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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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P...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https://www.braze.com/resources"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.braze.com/resources/articles"},{"@type":"ListItem","position":3,"name":"Bringing New Solar P...","item":"https://www.braze.com/resources/articles/bringing-new-solar-plants-to-life-in-michigan"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">Bringing New Solar Plants to Life in Michigan</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Published on June 13, 2024</span><span>/</span><span>Last edited on June 13, 2024</span><span>/</span><span>4<!-- --> min read</span></p></div><div class="shrink-0 grow basis-0"><img alt="Bringing New Solar Plants to Life in 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bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Braze Social Impact Team</h6></div></div></div><div class="flex flex-col gap-6"><p>Braze is thrilled to announce our first Virtual Power Purchase Agreement (VPPA), a long-term financial contract between a buyer and a clean energy project. Through our commitment, we are helping fund the build of five solar facilities in Michigan, built by the developer Irradiant Partners. As part of this agreement, Braze has committed upfront to buying Energy Attribute Certificates (EACs) generated by these facilities over the next five years, which is the equivalent of 1,600 MWh of clean power per year. In addition, this upfront commitment helps the developer secure capital to build these facilities.</p><p>Guiding principles for our Social Impact work include focusing on actions that are material and scalable. We ground our sustainability programs in climate science. We measure our scope 1, 2 and 3 greenhouse gas emissions annually and are actively working to reduce our environmental footprint. This VPPA investment is an important step in our climate journey.</p><p><strong>What is the impact?</strong></p><p>Our multi-year commitment will avoid an estimated 3,800 mtCO2e (metric tons of carbon dioxide equivalent), equivalent to more than nine million car miles driven. The EACs generated from the VPPA investment will also support reductions of our scope 2 greenhouse gas emissions.</p><p>The solar plants will bring new clean energy on the grid, help support Michigan’s <a href="https://www.seia.org/sites/default/files/2024-03/Michigan.pdf" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">4,000+ solar jobs</a>, and benefit communities beyond Braze. We are particularly excited to see the impact that this project will have, given that Michigan’s electricity generation is <a href="https://www.michigan.gov/mpsc/consumer/electricity/data-price/fuel-mix-disclosure-data" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">~1% </a>solar, meaning that adding clean power can have an important decarbonization impact by displacing generation from an otherwise fossil-heavy grid. Globally, this type of investment is also crucial because estimates are that global renewable capacity <a href="https://www.iea.org/news/the-energy-world-is-set-to-change-significantly-by-2030-based-on-today-s-policy-settings-alone" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">must triple</a> to meet the 1.5C Paris-aligned goals.</p><p>VPPA’s are usually reserved for larger companies, but through Watershed we’re able to combine our purchasing power with <a href="https://block.xyz/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Block</a>, <a href="https://www.doordash.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">DoorDash</a>, <a href="https://mtch.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Match Group</a>, and <a href="https://unity.com/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">Unity</a>, and we are excited to help lead the way.</p><p><strong>VPPA 101</strong></p><p></p><p>A VPPA is a financial agreement between a purchaser and a renewable energy project. Traditionally, VPPAs require purchasers to make a bet on electricity prices by covering the difference between the price at which the project’s electricity is sold and a predetermined strike price. Under Braze’s simplified, ‘fixed price’ VPPA arrangement, Braze is committing to pay a fixed price for the EACs produced by the project for a certain duration of years without making a bet on electricity prices.</p><p></p><p>Knowing that there are guaranteed EAC buyers at a certain price in advance is critical for the developer of the project to obtain the financing required to construct the new clean energy initiative. Furthermore, the purchaser can credit the EACs generated towards greenhouse gas emissions reduction goals. Notably, the purchaser does not directly utilize the electricity produced; rather, they continue using their existing local power supply while paying the agreed EAC price to the developer.</p><p>Key climate benefits of a VPPA:</p><ul><li class="mb-2 ml-10 list-disc"><strong>Additionality</strong>: This project has high additionality, meaning that if Braze and our partners did not make this upfront commitment, the solar plants would likely not have been built. This creates a stronger market signal than buying EACs from existing projects that would continue producing electricity whether or not the EACs were purchased. Compared to supporting existing renewable generation, a VPPA supports directly adding new renewable energy to the grid.</li><li class="mb-2 ml-10 list-disc"><strong>Emissionality</strong>: Emissionality relates to the estimated avoided emissions and creates infrastructure where it will drive the most emissions reductions. In this case, Michigan is a fossil-heavy grid. For example, building these solar plants in Michigan instead of states that have <a href="https://www.usnews.com/news/best-states/slideshows/these-states-use-the-most-renewable-energy" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">higher levels of renewable sources</a> on their grids, should make a bigger dent in avoiding greenhouse gas emissions.</li></ul><p><strong>Final Thought</strong></p><p>Our first Virtual Power Purchase Agreement (VPPA) signifies a meaningful stride in our commitment to sustainability. By helping fund the construction of five solar plants in Michigan, we aim to reduce our greenhouse gas emissions and foster local economic development.</p><p><em>Want to learn more about our commitment to advancing our environmental, social, and governance (ESG) initiatives. Check out our latest <a href="https://esg.braze.com" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">ESG report</a>.</em></p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="flex flex-col gap-5"><h6 class="text-sm uppercase text-gray-600">Related Tags</h6><div class="flex flex-wrap gap-3 text-sm"><a class="block rounded-2xl border border-gray-300 px-3 font-bold py-1 text-gray-700 hover:text-primary-700" aria-label="Search Braze Announcements tag" href="/search?resource=Article&topic=Braze Announcements">Braze Announcements</a></div></div><div class="hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex"><div class="rounded-xl bg-primary-500 shadow-xl p-6 flex flex-col gap-6 items-start"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-primary-100 font-bold">SUBSCRIBE</span><h4 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Traditionally, VPPAs require purchasers to make a bet on electricity prices by covering the difference between the price at which the project’s electricity is sold and a predetermined strike price. Under Braze’s simplified, ‘fixed price’ VPPA arrangement, Braze is committing to pay a fixed price for the EACs produced by the project for a certain duration of years without making a bet on electricity prices.\"]}],[\"$\",\"p\",null,{\"children\":[\"\"]}],[\"$\",\"p\",null,{\"children\":[\"Knowing that there are guaranteed EAC buyers at a certain price in advance is critical for the developer of the project to obtain the financing required to construct the new clean energy initiative. Furthermore, the purchaser can credit the EACs generated towards greenhouse gas emissions reduction goals. Notably, the purchaser does not directly utilize the electricity produced; rather, they continue using their existing local power supply while paying the agreed EAC price to the developer.\"]}],[\"$\",\"p\",null,{\"children\":[\"Key climate benefits of a VPPA:\"]}],[\"$\",\"ul\",null,{\"children\":[[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Additionality\"]}],\": This project has high additionality, meaning that if Braze and our partners did not make this upfront commitment, the solar plants would likely not have been built. This creates a stronger market signal than buying EACs from existing projects that would continue producing electricity whether or not the EACs were purchased. Compared to supporting existing renewable generation, a VPPA supports directly adding new renewable energy to the grid.\"]}],[\"$\",\"li\",null,{\"className\":\"mb-2 ml-10 list-disc\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Emissionality\"]}],\": Emissionality relates to the estimated avoided emissions and creates infrastructure where it will drive the most emissions reductions. In this case, Michigan is a fossil-heavy grid. 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