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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/technology-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to mparticlebyrokt" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/technology-partners/mparticlebyrokt">mParticle by Rokt</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/technology-partners"},{"@type":"ListItem","position":2,"name":"mParticle by Rokt","item":"https://www.braze.com/partners/technology-partners/mparticlebyrokt"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="mParticle by Rokt" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0e16a3bb25d2291fdae28886180ccb1c5b47d4cf-528x137.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0e16a3bb25d2291fdae28886180ccb1c5b47d4cf-528x137.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F0e16a3bb25d2291fdae28886180ccb1c5b47d4cf-528x137.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">mParticle by Rokt</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Customer+Data+Platforms+%28CDPs%29">Customer Data Platforms (CDPs)</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=B2B">B2B</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_analytics/customer_data_platform/mparticle">View Documentation</a><a href="https://www.mparticle.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div><a class="flex w-full flex-col rounded-[12px] bg-gray-50" href="/resources/webinars-and-events/facebook-tiktok-data-changes"><img alt="Facebook & Tiktok Data Changes: What marketers need to know" loading="lazy" width="300" height="150" decoding="async" data-nimg="1" class="size-full h-[150px] object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5145e7ff8a1b414a44fe5f532b03e197e1aac049-1080x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5145e7ff8a1b414a44fe5f532b03e197e1aac049-1080x1080.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5145e7ff8a1b414a44fe5f532b03e197e1aac049-1080x1080.png&w=640&q=75"/><div class="flex flex-col gap-3 px-4 py-6"><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Featured Content</span><div class="text-xl font-bold">Facebook & Tiktok Data Changes: What marketers need to know</div></div></a></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is mParticle by Rokt?</h3><div class="flex flex-col gap-6"><p>mParticle's customer data platform empowers you to do more with your data. Sophisticated marketers use mParticle to orchestrate data across their entire growth stack, enabling them to win in key moments of the customer journey.</p><p><a href="https://cdn.sanity.io/files/b7pblshe/marketing-prod/393568337bbb076055dc0b6cf89d160348365aee.pdf" rel="noreferrer noopener" target="_blank" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link (opens in new tab)">Read more about the partner here</a></p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_pd98ym8is7 videoFoam=true size-full relative"></div></div></div></div></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Improve data flow by marrying mParticle and Braze for seamless control over information between systems. What's more, with Currents—Braze's real-time data export tool—you can connect data to mParticle and make it actionable across the entire growth stack.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" 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Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Joe & the Juice Revamped Their Loyalty Flow With Personalized Messaging That Drives Revenue</h4><span class="text-sm font-bold text-gray-500">February 26, 2024</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" 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text-gray-900 hover:text-primary-100" aria-label="Why Braze" href="/value-of-braze">Why Braze</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Platform Overview" href="/product/overview">Braze Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex 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For significant campaigns, planning further ahead enables teams to stay aligned, safeguard quality, and make sure their campaigns ladder back to the company’s goals.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"41360450041b\",\"_type\":\"block\",\"children\":[{\"_key\":\"41360450041b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make sure your metrics add up.\"},{\"_key\":\"41360450041b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" It can be enticing to leverage all the data you have to personalize the customer experience, but it pays to be mindful of context. Take the time to assess whether the data you’re leveraging for your campaigns could be seen as too personal by recipients and recalibrate your personalization as needed.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f123502106ae5449c2c8441e8c19ff073970ec20-900x1220.png\",\"publishedDate\":\"2023-05-24T15:56:14-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-2ecd15060701dd13b3ba7bc826e6be6ce2615060-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn how Peacock reduced churn by 20% and boosted engagement with a personalized year-in-review campaign, leveraging cross-channel messaging.\",\"pageTitle\":\"Peacock Case Study | Reducing Churn with Braze\",\"slug\":{\"current\":\"peacock-case-study\"}},\"title\":\"How Peacock’s Year-In-Review Campaign Drove a 20% Reduction in Churn\"},{\"_id\":\"imported-craft-712480\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"e48299cfb313\",\"_type\":\"block\",\"children\":[{\"_key\":\"e48299cfb3130\",\"_type\":\"span\",\"marks\":[],\"text\":\"With 760 locations spanning the country, KFC Australia treats its customers to bucketloads of perks with a next-level app that lets them hack exclusive rewards, order from the secret menu, and even schedule their pickup or delivery. As they say, the app is “the tastiest way to get your chicken!”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4430bba31344\",\"_type\":\"block\",\"children\":[{\"_key\":\"4430bba313440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Given its omnichannel marketing strategy, marrying the in-person KFC experience with its digital counterpart requires a platform purpose-built for reaching today’s hungry customers. From tracking their order’s progress in real-time to unlocking limited-time-only deals, KFC Australia’s \"},{\"_key\":\"4430bba313441\",\"_type\":\"span\",\"marks\":[\"5f65fc3eebd9\"],\"text\":\"customer engagement\"},{\"_key\":\"4430bba313442\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy is heavily dictated by the types of content they wish to communicate to their users. To meet their high expectations head-on, they have long prioritized putting detailed segmentation and lifecycle journeys in place to ensure each segment’s messages are as cohesive and personally relevant as possible.\"}],\"markDefs\":[{\"_key\":\"5f65fc3eebd9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3be21f155af1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3be21f155af10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"KFC Australia Partners With Braze to Engage Loyal Customers and Increase Purchases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c0f8a8bbf8b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0f8a8bbf8b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"QSR is a crowded marketplace, with competitors in hot pursuit to reach the same customers. To effectively engage and retain their customers, KFC Australia knew they needed a customer engagement platform that could grow with them and support messaging at every \"},{\"_key\":\"c0f8a8bbf8b31\",\"_type\":\"span\",\"marks\":[\"1d8436c51d74\"],\"text\":\"lifecycle\"},{\"_key\":\"c0f8a8bbf8b32\",\"_type\":\"span\",\"marks\":[],\"text\":\" stage. They also knew this platform would be instrumental in helping to drive incremental revenue on their app. More nudges to revisit their \"},{\"_key\":\"c0f8a8bbf8b33\",\"_type\":\"span\",\"marks\":[\"5dc817a50d1a\"],\"text\":\"abandoned cart\"},{\"_key\":\"c0f8a8bbf8b34\",\"_type\":\"span\",\"marks\":[],\"text\":\" or view a promotion means more odds of those customers hitting the checkout button. So they turned to Braze.\"}],\"markDefs\":[{\"_key\":\"1d8436c51d74\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7028\",\"_type\":\"reference\"}},{\"_key\":\"5dc817a50d1a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-138867\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"70e5cc086c02\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e5cc086c020\",\"_type\":\"span\",\"marks\":[],\"text\":\"Testing Channels to Drive ROI\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ea631153635c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea631153635c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Australia wanted to identify which channel was most effective at driving incremental purchases on mobile. Early on, the team hypothesized the ideal channel could be SMS or Mobile Push, two channels proven to drive high-value actions from mobile users. Additionally, the company was facing some challenges engaging their customers, including app users who hadn’t enabled push notifications or had unsubscribed via email.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b09f0d70008a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b09f0d70008a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Australia partnered with their agency AKQA to explore a new channel that could potentially drive higher conversions than their existing Push strategy—\"},{\"_key\":\"b09f0d70008a1\",\"_type\":\"span\",\"marks\":[\"319b93280fdc\"],\"text\":\"SMS\"},{\"_key\":\"b09f0d70008a2\",\"_type\":\"span\",\"marks\":[],\"text\":\". They also turned to Mediacom and Braze Alloys tech partner \"},{\"_key\":\"b09f0d70008a3\",\"_type\":\"span\",\"marks\":[\"4e35513e519f\"],\"text\":\"mParticle\"},{\"_key\":\"b09f0d70008a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to manage the audience testing and integration process, as well as Braze Alloys tech partner \"},{\"_key\":\"b09f0d70008a5\",\"_type\":\"span\",\"marks\":[\"b64b90acb15e\"],\"text\":\"Snowflake\"},{\"_key\":\"b09f0d70008a6\",\"_type\":\"span\",\"marks\":[],\"text\":\" to ensure all the data pulled to inform message personalization was as up-to-date as possible.\"}],\"markDefs\":[{\"_key\":\"319b93280fdc\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-250605\",\"_type\":\"reference\"}},{\"_key\":\"4e35513e519f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-18004\",\"_type\":\"reference\"}},{\"_key\":\"b64b90acb15e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17930\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"TiUeGf0o\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-c87c29b95f17932c767f3ff62ef8f85153db049e-2400x1200-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"8c50675d746e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c50675d746e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How They Did It\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"57349264b4f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"57349264b4f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. First, they identified the scope of work and time frame. Given the large amounts of customer lifecycle campaigns they were already working on, it made sense to outsource the setup of this experiment to a partner with deep technical experience. The team turned to AKQA to run this campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94e8510fae00\",\"_type\":\"block\",\"children\":[{\"_key\":\"94e8510fae000\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC Australia chose a two-month time frame between Boxing Day, New Year’s Eve, and Australia Day—holidays when customers busy celebrating could be enticed to treat themselves or their families.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aeef23c197fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeef23c197fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Next, working in partnership with Mediacom and mParticle, they segmented their campaign’s audience into three groups:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cc76ed671c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cc76ed671c50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience 1: \"},{\"_key\":\"7cc76ed671c51\",\"_type\":\"span\",\"marks\":[],\"text\":\"50% with push enabled would receive the push notification.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79254f401c6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"79254f401c6d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience 2:\"},{\"_key\":\"79254f401c6d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" 50% with push not enabled would receive the SMS message.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2497cd90719\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2497cd907190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Audience 3:\"},{\"_key\":\"b2497cd907191\",\"_type\":\"span\",\"marks\":[],\"text\":\" Users with push not enabled who were also unsubscribed from email would receive the SMS message\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4314f02d1ab2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4314f02d1ab20\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Lastly, the KFC Australia team crafted a suite of dynamic, personalized messages for both audiences in \"},{\"_key\":\"4314f02d1ab21\",\"_type\":\"span\",\"marks\":[\"d304e22512b0\"],\"text\":\"Braze Canvas Flow\"},{\"_key\":\"4314f02d1ab22\",\"_type\":\"span\",\"marks\":[],\"text\":\", our intuitive customer journey-building tool. This included name personalization to make the messages more relevant on this direct channel. The messages also included a hook in the first sentence of each message to grab the user’s attention, with copy that was streamlined and simple.\"}],\"markDefs\":[{\"_key\":\"d304e22512b0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f28eec204e41\",\"_type\":\"block\",\"children\":[{\"_key\":\"f28eec204e410\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. As their main goal was driving more revenue—and to see if SMS could drive lift in revenue compared to push—KFC Australia chose metrics like incremental purchases, ROI, and engagement to get a full picture.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce213998f051\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce213998f0510\",\"_type\":\"span\",\"marks\":[],\"text\":\"After running the test for two months, they determined that SMS had the highest performance and highest ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"60e454e08db9\",\"_ref\":\"imported-craft-testimonial-from-doc-712480-block-3\",\"_type\":\"testimonialReference\"},{\"_key\":\"90467985aa50\",\"_type\":\"block\",\"children\":[{\"_key\":\"90467985aa500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How A/B Tests Prove the Value of Each Channel Investment\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"92d666828451\",\"_type\":\"block\",\"children\":[{\"_key\":\"92d6668284510\",\"_type\":\"span\",\"marks\":[],\"text\":\"When comparing Push to SMS, KFC Australia saw a 3X increase in purchases compared to Push. Additionally, the audience that received the SMS message had a 31% increase in incremental sales and a 30% uplift compared to the control group (push).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7db38aa12e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7db38aa12e90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Engaging more customers via SMS continues to be an area of interest for KFC Australia, and they plan to continue their partnership with Braze to develop and expand their SMS program and overall customer engagement strategy. The team’s particularly excited to go beyond scheduled campaigns and build more triggered communications with their customers’ journeys and lifecycles in mind. The brand continues to innovate how they deliver relevant messages to their loyal fans, giving them plenty of spicy rewards to whet their appetite for years.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d27769c8302f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d27769c8302f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fd63b2193193\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd63b21931930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make your test hypothesis clear.\"},{\"_key\":\"fd63b21931931\",\"_type\":\"span\",\"marks\":[],\"text\":\" While it’s only fitting to be excited about everything you can test, you’ll get clearer and more actionable results by keeping your test goals simple. Do not try to test 10 things at once. Iteration over time is key to accomplishing your business goals.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb72408ed619\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb72408ed6190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Look for gaps in your customer engagement strategy. \"},{\"_key\":\"fb72408ed6191\",\"_type\":\"span\",\"marks\":[],\"text\":\"Assess your current channel mix and subscriber rates to see where you might have a missed opportunity. For KFC, they were able to identify an opportunity to use a new channel to effectively engage with their mobile users.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b8cc21786e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b8cc21786e60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Show them the money.\"},{\"_key\":\"0b8cc21786e61\",\"_type\":\"span\",\"marks\":[],\"text\":\" Businesses can be shy about investing in new channels, but you’ll get more from leaders by showing how persistent, incremental sales can be driven by SMS or push. To prove the value of your experiment, you should always aim to tie your efforts back to the ROI.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/3c2353aac979430c6723cfac4f922e3d1402ad0b-900x1220.png\",\"publishedDate\":\"2023-06-28T13:07:18-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-db768e7f2b605651d466de1f5c3e57cbbf51a341-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn how KFC Australia improved customer engagement and increased loyalty program participation through Braze’s data-driven QSR marketing solutions.\",\"pageTitle\":\"KFC Case Study | Boosting QSR Engagement with Braze\",\"slug\":{\"current\":\"kfc-australia-case-study\"}},\"title\":\"How KFC Australia Optimized SMS to Increase Purchases by 3X\"},{\"_id\":\"imported-craft-916410\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"6dfc63fd2cb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dfc63fd2cb00\",\"_type\":\"span\",\"marks\":[\"20b23b4593d4\"],\"text\":\"Joe \u0026 the Juice\"},{\"_key\":\"6dfc63fd2cb01\",\"_type\":\"span\",\"marks\":[],\"text\":\", a Danish-born trailblazer in the food and beverage industry, serves up juices, coffee, shakes, and more to health-conscious consumers around the world. 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Using \"},{\"_key\":\"99527026d04511\",\"_type\":\"span\",\"marks\":[\"b1ccee66318a\"],\"text\":\"Braze Audience Paths\"},{\"_key\":\"99527026d04512\",\"_type\":\"span\",\"marks\":[],\"text\":\", they customized each user's path based on the previously identified audiences. 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