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Motivations for travel are growing more complex, and segmentation alone can no longer predict customer behavior. The best way to capitalize on consumers’ booming interest is to meet every customer with 1:1 personalization at all the touchpoints of their journey."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/resources/articles/ai-loyalty-hotel-marketers"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/resources/articles/ai-loyalty-hotel-marketers"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/resources/articles/ai-loyalty-hotel-marketers"/><meta property="og:title" content="AI decisioning helps hotel marketers personalize across the lifecycle"/><meta property="og:description" content="AI decisioning can help marketers revolutionize their lifecycle marketing campaigns with 1:1 personalization. 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Resources","item":"https://www.braze.com/resources"},{"@type":"ListItem","position":2,"name":"Blog","item":"https://www.braze.com/resources/articles"},{"@type":"ListItem","position":3,"name":"How hotel marketers ...","item":"https://www.braze.com/resources/articles/ai-loyalty-hotel-marketers"}]}</script><div class="mt-8 flex flex-col gap-6 sm:mt-12 md:flex-row md:pb-16"><div class="flex shrink-0 grow basis-0 flex-col gap-8"><h1 class="text-display-md font-bold text-white">How hotel marketers can make traveling personal</h1><p class="flex gap-3 text-xs font-extrabold text-white"><span>Published on September 11, 2025</span><span>/</span><span>Last edited on September 11, 2025</span><span>/</span><span>5<!-- --> min read</span></p></div><div class="shrink-0 grow basis-0"><img alt="How hotel marketers can make traveling personal" loading="lazy" 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alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div></div><div class="flex flex-col gap-6"><p>The hotel industry is resilient. Once facing the existential crisis of COVID-19, when travel ground to a near halt, consumers are now itching to leave home. More people are traveling more miles than at any point since the pandemic, and even in the face of turbulent times the industry is set to skyrocket in 2025.</p><p>But in this climate, hotel marketers are faced with a worrying trend: loyalty programs have stagnated. With so many ways to book a trip, brands are facing a dip in on-site booking and increased competition from third-party websites. Some companies are also de-prioritizing financial incentives like free hotel nights, further eroding loyalty.</p><p>This is leading many marketers to find new, technology-driven solutions to the age old question of customer fidelity. Artificial intelligence is at the forefront of new travel and hospitality innovations. While travelers are leaning on AI for travel planning, marketers are using new AI tools to build real-world 1:1 personalization. </p><p>Here are three ways marketers can build better relationships with customers through meaningful personalization:</p><h2 id="h-1add74d8ab4e" class="my-4 text-gray-900 lg:text-display-lg">Evolving price drop campaigns</h2><p>The average American spent a little more than<a href="https://www.usatoday.com/story/money/2024/12/13/rising-travel-costs/76950217007/" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"> $5,000 per vacation in 2024</a>, a 25 percent increase over the previous year. While travel appetite is still high, it’s also expensive and many consumers are eschewing loyalty to find the best deal. To combat this trend, brands can create campaigns that keep customers from website hopping, making it more enticing to book directly with them and not a third party.</p><p>Consumers will explore as many options as they can, often to find the right price for their budget. But as hotels know, those prices fluctuate daily. The price for a room on one day may be lower the next. Marketers traditionally use these campaigns to entice customers back to book directly by alerting them when prices drop.</p><p>But whereas previous automated campaigns relied on website searches alone, AI can help move marketers into new territories. AI decisioning, which analyzes data to create a “<a href="https://offerfit.ai/content/blog-post/next-best-everything" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">next best everything</a>” approach to 1:1 personalization, can offer customers options that fit their budget based on previous travel history and other first-party data. AI lets marketers offer suggestions to destinations before customers have to search, offering budget options for cost-conscious customers.</p><h2 id="h-f46ce632057f" class="my-4 text-gray-900 lg:text-display-lg"><strong>Personalized post-booking campaigns</strong></h2><p>Travelers expect brands to understand their preferences, whether it’s a room with a view or a spa treatment.<a href="https://www.bcg.com/publications/2024/future-of-success-in-the-travel-business" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"> Boston Consulting Group research</a> found that leading travel and hospitality brands have 68 percent more investment in artificial intelligence than laggards, specifically because hyper-personalization is now the norm across industries. By delivering that same personalization in booking that consumers experience in retail and banking, marketers can build better relationships while increasing the bottom line.</p><p>Personalized post-booking campaigns can offer both better experiences for customers and effective upsell opportunities for marketers. After loyal hotel customers book a room, artificial intelligence can analyze the customer’s previous stays, understanding their preferences and offering email or text notifications recommending personalized upgrades. If a customer often chooses a suite or a room with a view, 1:1 personalization can highlight and suggest the best options for them.</p><p>Hotels can also leverage AI-driven personalization to offer strategic upsell opportunities. Marketers can send post-booking notifications that offer upgrades based on customer preferences like mountain or beach views. If a customer occasionally books spa treatments, they could receive “treat yourself” notifications with discounts for spa days.</p><h2 id="h-64093b457458" class="my-4 text-gray-900 lg:text-display-lg"><strong>Campaigns that capitalize on post-trip excitement</strong></h2><p>It’s no secret travel makes people happier. More than<a href="https://www.ustravel.org/sites/default/files/media_root/document/PlanningTravel_MichelleGielan.pdf" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"> 80 percent of consumers</a> said in a recent survey they felt happier knowing they have a vacation planned.<a href="https://numastays.com/blog/why-do-we-automatically-feel-happier-when-were-travelling" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link"> Neuroscientists have found</a> that traveling can rewire the human brain by offering people the thrill of new experiences mixed with the ability to be one’s full self, unencumbered by the grind of daily life. Good post-trip marketing campaigns capitalize on both sentiments by keeping recent trips top of mind while building anticipation for the next journey.</p><p>With artificial intelligence, marketers can build post-trip campaigns personalized to each individual customer. First, AI can create a look back at the previous journey by highlighting customer milestones from the previous trip with images and language specific to their stay. Marketers can send emails with loyalty points earned from a customer’s previous flight or hotel stay along with any amenities they enjoyed on their travels, all with landmark images specific to the traveler's destination.</p><p>Next, marketers can build excitement for their next destination with 1:1 recommendations based on a customer’s previous travel history. AI can analyze their travel history, finding through lines like adventure vacations or history buffs exploring age-old cultures. Customers can receive emails or notifications with “exclusive destinations and itineraries” personalized to the reasons they travel.</p><p>The goal of post-trip campaigns is to develop deeper relationships with customers and start inspiring ideas for their next destination. As Deloitte put it in the brand’s guide to personalization and customer loyalty, “<a href="https://action.deloitte.com/insight/4082/getting-to-know-you-personalization-drives-customer-loyalty" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">personalized (post-purchase campaigns) reiterate a brand’s commitment to customers</a>.” </p><h2 id="h-56f6e1566e3f" class="my-4 text-gray-900 lg:text-display-lg"><strong>Conclusion</strong></h2><p>Travel and hospitality marketers are seeing the best of times as the industry rebounds to pre-pandemic numbers. But loyalty metrics are steadily decreasing, with more travel consumers shopping around and less recommending loyalty programs. As younger generations begin to dominate the segment, the brands that can respond will be in the best position to capitalize on travel demand.</p><p>The modern consumer is either a digital native or has spent the majority of their lives online, where they have come to expect personalized marketing, algorithmic recommendations based on their data, and brands that respond to their individual desires.</p><p>AI decisioning can help marketers revolutionize their lifecycle marketing campaigns with 1:1 personalization. Motivations for travel are growing more complex, and segmentation alone can no longer predict customer behavior. The best way to capitalize on consumers’ booming interest is to meet every customer with 1:1 personalization at all the touchpoints of their journey.</p><p>Want to learn more strategic uses of AI personalization for hotel marketers? Download <a href="https://www.braze.com/resources/reports-and-guides/ai-decisioning-travel-marketers" rel="noreferrer noopener" class="font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black" aria-label="External link">1:1 Personalization for Travel and Hospitality Marketers</a> today!</p></div></div><div class="flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]"><div class="hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex"><div class="rounded-xl bg-primary-500 shadow-xl p-6 flex flex-col gap-6 items-start"><div class="w-full flex flex-col gap-4 flex-1"><span class="text-sm text-primary-100 font-bold">SUBSCRIBE</span><h4 class="!text-white text-display-xs font-extrabold">Be Absolutely Engaging.<!-- -->™</h4><p class="text-lg text-primary-100">Sign up for regular updates from Braze.</p></div><span class="hidden" id="formInvalidOptinValue">Please select one option only and then submit your 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The best way to capitalize on consumers’ booming interest is to meet every customer with 1:1 personalization at all the touchpoints of their journey.\",\"type\":\"linkedin\"}],[\"$\",\"$L35\",null,{\"className\":\"w-fit cursor-pointer text-gray-500 hover:text-primary-500\",\"title\":\"AI decisioning helps hotel marketers personalize across the lifecycle\",\"body\":\"AI decisioning can help marketers revolutionize their lifecycle marketing campaigns with 1:1 personalization. Motivations for travel are growing more complex, and segmentation alone can no longer predict customer behavior. 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Once facing the existential crisis of COVID-19, when travel ground to a near halt, consumers are now itching to leave home. More people are traveling more miles than at any point since the pandemic, and even in the face of turbulent times the industry is set to skyrocket in 2025.\"]}],[\"$\",\"p\",null,{\"children\":[\"But in this climate, hotel marketers are faced with a worrying trend: loyalty programs have stagnated. With so many ways to book a trip, brands are facing a dip in on-site booking and increased competition from third-party websites. Some companies are also de-prioritizing financial incentives like free hotel nights, further eroding loyalty.\"]}],[\"$\",\"p\",null,{\"children\":[\"This is leading many marketers to find new, technology-driven solutions to the age old question of customer fidelity. Artificial intelligence is at the forefront of new travel and hospitality innovations. While travelers are leaning on AI for travel planning, marketers are using new AI tools to build real-world 1:1 personalization. \"]}],[\"$\",\"p\",null,{\"children\":[\"Here are three ways marketers can build better relationships with customers through meaningful personalization:\"]}],[\"$\",\"h2\",null,{\"id\":\"h-1add74d8ab4e\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[\"Evolving price drop campaigns\"]}],[\"$\",\"p\",null,{\"children\":[\"The average American spent a little more than\",[\"$\",\"a\",null,{\"href\":\"https://www.usatoday.com/story/money/2024/12/13/rising-travel-costs/76950217007/\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\" $5,000 per vacation in 2024\"]}],\", a 25 percent increase over the previous year. While travel appetite is still high, it’s also expensive and many consumers are eschewing loyalty to find the best deal. To combat this trend, brands can create campaigns that keep customers from website hopping, making it more enticing to book directly with them and not a third party.\"]}],[\"$\",\"p\",null,{\"children\":[\"Consumers will explore as many options as they can, often to find the right price for their budget. But as hotels know, those prices fluctuate daily. The price for a room on one day may be lower the next. Marketers traditionally use these campaigns to entice customers back to book directly by alerting them when prices drop.\"]}],[\"$\",\"p\",null,{\"children\":[\"But whereas previous automated campaigns relied on website searches alone, AI can help move marketers into new territories. AI decisioning, which analyzes data to create a “\",[\"$\",\"a\",null,{\"href\":\"https://offerfit.ai/content/blog-post/next-best-everything\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"next best everything\"]}],\"” approach to 1:1 personalization, can offer customers options that fit their budget based on previous travel history and other first-party data. AI lets marketers offer suggestions to destinations before customers have to search, offering budget options for cost-conscious customers.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-f46ce632057f\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Personalized post-booking campaigns\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Travelers expect brands to understand their preferences, whether it’s a room with a view or a spa treatment.\",[\"$\",\"a\",null,{\"href\":\"https://www.bcg.com/publications/2024/future-of-success-in-the-travel-business\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\" Boston Consulting Group research\"]}],\" found that leading travel and hospitality brands have 68 percent more investment in artificial intelligence than laggards, specifically because hyper-personalization is now the norm across industries. By delivering that same personalization in booking that consumers experience in retail and banking, marketers can build better relationships while increasing the bottom line.\"]}],[\"$\",\"p\",null,{\"children\":[\"Personalized post-booking campaigns can offer both better experiences for customers and effective upsell opportunities for marketers. After loyal hotel customers book a room, artificial intelligence can analyze the customer’s previous stays, understanding their preferences and offering email or text notifications recommending personalized upgrades. If a customer often chooses a suite or a room with a view, 1:1 personalization can highlight and suggest the best options for them.\"]}],[\"$\",\"p\",null,{\"children\":[\"Hotels can also leverage AI-driven personalization to offer strategic upsell opportunities. Marketers can send post-booking notifications that offer upgrades based on customer preferences like mountain or beach views. If a customer occasionally books spa treatments, they could receive “treat yourself” notifications with discounts for spa days.\"]}],[\"$\",\"h2\",null,{\"id\":\"h-64093b457458\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Campaigns that capitalize on post-trip excitement\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"It’s no secret travel makes people happier. More than\",[\"$\",\"a\",null,{\"href\":\"https://www.ustravel.org/sites/default/files/media_root/document/PlanningTravel_MichelleGielan.pdf\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\" 80 percent of consumers\"]}],\" said in a recent survey they felt happier knowing they have a vacation planned.\",[\"$\",\"a\",null,{\"href\":\"https://numastays.com/blog/why-do-we-automatically-feel-happier-when-were-travelling\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\" Neuroscientists have found\"]}],\" that traveling can rewire the human brain by offering people the thrill of new experiences mixed with the ability to be one’s full self, unencumbered by the grind of daily life. Good post-trip marketing campaigns capitalize on both sentiments by keeping recent trips top of mind while building anticipation for the next journey.\"]}],[\"$\",\"p\",null,{\"children\":[\"With artificial intelligence, marketers can build post-trip campaigns personalized to each individual customer. First, AI can create a look back at the previous journey by highlighting customer milestones from the previous trip with images and language specific to their stay. Marketers can send emails with loyalty points earned from a customer’s previous flight or hotel stay along with any amenities they enjoyed on their travels, all with landmark images specific to the traveler's destination.\"]}],[\"$\",\"p\",null,{\"children\":[\"Next, marketers can build excitement for their next destination with 1:1 recommendations based on a customer’s previous travel history. AI can analyze their travel history, finding through lines like adventure vacations or history buffs exploring age-old cultures. Customers can receive emails or notifications with “exclusive destinations and itineraries” personalized to the reasons they travel.\"]}],[\"$\",\"p\",null,{\"children\":[\"The goal of post-trip campaigns is to develop deeper relationships with customers and start inspiring ideas for their next destination. As Deloitte put it in the brand’s guide to personalization and customer loyalty, “\",[\"$\",\"a\",null,{\"href\":\"https://action.deloitte.com/insight/4082/getting-to-know-you-personalization-drives-customer-loyalty\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"personalized (post-purchase campaigns) reiterate a brand’s commitment to customers\"]}],\".” \"]}],[\"$\",\"h2\",null,{\"id\":\"h-56f6e1566e3f\",\"className\":\"my-4 text-gray-900 lg:text-display-lg\",\"children\":[[\"$\",\"strong\",null,{\"children\":[\"Conclusion\"]}]]}],[\"$\",\"p\",null,{\"children\":[\"Travel and hospitality marketers are seeing the best of times as the industry rebounds to pre-pandemic numbers. But loyalty metrics are steadily decreasing, with more travel consumers shopping around and less recommending loyalty programs. As younger generations begin to dominate the segment, the brands that can respond will be in the best position to capitalize on travel demand.\"]}],[\"$\",\"p\",null,{\"children\":[\"The modern consumer is either a digital native or has spent the majority of their lives online, where they have come to expect personalized marketing, algorithmic recommendations based on their data, and brands that respond to their individual desires.\"]}],[\"$\",\"p\",null,{\"children\":[\"AI decisioning can help marketers revolutionize their lifecycle marketing campaigns with 1:1 personalization. Motivations for travel are growing more complex, and segmentation alone can no longer predict customer behavior. The best way to capitalize on consumers’ booming interest is to meet every customer with 1:1 personalization at all the touchpoints of their journey.\"]}],[\"$\",\"p\",null,{\"children\":[\"Want to learn more strategic uses of AI personalization for hotel marketers? Download \",[\"$\",\"a\",null,{\"href\":\"https://www.braze.com/resources/reports-and-guides/ai-decisioning-travel-marketers\",\"rel\":\"noreferrer noopener\",\"target\":\"$undefined\",\"className\":\"font-bold underline decoration-primary-700 decoration-2 underline-offset-1 hover:decoration-black\",\"aria-label\":\"External link\",\"children\":[\"1:1 Personalization for Travel and Hospitality Marketers\"]}],\" today!\"]}]]}],null]}],[\"$\",\"div\",null,{\"className\":\"flex w-full shrink-0 grow-0 basis-full flex-col gap-8 md:w-[280px] md:basis-[280px]\",\"children\":[null,[\"$\",\"div\",null,{\"className\":\"hidden flex-col gap-8 bg-white md:sticky md:top-20 md:flex\",\"children\":[\"$\",\"$L36\",null,{}]}]]}]]}]}],[\"$\",\"div\",null,{\"className\":\"container py-10 lg:py-28\",\"children\":[[\"$\",\"div\",null,{\"className\":\"mb-8 lg:flex lg:items-start lg:justify-between 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