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class=""><div class="relative"><div data-testid="hero-container" class="container pb-10 pt-24 lg:pb-24"><div class="flex flex-col gap-y-8 lg:flex-row lg:justify-between "><div class="flex w-full shrink-0 flex-col gap-12 items-start lg:pr-8 lg:w-1/2 lg:max-w-[592px]"><div class="flex flex-col gap-6 items-start "><div class="flex flex-col items-start gap-4"><div class="flex flex-wrap gap-1 items-start"><div class="text-white flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>BrazeAI Decisioning Studio™</strong></p></h4></div></div><h1 id="put-ai-decisioning-behind-every-marketing-move" class="mb-0 text-white text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">Put AI decisioning behind every marketing move</span></span></h1></div><div class="flex w-full flex-col gap-8 text-white"><p>BrazeAI Decisioning Studio™ helps marketers reach true, 1:1 personalization at scale—whether or not you use the Braze Customer Engagement Platform.</p></div></div></div><div id="connect-with-sales" class="w-full shrink-0 grow basis-0 pt-10 lg:w-1/2 lg:pt-0 lg:max-w-[592px]"><div data-testid="contact-form-panel" class="form-panel w-full p-4 md:p-6 rounded-xl bg-white border border-gray-300 shadow-md"><h2 class="text-display-xs text-gray-900 mb-6">Connect With Sales</h2><span class="hidden" id="formInvalidOptinValue">Please select one option only and then submit your preference.</span><span class="hidden" id="formInvalidBusinessEmail">Please enter your business email address.</span><div class="is-loading font-semibold text-center">Loading...</div><form id="mktoForm_5207" class=" "></form></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-12 sm:pt-20 pb-12 sm:pb-20"><div class=""><div class="relative flex w-full flex-col items-center gap-8 px-16"><div class="container flex flex-col gap-8"><div class="w-full undefined"></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container relative w-full h-[292px] md:h-[450px] lg:h-[684px] flex items-center justify-center rounded-xl overflow-hidden"><button type="button" class="bg-play-button bg-play-button-scale absolute left-1/2 top-1/2 z-50 flex size-24 -translate-x-1/2 -translate-y-1/2 items-center justify-center rounded-full border border-transparent text-white backdrop-blur-[4px]" aria-label="play video"><svg width="28" height="28" role="img" aria-label="play-fill"><use href="/icons/sprites.svg#play-fill"></use></svg></button><img alt="BrazeAI Decisioning Studio™" loading="lazy" width="1216" height="684" decoding="async" data-nimg="1" class="h-[192px] w-[343px] items-center justify-center gap-[10px] rounded-xl object-cover transition-all duration-300 md:h-[450px] md:w-[800px] lg:h-[684px] lg:w-[1216px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=1920&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=3840&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fbe323274edd8f728f2fd546892cef6f3efa0d7c7-3200x1800.jpg&w=3840&q=75"/></div></div></section><section class="bg-transparent backdrop-blur-[12px] z-50 relative contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-start gap-10 md:items-center "><div class="flex flex-col items-start gap-6 md:items-center"><div class="flex flex-col items-start gap-4 md:items-center md:text-center "><h2 id="ai-decisioning-agents-find-the-optimal-action-for-" class="mb-0 text-display-md md:text-display-lg font-extrabold"><span class="block"><span class="">AI decisioning agents find the optimal action for each customer</span></span></h2></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="Intelligence-optimize"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row-reverse "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Intelligence</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Optimize what matters with AI decisioning</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Always-on experimentation</span><p class="text-[16px] leading-[24px] text-gray-600">AI decisioning agents run continuous, autonomous tests to hit your most important KPIs.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Outcomes over clicks</span><p class="text-[16px] leading-[24px] text-gray-600">Don’t settle for top-of-funnel metrics; optimize for bottom-line impact and track uplift vs. random control, holdout, or business-as-usual to prove ROI.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Human support, always on</span><p class="text-[16px] leading-[24px] text-gray-600">Our AI Success team monitors and fine-tunes to keep your agents consistently effective.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Brinks Home logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2bbae1ad6be34423507992837b300f2f0b5fcb85-2560x257.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p><em>“As a CEO, I can’t live with black box marketing. I need to actually measure impact. BrazeAI Decisioning Studio™ allows us to do that, really really quickly."</em></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">William Niles</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">CEO, Brinks Home</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-start"><div class="switchback-entrance w-full"><img alt="A dashboard showing performance metrics: Revenue +25%, Profit +40%, Conversions +48%, CLV +35%. A line graph illustrates BrazeAI Decisioning Studio's revenue growth significantly surpassing a control group from June to December." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d031bb1af3c2488302559be2696476ae2c4d6f-1108x1235.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16" id="context"><div class=""><div class="w-full container"><div class="flex w-full flex-col gap-8 lg:justify-between lg:gap-26 lg:flex-row "><div class="flex w-full flex-col justify-center gap-8 lg:max-w-[520px]"><div class="flex flex-col gap-8"><div class="flex flex-col gap-4"><div class="flex flex-wrap items-start gap-1"><div class="text-graycustom flex flex-row items-center gap-[6px] text-lg"><h4><p><strong>Context</strong></p></h4></div></div><div class="flex flex-wrap items-start gap-1"><h3 id="object-object" class="mb-0 text-display-xs sm:text-display-md font-extrabold"><p>Plug data into anything, power up everything</p></h3></div></div><div class="flex w-full flex-col gap-6 text-gray-700"><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Works with any data</span><p class="text-[16px] leading-[24px] text-gray-600">Customizable AI decisioning agents work with any warehouse or CDP—including all your first-party, custom, and industry-specific signals.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Personalizes deeply</span><p class="text-[16px] leading-[24px] text-gray-600">Apply hundreds of customer characteristics to deliver 1:1 decisions, with agents learning continuously—even when data is limited or imperfect.</p></div></div></div><div class="flex"><div class="relative flex flex-row gap-6 "><div class="flex flex-col items-start justify-center gap-3"><span class="text-[20px] font-extrabold leading-[22px] text-gray-900">Expert help, built in</span><p class="text-[16px] leading-[24px] text-gray-600">Our Field Data Scientists make your data AI-ready with custom engineering and hands-on support.</p></div></div></div><div class="relative flex flex-col justify-center gap-6 overflow-hidden rounded-xl border border-[#C9C4FF] bg-[#FBFAFE] p-4"><div class="flex h-6 flex-row"><img alt="Liberty Latin America logo" loading="lazy" width="200" height="24" decoding="async" data-nimg="1" class="h-full w-auto object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=640&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b46663eb483755906efe4c1d0ef2493f085287c-482x224.png&w=640&q=75"/></div><blockquote class="font-aribauGrotesk text-lg text-gray-900"><p><em>“We are seeing 30% of additional conversion value. BrazeAI Decisioning Studio™ has proven to provide millions of dollars in customer lifetime value.”</em></p></blockquote><div><div class="flex items-center gap-4"><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Mauricio Romero</h6><div class="hidden min-h-[30px] border-r-2 border-gray-300 bg-gray-300 sm:block "></div><span class="text-md text-gray-900">Sr. Director AI & Advanced Analytics, Liberty Latin America</span></div></div></div></div></div></div></div><div class="switchback-image-wrapper flex w-full items-center pt-8 md:pt-0 lg:max-w-[592px]"><div class="flex w-full justify-end"><div class="switchback-entrance w-full"><img alt="A diagram of BrazeAI Decisioning Studio using various data inputs to deliver personalized offers to three different customer profiles." loading="lazy" width="592" height="593" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain md:size-full md:max-h-[593px] md:max-w-[592px]" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcdb95e75805830536b188c80891a22313acaf021-1108x1300.png&w=1200&q=75"/></div></div></div></div></div></div></section><section class="bg-transparent backdrop-blur-[12px] relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16"><div class=""><div class="container flex flex-col items-center gap-12"><div class="flex w-[800px] flex-col items-center gap-6"><h2 class="text-center font-aribauGrotesk text-display-lg font-extrabold not-italic tracking-[-0.96px] text-[#2F0C6B]">FAQs</h2></div><div class="mx-auto flex w-full max-w-[1008px] flex-col items-start justify-center"><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="78c202ef93f1" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">What is AI decisioning in marketing?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="5f3beb6e5b04" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">How is AI decisioning different from A/B testing or traditional rules-based journeys?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="4022710e65c3" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">Do AI decisioning agents use customer segments?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="f9ad85219a08" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">What outcomes can AI decisioning drive for my brand?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="40e0ca51f8a5" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">How do I maintain control over AI-driven decisions?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="ebb7cd3ba10f" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">What marketing channels can BrazeAI Decisioning Studio™ optimize?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div><div class="transition-height duration-1000 cursor-pointer group py-8 border-b border-gray-300 flex w-full" _key="b350b8f2254e" _type="accordionItem" tabindex="0" role="button"><div class="flex flex-row items-start gap-8"><svg width="24" height="24" role="img" aria-label="plus-circle" stroke="currentColor" class="min-w-[24px] text-[#36BFFA]"><use href="/icons/sprites.svg#plus-circle"></use></svg><div class="flex flex-col"><span class="font-aribauGrotesk text-xl font-bold not-italic text-gray-900">Do I need to use the Braze Customer Engagement Platform to activate the AI agents’ decisions?</span><div class="overflow-hidden" style="height:0px"></div></div></div></div></div></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"FAQPage","mainEntity":[{"@type":"Question","name":"What is AI decisioning in marketing?","acceptedAnswer":{"@type":"Answer","text":"AI decisioning uses reinforcement learning agents, AI agents that experiment to optimize which choices — such as message, offer, channel, timing, day, and frequency — are most 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