuals and teams assign and keep track of tasks and projects, brainstorm, and cut down on unwanted, irrelevant email.\"}],\"markDefs\":[{\"_key\":\"635b2eb59600\",\"_type\":\"link\",\"href\":\"https://asana.com/home\"}],\"style\":\"normal\"},{\"_key\":\"a7cd3d9c461b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7cd3d9c461b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Asana “helps keep everyone in the loop and prevents you from having to filter through emails,” explains Justin Worsley, a digital and social marketing professional. “The only issue I have with the app really lies with people not always [being] willing to learn and utilize a new tool of the trade.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db4a524e28c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"db4a524e28c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cabbe3626460\",\"_type\":\"block\",\"children\":[{\"_key\":\"cabbe36264600\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa3c5868246d\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-2a9fe76f0a3ae4ac167e792a15b9950806517150-1024x587-png\",\"_type\":\"reference\"}},{\"_key\":\"cb8415bc1532\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb8415bc15320\",\"_type\":\"span\",\"marks\":[],\"text\":\"Asana scorecard\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8668f1f70ebb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8668f1f70ebb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"App type\"},{\"_key\":\"8668f1f70ebb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Web and mobile (iOs and Android)\"},{\"_key\":\"8668f1f70ebb2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How often you’d use it\"},{\"_key\":\"8668f1f70ebb3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multiple times a day\"},{\"_key\":\"8668f1f70ebb4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost\"},{\"_key\":\"8668f1f70ebb5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free for teams of 15 or fewer; monthly premium plans available\"},{\"_key\":\"8668f1f70ebb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How it’ll impact your work\"},{\"_key\":\"8668f1f70ebb7\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ll start side-eyeing coworkers who still send you email\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"943aef5e16f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"943aef5e16f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9703d3c0c6ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"9703d3c0c6ae0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alternatives? \"},{\"_key\":\"9703d3c0c6ae1\",\"_type\":\"span\",\"marks\":[\"524f1d2415f9\"],\"text\":\"Team Wave\"},{\"_key\":\"9703d3c0c6ae2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"9703d3c0c6ae3\",\"_type\":\"span\",\"marks\":[\"e79910f666d8\"],\"text\":\"Wanderlist\"},{\"_key\":\"9703d3c0c6ae4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"9703d3c0c6ae5\",\"_type\":\"span\",\"marks\":[\"ba6c34c78f12\"],\"text\":\"Trello\"},{\"_key\":\"9703d3c0c6ae6\",\"_type\":\"span\",\"marks\":[],\"text\":\" are other players in the space of streamlining to-do lists, assignments, and teamwork.\"}],\"markDefs\":[{\"_key\":\"524f1d2415f9\",\"_type\":\"link\",\"href\":\"http://www.teamwave.com/\"},{\"_key\":\"e79910f666d8\",\"_type\":\"link\",\"href\":\"https://www.wunderlist.com/\"},{\"_key\":\"ba6c34c78f12\",\"_type\":\"link\",\"href\":\"https://trello.com/tour\"}],\"style\":\"normal\"},{\"_key\":\"77d237d02614\",\"_type\":\"block\",\"children\":[{\"_key\":\"77d237d026140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Time management: \"},{\"_key\":\"77d237d026141\",\"_type\":\"span\",\"marks\":[\"2fb417f7905b\"],\"text\":\"Toggl\"}],\"markDefs\":[{\"_key\":\"2fb417f7905b\",\"_type\":\"link\",\"href\":\"https://toggl.com/\"}],\"style\":\"h2\"},{\"_key\":\"bccf0cf9c948\",\"_type\":\"block\",\"children\":[{\"_key\":\"bccf0cf9c9480\",\"_type\":\"span\",\"marks\":[],\"text\":\"“As a solopreneur, it is important to figure out what activities help bring in the most revenue and which activities are a waste of time,” says Linda Lovero-Waterhous, a digital marketing consultant who uses \"},{\"_key\":\"bccf0cf9c9481\",\"_type\":\"span\",\"marks\":[\"fdc354039790\"],\"text\":\"Toggl\"},{\"_key\":\"bccf0cf9c9482\",\"_type\":\"span\",\"marks\":[],\"text\":\" to keep track of how she’s spending her time. “More often than not, I find I haven’t really been working as many hours as I thought. But other times I’ve found that the tasks I was doing kept me busy, but weren’t very productive.”\"}],\"markDefs\":[{\"_key\":\"fdc354039790\",\"_type\":\"link\",\"href\":\"https://toggl.com/\"}],\"style\":\"normal\"},{\"_key\":\"98368874e353\",\"_type\":\"block\",\"children\":[{\"_key\":\"98368874e3530\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95a75b03a5a7\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-b7fc7bad7d0c72796e3ee2c31107b07e2a022aac-1024x915-png\",\"_type\":\"reference\"}},{\"_key\":\"92687583b6ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"92687583b6ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Toggl scorecard\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e2f6b45681ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2f6b45681ac0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"App type\"},{\"_key\":\"e2f6b45681ac1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile (iOS, Android), web (browser and Windows and Mac desktop apps), and Chrome extension\"},{\"_key\":\"e2f6b45681ac2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How often you’d use it\"},{\"_key\":\"e2f6b45681ac3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multiple times a day for best results, otherwise the good time-management habits may not stick\"},{\"_key\":\"e2f6b45681ac4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost\"},{\"_key\":\"e2f6b45681ac5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free to $49/user/month\"},{\"_key\":\"e2f6b45681ac6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How it’ll impact your work\"},{\"_key\":\"e2f6b45681ac7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data influences the work you do; now it can influence how you do it\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6f39e302530\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6f39e3025300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Energy management: \"},{\"_key\":\"f6f39e3025301\",\"_type\":\"span\",\"marks\":[\"d08416fa44a8\"],\"text\":\"Focus Booster\"},{\"_key\":\"f6f39e3025302\",\"_type\":\"span\",\"marks\":[],\"text\":\"’s Pomodoro Timer\"}],\"markDefs\":[{\"_key\":\"d08416fa44a8\",\"_type\":\"link\",\"href\":\"https://www.focusboosterapp.com/\"}],\"style\":\"h2\"},{\"_key\":\"b296d35ff987\",\"_type\":\"block\",\"children\":[{\"_key\":\"b296d35ff9870\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you put in long, uninterrupted hours, it can take a mental and physical toll, which in turn can take a toll on productivity. Beth Bridges, vice president of digital identity at J – I.T. Outsource, a marketer and content producer, combats this problem by using the \"},{\"_key\":\"b296d35ff9871\",\"_type\":\"span\",\"marks\":[\"b0280c199de9\"],\"text\":\"Pomodoro Technique\"},{\"_key\":\"b296d35ff9872\",\"_type\":\"span\",\"marks\":[],\"text\":\". She spends 25 minutes working, followed by a five-minute break. “I use FocusBoosterApp.com to give me an easy, desktop visual and audible reminder to stop, stretch, or wrap things up,” she explains. It helps her fight a personal tendency to spend more time than necessary to get the job done, by keeping her time focused.\"}],\"markDefs\":[{\"_key\":\"b0280c199de9\",\"_type\":\"link\",\"href\":\"http://pomodorotechnique.com/\"}],\"style\":\"normal\"},{\"_key\":\"3caa738fc0a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3caa738fc0a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other features, such as time tracking and reporting, tied to clients and revenue, are available with paid versions of the app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84d48f298a56\",\"_type\":\"block\",\"children\":[{\"_key\":\"84d48f298a560\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdf9923abae5\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-c3c8fb3384acc17e373cf1e135fa461bc5c3de97-1024x853-png\",\"_type\":\"reference\"}},{\"_key\":\"3595c0bcec29\",\"_type\":\"block\",\"children\":[{\"_key\":\"3595c0bcec290\",\"_type\":\"span\",\"marks\":[],\"text\":\"Focus Booster, Pomodoro Timer scorecard\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a47b0afb3dc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"a47b0afb3dc80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"App type\"},{\"_key\":\"a47b0afb3dc81\",\"_type\":\"span\",\"marks\":[],\"text\":\"Web\"},{\"_key\":\"a47b0afb3dc82\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How often you’d use it\"},{\"_key\":\"a47b0afb3dc83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multiple times a week\"},{\"_key\":\"a47b0afb3dc84\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost\"},{\"_key\":\"a47b0afb3dc85\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free to $4.99/month\"},{\"_key\":\"a47b0afb3dc86\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How it’ll impact your work\"},{\"_key\":\"a47b0afb3dc87\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your local coffee shop may start to forget your name thanks to your newfound self-sustaining energy\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a3d5d5c7f25\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a3d5d5c7f250\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"378343f5aab9\",\"_type\":\"block\",\"children\":[{\"_key\":\"378343f5aab90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alternatives? \"},{\"_key\":\"378343f5aab91\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Pomodoro Technique mobile \"},{\"_key\":\"378343f5aab92\",\"_type\":\"span\",\"marks\":[\"1c27a406b6f2\"],\"text\":\"app\"},{\"_key\":\"378343f5aab93\",\"_type\":\"span\",\"marks\":[],\"text\":\" is coming soon.\"}],\"markDefs\":[{\"_key\":\"1c27a406b6f2\",\"_type\":\"link\",\"href\":\"http://pomodorotechnique.com/timer/\"}],\"style\":\"normal\"},{\"_key\":\"4387330cd5c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4387330cd5c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Professional contacts and relationship management: \"},{\"_key\":\"4387330cd5c31\",\"_type\":\"span\",\"marks\":[\"91d1e11a9700\"],\"text\":\"Contactually\"}],\"markDefs\":[{\"_key\":\"91d1e11a9700\",\"_type\":\"link\",\"href\":\"http://www.contactually.com/\"}],\"style\":\"h2\"},{\"_key\":\"7e48faf60c96\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e48faf60c960\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ve heard of businesses using CRM solutions to manage customer marketing efforts. \"},{\"_key\":\"7e48faf60c961\",\"_type\":\"span\",\"marks\":[\"f9a33c8bd5d2\"],\"text\":\"Contactually\"},{\"_key\":\"7e48faf60c962\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a mobile (iOS and Android) and web CRM at the individual employee level for managing relationships with professional contacts. It is intended to help you keep track of contacting to-dos and follow-ups and grades your interactions with your network. Like an enterprise email marketing platform, Contactually has email templates, tools for personalizing mass mailings, and a dashboard to give you the big picture on how well your efforts are performing at scale.\"}],\"markDefs\":[{\"_key\":\"f9a33c8bd5d2\",\"_type\":\"link\",\"href\":\"https://www.contactually.com/\"}],\"style\":\"normal\"},{\"_key\":\"1eafa116aa45\",\"_type\":\"block\",\"children\":[{\"_key\":\"1eafa116aa450\",\"_type\":\"span\",\"marks\":[],\"text\":\"As with any mass-communications effort, there are some do’s and don’ts. Don’t treat this time-saver as a one-size-fits-all method of contact to the point where your emails are the equivalent of spam. Do maintain your personal, authentic touch. Personally, when I’ve received emails from from contacts who have used Contactually, I see value when they share industry news or company updates with me and others at scale. When they’re trying to get new business from me while using impersonal, templated language, however, I balk.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cb0034b44ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cb0034b44ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db19ba708f9f\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-629265a0fbf8056e0dfb0e28111f81053b6defc3-1024x568-png\",\"_type\":\"reference\"}},{\"_key\":\"8996a40c17f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8996a40c17f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Contactually scorecard\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1321dc38b571\",\"_type\":\"block\",\"children\":[{\"_key\":\"1321dc38b5710\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"App type\"},{\"_key\":\"1321dc38b5711\",\"_type\":\"span\",\"marks\":[],\"text\":\"Web and mobile (iOs and Android)\"},{\"_key\":\"1321dc38b5712\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How often you’d use it\"},{\"_key\":\"1321dc38b5713\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once to multiple times a day\"},{\"_key\":\"1321dc38b5714\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost\"},{\"_key\":\"1321dc38b5715\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monthly plans starting at $35/month\"},{\"_key\":\"1321dc38b5716\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How it’ll impact your work\"},{\"_key\":\"1321dc38b5717\",\"_type\":\"span\",\"marks\":[],\"text\":\"You’ll have easy visual dashboards telling you what outreach is working and where you can improve\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3715ebacbf5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3715ebacbf5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43bfb667aeeb\",\"_type\":\"block\",\"children\":[{\"_key\":\"43bfb667aeeb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alternatives? \"},{\"_key\":\"43bfb667aeeb1\",\"_type\":\"span\",\"marks\":[\"3e41e309a799\"],\"text\":\"Nimble\"},{\"_key\":\"43bfb667aeeb2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"43bfb667aeeb3\",\"_type\":\"span\",\"marks\":[\"d2243caf31ca\"],\"text\":\"Insightly\"},{\"_key\":\"43bfb667aeeb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"are two other CRM platforms for business contacts, with additional features for other industries, such as sales.\"}],\"markDefs\":[{\"_key\":\"3e41e309a799\",\"_type\":\"link\",\"href\":\"http://www.nimble.com/\"},{\"_key\":\"d2243caf31ca\",\"_type\":\"link\",\"href\":\"https://www.insightly.com/\"}],\"style\":\"normal\"},{\"_key\":\"430dd7d9c94c\",\"_type\":\"block\",\"children\":[{\"_key\":\"430dd7d9c94c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meetings management: \"},{\"_key\":\"430dd7d9c94c1\",\"_type\":\"span\",\"marks\":[\"f940f1669c1b\"],\"text\":\"Do\"}],\"markDefs\":[{\"_key\":\"f940f1669c1b\",\"_type\":\"link\",\"href\":\"http://www.do.com/\"}],\"style\":\"h2\"},{\"_key\":\"a4826565e51d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4826565e51d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most likely you’ve been there before: in a meeting where you had no idea what the purpose was or what the outcomes would be. Companies like Costco, Salesforce, Twitter, Dropbox, and Evernote are using \"},{\"_key\":\"a4826565e51d1\",\"_type\":\"span\",\"marks\":[\"fc64ceb20045\"],\"text\":\"Do\"},{\"_key\":\"a4826565e51d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to add accountability and formalize next steps as part of the process of gathering as a team. Those who use it also get metrics for how much time is spent in meetings over a given period. 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With his experience implementing Braze in a previous role, he knew the impact it could have on scaling personalized, cross-channel campaigns.\"}],\"markDefs\":[{\"_key\":\"a6fcc1537586\",\"_type\":\"link\",\"href\":\"https://www.linkedin.com/in/jonathanibrooks/\"}],\"style\":\"normal\"},{\"_key\":\"e27ea9d61acd\",\"_type\":\"block\",\"children\":[{\"_key\":\"14e6d643da1d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The search for a new platform came down to a couple of options, but Braze set itself apart from the very beginning. Other platforms felt like they lacked robust support and the ability to provide strategic guidance, while Braze felt like a partner that could support Erewhon’s customer engagement ambitions and growth. As Jonathan explained, “We needed more sophistication, more channels. Braze gave us confidence they could grow with us compared to other platforms. 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