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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/resources">Resources</a><span class="text-white text-md">/</span><a aria-label="Link to webinars and events" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/resources/webinars-and-events">Webinars & Events</a><span class="text-white text-md">/</span><a aria-label="Link to lifecycle marketing in a first party world" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/resources/webinars-and-events/lifecycle-marketing-in-a-first-party-world">Lifecycle Marketing ...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https://www.braze.com/resources"},{"@type":"ListItem","position":2,"name":"Webinars & Events","item":"https://www.braze.com/resources/webinars-and-events"},{"@type":"ListItem","position":3,"name":"Lifecycle Marketing ...","item":"https://www.braze.com/resources/webinars-and-events/lifecycle-marketing-in-a-first-party-world"}]}</script><div class="mt-8 flex flex-col items-center justify-center gap-8 sm:mt-12 lg:flex-row lg:items-start lg:justify-between lg:pb-16"><div class="flex flex-col gap-8 max-w-[592px]"><div class="flex flex-col gap-8"><p class="flex gap-3 text-xs font-extrabold text-white"><span>WEBINAR</span></p><h1 class="text-display-md font-bold text-white">Lifecycle Marketing in a First-Party World</h1></div><div class=""><div class="lg:min-w-[500px] mb-8"><div class="grid w-full gap-6 rounded-xl md:grid-cols-2 md:flex-row"><div class="w-full"><div class="flex items-start gap-3"><span class="block size-[88px] shrink-0 grow-0 overflow-hidden rounded bg-gray-400"><img alt="" loading="lazy" width="88" height="88" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f3baeab098b297678780c068dd9e87804a68715-326x326.jpg&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f3baeab098b297678780c068dd9e87804a68715-326x326.jpg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4f3baeab098b297678780c068dd9e87804a68715-326x326.jpg&w=256&q=75"/></span><div class="flex flex-col items-start"><h6 class="text-md font-semibold sm:text-lg text-white">Magith Noohukhan</h6><span class="text-xs text-white">Product Evangelist, Braze</span></div></div></div><div class="w-full"><div class="flex items-start gap-3"><span class="block size-[88px] shrink-0 grow-0 overflow-hidden rounded bg-gray-400"><img alt="" loading="lazy" width="88" height="88" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcd271796864d949234d0fc005cab7b7c137c5fec-400x400.jpg&w=96&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcd271796864d949234d0fc005cab7b7c137c5fec-400x400.jpg&w=256&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcd271796864d949234d0fc005cab7b7c137c5fec-400x400.jpg&w=256&q=75"/></span><div class="flex flex-col items-start"><h6 class="text-md font-semibold sm:text-lg text-white">Jackie Rivera</h6><span class="text-xs text-white">Strategist, CRM and Email</span></div></div></div></div></div><div class="flex flex-col gap-6 max-w-xl text-white"><p>In this new era of privacy, marketers may find it more challenging to drive conversions. But, did you know there’s a solution that can increase customer loyalty?</p><p>Register for the webinar to hear experts from Braze and Tinuiti share how to build a first-party data structure, so you can leverage better customer profiles to drive stronger business outcomes.</p><p>Attend and learn how to:</p><ul><li class="mb-2 ml-10 list-disc">Create websites and emails that encourage users to take specific actions to build your first-party data</li><li class="mb-2 ml-10 list-disc">Leverage customer profiles for better personalization and targeting</li><li class="mb-2 ml-10 list-disc">Utilize customer data in your lifecycle marketing strategy to increase customer loyalty</li><li class="mb-2 ml-10 list-disc">Use winning tactics to bolster your customer data infrastructure and drive conversions</li></ul></div></div></div><div id="gated-resource-form-panel" data-testid="contact-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white max-w-[480px]"><span class="hidden" 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc525e57f26eeec18b6a8a4405bc5c012f72c486e-1920x1080.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Webinar</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">AI Masterclass for Marketers</h3><span class="text-sm text-gray-500 font-extrabold">April 01, 2026</span></div></a></li><li class="row-start-2 row-span-3"><a class="block overflow-hidden rounded-xl bg-gray-50 dark:bg-white text-gray-900 hover:text-primary-700 shadow-xl dark:shadow-none hover:shadow-2xl h-full" href="/resources/webinars-and-events/2026-customer-engagement-review"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:h-[216px]"><img alt="" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8794cc200df083b838588f908a231d442bab723f-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8794cc200df083b838588f908a231d442bab723f-2400x1350.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8794cc200df083b838588f908a231d442bab723f-2400x1350.png&w=828&q=75"/></div><div class="flex w-full grow flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Webinar</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">The Global Customer Engagement Review 2026</h3><span class="text-sm text-gray-500 font-extrabold">March 25, 2026</span></div></a></li><li 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flex-col gap-5 px-5 py-6 sm:px-6 sm:py-8"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">Webinar</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold">Braze APAC On-demand Podcast - Women in Tech: Building Scalable Growth Systems in an AI-Driven World</h3><span class="text-sm text-gray-500 font-extrabold">March 07, 2026</span></div></a></li></ul></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" 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