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2026-03-07 22:56
Diff
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gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">모든 채널 보기</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/company"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">회사 소개</span><span class="text-sm font-normal text-gray-600">Braze가 어떻게 선도적인 고객 인게이지먼트 플랫폼이 되었는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://investors.braze.com/"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="switch-horizontal-01"><use href="/icons/sprites.svg#switch-horizontal-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">투자자 관계 (EN)</span><span class="text-sm font-normal text-gray-600">최신 뉴스, 수치 및 재무 실적을 확인하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/careers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="stars-01"><use href="/icons/sprites.svg#stars-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">채용 정보 (EN)</span><span class="text-sm font-normal text-gray-600">채용 공고를 살펴보고 사람들이 직장으로서 Braze를 좋아하는 이유를 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="https://esg.braze.com/overview/default.aspx"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">ESG (EN)</span><span class="text-sm font-normal text-gray-600">환경, 사회 및 기업 거버넌스 데이터를 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/company/news"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="announcement-01"><use href="/icons/sprites.svg#announcement-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">뉴스 (EN)</span><span class="text-sm font-normal text-gray-600">Braze에 관한 최신 소식을 살펴보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/company/legal"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="building-08"><use href="/icons/sprites.svg#building-08"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">법적 고지 사항</span><span class="text-sm font-normal text-gray-600">법률 약관, 정책, 규정 준수 등에 대한 정보를 확인하세요.</span></div></a></li></ul></div></div></div></div></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#ECE5F9] justify-center gap-x-8 py-4"><div class="flex gap-2 sm:gap-3"><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">다른 도움이 필요하신가요?</span></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold text-sm bg-transparent p-0 text-[#310CCE] hover:text-[#1505C9] active:text-[#310CCE] disabled:text-[#98A2B3] w-full" href="/ko/company/contact"><svg width="16" height="16" role="img" aria-label="mail-02" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#mail-02"></use></svg>문의처</a></div></div></li><li class="w-full xl:w-auto"></li></ul><a aria-label="검색" class="xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 py-6 xl:py-[10px] flex self-center items-center justify-center w-auto h-auto text-gray-600 px-4" href="/ko/search"><svg width="16" height="16" role="img" aria-label="search-sm" aria-hidden="true"><use href="/icons/sprites.svg#search-sm"></use></svg></a><div id="language-switcher" class="relative flex items-center justify-center xl:mr-6 py-6 xl:py-0"><button type="button" class="flex items-center justify-center rounded-[6px] text-sm font-bold cursor-pointer h-[28px] w-[56px] bg-gray-200 px-[6px] py-1 text-gray-600 [&>svg:last-child]:ml-1 [&>svg:last-child]:rotate-0 [&>svg:last-child]:transition-all" aria-expanded="false" aria-haspopup="true" aria-label="Language Switcher"><svg width="18" height="18" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg><svg width="12" height="12" role="img" aria-label="chevron-down"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><nav class="absolute bottom-full sm:bottom-auto sm:top-full w-[320px] left-1/2 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class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] before:absolute before:left-0 before:top-0 before:z-0 before:h-[70%] before:w-full before:bg-gradient-case-hero"><div class="container relative z-10 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to resources" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/resources">리소스</a><span class="text-white text-md">/</span><a aria-label="Link to articles" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/ko/resources/articles">블로그</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"리소스","item":"https://www.braze.com/ko/resources"},{"@type":"ListItem","position":2,"name":"블로그","item":"https://www.braze.com/ko/resources/articles"}]}</script><div class="mt-8 flex flex-col items-start gap-6 pb-10 text-left text-white sm:mt-12 sm:items-center sm:text-center md:pb-16"><h1 class="text-[30px] sm:text-[60px]">블로그에 오신 것을 환영합니다.</h1><p>Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.</p></div><div class="slick-slider hero-slick -mx-4 mb-10 slick-initialized" dir="ltr"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm 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sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">5<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Kipp Johnson</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026년 1월 13일</span></div></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법" href="/ko/resources/articles/the-roi-of-ai"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">4<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Sally Wills</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026년 1월 26일</span></div></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법" href="/ko/resources/articles/reinforcement-learning-ai-decisioning"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Michael Eldridge</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026년 1월 16일</span></div></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지" href="/ko/resources/articles/avoid-bias-in-ai-decisioning"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">5<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Kipp Johnson</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026년 1월 13일</span></div></div></div></a></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법" href="/ko/resources/articles/the-roi-of-ai"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">4<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Sally Wills</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026년 1월 26일</span></div></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법" href="/ko/resources/articles/reinforcement-learning-ai-decisioning"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">6<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Michael Eldridge</h6></div></div></div><span class="text-sm font-medium text-gray-500">2026년 1월 16일</span></div></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" aria-label="버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지" href="/ko/resources/articles/avoid-bias-in-ai-decisioning"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="min-h-[192px] w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 md:h-full"><img alt="버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-6 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="text-sm font-bold text-gray-500">5<!-- --> 최소 읽기</span></div><h4 class="line-clamp-4 text-display-xs font-bold md:text-display-md">버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지</h4><div><div class="mb-4 hidden md:flex md:flex-col"><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 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href="/ko/resources/articles/the-roi-of-ai"><div class="search-result-card-image flex-none"><img alt="Three colorful bars of increasing height; the tallest orange bar features glowing 'AI' text and light trails representing growth." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F34488858a0a34dbfd3f652f744009824efab24b6-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">3<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">AI의 ROI: CMO가 임원급 관리자에게 실질적인 가치를 입증하는 방법</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Sally" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fe5a8ad2ea65409701b150ab96ac3c56db95d02d1-512x512.jpg&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Sally<!-- --> <!-- -->Wills</span></div><span class="flex text-sm text-gray-500">2026년 1월 26일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법" href="/ko/resources/articles/reinforcement-learning-ai-decisioning"><div class="search-result-card-image flex-none"><img alt="A pink and orange stylized brain connected to a magic wand, flask, and bell icons." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F5991fd620dfd8f722caa91b22443621008c3a613-1920x1080.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">5<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">강화 학습: 학습하는 AI 의사 결정 시스템을 만드는 방법</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Michael" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Michael<!-- --> <!-- -->Eldridge</span></div><span class="flex text-sm text-gray-500">2026년 1월 16일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지" href="/ko/resources/articles/avoid-bias-in-ai-decisioning"><div class="search-result-card-image flex-none"><img alt="AI symbol with bidirectional arrows connecting to icons for user, science, data, and creativity." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fc6c88e427a2d8c40626d8c4d44a5d88187959a47-1500x1500.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">4<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">버퍼 관리가 잘못될 경우: AI 의사 결정 모델의 편향 방지</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Kipp" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Kipp<!-- --> <!-- -->Johnson</span></div><span 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F19d486c76b5155c2c1a1c40d5fc9cfebd8d5a82f-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">5<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">AI 의사 결정 치트 시트: BrazeAI Decisioning Studioᵀᴹ을 활용한 크롤/워크/런 전략</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Team<!-- --> <!-- -->Braze</span></div><span class="flex text-sm text-gray-500">2026년 1월 08일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="변화하는 이메일 받은편지함 환경: iOS의 변화가 이메일 마케팅에 미치는 영향" href="/ko/resources/articles/2025-ios-changes-email-marketing"><div class="search-result-card-image flex-none"><img alt="3D icons for email management: an open envelope, magnifying glass, and checkmark." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F24e9af4507579e67f5e1993e6762265fa896739e-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F24e9af4507579e67f5e1993e6762265fa896739e-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F24e9af4507579e67f5e1993e6762265fa896739e-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">5<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">변화하는 이메일 받은편지함 환경: iOS의 변화가 이메일 마케팅에 미치는 영향</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Aparna" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3cb0a59d337252128d1c81f6823131f95e281bc2-512x512.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3cb0a59d337252128d1c81f6823131f95e281bc2-512x512.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3cb0a59d337252128d1c81f6823131f95e281bc2-512x512.jpg&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Aparna<!-- --> <!-- -->Prasad</span></div><span class="flex text-sm text-gray-500">2025년 12월 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gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">7<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">2025년 Braze 연간 리뷰: 주요 순간, 마일스톤, 발전상</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Team" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=96&q=75 2x" 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fba63a2551e5c409880ecfc0e83f0566c32e75d40-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fba63a2551e5c409880ecfc0e83f0566c32e75d40-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fba63a2551e5c409880ecfc0e83f0566c32e75d40-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">3<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">보다 효과적인 대화 창출: Aeroflow Health가 AI 에이전트를 활용해 고객 관계를 개선하는 방법</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Nathaniel" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa0cfc2b53837f1e7b0e0513c9d1effc2db53b33f-512x512.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Nathaniel<!-- --> <!-- -->Rounds</span></div><span class="flex text-sm text-gray-500">2025년 12월 04일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="가능성의 세계: BrazeAI Agent Console™의 7가지 사용 사례" href="/ko/resources/articles/use-cases-ai-agent-console"><div class="search-result-card-image flex-none"><img alt="Smiling woman looking at UI cards for AI agents, including content optimization and sentiment analysis." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1d92241fba11e3e7b98f4eabd3045a7333486220-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1d92241fba11e3e7b98f4eabd3045a7333486220-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1d92241fba11e3e7b98f4eabd3045a7333486220-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">5<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">가능성의 세계: BrazeAI Agent Console™의 7가지 사용 사례</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Matt" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9c1172f04e5631ab374fd2419ad5baaa12fc9466-512x512.jpg&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Matt<!-- --> <!-- -->Kreisher</span></div><span class="flex text-sm text-gray-500">2025년 11월 19일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="Braze, 고객 참여를 지원하기 위한 ChatGPT 커스텀 앱 통합 기능 발표" href="/ko/resources/articles/chatgpt-custom-apps-braze-integration"><div class="search-result-card-image flex-none"><img alt="White "braze" logo in script font on an abstract background of pink, orange, and yellow shapes." loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">7<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">Braze, 고객 참여를 지원하기 위한 ChatGPT 커스텀 앱 통합 기능 발표</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"></div><span class="text-sm font-bold text-gray-900">David Bielik, <!-- --> <!-- -->Antoine Torossian</span></div><span class="flex text-sm text-gray-500">2025년 10월 20일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="BrazeAI Decisioning Studio™ 및 새로운 에이전트 업데이트로 대규모로 연관성 실현" href="/ko/resources/articles/2025-braze-ai-announcements"><div class="search-result-card-image flex-none"><img alt="a purple background with brazeai on it" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F568be4e6cd7bb41a56e61c8f64d97b2cd79b2251-1920x1080.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F568be4e6cd7bb41a56e61c8f64d97b2cd79b2251-1920x1080.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F568be4e6cd7bb41a56e61c8f64d97b2cd79b2251-1920x1080.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">6<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">BrazeAI Decisioning Studio™ 및 새로운 에이전트 업데이트로 대규모로 연관성 실현</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Kevin" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2140fae7823f01e13adf3d10c307024ba385297f-512x512.png&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2140fae7823f01e13adf3d10c307024ba385297f-512x512.png&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2140fae7823f01e13adf3d10c307024ba385297f-512x512.png&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Kevin<!-- --> <!-- -->Shectman</span></div><span class="flex text-sm text-gray-500">2025년 10월 02일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="AI 의사 결정: 고객 참여와 1:1 개인화의 새로운 발전" href="/ko/resources/articles/ai-decisioning-evolution-personalization"><div class="search-result-card-image flex-none"><img alt="a brazeai decisioning studio logo on a colorful background" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb697e8206145d12145d2bdd4bf30b115ae9ca89b-3840x2160.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb697e8206145d12145d2bdd4bf30b115ae9ca89b-3840x2160.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb697e8206145d12145d2bdd4bf30b115ae9ca89b-3840x2160.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">4<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">AI 의사 결정: 고객 참여와 1:1 개인화의 새로운 발전</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="George" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce35f4c85a234e539285bb4e179f5eac55559b49-500x500.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce35f4c85a234e539285bb4e179f5eac55559b49-500x500.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fce35f4c85a234e539285bb4e179f5eac55559b49-500x500.jpg&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">George<!-- --> <!-- -->Khachatryan</span></div><span class="flex text-sm text-gray-500">2025년 9월 30일</span></div></a></li><li class="ais-Hits-item"><a class="search-result-card search-result-card--vertical" aria-label="다변량 테스트에서 AI 의사 결정으로" href="/ko/resources/articles/from-multivariant-test-to-ai-decisioning"><div class="search-result-card-image flex-none"><img alt="a picture of a man in a white shirt is surrounded by icons" loading="lazy" width="384" height="216" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3327b03e5f226511aa09c19dfd6191afd2da8ecd-2400x1600.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3327b03e5f226511aa09c19dfd6191afd2da8ecd-2400x1600.png&w=828&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3327b03e5f226511aa09c19dfd6191afd2da8ecd-2400x1600.png&w=828&q=75"/></div><div class="search-result-card-body w-full flex flex-col gap-5"><div class="flex flex-wrap gap-3 items-center"><span class="py-1 px-3 rounded-[20px] border border-gray-300 text-sm text-gray-700 font-extrabold capitalize">문서</span><span class="text-sm text-gray-500">4<!-- --> 최소 읽기</span></div><h3 class="line-clamp-3 text-display-xs font-extrabold"><span class="ais-Highlight"><span class="ais-Highlight-nonHighlighted">다변량 테스트에서 AI 의사 결정으로</span></span></h3><div class="search-result-card-author flex gap-2 items-center mt-auto"><div class="flex-none rounded-full overflow-hidden bg-gray-300"><img alt="Victor" loading="lazy" width="40" height="40" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F37d3a171888a4bc9977d00f110e2291efea073d3-500x500.jpg&w=48&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F37d3a171888a4bc9977d00f110e2291efea073d3-500x500.jpg&w=96&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F37d3a171888a4bc9977d00f110e2291efea073d3-500x500.jpg&w=96&q=75"/></div><span class="text-sm font-bold text-gray-900">Victor<!-- --> <!-- -->Kostyuk</span></div><span class="flex text-sm text-gray-500">2025년 9월 30일</span></div></a></li></ol></div><div class="ais-Pagination"><ul class="ais-Pagination-list w-full flex gap-2 border-t border-gray-200 mt-8 py-5"><li class="ais-Pagination-item ais-Pagination-item--disabled !text-gray-300 ais-Pagination-item--previousPage order-1 mr-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><span class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" aria-label="이전"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg><span>이전</span></span></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md ais-Pagination-item--selected bg-primary-100"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ko/resources/articles?page=1" aria-label="페이지 번호 1에 대한 페이지 매김 링크">1</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ko/resources/articles?page=2" aria-label="페이지 번호 2에 대한 페이지 매김 링크">2</a></li><li class="ais-Pagination-item ais-Pagination-item--page order-3 flex-none overflow-hidden w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 text-md"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ko/resources/articles?page=3" aria-label="페이지 번호 3에 대한 페이지 매김 링크">3</a></li><li class="ais-Pagination-item ais-Pagination-item--nextPage order-5 ml-auto !p-0 inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap font-semibold relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300"><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ko/resources/articles?page=2" aria-label="다음"><span>다음</span><svg width="20" height="20" role="img" aria-label="arrow-right" class="w-full" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></a></li><li class="ais-Pagination-item ais-Pagination-item--lastPage hidden xs:block relative order-4 flex-none w-10 h-10 rounded-full block text-md capitalize text-gray-600 hover:bg-primary-25 ml-6 "><a class="ais-Pagination-link flex items-center justify-center gap-2 h-full text-inherit" href="https://www.braze.com/ko/resources/articles?page=5" aria-label="페이지 번호 5에 대한 페이지 매김 링크"><span class="absolute flex-none right-12 pointer-events-none text-lg">...</span><span>5</span></a></li></ul></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. Be Absolutely Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">개요</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze를 선택해야 하는 이유" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 플랫폼 개요" href="/ko/product/overview">Braze 플랫폼 개요</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" 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AI 툴을 사용하여 고객 행동, 선호도, 트렌드를 분석하고 이러한 인사이트를 활용해 타겟 오디언스에게 공감을 불러오도록 개인화한 마케팅 캠페인을 만드세요. 예를 들어 AI 분석 결과, 특정 오디언스 세그먼트가 타겟형 소셜 미디어 광고에 좋은 반응을 보인다면 그에 맞춰 리소스를 할당할 수 있습니다. 그러면 어떤 효과가 있을까요? 참여율이 높아지고 궁극적으로 매출 증대로 이어집니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f1ab05ce0acb\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2b145377c6f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. 핵심 성과 지표(KPI) 측정\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"450e5683b9cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4baffaa05c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI가 CMO에게 온 세상을 가져다 줄 것처럼 하고도 정작 수익 증진에 효과가 없다면 AI 투자를 정당화하기 어려울 수 있습니다. ROI 실현은 브랜드의 성장에 중요한 핵심 성과 지표(KPI)를 정의하고 최적화하는 데에서 시작됩니다. 금융 기관의 수익을 높이는 데 효과가 있는 측정기준은 소매업체나 패스트푸드점의 그것과 전혀 다를 테니까요.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4af63c5163e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"86adfbdbf080\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI 솔루션은 브랜드의 구체적인 ROI 요구 사항에 맞게 전적으로 커스터마이징 가능하지만, 그러한 커스터마이징에서는 심층적인 고객 관계를 촉진하고 유지하는 데 중요한 고유 데이터와 가드레일도 고려해야 합니다. 그러려면 브랜드와 AI 솔루션이 유기적으로 함께 작동해야만 하며, 이 과정에서 AI 서비스 팀이 브랜드의 요구 사항을 깊이 이해하고, ROI에 초점을 둔 AI 솔루션을 구축하고, 요구 사항을 충족하도록 지속적으로 AI 모델을 최적화하기 위해 성과를 모니터링하는 컨설턴트로서 그 과정을 이끌어야 합니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28253f4cd5ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fbd2a6f284f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. 사례 연구 제시\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"427c305a9c47\",\"_type\":\"block\",\"children\":[{\"_key\":\"cce8ffff73be\",\"_type\":\"span\",\"marks\":[],\"text\":\"성공 사례만큼 효과적인 메시지는 없습니다. AI를 통해 큰 성과를 달성한 업계 사례를 부각시키세요. 이런 사례는 AI의 효과에 대한 강력한 증거가 될 수 있습니다. \"},{\"_key\":\"95213e4eb578\",\"_type\":\"span\",\"marks\":[\"bd9b34f14f02\"],\"text\":\"여기\"},{\"_key\":\"7ee3677c35ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"에서 Braze가 제공하는 성공 사례 리포지토리를 확인하고 아이디어를 얻으시기 바랍니다.\"}],\"markDefs\":[{\"_key\":\"bd9b34f14f02\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers\"}],\"style\":\"normal\"},{\"_key\":\"cb6174f3bd89\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9fe7f8866d7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. 지속적인 학습 문화 조성\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2aba5af34680\",\"_type\":\"block\",\"children\":[{\"_key\":\"d633b2705ff5\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI는 도입하면 끝나는 이니셔티브가 아닙니다. 지속적으로 학습하고 적응해야 합니다. 팀이 최신 AI 트렌드와 기술을 늘 파악하고 있도록 유도하세요. 지속적인 학습의 문화를 조성하면 팀의 역량이 증진될 뿐만 아니라 조직이 미래 지향적인 업계 리더로서 자리매김할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85775183fdd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"34d5b719d14c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"6. 임원급 관리자와 효과적으로 소통하기\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"9ef4973805bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d9bd9f5cd08\",\"_type\":\"span\",\"marks\":[\"e613ca1d1648\"],\"text\":\"CEO들은 이 사안에 대해 회의적입니다\"},{\"_key\":\"fc80c5cf6092\",\"_type\":\"span\",\"marks\":[],\"text\":\". CEO들은 CMO가 AI 솔루션을 빠르게 수용하지 않을 것을 우려하며, 그 우려를 강하게 드러내고 있습니다. CEO의 이런 태도로 인해 많은 CMO가 난처한 상황에 놓여 있습니다. 많은 마케터들은 이미 AI를 활용해 고객과 심층적인 관계를 구축하고, 독창적인 고객 서비스 솔루션을 제공하고, 마케팅 전략의 효과를 높이고 있지만 이러한 성공을 동료 임원급 관리자에게 전하는 데는 어려움을 겪을 수 있습니다. 성장 목표와 회사의 전략적 목표에 부합하는 AI 이니셔티브를 강조함으로써 CMO는 마케터가 트렌드를 앞서가고 있을 뿐만 아니라 수익 증대를 위해 AI까지 활용하고 있다는 강력한 메시지를 보낼 수 있습니다.\"}],\"markDefs\":[{\"_key\":\"e613ca1d1648\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/are-you-ai-savvy\"}],\"style\":\"normal\"},{\"_key\":\"0ca47efec5df\",\"_type\":\"block\",\"children\":[{\"_key\":\"297776d999cb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"최종 결론: AI 혁신 수용\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cf4df6593b9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c03870a5907\",\"_type\":\"span\",\"marks\":[],\"text\":\"CMO는 혁신에 있어 중요한 위치에 있습니다. AI는 마케팅 전략을 혁신하고 전례 없는 가치를 실현할 잠재력이 있습니다. 하지만 그 역량을 진정으로 활용하려면 AI를 도입하는 것에 그쳐서는 안 됩니다. 즉, 명확한 목표를 정의하고, 데이터 중심 인사이트를 활용하고, KPI를 측정하고, 성공 사례를 제시하고, 학습 문화를 조성하고, 임원급 관리자와 효율적으로 소통해야 AI 이니셔티브의 실질적인 ROI를 명확히 입증할 수 있습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8972624d96c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fee04d27221\",\"_type\":\"span\",\"marks\":[],\"text\":\"'AI에 정통'하다고 평가받는 CMO가 15%에 불과한 현 상황에서, 단순히 AI를 수용하는 것을 넘어 부정할 수 없는 가치를 입증하는 소수의 뛰어난 마케터로 성장하기 위해 노력해야 할 때입니다. 결국 CEO가 들이대는 잣대의 기준은 'AI를 한다'가 아닌 중요한 성과를 달성하는 것입니다. 그러니 이제 본격적으로 노력해야 할 때입니다. 마케팅의 미래는 밝을 뿐만 아니라 그 무한한 잠재력 덕분에 긍정적인 방향으로 빛나고 있으니까요.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"add1e3777169\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"4c1d8985f37a\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"영업팀과 연결\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"ROI를 극대화할 준비가 되었나요? Braze 영업팀과 이야기 나누어보세요.\"}],\"categories\":{\"industries\":null,\"productFeatures\":[{\"_id\":\"20aa7822-0839-4ffc-8151-9b8746ae025c\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI Decisioning\"}],\"slug\":{\"_type\":\"slug\",\"current\":\"ai-decisioning\"}}],\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-489\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI and Machine Learning\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA et machine learning\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"IA e machine learning\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AIおよび機械学習\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"AI 및 머신 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방법\"},{\"_id\":\"fcc74729-08e8-4fa1-bd89-39aab26a972c\",\"_type\":\"blogPost\",\"author\":[{\"_id\":\"1731e1ae-53c4-4e51-861b-9a6151e37ac5\",\"firstName\":\"Michael\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/7cae992a5519c10a6d2ad7271cdd288ca849dc9e-450x450.jpg\",\"lastName\":\"Eldridge\"}],\"body\":[{\"_key\":\"a28bd77a8666\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cbf15826325\",\"_type\":\"span\",\"marks\":[],\"text\":\"마케팅 캠페인은 카피, 이미지, 채널에 제공하는 오퍼의 유형, 발송 날짜와 시간 등, 수십 가지의 고유한 배리언트로 이루어집니다. 제 몫을 제대로 해내는 마케터라면 누구나 이러한 각 요소가 고객 참여 성과에 미치는 영향을 측정하여 효과 있는 요소를 반복 적용하고 전체적인 성과 개선에 활용할 수 있기를 바랄 것입니다. 그러기 위해 지금까지는 \"},{\"_key\":\"f95b5d616333\",\"_type\":\"span\",\"marks\":[\"1ce1e90bffdc\"],\"text\":\"A/B 테스트나 다변량 테스트\"},{\"_key\":\"33aa3943ef96\",\"_type\":\"span\",\"marks\":[],\"text\":\" 같은 복잡하고 시간이 많이 소요되는 방법에 의존해야 했습니다.\"}],\"markDefs\":[{\"_key\":\"1ce1e90bffdc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing\"}],\"style\":\"normal\"},{\"_key\":\"ab546b0b1c2c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6fc3b6049b14\",\"_type\":\"span\",\"marks\":[],\"text\":\"하지만 이제 더 효과적인 새로운 옵션이 있습니다. \"},{\"_key\":\"f8e898483c79\",\"_type\":\"span\",\"marks\":[\"d8e43a1101c6\"],\"text\":\"AI 의사 결정\"},{\"_key\":\"dffa6cbfed34\",\"_type\":\"span\",\"marks\":[],\"text\":\" 플랫폼을 활용하면 브랜드는 같은 목표를 훨씬 더 효율적으로 달성할 수 있습니다. 이러한 플랫폼의 대표적인 예 중 하나인 \"},{\"_key\":\"ed69293ea409\",\"_type\":\"span\",\"marks\":[\"8345aeee5762\"],\"text\":\"BrazeAI Decisioning Studio™\"},{\"_key\":\"7b4329ed654a\",\"_type\":\"span\",\"marks\":[],\"text\":\"는 머신 러닝의 한 유형인 \"},{\"_key\":\"caf3e8e98d70\",\"_type\":\"span\",\"marks\":[\"ae5f8625e3a1\"],\"text\":\"강화 학습\"},{\"_key\":\"c74dbca852f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"을 통해 학습합니다.\"}],\"markDefs\":[{\"_key\":\"d8e43a1101c6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-decisioning\"},{\"_key\":\"8345aeee5762\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai-decisioning-studio\"},{\"_key\":\"ae5f8625e3a1\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/reinforcement-learning-fundamentals\"}],\"style\":\"normal\"},{\"_key\":\"a0b30e0bc411\",\"_type\":\"block\",\"children\":[{\"_key\":\"d45f7cfebd61\",\"_type\":\"span\",\"marks\":[],\"text\":\"전통적인 A/B 테스트와 다변량 테스트의 함정\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"cccf6f2b079b\",\"_type\":\"block\",\"children\":[{\"_key\":\"34135fe84425\",\"_type\":\"span\",\"marks\":[],\"text\":\"브랜드가 이 실험에서 직면하게 되는 문제는 일반적으로 두 가지입니다. 첫째, 이런 종류의 테스트를 통해서는 각 배리언트의 영향을 개별적으로만 알 수 있을 뿐, 배리언트를 어떤 식으로든 그룹화할 수는 없습니다. 따라서 성과를 주도하는 일반적인 트렌드가 무엇인지 파악하고 성공 전략을 활용하는 새로운 마케팅 콘텐츠를 개발하기가 어렵습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc94ef2a05d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc4e89caa737\",\"_type\":\"span\",\"marks\":[],\"text\":\"둘째, 테스트할 배리언트가 많을수록 샘플 규모가 커야 합니다. 예를 들어 비교할 배리언트가 100개라면 오디언스를 100개 세그먼트로 나눠야 합니다. 결과적으로 샘플 규모가 아주 작아지므로 유의미하고 유용한 인사이트를 도출하기가 어려워집니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3179a0307f8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"426efbe29beb\",\"_type\":\"span\",\"marks\":[],\"text\":\"셋째, 단일 A/B 테스트에서 얻은 결과를 다음 마케팅 캠페인에 적용할 수 없습니다. 예를 들어 여름에 캠페인을 실행하여 특정한 결과를 얻었다고 가정해 보겠습니다. 이 경우 고객 기반의 행동이 겨울에는 전혀 달라서, 여름 캠페인에서 얻은 결과를 일반화하기 어려울 가능성이 매우 높습니다.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ffbab5899038\",\"_type\":\"block\",\"children\":[{\"_key\":\"b23e612726b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI 의사 결정을 활용하여 전통적인 A/B 테스트와 다변량 테스트의 한계를 극복하는 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방법\"},{\"_id\":\"3de7d03b-ff60-48dc-a9e7-a6868dd8c279\",\"_type\":\"blogPost\",\"author\":[{\"_id\":\"e44d215d-7fec-4c68-9439-747928c743bd\",\"firstName\":\"Kipp\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d2d1755531cc765bd7e424a21c4d8c32107fa964-508x510.png\",\"lastName\":\"Johnson\"}],\"body\":[{\"_key\":\"f9e98de9c4a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a86fe4177aef\",\"_type\":\"span\",\"marks\":[],\"text\":\"마케터는 \"},{\"_key\":\"57dc44007c44\",\"_type\":\"span\",\"marks\":[\"41f7a83e240d\"],\"text\":\"AI 의사 결정\"},{\"_key\":\"33f7be1cae34\",\"_type\":\"span\",\"marks\":[],\"text\":\"을 활용하여 각자 중점을 두는 측정기준, 다시 말해 매출, 이익, \"},{\"_key\":\"591a6654c44a\",\"_type\":\"span\",\"marks\":[\"90c4dcc70f51\"],\"text\":\"고객 생애주기 가치\"},{\"_key\":\"98032cd91155\",\"_type\":\"span\",\"marks\":[],\"text\":\" 등의 중요 측정기준에서 최대한 높은 KPI 결과를 얻고자 합니다. 하지만 특정 매개변수가 제대로 설정되어 있지 않다면 AI 모델은 설계대로 작동하지 않으며 브랜드의 수익 개선 극대화를 지원하는 데 있어 잠재력을 최대한 발휘하지 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