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text-gray-600">모든 데이터, 채널, 오케스트레이션 요구 사항을 한 곳에서 확인</span><span class="inline-flex items-center gap-1 font-bold text-sm text-purple-700 mt-3">플랫폼 보기<!-- --> <div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-right" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/brazeai"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-brandingPurpleOrange rounded-full"><svg width="24" height="24" role="img" aria-label="magic-wand-01"><use href="/icons/sprites.svg#magic-wand-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAl™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">업데이트</span></span><span class="text-sm font-normal text-gray-600">Braze 플랫폼 전반의 기능에 BrazeAI™가 어떻게 내장되는지 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/braze-data-platform"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 데이터 플랫폼</span><span class="text-sm font-normal text-gray-600">데이터 통합, 활성화 및 배포</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-white w-12 h-12 bg-purple-400 rounded-full"><svg width="24" height="24" role="img" aria-label="grid-01"><use href="/icons/sprites.svg#grid-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">크로스채널</span><span class="text-sm font-normal text-gray-600">한 곳에서 모든 메시지 발송</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">주요 기능</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3" href="/ko/product/brazeai-decisioning-studio"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="route"><use href="/icons/sprites.svg#route"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI Decisioning Studio™<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">대규모로 1:1 개인화 제공</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/journey-orchestration"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="skew"><use href="/icons/sprites.svg#skew"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">여정 오케스트레이션</span><span class="text-sm font-normal text-gray-600">다단계 크로스채널 경험 구축</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/ai-agents"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="cube-02"><use href="/icons/sprites.svg#cube-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">BrazeAI™ Agents<span class="inline-block rounded text-xs text-white font-normal leading-none p-1" style="background:#3608D7">새로운</span></span><span class="text-sm font-normal text-gray-600">상시 대기 중인 AI 에이전트로 더욱 스마트한 참여 확장</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">보고 및 분석</span><span class="text-sm font-normal text-gray-600">성능/성과 분석 및 인사이트 발굴</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">추천 채널</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">이메일</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">모바일 앱 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">웹 메시징</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">작동 방식</span><p class="font-normal text-gray-600 text-sm">수직 통합된 기술 스택을 분석합니다.</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/ko/product">자세히 알아보기</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">솔루션<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">업종</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/retail-and-ecommerce"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="globe-01"><use href="/icons/sprites.svg#globe-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">소매 및 이커머스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/financial-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="currency-dollar"><use href="/icons/sprites.svg#currency-dollar"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">금융 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/travel-hospitality"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="map-01"><use href="/icons/sprites.svg#map-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">여행 및 숙박</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">미디어 및 엔터테인먼트</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">게임</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="play"><use href="/icons/sprites.svg#play"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">온디맨드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/solutions/qsr"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="heart-rounded"><use href="/icons/sprites.svg#heart-rounded"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">QSR</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">다음을 위한 Braze</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/ko/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">엔지니어링</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use href="/icons/sprites.svg#users-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">스타트업 (EN)</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-1/3 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><a class="relative z-10" href="/ko/resources/reports-and-guides/global-customer-engagement-review"><div class="w-full sm:w-[353px]"><div class="h-[198px] w-fit overflow-hidden rounded-md bg-white"><img alt="a woman is holding a cup of coffee in front of a laptop with the words customer engagement review behind her" loading="lazy" width="353" height="198" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F770ceed32c11c0505dac172d513b7dd52c8e3bb1-2400x1350.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2025 글로벌 고객 참여 리뷰</span><span class="text-md font-normal text-gray-600">제5차 글로벌 고객 참여 리뷰에서는 2025년 마케터들이 주목해야 할 주요 트렌드를 살펴봅니다.</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">파트너<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8 md:grid-cols-3"><li><a class="nav-item flex gap-3" href="/ko/partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="arrow-circle-broken-right"><use href="/icons/sprites.svg#arrow-circle-broken-right"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">신뢰할 수 있는 기술 또는 솔루션 파트너를 찾아 연락하세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">솔루션 파트너</span><span class="text-sm font-normal text-gray-600">세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와의 파트너십에 대해 알아보세요.</span></div></a></li><li><a class="nav-item flex gap-3" href="/ko/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use href="/icons/sprites.svg#code-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">기술 파트너</span><span class="text-sm font-normal text-gray-600">140개 이상의 기술 파트너십 통합을 살펴보세요.</span></div></a></li></ul></div></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">리소스<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown----" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown----"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">학습</span></div><ul class="flex flex-col gap-y-4 sm:grid sm:grid-cols-2 gap-x-4 xl:gap-x-8"><li><a class="nav-item flex gap-3 items-center" href="/ko/resources"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="database-02"><use href="/icons/sprites.svg#database-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">리소스 허브</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customers"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="thumbs-up"><use href="/icons/sprites.svg#thumbs-up"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">사례 연구</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/articles"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="bookmark"><use href="/icons/sprites.svg#bookmark"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">블로그</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/reports-and-guides"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="line-chart-up-04"><use href="/icons/sprites.svg#line-chart-up-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">보고서 및 가이드</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/resources/videos"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">비디오 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/resources/webinars-and-events"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="ticket-01"><use href="/icons/sprites.svg#ticket-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">웨비나 및 이벤트</span></div></a></li></ul></div></div><a href="https://www.braze.com/docs/ko"><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap items-center gap-y-4 p-2 sm:p-3 bg-[#C9C4FF80] justify-between rounded-lg mt-10"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="file-question-02"><use href="/icons/sprites.svg#file-question-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="text-lg font-semibold text-gray-900">사용자 설명서</span></div></div><svg width="24" height="24" role="img" aria-label="arrow-right"><use href="/icons/sprites.svg#arrow-right"></use></svg></div></a></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 flex flex-col gap-8 sm:flex-row xl:w-full before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">성장</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/customer-community"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="lightning-02"><use href="/icons/sprites.svg#lightning-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Bonfire 고객 커뮤니티 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Braze 학습센터</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/customer-champions"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-04"><use href="/icons/sprites.svg#award-04"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 챔피언 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="https://learning.braze.com/page/certification-ko"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="award-03"><use href="/icons/sprites.svg#award-03"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">인증</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">지원</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="help-circle"><use href="/icons/sprites.svg#help-circle"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">지원 개요 (EN)</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-support-services"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">전문 서비스</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/ko/customer-success"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="headphones-02"><use href="/icons/sprites.svg#headphones-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">고객 성공</span></div></a></li></ul></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">회사<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown---" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300" aria-controls="nav-dropdown---"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>뒤로</button></div><div class="xl:flex gap-8"><div class="nav-dropdown__left-section w-full py-8"><div class="nav-list-container flex flex-col xl:flex-row gap-8"><div class="nav-list relative z-10 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xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to technology partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/ko/partners/technology-partners">파트너</a><span class="text-white 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decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e430f490f8d5a522b296beee3f1e7d0ec8b6520-1648x769.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e430f490f8d5a522b296beee3f1e7d0ec8b6520-1648x769.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7e430f490f8d5a522b296beee3f1e7d0ec8b6520-1648x769.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Personalize.ai</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%A9%94%EC%8B%9C%EC%A7%80+%EA%B0%9C%EC%9D%B8%ED%99%94">메시지 개인화</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/ko/partners/search?partner=technology&type=%EB%8F%99%EC%A0%81+%EC%BD%98%ED%85%90%EC%B8%A0">동적 콘텐츠</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/message_personalization/dynamic_content/personalize">설명서 보기</a><a href="https://www.zs.com/solutions/artificial-intelligence-and-analytics/personalize-ai" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">파트너 웹사이트 보기</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">검증된 파트너</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">기술</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">Personalize.ai란 무엇인가요?</h3><div class="flex flex-col gap-6"><p>통합된 방식으로 제공되는 Personalize.AI(P.AI) 기반 개인화를 통해 기업은 회원을 위한 큐레이션된 경험을 구축할 수 있습니다. P.AI는 일련의 데이터 과학 모델 및 최적화 도구를 활용하여 비즈니스 목표에 가장 적합한 오디언스를 사전에 식별하고 개인화된 아이템과 오퍼를 추천합니다. P.AI는 적시, 메시지 믹스 및 채널에 맞는 차선책을 통해 최적화된 고객 여정 지점 개입을 가능하게 합니다. 이 제품에는 최첨단 프로덕션급 AI가 통합되어 있습니다. 라스트 마일 배송을 위해 Braze와 원활하게 통합하면서 기업을 위해 대규모로 제공됩니다.</p></div></section><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">협업 방법</h3><div class="flex flex-col gap-6"><p>Personalize.AI는 Braze와 협력하여 Braze를 통해 전송되는 메시지와 오퍼에 1:1 개인화를 제공함으로써 Braze 사용자에게 더 많은 가치를 창출할 수 있도록 지원합니다. 개인화를 통해 영향력을 창출하고 두 자릿수 성장을 견인하기 위해 파트너 관계를 맺은 여러 클라이언트와 함께 Braze와 P.AI를 사용했습니다.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">관련 콘텐츠</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[40px] w-fit bg-gray-300 text-md text-black" href="/partners/search?partner=Technology&type=Data%20%26%20Analytics">자세히 보기</a></div><div class="mb-10 flex flex-col sm:flex-row -mx-4"><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full sm:w-1/2 lg:w-1/3" aria-label="The Ultimate Guide to Growth Marketing" href="/ko/resources/articles/the-ultimate-guide-to-growth-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The Ultimate Guide to Growth Marketing" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F624d4cb388074e4522a4bca8436cf2be5571ec2d-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F624d4cb388074e4522a4bca8436cf2be5571ec2d-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F624d4cb388074e4522a4bca8436cf2be5571ec2d-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">블로그</span><span class="text-sm font-bold text-gray-500">19<!-- --> 최소 읽기</span></div><h4 class="text-display-xs font-bold">The Ultimate Guide to Growth Marketing</h4><span class="text-sm font-bold text-gray-500">2023년 12월 19일</span></div></div></a></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">함께 고객 참여의 미래 구현</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">제품 및 서비스 오퍼링 차별화</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">혁신적인 업체로 구성된 글로벌 커뮤니티에 참여</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">교육, 인증, 마케팅, 영업 프로그램 지원 활용</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>개방적인 기술 생태계에 참여</h4><p>저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-technology-partner">기술 파트너 되기</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>글로벌 서비스 네트워크에 참여</h4><p>에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/ko/partners/become-a-braze-solutions-partner">솔루션 파트너 되기</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">더 나은 마케터가 될 때입니다.</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/ko/get-started">시작하기</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/ko/product">Braze 작동 방식 보기</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze. Be Absolutely Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=48&q=75"/></a></div></div><div class="flex w-full flex-col items-start gap-10"><div class="flex w-full flex-col gap-10 sm:flex-row"><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">개요</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze를 선택해야 하는 이유" href="/ko/value-of-braze">Braze를 선택해야 하는 이유</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 플랫폼 개요" href="/ko/product/overview">Braze 플랫폼 개요</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze의 비즈니스 운영 방식" href="/ko/product">Braze의 비즈니스 운영 방식</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">제품</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze 데이터 플랫폼" href="/ko/product/data-activation">Braze 데이터 플랫폼</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/ko/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 보고" href="/ko/product/reporting-analytics">보고</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여정 오케스트레이션" href="/ko/product/journey-orchestration">여정 오케스트레이션</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 실험" href="/ko/product/testing-experimentation">실험</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="크로스채널 메시징" href="/ko/product/cross-channel-messaging">크로스채널 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 이메일" href="/ko/product/email">이메일</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about SMS" href="/ko/product/sms">SMS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/ko/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="모바일 앱 메시징" href="/ko/product/mobile-app-messaging">모바일 앱 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웹 메시징" href="/ko/product/web-messaging">웹 메시징</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 오디언스 동기화" href="/ko/product/audience-sync">미디어 오디언스 동기화</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/ko/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">솔루션</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="소매 및 이커머스" href="/ko/solutions/retail-and-ecommerce">소매 및 이커머스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="금융 서비스" href="/ko/solutions/financial-services">금융 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="여행 및 숙박" href="/ko/solutions/travel-hospitality">여행 및 숙박</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="미디어 및 엔터테인먼트" href="/ko/solutions/media-entertainment">미디어 및 엔터테인먼트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 게임" href="/ko/solutions/gaming">게임</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="온디맨드" href="/ko/solutions/on-demand">온디맨드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/ko/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="엔지니어링" href="/ko/braze-for-engineering">엔지니어링</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">회사</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="회사 소개" href="/ko/company">회사 소개</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="채용 정보 (EN)" href="/company/careers">채용 정보 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="뉴스 (EN)" href="/company/news">뉴스 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="투자자 관계 (EN)" href="https://investors.braze.com/overview/default.aspx">투자자 관계 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="ESG (EN)" href="https://esg.braze.com/overview/default.aspx">ESG (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="법적 고지 사항" href="/ko/company/legal">법적 고지 사항</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="문의 및 위치" href="/ko/company/contact">문의 및 위치</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Learn more about 리소스" href="/resources">리소스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="사례 연구" href="/ko/customers">사례 연구</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 블로그" href="/ko/resources/articles">블로그</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="보고서 및 가이드" href="/ko/resources/reports-and-guides">보고서 및 가이드</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="비디오 (EN)" href="/resources/videos">비디오 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="웨비나 및 이벤트" href="/ko/resources/webinars-and-events">웨비나 및 이벤트</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 학습" href="https://learning.braze.com/page/ko">학습</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Learn more about 설명서" href="/docs">설명서</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="설명서 홈" href="https://www.braze.com/docs/ko">설명서 홈</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="사용 설명서" href="/docs/ko/user_guide/introduction">사용 설명서</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="개발자 가이드" href="/docs/ko/developer_guide/home">개발자 가이드</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">파트너</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Alloys: 모든 파트너" href="/ko/partners">Braze Alloys: 모든 파트너</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="파트너 포털 (EN)" href="http://partner.braze.com/">파트너 포털 (EN)</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">주요 보고서</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="2025 글로벌 참여 리뷰" href="/ko/resources/reports-and-guides/global-customer-engagement-review">2025 글로벌 참여 리뷰</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">지원</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="지원 개요 (EN)" href="/success">지원 개요 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="고객 서비스" href="/ko/customer-support-services">고객 서비스</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="고객 성공" href="/ko/customer-success">고객 성공</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">유용한 링크</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about 로그인" href="https://dashboard.braze.com/sign_in">로그인</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="시스템 상태 (EN)" href="https://braze.statuspage.io/">시스템 상태 (EN)</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="기술 지원" 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살펴보기\",\"technologyPartnerCTA1\":\"기술 파트너 되기\",\"partnerContentBoxHeading1\":\"개방적인 기술 생태계에 참여\",\"partnerContentBoxDescription1\":\"저희 플랫폼은 유연하고 쉽게 통합할 수 있도록 설계되어 고객의 과제를 해결하고 비즈니스 성장을 가속화하는 솔루션을 구축할 수 있습니다.\",\"partnerContentBoxHeading2\":\"글로벌 서비스 네트워크에 참여\",\"partnerContentBoxDescription2\":\"에이전시, 컨설턴트, 시스템 통합업체는 Braze를 통해 강력한 서비스 오퍼링을 구축합니다.\",\"partnerSwitchHeading\":\"함께 고객 참여의 미래 구현\",\"partnerSwitchContent1\":\"제품 및 서비스 오퍼링 차별화\",\"partnerSwitchContent2\":\"혁신적인 업체로 구성된 글로벌 커뮤니티에 참여\",\"partnerSwitchContent3\":\"교육, 인증, 마케팅, 영업 프로그램 지원 활용\",\"solutionPartnerHeading\":\"솔루션 파트너\",\"solutionPartnerSubheading\":\"에이전시, 컨설팅, 시스템 통합업체로 구성된 광범위한 생태계를 통해 모든 경험을 향상하세요. 포괄적인 마이그레이션 및 구현부터 지속적인 전략적 고객 참여 지원까지 모든 것을 지원합니다. 저희는 세계 유수의 에이전시, 컨설팅 및 시스템 통합업체와 파트너십을 맺고 있습니다.\",\"solutionPartnerCTA\":\"솔루션 파트너 되기\",\"eventsDescription\":\"예정된 온라인 및 오프라인 이벤트를 확인하세요.\",\"eventsAndWebinars\":\"이벤트 및 웨비나\",\"upcomingE\u0026W\":\"예정된 이벤트 및 웨비나\",\"upcomingEvent\":\"예정된 이벤트\",\"pastEvent\":\"지난 이벤트\",\"pastE\u0026W\":\"지난 이벤트 및 웨비나\",\"blogHeading\":\"블로그에 오신 것을 환영합니다.\",\"blogSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"reportAndGuideHeading\":\"보고서 및 가이드\",\"reportAndGuideSubeading\":\"최신 고객 참여에 관한 문서 및 가이드를 확인하세요.\",\"readReportAndGuide\":\"보고서 및 가이드 읽기\",\"videoHeading\":\"Braze 비디오에 오신 것을 환영합니다.\",\"videoSubheading\":\"Braze의 고객 참여 전문가가 제공하는 사고 리더십과 핵심 인사이트를 확인하세요.\",\"relatedContent\":\"관련 콘텐츠\",\"404Error\":\"404 오류\",\"404Heading\":\"죄송합니다. 원하는 페이지를 찾을 수 없습니다.\",\"404CTA1\":\"홈페이지로 이동\",\"404CTA2\":\"리소스 허브로 이동\",\"glossary\":\"용어집\",\"glossaryHeading\":\"Braze 용어집\",\"glossarySubheading\":\"Braze에서 가장 많이 사용되는 약어와 문구를 살펴봅니다.\",\"newsHeading\":\"Braze 소식\",\"newsSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"newsSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"news\":\"뉴스\",\"mediaCoverage\":\"미디어 보도\",\"mediaAssets\":\"미디어 자산\",\"pressRelease\":\"보도 자료\",\"media1\":\"Braze 로고\",\"media2\":\"Bill Magnuson 사진\",\"media3\":\"Jon Hyman 사진\",\"media4\":\"Braze Group 사진\",\"searchGlossary\":\"용어집 검색\",\"tableOfContents\":\"목차\",\"definition\":\"정의\",\"usedInSentences\":\"문장에서 사용\",\"back\":\"뒤로\",\"backToTop\":\"맨 위로 돌아가기\",\"whatisPartner\":\"{partner}란 무엇인가요?\",\"howWeWorkTogether\":\"협업 방법\",\"aboutPartnerSolution\":\"{solution} 소개\",\"region\":\"지역\",\"regions\":\"지역\",\"viewDocumentation\":\"설명서 보기\",\"viewPartnerWebsite\":\"파트너 웹사이트 보기\",\"viewMore\":\"자세히 보기\",\"home\":\"홈\",\"resourceHub\":\"리소스 허브\",\"resourceHeading\":\"세계 최고 수준의 고객 참여를 위한 사고의 리더십, 팁, 요령\",\"search\":\"검색\",\"clear\":\"지우기\",\"articles\":\"문서\",\"article\":\"문서\",\"videos\":\"비디오\",\"webinars\":\"웨비나\",\"featuredStories\":\"주요 사례\",\"resourceDesc1\":\"최신 마케팅 인사이트를 확인하세요.\",\"resourceDesc2\":\"브랜드에서 가장 중요한 마일스톤을 지원하는 방법 알아보기\",\"viewCategory\":\"카테고리 보기\",\"searchHeading\":\"원하는 정보를 찾아보세요.\",\"searchSubheading\":\"콘텐츠를 검색하여 고객 유치 및 유지에 대해 자세히 알아보세요.\",\"relatedSearch\":\"관련 검색\",\"showingResults\":\"{count}개 결과 표시\",\"newest\":\"최신 항목\",\"oldest\":\"가장 오래된 항목\",\"sortBy\":\"정렬 기준\",\"checkMoreVideos\":\"더 많은 비디오 보기\",\"viewVideos\":\"비디오 보기\",\"checkMoreWebinars\":\"웨비나 더 보기\",\"viewWebinars\":\"웨비나 보기\",\"checkMorePressReleases\":\"더 많은 보도 자료를 확인해 보세요\",\"viewPressReleases\":\"더 많은 보도 자료 보기\",\"latestNewsAnnouncements\":\"최신 뉴스 발표\",\"page\":\"페이지\",\"productPage\":\"제품 페이지\",\"searchPlaceHolder\":\"검색어 입력\",\"signUp\":\"가입\",\"readMore\":\"자세한 내용 보기\",\"useCase\":\"사용 사례\",\"topic\":\"주제\",\"product\":\"제품\",\"industry\":\"업종\",\"all\":\"전체\",\"eventType\":\"이벤트 유형\",\"pressReleaseHeading\":\"Braze 보도 자료\",\"pressReleaseSubheading1\":\"Braze에 관한 최신 보도를 확인하세요.\",\"pressReleaseSubheading2\":\"저희를 스토리에 포함하고 싶으신가요? 연락처: press@braze.com\",\"amplifiersPartnerHeading\":\"Braze Amplifiers\",\"solutionsFeatured\":\"추천 솔루션\",\"partnersFeatured\":\"주요 파트너\",\"partnersHero\":\"파트너 히어로\",\"partnersHeroTitle\":\"파트너 되기: 함께 고객 참여의 미래 구현\",\"brazeAlloysPartnerNetwork\":\"Braze Alloys 파트너 네트워크\",\"amplifiersPartnerSubheading\":\"성공을 가속화하도록 설계되고 사전 구축된 파트너 솔루션으로 Braze의 성능을 강화하세요. 신뢰할 수 있는 파트너가 개발한 이 솔루션은 특정 비즈니스 및 산업 요구를 해결하여 더 빠르게 더 많은 성과를 달성할 수 있도록 도와줍니다.\",\"amplifiersPartnerExplore\":\"Amplifiers 탐색\",\"verifiedPartner\":\"검증된 파트너\",\"featuredContent\":\"추천 콘텐츠\",\"formInvalidOptinValue\":\"옵션을 하나만 선택한 후 선호도를 제출해 주세요.\",\"formInvalidBusinessEmail\":\"비즈니스 이메일 주소를 입력해 주세요.\",\"formMultistepRequired\":\"진행하기 전에 필수 필드를 입력해 주세요.\",\"formMultistepInvalid\":\"진행하기 전에 위의 잘못된 필드를 수정해 주세요.\",\"formMultistepInstruction\":\"다음 양식 작성: 2단계 중 {step}단계\",\"contentType\":\"콘텐츠 유형\",\"tldr\":\"TL:DR\",\"category\":\"카테고리\",\"A-Z\":\"A-Z\",\"Z-A\":\"Z-A\",\"deselectAll\":\"모두 선택 해제\",\"noSearchResults\":\"검색 결과 없음\",\"partnerSearchHeading\":\"파트너 살펴보기\",\"partnerSearchSubheading\":\"신뢰할 수 있는 기술 및 솔루션 파트너를 살펴보고 연결하세요.\",\"formPostSubmitLink\":\"리소스로 이동\",\"formPostSubmitDownload\":\"리소스 다운로드\",\"contactSupportHeading\":\"기술 지원이 필요하신가요?\",\"contactSupportDescription\":\"Braze 대시보드에서 바로 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In fact, some may end up costing more than the limited value they produce, while others may take off like a rocket, only to fizzle and fall flat after a short time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47ffee26574d\",\"_type\":\"block\",\"children\":[{\"_key\":\"47ffee26574d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"So let's explore what growth marketing is, what factors influence it, how brands can master the strategies that make growth possible, and how you can leverage these key growth marketing concepts and tools to improve your overall business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e787a4149f42\",\"_type\":\"block\",\"children\":[{\"_key\":\"e787a4149f420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Table of contents:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b62ba72575e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"b62ba72575e30\",\"_type\":\"span\",\"marks\":[\"d59e44d5407e\"],\"text\":\"What is Growth Marketing?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d59e44d5407e\",\"_type\":\"link\",\"href\":\"#what-is-growth-marketing\"}],\"style\":\"normal\"},{\"_key\":\"8b16a52be0a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b16a52be0a90\",\"_type\":\"span\",\"marks\":[\"ddead20b87e8\"],\"text\":\"Why is Growth Marketing Important?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ddead20b87e8\",\"_type\":\"link\",\"href\":\"#Why-Is-Growth-Marketing-Important\"}],\"style\":\"normal\"},{\"_key\":\"d3656a678126\",\"_type\":\"block\",\"children\":[{\"_key\":\"d3656a6781260\",\"_type\":\"span\",\"marks\":[\"ecab12f6979b\"],\"text\":\"Growth Marketing Vs. Marketing: What’s the Difference?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ecab12f6979b\",\"_type\":\"link\",\"href\":\"#growth-vs-marketing\"}],\"style\":\"normal\"},{\"_key\":\"7af0cccfe11e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7af0cccfe11e0\",\"_type\":\"span\",\"marks\":[\"4b9a64f64610\"],\"text\":\"What Does Real Growth Marketing Look Like?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"4b9a64f64610\",\"_type\":\"link\",\"href\":\"#What-Does-Real-Growth-Marketing-Look-Like\"}],\"style\":\"normal\"},{\"_key\":\"c710828956b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"c710828956b80\",\"_type\":\"span\",\"marks\":[\"430e3dd78ed1\"],\"text\":\"Real-World Examples of Growth Marketing Success\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"430e3dd78ed1\",\"_type\":\"link\",\"href\":\"#Real-world-Examples-of-Growth-Marketing-Success\"}],\"style\":\"normal\"},{\"_key\":\"28a9c9810133\",\"_type\":\"block\",\"children\":[{\"_key\":\"28a9c98101330\",\"_type\":\"span\",\"marks\":[\"218c5ec4cc9e\"],\"text\":\"How to Create a Powerful Growth Marketing Campaign\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"218c5ec4cc9e\",\"_type\":\"link\",\"href\":\"#How-to-Create-a-Powerful-Growth-Marketing-Campaign\"}],\"style\":\"normal\"},{\"_key\":\"1269ddc44fcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1269ddc44fcb0\",\"_type\":\"span\",\"marks\":[\"898fbd8e391f\"],\"text\":\"How to Use Data in Growth Marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"898fbd8e391f\",\"_type\":\"link\",\"href\":\"#How-to-Use-Data-in-Growth-Marketing\"}],\"style\":\"normal\"},{\"_key\":\"9403caa7f5a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9403caa7f5a50\",\"_type\":\"span\",\"marks\":[\"cf196968eaea\"],\"text\":\"How Does Technology Influence Growth Marketing?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"cf196968eaea\",\"_type\":\"link\",\"href\":\"#How-Does-Technology-Influence-Growth-Marketing\"}],\"style\":\"normal\"},{\"_key\":\"cfda6358451c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfda6358451c0\",\"_type\":\"span\",\"marks\":[\"609d4c97dc8e\"],\"text\":\"The Importance of Building a Growth Team\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"609d4c97dc8e\",\"_type\":\"link\",\"href\":\"#The-Importance-of-Building-a-Growth-Team\"}],\"style\":\"normal\"},{\"_key\":\"00b1e77efe90\",\"_type\":\"block\",\"children\":[{\"_key\":\"00b1e77efe900\",\"_type\":\"span\",\"marks\":[\"d6fa09c59186\"],\"text\":\"Examples of Real Brands Using a Data and Tech-Driven Growth Marketing Strategy\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"d6fa09c59186\",\"_type\":\"link\",\"href\":\"#Examples-of-Real-Brands-Use-a-Data-and-Tech-Driven-Growth-Marketing-Strategy\"}],\"style\":\"normal\"},{\"_key\":\"e9133f819fb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9133f819fb70\",\"_type\":\"span\",\"marks\":[\"c8b3d36fddbd\"],\"text\":\"Final Thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c8b3d36fddbd\",\"_type\":\"link\",\"href\":\"#final-thoughts\"}],\"style\":\"normal\"},{\"_key\":\"611631ac6b16\",\"_type\":\"block\",\"children\":[{\"_key\":\"611631ac6b160\",\"_type\":\"span\",\"marks\":[\"2f3d80fc2965\"],\"text\":\"Featured Resources\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2f3d80fc2965\",\"_type\":\"link\",\"href\":\"#featured-resources\"}],\"style\":\"normal\"},{\"_key\":\"9eTbG7KONWXxORy3EWRNZ\",\"_type\":\"anchor\",\"anchorId\":\"what-is-growth-marketing\"},{\"_key\":\"1b7df8ce6d48\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b7df8ce6d480\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Is Growth Marketing?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"484816857a00\",\"_type\":\"block\",\"children\":[{\"_key\":\"484816857a000\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth marketing is a type of marketing that focuses on driving and sustaining long-term growth, using data-driven insights to increase customer acquisition, \"},{\"_key\":\"484816857a001\",\"_type\":\"span\",\"marks\":[\"af03a5de0e00\"],\"text\":\"retention\"},{\"_key\":\"484816857a002\",\"_type\":\"span\",\"marks\":[],\"text\":\", and loyalty.\"}],\"markDefs\":[{\"_key\":\"af03a5de0e00\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-719574\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"993ec80319b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"993ec80319b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"The practice helps brands to better understand their audience and typically uses multiple methods of messaging to foster trust and long-term relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"481eaab408cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"481eaab408cc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the knowledge and ability to optimize every stage of the consumer’s journey, this approach helps to provide a more \"},{\"_key\":\"481eaab408cc1\",\"_type\":\"span\",\"marks\":[\"d33f5efcab57\"],\"text\":\"personalized and valuable experience\"},{\"_key\":\"481eaab408cc2\",\"_type\":\"span\",\"marks\":[],\"text\":\" for the customer, leading to long-term success.\"}],\"markDefs\":[{\"_key\":\"d33f5efcab57\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-75184\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"3b4cb9a0a05f\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b4cb9a0a05f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For businesses, this means adopting a growth mindset and a systematic way of thinking about and approaching risks and opportunities. Strategic decisions to support an effective growth marketing program may include developing new product features, market expansion, acquisition campaigns, \"},{\"_key\":\"3b4cb9a0a05f1\",\"_type\":\"span\",\"marks\":[\"27cad7628059\"],\"text\":\"customer engagement\"},{\"_key\":\"3b4cb9a0a05f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", or even eliminating team and technology silos to improve operational efficiencies.\"}],\"markDefs\":[{\"_key\":\"27cad7628059\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e495d37ec862\",\"_type\":\"block\",\"children\":[{\"_key\":\"e495d37ec8620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most importantly, real growth occurs when teams carefully consider opportunities and take calculated risks on larger goals, informed by quality data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40676d3ffd19\",\"_type\":\"block\",\"children\":[{\"_key\":\"40676d3ffd190\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Growth-minded companies focus not just on metrics like higher sales or an increase in new users, but on bigger goalposts like sustainability and efficiency.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fAHCMwKpFxfwPCvo2ODWy\",\"_type\":\"anchor\",\"anchorId\":\"Why Is Growth Marketing Important\"},{\"_key\":\"2b00312f5a70\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b00312f5a700\",\"_type\":\"span\",\"marks\":[],\"text\":\"Why Is Growth Marketing Important?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6490c24a8191\",\"_type\":\"block\",\"children\":[{\"_key\":\"6490c24a81910\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth marketing can place your business in a much better position to be able to prepare and deal with any changes in the business, both internal and external. Understanding what is working and what isn’t means you can keep adapting. That insight allows growth marketing programs to move from attracting customers to keeping them engaged and loyal longer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d9679d1e8fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d9679d1e8fb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging successful growth marketing strategies, you can optimize \"},{\"_key\":\"1d9679d1e8fb1\",\"_type\":\"span\",\"marks\":[\"face411a57fe\"],\"text\":\"every growth opportunity for the business\"},{\"_key\":\"1d9679d1e8fb2\",\"_type\":\"span\",\"marks\":[],\"text\":\" at each stage of the marketing funnel—and because everything is backed by data, you are able to pivot and shape your plans much more quickly.\"}],\"markDefs\":[{\"_key\":\"face411a57fe\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-633474\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"DBMnTZEA8PYIB11ktyWs1\",\"_type\":\"anchor\",\"anchorId\":\"growth-vs-marketing\"},{\"_key\":\"468c2a1066be\",\"_type\":\"block\",\"children\":[{\"_key\":\"468c2a1066be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth Marketing vs. Marketing: What’s the Difference?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0036ef1050f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0036ef1050f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Traditional marketing or digital marketing tends to focus on specific, traditional goals like selling products or creating brand awareness. In contrast, growth marketing is fundamentally data-driven and sees experimentation and optimization as key priorities, allowing a business to evolve and constantly search for new ways to acquire, engage, impress, and retain customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2fceac35d339\",\"_type\":\"block\",\"children\":[{\"_key\":\"2fceac35d3390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Another benefit of growth marketing? Because it is so data-driven, growth marketing can often be more cost-effective and produce a stronger ROI. Growth marketing teams are able to leverage proven theories and statistics from real customers to take more effective action and drive increased value from their activities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"10da9599dd9a\",\"_type\":\"anchor\",\"anchorId\":\"What Does Real Growth Marketing Look Like\"},{\"_key\":\"1bb4e17c6de8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1bb4e17c6de80\",\"_type\":\"span\",\"marks\":[],\"text\":\"What Does Real Growth Marketing Look Like?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66daaa6958c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"66daaa6958c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth marketing can be incredibly powerful; however, what many mistakenly call \\\"growth strategies\\\" are often unsustainable. Understanding the difference between a true growth marketing approach and a pale imitation is essential. So let's dig a little deeper and separate the real deal from approaches that may—in reality—end up being nothing more than a distraction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"mbybCKjg\",\"_type\":\"richImage\",\"alt\":\"A chart describing the text below\",\"asset\":{\"_ref\":\"image-d66535a21d2b7845ae01a60039ff3a12f017c5cb-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"0c974f3d615b\",\"_type\":\"anchor\",\"anchorId\":\"Real-world Examples of Growth Marketing Success\"},{\"_key\":\"19cb73b097a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"19cb73b097a40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-world Examples of Growth Marketing Success\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ebb2b393827\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ebb2b3938270\",\"_type\":\"span\",\"marks\":[],\"text\":\"Upday, a free news app, and Clipchamp, a video editing program, both moved beyond their traditional marketing methods and platforms to leveraging growth marketing approaches that allowed them to re-engage users and give customers a more seamless and satisfying experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a94f931db860\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94f931db8600\",\"_type\":\"span\",\"marks\":[],\"text\":\"Their success was significant and \"},{\"_key\":\"a94f931db8601\",\"_type\":\"span\",\"marks\":[\"198f35ae71d1\"],\"text\":\"measurable\"},{\"_key\":\"a94f931db8602\",\"_type\":\"span\",\"marks\":[],\"text\":\" and gave further insight into their customer base, leading to more informed strategic growth marketing decisions they can implement as time goes on.\"}],\"markDefs\":[{\"_key\":\"198f35ae71d1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-235033\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d95JZ173\",\"_type\":\"richImage\",\"alt\":\"a case study with a problem, strategy, and results\",\"asset\":{\"_ref\":\"image-222f1feea109ea1c1806b378693de3cda2b9157e-2400x1000-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"jxAhh9OU\",\"_type\":\"richImage\",\"alt\":\"a case study with a problem, strategy, and results\",\"asset\":{\"_ref\":\"image-e1fa601b8aaa1edb65946b38f500a57fc8b038b8-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"MYWVhTPeiyK2j6NjI6oGd\",\"_type\":\"anchor\",\"anchorId\":\"How to Create a Powerful Growth Marketing Campaign\"},{\"_key\":\"17d4217c926a\",\"_type\":\"block\",\"children\":[{\"_key\":\"17d4217c926a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to Create a Powerful Growth Marketing Campaign\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"194f878bf2a6\",\"_type\":\"block\",\"children\":[{\"_key\":\"194f878bf2a60\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7ad01ec72b60\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ad01ec72b600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Evaluate your ratio of CAC:CLV: \"},{\"_key\":\"7ad01ec72b601\",\"_type\":\"span\",\"marks\":[],\"text\":\"Keeping your customer acquisition costs (CAC) in check in relation to overall \"},{\"_key\":\"7ad01ec72b602\",\"_type\":\"span\",\"marks\":[\"9039b82648a5\"],\"text\":\"customer lifetime value\"},{\"_key\":\"7ad01ec72b603\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CLV) is key to driving profits. Otherwise, you risk burning through your budget, spending more to generate less value than you're investing. That's why CAC needs to cost less than the value each customer generates. Overall, a \"},{\"_key\":\"7ad01ec72b604\",\"_type\":\"span\",\"marks\":[\"a848bc4276fa\"],\"text\":\"1:3 ratio\"},{\"_key\":\"7ad01ec72b605\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a smart benchmark to aim for.\"}],\"markDefs\":[{\"_key\":\"9039b82648a5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-209809\",\"_type\":\"reference\"}},{\"_key\":\"a848bc4276fa\",\"_type\":\"link\",\"href\":\"https://www.chargebee.com/resources/glossaries/ltv-cac-ratio/\"}],\"style\":\"normal\"},{\"_key\":\"2bad6933f42e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bad6933f42e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31c84c4c1063\",\"_type\":\"block\",\"children\":[{\"_key\":\"31c84c4c10630\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Next, look at CAC and CLV by channel to find leaks or holes in your funnel.\"},{\"_key\":\"31c84c4c10631\",\"_type\":\"span\",\"marks\":[],\"text\":\" What's the breakdown of your customer acquisition in terms of organic vs. paid? Are word of mouth social referrals or sign-ups from Search Engine Optimization (SEO) helping keep your costs lower? Blended CAC (which includes both organic and paid together) tends to obscure what's driving the numbers you’re seeing, so it's important to drill down to the per-channel level.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b090159afcd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"b090159afcd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5189725ec22f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5189725ec22f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Drive incremental profit at a low CAC: \"},{\"_key\":\"5189725ec22f1\",\"_type\":\"span\",\"marks\":[\"17b57cfa5aab\"],\"text\":\"Scale\"},{\"_key\":\"5189725ec22f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" and efficiency don't always go hand in hand. Spending more on marketing often means efficiency declines, while reducing your spend means that your efficiency generally improves, but at the cost of scale. Instead of a whole firehose of growth, you should be looking for a steadier drip drip drip of activity at a low CAC.\"}],\"markDefs\":[{\"_key\":\"17b57cfa5aab\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-245945\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8582b2824861\",\"_type\":\"block\",\"children\":[{\"_key\":\"8582b28248610\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d95d5a61cc42\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95d5a61cc420\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Analyze your retention curves: \"},{\"_key\":\"d95d5a61cc421\",\"_type\":\"span\",\"marks\":[\"d2a099e00cba\"],\"text\":\"Good retention curves flatten out, and even better retention curves \\\"smile.\\\"\"},{\"_key\":\"d95d5a61cc422\",\"_type\":\"span\",\"marks\":[],\"text\":\" If your charts reveal continual decline, you may be filling a leaky bucket and trouble may be up ahead if you don’t course correct.\"}],\"markDefs\":[{\"_key\":\"d2a099e00cba\",\"_type\":\"link\",\"href\":\"https://alcorfund.com/insight/retention-curves-definition-types-three-ways-to-create-analyze-it/\"}],\"style\":\"normal\"},{\"_key\":\"0BxzJrAZ\",\"_type\":\"richImage\",\"alt\":\"three growth charts\",\"asset\":{\"_ref\":\"image-7d62d20d694aaeb3b1c59c87ffc5d60d4a842406-2400x1752-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"62f20440045a\",\"_type\":\"block\",\"children\":[{\"_key\":\"62f20440045a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. Cultivate \"},{\"_key\":\"62f20440045a1\",\"_type\":\"span\",\"marks\":[\"22cb1261ed1c\",\"strong\"],\"text\":\"high-value actions (HVAs)\"},{\"_key\":\"62f20440045a2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" and keep an eye on negative-value actions (NVAs): \"},{\"_key\":\"62f20440045a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"HVAs are typically a set of customer actions that indicate greater longer-term business value for your company—think users who not only create a profile, but invite friends to join (growth loop!) or customers who complete their first order and save their payment method to their account. And negative value actions (NVAs), as the name suggests, are negative signals that highlight low-value conditions in your audience (say, shoppers who choose to check out as a guest rather than create a profile). 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Facebook popularized this structure, but not all companies have found it works.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1130f849d3ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"1130f849d3ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Within marketing: \"},{\"_key\":\"1130f849d3ad1\",\"_type\":\"span\",\"marks\":[],\"text\":\"10% said growth teams are part of larger marketing teams. Since marketing teams are typically responsible for user acquisition, growth teams can often fall under this reporting chain, with the growth leader reporting to a CMO.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55e02c64f9cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"55e02c64f9cc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to Structure Your Growth-Focused Team\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f7b43d23513\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f7b43d235130\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5be44fc1a541\",\"_type\":\"block\",\"children\":[{\"_key\":\"5be44fc1a5410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Teams that follow growth strategies usually fall somewhere in the spectrum between being \"},{\"_key\":\"5be44fc1a5411\",\"_type\":\"span\",\"marks\":[\"a2943f78fed7\"],\"text\":\"functionally organized or following the independent model\"},{\"_key\":\"5be44fc1a5412\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a2943f78fed7\",\"_type\":\"link\",\"href\":\"https://medium.com/swlh/how-do-you-choose-the-best-growth-team-model-632ad5a85be9\"}],\"style\":\"normal\"},{\"_key\":\"b3d580a4ef26\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3d580a4ef260\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The functional model\"},{\"_key\":\"b3d580a4ef261\",\"_type\":\"span\",\"marks\":[],\"text\":\" assigns leaders to different functions, such as onboarding and signups. 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That's why today, \"},{\"_key\":\"8289729da5e53\",\"_type\":\"span\",\"marks\":[\"c01d37907126\"],\"text\":\"disruptive startups are shaking\"},{\"_key\":\"8289729da5e54\",\"_type\":\"span\",\"marks\":[],\"text\":\" up well-established industries, empowered in part by their agile makeup and their networked—or cross-functional—teams.\"}],\"markDefs\":[{\"_key\":\"ce09e4e78b04\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-hc-unlocking-flexible-%20organization.pdf\"},{\"_key\":\"c01d37907126\",\"_type\":\"link\",\"href\":\"https://fastercapital.com/content/The-software-companies-that-are-shaking-up-the-startup-scene.html\"}],\"style\":\"normal\"},{\"_key\":\"83887407c73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"83887407c73c0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"\\\"Today’s global operating environment is too unpredictable to rely on organizational structures devised over a century ago in order to adapt and respond to new challenges.\\\" —Unlocking the flexible organization: Organizational design for an uncertain future, \"},{\"_key\":\"83887407c73c1\",\"_type\":\"span\",\"marks\":[\"strong\",\"9019dd61ffa3\",\"em\"],\"text\":\"Deloitte\"}],\"markDefs\":[{\"_key\":\"9019dd61ffa3\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/content/dam/Deloitte/global/Documents/HumanCapital/gx-hc-unlocking-flexible-%20organization.pdf\"}],\"style\":\"normal\"},{\"_key\":\"ee57f3df36fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee57f3df36fc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agile Team Building, 101\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3125a1ae9c48\",\"_type\":\"block\",\"children\":[{\"_key\":\"3125a1ae9c480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Siloed work environments \"},{\"_key\":\"3125a1ae9c481\",\"_type\":\"span\",\"marks\":[\"4167a11b81a7\"],\"text\":\"are out\"},{\"_key\":\"3125a1ae9c482\",\"_type\":\"span\",\"marks\":[],\"text\":\" and more effective cross-team collaboration to deliver promising growth is in. From hiring to rethinking the company org chart, here's how to get started on the path to transforming into an agile organization.\"}],\"markDefs\":[{\"_key\":\"4167a11b81a7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12386\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"56ede26e6ab3\",\"_type\":\"block\",\"children\":[{\"_key\":\"56ede26e6ab30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Hire experts/versatilists: \"},{\"_key\":\"56ede26e6ab31\",\"_type\":\"span\",\"marks\":[],\"text\":\"These workers have the same sort of in-depth skills that can be traditionally found in specialists, but they're able to pair these with a wide set of responsibilities popularly associated with generalists, setting them up to be a fast-growing part of organizations. 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