<!DOCTYPE html><html lang="en-us"><head><meta charSet="utf-8"/><meta name="viewport" content="width=device-width, initial-scale=1"/><link rel="stylesheet" href="/_next/static/css/d85d6a0cbc49ff63.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/a53ed4fffe70f1d9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/ac677f3becdb0fb9.css" data-precedence="next"/><link rel="stylesheet" href="/_next/static/css/6ec5e54ae379e487.css" data-precedence="next"/><link rel="preload" as="script" fetchPriority="low" href="/_next/static/chunks/webpack-2afa656f675362c8.js"/><script src="/_next/static/chunks/1ef81171-aae859132489928d.js" async=""></script><script src="/_next/static/chunks/4678-c4cf65c8a49d50fc.js" async=""></script><script src="/_next/static/chunks/main-app-6197fa6a88b2be67.js" async=""></script><script src="/_next/static/chunks/2574-983010db2095872b.js" async=""></script><script src="/_next/static/chunks/7039-2043547fbf600338.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/error-dd60d587403470f5.js" async=""></script><script src="/_next/static/chunks/6631-fd5b6182a473af1c.js" async=""></script><script src="/_next/static/chunks/6856-d52b74953b91bb74.js" async=""></script><script src="/_next/static/chunks/5652-d640ca44a84f73bf.js" async=""></script><script src="/_next/static/chunks/1641-f9d0eb4225e5e7bc.js" async=""></script><script src="/_next/static/chunks/3198-7ca9872dc04a0faf.js" async=""></script><script src="/_next/static/chunks/9844-27851a4be1d74e02.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/layout-5bd778a0401e0622.js" async=""></script><script src="/_next/static/chunks/app/global-error-0a70c5e451e9c961.js" async=""></script><script src="/_next/static/chunks/8576-b68d5fef27b8d29c.js" async=""></script><script src="/_next/static/chunks/5205-77a65f628022e274.js" async=""></script><script src="/_next/static/chunks/7470-509da7ba7859724d.js" async=""></script><script src="/_next/static/chunks/3223-34d5fa9fb7380953.js" async=""></script><script src="/_next/static/chunks/636-5e4c8de26b163781.js" async=""></script><script src="/_next/static/chunks/9482-28845d0d4b186828.js" async=""></script><script src="/_next/static/chunks/1676-f96bfff22fcccc06.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/(main)/partners/solutions-partners/%5Bslug%5D/page-37a70fb2725bc18c.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/error-26f382ec1b5fec7e.js" async=""></script><script src="/_next/static/chunks/ffb75e2a-c3d618ad22d03e8e.js" async=""></script><script src="/_next/static/chunks/8718-6ba6eed4aa6c2ce7.js" async=""></script><script src="/_next/static/chunks/4127-8253b833f7ff17fa.js" async=""></script><script src="/_next/static/chunks/5474-34ef9587537a720b.js" async=""></script><script src="/_next/static/chunks/8164-1badc727a0888923.js" async=""></script><script src="/_next/static/chunks/app/%5Blocale%5D/%5B%5B...slug%5D%5D/layout-5495951a5e4c767d.js" async=""></script><link rel="preload" href="https://cdn.cookielaw.org/scripttemplates/otSDKStub.js" as="script"/><link rel="preload" href="https://www.googletagmanager.com/gtm.js?id=GTM-W3ZW3HBZ" as="script"/><link rel="icon" href="/favicon.ico" sizes="any"/><link rel="preconnect" href="https://dev.visualwebsiteoptimizer.com"/><title>Power Digital Marketing</title><meta name="description" content="Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts, and technologists–challenge traditional ways of planning, execution, and measurement through meticulous testing and data science across each milestone of the customer journey."/><meta name="robots" content="index, follow"/><link rel="canonical" href="https://www.braze.com/partners/solutions-partners/power-digital-marketing"/><link rel="alternate" hrefLang="en-us" href="https://www.braze.com/partners/solutions-partners/power-digital-marketing"/><link rel="alternate" hrefLang="x-default" href="https://www.braze.com/partners/solutions-partners/power-digital-marketing"/><meta property="og:title" content="Power Digital Marketing"/><meta property="og:description" content="Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts, and technologists–challenge traditional ways of planning, execution, and measurement through meticulous testing and data science across each milestone of the customer journey."/><meta property="og:url" content="https://www.braze.com/partners/solutions-partners/power-digital-marketing"/><meta property="og:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="twitter:card" content="summary_large_image"/><meta name="twitter:title" content="Power Digital Marketing"/><meta name="twitter:description" content="Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world. At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways. Managing billions in media, Power Digital’s dynamic team––of consultative marketers, creatives, analysts, and technologists–challenge traditional ways of planning, execution, and measurement through meticulous testing and data science across each milestone of the customer journey."/><meta name="twitter:image" content="https://cdn.sanity.io/images/b7pblshe/marketing-prod/2022965bfdb318342cc9227ec4c8e88a5b35635e-2400x1256.png"/><meta name="next-size-adjust"/><script>(self.__next_s=self.__next_s||[]).push(["https://cdn.cookielaw.org/scripttemplates/otSDKStub.js",{"data-document-language":"true","type":"text/javascript","data-domain-script":"a4189af1-fcc1-4ec1-9f51-e3bc768c6650","id":"onetrust-sdk-script"}])</script><script>(self.__next_s=self.__next_s||[]).push([0,{"children":"window.dataLayer = window.dataLayer || [];\n function gtag() {\n dataLayer.push(arguments);\n }\n // Set default consent for opt-in regions\n gtag('consent', 'default', {\n ad_storage: 'denied',\n analytics_storage: 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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to power digital marketing" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/power-digital-marketing">Power Digital Market...</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"Power Digital Market...","item":"https://www.braze.com/partners/solutions-partners/power-digital-marketing"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Power Digital Marketing" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7ca519b7c114257e1e2877ed1c5397782777c5c3-2314x610.webp&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7ca519b7c114257e1e2877ed1c5397782777c5c3-2314x610.webp&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7ca519b7c114257e1e2877ed1c5397782777c5c3-2314x610.webp&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Power Digital Marketing</h2><div class="flex flex-col gap-3 md:flex-row"></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="http://www.PowerDigital.com" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Power Digital Marketing?</h3><div class="flex flex-col gap-6"><p>Power Digital is a tech-enabled growth firm––at the intersection of marketing, consulting & data intelligence––igniting revenue and brand recognition for leading and emerging companies around the world.</p><p>At the heart of Power Digital is proprietary technology, nova, which analyzes businesses through first-party data, simplifying investment planning for marketing and diligence in M&A––putting marketers in a strategic seat at the table––and providing value in unparalleled ways.</p><p>Managing billions in media, Power Digital’s dynamic team––of consultative marketers, 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F89f61bc7b8043ac091605da091a2edb2ccff2fc0-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F89f61bc7b8043ac091605da091a2edb2ccff2fc0-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F89f61bc7b8043ac091605da091a2edb2ccff2fc0-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">9<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Retailers Unlock the Power of AI Through a Composable Tech Stack</h4><span class="text-sm font-bold text-gray-500">December 10, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with 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You’ll learn about the core types, real use cases and how to bring it into your strategy. You don’t need a team of data scientists. Customer engagement tools like \"},{\"_key\":\"14db6a8b3e48\",\"_type\":\"span\",\"marks\":[\"d65a4cc26ea2\"],\"text\":\"BrazeAI™\"},{\"_key\":\"a1539f68c320\",\"_type\":\"span\",\"marks\":[],\"text\":\" can help you move faster and personalize at scale.\"}],\"markDefs\":[{\"_key\":\"d65a4cc26ea2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"44473c878112\",\"_type\":\"block\",\"children\":[{\"_key\":\"c863566ec333\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contents\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43f9a15c178a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7958ee35236a\",\"_type\":\"span\",\"marks\":[\"ae5485e2c2e1\"],\"text\":\"What is machine learning?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae5485e2c2e1\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"08874a1eb53f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a43af4760050\",\"_type\":\"span\",\"marks\":[\"1951a166b1bf\"],\"text\":\"Advantages of machine learning and marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1951a166b1bf\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#advantages\"}],\"style\":\"normal\"},{\"_key\":\"c00009b7e6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"98085449dc35\",\"_type\":\"span\",\"marks\":[\"21590b9072c4\"],\"text\":\"Types of machine learning for marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"21590b9072c4\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#types\"}],\"style\":\"normal\"},{\"_key\":\"c16ffcef236d\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6ad4f9853eb\",\"_type\":\"span\",\"marks\":[\"ae54688b5785\"],\"text\":\"How does machine learning differ from AI?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ae54688b5785\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#difference\"}],\"style\":\"normal\"},{\"_key\":\"96595f2afd6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"419b399e888c\",\"_type\":\"span\",\"marks\":[\"c624d959f44c\"],\"text\":\"How to apply machine learning in marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c624d959f44c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#how\"}],\"style\":\"normal\"},{\"_key\":\"59cf7ec9b4a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5389fb61946e\",\"_type\":\"span\",\"marks\":[\"7e7b00dd3c4f\"],\"text\":\"Practical use cases from Braze of machine learning\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"7e7b00dd3c4f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"d0a31e868adb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc1c7ccfdc5f\",\"_type\":\"span\",\"marks\":[\"adfcad052f0c\"],\"text\":\"How can machine learning help your marketing strategy?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"adfcad052f0c\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#help\"}],\"style\":\"normal\"},{\"_key\":\"e8d9e29cdc3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"c35b8dac0e5c\",\"_type\":\"span\",\"marks\":[\"093ce266bd5f\"],\"text\":\"Final thoughts\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"093ce266bd5f\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"6ca418b4a399\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e084de1765\",\"_type\":\"span\",\"marks\":[\"ee662bc3ab0d\"],\"text\":\"Machine learning FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ee662bc3ab0d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/machine-learning-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"6dea249a3c49\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"88170fd98acc\",\"_type\":\"block\",\"children\":[{\"_key\":\"012eff1d3635\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is machine learning?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3597e8eebe12\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bfa1ae2fa93\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning is a branch of artificial intelligence that trains systems to learn from data and improve over time—without manual programming. Instead of writing rules to tell software exactly what to do, teams train algorithms to recognize patterns, make predictions, and adjust based on new input. Some machine learning models also use natural language processing (NLP) to understand and act on written content, like customer feedback or support queries.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0efdd191235\",\"_type\":\"block\",\"children\":[{\"_key\":\"683481c90ad4\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers, machine learning can unlock more responsive, adaptive campaigns. It helps teams shift from rigid, rule-based workflows to systems that evolve alongside customer behavior. Whether you're predicting churn, optimizing send times, or surfacing personalized content, machine learning gives you the tools to act on insight at scale—and in real time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3cf060951703\",\"_type\":\"anchor\",\"anchorId\":\"advantages\"},{\"_key\":\"6fdb73b4956b\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec9e6dc7477\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advantages of machine learning and marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2de38154e91\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dc7f8c37945\",\"_type\":\"span\",\"marks\":[\"16be552ece4b\"],\"text\":\"Machine learning gives marketers faster, sharper ways\"},{\"_key\":\"6936364af7a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" to understand and respond to what customers need. It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. These insights can uncover new audience segments, flag high-value users, or support more personalized journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a0d432d2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbe20f78b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the heavy lifting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c2c64e5c29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57e90ba06a34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning takes care of repetitive tasks—like A/B testing or optimization—so teams can focus on creative strategy, not constant tweaking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce037821640\",\"_type\":\"block\",\"children\":[{\"_key\":\"82353a074cfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you apply machine learning to your marketing strategy, you shift from reactive to proactive. You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. 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With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. 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They wanted to boost engagement and drive conversions without overwhelming their audience with one-size-fits-all messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f4356f271dbb\",\"_type\":\"richImage\",\"alt\":\"An email client displays a Ticketek 'New For You' email with various event promotions, and the BrazeAI logo.\",\"asset\":{\"_ref\":\"image-04a9bbb1e43def6ccc844aefb78e68dddda8aeac-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"779770bcadb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"cada26b778af\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b7b6eaf9fb4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"26f57cf5b980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ticketek upgraded its Weekly Newsletter emails using \"},{\"_key\":\"a95ef4410e5c\",\"_type\":\"span\",\"marks\":[\"8079ccd816dd\"],\"text\":\"Braze Connected Content\"},{\"_key\":\"21731f504301\",\"_type\":\"span\",\"marks\":[],\"text\":\", pulling in live data from Snowflake to personalize event recommendations. By integrating \"},{\"_key\":\"e5b12234cb7e\",\"_type\":\"span\",\"marks\":[\"e9e5dc2e67c4\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"370eb382624a\",\"_type\":\"span\",\"marks\":[],\"text\":\" through Braze Alloys partner AWS, the team used machine learning to generate dynamic suggestions for each user—no in-house ML expertise required.\"}],\"markDefs\":[{\"_key\":\"8079ccd816dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"},{\"_key\":\"e9e5dc2e67c4\",\"_type\":\"link\",\"href\":\"http://localhost:8080/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"77b568030ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"335213246c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalized events appeared directly in the email, with each click feeding back into the system to refine future recommendations. With \"},{\"_key\":\"51d0337da547\",\"_type\":\"span\",\"marks\":[\"a964438fab33\"],\"text\":\"Braze Content Blocks\"},{\"_key\":\"0539e523ca09\",\"_type\":\"span\",\"marks\":[],\"text\":\", Ticketek now automates and manages this experience across all newsletters, delivering consistent, data-driven content at scale.\"}],\"markDefs\":[{\"_key\":\"a964438fab33\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/templates_and_media/content_blocks/\"}],\"style\":\"normal\"},{\"_key\":\"31efce06d581\",\"_type\":\"block\",\"children\":[{\"_key\":\"60b62f7b5f4c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"4ea021f132c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"4849bf6acf91\",\"_type\":\"span\",\"marks\":[],\"text\":\"250% lift in conversion rates\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f07ee060dcd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"d20e16de5d5f\",\"_type\":\"span\",\"marks\":[],\"text\":\"49% increase in tickets sold per open\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee4d2b53e62e\",\"_type\":\"block\",\"children\":[{\"_key\":\"49403b0667b7\",\"_type\":\"span\",\"marks\":[],\"text\":\"228% click to convert improvement\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f74942db367\",\"_type\":\"block\",\"children\":[{\"_key\":\"f003c01eb754\",\"_type\":\"span\",\"marks\":[],\"text\":\"By combining known customer data with machine learning–powered recommendations, Ticketek delivered more relevant event suggestions and a smoother user experience. 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With a strong focus on motivation and long-term results, 8fit aims to meet users where they are and keep them engaged on their journey.\"}],\"markDefs\":[{\"_key\":\"132a46e89840\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/8fit-case-study-predictive\"}],\"style\":\"normal\"},{\"_key\":\"733ac1e917f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b1801bd8bb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"33c5a9a51d6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"851152da5d95\",\"_type\":\"span\",\"marks\":[],\"text\":\"To grow subscriptions and boost conversions, 8fit wanted to personalize outreach without defaulting to broad discounting tactics. The team needed a way to identify users most likely to convert and focus their efforts where they’d have the biggest impact.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea93890918cc\",\"_type\":\"richImage\",\"alt\":\"Three smartphone screens display an 8FIT notification \\\"Get 50% off 8fit Pro \u0026 beat your sofa!\\\" and an email \\\"Beat Your Sofa!\\\" with an illustration of a person exercising against a sofa, showcasing BrazeAI.\",\"asset\":{\"_ref\":\"image-745b546ee464349bdd30746a539c378bf1f07382-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"04c86a1dea17\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcf6dd86ea64\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"309a71e4efc7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c78886cc6070\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve retention and reduce churn, 8fit focused on turning new subscribers—especially those who signed up via the web—into engaged app users. They chose Braze for its ease of use and ability to manage cross-channel messaging in one place, using email, push and in-app messages to support onboarding and boost engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad9ee1fc982b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6a24a7cc4828\",\"_type\":\"span\",\"marks\":[],\"text\":\"Working with the Braze team, 8fit used Predictive Purchases—part of \"},{\"_key\":\"12415de997ed\",\"_type\":\"span\",\"marks\":[\"a1a17c6e3a03\"],\"text\":\"Predictive Suite\"},{\"_key\":\"32e509a4a45c\",\"_type\":\"span\",\"marks\":[],\"text\":\"—a machine learning tool that scores users based on their likelihood to buy. They targeted high-scoring users with smaller discounts and reserved bigger offers for low-intent audiences. Through targeted messaging to 1.6 million users, 8fit tested discount levels, channels, and message types, excluding low-likelihood users to improve efficiency. 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It helps home seekers access real estate listings, property insights, and expert content—all in one place. The goal is to keep users informed, engaged, and coming back as they move through the property journey.\"}],\"markDefs\":[{\"_key\":\"375b973091e1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/nzme-oneroof-case-study\"}],\"style\":\"normal\"},{\"_key\":\"e552c8401740\",\"_type\":\"block\",\"children\":[{\"_key\":\"3daf753b08cd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b38771d1dc9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"28840c7b3842\",\"_type\":\"span\",\"marks\":[],\"text\":\"OneRoof’s marketing team used email, but relied heavily on developers to build and trigger customizations through APIs. Without data integrations or custom attributes, they couldn’t personalize messages or test content effectively. That meant users browsing for homes in Auckland might receive listings for properties in Wellington—nearly 600 kilometers away.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e64821c8b62a\",\"_type\":\"block\",\"children\":[{\"_key\":\"54136ccd9ad6\",\"_type\":\"span\",\"marks\":[],\"text\":\"To fix this, the team shifted toward a more marketer-led, multi-channel approach. They built a data strategy focused on declared and inferred customer insights, then \"},{\"_key\":\"9981a6f6180d\",\"_type\":\"span\",\"marks\":[\"2abc41f3cfb5\"],\"text\":\"segmented audiences and personalized communications\"},{\"_key\":\"7452170c79f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" based on behavior, preferences and location—making every message more relevant and timely.\"}],\"markDefs\":[{\"_key\":\"2abc41f3cfb5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/what-smart-segmentation-looks-like\"}],\"style\":\"normal\"},{\"_key\":\"8516e856b2a8\",\"_type\":\"richImage\",\"alt\":\"BrazeAI logo with mobile and desktop screens showing a personalized OneRoof property journey.\",\"asset\":{\"_ref\":\"image-7fe5391dcb7354e196048465214452e3a2420e82-2400x1300-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"27b89f9b56dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ab29814d7ed\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The solution\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"340eb7fe355c\",\"_type\":\"block\",\"children\":[{\"_key\":\"371c4be9d5c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"To create more relevant experiences, OneRoof introduced a Profile Builder that let users share whether they were buying or selling, their stage in the property journey and their preferred locations. 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This powered several new campaigns, each driven by real-time behavioral data and delivered when each user was most likely to engage.\"}],\"markDefs\":[{\"_key\":\"a91fcaceaae5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/intelligent-delivery-assures-high-engagement-personalized-message-timing\"}],\"style\":\"normal\"},{\"_key\":\"d95b40dca531\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee403957131b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The results\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"29f5ccd3bd14\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4736f16a9cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"77% conversion rate of turning prospects into registered customers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"03e562850fb6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d0afae935dd5\",\"_type\":\"span\",\"marks\":[],\"text\":\"23% increase in email click-to-open rate using Braze Intelligent Timing send-time optimization\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc6145e7fcbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"04ca07148ff5\",\"_type\":\"span\",\"marks\":[],\"text\":\"218% uplift in total clicks to property listings with ML-powered dynamic emails and IAMS\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2de4b47d2fb2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bd912da4d73\",\"_type\":\"span\",\"marks\":[],\"text\":\"57% uplift in unique clicks with ML-powered dynamic emails and IAMS\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ce8105e36da\",\"_type\":\"block\",\"children\":[{\"_key\":\"9143031321bd\",\"_type\":\"span\",\"marks\":[],\"text\":\"50+% user growth year-over-year\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"adf9f8d73c5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"139474bf371f\",\"_type\":\"span\",\"marks\":[],\"text\":\"By combining AI-powered recommendations with suburb-level personalization, OneRoof replaced generic content with localized, dynamic messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4696bae9ba3\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"ed4d3bb63344\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Read now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/how-braze-stays-ahead-of-the-curve-on-ai\"}}],\"body\":[{\"_key\":\"68fb8fd65e97\",\"_type\":\"block\",\"children\":[{\"_key\":\"13a542ed0e19\",\"_type\":\"span\",\"marks\":[],\"text\":\"For a closer look at how Braze continues to lead in this space, check out how \"},{\"_key\":\"083882bee508\",\"_type\":\"span\",\"marks\":[\"3ea7583e803d\"],\"text\":\"Braze stays ahead of the curve on AI\"},{\"_key\":\"9fff30e0e427\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"3ea7583e803d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-braze-stays-ahead-of-the-curve-on-ai\"}],\"style\":\"normal\"}]},{\"_key\":\"5212252403f5\",\"_type\":\"anchor\",\"anchorId\":\"help\"},{\"_key\":\"c5a8a2a93dcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"57deaf298068\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How can machine learning help your marketing strategy?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1ca4509cd3af\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce12f93ddf09\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning gives your marketing strategy more precision, more speed and more room to grow. Instead of reacting to what already happened, you can anticipate what’s coming and build campaigns that meet customers right where they are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4850e86aec25\",\"_type\":\"block\",\"children\":[{\"_key\":\"40847862c701\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how it fits into the bigger picture:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c960129d1b38\",\"_type\":\"block\",\"children\":[{\"_key\":\"1736fc282f95\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can move faster\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"a637fd0b75db\",\"_type\":\"block\",\"children\":[{\"_key\":\"0df1e747d388\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning cuts through complexity. It helps turn raw data into usable insights, automate repetitive decisions, and act while the window of opportunity is still open.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9c0a701da5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"baa1952ab1e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can personalize at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bb37d0727e73\",\"_type\":\"block\",\"children\":[{\"_key\":\"fea4a19f6c5c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Whether you're segmenting users, recommending content, or adjusting message timing, machine learning adapts to each customer. That creates experiences that feel personal—even when you’re reaching millions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d880fc56580\",\"_type\":\"block\",\"children\":[{\"_key\":\"4624aa984e5a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can optimize constantly\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"8e16db7ecfc4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d68dc4e37b55\",\"_type\":\"span\",\"marks\":[],\"text\":\"The best marketing strategies evolve. Machine learning helps you test, learn, and improve in the background, so your campaigns get smarter over time without needing constant manual input.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d62525e5da95\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf09f1fea0ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"You can build stronger customer relationships\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2686a1576c64\",\"_type\":\"block\",\"children\":[{\"_key\":\"133bf710601c\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you reach people with the right message at the right moment, you build trust. And when campaigns reflect real needs and interests, you increase customer satisfaction across every touchpoint.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dbe01a4755b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6db3e883bf67\",\"_type\":\"span\",\"marks\":[],\"text\":\"In short, machine learning helps you stop reacting and start anticipating. That shift can unlock better performance, happier customers, and a strategy that adapts as fast as your audience does.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"89ac8abadcb9\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"b84d93917e67\",\"_type\":\"block\",\"children\":[{\"_key\":\"52adc6cb7d58\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"86bbe0fcf38f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b00f57951538\",\"_type\":\"span\",\"marks\":[],\"text\":\"Every customer action tells a story—machine learning helps you listen better and respond faster. From predicting what someone might do next to personalizing when and how you show up, it adds depth to your strategy without adding complexity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0968f8500ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"71d89a0b5cd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"The brands seeing the biggest results aren’t waiting for a perfect moment to start—they’re building smarter, more responsive journeys right now.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c9926edfdfe\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"c1ca33f180e1\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Connect with sales\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/get-started\"}}],\"heading\":\"Ready to grow? Talk to our sales team.\"},{\"_key\":\"e570341e0b49\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"},{\"_key\":\"8bdfd7aaba8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"573a1cb9f578\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79cbc1a789c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"685392d373fd\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"$36\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/f0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png\",\"publishedDate\":\"2025-05-09T14:49:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-a9975a513a326d7574bc8b8e3ed52fbfc44ef80b-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Discover how brands use machine learning in marketing to predict behavior, boost conversions, and deliver personalized campaigns that actually perform.\",\"pageTitle\":\"Machine learning marketing that drives results | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"machine-learning-marketing\"}},\"title\":\"Harnessing machine learning in marketing: Benefits, use cases and best practices\"},{\"_id\":\"0d21d8d0-9f4a-4388-944b-5322544068f2\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"ac577b00c081\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b167faa3815\",\"_type\":\"span\",\"marks\":[],\"text\":\"We're entering a new era of mobile messaging—and RCS is leading the way. This powerful channel, which was thrust into the spotlight last year when \"},{\"_key\":\"54fb82841960\",\"_type\":\"span\",\"marks\":[\"03ea0adf0f0d\"],\"text\":\"Apple announced\"},{\"_key\":\"47695d14fdb3\",\"_type\":\"span\",\"marks\":[],\"text\":\" that it would begin supporting it, makes it possible for marketers to deliver richer, branded messages that power compelling, trusted experiences. \"}],\"markDefs\":[{\"_key\":\"03ea0adf0f0d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/whats-next-for-rcs-how-apples-big-move-could-impact-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"c6513ee273d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6f8fd604c7c\",\"_type\":\"span\",\"marks\":[],\"text\":\"While RCS \"},{\"_key\":\"0595ca86074f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"is \"},{\"_key\":\"e7ef105cc163\",\"_type\":\"span\",\"marks\":[],\"text\":\"the next generation of SMS and MMS, it has some considerable differences from traditional SMS that marketers need to know in order to successfully set up and manage their RCS program. But fear not. We’re breaking everything down so you can quickly set up and start using this cutting-edge channel to create immersive, conversational experiences for your high-value mobile customers. Read on to learn:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29571241d004\",\"_type\":\"block\",\"children\":[{\"_key\":\"92a09e479dd6\",\"_type\":\"span\",\"marks\":[],\"text\":\"How RCS device-level support and carrier coverage affect deliverability\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d916562d128d\",\"_type\":\"block\",\"children\":[{\"_key\":\"8da882c7cca1\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to set up RCS as a channel\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"257076d92dbb\",\"_type\":\"block\",\"children\":[{\"_key\":\"f089f2a67b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"How to get RCS compliance right\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eac9aef1f986\",\"_type\":\"block\",\"children\":[{\"_key\":\"4423155d5526\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding RCS coverage and deliverability\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e7e1eedaaa86\",\"_type\":\"block\",\"children\":[{\"_key\":\"0daead8593db\",\"_type\":\"span\",\"marks\":[],\"text\":\"There are two main components to RCS deliverability: Device-level support and cellular carrier coverage. Both determine whether your RCS message will be successfully received by a given user or not. Let’s dive in. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3e189513b3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"feb53f53f510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Device-level support: \"},{\"_key\":\"170b4aece537\",\"_type\":\"span\",\"marks\":[],\"text\":\"One important thing to understand about RCS is that even though it was first introduced in 2008, it is still very much an emerging channel. Since Apple started supporting RCS in the fall of 2024, some consumers are still updating to the OS version that supports the protocol (namely, iOS18.1). It’s estimated that currently about \"},{\"_key\":\"eb3aafa9ec47\",\"_type\":\"span\",\"marks\":[\"06092589c3cb\"],\"text\":\"68% of iOS devices are updated\"},{\"_key\":\"12b0e5bc5ba9\",\"_type\":\"span\",\"marks\":[],\"text\":\" as of January 2025 and this number will continue to grow. On the other hand, RCS is enabled on nearly 100% of Android devices since it has been the standard for peer-to-peer messaging on Android devices for years. \"}],\"markDefs\":[{\"_key\":\"06092589c3cb\",\"_type\":\"link\",\"href\":\"https://www.yahoo.com/tech/apple-says-68-percent-of-all-iphones-are-running-ios-18-195956904.html?guccounter=1\u0026guce_referrer=aHR0cHM6Ly93d3cuZ29vZ2xlLmNvbS8\u0026guce_referrer_sig=AQAAAHD31bj8SxsrOcV9yWv3kvd4amjGkcz58GngJgs1VEbgIQhuqylQ1OQXnRLnE1uyFZoYS9mwGNLyVsirDsiuYZbzdkTiz2ZxCuJrMUrKdgDyy8AC8yi0H34UARzoI-tvdstcaiBQYuBM7UXOaawVXh94pf8eg89B2Z3pXyGNJhgN\"}],\"style\":\"normal\"},{\"_key\":\"70e4cbb2ba50\",\"_type\":\"block\",\"children\":[{\"_key\":\"9b9ac6f63208\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cellular carrier coverage: \"},{\"_key\":\"0d78222926c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"The other factor in the RCS delivery equation is cellular carrier support. While RCS is an IP-based protocol (meaning messages are delivered over a data network instead of a cellular network), carriers are still involved commercially in the “chain” of delivery. For example, if you want to successfully send an RCS message to a consumer who uses Verizon, Verizon needs to support the protocol. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a08c54ab401\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1afbf6af60b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Carrier coverage varies by region, with all major carriers in the UK supporting RCS, for instance, while other countries lag behind. Coverage in the US is strong, with Verizon and T-Mobile already supporting RCS and AT\u0026T planning to roll out support in early spring/summer 2025.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b24921188b3b\",\"_type\":\"richImage\",\"alt\":\"a screenshot of the movie canon campaign page\",\"asset\":{\"_ref\":\"image-63de7cfa3fa278c535cf0c1b6bf8d42cec6e6493-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"a39927f3404a\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbfe00c56ea6\",\"_type\":\"span\",\"marks\":[],\"text\":\"So what does this all mean for you as a marketer? In short, you can expect less than 100% deliverability of your RCS messages. And if you’re sending into multiple countries, you can expect deliverability to vary. That’s why it’s important to look for a provider who supports \"},{\"_key\":\"f8a87dfdbe8a\",\"_type\":\"span\",\"marks\":[\"3266f28eace8\"],\"text\":\"SMS fallback\"},{\"_key\":\"ff0e25d07d7c\",\"_type\":\"span\",\"marks\":[],\"text\":\", so you can deliver your messages as SMS in circumstances when the device or carrier for that recipient doesn’t support RCS. \"}],\"markDefs\":[{\"_key\":\"3266f28eace8\",\"_type\":\"link\",\"href\":\"http://www.braze.com/product/rcs-for-business\"}],\"style\":\"normal\"},{\"_key\":\"20089a022d02\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb911109cc08\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Note: We expect both device-level support and carrier coverage to ramp up dramatically in 2025. In the coming years, we predict RCS will be as ubiquitous as SMS. Instead of waiting, consider implementing RCS sooner rather than later in order to stay ahead of the curve and stand out from your competition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c76e9f45903d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d981ce6fc580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Setting up the RCS channel\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d8d28318e7dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb93f43e3681\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS opens up major new possibilities for messaging, but that also means that setting up RCS as a channel can feel intimidating to many marketers. And while there are a couple new considerations compared to SMS, the good news is that once you get the channel set up, you can immediately start reaping the rewards of one of the channel’s main benefits—verified, branded messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5d83274337c\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a message from siege valley health\",\"asset\":{\"_ref\":\"image-003627415e404b8c6b06a5137569b2a1a6ecc75b-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"029e73f12902\",\"_type\":\"block\",\"children\":[{\"_key\":\"259eebb339a3\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"RCS verified sender: \"},{\"_key\":\"2e56dbd2513d\",\"_type\":\"span\",\"marks\":[],\"text\":\"As mentioned before, RCS is an IP-based protocol, meaning messages are sent over a data network instead of a cellular network. So instead of using a long code or short code like SMS, RCS uses a verified sender. 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Setting up your RCS verified sender is a similar process to \"},{\"_key\":\"e61c51437f8f\",\"_type\":\"span\",\"marks\":[\"523b3231a454\"],\"text\":\"short code registration\"},{\"_key\":\"64fd19029f48\",\"_type\":\"span\",\"marks\":[],\"text\":\" and typically takes 4-6 weeks. \"}],\"markDefs\":[{\"_key\":\"523b3231a454\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/videos/sms-short-codes-vs-long-codes\"}],\"style\":\"normal\"},{\"_key\":\"8d04c05f2420\",\"_type\":\"block\",\"children\":[{\"_key\":\"5673768408e2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SMS fallback:\"},{\"_key\":\"9ba436bc41bf\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" \"},{\"_key\":\"00eb0ae9e293\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a best practice to maximize deliverability, you’ll also want to have an SMS sending phone number for \"},{\"_key\":\"642ff2b79544\",\"_type\":\"span\",\"marks\":[\"d0b850b50ff5\"],\"text\":\"SMS fallback\"},{\"_key\":\"2f9e9ce28a62\",\"_type\":\"span\",\"marks\":[],\"text\":\". If you’re already sending SMS, you may be able to use your existing SMS phone number. Once you have your RCS verified sender and your SMS sending phone number for fallback, you’re almost ready to start sending messages. Choose a provider who can help walk you through the rest of the process, which includes adding your verified sender and phone number to \"},{\"_key\":\"cf368e734099\",\"_type\":\"span\",\"marks\":[\"75c5f2b84bdb\"],\"text\":\"subscription groups\"},{\"_key\":\"ab0cf920c713\",\"_type\":\"span\",\"marks\":[],\"text\":\". You’ll also want to pick a provider with \"},{\"_key\":\"aeedd7d2cf53\",\"_type\":\"span\",\"marks\":[\"e8edb9adaf1c\"],\"text\":\"built-in subscription management\"},{\"_key\":\"025a0d2b3214\",\"_type\":\"span\",\"marks\":[],\"text\":\" to automatically handle RCS opt-ins and opt-outs.\"}],\"markDefs\":[{\"_key\":\"d0b850b50ff5\",\"_type\":\"link\",\"href\":\"http://www.braze.com/product/rcs-for-business\"},{\"_key\":\"75c5f2b84bdb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/sms/sms_subscription_group\"},{\"_key\":\"e8edb9adaf1c\",\"_type\":\"link\",\"href\":\"http://www.braze.com/product/rcs-for-business\"}],\"style\":\"normal\"},{\"_key\":\"d529cf0cbcdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2ac72fc88dc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Getting RCS compliance right and building your list\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9a4777d48778\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cc5fa4daf3c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The final thing you’ll want to handle before you start sending RCS campaigns is compliance considerations. Because the channels are very similar, the same laws, regulations, and carrier policies that apply to SMS also apply to RCS, including TCPA rules for collecting opt-in and CTIA guidelines, including SHAFT. In terms of opt-ins, work with your legal team to determine how you should collect opt-ins, especially if you’re already sending SMS today. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1126841fd4e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2a54f534f76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"List growth strategies: \"},{\"_key\":\"5cdcca9cc0b6\",\"_type\":\"span\",\"marks\":[],\"text\":\"A key element to setting up and scaling your RCS program is growing your subscriber list to support your customer engagement goals. If you’re already running list building campaigns for SMS, you can simply update the language to be inclusive of SMS and RCS. For example: “Get 15% when you sign up for SMS/RCS today!” \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cfc924100029\",\"_type\":\"richImage\",\"alt\":\"a phone with a message that says let 's connect\",\"asset\":{\"_ref\":\"image-d9d8c522861d00190fd61999780be3c3a84b8c55-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"5bda11d52f70\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c1f5155223d\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you’re starting from scratch, there are several ways to build your list and collect opt-ins including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5c96ca315c70\",\"_type\":\"block\",\"children\":[{\"_key\":\"2484317023cd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"An in-app or in-browser pop-up after key moments. \"},{\"_key\":\"b709a7492100\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, after a customer makes a purchase, prompt them to subscribe so they can receive future order status updates via RCS. Check out our \"},{\"_key\":\"3b56614a1b03\",\"_type\":\"span\",\"marks\":[\"07e14418cfbb\"],\"text\":\"no-code SMS/RCS sign-up form \"},{\"_key\":\"76e41dc50a72\",\"_type\":\"span\",\"marks\":[],\"text\":\"which is already set up to automatically collect phone numbers and update the user’s subscription status.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"07e14418cfbb\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/in-app_messages/drag_and_drop/templates/phone_number_capture\"}],\"style\":\"normal\"},{\"_key\":\"7e9efc34a757\",\"_type\":\"block\",\"children\":[{\"_key\":\"41c3d3f1d62f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"On your mobile app or website. \"},{\"_key\":\"ad705a4ea9fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"You might already be collecting customer phone numbers during account registration or at checkout. This is a perfect place to ask customers to sign up to receive messaging over RCS.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83fb14a88f95\",\"_type\":\"block\",\"children\":[{\"_key\":\"42f3d753b02c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Landing page. \"},{\"_key\":\"4d4d82be2b95\",\"_type\":\"span\",\"marks\":[],\"text\":\"Drive users to a \"},{\"_key\":\"27fbcde58a2c\",\"_type\":\"span\",\"marks\":[\"3740191bb81d\"],\"text\":\"landing page\"},{\"_key\":\"aaee54e2ca0e\",\"_type\":\"span\",\"marks\":[],\"text\":\" from an email or any other digital marketing campaign. Convey the benefits of signing up for RCS on the landing page (for example, early access to sales or exclusive offers) and collect phone numbers directly on the page. \"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"3740191bb81d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/landing_pages/creating_pages\"}],\"style\":\"normal\"},{\"_key\":\"18f37fc413fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"0be105ccb642\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e40a46f7c8f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ffd7862b616\",\"_type\":\"span\",\"marks\":[],\"text\":\"RCS is a fascinating tool, in part because it’s both an emerging channel and the newest member of a long-running family of engagement channels, following SMS and MMS. Consumers are still discovering RCS, but as they learn what it makes possible and begin to get used to the rich, exceptional experiences it can power in their interactions with other brands, it’s going to quickly become more important to ensure you’re able to meet their growing expectations. By starting to think about RCS now, you can maximize the impact of your investment and save yourself a potential headache later.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29efca69cc8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"4adfbbba3c3e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to learn more about sending RCS with Braze? Learn more about the Braze platform’s \"},{\"_key\":\"70032e9becfd\",\"_type\":\"span\",\"marks\":[\"8afe60d0ff3a\"],\"text\":\"native support for the channel\"},{\"_key\":\"a1294e94add9\",\"_type\":\"span\",\"marks\":[],\"text\":\" and find inspirational use cases in our \"},{\"_key\":\"de3cde88ce80\",\"_type\":\"span\",\"marks\":[\"b1be9b99fc4b\"],\"text\":\"SMS \u0026 RCS Inspiration Guide\"},{\"_key\":\"7e9920aa252c\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"b1be9b99fc4b\",\"_type\":\"link\",\"blank\":false},{\"_key\":\"8afe60d0ff3a\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/articles/introducing-braze-native-RCS-support\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/0524a2ac9aa9cf6ef066aa1cb2225cd5789df0bf-3840x2160.png\",\"publishedDate\":\"2025-06-10T21:58:00.000Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1bbd04e0361374f2023cdfd6a58b92ecab16eaa3-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"It's time for marketing to start thinking about leveraging RCS as part of their customer messaging efforts. Read on to discover how to get started with this powerful new channel!\",\"pageTitle\":\"Getting started with RCS messaging\",\"slug\":{\"_type\":\"slug\",\"current\":\"rcs-getting-started\"}},\"title\":\"Getting started with RCS marketing \"},{\"_id\":\"0df39ccf-1e62-478a-b9f2-c27586347600\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"f91e858715e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f49ce3a5fc88\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consumers are inundated with marketing messages from every conceivable angle, and standing out has become both an art and a science for brands. Picture this: You’re scrolling through your social media feed, and an ad for the perfect pair of running shoes catches your eye. Moments later, your phone buzzes with a text message offering a limited-time discount, followed by an email reminding you of the special offer. This is the power of multichannel marketing—a strategy that not only captures attention but also drives engagement across various platforms.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3491e199a12\",\"_type\":\"block\",\"children\":[{\"_key\":\"968fc06cabd6\",\"_type\":\"span\",\"marks\":[],\"text\":\"But what exactly is multichannel marketing, and how does it differ from its omnichannel and cross-channel counterparts? In this article, we’ll dissect the nuances of multichannel marketing, unveil effective strategies, and explore how brands can transition to a more integrated cross-channel approach that resonates with today’s savvy consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1aa3df5cc58f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c20e67af31af\",\"_type\":\"span\",\"marks\":[],\"text\":\"In this article, we’ll discover:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb386d56567f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a08bb40b017d\",\"_type\":\"span\",\"marks\":[\"92657b9bb514\"],\"text\":\"What is multichannel marketing?\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92657b9bb514\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#what\"}],\"style\":\"normal\"},{\"_key\":\"1e6574d6ebc9\",\"_type\":\"block\",\"children\":[{\"_key\":\"7212d1e83373\",\"_type\":\"span\",\"marks\":[\"6a3067c76ee4\"],\"text\":\"The evolution of multichannel marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6a3067c76ee4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#evolution\"}],\"style\":\"normal\"},{\"_key\":\"ebc49dbb2d61\",\"_type\":\"block\",\"children\":[{\"_key\":\"5be165cc4db4\",\"_type\":\"span\",\"marks\":[\"8edee50308ac\"],\"text\":\"Modern strategies to manage channel silos\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8edee50308ac\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#silos\"}],\"style\":\"normal\"},{\"_key\":\"b6cb3a2bacd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"e22500e44af8\",\"_type\":\"span\",\"marks\":[\"74a80d51c811\"],\"text\":\"How to harmonize your multichannel campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"74a80d51c811\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#campaigns\"}],\"style\":\"normal\"},{\"_key\":\"dcecacf06f06\",\"_type\":\"block\",\"children\":[{\"_key\":\"12f9ca905d7a\",\"_type\":\"span\",\"marks\":[\"66bc59efa3e0\"],\"text\":\"Adding heart to multichannel marketing\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"66bc59efa3e0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#emotion\"}],\"style\":\"normal\"},{\"_key\":\"a7e8d6a0645f\",\"_type\":\"block\",\"children\":[{\"_key\":\"302cb525d59c\",\"_type\":\"span\",\"marks\":[\"b1da484ea2e5\"],\"text\":\"The benefits of multichannel marketing automation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b1da484ea2e5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#benefits\"}],\"style\":\"normal\"},{\"_key\":\"911fe2039e81\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ea44d03e914\",\"_type\":\"span\",\"marks\":[\"aac5155a7de5\"],\"text\":\"Real-world wins\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"aac5155a7de5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#examples\"}],\"style\":\"normal\"},{\"_key\":\"1a065311d253\",\"_type\":\"block\",\"children\":[{\"_key\":\"e428694c56c2\",\"_type\":\"span\",\"marks\":[\"0c7445e93980\"],\"text\":\"From multichannel to cross-channel: Your roadmap for success\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"0c7445e93980\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#roadmap\"}],\"style\":\"normal\"},{\"_key\":\"40b652e732cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dcdf62a723c\",\"_type\":\"span\",\"marks\":[\"6f126effebaf\"],\"text\":\"Key metrics for multichannel marketing mastery\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"6f126effebaf\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#metrics\"}],\"style\":\"normal\"},{\"_key\":\"1f1c5f54f310\",\"_type\":\"block\",\"children\":[{\"_key\":\"c97b4e2586b8\",\"_type\":\"span\",\"marks\":[\"30ccb7e350b0\"],\"text\":\"Conclusion\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"30ccb7e350b0\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#conclusion\"}],\"style\":\"normal\"},{\"_key\":\"0f92cb3829bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"af57d2c80784\",\"_type\":\"span\",\"marks\":[\"215571eac4d8\"],\"text\":\"Multichannel marketing FAQs\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"215571eac4d8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/multichannel-marketing#faqs\"}],\"style\":\"normal\"},{\"_key\":\"08520dd04c9b\",\"_type\":\"anchor\",\"anchorId\":\"what\"},{\"_key\":\"2b85448352b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e82ee1f7341e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is multichannel marketing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"35aaeb010467\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa2c1c0db232\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multichannel marketing refers to the practice of using multiple independent channels to reach and engage customers. These channels can include email, SMS, social media, web, mobile \"},{\"_key\":\"2124daeb4fb1\",\"_type\":\"span\",\"marks\":[\"2d1a9ab415a7\"],\"text\":\"push notifications\"},{\"_key\":\"fb029b8ea9bb\",\"_type\":\"span\",\"marks\":[],\"text\":\", and more. The goal is to create a cohesive experience for customers, allowing them to interact with a brand through their preferred channels.\"}],\"markDefs\":[{\"_key\":\"2d1a9ab415a7\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/push-notifications-best-practices\"}],\"style\":\"normal\"},{\"_key\":\"7908fc5ffafc\",\"_type\":\"block\",\"children\":[{\"_key\":\"94a3d3bcc763\",\"_type\":\"span\",\"marks\":[],\"text\":\"Imagine you’re a customer looking to buy a new laptop. You might see an enticing ad on Instagram, receive an email with a special promotion, and then get a text message reminding you of the limited-time offer. Each of these touchpoints is a separate channel, but they all work together to guide you toward the best laptop for your needs and, ultimately, your making a purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"708d61275cc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dfdd9bef996\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The great debate: Multichannel vs. omnichannel vs. cross-channel\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"08f5ee08db38\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f51af24d5b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To truly grasp the value of multichannel marketing, it’s essential to understand how it fits into the broader landscape of marketing strategies. Here’s a quick breakdown of how multichannel, omnichannel, and \"},{\"_key\":\"a9d79aa1af5b\",\"_type\":\"span\",\"marks\":[\"6afdbc712f68\"],\"text\":\"cross-channel marketing\"},{\"_key\":\"0c190fe882e8\",\"_type\":\"span\",\"marks\":[],\"text\":\" differ:\"}],\"markDefs\":[{\"_key\":\"6afdbc712f68\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/cross-channel-marketing-in-a-mobile-first-world\"}],\"style\":\"normal\"},{\"_key\":\"ae758ed182cf\",\"_type\":\"richImage\",\"alt\":\"a diagram showing the differences between multichannel omnichannel and cross-channel\",\"asset\":{\"_ref\":\"image-30e2086ab6d9e110101dcad26d4faa51edf5c631-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f5e7bfd035d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f28f9bc7266\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding these distinctions is crucial for marketers looking to optimize their strategies and enhance customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f254c6250298\",\"_type\":\"block\",\"children\":[{\"_key\":\"65a3befc0c00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Why adopt multichannel? The benefits that make brands shine\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fd32c8d1fffa\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c4786ec1b55\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now that we’ve established what multichannel marketing is and how it differs from other strategies, let’s delve into the benefits it offers. Why should brands invest time and resources into a multichannel approach? Here are some compelling reasons:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"138f2570b3f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"53d4ef311f9b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Increased reach\"},{\"_key\":\"c5238b47d85a\",\"_type\":\"span\",\"marks\":[],\"text\":\": By leveraging multiple channels, brands can reach a broader audience. Different customers prefer different channels, and multichannel marketing ensures that you’re meeting them where they are.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a23c96c3f74\",\"_type\":\"block\",\"children\":[{\"_key\":\"99fdc28b23c4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhanced customer engagement\"},{\"_key\":\"811c58a99642\",\"_type\":\"span\",\"marks\":[],\"text\":\": Engaging customers through various touchpoints increases the likelihood of interaction. A well-timed email followed by a relevant SMS can keep your brand top-of-mind.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f827710354b\",\"_type\":\"block\",\"children\":[{\"_key\":\"71a03d6d4f65\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data collection\"},{\"_key\":\"fbbe71f303f8\",\"_type\":\"span\",\"marks\":[],\"text\":\": Multichannel marketing allows brands to gather data from various sources, providing insights into customer behavior and preferences. This data can inform future marketing strategies.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e8c52c2351b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1a3286e61c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved customer experience\"},{\"_key\":\"5d7277ff6b95\",\"_type\":\"span\",\"marks\":[],\"text\":\": When customers can choose how they want to engage with a brand, it enhances their overall experience. A seamless transition between channels can lead to higher satisfaction and loyalty.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0350de9f9e1\",\"_type\":\"anchor\",\"anchorId\":\"evolution\"},{\"_key\":\"c012de08d21f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1f982e26e7fb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A journey through time: The evolution of multichannel marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9c211ef4dbad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c529cc2fe861\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we explore the benefits of multichannel marketing, it’s important to understand its evolution. How did we arrive at this point, and what historical context shapes our current strategies?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"969a89a7dc4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"efcfe91dca3a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Digital revolution: How channels became our new best friends\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"61860f639ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7f76ad31d12\",\"_type\":\"span\",\"marks\":[],\"text\":\"The marketing landscape has undergone a seismic shift over the past few decades. In the early days, brands primarily relied on traditional channels like print and television. However, the advent of the internet and mobile technology revolutionized marketing. Brands began to recognize the importance of engaging customers through digital channels. Email marketing became a staple, followed by the rise of social media platforms, SMS marketing, and mobile apps.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2817b9000fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecfae8f0282d\",\"_type\":\"span\",\"marks\":[],\"text\":\"This \"},{\"_key\":\"6ef311f2b3ed\",\"_type\":\"span\",\"marks\":[\"62f81feffda5\"],\"text\":\"digital transformation\"},{\"_key\":\"c0badec13833\",\"_type\":\"span\",\"marks\":[],\"text\":\" opened up new avenues for brands to connect with consumers, but it also introduced challenges—most notably, the risk of creating channel silos.\"}],\"markDefs\":[{\"_key\":\"62f81feffda5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/personalization-the-key-to-your-digital-transformation\"}],\"style\":\"normal\"},{\"_key\":\"f004d9037387\",\"_type\":\"block\",\"children\":[{\"_key\":\"22ad2adbaecb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Breaking down barriers: The challenge of channel silos\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"77505161d3bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f5082e174e6\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands adopted multiple channels, they often fell into the trap of creating channel silos. Each channel operated independently, leading to fragmented customer experiences. Customers might receive different messages depending on the channel they engaged with, resulting in confusion and disengagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81a12c20c01c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f6ea5f8afa6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Understanding this challenge is crucial for marketers seeking to implement effective multichannel strategies. The key lies in breaking down these silos and fostering integration across channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4e332d09f3d\",\"_type\":\"anchor\",\"anchorId\":\"silos\"},{\"_key\":\"98fc8b7f6ca4\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd9c85a59df1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tactics for triumph: Modern strategies to manage channel silos\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"fe10245e5ca4\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbe6a6677ca2\",\"_type\":\"span\",\"marks\":[],\"text\":\"So, how can brands overcome the challenges of channel silos and create a cohesive multichannel experience? Here are some modern tactics that promote integration and collaboration across channels:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f026e7c4cc11\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8cac705be5d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"User profile unification\"},{\"_key\":\"e1cad31491cd\",\"_type\":\"span\",\"marks\":[],\"text\":\": Centralizing \"},{\"_key\":\"e1ea5e3874ba\",\"_type\":\"span\",\"marks\":[\"d28c4c116a8c\"],\"text\":\"customer data\"},{\"_key\":\"5716e677f3e8\",\"_type\":\"span\",\"marks\":[],\"text\":\" is crucial for understanding individual preferences and behaviors. By unifying user profiles, brands can create personalized experiences that resonate with customers.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"d28c4c116a8c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/first-party-data\"}],\"style\":\"normal\"},{\"_key\":\"147257fe9d0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"54756d60658b\",\"_type\":\"span\",\"marks\":[\"9e05c10db350\",\"strong\"],\"text\":\"AI-enhanced\"},{\"_key\":\"729d8d8ac468\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" targeting\"},{\"_key\":\"0ec5f6a9dd07\",\"_type\":\"span\",\"marks\":[],\"text\":\": Leveraging artificial intelligence can help brands analyze customer data and identify patterns. AI can enhance targeting by delivering personalized content to the right audience at the right time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"9e05c10db350\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"250e620cf968\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f3df9d7e064\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Coordinated orchestration through journey orchestration\"},{\"_key\":\"98c3584e1b18\",\"_type\":\"span\",\"marks\":[],\"text\":\": Tools like \"},{\"_key\":\"75262e806ee0\",\"_type\":\"span\",\"marks\":[\"88aae086a037\"],\"text\":\"Braze Canvas\"},{\"_key\":\"a3dc5d4bb9f9\",\"_type\":\"span\",\"marks\":[],\"text\":\" allows brands to design and execute cross-channel campaigns seamlessly. With this tool, marketers can create workflows that guide customers through their journey, ensuring consistent messaging across channels.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[{\"_key\":\"88aae086a037\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"ac24e32a621c\",\"_type\":\"richImage\",\"alt\":\"a purple background with a bunch of icons on it\",\"asset\":{\"_ref\":\"image-8cf2cd75d7faa9e6f931cbcac8edf69179d4873f-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"bac051f4fbc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"810178ffd26a\",\"_type\":\"span\",\"marks\":[],\"text\":\"These tactics not only enhance customer engagement but also streamline marketing efforts, making it easier for brands to deliver a unified experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"279fd65cf64e\",\"_type\":\"anchor\",\"anchorId\":\"campaigns\"},{\"_key\":\"00d7f0ccfb1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1a10a04f324\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Seamless integration: How to harmonize your multichannel marketing campaigns\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e2cb4a027aee\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbbbe8be0ffa\",\"_type\":\"span\",\"marks\":[],\"text\":\"Integrating multichannel campaigns requires a strategic approach. Here are some steps to help you integrate your efforts effectively:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27ace50c5e1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"12e44005ec79\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Define your goals\"},{\"_key\":\"d9db0bb514d3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Clearly outline your campaign objectives. What do you want to achieve through your multichannel efforts? Setting specific goals will guide your strategy.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94af518226c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"700a07342d2d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a content calendar\"},{\"_key\":\"89e78adc50e6\",\"_type\":\"span\",\"marks\":[],\"text\":\": Develop a content calendar that outlines when and where you will publish content across channels. This ensures consistency and helps you stay organized.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be7631d29211\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6cb5c6c96d4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Coordinate messaging\"},{\"_key\":\"3c703fe4ebab\",\"_type\":\"span\",\"marks\":[],\"text\":\": Ensure that your messaging aligns across channels. While the content may vary based on the platform, the core message should remain consistent.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5386c21af1b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"cef6cdc864fd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use analytics to inform decisions\"},{\"_key\":\"23e6d1479cee\",\"_type\":\"span\",\"marks\":[],\"text\":\": Monitor the performance of your campaigns across channels. Use analytics to identify what’s working and what needs adjustment.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4736525d9aff\",\"_type\":\"block\",\"children\":[{\"_key\":\"0046b71af465\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following these steps, brands can create a cohesive multichannel experience that resonates with customers and drives engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4900b517094a\",\"_type\":\"anchor\",\"anchorId\":\"emotion\"},{\"_key\":\"1fc32578009b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f70eadc6fde4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The human element: Adding heart to multichannel marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ccec526015d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc57cdd6519d\",\"_type\":\"span\",\"marks\":[],\"text\":\"While technology plays a significant role in multichannel marketing, the human element is equally important. \"},{\"_key\":\"1f90f5a9f51c\",\"_type\":\"span\",\"marks\":[\"14ad714d87fa\"],\"text\":\"Personalization\"},{\"_key\":\"888ee67e0102\",\"_type\":\"span\",\"marks\":[],\"text\":\" is key to creating meaningful connections with customers. Here’s how to inject a human touch into your multichannel efforts:\"}],\"markDefs\":[{\"_key\":\"14ad714d87fa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/understanding-name-based-personalization\"}],\"style\":\"normal\"},{\"_key\":\"2a695741c705\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4d1b9cd5d69\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Tell stories\"},{\"_key\":\"dca4ddd178ee\",\"_type\":\"span\",\"marks\":[],\"text\":\": People connect with stories. Share customer success stories or anecdotes that highlight how your product or service has made a difference in someone’s life. For example, a fitness brand could share a story about a customer who achieved their health goals using their products, emphasizing the emotional connection to the journey.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3a31e0efd587\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e3ee50867d6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Use conversational language\"},{\"_key\":\"2710556ce960\",\"_type\":\"span\",\"marks\":[],\"text\":\": Avoid jargon and overly formal language. Speak to your audience as if you’re having a conversation with a friend. This makes your brand more relatable and approachable.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85aa64419f89\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a04bd7c3851\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Encourage feedback\"},{\"_key\":\"e657e9961dab\",\"_type\":\"span\",\"marks\":[],\"text\":\": Create opportunities for customers to share their thoughts and experiences. Use surveys, social media polls, or direct messages to gather feedback. This not only shows that you value their opinions but also helps you improve your offerings.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6200f933aba\",\"_type\":\"block\",\"children\":[{\"_key\":\"167ebcf227a6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Celebrate milestones\"},{\"_key\":\"bc4c74b3afa3\",\"_type\":\"span\",\"marks\":[],\"text\":\": Acknowledge important moments in your customers’ lives, such as birthdays or anniversaries. Sending a personalized message or offer can make them feel special and appreciated.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"edc9976a7d34\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f1b4bdf1cef\",\"_type\":\"span\",\"marks\":[],\"text\":\"By incorporating these human elements into your multichannel marketing efforts, you can foster deeper connections with your audience and enhance their overall experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb5282810953\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7e35927cd52f\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"ee9f83046949\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c76b652c536\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Inspiration Guide is here to help. This collection of 50 inspirational use cases can be easily customized to address your unique challenges.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Need to find innovative ways to meet your business goals?\"},{\"_key\":\"f1f1fdfcd571\",\"_type\":\"anchor\",\"anchorId\":\"benefits\"},{\"_key\":\"4d860ca90468\",\"_type\":\"block\",\"children\":[{\"_key\":\"92f6279ab4e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The benefits of multichannel marketing automation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"944f336ca8da\",\"_type\":\"block\",\"children\":[{\"_key\":\"92e550dfb2d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Multichannel marketing automation is a strategic approach that allows brands to automate campaigns to engage customers across various channels. With the right automation tools, brands can streamline their marketing efforts so that each channel works to deliver a unified experience as customers move through the lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f7d53abc850c\",\"_type\":\"block\",\"children\":[{\"_key\":\"abf47e20dcab\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging the right tools to automate multichannel campaigns, brands can deliver personalized content at scale, tailoring messages to resonate with individual customers based on their behaviors and preferences, even as they change. Additionally, automation facilitates timely and relevant communication, allowing brands to send targeted messages triggered by specific actions, such as cart abandonment. Lastly, by automating repetitive tasks, marketing teams can optimize their resources, focusing on strategic initiatives that drive engagement and build lasting customer relationships.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"26d9c5d5a152\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"2df3b9413e37\",\"_type\":\"block\",\"children\":[{\"_key\":\"5097cedd4253\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-world wins: Case studies of brands making the leap to cross-channel marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a0681aa925c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"409f4d720ee2\",\"_type\":\"span\",\"marks\":[],\"text\":\"To illustrate the power of transitioning from multichannel to cross-channel marketing, let’s take a look at some brands that have successfully made this leap. Their stories provide valuable insights into the strategies and tactics that can lead to success.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbd60178314e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fa75bebda39\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"GoGoX: Logistics that click—Streamlining engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"57e9d66b1919\",\"_type\":\"block\",\"children\":[{\"_key\":\"303233d371ac\",\"_type\":\"span\",\"marks\":[\"d829427465d1\"],\"text\":\"GoGoX\"},{\"_key\":\"751be16b33d4\",\"_type\":\"span\",\"marks\":[],\"text\":\", a logistics platform, faced challenges in managing customer engagement across multiple channels. By implementing Braze, they unified user profiles and created targeted campaigns that reached customers through their preferred channels. The result? A significant increase in customer retention and engagement.\"}],\"markDefs\":[{\"_key\":\"d829427465d1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/gogox-case-study\"}],\"style\":\"normal\"},{\"_key\":\"fb333025298a\",\"_type\":\"richImage\",\"alt\":\"a phone screen shows a promotion for gogox\",\"asset\":{\"_ref\":\"image-cbd7e6258c0b30bbbf308eee132267a015609ed0-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"091e6e198869\",\"_type\":\"block\",\"children\":[{\"_key\":\"9659f9f6054b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Floward: Blooming success with personalized messaging\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ee0a6785d150\",\"_type\":\"block\",\"children\":[{\"_key\":\"fdd0a5527bb3\",\"_type\":\"span\",\"marks\":[\"f2de90170c39\"],\"text\":\"Floward\"},{\"_key\":\"7c54e0a16874\",\"_type\":\"span\",\"marks\":[],\"text\":\", a flower delivery service, recognized the need for a more integrated approach to customer engagement. By utilizing the Braze platform’s cross-channel capabilities, they crafted personalized messaging that resonated with their audience. This led to improved conversion rates and customer satisfaction.\"}],\"markDefs\":[{\"_key\":\"f2de90170c39\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/floward-case-study\"}],\"style\":\"normal\"},{\"_key\":\"9d18d8abf22f\",\"_type\":\"richImage\",\"alt\":\"a couple of valentine 's day advertisements on a phone screen\",\"asset\":{\"_ref\":\"image-dbbfb43aceff94b18347b177de683a40f4c4fad6-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"66b41c22b609\",\"_type\":\"block\",\"children\":[{\"_key\":\"67134da100e9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Peacock: Streaming ahead with coordinated campaigns\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"dcaa8cc33fbb\",\"_type\":\"block\",\"children\":[{\"_key\":\"06cd105701fd\",\"_type\":\"span\",\"marks\":[\"e693f2cb7f6a\"],\"text\":\"Peacock\"},{\"_key\":\"5d6c8c914f6e\",\"_type\":\"span\",\"marks\":[],\"text\":\", a streaming service, leveraged Braze to orchestrate campaigns across email, push notifications, and in-app messaging. By delivering consistent messaging and personalized content, they successfully increased subscriptions and user engagement.\"}],\"markDefs\":[{\"_key\":\"e693f2cb7f6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/peacock-case-study\"}],\"style\":\"normal\"},{\"_key\":\"dc14c43dfe7f\",\"_type\":\"richImage\",\"alt\":\"a phone screen that says 2022 your year in streams\",\"asset\":{\"_ref\":\"image-eaa89afe7353a2c850d5bc056b55bc64757ef3a1-2400x1200-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"ddc9c109de19\",\"_type\":\"block\",\"children\":[{\"_key\":\"9522ad82087b\",\"_type\":\"span\",\"marks\":[],\"text\":\"These case studies highlight the tangible benefits of adopting a cross-channel approach, demonstrating how brands can enhance customer engagement and drive growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3c22b1f30ea\",\"_type\":\"anchor\",\"anchorId\":\"metrics\"},{\"_key\":\"48b29878f0dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"46c75001da51\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Measuring success: Key metrics for multichannel marketing mastery\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"985358be9a21\",\"_type\":\"block\",\"children\":[{\"_key\":\"00e2b405f92e\",\"_type\":\"span\",\"marks\":[],\"text\":\"To gauge the effectiveness of your multichannel marketing efforts, it’s essential to track key performance indicators (KPIs). Here are some important metrics to consider:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"045ccb4f8e95\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fefdaed9d50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer engagement rates\"},{\"_key\":\"dd939780a4ae\",\"_type\":\"span\",\"marks\":[],\"text\":\": Measure how often customers interact with your content across channels. This includes open rates for emails, click-through rates for ads, and engagement on social media.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20fe9c522749\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf36d62d755c\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conversion rates\"},{\"_key\":\"a06bf68b9933\",\"_type\":\"span\",\"marks\":[],\"text\":\": Track the percentage of customers who take a desired action, such as making a purchase or signing up for a newsletter.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0bd6ebbffe2\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc6ea816c349\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer retention rates\"},{\"_key\":\"3dbc056f5dd4\",\"_type\":\"span\",\"marks\":[],\"text\":\": Monitor how many customers return to engage with your brand after their initial interaction. High retention rates indicate successful multichannel strategies.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4a7d365f0b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"267af2d3489d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Return on investment (ROI)\"},{\"_key\":\"4cef5432f127\",\"_type\":\"span\",\"marks\":[],\"text\":\": Calculate the ROI for your multichannel campaigns to determine their overall effectiveness and profitability.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"795d00f9f06a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccd10255c2df\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer lifetime value (CLV)\"},{\"_key\":\"9e6b3b368dd1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Understanding the total revenue a customer generates over their lifetime can help you assess the long-term impact of your multichannel marketing efforts.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca085fdf9037\",\"_type\":\"block\",\"children\":[{\"_key\":\"d36d0fe805f7\",\"_type\":\"span\",\"marks\":[],\"text\":\"By measuring these metrics, brands can gain valuable insights into their multichannel marketing performance and make data-driven decisions for future campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82eacd0aa46c\",\"_type\":\"anchor\",\"anchorId\":\"roadmap\"},{\"_key\":\"ef8ae7f13fe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b3aa20214a4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From multichannel to cross-channel: Your roadmap for success\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dd7f37fbed7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"aaf7074fecb9\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands recognize the limitations of multichannel marketing, many are making the shift to cross-channel strategies. But what does this transition entail, and how can brands effectively navigate it?\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34f638f4fa24\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cca73872896\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Steps to success: Transitioning to a \"},{\"_key\":\"f8d7e9007d16\",\"_type\":\"span\",\"marks\":[\"fc60e7741a52\",\"strong\"],\"text\":\"cross-channel strategy\"}],\"markDefs\":[{\"_key\":\"fc60e7741a52\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/cross-channel-engagement-matters\"}],\"style\":\"h3\"},{\"_key\":\"818cc9b12065\",\"_type\":\"block\",\"children\":[{\"_key\":\"b73b3fe49dc9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Assess your current strategy\"},{\"_key\":\"693264658904\",\"_type\":\"span\",\"marks\":[],\"text\":\": Take stock of your existing multichannel efforts. Identify which channels are performing well and which need improvement. Understanding your current landscape will help you make informed decisions moving forward.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57f40becc82c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1791065439c5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make sure you have the right tools\"},{\"_key\":\"d95c52b42760\",\"_type\":\"span\",\"marks\":[],\"text\":\": To manage cross-channel marketing effectively, invest in tools that facilitate integration and data sharing. Braze offers solutions that support user profile unification, AI targeting, and campaign orchestration.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4a319f46232\",\"_type\":\"block\",\"children\":[{\"_key\":\"15e4bf1bd553\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create a cohesive strategy\"},{\"_key\":\"77184d9c4f85\",\"_type\":\"span\",\"marks\":[],\"text\":\": Develop a comprehensive marketing strategy that outlines how you will engage customers across channels. Ensure that your messaging aligns with your brand voice and resonates with your target audience.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"79d8110f9a45\",\"_type\":\"block\",\"children\":[{\"_key\":\"5dec3e8c12e4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Monitor and optimize\"},{\"_key\":\"f9d4c50cf070\",\"_type\":\"span\",\"marks\":[],\"text\":\": Continuously monitor the performance of your cross-channel campaigns. Use analytics to identify areas for improvement and optimize your strategies accordingly.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"414a38b66f7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cdaa1cc32a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"By following these steps, brands can successfully transition from a multichannel approach to a more integrated cross-channel strategy that enhances customer engagement and drives results.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e33b6fae7278\",\"_type\":\"anchor\",\"anchorId\":\"conclusion\"},{\"_key\":\"2e6872e74800\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d07288b5066\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conclusion: The future of marketing is multichannel—Are you ready?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"29ede3aa6a61\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9fef76fa594\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we navigate the complexities of modern marketing, one thing is clear: multichannel marketing is not just a trend; it’s a necessity. Brands that embrace this approach can create richer, more engaging experiences for their customers, ultimately driving loyalty and growth. The shift toward cross-channel strategies is not merely about keeping up with the competition; it’s about setting the pace in an ever-evolving landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bd0890809c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"d68728753313\",\"_type\":\"span\",\"marks\":[],\"text\":\"As you embark on your multichannel journey, remember that the heart of marketing lies in building relationships. Embrace creativity, tell compelling stories, and prioritize the human touch in your campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b545e801f096\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"7513e1d30c06\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Download now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/reports-and-guides/braze-inspiration-guide\"}}],\"body\":[{\"_key\":\"72c1e5eaa212\",\"_type\":\"block\",\"children\":[{\"_key\":\"137b6ff614d4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Discover how to make the transition from multichannel to cross-channel marketing by exploring \"},{\"_key\":\"d354e8e0afbe\",\"_type\":\"span\",\"marks\":[\"21bdb7908d68\"],\"text\":\"The Cross-Channel Marketing Difference Report\"},{\"_key\":\"41ef1812fdd5\",\"_type\":\"span\",\"marks\":[],\"text\":\". \"}],\"markDefs\":[{\"_key\":\"21bdb7908d68\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/the-cross-channel-marketing-difference-report\"}],\"style\":\"normal\"}],\"heading\":\"Are you ready to elevate your marketing strategy? \"},{\"_key\":\"88cb95e558c1\",\"_type\":\"anchor\",\"anchorId\":\"faqs\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/999f6da622244ca18def1eea8435dbf6c9bedb0c-1920x1080.png\",\"publishedDate\":\"2025-06-03T13:28:49.568Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-080f77ae210dc0e67c685429bb6f1e8421ee1a40-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Strategies and examples to help you understand what is multichannel marketing and how you can leverage it.\",\"pageTitle\":\"What is multichannel marketing?\",\"slug\":{\"_type\":\"slug\",\"current\":\"multichannel-marketing\"}},\"title\":\"What is multichannel marketing? Strategies, examples, and the move toward cross-channel\"},{\"_id\":\"1b3eb5a3-fe6b-450d-bc9a-f7857b5eed4b\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"77c15fcee1c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"728246c41b480\",\"_type\":\"span\",\"marks\":[],\"text\":\"With advancements in artificial intelligence (AI) and the emergence of composable tech stacks, marketers now have more power to create unique, data-driven experiences for every single customer. This evolution can help fuel deeper personalization, allowing brands to use the full potential of data to connect meaningfully with their users. It also can help free up time and resources for overworked marketers, allowing them to easily automate and optimize 1:1 customer journeys at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00f92eb67efd\",\"_type\":\"block\",\"children\":[{\"_key\":\"aebb0b0569860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite the promise of these innovations, many marketers have yet to fully embrace the potential of a best-of-breed tech stack. By investing in a flexible, modular system composed of specialized tools, retailers can enhance customer engagement and streamline operations. This approach not only allows brands to meet the unique needs of their customers but also positions them to thrive in a dynamic, highly competitive market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81b5d512b3d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f63111bad2040\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to embracing a composable tech stack, marketers can’t afford to wait. After all, the majority of teams in the ANZ region (99%) are struggling with achieving more creative and strategic customer engagement, according to \"},{\"_key\":\"f63111bad2041\",\"_type\":\"span\",\"marks\":[\"0beae02361e3\"],\"text\":\"The State of Customer Engagement in Australia and New Zealand\"},{\"_key\":\"f63111bad2042\",\"_type\":\"span\",\"marks\":[],\"text\":\", a data report based on insights from over 200 VP+ marketing executives in the Australian and New Zealand markets.\"}],\"markDefs\":[{\"_key\":\"0beae02361e3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-customer-engagement-in-anz\"}],\"style\":\"normal\"},{\"_key\":\"157ebc5c32b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a939c7bfed10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improve the shopper experience with a composable tech stack\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"1d1138446633\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbf0cabba4390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across channels, consumers are constantly receiving marketing messages, whether it’s from their favorite brand or an online store they ordered from once five years ago. There are \"},{\"_key\":\"bbf0cabba4391\",\"_type\":\"span\",\"marks\":[\"166b0957947a\"],\"text\":\"8.1 billion emails sent per day\"},{\"_key\":\"bbf0cabba4392\",\"_type\":\"span\",\"marks\":[],\"text\":\" in Australia alone. It’s clear that sending outreach to customers is effective—for example, email subscribers have \"},{\"_key\":\"bbf0cabba4393\",\"_type\":\"span\",\"marks\":[\"a752e9f36b0d\"],\"text\":\"9.6X longer user lifetimes\"},{\"_key\":\"bbf0cabba4394\",\"_type\":\"span\",\"marks\":[],\"text\":\" compared to customers who receive no outreach at all—but not all outreach is equal.\"}],\"markDefs\":[{\"_key\":\"166b0957947a\",\"_type\":\"link\",\"href\":\"https://www.smh.com.au/business/workplace/you-are-sending-too-many-emails-and-most-of-them-are-a-waste-of-time-20241017-p5kj18.html\"},{\"_key\":\"a752e9f36b0d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/why-email-marketing-is-important-for-your-cross-channel-strategy\"}],\"style\":\"normal\"},{\"_key\":\"5d7d5078a8d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e8d44c932f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers are looking for personalized experiences that add real value to their lives, whether it’s a message that makes them laugh or one that solves a persistent pain point. And brands that figure out how to do that successfully have a lot to gain. According to \"},{\"_key\":\"9e8d44c932f81\",\"_type\":\"span\",\"marks\":[\"7e751e1e5a7c\"],\"text\":\"Deloitte Digital\"},{\"_key\":\"9e8d44c932f82\",\"_type\":\"span\",\"marks\":[],\"text\":\", nearly 3 in 4 consumers are more likely to purchase from brands that deliver personalized experiences. They also spend 37% more with those brands.\"}],\"markDefs\":[{\"_key\":\"7e751e1e5a7c\",\"_type\":\"link\",\"href\":\"https://www.deloittedigital.com/content/dam/digital/us/documents/insights/insights-20240610-personalization-report.pdf\"}],\"style\":\"normal\"},{\"_key\":\"01fee569f180\",\"_type\":\"block\",\"children\":[{\"_key\":\"2afdd993726c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Furthermore, \"},{\"_key\":\"2afdd993726c1\",\"_type\":\"span\",\"marks\":[\"026a53ce5bd8\"],\"text\":\"Deloitte Digital\"},{\"_key\":\"2afdd993726c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" explains that “Personalization isn’t about understanding your average customer. It’s about knowing the customers who hold significance for your brand, deciphering what matters to them and delivering the right depth of personalization based on their unique preferences and behaviors.” And in order to do that, you need the right tech stack that will allow you to quickly understand and act on your data sources.\"}],\"markDefs\":[{\"_key\":\"026a53ce5bd8\",\"_type\":\"link\",\"href\":\"https://www.deloittedigital.com/content/dam/digital/us/documents/insights/insights-20240610-personalization-report.pdf\"}],\"style\":\"normal\"},{\"_key\":\"5e242b86e7d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"789372d5ccad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While \"},{\"_key\":\"789372d5ccad1\",\"_type\":\"span\",\"marks\":[\"a57d733d3397\"],\"text\":\"many brands are still struggling\"},{\"_key\":\"789372d5ccad2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to get a clear view of their customers and achieve the data agility needed to make that happen, there’s good news to keep in mind. Composable tech stacks can empower retailers to scale and adapt to the evolving wants and needs of their customers. This flexibility not only helps reduce marketing costs but also enables teams to work smarter and ignite their creativity.\"}],\"markDefs\":[{\"_key\":\"a57d733d3397\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/2024-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"5bd97ec47f14\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad8b6d1c66ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to Deloitte Digital, the shift toward composable architectures has been further driven by the evolution of traditional ecosystem vendors, which have become increasingly complex due to a mix of many technologies and acquisitions gained over time. The once-powerful network effect is now being challenged by the cost and capability advantages of modular, best-of-breed systems that give greater flexibility and agility.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c2bdef21846\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4ffddad530f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deloitte Digital and Braze are working with retailers to align their customer engagement goals with the right enabling technology. Leading Australian retailer, David Jones, has embraced composability in connection with their marketing stack and they are realizing multiple benefits like:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7d841d2b075\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c4aa27e023e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Removing complexity with traditional ecosystem models that have multi-platform product sets, significantly reducing implementation effort.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83be4d52e8d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f3395f2c59e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dramatically accelerating speed-to-value with numerous examples of rapid integration of major multi-brand organizations.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65d2e7e2b494\",\"_type\":\"block\",\"children\":[{\"_key\":\"cabefb89c7070\",\"_type\":\"span\",\"marks\":[],\"text\":\"Removing vendor lock-in and reducing total cost of ownership.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a6294b371cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c988d190cef20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improving usability for marketers, with the ability to create segments in real time, build rich customer journeys, and deliver multivariate testing, removing the requirements for SQL specialists, development resources, and other specialists that historically caused delays and increased cost.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2985afa7454\",\"_type\":\"block\",\"children\":[{\"_key\":\"442489535aa00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Owning a single, centralized persistent source of data on cloud-native extensible platform.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ccce2d56f6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dccbf6c3e0f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to Ellie Ward, Head of Loyalty at David Jones, \\\"Braze has allowed us to optimize our ecosystem with best-of-breed solutions, ensuring that we leverage the most advanced and effective technologies available. This has driven innovation and efficiency, enabling seamless access and insights for all teams. The platform has allowed us to launch campaigns faster than ever before while significantly reducing development efforts.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2aecdeb9e10c\",\"_type\":\"block\",\"children\":[{\"_key\":\"76c07dbf15a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using AI to personalize the retail customer journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a3c8515debcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"075654c124eb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Composable tech stacks empower retailers to enhance their customer engagement strategies by providing the flexibility, agility, and scalability needed to collect, analyze, and act on data effectively. Once brands unlock the power of a composable tech stack, they can start taking advantage of more advanced capabilities—like AI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a17534f7f0a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2452f15f2ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"By leveraging \"},{\"_key\":\"a2452f15f2ec1\",\"_type\":\"span\",\"marks\":[\"adafc0752a13\"],\"text\":\"advanced AI capabilities\"},{\"_key\":\"a2452f15f2ec2\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can create personalized experiences that resonate with individual customers, ultimately driving loyalty and increasing sales. Here are some of the key benefits of taking this approach:\"}],\"markDefs\":[{\"_key\":\"adafc0752a13\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/brazeai\"}],\"style\":\"normal\"},{\"_key\":\"b5966abb8e42\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6fe16ebdf940\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Experiment and personalize with more creative campaigns—at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"bbc75225f2ea\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cbcabcff21a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We all know that one-size-fits-all campaigns are less effective than tailored outreach. Yet there’s a reason companies churn out generic messaging and creative assets—because 1:1 personalization has been hard to scale. That is why we are so excited about the prospect of \"},{\"_key\":\"8cbcabcff21a1\",\"_type\":\"span\",\"marks\":[\"54fb0b37c566\"],\"text\":\"Project Catalyst\"},{\"_key\":\"8cbcabcff21a2\",\"_type\":\"span\",\"marks\":[],\"text\":\", an initiative our teams are working on and plan to launch in H1 of next year.\"}],\"markDefs\":[{\"_key\":\"54fb0b37c566\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-ai-orchestration-announcements\"}],\"style\":\"normal\"},{\"_key\":\"704409ebdd2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1797cd90b030\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Project Catalyst, marketers set clear guidelines for journeys, content, items, and incentives while defining their target audience and goals. The AI agent then creates numerous variations for each aspect of the experience—such as subject lines, message tone, available offers, channel mix, and optimal timing. This approach helps ensure each consumer receives a personalized and unique experience tailored to their preferences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b7d5f63567c\",\"_type\":\"block\",\"children\":[{\"_key\":\"79463b9428470\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. Ensure smarter segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"5e1d10794418\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6d1fbb237fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With AI-powered solutions like \"},{\"_key\":\"e6d1fbb237fc1\",\"_type\":\"span\",\"marks\":[\"b6e2da9f295c\"],\"text\":\"Predictive Events\"},{\"_key\":\"e6d1fbb237fc2\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can now identify which of their customers are at risk of churn in the future or which customers are most likely to take a specific action. For instance, they could identify users who are most likely to purchase items from a new apparel line, create targeted segments based on these potential behaviors, and send more relevant campaigns designed to encourage these particular segments of users to take a specific action, whether that’s to complete a transaction for the first time or the first time in a long time, use a promo code, or add items to their cart.\"}],\"markDefs\":[{\"_key\":\"b6e2da9f295c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-braze-predictive-suite\"}],\"style\":\"normal\"},{\"_key\":\"9fcb5f962a66\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bd0a1837e630\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. Generate product recommendations that are tailored to the individual\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3d52537eaa00\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e9a51baa37a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thanks to advanced deep learning technologies that keep track of what items customers have expressed interest in previously, it’s possible to predict the products that customers are most likely to be interested in in the future. With AI recommendation capabilities, savvy marketers are deploying dynamic, tailored suggestions that adapt in response to individual user behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab58d06c92c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"514d13c4c5420\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, \"},{\"_key\":\"514d13c4c5421\",\"_type\":\"span\",\"marks\":[\"74bf7aca16cd\"],\"text\":\"AI Item Recommendations\"},{\"_key\":\"514d13c4c5422\",\"_type\":\"span\",\"marks\":[],\"text\":\" take advantage of customer event and interaction data to predict which products your customers are most likely to be interested in next, based on their past interactions. By seamlessly integrating these individually-personalized recommendations into your campaign, you can help customers discover the products they truly want or need, driving better results for your brand.\"}],\"markDefs\":[{\"_key\":\"74bf7aca16cd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/recommendations/ai_item_recommendations\"}],\"style\":\"normal\"},{\"_key\":\"be9615de660c\",\"_type\":\"block\",\"children\":[{\"_key\":\"49a07085bee50\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Deliver completely customized experiences\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"7418bd8b8204\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0b8ecb7fea80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Identifying the customer path that’s mostly likely to lead to conversion can be challenging, but with journey optimization powered by AI, teams can automatically tailor the copy, images, timing, channel, promotions, and more for each customer experience throughout their lifecycle.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74d0846baf52\",\"_type\":\"block\",\"children\":[{\"_key\":\"db73569fe0640\",\"_type\":\"span\",\"marks\":[\"ad267a5f0acd\"],\"text\":\"Personalized Paths\"},{\"_key\":\"db73569fe0641\",\"_type\":\"span\",\"marks\":[],\"text\":\" takes testing and personalization to a new level—often many levels. It can optimize every step of the customer journey, ensuring that individuals receive the message copy, creative, and offers they are most likely to engage with at any stage in their lifecycle, and receive them on the channels they prefer. This feature allows marketers to set up sophisticated experiments in \"},{\"_key\":\"db73569fe0642\",\"_type\":\"span\",\"marks\":[\"bd940b3758a4\"],\"text\":\"Braze Canvas\"},{\"_key\":\"db73569fe0643\",\"_type\":\"span\",\"marks\":[],\"text\":\" to evaluate the effectiveness of different versions of a customer journey. 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