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aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vente au détail et e-commerce</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Services financiers</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Voyages et hébergement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Médias et divertissement</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">À la demande</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Restauration rapide</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze pour</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Ingénierie</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/fr/resources/reports-and-guides/2025-emea-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="Une femme est assise sur une chaise devant une bannière sur laquelle il est écrit "Évaluation de l'engagement client"" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0b42b948b714835219d204b513c037091b2bbf91-1920x1080.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">Panorama 2025 de l’engagement client dans la région EMEA</span><span class="text-md font-normal text-gray-600">Les marques de la région EMEA investissent plus que jamais dans le marketing. En fait, 74 % d’entre elles prévoient d’augmenter leur budget marketing en 2025.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Partenaires<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Partenaires" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition 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items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenaires technologiques ou de solutions et entrez en contact avec eux.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires de solutions</span><span class="text-sm font-normal text-gray-600">Découvrez nos partenariats avec les plus grandes agences, sociétés de conseil et intégrateurs de systèmes au monde.</span></div></a></li><li><a class="nav-item flex gap-3" href="/fr/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Partenaires technologiques</span><span class="text-sm font-normal text-gray-600">Explorez plus de 140 intégrations de partenariats technologiques</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Ressources<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Ressources" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Ressources"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Apprendre</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/fr/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Centre de ressources</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Études de cas</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Blog</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Rapports et guides</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Vidéos (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Webinaires et événements</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/fr"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">Documentation utilisateur</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Progresser</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Communauté de clients Bonfire (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/fr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Learning</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Ambassadeurs Braze (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-fr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Certification</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Accompagner</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/fr/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Aperçu du service d'assistance</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Services professionnels</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/fr/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Satisfaction client</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Braze<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Braze" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown-Braze"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Retour</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/fr/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">À propos de nous</span><span class="text-sm font-normal text-gray-600">Découvrez comment Braze est devenue la principale plateforme d'engagement client.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Relations avec les investisseurs (EN)</span><span class="text-sm font-normal text-gray-600">Consultez notre actualité, nos statistiques et nos résultats financiers.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Carrières (EN)</span><span class="text-sm font-normal text-gray-600">Découvrez nos offres d'emploi et les raisons de la popularité de notre environnement de travail.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">Explorez nos données environnementales, sociales et de gouvernance d'entreprise.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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aria-label="Link to customers" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/fr/customers">Études de cas</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Ressources","item":"https://www.braze.com/fr/resources"},{"@type":"ListItem","position":2,"name":"Études de cas","item":"https://www.braze.com/fr/customers"}]}</script><div class="flex flex-col flex-center justify-left items-center gap-6 pb-6 text-left text-white md:text-center"><h1 class="w-full text-left md:text-center">Témoignages de clients</h1><p>Découvrez comment des entreprises de toutes tailles dépassent les attentes de leurs clients avec Braze.</p></div><div class="slick-slider hero-slick -mx-4 mb-10 slick-initialized" dir="ltr"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 slick-arrow slick-prev" data-role="none" style="display:block" currentSlide="0" slideCount="3"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Précédent</button><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités" href="/fr/customers/canva-case-study-catalogs"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités</h4><div></div></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="24S booste ses ventes avec une personnalisation basée sur l'IA" href="/fr/customers/24s-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="24S booste ses ventes avec une personnalisation basée sur l'IA" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e8606d2766ad21114d732ad09c89dbcb766303f-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e8606d2766ad21114d732ad09c89dbcb766303f-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e8606d2766ad21114d732ad09c89dbcb766303f-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">24S booste ses ventes avec une personnalisation basée sur l'IA</h4><div></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Too Good To Go améliore le ROI de ses campagnes en misant sur la personnalisation à grande échelle" href="/fr/customers/too-good-to-go-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Too Good To Go améliore le ROI de ses campagnes en misant sur la personnalisation à grande échelle" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Too Good To Go améliore le ROI de ses campagnes en misant sur la personnalisation à grande échelle</h4><div></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités" href="/fr/customers/canva-case-study-catalogs"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbcb39fbf108993957e58becd65cc1c5060d64890-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">Avec les catalogues Braze, Canva crée des messages personnalisés qui favorisent l'adoption de ses nouvelles fonctionnalités</h4><div></div></div></div></a></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="24S booste ses ventes avec une personnalisation basée sur l'IA" href="/fr/customers/24s-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="24S booste ses ventes avec une personnalisation basée sur l'IA" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e8606d2766ad21114d732ad09c89dbcb766303f-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e8606d2766ad21114d732ad09c89dbcb766303f-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5e8606d2766ad21114d732ad09c89dbcb766303f-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">24S booste ses ventes avec une personnalisation basée sur l'IA</h4><div></div></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="Too Good To Go améliore le ROI de ses campagnes en misant sur la personnalisation à grande échelle" href="/fr/customers/too-good-to-go-case-study"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="Too Good To Go améliore le ROI de ses campagnes en misant sur la personnalisation à grande échelle" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=1200&q=75 2x" 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8b742138c113933efca715256932f998c9b62851-900x1220.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Étude de cas</span><span class="text-sm text-gray-500">5<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Too Good To Go améliore le ROI de ses campagnes en misant sur la personnalisation à grande échelle</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" 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class="text-sm text-gray-500">3<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Avec sa campagne cross-canal, Max attire 18 % de spectateurs en plus pour ses avant-premières</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fca6f212bcd4784e495fd8a1da9c9ffc58fd2b5ab-283x204.svg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fca6f212bcd4784e495fd8a1da9c9ffc58fd2b5ab-283x204.svg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fca6f212bcd4784e495fd8a1da9c9ffc58fd2b5ab-283x204.svg&w=384&q=75"/></div></a></li><li class="ais-Hits-item"><a class="search-result-card 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class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Étude de cas</span><span class="text-sm text-gray-500">4<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">L’application de joaillerie amondz augmente ses conversions de 20 % grâce aux notifications push et aux messages in-app</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F82a21157c794fc5c1ef5ff34df551eae99c5a148-1600x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F82a21157c794fc5c1ef5ff34df551eae99c5a148-1600x400.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F82a21157c794fc5c1ef5ff34df551eae99c5a148-1600x400.png&w=384&q=75"/></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Hugosave capte l'attention des nouveaux utilisateurs grâce à l'engagement et à la gamification basés sur les données" href="/fr/customers/hugosave-case-study"><div class="search-result-card-image flex-none"><img alt="A smartphone displaying the Hugosave financial app interface with various features." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcd03522f8e661643685ced529bb94e71c77a76fa-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcd03522f8e661643685ced529bb94e71c77a76fa-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcd03522f8e661643685ced529bb94e71c77a76fa-900x1220.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Étude de cas</span><span class="text-sm text-gray-500">4<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Hugosave capte l'attention des nouveaux utilisateurs grâce à l'engagement et à la gamification basés sur les données</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fea5ac9aad5c2c2dc0ff2790a0587514e0fa79208-1600x900.png&w=384&q=75"/></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="HBO Max crée des campagnes personnalisées pour les super fans d'Amérique latine grâce aux messages in-app de Braze." href="/fr/customers/hbo-max-latam-case-study"><div class="search-result-card-image flex-none"><img alt="a screenshot of the hbo max app on a phone" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4d3be358952666340af6fbd80a9a80d54b7e1715-900x1220.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4d3be358952666340af6fbd80a9a80d54b7e1715-900x1220.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4d3be358952666340af6fbd80a9a80d54b7e1715-900x1220.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Étude de cas</span><span class="text-sm text-gray-500">4<!-- --> min de lecture</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">HBO Max crée des campagnes personnalisées pour les super fans d'Amérique latine grâce aux messages in-app de Braze.</span></span></h3><img alt="company" loading="lazy" width="130" height="60" decoding="async" data-nimg="1" class="h-[60px] w-fit mt-auto" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fca6f212bcd4784e495fd8a1da9c9ffc58fd2b5ab-283x204.svg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fca6f212bcd4784e495fd8a1da9c9ffc58fd2b5ab-283x204.svg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fca6f212bcd4784e495fd8a1da9c9ffc58fd2b5ab-283x204.svg&w=384&q=75"/></div></a></li></ol></div><div class="ais-Pagination"><ul class="ais-Pagination-list w-full flex gap-2 border-t border-gray-200 mt-8 py-5"><li class="ais-Pagination-item ais-Pagination-item--disabled !text-gray-300 ais-Pagination-item--previousPage order-1 mr-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><span class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" aria-label="Précédent"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg><span>Précédent</span></span></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md ais-Pagination-item--selected bg-primary-100"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/fr/customers?page=1" aria-label="Lien de pagination vers le numéro de page 1">1</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/fr/customers?page=2" aria-label="Lien de pagination vers le numéro de page 2">2</a></li><li class="ais-Pagination-item ais-Pagination-item--nextPage order-5 ml-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/fr/customers?page=2" aria-label="Suivant"><span>Suivant</span><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></li></ul></div></div></section><div class="container pt-24"></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="devenez-le-marketeur-de-demain-ds-aujourdhui" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">Devenez le marketeur de demain dès aujourd'hui</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/fr/get-started">Démarrer</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/fr/product">Découvrez le fonctionnement de Braze</a></div></div></div></div></section></div></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze</p><p>L’engagement,</p><p>réinventé.</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Aperçu</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Pourquoi Braze" href="/fr/value-of-braze">Pourquoi Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Aperçu de la plateforme Braze" href="/fr/product/overview">Aperçu de la plateforme Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Fonctionnement de Braze" href="/fr/product">Fonctionnement de Braze</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Produit</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Plateforme de données Braze" href="/fr/product/braze-data-platform">Plateforme de données Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/fr/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Rapports" href="/fr/product/reporting-analytics">Rapports</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Orchestration des parcours" href="/fr/product/journey-orchestration">Orchestration des parcours</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Expérimentation" href="/fr/product/testing-experimentation">Expérimentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication cross-canal" href="/fr/product/cross-channel-messaging">Communication cross-canal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="E-mail" href="/fr/product/email">E-mail</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/fr/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/fr/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication mobile" href="/fr/product/mobile-app-messaging">Communication mobile</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Communication web" href="/fr/product/web-messaging">Communication web</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Synchronisation des audiences des médias" href="/fr/product/audience-sync">Synchronisation des audiences des médias</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Vente au détail et e-commerce" href="/fr/solutions/retail-and-ecommerce">Vente au détail et e-commerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Services financiers" href="/fr/solutions/financial-services">Services financiers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Voyages et hébergement" href="/fr/solutions/travel-hospitality">Voyages et hébergement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Médias et 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L’entreprise a également misé sur des opérateurs \"},{\"_key\":\"402b5541f3aa\",\"_type\":\"span\",\"marks\":[\"76cbe543fb5e\"],\"text\":\"Liquid\"},{\"_key\":\"de5265d3875f\",\"_type\":\"span\",\"marks\":[],\"text\":\" pour analyser les niveaux de stocks de manière dynamique et déterminer à quel moment envoyer les notifications pour générer un sentiment d'urgence. Enfin, cette campagne a tiré parti des \"},{\"_key\":\"940f5934ee16\",\"_type\":\"span\",\"marks\":[\"36561a3bb94d\"],\"text\":\"blocs de contenu Braze\"},{\"_key\":\"a40d5989fe65\",\"_type\":\"span\",\"marks\":[],\"text\":\" pour exclure certaines marques de luxe premium des messages promotionnels.\"}],\"markDefs\":[{\"_key\":\"ffcd230f02d3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-catalogs\"},{\"_key\":\"76cbe543fb5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/liquid-personalization-types-101\"},{\"_key\":\"36561a3bb94d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-content-blocks\"}],\"style\":\"normal\"},{\"_key\":\"8b05f62fa691\",\"_type\":\"richImage\",\"alt\":\"un écran de téléphone sur lequel sont affichés des vêtements et qui indique qu'il ne reste plus que quelques pièces en stock\",\"asset\":{\"_ref\":\"image-058bb6b573cc8b71a730bf59bebeb05ee1814a5a-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"5c57a72bb699\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a5421f5042e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Notifications de retour en stock avec des recommandations générées par IA pour maximiser la fréquence d'achat\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ff70db600d17\",\"_type\":\"block\",\"children\":[{\"_key\":\"d84d43324517\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pour sa campagne de retour en stock, 24S a mis en place un parcours automatisé basé sur des déclencheurs, qui confirme automatiquement l’abonnement du client à l’alerte de retour en stock \"},{\"_key\":\"7b5534cae7b4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"et\"},{\"_key\":\"23719e60268a\",\"_type\":\"span\",\"marks\":[],\"text\":\" ajoute quatre \"},{\"_key\":\"f7c5dddbbd69\",\"_type\":\"span\",\"marks\":[\"447535a28238\"],\"text\":\"recommandations de produits basées sur l'IA de Braze\"},{\"_key\":\"3bed200f47ad\",\"_type\":\"span\",\"marks\":[],\"text\":\" afin d'encourager de nouveaux achats. Les recommandations basées sur l'IA exploitent le catalogue d'une marque pour proposer le produit supplémentaire le plus pertinent à chaque client. Ces notifications suggèrent des produits recommandés et aident les clients à découvrir immédiatement d’autres articles pertinents, qu’ils pourraient même préférer en attendant que le produit initialement désiré soit de nouveau disponible.\"}],\"markDefs\":[{\"_key\":\"447535a28238\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations\"}],\"style\":\"normal\"},{\"_key\":\"fb8f2e03bdb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"15cc8268f289\",\"_type\":\"span\",\"marks\":[],\"text\":\"Les deux campagnes ont été créées et lancées rapidement : l'équipe de gestion de la relation client a pu configurer les alertes de retour en stock en seulement quelques heures, sans dépendre des équipes techniques et de gestion des données. Cette efficacité a été rendue possible grâce à Braze, qui a permis à 24S de regrouper en un seul système unifié trois plateformes distinctes : les e-mails déclenchés, la communication mobile et les e-mails de cycle de vie client. 24S utilisait également une technologie distincte pour les recommandations, ce qui demandait du temps et des ressources pour l’intégrer à leur stratégie d’engagement client.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a32026a747e6\",\"_type\":\"richImage\",\"alt\":\"un écran de téléphone affiche un e-mail indiquant que le client sera tenu informé\",\"asset\":{\"_ref\":\"image-89930abc05b38910ba2675bbe6eb9f64d5e3a6b6-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"305129dc4ec1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d1713987375\",\"_type\":\"span\",\"marks\":[],\"text\":\"De plus, 24S a choisi de tirer parti des \"},{\"_key\":\"e1f6642cbfc0\",\"_type\":\"span\",\"marks\":[\"ed3a6c18b66d\"],\"text\":\"chemins personnalisés\"},{\"_key\":\"06841b05c7a6\",\"_type\":\"span\",\"marks\":[],\"text\":\", une fonctionnalité qui permet de créer des parcours personnalisés en fonction des comportements, préférences et interactions de chaque client. Avec les chemins personnalisés, 24S a pu voir quelles recommandations de l'IA étaient les plus efficaces et optimiser progressivement son approche.\"}],\"markDefs\":[{\"_key\":\"ed3a6c18b66d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths\"}],\"style\":\"normal\"},{\"_key\":\"e84ce26b61d8\",\"_ref\":\"d5ed54a0-0ff6-4696-9be8-b170857fac40\",\"_type\":\"testimonialReference\"},{\"_key\":\"3301158a1230\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9998b56b2ca\",\"_type\":\"span\",\"marks\":[],\"text\":\"Résultats : un engagement plus fort qui améliore la fidélité et le taux de conversion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c21301f25887\",\"_type\":\"block\",\"children\":[{\"_key\":\"04e0e9afbc4d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Les deux campagnes ont contribué à la réussite de 24S, qui a maintenant toutes les cartes en main pour prospérer. La campagne autour des paniers abandonnés contenant des articles proches de la rupture de stock a également eu des conséquences significatives sur les revenus de l'entreprise, avec une hausse de 35 % du taux de conversion des achats sous 3 jours au cours des 6 derniers mois. En créant un sentiment d’urgence autour des articles en stock limité, 24S a pu récupérer des ventes qui auraient sinon été perdues. En créant un sentiment d’urgence autour des articles en stock limité, 24S a pu récupérer des ventes qui auraient sinon été perdues.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"887bfebe3ef5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7278c008810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sa campagne autour des retours en stock avec recommandations de produit basées sur l'IA a de son côté permis d'améliorer l'engagement, avec une hausse de 7 % du taux d'ajout au panier au cours des 6 derniers mois. Ces chiffres montrent que des recommandations pertinentes peuvent générer des achats supplémentaires, même lorsque l'article initialement visé par le client n'est plus disponible. Grâce aux recommandations basées sur l'IA, l'équipe peut optimiser et automatiser des expériences engageantes qui trouvent un véritable écho auprès des clients. Avec l'engagement guidé par l'IA, la personnalisation doit clairement servir les besoins et les intentions des clients.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"820c5f435e8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"dca2cdac59d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"L'équipe de 24S a également constaté des avantages opérationnels à consolider plusieurs technologies et à migrer vers la plateforme Braze. Elle a notamment noté des gains de temps, une réduction de la complexité et une meilleure cohérence entre les expériences proposées. Elle a pu réduire ses coûts, simplifier les intégrations et accélérer le déploiement de ses campagnes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf9b2620f6e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"cef3b4977d68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enseignements clés\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0fd5728b543e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3576188a8c46\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Transformez les points de friction en opportunités.\"},{\"_key\":\"3d3191353dbc\",\"_type\":\"span\",\"marks\":[],\"text\":\" Les notifications de rupture de stock et les paniers abandonnés ne sont pas seulement des problèmes à résoudre : avec les bons outils et un peu de créativité, ils deviennent des points d'interaction permettant de proposer des alternatives sur mesure et de générer des revenus supplémentaires.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"628064e44f9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"48128c8ab18b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Exploitez l'IA pour proposer une véritable personnalisation, à grande échelle.\"},{\"_key\":\"d0d75bbe2013\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plutôt que de deviner ce que veulent leurs clients, les entreprises peuvent utiliser l’IA pour proposer des recommandations ultra-personnalisées, qui renforcent l’engagement et les conversions.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6975a4facacd\",\"_type\":\"block\",\"children\":[{\"_key\":\"00716ba3289a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Créez un sentiment d'urgence en exploitant des données en temps réel.\"},{\"_key\":\"76f2b7003761\",\"_type\":\"span\",\"marks\":[],\"text\":\" L'intégration des données d'inventaire dans les messages peut créer un véritable sentiment d'urgence qui motive les clients à finaliser des achats qu'ils auraient sinon abandonnés.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"070f960122ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"509da0bc7317\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Consolidez vos technologies pour gagner en efficacité et en cohérence.\"},{\"_key\":\"5f8fc1c1df60\",\"_type\":\"span\",\"marks\":[],\"text\":\" En réunissant plusieurs fonctions sur une même plateforme, les marques peuvent réduire leurs coûts, simplifier les intégrations, accélérer le déploiement des campagnes, et créer des expériences client plus cohérentes.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":[{\"_id\":\"imported-craft-453\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Retail \u0026 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du taux de conversion des achats à 3 jours au cours des 6 derniers mois\",\"value\":\"35 %\"},{\"_key\":\"84bfa8cebef0\",\"_type\":\"metric\",\"description\":\"Hausse du taux d'ajout au panier au cours des 6 derniers mois\",\"value\":\"7 %\"}],\"partners\":null,\"problem\":\"24S voulait augmenter la fréquence d'achat et maximiser le taux de premier achat en proposant des expériences personnalisées. Son approche précédente reposait sur des plateformes distinctes pour les e-mails déclenchés, la communication sur mobile et les recommandations, avec pour conséquence une expérience client incohérente et une charge de travail accrue pour les équipes internes.\",\"publicationDates\":{\"publishedAt\":\"2025-07-17T14:55:00.000Z\"},\"results\":\"Avec sa campagne axée sur les produits de retour en stock, 24S a pu augmenter son taux d'ajout au panier de 7 % au cours des 6 derniers mois. La campagne autour des paniers abandonnés contenant des articles proches de la rupture de stock a généré une hausse de 35 % du taux de conversion des achats (achats dans les 3 jours) au cours des 6 derniers mois.\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3c82a1bf134a67a7022998f6d5685867afc0895f-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"24S, la boutique de luxe en ligne, tire parti de BrazeAI™ pour proposer à ses clients des expériences hautement personnalisées.\",\"pageTitle\":\"24S booste ses ventes avec une personnalisation basée sur l'IA\",\"slug\":{\"_type\":\"slug\",\"current\":\"24s-case-study\"}},\"strategy\":\"Avec Braze, 24S a pu déployer 8 campagnes basées sur des déclencheurs personnalisés pour faire de points de friction potentiels, comme les ruptures de stock et les abandons de paniers, des opportunités d'engagement client et de ventes supplémentaires. L'entreprise a également utilisé les recommandations de produits basées sur l'IA de Braze pour proposer à chaque client des suggestions de produit personnalisées.\",\"title\":\"24S booste ses ventes avec une personnalisation basée sur l'IA\"},{\"_id\":\"5b0a51f6-846c-4035-bf20-bfde060f36ae\",\"_type\":\"caseStudy\",\"author\":null,\"body\":[{\"_key\":\"0447547115af\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6aef818d44e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Depuis son lancement en 2016, Too Good To Go a sauvé plus de 300 millions de repas de la poubelle. Afin de réaliser sa mission, à savoir la réduction du gaspillage alimentaire dans le monde entier, la marque a déployé une plateforme permettant à ses utilisateurs d’acheter ce qu’elle appelle des « paniers surprise » contenant les invendus de restaurants et autres épiceries à des prix défiant toute concurrence.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"921de9b9521d\",\"_type\":\"block\",\"children\":[{\"_key\":\"111426b2fee6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pour atteindre cet objectif, l’équipe de \"},{\"_key\":\"23b9a0fa7a34\",\"_type\":\"span\",\"marks\":[\"ff59dbc11136\"],\"text\":\"Too Good To Go\"},{\"_key\":\"c1a8fb4d8235\",\"_type\":\"span\",\"marks\":[],\"text\":\" estime qu’elle doit absolument maintenir un \"},{\"_key\":\"a0f872ac9745\",\"_type\":\"span\",\"marks\":[\"bfd751874310\"],\"text\":\"engagement client\"},{\"_key\":\"ae46f90ae627\",\"_type\":\"span\",\"marks\":[],\"text\":\" solide sans y consacrer des budgets excessifs. Avec Braze, elle a pu encourager les consommateurs à multiplier les achats (et donc réduire le gaspillage), éviter l’attrition et maximiser son ROI.\"}],\"markDefs\":[{\"_key\":\"ff59dbc11136\",\"_type\":\"link\",\"href\":\"https://www.toogoodtogo.com/\"},{\"_key\":\"bfd751874310\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"976dfa1aba9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3feea94cb610\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Des notifications sur mesure pour une pertinence et un engagement maximums\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"101e3afebbfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f5c35a7313e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Too Good To Go avait beau attirer un grand nombre d’utilisateurs sur son application, la marque ne leur offrait pas toujours une expérience à la hauteur. Elle ne pouvait pas proposer des paniers surprise à tout le monde : leur quantité est souvent limitée (un restaurant n’en propose souvent qu’une dizaine) et ses utilisateurs sont peu enclins à faire une heure de route pour les récupérer. Pour résoudre ce problème, la marque devait penser avec soin sa stratégie d’envoi de messages, en s’appuyant fortement sur des données en constante évolution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d50c03576ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"5998f207f417\",\"_type\":\"span\",\"marks\":[],\"text\":\"Après avoir interrogé son audience, elle a constaté que si la plupart d’utilisateurs ne faisaient finalement aucun achat ou ne renouvelaient pas l’expérience, c’est tout simplement car ils ne trouvaient pas ce qu’ils cherchaient. Pour résumer, Too Good To Go parvenait à séduire des utilisateurs, mais son message était décorrélé des produits réellement proposés dans l’application ou n’était pas pertinent pour les utilisateurs au moment où ils le recevaient. Cette expérience décevante les poussait à ignorer les messages, voire à s’en agacer, et à terme à quitter l’application.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0d6058bf418\",\"_type\":\"block\",\"children\":[{\"_key\":\"18dd6f008c6f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Avant d’utiliser Braze, Too Good To Go avait recours à des appels d’API pour tenter de faire correspondre l’offre et la demande, mais cette approche imposait aux utilisateurs d’accomplir des actions bien précises pour que l’entreprise puisse leur présenter des suggestions pertinentes. Too Good To Go savait qu’il lui fallait opter pour une solution différente. Pour obtenir un meilleur équilibre entre l’offre et la demande et proposer à ses clients des expériences de qualité, la marque a donc imaginé des campagnes automatisées et personnalisées pour chaque utilisateur, basées sur les \"},{\"_key\":\"b88e71111269\",\"_type\":\"span\",\"marks\":[\"9d20707abaae\"],\"text\":\"catalogues Braze\"},{\"_key\":\"32669aa17d4a\",\"_type\":\"span\",\"marks\":[],\"text\":\". Pour y parvenir, elle a procédé comme suit.\"}],\"markDefs\":[{\"_key\":\"9d20707abaae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-catalogs\"}],\"style\":\"normal\"},{\"_key\":\"3a6a5f5993db\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0529ffb9d2f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tout d’abord, elle a mis au point une stratégie reposant sur la segmentation de ses utilisateurs en fonction de leurs préférences et de leur comportement. Elle a analysé diverses données utilisateur, comme les sessions dans l’application, les paniers surprise consultés, les paniers surprise mis en favoris et les paniers surprise achetés, pour créer les segments suivants.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecac58a66b1b\",\"_type\":\"richImage\",\"alt\":\"Illustration présentant le bon message au bon moment et à la bonne audience\",\"asset\":{\"_ref\":\"image-b92aebf2eace36e5cb234b3dfd63b5cbea5db191-2400x1172-png\",\"_type\":\"reference\"}},{\"_key\":\"831ba20e11b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2523dfdcf9a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ensuite, elle a créé des campagnes déclenchées via API pour envoyer des alertes aux utilisateurs lorsque des paniers susceptibles de les intéresser étaient disponibles. Ces campagnes sont envoyées aux utilisateurs susceptibles d’être intéressés, d’après les informations de leur profil, lorsqu’un magasin propose des paniers surprise.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6596f74a7888\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7b9558bdbaf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ensuite, elle a identifié des segments exploitables auxquels elle pouvait proposer des messages plus personnalisés à grande échelle. Alors que sa stratégie d’origine, basée sur des appels à l’API, était limitée aux utilisateurs ayant effectué certaines actions, les segments exploitables ont permis à Too Good To Go d’envoyer des notifications push présentant à chaque utilisateur des paniers qu’ils étaient susceptibles d’acheter et de s’assurer d’employer le ton approprié, avec à la clé un engagement en hausse. 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Son objectif est d’envoyer aux utilisateurs des messages personnalisés leur présentant des fonctionnalités pertinentes au bon moment, lorsqu’ils commencent un nouveau design dans Canva. La difficulté était alors de parvenir à actualiser ces flux de messages pour mieux faire connaître plus de 75 fonctionnalités clés de ses produits de manière efficace et pertinente.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63f9b70fa799\",\"_type\":\"block\",\"children\":[{\"_key\":\"63f9b70fa7990\",\"_type\":\"span\",\"marks\":[],\"text\":\"L’équipe du marketing de cycle de vie de Canva a constaté que ses précédentes campagnes visant à encourager l’adoption de nouvelles fonctionnalités étaient obsolètes et ne respectaient pas sa nouvelle identité de marque. Elle a également relevé que les audiences de certains de ses programmes se recoupaient et que ses publicités permanentes ne reflétaient pas les incalculables nouveautés mises au point par les équipes produit. 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La plateforme est également parvenue à augmenter son taux d’ouverture de messages et de clics, respectivement de 55 et 47 %. 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