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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to thy target" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/thy-target">THY TARGET</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"THY TARGET","item":"https://www.braze.com/partners/solutions-partners/thy-target"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="THY TARGET" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c44e72e32666c285733305d59073a5a260299c4-1520x808.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c44e72e32666c285733305d59073a5a260299c4-1520x808.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c44e72e32666c285733305d59073a5a260299c4-1520x808.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">THY TARGET</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="http://www.thytarget.co.uk" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is THY TARGET?</h3><div class="flex flex-col gap-6"><p>THY TARGET is a leading data and technology consultancy that specialise in providing strategic solutions and innovative approaches to help businesses thrive in the rapidly evolving digital landscape. With the help of revolutionary platforms like Braze we act as a one stop shop for digital marketing (Strategising, sending communications and providing analytics) for all sizes of companies across the globe. We specialise in Email, SMS and App messages with data being the backbone of marketing.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="The Secrets of Customer Segmentation Strategy" href="/resources/articles/customer-segmentation-strategy"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Secrets of Customer Segmentation Strategy" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F142b56da200f959feb455dd9b387be14d0b1b823-2500x1200.jpg&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F142b56da200f959feb455dd9b387be14d0b1b823-2500x1200.jpg&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F142b56da200f959feb455dd9b387be14d0b1b823-2500x1200.jpg&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The Secrets of Customer Segmentation Strategy</h4><span class="text-sm font-bold text-gray-500">September 14, 2016</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img 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href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center 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Depending on \"},{\"_key\":\"979942dc64631\",\"_type\":\"span\",\"marks\":[\"6a9fac21e88f\"],\"text\":\"the data your CRM collects\"},{\"_key\":\"979942dc64632\",\"_type\":\"span\",\"marks\":[],\"text\":\", you could develop a segment based around almost anything, but the point is to develop a comprehensive segmentation strategy that will help you reach your goals.\"}],\"markDefs\":[{\"_key\":\"6a9fac21e88f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83565\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ba35debafdf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba35debafdf40\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, let’s say an audio company with a concert-recording library available through their app has many live events in the U.S., but has an international user base. Among others, they may want to build a segment of their international users so that they can promote live-streams of those events. Targeting these users for live-stream campaigns can increase the likelihood of purchasing remote access and will also help to avoid making them feel left-out of the in-person events.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60caa96e9d57\",\"_type\":\"block\",\"children\":[{\"_key\":\"60caa96e9d570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segmentation is directly related to the development of \"},{\"_key\":\"60caa96e9d571\",\"_type\":\"span\",\"marks\":[\"a6e3651b8c81\"],\"text\":\"personas\"},{\"_key\":\"60caa96e9d572\",\"_type\":\"span\",\"marks\":[],\"text\":\", characters you can reference and focus on when developing messaging and special offers. Once you have identified and developed segments, you can go a step further with your messages and build in \"},{\"_key\":\"60caa96e9d573\",\"_type\":\"span\",\"marks\":[\"941cf960afb5\"],\"text\":\"opportunities for personalization \"},{\"_key\":\"60caa96e9d574\",\"_type\":\"span\",\"marks\":[],\"text\":\"according to name, location, favorites, or other data.\"}],\"markDefs\":[{\"_key\":\"a6e3651b8c81\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83345\",\"_type\":\"reference\"}},{\"_key\":\"941cf960afb5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-84110\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"5864b3215505\",\"_type\":\"block\",\"children\":[{\"_key\":\"5864b32155050\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do you build a segment?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5b4fc5942700\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b4fc59427000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Segmenting gives you focus so that you can develop meaningful messaging and campaigns that effectively guide user actions toward your goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9469119bed7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9469119bed7f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based on your analytics or personas, your CRM should allow you to build segments or automatically populate lists based upon one or more criteria. Two broad categories of data you can use are user attributes or events (actions they have taken). By combining some, like iPhone users in their 20s that recently purchased an item, you can zero in on a segment and provide truly relevant content.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3bb16fb6a27\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3bb16fb6a270\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df339fdfc525\",\"_type\":\"block\",\"children\":[{\"_key\":\"df339fdfc5250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Examples of Attributes and Events in a Marketing CRM\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e2a8510b2a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e2a8510b2a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6bedc172217\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6bedc1722170\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ATTRIBUTESEVENTS\"},{\"_key\":\"d6bedc1722171\",\"_type\":\"span\",\"marks\":[],\"text\":\"GenderSessionsLocationLast Used App/SiteLanguageFirst Used App/SiteAgeCompleted RegistrationEmail AddressLast Item PurchasedDevice TypeLast Article ReadOperating SystemPush Opt-In StatusFavorite BrandsLast Received PushFavorite TeamLast Received EmailLifetime RevenueIn-App Messsage ClicksNumber of Rewards PointsLast Received Any CampaignNewsletter SubscriberCampaigns Received\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"144265873b97\",\"_type\":\"block\",\"children\":[{\"_key\":\"144265873b970\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11a9791da068\",\"_type\":\"block\",\"children\":[{\"_key\":\"11a9791da0680\",\"_type\":\"span\",\"marks\":[],\"text\":\"Appboy allows you to select filters for actions like “last purchased product” or “last used app” to build the criteria for each segment. Once built and used in various channels, you can use the segments as lenses to analyze your results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f87cc1150dd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f87cc1150dd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"If your segments aren’t perfectly identified through the data available through your CRM (e.g. your segments are based on occupation, but you’ve never asked your users to select or confirm their profession), you’ll need to find some markers for tracking purposes (such as content they’ve read that indicates a particular profession). There are many different ways to segment through characteristics like user attributes (location, employment, age) but you can get a lot from focusing on events as you focus on encouraging more consistent engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34fc00c952e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"34fc00c952e30\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some examples?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9406fade5b3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9406fade5b3c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Only you can identify the best approach for your business plan, but here are a couple examples to get your creative juices flowing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7121b3bc380a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7121b3bc380a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One approach is to start with the power-users or most frequent customers and what works well for them. You’ll want to keep them happy but also guide more users to be big fans of your company like these folks are. Alternatively, you may find a segment has been nudged but is unlikely to return, and these might be best for a sunsetting plan.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de3605e6f497\",\"_type\":\"block\",\"children\":[{\"_key\":\"de3605e6f4970\",\"_type\":\"span\",\"marks\":[],\"text\":\"By exploring \"},{\"_key\":\"de3605e6f4971\",\"_type\":\"span\",\"marks\":[\"8036773819c0\"],\"text\":\"installation information\"},{\"_key\":\"de3605e6f4972\",\"_type\":\"span\",\"marks\":[],\"text\":\", you can determine what initially drew someone to your app, or what they were first interested in experiencing, and this could inform segments, such as favorite music genre.\"}],\"markDefs\":[{\"_key\":\"8036773819c0\",\"_type\":\"link\",\"href\":\"/academy/Campaign_Ideas_and_Strategies/#segment-your-users\"}],\"style\":\"normal\"},{\"_key\":\"a21d53be9e95\",\"_type\":\"block\",\"children\":[{\"_key\":\"a21d53be9e950\",\"_type\":\"span\",\"marks\":[\"0752fd4d9686\"],\"text\":\"Turo\"},{\"_key\":\"a21d53be9e951\",\"_type\":\"span\",\"marks\":[],\"text\":\" (formerly RelayRides), a peer-to-peer car leasing company, uses segmentation to adjust their available inventory based off of a customer’s age and behavior. This practice limits risk and reduces friction by segmenting their customers based on preferences and resulted in a 15% conversion rate.\"}],\"markDefs\":[{\"_key\":\"0752fd4d9686\",\"_type\":\"link\",\"href\":\"https://turo.com/\"}],\"style\":\"normal\"},{\"_key\":\"da46c15d1887\",\"_type\":\"block\",\"children\":[{\"_key\":\"da46c15d18870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Zedge made an important segmentation move when they realized many of their non-English speaking users were getting push notifications in a language they couldn’t understand. By making this \"},{\"_key\":\"da46c15d18871\",\"_type\":\"span\",\"marks\":[\"0e9f34b6dcc2\"],\"text\":\"important distinction based on language usage\"},{\"_key\":\"da46c15d18872\",\"_type\":\"span\",\"marks\":[],\"text\":\", they were able to greatly improve the effectiveness of their messages.\"}],\"markDefs\":[{\"_key\":\"0e9f34b6dcc2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83275\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"acf28ed70b0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"acf28ed70b0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer segmentation top tips\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cc375092e33e\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc375092e33e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make the most of your messaging, here are a few customer segmentation strategy best practices and tips.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"10074d59a51d\",\"_type\":\"block\",\"children\":[{\"_key\":\"10074d59a51d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Have clear goals:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a85a59730235\",\"_type\":\"block\",\"children\":[{\"_key\":\"a85a597302350\",\"_type\":\"span\",\"marks\":[],\"text\":\"Be very clear about what you’re trying to achieve. This will drive the segments you build and the strategies you use to manage them. If you’re feeling stuck in your segmentation strategy, review your product goals and broader business goals to see how groups of people might fit into your ideal lifecycles.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b7733286316\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b77332863160\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Analyze and test:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"428afd7c2e9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"428afd7c2e9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep an eye on any analytics your system can provide for key segments and monitor performance over time. If particular campaigns excel for a particular segment, dive into your data to inform your future tactics. \"},{\"_key\":\"428afd7c2e9f1\",\"_type\":\"span\",\"marks\":[\"159cc2631a0a\"],\"text\":\"A/B or multivariate testing be particularly revealing\"},{\"_key\":\"428afd7c2e9f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to determine what works best for each group.\"}],\"markDefs\":[{\"_key\":\"159cc2631a0a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83850\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4977ae4b2f35\",\"_type\":\"block\",\"children\":[{\"_key\":\"4977ae4b2f350\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Develop segments and campaigns focused on the customer journey:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"84702bdc0313\",\"_type\":\"block\",\"children\":[{\"_key\":\"84702bdc03130\",\"_type\":\"span\",\"marks\":[],\"text\":\"While you will likely have segments based around other characteristics, developing campaigns to re-engage lapsed users or reward your biggest fans can be great approaches to building stronger engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aa1081c2349\",\"_type\":\"block\",\"children\":[{\"_key\":\"5aa1081c23490\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Don’t over-segment:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4a7fe8b16c42\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a7fe8b16c420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once you dig into the potential of segmentation, it can be a slippery slope that leads to the development of too many segments. Frank Luby of PresentTense suggests a “\"},{\"_key\":\"4a7fe8b16c421\",\"_type\":\"span\",\"marks\":[\"216c9ffb6cb8\"],\"text\":\"three-adjective rule\"},{\"_key\":\"4a7fe8b16c422\",\"_type\":\"span\",\"marks\":[],\"text\":\"” for your initial segments—if you can’t describe the group with three adjectives, it’s too complex. If your goal is to keep track of general activity, you don’t need a segment for every individual movie someone watched, but maybe you want to know if someone has watched five or more movies this week. Being more generic will help you target more users and draw more meaningful conclusions from your data.\"}],\"markDefs\":[{\"_key\":\"216c9ffb6cb8\",\"_type\":\"link\",\"href\":\"https://www.linkedin.com/pulse/20141030142318-539588-5-tips-on-market-segmentation\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/142b56da200f959feb455dd9b387be14d0b1b823-2500x1200.jpg\",\"publishedDate\":\"2016-09-14T08:00:29-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-142b56da200f959feb455dd9b387be14d0b1b823-2500x1200-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"Dear reader: This blog post is vintage Appboy. We invite you to enjoy the wisdom of our former selves—and then for more information, check outLearn More \u003e\",\"pageTitle\":\"The Secrets of Customer Segmentation Strategy\",\"slug\":{\"current\":\"customer-segmentation-strategy\"}},\"title\":\"The Secrets of Customer Segmentation Strategy\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L36\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script><script>self.__next_f.push([1,"19:[[\"$\",\"meta\",\"0\",{\"name\":\"viewport\",\"content\":\"width=device-width, initial-scale=1\"}],[\"$\",\"meta\",\"1\",{\"charSet\":\"utf-8\"}],[\"$\",\"title\",\"2\",{\"children\":\"THY TARGET\"}],[\"$\",\"meta\",\"3\",{\"name\":\"description\",\"content\":\"THY TARGET is a leading data and technology consultancy that specialise in providing strategic solutions and innovative approaches to help businesses thrive in the rapidly evolving digital landscape. 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