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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">About Us</span><span class="text-sm font-normal text-gray-600">Learn how Braze became the leading customer engagement platform</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to shine" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/shine">Shine</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"Shine","item":"https://www.braze.com/partners/solutions-partners/shine"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Shine" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F86975d9565f6b433fe0bc3739253a37e3655b2c1-1160x400.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F86975d9565f6b433fe0bc3739253a37e3655b2c1-1160x400.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F86975d9565f6b433fe0bc3739253a37e3655b2c1-1160x400.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Shine</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.shinelimited.co.nz/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Shine?</h3><div class="flex flex-col gap-6"><p>For over a decade we’ve driven growth for companies in New Zealand and around the world. We work with start-ups right through to some of New Zealand's largest corporations.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/resources/articles">View More</a></div><div class="slick-slider hero-slick mb-10 md:-mx-6 slick-initialized" 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F514c24ca2a958646ac94de9b8903b9da02c4b37a-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">30<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The complete guide to WhatsApp marketing</h4><span class="text-sm font-bold text-gray-500">March 24, 2025</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row 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marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"66bc59efa3e0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#emotion\"}],\"style\":\"normal\"},{\"_key\":\"a7e8d6a0645f\",\"_type\":\"block\",\"children\":[{\"_key\":\"302cb525d59c\",\"_type\":\"span\",\"marks\":[\"b1da484ea2e5\"],\"text\":\"The benefits of multichannel marketing automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b1da484ea2e5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#benefits\"}],\"style\":\"normal\"},{\"_key\":\"911fe2039e81\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ea44d03e914\",\"_type\":\"span\",\"marks\":[\"aac5155a7de5\"],\"text\":\"Real-world wins\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"aac5155a7de5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"1a065311d253\",\"_type\":\"block\",\"children\":[{\"_key\":\"e428694c56c2\",\"_type\":\"span\",\"marks\":[\"0c7445e93980\"],\"text\":\"From multichannel to cross-channel: Your roadmap for success\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0c7445e93980\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#roadmap\"}],\"style\":\"normal\"},{\"_key\":\"40b652e732cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dcdf62a723c\",\"_type\":\"span\",\"marks\":[\"6f126effebaf\"],\"text\":\"Key metrics for multichannel marketing mastery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6f126effebaf\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#metrics\"}],\"style\":\"normal\"},{\"_key\":\"1f1c5f54f310\",\"_type\":\"block\",\"children\":[{\"_key\":\"c97b4e2586b8\",\"_type\":\"span\",\"marks\":[\"30ccb7e350b0\"],\"text\":\"Conclusion\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"30ccb7e350b0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"0f92cb3829bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"af57d2c80784\",\"_type\":\"span\",\"marks\":[\"215571eac4d8\"],\"text\":\"Multichannel marketing FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"215571eac4d8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"08520dd04c9b\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"2b85448352b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e82ee1f7341e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is multichannel marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"35aaeb010467\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa2c1c0db232\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multichannel marketing refers to the practice of using multiple independent channels to reach and engage customers. These channels can include email, SMS, social media, web, mobile \"},{\"_key\":\"2124daeb4fb1\",\"_type\":\"span\",\"marks\":[\"2d1a9ab415a7\"],\"text\":\"push notifications\"},{\"_key\":\"fb029b8ea9bb\",\"_type\":\"span\",\"marks\":[],\"text\":\", and more. The goal is to create a cohesive experience for customers, allowing them to interact with a brand through their preferred channels.\"}],\"markDefs\":[{\"_key\":\"2d1a9ab415a7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/push-notifications-best-practices\"}],\"style\":\"normal\"},{\"_key\":\"7908fc5ffafc\",\"_type\":\"block\",\"children\":[{\"_key\":\"94a3d3bcc763\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you’re a customer looking to buy a new laptop. You might see an enticing ad on Instagram, receive an email with a special promotion, and then get a text message reminding you of the limited-time offer. Each of these touchpoints is a separate channel, but they all work together to guide you toward the best laptop for your needs and, ultimately, your making a purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"708d61275cc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dfdd9bef996\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The great debate: Multichannel vs. omnichannel vs. cross-channel\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"08f5ee08db38\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f51af24d5b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To truly grasp the value of multichannel marketing, it’s essential to understand how it fits into the broader landscape of marketing strategies. Here’s a quick breakdown of how multichannel, omnichannel, and \"},{\"_key\":\"a9d79aa1af5b\",\"_type\":\"span\",\"marks\":[\"6afdbc712f68\"],\"text\":\"cross-channel marketing\"},{\"_key\":\"0c190fe882e8\",\"_type\":\"span\",\"marks\":[],\"text\":\" differ:\"}],\"markDefs\":[{\"_key\":\"6afdbc712f68\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/cross-channel-marketing-in-a-mobile-first-world\"}],\"style\":\"normal\"},{\"_key\":\"ae758ed182cf\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the differences between multichannel omnichannel and cross-channel\",\"asset\":{\"_ref\":\"image-30e2086ab6d9e110101dcad26d4faa51edf5c631-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f5e7bfd035d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f28f9bc7266\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding these distinctions is crucial for marketers looking to optimize their strategies and enhance customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f254c6250298\",\"_type\":\"block\",\"children\":[{\"_key\":\"65a3befc0c00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why adopt multichannel? The benefits that make brands shine\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fd32c8d1fffa\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c4786ec1b55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now that we’ve established what multichannel marketing is and how it differs from other strategies, let’s delve into the benefits it offers. Why should brands invest time and resources into a multichannel approach? Here are some compelling reasons:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"138f2570b3f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"53d4ef311f9b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Increased reach\"},{\"_key\":\"c5238b47d85a\",\"_type\":\"span\",\"marks\":[],\"text\":\": By leveraging multiple channels, brands can reach a broader audience. Different customers prefer different channels, and multichannel marketing ensures that you’re meeting them where they are.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a23c96c3f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"99fdc28b23c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhanced customer engagement\"},{\"_key\":\"811c58a99642\",\"_type\":\"span\",\"marks\":[],\"text\":\": Engaging customers through various touchpoints increases the likelihood of interaction. A well-timed email followed by a relevant SMS can keep your brand top-of-mind.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f827710354b\",\"_type\":\"block\",\"children\":[{\"_key\":\"71a03d6d4f65\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data collection\"},{\"_key\":\"fbbe71f303f8\",\"_type\":\"span\",\"marks\":[],\"text\":\": Multichannel marketing allows brands to gather data from various sources, providing insights into customer behavior and preferences. This data can inform future marketing strategies.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e8c52c2351b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1a3286e61c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved customer experience\"},{\"_key\":\"5d7277ff6b95\",\"_type\":\"span\",\"marks\":[],\"text\":\": When customers can choose how they want to engage with a brand, it enhances their overall experience. A seamless transition between channels can lead to higher satisfaction and loyalty.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0350de9f9e1\",\"_type\":\"anchor\",\"anchorId\":\"evolution\"},{\"_key\":\"c012de08d21f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f982e26e7fb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A journey through time: The evolution of multichannel marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9c211ef4dbad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c529cc2fe861\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we explore the benefits of multichannel marketing, it’s important to understand its evolution. How did we arrive at this point, and what historical context shapes our current strategies?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"969a89a7dc4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"efcfe91dca3a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Digital revolution: How channels became our new best friends\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"61860f639ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7f76ad31d12\",\"_type\":\"span\",\"marks\":[],\"text\":\"The marketing landscape has undergone a seismic shift over the past few decades. In the early days, brands primarily relied on traditional channels like print and television. However, the advent of the internet and mobile technology revolutionized marketing. Brands began to recognize the importance of engaging customers through digital channels. Email marketing became a staple, followed by the rise of social media platforms, SMS marketing, and mobile apps.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2817b9000fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecfae8f0282d\",\"_type\":\"span\",\"marks\":[],\"text\":\"This \"},{\"_key\":\"6ef311f2b3ed\",\"_type\":\"span\",\"marks\":[\"62f81feffda5\"],\"text\":\"digital transformation\"},{\"_key\":\"c0badec13833\",\"_type\":\"span\",\"marks\":[],\"text\":\" opened up new avenues for brands to connect with consumers, but it also introduced challenges—most notably, the risk of creating channel silos.\"}],\"markDefs\":[{\"_key\":\"62f81feffda5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/personalization-the-key-to-your-digital-transformation\"}],\"style\":\"normal\"},{\"_key\":\"f004d9037387\",\"_type\":\"block\",\"children\":[{\"_key\":\"22ad2adbaecb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Breaking down barriers: The challenge of channel silos\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"77505161d3bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f5082e174e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands adopted multiple channels, they often fell into the trap of creating channel silos. Each channel operated independently, leading to fragmented customer experiences. Customers might receive different messages depending on the channel they engaged with, resulting in confusion and disengagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81a12c20c01c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f6ea5f8afa6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding this challenge is crucial for marketers seeking to implement effective multichannel strategies. The key lies in breaking down these silos and fostering integration across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4e332d09f3d\",\"_type\":\"anchor\",\"anchorId\":\"silos\"},{\"_key\":\"98fc8b7f6ca4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd9c85a59df1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tactics for triumph: Modern strategies to manage channel silos\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fe10245e5ca4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbe6a6677ca2\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, how can brands overcome the challenges of channel silos and create a cohesive multichannel experience? Here are some modern tactics that promote integration and collaboration across channels:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f026e7c4cc11\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8cac705be5d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"User profile unification\"},{\"_key\":\"e1cad31491cd\",\"_type\":\"span\",\"marks\":[],\"text\":\": Centralizing \"},{\"_key\":\"e1ea5e3874ba\",\"_type\":\"span\",\"marks\":[\"d28c4c116a8c\"],\"text\":\"customer data\"},{\"_key\":\"5716e677f3e8\",\"_type\":\"span\",\"marks\":[],\"text\":\" is crucial for understanding individual preferences and behaviors. By unifying user profiles, brands can create personalized experiences that resonate with customers.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"d28c4c116a8c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"147257fe9d0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"54756d60658b\",\"_type\":\"span\",\"marks\":[\"9e05c10db350\",\"strong\"],\"text\":\"AI-enhanced\"},{\"_key\":\"729d8d8ac468\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" targeting\"},{\"_key\":\"0ec5f6a9dd07\",\"_type\":\"span\",\"marks\":[],\"text\":\": Leveraging artificial intelligence can help brands analyze customer data and identify patterns. AI can enhance targeting by delivering personalized content to the right audience at the right time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"9e05c10db350\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"250e620cf968\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f3df9d7e064\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Coordinated orchestration through journey orchestration\"},{\"_key\":\"98c3584e1b18\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tools like \"},{\"_key\":\"75262e806ee0\",\"_type\":\"span\",\"marks\":[\"88aae086a037\"],\"text\":\"Braze Canvas\"},{\"_key\":\"a3dc5d4bb9f9\",\"_type\":\"span\",\"marks\":[],\"text\":\" allows brands to design and execute cross-channel campaigns seamlessly. With this tool, marketers can create workflows that guide customers through their journey, ensuring consistent messaging across channels.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"88aae086a037\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"ac24e32a621c\",\"_type\":\"richImage\",\"alt\":\"a purple background with a bunch of icons on it\",\"asset\":{\"_ref\":\"image-8cf2cd75d7faa9e6f931cbcac8edf69179d4873f-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"bac051f4fbc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"810178ffd26a\",\"_type\":\"span\",\"marks\":[],\"text\":\"These tactics not only enhance customer engagement but also streamline marketing efforts, making it easier for brands to deliver a unified experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"279fd65cf64e\",\"_type\":\"anchor\",\"anchorId\":\"campaigns\"},{\"_key\":\"00d7f0ccfb1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1a10a04f324\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Seamless integration: How to harmonize your multichannel marketing campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2cb4a027aee\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbbbe8be0ffa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrating multichannel campaigns requires a strategic approach. Here are some steps to help you integrate your efforts effectively:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27ace50c5e1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"12e44005ec79\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Define your goals\"},{\"_key\":\"d9db0bb514d3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Clearly outline your campaign objectives. What do you want to achieve through your multichannel efforts? Setting specific goals will guide your strategy.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94af518226c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"700a07342d2d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a content calendar\"},{\"_key\":\"89e78adc50e6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Develop a content calendar that outlines when and where you will publish content across channels. This ensures consistency and helps you stay organized.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be7631d29211\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6cb5c6c96d4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Coordinate messaging\"},{\"_key\":\"3c703fe4ebab\",\"_type\":\"span\",\"marks\":[],\"text\":\": Ensure that your messaging aligns across channels. While the content may vary based on the platform, the core message should remain consistent.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5386c21af1b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"cef6cdc864fd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use analytics to inform decisions\"},{\"_key\":\"23e6d1479cee\",\"_type\":\"span\",\"marks\":[],\"text\":\": Monitor the performance of your campaigns across channels. Use analytics to identify what’s working and what needs adjustment.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4736525d9aff\",\"_type\":\"block\",\"children\":[{\"_key\":\"0046b71af465\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following these steps, brands can create a cohesive multichannel experience that resonates with customers and drives engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4900b517094a\",\"_type\":\"anchor\",\"anchorId\":\"emotion\"},{\"_key\":\"1fc32578009b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f70eadc6fde4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The human element: Adding heart to multichannel marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ccec526015d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc57cdd6519d\",\"_type\":\"span\",\"marks\":[],\"text\":\"While technology plays a significant role in multichannel marketing, the human element is equally important. \"},{\"_key\":\"1f90f5a9f51c\",\"_type\":\"span\",\"marks\":[\"14ad714d87fa\"],\"text\":\"Personalization\"},{\"_key\":\"888ee67e0102\",\"_type\":\"span\",\"marks\":[],\"text\":\" is key to creating meaningful connections with customers. 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This makes your brand more relatable and approachable.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85aa64419f89\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a04bd7c3851\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Encourage feedback\"},{\"_key\":\"e657e9961dab\",\"_type\":\"span\",\"marks\":[],\"text\":\": Create opportunities for customers to share their thoughts and experiences. Use surveys, social media polls, or direct messages to gather feedback. This not only shows that you value their opinions but also helps you improve your offerings.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6200f933aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"167ebcf227a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Celebrate milestones\"},{\"_key\":\"bc4c74b3afa3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Acknowledge important moments in your customers’ lives, such as birthdays or anniversaries. Sending a personalized message or offer can make them feel special and appreciated.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"edc9976a7d34\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f1b4bdf1cef\",\"_type\":\"span\",\"marks\":[],\"text\":\"By incorporating these human elements into your multichannel marketing efforts, you can foster deeper connections with your audience and enhance their overall experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb5282810953\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7e35927cd52f\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"ee9f83046949\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c76b652c536\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Inspiration Guide is here to help. This collection of 50 inspirational use cases can be easily customized to address your unique challenges.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Need to find innovative ways to meet your business goals?\"},{\"_key\":\"f1f1fdfcd571\",\"_type\":\"anchor\",\"anchorId\":\"benefits\"},{\"_key\":\"4d860ca90468\",\"_type\":\"block\",\"children\":[{\"_key\":\"92f6279ab4e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The benefits of multichannel marketing automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"944f336ca8da\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e550dfb2d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multichannel marketing automation is a strategic approach that allows brands to automate campaigns to engage customers across various channels. With the right automation tools, brands can streamline their marketing efforts so that each channel works to deliver a unified experience as customers move through the lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7d53abc850c\",\"_type\":\"block\",\"children\":[{\"_key\":\"abf47e20dcab\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging the right tools to automate multichannel campaigns, brands can deliver personalized content at scale, tailoring messages to resonate with individual customers based on their behaviors and preferences, even as they change. Additionally, automation facilitates timely and relevant communication, allowing brands to send targeted messages triggered by specific actions, such as cart abandonment. Lastly, by automating repetitive tasks, marketing teams can optimize their resources, focusing on strategic initiatives that drive engagement and build lasting customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26d9c5d5a152\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"2df3b9413e37\",\"_type\":\"block\",\"children\":[{\"_key\":\"5097cedd4253\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-world wins: Case studies of brands making the leap to cross-channel marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a0681aa925c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"409f4d720ee2\",\"_type\":\"span\",\"marks\":[],\"text\":\"To illustrate the power of transitioning from multichannel to cross-channel marketing, let’s take a look at some brands that have successfully made this leap. Their stories provide valuable insights into the strategies and tactics that can lead to success.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbd60178314e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fa75bebda39\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"GoGoX: Logistics that click—Streamlining engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"57e9d66b1919\",\"_type\":\"block\",\"children\":[{\"_key\":\"303233d371ac\",\"_type\":\"span\",\"marks\":[\"d829427465d1\"],\"text\":\"GoGoX\"},{\"_key\":\"751be16b33d4\",\"_type\":\"span\",\"marks\":[],\"text\":\", a logistics platform, faced challenges in managing customer engagement across multiple channels. By implementing Braze, they unified user profiles and created targeted campaigns that reached customers through their preferred channels. The result? A significant increase in customer retention and engagement.\"}],\"markDefs\":[{\"_key\":\"d829427465d1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/gogox-case-study\"}],\"style\":\"normal\"},{\"_key\":\"fb333025298a\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a promotion for gogox\",\"asset\":{\"_ref\":\"image-cbd7e6258c0b30bbbf308eee132267a015609ed0-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"091e6e198869\",\"_type\":\"block\",\"children\":[{\"_key\":\"9659f9f6054b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Floward: Blooming success with personalized messaging\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ee0a6785d150\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdd0a5527bb3\",\"_type\":\"span\",\"marks\":[\"f2de90170c39\"],\"text\":\"Floward\"},{\"_key\":\"7c54e0a16874\",\"_type\":\"span\",\"marks\":[],\"text\":\", a flower delivery service, recognized the need for a more integrated approach to customer engagement. By utilizing the Braze platform’s cross-channel capabilities, they crafted personalized messaging that resonated with their audience. This led to improved conversion rates and customer satisfaction.\"}],\"markDefs\":[{\"_key\":\"f2de90170c39\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/floward-case-study\"}],\"style\":\"normal\"},{\"_key\":\"9d18d8abf22f\",\"_type\":\"richImage\",\"alt\":\"a couple of valentine 's day advertisements on a phone screen\",\"asset\":{\"_ref\":\"image-dbbfb43aceff94b18347b177de683a40f4c4fad6-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"66b41c22b609\",\"_type\":\"block\",\"children\":[{\"_key\":\"67134da100e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Peacock: Streaming ahead with coordinated campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"dcaa8cc33fbb\",\"_type\":\"block\",\"children\":[{\"_key\":\"06cd105701fd\",\"_type\":\"span\",\"marks\":[\"e693f2cb7f6a\"],\"text\":\"Peacock\"},{\"_key\":\"5d6c8c914f6e\",\"_type\":\"span\",\"marks\":[],\"text\":\", a streaming service, leveraged Braze to orchestrate campaigns across email, push notifications, and in-app messaging. By delivering consistent messaging and personalized content, they successfully increased subscriptions and user engagement.\"}],\"markDefs\":[{\"_key\":\"e693f2cb7f6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/peacock-case-study\"}],\"style\":\"normal\"},{\"_key\":\"dc14c43dfe7f\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says 2022 your year in streams\",\"asset\":{\"_ref\":\"image-eaa89afe7353a2c850d5bc056b55bc64757ef3a1-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ddc9c109de19\",\"_type\":\"block\",\"children\":[{\"_key\":\"9522ad82087b\",\"_type\":\"span\",\"marks\":[],\"text\":\"These case studies highlight the tangible benefits of adopting a cross-channel approach, demonstrating how brands can enhance customer engagement and drive growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3c22b1f30ea\",\"_type\":\"anchor\",\"anchorId\":\"metrics\"},{\"_key\":\"48b29878f0dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c75001da51\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Measuring success: Key metrics for multichannel marketing mastery\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"985358be9a21\",\"_type\":\"block\",\"children\":[{\"_key\":\"00e2b405f92e\",\"_type\":\"span\",\"marks\":[],\"text\":\"To gauge the effectiveness of your multichannel marketing efforts, it’s essential to track key performance indicators (KPIs). Here are some important metrics to consider:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"045ccb4f8e95\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fefdaed9d50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer engagement rates\"},{\"_key\":\"dd939780a4ae\",\"_type\":\"span\",\"marks\":[],\"text\":\": Measure how often customers interact with your content across channels. This includes open rates for emails, click-through rates for ads, and engagement on social media.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20fe9c522749\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf36d62d755c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conversion rates\"},{\"_key\":\"a06bf68b9933\",\"_type\":\"span\",\"marks\":[],\"text\":\": Track the percentage of customers who take a desired action, such as making a purchase or signing up for a newsletter.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0bd6ebbffe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc6ea816c349\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer retention rates\"},{\"_key\":\"3dbc056f5dd4\",\"_type\":\"span\",\"marks\":[],\"text\":\": Monitor how many customers return to engage with your brand after their initial interaction. High retention rates indicate successful multichannel strategies.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4a7d365f0b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"267af2d3489d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Return on investment (ROI)\"},{\"_key\":\"4cef5432f127\",\"_type\":\"span\",\"marks\":[],\"text\":\": Calculate the ROI for your multichannel campaigns to determine their overall effectiveness and profitability.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"795d00f9f06a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccd10255c2df\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer lifetime value (CLV)\"},{\"_key\":\"9e6b3b368dd1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Understanding the total revenue a customer generates over their lifetime can help you assess the long-term impact of your multichannel marketing efforts.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca085fdf9037\",\"_type\":\"block\",\"children\":[{\"_key\":\"d36d0fe805f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"By measuring these metrics, brands can gain valuable insights into their multichannel marketing performance and make data-driven decisions for future campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82eacd0aa46c\",\"_type\":\"anchor\",\"anchorId\":\"roadmap\"},{\"_key\":\"ef8ae7f13fe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3aa20214a4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From multichannel to cross-channel: Your roadmap for success\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dd7f37fbed7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"aaf7074fecb9\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands recognize the limitations of multichannel marketing, many are making the shift to cross-channel strategies. But what does this transition entail, and how can brands effectively navigate it?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34f638f4fa24\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cca73872896\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Steps to success: Transitioning to a \"},{\"_key\":\"f8d7e9007d16\",\"_type\":\"span\",\"marks\":[\"fc60e7741a52\",\"strong\"],\"text\":\"cross-channel strategy\"}],\"markDefs\":[{\"_key\":\"fc60e7741a52\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/cross-channel-engagement-matters\"}],\"style\":\"h3\"},{\"_key\":\"818cc9b12065\",\"_type\":\"block\",\"children\":[{\"_key\":\"b73b3fe49dc9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Assess your current strategy\"},{\"_key\":\"693264658904\",\"_type\":\"span\",\"marks\":[],\"text\":\": Take stock of your existing multichannel efforts. Identify which channels are performing well and which need improvement. Understanding your current landscape will help you make informed decisions moving forward.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57f40becc82c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1791065439c5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make sure you have the right tools\"},{\"_key\":\"d95c52b42760\",\"_type\":\"span\",\"marks\":[],\"text\":\": To manage cross-channel marketing effectively, invest in tools that facilitate integration and data sharing. Braze offers solutions that support user profile unification, AI targeting, and campaign orchestration.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4a319f46232\",\"_type\":\"block\",\"children\":[{\"_key\":\"15e4bf1bd553\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a cohesive strategy\"},{\"_key\":\"77184d9c4f85\",\"_type\":\"span\",\"marks\":[],\"text\":\": Develop a comprehensive marketing strategy that outlines how you will engage customers across channels. Ensure that your messaging aligns with your brand voice and resonates with your target audience.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79d8110f9a45\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dec3e8c12e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Monitor and optimize\"},{\"_key\":\"f9d4c50cf070\",\"_type\":\"span\",\"marks\":[],\"text\":\": Continuously monitor the performance of your cross-channel campaigns. Use analytics to identify areas for improvement and optimize your strategies accordingly.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"414a38b66f7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cdaa1cc32a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following these steps, brands can successfully transition from a multichannel approach to a more integrated cross-channel strategy that enhances customer engagement and drives results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e33b6fae7278\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"2e6872e74800\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d07288b5066\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conclusion: The future of marketing is multichannel—Are you ready?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"29ede3aa6a61\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9fef76fa594\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we navigate the complexities of modern marketing, one thing is clear: multichannel marketing is not just a trend; it’s a necessity. Brands that embrace this approach can create richer, more engaging experiences for their customers, ultimately driving loyalty and growth. The shift toward cross-channel strategies is not merely about keeping up with the competition; it’s about setting the pace in an ever-evolving landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bd0890809c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d68728753313\",\"_type\":\"span\",\"marks\":[],\"text\":\"As you embark on your multichannel journey, remember that the heart of marketing lies in building relationships. Embrace creativity, tell compelling stories, and prioritize the human touch in your campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b545e801f096\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7513e1d30c06\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"72c1e5eaa212\",\"_type\":\"block\",\"children\":[{\"_key\":\"137b6ff614d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Discover how to make the transition from multichannel to cross-channel marketing by exploring \"},{\"_key\":\"d354e8e0afbe\",\"_type\":\"span\",\"marks\":[\"21bdb7908d68\"],\"text\":\"The Cross-Channel Marketing Difference Report\"},{\"_key\":\"41ef1812fdd5\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"}],\"markDefs\":[{\"_key\":\"21bdb7908d68\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"}],\"style\":\"normal\"}],\"heading\":\"Are you ready to elevate your marketing strategy? \"},{\"_key\":\"88cb95e558c1\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/999f6da622244ca18def1eea8435dbf6c9bedb0c-1920x1080.png\",\"publishedDate\":\"2025-06-03T13:28:49.568Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-080f77ae210dc0e67c685429bb6f1e8421ee1a40-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Strategies and examples to help you understand what is multichannel marketing and how you can leverage it.\",\"pageTitle\":\"What is multichannel marketing?\",\"slug\":{\"_type\":\"slug\",\"current\":\"multichannel-marketing\"}},\"title\":\"What is multichannel marketing? Strategies, examples, and the move toward cross-channel\"},{\"_id\":\"2d10178b-e79c-46e2-acd4-2dbdce071f4b\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"498e39329f95\",\"_type\":\"block\",\"children\":[{\"_key\":\"33871755faf30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technology has made it possible for brands to speak with a consistent voice and provide a valuable, coherent, brand experience across a diverse array of digital touchpoints—and that’s led customers to expect this kind of consistency from the companies they engage with. But, too often, there’s a missing link, breaking the connection between these key aspects of a successful marketing campaign and providing customers with a broken, frustrating brand experience. \"},{\"_key\":\"33871755faf31\",\"_type\":\"span\",\"marks\":[\"c69626cb1d36\"],\"text\":\"That’s a major problem\"},{\"_key\":\"33871755faf32\",\"_type\":\"span\",\"marks\":[],\"text\":\", especially in today’s increasingly cross-channel, cross-platform, cross-device world.\"}],\"markDefs\":[{\"_key\":\"c69626cb1d36\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-brand-campaign-cannes-lions\"}],\"style\":\"normal\"},{\"_key\":\"76cc6947221e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bba70c8da740\",\"_type\":\"span\",\"marks\":[],\"text\":\"4 Ingredients for a Brilliant Digital Customer Experience\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ee646d442b1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0697abb9ad900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Getting engagement right doesn’t just happen. To send even the simplest marketing campaign, you need four things:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ad1871f5081\",\"_type\":\"block\",\"children\":[{\"_key\":\"707f4574a2c10\",\"_type\":\"span\",\"marks\":[\"db00e1108e84\"],\"text\":\"Customer data\"},{\"_key\":\"707f4574a2c11\",\"_type\":\"span\",\"marks\":[],\"text\":\": Collect information that’s accurate, and that will be put to use to deliver a personalized brand experience, have a meaningful impact on customer engagement, and can be used in compliance with privacy regulations.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"db00e1108e84\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-data-and-what-you-need-to-know\"}],\"style\":\"normal\"},{\"_key\":\"10ce555e46ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a3e3582e7c10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Technology: \"},{\"_key\":\"3a3e3582e7c11\",\"_type\":\"span\",\"marks\":[],\"text\":\"You need the right customer engagement platform to orchestrate, target, and customize your campaigns\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e4fbfdc7995\",\"_type\":\"block\",\"children\":[{\"_key\":\"594a837188e90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Team:\"},{\"_key\":\"594a837188e91\",\"_type\":\"span\",\"marks\":[],\"text\":\" Whether it’s a mighty team of one, or a whole band, you need people to build, send, test, and optimize your campaigns\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9762b9ce5e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a672391b9a00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collaboration: \"},{\"_key\":\"1a672391b9a01\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your data, technology, and team need to \"},{\"_key\":\"1a672391b9a02\",\"_type\":\"span\",\"marks\":[\"e57d87f62942\"],\"text\":\"work together\"},{\"_key\":\"1a672391b9a03\",\"_type\":\"span\",\"marks\":[],\"text\":\" in support of enhancing customer experiences and creating strong customer/brand relationships\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"e57d87f62942\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/carlos-valdes-depena-teams\"}],\"style\":\"normal\"},{\"_key\":\"4d9475379a71\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1921aa76af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Examples of Broken vs. Brilliant Digital Customer Experiences\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ff0c7bec0b23\",\"_type\":\"block\",\"children\":[{\"_key\":\"614f4af9b7d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Many brands make the customer experience work with flare and style, but some fall short on the experiences they’re trying to deliver. To dig into what’s possible when a brand successfully marries data, technology, and people to create consistent, powerful experiences, let’s explore the line between a broken and brilliant brand experience with a little help from a fictional brand, UponVoyage, and one of its (also fictional) customers, Sara Hightower-Kellerman.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8d027e52e6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad3dd69d19f30\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Broken Onboarding Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8b56d59c743a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9293958900c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meet Sara Hightower-Kellerman. She’s a software engineer at an Austin-based startup, and when this year’s edition of World On-Demand Week (WOW) rolls around, she finds herself dependent on travel and hospitality app UponVoyage to get her to Kansas City and back. But what that experience feels like depends heavily on factors beyond her control. Namely, has UponVoyage provided a cohesive cross-channel, cross-platform brand experience? Watch the video to find out.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95d8aae31c63\",\"_ref\":\"140c320c-3dba-4401-a740-cde1065f2b89\",\"_type\":\"videoReference\"},{\"_key\":\"118170e9df1d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee219ab2b1780\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Brilliant Onboarding Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"038b67a99ea3\",\"_type\":\"block\",\"children\":[{\"_key\":\"28d88d7cfe360\",\"_type\":\"span\",\"marks\":[],\"text\":\"A compelling onboarding experience makes it possible to start your relationship with each customer on solid footing. Yet, making it work takes the right customer engagement strategy, connected systems, and especially smart collaboration. If your mobile, web, marketing, and UI/UX teams only see each other at happy hour, a great experience is a tough thing to deliver consistently. Getting this balance right isn’t easy, and that’s reflected in the numbers: \"},{\"_key\":\"28d88d7cfe361\",\"_type\":\"span\",\"marks\":[\"a01bbaa4f688\"],\"text\":\"fewer than 25%\"},{\"_key\":\"28d88d7cfe362\",\"_type\":\"span\",\"marks\":[],\"text\":\" of people who download an app will return to it the next day.\"}],\"markDefs\":[{\"_key\":\"a01bbaa4f688\",\"_type\":\"link\",\"href\":\"https://www.slideshare.net/Appboy/onboarding-essentials-and-best-practices-for-creating-engaged-users\"}],\"style\":\"normal\"},{\"_key\":\"9461e1029194\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a7ef20ce610\",\"_type\":\"span\",\"marks\":[],\"text\":\"But here’s the thing: it’s entirely possible to provide every customer with the sort of thoughtful, relevant experience that drives real loyalty—and to do it right from the start.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bff9c1598f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"faf29fede6280\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s imagine an alternate version of how Sara Hightower-Kellerman experienced downloading and using UponVoyage for her upcoming work trip. This time, Sara is successfully activated. She’s able to easily add her existing travel reservations, opt into receiving updates related to her trip, and share her location so she can navigate more easily during her travels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77db9a057c63\",\"_ref\":\"86af4985-5f22-45ca-b2ff-eb0ecce9e670\",\"_type\":\"videoReference\"},{\"_key\":\"bb9cd3e1dd88\",\"_type\":\"block\",\"children\":[{\"_key\":\"44f03952d0fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does it take to make your onboarding experience shine? It’s all about preparation, teamwork, and the right tools. This particular brilliant flow leverages:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50ea44d6a5ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"d58e941057120\",\"_type\":\"span\",\"marks\":[],\"text\":\"Priming for permissions (\"},{\"_key\":\"d58e941057121\",\"_type\":\"span\",\"marks\":[\"ee98ae431d52\"],\"text\":\"Push Notifications\"},{\"_key\":\"d58e941057122\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"d58e941057123\",\"_type\":\"span\",\"marks\":[\"d628f6406144\"],\"text\":\"Location\"},{\"_key\":\"d58e941057124\",\"_type\":\"span\",\"marks\":[],\"text\":\")\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ee98ae431d52\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/push-notifications-opt-in\"},{\"_key\":\"d628f6406144\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/priming-location\"}],\"style\":\"normal\"},{\"_key\":\"8f889f33b356\",\"_type\":\"block\",\"children\":[{\"_key\":\"21e8cc0c1cac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"HTML \"},{\"_key\":\"21e8cc0c1cac1\",\"_type\":\"span\",\"marks\":[\"b25bd82c6a5f\"],\"text\":\"in-app messages\"},{\"_key\":\"21e8cc0c1cac2\",\"_type\":\"span\",\"marks\":[],\"text\":\" with formfill\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b25bd82c6a5f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/in-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"5702652f020f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fe483b622170\",\"_type\":\"span\",\"marks\":[\"7468b55b48ab\"],\"text\":\"Triggered messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7468b55b48ab\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/triggered-messages-guide\"}],\"style\":\"normal\"},{\"_key\":\"a3e6763fbace\",\"_type\":\"block\",\"children\":[{\"_key\":\"7585ad6270140\",\"_type\":\"span\",\"marks\":[\"879bca86a44b\"],\"text\":\"Dynamic content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"879bca86a44b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/library/card-flow/connected-content\"}],\"style\":\"normal\"},{\"_key\":\"163142e9cb68\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e8289bc4a8a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Broken Customer Activation Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a55316567828\",\"_type\":\"block\",\"children\":[{\"_key\":\"0468ca4a294b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In today’s fast-moving, digital-first world, marketing thought leaders often talk about the importance of making a strong first impression. Things like \"},{\"_key\":\"0468ca4a294b1\",\"_type\":\"span\",\"marks\":[\"9f556224d7c7\"],\"text\":\"priming for push\"},{\"_key\":\"0468ca4a294b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"0468ca4a294b3\",\"_type\":\"span\",\"marks\":[\"27140b0de3f0\"],\"text\":\"priming for location\"},{\"_key\":\"0468ca4a294b4\",\"_type\":\"span\",\"marks\":[],\"text\":\", investing in \"},{\"_key\":\"0468ca4a294b5\",\"_type\":\"span\",\"marks\":[\"d6202776e939\"],\"text\":\"onboarding\"},{\"_key\":\"0468ca4a294b6\",\"_type\":\"span\",\"marks\":[],\"text\":\", and using testing to \"},{\"_key\":\"0468ca4a294b7\",\"_type\":\"span\",\"marks\":[\"9aa6a8b77a5c\"],\"text\":\"get your onboarding flow just right\"},{\"_key\":\"0468ca4a294b8\",\"_type\":\"span\",\"marks\":[],\"text\":\". If you don’t win customers early, it becomes a lot harder to retain them. It also takes more than making a good first impression; just like any relationship, customers need to feel nurtured and cared for along the way.\"}],\"markDefs\":[{\"_key\":\"9f556224d7c7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/push-priming-thredup\"},{\"_key\":\"27140b0de3f0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/priming-location\"},{\"_key\":\"d6202776e939\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/onboarding-guide\"},{\"_key\":\"9aa6a8b77a5c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/ibotta\"}],\"style\":\"normal\"},{\"_key\":\"68bd4565f9ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7e38123a8f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the customer relationship matures, flash matters less than substance. In general, customers use your service because it’s relevant to their interests and needs, and because your brand adds real value to their lives. Post-onboarding, the onus is on you to live up to customer expectations.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bb8d7d9279f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd465e015f780\",\"_type\":\"span\",\"marks\":[],\"text\":\"So what does it look like when a brand does that—or fails to? (Like, really, really fails to.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eef92fc9b013\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f3973711e590\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s look at another Broken Vs. Brilliant experience with Sara as she uses the UponVoyage app to travel to WOW. Her poor onboarding experience has follow-on effects as she misses important updates and notifications from UponVoyage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff56462c3da8\",\"_ref\":\"00e7770e-ed4a-4744-8d4c-ef16f92521ae\",\"_type\":\"videoReference\"},{\"_key\":\"034ac80db4c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4f0c694c5640\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Brilliant Customer Activation Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0d822598769a\",\"_type\":\"block\",\"children\":[{\"_key\":\"49caeab109090\",\"_type\":\"span\",\"marks\":[],\"text\":\"When we think of bad customer experiences, we tend to focus on situations where something serious went wrong. That’s natural: There’s little that alienates a customer faster than a brand experience that falls completely on its face. Yet smaller misses also have a cumulative effect and you can easily miss \"},{\"_key\":\"49caeab109091\",\"_type\":\"span\",\"marks\":[\"1a85ec63eced\"],\"text\":\"opportunities to provide value\"},{\"_key\":\"49caeab109092\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"1a85ec63eced\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/marketing-errors-deep-linking\"}],\"style\":\"normal\"},{\"_key\":\"520429765d00\",\"_type\":\"block\",\"children\":[{\"_key\":\"96b4a989f21a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here in this alternate reality where Sara travels with a well-designed digital user experience from UponVoyage, she’s able to check in for her flight, select her seat, preload in-flight entertainment, order car service to and from her departure and arrival airports, check in to her hotel, and receive a movie voucher to use at a theater near her accommodations—all seamlessly within the app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc01165a2454\",\"_ref\":\"4fbf5d0e-41b8-4154-959f-9a09117b10e3\",\"_type\":\"videoReference\"},{\"_key\":\"03bed2859f7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4948ff862b5e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sara loves the experience because it's easy. She may not even think about it in the moment, but later she’s likely to recommend the app to friends and colleagues. Strong brand/customer relationships are built on clear, meaningful communication—the same as any other relationship! But more communication doesn’t necessarily equal \"},{\"_key\":\"4948ff862b5e1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"better\"},{\"_key\":\"4948ff862b5e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" communication; it’s all about ensuring that your outreach is relevant and valuable. This brilliant flow was accomplished with the following features:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"15d12f7bd9bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"39f163a28fe90\",\"_type\":\"span\",\"marks\":[\"cd726e75b5ce\"],\"text\":\"Triggered messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cd726e75b5ce\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/triggered-messages-guide\"}],\"style\":\"normal\"},{\"_key\":\"4cda256d182a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe1e1813d4f80\",\"_type\":\"span\",\"marks\":[\"ca5193c07260\"],\"text\":\"Dynamic content\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ca5193c07260\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/library/card-flow/connected-content\"}],\"style\":\"normal\"},{\"_key\":\"891bb73f4a5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"895fc86d0d170\",\"_type\":\"span\",\"marks\":[\"d32733b55d2f\"],\"text\":\"Rich push notifications\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d32733b55d2f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ios-10-rich-notifications\"}],\"style\":\"normal\"},{\"_key\":\"f0bdf397cb1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3fb1e44de420\",\"_type\":\"span\",\"marks\":[\"b9885bbb99b6\"],\"text\":\"Cross-channel campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b9885bbb99b6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/cross-channel-messaging\"}],\"style\":\"normal\"},{\"_key\":\"0db1146a0455\",\"_type\":\"block\",\"children\":[{\"_key\":\"29bf9991bebb0\",\"_type\":\"span\",\"marks\":[\"e951f0e90f13\"],\"text\":\"Geofences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e951f0e90f13\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/location-based-marketing-overview\"}],\"style\":\"normal\"},{\"_key\":\"ed654bab9e25\",\"_type\":\"block\",\"children\":[{\"_key\":\"938c431d43b60\",\"_type\":\"span\",\"marks\":[\"5bcdaaabf164\"],\"text\":\"Push action buttons\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5bcdaaabf164\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/push-notification-action-buttons-overview\"}],\"style\":\"normal\"},{\"_key\":\"c1cb74aa1a8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eb64a1fc68a0\",\"_type\":\"span\",\"marks\":[\"e1197900a23c\"],\"text\":\"Push stories\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e1197900a23c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/push-stories-delivery-hero\"}],\"style\":\"normal\"},{\"_key\":\"40e39b20fe2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"83912ef9dc790\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Broken Customer Retention Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fd0516a67649\",\"_type\":\"block\",\"children\":[{\"_key\":\"129c51880dec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to customer engagement, many brands miss the full picture. Too many companies go all in on \"},{\"_key\":\"129c51880dec1\",\"_type\":\"span\",\"marks\":[\"fe0a904e1a5a\"],\"text\":\"customer acquisition\"},{\"_key\":\"129c51880dec2\",\"_type\":\"span\",\"marks\":[],\"text\":\" without a clear plan for how to retain new users. Even when brands \"},{\"_key\":\"129c51880dec3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"do\"},{\"_key\":\"129c51880dec4\",\"_type\":\"span\",\"marks\":[],\"text\":\" prioritize the user experience after that first session or web visit, there’s a tendency to focus on \"},{\"_key\":\"129c51880dec5\",\"_type\":\"span\",\"marks\":[\"82a4f39b84df\"],\"text\":\"lapsing users and re-engagement\"},{\"_key\":\"129c51880dec6\",\"_type\":\"span\",\"marks\":[],\"text\":\". Both these efforts are key parts of a thoughtful, full-lifecycle customer engagement strategy, but marketing, growth, and engagement teams create a lot of unnecessary work when emphasizing acquisition and re-engagement without taking a close look at the middle leg of that journey: the actual day-to-day experience of active customers.\"}],\"markDefs\":[{\"_key\":\"fe0a904e1a5a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/app-user-acquisition-example\"},{\"_key\":\"82a4f39b84df\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/user-churn-customer-retention-amplitude\"}],\"style\":\"normal\"},{\"_key\":\"d418269b58e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"d772e7237b820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once a given user is engaged with your app or website, the experience you provide becomes the central factor in whether they grow into a deeply loyal customer (and \"},{\"_key\":\"d772e7237b821\",\"_type\":\"span\",\"marks\":[\"a5b911b23523\"],\"text\":\"possible brand evangelist\"},{\"_key\":\"d772e7237b822\",\"_type\":\"span\",\"marks\":[],\"text\":\") or \"},{\"_key\":\"d772e7237b823\",\"_type\":\"span\",\"marks\":[\"84d8b1395e16\"],\"text\":\"slowly drift away\"},{\"_key\":\"d772e7237b824\",\"_type\":\"span\",\"marks\":[],\"text\":\". Having a great in-app or website experience is essential, and making that experience all it can be \"},{\"_key\":\"d772e7237b825\",\"_type\":\"span\",\"marks\":[\"ef7e9d8924f1\"],\"text\":\"doesn’t just fall on your engineering or web teams\"},{\"_key\":\"d772e7237b826\",\"_type\":\"span\",\"marks\":[],\"text\":\". Customer outreach plays a key role in \"},{\"_key\":\"d772e7237b827\",\"_type\":\"span\",\"marks\":[\"4e07d035a178\"],\"text\":\"educating customers about the experiences that are available\"},{\"_key\":\"d772e7237b828\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a5b911b23523\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/turn-loyal-customers-brand-evangelists-3-things-know\"},{\"_key\":\"84d8b1395e16\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-hold-onto-at-risk-customers\"},{\"_key\":\"ef7e9d8924f1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/carlos-valdes-dapena-teams\"},{\"_key\":\"4e07d035a178\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/onboarding-guide\"}],\"style\":\"normal\"},{\"_key\":\"d2089cfbe212\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c2883cddfe00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let’s return to Sara. Now she’s heading home from WOW and needs an earlier flight departure. Yet she misses an important update from UponVoyage and arrives late for her flight, has issues checking in for her next flight, and receives an inaccurate update about her gate change, causing her to miss the flight (not to mention the free drink she was offered).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"379f4f664511\",\"_ref\":\"9576854c-52e4-41cd-b20d-613b6166c80d\",\"_type\":\"videoReference\"},{\"_key\":\"621fd2da5f55\",\"_type\":\"block\",\"children\":[{\"_key\":\"53a3207dc67a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When the customer experience goes bad, it can go \"},{\"_key\":\"53a3207dc67a1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"really\"},{\"_key\":\"53a3207dc67a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" bad. Especially from the customer perspective—often, they’re wasting both time and money. Any interaction that leaves customers feeling unappreciated, neglected, or even insulted are opportunities for competitors. No company strives for that, but avoiding these situations takes more than employing talented people with good intentions. You can write the greatest push notification ever, but if it’s \"},{\"_key\":\"53a3207dc67a3\",\"_type\":\"span\",\"marks\":[\"d30f18a8b7d4\"],\"text\":\"pulling in outdated information\"},{\"_key\":\"53a3207dc67a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" or contains contradicting updates, it’s only going to make things worse. To stay out of this danger zone, you need to take a thoughtful, coordinated approach that reduces silos within your company, whether \"},{\"_key\":\"53a3207dc67a5\",\"_type\":\"span\",\"marks\":[\"7001b26eea7d\"],\"text\":\"organizational\"},{\"_key\":\"53a3207dc67a6\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"53a3207dc67a7\",\"_type\":\"span\",\"marks\":[\"c99832e61518\"],\"text\":\"regarding the flow of data between systems\"},{\"_key\":\"53a3207dc67a8\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d30f18a8b7d4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"},{\"_key\":\"7001b26eea7d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/breaking-down-silos-cannes\"},{\"_key\":\"c99832e61518\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/unbounded-data-101\"}],\"style\":\"normal\"},{\"_key\":\"50d44836aab5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1bf0822e866c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Brilliant Customer Retention Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b8910675dfde\",\"_type\":\"block\",\"children\":[{\"_key\":\"982e95bae8010\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a brand experience works, it’s magical. But because \"},{\"_key\":\"982e95bae8011\",\"_type\":\"span\",\"marks\":[\"e1c866bab408\"],\"text\":\"so much of the coordination and moving parts operate behind the scenes\"},{\"_key\":\"982e95bae8012\",\"_type\":\"span\",\"marks\":[],\"text\":\", the experience that customers receive is usually defined by its smooth, effective simplicity. That’s okay. The point isn’t to wow your audience with all the work you're doing or the cool technologies you’re leveraging; it’s to make their lives better, their experiences with your brand easier and more valuable, and to set the stage for a long-term, mutually beneficial relationship.\"}],\"markDefs\":[{\"_key\":\"e1c866bab408\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/happens-marketing-tech-cant-talk\"}],\"style\":\"normal\"},{\"_key\":\"118a25590d15\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd6879eef100\",\"_type\":\"span\",\"marks\":[],\"text\":\"And that’s exactly what happens to Sara during her trip back to Austin with UponVoyage. She checks in, receives an update that lets her know to arrive at the airport early to avoid security delays, requests a car service, preloads her in-flight streaming content, and arranges her ride home within a few simple clicks. 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If you’ve been sending customers regular \"},{\"_key\":\"03696705dbc11\",\"_type\":\"span\",\"marks\":[\"fc9a1c171e96\"],\"text\":\"onboarding communications\"},{\"_key\":\"03696705dbc12\",\"_type\":\"span\",\"marks\":[],\"text\":\", or steady messaging around a major promotion or new product feature, that level of outreach isn’t sustainable forever—\"},{\"_key\":\"03696705dbc13\",\"_type\":\"span\",\"marks\":[\"13a87a1747f2\"],\"text\":\"nor should it be\"},{\"_key\":\"03696705dbc14\",\"_type\":\"span\",\"marks\":[],\"text\":\". Each big campaign has its own needs and rules, and part of building a successful customer engagement strategy is determining how to follow up these efforts to strengthen the relationship with your audience and keep the lines of communication open.\"}],\"markDefs\":[{\"_key\":\"fc9a1c171e96\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/5-onboarding-questions\"},{\"_key\":\"13a87a1747f2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/balance-triggered-messages\"}],\"style\":\"normal\"},{\"_key\":\"f44087f1cb8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d79c64e1bf00\",\"_type\":\"span\",\"marks\":[],\"text\":\"To do that, you have to understand how each customer responded to the messages you sent, what channels or message variants or CTAs they engaged with, if any, if they became more active on your app or website—or less. The key is focusing on whether your efforts strengthened or weakened the relationship each customer has with your brand, and finding ways to build on (or address) the impact of this key campaign.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4e04a92c388\",\"_type\":\"block\",\"children\":[{\"_key\":\"68e3704ed3e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To dig into how to handle this unique-but-essential part of the customer journey, we’ve put together two more Broken Vs. Brilliant videos, where we explore the line between broken and brilliant brand experiences with a little help from the fictional brand UponVoyage. Here the company follows up with customer Sara after her travels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff70657e654c\",\"_ref\":\"e7aec42b-1236-4185-acb1-3d76a346e8f1\",\"_type\":\"videoReference\"},{\"_key\":\"dd59392efeed\",\"_type\":\"block\",\"children\":[{\"_key\":\"0366e3514dcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer relationships don’t end when a transaction is complete. Forgetting that can lead to self-defeating moves—like sending promotional messages to customers when they have open customer support tickets. Misses like that can drive users to uninstall your app, switch to the competition, and even badmouth your brand to other consumers. Looking to avoid that? It’s up to you to nurture customer connections with smart messaging and thoughtful use of user data to create the kind of lasting relationships that drive long-term business success.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fca0185ad378\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc7656002aef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Brilliant Post-Customer Journey Experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3c23390760c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"47db07d051a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"When things go right, that’s something to celebrate—but it’s no time for marketing, growth, and engagement teams to rest on their laurels. Putting together a post-campaign campaign can be just as involved as creating the original, and should be just as thoughtful. Work through the tools and tactics at your disposal and be mindful of how they will enhance the customer experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d5465af3e5ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"d94859b12a2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"See an example of this in action, as UponVoyage follows up with Sara after her trip, asking her to rate her experience, encouraging her to opt in for low-price push alerts for her favorite destination, and sending her a price-drop alert for her destination that she acts on to book her next trip via UponVoyage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26be5f38963d\",\"_ref\":\"5bb2cd0a-f617-4aa3-ab6e-cd7a59cd3060\",\"_type\":\"videoReference\"},{\"_key\":\"de53b94be1aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6ebc08398140\",\"_type\":\"span\",\"marks\":[],\"text\":\"This kind of brilliant digital customer experience is possible 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\"},{\"_key\":\"eb67b576273b2\",\"_type\":\"span\",\"marks\":[\"08a72b2cacf4\"],\"text\":\"onboarding\"},{\"_key\":\"eb67b576273b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"—getting users to explore your brand’s offerings and interact with your company over time. Use these best practices to maximize the number of users that fully onboard with your website, app, or other digital customer experience.\"}],\"markDefs\":[{\"_key\":\"29734a8e72c7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"},{\"_key\":\"08a72b2cacf4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-onboarding\"}],\"style\":\"normal\"},{\"_key\":\"4ef7d6da9fe6\",\"_type\":\"block\",\"children\":[{\"_key\":\"48d2ff350b830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Walk users through the process of signing up for and using your company’s website, app, or digital account, subscription, or service\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65dea96e5c04\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ab7cb06108a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keep messages short and focused\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8cb455c2e5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2eca22b73d130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Explain the benefits of opting into receiving push notifications, location sharing, or sharing other customer data, and help the customer understand how their data will be used to provide a more personalized brand experience\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f5712dc9b47\",\"_type\":\"block\",\"children\":[{\"_key\":\"86d537f206a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage multiple channels to keep users engaged throughout the onboarding process\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4860bf037f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"50e4174cf4c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Educate customers to encourage further activation, such as by highlighting features they haven’t used yet\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed8ac4e0f705\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f3041e609bb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can personalized marketing campaigns improve customer retention?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b3d0975077c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b5f4ebcf0110\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using \"},{\"_key\":\"4b5f4ebcf0111\",\"_type\":\"span\",\"marks\":[\"80568fa5ab2c\"],\"text\":\"zero-party data\"},{\"_key\":\"4b5f4ebcf0112\",\"_type\":\"span\",\"marks\":[],\"text\":\" and first-party data can help you to better understand who your users are—and what their needs, interests, wants, and behaviors are. At the 1:1 level, brands can create more relevant, meaningful, and personalized brand experiences that drive engagement.\"}],\"markDefs\":[{\"_key\":\"80568fa5ab2c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-is-zero-party-data\"}],\"style\":\"normal\"},{\"_key\":\"317ddcee4c08\",\"_type\":\"block\",\"children\":[{\"_key\":\"9aecb27ec67f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When \"},{\"_key\":\"9aecb27ec67f1\",\"_type\":\"span\",\"marks\":[\"ff530fda9c16\"],\"text\":\"HBO Max\"},{\"_key\":\"9aecb27ec67f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (now Max) used in-app messages to gather customer insights to tailor the user experience, they saw a 15% increase in engagement and churn prevention. Similarly, when \"},{\"_key\":\"9aecb27ec67f3\",\"_type\":\"span\",\"marks\":[\"4ac89cba9ee5\"],\"text\":\"Peacock\"},{\"_key\":\"9aecb27ec67f4\",\"_type\":\"span\",\"marks\":[],\"text\":\" used personalization to deliver custom year-in-review campaigns to customers, they were able to reduce their churn rate by 20%. And, in yet another example, when the webcomic digital publishing platform \"},{\"_key\":\"9aecb27ec67f5\",\"_type\":\"span\",\"marks\":[\"951a26d63fca\"],\"text\":\"Tapas\"},{\"_key\":\"9aecb27ec67f6\",\"_type\":\"span\",\"marks\":[],\"text\":\" used personalization, they saw their new user retention jump by 100%.\"}],\"markDefs\":[{\"_key\":\"ff530fda9c16\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/hbo-max-latam-case-study\"},{\"_key\":\"4ac89cba9ee5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/peacock-case-study\"},{\"_key\":\"951a26d63fca\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/tapas-case-study\"}],\"style\":\"normal\"},{\"_key\":\"cfc93992bea0\",\"_type\":\"richImage\",\"alt\":\"two phone screens with the year 2022 on 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include:\"}],\"markDefs\":[{\"_key\":\"8451bf193ae3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push/best_practices/#collect-relevant-user-datahttps://www.braze.com/docs/user_guide/message_building_by_channel/push/best_practices/#collect-relevant-user-data\"}],\"style\":\"normal\"},{\"_key\":\"00eea0926116\",\"_type\":\"block\",\"children\":[{\"_key\":\"33c5c94f40880\",\"_type\":\"span\",\"marks\":[\"3118298a63b2\",\"strong\"],\"text\":\"Priming users to opt into receiving push notifications\"},{\"_key\":\"33c5c94f40881\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\". \"},{\"_key\":\"33c5c94f40882\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is incredibly important as brands get one chance to ask customers if they’d like to subscribe.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3118298a63b2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-a-push-primer\"}],\"style\":\"normal\"},{\"_key\":\"15bc35e8bcd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"820e3d709cd10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collecting relevant customer data \"},{\"_key\":\"820e3d709cd11\",\"_type\":\"span\",\"marks\":[],\"text\":\"to send users timely and relevant campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d7f3cd25636\",\"_type\":\"block\",\"children\":[{\"_key\":\"163296d71b080\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Making a strong first impression.\"},{\"_key\":\"163296d71b081\",\"_type\":\"span\",\"marks\":[],\"text\":\" On average, \"},{\"_key\":\"163296d71b082\",\"_type\":\"span\",\"marks\":[\"b8a3aef913b8\"],\"text\":\"brands have just three chances before customers consider 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above.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"053bc7dc4adc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e43c5cf925e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Sending campaigns at the right time\"},{\"_key\":\"0e43c5cf925e1\",\"_type\":\"span\",\"marks\":[],\"text\":\", such as when you have time-sensitive updates or when a customer is most likely to engage, using a tool like AI-powered \"},{\"_key\":\"0e43c5cf925e2\",\"_type\":\"span\",\"marks\":[\"62876c4ca549\"],\"text\":\"Braze Intelligent Timing\"},{\"_key\":\"0e43c5cf925e3\",\"_type\":\"span\",\"marks\":[],\"text\":\". Braze research has found that push notifications deployed via Intelligent Timing are \"},{\"_key\":\"0e43c5cf925e4\",\"_type\":\"span\",\"marks\":[\"8c4d3937f4b1\"],\"text\":\"2.6X more effective at driving app opens\"},{\"_key\":\"0e43c5cf925e5\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"62876c4ca549\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/real-time-data-based-insights\"},{\"_key\":\"8c4d3937f4b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/data-driven-marketing-automation\"}],\"style\":\"normal\"},{\"_key\":\"1b451f294064\",\"_type\":\"block\",\"children\":[{\"_key\":\"7317f73f82280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maximizing your push campaigns by using them as part of a broader cross-channel strategy.\"},{\"_key\":\"7317f73f82281\",\"_type\":\"span\",\"marks\":[],\"text\":\" Two of the top-performing channels to use in tandem with push to increase activation, monetization, and retention KPIs include email and in-app messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02f38102672f\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc0f352553d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can dynamic content enable effective customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e50a9869903e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdd506b159740\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dynamic content, enabled by tools like \"},{\"_key\":\"fdd506b159741\",\"_type\":\"span\",\"marks\":[\"1b2a179fe7b1\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"fdd506b159742\",\"_type\":\"span\",\"marks\":[],\"text\":\", makes it possible for brands to send customers the most up-to-date information, whether that’s the latest product inventory, news, weather, or updates related to a flight, sporting event, or concert.\"}],\"markDefs\":[{\"_key\":\"1b2a179fe7b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/connected-content-for-personalization\"}],\"style\":\"normal\"},{\"_key\":\"30a52712c826\",\"_type\":\"block\",\"children\":[{\"_key\":\"7420ffab27fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using dynamic content can lead to more effective customer engagement by increasing the relevance of a campaign and driving performance KPIs like click-through rates, opens, and conversions as a result. 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When the language learning app busuu \"},{\"_key\":\"7420ffab27fa3\",\"_type\":\"span\",\"marks\":[\"739197b365f1\"],\"text\":\"used Connected Content to tailor campaigns for users\"},{\"_key\":\"7420ffab27fa4\",\"_type\":\"span\",\"marks\":[],\"text\":\", the brand saw click-through rates climb by 126% and direct opens jump by 70%.\"}],\"markDefs\":[{\"_key\":\"b268c5ae5e07\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/dynamic-content-personalization\"},{\"_key\":\"739197b365f1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/understanding-dynamic-content-personalization\"}],\"style\":\"normal\"},{\"_key\":\"453d98db4b3c\",\"_type\":\"richImage\",\"alt\":\"a bunch of screens with the word busuu on them\",\"asset\":{\"_ref\":\"image-71eff207bd719da84a72f2890eacdcb25af301d8-2400x1300-png\",\"_type\":\"reference\"}},{\"_key\":\"71fc89558b97\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b28767c11f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"What strategies can be used to re-engage lapsed users?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80741a5959f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcfc83fe0b120\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands looking to re-engage lapsed users should consider sending push notifications to customers who are slipping away. That’s because push is especially powerful when it comes to re-engagement, giving your outreach a second chance to resonate. That said, you can’t send push campaigns to customers who haven’t opted in, so sending \"},{\"_key\":\"dcfc83fe0b121\",\"_type\":\"span\",\"marks\":[\"0d8ee4a653f8\"],\"text\":\"cross-channel re-engagement campaigns\"},{\"_key\":\"dcfc83fe0b122\",\"_type\":\"span\",\"marks\":[],\"text\":\" is another important strategy for getting in front of lapsed users.\"}],\"markDefs\":[{\"_key\":\"0d8ee4a653f8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/cross-channel-re-engagement\"}],\"style\":\"normal\"},{\"_key\":\"7634db1f2e1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"53c5447c10010\",\"_type\":\"span\",\"marks\":[],\"text\":\"How does geofencing work in marketing campaigns?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"beadbc504605\",\"_type\":\"block\",\"children\":[{\"_key\":\"20a0c80e6b640\",\"_type\":\"span\",\"marks\":[\"ca2f1bfbc9df\"],\"text\":\"Geofencing\"},{\"_key\":\"20a0c80e6b641\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a type of \"},{\"_key\":\"20a0c80e6b642\",\"_type\":\"span\",\"marks\":[\"81cbb1aec6fc\"],\"text\":\"location-based marketing\"},{\"_key\":\"20a0c80e6b643\",\"_type\":\"span\",\"marks\":[],\"text\":\" that brands can use to send hyper-localized messaging to customers when they enter, leave, or live within a certain physical area. For instance, travel companies may send specific updates when customers arrive at or depart from an airport. Similarly, restaurants, gyms, banks, or other companies with brick-and-mortar locations may deploy notifications when users are within a certain distance of their physical site. When \"},{\"_key\":\"20a0c80e6b644\",\"_type\":\"span\",\"marks\":[\"f7e298ce51c4\"],\"text\":\"Burger King leveraged geofencing for the brand’s famous “Whopper Detour” campaign\"},{\"_key\":\"20a0c80e6b645\",\"_type\":\"span\",\"marks\":[],\"text\":\", they saw a 53.7% increase in monthly active users and an incredible 37:1 ROI.\"}],\"markDefs\":[{\"_key\":\"ca2f1bfbc9df\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/geofence\"},{\"_key\":\"81cbb1aec6fc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/location-based-marketing-overview\"},{\"_key\":\"f7e298ce51c4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/burger-king-client-story\"}],\"style\":\"normal\"},{\"_key\":\"3d4bb725f0f7\",\"_type\":\"richImage\",\"alt\":\"a screenshot of a burger king app showing the time as 9:41\",\"asset\":{\"_ref\":\"image-87947af449be49a181b705d25e29bb62b5bde892-2400x1200-png\",\"_type\":\"reference\"}},{\"_key\":\"ca91b090713d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2bcea7d09bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What role does triggered messaging play in customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b577defa3dde\",\"_type\":\"block\",\"children\":[{\"_key\":\"925ee3792a270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Triggered messaging can increase customer engagement by enabling brands to send relevant, personalized outreach right in the moment and in response to a given customer action, such as after they finish watching a streaming series, return a product, submit customer feedback, pay a bill, or log a workout. Triggered messages can be sent across channels and can be used to better onboard, activate, monetize, engage, and retain customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d3e7054daf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5cf20e2be50\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can brands measure and improve the customer journey?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0980c32f6b57\",\"_type\":\"block\",\"children\":[{\"_key\":\"d84e699df38d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can \"},{\"_key\":\"d84e699df38d1\",\"_type\":\"span\",\"marks\":[\"586c9edc95d8\"],\"text\":\"measure and improve customer engagement\"},{\"_key\":\"d84e699df38d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" across the customer journey by monitoring metrics like opens, clicks, and conversions for:\"}],\"markDefs\":[{\"_key\":\"586c9edc95d8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/measuring-customer-engagement-to-drive-value\"}],\"style\":\"normal\"},{\"_key\":\"9305086e948b\",\"_type\":\"block\",\"children\":[{\"_key\":\"88c54bb551ca0\",\"_type\":\"span\",\"marks\":[\"bf3fe2646490\"],\"text\":\"Email marketing campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"bf3fe2646490\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/email-marketing-campaign-step-by-step\"}],\"style\":\"normal\"},{\"_key\":\"2b1c0c944841\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd7d1c2901cc0\",\"_type\":\"span\",\"marks\":[\"c4f314e712d5\"],\"text\":\"Push notifications\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c4f314e712d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/push-notifications\"}],\"style\":\"normal\"},{\"_key\":\"ae014cd1c58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddce12954aa00\",\"_type\":\"span\",\"marks\":[\"350fdcf8ba20\"],\"text\":\"In-browser messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"350fdcf8ba20\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-an-in-browser-message-anyway\"}],\"style\":\"normal\"},{\"_key\":\"ef7a2e24b9b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d25093c6a7d0\",\"_type\":\"span\",\"marks\":[\"4f97ecaa50d7\"],\"text\":\"In-app messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4f97ecaa50d7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/in-app-messaging\"}],\"style\":\"normal\"},{\"_key\":\"f95cd669b58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f5e8f84b9b90\",\"_type\":\"span\",\"marks\":[\"17de819d409f\"],\"text\":\"Content Cards\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"17de819d409f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-content-cards-announcement\"}],\"style\":\"normal\"},{\"_key\":\"40493f1ea781\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc08135ef73b0\",\"_type\":\"span\",\"marks\":[\"81bfbad13fe5\"],\"text\":\"SMS campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"81bfbad13fe5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/sms-marketing-overview\"}],\"style\":\"normal\"},{\"_key\":\"03756c58bc76\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef7aa38f10150\",\"_type\":\"span\",\"marks\":[],\"text\":\"...and more\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69234cb017e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1f169c64a380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other ways to evaluate your performance and ensure effective customer engagement include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b21006a5bc7\",\"_type\":\"block\",\"children\":[{\"_key\":\"347a2350cd880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Tracking the ratio between your customer acquisition costs (CAC) and customer lifetime value (CLV) over time by customer segment. Your company should strive for a ratio of 1:3 CAC:CLV for the best financial outcomes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1dbf85a3a315\",\"_type\":\"block\",\"children\":[{\"_key\":\"0fe4d05cdbdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Monitoring the percentage of customers who are moving between different stages of the \"},{\"_key\":\"0fe4d05cdbdc1\",\"_type\":\"span\",\"marks\":[\"338db1766520\"],\"text\":\"customer journey\"},{\"_key\":\"0fe4d05cdbdc2\",\"_type\":\"span\",\"marks\":[],\"text\":\"—such as by comparing the share of users who drop off between signing up for an account before successfully becoming a paid subscriber.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"338db1766520\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-canvas-of-tomorrow-where-were-taking-our-customer-journey-builder-in-2020-and-beyond\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/5804d410eb733bc16bcd80ae0ca29876a262d50e-2400x1600.png\",\"publishedDate\":\"2024-09-27T15:06:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5420357eb1e7c5bab0ee797adb3356b8a22b31c1-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn the four ingredients for effective digital customer experience and engagement, including the importance of data, technology, teamwork, and collaboration.\",\"pageTitle\":\"Transforming the Digital Customer Experience | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"broken-brilliant-digital-customer-experiences\"}},\"title\":\"Broken vs. Brilliant: Transforming the Digital Customer Experience\"},{\"_id\":\"3210cc76-57d4-44fb-aa55-f0bee967b426\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f414301f0c91\",\"_type\":\"block\",\"children\":[{\"_key\":\"b12e943aed5a\",\"_type\":\"span\",\"marks\":[],\"text\":\"As 2026 gets underway, one thing is clear: Email providers just want senders to stick to the basics. Keep your email lists clean, prove that you're really you, and send messages people actually want to open. Getting that right isn't optional anymore—it's essential if you want your email program to function. Taking these key steps keeps your emails out of the spam folder and helps get them in front of real people.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"abe0fc985241\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4b3c33f9a25\",\"_type\":\"span\",\"marks\":[],\"text\":\"I've worked in the email deliverability space for a while, so I know how fast the rules can change (blink twice and there's a new one). So, to help email marketers stay ahead of the curve, I asked a few of my colleagues on the Braze Email Deliverability Services team what they think this new year will bring when it comes to deliverability—and their predictions didn't disappoint! Think of their insights as a friendly tap on the shoulder from inbox experts, something that can help your brand stay trusted, keep subscribers happy, and avoid the dreaded spam corner.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52bd084f9258\",\"_type\":\"block\",\"children\":[{\"_key\":\"c457f53e8b6d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What trends are deliverability experts seeing in the wild (and what does it mean for email marketing)?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6707638c1fbb\",\"_type\":\"richImage\",\"alt\":\"Bryant Gregory, Senior Email Deliverability Consultant at Braze, with his profile photo.\",\"asset\":{\"_ref\":\"image-03e84bb262cc9ba81682b3a73767a90ece69860e-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"75ecc1154da2\",\"_type\":\"block\",\"children\":[{\"_key\":\"79a198d46669\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bryant Gregory, Senior Email Deliverability Consultant, Braze\"},{\"_key\":\"948ff02e66df\",\"_type\":\"span\",\"marks\":[],\"text\":\": This past year, I’ve seen several email lists with little to no engagement data. Without it, brands are forced to rely on signals like “sign-up dates” or basic clicks/opens, or launching campaigns to contacts based on factors like last purchase, last login, or website visits. Because these signals don’t reflect true subscriber intent or current interest, targeting is imprecise—resulting in irrelevant messaging, poor engagement, and low ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8be36194848\",\"_type\":\"block\",\"children\":[{\"_key\":\"c34b74ac18a5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Over the course of the year, I expect mailbox providers to place an even stronger emphasis on pre-send list hygiene and verification. According to \"},{\"_key\":\"c437faaf03d6\",\"_type\":\"span\",\"marks\":[\"71007edde01e\"],\"text\":\"Kickbox\"},{\"_key\":\"7e58df5dafb9\",\"_type\":\"span\",\"marks\":[],\"text\":\", only 23.6% of businesses verify their lists before every campaign, leaving many vulnerable to bounces, spam traps, and disengaged subscribers. Additionally, roughly 9% of emails entered via webforms are invalid—meaning nearly 1 in 10 leads could be fake or undeliverable, resulting in bounces and missed opportunities to reach real customers.\"}],\"markDefs\":[{\"_key\":\"71007edde01e\",\"_type\":\"link\",\"href\":\"https://kickbox.com/resource-center/email-deliverability-report\"}],\"style\":\"normal\"},{\"_key\":\"70fa0e12c80e\",\"_type\":\"block\",\"children\":[{\"_key\":\"37c301a7709b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"When it comes to Domain-Based Message Authentication, Reporting, and Conformance (DMARC), what shifts do you expect to see this year?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f4321ed3465\",\"_type\":\"richImage\",\"alt\":\"Profile photo of José Ramón García Layos, Senior Email Deliverability Consultant at Braze.\",\"asset\":{\"_ref\":\"image-9a34a13f85ac9ca79cc86bb664bd550288369992-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"cc555178e2ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c221cfdc2f6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"José Ramón García Layos, Senior Email Deliverability Consultant, Braze\"},{\"_key\":\"5bf4b3e6f327\",\"_type\":\"span\",\"marks\":[],\"text\":\": I expect mailbox providers to start raising the bar on \"},{\"_key\":\"f16cffeb600b\",\"_type\":\"span\",\"marks\":[\"16abe6d57ee1\"],\"text\":\"DMARC\"},{\"_key\":\"eba0da0d60fd\",\"_type\":\"span\",\"marks\":[],\"text\":\". Right now, the requirement from the largest mailbox providers (MPs) like Gmail, Yahoo, or Microsoft is for a p=none policy, which is useful for visibility but doesn’t actually protect users or give MPs strong trust signals.\"}],\"markDefs\":[{\"_key\":\"16abe6d57ee1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/email-authentication-overview\"}],\"style\":\"normal\"},{\"_key\":\"df31391a3bdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b32918b9e1fd\",\"_type\":\"span\",\"marks\":[],\"text\":\"As abuse continues to grow, especially spoofing and AI-generated phishing, p=none simply won’t be enough for providers to reliably separate legitimate senders from everyone else. Because of that, I could see MPs eventually requiring senders to move toward enforcement-level DMARC policies (quarantine or reject). This would give providers clearer identity signals and reduce impersonation attempts, while helping trustworthy programs stand out!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb521e7917be\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e7d7746b12d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How do you see Brand Indicators for Message Identification (BIMI) impacting the inbox and overall email deliverability in 2026?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8a2b9e338df9\",\"_type\":\"richImage\",\"alt\":\"Photo of Song Soon Yang, Senior Email Deliverability Consultant at Braze.\",\"asset\":{\"_ref\":\"image-3b617582ae7ea1d5dc4cd58e6f2dd0fa2ab868c3-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e153d3ac59d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8022d683eb1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Song Soon Yang, Senior Email Deliverability Consultant, Braze\"},{\"_key\":\"6b042cf9d7c7\",\"_type\":\"span\",\"marks\":[],\"text\":\": I expect \"},{\"_key\":\"91f213ff7c61\",\"_type\":\"span\",\"marks\":[\"5f362e479dfd\"],\"text\":\"BIMI\"},{\"_key\":\"ab6a5e6c7c97\",\"_type\":\"span\",\"marks\":[],\"text\":\" to transition from a luxury branding perk to a baseline deliverability requirement.\"}],\"markDefs\":[{\"_key\":\"5f362e479dfd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/brand-indications-for-message-identification\"}],\"style\":\"normal\"},{\"_key\":\"c0665a7b55dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"18c5cf3830af\",\"_type\":\"span\",\"marks\":[],\"text\":\"Up until now, verified logos were restricted to trademark holders willing to purchase expensive Verified Mark Certificates (VMCs). However, the rollout of Common Mark Certificates (CMCs) changes the game entirely, allowing senders to display verified logos without a registered trademark. Because of this wider accessibility, an email without a logo will look inherently suspicious to users conditioned to see visual proof of identity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc1c3f33ce8\",\"_type\":\"block\",\"children\":[{\"_key\":\"be6033ed041e\",\"_type\":\"span\",\"marks\":[],\"text\":\"This visual gap will likely drive up user complaints for non-adopters. Failing to implement BIMI won't just hurt your branding. It may directly impact customer inbox placement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b2ebdd91bf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"28b0864c0874\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What will be the biggest shift in how marketers should approach email engagement, and how can technology like AI be used responsibly to create meaningful connections with subscribers?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"eba97c02f310\",\"_type\":\"richImage\",\"alt\":\"Headshot of Eric Stelle, Email Deliverability Principal II at Braze.\",\"asset\":{\"_ref\":\"image-11464defc0d725ebe43dde4d2ce5df2a06699262-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"548e4b538636\",\"_type\":\"block\",\"children\":[{\"_key\":\"b87f9a230922\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Eric Stelle, Email Deliverability Principal II, Braze\"},{\"_key\":\"852be5d8efc4\",\"_type\":\"span\",\"marks\":[],\"text\":\": Two things come to mind. First, I won’t dwell on authentication—it’s here, it’s in motion, and if you’re not already doing it, you’re behind. The real shift in 2026 is how marketers engage their audiences. Is it meaningful to the receiver? Personalization alone won’t cut it; mailbox providers are smarter and use AI alongside traditional measures to decide what lands where and to filter out bad actors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffaf21553df2\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8e10a6eb2e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers need to create 1:1-style relationships at scale, showing respect for each audience member. Personalization for its own sake can backfire—like when you talk about a product near your phone and suddenly every website shows ads for exactly that. For audiences that are increasingly privacy-conscious, this approach can feel invasive. AI and pattern analysis offer an alternative, going deeper to uncover the “why” behind audience behavior. Through ethical application of technology, senders can be enabled to deliver their call to action when the receiver is most likely to see and heed it. Marketers who use technology to foster real, meaningful relationships—not just fill mailboxes—will stand out in 2026.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fa48c172be8\",\"_type\":\"block\",\"children\":[{\"_key\":\"775da9b62450\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"83c5567c6aa2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5aeb9ee7162f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking ahead, the playbook is pretty straightforward: keep your lists clean, verify who you are, and send messages people actually want to read. Inbox providers aren’t just tossing out rules for fun—they’re nudging everyone toward being the kind of brand that email subscribers enjoy hearing from, not one they scroll past while muting notifications.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b22ff27602c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"781e6bac1378\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brands that really shine will make these expectations feel as natural as brushing your teeth or automatically connecting to the strongest Wi-Fi. When verification, authentication, and audience-first messaging become habits, your emails don’t just land—they build trust, spark attention, and maybe even score a smile. Not sure where to begin? Our \"},{\"_key\":\"66dd04b37847\",\"_type\":\"span\",\"marks\":[\"19af94581e43\"],\"text\":\"deliverability team\"},{\"_key\":\"eca6b60e0789\",\"_type\":\"span\",\"marks\":[],\"text\":\" is here to help you level up your program—no toothpaste required.\"}],\"markDefs\":[{\"_key\":\"19af94581e43\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/email/best_practices/email_services\"}],\"style\":\"normal\"},{\"_key\":\"1b0665459654\",\"_type\":\"block\",\"children\":[{\"_key\":\"0056070fccf5\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in digging deeper into email deliverability? Check out \"},{\"_key\":\"d2babc5c8512\",\"_type\":\"span\",\"marks\":[\"9878b395c5bb\",\"em\"],\"text\":\"Demystifying email deliverability\"},{\"_key\":\"c09671024e86\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"9878b395c5bb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-braze-email-deliverability-guide\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/421b7592f6c81f6e8f525e9b0b57a2b9315cf7bb-3840x2160.png\",\"publishedDate\":\"2026-01-21T18:30:12.176Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-9dc37b34799b5440f9cb41f2af6b00e3d71c55f9-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"As 2026 gets underway, one thing is clear: Email providers just want senders to stick to the basics. Keep your email lists clean, prove that you're really you, and send messages people actually want to open.\",\"pageTitle\":\"2026 email deliverability predictions | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"2026-email-deliverability-predictions\"}},\"title\":\"2026 email deliverability predictions: What marketers should know\"},{\"_id\":\"7ead125f-e63f-46a6-9b3b-2743dd56b66a\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"66b4abaa2143\",\"_type\":\"block\",\"children\":[{\"_key\":\"cacd6f1fac150\",\"_type\":\"span\",\"marks\":[],\"text\":\"With more than \"},{\"_key\":\"cacd6f1fac151\",\"_type\":\"span\",\"marks\":[\"1600f5214069\"],\"text\":\"2 billion users in over 180 countries\"},{\"_key\":\"cacd6f1fac152\",\"_type\":\"span\",\"marks\":[],\"text\":\", WhatsApp Messenger is the most widely used mobile messaging app in the world. But for brands, it’s more than just a chat tool—it’s a high-impact marketing channel that can drive engagement, boost conversions, and build long-term customer relationships.\"}],\"markDefs\":[{\"_key\":\"1600f5214069\",\"_type\":\"link\",\"href\":\"https://www.whatsapp.com/about\"}],\"style\":\"normal\"},{\"_key\":\"39b6d5db2422\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ead761f08300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Compared to other marketing channels, WhatsApp Business Platform drives \"},{\"_key\":\"4ead761f08301\",\"_type\":\"span\",\"marks\":[\"48680d7486cb\"],\"text\":\"89% higher purchases per user\"},{\"_key\":\"4ead761f08302\",\"_type\":\"span\",\"marks\":[],\"text\":\". Its global reach, high read rates, and interactive messaging make WhatsApp an essential part of any customer engagement strategy.\"}],\"markDefs\":[{\"_key\":\"48680d7486cb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"a98d2fe26367\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5af6c83c160\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing is all about creating 1:1 connections at scale. It allows brands to have \"},{\"_key\":\"2a5af6c83c161\",\"_type\":\"span\",\"marks\":[\"717af791e6d5\"],\"text\":\"powerful and impactful\"},{\"_key\":\"2a5af6c83c162\",\"_type\":\"span\",\"marks\":[],\"text\":\" conversations with customers, on the platform they already use daily. Whether you're considering WhatsApp alongside email, push notifications, in-app messaging, or social media, you're in good company.\"}],\"markDefs\":[{\"_key\":\"717af791e6d5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"ed04c2f12fcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"5129cbd91bfb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, how can you make WhatsApp work for your brand? Let’s break it down:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fa1f6bbbaf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6575cd124120\",\"_type\":\"span\",\"marks\":[\"00a3eff6370a\"],\"text\":\"What is WhatsApp marketing\"}],\"markDefs\":[{\"_key\":\"00a3eff6370a\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"74218777586a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d1c07a30dff\",\"_type\":\"span\",\"marks\":[\"863af45621a2\"],\"text\":\"Who is Whatsapp marketing for?\"}],\"markDefs\":[{\"_key\":\"863af45621a2\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#who\"}],\"style\":\"normal\"},{\"_key\":\"70c3580be40f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecc1f51d0a050\",\"_type\":\"span\",\"marks\":[\"3b74a9e5c362\"],\"text\":\"Why use WhatsApp for marketing?\"}],\"markDefs\":[{\"_key\":\"3b74a9e5c362\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#why\"}],\"style\":\"normal\"},{\"_key\":\"42bdc9fe22bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c760cacdd050\",\"_type\":\"span\",\"marks\":[\"dcc0866247da\"],\"text\":\"How to get started with WhatsApp marketing in 5 steps\"}],\"markDefs\":[{\"_key\":\"dcc0866247da\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"f299bfa1b2a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d7e0e76ab440\",\"_type\":\"span\",\"marks\":[\"6b79ae155d4a\",\"0a32d6c8deef\"],\"text\":\"5 reasons to choose WhatsApp marketing\"}],\"markDefs\":[{\"_key\":\"6b79ae155d4a\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"0a32d6c8deef\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#choose-whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"bf5e684b2672\",\"_type\":\"block\",\"children\":[{\"_key\":\"3081dd19e7130\",\"_type\":\"span\",\"marks\":[\"2d566ad636db\"],\"text\":\"Practical WhatsApp marketing strategies\"}],\"markDefs\":[{\"_key\":\"2d566ad636db\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#strategies\"}],\"style\":\"normal\"},{\"_key\":\"e95ecf5afd67\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5678bcb3df30\",\"_type\":\"span\",\"marks\":[\"62ea353f0533\"],\"text\":\"3 high-impact WhatsApp marketing use cases\"}],\"markDefs\":[{\"_key\":\"62ea353f0533\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#use-cases\"}],\"style\":\"normal\"},{\"_key\":\"52071c91023a\",\"_type\":\"block\",\"children\":[{\"_key\":\"364ae2b0b7a70\",\"_type\":\"span\",\"marks\":[\"57d7936d4497\"],\"text\":\"4 real-life examples of WhatsApp Marketing\"}],\"markDefs\":[{\"_key\":\"57d7936d4497\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"86b4f1e292a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e059cc0f75e0\",\"_type\":\"span\",\"marks\":[\"29c12075599f\",\"6122d918b117\"],\"text\":\"FAQs\"}],\"markDefs\":[{\"_key\":\"29c12075599f\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"6122d918b117\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"0ef0d2274241\",\"_type\":\"block\",\"children\":[{\"_key\":\"b03a0ccd4b140\",\"_type\":\"span\",\"marks\":[\"ce450781a264\"],\"text\":\"Final thoughts\"}],\"markDefs\":[{\"_key\":\"ce450781a264\",\"_type\":\"link\",\"blank\":false,\"href\":\"whatsapp-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"8780324c1331\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"440d8050b4b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"609b1e1c4d8b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"What is WhatsApp marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ba225e33b8b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"370928a88bba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing is all about connecting with customers where they already are. It’s a memorable way to promote your brand, reach a massive audience, and build real relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"249ca365e763\",\"_type\":\"block\",\"children\":[{\"_key\":\"18db494a5fcf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp makes it easy to have authentic, \"},{\"_key\":\"18db494a5fcf1\",\"_type\":\"span\",\"marks\":[\"dac34db5c311\"],\"text\":\"two-way conversations\"},{\"_key\":\"18db494a5fcf2\",\"_type\":\"span\",\"marks\":[],\"text\":\" with your customers—the kind of personalized, interactive experience they actually want. Features like quick reply buttons make it easy for customers to respond with just a tap, while call-to-action buttons make it effortless to send people straight to your app or website to complete high-value actions. It’s all about making engagement simple, seamless, and effective.\"}],\"markDefs\":[{\"_key\":\"dac34db5c311\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"a6ef9ce85aaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"8acbb2c57c260\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp can help brands create robust, interactive in-thread experiences with features like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad1e3a1ec1bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"34dee5d9bd750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Interactive list messages: \"},{\"_key\":\"34dee5d9bd751\",\"_type\":\"span\",\"marks\":[],\"text\":\"that allow your customers to view options and make selections directly in the WhatsApp thread.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14a96cac63ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"40e1972869700\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Flows:\"},{\"_key\":\"40e1972869701\",\"_type\":\"span\",\"marks\":[],\"text\":\" WhatsApp Flows help brands increase conversions and boost retention by facilitating convenient, seamless interactions with their customers using customizable, actionable forms. With this feature, marketers can easily collect sign-ups, conduct surveys, recommend products, help customers book services, capture leads, and more—directly within a WhatsApp conversation.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"048912dc0750\",\"_type\":\"block\",\"children\":[{\"_key\":\"92fee69038190\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"WhatsApp Commerce: \"},{\"_key\":\"92fee69038191\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use your Meta Catalog to easily create dynamic, eye-catching WhatsApp messages that show off your products \u0026 services and increase conversions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6a943aefb8a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed4a7ae8bfa30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Carousel messages:\"},{\"_key\":\"ed4a7ae8bfa31\",\"_type\":\"span\",\"marks\":[],\"text\":\" Drive more conversions with stunning carousel messages that maximize your message real estate with room for multiple images and buttons.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02db14a0c84d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7020e728efc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Limited time offer messages\"},{\"_key\":\"e7020e728efc1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Create a sense of urgency and help your promotions stand out with messages that include a ‘Limited-Time Offer’ badge.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eddf6faeaba9\",\"_type\":\"anchor\",\"anchorId\":\"who\"},{\"_key\":\"2a31f088cbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e128e6f375e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Who is WhatsApp marketing for?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"55fdbd9d4344\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c2fdbfb39860\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp marketing isn’t just for eCommerce—it’s an effective tool across industries. Whether you're in Retail, Finance, Travel and Hospitality, QSR and On demand, or Media and Entertainment, WhatsApp helps brands connect, convert, and retain customers with personalized messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa27781fcce5\",\"_type\":\"block\",\"children\":[{\"_key\":\"32afc08b14730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best-fit industries for WhatsApp marketing:\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"873c6ba1684e\",\"_type\":\"block\",\"children\":[{\"_key\":\"14c9112cbdd40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Retail and eCommerce: \"},{\"_key\":\"a862be5efa58\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized promotions, abandoned cart messages, and exclusive discounts. Create in-thread shopping experiences with WhatsApp Commerce.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3183a4d58644\",\"_type\":\"block\",\"children\":[{\"_key\":\"f09a4cf48b690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Financial Services: \"},{\"_key\":\"2bfdda61592e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Provide \"},{\"_key\":\"f09a4cf48b691\",\"_type\":\"span\",\"marks\":[\"44b6f9c83553\"],\"text\":\"real-time transaction alerts\"},{\"_key\":\"f09a4cf48b692\",\"_type\":\"span\",\"marks\":[],\"text\":\", fraud notifications, and important account updates.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"44b6f9c83553\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-transactional-messaging\"}],\"style\":\"normal\"},{\"_key\":\"434bc6e6d391\",\"_type\":\"block\",\"children\":[{\"_key\":\"928357f9cada0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Travel and Hospitality:\"},{\"_key\":\"56b76ee83331\",\"_type\":\"span\",\"marks\":[],\"text\":\" Send booking confirmations, flight updates, and personalized offers. Use WhatsApp Flows to help customers book reservations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f08f5ad14d16\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0aab441dbc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Media and Entertainment: \"},{\"_key\":\"61e93ee894e7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Share tailored content recommendations, event reminders, and subscription renewal alerts. Use interactive list messages to ask customers about their preferences for future personalization..\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"945ee0d86284\",\"_type\":\"block\",\"children\":[{\"_key\":\"600b36407e140\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"QSR \u0026 On-Demand:\"},{\"_key\":\"cfc6d8c1fb44\",\"_type\":\"span\",\"marks\":[],\"text\":\" Automate order confirmations, delivery tracking, and loyalty rewards.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d722f4465882\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c9f0fcc8e70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Healthcare and Wellness:\"},{\"_key\":\"15df3baac80b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Offer appointment reminders, test result notifications, and telehealth support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b504c59a7903\",\"_type\":\"block\",\"children\":[{\"_key\":\"78b641a072960\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to use WhatsApp for marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7965019c8e71\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c0ecade43950\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp stands out as a marketing channel because although it’s most well-known as a peer-to-peer messaging app, it’s capable of much more than that. It’s a powerful, interactive channel that helps brands connect with customers in a more engaging and personalized way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7608b0a0159f\",\"_type\":\"block\",\"children\":[{\"_key\":\"02c0db7dd7c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For eCommerce brands, it lets you showcase your products or services with images and videos, descriptions, prices, and calls-to-action in a visually appealing way. You can answer FAQs instantly, greet new customers automatically, and send important updates even when you’re offline. With so many people already using it, and finding it engaging, it can outperform other marketing channels when it comes to driving sessions and purchases.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89a7207c4e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6777da9132c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands can capture their audience’s attention with rich media and quick reply buttons, and then use dynamic calls-to-action to make it easy for users to return to their app or website. With WhatsApp Commerce and WhatsApp Flows, brands can even create rich, in-thread experiences that allow customers to shop and complete other tasks without ever leaving the WhatsApp platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01df1084d7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1044d798c3010\",\"_type\":\"span\",\"marks\":[],\"text\":\"The numbers speak for themselves\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"78d3b165996c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d39ee5aaaddb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the Braze \"},{\"_key\":\"d39ee5aaaddb1\",\"_type\":\"span\",\"marks\":[\"e4e5af0a3ec3\"],\"text\":\"2024 Global Customer Engagement Review\"},{\"_key\":\"d39ee5aaaddb2\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers told us that of all the messaging channels they plan to use, messaging apps like WhatsApp are the #1 channel. And it’s no surprise, given the strong results WhatsApp is driving for brands, including \"},{\"_key\":\"d39ee5aaaddb3\",\"_type\":\"span\",\"marks\":[\"3c49ce66535b\"],\"text\":\"72% higher sessions per user\"},{\"_key\":\"d39ee5aaaddb4\",\"_type\":\"span\",\"marks\":[],\"text\":\", compared to other marketing channels.\"}],\"markDefs\":[{\"_key\":\"e4e5af0a3ec3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review\"},{\"_key\":\"3c49ce66535b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"6c1d35302068\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdf89eb07a590\",\"_type\":\"span\",\"marks\":[],\"text\":\"For retail, eCommerce, and QSR brands, WhatsApp can be a game-changer. Businesses can showcase products \u0026 services with rich imagery and videos, and simplify the ordering process with interactive features like quick reply buttons and calls-to-action—removing friction and enhancing the customer experience. 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For businesses in Media and Entertainment, Financial Services, or Travel and Hospitality, WhatsApp is a key driver of long-term customer retention, \"},{\"_key\":\"24acf71a9c4c1\",\"_type\":\"span\",\"marks\":[\"4147e5bfc7cc\"],\"text\":\"boosting six-month retention rates by 42%\"},{\"_key\":\"24acf71a9c4c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"24acf71a9c4c3\",\"_type\":\"span\",\"marks\":[\"4df9f6f1ab64\"],\"text\":\"increasing average user lifetime by 70% compared to other channels\"},{\"_key\":\"24acf71a9c4c4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4147e5bfc7cc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"},{\"_key\":\"4df9f6f1ab64\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-powerful-impact-of-using-whatsapp-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"e872c1fb8427\",\"_type\":\"block\",\"children\":[{\"_key\":\"5af4acbb08720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands in these industries can leverage WhatsApp to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a10748a6d59\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a8f970621d80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recommend personalized content based on user preferences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3153d6ca9869\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d271d8fe3dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send transactional messages that add value, like booking reminders, fraud alerts, and account updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45c58dfdab57\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c5ca1ff91ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upsell and cross-sell customers with add-ons and personalized offers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0f0c469961cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe1ef6d0d24c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Account updates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e375b70297e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ee1fde3406d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With its ability to facilitate real-time, meaningful interactions, WhatsApp is not just another marketing channel—it’s a platform that builds stronger, more engaged customer relationships over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd258dfb936f\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e01dfa2ce580\",\"_type\":\"block\",\"children\":[{\"_key\":\"1941f2a5bbfd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to get started with WhatsApp marketing in 5 steps\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d208212290b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"90fee6c3abdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Create your WhatsApp Business Account\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"451f0e478282\",\"_type\":\"block\",\"children\":[{\"_key\":\"652d90cb89580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choose \"},{\"_key\":\"652d90cb89581\",\"_type\":\"span\",\"marks\":[\"e4b3d254fc5e\"],\"text\":\"a provider\"},{\"_key\":\"652d90cb89582\",\"_type\":\"span\",\"marks\":[],\"text\":\" that offers a convenient embedded sign-up flow.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e4b3d254fc5e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"0031d342fc06\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6f8892186940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your profile, complete business verification, and become an Official Business Account.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6794585b6e0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4e41e3641040\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Get customer opt-ins\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"126191dedef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdc10ff7a2ab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp requires explicit consent before sending marketing messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bce7ad76044\",\"_type\":\"block\",\"children\":[{\"_key\":\"b983d8e0af130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Promote your WhatsApp program and collect opt-ins via your website, \"},{\"_key\":\"b983d8e0af131\",\"_type\":\"span\",\"marks\":[\"9c4f92d5db29\"],\"text\":\"landing page\"},{\"_key\":\"b983d8e0af132\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b983d8e0af133\",\"_type\":\"span\",\"marks\":[\"ddbc494fec81\"],\"text\":\"phone number capture form\"},{\"_key\":\"b983d8e0af134\",\"_type\":\"span\",\"marks\":[],\"text\":\", or social media links.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"9c4f92d5db29\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/landing_pages\"},{\"_key\":\"ddbc494fec81\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/templates/phone_number_capture\"}],\"style\":\"normal\"},{\"_key\":\"6b62b15c633c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3414207f8e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Segment your audience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"63459aaf1ecd\",\"_type\":\"block\",\"children\":[{\"_key\":\"faf9367150770\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use purchase history, engagement levels, demographics, and other first-party customer data to segment users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d304bb541c81\",\"_type\":\"block\",\"children\":[{\"_key\":\"c97244fe45fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example: Send VIP-only offers to repeat customers and welcome journeys to new users.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f04425e5fcda\",\"_type\":\"block\",\"children\":[{\"_key\":\"d680e9b180dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Set up automated and personalized messages\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1a51f12831d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4881040af8cb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use quick replies and calls-to-action to create interactive messages and streamline communication.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a0fb0e3f6c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6db67628412e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Example: If a customer abandons their cart, trigger an automated reminder with a discount and a link that takes them back to the specific product page.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecfed1f8696d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7793555cc220\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Measure performance and optimize\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0c1d9c8fa1c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"925637b708080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Track key metrics like read rates, click-through rates, and conversions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dfa4197fe010\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d19c3241c720\",\"_type\":\"span\",\"marks\":[\"0a6aba972ed4\"],\"text\":\"A/B test message timing, formats, and CTA placements\"},{\"_key\":\"8d19c3241c721\",\"_type\":\"span\",\"marks\":[],\"text\":\" to improve engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0a6aba972ed4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/\"}],\"style\":\"normal\"},{\"_key\":\"98446bf47bb0\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c1d7e1a014b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip: \"},{\"_key\":\"0c1d7e1a014b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Start with simple promotional campaigns before moving to more complex multi-step journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"950969aaa47e\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"2874aec12bc4\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/make-whatsapp-dreams-a-reality\"}}],\"body\":[{\"_key\":\"73cb71c5a7c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b41f232b63630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Watch our webinar to explore how the marketing team at Max leverages this powerful channel to craft highly interactive, relevant, and personalized campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"How to Make Your WhatsApp Marketing Dreams a Reality\"},{\"_key\":\"19ebb62fa043\",\"_type\":\"anchor\",\"anchorId\":\"choose-whatsapp\"},{\"_key\":\"0f163a2bf6da\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e6745718a720\",\"_type\":\"span\",\"marks\":[],\"text\":\"5 benefits of WhatsApp marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6540c7de8f32\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0340411bbc30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you’re looking to reach customers where they are, build stronger relationships, scale globally, or improve key marketing metrics, WhatsApp offers a lot of potential.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b480c9ebbd2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7533c02816b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s why it should be a key part of your marketing strategy:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30a5a3c980de\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc35d78c1a6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Connect with customers where they are\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"32cf559abe4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"21fa7992ab940\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the biggest challenges for marketers is getting and keeping customers engaged. The best way to do that? Meet them where they already spend their time—and for billions of people, that place is WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82ccbc53c24b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c79f4fa2bdd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"With over 2 billion active users, WhatsApp is the #1 messaging app in the world, with many people interacting directly with brands on WhatsApp every day—whether they’re sending inquiries, browsing business profiles, or getting support. If your customers are already using WhatsApp daily, why not make it easy for them to interact with your brand there too?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ee6df587107\",\"_type\":\"block\",\"children\":[{\"_key\":\"b306757a05040\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Create meaningful conversations\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e8c633421033\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec99d0d473630\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great marketing isn’t just about sending messages—it’s about starting conversations. WhatsApp is built for two-way communication, making it perfect for brands that want to engage customers in a more interactive and personalized way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b5dc7461ed9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b90bf25a1d890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unlike traditional marketing channels like SMS or email, WhatsApp allows for real-time, dynamic conversations. Businesses can use this to learn more about their customers, answer questions instantly, and create personalized experiences. Whether it’s gathering feedback, recommending products, or providing tailored support, WhatsApp helps you build stronger, more authentic relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0843147d195b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0617f7abf9630\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Scale your marketing efforts globally\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4d729c651e20\",\"_type\":\"block\",\"children\":[{\"_key\":\"cae8a085edf80\",\"_type\":\"span\",\"marks\":[],\"text\":\"For global brands, choosing the right communication channels can be tricky. Some platforms work better in certain regions than others, making it difficult to reach audiences worldwide. But WhatsApp is different—it’s one of the few platforms with massive global reach.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4bcce74c6fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"b374fa494d3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a penetration rate of \"},{\"_key\":\"b374fa494d3d1\",\"_type\":\"span\",\"marks\":[\"4ad1d1fda69e\"],\"text\":\"over 85%\"},{\"_key\":\"b374fa494d3d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" in regions like Asia Pacific, parts of Europe, and Latin America, WhatsApp is an ideal channel for businesses looking to connect with international audiences \"},{\"_key\":\"b374fa494d3d3\",\"_type\":\"span\",\"marks\":[\"8ccd85d6acf6\"],\"text\":\"outside of the US\"},{\"_key\":\"b374fa494d3d4\",\"_type\":\"span\",\"marks\":[],\"text\":\". No matter where your customers are, WhatsApp provides a consistent and effective way to engage them.\"}],\"markDefs\":[{\"_key\":\"4ad1d1fda69e\",\"_type\":\"link\",\"href\":\"https://www.statista.com/statistics/1311229/whatsapp-usage-messaging-app-users-by-country/?utm_source=braze\u0026utm_medium=guide\u0026utm_campaign=fy24-q1-global-whatsapp_inspiration_guide\"},{\"_key\":\"8ccd85d6acf6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"f6f2d6d750b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"49107ab49d900\",\"_type\":\"span\",\"marks\":[],\"text\":\"Note, starting April 1, 2025, WhatsApp is pausing marketing message sending in the US. \"},{\"_key\":\"49107ab49d901\",\"_type\":\"span\",\"marks\":[\"3367dbfa4e59\"],\"text\":\"Learn more about the change\"},{\"_key\":\"49107ab49d902\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3367dbfa4e59\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"bdf7ba4f80ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f639c5a3e210\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Drive conversions and increase customer lifetime value\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"508742057a92\",\"_type\":\"block\",\"children\":[{\"_key\":\"55b8972064080\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp is also strong at converting customers. The platform’s rich features, including quick reply buttons, multimedia messaging, and interactive calls-to-action, allow brands to create highly engaging campaigns that capture attention and drive action.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8eed97a2c693\",\"_type\":\"block\",\"children\":[{\"_key\":\"7c686d9e0c430\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the right approach, WhatsApp can be used to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acff3782a806\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc8f9f69840d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create appealing \"},{\"_key\":\"dc8f9f69840d1\",\"_type\":\"span\",\"marks\":[\"cc7fc70b305a\"],\"text\":\"onboarding campaigns\"},{\"_key\":\"dc8f9f69840d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to activate more customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cc7fc70b305a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/onboarding-messages-example\"}],\"style\":\"normal\"},{\"_key\":\"42cb00c4341a\",\"_type\":\"block\",\"children\":[{\"_key\":\"fecd3ba8676a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Drive upsells and cross-sells with messages that show off your products \u0026 services Recover lost sales with \"},{\"_key\":\"fecd3ba8676a1\",\"_type\":\"span\",\"marks\":[\"05aa6ad17702\"],\"text\":\"abandoned cart\"},{\"_key\":\"fecd3ba8676a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"05aa6ad17702\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pomelo-case-study\"}],\"style\":\"normal\"},{\"_key\":\"883c9c6d2b07\",\"_type\":\"block\",\"children\":[{\"_key\":\"9805487228b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Gather valuable feedback with quick, in-thread surveys\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27c51f871bc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b2f0fd146c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourage referrals with easy sharing options\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0743ebd45cfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"3585b5a1a3950\",\"_type\":\"span\",\"marks\":[],\"text\":\"Boost customer loyalty with helpful transactional reminders\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f43274ec0fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"4da0c5a8ff4c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Win-back dormant customers with compelling messages\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc2e84813031\",\"_type\":\"block\",\"children\":[{\"_key\":\"573e34bc0a760\",\"_type\":\"span\",\"marks\":[],\"text\":\"When combined with \"},{\"_key\":\"573e34bc0a761\",\"_type\":\"span\",\"marks\":[\"21cebc296be9\"],\"text\":\"AI-powered \"},{\"_key\":\"573e34bc0a762\",\"_type\":\"span\",\"marks\":[],\"text\":\"optimization and advanced segmentation, WhatsApp helps brands deliver the right message to the right customer at the right time, increasing both conversion rates and customer lifetime value.\"}],\"markDefs\":[{\"_key\":\"21cebc296be9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"345aa5c3faed\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e07cc223be80\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Get more from your marketing budget\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1c6e2d37df36\",\"_type\":\"block\",\"children\":[{\"_key\":\"7875307b2c550\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing budgets are often under pressure, and brands need to maximize ROI by focusing on the most cost-effective and high-impact channels. WhatsApp allows businesses to streamline their customer engagement efforts or paid ads.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad1e64028dda\",\"_type\":\"block\",\"children\":[{\"_key\":\"6df917250d5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By integrating WhatsApp into your \"},{\"_key\":\"6df917250d5a1\",\"_type\":\"span\",\"marks\":[\"1c5ab0cc2c0c\"],\"text\":\"cross-channel\"},{\"_key\":\"6df917250d5a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" marketing strategy, you can:\"}],\"markDefs\":[{\"_key\":\"1c5ab0cc2c0c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"}],\"style\":\"normal\"},{\"_key\":\"220a4edf85e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"89e54aebcbfe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Lower customer acquisition costs by leveraging direct messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b17e36a264b0\",\"_type\":\"block\",\"children\":[{\"_key\":\"050f42b0cf8d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improve engagement by using a channel customers actually want to interact with\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fac05dd462a\",\"_type\":\"block\",\"children\":[{\"_key\":\"de5ae7b853be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In short, WhatsApp helps businesses cut through the noise, connect with customers efficiently, and get the most out of their marketing spend.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69051277c296\",\"_type\":\"anchor\",\"anchorId\":\"strategies\"},{\"_key\":\"e03b12463575\",\"_type\":\"block\",\"children\":[{\"_key\":\"07cc70ce8ea40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Practical WhatsApp marketing strategies and advice\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5ee82a8a866\",\"_type\":\"block\",\"children\":[{\"_key\":\"dec2e6be82740\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp is an effective tool for engaging customers, driving conversions, and building long-term relationships. But to get the most out of it, you need a well-planned strategy. Here’s how to set up and optimize your WhatsApp marketing efforts.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3c1ec915858\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ac92a7032330\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Grow your WhatsApp subscriber list\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4e41119ba841\",\"_type\":\"block\",\"children\":[{\"_key\":\"8776a6b4cfc90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before you can send marketing messages via WhatsApp, you need explicit opt-ins from customers. That means your first priority should be building a strong \"},{\"_key\":\"8776a6b4cfc91\",\"_type\":\"span\",\"marks\":[\"94d6207d9985\"],\"text\":\"subscriber\"},{\"_key\":\"8776a6b4cfc92\",\"_type\":\"span\",\"marks\":[],\"text\":\" base.\"}],\"markDefs\":[{\"_key\":\"94d6207d9985\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-to-build-a-highly-engaged-whatsapp-subscriber-base\"}],\"style\":\"normal\"},{\"_key\":\"249a31312f79\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b0aa21e5e5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are some effective ways to promote your WhatsApp presence and encourage opt-ins:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57336abe3a37\",\"_type\":\"block\",\"children\":[{\"_key\":\"18a9206d5ac60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use WhatsApp’s built-in tools\"},{\"_key\":\"18a9206d5ac61\",\"_type\":\"span\",\"marks\":[],\"text\":\": Share QR codes and short links across your website, emails, socials, and in-store displays to make signing up effortless.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"403a1fc33089\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb974f7e5ad70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage social media\"},{\"_key\":\"eb974f7e5ad71\",\"_type\":\"span\",\"marks\":[],\"text\":\": Add WhatsApp action buttons to your Facebook and Instagram profiles and shops to encourage followers to connect.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1dd67bcc58d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c12f55041280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Run Ads That Click to WhatsApp\"},{\"_key\":\"0c12f55041281\",\"_type\":\"span\",\"marks\":[],\"text\":\": Paid ads can help you attract both new customers and existing ones who haven’t opted in yet.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ed471b424c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c89c147d85f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Other advice to help you see success in your WhatsApp marketing:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d09bbcc011b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c41df2f77e3f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Highlight the benefits\"},{\"_key\":\"c41df2f77e3f1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Let users know what they’ll gain by signing up—exclusive deals, early access to promotions, order updates, or VIP perks.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d494b05de71\",\"_type\":\"block\",\"children\":[{\"_key\":\"92be1ccf66530\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Offer incentives\"},{\"_key\":\"92be1ccf66531\",\"_type\":\"span\",\"marks\":[],\"text\":\": A discount, free trial, or special offer can be a great motivator for sign-ups.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9cf27d21351c\",\"_type\":\"block\",\"children\":[{\"_key\":\"42800b458ee40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Positioning your WhatsApp experience as an exclusive, high-value channel can significantly boost your subscriber numbers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3bdb50639a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ecda81f52630\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Follow WhatsApp’s opt-in rules\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"36a0826dac90\",\"_type\":\"block\",\"children\":[{\"_key\":\"fceb19255aad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp has \"},{\"_key\":\"fceb19255aad1\",\"_type\":\"span\",\"marks\":[\"ab5b9e8b7791\"],\"text\":\"strict guidelines for how businesses collect opt-ins\"},{\"_key\":\"fceb19255aad2\",\"_type\":\"span\",\"marks\":[],\"text\":\", and failing to comply can limit your ability to send messages. Here’s what to keep in mind:\"}],\"markDefs\":[{\"_key\":\"ab5b9e8b7791\",\"_type\":\"link\",\"href\":\"https://developers.facebook.com/docs/whatsapp/overview/getting-opt-in/\"}],\"style\":\"normal\"},{\"_key\":\"bb9cb3243efa\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba6e0eb76a600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Get explicit consent: \"},{\"_key\":\"ba6e0eb76a601\",\"_type\":\"span\",\"marks\":[],\"text\":\"Users must clearly agree to receive messages from your brand. \"},{\"_key\":\"ba6e0eb76a602\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Note: While WhatsApp recently \"},{\"_key\":\"ba6e0eb76a603\",\"_type\":\"span\",\"marks\":[\"8897b3febb9e\",\"em\"],\"text\":\"removed their channel-specific opt-in requirement\"},{\"_key\":\"ba6e0eb76a604\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", it is a best practice to collect opt-in specifically for the WhatsApp channel for maximum engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8897b3febb9e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whatsapp-evolutions-2025-three-key-updates\"}],\"style\":\"normal\"},{\"_key\":\"1e8390a5eb83\",\"_type\":\"block\",\"children\":[{\"_key\":\"b14f10dc54f40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be transparent: \"},{\"_key\":\"b14f10dc54f41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Clearly state who you are and what type of messages they can expect.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9d5944138eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e58829b7e250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Follow legal requirements\"},{\"_key\":\"6e58829b7e251\",\"_type\":\"span\",\"marks\":[],\"text\":\": Comply with all regional data privacy laws.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87675d03c666\",\"_type\":\"block\",\"children\":[{\"_key\":\"52eb2d2a6e380\",\"_type\":\"span\",\"marks\":[],\"text\":\"By adhering to these guidelines, you’ll maintain trust and engagement, setting the stage for effective and sustainable WhatsApp marketing.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e346a0460c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"693d4ba45bac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Scale your messaging effectively\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"afec05a49ad1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b6fd3cbe9250\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp limits how many business-initiated conversations you can send within a 24-hour period, but these limits increase over time as you establish a good sending reputation. Here’s how to expand your messaging capacity:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e4ce20b6f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2735b6d92ed0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Complete Meta’s business verification\"},{\"_key\":\"c2735b6d92ed1\",\"_type\":\"span\",\"marks\":[],\"text\":\": This confirms your business identity and unlocks higher messaging limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ce1005c446b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f7c7766e20c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Maintain a strong quality rating\"},{\"_key\":\"7f7c7766e20c1\",\"_type\":\"span\",\"marks\":[],\"text\":\": WhatsApp assigns a Low, Medium, or High rating to your phone number. A lower rating (caused by too many users blocking or reporting your messages) can limit your ability to scale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39494c6fd485\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bb01355ce280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ensure your phone number status remains ‘Connected’\"},{\"_key\":\"0bb01355ce281\",\"_type\":\"span\",\"marks\":[],\"text\":\": If your rating drops too low, your number may become flagged, preventing you from increasing your limits.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a6a604f435a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d025f1d38ccb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following best practices and keeping engagement levels high, you can gradually scale up from 1K to 10K, 100K, and eventually unlimited messaging capacity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"130ea0f09771\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe784fb322c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Integrate WhatsApp into your cross-channel strategy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"661f5493dd6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"636074f24ce40\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp works best as part of a broader customer engagement strategy, rather than a standalone channel. WhatsApp should be woven into a seamless, cross-channel approach—as WhatsApp is a more premium channel, we recommend pairing it with more cost-effective channels like push and in-app messages.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0138a72cc148\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f3c998295a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, you could:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2783219af0f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1553b33a33f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use WhatsApp for interactive, quick engagement, while email provides in-depth content.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc1332b79e12\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6aba685270b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Send personalized WhatsApp messages after key interactions, such as purchases or abandoned carts. Pair these with emails that recommend items based on those purchases, or push notifications that let customers know when items they might like go on sale.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"095d203a73a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"45a853aa99c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create a high-touch onboarding campaign to collect information and guide customers through the values and benefits of your product or service, utilizing the channels that make most sense for your brand, like a combination of email, WhatsApp, and in-app messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d1ec0b0d65d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a8b7349542f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By taking an integrated approach, you increase your reach, improve customer retention, and boost conversions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25b7a6fd1810\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"51446ffae2e1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Read the article\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/how-to-incorporate-whatsapp-into-your-cross-channel-strategy\"}}],\"heading\":\"How do I effectively incorporate WhatsApp into my cross-strategy strategy?\"},{\"_key\":\"238603476dcf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b824744cdef10\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Personalize your WhatsApp campaigns for maximum impact\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"053a36be15ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"7451fcc46f4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalization is key to higher engagement and stronger results. Customers expect messages that are relevant, timely, and tailored to their interests, preferences, and behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f9377bd49c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddc1cabba2ac0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how to make your WhatsApp campaigns more personal:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfff97cc2902\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ef8a66077930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leverage customer data\"},{\"_key\":\"5ef8a66077931\",\"_type\":\"span\",\"marks\":[],\"text\":\": Use insights from past interactions, preferences, and behaviors to send more relevant messages.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee2c91b21e04\",\"_type\":\"block\",\"children\":[{\"_key\":\"257dcd4cd0c90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Segment your audience\"},{\"_key\":\"257dcd4cd0c91\",\"_type\":\"span\",\"marks\":[],\"text\":\": Segment users based on factors like purchase history, location, or engagement levels to send more targeted campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bf4adb14f26\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc1c96835aff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use dynamic content:\"},{\"_key\":\"cc1c96835aff1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Personalize messages with product recommendations, special offers, loyalty points, or other elements tailored to each user.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad837a134fd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b468dff6c8330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Trigger at the right moments\"},{\"_key\":\"b468dff6c8331\",\"_type\":\"span\",\"marks\":[],\"text\":\": Send timely WhatsApp notifications for things like order updates, event reminders, or exclusive deals.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56ef5953eef1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f7923f713090\",\"_type\":\"span\",\"marks\":[],\"text\":\"By harnessing first-party customer data and relevant insights, brands can create WhatsApp experiences that feel personal, valuable, and engaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c1ef7b0c9a2\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"b7c2dee6e830\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/the-key-to-impactful-personalization\"}}],\"body\":[{\"_key\":\"83dd32579a20\",\"_type\":\"block\",\"children\":[{\"_key\":\"745c69dedd920\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn how to create and deliver experiences with tools like Amazon Personalize and Braze that generate stronger loyalty, higher retention, and more revenue.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"The Key to Impactful Personalization\"},{\"_key\":\"f874bea47ec3\",\"_type\":\"anchor\",\"anchorId\":\"use-cases\"},{\"_key\":\"4ead95d9e9b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d83b1c5d754e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3 High-impact WhatsApp marketing use cases\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d8c43e7bc751\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1b1d9a89e230\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands across many different industries are using WhatsApp to drive key customer actions. Here are some of the most effective ways to take advantage of the platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d83da4f1a629\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d434dcb496c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Getting customers onboarded: The \\\"you didn’t quite finish setting up\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b94661f6315\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-e425b4b685510b58d1fd51b81b0fa0830bcf04ac-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"f78fb43f6cd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7059bc1242370\",\"_type\":\"span\",\"marks\":[],\"text\":\"You know how it goes - someone downloads your app or signs up on your website, but then... crickets. They don't finish setting up their account, meaning they can’t realize the full value of your product or service. Frustrating, right? Well, here's where WhatsApp can save the day!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05a0aff3bbd4\",\"_type\":\"block\",\"children\":[{\"_key\":\"95e28c43ac080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're running the customer engagement program for a cool travel startup called \\\"Upon Voyage\\\". You could trigger a friendly WhatsApp message to those almost-customers, saying, \\\"Hey there! We noticed you didn't quite finish setting up your account. No worries—here's a quick link to pick up right where you left off!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6b57cb113b66\",\"_type\":\"block\",\"children\":[{\"_key\":\"c68ba5adfbb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp lets you do all sorts of interactive stuff too. You can use quick reply buttons to gather info right in the chat to reduce drop off. You’re able to have a conversation with each customer, but in a much more efficient way.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a10a53a498e\",\"_type\":\"block\",\"children\":[{\"_key\":\"652c1df6a14c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip:\"},{\"_key\":\"652c1df6a14c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Getting folks to finish signing up can actually save you money on customer acquisition costs. Plus, collecting more customer preferences up front helps you create a more personalized experience for them down the line. It’s a win-win!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"588be7782e47\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a592f2968fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Boosting sales: The \\\"don't forget your stuff!\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"97c437c9b801\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-5ef616bb7b23f505fdcad0b3e09974c3ce2fa5f7-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"56c0d4030c40\",\"_type\":\"block\",\"children\":[{\"_key\":\"677eccc3d9de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve all done it—gone online shopping, added things to our cart and then gotten bored, distracted, or changed our minds. So we leave the website and forget about it. This is where WhatsApp can really shine.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9bc83a12775e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e4f17e88f150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's say you're on the CRm team for a food delivery service called \\\"Calorie Rocket\\\". Your team notices there has been an uptick in abandoned carts in the last month and you're tasked with addressing it. No problem! You can automate a friendly WhatsApp message like, \\\"Hey! We saved your recent selections for you. Want to complete your order now? We'll even throw in free delivery if you order in the next hour!\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"87f411d56949\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca25b9a608e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"The cool thing about WhatsApp is you can add a clear \\\"Complete Order\\\" button right in the message. One tap, and they're back to your app or website to checkout. Easy peasy!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2a54cab4a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"65be4cfecc980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pro Tip:\"},{\"_key\":\"65be4cfecc981\",\"_type\":\"span\",\"marks\":[],\"text\":\" Try multi-variate testing the timing of your abandoned cart message (in this food delivery example, it might be 15 minutes, 30 minutes, 1 hour after abandoning) in order to maximize performance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"911351c82058\",\"_type\":\"block\",\"children\":[{\"_key\":\"43633f80de1a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Keeping customers coming back: The \\\"join our VIP club\\\" campaign\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"72adbfe50ad6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2fe096ae8a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are so many options for everything these days. How do you keep your customers coming back to you? Enter the loyalty program—and WhatsApp is the perfect way to promote it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d103c417583\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3ce71cc9b7b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you're on the marketing team for an online clothing store called \\\"Flash \u0026 Thread\\\". You could set up a friendly WhatsApp message like, \\\"Hey VIP! Want exclusive access to new collections and special discounts? 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It's a great way to reward your most high-value, engaged customers and maybe even get them to spread the word to their friends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14bbede47cbc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fdc375e15d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Remember, WhatsApp is all about having conversations with your customers. Keep it friendly, keep it helpful, and you'll be on your way to building great relationships with your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3afba9bf9405\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"c521d986ae84\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd5ede50337a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"4 Real life examples of WhatsApp marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8354c052feb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3f33e87b80c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Winning hearts and re-engagement with Floward\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"87fbab5d7c03\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1ab60b4d86d0\",\"_type\":\"span\",\"marks\":[\"9aad52b31b83\"],\"text\":\"Floward\"},{\"_key\":\"d1ab60b4d86d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the go-to destination for online flowers and gifts delivery in MENA and the UK, known for its exceptional service, high-quality products, and effortless online experience. But beyond beautiful bouquets and thoughtful gifts, customer engagement is at the heart of Floward’s success. When customers feel connected, they come back, they share their experiences, and they trust the brand for their most meaningful moments. By creating personalized experiences and fostering genuine emotional connections, Floward builds loyalty, boosts satisfaction, and keeps customers engaged for the long haul.\"}],\"markDefs\":[{\"_key\":\"9aad52b31b83\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/floward-case-study\"}],\"style\":\"normal\"},{\"_key\":\"bcf9304f903d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d3654317c1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—keeping love in bloom\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c194fb9a9cac\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e8f88191d500\",\"_type\":\"span\",\"marks\":[],\"text\":\"Valentine’s Day is one of the biggest moments of the year for Floward—a time when emotions run high and gifting takes center stage. But with an influx of new customers and a wave of lapsed users, Floward faced a challenge: how to maximize engagement and conversions while reducing customer churn. High drop-off rates among first-time users and a struggle to re-engage past customers were impacting sales and overall brand visibility.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5b5caffe0d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f7b90e121a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Floward needed a strategy that would not only capture hearts, but keep them coming back for more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d3ebd3a4ee5\",\"_type\":\"block\",\"children\":[{\"_key\":\"2650a72918470\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—A smart, data-driven approach to engagement\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"dc69b093d78c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e1fc1eeb78c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To turn the challenge into an opportunity, Floward teamed up with Braze to create an impactful cross-channel engagement strategy. Using Braze Canvas, they crafted personalized customer journeys across WhatsApp, push notifications, in-app messages, and email—ensuring the right message reached the right person at the perfect moment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d487d8e75476\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b528746a9250\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging Recency, Frequency, and Monetary (RFM) analysis, Floward segmented their audience to tailor campaigns based on customer behavior. This data-driven approach allowed them to send highly relevant messages that resonated with users, encouraging them to take action. Plus, with real-time data insights, they could continuously measure performance and refine their strategy for maximum impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a226caea807c\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-c11af26dee76489b593976f58d52cacfba200a6a-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"d59948fb616f\",\"_type\":\"block\",\"children\":[{\"_key\":\"9320e5ec84d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger connections, higher conversions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"374aacac7e96\",\"_type\":\"block\",\"children\":[{\"_key\":\"1249f124f1c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Floward’s thoughtful, multi-channel approach paid off in a big way. Engagement and conversion rates soared, with WhatsApp emerging as the star performer, driving the highest revenue and re-engagement rates across all channels. Customers responded enthusiastically, leading to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e493f4e33056\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc49d47fa60f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Higher retention and lifetime value—keeping customers coming back for more\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96ac5adc1d9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1649c6e1d5740\",\"_type\":\"span\",\"marks\":[],\"text\":\"A 21% increase in positive reviews, reflecting stronger customer satisfaction\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c20e305e9685\",\"_type\":\"block\",\"children\":[{\"_key\":\"792122a7e3520\",\"_type\":\"span\",\"marks\":[],\"text\":\"A 55% read rate for WhatsApp messages, proving its effectiveness as a key engagement tool\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ee34faa32ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cf00b02c09a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A staggering 99.1% share of voice compared to direct competitors during the holiday period\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e9825e47c05d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7fdddc351c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"By meeting customers where they were—and delivering messages that truly resonated—Floward strengthened brand loyalty, boosted engagement, and made Valentine’s Day even more memorable for its customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06fc10425b1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"55c91a20f5250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Turning missed orders into repeat customers the Rappi way\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"0655931d32a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa84cff3c2be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since its launch in 2015 in Bogotá, Colombia, \"},{\"_key\":\"fa84cff3c2be1\",\"_type\":\"span\",\"marks\":[\"ecbb4c664f94\"],\"text\":\"Rappi\"},{\"_key\":\"fa84cff3c2be2\",\"_type\":\"span\",\"marks\":[],\"text\":\" has redefined convenience in Latin America, growing into the region’s first superapp and serving users across nine countries and 300+ cities. More than just a delivery platform, Rappi connects people with solutions—whether it’s groceries, restaurant orders, prescription deliveries, or even hiring someone to stand in line for a product release. Their mission? To use technology to drive economic progress and make life easier for everyone, from everyday users to entrepreneurs and couriers.\"}],\"markDefs\":[{\"_key\":\"ecbb4c664f94\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/rappi-case-study\"}],\"style\":\"normal\"},{\"_key\":\"e322ab658430\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2f7f65688500\",\"_type\":\"span\",\"marks\":[],\"text\":\"With on-demand service at the core of their offering, Rappi knows that customer engagement is key. Keeping users active and engaged means they look to Rappi as an essential part of their daily routines. To strengthen relationships and build long-term loyalty, Rappi needed to meet customers where they were, delivering personalized, relevant messages that kept the brand top of mind.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ed9ce35f4f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"df77069e5c400\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—reaching customers at the right time\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"37fcb46795e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3803c36c83ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For Rappi, engagement means different things depending on where a user is in their journey. New users need to experience the value of the app quickly, while existing users benefit from timely, relevant deals that keep them coming back.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa016f271f0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd7b898882f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge? Finding a more effective, out-of-product way to connect with users, especially those who had gone inactive. Rappi needed a direct, high-impact channel to re-engage lapsed users and encourage more frequent purchases from their active customer base.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"304727286208\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e08c677e6180\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—expanding to WhatsApp for smarter, more effective outreach\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"45c18455d5e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"264a1679fae80\",\"_type\":\"span\",\"marks\":[],\"text\":\"To solve this challenge, Rappi teamed up with Braze to extend their engagement strategy to WhatsApp—a widely adopted and highly trusted channel in Latin America. This move allowed them to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a78e876e94f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7b7907908fa0\",\"_type\":\"span\",\"marks\":[\"e7f657a245e2\"],\"text\":\"Re-engage\"},{\"_key\":\"c7b7907908fa1\",\"_type\":\"span\",\"marks\":[],\"text\":\" lapsed users with personalized, targeted deals that brought them back to the platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"e7f657a245e2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/maximize-your-customer-re-engagement-and-loyalty-with-personalized-push-notifications\"}],\"style\":\"normal\"},{\"_key\":\"f103f7d19760\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6532fd411d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Encourage repeat purchases from active users by delivering exclusive offers directly to their mobile devices.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb03c824e759\",\"_type\":\"block\",\"children\":[{\"_key\":\"35dc5a7ca6730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leverage data and insights to optimize campaigns, ensuring messages were timely, relevant, and effective.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92eef5f6a9fd\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a message from rappi\",\"asset\":{\"_ref\":\"image-0e30ae38b92021d9283e0b2bd7e1b418788ea0bc-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"6db5620d2949\",\"_type\":\"block\",\"children\":[{\"_key\":\"1948c5a615540\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results–A massive boost in engagement and sales\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3431222784d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"17f7737328790\",\"_type\":\"span\",\"marks\":[],\"text\":\"By meeting customers on a highly familiar and frequently used platform, Rappi’s WhatsApp strategy delivered outstanding results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61a47f336636\",\"_type\":\"block\",\"children\":[{\"_key\":\"32bc5f7854ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"80% increase in users who made a purchase\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e050d50acba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab51c1d156c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"28% lift in lapsed users who reactivated and made a purchase within 30 days\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6227292daab\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e634ec75a560\",\"_type\":\"span\",\"marks\":[],\"text\":\"43% lift in reactivated users who made two or more purchases within 30 days\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"853d8eb86cf5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe564698d710\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze and WhatsApp, Rappi was able to reignite engagement, drive sales, and deepen customer relationships, reinforcing its position as an indispensable part of users' everyday lives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5531a4585d5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6357023a80f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli’s secret to keeping fashion shoppers engaged\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7f95f3be6867\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1b5a87daa5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Launched in 2019, Styli has quickly become a go-to eCommerce destination for trend-savvy shoppers in Saudi Arabia, the UAE, and beyond. With a mobile-first approach and a focus on affordable yet high-quality fashion, the brand has steadily gained market share, attracting a growing base of young, digital-native customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b250a98feaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c7d54af40ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To keep these shoppers engaged across their entire journey, Styli prioritizes three key stages of customer engagement:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7e362880c9d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6b9589696d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\nNew customer activation – Ensuring first-time shoppers experience the value of Styli right away\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03e0799d5587\",\"_type\":\"block\",\"children\":[{\"_key\":\"6032742b54060\",\"_type\":\"span\",\"marks\":[],\"text\":\"User engagement – Encouraging repeat visits and deeper interactions with the brand\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc24fa35a8c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb67cdca9c650\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer retention – Building long-term loyalty through relevant, personalized experiences\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e50e5ff7c84\",\"_type\":\"block\",\"children\":[{\"_key\":\"212bc4ae2ae50\",\"_type\":\"span\",\"marks\":[],\"text\":\"By delivering targeted, personalized messaging, Styli aimed to drive more sessions, higher engagement, and increased sales—but they needed a scalable, efficient way to make it happen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee4c3e7d0328\",\"_type\":\"block\",\"children\":[{\"_key\":\"36ad2cf9614b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—creating personalized customer journeys at scale\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"cb9e2dde0c0e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7bd6d0d533e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli wanted to strengthen customer relationships and boost long-term value, but without overloading their technical teams. The goal was clear: deliver more relevant, engaging experiences across multiple touchpoints while making their marketing efforts more efficient and scalable.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0aadd6e1aa6\",\"_type\":\"block\",\"children\":[{\"_key\":\"0296bd579ae60\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—smarter engagement with Braze\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"8c76b6d7541e\",\"_type\":\"block\",\"children\":[{\"_key\":\"932903a67c0c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To bring this vision to life, Styli partnered with Braze to enhance their engagement strategy. By leaning into a mix of dynamic tools, they were able to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46c897fe2916\",\"_type\":\"block\",\"children\":[{\"_key\":\"d84cde62c6f00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Expand their channel mix – Incorporating in-app messages, Content Cards, and WhatsApp to connect with customers in meaningful ways.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a8f9d0995e46\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b98817ae91f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deliver more relevant campaigns – Using Braze Catalogs to enrich messaging with tailored product recommendations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bec8689cadd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"560a2ede899b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate and scale engagement – Streamlining their customer engagement program to deliver impact without requiring constant manual effort.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34154d688fa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff5d5ddd871d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger engagement, higher ROI, and faster execution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"9e63c184d8f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"6411f26fce5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Styli’s data-driven, automated approach delivered impressive results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54d8b417c7b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bd2d5eec7bc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"50% boost in average ROI—making every marketing dollar work harder\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29e22945048d\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0ba3564b1f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"15% rise in user activation—turning more first-time visitors into loyal customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f1b7afe17a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbaaa48ce6640\",\"_type\":\"span\",\"marks\":[],\"text\":\"21% increase in sign-ups—expanding their customer base faster\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bee3a14f86de\",\"_type\":\"block\",\"children\":[{\"_key\":\"042c168718ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"40% reduction in campaign creation time—allowing the team to execute more efficiently\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"01e2b4fac6c7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d00967d129e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"By combining strategic automation with personalized engagement, Styli didn’t just increase sales—they built stronger, longer-lasting connections with their customers, ensuring the brand stays top-of-mind in a fast-moving fashion market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3bcd5b02e68a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b0e61b423b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori improves the customer experience with interactive WhatsApp messaging\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"75cf7d838939\",\"_type\":\"block\",\"children\":[{\"_key\":\"91b5299a1df70\",\"_type\":\"span\",\"marks\":[\"1df9bb133ebd\"],\"text\":\"Stori\"},{\"_key\":\"91b5299a1df71\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leader in the Latin American Fintech space, provides digital financial solutions to those underserved by traditional banking, boasting a 99% credit acceptance rate and a 15% yield on deposit accounts. Committed to empowering individuals, Stori adopts a customer-centric approach by designing products in collaboration with users and focusing on their feedback, needs, and pain points. This dedication to customer satisfaction is key to Stori's goal of solidifying its position as the top fintech company in the region.\"}],\"markDefs\":[{\"_key\":\"1df9bb133ebd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/stori-case-study\"}],\"style\":\"normal\"},{\"_key\":\"2e25607818c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d8d46e5d6f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The challenge—improving the customer experience.\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"2dcce0fe1c3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c27a78c37620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori recognized that some of its processes, such as updating user profiles and accessing account information, were challenging for customers to navigate. To address this, Stori is currently focusing on acquisition and retention across all stages of the customer lifecycle. In their initial WhatsApp campaigns with Braze, they identified two key points in the customer journey: an address update campaign for credit card replacements and a chatbot designed to transform potentially frustrating payment reminders into engaging and entertaining messaging experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8077af68cb24\",\"_type\":\"block\",\"children\":[{\"_key\":\"a643d5987f9b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The strategy—more cohesive experiences\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"3b05c6827841\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfdf196e9bdb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, Stori enhanced the customer experience by enabling users to update their addresses with a single click via WhatsApp messages. They also launched a campaign that provided easy access to important account information, such as balances and payment due dates. For the address update campaign, Stori segmented their audience to identify users needing to update their information for upcoming credit card replacements. They then sent a straightforward WhatsApp message requesting the necessary details, allowing for quick profile updates. By leveraging WhatsApp as a personal and high-touch channel, Stori achieved high conversion rates and improved their ability to serve customers effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fdf9dcd36b97\",\"_ref\":\"imported-craft-akeup9agm2\",\"_type\":\"videoReference\"},{\"_key\":\"b5e50fbef414\",\"_type\":\"block\",\"children\":[{\"_key\":\"3bce16173f520\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results—stronger engagement and higher conversions\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"caafd095b350\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a4a5a95da190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stori's targeted campaign delivered, showing the effectiveness of their customer-centric approach:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1acb1e62ccf4\",\"_type\":\"block\",\"children\":[{\"_key\":\"092bf55d0b480\",\"_type\":\"span\",\"marks\":[],\"text\":\"3X more engagement with WhatsApp vs push notification. (Response rate)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c5419934edf\",\"_type\":\"block\",\"children\":[{\"_key\":\"308cd33fe2ae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"26% higher conversion vs in-app process (Users that update their address)\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"62cfa15a18b3\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"d12595e6c819\",\"_type\":\"block\",\"children\":[{\"_key\":\"e184bcb9a89a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Frequently asked questions (FAQs)\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b0d4c4c2c651\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce8cc5e8e6590\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I measure WhatsApp marketing success?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"54429ae5c959\",\"_type\":\"block\",\"children\":[{\"_key\":\"11e9625567d60\",\"_type\":\"span\",\"marks\":[],\"text\":\"To measure the performance of a WhatsApp campaign or journey, track metrics like read rate, click-through rate, and conversion rate. To measure the success of your WhatsApp program overall, track metrics like uplift in sessions, purchases, retention, and customer lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a936ee9dace\",\"_type\":\"block\",\"children\":[{\"_key\":\"82b47b56ee880\",\"_type\":\"span\",\"marks\":[],\"text\":\"Can I send bulk messages on WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"25c5aeaadd11\",\"_type\":\"block\",\"children\":[{\"_key\":\"5156be391d0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Yes, using the WhatsApp Business Platform Cloud API, hosted by Meta for larger-scale messaging, you can send bulk messages on WhatsApp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66f20b5dba15\",\"_type\":\"block\",\"children\":[{\"_key\":\"3abf13c130170\",\"_type\":\"span\",\"marks\":[],\"text\":\"How do I set up a WhatsApp Business Account for marketing purposes?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"44b956bb4586\",\"_type\":\"block\",\"children\":[{\"_key\":\"00e367e56bba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Setting up a WhatsApp Business Account is a straightforward process. Here’s a clear step-by-step guide to help you get started:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e1679456ef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6a9c83cd6a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Connect WhatsApp to your customer engagement platform (WhatsApp may refer to this as your Business Solution Provider).\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4292018d00b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f2dad3f72c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pro tip: Pick a platform that supports \"},{\"_key\":\"4f2dad3f72c31\",\"_type\":\"span\",\"marks\":[\"79b91638bb02\"],\"text\":\"embedded sign-up flow\"},{\"_key\":\"4f2dad3f72c32\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"79b91638bb02\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/introducing-native-braze-support-for-whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"01a3cb54e4c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4df7acfff570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create or select your Meta and WhatsApp Business Accounts. Most brands already have a Meta Business Account for their social accounts and/or ads.\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbfad8bf7d16\",\"_type\":\"block\",\"children\":[{\"_key\":\"b063d00abddc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your profile.\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66b05fe9a62e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4521c00ae1410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Verify your phone number.\"}],\"level\":2,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3bf15581e79\",\"_type\":\"block\",\"children\":[{\"_key\":\"58e0ef0527b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Complete business verification in order to send conversations at scale. This is done directly in the Meta Business Manager.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d3ac4f5f56cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9d03533f870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Become an Official Business Account. Applying for Official Business Account (OBA) status gives your brand a blue check mark next to your display name. This adds legitimacy to your messaging on the platform and fosters customer trust.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91394e357644\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0530af77ade0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Scale your messaging limits. Messaging Limits determine the maximum number of business-initiated conversations each phone number can start in a rolling 24-hour period. You can scale to unlimited messaging in as little as four days.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de2cfe386217\",\"_type\":\"block\",\"children\":[{\"_key\":\"d30f68926b670\",\"_type\":\"span\",\"marks\":[],\"text\":\"Collect opt-ins.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64a1984ac293\",\"_type\":\"block\",\"children\":[{\"_key\":\"94d3593fc8f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create your templates for approval in the WhatsApp Manager.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6dd1e4c58f37\",\"_type\":\"block\",\"children\":[{\"_key\":\"608ccd2ff4930\",\"_type\":\"span\",\"marks\":[],\"text\":\"Personalize and orchestrate your WhatsApp campaigns in your customer engagement platform. \"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"97cefcc70066\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1df8ad8ec310\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your account is set up, you can start using WhatsApp to send marketing messages, share product information, and engage with customers effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0e7f1ae311d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef7950e7ffb60\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are the key advantages of adding WhatsApp to my marketing mix?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"24b6fddb68d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d36ea94f96a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The key advantages of adding WhatsApp to your marketing mix include high engagement rates, personalized messaging, efficient, streamlined customer interactions, cost-effectiveness, rich media capabilities, worldwide network, and the ability to build trust and stronger customer relationships by interacting with people on a platform they already use and are familiar with. This can lead to improved customer satisfaction and more sales.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"019ae5d95585\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc302021da620\",\"_type\":\"span\",\"marks\":[],\"text\":\"What are some high-impact use cases for WhatsApp in business marketing?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b7d3582512e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"41a51ac276960\",\"_type\":\"span\",\"marks\":[],\"text\":\"Some examples of high-impact use cases for WhatsApp in business marketing are:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76a5883cdd20\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa845a9a90510\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned registration, sign-up, or onboarding dropoff\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a3fbcaff4bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"76e3c97e8f3f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Abandoned cart\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c01de834c6d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"01607fe1cdcc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Loyalty program enrollment\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cb7f0266f2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d51f590c4a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sales and promotions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a88fa87e19b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"12da93651bf80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Back-in-stock and low stock alerts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cfbec86b921\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c4e25fa2fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upselling and cross-selling\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c30d89958b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9307e1a20c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Order updates and confirmation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c22a4de47fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2f56cd4a9330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer surveys and product feedback\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ce33f95125c\",\"_type\":\"block\",\"children\":[{\"_key\":\"48295082de0e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"New product announcements\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d69974e06b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d15b15d9380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Content recommendation campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14add0597f30\",\"_type\":\"block\",\"children\":[{\"_key\":\"101103ee6fd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Win-back campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26f755124a46\",\"_type\":\"block\",\"children\":[{\"_key\":\"c1d448eb25090\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can I grow my WhatsApp subscriber list?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cbddf31b8099\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7d8c396a7bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best way to get WhatsApp subscribers is to offer value-based incentives like discounts, VIP access, or helpful content in exchange for opt-ins. Consider promoting your WhatsApp channel across other platforms, like your website, landing pages, and social channels. Use phone number capture forms, QR codes, or links to collect opt-ins. How can I engage my WhatsApp subscriber list in creative ways?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8717255f6b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a935578ca6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To engage your WhatsApp subscriber list, you can offer VIP, exclusive content and deals to those who subscribe, personalize messages to increase engagement, make full use of the visual and interactive elements, run polls, quizzes, or contests. You can also gamify your messaging with quick replies, or even use video messages to tease upcoming launches or promote user-generated content. Above all else, offer genuinely helpful and relevant content for your audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9798cff2c51\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd03ab1d7ad40\",\"_type\":\"span\",\"marks\":[],\"text\":\"What best practices should I follow to maintain a high-quality phone number rating on WhatsApp?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"94ef52df73e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0c24242b5210\",\"_type\":\"span\",\"marks\":[],\"text\":\"To maintain a high-quality phone number rating on WhatsApp, get user consent before sending any messages. They must opt-in. Don’t send too many messages or be too salesy in them. Monitor feedback, personalize your content, and give subscribers a mix of content types.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c645beff1dbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"57d95be3676a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When using WhatsApp for business communications, it is essential to adhere to the WhatsApp Business Policy and Commerce Policy. This includes only sending messages to users who have opted in, ensuring that the content is highly personalized and useful, and avoiding open-ended welcome or introductory messages. Additionally, be mindful of messaging frequency to prevent overwhelming customers with too many messages in a single day. Lastly, optimize informational messages for both content and length to enhance their effectiveness and relevance.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e2058cc83fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"5671645a652e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How can WhatsApp's two-way messaging capabilities enhance customer engagement?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8c4eccbc0a6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a30c82be3a9d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"WhatsApp's two-way messaging capabilities can enhance customer engagement by allowing your business to have a real-time conversation with a customer. This means you can personalize interactions, give quick responses to queries or complaints and build the trust and loyalty between your brand and audience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64df2a91613d\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa9c40e06a280\",\"_type\":\"span\",\"marks\":[],\"text\":\"What types of content can I share through WhatsApp to drive customer actions?\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9c2d4655035d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1336dc02dcb50\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can share lots of types of content through WhatsApp to drive different customer actions, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4ddee5c68207\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd50426ade9c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Message types and 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Since then, our customers have significantly increased their use of the channel, with combined messaging volume growing massively.\"}],\"markDefs\":[{\"_key\":\"2d4289a57b6f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/whatsapp\"}],\"style\":\"normal\"},{\"_key\":\"794b111a7ded\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d2f016af1290\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze | WhatsApp, marketers can quickly integrate and scale their WhatsApp programs by removing third-party senders and intermediaries. Once the channel is set up, they can effortlessly engage in real-time conversations with the right customers to capture attention and increase conversions. 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