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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Tealium" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd95c7f653896af79d9e6827e64175d42a7085f16-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd95c7f653896af79d9e6827e64175d42a7085f16-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd95c7f653896af79d9e6827e64175d42a7085f16-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Tealium</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Customer+Data+Platforms+%28CDPs%29">Customer Data Platforms (CDPs)</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_analytics/customer_data_platform/tealium/tealium#tealium">View Documentation</a><a href="https://tealium.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 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style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F99afb7e79f57c1bce592ce330d1f62e1410f9b94-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F99afb7e79f57c1bce592ce330d1f62e1410f9b94-1500x1500.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F99afb7e79f57c1bce592ce330d1f62e1410f9b94-1500x1500.png&w=640&q=75"/><div class="flex flex-col gap-3 px-4 py-6"><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Featured Content</span><div class="text-xl font-bold">How Tealium + Braze Drive Personalized Cross-Channel Experiences for Top Brands</div></div></a></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Tealium?</h3><div class="flex flex-col gap-6"><p>Spanning web, mobile, offline and IoT devices, Tealium connects customer data to help brands connect with their customers. Tealium’s turnkey integration ecosystem supports over 1,200 client-side and server-side vendors and technologies, empowering brands to create a unified customer data infrastructure in real time.</p><p><a href="https://cdn.sanity.io/files/b7pblshe/marketing-prod/94e736b0103851e4a841c521dd2b9581b1ae996f.pdf" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Read more about the partner here</a></p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_gzo0t2aq3d videoFoam=true size-full relative"></div></div></div></div></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Together, Braze and Tealium empower brands to deeply understand and act on customer behaviors across touchpoints, platforms, and devices. By establishing a seamless flow of customer data via our bi-directional integration, or our real-time data-streaming export called Currents, brands create a robust feedback loop to deliver highly personalized experiences and act on them in real-time.<br/></p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white 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/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcaf4d0ea7f666c3c71dbf35d6d3527d9b6461758-2400x1256.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcaf4d0ea7f666c3c71dbf35d6d3527d9b6461758-2400x1256.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing New Pre-Built Data Integrations, Automated Identity Resolution, and Enhanced Reporting Capabilities</h4><span class="text-sm font-bold text-gray-500">September 24, 2024</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing the Braze Data Platform" href="/resources/articles/braze-data-platform-announcement"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing the Braze Data Platform" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3d4506b761da20bcec3f4f7a368a702bf6f98808-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing the Braze Data Platform</h4><span class="text-sm font-bold text-gray-500">July 11, 2024</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="A Complete Guide to Data Automation for Marketers" href="/resources/articles/a-complete-guide-to-data-automation-for-marketers"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="A Complete Guide to Data Automation for Marketers" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe2a892a1047191e1dfb8e39893df15922fbd3b6-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe2a892a1047191e1dfb8e39893df15922fbd3b6-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe2a892a1047191e1dfb8e39893df15922fbd3b6-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">18<!-- --> min read</span></div><h4 class="text-display-xs font-bold">A Complete Guide to Data Automation for Marketers</h4><span class="text-sm font-bold text-gray-500">July 18, 2024</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Braze Launches ISV Technology Partnerships Program" href="/resources/articles/braze-announces-isv-program"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Launches ISV Technology Partnerships Program" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Braze Launches ISV Technology Partnerships Program</h4><span class="text-sm font-bold text-gray-500">June 29, 2021</span></div></div></a></div></div><div data-index="9" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="REA Group Ushers in a New Era of Customer Engagement With Braze" href="/customers/rea-group-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="REA Group Ushers in a New Era of Customer Engagement With Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F548a074f8b0b0406d61fc18cefdc0ab8e3db1fff-1200x1200.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F548a074f8b0b0406d61fc18cefdc0ab8e3db1fff-1200x1200.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F548a074f8b0b0406d61fc18cefdc0ab8e3db1fff-1200x1200.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">REA Group Ushers in a New Era of Customer Engagement With Braze</h4><span class="text-sm font-bold text-gray-500">October 11, 2021</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Overview</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex 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New automation tools help marketers be more precise and personal. “Tailored to the masses” is no longer an oxymoron. Today, it’s reality.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5049c9cf7e69\",\"_type\":\"block\",\"children\":[{\"_key\":\"5049c9cf7e690\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of burning out your data analysts, you can now automate the stream, analysis, and action of real-time data—from multiple sources. This empowers your brand to send thoughtful, timely, personal messages that hit home. These are data-backed messages, designed to build better, lasting relationships with customers. Over time, this fuels more revenue for your business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c2315a18d01\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c2315a18d010\",\"_type\":\"span\",\"marks\":[],\"text\":\"But, despite the revolutionary advent of data automation, many still struggle to harness its full potential. The sheer volume of data that brands are handling today can make it challenging to deliver memorable, tailored experiences to their customers. Sometimes that's due to technical barriers such as data silos, batch processing, and lack of expertise that hinder access to the data marketers need; sometimes it's the disorganized and disjointed way the data is structured that causes issues. However, we’ve got your back! Study this guide, and you’ll be an expert before you know it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"EnACI9HIk3isfGqFYutFn\",\"_type\":\"anchor\",\"anchorId\":\"what-is-data-automation\"},{\"_key\":\"d7c942aadabf\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7c942aadabf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s Data Automation?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"94d2e097b94e\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d2e097b94e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation streamlines the unification, activation, and distribution of information, enabling you to “do more with less.” Instead of relying on manual methods, intelligent tools, including AI-powered algorithms, allow cross-functional teams to complete data tasks faster than ever.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52d9ab207ef8\",\"_type\":\"block\",\"children\":[{\"_key\":\"52d9ab207ef80\",\"_type\":\"span\",\"marks\":[],\"text\":\"These advanced tools can automate decision-making based on the available information. By leveraging automation for these processes, businesses can increase speed and accuracy, ultimately accelerating growth. But automation isn’t just faster; it’s also smarter, helping you spot trends and predict behavior in the blink of an eye.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"Ao3eSGcoyhbSFnsKXQxdA\",\"_type\":\"anchor\",\"anchorId\":\"How-does-Data-Automation-Work\"},{\"_key\":\"a61d2905c1e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a61d2905c1e20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Does Data Automation Work?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ede910403189\",\"_type\":\"block\",\"children\":[{\"_key\":\"ede9104031890\",\"_type\":\"span\",\"marks\":[],\"text\":\"If that summary piqued your interest—or you want to impress your data engineers—continue reading. The following is an overview of how data automation works within the \"},{\"_key\":\"ede9104031891\",\"_type\":\"span\",\"marks\":[\"0bbb924611bf\"],\"text\":\"Braze\"},{\"_key\":\"ede9104031892\",\"_type\":\"span\",\"marks\":[],\"text\":\" platform as an example.\"}],\"markDefs\":[{\"_key\":\"0bbb924611bf\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26964\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"5f8284d4156d\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f8284d4156d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cloud Data Ingestion (CDI)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"06dc577eb0b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"06dc577eb0b60\",\"_type\":\"span\",\"marks\":[\"74b286382fc8\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"06dc577eb0b61\",\"_type\":\"span\",\"marks\":[],\"text\":\" allows you to seamlessly sync data from your data warehouse to Braze in order to create market segments for targeting and personalization at scale. With just a few clicks, Braze connects to your data warehouse, ensuring you have access to the most up to date data to update user profiles. This gives you the fuel to create more relevant, effective customer experiences.\"}],\"markDefs\":[{\"_key\":\"74b286382fc8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375817\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"vILin7EM\",\"_type\":\"richImage\",\"alt\":\"an image showing a customer profile and how data flows to it\",\"asset\":{\"_ref\":\"image-363ea430706fee7a32a3231d7e6fcf4086e93999-2400x1332-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"ab38935d7851\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab38935d78510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, you can now activate data from your data warehouse, without moving it to Braze with \"},{\"_key\":\"ab38935d78511\",\"_type\":\"span\",\"marks\":[\"0ebb1ca64c8d\"],\"text\":\"CDI Segments\"},{\"_key\":\"ab38935d78512\",\"_type\":\"span\",\"marks\":[],\"text\":\". This feature gives you zero-copy access to your data warehouse to create new segments, and build and tailor new audiences within Braze—supporting a more streamlined, efficient use of data to power targeted messaging and responsive experiences.\"}],\"markDefs\":[{\"_key\":\"0ebb1ca64c8d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-1005265\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c4eab37bf6fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4eab37bf6fa0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Software Development Kits (SDKs)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2a763de9544f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a763de9544f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"SDKs enable detailed data collection of user attributes, behaviors, and engagement scores. Once they’re embedded on your website and/or app, SDKs collect nuanced session data in real time. Ultimately, this helps you create automated, in-the-moment messaging journeys at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93b0eb81bd59\",\"_type\":\"block\",\"children\":[{\"_key\":\"93b0eb81bd590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Application Programming Interfaces (APIs)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b9298055a423\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9298055a4230\",\"_type\":\"span\",\"marks\":[],\"text\":\"APIs exist within SDKs. APIs help you collect data across multiple systems, like loyalty databases, social media channels, or internal sources. At Braze, our APIs accept data from (almost) anywhere, as long as they’re properly formatted for transmission. To avoid integration roadblocks, Braze also integrates a range of partners to supercharge your company’s tech stack. These include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"86b326693feb\",\"_type\":\"block\",\"children\":[{\"_key\":\"86b326693feb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Data Platforms\"},{\"_key\":\"86b326693feb1\",\"_type\":\"span\",\"marks\":[],\"text\":\": To improve data access, agility, and ease of use\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97115d735153\",\"_type\":\"block\",\"children\":[{\"_key\":\"97115d7351530\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Analytics Solutions\"},{\"_key\":\"97115d7351531\",\"_type\":\"span\",\"marks\":[],\"text\":\": To dive deeper into cross-channel customer data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f66a8fe45a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f66a8fe45a90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reverse ELT Solutions\"},{\"_key\":\"6f66a8fe45a91\",\"_type\":\"span\",\"marks\":[],\"text\":\": To create live data syncs between data warehouses and Braze\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"KA7JeMbY\",\"_type\":\"richImage\",\"alt\":\"Need more? Click \u003ca href=\\\"{entry:144559@1:url||https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze}\\\"\u003e\u003cspan\u003ehere\u003c/span\u003e\u003c/a\u003e to learn all about how Braze ingests customer data.\",\"asset\":{\"_ref\":\"image-9c4d38f57c778814ef8826f113a07e7327064667-2400x720-png\",\"_type\":\"reference\"},\"caption\":\"Need more? Click \u003ca href=\\\"{entry:144559@1:url||https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze}\\\"\u003e\u003cspan\u003ehere\u003c/span\u003e\u003c/a\u003e to learn all about how Braze ingests customer data.\"},{\"_key\":\"a5447f74e290\",\"_type\":\"anchor\",\"anchorId\":\"important-data-automation-terms\"},{\"_key\":\"437523b73807\",\"_type\":\"block\",\"children\":[{\"_key\":\"437523b738070\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Important Data Automation Terms\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a1399871f9c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1399871f9c60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Extract, Transform, Load (ETL)\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"eb41d3628f08\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb41d3628f080\",\"_type\":\"span\",\"marks\":[],\"text\":\"ETL is the process of grabbing data from multiple sources, transforming it, and then loading it into a new system for unification, better access, and ease of use.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d4502fea3f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d4502fea3f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Depending on your needs, this process can also happen in a different order: Extracting, Loading, and Transforming (ELT). Regardless of approach, this is all about merging data from disparate sources to create a single source of truth (SSoT).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"897decac5576\",\"_type\":\"block\",\"children\":[{\"_key\":\"897decac55760\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, you might use ETL to combine data from websites, apps, email campaigns, SMS, and social media. Then, to use that comprehensive data grouping to build holistic, real-time profiles to create timely, targeted customer interactions. And finally, to analyze customer habits, across channels, before reshaping a creative strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"565bf5b1bcdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"565bf5b1bcdf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Batch Data vs Live Streaming Data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"454c00e30e9a\",\"_type\":\"block\",\"children\":[{\"_key\":\"454c00e30e9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Batch data is like a timetabled bus service. Streaming data is more like an on-demand ride-hailing app. One is predictable, but slow. The other is immediate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0719107eb764\",\"_type\":\"block\",\"children\":[{\"_key\":\"0719107eb7640\",\"_type\":\"span\",\"marks\":[],\"text\":\"Batch data comes in batches. E.G. at the end of each day. But live streaming data is delivered continuously, in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7c08d8c91c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7c08d8c91c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Batch data is fine for tasks that don’t require immediate action, like generating end-of-year reports. The problem is, that data is often outdated and too late for tasks that require real-time responses from brands (E.G., sending customers abandoned cart emails).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfe86dc15bfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe86dc15bfc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For prompt and profitable intervention, live streaming data is essential. If there’s a 24+ hour lag in data reception, you’re waiting for insights while your customer’s exploring alternatives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83OZm62R-5vBB2xnFdwNE\",\"_type\":\"anchor\",\"anchorId\":\"data-automation-evolution\"},{\"_key\":\"7398b38310ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"7398b38310ab0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Evolution of Data Automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5915ce295717\",\"_type\":\"block\",\"children\":[{\"_key\":\"5915ce2957170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation gained traction in the ‘90s when enterprise platforms became more common. This brought the potential of using centralized data to automate processes and workflows across organizations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c24e5828768c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c24e5828768c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At first, aspirations were limited. Brands automated simple tasks, like data entry and processing. But, as the internet evolved and technology advanced, brands started collecting real-time data on a larger scale. This trend spawned tons of data automation and analysis tools; tools that didn’t just process data, but leveraged it to make better predictions and smarter decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"277ff66743ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"277ff66743ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nowadays, automating your data is table stakes. All successful businesses use it to speed up processes, improve accuracy, and facilitate fast, data-based decision-making. And, with rapid advances in AI, the benefits of automating data continue to grow exponentially.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"985318e6ee1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"985318e6ee1c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, our AI-powered predictive suite, \"},{\"_key\":\"c43ea6e45d9b\",\"_type\":\"span\",\"marks\":[\"ab4e49f5175c\"],\"text\":\"BrazeAI™\"},{\"_key\":\"1bd6d3098d10\",\"_type\":\"span\",\"marks\":[],\"text\":\", helps marketers use data automation to create engaging experiences on individualized levels. 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Learn how to build stronger customer relationships and unlock lifetime loyalty with \"},{\"_key\":\"ebd7c750b7451\",\"_type\":\"span\",\"marks\":[\"d363cb072e6a\"],\"text\":\"data activation and automation\"},{\"_key\":\"ebd7c750b7452\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d363cb072e6a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-865562\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"wuCnM3MTtbsObcXOY-YYo\",\"_type\":\"anchor\",\"anchorId\":\"data-automation-for-marketing\"},{\"_key\":\"e57d990be92a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e57d990be92a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Automation for Marketing and Customer Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"caba8bc96398\",\"_type\":\"block\",\"children\":[{\"_key\":\"caba8bc963980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation is increasingly integral to marketing. The rise of mobile and the growth of modern cloud platforms have opened up major opportunities for marketers to deliver highly relevant, personalized experiences at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d798d9bac4f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d798d9bac4f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The challenge?\"},{\"_key\":\"d798d9bac4f61\",\"_type\":\"span\",\"marks\":[],\"text\":\" With so much data held in so many different places, brands often struggle to get a hold of the information they need in order to take effective action and build stronger customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc7f3b4cc981\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc7f3b4cc9810\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The opportunity?\"},{\"_key\":\"bc7f3b4cc9811\",\"_type\":\"span\",\"marks\":[],\"text\":\" Brands can leverage tools that enable them to send the right message on the right channel at the right time and at scale, within the budget and resources available to them.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f53567e52d07\",\"_type\":\"block\",\"children\":[{\"_key\":\"f53567e52d070\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Eight Examples of Data Automation in Marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b539666c3229\",\"_type\":\"block\",\"children\":[{\"_key\":\"b539666c32290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Automated Marketing Campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a18eb23f178d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a18eb23f178d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use automation tools to send targeted email campaigns based on segments, behaviors, and preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a11c45dc44ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"a11c45dc44ef0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Dynamic Content Personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"df762c20f472\",\"_type\":\"block\",\"children\":[{\"_key\":\"df762c20f4720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tailor web content, product recommendations, and advertisements at scale — without lifting a finger.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd42c59a209f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd42c59a209f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Customer Journey Mapping\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"500cc6b79668\",\"_type\":\"block\",\"children\":[{\"_key\":\"500cc6b796680\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identify pain points and determine solutions by auto-mapping and analyzing customer journeys across touchpoints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e29207fe4af5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e29207fe4af50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Lead Scoring and Nurturing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7200ff848295\",\"_type\":\"block\",\"children\":[{\"_key\":\"7200ff8482950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate lead scoring models to prioritize leads; nurture them with content they can’t resist.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85b09bca407b\",\"_type\":\"block\",\"children\":[{\"_key\":\"85b09bca407b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Predictive Analytics\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"356155b1ca95\",\"_type\":\"block\",\"children\":[{\"_key\":\"356155b1ca950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate analytics to predict customer behavior and deliver personalized items and offers in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6ef1bbc33df\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ef1bbc33df0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Automated Loyalty Programs\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"33a1ebab9d88\",\"_type\":\"block\",\"children\":[{\"_key\":\"33a1ebab9d880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use automation tools to track customer purchases, manage loyalty programs, and reward customers with incentives that vary and appeal on individual levels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96ffaf0f0024\",\"_type\":\"block\",\"children\":[{\"_key\":\"96ffaf0f00240\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"7. Cross-Channel Engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f5ead5164f62\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5ead5164f620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate data integration from various channels and touchpoints to create more cohesive marketing campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6911313238a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6911313238a30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"8. Chatbots and Virtual Assistants\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e7e5f3f1fa71\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7e5f3f1fa710\",\"_type\":\"span\",\"marks\":[],\"text\":\"Launch chatbots and virtual assistants to automate customer support, answer common inquiries, and facilitate seamless interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"XfXnd3lquqHHxI4TX99Il\",\"_type\":\"anchor\",\"anchorId\":\"digital-data-automation\"},{\"_key\":\"1e1e8ae80177\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e1e8ae801770\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Automation in a Digital World\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e0b9f6b8648c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0b9f6b8648c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation multiplies potential without adding resources. It also improves customer experiences by delivering the messages and ads they want to see. If that wasn’t enough, it can also help brands do the following:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6236f19db5af\",\"_type\":\"block\",\"children\":[{\"_key\":\"6236f19db5af0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Meet Customer Expectations\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e114fc8c5845\",\"_type\":\"block\",\"children\":[{\"_key\":\"e114fc8c58450\",\"_type\":\"span\",\"marks\":[],\"text\":\"The general customer expectations are growing. They’ve seen brands deliver seamless customer service and experiences, and now they want the same from your brand. This makes sense since, over time, the baseline for customer satisfaction is always on the rise. Brands that fail to keep up fail to keep customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9040ba942f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"9040ba942f480\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Increase Operational Efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d1ad5768fef8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1ad5768fef80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation improves workplace efficiency through streamlined, low-touch workflows. These automated workflows free up employees for more creative, strategic work. This means you and your team have time to do more — and do it better.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9fb0ea731f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9fb0ea731f30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Seize Opportunities in Real Time\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c9960f7c98ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9960f7c98ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation lets you access and analyze data in real time. This means instant feedback on ad campaigns, which allows you to edit those campaigns—fast. Even better? With new tools, you can automate workflows that help you respond to customer behavior in the moment. Do so by initiating triggers that prompt personal, contextually relevant interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb812a0bd6d5\",\"_type\":\"anchor\",\"anchorId\":\"email-marketing-data-automation\"},{\"_key\":\"dc9ef7fc21e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc9ef7fc21e50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Email Marketing with Data Automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"88cbd0bf0933\",\"_type\":\"block\",\"children\":[{\"_key\":\"88cbd0bf09330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage data automation to avoid slow and manual processes that cost you time, money, and effort when building email campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"346d26469fbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"346d26469fbe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Benefits include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84b304bfe50e\",\"_type\":\"block\",\"children\":[{\"_key\":\"84b304bfe50e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segmentation\"},{\"_key\":\"84b304bfe50e1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Segment email lists based on user behaviors, preferences, and demographics\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f0c3d551bfa\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f0c3d551bfa0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization\"},{\"_key\":\"6f0c3d551bfa1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Deliver personalized content, down to the individual, in real time\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3dbaa53ad357\",\"_type\":\"block\",\"children\":[{\"_key\":\"3dbaa53ad3570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Timing\"},{\"_key\":\"3dbaa53ad3571\",\"_type\":\"span\",\"marks\":[],\"text\":\": Determine optimal email timing for recipients based on individual habits and patterns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3367718b156\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3367718b1560\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tracking\"},{\"_key\":\"c3367718b1561\",\"_type\":\"span\",\"marks\":[],\"text\":\": Track user engagement metrics and watch the system adjust in real time\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"99714d5bedbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"99714d5bedbd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Efficiency\"},{\"_key\":\"99714d5bedbd1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Streamline email processes and save time and money by automating repetitive tasks\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d78836c17d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d78836c17d90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Efficacy\"},{\"_key\":\"0d78836c17d91\",\"_type\":\"span\",\"marks\":[],\"text\":\": Achieve better, longer engagement through deep relevance and timing optimization\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e27f4dfd2a51\",\"_type\":\"anchor\",\"anchorId\":\"getting-started-data-automation-marketing\"},{\"_key\":\"da67746ed6d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"da67746ed6d20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Getting Started with Data Automation for Marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"528b0be84bbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"528b0be84bbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Although these processes are, ultimately, automatic, they’re still at the mercy of human creativity, design, and planning. It’s not as simple as “let’s automate our data.” You’ll need extensive prep before you even start. And, once you’re up and running, you’ll need to test, refine, optimize, and repeat for the best results. Until then, here are four general steps to get started:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c666141aef97\",\"_type\":\"block\",\"children\":[{\"_key\":\"c666141aef970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Define Your Goals\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9ecdf1a6b155\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ecdf1a6b1550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with strategic objectives and work from there. For example, do you want data automation to increase conversions? Generate better revenue? Reduce customer acquisition costs? Increase operational efficiency? Whatever the case, you’ll need to align your data automation efforts with your business objectives. Need inspiration? Check out our \"},{\"_key\":\"9ecdf1a6b1551\",\"_type\":\"span\",\"marks\":[\"55c837566662\"],\"text\":\"data management and customer engagement report\"},{\"_key\":\"9ecdf1a6b1552\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"55c837566662\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-130034\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"96ea00a30163\",\"_type\":\"block\",\"children\":[{\"_key\":\"96ea00a301630\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Identify Your Sources\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0b1575d244ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b1575d244ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now, assess what data sources are available. Most marketers have some or all of the following:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d493fdba7912\",\"_type\":\"block\",\"children\":[{\"_key\":\"d493fdba79120\",\"_type\":\"span\",\"marks\":[],\"text\":\"CRM systems\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50d85bb083e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"50d85bb083e50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Website analytics\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42348bd126a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"42348bd126a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"App analytics\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"841477863ac6\",\"_type\":\"block\",\"children\":[{\"_key\":\"841477863ac60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Transaction data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cfe668be8f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cfe668be8f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Third-party data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8fb719d1e3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8fb719d1e3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Social media platforms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b4029bd59f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b4029bd59f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email marketing platforms\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21388b21f03c\",\"_type\":\"block\",\"children\":[{\"_key\":\"21388b21f03c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer surveys and feedback\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"751e4507b53c\",\"_type\":\"block\",\"children\":[{\"_key\":\"751e4507b53c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer service interaction logs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64e222a82f38\",\"_type\":\"block\",\"children\":[{\"_key\":\"64e222a82f380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Review Your Tech Stack\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"472cfbe30966\",\"_type\":\"block\",\"children\":[{\"_key\":\"472cfbe309660\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data automation requires the right technology. Consider the following:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96337401036e\",\"_type\":\"block\",\"children\":[{\"_key\":\"96337401036e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer data platform\"},{\"_key\":\"96337401036e1\",\"_type\":\"span\",\"marks\":[],\"text\":\": A centralized system that collects and manages customer data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5f49d323407\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5f49d3234070\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Analytics tools\"},{\"_key\":\"e5f49d3234071\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tools for data visualization, trend spotting, and reporting\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"694f60c22a4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"694f60c22a4f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer engagement platform\"},{\"_key\":\"694f60c22a4f1\",\"_type\":\"span\",\"marks\":[],\"text\":\": A platform that orchestrates and automates personalized messaging across channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0c56defc90f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0c56defc90f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Pick Your Team\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d9ed71eb9803\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9ed71eb98030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Organize the following team members to help install data automation processes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e77b7c0884b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e77b7c0884b20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engineers\"},{\"_key\":\"e77b7c0884b21\",\"_type\":\"span\",\"marks\":[],\"text\":\": To configure and implement automation tools\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8eb917a968ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eb917a968ea0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data analysts\"},{\"_key\":\"8eb917a968ea1\",\"_type\":\"span\",\"marks\":[],\"text\":\": To analyze and interpret data and draw conclusions\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c36d8cb68a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c36d8cb68a20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing professionals\"},{\"_key\":\"0c36d8cb68a21\",\"_type\":\"span\",\"marks\":[],\"text\":\": To develop creative strategies and launch campaigns\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39907bda5db0\",\"_type\":\"block\",\"children\":[{\"_key\":\"39907bda5db00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Need more? Read everything there is to know about \"},{\"_key\":\"39907bda5db01\",\"_type\":\"span\",\"marks\":[\"d14a4c723065\"],\"text\":\"activating customer data to unlock ROI\"},{\"_key\":\"39907bda5db02\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d14a4c723065\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-437199\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ZYwnS2lFoj-cRM56wODDS\",\"_type\":\"anchor\",\"anchorId\":\"customer-engagement-platforms-data-automation\"},{\"_key\":\"5edfd2e024bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5edfd2e024bc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Engagement Platforms Are Essential for Data Automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"53481623881e\",\"_type\":\"block\",\"children\":[{\"_key\":\"53481623881e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To make data automation easier, you need a Customer Engagement Platform (CEP). This platform is your hub for smart, data-fueled marketing strategies. CEPs help you collect, consolidate, and analyze customer data from multiple channels. With that data, you can gather actionable insights in real time. And finally, design and deliver cross-channel campaigns that perform like crazy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"472c2d16e72d\",\"_type\":\"block\",\"children\":[{\"_key\":\"472c2d16e72d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are seven key benefits of using a CEP:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11d0ef3991fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"11d0ef3991fe0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Data Integration\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d25a0cfe381f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d25a0cfe381f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement platforms combine data from multiple sources into one unified database. These sources include CRM systems, marketing tools, e-commerce platforms, social channels, and customer service logs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7420240a7481\",\"_type\":\"block\",\"children\":[{\"_key\":\"7420240a74810\",\"_type\":\"span\",\"marks\":[],\"text\":\"Even better? All this data is standardized, accessible, and actionable within your CEP—not spread out across multiple solutions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d2cf87380b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d2cf87380b60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Automated Data Capture\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"87cf13ec46d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"87cf13ec46d00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using tools like pixel tracking, social monitoring, and transactional data capture, engagement platforms capture and record interactions in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f12c512fdf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f12c512fdf10\",\"_type\":\"span\",\"marks\":[],\"text\":\"With automated data capture, you won’t lose any pieces of the puzzle. Instead, customer profiles are current and comprehensive, providing a holistic view of all brand interactions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3a6147ecfac\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3a6147ecfac0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Segmentation and Personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fa4cac0d31a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa4cac0d31a70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automatically group and split customers into highly specified segments for tailored messaging. With a good CEP, you can even personalize messages down to the individual, no matter how big your audience is.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27f24eae9896\",\"_type\":\"block\",\"children\":[{\"_key\":\"27f24eae98960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond personalization, your CEP can also automate product recommendations and channels to maximize engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd12d0d82ddd\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd12d0d82ddd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Automated Campaign Execution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fc8d9d3789d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc8d9d3789d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intuitive, no-code tools to build cross-channel messaging journeys. Then, automate executions based on real-time customer behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c854191ec11b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c854191ec11b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A good engagement platform helps marketers optimize campaigns to improve customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95509727cdf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"95509727cdf50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Behavioral Triggers and Workflows\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e2c6566f9f6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2c6566f9f6c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sets up automated workflows and trigger-based actions based on real-time customer behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1127b9ba6859\",\"_type\":\"block\",\"children\":[{\"_key\":\"1127b9ba68590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Drive users where you want them to go. E.G., send friendly pop-ups that discourage app exits. Or emails to re-engage those with abandoned carts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12be1588f3a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"12be1588f3a40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. Performance Tracking and Analytics\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c357efc779ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"c357efc779ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"All platforms have built-in analytics and reporting capabilities. These are used to track customer engagement efforts in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9067c6b2913d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9067c6b2913d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monitor key metrics, identify trends, and gain insights into what’s working and what isn’t. Then, make changes and re-launch your newly improved creative.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecb7e1479c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecb7e1479c380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"7. Experimentation and Optimization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bf163965bc2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf163965bc2f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A/B testing and result analysis are core components of CEPs. 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From there, you can automate A/B testing, which encourages experimentation and allows for time and channel optimization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0419a6cb4ef4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0419a6cb4ef40\",\"_type\":\"span\",\"marks\":[],\"text\":\"By automating tedious manual processes, marketers can now focus on more strategic, creative work.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/be2a892a1047191e1dfb8e39893df15922fbd3b6-1500x1500.png\",\"publishedDate\":\"2024-07-18T11:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-f366cd92bec85ff8e9b1ff45cb880c26288e777e-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"This guide dives deep into how data automation relates to marketing and customer engagement. 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