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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to movable ink" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/movable-ink">Movable Ink</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"Movable Ink","item":"https://www.braze.com/partners/technology-partners/movable-ink"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Movable Ink" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fde11340dbabfda8672c68be00020d6f4000e376c-1563x339.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fde11340dbabfda8672c68be00020d6f4000e376c-1563x339.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fde11340dbabfda8672c68be00020d6f4000e376c-1563x339.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Movable Ink</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Dynamic+Content">Dynamic Content</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/visual_and_interactive_content/movable_ink#movable-ink">View Documentation</a><a href="https://movableink.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div><a class="flex w-full flex-col rounded-[12px] bg-gray-50" href="/resources/reports-and-guides/end-to-end-personalization"><img alt="End-to-End Personalization: How Braze and Movable Ink Power Exceptional, Relevant Experiences" loading="lazy" width="300" height="150" decoding="async" data-nimg="1" class="size-full h-[150px] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe749bc1b7bf1451e070ba897c6961e58f65ab406-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe749bc1b7bf1451e070ba897c6961e58f65ab406-1500x1500.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe749bc1b7bf1451e070ba897c6961e58f65ab406-1500x1500.png&w=640&q=75"/><div class="flex flex-col gap-3 px-4 py-6"><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Featured Content</span><div class="text-xl font-bold">End-to-End Personalization: How Braze and Movable Ink Power Exceptional, Relevant Experiences</div></div></a></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Movable Ink?</h3><div class="flex flex-col gap-6"><p>Movable Ink’s platform helps digital marketing leaders create visual experiences that move consumers. With Movable Ink, marketers can free their data from silos to generate intelligent creative with millions of unique variations across multiple channels and billions of moments. More than 650 of the world’s most innovative brands have chosen Movable Ink as their visual experience platform.</p><p><a href="https://cdn.sanity.io/files/b7pblshe/marketing-prod/06172865467b884d310e53bb0e47f8e821072460.pdf" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Read more about the partner here</a></p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_3yvh4lh2pr videoFoam=true size-full relative"></div></div></div></div><p></p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Movable Ink and Braze work together to seamlessly integrate intelligent creative into the mobile app experience. Our integration allows you to target and personalize in-app messages based on user information, real-time contextual cues such as location, weather, time and device, and even mobile app behaviors such as previous products or categories browsed in-app.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F38950fab41163d3563f102361a132a1115e3c8f2-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F38950fab41163d3563f102361a132a1115e3c8f2-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">16<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Holiday Email Deliverability: Tips and Tricks from Braze Experts</h4><span class="text-sm font-bold text-gray-500">November 21, 2024</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Proven customer retention strategies for building loyalty and reducing churn" href="/resources/articles/customer-retention-strategies"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Proven customer retention strategies for building loyalty and reducing churn" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F583cfbfbde045ff2c9e72185c5ee7bdbf57cb226-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F583cfbfbde045ff2c9e72185c5ee7bdbf57cb226-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F583cfbfbde045ff2c9e72185c5ee7bdbf57cb226-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">12<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Proven customer retention strategies for building loyalty and reducing churn</h4><span class="text-sm font-bold text-gray-500">July 02, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Unlocking SMS Potential: Braze and Movable Ink’s SMS Link Preview" href="/resources/articles/unlocking-sms-potential-braze-and-movable-inks-sms-link-preview"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Unlocking SMS Potential: Braze and Movable Ink’s SMS Link Preview" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F68e2de9253406e8b20bee4c542b6672ad8509b22-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F68e2de9253406e8b20bee4c542b6672ad8509b22-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F68e2de9253406e8b20bee4c542b6672ad8509b22-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Unlocking SMS Potential: Braze and Movable Ink’s SMS Link Preview</h4><span class="text-sm font-bold text-gray-500">July 24, 2024</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Personalize Cross-Channel Visuals in the Moment With Braze and Movable Ink" href="/resources/articles/braze-and-movable-ink"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Personalize Cross-Channel Visuals in the Moment With Braze and Movable Ink" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d091872991a62fca4a6223f703e7a958936fe8c-1400x700.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d091872991a62fca4a6223f703e7a958936fe8c-1400x700.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5d091872991a62fca4a6223f703e7a958936fe8c-1400x700.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">3<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Personalize Cross-Channel Visuals in the Moment With Braze and Movable Ink</h4><span class="text-sm font-bold text-gray-500">March 24, 2020</span></div></div></a></div></div><div data-index="9" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn" href="/customers/peacock-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">9<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn</h4><span class="text-sm font-bold text-gray-500">May 24, 2023</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 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More than 650 of the world’s most innovative brands have chosen Movable Ink as their visual experience platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb175284325c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff6f4fdcf6040\",\"_type\":\"span\",\"marks\":[\"fe9abc1b4f82\"],\"text\":\"Read more about the partner here\"}],\"markDefs\":[{\"_key\":\"fe9abc1b4f82\",\"_type\":\"link\",\"blank\":true,\"href\":\"https://cdn.sanity.io/files/b7pblshe/marketing-prod/06172865467b884d310e53bb0e47f8e821072460.pdf\"}],\"style\":\"normal\"},{\"_key\":\"30J83zronSZ7sQLBG3prR\",\"_ref\":\"imported-craft-3yvh4lh2pr\",\"_type\":\"videoReference\",\"videoDetails\":{\"videoId\":\"3yvh4lh2pr\",\"videoProvider\":\"wistia\"}},{\"_key\":\"798c8d79d8cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cb567fdbaf9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"technology\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/partners/search?partner=Technology\u0026type=Data%20%26%20Analytics\"},\"cards\":[{\"_id\":\"6417bae6-c0f8-44de-9edd-da6d67db842d\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"67d10061223a\",\"_type\":\"block\",\"children\":[{\"_key\":\"4271cad1bf060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email marketers have a tough job year-round, but the holidays dial up the difficulty level by increasing competition for that coveted spot in the inbox. Combined with pressure to reach those Q4 goals with tight marketing budgets, the idea of sending even more mail can feel daunting.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"193128e5acfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0345156543d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Luckily, Braze is here to help. Alison Gootee, Compliance \u0026 Deliverability Enablement Principal II at Braze and Lindsey Silverman, Senior Creative Strategist from the \"},{\"_key\":\"f0345156543d1\",\"_type\":\"span\",\"marks\":[\"06cefb5edf93\"],\"text\":\"427° Innovation Lab\"},{\"_key\":\"f0345156543d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" at Braze, dropped by our \"},{\"_key\":\"f0345156543d3\",\"_type\":\"span\",\"marks\":[\"d2fe107d2fe8\"],\"text\":\"Braze Bonfire community\"},{\"_key\":\"f0345156543d4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to answer questions and share insights on how to navigate the complexities of holiday email deliverability.\"}],\"markDefs\":[{\"_key\":\"06cefb5edf93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/427-innovation-lab\"},{\"_key\":\"d2fe107d2fe8\",\"_type\":\"link\",\"href\":\"https://community.braze.com/event/communityevents/sleighing-deliverability-an-ama-on-holiday-email-deliverability/3889\"}],\"style\":\"normal\"},{\"_key\":\"01ef802f2896\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c5ac7ef9b1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep reading for Alison and Lindsey’s pointers for making the most out of \"},{\"_key\":\"0c5ac7ef9b1e1\",\"_type\":\"span\",\"marks\":[\"8a747e4c5b5e\"],\"text\":\"Black Friday, Cyber Monday, and beyond\"},{\"_key\":\"0c5ac7ef9b1e2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8a747e4c5b5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-create-a-winning-holiday-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"542c40482f97\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e4b787fd60c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I increase volume safely around the holidays when everyone else is also increasing volume?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e0e5e572dd4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b875141725130\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison: \"},{\"_key\":\"b875141725131\",\"_type\":\"span\",\"marks\":[],\"text\":\"Any time you plan on increasing the amount of mail you send, it’s critical to keep the subscriber experience in mind. Starting during the Black Friday/Cyber Monday (BFCM) season, more email is being sent (and filtered by) mailbox providers, and everybody’s inboxes are stuffed to the brim. Some brands begin to send multiple emails a day, hoping to catch recipients at the exact right time and snag a conversion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25db34180dd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"35ad3fff49eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the one hand, more mail could mean more opportunities to make sales. But on the other hand, it also means that there are more messages that may linger in the inbox unread, which is both bad for sender reputation and decreases the ROI of your marketing efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0cc56a53bf8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"590b2d8d67a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’ll be sending more messages to folks who are already actively engaging with your email content, remember that engagement doesn’t last forever. If people feel overwhelmed by the additional outreach efforts, they could unsubscribe or report you as spam, which means they’ll be lost forever (or until they sign up again). Rather than risk damaging your reputation with subscribers or their mailbox providers, consider leveraging a preference center that allows subscribers to pause or reduce the emails they receive from you. You can send an email that proactively notifies users that your holiday sending will be more frequent, and ask if they want to update their preferences to either stop mail for a specified period of time, or give the option of downgrading to weekly or monthly messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd9cf16a5d26\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f343729e0970\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can also highlight the preference center in the body or footer of your campaign with a call-to-action that says something like: “Too much holiday mail? We get it! Click here to manage your subscription,” and directs users to the preference center without explicitly calling out that you’ll be ramping up sends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b80329a32b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f48a42c5e290\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’ll be including lapsed or less-engaged audience members in your holiday sends, do so gradually and assess how they impact your overall results. Users with no history, or engagement older than 12 months, could be \"},{\"_key\":\"1f48a42c5e291\",\"_type\":\"span\",\"marks\":[\"05669c28f6a9\"],\"text\":\"spam traps\"},{\"_key\":\"1f48a42c5e292\",\"_type\":\"span\",\"marks\":[],\"text\":\" or otherwise dangerous data, so pay close attention to bounces, complaints, and open rates. Sender reputation can rapidly decline if recipients don’t respond positively to your overtures, and you don’t want to lose the inbox placement you worked hard all year to earn!\"}],\"markDefs\":[{\"_key\":\"05669c28f6a9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/deliverability-indicators-understanding-spam-traps-and-what-they-mean-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"4751c1be2082\",\"_type\":\"block\",\"children\":[{\"_key\":\"453658cd73ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a note, if you’re tempted to make it more difficult to unsubscribe—don’t! Unsubscribes are reputationally neutral but spam complaints are extremely damaging, and the “spam” button is in the same place for every message. Frustrated users can absolutely report mail as spam if that’s the easiest option, so highlight the ways that recipients can reduce mail safely.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22e4557a7e45\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6fe0abe457a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Finally, consider leveraging alternate channels. Email is powerful, but it has some drawbacks, too. Email is not an instant messaging medium and has a reputation component, so deliveries can be delayed, \"},{\"_key\":\"f6fe0abe457a1\",\"_type\":\"span\",\"marks\":[\"862479e247d7\"],\"text\":\"blocked\"},{\"_key\":\"f6fe0abe457a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", or delivered to the spam folder. Alternate channels like \"},{\"_key\":\"f6fe0abe457a3\",\"_type\":\"span\",\"marks\":[\"3d8bbcbe77ec\"],\"text\":\"mobile push and in-app messages\"},{\"_key\":\"f6fe0abe457a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help you minimize risk before including lapsed users in your email audience. You can ask people to confirm their email address, update their subscription, or confirm their messaging preferences, ensuring that your email reputation remains untarnished.\"}],\"markDefs\":[{\"_key\":\"862479e247d7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/deliverability-indicators-understanding-email-blocklists\"},{\"_key\":\"3d8bbcbe77ec\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/mobile-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"ddd31fae51c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eab6b3e7f780\",\"_type\":\"span\",\"marks\":[],\"text\":\"Any tips for keeping your customers informed about what to expect from your brand around the holidays?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6e903a4d2142\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d097ac5c64b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison:\"},{\"_key\":\"9d097ac5c64b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" I am a huge proponent of honesty in \"},{\"_key\":\"9d097ac5c64b2\",\"_type\":\"span\",\"marks\":[\"a891546bb9cb\"],\"text\":\"email marketing\"},{\"_key\":\"9d097ac5c64b3\",\"_type\":\"span\",\"marks\":[],\"text\":\". Sender reputation is essentially a measure of consumer trust, so I think it’s important to be straightforward whenever possible. There is often a lot of mystique around holiday sales; brands want to drum up interest and keep shoppers returning regularly to make repeat purchases, but consumers want to finish shopping, relax, and enjoy their holiday feeling secure in the knowledge that they got the absolute best deal possible. Since each party wants what the other has, I think clear expectations ensure everyone wins.\"}],\"markDefs\":[{\"_key\":\"a891546bb9cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/future-of-email-guide\"}],\"style\":\"normal\"},{\"_key\":\"d80ff9942c08\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1a7dc532ed70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than waiting to announce each day’s deal, why not send out a schedule ahead of time? Let customers know about incentives before Black Friday so they can plan accordingly. That way, they get exactly what’s on their list (and maybe a little extra!), and you don’t have to deal with a customer service queue full of invective-laden price adjustment requests.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61eb6cbe1130\",\"_type\":\"block\",\"children\":[{\"_key\":\"4440368557600\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you send a \"},{\"_key\":\"4440368557601\",\"_type\":\"span\",\"marks\":[\"31b543cd91ed\"],\"text\":\"BFCM\"},{\"_key\":\"4440368557602\",\"_type\":\"span\",\"marks\":[],\"text\":\" schedule via email, you can even collect additional engagement info to help you build stronger segments for the duration of the holiday sending period. If someone opens or clicks the announcement, you know they’re going to be hyped up for sales when the day finally arrives.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"31b543cd91ed\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/black-friday-cyber-monday-2023\"}],\"style\":\"normal\"},{\"_key\":\"944414d264c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ca30c50a3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If they ignore it, maybe you don’t need to include them in your upcoming daily sends since their lack of interest can impact inbox placement for others.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc31475a305b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f22028069960\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you have access to other channels, you can even drive \"},{\"_key\":\"1f22028069961\",\"_type\":\"span\",\"marks\":[\"2e3c57f227cc\"],\"text\":\"email engagement\"},{\"_key\":\"1f22028069962\",\"_type\":\"span\",\"marks\":[],\"text\":\" by directing users to check their inboxes for special subscriber-only deals.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2e3c57f227cc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"0b653c08613a\",\"_type\":\"block\",\"children\":[{\"_key\":\"924ab6e50b5e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do we continue to maintain engagement when we’re sending so much around the holidays?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9b3792e75e22\",\"_type\":\"block\",\"children\":[{\"_key\":\"40b51c7e41a30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison: \"},{\"_key\":\"40b51c7e41a31\",\"_type\":\"span\",\"marks\":[\"078f3900c51f\"],\"text\":\"Engagement\"},{\"_key\":\"40b51c7e41a32\",\"_type\":\"span\",\"marks\":[],\"text\":\" is really about delivering value to your users, so keep them at the forefront of your marketing plans. Of course, everyone understands intrinsically that there will be more email during the holiday season, but that’s not a justification to send low-effort messages. This is the time of year that you need to do whatever it takes to stand out, whether that’s eye-catching subject lines, entertaining content, or unbelievable discounts.\"}],\"markDefs\":[{\"_key\":\"078f3900c51f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/engagement-in-action-monetization-guide\"}],\"style\":\"normal\"},{\"_key\":\"4c63c1b7463b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b140e878bfbd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email isn’t like a billboard or commercial—you’re not paying for airtime, you’re earning it through subscriber interaction. If your messages feel like the same ol’ ads you send all year, you’ll need to get more creative or suffer the spam folder consequences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d1296e1123fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f349ad3044f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some ideas for creative campaigns around the holidays?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"175381fbede2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cbc3ef75a140\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lindsey:\"},{\"_key\":\"0cbc3ef75a141\",\"_type\":\"span\",\"marks\":[],\"text\":\" Our team did a “Holidays in July” festive \"},{\"_key\":\"0cbc3ef75a142\",\"_type\":\"span\",\"marks\":[\"d0a229c260b8\"],\"text\":\"Brazestorm\"},{\"_key\":\"0cbc3ef75a143\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help our customers truly stand out this season. Keep in mind these ideas are even better with a cross-channel strategy.\"}],\"markDefs\":[{\"_key\":\"d0a229c260b8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/explore-whats-possible-with-the-braze-427-innovation-lab\"}],\"style\":\"normal\"},{\"_key\":\"82c6ec8cb1f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"27c491fd9fe50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some of my favorite ideas were:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f09e3b770c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7df4767247c80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Digital advent calendar: \"},{\"_key\":\"7df4767247c81\",\"_type\":\"span\",\"marks\":[],\"text\":\"Capitalize on the gift-giving spirit during the holiday season. Create a digital advent calendar with messaging for 24 days in December. Each day reveals a new prize, discount, or gifting idea.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9b788f96b30\",\"_type\":\"block\",\"children\":[{\"_key\":\"83052f3577f40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Treasure hunt discounts: \"},{\"_key\":\"83052f3577f41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send users on a search for special deals and discounts hidden throughout the website or app. Release clues through \"},{\"_key\":\"83052f3577f42\",\"_type\":\"span\",\"marks\":[\"08bbccfe554e\"],\"text\":\"multiple channels\"},{\"_key\":\"83052f3577f43\",\"_type\":\"span\",\"marks\":[],\"text\":\"; the more channels a customer opts in for, the more clues they get. Hurry, these deals are limited-quantity and limited-time!\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"08bbccfe554e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"}],\"style\":\"normal\"},{\"_key\":\"793d8acdd69f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2193981bd280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personal shopper: \"},{\"_key\":\"c2193981bd281\",\"_type\":\"span\",\"marks\":[],\"text\":\"This holiday season let’s use customer engagement messaging to help find the perfect gift for anyone on your list. We’ll ask a set of questions like the age of the person you’re shopping for, their preferences, and your price range, and from there, we’ll recommend the perfect gift that’s ready to add-to-cart.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e9ee813bc22\",\"_type\":\"richImage\",\"alt\":\"a digital advent calendar and a treasure hunt discounts advertisement\",\"asset\":{\"_ref\":\"image-a86a78ffba09154e1bbfa6caea9604879543f7fa-2400x1200-png\",\"_type\":\"reference\"}},{\"_key\":\"a9a20f05963b\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa58f8629c970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking for more inspiration? Check out our \"},{\"_key\":\"aa58f8629c971\",\"_type\":\"span\",\"marks\":[\"fbe353b58ced\"],\"text\":\"Melting Points AI: New Flavors of Creativity\"},{\"_key\":\"aa58f8629c972\",\"_type\":\"span\",\"marks\":[],\"text\":\" guide.\"}],\"markDefs\":[{\"_key\":\"fbe353b58ced\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/melting-points-ai\"}],\"style\":\"normal\"},{\"_key\":\"bf91383fbf34\",\"_type\":\"block\",\"children\":[{\"_key\":\"9317da0c1a780\",\"_type\":\"span\",\"marks\":[],\"text\":\"Any tips for retaining the customers you just gained during the holiday season into the new year?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d2b288acf08c\",\"_type\":\"block\",\"children\":[{\"_key\":\"677651e329d50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lindsey:\"},{\"_key\":\"677651e329d51\",\"_type\":\"span\",\"marks\":[],\"text\":\" Don’t succumb to the holiday hangover—build a \"},{\"_key\":\"677651e329d52\",\"_type\":\"span\",\"marks\":[\"41569dd8ca45\"],\"text\":\"post-holiday plan\"},{\"_key\":\"677651e329d53\",\"_type\":\"span\",\"marks\":[],\"text\":\" that will extend the holiday cheer into the new year and beyond.\"}],\"markDefs\":[{\"_key\":\"41569dd8ca45\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/post-holiday-campaigns\"}],\"style\":\"normal\"},{\"_key\":\"f0fa3874f1e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"076c4097d12a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A few great campaign ideas to keep the momentum going:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f841522a5330\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d82df9274710\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-product surveys:\"},{\"_key\":\"3d82df9274711\",\"_type\":\"span\",\"marks\":[],\"text\":\" Once the holiday season is over, some brands struggle to make meaningful improvements to the customer experience because they don’t have the data they need. The solution? Capture \"},{\"_key\":\"3d82df9274712\",\"_type\":\"span\",\"marks\":[\"ca444e2e0a6f\"],\"text\":\"zero-party\"},{\"_key\":\"3d82df9274713\",\"_type\":\"span\",\"marks\":[],\"text\":\" user insights with feedback surveys throughout the customer engagement lifecycle, especially during peak engagement months. These insights about what users are looking for can then feed into subsequent campaigns to deliver a tailored experience\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ca444e2e0a6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-is-zero-party-data\"}],\"style\":\"normal\"},{\"_key\":\"9b354c27e2cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"07c0b9c2bb3b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prevent early-lapsing users:\"},{\"_key\":\"07c0b9c2bb3b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Reach out to your lapsing users via social or owned channels with tailored content that supports more frequent, deeper engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fbba7c89af66\",\"_type\":\"block\",\"children\":[{\"_key\":\"a577ed4d9ca20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Kickstart your fresh start: \"},{\"_key\":\"a577ed4d9ca21\",\"_type\":\"span\",\"marks\":[],\"text\":\"Kickstart the New Year with a 7-day or 30-day challenge. There’s a cool opportunity to partner with a brand in another sector here, too. What if a marketplace teamed up with a wellness app? The two could guide users with tips on how to declutter a part of their home and list those items on the marketplace, coupled with a soothing meditation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f246f6f22a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad5a22653a600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to learn more? Watch “\"},{\"_key\":\"ad5a22653a601\",\"_type\":\"span\",\"marks\":[\"9e470c24b8c0\"],\"text\":\"Retain Your Holiday Customers Into the New Year and Beyond\"},{\"_key\":\"ad5a22653a602\",\"_type\":\"span\",\"marks\":[],\"text\":\"” or take the Braze Learning course ”\"},{\"_key\":\"ad5a22653a603\",\"_type\":\"span\",\"marks\":[\"0ff06401ce22\"],\"text\":\"Holiday Season Readiness with Email Deliverability\"},{\"_key\":\"ad5a22653a604\",\"_type\":\"span\",\"marks\":[],\"text\":\".”\"}],\"markDefs\":[{\"_key\":\"9e470c24b8c0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/retain-your-holiday-customers-into-the-new-year-and-beyond\"},{\"_key\":\"0ff06401ce22\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/holiday-readiness-deliverability-webinar\"}],\"style\":\"normal\"},{\"_key\":\"8098a4a79dce\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffb3c6c6a1ab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I reduce unsubscribes while I’m sending more during the holiday season?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5b60f1e3953d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff85793105340\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison:\"},{\"_key\":\"ff85793105341\",\"_type\":\"span\",\"marks\":[],\"text\":\" If a recipient wants to stop receiving your emails, they have a few options. They can unsubscribe, they can click “spam”, or they can just do nothing. Unsubscribing is actually the least damaging option. By unsubscribing, they’re indicating that they believe you will honor their preferences. \"},{\"_key\":\"ff85793105342\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mailbox providers don’t track unsubscribes, so there is no associated reputation damage when someone unsubscribes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"af56ab5cd395\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf81dbb3af4e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By contrast, \"},{\"_key\":\"bf81dbb3af4e1\",\"_type\":\"span\",\"marks\":[\"47cc6afd7c64\"],\"text\":\"spam complaints\"},{\"_key\":\"bf81dbb3af4e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" are the strongest negative signal that users can send, indicating that mail is unwanted or even malicious. If the recipient just does nothing and ignores your mail altogether, the mailbox provider will ultimately determine that the mail is unwanted, and though it may not be outright spam, it’s also not valuable enough to merit inbox placement and can safely be filtered to the spam folder. If enough users respond in that way, it will negatively impact your sender reputation and more mail will gradually be filtered as spam for larger portions of the audience.\"}],\"markDefs\":[{\"_key\":\"47cc6afd7c64\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/deliverability-indicators-understanding-spam-complaints\"}],\"style\":\"normal\"},{\"_key\":\"42c6eff3e395\",\"_type\":\"block\",\"children\":[{\"_key\":\"45bbb6afa80c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To prevent users from unsubscribing or marking your emails as spam, focus on ensuring they want to keep receiving your messages.This is important year round, so don’t overlook your subscription process:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f6cdbc79641\",\"_type\":\"block\",\"children\":[{\"_key\":\"cac1921c25170\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s easy to collect addresses that are invalid, outdated, misspelled, or just low-quality, especially if subscription is incentivized (like with a coupon code) or required (like during registration).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f72d75cca34c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c7800d9bffc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ask people directly if they want to receive your emails, and make it easy for them to decline.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8b6afb71d87\",\"_type\":\"block\",\"children\":[{\"_key\":\"c900018cd3640\",\"_type\":\"span\",\"marks\":[],\"text\":\"Always perform \"},{\"_key\":\"c900018cd3641\",\"_type\":\"span\",\"marks\":[\"55a78018f482\"],\"text\":\"double opt-in\"},{\"_key\":\"c900018cd3642\",\"_type\":\"span\",\"marks\":[],\"text\":\" to ensure that addresses are valid and belong to the correct person. Implement a strong sunset policy to remove unengaged addresses from your mailable audience.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"55a78018f482\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/embracing-the-email-double-opt-in\"}],\"style\":\"normal\"},{\"_key\":\"b61bd3490969\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9975ef771d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Around the holidays especially, content is crucial: You need to send mail that people actually enjoy receiving, whether it makes them smile or keeps them informed. This is also another great opportunity to highlight your preference center and give subscribers the option of reducing the amount or type of messaging they receive, or to even pause their subscription until after the holidays. Losing a subscriber isn’t ideal, but if someone is looking for a way to make the mail stop, unsubscribing is a much more appealing method than a spam complaint, and that “spam” button is very easy to find.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"399b6d46e67a\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d2a9fd30d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"How should I incorporate \"},{\"_key\":\"82d2a9fd30d71\",\"_type\":\"span\",\"marks\":[\"2b3baf326bae\"],\"text\":\"BrazeAI™\"},{\"_key\":\"82d2a9fd30d72\",\"_type\":\"span\",\"marks\":[],\"text\":\" into my holiday strategy?\"}],\"markDefs\":[{\"_key\":\"2b3baf326bae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"h2\"},{\"_key\":\"1ab420bc5b46\",\"_type\":\"block\",\"children\":[{\"_key\":\"df92746c7b950\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lindsey: \"},{\"_key\":\"df92746c7b951\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the holiday season approaches, incorporating BrazeAI™ into your strategy can significantly enhance your marketing efforts and drive better results. By \"},{\"_key\":\"df92746c7b952\",\"_type\":\"span\",\"marks\":[\"adee5878f8c4\"],\"text\":\"leveraging AI\"},{\"_key\":\"df92746c7b953\",\"_type\":\"span\",\"marks\":[],\"text\":\" throughout the holiday planning process, you can gain valuable insights from past campaigns, reduce the burden of menial tasks, and automate customer journeys for maximum engagement.\"}],\"markDefs\":[{\"_key\":\"adee5878f8c4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"6895a9457b31\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9ec86f5e2a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can use AI at every phase of the holiday planning process, such as:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a5ed545d21d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b12782fd1410\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI data analysis:\"},{\"_key\":\"7b12782fd1411\",\"_type\":\"span\",\"marks\":[],\"text\":\" Learn from past holidays and spot trends early with \"},{\"_key\":\"7b12782fd1412\",\"_type\":\"span\",\"marks\":[\"600d9500604a\"],\"text\":\"Conversion Correlation\"},{\"_key\":\"7b12782fd1413\",\"_type\":\"span\",\"marks\":[],\"text\":\" which can identify what type of campaigns and behaviors lead to purchases\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"600d9500604a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/conversion_correlation#conversion-correlation\"}],\"style\":\"normal\"},{\"_key\":\"825c9d7f70ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd822be7d3de0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI to QA content: \"},{\"_key\":\"dd822be7d3de1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Avoid revenue-costing mistakes and lighten your workload leading into holiday with \"},{\"_key\":\"dd822be7d3de2\",\"_type\":\"span\",\"marks\":[\"b366f5dbe7b6\"],\"text\":\"Content QA\"},{\"_key\":\"dd822be7d3de3\",\"_type\":\"span\",\"marks\":[],\"text\":\" with AI. Let AI proofread your copy for errors, analyze the tone of your message and give suggestions on how to fix them.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b366f5dbe7b6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/generative_ai/ai_content_qa?redirected=true\"}],\"style\":\"normal\"},{\"_key\":\"7af68e0f6d52\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e9575e5b7b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the journey with AI\"},{\"_key\":\"1e9575e5b7b11\",\"_type\":\"span\",\"marks\":[],\"text\":\": Automatically send customers down the best journey with \"},{\"_key\":\"1e9575e5b7b12\",\"_type\":\"span\",\"marks\":[\"dc4e1b333113\"],\"text\":\"Personalized Path\"},{\"_key\":\"1e9575e5b7b13\",\"_type\":\"span\",\"marks\":[],\"text\":\". Create several paths for customer engagement with different triggers, messaging frequency, and messages. AI will handle the optimization.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"dc4e1b333113\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/personalized_paths#personalized-paths-in-experiment-paths\"}],\"style\":\"normal\"},{\"_key\":\"5b754cc9c34e\",\"_type\":\"block\",\"children\":[{\"_key\":\"54aa7c0046070\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want more info? Check out \"},{\"_key\":\"54aa7c0046071\",\"_type\":\"span\",\"marks\":[\"397636015369\"],\"text\":\"Why AI is a Necessity for Retail Marketers.\"}],\"markDefs\":[{\"_key\":\"397636015369\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-ai-is-a-necessity-for-retail-marketers\"}],\"style\":\"normal\"},{\"_key\":\"e40b8bf72fe7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cbeb46be8df0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do you stand out during the holiday season in a crowded inbox?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8f338abc6ad3\",\"_type\":\"block\",\"children\":[{\"_key\":\"470667633a030\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lindsey: \"},{\"_key\":\"470667633a031\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers have a tough job—standing out in their customers’ crowded inboxes. Here are some of our recommendations:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a0d03b2d38\",\"_type\":\"block\",\"children\":[{\"_key\":\"efa19a834b1f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Interactivity:\"},{\"_key\":\"efa19a834b1f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" During our \"},{\"_key\":\"efa19a834b1f2\",\"_type\":\"span\",\"marks\":[\"d2d680ea37fa\"],\"text\":\"Inbox Big Bets\"},{\"_key\":\"efa19a834b1f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" session at Forge 2024, we discussed the rise of interactivity in email. AMP for Email and partners like \"},{\"_key\":\"efa19a834b1f4\",\"_type\":\"span\",\"marks\":[\"3466fd5bb448\"],\"text\":\"Movable Ink\"},{\"_key\":\"efa19a834b1f5\",\"_type\":\"span\",\"marks\":[],\"text\":\" have revolutionized the way we interact with email by transforming static messages into dynamic experiences that resemble mini web pages within the inbox. Capabilities and features like product carousels, wishlists, and booking calendars can enhance engagement and bring joy to the email experience. Check out some of our favorite examples that bring this to life, such as the \"},{\"_key\":\"efa19a834b1f6\",\"_type\":\"span\",\"marks\":[\"56e01c7ccf73\"],\"text\":\"NBA\"},{\"_key\":\"efa19a834b1f7\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"efa19a834b1f8\",\"_type\":\"span\",\"marks\":[\"15b440e25ac8\"],\"text\":\"Instacart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d2d680ea37fa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/inbox-big-bets\"},{\"_key\":\"3466fd5bb448\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/movable-ink\"},{\"_key\":\"56e01c7ccf73\",\"_type\":\"link\",\"href\":\"https://movableink.com/case-studies/the-magic-behind-nbas-marketing\"},{\"_key\":\"15b440e25ac8\",\"_type\":\"link\",\"href\":\"https://movableink.com/think-summit/breaking-the-mold-instacart-achieves-first-year-success-with-custom-use-cases\"}],\"style\":\"normal\"},{\"_key\":\"62dd4f73e737\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2d8d3455a8c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Do more with data: \"},{\"_key\":\"b2d8d3455a8c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Treat subscribers like people, not static lists. Take a look into your data and target niche segments that are often overlooked. Consider eco-conscious customers who have visited your sustainability pages or users brought in through a refer-a-friend campaign. When you’re looking to provide customized experiences—and see stronger results—segmentation is one of the most effective ways to make that happen. Learn more from \"},{\"_key\":\"b2d8d3455a8c2\",\"_type\":\"span\",\"marks\":[\"dd6922955439\"],\"text\":\"Too Good to Go\"},{\"_key\":\"b2d8d3455a8c3\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"dd6922955439\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/too-good-to-go-case-study\"}],\"style\":\"normal\"},{\"_key\":\"24c07cf886aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed1010c275040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Subject lines: \"},{\"_key\":\"ed1010c275041\",\"_type\":\"span\",\"marks\":[],\"text\":\"A compelling subject line can make all the difference. \"},{\"_key\":\"ed1010c275042\",\"_type\":\"span\",\"marks\":[\"179d33d3093e\"],\"text\":\"Check out 9 Best Practices for Email Subject Lines\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"179d33d3093e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/9-best-practices-for-email-subject-lines\"}],\"style\":\"normal\"},{\"_key\":\"10feb750ef7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6569714d08b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Take a cross-channel approach: \"},{\"_key\":\"a6569714d08b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Although we're talking a lot about email today, I'd also encourage you to think about a cross-channel strategy. There is the \"},{\"_key\":\"a6569714d08b2\",\"_type\":\"span\",\"marks\":[\"c4fb17e64f90\"],\"text\":\"Intelligent Channel\"},{\"_key\":\"a6569714d08b3\",\"_type\":\"span\",\"marks\":[],\"text\":\" filter to send the message via the “best” channel for that user\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c4fb17e64f90\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_channel\"}],\"style\":\"normal\"},{\"_key\":\"f4e05a76aa7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"991f90404fea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you haven’t prepped holiday campaigns yet, what are top three tips for getting something together now?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ea36998e21ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"a456da3741d50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Lindsey: \"},{\"_key\":\"a456da3741d51\",\"_type\":\"span\",\"marks\":[],\"text\":\"Take the time to define your key goals and objectives for this year's holiday marketing. What does success look like for your campaigns? What are your most important KPIs? Are you looking to drive awareness-related metrics or sales-related metrics, such as conversions?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ac069c319a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c61cf89a79d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep in mind the types of holiday customers. How can you personalize your experience for window shoppers, gift givers, VIP spenders, deal hunters, cart abandoners, and more? One way to do this is through personalization tools like \"},{\"_key\":\"c61cf89a79d61\",\"_type\":\"span\",\"marks\":[\"7079b984da45\"],\"text\":\"segmentation\"},{\"_key\":\"c61cf89a79d62\",\"_type\":\"span\",\"marks\":[],\"text\":\", triggered campaigns, \"},{\"_key\":\"c61cf89a79d63\",\"_type\":\"span\",\"marks\":[\"61533d5217bf\"],\"text\":\"Liquid\"},{\"_key\":\"c61cf89a79d64\",\"_type\":\"span\",\"marks\":[],\"text\":\" personalization, and dynamic content tools like \"},{\"_key\":\"c61cf89a79d65\",\"_type\":\"span\",\"marks\":[\"16f18712f03c\"],\"text\":\"Connected Content\"},{\"_key\":\"c61cf89a79d66\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"7079b984da45\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/guide-to-behavioral-segmentation\"},{\"_key\":\"61533d5217bf\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/liquid-personalization-types-101\"},{\"_key\":\"16f18712f03c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"}],\"style\":\"normal\"},{\"_key\":\"b9cd5947493b\",\"_type\":\"block\",\"children\":[{\"_key\":\"76b4fdfd9d540\",\"_type\":\"span\",\"marks\":[],\"text\":\"During the height of the shopping holidays, customers are abandoning the checkout flow and failing to complete transactions before they depart. Don't forget to send automated reminders to users who have not finished their transactions (and are opted-in to each channel) to bring them back into the checkout flow. Leverage A/B testing to determine the ideal timing windows for these messages and use personalized messages and special offers to nudge recipients to return and complete their purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"726495a483bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9de68f212140\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison: \"},{\"_key\":\"e9de68f212141\",\"_type\":\"span\",\"marks\":[],\"text\":\"Make sure your data is in tip-top shape! I don’t typically recommend list cleaning services because your list is already “clean” as long as you regularly send to it, but if you have questions about any of your data, you can leverage a service like \"},{\"_key\":\"e9de68f212142\",\"_type\":\"span\",\"marks\":[\"dec6e2f709a6\"],\"text\":\"Kickbox\"},{\"_key\":\"e9de68f212143\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help you identify potentially problematic addresses. Be aware that a validation service cannot locate all spam traps and does not verify consent, so this isn’t a panacea. But when used as part of a root cause analysis, you can better determine which segments of your list are no longer viable and shore up any gaps in your current address acquisition/management processes.\"}],\"markDefs\":[{\"_key\":\"dec6e2f709a6\",\"_type\":\"link\",\"href\":\"http://kickbox.com\"}],\"style\":\"normal\"},{\"_key\":\"6d8f5e360039\",\"_type\":\"block\",\"children\":[{\"_key\":\"107d97372de20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Put your subscriber at the center of your plans. Who are you sending to? How can you help them? Are you sending to meet one of your own goals, or to help your customers reach theirs? While the holiday season can be full of positivity and warmth, it can also be stressful–consider what your products mean in the wider context of peoples’ lives before finalizing your plans. Some brands may benefit from sending twice daily \"},{\"_key\":\"107d97372de21\",\"_type\":\"span\",\"marks\":[\"dadce54d22e7\"],\"text\":\"emails\"},{\"_key\":\"107d97372de22\",\"_type\":\"span\",\"marks\":[],\"text\":\" and some may see more lift from simply being quiet. If you don’t know what subscribers want, ask them. Not only will this allow you to better serve your audience, but encouraging feedback like clicks and replies can help ensure continued inbox placement, providing a much-needed boost when sending to less-engaged addresses.\"}],\"markDefs\":[{\"_key\":\"dadce54d22e7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/email\"}],\"style\":\"normal\"},{\"_key\":\"dafc84087188\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f8b64f7050d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Replicate prior success. Recipients and mailbox providers both reward predictability, so what has worked well for you recently? What about last holiday season? If you can reuse content or copy previous plans, do that. This time of year is all about tradition and repetition; there’s nothing wrong with sending in ways that will be familiar to your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2aba3ffbb98\",\"_type\":\"block\",\"children\":[{\"_key\":\"5218854447450\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some metrics to keep an eye on so that I can optimize future holiday campaigns?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3e279e54af1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e502943d8f70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison: \"},{\"_key\":\"8e502943d8f71\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monitor your delivery, bounce, complaint, open, and click rates. Review the \"},{\"_key\":\"8e502943d8f72\",\"_type\":\"span\",\"marks\":[\"6c060084b2b4\"],\"text\":\"Braze Deliverability Center\"},{\"_key\":\"8e502943d8f73\",\"_type\":\"span\",\"marks\":[],\"text\":\" for Google Postmaster Tools and Microsoft SNDS data. Of course, revenue and conversions are top-of-mind, but if those sales came with a side of reputation damage, you may not realize the potential revenue loss until it’s too late.\"}],\"markDefs\":[{\"_key\":\"6c060084b2b4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/analytics/deliverability_center\"}],\"style\":\"normal\"},{\"_key\":\"fcabedcfd23a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1aa584fa06e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What do I do if my holiday sends aren’t going well?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"71d4841b8091\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4ce14df6c000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alison: \"},{\"_key\":\"a4ce14df6c001\",\"_type\":\"span\",\"marks\":[],\"text\":\"First, be sure you know how to recognize a marketing problem from a deliverability one, and respond accordingly. If mail is bouncing, then that’s probably a deliverability problem. If it’s delivering but folks aren’t converting, then that points more towards a marketing issue. If you have \"},{\"_key\":\"a4ce14df6c002\",\"_type\":\"span\",\"marks\":[\"e962178f065f\"],\"text\":\"Braze Deliverability Services\"},{\"_key\":\"a4ce14df6c003\",\"_type\":\"span\",\"marks\":[],\"text\":\", you can reach out to your consultant to ask for help. If you don’t have services, the Support team may be able to troubleshoot.\"}],\"markDefs\":[{\"_key\":\"e962178f065f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/email-deliverability\"}],\"style\":\"normal\"},{\"_key\":\"fb67497d69d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"56f4becc03240\",\"_type\":\"span\",\"marks\":[],\"text\":\"If mail is being rejected, reported or filtered as spam, or just isn’t getting the response you wanted, don’t cry. Have some cookies and milk, and pull out your backup plan. It might be reducing your initial goals, switching gears and moving to another channel, or allowing more time to reach your targets. But before BFCM, you should have some idea of what you’ll do if things aren’t panning out the way you hoped. In most cases, you’ll need to pause sending while you recalibrate your content or segment conditions, and then resume sending at a lower volume while waiting for folks to engage, mitigating the damage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9e278102dba\",\"_type\":\"block\",\"children\":[{\"_key\":\"16e57e7e8a800\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re blocked at a particular mailbox provider, you can attempt to reach those users via another channel in the meantime. 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Where did things go wrong, how can you incorporate that into next year’s plans, and what can you do to start earlier?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e13125047c97\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"9e62a788b24d\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Take our Braze Learning course Master Email Deliverability\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://learning.braze.com/path/master-email-deliverability\"}}],\"body\":[{\"_key\":\"fcd852af6469\",\"_type\":\"block\",\"children\":[{\"_key\":\"50723cb902a7\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Want to learn more about how to obtain and maintain top-notch email deliverability?\"},{\"_key\":\"d19441cc5a39\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a7c0586ba720\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/38950fab41163d3563f102361a132a1115e3c8f2-1200x800.png\",\"publishedDate\":\"2024-11-21T19:26:03.240Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d5eef1f921fda6d73b4e2f245c37ae0b4d1ff772-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Ensure your holiday emails stand out! Discover expert tips for Black Friday and Cyber Monday email marketing, improve deliverability, and boost engagement.\",\"pageTitle\":\"Holiday Email Deliverability Best Practices | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"holiday-email-deliverability-best-practices\"}},\"title\":\"Holiday Email Deliverability: Tips and Tricks from Braze Experts\"},{\"_id\":\"a324ea30-eef1-48e6-929b-7f8a57088439\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"63cd2c43de29\",\"_type\":\"block\",\"children\":[{\"_key\":\"5106dcd8d68e\",\"_type\":\"span\",\"marks\":[],\"text\":\"A customer retention strategy is where long-term growth lives. It turns a single purchase into an ongoing relationship, and a loyal user into an advocate. While acquisition still matters, building a sustainable business means investing in strategies that help customers stay active, engaged, and connected to your brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a14aed1fc22\",\"_type\":\"block\",\"children\":[{\"_key\":\"ade1068ca8d5\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this guide, we’ll explore what customer retention really means, how to build a strategy around it, and the metrics that matter. 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It's not just about a single campaign or touchpoint; rather, it's the result of ongoing, relevant engagement over time. When customers remain loyal, they tend to engage more deeply, make more purchases, and even recommend your brand to their friends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d8156a2a5eb5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e88051f87efb\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers and customer relationship management (CRM) teams who might be under pressure to drive growth and stretch budgets, customer retention strategies can offer an effective and efficient way forward. They make your customer acquisition cost (CAC) work harder, can improve lifetime value (LTV), and give you more opportunities to deepen relationships across owned channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e344b32e886f\",\"_type\":\"block\",\"children\":[{\"_key\":\"409a11c93f2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"And there’s proof it works: A \"},{\"_key\":\"eb2327e1976e\",\"_type\":\"span\",\"marks\":[\"0c9c84bd0d34\"],\"text\":\"5% lift in retention can translate into a 25%–95 % increase in profit.\"}],\"markDefs\":[{\"_key\":\"0c9c84bd0d34\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-long-term-customer-loyalty\"}],\"style\":\"normal\"},{\"_key\":\"24f8c0718ab8\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"877187b75a5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5695b35f5b6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is a customer retention strategy?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ae5989806415\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad61452c3651\",\"_type\":\"span\",\"marks\":[],\"text\":\"If \"},{\"_key\":\"5c147938df25\",\"_type\":\"span\",\"marks\":[\"6517e586873f\"],\"text\":\"customer retention\"},{\"_key\":\"12dc6f26b140\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the outcome, your strategy is the plan that drives it. It’s the deliberate set of actions, campaigns, and messages you design to keep customers engaged over time.\"}],\"markDefs\":[{\"_key\":\"6517e586873f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/complete-guide-to-retention-marketing\"}],\"style\":\"normal\"},{\"_key\":\"01369adf6597\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c0a90b4b256\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than relying on isolated tactics, a good customer retention strategy bridges the gap between channels and touchpoints, like using customer data, journey insights, and \"},{\"_key\":\"c88ba443da57\",\"_type\":\"span\",\"marks\":[\"3e9f645aebf6\"],\"text\":\"real-time personalization to shape experiences\"},{\"_key\":\"396ec3b990c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" that resonate with audiences and keep them coming back.\"}],\"markDefs\":[{\"_key\":\"3e9f645aebf6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/real-time-personalization\"}],\"style\":\"normal\"},{\"_key\":\"c378a93d21ad\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"f4420e5f0bb1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-retention-guide\"}}],\"body\":[{\"_key\":\"5bd99bbd14e4_deduped_1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e943831a83d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Check out this exclusive Braze playbook to uncover:\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Retention by Design: Your Anti-Churn Playbook\"},{\"_key\":\"5017bb1adcf4\",\"_type\":\"anchor\",\"anchorId\":\"metrics\"},{\"_key\":\"1cac463f33e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ab64ba6c3e6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key metrics that drive a successful customer retention program\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0ac2336df07b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f4259212f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"A strong customer retention program is driven by data, specifically, the kind that tells you who’s sticking around, who’s slipping away, and what’s actually making a difference along the journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b388be73ee3\",\"_type\":\"block\",\"children\":[{\"_key\":\"68b162fa77f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tracking the right metrics helps \"},{\"_key\":\"2da1ab484504\",\"_type\":\"span\",\"marks\":[\"5ac430a0ee2f\"],\"text\":\"lifecycle marketing\"},{\"_key\":\"845a997f14e4\",\"_type\":\"span\",\"marks\":[],\"text\":\" and CRM teams spot patterns, measure impact, and improve customer retention efforts over time. Here are the key ones to know:\"}],\"markDefs\":[{\"_key\":\"5ac430a0ee2f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/growth-marketers-and-lifecycle-marketing\"}],\"style\":\"normal\"},{\"_key\":\"184afd7de31b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c8dff0675a5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to calculate your customer retention rate (CRR)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4627f9b04d83\",\"_type\":\"block\",\"children\":[{\"_key\":\"c16a7a1333bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your customer retention rate (CRR) shows the percentage of customers who continue to do business with you over a set period. It’s a snapshot of how well your brand is holding attention and delivering ongoing value. Here’s how to \"},{\"_key\":\"1a4bbff49c94\",\"_type\":\"span\",\"marks\":[\"733b4ea852d7\"],\"text\":\"calculate your retention rate\"},{\"_key\":\"fe3f8da525fa\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"733b4ea852d7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/calculate-retention-rate\"}],\"style\":\"normal\"},{\"_key\":\"f7df8b8d357d\",\"_type\":\"block\",\"children\":[{\"_key\":\"81a25a3ddff4\",\"_type\":\"span\",\"marks\":[],\"text\":\"The formula: \"},{\"_key\":\"e833ce2fdbbb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CRR = ((E – N) / S) x 100\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"436f20525a28\",\"_type\":\"block\",\"children\":[{\"_key\":\"0369e4eb18b4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"E\"},{\"_key\":\"1a6e9e11fbdb\",\"_type\":\"span\",\"marks\":[],\"text\":\" = Number of customers at the end of the period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e06c6a0f346\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d542e9a88e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"N\"},{\"_key\":\"f5c95f76f26b\",\"_type\":\"span\",\"marks\":[],\"text\":\" = New customers acquired during the period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"58d58516ff61\",\"_type\":\"block\",\"children\":[{\"_key\":\"4553734cdf79\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"S\"},{\"_key\":\"d4193a607977\",\"_type\":\"span\",\"marks\":[],\"text\":\" = Customers at the start of the period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1e0846da449\",\"_type\":\"block\",\"children\":[{\"_key\":\"245c94b40b83\",\"_type\":\"span\",\"marks\":[],\"text\":\"This metric is the opposite of your customer churn rate, and gives you a quick pulse on retention, but it works best when paired with behavioral data and campaign analytics.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1354d0ba8f57\",\"_type\":\"block\",\"children\":[{\"_key\":\"a26fbf5da2f9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Other key metrics to watch\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"32ede3b3bd05\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c9b9ad3ba98\",\"_type\":\"span\",\"marks\":[\"6bdb0983a9bc\",\"strong\"],\"text\":\"Churn rate\"},{\"_key\":\"9c506d7fc343\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"afd2f6da9d2c\",\"_type\":\"span\",\"marks\":[],\"text\":\" The flip side of CRR. A high churn rate means something’s not clicking, and it’s worth digging into where the drop-off is happening. Pro tip: Use tools like \"},{\"_key\":\"2eccf508f725\",\"_type\":\"span\",\"marks\":[\"cd1591d76c06\"],\"text\":\"Predictive Churn\"},{\"_key\":\"d6565bbfde10\",\"_type\":\"span\",\"marks\":[],\"text\":\" to stop churn before it happens.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6bdb0983a9bc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/reduce-churn\"},{\"_key\":\"cd1591d76c06\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"ca413884f19c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c3e333689d1\",\"_type\":\"span\",\"marks\":[\"e386b9d0680e\",\"strong\"],\"text\":\"Customer lifetime value\"},{\"_key\":\"77d737931b6a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" (LTV):\"},{\"_key\":\"529682376d39\",\"_type\":\"span\",\"marks\":[],\"text\":\" Tracks the total revenue a customer is expected to bring over time. Higher LTV often correlates with higher retention.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e386b9d0680e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-lifetime-value-metrics\"}],\"style\":\"normal\"},{\"_key\":\"278bed2f3641\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ebd90c9c2c5\",\"_type\":\"span\",\"marks\":[\"7e5f95ad83a7\",\"strong\"],\"text\":\"Repeat purchase rate\"},{\"_key\":\"b4eb8c5dbe80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"90251d4df281\",\"_type\":\"span\",\"marks\":[],\"text\":\" Especially useful for eCommerce—how often are customers coming back to buy again?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e5f95ad83a7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/retention-what-it-is-how-to-measure-it-and-smart-ways-to-boost-it\"}],\"style\":\"normal\"},{\"_key\":\"96ef6d0ff20e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a597181fee93\",\"_type\":\"span\",\"marks\":[\"cb861927aba9\",\"strong\"],\"text\":\"Product or content engagement\"},{\"_key\":\"24e03a6a343e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"08ccb63ee40e\",\"_type\":\"span\",\"marks\":[],\"text\":\" Opens, clicks, session time, and feature usage offer real-time indicators of customer interest and intent.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cb861927aba9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/solutions/increase-engagement\"}],\"style\":\"normal\"},{\"_key\":\"86784d7264ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b68113dbc42\",\"_type\":\"span\",\"marks\":[\"2b4b9cc03680\",\"strong\"],\"text\":\"Net promoter scores (NPS) and customer satisfaction scores (CSAT)\"},{\"_key\":\"6ffaaeb79053\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\":\"},{\"_key\":\"d00fbf826feb\",\"_type\":\"span\",\"marks\":[],\"text\":\" Direct feedback is a powerful supplement to behavioral data, especially when tied to messaging moments or key lifecycle stages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2b4b9cc03680\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-long-term-customer-loyalty\"}],\"style\":\"normal\"},{\"_key\":\"9d23528b1868\",\"_type\":\"anchor\",\"anchorId\":\"strategies\"},{\"_key\":\"adc86d22285a\",\"_type\":\"block\",\"children\":[{\"_key\":\"deb42fd358e5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"11 Customer and client retention strategies\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ae6fcfdf511f\",\"_type\":\"block\",\"children\":[{\"_key\":\"61c178028eea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer and client retention is built through relevant, timely, and consistent engagement. That means going beyond one-off discounts or loyalty points, and really understanding what matters to your customers. You can then respond in ways that reflect their behavior, preferences, and stage in their journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fb72b354ee8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca327b9c9886\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Personalize messaging across the full customer journey\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"76d40e65be04\",\"_type\":\"block\",\"children\":[{\"_key\":\"014ed6999065\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective personalization adapts to context. Marketers can use \"},{\"_key\":\"fe4958ca31d2\",\"_type\":\"span\",\"marks\":[\"601da2d47360\"],\"text\":\"Liquid logic\"},{\"_key\":\"85e8a960c5c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and dynamic personalization tools to serve messages that reflect a customer’s behavior, location, or interests. That might mean tailoring an onboarding email based on app activity, or adjusting product recommendations depending on what someone browsed but didn’t buy..\"}],\"markDefs\":[{\"_key\":\"601da2d47360\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/conditional_logic\"}],\"style\":\"normal\"},{\"_key\":\"08d5941f7c62\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f51150ed0d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Use lifecycle-triggered campaigns to encourage repeat engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c5755e8a835\",\"_type\":\"block\",\"children\":[{\"_key\":\"c27f4e15e46a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automated journeys help create rhythm and familiarity. With \"},{\"_key\":\"7f904fc33c4b\",\"_type\":\"span\",\"marks\":[\"d427dda269b9\"],\"text\":\"journey orchestration tools\"},{\"_key\":\"5e82e617f3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\", teams can build multi-step flows based on key lifecycle moments—from welcoming new users to reactivating quiet ones.\"}],\"markDefs\":[{\"_key\":\"d427dda269b9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"296c3577d096\",\"_type\":\"block\",\"children\":[{\"_key\":\"67d55fd21b0a\",\"_type\":\"span\",\"marks\":[],\"text\":\"These campaigns should be able to adapt to user actions in real time, helping guide customers from first conversion to long-term usage with relevant, supportive touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1e6e033bf3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"31012827c72a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Strengthen loyalty with targeted rewards and recognition\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d395e176773a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d797d723d94\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty doesn’t always need points cards and spend-related prizes. Sometimes, a timely reward or thank-you message goes further.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fbee42159d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bf2f1c745ac\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can spotlight high-value customers or those at risk of churning and deliver experiences that make them feel recognized. That could be a bonus offer, early access to a new feature, or an exclusive invite based on engagement patterns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2520a7edad84\",\"_type\":\"block\",\"children\":[{\"_key\":\"d13a0e5aacd9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Predict churn, and act before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f2ed4fae194f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0a57dccdb8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Waiting for customers to leave is too late. With \"},{\"_key\":\"0192b54c809e\",\"_type\":\"span\",\"marks\":[\"d509d28eeaf5\"],\"text\":\"Braze Predictive Churn\"},{\"_key\":\"d5f1dda460c2\",\"_type\":\"span\",\"marks\":[],\"text\":\", you can spot signs of disengagement early and tailor your outreach accordingly.\"}],\"markDefs\":[{\"_key\":\"d509d28eeaf5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/churn-prediction\"}],\"style\":\"normal\"},{\"_key\":\"1232e24a24a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"588f2e55db20\",\"_type\":\"span\",\"marks\":[],\"text\":\"That might mean sending a re-engagement offer to users whose app usage is dipping or offering live support to a customer who hasn’t opened your last few emails. These proactive nudges help reduce churn without relying on guesswork.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13c0379777ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"80fff2960608\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Use in-app and mobile messaging to guide the experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8b9636b376a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d8cae93d9a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Mobile retention depends on timely, relevant communication, especially when users are active in your app. From feature walkthroughs and useful reminders to promo codes or goal progress, push and in-app messages can support customers in the moment and keep them moving forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8db300e60a7\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"cbd43b6664fe\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/push-notifications\"}}],\"body\":[{\"_key\":\"b64dd9779339\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6a9b84d668f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Get the guide today to uncover what’s holding marketers back from using push better.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Are your push notifications stuck in the past?\"},{\"_key\":\"23f6f458a1a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"fba2b3695978\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Reinforce value with educational content\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"683362aa3c01\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a3300febbd7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers are more likely to stick around when they understand how to get the most out of what you offer. Educational messaging—delivered through email, in-app, or \"},{\"_key\":\"4e8bff4e6ef3\",\"_type\":\"span\",\"marks\":[\"bf055bd5037f\"],\"text\":\"SMS\"},{\"_key\":\"b087f731454c\",\"_type\":\"span\",\"marks\":[],\"text\":\"—can reinforce value and reduce confusion.\"}],\"markDefs\":[{\"_key\":\"bf055bd5037f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms\"}],\"style\":\"normal\"},{\"_key\":\"c415768c857c\",\"_type\":\"block\",\"children\":[{\"_key\":\"409b212162d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Build sequences that onboard new users, teach advanced features, or surface FAQs at the right time. For brands with more complex products or services, this kind of guidance often translates directly into better retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"469a2d23ce7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"52c85309c6c2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"7. Build feedback loops into your lifecycle campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5c306474b434\",\"_type\":\"block\",\"children\":[{\"_key\":\"349564be9f2a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention improves when customers feel heard. Embedding feedback prompts into your customer journey helps surface issues early and spot opportunities for improvement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dddd4bf5bba3\",\"_type\":\"block\",\"children\":[{\"_key\":\"836f02254e44\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using surveys, you can trigger feedback collection after specific milestones, like a first purchase, subscription renewal, or support interaction, and then act on the results. That might mean launching a follow-up campaign, adjusting messaging, or simply closing the loop with a thank you.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5854c97436d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"31e967909cc7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"8. Time your messages around real-world behavior\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c516d2340ad4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3dac8d0f3f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"The timing of a message can matter as much as its content. With features like \"},{\"_key\":\"90359e0a32c6\",\"_type\":\"span\",\"marks\":[\"3296dcf77633\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"4d71c040b6f1\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers can automatically send messages when each customer is most likely to engage.\"}],\"markDefs\":[{\"_key\":\"3296dcf77633\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"}],\"style\":\"normal\"},{\"_key\":\"4c59b80752ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b2b8724fb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"From abandoned cart reminders to re-order prompts, sending messages when they’re most welcome helps build retention through consistency and trust, not pressure.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a1c859845ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"e44e997b0fdc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"9. Make segmentation smarter and more dynamic\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aa12bca16a13\",\"_type\":\"block\",\"children\":[{\"_key\":\"2846f6e3bd1c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Static lists get stale fast. \"},{\"_key\":\"b98f9d7c2600\",\"_type\":\"span\",\"marks\":[\"35b4e6990616\"],\"text\":\"Dynamic segmentation\"},{\"_key\":\"0349e6a89d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\" lets you group customers based on behaviors, preferences, or lifecycle stage, and then update those audiences in real time as people move in and out of those segments.\"}],\"markDefs\":[{\"_key\":\"35b4e6990616\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/dynamic-segmentation\"}],\"style\":\"normal\"},{\"_key\":\"95e420a55d8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c14dd05aa70c\",\"_type\":\"span\",\"marks\":[],\"text\":\"That means you can send upgrade offers to high-frequency buyers or deliver different loyalty perks depending on past activity—targeting users as they become a part of those groups.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ecca4258d9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6754d883de82\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"10. Recognize milestones and meaningful moments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"51a254cc90cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"84b78aa49a5d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Celebrating a customer’s first purchase, anniversary, or even a weekly login streak can be a small but powerful gesture. These touchpoints help reinforce connection, nd show customers that their activity is valued.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"470aab8bb6c2\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"d133736d9d5c\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"1b9b7c3ff72b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f65a7eede0f\",\"_type\":\"span\",\"marks\":[],\"text\":\"This collection of 50 inspirational use cases—inspired by real campaigns carried out by Braze customers—can be easily customized to fit your unique needs and address your unique challenges.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Need to brainstorm new messaging and find innovative ways to meet your business goals?\"},{\"_key\":\"354fae65fcb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc6866af2b06\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"11. Create win-back campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cc3d3ccee9d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"622093b07a05\",\"_type\":\"span\",\"marks\":[],\"text\":\"Not every lapsed customer needs a hard sell. Sometimes, a simple check-in is a customer needs. Whatever it takes, build \"},{\"_key\":\"4b33957dc9a9\",\"_type\":\"span\",\"marks\":[\"522928ef4238\"],\"text\":\"win-back journeys\"},{\"_key\":\"0a34f44af663\",\"_type\":\"span\",\"marks\":[],\"text\":\" using re-engagement triggers, behavioral filters, and personalized messaging to remind customers why they love your brand.\"}],\"markDefs\":[{\"_key\":\"522928ef4238\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-is-a-win-back-campaign-anyway\"}],\"style\":\"normal\"},{\"_key\":\"f814ada396ac\",\"_type\":\"anchor\",\"anchorId\":\"success\"},{\"_key\":\"35fe7da9d757\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c879e76a44c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer retention marketing strategies that actually work\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"da8796d46291\",\"_type\":\"block\",\"children\":[{\"_key\":\"84d63f2149c9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retention strategies are most effective when they’re rooted in real behavior, and nothing shows that better than seeing how other brands put them to work. The following examples highlight how Braze customers are building smarter journeys, reducing churn, and driving long-term value through personalized, cross-channel engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c24070181951\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a23e0d0948e\",\"_type\":\"span\",\"marks\":[],\"text\":\"These real-life wins offer a practical look at what’s possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d30d274e947a\",\"_type\":\"block\",\"children\":[{\"_key\":\"859a0cab8977\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"KFC Ecuador turns up the heat on retention with smarter customer insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ba5d04a4c5c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"4be12ec92c8e\",\"_type\":\"span\",\"marks\":[],\"text\":\"With 148 locations across the country, \"},{\"_key\":\"4cb73e33d013\",\"_type\":\"span\",\"marks\":[\"5570ab2ae814\"],\"text\":\"KFC Ecuador\"},{\"_key\":\"ed2c73725fe5\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a go-to name in the quick service restaurant (QSR) space. But with rising competition and changing consumer habits, the brand needed a better way to stay top of mind between visits and drive more value from its mobile app experience.\"}],\"markDefs\":[{\"_key\":\"5570ab2ae814\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/kfc-ecuador-case-study\"}],\"style\":\"normal\"},{\"_key\":\"b4d202f0c97d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a04c6e1cd76b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"06cd042cfa0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1658a34664b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Although the app was popular for downloading coupons, many users never went on to redeem them. The team lacked deeper insight into user behavior and didn’t have a clear sense of which channels, messages, or offers were resonating across different audience segments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"230b5646464a\",\"_type\":\"richImage\",\"alt\":\"Three phones with messages from KFC\",\"asset\":{\"_ref\":\"image-454b129d43fb96f121806c867eb7eaef457d475b-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c1dffd5f74ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffeba7fa1fe3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"fd87ec3da61c\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d228d9e5442\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Ecuador used Braze Canvas to design a campaign that tested the impact of personalized offers like free delivery or free menu items, as well as tested the effectiveness of email versus push. These insights helped the team better understand which combinations of message, channel, and timing drove action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acb061541d78\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc81e6f75cab\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5fa21f6ed715\",\"_type\":\"block\",\"children\":[{\"_key\":\"39d0eab13be1\",\"_type\":\"span\",\"marks\":[],\"text\":\"By pairing real-time customer data with journey testing and behavioral triggers, KFC Ecuador defined new audience segments and improved the performance of its retention campaigns. The targeted outreach led to a 15% increase in revenue, driven by reduced coupon abandonment and stronger message engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08f172c3c66a\",\"_type\":\"block\",\"children\":[{\"_key\":\"c260369c7238\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Peacock powers long-term retention with personalized year-in-review campaign.\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"37a761e507de\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7fa532d1abd\",\"_type\":\"span\",\"marks\":[\"e800e77b5234\"],\"text\":\"Peacock\"},{\"_key\":\"87af6f8696d1\",\"_type\":\"span\",\"marks\":[],\"text\":\", NBCUniversal’s premium streaming platform, offers a deep mix of live sports, blockbuster films, original series, and fan-favorite content. As a direct-to-consumer service, the team understands that retention is about great content and ongoing engagement that keeps viewers coming back.\"}],\"markDefs\":[{\"_key\":\"e800e77b5234\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/peacock-case-study\"}],\"style\":\"normal\"},{\"_key\":\"22725cb6580f\",\"_type\":\"block\",\"children\":[{\"_key\":\"77dc82457c8e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"66d2af849fd0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d24e938214c2\",\"_type\":\"span\",\"marks\":[],\"text\":\"With millions of users across free and premium tiers, Peacock needed a way to re-engage viewers and reduce churn, particularly during the high-risk end-of-year period. They wanted to strengthen subscriber relationships and convert more free users into long-term paying customers, without compromising on privacy or user trust.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"096e41acff96\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says 2022 your year in streams\",\"asset\":{\"_ref\":\"image-cce79cc30962215605e59c7f0e53f2932b9269a2-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c4015f6a54f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ac1562d2009\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c1dd0036d6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcd8642ca6fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build deeper loyalty, Peacock created a personalized year-in-review campaign designed to celebrate each subscriber’s streaming habits. Using Braze and Braze partners \"},{\"_key\":\"e02ef25801f5\",\"_type\":\"span\",\"marks\":[\"ac771829e6e5\"],\"text\":\"mParticle\"},{\"_key\":\"17a114b8c740\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"c1c7988222a7\",\"_type\":\"span\",\"marks\":[\"43bce6ee7b11\"],\"text\":\"Movable Ink\"},{\"_key\":\"4e9202343aab\",\"_type\":\"span\",\"marks\":[],\"text\":\", the team crafted dynamic, data-powered emails that highlighted the genres viewers loved, their most active streaming month, and top binge sessions, without referencing specific titles, in line with privacy regulations.\"}],\"markDefs\":[{\"_key\":\"ac771829e6e5\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/mparticle-integration-with-braze\"},{\"_key\":\"43bce6ee7b11\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/movable-ink\"}],\"style\":\"normal\"},{\"_key\":\"70524002f043\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a91aba9ce83\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Canvas was used to manage full cross-channel reactivation flows. Audiences were segmented based on subscription tier and recent activity, with four targeted versions of the campaign rolled out at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bc930329e9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae0d1360835c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"5d9fc7ee47d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"76fe45ceced9\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign drove clear retention outcomes. Recipients had a 20% lower churn rate over 30 days, a 6% free-to-paid upgrade rate, and a notable lift in return viewing. By leaning into behavioral data and personal milestones, Peacock turned a moment-in-time campaign into a long-term retention driver, proving that when engagement feels personal, loyalty follows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0006eaec06ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"c39ac81f52ce\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tapas keeps readers coming back with data-powered onboarding\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5ef66bfb50ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"20bc9ca7fa63\",\"_type\":\"span\",\"marks\":[\"2741cf93d47d\"],\"text\":\"Tapas\"},{\"_key\":\"9ca71e5b5215\",\"_type\":\"span\",\"marks\":[],\"text\":\", one of fastest-growing digital publishing platforms in North America, is home to over 9 million monthly active users and more than 68,000 creators. With a freemium model and a global audience, the Tapas team needed a better way to engage new readers, convert them to paying users, and retain them over time.\"}],\"markDefs\":[{\"_key\":\"2741cf93d47d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tapas-case-study\"}],\"style\":\"normal\"},{\"_key\":\"f002cae7707e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c625eb4041d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c83d7256f4ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"fce535702f22\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before adopting Braze, Tapas lacked visibility into key onboarding metrics like click-through and retention rates. Customer data was spread across disconnected tools, making it difficult to trigger relevant messaging or build a cohesive engagement strategy. The team also needed to localize experiences for users across different regions while encouraging early behaviors that lead to long-term retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00fb6cefcee1\",\"_type\":\"richImage\",\"alt\":\"a phone with the time of 9:41 on it\",\"asset\":{\"_ref\":\"image-d8c6a4aebf8c35ffaec85e7a36a272f707cc1947-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ad22d7629696\",\"_type\":\"block\",\"children\":[{\"_key\":\"35516eed5509\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The strategy\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"56b0aa6dfd2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a70757a9557a\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze Canvas, Tapas built automated onboarding journeys triggered by real-time user behavior. They tested message variants, identified drop-off points in the funnel, and used personalized push notifications to recommend content and encourage conversion. This helped to build and automate stronger lifecycle flows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ceae27b4911\",\"_type\":\"block\",\"children\":[{\"_key\":\"537d8212fc62\",\"_type\":\"span\",\"marks\":[],\"text\":\"To further boost retention, Tapas introduced campaigns that rewarded users with free “Ink”—Tapas’ in-platform currency—based on reading activity. These messages, once managed manually via CSV uploads, are now automated through Braze, saving time and allowing the team to act on engagement data instantly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4883389a106d\",\"_type\":\"block\",\"children\":[{\"_key\":\"45e43c7eddb8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tapas also integrated Braze with Alloys partner \"},{\"_key\":\"639be06e0449\",\"_type\":\"span\",\"marks\":[\"d2f99f0bf5f1\"],\"text\":\"Amplitude\"},{\"_key\":\"31012ec117b1\",\"_type\":\"span\",\"marks\":[],\"text\":\", giving the team a clearer picture of which content drove early purchases. 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It works by utilizing the link preview functionality on mobile devices to retrieve a personalized image at the moment of render, ensuring that each message is up to date and specific to the customer. This leads to, on average, a \"},{\"_key\":\"ea5251eaaff71\",\"_type\":\"span\",\"marks\":[\"4864732fa3e8\",\"strong\"],\"text\":\"7.5% increase in click-through rate\"},{\"_key\":\"ea5251eaaff72\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4864732fa3e8\",\"_type\":\"link\",\"href\":\"https://movableink.com/blog/four-ways-movable-inks-enhanced-mobile-suite-elevates-mobile-experiences\"}],\"style\":\"normal\"},{\"_key\":\"63849b1dcadc\",\"_type\":\"block\",\"children\":[{\"_key\":\"63849b1dcadc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Top SMS Link Preview Use Cases\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a20d1671c15\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a20d1671c150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Common use cases for using SMS link previews include: 1. 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Display the amount of time left for the user to make a purchase or act to receive a discount\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb6df2dbf129\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb6df2dbf1290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Power of Braze Dynamic URL Shortening with Movable Ink\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50c0d3a367fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"50c0d3a367fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers can send shorter, more manageable URLs trackable at both the campaign- and user-level with \"},{\"_key\":\"50c0d3a367fc1\",\"_type\":\"span\",\"marks\":[\"e74bf3d24827\"],\"text\":\"Braze SMS Link Shortener\"},{\"_key\":\"50c0d3a367fc2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Dynamic link shortening also allows you to dynamically personalize URLs with any \"},{\"_key\":\"50c0d3a367fc3\",\"_type\":\"span\",\"marks\":[\"5066a9cba6b8\"],\"text\":\"supported Liquid Personalization Tags\"},{\"_key\":\"50c0d3a367fc4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e74bf3d24827\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-752730\",\"_type\":\"reference\"}},{\"_key\":\"5066a9cba6b8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid/supported_personalization_tags/\"}],\"style\":\"normal\"},{\"_key\":\"a6607e74545f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6607e74545f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Movable Ink’s Link Preview feature is a great complement to the Braze platform’s personalization capabilities, enabling marketers to dynamically generate visual content at the moment of engagement. 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This informs and personalizes what’s delivered to the customer by simply incorporating Liquid variables into the Movable Ink URL.\"}],\"markDefs\":[{\"_key\":\"4dce880835fd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data_and_analytics/custom_data/custom_attributes/\"}],\"style\":\"normal\"},{\"_key\":\"f5c8dc5b91de\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5c8dc5b91de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The customer sees the shortened link in an SMS message, which displays as a unique, contextualized, and personalized composite image.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"RVurQCG5\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-81989763f229e12aba4d98a2f73533a4b3e75230-2400x1150-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"463a7d7201ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"463a7d7201ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are other benefits to combining the Braze platform’s dynamic URL shortening with Movable Ink's image personalization capabilities. 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With Movable Ink's analytics, marketers receive detailed insight into how their campaigns are performing within Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1445dcf81c42\",\"_type\":\"block\",\"children\":[{\"_key\":\"1445dcf81c420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Together, these features provide the following benefits:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ff55f2d41f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ff55f2d41f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Image personalization in SMS messages\"},{\"_key\":\"7ff55f2d41f61\",\"_type\":\"span\",\"marks\":[],\"text\":\": The dynamic content generation capabilities of Movable Ink powered by Braze’ Dynamic URL Shortening to replace generic imagery with unique messaging to individual users.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70f20a79da5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"70f20a79da5a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved conversion rates: \"},{\"_key\":\"70f20a79da5a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers saw an average \"},{\"_key\":\"70f20a79da5a2\",\"_type\":\"span\",\"marks\":[\"fd3492c4f7d6\"],\"text\":\"7.5% increase in click-through rate\"},{\"_key\":\"70f20a79da5a3\",\"_type\":\"span\",\"marks\":[],\"text\":\" and an over \"},{\"_key\":\"70f20a79da5a4\",\"_type\":\"span\",\"marks\":[\"05ae22c8e2ac\"],\"text\":\"5% decrease\"},{\"_key\":\"70f20a79da5a5\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Opt-out rates through personalized messaging.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"fd3492c4f7d6\",\"_type\":\"link\",\"href\":\"https://movableink.com/blog/four-ways-movable-inks-enhanced-mobile-suite-elevates-mobile-experiences\"},{\"_key\":\"05ae22c8e2ac\",\"_type\":\"link\",\"href\":\"https://movableink.com/blog/movable-inks-winter-2023-product-launch\"}],\"style\":\"normal\"},{\"_key\":\"2b3cbd2fa319\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b3cbd2fa3190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data-driven insights: \"},{\"_key\":\"2b3cbd2fa3191\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers gain access to rich analytics that help refine strategies by using the Braze platform’s Dynamic URL Shortening.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d372e5a13bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d372e5a13bd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29a7e534f9fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"29a7e534f9fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s possible to overcome the limitations of SMS and send more relevant campaigns through this universal channel. This powerful combo can boost click-through and conversion rates, and also provide rich, data-driven insights that enable continuous campaign optimization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33fbf81e6962\",\"_type\":\"block\",\"children\":[{\"_key\":\"33fbf81e69620\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more, check out \"},{\"_key\":\"33fbf81e69621\",\"_type\":\"span\",\"marks\":[\"e6df53a5817b\"],\"text\":\"Dynamic SMS link preview\"},{\"_key\":\"33fbf81e69622\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Braze User Docs.\"}],\"markDefs\":[{\"_key\":\"e6df53a5817b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/message_personalization/dynamic_content/movable_ink/dynamic_sms_link\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/68e2de9253406e8b20bee4c542b6672ad8509b22-1500x1500.png\",\"publishedDate\":\"2024-07-24T15:49:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-16816cdcd6a82148a3e69defe626a8cdd8a6cfb5-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn how Movable Ink’s Link Preview can help you create 1:1 personalized images at the moment of render into any SMS message to drive higher user engagement and click through rates.\",\"pageTitle\":\"Unlocking SMS Potential: Braze and Movable Ink’s SMS Link Preview\",\"slug\":{\"current\":\"unlocking-sms-potential-braze-and-movable-inks-sms-link-preview\"}},\"title\":\"Unlocking SMS Potential: Braze and Movable Ink’s SMS Link Preview\"},{\"_id\":\"imported-craft-22174\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"ad253e5b8b4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad253e5b8b4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thanks in large part to the rise of mobile, today’s brands are operating in a fast-changing, real-time world. Consumers engage with the brands they patronize on a more frequent basis and across a variety of different platforms and devices. That creates a lot of opportunities for \"},{\"_key\":\"ad253e5b8b4b1\",\"_type\":\"span\",\"marks\":[\"63d3ed421ca9\"],\"text\":\"effective customer engagement\"},{\"_key\":\"ad253e5b8b4b2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—but also lots of chances for brands to send irrelevant or out of date messages if they \"},{\"_key\":\"ad253e5b8b4b3\",\"_type\":\"span\",\"marks\":[\"1fe29cd0f6ca\"],\"text\":\"don’t have their act together\"},{\"_key\":\"ad253e5b8b4b4\",\"_type\":\"span\",\"marks\":[],\"text\":\" when it comes to personalization.\"}],\"markDefs\":[{\"_key\":\"63d3ed421ca9\",\"_type\":\"link\",\"href\":\"/resources/articles/lifecycle-marketing-with-braze-and-fiverr\"},{\"_key\":\"1fe29cd0f6ca\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-23930\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"85ffc5165043\",\"_type\":\"block\",\"children\":[{\"_key\":\"85ffc51650430\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to meet the needs of consumers today, brands need the data, technology, and strategy to serve up highly personalized experiences to their customers in the moment. 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With Braze and Movable Ink, you can take advantage of real-time data from a variety of sources to power attention-grabbing, in-the-moment visual personalization. Think sale countdown timers within rich push notifications informed by real-time pricing and inventory data; or live-updating loyalty reward balances in your in-app messages. The possibilities are endless!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a81836b5653f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a81836b5653f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. 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By combining the power of the Braze and Movable Ink platforms, brands can leverage data on users’ location, local weather, time zone, device type, and more to serve up highly relevant, customized visual content within push, in-app messages, and Content Cards that fits the moment and the situation that each recipient finds themselves in.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6713909aa832\",\"_type\":\"block\",\"children\":[{\"_key\":\"6713909aa8320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2e73b591df73\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e73b591df730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Interested in learning more about this powerful integration—and maybe even start using it? Just visit the\"},{\"_key\":\"2e73b591df731\",\"_type\":\"span\",\"marks\":[\"697fee344f94\"],\"text\":\" Braze/Movable Ink documentation page\"},{\"_key\":\"2e73b591df732\",\"_type\":\"span\",\"marks\":[],\"text\":\" or reach out to your Braze Customer Success Manager (CSM) to get the ball rolling.\"}],\"markDefs\":[{\"_key\":\"697fee344f94\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/movable_ink\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5d091872991a62fca4a6223f703e7a958936fe8c-1400x700.png\",\"publishedDate\":\"2020-03-24T10:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5d091872991a62fca4a6223f703e7a958936fe8c-1400x700-png\",\"_type\":\"reference\"}},\"pageDescription\":\"In order to meet the needs of consumers today, brands need the data, technology, and strategy to serve up highly personalized experiences to their customers in the moment. To make it easier for brands to leverage advanced personalization to their cross-channel messaging, Braze is pleased to announce a new partnership with leading visual platform experience provider Movable Ink.\",\"pageTitle\":\"Personalize Cross-Channel Visuals in the Moment With Braze and Movable Ink\",\"slug\":{\"current\":\"braze-and-movable-ink\"}},\"title\":\"Personalize Cross-Channel Visuals in the Moment With Braze and Movable Ink\"},{\"_id\":\"imported-craft-684834\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"15d60d035550\",\"_type\":\"block\",\"children\":[{\"_key\":\"15d60d0355500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peacock is NBCUniversal’s premium streaming service providing audiences a singular, unmatched content destination. As one of the most complete streaming products on the market, Peacock offers exclusive breakout original series; more than 5,000 hours of live sports; hit movies right after theaters from Universal Pictures, Focus Features, DreamWorks Animation and Illumination; next-day access to all new shows from NBC and Bravo; fan-favorite library content; daily live news; as well as live channels from brands including Hallmark and WWE. The platform delivers for its audiences with innovative technology, creative partnerships, and entertainment that is truly entertaining.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"170a77d777ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"170a77d777ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a direct-to-consumer (DTC) streaming service, engaging and retaining subscribers is incredibly important for the Peacock team. 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Braze helps to activate the Peacock marketing team’s creativity, allowing them to test and optimize everything from messaging cadence, creative, audience targeting, content choice, and much more. After starting with 100 email campaigns per year and a handful of automated triggered messaging flows centered on onboarding and winbacks, Braze has enabled Peacock to grow their customer engagement program to produce over 400 manual campaigns each year and automate over 70 triggers per day to engage customers in every phase of their lifecycle.\"}],\"markDefs\":[{\"_key\":\"c7ee18098e5a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"bc5deab6f03d\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc5deab6f03d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Crafting a Winning Milestone Email Campaign That Maximizes Retention\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ddb427a96518\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddb427a965180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peacock makes a point of keeping their subscribers engaged by leveraging personalized recommendations for their high-quality content that are delivered across channels in real time. 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Whether they were looking to reach a fan of Bravo, WWE, or Hallmark, Peacock’s year-end campaign needed to showcase each fandom in a way that could grow brand affinity and lead to long-term retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97504e50846f\",\"_type\":\"block\",\"children\":[{\"_key\":\"97504e50846f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By using Braze in concert with mParticle and Braze Alloys technology partner \"},{\"_key\":\"97504e50846f1\",\"_type\":\"span\",\"marks\":[\"8b10a6f096cf\"],\"text\":\"Movable Ink\"},{\"_key\":\"97504e50846f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", Peacock was able to create a year-in-review email campaign that celebrated user engagement in fun, personalized ways. 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At Peacock, the marketing team started planning for this special cross-channel customer journey six months before it actually launched.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4e6691a77e63\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e6691a77e630\",\"_type\":\"span\",\"marks\":[],\"text\":\"First, they reviewed their high-level business goals and used them to define the campaign KPIs. Their top goal? Maintain subscribers and encourage them to come back and stream more of the content they love. 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Accordingly, Peacock was careful not to alienate subscribers by digging too deep into the nuances of their viewing habits and avoided including information about the times that they were most or least likely to view content.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31313088367b\",\"_type\":\"block\",\"children\":[{\"_key\":\"31313088367b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Next, the team identified three defining account markers to guide their campaign’s targeting. 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Next, they leveraged mParticle to manage the data associated with the program, allowing information to move in and out of Braze as needed. They also used Movable Ink to add content personalization and interactive elements within the emails, providing Peacock with the ability to determine what content to show to which recipients—something that was perfect for highlighting the user behaviors spelled out in each message. Movable Ink allowed Peacock to seamlessly query an API (built for them by consultancy \"},{\"_key\":\"5daa6cab6e2f1\",\"_type\":\"span\",\"marks\":[\"9c2dc32ee295\"],\"text\":\"Pickaxe\"},{\"_key\":\"5daa6cab6e2f2\",\"_type\":\"span\",\"marks\":[],\"text\":\") that looped in relevant content from mParticle to power all four of the email’s modules.\"}],\"markDefs\":[{\"_key\":\"9c2dc32ee295\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-689779\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"oMD270Yy\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-7da449549d2b52e93ed1d5d1291e31669b66fa61-2400x600-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"7f87eb634512\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f87eb6345120\",\"_type\":\"span\",\"marks\":[],\"text\":\"Peacock used \"},{\"_key\":\"7f87eb6345121\",\"_type\":\"span\",\"marks\":[\"6544d31f9d6d\"],\"text\":\"Liquid\"},{\"_key\":\"7f87eb6345122\",\"_type\":\"span\",\"marks\":[],\"text\":\" personalization to populate a dynamic GIF based on each subscriber’s most streamed month in the corresponding module. After setting up the four email templates (one for each target audience), the data was ready for QA four days before deployment. As part of this process, Peacock sent live tests to internal users at the company in order to confirm that the correct creative was populating for each corresponding behavior.\"}],\"markDefs\":[{\"_key\":\"6544d31f9d6d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-182695\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"KSQK1vxP\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-920050416385809941d013897e6054cbb9fe74d2-2400x2900-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"b3c1ad5b7345\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3c1ad5b73450\",\"_type\":\"span\",\"marks\":[],\"text\":\"On launch day, Peacock scheduled the Personalized Premium version of the campaign to be delivered to only the first 100,000 users. They made that call so their technical teams could verify everything was running smoothly. Once that was confirmed, the team sent the email to the remaining members of the audience and staggered the send times throughout the day in connection with the remaining three campaigns/audiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"z8Z8ve00DXB3cr5R2yFo5\",\"_ref\":\"imported-craft-testimonial-from-doc-684834-block-7\",\"_type\":\"testimonialReference\"},{\"_key\":\"fba868b6b011\",\"_type\":\"block\",\"children\":[{\"_key\":\"fba868b6b0110\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Using A/B Tests to Prove Campaign Impact on Peacock’s Fans in Real Time\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3d00eb632359\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d00eb6323590\",\"_type\":\"span\",\"marks\":[],\"text\":\"To assess the impact of the campaign, Peacock compared users who opened the email campaign against control group members who hadn’t received the campaign and found that recipients had a 20% lower churn rate over 30 days, 6% free-to-paid upgrade rates, and experienced a two-point lift in return rate when it came to returning to the service to view content. The upshot? Peacock found that the year-in-review email format was just as effective for entertainment streaming services as it was for their musical counterparts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"646e59408d71\",\"_type\":\"block\",\"children\":[{\"_key\":\"646e59408d710\",\"_type\":\"span\",\"marks\":[],\"text\":\"On the whole, the ongoing partnership between Peacock and Braze has grown in scale and execution with no signs of slowing down. The brand continues to excel at delivering relevant messaging to each subscriber, giving them clear, compelling reasons to keep engaging with the service’s compelling content library.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41067a52023b\",\"_type\":\"block\",\"children\":[{\"_key\":\"41067a52023b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"362640a0b0a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"362640a0b0a40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make every milestone count.\"},{\"_key\":\"362640a0b0a41\",\"_type\":\"span\",\"marks\":[],\"text\":\" It’s meaningful when a customer puts their confidence in your business—so don’t be afraid to make those marquee moments extra special. 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