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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="AppsFlyer" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8e8fdd82787b76152f0f9abc028d3b2ffc49bf0e-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8e8fdd82787b76152f0f9abc028d3b2ffc49bf0e-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F8e8fdd82787b76152f0f9abc028d3b2ffc49bf0e-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">AppsFlyer</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Orchestration">Message Orchestration</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Attribution">Attribution</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_orchestration/attribution/appsflyer">View Documentation</a><a href="https://www.appsflyer.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Technology</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is AppsFlyer?</h3><div class="flex flex-col gap-6"><p>AppsFlyer is a mobile marketing analytics and attribution platform that helps you analyze and optimize your apps through marketing analytics, mobile attribution, and deep linking.</p><div class="overflow-hidden rounded-xl"><div class="relative size-full"><div class="size-full"><div class="wistia_embed wistia_async_64abi6rzwv videoFoam=true size-full relative"></div></div></div></div></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">How we work together</h3><div class="flex flex-col gap-6"><p>Build more holistic marketing campaigns by leveraging mobile install attribution data from AppsFlyer. 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd95ccc468ce759ecc299217773c4a66dbceb9d54-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Don’t Set It and Forget It: Nestlé Purina’s Iterative Approach to Lifecycle Marketing with Braze</h4><span class="text-sm font-bold text-gray-500">August 22, 2025</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="The 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa034257d1a5561a8b93e101c9cf3b646535bb3fb-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">6<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The Million vs. Trillion Problem: Conceptualizing the Size and Scale of the Braze Platform</h4><span class="text-sm font-bold text-gray-500">January 15, 2025</span></div></div></a></div></div><div data-index="9" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Braze Launches ISV Technology Partnerships Program" href="/resources/articles/braze-announces-isv-program"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Launches ISV Technology Partnerships Program" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Braze Launches ISV Technology Partnerships Program</h4><span class="text-sm font-bold text-gray-500">June 29, 2021</span></div></div></a></div></div><div data-index="10" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Snoonu drives customer loyalty and repeat orders through a gamified shopping experience" href="/customers/snoonu-drives-customer-loyalty-and-repeat-orders"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Snoonu drives customer loyalty and repeat orders through a gamified shopping experience" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa044321384a6a2c447f19d4f976453d2c304deab-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa044321384a6a2c447f19d4f976453d2c304deab-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa044321384a6a2c447f19d4f976453d2c304deab-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Snoonu drives customer loyalty and repeat orders through a gamified shopping experience</h4><span class="text-sm font-bold text-gray-500">October 10, 2025</span></div></div></a></div></div><div data-index="11" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Petz Increases Product Sales by 300% With Personalized Cross-Channel Messaging" href="/customers/petz-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Petz Increases Product Sales by 300% With Personalized Cross-Channel Messaging" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb39960abc53721e8330919bd7e0995d05680cb7-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb39960abc53721e8330919bd7e0995d05680cb7-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fdb39960abc53721e8330919bd7e0995d05680cb7-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Petz Increases Product Sales by 300% With Personalized Cross-Channel Messaging</h4><span class="text-sm font-bold text-gray-500">October 24, 2022</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" 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What started as a search for “the best piece of technology to help brands build long-lasting relationships” has grown into a 60-strong local team and a flourishing customer community. 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KIIS Club, a game-fueled loyalty programme that nudges anonymous listeners to pull over, sign up, and compete for prizes.“Braze is the chocolates, the red roses, the candle-lit dinners,” Cass quipped, explaining how omnichannel messages turned radio’s one-way megaphone into a two-way relationship.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bce8fe8eb20a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9da776d551b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The six-week campaign delivered a 78% total open rate, 19% unique click-through, and a 29% lift in monthly active users—proof that even analogue channels can get digital body language when the incentive (and timing) is right.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00eb10759b20\",\"_type\":\"block\",\"children\":[{\"_key\":\"c14016c8b1dc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Origin Energy: Compliance meets compassion\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"73d914d21e17\",\"_type\":\"richImage\",\"alt\":\"a man and a woman are sitting in front of a large window\",\"asset\":{\"_ref\":\"image-1538ca5259d3234f43f4d9a95d956f34d0ee86e5-2400x1544-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a6425c67607f\",\"_type\":\"block\",\"children\":[{\"_key\":\"318ac914de92\",\"_type\":\"span\",\"marks\":[],\"text\":\"During the first fireside chat, Origin Energy’s Diane Buckley unpacked how a highly regulated utility juggles empathy, data privacy, and real-time engagement. 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Kayo’s Cortex and REA’s real-time zoning campaign showed how machine decisioning is moving beyond pilot projects to material P\u0026L impact.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"206f85c6695a\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc86fa5147d9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A toast to growth, powered by partnership\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3c2d962e0a03\",\"_type\":\"richImage\",\"alt\":\"a group of people standing in front of a screen that says grow with braze\",\"asset\":{\"_ref\":\"image-1ea9da99264b64e525915f5b808d355fb8a07b82-2400x1544-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"70c3c09bb118\",\"_type\":\"block\",\"children\":[{\"_key\":\"08bcffc90637\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the afternoon segued into drinks (with thanks to sponsors AppsFlyer, Dynamic Yield, and commercetools), one sentiment echoed through the room: growth is no longer just about acquiring more users but about deepening value at every micro-moment. Grow with Braze Melbourne proved that Australian brands are not only ready for that challenge, they’re already writing the playbook.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a46085480f61\",\"_type\":\"block\",\"children\":[{\"_key\":\"dda46a83e4d8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you were inspired by a radio-to-martech love story or energized by the prospect of AI-optimized lifecycles, one thing is certain: the next-gen engagement frontier is being built right here, right now, and it’s never been a more exciting time to be in the craft.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70479e787fc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0005f6bf537\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5fa73925e39b\",\"_type\":\"block\",\"children\":[{\"_key\":\"59f0641346b7\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f53fa4f02f96ee801c022166d5062bcc70ea5869-1200x800.png\",\"publishedDate\":\"2025-05-29T10:10:25.750Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5486700cd44e7d568c8e5619d6ad5bc46afc637d-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Learn key insights and takeaways from Grow with Braze Melbourne 2025\",\"pageTitle\":\"Key insights from Grow with Braze Melbourne 2025\",\"slug\":{\"_type\":\"slug\",\"current\":\"key-insights-from-grow-with-braze-melbourne-2025\"}},\"title\":\"Key insights from Grow with Braze Melbourne 2025\"},{\"_id\":\"b10bf235-a35a-4792-85b1-a60d95cc6bb3\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"95b112cc59cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"fefd946b342d\",\"_type\":\"span\",\"marks\":[],\"text\":\"At \"},{\"_key\":\"e3f077844eca\",\"_type\":\"span\",\"marks\":[\"14a5d5fb57c8\"],\"text\":\"Forge 2024\"},{\"_key\":\"e591d6a93ba2\",\"_type\":\"span\",\"marks\":[],\"text\":\", Nestlé Purina showcased how they’ve harnessed Braze to power their iterative lifecycle marketing program. The session, “Don’t Set It and Forget It” with Sarah Lands Ramrup and Diana Gilbert, explored how Purina built a connected ecosystem of products and services designed to engage pet owners at every critical point in their journey—driving loyalty through personalization and real-time customer engagement.\"}],\"markDefs\":[{\"_key\":\"14a5d5fb57c8\",\"_type\":\"link\",\"href\":\"https://forge.braze.com/2024\"}],\"style\":\"normal\"},{\"_key\":\"13f8d61c2292\",\"_type\":\"block\",\"children\":[{\"_key\":\"92d67f0ca3a8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The pet care journey: From transactional to experiential\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"e6998097988c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a2050025e89\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the heart of Purina’s marketing strategy is the pet care journey. Diana Gilbert, Performance \u0026 Personalization Marketing Manager at \"},{\"_key\":\"6ce93cc5acdb\",\"_type\":\"span\",\"marks\":[\"54da74f7ddec\"],\"text\":\"Nestlé Purina PetCare Company\"},{\"_key\":\"08b89bcd4a7f\",\"_type\":\"span\",\"marks\":[],\"text\":\", explained that the company mapped out a customer journey that spans the lifetime of a pet, starting from acquisition, either through birth or adoption, and continuing through key moments in pet care, such as choosing food and treats, training, and overall health management. However, the explosion of digital platforms and influencers has changed the landscape, with pet owners now receiving recommendations from countless sources, from TikTok to dog walkers.\"}],\"markDefs\":[{\"_key\":\"54da74f7ddec\",\"_type\":\"link\",\"href\":\"https://www.purina.com/\"}],\"style\":\"normal\"},{\"_key\":\"2a3385c704cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"af16570fc3a7\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14ed7149bfd1\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the stages of transition to adult food\",\"asset\":{\"_ref\":\"image-f7fc94df456c13dc0796b378145befa572f32168-2400x1388-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"1a18cb5ef0c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3c8ac1fb6ec\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We’ve developed a connected ecosystem of products and services to engage the consumer at every pivotal moment within their pet care journey,” Diana said. “It’s not just about transactions anymore—it’s about creating experiences that lead to lifetime loyalty with Purina.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67867549d013\",\"_type\":\"block\",\"children\":[{\"_key\":\"422c7570e149\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leveraging data to power personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"20acaaf2b5da\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4f70b6fea31\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sarah Lands Ramrup, Enterprise CRM Strategy \u0026 Personalization, Senior Manager at Nestlé Purina PetCare Company, explained how Purina focused on building a data-rich environment that fuels personalized customer experiences. “We implemented Braze as an MVP deployment for our myPurina app,” Sarah explained, referencing the mobile app that hosts Purina’s loyalty program and features a wide range of other features and benefits to help pet owners care for their pets.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a1002d70d563\",\"_type\":\"block\",\"children\":[{\"_key\":\"987deecad7a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"By gathering detailed user profiles, including information on pets’ breeds, ages, and behaviors, the team was able to optimize the way they engage customers. “We added redemption data, behavioral data, and are now integrating key data sources like acquisition from \"},{\"_key\":\"28c619a150d8\",\"_type\":\"span\",\"marks\":[\"b89720895742\"],\"text\":\"AppsFlyer\"},{\"_key\":\"b075325fd232\",\"_type\":\"span\",\"marks\":[],\"text\":\" and purchase data from our loyalty program,” she noted.\"}],\"markDefs\":[{\"_key\":\"b89720895742\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/appsflyer\"}],\"style\":\"normal\"},{\"_key\":\"2d7059df6df1\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a38bf5463b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"This data-driven approach enables Purina to craft highly targeted campaigns, such as upsell and cross-sell initiatives based on receipt data, helping to build consumer loyalty and increase lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a813d3046dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d7a6da9a593\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agile activation without waiting for a CDP\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"cb7e569fe745\",\"_type\":\"block\",\"children\":[{\"_key\":\"dafc95747e66\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the critical decisions Purina made was to decouple their Braze implementation from their \"},{\"_key\":\"4453e8244583\",\"_type\":\"span\",\"marks\":[\"402c371497d0\"],\"text\":\"customer data platform\"},{\"_key\":\"ecb3359350be\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDP) rollout, allowing them to get activations running without waiting for their full data ecosystem to be in place.\"}],\"markDefs\":[{\"_key\":\"402c371497d0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-right-data-where-you-need-it\"}],\"style\":\"normal\"},{\"_key\":\"ef5965819cd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"a560deb49d22\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We couldn’t wait to get things moving,” Sarah shared. “Even though we knew we didn’t have the ideal architecture in place, we worked with our internal team to start streaming key behavioral events directly into Braze.” This allowed Purina to rapidly begin deploying activations, generating quick wins as they refined their long-term strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c91bf774fd59\",\"_type\":\"block\",\"children\":[{\"_key\":\"d52d389318bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"By focusing on getting key Google Analytics and loyalty data into Braze, the team boosted agility and speed to market. According to Diana, this approach resulted in a 12X increase in activation volume year over year, with activation launch times cut in half compared to the previous year.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c1b9556d4336\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa1636add2e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Custom campaigns that drive engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2686aaf94439\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a242e5589e\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9fcaedee7f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"7910fcd292c8\",\"_type\":\"span\",\"marks\":[],\"text\":\"One innovative activation was the Petivity Smart Litter Box Monitor promotion, a campaign targeting high-value app users with a VIP-exclusive offer. Using the Braze platform’s segmentation tools, Diana was able to identify users who owned cats with relevant health concerns, launching a multi-step journey that offered users a high-value offer for the health monitoring device.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"21822705068a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b3ee120f2d3\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We had 50 conditions in the segment, illustrating the power of the Braze tool and its ability to find your exact target consumer,” Diana explained.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1b191f225c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1fd6a5d8579\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Meeting users where they are with real-time engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"12ef6b76c5f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"29f177ca1b62\",\"_type\":\"span\",\"marks\":[],\"text\":\"A key element of Purina’s success with Braze is having the ability to meet users where they are, whether on the myPurina app, website, or through \"},{\"_key\":\"5a7a3f010dd3\",\"_type\":\"span\",\"marks\":[\"c242a2994912\"],\"text\":\"direct-to-consumer\"},{\"_key\":\"2d30a30fca29\",\"_type\":\"span\",\"marks\":[],\"text\":\" (DTC) channels.\"}],\"markDefs\":[{\"_key\":\"c242a2994912\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2019-dtc-data-report\"}],\"style\":\"normal\"},{\"_key\":\"9b80a66c67e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6832c4d582b\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We’ve launched many campaigns incentivizing consumers to cross over from our website to our app,” Diana said. By using in-browser messaging to notify users of points earned from purchases, Purina created a seamless experience that encourages users to engage across platforms.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55b875379cd0\",\"_type\":\"richImage\",\"alt\":\"three screenshots of a pet app with a dog and a cat\",\"asset\":{\"_ref\":\"image-293e0ef6d2f10e089a01bfe249616216713bc5a0-2400x1388-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b5d7060013c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0745060bca82\",\"_type\":\"span\",\"marks\":[],\"text\":\"Diana also highlighted the importance of speaking to consumers on a 1:1 basis at scale. By incorporating personal touches—like using a pet’s name or referencing loyalty points—Purina enhanced its communications and deepened customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ff8fc4b0a36\",\"_type\":\"block\",\"children\":[{\"_key\":\"0aa62d252352\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Looking ahead: Expanding Braze across the ecosystem\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2e2c9a1b97ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"afe1f6bcd387\",\"_type\":\"span\",\"marks\":[],\"text\":\"As Purina looks toward the future, the team is excited to further expand their use of Braze. Sarah mentioned their plans to build cross- and upsell promotions using the platform’s AI-driven product recommendations and to develop true cross-channel consumer journeys across acquisition, loyalty, and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b4652ec3471\",\"_type\":\"block\",\"children\":[{\"_key\":\"e732050f5dc7\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We’re excited to take Braze even further into our ecosystem, including leveraging it for PetFinder, a rich entry point into the pet acquisition journey,” Sarah said.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ec05054970d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9412e0eb931e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"f2d747559118\",\"_type\":\"block\",\"children\":[{\"_key\":\"5661e3d1ff8f\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a clear focus on personalization, data-driven decision-making, and agile activations, Nestlé Purina is pushing the boundaries of what’s possible in customer engagement, ensuring that every pet owner’s experience is not just transactional, but a meaningful journey that fosters lifetime pet wellness—and brand loyalty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"184522a5f2db\",\"_type\":\"block\",\"children\":[{\"_key\":\"f78b2cd745fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about how today’s brands are driving success with their customer engagement strategies, \"},{\"_key\":\"f318a1fc264e\",\"_type\":\"span\",\"marks\":[\"9e48165b665f\"],\"text\":\"register to attend Forge 2025\"},{\"_key\":\"450810ebcbcb\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"9e48165b665f\",\"_type\":\"link\",\"href\":\"https://forge.braze.com/2025\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d95ccc468ce759ecc299217773c4a66dbceb9d54-3840x2160.png\",\"publishedDate\":\"2025-08-22T14:56:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-aa4101dc530d91401738fd2736ecbb79c5a0cc50-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Nestlé Purina transformed lifecycle marketing with Braze, creating experiences. Learn about their agile campaigns, engagement, and customer loyalty strategies.\",\"pageTitle\":\"Nestlé Purina’s Iterative Approach to Lifecycle Marketing\",\"slug\":{\"_type\":\"slug\",\"current\":\"dont-set-it-and-forget-it-nestl-purinas-iterative-approach-to-lifecycle-marketing-with-braze\"}},\"title\":\"Don’t Set It and Forget It: Nestlé Purina’s Iterative Approach to Lifecycle Marketing with Braze\"},{\"_id\":\"f6aa0603-102f-4efb-a311-2c3af4e476d0\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"35440c265809\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7ec28f15c6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The number of stars in the sky. A billionaire’s daily earnings. The unimaginable number of cells in the body. These are all dizzying figures that get fuzzier the more you try to imagine their scale. How much bigger is a trillion than a million anyway? Answer: A lot bigger (a \"},{\"_key\":\"b7ec28f15c6a1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"million\"},{\"_key\":\"b7ec28f15c6a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"b7ec28f15c6a3\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"times\"},{\"_key\":\"b7ec28f15c6a4\",\"_type\":\"span\",\"marks\":[],\"text\":\" bigger).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7355e7bb8c9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"78ffe0ad21760\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is more than familiar with these kinds of numbers. In a typical ten seconds—the time it took you to load and start reading this article—our systems will have processed over 45,000 requests for just one of our numerous API endpoints. Operating at this kind of phenomenal scale, where you’re managing millions of data points per minute, should be table stakes for customer engagement platforms. Without it, companies can’t deliver messages on time, leading to sends that are delayed or stay undelivered during peak times, missing customers in key moments. Data processing can slow to a crawl. As real-time data becomes harder for brands to act on, customer confidence can erode along with it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d9631563d98\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c405013937a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Even the most sophisticated marketing campaign is worthless if it never makes it into an inbox or onto a user’s device. It all boils down to the system that powers it—and that’s where Braze can put your mind at ease.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ff6dbafc083\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff358c928a630\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Braze Was Designed to Support Customer Engagement at a Massive Scale\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1118389cddd2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed9f2e10443f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So what’s under the hood to drive all this speed at scale? At its simplest: An automated and efficient data infrastructure. Braze prioritizes \"},{\"_key\":\"ed9f2e10443f1\",\"_type\":\"span\",\"marks\":[\"eb14d6c6a8d6\"],\"text\":\"autoscaling\"},{\"_key\":\"ed9f2e10443f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" (that is, the ability to automatically scale capacity up or down based on current or anticipated needs) to deliver power where it’s needed and to respond to customer growth throughout their tenure. First, let’s cover the two types of processing at Braze—data management and sending messages. You can think of these as data coming in and data going out. Let’s start with inbound data.\"}],\"markDefs\":[{\"_key\":\"eb14d6c6a8d6\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-aws-auto-scaling\"}],\"style\":\"normal\"},{\"_key\":\"8e1c8457fe70\",\"_type\":\"block\",\"children\":[{\"_key\":\"5bc445b661610\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our customers install our SDKs in their mobile apps and websites as part of their integration with Braze. That way, our servers can ingest data to help those marketers learn more about user preferences and behaviors, which in turn can power customer-centric messaging. In addition, because the \"},{\"_key\":\"5bc445b661611\",\"_type\":\"span\",\"marks\":[\"e5aad28b0785\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"5bc445b661612\",\"_type\":\"span\",\"marks\":[],\"text\":\" is built to support interoperability between different systems, brands can take advantage of our powerful, extensible APIs and out-of-the-box integrations with leading data and marketing technology solutions to ingest and manage data from partners like Amplitude, AppsFlyer, mParticle, and Segment, among many others.\"}],\"markDefs\":[{\"_key\":\"e5aad28b0785\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-announcement\"}],\"style\":\"normal\"},{\"_key\":\"4f75f430e411\",\"_type\":\"block\",\"children\":[{\"_key\":\"07e7b2123d570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once this data is ingested, handling it efficiently requires speed. Each piece of data needs to be processed as quickly as possible to facilitate updated user profiles, accurate analysis, and timely communications on behalf of our clients.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7cd182ac21a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f29b28fa5b1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"That brings us to the outbound data: Message sending. Customer messaging—sent as part of what we call Campaigns or Canvases—may be as robust as an entire ecosystem or as lightweight as a single SMS. No matter how our customers might use Braze to send messages, it’s essential that they have the ability to seize the moment with sends \"},{\"_key\":\"f29b28fa5b1f1\",\"_type\":\"span\",\"marks\":[\"518dad8d6928\"],\"text\":\"triggered by user behaviors\"},{\"_key\":\"f29b28fa5b1f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", API calls, and key points in the lifecycle.\"}],\"markDefs\":[{\"_key\":\"518dad8d6928\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/modern-message-prioritization-best-practices\"}],\"style\":\"normal\"},{\"_key\":\"730a04b219e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d286ec6803e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is where the orchestration magic happens. To index for speed, we assign server capacity to each customer based on their current size and projected growth, knowing we can scale as they grow and provision differently-sized databases per customer. Our largest clients—the brands that send the highest volume of Campaigns and/or Canvases and that have the most complex data needs—have their own dedicated databases. Medium-sized clients have their own databases on shared servers. Our smallest clients share space within a single database, separated logically with strict security and data visibility controls.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc2fdc87e959\",\"_type\":\"block\",\"children\":[{\"_key\":\"db549b1c82510\",\"_type\":\"span\",\"marks\":[],\"text\":\"From there, thousands of worker servers triage data processing based on their assigned “job.” The \"},{\"_key\":\"db549b1c82511\",\"_type\":\"span\",\"marks\":[\"895da01380f0\"],\"text\":\"queue system\"},{\"_key\":\"db549b1c82512\",\"_type\":\"span\",\"marks\":[],\"text\":\" balances remarkable power and precision, but the takeaway is this: The job queue pattern supports concurrency, reliability, and scalability, regardless of size. Every customer gets priority in this model, and because servers can belong to an individual client, there’s protection from “noisy neighbors,” other clients and within your own sends. Scaling capacity is supported by \"},{\"_key\":\"db549b1c82513\",\"_type\":\"span\",\"marks\":[\"e3cd7637af37\"],\"text\":\"AWS Auto Scaling, \"},{\"_key\":\"db549b1c82514\",\"_type\":\"span\",\"marks\":[],\"text\":\"our own proprietary auto-scale processes, and manual scaling, which together ensure we can power our customers’ largest burst sends while keeping their triggered messaging lightning-fast.\"}],\"markDefs\":[{\"_key\":\"895da01380f0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/building-braze-job-queues-resiliency\"},{\"_key\":\"e3cd7637af37\",\"_type\":\"link\",\"href\":\"https://aws.amazon.com/autoscaling/\"}],\"style\":\"normal\"},{\"_key\":\"94ab7870e8d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e07fcbd9c3a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to Understand the Size and Scale of the Braze Platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3d2bf1e65363\",\"_type\":\"block\",\"children\":[{\"_key\":\"dcb732f1c4e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Okay. So we’re talking best-in-class infrastructure and speed. But when it comes to scale, how big is \"},{\"_key\":\"dcb732f1c4e01\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Braze big\"},{\"_key\":\"dcb732f1c4e02\",\"_type\":\"span\",\"marks\":[],\"text\":\"? Here’s a breakdown: Braze processes more than 45,000 requests every 10 seconds for a given API endpoint. 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And mind you, this is a normal day at Braze: Not a Herculean task, just a Friday afternoon.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2900d3353097\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f9b44c8f51a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Forget providing notice for your biggest campaigns. You shouldn’t have to worry about whether your tech stack can keep up for a new product launch or a major sales push. Braze is built to handle your record-breaking moments—better yet, it’s designed for every one of our clients to experience their best day, all at once. Thousands of messages deployed instantly? No sweat. Time-bound campaigns that trigger waves of inbound replies? Simple. The data tells the story: No single client should drive a meaningful shift in the Braze platform’s overall traffic. 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It all boils down to the system that powers it—and that’s where Braze can put your mind at ease.\",\"pageTitle\":\"Conceptualizing the Size and Scale of the Braze Platform\",\"slug\":{\"_type\":\"slug\",\"current\":\"building-braze-size-and-scale-of-braze-platform\"}},\"title\":\"The Million vs. Trillion Problem: Conceptualizing the Size and Scale of the Braze Platform\"},{\"_id\":\"imported-craft-105970\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"2dfaf3739a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dfaf3739a890\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here at Braze, we’re big believers in the power of integrated, best-in-class \"},{\"_key\":\"2dfaf3739a891\",\"_type\":\"span\",\"marks\":[\"096ab8839d4b\"],\"text\":\"customer engagement technology ecosystems\"},{\"_key\":\"2dfaf3739a892\",\"_type\":\"span\",\"marks\":[],\"text\":\" because we’ve seen firsthand what the right marketing tech stack can do for our customers—and, more importantly, what it can do for our customers’ customers. That's why we \"},{\"_key\":\"2dfaf3739a893\",\"_type\":\"span\",\"marks\":[\"56a191f695cc\"],\"text\":\"launched our Braze Alloys\"},{\"_key\":\"2dfaf3739a894\",\"_type\":\"span\",\"marks\":[],\"text\":\" program in 2018 and introduced \"},{\"_key\":\"2dfaf3739a895\",\"_type\":\"span\",\"marks\":[\"be270220c104\"],\"text\":\"Braze Alloys Solutions Partners\"},{\"_key\":\"2dfaf3739a896\",\"_type\":\"span\",\"marks\":[],\"text\":\" in 2019: To \"},{\"_key\":\"2dfaf3739a897\",\"_type\":\"span\",\"marks\":[\"5d6c90cbab8e\"],\"text\":\"support true connected engagement\"},{\"_key\":\"2dfaf3739a898\",\"_type\":\"span\",\"marks\":[],\"text\":\" by allowing our customers to build out ecosystems designed for their unique needs and use cases. That, in turn, has made it even easier for brands to leverage Braze in tandem with other leading technologies and positively impact the customer experience in significant, meaningful ways.\"}],\"markDefs\":[{\"_key\":\"096ab8839d4b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25086\",\"_type\":\"reference\"}},{\"_key\":\"56a191f695cc\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12184\",\"_type\":\"reference\"}},{\"_key\":\"be270220c104\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-8578\",\"_type\":\"reference\"}},{\"_key\":\"5d6c90cbab8e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25033\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7040740bcc83\",\"_type\":\"block\",\"children\":[{\"_key\":\"7040740bcc830\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we've continued to scale our best-of-breed technology partnerships and infrastructure, Braze customers have asked for more partner integrations. At the same time, we’ve seen a growing number of technology companies asking to become official Braze Alloys partners. We’ve taken those requests seriously—and today I’m pleased to announce the next expansion of Braze Alloys with the launch of our new Independent Software Vendor (ISV) program, designed to meet this heightened demand and take customer engagement to the next level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e48f1df2516\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e48f1df25160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Everything You Need to Know About the Braze Alloys ISV Program\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b5bd6b1ed238\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5bd6b1ed2380\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you hear people talk about ISVs, they’re describing individuals and organizations focused on developing, marketing, and selling software solutions that run in connection with third-party software platforms. Here at Braze, we’re inviting ISVs of all sizes and focused on all industries to partner with us to develop integrations that will seamlessly work with our existing infrastructure.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b780b76d275\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b780b76d2750\",\"_type\":\"span\",\"marks\":[],\"text\":\"In practical terms, the launch of our ISV program means that any of the technology partners or vendors that Braze customers currently work with (or would like to use) can easily apply to take part in our program and seamlessly connect their technology to our platform. By expanding our partnerships, we're allowing customers to satisfy additional use cases and greatly increase the number of technologies that can be used in tandem with the Braze platform. That's good for us and it's good for our customers, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70ddf86f5205\",\"_type\":\"block\",\"children\":[{\"_key\":\"70ddf86f52050\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"As a Braze ISV Partner, we are excited to complete our bidirectional integration by building into Braze as a Currents partner,\\\" said Matt Gray, VP of Global Partnerships, \"},{\"_key\":\"70ddf86f52051\",\"_type\":\"span\",\"marks\":[\"5a0ac39b7645\"],\"text\":\"Tealium\"},{\"_key\":\"70ddf86f52052\",\"_type\":\"span\",\"marks\":[],\"text\":\". \\\"This allows for different use cases that will provide value by enhancing customer engagement programs for new and existing customers. Through the ISV program, we expect that accelerated revenue growth and new customer wins will be our next normal.”\"}],\"markDefs\":[{\"_key\":\"5a0ac39b7645\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17990\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c90b4062c978\",\"_type\":\"block\",\"children\":[{\"_key\":\"c90b4062c9780\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Benefits of the Braze Alloys ISV Program for Partners\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"987222dd334e\",\"_type\":\"block\",\"children\":[{\"_key\":\"987222dd334e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It's never been easier to become a Braze technology partner. We're excited to launch a path to allow vendors to more quickly join the Braze Alloys ecosystem, enabling software companies to grow their businesses with our new standard process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe24a672bad6\",\"_type\":\"block\",\"children\":[{\"_key\":\"fe24a672bad60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our ISV Program enables partners to:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc682cdd1d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cc682cdd1d60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Integrate With Ease\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"54649ddff245\",\"_type\":\"block\",\"children\":[{\"_key\":\"54649ddff2450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seamlessly connect your technology to our platform. Access robust documentation, best practices, enablement materials, and expert technical resources to build certified solutions for new and existing customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"84af65483a9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"84af65483a9b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Increase Visibility\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3728277ae69d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3728277ae69d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Expand your reach and drive additional awareness. Get your technology solution featured in our public-facing technology partner marketplace and make it available for integration from our customer-facing dashboard.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"416e76e624b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"416e76e624b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Go-to-Market Together\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30146bea60ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"30146bea60ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Accelerate lead generation, reduce time-to-value, and increase adoption of your ISV solution with access to co-branded marketing and sales materials—all from one Partner Relationship Management (PRM) portal.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a771a86c0e01\",\"_type\":\"block\",\"children\":[{\"_key\":\"a771a86c0e010\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We are excited to be a Braze ISV partner, providing innovative solutions and custom-built integrations which enable mutual customers to enhance their post-install customer engagement programs even further,\\\" said Elad Mashiach, Chief Partner Officer, \"},{\"_key\":\"a771a86c0e011\",\"_type\":\"span\",\"marks\":[\"c5f9256346b0\"],\"text\":\"AppsFlyer\"},{\"_key\":\"a771a86c0e012\",\"_type\":\"span\",\"marks\":[],\"text\":\". \\\"By leveraging the AppsFlyer/Braze integration, marketers are able to use attribution data as an additional layer to better personalize messaging to their consumers, as well as enrich their Braze campaign data within AppsFlyer. Through this collaboration, we look forward to helping our mutual customers scale their activities.\\\"\"}],\"markDefs\":[{\"_key\":\"c5f9256346b0\",\"_type\":\"link\",\"href\":\"https://www.appsflyer.com/blog/braze-audiences-integration/?utm_source=braze\u0026utm_medium=partner\u0026utm_campaign=braze_audiences_integration\"}],\"style\":\"normal\"},{\"_key\":\"50fba371d1a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"50fba371d1a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b5e8b37d93f\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b5e8b37d93f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Interested in becoming a Braze Alloys ISV Program Partner?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"407c2adc13ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"407c2adc13ac0\",\"_type\":\"span\",\"marks\":[\"8efb92b30ed5\"],\"text\":\"Learn more or apply\"},{\"_key\":\"407c2adc13ac1\",\"_type\":\"span\",\"marks\":[],\"text\":\" to our ISV application and onboarding process. Once you apply, our partnership team will evaluate your submission and we’ll be in touch\"}],\"markDefs\":[{\"_key\":\"8efb92b30ed5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-102148\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"288b60d7ab00\",\"_type\":\"block\",\"children\":[{\"_key\":\"288b60d7ab000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Want to learn more about our new Braze Alloys ISV Program Partners?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d91f3e6d935\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d91f3e6d9350\",\"_type\":\"span\",\"marks\":[],\"text\":\"Working with other vendors you wish could integrate with Braze? Have them email us at \"},{\"_key\":\"4d91f3e6d9351\",\"_type\":\"span\",\"marks\":[\"d0ebd28862f8\"],\"text\":\"partnerships@braze.com\"},{\"_key\":\"4d91f3e6d9352\",\"_type\":\"span\",\"marks\":[],\"text\":\" and let us know!)\"}],\"markDefs\":[{\"_key\":\"d0ebd28862f8\",\"_type\":\"link\",\"href\":\"mailto:partnerships@braze.com\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/1561b36113dcbf8c6ca4a35fc2c50ed8479e2d52-1500x1500.png\",\"publishedDate\":\"2021-06-29T10:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a8f6f23e4e5155435791a587df2876d8a003905c-1100x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Introducing the latest expansion of Braze Alloys, with our new Independent Software Vendor (ISV) Program. We're opening the door to more partner integrations for our 1,000+ customers and a faster path to integrating and innovating with Braze to potential partners within the customer engagement technology ecosystem.\",\"pageTitle\":\"Braze Launches ISV Technology Partnerships Program\",\"slug\":{\"current\":\"braze-announces-isv-program\"}},\"title\":\"Braze Launches ISV Technology Partnerships Program\"},{\"_id\":\"f3eb4b89-7f23-4e5a-b6c7-7a67f376fcd1\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"e0267a770f23\",\"_type\":\"block\",\"children\":[{\"_key\":\"34b9df1f7096\",\"_type\":\"span\",\"marks\":[],\"text\":\"As one of Qatar’s fastest-growing tech leaders, \"},{\"_key\":\"0e9cecc92a21\",\"_type\":\"span\",\"marks\":[\"489ce491f2f2\"],\"text\":\"Snoonu\"},{\"_key\":\"dc94ff0c1856\",\"_type\":\"span\",\"marks\":[],\"text\":\" is focused on revolutionizing eCommerce, smart services, and on-demand solutions. Founded in 2019 and aligned with Qatar’s vision for a diversified, knowledge-based economy, Snoonu drives innovation across delivery, q-commerce, last-mile logistics, and B2B solutions, seamlessly connecting customers, merchants, and partners nationwide. Committed to fostering local talent and innovation, Snoonu continues to expand its impact across the region, redefining modern lifestyles.\"}],\"markDefs\":[{\"_key\":\"489ce491f2f2\",\"_type\":\"link\",\"href\":\"https://www.snoonu.com/\"}],\"style\":\"normal\"},{\"_key\":\"1f8ceaec715f\",\"_type\":\"block\",\"children\":[{\"_key\":\"61945d84ecac\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the cornerstone of the country’s digital transformation, Snoonu relies on a strong \"},{\"_key\":\"1878a78470cd\",\"_type\":\"span\",\"marks\":[\"9cef72941ca0\"],\"text\":\"customer engagement\"},{\"_key\":\"ff115a8e4d26\",\"_type\":\"span\",\"marks\":[],\"text\":\" strategy to build trust, drive loyalty, and fuel sustainable growth. The company's vision is to become users' daily go-to for almost any aspect of their lives—from ordering weekly groceries to getting clothes cleaned, buying tickets for different events around the country, or even ordering food at events without waiting in line. No matter the vertical or the task, the experience should be engaging and easy.\"}],\"markDefs\":[{\"_key\":\"9cef72941ca0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1b37171c52b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"abef6a44509f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rewarding grocery shoppers with unexpected savings\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7b4ae8bd5465\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e2721a55da4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Snoonu already has a strong presence across multiple verticals, but the team wanted to drive deeper engagement within their branded grocery store, Snoomart. The challenge was to create a compelling experience that would increase repeat orders and drive customer loyalty—without requiring extensive development time and resources.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d0dd67795cf2\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0553b2e3415\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution was a custom, gamified \\\"Spin the Wheel\\\" campaign that rewarded customers whose Snoomart orders exceeded a set threshold. However, with limited resources and a tight timeframe, the team needed to use a flexible platform that could handle the complex reward mechanics without developer intervention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b90ee470bc4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a21f798ccc52\",\"_type\":\"span\",\"marks\":[],\"text\":\"The entire campaign was conceptualized and launched in just 30 days—two weeks for ideation and concept finalization, and two weeks for development and launch. The development period included multiple internal tests and iterations to ensure optimal engagement throughout the campaign period.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"311f6b688bb1\",\"_type\":\"block\",\"children\":[{\"_key\":\"821fb59a055f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how it worked:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d70011318bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3b1ab25c34a\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. When users first visited Snoomart within the mobile app, they received a slide-up prompt encouraging orders above 70 QAR.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a548ea8851b\",\"_type\":\"richImage\",\"alt\":\"a phone is open to a page that says ' snoomart ' on it\",\"asset\":{\"_ref\":\"image-2fe48d509599c3a69bc226e35efb758169811231-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"60daa385cfb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f92fbb3ebfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. After order delivery, if they met the threshold, customers received push notifications alerting them of a chance to win exciting prizes, creating anticipation and driving app re-engagement. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c2bfd1e6058d\",\"_type\":\"richImage\",\"alt\":\"a cell phone displays the time as 10:18 on wednesday 2 july\",\"asset\":{\"_ref\":\"image-ee25a6ff113835533057a3bdddc05d5bdebc89d7-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"9de87c860f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"27ae7ae37582\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Once they reopened the app, users encountered the \\\"Spin the Wheel\\\" in-app message (IAM) to try their chance at earning rewards. A Braze IAM created with HTML, it uses webhooks to reward customers depending on the options they win. Specifically, every time a user spins the wheel, the random changes are rolled and they are shown a reward on screen. 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