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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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Contact <a href="/cdn-cgi/l/email-protection" class="__cf_email__" data-cfemail="98e8eafdebebd8faeaf9e2fdb6fbf7f5">[email protected]</a></p></div></div><div class="slick-slider hero-slick -mx-4 mb-10 slick-initialized" dir="ltr"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 slick-arrow slick-prev" data-role="none" style="display:block" currentSlide="0" slideCount="3"><svg width="20" height="20" role="img" aria-label="arrow-left" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-left"></use></svg>Previous</button><div class="slick-list"><div class="slick-track" style="width:700%;left:-100%"><div data-index="-1" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://fortune.com/2025/10/16/brillant-earth-grindr-braze-executives-discuss-customer-experience-resist-fomo-stay-focused-on-humans/"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’</h4></div><span class="text-sm font-medium text-gray-500">October 16, 2025</span></div></div></a></div></div><div data-index="0" class="slick-slide slick-active slick-current" tabindex="-1" aria-hidden="false" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://www.youtube.com/watch?v=Tqq-sD50FBY"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="Bill Magnuson, Braze CEO: Fortt Knox Earnings" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">Bill Magnuson, Braze CEO: Fortt Knox Earnings</h4></div><span class="text-sm font-medium text-gray-500">December 09, 2025</span></div></div></a></div></div><div data-index="1" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://www.customerexperiencedive.com/news/cx-leaders-need-to-get-a-seat-at-the-ai-table-executives-say/802919/"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="CX leaders need to get a seat at the AI table, executives say" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4cf16b0e0d8c1b7d6c09a11c3cd794c811918e7-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4cf16b0e0d8c1b7d6c09a11c3cd794c811918e7-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4cf16b0e0d8c1b7d6c09a11c3cd794c811918e7-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">CX leaders need to get a seat at the AI table, executives say</h4></div><span class="text-sm font-medium text-gray-500">October 16, 2025</span></div></div></a></div></div><div data-index="2" class="slick-slide" tabindex="-1" aria-hidden="true" style="outline:none;width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://fortune.com/2025/10/16/brillant-earth-grindr-braze-executives-discuss-customer-experience-resist-fomo-stay-focused-on-humans/"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’</h4></div><span class="text-sm font-medium text-gray-500">October 16, 2025</span></div></div></a></div></div><div data-index="3" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://www.youtube.com/watch?v=Tqq-sD50FBY"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="Bill Magnuson, Braze CEO: Fortt Knox Earnings" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">Bill Magnuson, Braze CEO: Fortt Knox Earnings</h4></div><span class="text-sm font-medium text-gray-500">December 09, 2025</span></div></div></a></div></div><div data-index="4" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://www.customerexperiencedive.com/news/cx-leaders-need-to-get-a-seat-at-the-ai-table-executives-say/802919/"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="CX leaders need to get a seat at the AI table, executives say" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4cf16b0e0d8c1b7d6c09a11c3cd794c811918e7-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4cf16b0e0d8c1b7d6c09a11c3cd794c811918e7-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb4cf16b0e0d8c1b7d6c09a11c3cd794c811918e7-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">CX leaders need to get a seat at the AI table, executives say</h4></div><span class="text-sm font-medium text-gray-500">October 16, 2025</span></div></div></a></div></div><div data-index="5" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:14.285714285714286%"><div><a class="flex size-full px-4 text-gray-900 hover:text-primary-700" href="https://fortune.com/2025/10/16/brillant-earth-grindr-braze-executives-discuss-customer-experience-resist-fomo-stay-focused-on-humans/"><div class="relative flex w-full flex-col overflow-hidden rounded-xl bg-white shadow-xl sm:flex-row"><div class="w-full overflow-hidden rounded-xl bg-gradient-card sm:max-h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2"><img alt="This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="!aspect-video size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6e63ab9a882672b591811506c00b7712bc650382-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-5 px-5 py-6 sm:h-full sm:w-1/2 sm:shrink-0 sm:grow-0 sm:basis-1/2 sm:gap-8 lg:px-11 lg:py-12"><div class="flex flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><div class="grow"><h4 class="text-display-xs font-bold text-gray-900 md:text-display-md">This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’</h4></div><span class="text-sm font-medium text-gray-500">October 16, 2025</span></div></div></a></div></div></div></div><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 text-sm font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit hover:text-gray-700 active:text-gray-600 disabled:text-gray-300 slick-arrow slick-next" data-role="none" style="display:block" currentSlide="0" slideCount="3">Next<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li></ul></div></div></div><!--$--><div class="bg-gray-50"><div class="container py-16" id="mediaCoverage"><div><h1 class="pb-16 text-left text-[32px] text-gray-900 md:text-center lg:text-[48px]">Media Coverage</h1><div 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff8c54d0eb2f1f3e292d6180d142b19c8076decd4-1920x1080.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><h4 class="mt-5 text-display-xs font-bold">Bill Magnuson, Braze CEO: Fortt Knox Earnings</h4></div><div><span class="font-weight-500 mt-6 flex text-sm text-gray-500">December 09, 2025</span></div></div></div></a><a rel="noreferrer noopener" target="_blank" class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="https://www.customerexperiencedive.com/news/cx-leaders-need-to-get-a-seat-at-the-ai-table-executives-say/802919/"><div 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w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><h4 class="mt-5 text-display-xs font-bold">CX leaders need to get a seat at the AI table, executives say</h4></div><div><span class="font-weight-500 mt-6 flex text-sm text-gray-500">October 16, 2025</span></div></div></div></a><a rel="noreferrer noopener" target="_blank" class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="https://fortune.com/2025/10/16/brillant-earth-grindr-braze-executives-discuss-customer-experience-resist-fomo-stay-focused-on-humans/"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="This exec says resisting FOMO is a 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Coverage</span></div><h4 class="mt-5 text-display-xs font-bold">This exec says resisting FOMO is a major challenge in the AI age: ‘Stay focused on the human being’</h4></div><div><span class="font-weight-500 mt-6 flex text-sm text-gray-500">October 16, 2025</span></div></div></div></a><a rel="noreferrer noopener" target="_blank" class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="https://www.adweek.com/sponsored/how-ai-elevates-the-cmos-role-in-the-golden-era-of-marketing/?utm_source=X&utm_medium=organic+social+&utm_campaign=adweek+byline"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How AI Elevates the CMO’s Role in the Golden Era of Marketing " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" 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flex text-sm text-gray-500">October 10, 2025</span></div></div></div></a><a rel="noreferrer noopener" target="_blank" class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="https://www.destinationcrm.com/Articles/ReadArticle.aspx?ArticleID=171731"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Adds Features to Help Marketers Build Personalized, Real-Time Experiences Across Channels" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F23e417273eeb6e057bbffa18b98f21a79fff3506-1920x1080.png&w=640&q=75 1x, 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hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="https://www.performancemarketingworld.com/article/1934562/top-5-adtech-tools-week-ama-liveramp-audienceproject-braze-lg-ad-solutions"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Top 5 adtech tools this week: AMA, LiveRamp, AudienceProject, Braze and LG Ad Solutions" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F77a00f08448c9df5c993c785594caced9700187b-1000x1000.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F77a00f08448c9df5c993c785594caced9700187b-1000x1000.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F77a00f08448c9df5c993c785594caced9700187b-1000x1000.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Media Coverage</span></div><h4 class="mt-5 text-display-xs font-bold">Top 5 adtech tools this week: AMA, LiveRamp, AudienceProject, Braze and LG Ad Solutions</h4></div><div><span class="font-weight-500 mt-6 flex text-sm text-gray-500">October 02, 2025</span></div></div></div></a></div><div class="relative z-0 pt-10"><div class="mx-auto mt-5 flex h-fit w-full items-center justify-between gap-6"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 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sm:flex-wrap"><a class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="/press-releases/the-2026-braze-customer-engagement-review-ai-innovation-meets-the-trust-plateau"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The 2026 Braze Customer Engagement Review: AI Innovation Meets the Trust Plateau" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Press Release</span><span class="text-sm text-gray-500">5<!-- --> min read</span></div><h4 class="mt-5 text-display-xs font-bold">The 2026 Braze Customer Engagement Review: AI Innovation Meets the Trust Plateau</h4></div><div><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="mt-6 flex text-sm font-bold text-gray-500">February 24, 2026</span></div></div></div></a><a class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="/press-releases/braze-ai-decisioning-studio-google-cloud-marketplace"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa8e12235eabe0b25db43199559b1189ffe46be2a-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa8e12235eabe0b25db43199559b1189ffe46be2a-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa8e12235eabe0b25db43199559b1189ffe46be2a-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Press Release</span><span class="text-sm text-gray-500">3<!-- --> min read</span></div><h4 class="mt-5 text-display-xs font-bold">Braze Delivers BrazeAI Decisioning Studio™ Through Google Cloud Marketplace</h4></div><div><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="mt-6 flex text-sm font-bold text-gray-500">December 02, 2025</span></div></div></div></a><a class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="/press-releases/braze-opens-applications-for-2026-tech-for-an-equitable-future-cohort-empowering-the-next-generation-of-founders-"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Opens Applications for 2026 Tech for an Equitable Future Cohort, Empowering the Next Generation of Founders " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Press Release</span><span class="text-sm text-gray-500">6<!-- --> min read</span></div><h4 class="mt-5 text-display-xs font-bold">Braze Opens Applications for 2026 Tech for an Equitable Future Cohort, Empowering the Next Generation of Founders </h4></div><div><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="mt-6 flex text-sm font-bold text-gray-500">September 30, 2025</span></div></div></div></a><a class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="/press-releases/braze-forge-2025-product-launch"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Unveils Powerful New Features to Supercharge Creativity and Help Marketers Build Personalized, Real-time Experiences Across Channels" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Press Release</span><span class="text-sm text-gray-500">6<!-- --> min read</span></div><h4 class="mt-5 text-display-xs font-bold">Braze Unveils Powerful New Features to Supercharge Creativity and Help Marketers Build Personalized, Real-time Experiences Across Channels</h4></div><div><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="mt-6 flex text-sm font-bold text-gray-500">September 30, 2025</span></div></div></div></a><a class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="/press-releases/braze-forge-2025-ai-product-launch"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Rewrites the Rules of Customer Engagement with Newest BrazeAI™ Products" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Press Release</span><span class="text-sm text-gray-500">8<!-- --> min read</span></div><h4 class="mt-5 text-display-xs font-bold">Braze Rewrites the Rules of Customer Engagement with Newest BrazeAI™ Products</h4></div><div><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="mt-6 flex text-sm font-bold text-gray-500">September 30, 2025</span></div></div></div></a><a class="flex w-full px-4 text-gray-900 hover:text-primary-700 sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" href="/press-releases/braze-named-a-leader-in-2025-gartner-magic-quadrant-for-multichannel-marketing-hubs-for-third-consecutive-year-"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white transition duration-300 ease-in hover:shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Braze Named a Leader in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Third Consecutive Year " loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col justify-between gap-8 px-5 py-6 sm:px-6 sm:py-8"><div><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-700 hover:border-primary-300 hover:text-primary-700">Press Release</span><span class="text-sm text-gray-500">3<!-- --> min read</span></div><h4 class="mt-5 text-display-xs font-bold">Braze Named a Leader in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Third Consecutive Year </h4></div><div><div class="flex items-center gap-4"><span class="block size-10 shrink-0 grow-0 basis-10 overflow-hidden rounded-full bg-gray-100"><img alt="" loading="lazy" width="160" height="160" decoding="async" data-nimg="1" class="size-full object-cover" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png&w=384&q=75"/></span><div class="flex flex-col items-start justify-center gap-4 sm:flex-row md:items-center"><h6 class="text-md font-semibold text-gray-900 sm:text-lg">Team Braze</h6></div></div><span class="mt-6 flex text-sm font-bold text-gray-500">September 24, 2025</span></div></div></div></a></div><div class="relative z-0 pt-10"><div class="mx-auto mt-5 flex h-fit w-full items-center justify-between gap-6"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit 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class="-mx-4 flex flex-col gap-y-8 sm:flex-row sm:flex-wrap"><a href="https://marketing-assets.braze.com/production/misc/Braze_Logo_Black_CMYK.eps?v=1632942384" class="flex px-4 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" download="Braze_Logo_Black_CMYK.eps" rel="noreferrer"><div class="relative flex size-full flex-col overflow-hidden rounded-xl"><div class="relative w-full overflow-hidden rounded-xl bg-gradient-card before:flex before:pt-[100%]"><img alt="" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="leadership-img absolute left-0 top-0 size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card1.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card1.png&w=1200&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card1.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 py-6 sm:py-8 "><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300 text-md" download="">Braze Logo<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></a><a href="https://marketing-assets.braze.com/production/authors/Bill-Magnuson-Leadership-Photo.jpg?v=1614197250" class="flex px-4 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" download="Bill-Magnuson-Leadership-Photo.jpg" rel="noreferrer"><div class="relative flex size-full flex-col overflow-hidden rounded-xl"><div class="relative w-full overflow-hidden rounded-xl bg-gradient-card before:flex before:pt-[100%]"><img alt="" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="leadership-img absolute left-0 top-0 size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card2.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card2.png&w=1200&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card2.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 py-6 sm:py-8 "><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300 text-md" download="">Bill Magnuson Headshot<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></a><a href="https://marketing-assets.braze.com/production/authors/Jon-Hyman-Leadership-Photo.jpg?v=1614197083" class="flex px-4 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" download="Jon-Hyman-Leadership-Photo.jpg" rel="noreferrer"><div class="relative flex size-full flex-col overflow-hidden rounded-xl"><div class="relative w-full overflow-hidden rounded-xl bg-gradient-card before:flex before:pt-[100%]"><img alt="" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="leadership-img absolute left-0 top-0 size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card3.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card3.png&w=1200&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card3.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 py-6 sm:py-8 "><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300 text-md" download="">Jon Hyman Headshot<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></a><a href="https://marketing-assets.braze.com/production/misc/Braze-Group-Photo-2021-tif.tif?v=1632942604" class="flex px-4 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" download="Braze-Group-Photo-2021-tif.tif" rel="noreferrer"><div class="relative flex size-full flex-col overflow-hidden rounded-xl"><div class="relative w-full overflow-hidden rounded-xl bg-gradient-card before:flex before:pt-[100%]"><img alt="" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="leadership-img absolute left-0 top-0 size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card4.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card4.png&w=1200&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card4.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 py-6 sm:py-8 "><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300 text-md" download="">Braze Group Photo<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></a><a href="https://marketing-assets.braze.com/production/misc/Braze-Group-Photo-2-Tif.tif?v=1632942664" class="flex px-4 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" download="Braze-Group-Photo-2-Tif.tif" rel="noreferrer"><div class="relative flex size-full flex-col overflow-hidden rounded-xl"><div class="relative w-full overflow-hidden rounded-xl bg-gradient-card before:flex before:pt-[100%]"><img alt="" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="leadership-img absolute left-0 top-0 size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card5.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card5.png&w=1200&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card5.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 py-6 sm:py-8 "><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300 text-md" download="">Braze Group Photo<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></a><a href="https://marketing-assets.braze.com/production/misc/Braze-Group-Photo-3-Tif.tif?v=1632942738" class="flex px-4 w-full sm:shrink-0 sm:grow-0 sm:basis-1/2 lg:basis-1/3" download="Braze-Group-Photo-3-Tif.tif" rel="noreferrer"><div class="relative flex size-full flex-col overflow-hidden rounded-xl"><div class="relative w-full overflow-hidden rounded-xl bg-gradient-card before:flex before:pt-[100%]"><img alt="" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="leadership-img absolute left-0 top-0 size-full rounded-xl object-cover" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card6.png&w=640&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card6.png&w=1200&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Fnews_card6.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 py-6 sm:py-8 "><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold flex gap-2 rounded-none border-none p-0 text-primary-700 shadow-none w-fit hover:text-primary-800 active:text-primary-700 disabled:text-gray-300 text-md" download="">Braze Group Photo<svg width="20" height="20" role="img" aria-label="arrow-right" class="w-5 h-5" aria-hidden="true"><use href="/icons/sprites.svg#arrow-right"></use></svg></button></div></div></a></div></div></div><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, 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As artificial intelligence (AI) transitions from a back-office efficiency tool to a front-line customer interface, brands face an existential challenge: maintaining a meaningful connection in an increasingly automated landscape. These survey results reveal a critical \"Trust Gap,\" exposing a widening expectation divide between what businesses believe AI delivers and what customers actually experience. While 93% of marketing leaders believe AI helps them accurately understand customer needs, only 53% of consumers feel brands are successfully predicting their wants. Additionally, while 60% of these marketers use AI to support personalization across channels, nearly half lack the tools needed to orchestrate coordinated experiences across those channels. This disconnect signals a monumental shift in the competitive landscape, where the brands that prioritize real-time context and human-centric value will be best positioned to outpace the status quo.2e:T4b2,Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze helps brands deliver great customer experiences that drive value both for consumers and for their businesses. Built on a foundation of composable intelligence, BrazeAI™ allows marketers to combine and activate AI agents, models, and features at every touchpoint throughout the Braze Customer Engagement Platform for smarter, faster, and more meaningful customer engagement. From cross-channel messaging and journey orchestration to Al-powered decisioning and optimization, Braze enables companies to turn action into interaction through autonomous, 1:1 personalized experiences. The company has repeatedly been recognized as a Leader in marketing technology by industry analysts, and was voted a G2 “Best of Marketing and Digital Advertising Software Product” in 2025. Braze was also named a 2025 Best Companies To Work For by U.S. News \u0026 World"])</script><script>self.__next_f.push([1," Report, a 2025 America’s Greatest Companies by Newsweek, and a 2025 Fortune Best Workplace in Technology™ by Great Place To Work®. The company is headquartered in New York with 15 offices across the Americas, EMEA, and APAC. Learn more at 2f:T533,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits from Braze, its products and programs, including its Tech for an Equitable Future product grant program. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2025, filed with the U.S. Securities and Exchange Commission on September 5, 2025, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.30:T422,Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging "])</script><script>self.__next_f.push([1,"relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News \u0026 World Report Best Companies to Work For, 2024 Best Small \u0026 Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA and APAC. Learn more at braze.com.31:T6db,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits from acquisition of OfferFit by Braze, and the expected performance and capabilities of its products resulting therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, among others, the extent to which we achieve anticipated financial targets; the impact of management and organizational changes on OfferFit’s business; the impact on OfferFit employees and our ability to retain key personnel; our effectiveness in integrating the OfferFit platform and operations with our business; and our ability to realize our broader strategic and operating objectives. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-K for the fiscal year ended January 31, 2025, filed with the U.S. Securities and Exchange Commission on March 31, 2025, and the other public filings"])</script><script>self.__next_f.push([1," of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.32:T45e,“At Braze, we’ve been innovating to help brands take advantage of frontier technology since our founding over a decade ago. From the beginning, our real-time stream processing technology differentiated Braze's modern approach to cross-channel Customer Engagement. Combined with Canvas as an orchestration layer and infused with BrazeAI throughout our stack, Braze is now responsible for the rapid and reliable delivery of trillions of personalized messages each year,\" said Bill Magnuson, Cofounder and CEO of Braze. “And now, with Braze's planned acquisition of OfferFit, our complementary products and teams will come together to define the next chapter of the evolution of Customer Engagement with AI. George, Victor, and I are incredibly excited about a future where reinforcement learning and modern transformer architectures are wielded within the Braze product ecosystem to drive a vision where Agentic AI automatically understands customers in greater depth, engages with them more completely, and strengthens customer relationships through heightened messaging relevance and intelligent optimization.”33:T422,Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News \u0026 World Report Best Co"])</script><script>self.__next_f.push([1,"mpanies to Work For, 2024 Best Small \u0026 Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across AMER, LATAM, EMEA and APAC. Learn more at braze.com.34:T774,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits from acquisition of OfferFit by Braze, and the expected performance and capabilities of its products resulting therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, among others, the risk that the transaction may not be completed in a timely manner or at all; any restrictions or limitations imposed by regulatory authorities; the extent to which we achieve anticipated financialtargets; the impact of management and organizational changes on OfferFit’s business; the impact on OfferFit employees and our ability to retain key personnel; our effectiveness in integrating the OfferFit platform and operations with our business; and our ability to realize our broader strategic and operating objectives. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other pu"])</script><script>self.__next_f.push([1,"blic filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.35:T51c,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products, programs and strategic partnerships. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.36:T427,Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze"])</script><script>self.__next_f.push([1," enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News \u0026 World Report Best Companies to Work For, 2024 Best Small \u0026 Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.37:T428,Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News \u0026 World Report Best Companies to Work For, 2024 Best Small \u0026 Medium Workplaces in Europe by Great Place to Work®, 2024 Fortune Best Workplaces for Women™ by Great Place to Work® and was named a Leader by Gartner® in the 2024 Magic Quadrant™ for Multichannel Marketing Hubs and a Strong Performer in The Forrester Wave™: Email Marketing Service Providers, Q3 2024. Braze is headquartered in New York with 15 offices across North America, Europe, and APAC. Learn more at braze.com.\n38:T523,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products, programs "])</script><script>self.__next_f.push([1,"and recent organizational changes. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2024, filed with the U.S. Securities and Exchange Commission on December 10, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.39:T53b,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze, its products and programs, including the Tech For an Equitable Future Grant Program. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of"])</script><script>self.__next_f.push([1," Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.3a:T5b2,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of, expected benefits from and anticipated release dates of Braze’s products and features, including, without limitation, Project Catalyst and other BrazeAI features, enhancements to the Braze Data Platform and expanded channel offerings. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2024, filed with the U.S. Securities and Exchange Commission on September 6, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.3b:T540,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected bene"])</script><script>self.__next_f.push([1,"fits from Braze, its products and programs, including the Braze For Startups Program and the Braze Free Trial. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2024, filed with the U.S. Securities and Exchange Commission on June 7, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.3c:T50b,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Braze’s anticipated ESG initiatives and the anticipated performance and benefits therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2024, filed with the U.S. Securities and Exchange Commission on June 7, 2024, and the ot"])</script><script>self.__next_f.push([1,"her public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.3d:T516,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the performance of and expected benefits from Braze and its products, including the Braze Data Platform. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2024, filed with the U.S. Securities and Exchange Commission on June 7, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.3e:T4f6,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the potential growth and anticipated performance of Braze and its business. These forward-looking statements are based on the current assumptions, expectations and beliefs"])</script><script>self.__next_f.push([1," of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2024, filed with the U.S. Securities and Exchange Commission on April 1, 2024, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.3f:T52c,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the anticipated performance of, and benefits from, the Braze platform and products, including Sage AI by Braze features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2023, filed with the U.S. Securities and Exchange Commission on December 7, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as"])</script><script>self.__next_f.push([1," of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.40:T54a,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the anticipated performance of, and benefits from, certain customer engagement strategies, including those powered by the Braze platform and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2023, filed with the U.S. Securities and Exchange Commission on December 7, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.41:T503,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding anticipated performance of, and benefits from, the Braze platform and products. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual resul"])</script><script>self.__next_f.push([1,"ts, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2023, filed with the U.S. Securities and Exchange Commission on December 7, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.42:T50c,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding anticipated benefits of, and social impact from, the Tech for an Equitable Future Program. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2023, filed with the U.S. Securities and Exchange Commission on September 8, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as "])</script><script>self.__next_f.push([1,"required by law.43:T50d,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding anticipated product performance of Braze and the potential benefits to customers therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2023, filed with the U.S. Securities and Exchange Commission on September 8, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.44:T6a2,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding anticipated product development efforts and timelines, product design and performance and the potential benefits to customers therefrom. These forward-looking statements are based on the current assumptions, expectations, and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual design, results, performance, product releases, or achievements to be materially different from any future design, results, performance, product releas"])</script><script>self.__next_f.push([1,"es, or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2023, filed with the U.S. Securities and Exchange Commission on September 8, 2023 and the other public filings of Braze with the U.S. Securities and Exchange Commission. Further, Braze may discontinue any product that is in a Beta stage, or currently a part of its product roadmap, at any time in its sole discretion and/or may never make the product generally available. If the product does become generally available, the functionality may differ from as described herein. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.45:T54d,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding the expected benefits resulting from availability of Braze in AWS Marketplace and the anticipated performance and benefits from the Braze product platform. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended July 31, 2023, filed with the U.S. Securities and Exchange Commission on September 8, 2023 and the other public filings of Braze with the U.S. S"])</script><script>self.__next_f.push([1,"ecurities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.46:T501,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including, but not limited to, statements regarding anticipated product performance and the potential benefits to customers therefrom. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2023, filed with the U.S. Securities and Exchange Commission on June 9, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.47:T4cd,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding anticipated product performance. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause "])</script><script>self.__next_f.push([1,"actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2023, filed with the U.S. Securities and Exchange Commission on June 9, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this presentation, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.48:T4bd,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding stock performance. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this presentation represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.49:T4ee,This press release contains “forward-looking st"])</script><script>self.__next_f.push([1,"atements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits resulting from the acquisition of North Star. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results is included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.4a:T50a,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits and performance of the Braze platform and related products and features. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by such forward-looking statements. Further information on potential factors that could affect Braze results is included in Braze’s Annual Report on Form 10-K "])</script><script>self.__next_f.push([1,"for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.4b:T4f7,Fernando is an award-winning marketing innovator, providing inspiration on the basis of his creative genius, as well as a passion for growing brands and businesses. With nearly 30 years of experience, he has a strong reputation for his distinctive propositions, innovation, design, technology, and overall marketing approach. Fernando Machado is currently the global chief marketing officer of NotCo, the international plant-based food tech unicorn transforming the food industry by delivering elevated plant-based options to consumers. Before heading to NotCo, Machado spent two years as chief marketing officer at Activision Blizzard, where he was responsible for the marketing initiatives of some of the most exciting titles in the gaming industry. Additionally, Fernando served as CMO for Restaurant Brands International (RBI) across brands like Burger King, Popeyes and Tim Hortons, where he oversaw award-winning campaigns such as the Burger King Whopper Detour which garnered three Grand Prix wins, including the coveted Titanium Grand Prix, at the 2019 Cannes Lions International Festival of Creativity. Prior to Restaurant Brands International, he worked for 18 years at Unilever, where he climbed the ranks by working on different product categories and brands.4c:T4c7,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the future growth of Braze. These forward-looking statements are based on "])</script><script>self.__next_f.push([1,"the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results are included in Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2023, filed with the U.S. Securities and Exchange Commission on March 31, 2023, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.4d:T515,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits resulting from and the anticipated closing of Braze’s acquisition of North Star. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results is included in Braze’s Quarterly Report on Form 10-Q for the quarter ended October 31, 2022, filed with the U.S. Securities and Exchange Commission on December 14, 2022, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent"])</script><script>self.__next_f.push([1," the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.4e:T51c,This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the expected benefits and performance of the Braze GTM organization and of Braze management in their new roles. These forward-looking statements are based on the current assumptions, expectations and beliefs of Braze, and are subject to substantial risks, uncertainties and changes in circumstances that may cause actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze results is included in Braze’s Quarterly Report on Form 10-Q for the quarter ended October 31, 2022, filed with the U.S. Securities and Exchange Commission on December 14, 2022, and the other public filings of Braze with the U.S. Securities and Exchange Commission. The forward-looking statements included in this press release represent the views of Braze only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.4f:T524,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits of the Braze Bonfire community and the Braze Alloys Launchpad Program for Solutions Partners. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumsta"])</script><script>self.__next_f.push([1,"nces that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in the Braze’s Quarterly Report on Form 10-Q for the quarter ended July 31, 2022, filed with the U.S. Securities and Exchange on September 13, 2022, and Braze’s other public filings with the U.S. Securities and Exchange. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.50:T588,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated performance of, functionality of and benefits provided by the Braze platform, Braze’s anticipated product development efforts and the anticipated availability of any future Braze products or features. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in the Braze’s Quarterly Report on Form 10-Q for the quarter ended July 31, 2022, filed with the U.S. Securities and Exchange on September 13, 2022, and Braze’s other public filings with the U.S. Securities and Exchange. The forward-looking statements included in this press release represent Braze’s views only as of t"])</script><script>self.__next_f.push([1,"he date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.51:T528,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits that customer engagement strategies or the Braze platform or other technology may provide brands. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in the Braze’s Quarterly Report on Form 10-Q for the quarter ended July 31, 2022, filed with the U.S. Securities and Exchange on September 13, 2022, and Braze’s other public filings with the U.S. Securities and Exchange. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.52:T522,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits that customer engagement strategies or the Braze platform may provide financial service brands. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may caus"])</script><script>self.__next_f.push([1,"e Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in the Braze’s Quarterly Report on Form 10-Q for the quarter ended April 30, 2022, filed with the U.S. Securities and Exchange on June 14, 2022, and Braze’s other public filings with the U.S. Securities and Exchange. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.53:T531,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits, performance and capabilities of Braze’s platform, Braze Canvas Flow and any other new product or feature. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended April 30, 2022 filed with the U.S. Securities and Exchange on June 14, 2022, and Braze’s other public filings with the U.S. Securities and Exchange. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-l"])</script><script>self.__next_f.push([1,"ooking statements, except as required by law.54:T50c,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated benefits that Braze for Success and the Braze platform may provide. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in the Braze’s Annual Report on Form 10-K for the fiscal year ended January 31, 2022 filed with the U.S. Securities and Exchange on March 31, 2022 and Braze’s other public filings with the U.S. Securities and Exchange. The forward-looking statements included in this press release represent the views of Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.55:T4ab,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated performance and benefits of Braze’s new products and features. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements"])</script><script>self.__next_f.push([1,". Further information on potential factors that could affect Braze’s results is included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2021 filed with the U.S. Securities and Exchange on December 21, 2021. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.56:T4a9,This press release may contain “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding the anticipated growth and benefits of Braze’s social programs. These forward-looking statements are based on Braze’s current assumptions, expectations and beliefs, and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. Further information on potential factors that could affect Braze’s results is included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2021 filed with the U.S. Securities and Exchange on December 21, 2021. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release, and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.57:T5af,Forward-looking statements are based on Braze’s current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements "])</script><script>self.__next_f.push([1,"expressed or implied by the forward-looking statements. These risks include, but are not limited to, risks and uncertainties related to: (1) Braze’s recent rapid growth may not be indicative of its future growth; (2) Braze’s history of operating losses; (3) Braze’s limited operating history; (4) Braze’s ability to successfully manage its growth; (5) Braze’s ability and the ability of its platform to satisfy and adapt to customer demands; (6) Brazes ability to attract new customers and renew existing customers; (7) the competitive markets in which Braze participates; (8) Braze’s ability to adapt and respond effectively to rapidly changing technology, evolving cybersecurity and data privacy risks, evolving industry standards or changing regulations; (9) Braze’s reliance on third-party providers of cloud-based infrastructure; (10) general market, political, economic and business conditions; and (11) the potential impact that the ongoing COVID-19 pandemic and any related economic downturn could have on Braze’s or its customers’ businesses, financial condition and results of operations.58:T4a9,: Braze defines ARR as the annualized value of customer subscription contracts, including certain premium professional services that are subject to contractual subscription terms, as of the measurement date, assuming any contract that expires during the next 12 months is renewed on its existing terms (including contracts for which Braze is negotiating a renewal). Braze’s calculation of ARR is not adjusted for the impact of any known or projected future events (such as customer cancellations, expansion or contraction of existing customers relationships or price increases or decreases) that may cause any such contract not to be renewed on its existing terms. ARR may decline or fluctuate as a result of a number of factors, including customers’ satisfaction or dissatisfaction with Braze’s products and professional services, pricing, competitive offerings, economic conditions or overall changes in Braze’s cu"])</script><script>self.__next_f.push([1,"stomers’ spending levels. ARR should be viewed independently of revenue and does not represent Braze’s GAAP revenue on an annualized basis or a forecast of revenue, as it is an operating metric that can be impacted by contract start and end dates and renewal rates.59:T5af,Forward-looking statements are based on Braze’s current assumptions, expectations and beliefs and are subject to substantial risks, uncertainties, assumptions and changes in circumstances that may cause Braze’s actual results, performance or achievements to be materially different from any future results, performance or achievements expressed or implied by the forward-looking statements. These risks include, but are not limited to, risks and uncertainties related to: (1) Braze’s recent rapid growth may not be indicative of its future growth; (2) Braze’s history of operating losses; (3) Braze’s limited operating history; (4) Braze’s ability to successfully manage its growth; (5) Braze’s ability and the ability of its platform to satisfy and adapt to customer demands; (6) Brazes ability to attract new customers and renew existing customers; (7) the competitive markets in which Braze participates; (8) Braze’s ability to adapt and respond effectively to rapidly changing technology, evolving cybersecurity and data privacy risks, evolving industry standards or changing regulations; (9) Braze’s reliance on third-party providers of cloud-based infrastructure; (10) general market, political, economic and business conditions; and (11) the potential impact that the ongoing COVID-19 pandemic and any related economic downturn could have on Braze’s or its customers’ businesses, financial condition and results of operations.5a:T44a,Braze (formerly Appboy) is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous da"])</script><script>self.__next_f.push([1,"ta streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience. Braze is a venture-backed company with hundreds of employees. Offices are located in New York City, San Francisco, London, and Singapore. Most recently, we've been named a Leader in the Forrester Wave™: Mobile Engagement Automation, Q3 2017 evaluation. We've been recognized by Forbes Cloud 100 at #85, ranked #225 on Inc.'s 500 Fastest Growing Private Companies, named a \"Top 10 Upstart\" by Business Insider, in addition to being #21 in the Deloitte Technology Fast 500 List. 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However, the 2026 CER shows that top-performing Braze customers are 30% more likely to use AI to anticipate purchase intent, allowing them to capture demand in real time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52fca898f863\",\"_type\":\"block\",\"children\":[{\"_key\":\"82f49624ae9f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Privacy Deal-breakers\"},{\"_key\":\"be7d1486d456\",\"_type\":\"span\",\"marks\":[],\"text\":\": Data misuse remains the primary threat to customer retention. 43% of consumers state they would stop engaging with a brand entirely if their personal data were misused.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"584cdb584d17\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff788a33f3c6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What Brands Can Do Moving Forward\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3623c735d981\",\"_type\":\"block\",\"children\":[{\"_key\":\"521ce88dc4e3\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the trust gap presents real challenges, the 2026 Customer Engagement Review shows that the financial rewards for brands that prioritize human-centric context are significant. 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The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.\"}],\"markDefs\":[{\"_key\":\"d9b62e121831\",\"_type\":\"link\",\"href\":\"https://www.braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"3f0eaa5520d8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2f401326f2e\",\"_type\":\"span\",\"marks\":[],\"text\":\"“This marks the third consecutive year that Braze has been named a Leader by Gartner® Magic Quadrant™, a recognition that we believe underscores our commitment to help brands turn action into interaction by delivering personalized AI-powered experiences at scale,” said Bill Magnuson, Cofounder and CEO of Braze. “As a Leader in the market we are passionate about amplifying and advancing the customer engagement industry overall by offering intelligent, adaptable, and composable personalization solutions that enable marketers to drive strong business outcomes.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"15aaa0ee1dfb\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d84ad2efed5\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has continuously prioritized product development across the platform, such as with the recent acquisition of OfferFit and expansion of BrazeAIᵀᴹ which help marketers ideate, create, test, and improve their customer engagement programs. Braze continues to focus on product innovation, doubling down on native support for new channels like RCS messaging and Banners, introducing the Braze Data Platform to support data agility, and bringing forth new tools that have deepened the platform’s reporting and analytics capabilities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74c704af446b\",\"_type\":\"block\",\"children\":[{\"_key\":\"60f49728360e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Magic Quadrant reports are a culmination of research in specific markets, providing a wide-angle view of the graphical competitive positioning of four types of technology providers. Providers are positioned into four quadrants: Leaders, Challengers, Visionaries and Niche Players. The research enables you to compare a technology provider’s strengths and challenges with your specific needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76a4bf1f4629\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e8cdc153803\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about Braze and the market, \"},{\"_key\":\"576cb771fba7\",\"_type\":\"span\",\"marks\":[\"c84b385781ef\"],\"text\":\"read the Braze blog\"},{\"_key\":\"434b1b74f1c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" or download a complimentary copy of the Magic Quadrant for Multichannel Marketing Hubs report \"},{\"_key\":\"777480c288e9\",\"_type\":\"span\",\"marks\":[\"2e6a1fa7eaf1\"],\"text\":\"here\"},{\"_key\":\"176976d70ed4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"c84b385781ef\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-named-leader-2025-gartner-magic-quadrant\"},{\"_key\":\"2e6a1fa7eaf1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/gartner-magic-quadrant-2025\"}],\"style\":\"normal\"},{\"_key\":\"ca0146e7d7f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"28a64b33cfe5\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Gartner, Magic Quadrant for Multichannel Marketing Hubs, Audrey Brosnan, Tia Smart, Julian Poulter, Greg Carlucci, Matt Moorut, Suzanne Schwartz, Julia Multedo, 22 September 2025.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"216faf42556f\",\"_type\":\"block\",\"children\":[{\"_key\":\"353fc7786a69\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Gartner does not endorse any vendor, product or service depicted in our research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed4851872b8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f59b42d8a1a\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"GARTNER is a registered trademark and service mark of Gartner, Inc. and/or its affiliates in the U.S. and internationally, and MAGIC QUADRANT is a registered trademark of Gartner, Inc. and/or its affiliates and are used herein with permission. All rights reserved.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/ad4abb6c144b18c5cdca95384c5dc139ca823cfb-1500x1500.png\",\"publishedDate\":\"2025-09-24T18:01:25.159Z\",\"slug\":\"braze-named-a-leader-in-2025-gartner-magic-quadrant-for-multichannel-marketing-hubs-for-third-consecutive-year-\",\"title\":\"Braze Named a Leader in 2025 Gartner® Magic Quadrant™ for Multichannel Marketing Hubs for Third Consecutive Year \"},{\"_id\":\"034e2007-d29c-48b4-b07f-5aa415246d34\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"1b2a4d4596fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b69df451aae\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, July 29, 2025\"},{\"_key\":\"c5cdb55ad21f\",\"_type\":\"span\",\"marks\":[],\"text\":\" — Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the release of its fourth annual Environmental, Social, and Governance (ESG) report. This year’s report showcases continued commitment to driving meaningful climate action and building stronger communities.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d0f6b27e5e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"488806d46907\",\"_type\":\"span\",\"marks\":[],\"text\":\"“At Braze, we believe that meaningful impact comes from the collective efforts of our people, our customers, and our communities,” said Rod McLeod, VP of Social Impact at Braze. “Our social impact work reflects a deep commitment to building a more equitable and sustainable future. We’re incredibly proud of the progress we’ve made and look forward to continuing this work alongside our employees and partners around the world.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8634d3790b94\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7bf82b05e3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report's key initiatives and accomplishments include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"989fd2eefb1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0962fabb0945\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Environment\"},{\"_key\":\"25179c3aab83\",\"_type\":\"span\",\"marks\":[],\"text\":\": Near-term emissions reduction targets were approved by the Science Based Targets Initiative (SBTi), reinforcing the company’s commitment to science-based climate action, as well as continued progress in its climate strategy through a Virtual Power Purchase Agreement (VPPA) supporting the development of five new solar facilities in Michigan. These facilities are expected to produce 1,600 MWh of renewable energy annually, helping to avoid approximately 3,800 metric tons of CO₂ emissions over five years.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7e5cfdcc07f\",\"_type\":\"block\",\"children\":[{\"_key\":\"083a0cf41eff\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Social\"},{\"_key\":\"217ca3011113\",\"_type\":\"span\",\"marks\":[],\"text\":\": Braze has now surpassed more than $2.9 million in community investments since 2022. These grants have been distributed to over 150 nonprofits globally through the Braze for Social Impact Fund at the Tides Foundation, with 86% of all grants directed by Braze employees in FY’25.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88c593eda494\",\"_type\":\"block\",\"children\":[{\"_key\":\"833756b52603\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze also expanded its customer impact initiatives through the Tech for an Equitable Future product grant program and Charitable-Giving Canvas Templates. As part of Tech for an Equitable Future, the company partnered with Braze customer BET+ to provide participating founders with tailored mentorship, marketing guidance, and brand-building expertise. Braze also introduced Charitable-Giving Canvas Templates, which are fully customizable, pre-built campaign flows that allow brands to launch donation efforts quickly and effectively. Whether it's matching donations, pledging a percentage of sales, or raising awareness, these templates streamline campaign setup so marketers can focus on impact and customer engagement\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6aa7c363fd1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"95c74158539f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Governance:\"},{\"_key\":\"8cc54625fcbb\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze continued to advance its strong governance practices, maintaining its ISO 27001 certification, SOC 2 Type 2 compliance, and HIPAA compliance for the fifth consecutive year. These certifications underscore the company’s commitment to privacy, security, and compliance. Braze also upheld its Vendor Code of Conduct, which promotes ethical sourcing and accountability throughout its supply chain.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"27970ba333c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"aff944bd5396\",\"_type\":\"span\",\"marks\":[],\"text\":\"To read the full report, visit:\"},{\"_key\":\"02f1cbbb9d0d\",\"_type\":\"span\",\"marks\":[\"8c907d058698\"],\"text\":\" https://esg.braze.com\"}],\"markDefs\":[{\"_key\":\"8c907d058698\",\"_type\":\"link\",\"href\":\"https://esg.braze.com/?utm_campaign=fy26-q2-global-owned-brand-esg-report-2025\u0026utm_medium=press-release\u0026utm_source=braze\u0026utm_content=lp-esg-report-2025\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/45bac7da669791fa520fc680685ad1bd45c5ba2d-1200x1200.webp\",\"publishedDate\":\"2025-07-29T12:59:34.877Z\",\"slug\":\"braze-releases-2025-environmental-social-and-governance-esg-report\",\"title\":\"Braze Releases 2025 Environmental, Social, and Governance (ESG) Report\"},{\"_id\":\"e6d8ffe2-d4ef-4710-a731-2f99974e2ed7\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"143ad98956f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"05ce75044c00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, June 2, 2025\"},{\"_key\":\"bb43f066844e\",\"_type\":\"span\",\"marks\":[],\"text\":\" – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the successful completion of its \"},{\"_key\":\"bf14c66f980c\",\"_type\":\"span\",\"marks\":[\"6538f3b987d1\"],\"text\":\"previously announced acquisition of OfferFit\"},{\"_key\":\"fc56b8a7a904\",\"_type\":\"span\",\"marks\":[],\"text\":\", an AI decisioning company.\"}],\"markDefs\":[{\"_key\":\"6538f3b987d1\",\"_type\":\"link\",\"href\":\"https://investors.braze.com/news/news-details/2025/Braze-Announces-Agreement-to-Acquire-OfferFit/default.aspx\"}],\"style\":\"normal\"},{\"_key\":\"3fa5184e01a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"e220be5f77a4\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d618f7581ca3\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b9b95c19d4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"After years of productive partnership as separate companies, Braze and OfferFit are moving quickly to deepen the integration of OfferFit's multi-agent decisioning engine into Braze's Customer Engagement Platform, all while accelerating OfferFit’s growth and reach by leveraging Braze's global scale. Supplementing Braze's real-time, cross-channel Customer Engagement Platform with OfferFit's highly customizable modern reinforcement learning engine allows brands to benefit from complementary frontier technologies in automation and machine learning, to transform customer relationships and deliver mutual value to both their consumers and their business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be29baf820db\",\"_type\":\"block\",\"children\":[{\"_key\":\"33333e126d82\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f3c98fdfcd0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b23b332bb02b\",\"_type\":\"span\",\"marks\":[],\"text\":\"This acquisition builds on Braze's previously announced development of a native AI agent codenamed Project Catalyst, which is designed to help brands personalize and optimize experiences with highly relevant journeys and content at scale, and is available now (in limited beta).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0abd65e22f1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"be0ba647a520\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7c4dbdd1b2dc\",\"_type\":\"block\",\"children\":[{\"_key\":\"01ad22cbce56\",\"_type\":\"span\",\"marks\":[],\"text\":\"“With the formal introduction of OfferFit by Braze into our already robust product suite, I am thrilled to deliver marketers a full spectrum of machine learning capabilities built with leading edge generative AI and reinforcement learning technology,” said Bill Magnuson, Cofounder and CEO of Braze. “We're excited to see BrazeAI™ elevate the strategic role of marketers as they leave behind the drudgework of campaign creation and ascend to being a maestro of experience, optimizing each moment of the customer journey to further their brand and business goals by delivering valuable experiences that resonate with their consumers' needs and desires. With the acquisition complete, I look forward to leveraging the complementary skills, products, and services that both Braze and OfferFit bring to the table and am extremely excited to be officially welcoming them to Braze.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6610e7a0473d\",\"_type\":\"block\",\"children\":[{\"_key\":\"25947c3a1821\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ae622898891\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb411f038e2c\",\"_type\":\"span\",\"marks\":[],\"text\":\"“OfferFit and Braze complement each other perfectly: Companies will be able to use the power of our cutting edge AI decisioning system, tightly integrated into the leading customer engagement platform on the market,” said George Khachatryan, Cofounder and CEO of OfferFit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5b9e028299b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bd9ecf2fac9\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29c8a7eda7f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9aac0a65e512\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn more about how Braze and OfferFit’s complementary products have been successfully driving positive results for their customers, such as Kayo Sports, \"},{\"_key\":\"4e0d8db996f1\",\"_type\":\"span\",\"marks\":[\"d896edf9db50\"],\"text\":\"here\"},{\"_key\":\"7d3a76b3eb6f\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d896edf9db50\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/kayo-sports-case-study\"}],\"style\":\"normal\"},{\"_key\":\"3674d01239cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9ea43222e36\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc1a404f0eaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5664583e0f5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About OfferFit\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5edc651b62df\",\"_type\":\"block\",\"children\":[{\"_key\":\"bed7e8aa8d55\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7bdc1f1fe63b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ae4d75c60f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"OfferFit’s AI Decisioning Engine is a next-generation approach to personalization in CRM marketing. The old ways of personalization use a combination of propensity models, segments, manual A/B tests, and rules. OfferFit by Braze AI decisioning agents make 1:1 decisions on the optimal way to market to each individual customer. OfferFit works with top brands in telecom, energy, retail, travel, streaming video, and financial services, among others. Current customers include Brinks Home, Canadian Tire, Chime, Foxtel Group, LATAM Airlines, MetLife, Pizza Express, Trainline, Wyndham Hotels, and Yelp. OfferFit was founded by Victor Kostyuk and George Khachatryan and is headquartered in Boston with team members around the world. The company was acquired by Braze in Q2 FY 2026. Learn more at offerfit.ai.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7941fc65cee2\",\"_type\":\"block\",\"children\":[{\"_key\":\"e08692e7a10d\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4db8d865da14\",\"_type\":\"block\",\"children\":[{\"_key\":\"4e018a0746ba\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b26712150147\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7ed894452d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7255fc49b207\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0133f497840\",\"_type\":\"span\",\"marks\":[],\"text\":\"$30\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"57e64de08fdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b3af1f73f3b\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db8b0e2ef3ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e273467a451\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3c214e449af6\",\"_type\":\"block\",\"children\":[{\"_key\":\"80134ed88be2\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6d1d89f03cad\",\"_type\":\"block\",\"children\":[{\"_key\":\"31aa451948de\",\"_type\":\"span\",\"marks\":[],\"text\":\"$31\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7848e9201e3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f24d39832d61\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec02bff901f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca46502c5616\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Media Contact:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d34191615ae0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e10edb2c322c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Katelyn Bryant\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aa04cee64769\",\"_type\":\"block\",\"children\":[{\"_key\":\"643ee1344655\",\"_type\":\"span\",\"marks\":[],\"text\":\"press@braze.com\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/486a2d1025f8f16c5d887955e9cb6014f26e480e-2400x1256.png\",\"publishedDate\":\"2025-06-02T20:00:00.000Z\",\"slug\":\"braze-completes-acquisition-of-offerfit\",\"title\":\"Braze Completes Acquisition of OfferFit\"},{\"_id\":\"7782ec06-78d8-49cb-8ed1-a92c336b8d75\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-1169\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"ceb6ecf9fbdf\",\"_type\":\"block\",\"children\":[{\"_key\":\"dbd0f43e1aa30\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Braze furthers agentic AI innovation with acquisition of a leading AI decisioning company\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9255ff1577d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d8659e34fc02\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32af80fa7ea4\",\"_type\":\"block\",\"children\":[{\"_key\":\"7501a5fe832a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, March 27, 2025\"},{\"_key\":\"7501a5fe832a1\",\"_type\":\"span\",\"marks\":[],\"text\":\" – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced that it has entered into a definitive agreement to acquire OfferFit, an AI decisioning company, for $325 million, subject to customary closing adjustments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46dc1171be2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dbc8fb7158a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f9888756322\",\"_type\":\"block\",\"children\":[{\"_key\":\"f38fdaafed6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"AI decisioning agents can autonomously experiment, learn, and deliver highly relevant, personalized experiences. In September 2024, Braze shared its vision for agentic AI in customer engagement, building on its existing artificial intelligence research with the planned development of Project Catalyst. This native AI agent is designed to help brands personalize and optimize experiences with highly relevant Journeys, Content, and Incentives.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a8a6f0c0f6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d4254b8c6b20\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b7fc499e780\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2ddc9947c570\",\"_type\":\"span\",\"marks\":[],\"text\":\"For four years, OfferFit has been building a multi-agent solution that recommends individualized cross-channel customer journeys in partnership with customer engagement solutions like Braze. 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The trends we've uncovered in this report show that by pairing the power of human connection with the force-multiplying power of AI, marketers can build an authentic brand presence and craft experiences that drive sustainable growth,\\\" said Astha Malik, Chief Business Officer, Braze. \\\"By moving beyond transactions to truly listen and respond, brands can redefine what customer engagement looks like and delivers.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb497f154cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"99634f3638580\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"19ed044b38ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"04ee47b1d0b60\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year’s report uncovered key trends, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b2c6162a4da\",\"_type\":\"block\",\"children\":[{\"_key\":\"828f8b7a9fd90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5ad298fa9d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"476ae985d7120\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Merging content and technology to build deeper connections:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"225aa9c67413\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f3a86ed7d4a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"60% of brands concerned about emotionally connecting with their customers exceeded their revenue goals supporting that leaders who prioritize emotional impact drive stronger performance, demonstrating self-awareness and a willingness to adapt for better outcomes.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06d03cb4a0cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"192cd44777740\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition, among top performing brands, 16% are more likely to use 3+ channels, yet only half (50%) of respondent brands use a unified platform for cross-channel engagement.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab6fd3494eb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1eb8e35029570\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prioritizing customer consent to deliver value and build trust:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4aef4a903c53\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0c754d4b3de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"43% of surveyed marketing executives worry about user consent for shared data, while 29% are concerned about legal risks.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e8266658cb8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b6433f2c4370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Top-performing brands leverage in-product channels to prioritize customer consent and deliver value from data collection. Top-performing brands are 31% more likely to use in-app messages and are 23% more likely to use dynamic streams of content known as Content Cards.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08e81680913e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6fd595141040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Using AI to improve trust and enhance experiences:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4d3aea1923c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1353eed75260\",\"_type\":\"span\",\"marks\":[],\"text\":\"39% of respondents are using AI-powered solutions to analyze customer data in more advanced ways, while 38% are leveraging AI data tools to better understand customer sentiment and preferences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fcd1c1f5a55f\",\"_type\":\"block\",\"children\":[{\"_key\":\"6eb9b408a9190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Top-performing brands have found success using AI to power experimentation and optimization and are:\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f964d0c62e23\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba6f5c0158710\",\"_type\":\"span\",\"marks\":[],\"text\":\"30% more likely to use AI-powered predictive analytics such as to identify customers likely to churn.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cc09a9e2add\",\"_type\":\"block\",\"children\":[{\"_key\":\"30c026dea0dc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"15% more likely to use AI to generate images for messaging campaigns.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d55a475c22e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f30aebccbbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"15% more likely to use AI to automatically QA content for consistency and brand alignment.\"}],\"level\":2,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3435dc287a91\",\"_type\":\"block\",\"children\":[{\"_key\":\"5722a22aa04e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31be5a557a0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3cc4f5ab2a630\",\"_type\":\"span\",\"marks\":[],\"text\":\"To uncover more insights, download the full 2025 Global Customer Engagement Review report \"},{\"_key\":\"3cc4f5ab2a631\",\"_type\":\"span\",\"marks\":[\"25f835dab503\"],\"text\":\"here\"},{\"_key\":\"3cc4f5ab2a632\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"25f835dab503\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/global-customer-engagement-review?utm_campaign=fy26-q1-global-owned-brand-engagement-in-action\u0026utm_medium=press-release\u0026utm_source=businesswire\u0026utm_content=report-cer-2025\u0026utm_term=cer-press-release\"}],\"style\":\"normal\"},{\"_key\":\"7a8ea03693b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5898a4cba0460\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12615f776e36\",\"_type\":\"block\",\"children\":[{\"_key\":\"89d84fc103db0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Survey Methodology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7961c6d88074\",\"_type\":\"block\",\"children\":[{\"_key\":\"edb8bb3a5fb00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Customer Engagement Review survey was conducted by Wakefield Research among 2,300 marketing leaders with a minimum title of VP, working at B2C companies with an annual revenue of $10M+ across three global regions: The Americas (Brazil, Canada, Mexico, and the US), APAC (Australia, Japan, New Zealand, Singapore, South Korea and Thailand), and EMEA (France, Germany, Italy, the Netherlands, Spain, Sweden, the UAE, and the UK). The survey was conducted November 15–25, 2024, using an email invitation and an online survey. 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Braze President and Chief Commercial Officer, Myles Kleeger, will be stepping down from his position after 10 years of exceptional leadership in the role. 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His leadership and commitment have been instrumental in establishing Braze as the leading customer engagement platform for the world's most creative and successful brands,\\\" said Bill Magnuson, Chief Executive Officer. “After a record bookings fourth quarter and fiscal year, I am excited to support our new leaders who will play a key role in guiding the next phase of growth for Braze.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef35646cedd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"d80f7a0628510\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1cd78e4c4e84\",\"_type\":\"block\",\"children\":[{\"_key\":\"80e80ef5324f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4da34e8c07f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad223feb05090\",\"_type\":\"span\",\"marks\":[],\"text\":\"$38\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f480fdbf028\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a416fd890b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b16a8e8580bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b74dcb7d1740\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebf884a976df\",\"_type\":\"block\",\"children\":[{\"_key\":\"8411c9e0e4e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at \"},{\"_key\":\"8411c9e0e4e71\",\"_type\":\"span\",\"marks\":[\"dbf18e9ce2af\"],\"text\":\"braze.com\"},{\"_key\":\"8411c9e0e4e72\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"dbf18e9ce2af\",\"_type\":\"link\",\"href\":\"http://braze.com\"}],\"style\":\"normal\"},{\"_key\":\"637bc9f48dbe\",\"_type\":\"block\",\"children\":[{\"_key\":\"022e4f3102ea0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a8e12235eabe0b25db43199559b1189ffe46be2a-1500x1500.png\",\"publishedDate\":\"2025-02-03T13:24:00.000Z\",\"slug\":\"braze-announces-record-bookings-to-close-fiscal-year\",\"title\":\"Braze Announces Record Bookings to Close Fiscal Year, Announces Organizational Changes\"},{\"_id\":\"3bb95bb1-d9a9-48c9-beee-18c8d25ec678\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"af8d090c-47dd-436b-9091-15d4b3315919\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/a871ef5dc9e894d320555710664c2e67f03dad70-1000x1000.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"4b682866e26d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3df30b90134b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, October 28, 2024 – \"},{\"_key\":\"3df30b90134b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced that it has been positioned by Gartner® as a Leader in the 2024 Magic Quadrant for Multichannel Marketing Hubs, marking the company’s second consecutive position as a Leader. The evaluation was based on specific criteria that analyzed the company’s overall Completeness of Vision and Ability to Execute.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e34fde1ac076\",\"_type\":\"block\",\"children\":[{\"_key\":\"3952a7f94eb20\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c478a5278684\",\"_type\":\"block\",\"children\":[{\"_key\":\"d48039ef9bdb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We believe being recognized as a Leader by Gartner® Magic Quadrant™ reinforces our commitment to helping brands meet evolving customer expectations through continued innovation,” said Bill Magnuson, Cofounder and CEO of Braze. “At Braze, we empower marketers to collaborate with technology teams to apply AI-driven approaches that deepen customer relationships, and in turn, drive meaningful ROI. We are passionate about offering marketers new ways to automate and experiment with personalized campaigns at scale in order to meet their customers' demand for seamless, intuitive interactions across channels. In our opinion, this consecutive recognition reflects our ongoing commitment to innovation and excellence in customer engagement.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"558c7147b586\",\"_type\":\"block\",\"children\":[{\"_key\":\"563109e95f25\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76ebd935d3ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"b5ba4c7c2dab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze offers a leading customer engagement platform that helps brands such as FanDuel, Intuit, MAX (HBO), Venmo, and Zalando build meaningful, personalized relationships with their audiences in real time. Marketers can collect and act on data from any source, orchestrating cross-channel messaging and customer journeys from a single platform. Braze empowers brands to deliver seamless interactions through email, push notifications, SMS, in-app messaging, and more, driving customer loyalty and business growth. Recently, Braze announced new BrazeAI™-powered tools like \"},{\"_key\":\"b5ba4c7c2dab1\",\"_type\":\"span\",\"marks\":[\"c8c42c6adabc\"],\"text\":\"Project Catalyst\"},{\"_key\":\"b5ba4c7c2dab2\",\"_type\":\"span\",\"marks\":[],\"text\":\", an agent that will enable marketers to easily create, test, and optimize thousands of campaign variations. Additionally, Braze has enhanced its \"},{\"_key\":\"b5ba4c7c2dab3\",\"_type\":\"span\",\"marks\":[\"d7d703c19cce\"],\"text\":\"data capabilities with automated identity resolution, zero-copy data, as well as new integrations with AWS and Microsoft Azure,\"},{\"_key\":\"b5ba4c7c2dab4\",\"_type\":\"span\",\"marks\":[],\"text\":\" helping marketers unify data and deliver impactful, personalized experiences across every touchpoint.\"}],\"markDefs\":[{\"_key\":\"c8c42c6adabc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-ai-orchestration-announcements?utm_campaign=fy25-q3-global-owned-product-forge\u0026utm_medium=press-release\u0026utm_source=braze\u0026utm_content=lp-forge-24\"},{\"_key\":\"d7d703c19cce\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-2024-braze-data-platform-announcements?utm_campaign=fy25-q3-global-owned-product-forge\u0026utm_medium=press-release\u0026utm_source=braze\u0026utm_content=lp-forge-24\"}],\"style\":\"normal\"},{\"_key\":\"a48b664f58c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"102a11ae18280\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44959fbb1c6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"889b535c88f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Magic Quadrant reports are a culmination of rigorous, fact-based research in specific markets,\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"666f8fea7625\",\"_type\":\"block\",\"children\":[{\"_key\":\"8c407b4da0b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"providing a wide-angle view of the relative positions of providers in markets where growth is high and provider differentiation is distinct. 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From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. 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The Braze for Startups program, launching with its first venture capital (VC) partner, aims to support the next generation of customer-first brand leaders by providing startups with four months of free access to Braze. Additionally, Braze is launching a free trial of its customer engagement platform, giving brands of all sizes the opportunity to experience Braze firsthand with access for 14 days.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ff40c504925e\",\"_type\":\"block\",\"children\":[{\"_key\":\"5c274fcba4a20\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Our goal is to make it easy for brands of all sizes to start using our platform and experience its ease of use and market-leading capabilities,” said Spencer Burke, SVP of Growth at Braze. “We’re confident that once brands start experimenting with Braze, they’ll see ROI through increased engagement and stronger customer retention. Braze for Startups benefits smaller companies, while our free trial allows teams across organizations of all sizes to test and explore Braze, helping them achieve success more easily.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a06d7c3a3a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1891369a6b90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze for Startups Program\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cb4b751c278\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e89c4fd1c6b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze for Startups, launching with its first VC partner, Left Lane Capital, is designed to help VC-backed startups grow their businesses with four months of free access to the Braze platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8517fc14070b\",\"_type\":\"block\",\"children\":[{\"_key\":\"369bfb8bf1410\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Startups today face intense pressure to grow revenue quickly while managing tight budgets and proving their long-term viability to investors,” said Chris Taylor, Chief Growth Officer at Left Lane Capital. “Braze for Startups offers these companies an opportunity to launch revenue-generating campaigns at no cost, helping them validate product-market fit through deeper insights into customer behavior. 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From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at \"},{\"_key\":\"160d2e565d1d1\",\"_type\":\"span\",\"marks\":[\"c0d3c6201f05\"],\"text\":\"braze.com\"},{\"_key\":\"160d2e565d1d2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"c0d3c6201f05\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=http%3A%2F%2Fbraze.com%2F\u0026esheet=53901783\u0026newsitemid=20240227698557\u0026lan=en-US\u0026anchor=braze.com\u0026index=3\u0026md5=0f544c902488e7d485dbc8d5ca790f5d\"}],\"style\":\"normal\"},{\"_key\":\"e3f7c39e9ac2\",\"_type\":\"block\",\"children\":[{\"_key\":\"74bf9811ad230\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contact\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78390cc29525\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dbcc5ce3c840\",\"_type\":\"span\",\"marks\":[],\"text\":\"Patrick Grier\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b79c74857e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9dc4e5a431c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Communications Manager\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ad267e1efaa\",\"_type\":\"block\",\"children\":[{\"_key\":\"a14426f0a0c70\",\"_type\":\"span\",\"marks\":[],\"text\":\"press@braze.com\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2024-09-04T13:13:00.800Z\",\"slug\":\"braze-launches-free-trial\",\"title\":\"Braze Launches Free Trial and Braze for Startups to Help Brands Kickstart Absolutely Engaging Customer Journeys\"},{\"_id\":\"imported-craft-1060066\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"c8da6eaa1875\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8da6eaa18750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, July 16, 2024—Braze (Nasdaq: BRZE)\"},{\"_key\":\"c8da6eaa18751\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today released its third annual Environmental, Social, and Governance (ESG) report. Highlights include the company’s first Virtual Power Purchase Agreement, the expansion of the Tech for an Equitable Future product grant program, and inclusion in the Human Rights Campaign (“HRC”) 2023-2024 Corporate Equality Index, which recognizes the company's strong commitment to promoting equality for LGBTQ+ individuals in the workplace.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc6f53eb5409\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc6f53eb54090\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We firmly believe that the well-being of our communities directly contributes to the growth and success of our employees and Braze,” said Rod McLeod, VP of Social Impact at Braze. \\\"It’s been inspiring to see employees support and lead various initiatives, ranging from volunteering to employee resource groups and product grant efforts, all of which have elevated our programs to new heights. We will continue to focus on driving material impact through high-leverage and scalable initiatives alongside our employees and look forward to sharing our progress along the way.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf6dbea6cbd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf6dbea6cbd80\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report's key initiatives and accomplishments include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"019cfa79cc25\",\"_type\":\"block\",\"children\":[{\"_key\":\"019cfa79cc250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Environment\"},{\"_key\":\"019cfa79cc251\",\"_type\":\"span\",\"marks\":[],\"text\":\": Braze has committed to a near-term science-based target and\"},{\"_key\":\"019cfa79cc252\",\"_type\":\"span\",\"marks\":[\"b2f08d17fc14\"],\"text\":\" joined its first Virtual Power Purchase Agreement\"},{\"_key\":\"019cfa79cc253\",\"_type\":\"span\",\"marks\":[],\"text\":\", which will help fund the build of five solar facilities in Michigan. As part of this agreement, Braze has pledged upfront to buying Energy Attribute Certificates (EACs) generated by these facilities over the next five years, which is the equivalent of 1,600 MWh of clean power per year. These actions reflect a practical approach to reducing carbon emissions and addressing climate change.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"b2f08d17fc14\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-1020019\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f1028f597b69\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1028f597b690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Social\"},{\"_key\":\"f1028f597b691\",\"_type\":\"span\",\"marks\":[],\"text\":\": Braze has now surpassed more than $1.8 million in charitable grants to 100+ local nonprofits and charities globally through the Braze for Social Impact Fund at Tides Foundation. The Braze grantmaking program focuses on employees' passions and makes meaningful investments in the communities where they live and work. Braze has also expanded the Tech for Black Founders program into a global Tech for an Equitable Future program to support businesses founded by underrepresented individuals, including Black and women founders, with 29 companies currently in the program. Finally, Braze was recognized in the HRC 2023-2024 CEI for its dedication to workplace equality for LGBTQ+ individuals, achieving a perfect score and receiving the HRC's Equality 100 Award.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"837fb9151739\",\"_type\":\"block\",\"children\":[{\"_key\":\"837fb91517390\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Governance\"},{\"_key\":\"837fb91517391\",\"_type\":\"span\",\"marks\":[],\"text\":\": Braze published a Vendor Code of Conduct to promote ethical sourcing throughout its supply chain. Braze has also maintained its ISO 27001 certification and SOC 2 Type 2 compliance for four consecutive years, underscoring its commitment to security and compliance. Additionally, Yvonne Wassenaar joined the Braze board of directors, bringing valuable technology expertise to the company.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61b86150ff18\",\"_type\":\"block\",\"children\":[{\"_key\":\"61b86150ff180\",\"_type\":\"span\",\"marks\":[],\"text\":\"Read more about the report: \"},{\"_key\":\"61b86150ff181\",\"_type\":\"span\",\"marks\":[\"936635ab8535\"],\"text\":\"https://esg.braze.com\"}],\"markDefs\":[{\"_key\":\"936635ab8535\",\"_type\":\"link\",\"href\":\"https://esg.braze.com/?utm_campaign=fy25-q2-global-owned-brand-esg\u0026utm_medium=press-release\u0026utm_source=braze\u0026utm_content=lp-esg\"}],\"style\":\"normal\"},{\"_key\":\"ea6316568094\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea63165680940\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f0f582365a6b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0f582365a6b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"$3c\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7df73237b541\",\"_type\":\"block\",\"children\":[{\"_key\":\"7df73237b5410\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ebc1c0d0883b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebc1c0d0883b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. 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Marketers are struggling to integrate and make sense of data for customer engagement with excessive data collection: \"},{\"_key\":\"74b34455e9411\",\"_type\":\"span\",\"marks\":[\"595517eebb4c\"],\"text\":\"Braze research\"},{\"_key\":\"74b34455e9412\",\"_type\":\"span\",\"marks\":[],\"text\":\" found that only 24% of brands are mapping customer behavior and sentiment, and only 6% are using this data to inform their product and brand approach. Built with flexibility, interoperability, and modularity in mind, the Braze Data Platform helps brands easily integrate and leverage their data, regardless of their preferred technologies and workflows.\"}],\"markDefs\":[{\"_key\":\"595517eebb4c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-902051\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"371fa1599259\",\"_type\":\"block\",\"children\":[{\"_key\":\"371fa15992590\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the Braze Data Platform, brands can easily:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f73139b00b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f73139b00b50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unify Data for Accessibility via Enhanced Ecosystem Integrations\"},{\"_key\":\"3f73139b00b51\",\"_type\":\"span\",\"marks\":[],\"text\":\" - Braze simplifies the process of collecting and bringing first-party data together, regardless of the source, with real time, direct integrations to leading cloud data platforms, data warehouses and software providers. Newly launched CDI Segments, an extension of Braze Cloud Data Ingestion (CDI), is now available in early access for partners, including Amazon Redshift from Amazon Web Services (AWS), Databricks, and Snowflake, giving brands zero-copy access to customer data and streamlining data flow for better customer engagement. Utilizing existing Braze capabilities such as Data Transformations, Braze Catalogs, SDK, and APIs, brands can efficiently organize their data, empowering marketing teams and reducing dependence on technical resources.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88d3c2aa851c\",\"_type\":\"block\",\"children\":[{\"_key\":\"88d3c2aa851c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Activate Data for Increased Personalization and Relevanc\"},{\"_key\":\"88d3c2aa851c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"e - New enhanced data management capabilities in Braze Catalogs help brands understand and optimize data collection and utilization over time. With turnkey partner integrations into the Braze Data Platform, they can combine these insights with other data sources to understand and act on user behavior in real time, using reporting and analytics for impactful campaigns. Sage AI by Braze™ then helps test and deliver personalized experiences at scale, extending the value of brands' first-party data, so that customer engagement remains valuable and avoids being intrusive.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"34e25e172431\",\"_type\":\"block\",\"children\":[{\"_key\":\"34e25e1724310\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Distribute Data to Build Brand Equity\"},{\"_key\":\"34e25e1724311\",\"_type\":\"span\",\"marks\":[],\"text\":\" - The Braze Data Platform facilitates secure and efficient distribution of product, engagement, and customer data to preferred third-party tools for deeper analysis, including analytics and business intelligence solutions from Amplitude, Contentsquare, Mixpanel and Snowplow. Braze works directly with customers to prioritize integrations with their preferred data sources and destinations, offering a robust set of Braze Currents connectors, Snowflake Data Sharing and enterprise-grade APIs to help brands get broader organizational value from customer engagement data generated and collected with Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"33728b281fdd\",\"_type\":\"block\",\"children\":[{\"_key\":\"33728b281fdd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Modern marketers need access to a unified view of their data, to connect with their customers personally in an efficient and personal way,\\\" said Kevin Wang, Chief Product Officer of Braze. \\\"Our mission with the Braze Data Platform is to empower brands of all sizes to harness the power of their data for superior customer engagement across digital channels. Our platform seamlessly integrates with leading data ecosystem technologies, allowing brands to unify and activate their data effortlessly. With a real-time stream processing foundation, Braze allows brands to gain immediate insight into customer behavior.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc31d2577522\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc31d25775220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Inclusive of Braze products and partner ecosystem integrations, the Braze Data Platform fuels highly tailored, impactful experiences across digital touchpoints. 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Learn more at \"},{\"_key\":\"c443caa21d121\",\"_type\":\"span\",\"marks\":[\"d66273569dde\"],\"text\":\"braze.com\"},{\"_key\":\"c443caa21d122\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d66273569dde\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=http%3A%2F%2Fbraze.com%2F\u0026esheet=53901783\u0026newsitemid=20240227698557\u0026lan=en-US\u0026anchor=braze.com\u0026index=3\u0026md5=0f544c902488e7d485dbc8d5ca790f5d\"}],\"style\":\"normal\"},{\"_key\":\"585c68409941\",\"_type\":\"block\",\"children\":[{\"_key\":\"585c684099410\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Contact\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"405b049fcaae\",\"_type\":\"block\",\"children\":[{\"_key\":\"405b049fcaae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Patrick Grier\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0d10a452a70\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0d10a452a700\",\"_type\":\"span\",\"marks\":[],\"text\":\"Communications Lead\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca447e50dcb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca447e50dcb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"press@braze.com\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2024-07-11T08:43:00-04:00\",\"slug\":\"braze-introduces-the-braze-data-platform\",\"title\":\"Braze Introduces the Braze Data Platform\"},{\"_id\":\"imported-craft-1013259\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"98ff8d89407b\",\"_type\":\"block\",\"children\":[{\"_key\":\"98ff8d89407b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Technology Executive Brings Expertise in Scaling and Diversifying Businesses\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"858eef05ae99\",\"_type\":\"block\",\"children\":[{\"_key\":\"858eef05ae990\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, June 3, 2024\"},{\"_key\":\"858eef05ae991\",\"_type\":\"span\",\"marks\":[],\"text\":\" – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced the appointment of Yvonne Wassenaar to its Board of Directors and as a member of its Audit Committee. As a tenured cloud and SaaS technology executive, Yvonne brings a wealth of expertise in scaling enterprise software companies to the board. Yvonne will replace Doug Pepper, who joined Braze's board in August of 2014, and who will remain as a Board Observer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9dde653c46bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dde653c46bb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The power of the Braze platform and its extensibility across the customer engagement value chain is unmatched,” said Wassenaar. “The company is uniquely positioned for leveraging AI to empower customers in meaningful ways today and in transformational ways in the future. The Braze team has the vision and passion to take the company to the next level, and I look forward to partnering with them in this journey.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a4cfb4e65e4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a4cfb4e65e40\",\"_type\":\"span\",\"marks\":[],\"text\":\"For over 30 years, Yvonne has advised leaders on scaling, diversifying, and transforming their businesses throughout the Americas, Europe, and Asia. She served as Chief Executive Officer of Puppet, Inc., an IT automation software company, from January 2019 to May 2022. From June 2017 to September 2018, she served as Chief Executive Officer of Airware, an enterprise drone solutions company. From August 2014 to May 2017, Yvonne served in various roles at New Relic, Inc. and prior to that she held various senior positions at VMware, Inc. and served as a partner at Accenture plc. Yvonne currently serves on the board of directors of Arista Networks, Inc., a public cloud networking company, Forrester Research, Inc., a public research and advisory company, InfoBlox, a cloud networking and security services company, JFrog Ltd., a public software supply chain platform provider, and Rubrik, Inc., a public zero trust data management company.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a453492f5aa0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a453492f5aa00\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Yvonne is an accomplished leader with an incredible wealth of experience that she has earned from a long and varied career across iconic companies in the enterprise software space, two formative decades at Accenture, and as a CEO on the cutting edge of technical transformation,\\\" said Bill Magnuson, Cofounder and CEO of Braze. “We look forward to her partnership and to benefiting from the expertise she brings to our Board of Directors as we enter our next stage of growth.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2705b18a0ad7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2705b18a0ad70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e4a3a8ada934\",\"_type\":\"block\",\"children\":[{\"_key\":\"e4a3a8ada9340\",\"_type\":\"span\",\"marks\":[],\"text\":\"$3e\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc7d7803efb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc7d7803efb90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64a6ded694bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"64a6ded694bf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. From cross-channel messaging and journey orchestration to Al-powered experimentation and optimization, Braze enables companies to build and maintain absolutely engaging relationships with their customers that foster growth and loyalty. The company has been recognized as a 2024 U.S. News Best Technology Companies to Work For, is a 2023 UK Best Workplace for Women by Great Place to Work, and was named a Leader by Gartner® in the 2023 Magic Quadrant™ for Multichannel Marketing Hubs and in The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023. Braze is headquartered in New York with 10+ offices across North America, Europe, and APAC. 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The company is specifically establishing a direct presence in São Paulo, Brazil; Bucharest, Romania; Dubai, UAE; and Seoul, South Korea, with plans to grow local teams and establish offices in each location.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db473e7a6305\",\"_type\":\"block\",\"children\":[{\"_key\":\"db473e7a63050\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has worked with customers in South Korea and Brazil through reseller networks for several years, which has established its understanding of these markets and their unique demands. The company supports leading brands in both regions, including iFood, Interpark.com, Westwing Brazil, and Zigzag. Dubai is a burgeoning hub for digital-first organizations seeking cross-channel customer engagement solutions, and Braze has already commenced collaborations with leading brands in the region such as FIVE Hotels \u0026 Resorts, Floward, Majid Al Futtaim, and Noon.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"770d2d14e679\",\"_type\":\"block\",\"children\":[{\"_key\":\"770d2d14e6790\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9513f9dd032e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9513f9dd032e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Braze is known for delivering exceptional service to our customers. Increasing our local presence in these international markets demonstrates our continued commitment to providing that level of service to our global customer base, no matter where they are,\\\" said Astha Malik, Chief Business Officer of Braze. “The planned addition of local teams, in-market leadership hires, and future office openings presents a growth opportunity for our business as we fortify our global leadership. We continue to invest in our customer’s communities and help them advance the craft of customer engagement.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4af11338ef1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af11338ef1c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Expansion into these regions marks continued investment from Braze in emerging markets. Earlier this year the company \"},{\"_key\":\"43a3cc2994b4\",\"_type\":\"span\",\"marks\":[\"686f898f852b\"],\"text\":\"announced it had hired new sales leaders in both APAC and Latin America\"},{\"_key\":\"8965031af3fa\",\"_type\":\"span\",\"marks\":[],\"text\":\"—Shahid Nizami as VP, Sales, APAC, and Rene Lima as Area VP, Sales, LATAM, respectively—and \"},{\"_key\":\"4af11338ef1c3\",\"_type\":\"span\",\"marks\":[\"5121a67fa4be\"],\"text\":\"recently shared plans to open a new data center in Indonesia\"},{\"_key\":\"4af11338ef1c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" within the next 12 months. Braze also continues to invest in new and emerging channels, specifically messaging apps such as WhatsApp, Line, and KakaoTalk, which are increasing in popularity, especially in these new markets. \"},{\"_key\":\"4af11338ef1c5\",\"_type\":\"span\",\"marks\":[\"054f7c60e1ff\"],\"text\":\"Recent Braze research\"},{\"_key\":\"4af11338ef1c6\",\"_type\":\"span\",\"marks\":[],\"text\":\" found that global brands are showing a consistent interest in leveraging these messaging apps above all other channels for communications with their customers.\"}],\"markDefs\":[{\"_key\":\"5121a67fa4be\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-977869\",\"_type\":\"reference\"}},{\"_key\":\"054f7c60e1ff\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-902051\",\"_type\":\"reference\"}},{\"_key\":\"686f898f852b\",\"_type\":\"internalLink\",\"blank\":false,\"reference\":{\"_ref\":\"imported-craft-913085\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"16592c32826e\",\"_type\":\"block\",\"children\":[{\"_key\":\"16592c32826e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn more about how companies in Brazil, Dubai, and Korea like BALAAN, \"},{\"_key\":\"16592c32826e3\",\"_type\":\"span\",\"marks\":[\"129de1e825a2\"],\"text\":\"Majid Al Futtaim\"},{\"_key\":\"16592c32826e4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"16592c32826e5\",\"_type\":\"span\",\"marks\":[\"a348572a7911\"],\"text\":\"Petz\"},{\"_key\":\"16592c32826e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" have leveraged Braze to drive loyalty, customer retention, and personalized customer experiences across channels.\"}],\"markDefs\":[{\"_key\":\"129de1e825a2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-619485\",\"_type\":\"reference\"}},{\"_key\":\"a348572a7911\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-388081\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"95494e35e4db\",\"_type\":\"block\",\"children\":[{\"_key\":\"95494e35e4db0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a4e87ffefdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a4e87ffefdc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is the leading customer engagement platform that empowers brands to Be Absolutely Engaging.™ Braze allows any marketer to collect and take action on any amount of data from any source, so they can creatively engage with customers in real time, across channels from one platform. 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This helps deliver personalized item suggestions such as products, services, experiences, and offers, tailored to each individual's preferences. By leveraging AI to match customers with the items most likely to resonate with them, brands can create more meaningful experiences, build stronger connections, boost brand equity, and drive greater conversions and revenue growth. 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The report dives into the evolving world of customer engagement, uncovering what marketers need to know—from the rise of new AI tools, to the challenges associated with supporting truly cohesive experiences across platforms and channels. Also included is the Braze Customer Engagement Index which assesses the maturity of brands in terms\"}],\"markDefs\":[{\"_key\":\"21c3256b73f4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-902051\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f959e23607ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"f959e23607ca0\",\"_type\":\"span\",\"marks\":[],\"text\":\"of their customer engagement activities—showing that 85% of brands that successfully embrace the craft of customer engagement to power first-party relationships exceeded their revenue goals in 2023.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0891d0762443\",\"_type\":\"block\",\"children\":[{\"_key\":\"0891d07624430\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Today’s marketers are facing growing expectations from an increasingly connected consumer, who expects value in exchange for their attention,” said Astha Malik, Chief Business Officer of Braze. “Marketers are utilizing the power of AI to ignite creativity and craft personalized experiences that resonate with today’s consumer. 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Bridging the gap between creativity and ROI with AI can help marketers push boundaries while gaining a clearer view of their campaigns’ impact.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e1aba8be88b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1aba8be88b80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Creating personalized experiences requires a unified customer view and first-party data agility:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"577de36263bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"577de36263bd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While new technologies have opened up engagement opportunities, many brands lack a strategy that truly grasps who their customers are by leveraging first-party data for personalization. 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Only 37% of respondents say their brands have made consistency a top priority, and 33% rely on multiple, isolated point solutions to manually piece together a multi-channel experience rather than a seamless cross-channel experience.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3c20cec39b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3c20cec39b90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today's most successful brands are diversifying their channel investments and prioritizing personalized, consistent messaging as a way to build retention. By transitioning to cross-channel customer journeys, brands can see a 6.5X uplift in purchases per user compared to solely in-product messages (such as in-app messages), according to Braze customer data.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"12d7afe94edb\",\"_type\":\"block\",\"children\":[{\"_key\":\"12d7afe94edb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The 2024 Global Customer Engagement Review also shares findings across five different industries—financial services, health and wellness, media and entertainment, QSR and delivery, and retail and e-commerce—and case studies featuring e.l.f. Cosmetics, Joe \u0026 the Juice, Second Dinner, Sonder, and Wealthsimple. 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That puts them at the forefront when it comes to collaboration and data agility and contributes to overall performance in the financial services sector, which was 25% more likely than other industries to greatly exceed revenue goals last year.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"020698226ecd\",\"_type\":\"block\",\"children\":[{\"_key\":\"020698226ecd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retail and eCommerce brands rank highest in multiple channel usage, relying especially on out-of-product channels like email and SMS. These brands will have more resources for growth and innovation in 2024 as retail and eCommerce brands are 75% more likely to have their marketing budgets increase significantly this year (the highest of any industry).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c6c40cf8119c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6c40cf8119c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Read the full report and download the \"},{\"_key\":\"c6c40cf8119c1\",\"_type\":\"span\",\"marks\":[\"10db6337f649\"],\"text\":\"2024 Global Customer Engagement Review\"},{\"_key\":\"c6c40cf8119c2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"10db6337f649\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-902051\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ed992ec7ac7f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed992ec7ac7f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Survey Methodology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7982fa373b55\",\"_type\":\"block\",\"children\":[{\"_key\":\"7982fa373b550\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Customer Engagement Review survey was conducted by Wakefield Research among 1,900 marketing executives with a minimum title of VP, working at B2C companies with an annual revenue of $10M across three global regions: The Americas (Brazil, Mexico, and the US), APAC (Australia, Indonesia, Japan, New Zealand, Singapore, and South Korea), and EMEA (France, Germany, Spain, the UAE, and the UK). The survey was conducted December 5–15, 2023, using an email invitation and an online survey. Global quotas of at least 100 respondents were set for each of the following industries: CPG, financial services/FinTech, health and wellness, media and entertainment, retail and eCommerce, and QSR and on-demand food/beverage delivery.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"61b9c2ef065d\",\"_type\":\"block\",\"children\":[{\"_key\":\"61b9c2ef065d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8d8ade95b2fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d8ade95b2fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"$40\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2024-02-27T09:00:00-05:00\",\"slug\":\"new-research-from-braze-reveals-critical-insights-on-craft-of-customer-engagement-and-how-that-helps-85-of-top-brands-surpass-their-revenue-goals\",\"title\":\"New Research from Braze Reveals Critical Insights on Craft of Customer Engagement and How that Helps 85% of Top Brands Surpass their Revenue Goals\"},{\"_id\":\"imported-craft-913085\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"f9b2518f1a9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f9b2518f1a9f0\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Company Touts Recent New Customer Wins, Including Bombas and Wendy’s\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb659daaeb45\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb659daaeb450\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, February 21, 2024\"},{\"_key\":\"cb659daaeb451\",\"_type\":\"span\",\"marks\":[],\"text\":\" – Braze (Nasdaq: BRZE), the leading customer engagement platform that empowers brands to Be Absolutely Engaging™, today announced strategic leadership appointments and new customer wins on the heels of a significant financial milestone. As previously announced, the company recently passed $500 million of Committed Annual Recurring Revenue (CARR), demonstrating the continued demand for Braze as brands recognize the critical role of customer engagement in driving growth, loyalty, and retention–particularly in a complex and challenging macroeconomic landscape.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"80609c6b3be0\",\"_type\":\"block\",\"children\":[{\"_key\":\"80609c6b3be00\",\"_type\":\"span\",\"marks\":[],\"text\":\"“There’s never been a better time to be a better marketer,” said Bill Magnuson, cofounder and CEO of Braze. “In today's dynamic market, consumer loyalty is volatile and hinges on a brand's ability to deliver valuable and personalized experiences, both with and alongside their products and services. Brands who prioritize excellence in customer engagement are also building a foundational asset for their businesses–first-party relationships with their customers. Braze empowers them to leverage rich data, advanced machine learning, and sophisticated cross-channel orchestration to advance their customer engagement prowess as they navigate this exciting landscape.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d823cce92203\",\"_type\":\"block\",\"children\":[{\"_key\":\"d823cce922030\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Customer Expansion, Product Innovation, and Industry Recognition\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e604a9c68fe1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e604a9c68fe10\",\"_type\":\"span\",\"marks\":[],\"text\":\"The need for brands to use customer engagement strategies that harness technology and creativity to create memorable, personalized experiences is greater than ever. More brands around the world are recognizing this need, and as a result Braze has seen steady growth of its diverse customer base globally. The company’s growth and customer expansion are due to the rapid pace of product innovation at Braze which has earned the company top recognition from several industry analysts and peer review sites.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f44a98eefae\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f44a98eefae0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Over the past year, Braze welcomed impressive new customers across diverse industries, company sizes, and geographies worldwide, including Bombas, Miro, Nestlé Purina US, Papa John’s UK, and Wendy’s.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cda99837b591\",\"_type\":\"block\",\"children\":[{\"_key\":\"cda99837b5910\",\"_type\":\"span\",\"marks\":[],\"text\":\"Strategic product investments in updates to \"},{\"_key\":\"cda99837b5911\",\"_type\":\"span\",\"marks\":[\"bb9883021784\"],\"text\":\"Sage AI by Braze\"},{\"_key\":\"cda99837b5912\",\"_type\":\"span\",\"marks\":[],\"text\":\", a suite of AI capabilities designed to power better, faster, and more effective outcomes from engagement across the user journey. Advancements in \"},{\"_key\":\"cda99837b5913\",\"_type\":\"span\",\"marks\":[\"ea4291c5c347\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"cda99837b5914\",\"_type\":\"span\",\"marks\":[],\"text\":\" partnerships, features, and functionality help brands streamline data integration and reduce time to value—and is notably supporting over 2,000 customer integrations ingesting about 400 million rows of customer warehouse data every single day.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"bb9883021784\",\"_type\":\"link\",\"href\":\"https://ter.li/4qcwtr\"},{\"_key\":\"ea4291c5c347\",\"_type\":\"link\",\"href\":\"https://ter.li/in1yzg\"}],\"style\":\"normal\"},{\"_key\":\"6d5ec358ccef\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d5ec358ccef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In 2023 Braze was named a Leader in \"},{\"_key\":\"6d5ec358ccef1\",\"_type\":\"span\",\"marks\":[\"8391fe99e908\"],\"text\":\"The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023\"},{\"_key\":\"6d5ec358ccef2\",\"_type\":\"span\",\"marks\":[],\"text\":\", and named a Leader by Gartner® in the \"},{\"_key\":\"6d5ec358ccef3\",\"_type\":\"span\",\"marks\":[\"112cf2ade48c\"],\"text\":\"2023 Magic Quadrant™ for Multichannel Marketing Hubs\"},{\"_key\":\"6d5ec358ccef4\",\"_type\":\"span\",\"marks\":[],\"text\":\". 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Feature Flags pair with the customer journey orchestration to enable brands to deliver and improve personalized experiences in their mobile and web applications. Jon Hyman, Cofounder and CTO of Braze, announced Feature Flags, along with other upcoming product innovations at the company’s annual customer conference, Forge at Metropolitan Pavilion in New York.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea1e3aa46d76\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea1e3aa46d760\",\"_type\":\"span\",\"marks\":[],\"text\":\"In today’s highly saturated world, consumers have more choices than ever about where to spend their time and money. 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The event is taking place on October 16-17 at Metropolitan Pavilion in New York, and helps marketing leaders and practitioners expand their skill sets, learn new strategies to push creative boundaries, and provide them with innovative strategies that drive business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"43356de03906\",\"_type\":\"block\",\"children\":[{\"_key\":\"43356de039060\",\"_type\":\"span\",\"marks\":[],\"text\":\"“This year at Forge, we're exploring the various ways that marketing, technology, and creativity can come together to create exceptional, sophisticated experiences for consumers,” said Myles Kleeger, President and Chief Commercial Officer of Braze. “We’re excited to welcome creative force Guy Raz as our closing keynote speaker. Guy will bring brilliant storytelling to life at Forge with his innate ability to dig deep with industry visionaries to uncover lessons learned and surface tangible advice for entrepreneurs at any stage in their growth journey. Forge attendees will leave the event feeling inspired to push the boundaries of what’s possible in marketing when you pair technology with creativity.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfe22acdce8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe22acdce8e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze will also be announcing the winners of the 2023 Torchie Awards at Forge, which celebrate brands and marketers within our community who are building the future of customer engagement and best exemplify how marketing, technology, and creativity can forge together to create long-term loyalty and retention. \"},{\"_key\":\"bfe22acdce8e1\",\"_type\":\"span\",\"marks\":[\"8172d45f163b\"],\"text\":\"Past Torchie Award winners\"},{\"_key\":\"bfe22acdce8e2\",\"_type\":\"span\",\"marks\":[],\"text\":\" include Burger King, KFC, Klarna, Meetup and others.\"}],\"markDefs\":[{\"_key\":\"8172d45f163b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375830\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7a4dcf44052c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a4dcf44052c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For those who can't attend in person, Braze will livestream the morning keynotes on October 17 as part of Forge Digital, a 2-hour virtual experience. Forge Digital attendees will be able to engage with Braze experts, see curated content from the in-person event, and enjoy exclusive content from Braze customers. Forge Digital will be broadcast three times for the global audience and be available later on-demand as part of a Forge NYC and Forge Digital On-Demand hub. \"},{\"_key\":\"7a4dcf44052c1\",\"_type\":\"span\",\"marks\":[\"d07a5c3c63a9\"],\"text\":\"Register here\"},{\"_key\":\"7a4dcf44052c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" for either the two-day or digital conference for the NYC event and \"},{\"_key\":\"7a4dcf44052c3\",\"_type\":\"span\",\"marks\":[\"a459989f4845\"],\"text\":\"register here\"},{\"_key\":\"7a4dcf44052c4\",\"_type\":\"span\",\"marks\":[],\"text\":\" for the digital event.\"}],\"markDefs\":[{\"_key\":\"d07a5c3c63a9\",\"_type\":\"link\",\"href\":\"https://events.braze.com/forge-2023?utm_source=businesswire\u0026utm_medium=press-release\u0026utm_campaign=fy24-q3-global-forge_digital\"},{\"_key\":\"a459989f4845\",\"_type\":\"link\",\"href\":\"https://eventhub.goldcast.io/?eventHubId=a30f5fa8-0eeb-4920-9df4-42a7f8110cbb/?utm_source=businesswire\u0026utm_medium=press-release\u0026utm_campaign=fy24-q3-global-forge_digital\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-09-20T16:05:00-04:00\",\"slug\":\"braze-announces-keynote-speakers-guy-raz-leslie-odom-jr-and-omar-johnson-for-forge-2023-conference\",\"title\":\"Braze Announces Keynote Speakers Guy Raz, Leslie Odom Jr. and Omar Johnson for Forge 2023 Conference\"},{\"_id\":\"imported-craft-752571\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"9450fa819e51\",\"_type\":\"block\",\"children\":[{\"_key\":\"9450fa819e510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, September 6, 2023\"},{\"_key\":\"9450fa819e511\",\"_type\":\"span\",\"marks\":[],\"text\":\" - Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, unveiled today new and enhanced data features, partnerships, and functionality to help brands streamline data integration and reduce time-to-value. Leveraging these advancements, brands will be able to easily access and activate valuable first-party data quickly to power personalized customer engagement strategies that can drive loyalty, retention, and revenue. In addition, Braze announced the expansion of its Cloud Data Ingestion offering integrations with Amazon Redshift from Amazon Web Services (AWS), Databricks’ Lakehouse Platform, and Google BigQuery, making it easier for marketers to directly access data in Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b733f36ec44\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b733f36ec440\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today’s brands are shifting their stance on amassing vast data quantities and instead are prioritizing how to more effectively collect and activate high-quality, valuable first-party data to engage and retain consumers. Despite collecting valuable customer data, internal data silos pose challenges for technical teams, making it difficult to provide relevant data to empower marketing teams. At the same time, \"},{\"_key\":\"8b733f36ec441\",\"_type\":\"span\",\"marks\":[\"5e77988e19ea\"],\"text\":\"71% of consumers anticipate personalized interactions\"},{\"_key\":\"8b733f36ec442\",\"_type\":\"span\",\"marks\":[],\"text\":\", and businesses need more streamlined processes to collect, integrate, and activate customer and product data across diverse systems to meet these expectations. With Braze, brands have a more cohesive solution that streamlines data integration, enhances flexibility, and bolsters the ability to deliver tailored customer experiences.\"}],\"markDefs\":[{\"_key\":\"5e77988e19ea\",\"_type\":\"link\",\"href\":\"https://www.mckinsey.com/featured-insights/mckinsey-explainers/what-is-personalization\"}],\"style\":\"normal\"},{\"_key\":\"350451804586\",\"_type\":\"block\",\"children\":[{\"_key\":\"3504518045860\",\"_type\":\"span\",\"marks\":[],\"text\":\"New data products and features announced include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac025af6420a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac025af6420a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Drive Efficiency with Data Transformation for Custom Data Integration(s): \"},{\"_key\":\"ac025af6420a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Data Transformation feature empowers brands to increase efficiencies by integrating with other marketing, operations, and technology investments, allowing technical teams more time to innovate on their products and solutions. This distinct capability enables brands to customize webhook integrations from within the Braze platform and map user data from external software tools into Braze. Enabled by an intuitive user interface, this feature is designed to enhance data flexibility and accessibility. Brands will also have the ability to use AI to generate data transformation code, powered by Sage AI by Braze, helping marketers create custom transformations faster while reducing complexity and reliance on technical skills. Additionally, enhanced Braze identity management tools facilitate the identification and merging of user profiles based on key identifiers such as email addresses and phone numbers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6f838d35651\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6f838d356510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Streamline Data Access for Personalized Cross-Channel Engagement with Cloud Data Ingestion Integrations: \"},{\"_key\":\"d6f838d356511\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the expansion of Cloud Data Ingestion, marketers can accelerate time to value and eliminate complexities when quickly accessing valuable first-party data to create highly personalized cross-channel customer engagement strategies. Braze integrations with Databricks’ Lakehouse Platform, the Snowflake Data Cloud and cloud data warehouses, including Amazon Redshift and Google BigQuery, offer direct connectivity, synchronization, and data deletion capabilities. These integrations cover user data, encompassing user attributes, events, purchases, and catalog data. This comprehensive feature enhances data management by leveraging the capabilities of the industry's leading cloud data warehouses.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2efc2c9cdba3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2efc2c9cdba30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create Precise Targeting with SQL Segment Extensions: \"},{\"_key\":\"2efc2c9cdba31\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now using Braze, marketers are more equipped with tools to increase revenue by actioning on deep customer insights. With Segment Extensions, brands gain the power to construct and target a wide array of segments through a fast and adaptable SQL editor. This tool provides the flexibility to define intricate data relationships that might be unachievable through other segmentation features. This capability provides a comprehensive and precise approach to targeting specific audiences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1042ed62141f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1042ed62141f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhance Revenue Generation with Query Builder In-Depth Insights: \"},{\"_key\":\"1042ed62141f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Query Builder, marketers can increase revenue by uncovering deeper insights about the customer engagement strategies that are most effective. In addition to the Braze platform’s no-code segmentation tools, Query Builder allows marketers to create tailored data queries, generate custom reports, and extract pivotal insights with fast and flexible no-code and SQL tools. This capability is particularly useful for acquiring in-depth knowledge from your data, enabling more informed decision-making.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df9430027cfb\",\"_type\":\"block\",\"children\":[{\"_key\":\"df9430027cfb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improve Personalization with Increased Shopify Support: \"},{\"_key\":\"df9430027cfb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"With enhanced Shopify capabilities, marketers can more easily create personalized campaigns, while also reducing integration complexities. Shopify Multiple Store Support, currently available as a Beta feature, makes it easier for marketers to create highly personalized campaigns that improve the shopping experience, while also reducing integration complexities for marketers. Shopify Multiple Store Support enables the connection of more than one Shopify store to a single Braze workspace, helping brands with sub-business units or regional storefronts to streamline user and customer engagement management. Also, with the expansion of Shopify Catalogs, marketers can directly connect and sync a Shopify store’s inventory of products into a Braze Catalog, allowing for greater automation when leveraging product data to create deeper personalization across messaging channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3aba53479be7\",\"_type\":\"block\",\"children\":[{\"_key\":\"3aba53479be70\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Leveraging Braze, technical teams can deliver more value faster, spend less time building extra data pipelines, and empower marketers to quickly take action on accurate, accessible data,” said Kevin Wang, Chief Product Officer of Braze. “Notably, with the expansion of our Cloud Data Ingestion partnerships to include leading data warehouses like Databricks, marketers can seamlessly connect and sync data to create more personalized, creative customer engagement strategies at scale.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e60629875a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e60629875a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We're excited about the enhanced collaboration with Braze and the lakehouse integration with Databricks. This partnership empowers brands to seamlessly leverage their data for personalized customer engagement, transforming data complexities into actionable insights,\\\" said Chris Hecht, SVP of Product Partnerships at Databricks.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"23a4b46e1499\",\"_type\":\"block\",\"children\":[{\"_key\":\"23a4b46e14990\",\"_type\":\"span\",\"marks\":[],\"text\":\"Learn more about how Braze is transforming customer engagement through data integration innovations \"},{\"_key\":\"23a4b46e14991\",\"_type\":\"span\",\"marks\":[\"a21baa6a5697\"],\"text\":\"here\"},{\"_key\":\"23a4b46e14992\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a21baa6a5697\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-480674\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f58718264625\",\"_type\":\"block\",\"children\":[{\"_key\":\"f587182646250\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab3c043027b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab3c043027b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"$46\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0676b7849960\",\"_type\":\"block\",\"children\":[{\"_key\":\"0676b78499600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a7118282e36b\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7118282e36b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2023 Best Workplaces in New York, 2023 UK Best Workplaces for Women by Great Place to Work, and Fortune’s 2022 Best US Workplaces in Technology. The company is headquartered in New York with 10+ offices across North America, Europe, and APAC. Learn more at \"},{\"_key\":\"a7118282e36b1\",\"_type\":\"span\",\"marks\":[\"e92c46d8c889\"],\"text\":\"braze.com\"},{\"_key\":\"a7118282e36b2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e92c46d8c889\",\"_type\":\"link\",\"href\":\"http://braze.com/\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-09-06T08:43:00-04:00\",\"slug\":\"braze-introduces-new-data-integration-innovations-to-help-brands-create-personalized-cross-channel-campaigns-faster\",\"title\":\"Braze Introduces New Data Integration Innovations to Help Brands Create Personalized, Cross-Channel Campaigns Faster\"},{\"_id\":\"imported-craft-711358\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"5299e60a4765\",\"_type\":\"block\",\"children\":[{\"_key\":\"5299e60a47650\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The company unveils Sage AI by Braze to power new capabilities that help marketers quickly bring creative brilliance to life with automation, personalization, and predictive capabilities\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4639a81a736\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4639a81a7360\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, June 27, 2023\"},{\"_key\":\"c4639a81a7361\",\"_type\":\"span\",\"marks\":[],\"text\":\" - Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced updates to its existing artificial intelligence capabilities, now collectively named Sage AI by Braze. In its next evolution, Sage AI by Braze consists of advanced artificial intelligence (AI) and machine learning (ML) capabilities that are deeply integrated into the Braze platform, data flows and execution stack to power better, faster and more effective outcomes from engagement across the user journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"11c8423f5a7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"11c8423f5a7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Launching Sage AI by Braze represents a significant leap forward in empowering marketers to unlock their creative potential, and drive better outcomes faster,” said Kevin Wang, Chief Product Officer for Braze. “Technology innovation has been in our DNA from the earliest days, and Braze has built AI capabilities for our customers for almost a decade. By automating complex tasks and providing powerful predictive capabilities, our advanced AI capabilities enable marketers to focus on the strategic aspects of their roles and deliver exceptional customer experiences.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f289e453311\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f289e4533110\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sage AI by Braze is uniquely positioned to help marketers achieve better business outcomes with:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72f063779971\",\"_type\":\"block\",\"children\":[{\"_key\":\"72f0637799710\",\"_type\":\"span\",\"marks\":[],\"text\":\"Comprehensive cross-channel data flows that power extensive first-party inputs into AI decisioning while unlocking optimization and personalization across many channels.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85b05bf76540\",\"_type\":\"block\",\"children\":[{\"_key\":\"85b05bf765400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time ingestion and execution of customer behavior, preference, and attribute data that powers AI to make faster, more accurate decisions.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56b355eff29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"56b355eff29e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Easily accessible and flexible experimentation that opens up more opportunities for AI optimization and personalization at every step of the customers journey.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0cf3a6deba4\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0cf3a6deba40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now more than ever, marketers are under immense pressure to deliver strong business results quickly with limited resources, while still building meaningful relationships with customers at scale. \"},{\"_key\":\"c0cf3a6deba41\",\"_type\":\"span\",\"marks\":[\"341b652f352f\"],\"text\":\"According to IDC\"},{\"_key\":\"c0cf3a6deba42\",\"_type\":\"span\",\"marks\":[],\"text\":\", by 2026, 45% of the Global 2000 companies will leverage AI/ML to elevate context and nudge customers into unfamiliar and novel experiences that simultaneously improve sentiment metrics and brand upselling potential.*\"}],\"markDefs\":[{\"_key\":\"341b652f352f\",\"_type\":\"link\",\"href\":\"https://www.idc.com/getdoc.jsp?containerId=prUS49880222\"}],\"style\":\"normal\"},{\"_key\":\"20f9e6432d3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"20f9e6432d3e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Sage AI by Braze launch includes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4efcc33ce12d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4efcc33ce12d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Intelligent insights to drive hyper-personalized experiences: \"},{\"_key\":\"4efcc33ce12d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"As consumers increasingly expect personalized experiences from brands, Braze has launched a beta version of AI Recommendation engine that uses ML to match relevant items from Braze Catalogs with the customers most likely to buy them. This feature can create hyper-personalized experiences with the potential to increase revenue and boost brand loyalty.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9e09ebe4f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9e09ebe4f020\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automation generative AI features to increase efficiency and creativity\"},{\"_key\":\"b9e09ebe4f021\",\"_type\":\"span\",\"marks\":[],\"text\":\": Braze is unveiling an AI Content QA tool that leverages OpenAI’s GPT-4 technology to check messages for tone, structure, grammar, and appropriate language before sending. Braze also plans to add generative AI into its Query Builder and SQL Segment Extension tools, which aims to empower teams to easily transform natural language prompts into powerful reports and audience segments.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b01cfaf7d793\",\"_type\":\"block\",\"children\":[{\"_key\":\"b01cfaf7d7930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Flexible experimentation tools to optimize customer journeys\"},{\"_key\":\"b01cfaf7d7931\",\"_type\":\"span\",\"marks\":[],\"text\":\": Braze is bringing more optimization and automation directly into Canvas Flow, its no-code journey orchestration tool, with the Winning Path feature. Winning Path allows Braze users to run experiments throughout a customer journey and use ML statistical models to automatically send customers down the paths with the best performance. In addition to Winning Path, Braze plans to introduce a Personalized Path feature that will use predictive modeling to recommend the best path for each individual user, based on their attributes, preferences and behaviors. Braze is also planning an A/B Test Prediction feature that is intended to employ predictive analytics to forecast the best campaign strategy and optimize campaigns in record time.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f480c76171d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f480c76171d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"These features will complement robust existing AI/ML capabilities in Braze, which includes predictive identification and targeting of customers most likely to churn, make purchases, and perform other events. Braze customers currently leverage Intelligent Timing, Selection, and Channel to help optimize message send time, channel selection, and conversions, and generative AI capabilities rapidly generate campaign copy and images. “I felt like I always used the same words, the same expressions, the same concept,” said Raffaella Accogli, Global CRM Manager, Activation at TheFork. “With the copywriting assistant, I can find a way to talk about the same concept using different words. And, it provides inspiration to develop new approaches.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31919d6746f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"31919d6746f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"“AI, and specifically generative AI, is the competitive edge that is poised to transform the future day-to-day lives of marketers everywhere,” said Gerry Murray, Research Director at IDC. “Increased optimization and creativity are just the tip of the iceberg - AI's potential for marketers goes much deeper. Advancing AI capabilities should be on every customer engagement vendor's radar as marketers continue to seek more efficient and productive ways to evolve and strengthen the way they connect with their consumers.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7cf74aa052c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cf74aa052c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about Sage AI by Braze, please visit: \"},{\"_key\":\"7cf74aa052c01\",\"_type\":\"span\",\"marks\":[\"33e27c7fe803\"],\"text\":\"braze.com/product/sageaibybraze\"}],\"markDefs\":[{\"_key\":\"33e27c7fe803\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"88732502-9eb4-4db6-a271-41058f17e949\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d00d560db972\",\"_type\":\"block\",\"children\":[{\"_key\":\"d00d560db9720\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a2e76a054358\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2e76a0543580\",\"_type\":\"span\",\"marks\":[],\"text\":\"$47\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"201bc46117b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"201bc46117b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5123a6fa17b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5123a6fa17b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with 10+ offices across North America, Europe and APAC. Learn more at \"},{\"_key\":\"5123a6fa17b41\",\"_type\":\"span\",\"marks\":[\"ff6a9b868b58\"],\"text\":\"braze.com\"},{\"_key\":\"5123a6fa17b42\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ff6a9b868b58\",\"_type\":\"link\",\"href\":\"http://braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"724e65c9ab60\",\"_type\":\"block\",\"children\":[{\"_key\":\"724e65c9ab600\",\"_type\":\"span\",\"marks\":[],\"text\":\"* IDC FutureScape: Worldwide Future of Customer Experience 2023 Predictions, # US48543222, October 2022\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-06-27T09:00:00-04:00\",\"slug\":\"braze-announces-new-additions-to-existing-artificial-intelligence-capabilities-for-better-customer-engagement-across-the-user-journey\",\"title\":\"Braze Announces New Additions to Existing Artificial Intelligence Capabilities for Better Customer Engagement Across the User Journey\"},{\"_id\":\"imported-craft-710078\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"657ea560c2f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"657ea560c2f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, June 23, 2023\"},{\"_key\":\"657ea560c2f61\",\"_type\":\"span\",\"marks\":[],\"text\":\" – Braze (Nasdaq: BRZE), a leading comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that the company will join the broad-market Russell 3000 Index at the conclusion of the 2023 Russell indexes annual reconstitution effective after the U.S. market opens on June 26.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72739e4137c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"72739e4137c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"The annual Russell indexes reconstitution captures the 4,000 largest U.S. stocks as of April 28, ranking them by total market capitalization. Membership in the U.S. all-cap Russell 3000® Index, which remains in place for one year, means automatic inclusion in the large-cap Russell 1000® Index or small-cap Russell 2000® Index, as well as the appropriate growth and value style indexes. FTSE Russell determines membership for its Russell indexes primarily by objective, market-capitalization rankings and style attributes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6d12a21bbfe\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6d12a21bbfe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We are excited to be included in the internationally recognized Russell 3000 Index,” said Isabelle Winkles, Chief Financial Officer for Braze. “Our inclusion in the Russell 3000 Index will help increase awareness for Braze internationally as we continue to help the world's best brands create brilliant customer engagement strategies that delight consumers and drive business outcomes.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e61760cd4894\",\"_type\":\"block\",\"children\":[{\"_key\":\"e61760cd48940\",\"_type\":\"span\",\"marks\":[],\"text\":\"Russell indexes are widely used by investment managers and institutional investors for index funds and as benchmarks for active investment strategies. 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Russell indexes are part of FTSE Russell, a leading global index provider.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b10f423ffe5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b10f423ffe5f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on the Russell 3000® Index and the Russell indexes reconstitution, go to the “Russell Reconstitution” section on the \"},{\"_key\":\"b10f423ffe5f1\",\"_type\":\"span\",\"marks\":[\"a5436c48157d\"],\"text\":\"FTSE Russell website\"},{\"_key\":\"b10f423ffe5f2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a5436c48157d\",\"_type\":\"link\",\"href\":\"https://www.ftserussell.com/resources/russell-reconstitution\"}],\"style\":\"normal\"},{\"_key\":\"ec05a442063f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec05a442063f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward-Looking Statements:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"317d41a62f28\",\"_type\":\"block\",\"children\":[{\"_key\":\"317d41a62f280\",\"_type\":\"span\",\"marks\":[],\"text\":\"$48\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b911d437b4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b911d437b4d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"4b911d437b4d1\",\"_type\":\"span\",\"marks\":[],\"text\":\":\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bcee01df21d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"bcee01df21d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with 10+ offices across North America, Europe and APAC. Learn more at \"},{\"_key\":\"bcee01df21d51\",\"_type\":\"span\",\"marks\":[\"d7599ebe82c9\"],\"text\":\"braze.com\"},{\"_key\":\"bcee01df21d52\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d7599ebe82c9\",\"_type\":\"link\",\"href\":\"http://braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"6b3fb4e73164\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b3fb4e731640\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About FTSE Russell:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ca7229081d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9ca7229081d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"FTSE Russell is a global index leader that provides innovative benchmarking, analytics and data solutions for investors worldwide. FTSE Russell calculates thousands of indexes that measure and benchmark markets and asset classes in more than 70 countries, covering 98% of the investable market globally.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb71fbb2de79\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb71fbb2de790\",\"_type\":\"span\",\"marks\":[],\"text\":\"FTSE Russell index expertise and products are used extensively by institutional and retail investors globally. Approximately $20.1 trillion is currently benchmarked to FTSE Russell indexes. 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FTSE Russell is also focused on index innovation and customer partnerships as it seeks to enhance the breadth, depth and reach of its offering.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f48ac9cee97a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f48ac9cee97a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"FTSE Russell is wholly owned by the London Stock Exchange Group.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e655e646903\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e655e6469030\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information, visit \"},{\"_key\":\"1e655e6469031\",\"_type\":\"span\",\"marks\":[\"9b61afeec143\"],\"text\":\"www.ftserussell.com\"},{\"_key\":\"1e655e6469032\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"9b61afeec143\",\"_type\":\"link\",\"href\":\"http://www.ftserussell.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-06-23T10:29:00-04:00\",\"slug\":\"braze-set-to-join-russell-3000-index\",\"title\":\"Braze Set to Join Russell 3000® Index\"},{\"_id\":\"imported-craft-689891\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"470b05e10d2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"470b05e10d2e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, June 1, 2023\"},{\"_key\":\"470b05e10d2e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" – Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced the successful completion of its \"},{\"_key\":\"470b05e10d2e2\",\"_type\":\"span\",\"marks\":[\"5c6b0a4cfcff\"],\"text\":\"previously announced acquisition of North Star\"},{\"_key\":\"470b05e10d2e3\",\"_type\":\"span\",\"marks\":[],\"text\":\", its exclusive reseller in Australia and New Zealand (ANZ). Moving forward the entity will do business as Braze Australia.\"}],\"markDefs\":[{\"_key\":\"5c6b0a4cfcff\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-642089\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"8020b6ae8f9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"8020b6ae8f9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"North Star became a Braze reseller in 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia. The Braze Australia team will continue to provide these services to customers, while providing a direct market presence in the region and local market expertise from the former North Star team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9972667877c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9972667877c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We are thrilled to officially welcome the North Star team to Braze as they seamlessly transition into being Braze Australia and continue to build the modern customer engagement community in Australia and New Zealand,” said Bill Magnuson, Cofounder and CEO of Braze. “Moving forward, Braze Australia will be able to provide more streamlined customer success, support, and services to both new and existing customers in the region, and we look forward to helping even more leading brands in ANZ to build meaningful and relevant customer relationships.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfd07c2797eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfd07c2797eb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About North Star\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c97f5460d137\",\"_type\":\"block\",\"children\":[{\"_key\":\"c97f5460d1370\",\"_type\":\"span\",\"marks\":[],\"text\":\"Australia and New Zealand’s most innovative brands have chosen to work with North Star to drive the most cutting-edge customer experiences through customer engagement platform, Braze. North Star has been the exclusive distributor of Braze in Australia \u0026 New Zealand since 2016, working with over 130+ fast-growing and iconic brands, by providing them with access to the world’s best customer engagement platform as well as local expertise. North Star has over 60 strategists, engineers and marketers who are experts in not only the Braze technology, but martech, data and growth marketing, allowing local brands to get the most value out of their Braze investment. North Star has been responsible for building a community of 1,000+ new-era marketers who combine data and creativity to drive new and innovative experiences for brands and their customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"633b3a27f7a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"633b3a27f7a90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a5de653414db\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5de653414db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. 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New features and product enhancements will allow brands to sync audiences across additional social and online advertising platforms, easily customize messages across channels, streamline review and approval processes, and engage with consumers in more personalized ways that can drive stronger campaign performance in less time and at lower cost.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e5431d3c328c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5431d3c328c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Marketing professionals are facing a dynamic environment with increasing customer acquisition costs, a shifting data ecosystem, and leaps in technology due to Artificial Intelligence,\\\" said Kevin Wang, Chief Product Officer for Braze. \\\"Marketers need solutions that allow them to experiment faster to optimize how they reach, engage, and convert customers across owned and paid channels in order to drive business outcomes. These productivity features supercharge Braze, enabling brands to more easily create seamless and personalized experiences that customers expect across channels.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"781448f5077d\",\"_type\":\"block\",\"children\":[{\"_key\":\"781448f5077d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"New Braze Audience Sync Partners Enable Brands to Drive Revenue on New Channels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3aae850572b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3aae850572b80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Audience Sync allows marketing teams to reduce paid media waste and enhance their advertising ROI by dynamically including or excluding audiences from paid ad campaigns. With immediate access to three new Braze Audience Sync partners – TikTok, Snapchat, and Pinterest – brands can target customers with relevant ads and suppress ads once a customer converts, broadening their reach and ultimately leading to higher conversions and greater ROI.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd5081888601\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd50818886010\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Now more than ever, team collaboration is necessary to achieve our goals. Using Braze, our teams have been able to work more efficiently and collaboratively, ensuring we can deliver on our objectives with greater speed and agility,” said Ivy Wu, Vice President of Global Growth for ClassPass. “Specifically leveraging Braze Audience Sync, we’ve saved about two hours per month per channel just through automation. 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Updates include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"884488feae30\",\"_type\":\"block\",\"children\":[{\"_key\":\"884488feae300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Engage customers with the right message on the right channels:\"},{\"_key\":\"884488feae301\",\"_type\":\"span\",\"marks\":[],\"text\":\" As \"},{\"_key\":\"884488feae302\",\"_type\":\"span\",\"marks\":[\"e03078bc85bb\"],\"text\":\"99% of surveyed marketers plan to shift their strategies in 2023, customer retention\"},{\"_key\":\"884488feae303\",\"_type\":\"span\",\"marks\":[],\"text\":\" is becoming an ever greater focus. New Braze features will enable marketing teams to focus on driving retention strategies at scale. Reaching customers via their preferred communications and channels is easy with new out-of-the-box subscription management tools. Using the Drag \u0026 Drop Email Preference Center, email marketers can create custom Preference Centers to help customers manage their email communication preferences. 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Once available, Marketers will be able to copy email campaigns across workspaces reducing the time needed to create and quality-check campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bbbe34a44b95\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbbe34a44b950\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make team collaboration a breeze:\"},{\"_key\":\"bbbe34a44b951\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze offers new tools for team collaboration, testing and approvals in Canvas Flow. Marketing teams can view and access previous iterations of Canvas journeys and their associated analytics with versioning capabilities improving team collaboration and facilitating easier experimentation. Marketers can also use the new “Save as Draft” feature to save Canvas journeys between versions and collaborate with coworkers by adding comments for faster QA and safer launches. 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Fernando will replace Matthew Jacobson, who joined Braze's board in 2017, in connection with the company’s Series D, led by ICONIQ. Doug Pepper will continue to represent ICONIQ, a large Braze shareholder, on the company’s Board of Directors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08c0f7d7afe1\",\"_type\":\"block\",\"children\":[{\"_key\":\"08c0f7d7afe10\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Fernando is a visionary who has led some of the world’s best brands and created award-winning, innovative marketing campaigns leveraging sophisticated customer engagement strategies,” said Bill Magnuson, Cofounder and CEO of Braze. “Fernando has a strong conviction for how the interplay of creativity and technology can create brilliant experiences that delight consumers, build brand loyalty, and accelerate business outcomes. 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With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. 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The transaction is expected to close in the second quarter of FY24.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"588895560d3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"588895560d3b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"North Star has been a Braze reseller since 2016, providing sales, onboarding, and customer success operations in the ANZ market for customers such as Canva and KFC Australia. 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North Star has been the exclusive distributor of Braze in Australia \u0026 New Zealand since 2016, working with over 130+ fast-growing and iconic brands, by providing them with access to the world’s best customer engagement platform as well as local expertise. North Star has over 60 strategists, engineers and marketers who are experts in not only the Braze technology, but martech, data and growth marketing, allowing local brands to get the most value out of their Braze investment. 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Through this direct integration with WhatsApp, which had more than two billion active users as of \"},{\"_key\":\"99e3ccf2d03d2\",\"_type\":\"span\",\"marks\":[\"db1796bda81e\"],\"text\":\"2022\"},{\"_key\":\"99e3ccf2d03d3\",\"_type\":\"span\",\"marks\":[],\"text\":\", marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze platform to strengthen customer relationships with context-rich conversational messaging that can drive higher conversion.\"}],\"markDefs\":[{\"_key\":\"db1796bda81e\",\"_type\":\"link\",\"href\":\"https://www.businessofapps.com/data/whatsapp-statistics/\"}],\"style\":\"normal\"},{\"_key\":\"d134ddd8f60b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d134ddd8f60b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Now more than ever, marketers must create more personalized and relevant customer experiences across multiple channels that provide value, build retention, and maximize long-term loyalty,” said Kevin Wang, Chief Product Officer for Braze. “Today’s consumers continue to gravitate toward WhatsApp to learn about products and services. As consumers rely on the channel more to interact with brands, it is imperative that marketers embrace this messaging revolution and take full advantage of this emerging marketing arena to deliver richer, conversational experiences to customers. For many brands, incorporating WhatsApp into a cross-channel customer engagement strategy may be essential to help drive business results throughout the customer lifecycle, and we’re thrilled to offer a comprehensive WhatsApp Business Integration to do just that.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a2ab9fe4dcb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a2ab9fe4dcb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze empowers brands to launch automated WhatsApp campaigns at scale and easily incorporate WhatsApp into their cross-channel marketing mix, reducing reliance on point solutions and redundant intermediary technologies. 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Our initial win-back campaign on WhatsApp saw a 28% uplift from our existing win-back campaigns on other channels. 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Brands can then manage the channel directly through Braze, an official Business Solution Provider, and then quickly build and launch campaigns through an intuitive WhatsApp message composer. With Braze, brands apply rich functionality to create sophisticated, interactive campaigns using images, quick reply buttons, and calls-to-action, which can increase engagement and drive conversions. 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First, native channel support for WhatsApp provides marketers with an additional owned marketing channel, and by leveraging WhatsApp and Braze Audience Sync, marketers may reduce paid media waste by immediately suppressing paid social ads the instant a customer converts on WhatsApp, mobile app, web, email, or any other digital touchpoint.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7949449c509c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7949449c509c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"When it comes to marketing messages on WhatsApp, the key is to create a valuable messaging experience that focuses on the interactions that matter most to your customers,” said Kyle Jenke, Senior Director, Partnerships at \"},{\"_key\":\"7949449c509c1\",\"_type\":\"span\",\"marks\":[\"e2c8b02f6e5f\"],\"text\":\"Meta\"},{\"_key\":\"7949449c509c2\",\"_type\":\"span\",\"marks\":[],\"text\":\". “By using WhatsApp as a staple messaging channel, brands can foster deeper relationships with their customers. 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With their speed to market, extensive experience, and measurable results, brands can optimize their WhatsApp strategy for business growth and adhere to Meta's best practices.”\"}],\"markDefs\":[{\"_key\":\"e2c8b02f6e5f\",\"_type\":\"link\",\"href\":\"https://about.meta.com/\"}],\"style\":\"normal\"},{\"_key\":\"a6976e1fb8d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6976e1fb8d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about the WhatsApp integration with Braze, please visit: \"},{\"_key\":\"a6976e1fb8d41\",\"_type\":\"span\",\"marks\":[\"5dbb2d204f96\"],\"text\":\"braze.com/product/whatsapp\"}],\"markDefs\":[{\"_key\":\"5dbb2d204f96\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-623397\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"7b12a982ea7a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b12a982ea7a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09c7529044f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"09c7529044f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. Learn more at \"},{\"_key\":\"09c7529044f91\",\"_type\":\"span\",\"marks\":[\"a9d0bc9761c7\"],\"text\":\"braze.com\"},{\"_key\":\"09c7529044f92\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a9d0bc9761c7\",\"_type\":\"link\",\"href\":\"http://www.braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-03-15T09:05:00-04:00\",\"slug\":\"braze-launches-native-whatsapp-messaging-to-help-brands-build-deeper-customer-relationships\",\"title\":\"Braze Launches Native WhatsApp Messaging to Help Brands Build Deeper Customer Relationships\"},{\"_id\":\"imported-craft-627654\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"41722341a8b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"41722341a8b60\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Company’s Solution is Recognized as a Leader for Enterprise B2C Marketing Professionals\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d5fdfa340cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d5fdfa340cb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, March 9, 2023 — \"},{\"_key\":\"2d5fdfa340cb1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced that \"},{\"_key\":\"2d5fdfa340cb2\",\"_type\":\"span\",\"marks\":[\"b8686ea17a5e\"],\"text\":\"Forrester Research, Inc.\"},{\"_key\":\"2d5fdfa340cb3\",\"_type\":\"span\",\"marks\":[],\"text\":\" has recognized the company as a Leader in its report titled “\"},{\"_key\":\"2d5fdfa340cb4\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Forrester Wave™: Cross-Channel Marketing Hubs, Q1 2023\"},{\"_key\":\"2d5fdfa340cb5\",\"_type\":\"span\",\"marks\":[],\"text\":\".”\"}],\"markDefs\":[{\"_key\":\"b8686ea17a5e\",\"_type\":\"link\",\"href\":\"https://go.forrester.com/\"}],\"style\":\"normal\"},{\"_key\":\"01802d6ed2af\",\"_type\":\"block\",\"children\":[{\"_key\":\"01802d6ed2af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Now more than ever, customer engagement is a universal business imperative and brands must create meaningful cross-channel experiences that drive customer loyalty and retention,” said Bill Magnuson, Cofounder and CEO of Braze. “We believe this recognition from Forrester reinforces our consistency in delivering sophisticated tools and strategies that help brands deliver those experiences and can accelerate their long-term results.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6371babe9a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6371babe9a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report evaluated 15 cross-channel campaign management solutions across 26 criteria and Braze received the highest possible scores in eight criteria, including personalization, mobile, innovation roadmap, performance, supporting products and services.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b7c7c926eba7\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7c7c926eba70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the report, Forrester recognized that Braze “lives up to its ‘Start Anywhere, Go Everywhere’ product vision via innovative products and expert services to help its clients build human connections with their customers, regardless of size or technical competence. Its superior innovation roadmap reflects these concepts by balancing investments across ease of use, platform depth, and workflow flexibility.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"37df64c327d7\",\"_type\":\"block\",\"children\":[{\"_key\":\"37df64c327d70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, the Forrester report stated that “Braze suits organizations looking for a flexible and marketer-friendly CCMH solution to refresh their digital experience strategy.” Specifically, one reference mentioned that, “Braze has been an excellent strategic partner by proactively helping us brainstorm ways to use its solution with innovation and ease.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fa07575618c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"fa07575618c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"A full copy of the report is available to \"},{\"_key\":\"fa07575618c91\",\"_type\":\"span\",\"marks\":[],\"text\":\"download here\"},{\"_key\":\"fa07575618c92\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31c6467eb1ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"31c6467eb1ad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db448b2fbfd8\",\"_type\":\"block\",\"children\":[{\"_key\":\"db448b2fbfd80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-03-09T16:30:00-05:00\",\"slug\":\"braze-recognized-as-a-leader-in-cross-channel-marketing-hubs-report-by-independent-research-firm\",\"title\":\"Braze Recognized as a Leader in Cross Channel Marketing Hubs Report by Independent Research Firm\"},{\"_id\":\"imported-craft-618578\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"856100f7d489\",\"_type\":\"block\",\"children\":[{\"_key\":\"856100f7d4890\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Research shows that 99% of marketers say they will shift their customer engagement strategies as consumers tighten their everyday spending\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c33651b7c1a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c33651b7c1a30\",\"_type\":\"span\",\"marks\":[],\"text\":\"NEW YORK, Feb. 27, 2023 - Braze (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today revealed findings of its third annual \"},{\"_key\":\"c33651b7c1a31\",\"_type\":\"span\",\"marks\":[\"187a4fc58d07\"],\"text\":\"Global Customer Engagement Review\"},{\"_key\":\"c33651b7c1a32\",\"_type\":\"span\",\"marks\":[],\"text\":\". The report examines customer engagement trends over the past year, as customer acquisition costs have soared to unsustainable highs while cost-conscious consumers are faced with more choices than ever in a volatile environment. Findings from this year’s report indicate that even more marketers are investing in tools and strategies that drive activation and loyalty to meet consumers’ demands.\"}],\"markDefs\":[{\"_key\":\"187a4fc58d07\",\"_type\":\"link\",\"href\":\"/resources/2023-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"9a9105b68a31\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a9105b68a310\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Consumers today have high expectations for real-time, personalized communication, seamlessly choreographed across the channels and platforms they prefer, in a way that feels relevant and human. At the same time, marketers are under tremendous pressure to deliver greater return-on-investment, often with smaller teams,” said Bill Magnuson, Cofounder and CEO of Braze. “More than ever, it's important for brands to invest in effective tools that enable teams across an organization to combine efforts to quickly reach shared goals. With the right tools, strategies, and expertise, brands can create meaningful experiences that delight consumers, drive value and loyalty, and drive long-term revenue growth.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a50b7ae95c08\",\"_type\":\"block\",\"children\":[{\"_key\":\"a50b7ae95c080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key findings from the report include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02b993da9160\",\"_type\":\"block\",\"children\":[{\"_key\":\"02b993da91600\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The rise of retention as a strategy for marketers to defend their base\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6ff0d313d8a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6ff0d313d8a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report shows that brands are increasingly focused on defending their base, which is no surprise given the current environment. By pivoting to a retention-led strategy, marketing leaders acknowledge that delivering customer value helps build brand value and loyalty over time — and marketers are prioritizing their spend accordingly. In 2022, 45% of brands said they spent more than half of their marketing budget on retention, up from 33% in 2020. Over the past three years, Braze has seen a 36% rise in the percentage of surveyed companies that are investing the majority of their marketing budget in connection with customer retention. And overall, data shows 83% of the surveyed global companies say that their marketing budgets will actually increase in the next 12 months, suggesting a major surge in marketing spend as compared to 2020, when only 60% of surveyed companies said they planned to increase their budgets.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f3dc5c69937\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f3dc5c699370\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Leveraging personalization can help marketers break through the noise to reach consumers\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c76bf466cc07\",\"_type\":\"block\",\"children\":[{\"_key\":\"c76bf466cc070\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the most impactful ways marketers can retain and defend their customer base is through personalized, relevant engagement that better meets customers’ needs and provides exceptional experiences at the right time, in the right place. As 99% of surveyed marketers say they will shift their customer engagement strategies as consumers tighten their everyday spending, brands should be well-positioned to better meet customers’ needs and provide exceptional experiences that drive growth. Additionally, brands that leverage cross-channel strategies can drive a 55% higher retention rate across a 90-day span, as compared to engaging via just one channel.\"},{\"_key\":\"c76bf466cc071\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understanding real-time data is crucial to executing personalized retention strategies\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8a6c5283c0b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f8a6c5283c0b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands today struggle with data management, and effectively understanding and activating data – especially real-time data – is a crucial part of executing personalized retention strategies. Without a thoughtful data management strategy, marketers cannot gather or act on real-time insights, and can struggle to create revenue-driving consumer experiences, hindering overall performance. Strikingly, 80% of surveyed companies say that they are collecting too much data, resulting in information on hand that they can’t use effectively. As a result, marketers need to be more intentional about what data they collect, while also prioritizing a thoughtful data management strategy that can turn this data into real-time, actionable insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3bb718e2d8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3bb718e2d8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to combat these data gaps, brands also need to break down the silos between data, engineering, and marketing teams to become more interdisciplinary in their customer engagement strategies. Globally, 60% of surveyed brands say that customer engagement is something owned primarily by the marketing team. Notably, 42% of surveyed marketers said the top challenge around using data for customer engagement is working with internal data scientists/business intelligence teams who don’t understand marketing priorities, while 38% cited a lack of data skills among marketing talent. Now more than ever, marketers that strive to build closer relationships with their data counterparts will be able to better test, experiment, and evolve customer experience in order to improve successful business outcomes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1519efa038c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"1519efa038c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"The 2023 Global Customer Engagement Review also breaks down tactics that drive business goals—and revenue—across industries such as financial services, health and wellness, media and entertainment, QSR and delivery, and retail and ecommerce. In addition, each industry breakdown features a case study from a leading brand, including Gympass, HBO Max, Hugosave, KFC Philippines, and Majid Al Futtaim. The findings reflect results of global research of 1,500 VP+ marketing decision makers across 14 countries done in partnership with \"},{\"_key\":\"1519efa038c91\",\"_type\":\"span\",\"marks\":[\"2097cac09dc3\"],\"text\":\"Wakefield Research\"},{\"_key\":\"1519efa038c92\",\"_type\":\"span\",\"marks\":[],\"text\":\", combined with customer insights from the Braze platform.\"}],\"markDefs\":[{\"_key\":\"2097cac09dc3\",\"_type\":\"link\",\"href\":\"https://wakefieldresearch.com/\"}],\"style\":\"normal\"},{\"_key\":\"f1b6b926a31a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1b6b926a31a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To read the full report, please download the \"},{\"_key\":\"f1b6b926a31a1\",\"_type\":\"span\",\"marks\":[\"80581b6888a9\"],\"text\":\"2023 Global Customer Engagement Review\"},{\"_key\":\"f1b6b926a31a2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"80581b6888a9\",\"_type\":\"link\",\"href\":\"/resources/2023-global-customer-engagement-review\"}],\"style\":\"normal\"},{\"_key\":\"f1fed13f9a0f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1fed13f9a0f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Methodology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbbaf751904c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbbaf751904c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Customer Engagement Survey was conducted by Wakefield Research among 1,500 marketing executives in markets with a minimum title of VP, working at B2C companies with an annual revenue of $10M across 14 markets including Australia, France, Germany, Indonesia, Japan, the Philippines, Singapore, South Korea, Spain, Sweden, Thailand, UAE/Dubai, the United Kingdom, and the United States. The survey was conducted between December 9 and December 18, 2022, using an email invitation and an online survey. Quotas were set for 500 respondents per region.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c46548366bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c46548366bcd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"162635e34eb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"162635e34eb40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, Paris, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2023-02-27T09:00:00-05:00\",\"slug\":\"global-customer-engagement-review-from-braze-finds-marketers-are-prioritizing-increased-investments-in-customer-retention\",\"title\":\"Global Customer Engagement Review from Braze Finds Marketers are Prioritizing Increased Investments in Customer Retention\"},{\"_id\":\"imported-craft-470292\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"f7297f135bc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7297f135bc00\",\"_type\":\"span\",\"marks\":[],\"text\":\"NEW YORK – Jan. 19, 2023 - \"},{\"_key\":\"f7297f135bc01\",\"_type\":\"span\",\"marks\":[\"aa886d983a34\"],\"text\":\"Braze\"},{\"_key\":\"f7297f135bc02\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Nasdaq: BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, has opened applications for the third cohort of its Tech for Black Founders product grant program. In its third year, the program will provide 15 Black entrepreneurs in Canada, EMEA, and the U.S., with a year of free Braze technology and resources that allow them to accelerate growth and scale as rapidly and efficiently as possible. \"},{\"_key\":\"f7297f135bc03\",\"_type\":\"span\",\"marks\":[\"52c449193fd2\"],\"text\":\"Applications\"},{\"_key\":\"f7297f135bc04\",\"_type\":\"span\",\"marks\":[],\"text\":\" will be accepted now until Feb.19.\"}],\"markDefs\":[{\"_key\":\"aa886d983a34\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"450399dd-26cd-4b95-a0f9-1574a1d3a638\",\"_type\":\"reference\"}},{\"_key\":\"52c449193fd2\",\"_type\":\"link\",\"href\":\"https://ter.li/911p44\"}],\"style\":\"normal\"},{\"_key\":\"ba7b65248561\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba7b652485610\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Tech for Black Founders allowed us to scale our marketing communications with Braze, a premium product in the market, despite limited resources and pre-Series A funding,\\\" said Winston Vakunta, Director of Marketing at \"},{\"_key\":\"ba7b652485611\",\"_type\":\"span\",\"marks\":[\"9c44fabe248f\"],\"text\":\"Esusu\"},{\"_key\":\"ba7b652485612\",\"_type\":\"span\",\"marks\":[],\"text\":\", a fintech platform that reports on-time rental payments to credit bureaus to improve renters credit scores. \\\"Braze helped us streamline our onboarding and ongoing messaging, improving customer engagement and retention.\\\"\"}],\"markDefs\":[{\"_key\":\"9c44fabe248f\",\"_type\":\"link\",\"href\":\"https://esusurent.com/\"}],\"style\":\"normal\"},{\"_key\":\"92fa0c2f0a81\",\"_type\":\"block\",\"children\":[{\"_key\":\"92fa0c2f0a810\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Braze is proud to be a founding member of the Tech for Black Founders Program. It’s been extremely rewarding to see companies like Esusu use Braze, grow their business and eventually raise funding,” said Rod McLeod, VP of Social Impact at Braze. “At Braze, we take a growth mindset to everything that we do. In an effort to go above and beyond offering free products this year, we plan to increase customer success and support functions to focus on fostering community amongst these companies.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2dd12616a30a\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd12616a30a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Today, only \"},{\"_key\":\"2dd12616a30a1\",\"_type\":\"span\",\"marks\":[\"0aa6ba4c97eb\"],\"text\":\"1%\"},{\"_key\":\"2dd12616a30a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" of founders backed by venture capital in the United States are Black. This figure speaks to the ways in which the odds are stacked against Black technologists and entrepreneurs. 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Through our \"},{\"_key\":\"5a2b2fd6fa2e2\",\"_type\":\"span\",\"marks\":[\"834ac807913a\"],\"text\":\"Tech for Black Founders\"},{\"_key\":\"5a2b2fd6fa2e3\",\"_type\":\"span\",\"marks\":[],\"text\":\" program, we provide free access to the Braze platform, for Black-led companies across the U.S. and EMEA. The program currently includes 22 companies, and has donated $450,000 in annualized Braze product value in the fiscal year ended January 31, 2022.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"834ac807913a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"933f6905-0b9b-43bf-811f-72b760421a29\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a032460e84bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"a032460e84bc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DEI Initiatives:\"},{\"_key\":\"a032460e84bc1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Internally, Braze is taking an inclusion-first approach to DEI, which includes implementing an inclusive hiring process and conducting inclusion management training in an effort to improve the employee experience for people from all backgrounds and experiences.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ba6e32df34cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba6e32df34cd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Environmental Stewardship: \"},{\"_key\":\"ba6e32df34cd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"We operate with a sustainable mindset and deep commitment to the environment. This includes choosing office buildings that have the equivalent to a LEED Gold rating, and conducting our first greenhouse gas emissions audit. As a next step, we are working on a climate strategy and reduction plan to reduce our climate impact.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"acaada78c6ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"acaada78c6ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The full Braze ESG report can be found \"},{\"_key\":\"acaada78c6ba1\",\"_type\":\"span\",\"marks\":[\"f5aa38c4a7df\"],\"text\":\"here\"},{\"_key\":\"acaada78c6ba2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"f5aa38c4a7df\",\"_type\":\"link\",\"href\":\"http://braze.com/esg-report?utm_source=businesswire\u0026utm_medium=press-release\u0026utm_campaign=fy23-q4-global-esg_report\"}],\"style\":\"normal\"},{\"_key\":\"0e571726cb2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e571726cb2a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a271ac73c642\",\"_type\":\"block\",\"children\":[{\"_key\":\"a271ac73c6420\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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Braze grew 402% during the evaluated period of 2018 to 2021 based on fiscal year revenue growth.\"}],\"markDefs\":[{\"_key\":\"a9cd0de54d1c\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/us/en/pages/technology-media-and-telecommunications/topics/north-america-technology-fast-500.html\"}],\"style\":\"normal\"},{\"_key\":\"1db352bbb86e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1db352bbb86e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We believe our commitment to helping brands build strong and lasting relationships through great customer engagement becomes even more relevant during challenging times,” said Bill Magnuson, Cofounder and CEO of Braze. “Our sustained growth over the past several years is an indicator that businesses are increasing their investments in customer activation, retention and loyalty – all powered by first-party data. By partnering with Braze, brands are able to listen to their customers better, understand them more deeply, and act on that understanding with contextually relevant, cross-channel marketing campaigns that are human and personal.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8870cc661a03\",\"_type\":\"block\",\"children\":[{\"_key\":\"8870cc661a030\",\"_type\":\"span\",\"marks\":[],\"text\":\"“As the past year has shown us, innovation in important areas such as life sciences is critical to addressing infectious disease and other global health issues,” said \"},{\"_key\":\"8870cc661a031\",\"_type\":\"span\",\"marks\":[\"b16e6c8abf31\"],\"text\":\"Paul Silverglate\"},{\"_key\":\"8870cc661a032\",\"_type\":\"span\",\"marks\":[],\"text\":\", vice chair, Deloitte LLP and U.S. technology sector leader. “In addition, technology must keep pace with ever-changing consumer and corporate demands for faster, safer and more efficient solutions to new societal challenges. Each year I am in awe of the immense talent the Technology Fast 500 rankings reveal, confirming the winners’ relentless pursuit of creativity and their ability to solve real-world problems that benefit us all.”\"}],\"markDefs\":[{\"_key\":\"b16e6c8abf31\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/us/en/profiles/psilverglate.html\"}],\"style\":\"normal\"},{\"_key\":\"a94dd14a86a1\",\"_type\":\"block\",\"children\":[{\"_key\":\"a94dd14a86a10\",\"_type\":\"span\",\"marks\":[],\"text\":\"“This year’s Technology Fast 500 list is a true reflection of some of today’s most determined and inspiring pioneers who have prospered by anticipating what’s next, understanding what’s needed to succeed and driving creativity forward,” said \"},{\"_key\":\"a94dd14a86a11\",\"_type\":\"span\",\"marks\":[\"6e043b254199\"],\"text\":\"Christie Simons\"},{\"_key\":\"a94dd14a86a12\",\"_type\":\"span\",\"marks\":[],\"text\":\", partner, Deloitte \u0026 Touche LLP and industry leader for technology, media and telecommunications within Deloitte’s audit and assurance practice. “Representing all facets of technology, the winners have shown they not only have the vision but can also expertly manage their companies through rapid growth. We congratulate each winner on their impressive achievements.”\"}],\"markDefs\":[{\"_key\":\"6e043b254199\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/us/en/profiles/christie-simons.html\"}],\"style\":\"normal\"},{\"_key\":\"a20c98948a0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a20c98948a0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"About the 2022 Deloitte Technology Fast 500™\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b6755f731d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b6755f731d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Now in its 28th year, the Deloitte Technology Fast 500 provides a ranking of the fastest-growing technology, media, telecommunications, life sciences, fintech, and energy tech companies — both public and private — in North America. Technology Fast 500 award winners are selected based on percentage fiscal year revenue growth from 2018 to 2021.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d5d6c960cd72\",\"_type\":\"block\",\"children\":[{\"_key\":\"d5d6c960cd720\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to be eligible for Technology Fast 500 recognition, companies must own proprietary intellectual property or technology that is sold to customers in products that contribute to a majority of the company’s operating revenues. Companies must have base-year operating revenues of at least US$50,000, and current-year operating revenues of at least US$5 million. Additionally, companies must be in business for a minimum of four years and be headquartered within North America.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d49b958b3ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d49b958b3ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"456ed47fbadf\",\"_type\":\"block\",\"children\":[{\"_key\":\"456ed47fbadf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9769742ab08\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9769742ab080\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Deloitte\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea5d76f72a2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea5d76f72a2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Deloitte refers to one or more of Deloitte Touche Tohmatsu Limited, a UK private company limited by guarantee (“DTTL”), its network of member firms, and their related entities. DTTL and each of its member firms are legally separate and independent entities. DTTL (also referred to as “Deloitte Global”) does not provide services to clients. In the United States, Deloitte refers to one or more of the US member firms of DTTL, their related entities that operate using the “Deloitte” name in the United States and their respective affiliates. Certain services may not be available to attest clients under the rules and regulations of public accounting. Please see \"},{\"_key\":\"ea5d76f72a2a1\",\"_type\":\"span\",\"marks\":[\"6c3d9c7ebd2c\"],\"text\":\"www.deloitte.com/about\"},{\"_key\":\"ea5d76f72a2a2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to learn more about our global network of member firms.\"}],\"markDefs\":[{\"_key\":\"6c3d9c7ebd2c\",\"_type\":\"link\",\"href\":\"https://www2.deloitte.com/us/en/legal/about-deloitte.html\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2022-11-16T08:59:00-05:00\",\"slug\":\"deloitte-names-braze-as-one-of-the-fastest-growing-companies-in-north-america-on-the-2022-deloitte-technology-fast-500\",\"title\":\"Deloitte Names Braze as one of the Fastest-Growing Companies in North America on the 2022 Deloitte Technology Fast 500™\"},{\"_id\":\"imported-craft-377294\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"1829a830421b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1829a830421b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK--(BUSINESS WIRE)--Oct. 13, 2022 – \"},{\"_key\":\"1829a830421b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze (Nasdaq:BRZE), the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, announced the winners of the 2022 Torchie Awards at its eighth annual customer conference, FORGE, in New York City this week. The awards recognize leading brands and individuals from Braze customers and partners that are building the future of customer engagement by leveraging technology and forward-looking strategies to better engage and serve their audiences. Additionally, Braze announced enhancements and updates that will strengthen resources and offerings for its customer and partner ecosystem, including the advancement of its existing digital community platform, Braze Bonfire, as well as a new Braze Alloys Launchpad Program for Solutions Partners program.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36b07d17e9e3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36b07d17e9e30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Torchie Awards Winners\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc00fa7752af\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc00fa7752af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The annual Braze Torchie Awards celebrate the customers, partners and individuals within the Braze community who have found innovative ways to leverage the Braze platform. 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Learn more about the Braze \"},{\"_key\":\"fc00fa7752af1\",\"_type\":\"span\",\"marks\":[\"83807afc0d0f\"],\"text\":\"Torchie Awards winners here\"},{\"_key\":\"fc00fa7752af2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"83807afc0d0f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-375830\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c6cad6dd764c\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6cad6dd764c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Brand of the Year: \"},{\"_key\":\"c6cad6dd764c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Burger King\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a356afee67b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"a356afee67b50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Torchie Team of the Year:\"},{\"_key\":\"a356afee67b51\",\"_type\":\"span\",\"marks\":[],\"text\":\" Majid Al Futtaim\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7d038ab73bef\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d038ab73bef0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Campaign of the Year: \"},{\"_key\":\"7d038ab73bef1\",\"_type\":\"span\",\"marks\":[],\"text\":\"KFC\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"354689409fd9\",\"_type\":\"block\",\"children\":[{\"_key\":\"354689409fd90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing Leader of the Year:\"},{\"_key\":\"354689409fd91\",\"_type\":\"span\",\"marks\":[],\"text\":\" Annabella Goff, Senior Director, CRM at Peacock\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bf1e660ca52\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bf1e660ca520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Agency Partner Story of the Year:\"},{\"_key\":\"2bf1e660ca521\",\"_type\":\"span\",\"marks\":[],\"text\":\" CACI and Domino’s\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81713a3106b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"81713a3106b70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing MVP of the Year:\"},{\"_key\":\"81713a3106b71\",\"_type\":\"span\",\"marks\":[],\"text\":\" Brian Munn, Senior Lifecycle Marketing Manager at Meetup\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"300463a07233\",\"_type\":\"block\",\"children\":[{\"_key\":\"300463a072330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Technology Partner Use Case of the Year:\"},{\"_key\":\"300463a072331\",\"_type\":\"span\",\"marks\":[],\"text\":\" Branch, Movable Ink, mParticle, and Hibbett Sports\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9463f593a6b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"9463f593a6b90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Rising Star of the Year:\"},{\"_key\":\"9463f593a6b91\",\"_type\":\"span\",\"marks\":[],\"text\":\" Joel Debus, Marketing Automation Manager at Klarna\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ac4519000df\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ac4519000df0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Best Data Application of the Year:\"},{\"_key\":\"3ac4519000df1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Blinkist\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e7a9ab34b3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e7a9ab34b3a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Advancing customer engagement experts within the Braze Bonfire community\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"74e928339997\",\"_type\":\"block\",\"children\":[{\"_key\":\"74e9283399970\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze also introduced an enhanced digital experience for its community, Braze Bonfire, which has grown to 7,000+ members since its launch in 2019. In its next iteration, Braze Bonfire will continue to bring together marketing and technology experts in a 360 digital environment to network with peers, share ideas, engage in community activities, and learn best practices in customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ae7273d3526\",\"_type\":\"block\",\"children\":[{\"_key\":\"6ae7273d35260\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We believe nurturing and celebrating our Braze community of customers and partners is vital to advancing the future of customer engagement,” said Myles Kleeger, President and Chief Customer Officer at Braze. “Bringing the brightest minds in this market together helps accelerate and inspire the creation of innovative customer engagement strategies that can drive sustainable, long-term revenue growth for brands. 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Under this program, Braze continues to increase access to leading customer engagement tools through a robust and differentiated Solutions Partners program. Additional benefits include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e64d9ceb5d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e64d9ceb5d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Improved Resources: A partner-first approach redesigned to give agencies and consultants everything they need to help their Braze clients improve their customer engagement strategy and drive more valuable customer relationships.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"738f48b3c019\",\"_type\":\"block\",\"children\":[{\"_key\":\"738f48b3c0190\",\"_type\":\"span\",\"marks\":[],\"text\":\"Develop Skills: A focus on delivering benefits to the Solutions partners who invest in their Braze expertise through concise certification highlighting achieved competencies in the intended area of expertise.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a548bbe636ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"a548bbe636ad0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Increased Accessibility: The Braze Solutions Partner program remains free to join for interested agencies and consultants. Additionally, the program features five tiers with custom benefits for partners depending on each tier. Twice a year, partners have the opportunity to increase their score to move into a new tier.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d56bc85057ef\",\"_type\":\"block\",\"children\":[{\"_key\":\"d56bc85057ef0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To learn more about joining the Braze Alloys Launchpad Program for Solutions Partners, please visit \"},{\"_key\":\"d56bc85057ef1\",\"_type\":\"span\",\"marks\":[\"b82b08d64ff7\"],\"text\":\"https://www.braze.com/partners/solutions-partners/contact\"},{\"_key\":\"d56bc85057ef2\",\"_type\":\"span\",\"marks\":[],\"text\":\". For more information about FORGE, please visit \"},{\"_key\":\"d56bc85057ef3\",\"_type\":\"span\",\"marks\":[\"af762feed73e\"],\"text\":\"https://events.braze.com/forge-2022\"},{\"_key\":\"d56bc85057ef4\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"b82b08d64ff7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"65d6984f-c83c-4228-8ff7-dbe0f043e62b\",\"_type\":\"reference\"}},{\"_key\":\"af762feed73e\",\"_type\":\"link\",\"href\":\"https://events.braze.com/forge-2022\"}],\"style\":\"normal\"},{\"_key\":\"e5c23e8f1d0c\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5c23e8f1d0c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28b87369580a\",\"_type\":\"block\",\"children\":[{\"_key\":\"28b87369580a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2022 Best US and UK Workplaces in Technology, Fortune’s 2022 Best US Workplaces for Women, 2022 UK Best Workplaces for Women by Great Place to Work, and Fortune's 2022 Best US Workplace for Millennials. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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This allows brands, particularly those in heavily regulated industries, to classify more information as PII for further data privacy and protection.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8d4eb57732c\",\"_type\":\"block\",\"children\":[{\"_key\":\"b8d4eb57732c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“We’re excited for Snowflake Data Cloud to be the inaugural partner for the Braze Cloud Data Ingestion to help customers to unlock more value from their data,” said Scott Schilling, Senior Director, Global Partner Development at Snowflake. “Data should be the solution, not the problem. 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WhatsApp is one of the world’s most popular messaging platforms with more than 2 billion users in 180 countries. Through the integration with Braze, marketers will be able to create, orchestrate, and send WhatsApp campaigns directly from the Braze dashboard to strengthen customer relationships with context-rich conversational messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f54bd480fe4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f54bd480fe40\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Messaging is quickly becoming the best way for people and businesses to communicate and get business done. This shift presents a big opportunity in the way businesses engage with customers and offer support,” said Kyle Jenke, Business Messaging, Director of Partnerships at Meta. “We’re excited to work with Braze to offer WhatsApp as a new channel for brands to better manage interactions across the entire customer journey.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7aa87d3e979\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7aa87d3e9790\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In today’s crowded landscape, competition for consumer attention is at an all-time high. Customer retention and loyalty hinges on brands’ access to accurate, real-time customer data they can activate across any channel, with no room for siloes,” said Kevin Wang, SVP, Product at Braze. “The introduction of these new integrations and capabilities empower brands to let data be the solution instead of the problem, as well as develop simple campaign strategies for complex campaigns with ease to meet the needs of today’s digital-first consumer.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ee0b9a2188b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee0b9a2188b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about today’s announcement, please visit: \"},{\"_key\":\"ee0b9a2188b51\",\"_type\":\"span\",\"marks\":[\"e0fc770ceb85\"],\"text\":\"braze.com/CDI\"}],\"markDefs\":[{\"_key\":\"e0fc770ceb85\",\"_type\":\"link\",\"href\":\"http://braze.com/CDI\"}],\"style\":\"normal\"},{\"_key\":\"89d4854a0d15\",\"_type\":\"block\",\"children\":[{\"_key\":\"89d4854a0d150\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a72169aebc40\",\"_type\":\"block\",\"children\":[{\"_key\":\"a72169aebc400\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. 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It delves into award-winning creative campaigns from brands such as Adidas, Burger King, Lexus, Nike, Snickers, Spotify, sharing learnings around five key themes that explore the magic of tech, creativity, and customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a36dc4e95131\",\"_type\":\"block\",\"children\":[{\"_key\":\"a36dc4e951310\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Brand marketing has entered a new era – for too long, there’s been a false tension between creativity and performance,” said Mariam Asmar, VP of Strategic Consulting at Braze. “The work showcased in this report shows that art and science are natural partners in successful customer engagement, and technology can be the catalyst that frees great ideas by removing complexity and barriers to effective execution. Now, marketing teams must examine what's preventing them from hitting the sweet spot that combines great brand messaging with effective bottom-line outcomes, removing the obstacles to creative effectiveness”.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c5650b2cad2\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c5650b2cad20\",\"_type\":\"span\",\"marks\":[],\"text\":\"The five themes explore the various ways brands have switched up their customer engagement strategies in the past years, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"773f09a8c759\",\"_type\":\"block\",\"children\":[{\"_key\":\"773f09a8c7590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Top of the Ladder Technology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"042e34cede46\",\"_type\":\"block\",\"children\":[{\"_key\":\"042e34cede460\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Creative Effectiveness Ladder -\"},{\"_key\":\"042e34cede461\",\"_type\":\"span\",\"marks\":[],\"text\":\" a \"},{\"_key\":\"042e34cede462\",\"_type\":\"span\",\"marks\":[\"710b5fa64597\"],\"text\":\"framework created by WARC and Cannes Lions\"},{\"_key\":\"042e34cede463\",\"_type\":\"span\",\"marks\":[],\"text\":\" shows that brands are driving customer loyalty by using technology in customer acquisition and engagement campaigns. The ladder categorizes the six types of effects that creative marketing produces, starting with the ‘influential idea’, through to becoming an ‘Enduring Icon’ once sustained commercial outcomes have been achieved.\"}],\"markDefs\":[{\"_key\":\"710b5fa64597\",\"_type\":\"link\",\"href\":\"https://www.lionscreativity.com/creative-effectiveness-ladder\"}],\"style\":\"normal\"},{\"_key\":\"1edef98a2c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1edef98a2c7b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Inspires the Creative\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b0e2af3af823\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0e2af3af8230\",\"_type\":\"span\",\"marks\":[],\"text\":\"This theme demonstrates how data used holistically can be the creative foundation for any great campaign. Consumers today demand unique and personalized experiences, therefore using data, especially first-party data, enables marketers and advertisers not just to replace existing capabilities, but to unlock new ones with more creative applications than ever before\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5fa83b50664c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5fa83b50664c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Memorable Middle\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44ab494b19c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"44ab494b19c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"The path to purchase has evolved in a post-pandemic world. Consumers require a seamless and rewarding omnichannel experience that engages them throughout the purchase journey, which is best achieved through mixing both the physical and the digital.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5e26bd820de3\",\"_type\":\"block\",\"children\":[{\"_key\":\"5e26bd820de30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Collapsing the Funnel\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0bb5d8a9f47f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bb5d8a9f47f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands' marketing and performance teams are working more closely together. \"},{\"_key\":\"0bb5d8a9f47f1\",\"_type\":\"span\",\"marks\":[\"1a7abafbf300\"],\"text\":\"WARC’s 2022 Marketer Toolkit\"},{\"_key\":\"0bb5d8a9f47f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" showed that 60% of marketers say that more brand marketing is now taking place through digital channels. This collaboration can build stronger consumer relationships and facilitate more personalized customer experiences.\"}],\"markDefs\":[{\"_key\":\"1a7abafbf300\",\"_type\":\"link\",\"href\":\"https://www.warc.com/reports/toolkit\"}],\"style\":\"normal\"},{\"_key\":\"3b8d3f2502f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"3b8d3f2502f90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"From Gaming to the Metaverse\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"203c06a82557\",\"_type\":\"block\",\"children\":[{\"_key\":\"203c06a825570\",\"_type\":\"span\",\"marks\":[],\"text\":\"With marketers experimenting with AR and VR, consumers expect new platforms to be engaging. By taking inspiration from the gaming industry, brands can start to build relationships through Martech with current and potential customers, further building brand recognition and driving effectiveness.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63a6d8e50395\",\"_type\":\"block\",\"children\":[{\"_key\":\"63a6d8e503950\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Imaad Ahmed, Head of WARC Advisory EMEA\"},{\"_key\":\"63a6d8e503951\",\"_type\":\"span\",\"marks\":[],\"text\":\", added, “COVID-19 undoubtedly spurred innovation. We’ve seen a considerable increase in Martech spending as part of digital transformation. That has been motivated, in some measure, by noticeable shifts in consumer expectations and behaviors post-pandemic. The insights from this report show that customer experience is a key and necessary priority for all brands - some of whom can now draw insights from a wealth of data but all of whom must prepare for significant shifts in regulations and the availability of third-party data. This has led many brands to strive towards building stronger first-party relationships with their customers - a move which will bolster their long-term growth prospects.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dd8fd844a656\",\"_type\":\"block\",\"children\":[{\"_key\":\"dd8fd844a6560\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Read the full report here\"},{\"_key\":\"dd8fd844a6561\",\"_type\":\"span\",\"marks\":[],\"text\":\": \"},{\"_key\":\"dd8fd844a6562\",\"_type\":\"span\",\"marks\":[\"0307de49a055\"],\"text\":\"https://www.warc.com//content/article/warc-exclusive/the-invisible-enabler--unlocking-the-creative-potential-of-technology/en-gb/147514\"}],\"markDefs\":[{\"_key\":\"0307de49a055\",\"_type\":\"link\",\"href\":\"https://www.warc.com//content/article/warc-exclusive/the-invisible-enabler--unlocking-the-creative-potential-of-technology/en-gb/147514\"}],\"style\":\"normal\"},{\"_key\":\"553bff71cc4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"553bff71cc4b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"-ends-\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b2337b193ba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"b2337b193ba90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"44ed6d6ad83b\",\"_type\":\"block\",\"children\":[{\"_key\":\"44ed6d6ad83b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. 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In collaboration with \"},{\"_key\":\"f19bc1960d651\",\"_type\":\"span\",\"marks\":[\"18a94aa517e0\"],\"text\":\"CACI\"},{\"_key\":\"f19bc1960d652\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leading business consultancy with extensive experience in banking and financial services, the report also provides actionable insights and a pathway for brands to close this disconnect. 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A whopping 87% of surveyed consumers who feel they receive relevant communications say they are satisfied with their financial services brand, whereas only 50% who receive irrelevant communications are satisfied with their financial services brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"09af39a98985\",\"_type\":\"block\",\"children\":[{\"_key\":\"09af39a989850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization vs. Privacy Paradox\"},{\"_key\":\"09af39a989851\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customers want personalized, relevant experiences – 62% of consumers surveyed are willing to share more personal information to get more relevant communications – but financial service brands must balance that with the stringent standards around data privacy. Much of that starts with the right approach to data collection. With the impending cookieless world, the first step is to move away from third-party data and focus more on zero- and first-party data driven strategies. However, our findings show that only 59% of surveyed financial services brands are leveraging zero-party data, and 61% are collecting first-party data to create a more personalized experience for customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f52ec57c19ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"f52ec57c19ba0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Keep it Simple, Keep it Short\"},{\"_key\":\"f52ec57c19ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to customer communications, financial services brands should stop sending irrelevant messages, and focus on sending messages that add value to a customer’s experience. We asked consumers to rank the type of messages that they actually want to receive. Over half (56%) of consumers surveyed ranked account updates (low balance, deposit confirmations, etc.) as the most preferred. Only 14% of consumers selected promotional offers, 13% selected information on new products and features, 9% on educational content, and a paltry 7% wanted to hear about corporate updates.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"67b00f568dbf\",\"_type\":\"block\",\"children\":[{\"_key\":\"67b00f568dbf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The financial services industry has seen major changes over the last decade when it comes to customer expectations,” said David Sealey, Director of Strategy and Growth at CACI. “This report answers important questions for leaders, marketers, and experienced professionals in the financial services sector. Using real customer and marketer research data, the Braze report shows where the experience gaps are and how to fix them.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"710380ee6fcc\",\"_type\":\"block\",\"children\":[{\"_key\":\"710380ee6fcc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The study also breaks down findings across APAC, EMEA, and the US – taking a deeper look at the nuances of consumers and marketers within each region.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5886471815f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5886471815f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Download the full report \"},{\"_key\":\"5886471815f21\",\"_type\":\"span\",\"marks\":[\"36fc41873131\"],\"text\":\"here\"},{\"_key\":\"5886471815f22\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"36fc41873131\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2Fresources%2Freports-and-guides%2F2022-financial-services-insights\u0026esheet=52860745\u0026newsitemid=20220907005272\u0026lan=en-US\u0026anchor=here\u0026index=3\u0026md5=3d0d822b35c50a03565edd22d89073ad\"}],\"style\":\"normal\"},{\"_key\":\"8d1e8907b51b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8d1e8907b51b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Methodology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"516582cd1cf3\",\"_type\":\"block\",\"children\":[{\"_key\":\"516582cd1cf30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wakefield Research B2B Survey\"},{\"_key\":\"516582cd1cf31\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Financial Services B2B Survey was conducted by Wakefield Research among 1500 Lifestyle and Growth Marketing Executives working in Financial services in the following regions and markets: US, EMEA (UK, France, Germany), APAC (Australia, Singapore, Japan, Indonesia) between June 23rd and July 6th, 2022, using an email invitation and an online survey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea2481030910\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea24810309100\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Wakefield Research Consumer Survey\"},{\"_key\":\"ea24810309101\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Financial Services Consumer Survey was conducted by Wakefield Research among 5,000 Nationally Representative Adults Ages 18+ in the following regions and markets: US, EMEA (UK, France, Germany), APAC (Australia, Singapore, Japan, Indonesia) between June 23rd and July 6th, 2022, using an email invitation and an online survey. 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Using Action Paths, Audience Paths, and Decision Split components within Braze Canvas Flow, marketers can automatically tailor each customer's experience based on contextual preferences, behaviors, and cross-channel interactions. The comprehensive offering is real-time, letting marketers capture, update, and act on customer preferences, behaviors, and predictive analytics in the moment, with seemingly no latency. Additionally, using new Canvas Exit Criteria, marketers can automatically exit customers from receiving subsequent journey-based campaigns the instant they convert. 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With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2022 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at \"},{\"_key\":\"5cbd4a4221612\",\"_type\":\"span\",\"marks\":[\"0c1faa8598e9\"],\"text\":\"braze.com\"},{\"_key\":\"5cbd4a4221613\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"0c1faa8598e9\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2F\u0026esheet=52777650\u0026newsitemid=20220712005224\u0026lan=en-US\u0026anchor=braze.com\u0026index=4\u0026md5=f2194953d31cbab3021ceff077e16d0f\"}],\"style\":\"normal\"},{\"_key\":\"1d34771499ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d34771499ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Contacts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9071092d594a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9071092d594a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hannah BlackingtonSenior Communications Manager\"},{\"_key\":\"9071092d594a1\",\"_type\":\"span\",\"marks\":[\"fc020b61db2b\"],\"text\":\"press@braze.com\"}],\"markDefs\":[{\"_key\":\"fc020b61db2b\",\"_type\":\"link\",\"href\":\"mailto:press@braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2022-07-12T09:05:00-04:00\",\"slug\":\"braze-launches-next-generation-canvas-flow-tool-to-help-brands-create-dynamic-cross-channel-campaigns\",\"title\":\"Braze Launches Next Generation Canvas Flow Tool to Help Brands Create Dynamic Cross-Channel Campaigns\"},{\"_id\":\"imported-craft-310549\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"0564453bde8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"0564453bde8f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, NY - June 21, 2022 \"},{\"_key\":\"0564453bde8f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"- \"},{\"_key\":\"0564453bde8f2\",\"_type\":\"span\",\"marks\":[\"a5e751175d21\"],\"text\":\"Braze\"},{\"_key\":\"0564453bde8f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Nasdaq: BRZE)\"},{\"_key\":\"0564453bde8f4\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", \"},{\"_key\":\"0564453bde8f5\",\"_type\":\"span\",\"marks\":[],\"text\":\"the comprehensive customer engagement platform that powers interactions between consumers and the brands they love, today announced Astha Malik as its new Chief Marketing Officer, effective June 27. Malik joins Braze following the retirement of former CMO Sara Spivey, earlier this month. Reporting to co-founder and CEO Bill Magnuson, Malik will join the executive leadership team at Braze and will oversee all global marketing functions.\"}],\"markDefs\":[{\"_key\":\"a5e751175d21\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"450399dd-26cd-4b95-a0f9-1574a1d3a638\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"a4c7cb6d8568\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4c7cb6d85680\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Astha brings an exciting array of experience, perspective, and talent to our leadership team,” said Magnuson. “She has a proven track record of growing global, leading, technology companies and building top-performing teams. Her addition to Braze will be instrumental as we continue our next phase of growth as a public company.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d248db6138e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"d248db6138e10\",\"_type\":\"span\",\"marks\":[],\"text\":\"A tech industry veteran, Malik brings more than 20 years of experience building brands, driving innovation, and accelerating revenue growth. Most recently, Malik served as Chief Operating Officer of VTEX, where she oversaw the company’s global go-to-market strategy and operations, global marketing, global enablement, growth people operations and strategic alliances. Throughout her career she has also held senior leadership positions across a number of premier technology companies including Zendesk, Citrix, Sumo Logic, and PagerDuty.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"49464af53bb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"49464af53bb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"“I’m thrilled to be joining the Braze team and to lead marketing for a brand trusted by marketers at customer-centric companies around the world,” said Malik. “There’s so much opportunity ahead for Braze to keep shaping the future of customer engagement through its growing community of marketers, developers, and customer engagement teams. I look forward to joining the talented team and accelerating the momentum in the company’s next growth phase.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e5dbeea4b98\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e5dbeea4b980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Astha serves as a board member for software companies Greenhouse and Everlaw. She is also an active advocate for diversity and leadership and has received the Stevie Award for Female Executive of the Year as well as the Business Leadership Award from the National Diversity Council.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f91621e81cb3\",\"_type\":\"block\",\"children\":[{\"_key\":\"f91621e81cb30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"f91621e81cb31\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2022 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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This portfolio, methodology, and community are designed to allow marketers to stay ahead of their peers with leading customer engagement campaigns, built through services, best-in-class customer success, support, and education from Braze.\"}],\"markDefs\":[{\"_key\":\"5ee38659444b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"450399dd-26cd-4b95-a0f9-1574a1d3a638\",\"_type\":\"reference\"}},{\"_key\":\"09eae02fb79e\",\"_type\":\"link\",\"href\":\"https://ter.li/hd7e6w\"}],\"style\":\"normal\"},{\"_key\":\"9a619b0f1fc2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a619b0f1fc20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands today are navigating through the complexities of ever-changing digital transformation and a dynamic work environment. \"},{\"_key\":\"9a619b0f1fc21\",\"_type\":\"span\",\"marks\":[\"b4cc665d305f\"],\"text\":\"Research\"},{\"_key\":\"9a619b0f1fc22\",\"_type\":\"span\",\"marks\":[],\"text\":\" shows that in 2021, there was a 31% increase in marketing professionals who changed jobs compared to 2020. These transitions cause brands to require upskilling, and also leave their teams with skill gaps to fill. 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These experts support new Braze customers by demonstrating best practices, offering compelling case studies, and showcasing new and innovative ways to use Braze. Braze Bonfire is one such resource—providing access to nearly 6,000 leading professionals representing the world’s top brands as they share advice and insights with fellow marketers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"740f8998ba97\",\"_type\":\"block\",\"children\":[{\"_key\":\"740f8998ba970\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grow with Braze Experts: \"},{\"_key\":\"740f8998ba971\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze for Success enables marketers to leverage new services and support from domain experts to combine industry best practices and effective Braze platform utilization. This includes new Email Creative Services, which can help translate new customers' existing assets over to Braze. This will provide brands with their own project manager who will assist with developing creative email campaigns without the worry of having to outsource. Global Program Management is a new service that provides a named Braze representative coordinating across a brand’s business units on their customer engagement projects and campaigns. 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Braze has strengthened its capabilities by adding a new Customer Support Portal, which allows marketers to easily log a support request and view the requests that their company has historically logged. This builds on the existing bespoke, in-house support that Braze offers, providing round-the-clock access to award-winning global support specialists that focus on saving time and dollars for their customers.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b8f7bf703d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8f7bf703d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Working closely with the Braze team has been nothing short of brilliant. Their Customer Success team took the time to get to know our business, learn about our processes, and teach our wider team how to succeed with our campaigns,” said Larry Gooden, Marketing Specialist at \"},{\"_key\":\"7b8f7bf703d21\",\"_type\":\"span\",\"marks\":[\"b01d211a5039\"],\"text\":\"indi\"},{\"_key\":\"7b8f7bf703d22\",\"_type\":\"span\",\"marks\":[],\"text\":\". “I have also benefited greatly from their Virtual Instructor-Led Training courses. These interactive courses didn’t just help provide us with the tools to maximize Braze effectively, it also provided us with ideas about how to build out future campaigns to boost things like re-engagement and satisfaction with our customers.”\"}],\"markDefs\":[{\"_key\":\"b01d211a5039\",\"_type\":\"link\",\"href\":\"https://goindi.com/\"}],\"style\":\"normal\"},{\"_key\":\"f2eb9404f7fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2eb9404f7fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Community, education, customer success, and support will all come to life at Forge, the annual Braze customer conference. Forge 2022 will take place in New York this October and in London in November.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"211e12f02b99\",\"_type\":\"block\",\"children\":[{\"_key\":\"211e12f02b990\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Check out \"},{\"_key\":\"211e12f02b991\",\"_type\":\"span\",\"marks\":[\"5ce10ef86e00\",\"em\"],\"text\":\"Braze for Success \"},{\"_key\":\"211e12f02b992\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"for more information on the full suite of offerings.\"}],\"markDefs\":[{\"_key\":\"5ce10ef86e00\",\"_type\":\"link\",\"href\":\"https://ter.li/hd7e6w\"}],\"style\":\"normal\"},{\"_key\":\"ead3e6f0f805\",\"_type\":\"block\",\"children\":[{\"_key\":\"ead3e6f0f8050\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"ead3e6f0f8051\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2021 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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Marketers also benefit from machine learning tools like the Braze Predictive Suite to identify customers who are more or less likely to make a purchase or churn in the moment.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b249e2ae89f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"b249e2ae89f00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unify customer journeys: \"},{\"_key\":\"b249e2ae89f01\",\"_type\":\"span\",\"marks\":[],\"text\":\"As digital touchpoints and hybrid shopping behaviors accelerate, brands can use the newly enhanced Braze Audience Sync feature to unite owned and paid channels. 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Braze for Commerce combines turnkey eCommerce integrations with the flexibility to orchestrate retail journeys across an array of native channels, allowing customers to create new and effective buying experiences.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f2938be85b6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f2938be85b6e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on the full Braze for Commerce suite of offerings, please visit: \"},{\"_key\":\"f2938be85b6e1\",\"_type\":\"span\",\"marks\":[\"b82515247b98\"],\"text\":\"https://www.braze.com/solutions/retail-and-ecommerce\"},{\"_key\":\"f2938be85b6e2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"b82515247b98\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2Fsolutions%2Fretail-and-ecommerce%3Futm_source%3Dbusinesswire%26utm_medium%3Dpress-release%26utm_campaign%3Dfy23-q1-global-fy23_q1_global_braze_for_commerce\u0026esheet=52623986\u0026newsitemid=20220328005122\u0026lan=en-US\u0026anchor=https%3A%2F%2Fwww.braze.com%2Fsolutions%2Fretail-and-ecommerce\u0026index=6\u0026md5=9f8528959b305a049acb098765002767\"}],\"style\":\"normal\"},{\"_key\":\"fc07b935444c\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc07b935444c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"fc07b935444c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2021 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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The grant will provide 15 recipients with a year of free Braze technology and resources to help Black founders and support their company’s early growth. 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With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2021 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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Combining data from the Braze platform, with the results from a global survey of 1,500+ marketing decision makers across 14 global markets, the report unveils macro trends within customer engagement that emerged in 2021, how customer engagement has evolved over the past year, and opportunities for improvement and growth for 2022.\"}],\"markDefs\":[{\"_key\":\"49ed912c601e\",\"_type\":\"link\",\"href\":\"https://www.businesswire.com/\"},{\"_key\":\"403d992a97d5\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2F\u0026esheet=52565296\u0026newsitemid=20220120005115\u0026lan=en-US\u0026anchor=Braze\u0026index=1\u0026md5=8c601ebfa1ab1e058d96a50a81037226\"},{\"_key\":\"d531ee22ed2e\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2Fresources%2F2022-global-customer-engagement-review%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpress-release%26utm_campaign%3Dfy22-q4-global-fy22_q4_global_customer_engagement_review\u0026esheet=52565296\u0026newsitemid=20220120005115\u0026lan=en-US\u0026anchor=Customer+Engagement+Review\u0026index=2\u0026md5=c13dad3b4efc4d0706e3355e7c9bd107\"}],\"style\":\"normal\"},{\"_key\":\"cedb8668d27f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cedb8668d27f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The events of the past two years have fundamentally altered the way customers approach brand relationships. The bar for consumer expectations is at an all-time high,” said Bill Magnuson, Cofounder and CEO of Braze. “For brands to rise to the occasion, they must focus on establishing a personal connection through customer engagement, and provide seamless communication across their preferred channels and platforms. Companies that fail to provide coordinated, cross-channel customer engagement strategies risk falling behind on business outcomes and revenue goals.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a963ebfc81a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a963ebfc81a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report also breaks down findings across five different industries—financial services, health and wellness, media and entertainment, QSR and delivery, and retail and ecommerce—as well as regional breakouts for APAC, EMEA and the US. Each industry and regional breakout also features a case study from a leading Braze customer, including Public.com, PureGym, Peacock, The Coffee Club, Mercari, LinkAja, FREE NOW, and BEES.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"228e23aa5a22\",\"_type\":\"block\",\"children\":[{\"_key\":\"228e23aa5a220\",\"_type\":\"span\",\"marks\":[],\"text\":\"Also included is the Braze’s Customer Engagement Index, a framework assessing brands in 12 competencies across two key axes—technology and teams—to put forward a model for best-in-class customer engagement. Each brand is then indexed on these factors and distributed across three maturity stages—Activate, Accelerate, and Ace. The index revealed overall positive momentum from last year, with many companies increasing their maturity and sophistication across all 12 customer engagement competencies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"65473295718b\",\"_type\":\"block\",\"children\":[{\"_key\":\"65473295718b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Notable findings include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85aaf4f8b754\",\"_type\":\"block\",\"children\":[{\"_key\":\"85aaf4f8b7540\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Continued Shift Toward Zero- and First-Party Data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3619de677b16\",\"_type\":\"block\",\"children\":[{\"_key\":\"3619de677b160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Changes in the data landscape have forced brands to abandon third-party data, and to focus on creating impactful, relevant experiences through other means. To accommodate these changes, 96% of brands plan to increase their marketing budgets, 42% plan to boost how many channels they use, and 38% of companies plan to place a heavier emphasis on zero-party and first-party data in order to continue to target and engage audiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cc48d0a28359\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc48d0a283590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Management Becomes a Top Challenge\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b42e75e1019e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b42e75e1019e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"An increase in digital touchpoints provides businesses with valuable insights, but results in companies generating even more data as customers interact with new and varied touchpoints. While this data is integral to meeting customers’ wants and needs, our report found that it has become overwhelming for brands to manage, with 32% of brands ranking collecting, integrating, and managing data as its top concern for 2022. In fact, three of the four top concerns for brands this year are all about data and how to leverage it effectively.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94a24a2c2c4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"94a24a2c2c4d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Brand Confidence in Customer Engagement Abilities is Growing, and it’s Paying Off\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d54416f893d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d54416f893d40\",\"_type\":\"span\",\"marks\":[],\"text\":\"We have seen an increase in company confidence for customer engagement, with 94% of companies ranking their customer engagement as “excellent/good” vs. only 88% last year. There continues to be a correlation between the level of customer engagement a brand provides and revenue. Of the companies that ranked their customer engagement as “excellent/good,” 98% exceeded their revenue targets. Of those that didn’t, only 65% met their revenue goals.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9232e94e0b2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"9232e94e0b2d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To read the full review, please download the \"},{\"_key\":\"9232e94e0b2d1\",\"_type\":\"span\",\"marks\":[\"a2f97496f9c0\"],\"text\":\"2022 Global Customer Engagement Review\"},{\"_key\":\"9232e94e0b2d2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a2f97496f9c0\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2Fresources%2F2022-global-customer-engagement-review%2F%3Futm_source%3Dbusinesswire%26utm_medium%3Dpress-release%26utm_campaign%3Dfy22-q4-global-fy22_q4_global_customer_engagement_review\u0026esheet=52565296\u0026newsitemid=20220120005115\u0026lan=en-US\u0026anchor=2022+Global+Customer+Engagement+Review\u0026index=3\u0026md5=bf8170daf14e363c4243c8d588d3d8fb\"}],\"style\":\"normal\"},{\"_key\":\"cca831744593\",\"_type\":\"block\",\"children\":[{\"_key\":\"cca8317445930\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Methodology\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9f9cddeeb5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9f9cddeeb5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Customer Engagement Survey was conducted by Wakefield Research among 1,500 Marketing Executives in markets with a minimum title of VP, working at B2C companies with an annual revenue of $10m+ across 14 countries: Australia, France, Germany, Indonesia, Japan, South Korea, Philippines, Singapore, Spain, Sweden, Thailand, UAE/Dubai, United Kingdom and the United States. The survey was conducted between October 27th and November 8th, 2021, using an email invitation and an online survey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cb1b5abffb6c\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb1b5abffb6c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"aff8b30d0e56\",\"_type\":\"block\",\"children\":[{\"_key\":\"aff8b30d0e560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2021 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at \"},{\"_key\":\"aff8b30d0e561\",\"_type\":\"span\",\"marks\":[\"7728d3ab3265\"],\"text\":\"braze.com\"},{\"_key\":\"aff8b30d0e562\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"7728d3ab3265\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=http%3A%2F%2Fwww.braze.com\u0026esheet=52565296\u0026newsitemid=20220120005115\u0026lan=en-US\u0026anchor=braze.com\u0026index=4\u0026md5=7867226010cf13bbe6e94da49a9754fe\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2022-01-20T08:50:00-05:00\",\"slug\":\"braze-unveils-results-of-second-annual-customer-engagement-review\",\"title\":\"Braze Unveils Results of Second Annual Customer Engagement Review\"},{\"_id\":\"imported-craft-209786\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"0cae90dee7d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"0cae90dee7d10\",\"_type\":\"span\",\"marks\":[],\"text\":\"NEW YORK--(\"},{\"_key\":\"0cae90dee7d11\",\"_type\":\"span\",\"marks\":[\"f6e2c69ed726\"],\"text\":\"BUSINESS WIRE\"},{\"_key\":\"0cae90dee7d12\",\"_type\":\"span\",\"marks\":[],\"text\":\")--Braze (NASDAQ:BRZE), the comprehensive customer engagement platform that powers interactions between consumers and brands they love, today announced it plans to expand its global footprint to include Toronto, Canada and Paris, France, with recruitment beginning immediately for positions in the greater Paris area as well as across Canada.\"}],\"markDefs\":[{\"_key\":\"f6e2c69ed726\",\"_type\":\"link\",\"href\":\"https://www.businesswire.com/\"}],\"style\":\"normal\"},{\"_key\":\"628685af1335\",\"_type\":\"block\",\"children\":[{\"_key\":\"628685af13350\",\"_type\":\"span\",\"marks\":[],\"text\":\"The investment in these new countries enables Braze to offer localized support for its existing customers in both markets, including KFC Canada, Tim Hortons, Dailymotion, and Lydia. Braze also believes this expansion will allow the company to capitalize on growing market opportunities and increase strategic partnerships. Additionally, Braze is further expanding its US footprint with a new office location in Austin, and an expanded office space for its Chicago-based team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4af67afa3c45\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af67afa3c450\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"The global nature of modern digital businesses means that Braze has always had a global customer footprint. Our first overseas expansion dates back to 2016 when we opened in London and we have since added offices in Singapore, Chicago, Tokyo, and Berlin as our customer count has grown,\\\" said Bill Magnuson, cofounder and CEO of Braze. \\\"Looking ahead into 2022, we are very excited to continue improving our ability to serve our global customers and to invest in the communities where they thrive by opening new offices in France, Canada, and the Central United States.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2436b2a1901b\",\"_type\":\"block\",\"children\":[{\"_key\":\"2436b2a1901b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"With its expansion into Canada and France, Braze will have 10 locations around the globe. Recently, the company announced it has 1,247 customers in 64 countries and more than 1,000 employees globally. Braze is hiring across all locations and in key functions, including sales, engineering, customer success, and support. To learn more about open roles, visit: \"},{\"_key\":\"2436b2a1901b1\",\"_type\":\"span\",\"marks\":[\"26dd9eff9e39\"],\"text\":\"https://www.braze.com/company/careers\"},{\"_key\":\"2436b2a1901b2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"26dd9eff9e39\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=https%3A%2F%2Fwww.braze.com%2Fcompany%2Fcareers\u0026esheet=52562181\u0026newsitemid=20220113005244\u0026lan=en-US\u0026anchor=https%3A%2F%2Fwww.braze.com%2Fcompany%2Fcareers\u0026index=1\u0026md5=60ace1e7ca2976b6837ace6ff9fd4b09\"}],\"style\":\"normal\"},{\"_key\":\"bbc189f1abd3\",\"_type\":\"block\",\"children\":[{\"_key\":\"bbc189f1abd30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Forward Looking Statements\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"afd766a2d1f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"afd766a2d1f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"This press release contains “forward-looking statements” within the meaning of the “safe harbor” provisions of the Private Securities Litigation Reform Act of 1995, including but not limited to, statements regarding Braze’s international operating plans and Braze’s anticipated business results related thereto. These forward-looking statements are based on current expectations, estimates, forecasts and projections. Words such as “anticipate,” “believe,” “could,” “estimate,” “expect,” “goal,” “hope,” “intend,” “may,” might,” “potential,” “predict,” “project,” “shall,” “should,” “target,” “will” “and variations of these terms and similar expressions are intended to identify these forward-looking statements, although not all forward-looking statements contain these identifying words.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2c76faa4f49c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c76faa4f49c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"$57\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9b68437561f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9b68437561f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Further information on potential factors that could affect Braze’s business and financial results is included in Braze’s Quarterly Report on Form 10-Q for the fiscal quarter ended October 31, 2021 filed with the U.S. Securities and Exchange on December 21, 2021. The forward-looking statements included in this press release represent Braze’s views only as of the date of this press release and Braze assumes no obligation, and does not intend to update these forward-looking statements, except as required by law.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ce570fa8b6f\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ce570fa8b6f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"13dfc6f5d3b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"13dfc6f5d3b50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune's 2021 Best Workplaces in New York, Fortune's 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Austin, Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at \"},{\"_key\":\"13dfc6f5d3b51\",\"_type\":\"span\",\"marks\":[\"c086473a70d2\"],\"text\":\"braze.com\"},{\"_key\":\"13dfc6f5d3b52\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"c086473a70d2\",\"_type\":\"link\",\"href\":\"https://cts.businesswire.com/ct/CT?id=smartlink\u0026url=http%3A%2F%2Fwww.braze.com\u0026esheet=52562181\u0026newsitemid=20220113005244\u0026lan=en-US\u0026anchor=braze.com\u0026index=2\u0026md5=f30ca9edb74cefc86c604cbbcad10578\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2022-01-13T09:37:00-05:00\",\"slug\":\"braze-continues-global-expansion-with-presence-in-canada-and-france\",\"title\":\"Braze Continues Global Expansion with Presence in Canada and France\"},{\"_id\":\"imported-craft-206298\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"4593761e5abd\",\"_type\":\"block\",\"children\":[{\"_key\":\"4593761e5abd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"NEW YORK--(\"},{\"_key\":\"4593761e5abd1\",\"_type\":\"span\",\"marks\":[\"fb31a5be1dfb\"],\"text\":\"BUSINESS WIRE\"},{\"_key\":\"4593761e5abd2\",\"_type\":\"span\",\"marks\":[],\"text\":\")--Braze (Nasdaq: BRZE) a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love, today announced results for its fiscal quarter ended October 31, 2021.\"}],\"markDefs\":[{\"_key\":\"fb31a5be1dfb\",\"_type\":\"link\",\"href\":\"https://www.businesswire.com/\"}],\"style\":\"normal\"},{\"_key\":\"59f5e11d59a9\",\"_type\":\"block\",\"children\":[{\"_key\":\"59f5e11d59a90\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Brands increasingly recognize that building direct relationships with customers through memorable and personalized experiences is essential for long-term success, and they're turning to Braze to succeed at that imperative,” said Bill Magnuson, cofounder and CEO of Braze. “Exemplary execution combined with strong demand allowed us to deliver outstanding third quarter results, demonstrating high growth at scale. We are in the early stages of addressing a large market opportunity in the customer engagement space, and we believe Braze can help all brands create valuable customer experiences that drive growth and retention.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ad3d2432cfa0\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad3d2432cfa00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fiscal Third Quarter Financial Highlights\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"003cd75aed14\",\"_type\":\"block\",\"children\":[{\"_key\":\"003cd75aed140\",\"_type\":\"span\",\"marks\":[],\"text\":\"Revenue was $64.0 million compared to $39.3 million in the third quarter of the fiscal year ended January 31, 2021, up 62.6% year-over year, driven primarily by new customers, upsells and renewals.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1233588a3182\",\"_type\":\"block\",\"children\":[{\"_key\":\"1233588a31820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Subscription revenue in the quarter was $59.3 million compared to $36.8 million in the third quarter of the fiscal year ended January 31, 2021, and professional services and other revenue was $4.7 million compared to $2.5 million in the third quarter of the fiscal year ended January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e7c169d1f615\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7c169d1f6150\",\"_type\":\"span\",\"marks\":[],\"text\":\"Remaining performance obligations as of October 31, 2021 was $304.0 million, of which $199.1 million is current.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0ce91fc18bab\",\"_type\":\"block\",\"children\":[{\"_key\":\"0ce91fc18bab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"GAAP Gross Margin was 70.0% compared to 63.3% in the third quarter of the fiscal year ended January 31, 2021\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d88a55fbb703\",\"_type\":\"block\",\"children\":[{\"_key\":\"d88a55fbb7030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Non-GAAP Gross Margin was 70.3% compared to 63.8% in the third quarter of the fiscal year ended January 31, 2020.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"442ee66c6f48\",\"_type\":\"block\",\"children\":[{\"_key\":\"442ee66c6f480\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dollar-based net retention for all customers for the trailing 12 months ended October 31, 2021 and October 31, 2020 was 126% and 124%, respectively; dollar-based net retention for customers with annual recurring revenue (ARR) of $500,000 or more was 136% compared to 134% in the third quarter of the fiscal year ended January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e57a6a448f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e57a6a448f40\",\"_type\":\"span\",\"marks\":[],\"text\":\"Total customers increased to 1,247 as of October 31, 2021 from 841 as of October 31, 2020; 97 of our customers had ARR of $500,000 or more as of October 31, 2021, compared to 67 customers as of October 31, 2020.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"83c0a139ca1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"83c0a139ca1e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"GAAP operating loss was $10.4 million compared to a loss of $8.8 million in the third quarter of the fiscal year ended January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"32b41509245d\",\"_type\":\"block\",\"children\":[{\"_key\":\"32b41509245d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Non-GAAP operating loss was $5.0 million compared to a loss of $6.5 million in the third quarter of the fiscal year ended January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76c655c09be5\",\"_type\":\"block\",\"children\":[{\"_key\":\"76c655c09be50\",\"_type\":\"span\",\"marks\":[],\"text\":\"GAAP net loss per basic and diluted share attributable to Braze common stockholders was $(0.42) compared to $(0.47) in the third quarter of the fiscal year ended January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64d50530c657\",\"_type\":\"block\",\"children\":[{\"_key\":\"64d50530c6570\",\"_type\":\"span\",\"marks\":[],\"text\":\"Non-GAAP net loss per basic and diluted share attributable to Braze common stockholders was $(0.16) compared to $(0.35) in the third quarter of the fiscal year ended January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf78057b9f6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf78057b9f6d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Free cash flow was $(3.5) million compared to $(6.8) million in the third quarter of the fiscal year end January 31, 2021.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"912fd8cc5645\",\"_type\":\"block\",\"children\":[{\"_key\":\"912fd8cc56450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Total cash and cash equivalents, restricted cash, and marketable securities was $80.9 million as of October 31, 2021 compared to $91.0 million as of October 31, 2020.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea535b0a2e56\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea535b0a2e560\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Recent Business Highlights\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"51dbe62b54ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"51dbe62b54ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Recognized as a leader in The Forrester Wave™: Cross-Channel Campaign Management (Independent Platforms), Q3 2021 report; Braze received the highest score of all vendors in the Strategy category.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4cf7b6f0c1f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cf7b6f0c1f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Continued to acquire talent, growing headcount by more than 300 employees year-to-date this fiscal year, bringing the total Braze team to over 1,000 as of the end of the third fiscal quarter.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc0ff48c9a3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc0ff48c9a3b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Named one of the Best Places to Work in NYC by Crains; named one of the Best Medium-Sized Workplaces by Fortune and Great Places to Work; named a 2021 U.K. Best Workplaces for Women; and ranked #23 on the Forbes Cloud 100 list.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4140c145425\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4140c1454250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Completed its initial public offering of 8,800,000 shares of Braze’s Class A common stock at a price to the public of $65.00 per share, which consisted of 7,500,000 shares issued and sold by Braze and 1,300,000 shares sold by the selling stockholders. Net proceeds to Braze from the initial public offering totaled approximately $457.1 million, and Braze did not receive any proceeds from the shares sold by the selling stockholders.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"47434a8e4ec1\",\"_type\":\"block\",\"children\":[{\"_key\":\"47434a8e4ec10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Financial Outlook\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"657582e9ad08\",\"_type\":\"block\",\"children\":[{\"_key\":\"657582e9ad080\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is initiating guidance for the fiscal fourth quarter and fiscal year ending January 31, 2022.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3695a7f545a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3695a7f545a30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Metric\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3ab0f5360ef3\",\"_type\":\"block\",\"children\":[{\"_key\":\"3ab0f5360ef30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7acb53aef4e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"7acb53aef4e20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"(in millions, except per share amounts)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f33a049b23a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f33a049b23a80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"FY 2022 Q4 Guidance\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d68a163613a\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d68a163613a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"FY 2022 Guidance\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e753886e543\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e753886e5430\",\"_type\":\"span\",\"marks\":[],\"text\":\"Revenue\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6c020249ab6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6c020249ab60\",\"_type\":\"span\",\"marks\":[],\"text\":\"$$65.0 - 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Accordingly, reconciliation is not available without unreasonable effort, although it is important to note that these factors could be material to Braze’s results calculated in accordance with GAAP.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c8b190556f90\",\"_type\":\"block\",\"children\":[{\"_key\":\"c8b190556f900\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conference Call Information:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e918306553fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"e918306553fd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What:\"},{\"_key\":\"e918306553fd1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Braze Third Quarter Fiscal Year 2022 Financial Results Conference Call\"},{\"_key\":\"e918306553fd2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"When:\"},{\"_key\":\"e918306553fd3\",\"_type\":\"span\",\"marks\":[],\"text\":\" Monday, December 20th at 5:00 pm EST / 2:00 pm PST\"},{\"_key\":\"e918306553fd4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conference Call:\"},{\"_key\":\"e918306553fd5\",\"_type\":\"span\",\"marks\":[],\"text\":\" 833-950-0062 (domestic) or 929-526-1599 (international), access code 500740\"},{\"_key\":\"e918306553fd6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Webcast \u0026 Supplemental Data:\"},{\"_key\":\"e918306553fd7\",\"_type\":\"span\",\"marks\":[],\"text\":\" investors.braze.com\"},{\"_key\":\"e918306553fd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Replay:\"},{\"_key\":\"e918306553fd9\",\"_type\":\"span\",\"marks\":[],\"text\":\" A webcast replay will be accessed on the Braze’s investor site at investors.braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"891f4d26265e\",\"_type\":\"block\",\"children\":[{\"_key\":\"891f4d26265e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supplemental and Other Financial Information\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9f1041ed3c\",\"_type\":\"block\",\"children\":[{\"_key\":\"7a9f1041ed3c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supplemental information, including an accompanying financial presentation and other information can be accessed through the Company's investor website at investors.braze.com\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2bd92b675359\",\"_type\":\"block\",\"children\":[{\"_key\":\"2bd92b6753590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Non-GAAP Financial Measures\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a3377e68a432\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3377e68a4320\",\"_type\":\"span\",\"marks\":[],\"text\":\"This press release and the accompanying tables contain the following non-GAAP financial measures: non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss, non-GAAP net loss, non-GAAP net loss per share, basic and diluted, and non-GAAP free cash flow. Braze defines non-GAAP gross profit and margin, non-GAAP sales and marketing expense, non-GAAP research and development expense, non-GAAP general and administrative expense, non-GAAP operating loss and non-GAAP net loss as the respective GAAP balances, adjusted for stock-based compensation expense. Braze defines non-GAAP free cash flow as net cash used in operating activities, minus purchases of property and equipment and minus capitalized internal-use software costs. Investors are encouraged to review the reconciliation of these historical non-GAAP financial measures to their most directly comparable GAAP financial measures.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ec2f22bd06c\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ec2f22bd06c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze uses this non-GAAP financial information internally in analyzing its financial results and believes that this non-GAAP financial information, when taken collectively with GAAP financial measures, may be helpful to investors because it provides consistency and comparability with past financial performance and assists in comparisons with other companies, some of which use similar non-GAAP financial information to supplement their GAAP results. The non-GAAP financial information is presented for supplemental informational purposes only, and should not be considered a substitute for financial information presented in accordance with generally accepted accounting principles in the United States (GAAP), and may be different from similarly-titled non-GAAP measures used by other companies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6eac0cf025f2\",\"_type\":\"block\",\"children\":[{\"_key\":\"6eac0cf025f20\",\"_type\":\"span\",\"marks\":[],\"text\":\"The principal limitation of these non-GAAP financial measures is that they exclude significant expenses that are required by GAAP to be recorded in Braze’s financial statements. In addition, they are subject to inherent limitations as they reflect the exercise of judgment by Braze’s management about which expenses are excluded or included in determining these non-GAAP financial measures. 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Results\"},{\"_id\":\"imported-craft-188582\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"4ce43d70b32d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ce43d70b32d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"NEW YORK, Nov. 19, 2021\"},{\"_key\":\"4ce43d70b32d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" -- Braze, Inc. (Nasdaq: BRZE) today announced the closing of its initial public offering of 8,800,000 shares of its Class A common stock, including the full exercise of the underwriters’ option to purchase an additional 800,000 shares of Class A common stock, at a price to the public of $65.00 per share. The offering consisted of 7,500,000 shares of Class A common stock issued and sold by Braze, and 1,300,000 shares of Class A common stock sold by the selling stockholders named in the prospectus. Braze did not receive any proceeds from the sale of shares by the selling stockholders. Braze’s Class A common stock is listed on the Nasdaq Global Select Market under the ticker symbol “BRZE.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"413219b18ebb\",\"_type\":\"block\",\"children\":[{\"_key\":\"413219b18ebb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Goldman Sachs \u0026 Co. LLC, J.P. Morgan and Barclays acted as joint lead book-running managers for the offering. Piper Sandler and William Blair acted as joint book-running managers for the offering. Canaccord Genuity, Cowen, JMP Securities, Needham \u0026 Company, Oppenheimer \u0026 Co. Inc., Raymond James and Loop Capital Markets acted as co-managers for the offering.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77ba6eb32534\",\"_type\":\"block\",\"children\":[{\"_key\":\"77ba6eb325340\",\"_type\":\"span\",\"marks\":[],\"text\":\"The offering was made only by means of a prospectus. Copies of the final prospectus may be obtained from: Goldman Sachs \u0026 Co. LLC, Prospectus Department, 200 West Street, New York, NY 10282, telephone: 1-866-471-2526, facsimile: 212-902-9316 or by emailing Prospectus-ny@ny.email.gs.com; J.P. 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(“Braze”) today announced that it has filed a registration statement on Form S-1 with the U.S. Securities and Exchange Commission relating to a proposed initial public offering of its Class A common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. Braze has applied to list its Class A common stock on the Nasdaq Global Select Market under the ticker symbol “BRZE.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f54df932217\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f54df9322170\",\"_type\":\"span\",\"marks\":[],\"text\":\"Goldman Sachs \u0026 Co. LLC, J.P. Morgan and Barclays are acting as joint lead book-running managers for the proposed offering. Piper Sandler and William Blair are acting as joint book-running managers for the proposed offering. Canaccord Genuity, Cowen, JMP Securities, Needham \u0026 Company, Oppenheimer \u0026 Co. 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This press release shall not constitute an offer to sell or the solicitation of an offer to buy these securities, nor shall there be any sale of these securities in any state or jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of any such state or jurisdiction.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cee1e38c144d\",\"_type\":\"block\",\"children\":[{\"_key\":\"cee1e38c144d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f20ceb6c3ea1\",\"_type\":\"block\",\"children\":[{\"_key\":\"f20ceb6c3ea10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a leading comprehensive customer engagement platform that powers interactions between consumers and brands they love. 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The new feature sends users down different journey paths based on specific actions they do or do not take during a given timeframe. 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With Braze, global brands can ingest and process customer data in real time, orchestrate and optimize contextually relevant, cross-channel marketing campaigns and continuously evolve their customer engagement strategies. Braze has been recognized as one of Fortune’s 2021 Best Workplaces in NY, Fortune’s 2021 Best Workplace for Millennials, and 2021 UK Best Workplaces for Women by Great Place to Work. The company is headquartered in New York with offices in Berlin, Chicago, London, San Francisco, Singapore, and Tokyo. 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The company was also named a Leader in the \\\"\"},{\"_key\":\"f4adf4afb86f6\",\"_type\":\"span\",\"marks\":[\"26e20d3b785a\"],\"text\":\"The Forrester Wave™: Mobile Engagement Automation, Q3 2020\"},{\"_key\":\"f4adf4afb86f7\",\"_type\":\"span\",\"marks\":[],\"text\":\",” where it earned the highest scores in both the Current Offering and Strategy (tied) categories.\"}],\"markDefs\":[{\"_key\":\"caa3f1f29435\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2895536-1\u0026h=1191728055\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"892a79d37000\",\"_type\":\"link\",\"href\":\"https://go.forrester.com/\"},{\"_key\":\"00a58fa6f9e8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-121317\",\"_type\":\"reference\"}},{\"_key\":\"26e20d3b785a\",\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/forrester-wave-2020\"}],\"style\":\"normal\"},{\"_key\":\"ed9ab646aadb\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed9ab646aadb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"The past year has demonstrated that forging direct relationships with customers through seamless cross-channel campaigns is essential to the success of all businesses,” said Bill Magnuson, Co-founder and CEO of Braze. “We believe this recognition from Forrester validates our continued focus on customer needs and long-term results, and demonstrates the growing importance of sophisticated customer engagement strategies and tools.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb318c8ed643\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb318c8ed6430\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report evaluated 13 cross-channel campaign management solutions across 30 criteria. Braze received the highest possible score in 12 of those criteria, including Product vision,\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb264b149474\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb264b1494740\",\"_type\":\"span\",\"marks\":[],\"text\":\"Innovation roadmap, Performance, Partner ecosystem, and Supporting products and services. Additionally, Braze received the top score in the Campaign Design criterion. The report also states, “Forrester recognizes Braze as a leader in the [mobile engagement automation] MEA market, and it has built on its MEA success to tackle the needs of CCCM users. Braze boasts the largest revenue stream across all vendors in this evaluation. It also sets this study’s benchmark for the largest CCCM install base, because nearly 60% of its customers use its solution for at least three channels.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b15bd82bcb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b15bd82bcb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"With Braze, we have been able to develop best-in-class cross-channel capabilities through a mixture of in-product mobile and web experiences and out-of-product experiences, such as email,” said Jon Mandell, SVP, Membership Marketing, Global Ecommerce, Consumer Products and Licensing at \"},{\"_key\":\"0b15bd82bcb91\",\"_type\":\"span\",\"marks\":[\"e0e1ac559bbf\"],\"text\":\"WW\"},{\"_key\":\"0b15bd82bcb92\",\"_type\":\"span\",\"marks\":[],\"text\":\". “We have been impressed by the company’s level of customer service and view Braze as a true partner that amplifies the value of any technology ecosystem.”\"}],\"markDefs\":[{\"_key\":\"e0e1ac559bbf\",\"_type\":\"link\",\"href\":\"https://www.weightwatchers.com/us/\"}],\"style\":\"normal\"},{\"_key\":\"7f43af071fc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"7f43af071fc80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze believes the report underscores the company's significant presence. Recently, the company \"},{\"_key\":\"7f43af071fc81\",\"_type\":\"span\",\"marks\":[\"a31d05220070\"],\"text\":\"surpassed $200 million annual recurring revenue (ARR)\"},{\"_key\":\"7f43af071fc82\",\"_type\":\"span\",\"marks\":[],\"text\":\". Over the past year, Braze has hired more than 350 people, now totalling over 900 employees, and has expanded to Japan and Germany. It has also been listed on \"},{\"_key\":\"7f43af071fc83\",\"_type\":\"span\",\"marks\":[\"b577682a270e\"],\"text\":\"Crain's 2020 Best Places to Work in New York City\"},{\"_key\":\"7f43af071fc84\",\"_type\":\"span\",\"marks\":[],\"text\":\" (second year in a row), \"},{\"_key\":\"7f43af071fc85\",\"_type\":\"span\",\"marks\":[\"3e7c74d39b7a\"],\"text\":\"Fortune’s 2021 Best Workplace for Millennials\"},{\"_key\":\"7f43af071fc86\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"7f43af071fc87\",\"_type\":\"span\",\"marks\":[\"7cb6a39da021\"],\"text\":\"2021 UK Best Workplaces for Women\"},{\"_key\":\"7f43af071fc88\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a31d05220070\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-98360\",\"_type\":\"reference\"}},{\"_key\":\"b577682a270e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-5837\",\"_type\":\"reference\"}},{\"_key\":\"3e7c74d39b7a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-111261\",\"_type\":\"reference\"}},{\"_key\":\"7cb6a39da021\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-108020\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"228151db335c\",\"_type\":\"block\",\"children\":[{\"_key\":\"228151db335c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"A full copy of the report is available to download \"},{\"_key\":\"228151db335c1\",\"_type\":\"span\",\"marks\":[\"b03165197de4\"],\"text\":\"here\"},{\"_key\":\"228151db335c2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"b03165197de4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-121317\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f6a8355cd93e\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6a8355cd93e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4a0a3e199e73\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a0a3e199e730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. Braze was recognized as one of Fortune’s 2021 Best Workplaces in NY, Fortune’s 2021 Best Workplace for Millennials, and has been certified as a Great Place to Work in the UK and the U.S. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. 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The Braze platform’s new offerings allow brands to collect, orchestrate and activate their data with ease, adapting to unique customer preferences and responding to continued shifting behaviors.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ecf5d358affe\",\"_type\":\"block\",\"children\":[{\"_key\":\"ecf5d358affe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“In order to take advantage of the new opportunities that lie ahead, brands must future-proof their businesses for sustainable growth,” said Kevin Wang, Senior Vice President of Product at Braze. “Renewed economic optimism presents heightened expectations and increased competition for consumer attention, and these new offerings will help brands drive business growth across engagement, retention, and revenue.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"39b4e8da17d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"39b4e8da17d30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build Consumer Trust With First-Party Data Capture\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6dc53aa79dc5\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dc53aa79dc50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands will now have new ways to activate first-party data through audience segmentation and message personalization, while remaining compliant with evolving privacy requirements. 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Brands can use these real-time integrations to resolve customer identities at scale, build comprehensive customer profiles and power more personalized customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0057cb280f3b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0057cb280f3b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Together, Braze and Amperity offer a tightly integrated solution that empowers brands to form a holistic 360-degree view of their customer, act on insights and deliver highly personalized campaigns at scale,\\\" said Kabir Shahani, CEO at Amperity. \\\"Our participation in the Braze Alloys partner ecosystem helps our mutual customers unlock the true value of their first-party data to achieve stronger business outcomes.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f890da7d6f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f890da7d6f60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Uncover Deeper Insights to Maximize Conversions\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da97baf8ee04\",\"_type\":\"block\",\"children\":[{\"_key\":\"da97baf8ee040\",\"_type\":\"span\",\"marks\":[],\"text\":\"New updates have been added to Braze Reporting and Analytics, allowing users to gain even deeper insights to report on past performance, determine effectiveness and drive better outcomes:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"028eaa0985fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"028eaa0985fd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Conversion Correlations help brands uncover insights about customers most or least likely to convert after receiving a campaign. These insights into user behaviors can then be used to inform future campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f61e1658735\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f61e16587350\",\"_type\":\"span\",\"marks\":[],\"text\":\"Enhancements to Braze Revenue Reporting allow users to tie customer engagement to revenue generation. With this update, brands can use a granular last-click attribution model to track, monitor and compare the amount of revenue that was generated after customers clicked on any campaign.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7080da06811e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7080da06811e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Orchestrate Dynamic Campaigns With Ease\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bc2b2e2b8af9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc2b2e2b8af90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has made updates to Canvas, its journey management tool, as well as its SMS/MMS channels to simplify and enhance brands’ workflows. Canvas has also seen the launch of additional components and orchestration capabilities to make journey building faster and easier. This includes Experiment Steps, a new feature which empowers brands to A/B test and optimize individual messages, paths, and more throughout a customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ea71960d78e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea71960d78e80\",\"_type\":\"span\",\"marks\":[],\"text\":\"New MMS Contact Cards have been added to enable Braze users to send brand contact information directly to customers via any MMS message. Recipients can then save MMS Contact Cards to their contact list, which allows them to recognize who is reaching out to them, forming stronger brand recognition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f29a386837f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"f29a386837f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on this product release, please go to: \"},{\"_key\":\"f29a386837f51\",\"_type\":\"span\",\"marks\":[\"e337a67bf6f3\"],\"text\":\"https://www.braze.com/resource...\"}],\"markDefs\":[{\"_key\":\"e337a67bf6f3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-111861\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"59a0fba7ec0a\",\"_type\":\"block\",\"children\":[{\"_key\":\"59a0fba7ec0a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"786680bdc82e\",\"_type\":\"block\",\"children\":[{\"_key\":\"786680bdc82e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":{\"industries\":null,\"productFeatures\":null,\"regions\":null,\"technologyPartnerTypes\":null,\"topics\":[{\"_id\":\"imported-craft-64017\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Braze Alloys\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Braze Alloys\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Braze Alloys\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Braze Alloys\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Braze Alloys\"}],\"slug\":{\"current\":\"braze-alloys\"}},{\"_id\":\"imported-craft-205231\",\"name\":[{\"_key\":\"en-us\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Partners\"},{\"_key\":\"fr\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Partenaires\"},{\"_key\":\"pt-br\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"Parceiros\"},{\"_key\":\"ja\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"パートナー\"},{\"_key\":\"ko\",\"_type\":\"internationalizedArrayStringValue\",\"value\":\"파트너\"}],\"slug\":{\"current\":\"partners\"}}],\"useCases\":null},\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-07-20T09:55:00-04:00\",\"slug\":\"braze-reveals-new-features-and-partnerships-to-help-brands-use-customer-data-for-future-growth\",\"title\":\"Braze Reveals New Features and Partnerships to Help Brands Use Customer Data for Future Growth\"},{\"_id\":\"imported-craft-107245\",\"_type\":\"pressRelease\",\"author\":[],\"body\":[{\"_key\":\"a2e5e5d9a473\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2e5e5d9a4730\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze, Inc. today announced that it has confidentially submitted a draft registration statement on Form S-1 with the Securities and Exchange Commission (the \\\"SEC\\\") relating to the proposed initial public offering of its common stock. The number of shares to be offered and the price range for the proposed offering have not yet been determined. The initial public offering is expected to commence after the SEC completes its review process, subject to market and other conditions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e0f412416ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e0f412416ab0\",\"_type\":\"span\",\"marks\":[],\"text\":\"This press release does not constitute an offer to sell or the solicitation of an offer to buy any securities and shall not constitute an offer, solicitation or sale in any jurisdiction in which such offer, solicitation or sale would be unlawful prior to registration or qualification under the securities laws of that jurisdiction. Any offers, solicitations or offers to buy, or any sales of securities will be made in accordance with the registration requirements of the Securities Act of 1933, as amended (\\\"Securities Act\\\"). This announcement is being issued in accordance with Rule 135 under the Securities Act.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-06-25T11:56:00-04:00\",\"slug\":\"braze-confidential-submission\",\"title\":\"Braze Announces Confidential Submission of Draft Registration Statement for Proposed Initial Public Offering\"},{\"_id\":\"imported-craft-100395\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"abfdff1a4786\",\"_type\":\"block\",\"children\":[{\"_key\":\"abfdff1a47860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze, a comprehensive customer engagement platform, today revealed findings from its newest data report, \"},{\"_key\":\"abfdff1a47861\",\"_type\":\"span\",\"marks\":[\"a68b4ff225a2\",\"strong\",\"em\"],\"text\":\"Ready for Takeoff: 2021 Travel Industry Trends, Insights, and Strategies\"},{\"_key\":\"abfdff1a47862\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\". \"},{\"_key\":\"abfdff1a47863\",\"_type\":\"span\",\"marks\":[],\"text\":\"The research includes findings from a survey of 9,500 consumers across 13 global markets conducted by \"},{\"_key\":\"abfdff1a47864\",\"_type\":\"span\",\"marks\":[\"cce04007fa6c\"],\"text\":\"Wakefield Research\"},{\"_key\":\"abfdff1a47865\",\"_type\":\"span\",\"marks\":[],\"text\":\", which explored COVID-19’s impact on consumer behavior, expectations, and sentiment around travel. In combination with proprietary data from \"},{\"_key\":\"abfdff1a47866\",\"_type\":\"span\",\"marks\":[\"68299526d788\"],\"text\":\"Apptopia\"},{\"_key\":\"abfdff1a47867\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze, and \"},{\"_key\":\"abfdff1a47868\",\"_type\":\"span\",\"marks\":[\"4f060fe6c3ed\"],\"text\":\"Skyscanner\"},{\"_key\":\"abfdff1a47869\",\"_type\":\"span\",\"marks\":[],\"text\":\", the report provides guidance for how brands can successfully meet the challenges and opportunities that come next.\"}],\"markDefs\":[{\"_key\":\"a68b4ff225a2\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-95762\",\"_type\":\"reference\"}},{\"_key\":\"cce04007fa6c\",\"_type\":\"link\",\"href\":\"http://www.wakefieldresearch.com\"},{\"_key\":\"68299526d788\",\"_type\":\"link\",\"href\":\"https://apptopia.com/\"},{\"_key\":\"4f060fe6c3ed\",\"_type\":\"link\",\"href\":\"https://www.skyscanner.com/\"}],\"style\":\"normal\"},{\"_key\":\"a5de594f4a1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5de594f4a1f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“With strong signs of a rebound, travel and hospitality brands must prioritize customer engagement in order to connect with new and old customers alike to drive business growth,” said Myles Kleeger, President and Chief Customer Officer of Braze. “The report proves that timely, relevant, and personalized cross-channel engagement strategies are more critical than ever for an industry poised for a comeback.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4d0ff627152\",\"_type\":\"block\",\"children\":[{\"_key\":\"c4d0ff6271520\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key findings from the report include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c0626dc62a35\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0626dc62a350\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cost Continues to Be a Top Factor, but Health and Safety Measures Can Be a Deal Breaker\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"365d0edeac2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"365d0edeac2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the COVID-19 pandemic impacted many normal behaviors for consumers, one thing remains the same—travelers still want a good deal. We see this attitude reflected in how consumers describe themselves: 60% of today’s travelers are “budget-minded,” while only 40% are “luxury-minded.” However, the only factor more important than cost is safety. The survey showed that, when asked to rank the most important factors in choosing a travel company, 31% of consumers put health and safety first, with those putting cost first slightly behind at 29%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ea36ca67300\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ea36ca673000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Travel Companies Will Have to Tread Lightly When it Comes to Vaccinations\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2b1ace141a2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b1ace141a2d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Vaccinations are set to have a significant impact on the travel and hospitality industry as consumers begin to feel more safe to travel. According to the survey, 42% of global travelers say they expect to carry proof of vaccination as a precaution, while 57% say they are more likely to use a travel company that requires travelers to share their vaccination status. While 81% of global travelers plan to get vaccinated against COVID-19, the response to vaccination requirements is much more nuanced. 21% of consumers state they are unwilling to share their status with a travel company, with U.S. travelers being the most unwilling (28%), followed by EMEA (23%), and APAC (16%).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a9fea537f5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a9fea537f5f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“It is highly likely that proof of vaccination or a recent negative COVID-19 test will be required by governments for anyone wanting to travel internationally for some time to come,” said Hugh Aitken, VP of Flights at Skyscanner. “Clear, consistent, and transparent communication about these new types of entry requirements will be essential for travel providers in order to provide a positive end-to-end experience for their customers.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d1f9cb1c2c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d1f9cb1c2c00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Top Booked Destinations Vary by Region\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9f8c24dfa56e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9f8c24dfa56e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While COVID-19 is a global pandemic, its impact on travelers vary greatly by region (and even country) due to local government responses, resources, and culture. This is apparent in Skyscanner data showcasing the top destinations booked by travelers in APAC, EMEA and the United States.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81adae521d6d\",\"_type\":\"block\",\"children\":[{\"_key\":\"81adae521d6d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"APAC\"},{\"_key\":\"81adae521d6d1\",\"_type\":\"span\",\"marks\":[],\"text\":\": The top booked destinations for APAC travelers are oriented to domestic, in-country travel owing to strict border restrictions for international leisure travel. The top three countries seeing the most domestic travel in APAC are South Korea, Australia, and Japan.*\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06123cb3b2ab\",\"_type\":\"block\",\"children\":[{\"_key\":\"06123cb3b2ab0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"EMEA\"},{\"_key\":\"06123cb3b2ab1\",\"_type\":\"span\",\"marks\":[],\"text\":\": Due to restrictions on international travel, travelers are primarily interested in intra-European beach and island destinations. The U.S. features high on the list, most likely due to hopes that borders will open later in the year for leisure travel due to the country’s high vaccination rates. The top three destinations in EMEA include Spain, the U.S., and Turkey.*\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dddb7eebede3\",\"_type\":\"block\",\"children\":[{\"_key\":\"dddb7eebede30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"United States\"},{\"_key\":\"dddb7eebede31\",\"_type\":\"span\",\"marks\":[],\"text\":\": As the world’s most travel-ready region according to our consumer survey, U.S. consumers were still focused on the following domestic travel and close-by international locations. The top three travel destinations in the U.S. are Las Vegas, Orlando, and Los Angeles.*\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e34c5ce402fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"e34c5ce402fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"You can download the full report \"},{\"_key\":\"e34c5ce402fc1\",\"_type\":\"span\",\"marks\":[\"eefd4cd9ca47\"],\"text\":\"here\"},{\"_key\":\"e34c5ce402fc2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"eefd4cd9ca47\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-95762\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"248e387efbff\",\"_type\":\"block\",\"children\":[{\"_key\":\"248e387efbff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Notes to editors\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6712350f533\",\"_type\":\"block\",\"children\":[{\"_key\":\"e6712350f5330\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"*\"},{\"_key\":\"e6712350f5331\",\"_type\":\"span\",\"marks\":[],\"text\":\"Based on bookings in April for travel until the end of the year for return, economy fares\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef10c538304c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef10c538304c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Apptopia\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e1867be108e6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e1867be108e60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apptopia is the leader in real-time competitive intelligence. Brands and financial firms use our platform to generate insights across mobile apps and connected devices. Powered by machine learning technology, we collect and analyze billions of complex data points to surface critical business signals. Leading brands including Visa, Target, and Microsoft rely on Apptopia to better understand consumer behavior and intent across app-based devices to gain a competitive advantage. Financial analysts access our data analytics via the Bloomberg Terminal to generate revenue estimates, monitor consumer engagement across devices, and gain insight into competitive positioning.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eb18751b7d89\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb18751b7d890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Skyscanner\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d78a7b1d1e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d78a7b1d1e10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Founded in 2003, Skyscanner is a leading travel marketplace dedicated to putting travelers first. Skyscanner helps millions of people in 52 countries and over 30 languages find the best travel options for flights, hotels and car hire every month. Skyscanner is available on desktop, mobile web and its highly rated app has 100 million downloads. Working with 1200 travel partners, Skyscanner's mission is to lead the global transformation to modern and sustainable travel.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5eca2a74986c\",\"_type\":\"block\",\"children\":[{\"_key\":\"5eca2a74986c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"611343a048fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"611343a048fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester’s 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine’s Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-06-07T10:00:00-04:00\",\"slug\":\"apptopia-braze-and-skyscanner-release-trends-and-predictions-for-travel-and-hospitality-industry\",\"title\":\"Apptopia, Braze, and Skyscanner Release Trends and Predictions for Travel and Hospitality Industry\"},{\"_id\":\"imported-craft-98360\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"e82ba8a81db3\",\"_type\":\"block\",\"children\":[{\"_key\":\"e82ba8a81db30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze, the comprehensive customer engagement platform, today announced it has surpassed $200 million annual recurring revenue (ARR), 18 months after crossing the $100 million ARR milestone. In addition, Braze announced the appointments of Datadog Chief Financial Officer (CFO) David Obstler to its board of directors as Audit Chair, and Pankaj Malik as its Chief Accounting Officer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0195353e246c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0195353e246c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Despite the challenges of a global pandemic, we’ve remained focused on customer needs and long-term results, doubling ARR in the past 18 months,” said Bill Magnuson, co-founder and CEO of Braze. “This is a proud moment for every Braze employee, as it demonstrates the growing importance of customer engagement and how brands are seizing the opportunity of the next normal.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50cb8ae92e53\",\"_type\":\"block\",\"children\":[{\"_key\":\"50cb8ae92e530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Adds David Obstler to Board of Directors\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"492cbc5aeeba\",\"_type\":\"block\",\"children\":[{\"_key\":\"492cbc5aeeba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition to serving on the Braze board of directors, Obstler also currently serves as the CFO of Datadog, the monitoring and security platform for cloud applications. He joins Braze’s board of directors and audit committee with more than three decades of operational finance experience and over two decades focused on technology companies. Prior to Datadog, Obstler served as CFO of trusted hotel partner TravelClick, MSCI Inc., and Risk Metrics Group amongst others, as well as held investment banking positions at JPMorgan, Lehman Brothers, and Goldman Sachs. Obstler has a BA from Yale University and an MBA from Harvard Business School.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d055c3d9bb8\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d055c3d9bb80\",\"_type\":\"span\",\"marks\":[],\"text\":\"“Braze has many of the same characteristics that attracted me to Datadog: an industry-leading SaaS product, strong business velocity, and a great management team,” said Obstler. “This is the winning combination for a successful, long-term company, and I am looking forward to joining the board of directors and audit committee.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b1bac5dad6ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"b1bac5dad6ba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Pankaj Malik Joins Braze as Chief Accounting Officer\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f609fccbe4e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f609fccbe4e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Malik has more than 20 years of finance, corporate accounting, financial reporting, and audit experience with various organizations. Prior to joining Braze, Malik served as the Vice President and Global Controller at marketing technology company Impact and at robotic process automation software company UiPath. At each company, he oversaw all accounting policy, financial close and statutory compliance across the Americas, APAC, and EMEA. He has also served as Director of Strategy and Business Management at HP. Malik is a CPA from the United States and a CA from India.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8cfeb076d8a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"8cfeb076d8a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze Continues Global Expansion\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"547947cccbd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"547947cccbd70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Over the past year, Braze has hired more than 350 people, now totalling over 800 employees, and has expanded to Japan and Germany. The company has been named Inc. Magazine's 2020 Best Workplaces (second year in a row) and Crain’s 2020 Best Places to Work in New York City (second year in a row), and has been certified as a Great Place to Work in the UK and the U.S.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4738ce1652c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4738ce1652c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The company is hiring across all offices and functions. To view job openings, please visit: https://www.braze.com/about/careers/.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bedc541204a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"bedc541204a80\",\"_type\":\"span\",\"marks\":[],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e0395d73083\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e0395d730830\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-06-02T09:43:00-04:00\",\"slug\":\"braze-surpasses-200-million-annual-recurring-revenue\",\"title\":\"Braze Surpasses $200 Million Annual Recurring Revenue (Historical Material)\"},{\"_id\":\"imported-craft-87539\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"1633445e1176\",\"_type\":\"block\",\"children\":[{\"_key\":\"1633445e11760\",\"_type\":\"span\",\"marks\":[\"underline\",\"63adba465ff9\"],\"text\":\"Braze\"},{\"_key\":\"1633445e11761\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced new product features and a new integration that help brands navigate the \\\"next normal\\\" in customer engagement. Over the past year, brands have had to adapt rapidly and frequently due to constantly changing conditions. With the world evolving to a new post pandemic business landscape, Braze's new offerings include a \"},{\"_key\":\"1633445e11762\",\"_type\":\"span\",\"marks\":[\"underline\",\"c6de428fbacd\"],\"text\":\"Shopify\"},{\"_key\":\"1633445e11763\",\"_type\":\"span\",\"marks\":[],\"text\":\" integration, updates to Braze Predictive Suite and Report Builder, and a new lineup of easy, flexible tools that empower companies to build campaigns with greater speed and accuracy.\"}],\"markDefs\":[{\"_key\":\"63adba465ff9\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=2776168766\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"c6de428fbacd\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=3083521665\u0026u=https%3A%2F%2Fwww.shopify.com%2F\u0026a=Shopify\"}],\"style\":\"normal\"},{\"_key\":\"6f7aec43cc69\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f7aec43cc690\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"While consumer spending is predicted to recover, preferences and behaviors have evolved and form the foundation of the 'next normal,'\\\" said Kevin Wang, Senior Vice President of Product at Braze. \\\"Consumers will expect companies to be able to adjust quickly to these shifting behaviors, and the introduction of these new features, enhancements, and integrations will enable brands to evolve their customer engagement programs to meet expectations.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"016c23850299\",\"_type\":\"block\",\"children\":[{\"_key\":\"016c238502990\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Power Personalized Ecommerce Campaigns with Shopify\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6e10a0dc088d\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e10a0dc088d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ecommerce companies have seen rapid customer growth in the past year, along with shifting consumer expectations and behaviors. With Braze's new Shopify integration, brands will be able to increase sales and bolster retention through data-enriched communications. The integration, which is expected in summer 2021, will enable marketers to use real-time Shopify data to drive their Braze segmentation, cross-channel commerce experiences, and message personalization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fb2dd2f83e11\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb2dd2f83e110\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Make Better Decisions with Advanced Insights\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"714f196d44b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"714f196d44b70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has expanded its breadth of offerings that help brands measure campaign performance and leverage behavioral insights to power more personalized campaigns. Predictive Purchases is the Braze platform's latest addition to its machine learning-powered \"},{\"_key\":\"714f196d44b71\",\"_type\":\"span\",\"marks\":[\"underline\",\"2af5112c481f\"],\"text\":\"Predictive Suite\"},{\"_key\":\"714f196d44b72\",\"_type\":\"span\",\"marks\":[],\"text\":\". The tool increases conversions and drives revenue by uncovering insights on who is and isn't likely to make a future purchase.\"}],\"markDefs\":[{\"_key\":\"2af5112c481f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=479537959\u0026u=https%3A%2F%2Fwww.braze.com%2Fdocs%2Fuser_guide%2Fpredictive_suite%2F\u0026a=Predictive+Suite\"}],\"style\":\"normal\"},{\"_key\":\"aedc718146b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"aedc718146b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Knowing which users are likely to make future purchases based on behavioral indicators has historically been challenging for brands,\\\" said Marlie Vermeeren, CRM Manager at \"},{\"_key\":\"aedc718146b41\",\"_type\":\"span\",\"marks\":[\"underline\",\"f6a52f09b3ee\"],\"text\":\"8fit\"},{\"_key\":\"aedc718146b42\",\"_type\":\"span\",\"marks\":[],\"text\":\". \\\"We have been piloting Predictive Purchases, and our first round of testing has shown we can create data-driven strategies to motivate unlikely purchases and nudge likely purchasers over the finish line. So far with Braze we've seen an uplift of 2.8X. We're eager to continue our close partnership with Braze to shape the future of customer engagement.\\\"\"}],\"markDefs\":[{\"_key\":\"f6a52f09b3ee\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=1205734915\u0026u=https%3A%2F%2F8fit.com%2F\u0026a=8fit\"}],\"style\":\"normal\"},{\"_key\":\"7d20cc608f3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d20cc608f3d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using the new Canvas data feature, brands can build customized reports to understand and compare customer journey performance directly within \"},{\"_key\":\"7d20cc608f3d1\",\"_type\":\"span\",\"marks\":[\"underline\",\"8c670662ba3b\"],\"text\":\"Report Builder\"},{\"_key\":\"7d20cc608f3d2\",\"_type\":\"span\",\"marks\":[],\"text\":\". Brands can now better understand how different journeys moved the needle on key metrics at a high-level and also broken down by individual variant and message.\"}],\"markDefs\":[{\"_key\":\"8c670662ba3b\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=4060935240\u0026u=https%3A%2F%2Fwww.braze.com%2Fdocs%2Fuser_guide%2Fdata_and_analytics%2Fyour_reports%2Freport_builder%2F\u0026a=Report+Builder\"}],\"style\":\"normal\"},{\"_key\":\"56e4b78947d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"56e4b78947d60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Execute with Easy, Flexible Tools\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8ff30d39aac3\",\"_type\":\"block\",\"children\":[{\"_key\":\"8ff30d39aac30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze continues to focus on platform experience by providing easy and flexible tools with the addition of two new components for Braze \"},{\"_key\":\"8ff30d39aac31\",\"_type\":\"span\",\"marks\":[\"underline\",\"60c19a055232\"],\"text\":\"Canvas\"},{\"_key\":\"8ff30d39aac32\",\"_type\":\"span\",\"marks\":[],\"text\":\", the customer journey tool. Audience Paths gives brands more clarity and control over the customer journey by funneling users down different paths based on audience criteria, so that every user moves to the most relevant next step. Audience Sync to Google helps brands reach consumers across more channels––search, YouTube, Gmail, and Google Display Network––by dynamically syncing first-party user data from Braze directly to Google for retargeting and lookalike modeling.\"}],\"markDefs\":[{\"_key\":\"60c19a055232\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=1678897461\u0026u=https%3A%2F%2Fwww.braze.com%2Fdocs%2Fuser_guide%2Fengagement_tools%2Fcanvas%2F\u0026a=Canvas\"}],\"style\":\"normal\"},{\"_key\":\"47f132d50ba1\",\"_type\":\"block\",\"children\":[{\"_key\":\"47f132d50ba10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, a new Drag-and-Drop Email Editor helps marketers design emails more quickly and efficiently without HTML. Brands will be able to drag and drop content in a visual editor and integrate directly with features such as \"},{\"_key\":\"47f132d50ba11\",\"_type\":\"span\",\"marks\":[\"underline\",\"813c60b469d6\"],\"text\":\"Content Blocks\"},{\"_key\":\"47f132d50ba12\",\"_type\":\"span\",\"marks\":[],\"text\":\" that allow teams to collaborate and design emails together.\"}],\"markDefs\":[{\"_key\":\"813c60b469d6\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=850697696\u0026u=https%3A%2F%2Fwww.braze.com%2Fdocs%2Fuser_guide%2Fengagement_tools%2Ftemplates_and_media%2Fcontent_blocks%2F%23content-blocks\u0026a=Content+Blocks\"}],\"style\":\"normal\"},{\"_key\":\"9631665e40e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"9631665e40e70\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about today's announcement, please visit our \"},{\"_key\":\"9631665e40e71\",\"_type\":\"span\",\"marks\":[\"underline\",\"a0bd9c249b21\"],\"text\":\"blog\"},{\"_key\":\"9631665e40e72\",\"_type\":\"span\",\"marks\":[\"underline\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a0bd9c249b21\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3142650-1\u0026h=4028153949\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2Fbraze-spring-2021-product-launch\u0026a=blog\"}],\"style\":\"normal\"},{\"_key\":\"bad9df64eae9\",\"_type\":\"block\",\"children\":[{\"_key\":\"bad9df64eae90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f23947142162\",\"_type\":\"block\",\"children\":[{\"_key\":\"f239471421620\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cb089212770\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb0892127700\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-04-27T12:25:00-04:00\",\"slug\":\"braze-announces-shopify-integration-to-help-brands-navigate-customer-engagement-in-next-normal\",\"title\":\"Braze Announces Shopify Integration to Help Brands Navigate Customer Engagement in 'Next Normal'\"},{\"_id\":\"imported-craft-81980\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"5152e77c9f4a\",\"_type\":\"block\",\"children\":[{\"_key\":\"5152e77c9f4a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze, a comprehensive customer engagement platform, today announced its 2021 Global Customer Advisory Board (CAB). In its third year, the Braze CAB now spans the globe, with members representing North America, Europe, Middle East and Africa (EMEA), and Asia-Pacific (APAC). The addition of the APAC CAB comes after Braze has made increased investments in the region, most recently opening an office in Tokyo, Japan, as the company seeks new opportunities for growth and expansion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d4d18b973def\",\"_type\":\"block\",\"children\":[{\"_key\":\"d4d18b973def0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze CAB provides a regular forum for our leading customers to meet with Braze executives. During CAB sessions, members provide feedback on Braze products and services, and Braze executives learn about future trends and business needs that can influence the company’s product roadmap. This year, the board brings together senior executives, both technical and non-technical, from 41 global brands, including Canva, DraftKings, Gett, Overstock.com, Sonic Drive-In, Traveloka and WW. In 2020, Braze added more than 300 new customers and grew its customer base in the APAC region by 70%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78d844e1c380\",\"_type\":\"block\",\"children\":[{\"_key\":\"78d844e1c3800\",\"_type\":\"span\",\"marks\":[],\"text\":\"“The Braze CAB is invaluable to Stash as we enter the high-growth phase of our journey,” said Dale Sperling, CMO at personal finance app Stash. “Feedback that I’ve given during CAB sessions has been incorporated into the company’s product roadmap and strategy, which has been beneficial to Stash and the larger Braze customer community. The CAB has also provided an opportunity to meet some of the most creative minds in marketing, which influenced our overall customer engagement strategy.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fedf717d43d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fedf717d43d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"“As a customer-centric business, our own success is predicated on that of our customers,” said Myles Kleeger, President and Chief Customer Officer at Braze. “With the start of our third Braze CAB, we are deepening our commitment to our customers as we work together to understand the evolving needs of consumers in the ‘next normal’ and continue to build the leading customer engagement platform in the world.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7333f23018c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7333f23018c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze operates in more than 50 countries and recently surpassed the 1,000 customer milestone. To learn from the leading customer engagement practitioners, join Braze Bonfire, a virtual community of over 2,000 Braze users.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c893f37e52d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c893f37e52d30\",\"_type\":\"span\",\"marks\":[],\"text\":\"About Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"36e996d064b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"36e996d064b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-04-13T09:28:00-04:00\",\"slug\":\"braze-forms-third-annual-global-customer-advisory-board-to-shape-the-future-of-customer-engagement\",\"title\":\"Braze Forms Third Annual Global Customer Advisory Board to Shape the Future of Customer Engagement\"},{\"_id\":\"imported-craft-74957\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"015a6dc588bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"015a6dc588bf0\",\"_type\":\"span\",\"marks\":[\"underline\",\"6486fc2c8c57\"],\"text\":\"Braze\"},{\"_key\":\"015a6dc588bf1\",\"_type\":\"span\",\"marks\":[],\"text\":\", a comprehensive customer engagement platform, today announced its launch in Germany to support and accelerate its footprint in the DACH region. The investment enables Braze to offer localized support for its existing customer relationships, including Delivery Hero, FREE NOW, GetYourGuide, and SoundCloud, increase strategic partnerships, and introduce its product offerings to new brands. The expansion comes as the ongoing global pandemic forced consumers into a digital-only way of life, highlighting the importance of direct connections with consumers and fueling unprecedented demand for Braze technology in the region.\"}],\"markDefs\":[{\"_key\":\"6486fc2c8c57\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3095513-1\u0026h=785462630\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"cc972b297515\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc972b2975150\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Our decision to enter the German market reflects the momentum we are experiencing in the area and our ambitions for future growth. Braze has consistently had strong customer demand in Germany and the greater DACH region, fuelled by our exceptional multi-channel offering and our privacy centric approach,\\\" said Marjorie Armitage, General Manager of EMEA at Braze. \\\"We look forward to working with more German brands and to power relevant and memorable experiences between DACH consumers and the brands they love.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2ca107192b84\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ca107192b840\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"The Braze platform has added value at every stage of our lifecycle marketing. Partnering with Braze helps us to better connect and serve our customers. We are pleased to welcome them to Germany,\\\" said Olga Rodriguez Trujillo, CRM Director at Delivery Hero.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f3b243ff5e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f3b243ff5e20\",\"_type\":\"span\",\"marks\":[],\"text\":\"The expansion into Germany, the seventh market officially entered by Braze, comes on the heels of the company's unprecedented growth. During 2020, Braze added more than 100 new customers in EMEA, totalling more than 300 new customers worldwide, including Kickstarter, Papa Murphy's, and Uniqlo USA, to surpass the \"},{\"_key\":\"3f3b243ff5e21\",\"_type\":\"span\",\"marks\":[\"underline\",\"7d4ec82db9b6\"],\"text\":\"1,000 customer mark\"},{\"_key\":\"3f3b243ff5e22\",\"_type\":\"span\",\"marks\":[],\"text\":\". The company also \"},{\"_key\":\"3f3b243ff5e23\",\"_type\":\"span\",\"marks\":[\"underline\",\"6b76b57a2eb3\"],\"text\":\"hired over 250 new employees in 2020\"},{\"_key\":\"3f3b243ff5e24\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"7d4ec82db9b6\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3095513-1\u0026h=3588112083\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Farticles%2Fbraze-hits-customer-milestone-continues-hiring-surge-amid-global-growth\u0026a=1%2C000+customer+mark\"},{\"_key\":\"6b76b57a2eb3\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3095513-1\u0026h=2806079230\u0026u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Frecord-growth-across-all-business-functions-drives-more-than-60-year-over-year-revenue-for-braze-in-first-nine-months-of-fiscal-year-301187783.html\u0026a=hired+over+250+new+employees+in+2020\"}],\"style\":\"normal\"},{\"_key\":\"7d4c573ed93a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d4c573ed93a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze plans to open an office in Berlin when it is safe to do so. The company is hiring across all locations and in key functions, including sales, customer success, and marketing. To learn more about open roles in Germany, visit: \"},{\"_key\":\"7d4c573ed93a1\",\"_type\":\"span\",\"marks\":[\"underline\",\"a72784d31e14\"],\"text\":\"https://www.braze.com/company/careers\"},{\"_key\":\"7d4c573ed93a2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a72784d31e14\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3095513-1\u0026h=1288969489\u0026u=https%3A%2F%2Fwww.braze.com%2Fcompany%2Fcareers\u0026a=https%3A%2F%2Fwww.braze.com%2Fcompany%2Fcareers\"}],\"style\":\"normal\"},{\"_key\":\"560566db43f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"560566db43f00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"560566db43f01\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-03-16T11:26:00-04:00\",\"slug\":\"braze-continues-global-expansion-with-launch-in-germany\",\"title\":\"Braze Continues Global Expansion with Launch in Germany\"},{\"_id\":\"imported-craft-63614\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"8144ec9396b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"8144ec9396b90\",\"_type\":\"span\",\"marks\":[\"underline\",\"59d243fd9910\"],\"text\":\"Braze\"},{\"_key\":\"8144ec9396b91\",\"_type\":\"span\",\"marks\":[],\"text\":\", a comprehensive customer engagement platform, today announced key findings from its inaugural \\\"\"},{\"_key\":\"8144ec9396b92\",\"_type\":\"span\",\"marks\":[\"underline\",\"2ec41c385a74\"],\"text\":\"2021 Global Customer Engagement Review\"},{\"_key\":\"8144ec9396b93\",\"_type\":\"span\",\"marks\":[],\"text\":\".\\\" The review examines macro trends, defines what successful customer engagement looks like and identifies opportunities for brands to improve their strategies. The findings break down tactics that drive business goals—and revenue—across industries such as financial services, health and wellness, media and entertainment, QSR and delivery, and retail and ecommerce. In addition, each industry breakdown features a case study from a leading brand, including GOAT, Grubhub, Headspace, Payomatic, and the National Basketball Association (NBA) demonstrating the tangible success that comes with industry-leading customer engagement strategies.\"}],\"markDefs\":[{\"_key\":\"59d243fd9910\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3070756-1\u0026h=1426874632\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"2ec41c385a74\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3070756-1\u0026h=2599965606\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Freport%2F2021-global-customer-engagement-review%3Futm_source%3Dprnewswire%26utm_medium%3Dpress-release%26utm_campaign%3Dfy22-q1-global-customer_engagement_review%26utm_content%3Dcustomer_engagement_review_announcement\u0026a=2021+Global+Customer+Engagement+Review\"}],\"style\":\"normal\"},{\"_key\":\"e7d41519a00f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7d41519a00f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Through the tumultuous environment of the last year, the leading factor that separated the brands that merely survived from those that thrived was the ability to nurture and strengthen their customer relationships through contextualized engagement,\\\" said Bill Magnuson, Cofounder and CEO of Braze. \\\"We now have the data to back up what we always knew intuitively–that excellent customer engagement directly results in higher customer lifetime value and lower acquisition costs, driving efficient and durable business growth.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ac5e3c724a9e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac5e3c724a9e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As part of the review, Braze also developed the Customer Engagement Index, a framework assessing brands against 12 competencies across two key axes—technology and teams. Braze then indexed each brand based on these factors to distribute them across three maturity stages, putting forward a model for best-in-class customer engagement. The findings revealed two notable areas that companies with mature engagement practices had mastered: experimentation and channels. In order to succeed, these brands embrace a culture of experimentation across a wide variety of channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c1ebcfc58cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c1ebcfc58cf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The review uncovered several key findings:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3f87031a4d3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f87031a4d3d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"More Brands Will View Customer Engagement as Critical to Business Growth \"},{\"_key\":\"3f87031a4d3d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Most brands understand that providing excellent customer experience is critical to building loyalty and retaining customers. However, the review also found that there is a direct correlation between the level of customer engagement a brand provides and business growth. Marketers who rated their own practices as \\\"excellent\\\" were more likely than those who rated it as \\\"poor\\\" to hit their revenue goals. Mirroring this trend, 56% of brands who earned the highest ranking in the Braze Customer Engagement Index surpassed their revenue goals as well.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a15b24f6396f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a15b24f6396f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Even Brands That Are Confident in Their Strategies Find Showing Success Challenging\"},{\"_key\":\"a15b24f6396f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"While a whopping 88% of marketers responded that they are confident in their customer engagement practices, almost three out of four (74%) companies are worried their metrics don't translate into tangible business outcomes. One of the main factors contributing to the problem is that teams within a given organization don't always agree on what success looks like. For example, 26% of marketers have a shared, company-wide definition of success when it comes to their engagement campaigns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"939a3a429316\",\"_type\":\"block\",\"children\":[{\"_key\":\"939a3a4293160\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing Budgets Will Increase—With a Heavy Focus on Customer Engagement Tools\"},{\"_key\":\"939a3a4293161\",\"_type\":\"span\",\"marks\":[],\"text\":\"Last year, COVID-19 emphasized the importance of a digital-first and digital-only customer experience. This was reflected in our findings which showed that 60% of all marketing decision makers said their budget will increase over the next 12 months, specifically with a focus on investing in customer satisfaction measurement and customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a256d838ffc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a256d838ffc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketers Can't Live on One Channel Alone\"},{\"_key\":\"0a256d838ffc1\",\"_type\":\"span\",\"marks\":[],\"text\":\"While many brands technically leverage multiple channels, they tend to rely on only one for the majority of their campaigns. It's not necessarily ineffective—sending messages via a single channel is better than sending none at all—but nothing beats leveraging multiple channels. The review found that brands that message customers across multiple channels saw a 58% increase in 30-day retention, customers that were 73% more likely to make a purchase, and 4X the increase in lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fbeb69c78aa3\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbeb69c78aa30\",\"_type\":\"span\",\"marks\":[],\"text\":\"To read the full review, please download the \"},{\"_key\":\"fbeb69c78aa31\",\"_type\":\"span\",\"marks\":[\"underline\",\"68c900b1010c\"],\"text\":\"2021 Global Customer Engagement Review\"},{\"_key\":\"fbeb69c78aa32\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"68c900b1010c\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3070756-1\u0026h=2599965606\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Freport%2F2021-global-customer-engagement-review%3Futm_source%3Dprnewswire%26utm_medium%3Dpress-release%26utm_campaign%3Dfy22-q1-global-customer_engagement_review%26utm_content%3Dcustomer_engagement_review_announcement\u0026a=2021+Global+Customer+Engagement+Review\"}],\"style\":\"normal\"},{\"_key\":\"312bd6f9b269\",\"_type\":\"block\",\"children\":[{\"_key\":\"312bd6f9b2690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Review Methodology\"},{\"_key\":\"312bd6f9b2691\",\"_type\":\"span\",\"marks\":[],\"text\":\"The 2021 Global Customer Engagement review survey was conducted by market research firm \"},{\"_key\":\"312bd6f9b2692\",\"_type\":\"span\",\"marks\":[\"underline\",\"e39245d60e2c\"],\"text\":\"Wakefield Research\"},{\"_key\":\"312bd6f9b2693\",\"_type\":\"span\",\"marks\":[],\"text\":\" among 1,300 Marketing Executives in 10 markets, with a minimum title of VP, working at companies with an annual revenue of at least $10 million. The survey was conducted between Dec. 15th–Dec. 23, 2020 using an email invitation and online survey. The survey was fielded in 10 markets: U.S., UK, France, Germany, Singapore, Indonesia, Malaysia, Thailand, South Korea, and Australia. The review also drew on anonymized and aggregated data from over five billion global Braze users to provide tangible insights for improving the acquisition, retention, and monetization metrics associated with customer engagement.\"}],\"markDefs\":[{\"_key\":\"e39245d60e2c\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3070756-1\u0026h=1806371830\u0026u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2716182-1%26h%3D1209005465%26u%3Dhttp%253A%252F%252Fwww.wakefieldresearch.com%252F%26a%3DWakefield%2BResearch\u0026a=Wakefield+Research\"}],\"style\":\"normal\"},{\"_key\":\"a858cf38f5ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"a858cf38f5ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"a858cf38f5ee1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-02-18T18:50:00-05:00\",\"slug\":\"braze-releases-2021-global-customer-engagement-review\",\"title\":\"Braze Releases 2021 Global Customer Engagement Review\"},{\"_id\":\"imported-craft-63605\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"324f72c32f01\",\"_type\":\"block\",\"children\":[{\"_key\":\"324f72c32f010\",\"_type\":\"span\",\"marks\":[\"underline\",\"c5bdcb77924d\"],\"text\":\"Braze\"},{\"_key\":\"324f72c32f011\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced new features that empower brands to create more opportunities to deliver personalized and memorable customer experiences in unpredictable times. By leveraging tools that help them understand customer behavior in real-time, brands can forge stronger direct relationships with customers, build loyalty, and accelerate revenue. Among these features include a Global Control Groups update, the first-ever In-line Image Push available on Android, and SMS Custom Keyword Processing.\"}],\"markDefs\":[{\"_key\":\"c5bdcb77924d\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3046582-1\u0026h=4070148064\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"630679c7ce69\",\"_type\":\"block\",\"children\":[{\"_key\":\"630679c7ce690\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Amidst uncertainty, consumer expectations have remained constant: brands must serve relevant and memorable experiences, or else consumers will seek those experiences elsewhere,\\\" said Kevin Wang, Senior Vice President of Product at Braze. \\\"Our new enhancements were built specifically around retention and loyalty, and will enable brands to create more personalized cross-channel experiences that keep customers engaged today and tomorrow.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d87a9e119d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d87a9e119d20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Uncover Additional Campaign Insights Across Channels \"},{\"_key\":\"2d87a9e119d21\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze reveals updates to help marketers scale campaigns across channels, measure the impact of their efforts and use valuable insights for future campaigns. Using the Global Control Groups feature, marketers now have a streamlined way to measure the impact of their customer engagement strategies. With this update, marketers can easily define and exclude a percentage of their customer base from receiving certain campaigns or lifecycle messaging. Additionally, marketers can access a new visual report to analyze the impact of messaging variants on customer behavior and other ROI metrics in comparison to a global control group.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3fbadba809b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fbadba809b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"The Global Control Groups feature has advanced our understanding of the impact of our customer engagement strategies,\\\" said Matheus Meira, Head of Performance Marketing at \"},{\"_key\":\"3fbadba809b11\",\"_type\":\"span\",\"marks\":[\"underline\",\"e9b8b063effa\"],\"text\":\"Dafiti\"},{\"_key\":\"3fbadba809b12\",\"_type\":\"span\",\"marks\":[],\"text\":\", the largest fashion and lifestyle e-commerce platform in Latin America. \\\"Our team has been able to test more often instead of worrying about complex and manual setups and data mining processes, which has led to more personalized and engaging cross-channel campaigns. We're looking forward to using the Braze platform and these new features to build stronger direct relationships with our customers and achieve stronger campaign results.\\\"\"}],\"markDefs\":[{\"_key\":\"e9b8b063effa\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3046582-1\u0026h=929951865\u0026u=https%3A%2F%2Fwww.dafiti.com.br%2F\u0026a=Dafiti\"}],\"style\":\"normal\"},{\"_key\":\"2e1102a8e009\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e1102a8e0090\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Deliver Sophisticated, Interactive Messaging Experiences\"},{\"_key\":\"2e1102a8e0091\",\"_type\":\"span\",\"marks\":[],\"text\":\"New features empower brands to send valuable, personalized messages at scale. Marketers can now send messages more swiftly and simply using the new Android In-line Image Push feature. This new push notification style for Android devices showcases a larger image in the push notification. With this design, customers won't have to manually expand a push notification just to see an image, helping them get the text and visual information they need with a glance at their home screen.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0157998e1a7c\",\"_type\":\"block\",\"children\":[{\"_key\":\"0157998e1a7c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"New updates to In-App Messages allow marketers to create highly personalized cross-channel messaging. Marketers can send in-app messages for mobile and web with more confidence using an enhanced live interactive preview and builder experience. Additionally, Braze now supports a more efficient delivery of cross-channel HTML in-app messages, as well as features that give marketers more precision when creating in-app messages like custom button tracking, an enhanced code editor, and an easy-to-use asset uploader.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"70e4af8f34c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e4af8f34c30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Create Personalized SMS Campaigns to Increase Retention\"},{\"_key\":\"70e4af8f34c31\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has expanded its SMS capabilities with SMS Custom Keyword Processing. With this new feature, marketers have a native solution to provide auto-responses and two-way messaging with custom keyword sets to trigger an SMS auto-response to customers. Braze SMS offers more advanced segmentation and personalization and can process any and all keywords. This allows marketers to tailor campaigns further with custom keywords for holidays, loyalty programs, promotion redemption, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c5ec52e47561\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5ec52e475610\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information, please read our \"},{\"_key\":\"c5ec52e475611\",\"_type\":\"span\",\"marks\":[\"underline\",\"31fec164007d\"],\"text\":\"blog post on this product release\"},{\"_key\":\"c5ec52e475612\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"31fec164007d\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3046582-1\u0026h=1030994947\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-winter-2021-product-launch%3Futm_med%255B%25E2%2580%25A6%255D%26utm_source%3Dprnewswire%26utm_campaign%3Dwinter-2021-product-launch\u0026a=blog+post+on+this+product+release\"}],\"style\":\"normal\"},{\"_key\":\"b67821a95dd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"b67821a95dd10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"b67821a95dd11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at \"},{\"_key\":\"b67821a95dd12\",\"_type\":\"span\",\"marks\":[\"underline\",\"cbe352523046\"],\"text\":\"braze.com\"}],\"markDefs\":[{\"_key\":\"cbe352523046\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3046582-1\u0026h=3834421162\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-01-26T18:48:00-05:00\",\"slug\":\"new-braze-updates-help-brands-create-opportunities-in-unpredictable-times\",\"title\":\"New Braze Updates Help Brands Create Opportunities in Unpredictable Times\"},{\"_id\":\"imported-craft-63343\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"a795aea8eb07\",\"_type\":\"block\",\"children\":[{\"_key\":\"a795aea8eb070\",\"_type\":\"span\",\"marks\":[\"underline\",\"d1d20310a3ec\"],\"text\":\"Braze\"},{\"_key\":\"a795aea8eb071\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced new features and product expansions to bolster cross-channel capabilities, increase retention and amplify customer loyalty. These include updates to Braze's automated decision making \"},{\"_key\":\"a795aea8eb072\",\"_type\":\"span\",\"marks\":[\"underline\",\"d0a7174ed821\"],\"text\":\"Intelligence Suite\"},{\"_key\":\"a795aea8eb073\",\"_type\":\"span\",\"marks\":[],\"text\":\" as well the introduction of Braze Predictive Suite, a new lineup of tools which will help brands increase retention using machine learning.\"}],\"markDefs\":[{\"_key\":\"d1d20310a3ec\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=2814507971\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"d0a7174ed821\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=1894832491\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Freal-time-data-based-insights\u0026a=Intelligence+Suite\"}],\"style\":\"normal\"},{\"_key\":\"0bcae4e8f3a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"0bcae4e8f3a30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"New AI and Machine Learning Features to Support Personalized Actions\"},{\"_key\":\"0bcae4e8f3a31\",\"_type\":\"span\",\"marks\":[],\"text\":\"The introduction of the Braze Predictive Suite and updates to the Braze Intelligence Suite help marketers gain insight and prompt easier and quicker personalized actions. With Braze Predictive Suite powered by machine learning, marketers will be able to easily build and analyze predictive models and segments to understand churn, behaviors, and purchases, and ultimately better inform customer engagement strategies. The first model designed to predict customer churn is set to become available in February 2020.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e271d85bd2f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e271d85bd2f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Further, in an effort to create greater cohesion and pave the way for new AI and machine learning feature sets, Braze has refreshed its Intelligence Suite, which leverages automated decision making. Namely, \"},{\"_key\":\"1e271d85bd2f1\",\"_type\":\"span\",\"marks\":[\"underline\",\"e5eca660d9bd\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"1e271d85bd2f2\",\"_type\":\"span\",\"marks\":[],\"text\":\", which enables marketers to send messages to customers when they're most likely to engage, has been reconfigured to provide more ease and greater control over campaigns. This includes the ability to choose a fallback time, classify specific times of day as off-limits to send messages, and more. With Intelligent Timing, marketers are able to achieve a 12 percent lift in email open rates and a 28 percent lift in push open rates.\"}],\"markDefs\":[{\"_key\":\"e5eca660d9bd\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=1055069643\u0026u=https%3A%2F%2Fwww.braze.com%2Fdocs%2Fuser_guide%2Fintelligence%2Fintelligent_timing%2F\u0026a=Intelligent+Timing\"}],\"style\":\"normal\"},{\"_key\":\"beb994b3e3b3\",\"_type\":\"block\",\"children\":[{\"_key\":\"beb994b3e3b30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We're already in the age of automation, but AI and machine learning can still be perceived as cumbersome and difficult to figure out,\\\" said Kevin Wang, vice president of product at Braze. \\\"With Braze's new Predictive Suite and streamlined Intelligence Suite, we're aiming to provide brands a platform that is both effective and easy to use, and in turn, brands will add more value with each customer interaction and campaign they create in their regular workflow.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4dbc85687d60\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dbc85687d600\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We're excited to work with Braze on a customer churn prediction feature that allows us to re-engage users that are likely to fall off,\\\" said Hector Bragado Fernandez, lifecycle marketing manager at \"},{\"_key\":\"4dbc85687d601\",\"_type\":\"span\",\"marks\":[\"underline\",\"47ee4da747e5\"],\"text\":\"Lumos Lab\"},{\"_key\":\"4dbc85687d602\",\"_type\":\"span\",\"marks\":[],\"text\":\". \\\"The results of our first round of testing have shown that we can boost retention, and we are eager to roll this out more broadly to realize the feature's full potential.\\\"\"}],\"markDefs\":[{\"_key\":\"47ee4da747e5\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=976082106\u0026u=https%3A%2F%2Fwww.lumosity.com%2Fen%2Fabout%2F\u0026a=Lumos+Lab\"}],\"style\":\"normal\"},{\"_key\":\"b6186aec4c4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b6186aec4c4f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Expansion of Partnership Integrations to Enhance Existing Loyalty Programs\"},{\"_key\":\"b6186aec4c4f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"After \"},{\"_key\":\"b6186aec4c4f2\",\"_type\":\"span\",\"marks\":[\"underline\",\"a41a8dacba86\"],\"text\":\"expanding its popular Alloys partner program\"},{\"_key\":\"b6186aec4c4f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" this fall to include more than 40 solutions partners worldwide, Braze continues to expand partnership initiatives with new integrations with \"},{\"_key\":\"b6186aec4c4f4\",\"_type\":\"span\",\"marks\":[\"underline\",\"15d155c312df\"],\"text\":\"Amazon Moments\"},{\"_key\":\"b6186aec4c4f5\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"b6186aec4c4f6\",\"_type\":\"span\",\"marks\":[\"underline\",\"a4b14fb69bac\"],\"text\":\"Talon.One\"},{\"_key\":\"b6186aec4c4f7\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"b6186aec4c4f8\",\"_type\":\"span\",\"marks\":[\"underline\",\"66224617eadb\"],\"text\":\"Voucherify\"},{\"_key\":\"b6186aec4c4f9\",\"_type\":\"span\",\"marks\":[],\"text\":\". These partnerships focus on providing holistic, customizable integrations so that brands have more options to send the perfect content at the perfect moment, without disrupting their current marketing stack.\"}],\"markDefs\":[{\"_key\":\"a41a8dacba86\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=3368320854\u0026u=https%3A%2F%2Fwww.prnewswire.com%2Fnews-releases%2Fbraze-expands-alloys-partner-program-to-include-agencies-and-consultancies-300946727.html\u0026a=expanding+its+popular+Alloys+partner+program\"},{\"_key\":\"15d155c312df\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=1292300770\u0026u=https%3A%2F%2Fdeveloper.amazon.com%2Fmoments\u0026a=Amazon+Moments\"},{\"_key\":\"a4b14fb69bac\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=2176924470\u0026u=https%3A%2F%2Fwww.talon.one%2F\u0026a=Talon.One\"},{\"_key\":\"66224617eadb\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=3931359248\u0026u=https%3A%2F%2Fwww.voucherify.io%2F\u0026a=Voucherify\"}],\"style\":\"normal\"},{\"_key\":\"cd65d89a7c4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd65d89a7c4f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Additional updates include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b161967b4a01\",\"_type\":\"block\",\"children\":[{\"_key\":\"b161967b4a010\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Canvas components: \"},{\"_key\":\"b161967b4a011\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze's customer journey tool, \"},{\"_key\":\"b161967b4a012\",\"_type\":\"span\",\"marks\":[\"underline\",\"914821f477b7\"],\"text\":\"Canvas\"},{\"_key\":\"b161967b4a013\",\"_type\":\"span\",\"marks\":[],\"text\":\", gets three new components designed to give marketers greater flexibility. Delay, Decision Split, and Message Steps allow marketers to unlock new capabilities and opens up a simpler and more intuitive process for the whole team.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"914821f477b7\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=1258117264\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-canvas-best-practices\u0026a=Canvas\"}],\"style\":\"normal\"},{\"_key\":\"e697eac102b5\",\"_type\":\"block\",\"children\":[{\"_key\":\"e697eac102b50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Promotions: \"},{\"_key\":\"e697eac102b51\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze now makes uploading and managing promotion codes for use in campaigns simpler and faster. This new feature can process larger volumes of promotion codes, allow upload via CSV and set expirations for lists.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a9c217f23891\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9c217f238910\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Dark Mode for In-App Messages: \"},{\"_key\":\"a9c217f238911\",\"_type\":\"span\",\"marks\":[],\"text\":\"Provides an alternate color theme for users who use Dark Mode on their devices, a simple yet powerful form of personalization.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8894ece3d3ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"8894ece3d3ec0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about today's announcement, please visit: \"},{\"_key\":\"8894ece3d3ec1\",\"_type\":\"span\",\"marks\":[\"underline\",\"19570f8a4515\"],\"text\":\"https://www.braze.com/perspectives/article/braze-winter-2020-product-launch\"}],\"markDefs\":[{\"_key\":\"19570f8a4515\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=2305311671\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-winter-2020-product-launch\u0026a=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-winter-2020-product-launch\"}],\"style\":\"normal\"},{\"_key\":\"a4a63d2a1e37\",\"_type\":\"block\",\"children\":[{\"_key\":\"a4a63d2a1e370\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze:\"},{\"_key\":\"a4a63d2a1e371\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at \"},{\"_key\":\"a4a63d2a1e372\",\"_type\":\"span\",\"marks\":[\"underline\",\"e823c921b6d2\"],\"text\":\"braze.com\"},{\"_key\":\"a4a63d2a1e373\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e823c921b6d2\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2691052-1\u0026h=720918332\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2021-01-21T18:18:00-05:00\",\"slug\":\"braze-launches-machine-learning-powered-predictive-suite-to-bolster-cross-channel-capabilities-and-boost-customer-loyalty\",\"title\":\"Braze Launches Machine Learning-Powered Predictive Suite to Bolster Cross-Channel Capabilities and Boost Customer Loyalty\"},{\"_id\":\"imported-craft-63544\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"d7f2e59b48d4\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7f2e59b48d40\",\"_type\":\"span\",\"marks\":[\"underline\",\"383f967fd6f7\"],\"text\":\"Braze\"},{\"_key\":\"d7f2e59b48d41\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced it has established a joint venture with \"},{\"_key\":\"d7f2e59b48d42\",\"_type\":\"span\",\"marks\":[\"underline\",\"20dc3eeeab6a\"],\"text\":\"Japan Cloud\"},{\"_key\":\"d7f2e59b48d43\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading market entry platform that helps prominent global businesses, such as BlackLine, Marketo, New Relic, and others succeed in the Japanese market. Japanese companies will now be able to leverage Braze's market-leading technology and Japan Cloud's local go-to-market expertise to build direct relationships with consumers in a meaningful way.\"}],\"markDefs\":[{\"_key\":\"383f967fd6f7\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2945723-1\u0026h=2680218956\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"20dc3eeeab6a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2945723-1\u0026h=2864696208\u0026u=https%3A%2F%2Fwww.japancloud.co.jp%2F\u0026a=Japan+Cloud\"}],\"style\":\"normal\"},{\"_key\":\"6966448e36c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"6966448e36c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze believes brands can transform their businesses with a mobile-first customer engagement strategy, which aligns with the Japanese market that has always been one of the early adopters of mobile,\\\" said Bill Magnuson, Cofounder and CEO of Braze. \\\"As we continue our expansion in Asia, we chose to partner with Japan Cloud for their go-to-market expertise and access to top talent and networks in Japan. We are looking forward to helping Japanese customers power relevant and memorable experiences between consumers and the brands they love.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2537c90f14cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"2537c90f14cd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Marketing technology has been ripe for disruption in the Japanese market as many platforms are antiquated and built for an email-centric experience,\\\" said Aruna Basnayake, CEO of Japan Cloud. \\\"We are excited to work with Braze as we bring their leading customer engagement platform to the second largest enterprise software market in the world and to work with Japanese brands to grow new and existing customer relationships, resulting in increased ROI and brand loyalty.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3932ae76e1b\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3932ae76e1b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The expansion comes as a result of increased demand for Braze in the Asia-Pacific region over the past 12 months. Braze currently has more than 900 customers in 50 countries, including Burger King, Gap, HBO, and Mercari. The company's customers encompass a network of more than 2.5 billion monthly active users and an average of 2.5 billion daily messages across retail and ecommerce, media and entertainment, financial services, and more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7b78a9136f9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b78a9136f9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Our partnership with Braze has allowed us to expand among the U.S. and helped us position ourselves for more growth globally,\\\" said Sho Masuda, VP of Growth Marketing, \"},{\"_key\":\"7b78a9136f9f1\",\"_type\":\"span\",\"marks\":[\"underline\",\"b5d437155125\"],\"text\":\"Mercari, Inc.\"},{\"_key\":\"7b78a9136f9f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" \\\"As we expanded our use of their platform to include Japan, the Braze team has continuously provided a delightful, meaningful, and authentic experience for our customers.\\\"\"}],\"markDefs\":[{\"_key\":\"b5d437155125\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2945723-1\u0026h=2249963516\u0026u=https%3A%2F%2Fwww.mercari.com%2F\u0026a=Mercari%2C+Inc.\"}],\"style\":\"normal\"},{\"_key\":\"3c907ef19e05\",\"_type\":\"block\",\"children\":[{\"_key\":\"3c907ef19e050\",\"_type\":\"span\",\"marks\":[],\"text\":\"The sixth Braze office will be based in Tokyo, Japan. For more information on Braze Japan, please visit: \"},{\"_key\":\"3c907ef19e051\",\"_type\":\"span\",\"marks\":[\"318650f3620c\"],\"text\":\"https://www.braze.co.jp/\"},{\"_key\":\"3c907ef19e052\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"318650f3620c\",\"_type\":\"link\",\"href\":\"https://www.braze.co.jp/\"}],\"style\":\"normal\"},{\"_key\":\"9524db0c073b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9524db0c073b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Japan Cloud\"},{\"_key\":\"9524db0c073b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Japan Cloud partners with leading U.S. software businesses to succeed in the Japanese market. The founders at Japan Cloud have led successful Japan partnerships with Salesforce.com, Concur, Marketo, Kyriba, and Demandware, as well as the launch of Oracle Japan. More recently, Japan Cloud has announced partnerships with New Relic, BlackLine, WalkMe, and nCino. Learn more at japancloud.co.jp.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"64fe290826e9\",\"_type\":\"block\",\"children\":[{\"_key\":\"64fe290826e90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"64fe290826e91\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. Learn more at \"},{\"_key\":\"64fe290826e92\",\"_type\":\"span\",\"marks\":[\"underline\",\"399b415ff04c\"],\"text\":\"braze.com\"},{\"_key\":\"64fe290826e93\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"399b415ff04c\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2945723-1\u0026h=2312502534\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-10-12T18:41:00-04:00\",\"slug\":\"braze-establishes-japanese-joint-venture-with-japan-cloud\",\"title\":\"Braze Establishes Japanese Joint Venture with Japan Cloud\"},{\"_id\":\"imported-craft-63554\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"c3e5e79b6894\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3e5e79b68940\",\"_type\":\"span\",\"marks\":[\"fb1cf08f789f\"],\"text\":\"Braze\"},{\"_key\":\"c3e5e79b68941\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced a greater than 60% increase in year-over-year revenue in the first nine months of this fiscal year. The company also hired more than 250 new employees, opened two new offices in Chicago and Tokyo, and added more than 300 new customers, including Kickstarter, Papa Murphy's, and Uniqlo USA.\"}],\"markDefs\":[{\"_key\":\"fb1cf08f789f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=3004597-1\u0026h=3897914038\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"1d59cdd2c185\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d59cdd2c1850\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the ongoing global pandemic forced consumers into a digital-only way of life, direct connections with consumers became essential for brands, fueling unprecedented demand for Braze technology. Braze enables brands to infuse human connection and empathy into their customer engagement strategy, while keeping a real-time pulse on shifting customer preferences and needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"652d227fb60a\",\"_type\":\"block\",\"children\":[{\"_key\":\"652d227fb60a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"This has been the most dynamic year in Braze's nine-year history,\\\" said Bill Magnuson, co-founder and CEO of Braze. \\\"In the face of a pandemic, social injustice, an economic downturn, and great uncertainty at the global level, I couldn't be more proud of the way that everyone in the company supported each other and banded together to make this a truly exceptional year for Braze. We will continue building momentum in 2021, as the importance of strengthening relationships between consumers and the brands they love only grows in importance.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e06d3622850\",\"_type\":\"block\",\"children\":[{\"_key\":\"0e06d36228500\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze is one of the few companies that truly puts the needs of its customers first, and the impact is clear in its outstanding 2020 results,\\\" said Neeraj Agrawal, General Partner at Battery Ventures. \\\"I'm impressed by how Braze's leadership navigated through many uncertainties to have its best year to date. The company strategically continued to invest in employee growth and product to better support their customers during this challenging time.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e2d89b8f46c1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e2d89b8f46c10\",\"_type\":\"span\",\"marks\":[],\"text\":\"This year, Braze achieved several milestones including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"91c895dafe17\",\"_type\":\"block\",\"children\":[{\"_key\":\"91c895dafe170\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Corporate Momentum:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a1906d9fc8a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1906d9fc8a00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Increased year-over-year revenue more than 60% in the first nine months of this fiscal 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Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in Forrester's 2020 Mobile Engagement Automation Wave™ report and was recognized as one of Inc. Magazine's Best Workplaces two years in a row. Braze is headquartered in New York with offices in Chicago, London, San Francisco, Singapore, and Tokyo. 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Its Currents data streaming product enables users to easily pass customer data back and forth between Braze and other tools, and Braze offers a myriad of partnerships with contextual data providers. Its journey orchestration tool, Braze Canvas, is one of the most intuitive and robust in this evaluation, visualizing not just journeys, but also testing, test results, and journey analyses.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1a2d70774131\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a2d707741310\",\"_type\":\"span\",\"marks\":[],\"text\":\"We believe Braze's recognition in this report underscores the company's ongoing momentum. 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Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b85fc7c20c39\",\"_type\":\"block\",\"children\":[{\"_key\":\"b85fc7c20c390\",\"_type\":\"span\",\"marks\":[],\"text\":\"SOURCE Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b93274171ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b93274171ee0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Related Links\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"a1b733da9482\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1b733da94820\",\"_type\":\"span\",\"marks\":[\"eb2838aac57d\"],\"text\":\"http://www.braze.com\"}],\"markDefs\":[{\"_key\":\"eb2838aac57d\",\"_type\":\"link\",\"href\":\"http://www.braze.com/\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-08-25T18:37:00-04:00\",\"slug\":\"braze-recognized-as-a-leader-in-mobile-engagement-automation-by-independent-research-firm\",\"title\":\"Braze Recognized as a Leader in Mobile Engagement Automation by Independent Research Firm (Historical Material)\"},{\"_id\":\"imported-craft-63487\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"80927b0e7b75\",\"_type\":\"block\",\"children\":[{\"_key\":\"80927b0e7b750\",\"_type\":\"span\",\"marks\":[\"underline\",\"84c3d35f3c75\"],\"text\":\"Braze\"},{\"_key\":\"80927b0e7b751\",\"_type\":\"span\",\"marks\":[],\"text\":\", a comprehensive customer engagement platform, today released a new report titled \\\"\"},{\"_key\":\"80927b0e7b752\",\"_type\":\"span\",\"marks\":[\"underline\",\"f1b7c451155a\"],\"text\":\"The Future of Retail: Opportunities for Brands in the New Normal\"},{\"_key\":\"80927b0e7b753\",\"_type\":\"span\",\"marks\":[],\"text\":\".\\\" The findings assess COVID-19's immediate and long-term impact on the industry and serve as a resource for retailers navigating uncertain times. The report details the impact of COVID-19 on consumer behaviors and perspectives, provides retailers with actionable guidance on improving purchase and retention rates and examines what tactics will be successful for the 2020 holiday season.\"}],\"markDefs\":[{\"_key\":\"84c3d35f3c75\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2881247-1\u0026h=792344403\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"f1b7c451155a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2881247-1\u0026h=1196207249\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Fguide%2F2020-the-future-of-retail%3Futm_medium%3Dpress-release%26utm_source%3Dprnewswire\u0026a=The+Future+of+Retail%3A+Opportunities+for+Brands+in+the+New+Normal\"}],\"style\":\"normal\"},{\"_key\":\"fc5adcbe9136\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc5adcbe91360\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"COVID-19 has changed the consumer retail experience forever as demand for e-commerce looks to become permanent, customer loyalty has been upended and spending patterns have changed,\\\" said Myles Kleeger, President and Chief Customer Officer of Braze. \\\"To effectively serve customers and drive future growth, prioritizing customer engagement is more important now than ever. Brands that double down on digital and place personalization at the heart of their strategy will emerge from the pandemic stronger than before.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fec5806218da\",\"_type\":\"block\",\"children\":[{\"_key\":\"fec5806218da0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The report leveraged several data sources, including a global survey of 8,000 consumers around the globe on their shifting behavior, sentiment, and expectations, as well as aggregated customer data from Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbff04817f64\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbff04817f640\",\"_type\":\"span\",\"marks\":[],\"text\":\"Analyzing data across geographies and generations, the report uncovered several key findings:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d36bfce82567\",\"_type\":\"block\",\"children\":[{\"_key\":\"d36bfce825670\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Pandemic's Impact is Here to Stay\"},{\"_key\":\"d36bfce825671\",\"_type\":\"span\",\"marks\":[],\"text\":\"The ongoing pandemic ushered in permanent changes in how and where consumers shop. Over a quarter (26%) of global consumers tried at least one new brand during the pandemic, and a whopping 95% reported intentions of buying from one of these new brands again in the future. The flight to digital and mobile channels during the peak of the pandemic is not a huge surprise. However, findings reveal that even as physical stores open back up 83% of consumers intend to shop online the same amount or more.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5a6b33afa9a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a6b33afa9a50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Renewed Focus on Brand Values and Trustworthiness\"},{\"_key\":\"5a6b33afa9a51\",\"_type\":\"span\",\"marks\":[],\"text\":\"As we look toward the 2020 holiday season, the report found that it's no longer just about brand familiarity. Brand values and corporate empathy will play an increasing role in consumer loyalty and purchasing decisions. Only 10% of consumers consider \\\"familiarity\\\" as a top consideration when deciding where to shop. This is in contrast to 91% who responded that a company's response to the pandemic, especially towards employees and customers, was an important criterion. Companies that mistreat employees, contribute to pollution or take opposing political stances were also revealed as top reasons for consumers to shop elsewhere.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1406d830abdc\",\"_type\":\"block\",\"children\":[{\"_key\":\"1406d830abdc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Generational Preferences Come into Focus\"},{\"_key\":\"1406d830abdc1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retailers continue to face challenges in courting consumers across generations, each with distinct preferences, behavior and expectations. Findings revealed that price matters to Gen Z with 45% selecting it as a top factor when deciding on a retailer. Inversely, less than a third of Millennials (28%), Gen X (29%) and Boomers (30%) said the same. When it comes to a brand's response to COVID-19, Gen Z and Gen X were least likely to let it impact their purchasing decisions. Thirty-five percent of Gen Z and 34% of Gen X said that they were extremely or very likely to drop a brand based on their response to employees or customers during COVID-19 compared to 43% of Millennials and 20% of Boomers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f15075960a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f15075960a40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What to Expect this Holiday Season \"},{\"_key\":\"5f15075960a41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Retailers should anticipate a holiday season marked by a pull back in spending, increase in consumer expectations and focus on supporting small businesses. Forty-two percent of global consumers said they expect to slightly or significantly decrease their spending this holiday season. The impact of COVID-19 has also fueled support for small businesses. While consumers want to shop online, 48% said \\\"supporting local retailers\\\" is one of the reasons that would convince them to shop in-store. These headwinds mean that retailers should be designing campaigns now to deepen relationships with customers in the months leading up to the holidays. Building out effective onboarding and lifecycle marketing programs allow them to lower overall acquisition costs while increasing chances that customers are making purchases this holiday season and beyond.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8674284ff9e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8674284ff9e10\",\"_type\":\"span\",\"marks\":[],\"text\":\"To read the entire report, please download \"},{\"_key\":\"8674284ff9e11\",\"_type\":\"span\",\"marks\":[\"underline\",\"e4c4db9a762e\"],\"text\":\"The Future of Retail: Opportunities for Brands in the New Normal\"},{\"_key\":\"8674284ff9e12\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"e4c4db9a762e\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2881247-1\u0026h=1196207249\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Fguide%2F2020-the-future-of-retail%3Futm_medium%3Dpress-release%26utm_source%3Dprnewswire\u0026a=The+Future+of+Retail%3A+Opportunities+for+Brands+in+the+New+Normal\"}],\"style\":\"normal\"},{\"_key\":\"b7d6da1f5fb4\",\"_type\":\"block\",\"children\":[{\"_key\":\"b7d6da1f5fb40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Report Methodology\"},{\"_key\":\"b7d6da1f5fb41\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze's The Future of Retail: Opportunities for Brands in the New Normal was conducted by market research firm \"},{\"_key\":\"b7d6da1f5fb42\",\"_type\":\"span\",\"marks\":[\"underline\",\"f580bfa7600b\"],\"text\":\"Wakefield Research\"},{\"_key\":\"b7d6da1f5fb43\",\"_type\":\"span\",\"marks\":[],\"text\":\" among 8,000 globally representative adults ages 18+ across 10 markets: Australia, France, Germany, Indonesia, Malaysia, Singapore, South Korea, Thailand, the UK and the US. The survey was conducted between July 3, 2020 and July 13, 2020 using an email invitation and online survey.\"}],\"markDefs\":[{\"_key\":\"f580bfa7600b\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2881247-1\u0026h=295525805\u0026u=https%3A%2F%2Fc212.net%2Fc%2Flink%2F%3Ft%3D0%26l%3Den%26o%3D2716182-1%26h%3D1209005465%26u%3Dhttp%253A%252F%252Fwww.wakefieldresearch.com%252F%26a%3DWakefield%2BResearch\u0026a=Wakefield+Research\"}],\"style\":\"normal\"},{\"_key\":\"5acda764c6ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"5acda764c6ba0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"5acda764c6ba1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ebc51fce420\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ebc51fce4200\",\"_type\":\"span\",\"marks\":[],\"text\":\"Contact:Hannah BlackingtonCommunications Manager, Braze\"},{\"_key\":\"1ebc51fce4201\",\"_type\":\"span\",\"marks\":[\"ac2dafbb08ed\"],\"text\":\"press@braze.com\"}],\"markDefs\":[{\"_key\":\"ac2dafbb08ed\",\"_type\":\"link\",\"href\":\"mailto:press@braze.com\"}],\"style\":\"normal\"},{\"_key\":\"402ac3a1a1bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"402ac3a1a1bb0\",\"_type\":\"span\",\"marks\":[],\"text\":\"SOURCE Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce9dde35639a\",\"_type\":\"richImage\"},{\"_key\":\"68db467749b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"68db467749b10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Related Links\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"d78148b6980a\",\"_type\":\"block\",\"children\":[{\"_key\":\"d78148b6980a0\",\"_type\":\"span\",\"marks\":[\"226c3895dffc\"],\"text\":\"http://www.braze.com\"}],\"markDefs\":[{\"_key\":\"226c3895dffc\",\"_type\":\"link\",\"href\":\"http://www.braze.com/\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-08-11T18:36:00-04:00\",\"slug\":\"braze-survey-one-in-four-consumers-tried-new-brand-during-covid-19-pandemic\",\"title\":\"Braze Survey: One in Four Consumers Tried New Brand During COVID-19 Pandemic\"},{\"_id\":\"imported-craft-63478\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"255d5c17f9bc\",\"_type\":\"block\",\"children\":[{\"_key\":\"255d5c17f9bc0\",\"_type\":\"span\",\"marks\":[\"underline\",\"fdaa33994c1e\"],\"text\":\"Braze\"},{\"_key\":\"255d5c17f9bc1\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced new product and partnership updates that help brands incorporate empathy into cross-channel communications to connect and grow audiences, build loyalty, and accelerate revenue. By leveraging tools and insights to better understand customer intent and behavior, brands can strategically create personalized cross-channel campaigns that resonate with customers and bolster engagement.\"}],\"markDefs\":[{\"_key\":\"fdaa33994c1e\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2861097-1\u0026h=2840786050\u0026u=https%3A%2F%2Fwww.braze.com%2F%3Futm_medium%3Dpress-release%26utm_source%3Dprnewswire%26utm_campaign%3Dbraze-summer-2020-product-launch\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"648b9e940f31\",\"_type\":\"block\",\"children\":[{\"_key\":\"648b9e940f310\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"This has been an extraordinary year, and brands will need to listen, understand, and act with empathy in order to survive and thrive,\\\" said Kevin Wang, Senior Vice President of Product at Braze. \\\"These enhancements make it easier for brands to connect with their customers in a real way and accelerate digital transformation initiatives that build long-term and sustainable growth.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"931586a9c01c\",\"_type\":\"block\",\"children\":[{\"_key\":\"931586a9c01c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Easily Orchestrate Personalized Campaigns That Increase Retention and Prevent Churn \"},{\"_key\":\"931586a9c01c1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Brands today need to be equipped with powerful tools to understand customer intent and create personalized experiences that provide value at the right time, in the right channels. Using Braze's customer journey tool Canvas, brands can better leverage behavioral insights to determine the best message to send – or not send – based on the intent of customers. Brands can also incentivize customers with rewards via push, email, Content Cards, and more, during significant moments of intent by leveraging Braze's native promotion codes, now available globally.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f70eb6f00b6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"f70eb6f00b6a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze has greatly improved our ability to leverage channel communications tailored to our customers' preferences. The ability to quickly set up comprehensive, multi-step, and multi-channel journeys has significantly reduced our campaign launch time and accelerated speed to optimization, all while providing personalized customer experiences,\\\" said Kenneth Lee, Manager, CRM Operations at \"},{\"_key\":\"f70eb6f00b6a1\",\"_type\":\"span\",\"marks\":[\"underline\",\"254afe3c5eac\"],\"text\":\"sweetgreen\"},{\"_key\":\"f70eb6f00b6a2\",\"_type\":\"span\",\"marks\":[],\"text\":\". \\\"Using the native promotion codes, we've been able to further reach, engage, and encourage our customers to explore new channels and adopt more rewarding behaviors.\\\"\"}],\"markDefs\":[{\"_key\":\"254afe3c5eac\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2861097-1\u0026h=2110484249\u0026u=https%3A%2F%2Fwww.sweetgreen.com%2F\u0026a=sweetgreen\"}],\"style\":\"normal\"},{\"_key\":\"d411de74d03f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d411de74d03f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, Predictive Churn, the first feature in the Braze Predictive Suite, gives brands the power to define and reduce churn by using clear predictions. The Early Access Funnel Reports tool allows brands to visually understand conversion drop-offs for each campaign in Canvas in order to optimize against the various stages of the marketing funnel to increase lifetime value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4cfc844ea2d\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4cfc844ea2d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Provide Customers With Relevant Messaging on Any Channel \"},{\"_key\":\"b4cfc844ea2d1\",\"_type\":\"span\",\"marks\":[],\"text\":\"As platforms and channels evolve, Braze is constantly expanding channels to help brands create cross-channel experiences that provide customers with relevant, meaningful experiences at the right time, on any device. For the first time, brands can cut down the time to deliver in-app messages by using the new In-App Message Rendering directly within the Braze dashboard instead of sending a preview to a test device.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"688a7ab8d530\",\"_type\":\"block\",\"children\":[{\"_key\":\"688a7ab8d5300\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has also launched Inbound SMS Keyword Request Processing and Huawei Push to support more meaningful conversations between brands and customers in real-time. Brands can easily reach customers and facilitate direct SMS conversations with custom incoming keywords using SMS Keyword Request Processing. Utilizing Huawei Push, brands can expand their mobile footprint and provide customers with time-sensitive, relevant content to drive them back to a brand's mobile app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f8e66741301\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f8e667413010\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Continued Expansion of Braze's Best-in-Class Partner Ecosystem\"},{\"_key\":\"8f8e667413011\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze has expanded its partnership with Amazon to include \"},{\"_key\":\"8f8e667413012\",\"_type\":\"span\",\"marks\":[\"underline\",\"00e94f13ed6f\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"8f8e667413013\",\"_type\":\"span\",\"marks\":[],\"text\":\" for powering real-time personalization across the customer journey. With Braze and Amazon Personalize, brands can harness the same machine learning (ML) algorithms used at Amazon.com to incorporate personalized product and content recommendations directly into cross-channel campaigns.\"}],\"markDefs\":[{\"_key\":\"00e94f13ed6f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2861097-1\u0026h=3655354141\u0026u=https%3A%2F%2Faws.amazon.com%2Fpersonalize%2F\u0026a=Amazon+Personalize\"}],\"style\":\"normal\"},{\"_key\":\"05cf9ac6504f\",\"_type\":\"block\",\"children\":[{\"_key\":\"05cf9ac6504f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information, please read our \"},{\"_key\":\"05cf9ac6504f1\",\"_type\":\"span\",\"marks\":[\"underline\",\"1dbbbdb5cdbc\"],\"text\":\"summer 2020 product announcement\"},{\"_key\":\"05cf9ac6504f2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"1dbbbdb5cdbc\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2861097-1\u0026h=1300628877\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-summer-2020-product-launch%3Futm_medium%3Dpress-release%26utm_source%3Dprnewswire%26utm_campaign%3Dbraze-summer-2020-product-launch\u0026a=summer+2020+product+announcement\"}],\"style\":\"normal\"},{\"_key\":\"e5dbe09d214a\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbe09d214a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze:\"},{\"_key\":\"e5dbe09d214a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. 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With real-time insights, seamless cross-channel orchestration, and personalized visuals, brands can deliver relevant messages that resonate with customers, faster and better than ever before.\"}],\"markDefs\":[{\"_key\":\"b85baf328d1a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2781764-1\u0026h=3374717924\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"37f8f078c4d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"37f8f078c4d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"In today's global climate, brands need to be even more careful than ever with how they engage with customers,\\\" said Kevin Wang, Senior Vice President of Product at Braze. \\\"With a focus on retention, these latest updates to Braze enable brands to more easily and quickly unlock the insights necessary to create relevant and thoughtful experiences as customer expectations continue to evolve.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed0efb9bf2f9\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed0efb9bf2f90\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Since our partnership announcement last year, our relationship with Braze has grown tremendously,\\\" said Bill Stratton, VP of Media Industry Strategy at \"},{\"_key\":\"ed0efb9bf2f91\",\"_type\":\"span\",\"marks\":[\"underline\",\"d9acf50bbcf1\"],\"text\":\"Snowflake Inc.\"},{\"_key\":\"ed0efb9bf2f92\",\"_type\":\"span\",\"marks\":[],\"text\":\" \\\"We are pleased to support Braze's expansion of Snowflake Secure Data Sharing for joint customers worldwide. 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This feature allows marketers to visualize campaigns' impact on retention with two simple steps—no data team needed.\"}],\"markDefs\":[{\"_key\":\"e8b2bb91a7f8\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2781764-1\u0026h=152697126\u0026u=https%3A%2F%2Fwww.braze.com%2Fdocs%2Fuser_guide%2Fengagement_tools%2Fcampaigns%2Ftesting_and_more%2Fretention_reports%2F\u0026a=Retention+Reports\"}],\"style\":\"normal\"},{\"_key\":\"8b9a74147c25\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b9a74147c250\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"These reports have allowed us to better visualize and easily understand how each of our campaigns impacts retention, directly from the dashboard,\\\" said Lizzie Landis, Growth Marketing Manager at \"},{\"_key\":\"8b9a74147c251\",\"_type\":\"span\",\"marks\":[\"underline\",\"aeba9b3a8819\"],\"text\":\"Ibotta\"},{\"_key\":\"8b9a74147c252\",\"_type\":\"span\",\"marks\":[],\"text\":\". \\\"We're excited to continue measuring campaign effectiveness with these reports and look forward to leveraging more Braze reporting capabilities in the future.\\\"\"}],\"markDefs\":[{\"_key\":\"aeba9b3a8819\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2781764-1\u0026h=2247756346\u0026u=https%3A%2F%2Fhome.ibotta.com%2F\u0026a=Ibotta\"}],\"style\":\"normal\"},{\"_key\":\"4a7dab409c5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a7dab409c5a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Seamless Cross-Channel Orchestration with Updates to Canvas and Content Cards\"},{\"_key\":\"4a7dab409c5a1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is offering customers more opportunities than ever to extend reach beyond traditional targeting means. 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Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. 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Disney+ demonstrated that new streaming services can enter a crowded market and be successful, and this year, there will be new streaming services launching, including Amazon Prime Video Cinema Hub, HBO Max, Peacock, and Quibi. Additionally, global conditions have rapidly changed consumer behavior, and streaming services are quickly adapting to the new normal. This report compares 35 streaming services over an eight-month period to examine how successful companies used customer engagement strategies to drive business value.\"}],\"markDefs\":[{\"_key\":\"72f73e506d6f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=3177879287\u0026u=https%3A%2F%2Fapptopia.com%2F\u0026a=Apptopia\"},{\"_key\":\"bfa49587af21\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=4186503102\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"f870c79f27eb\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=3191049658\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Fguide%2F2020-the-year-of-streaming%3Futm_medium%3Dpress-release%26utm_source%3Dprnewswire\u0026a=2020%3A+The+Year+of+Streaming\"}],\"style\":\"normal\"},{\"_key\":\"bf21d4e33102\",\"_type\":\"block\",\"children\":[{\"_key\":\"bf21d4e331020\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Apptopia looks at mobile app trends that drive business and consumer behavior, and we've been looking for ways to extend our dataset to dive deeper and identify the reasons behind these trends,\\\" said Adam Blacker, VP, Insights of Apptopia. \\\"We were enthusiastic to partner with Braze on this report to do exactly this. The findings of the report demonstrate that 2020 is going to be the year of streaming and dive into how new and existing streaming services can be successful in this new environment.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5ac0b91be9ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ac0b91be9ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"With the proliferation of streaming options over the years, today's consumers are overwhelmed with choice,\\\" said Myles Kleeger, President and Chief Customer Officer of Braze. \\\"The report proves that content combined with the right customer engagement strategies not only delivers relevant experiences, but also drives business growth. The best practices outlined in the report can really help any brand looking to connect with their customers in a relevant way.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"999e9fbce8c5\",\"_type\":\"block\",\"children\":[{\"_key\":\"999e9fbce8c50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Key findings of the report include:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8f3940fefe51\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f3940fefe510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Content that creates fandom is king: \"},{\"_key\":\"8f3940fefe511\",\"_type\":\"span\",\"marks\":[],\"text\":\"Adult Swim's cartoon series \"},{\"_key\":\"8f3940fefe512\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Rick and Morty\"},{\"_key\":\"8f3940fefe513\",\"_type\":\"span\",\"marks\":[],\"text\":\" proved to be the most effective content for generating both short-term and long-term monthly active users (MAU). Over the course of the most recent season of \"},{\"_key\":\"8f3940fefe514\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Rick and Morty\"},{\"_key\":\"8f3940fefe515\",\"_type\":\"span\",\"marks\":[],\"text\":\", the Adult Swim app's daily active users (DAU) increased by 504%. Amazon Prime Video's \"},{\"_key\":\"8f3940fefe516\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The Marvelous Mrs. Maisel, \"},{\"_key\":\"8f3940fefe517\",\"_type\":\"span\",\"marks\":[],\"text\":\"HBO's \"},{\"_key\":\"8f3940fefe518\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Game of Thrones\"},{\"_key\":\"8f3940fefe519\",\"_type\":\"span\",\"marks\":[],\"text\":\", and sporting events also drove DAU growth in a meaningful way.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"31245e9776f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"31245e9776f00\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"There's enough room for new and existing services: \"},{\"_key\":\"31245e9776f01\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the first three months alone, Disney+ amassed over 28 million subscribers in five countries before it expanded to seven more in March. Apptopia and Braze identified strategies that existing streaming services successfully used to grow engagement with customers. Top performing brands are 21% more likely to send push notifications and 300% more likely to send in-app messages, and also saw an increase in in-app purchase revenue.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7ab3cafbbf1\",\"_type\":\"block\",\"children\":[{\"_key\":\"c7ab3cafbbf10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Top streaming apps worldwide in 2020: \"},{\"_key\":\"c7ab3cafbbf11\",\"_type\":\"span\",\"marks\":[],\"text\":\"One quarter into 2020, a lot has happened in streaming. While Netflix tops the most worldwide downloads for 2020 (59.1 million downloads through Q1), Disney+ dominated Europe before it even arrived in major markets there. Additionally, the report found that consumers still gravitate toward YouTube, despite the emergence of newer competitors.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f151c154e6f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"f151c154e6f80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking ahead to the rest of 2020, customers are going to be presented with more streaming options than ever before. To stay relevant and binge-worthy, it's critical for new and existing streaming services to use customer engagement strategies that create personalized experiences and provide value to every customer.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd8761be6198\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd8761be61980\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information please download Apptopia and Braze's report \"},{\"_key\":\"cd8761be61981\",\"_type\":\"span\",\"marks\":[\"underline\",\"73f21bb7f981\"],\"text\":\"2020: The Year of Streaming\"},{\"_key\":\"cd8761be61982\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"73f21bb7f981\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=3191049658\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Fguide%2F2020-the-year-of-streaming%3Futm_medium%3Dpress-release%26utm_source%3Dprnewswire\u0026a=2020%3A+The+Year+of+Streaming\"}],\"style\":\"normal\"},{\"_key\":\"7e9a84ea11b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e9a84ea11b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ABOUT APPTOPIA\"},{\"_key\":\"7e9a84ea11b11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apptopia provides competitive intelligence for the mobile app economy. Data points include downloads, active users, revenue, rank, audience intelligence, advertising intelligence, SDK intelligence, and localized data. Apptopia was founded by CEO Eliran Sapir and COO Jonathan Kay on the belief that the mobile app community requires transparency to level the playing field and make way for innovation and industry advancements. Mobile publishers and developers, service providers, and investors use Apptopia on a daily basis to understand and monitor competitors, inform business strategies, and identify emerging consumer interests and trends. See insights on our: \"},{\"_key\":\"7e9a84ea11b12\",\"_type\":\"span\",\"marks\":[\"underline\",\"63e0bf7ca537\"],\"text\":\"Blog\"},{\"_key\":\"7e9a84ea11b13\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"7e9a84ea11b14\",\"_type\":\"span\",\"marks\":[\"underline\",\"fa7583ce43dc\"],\"text\":\"Twitter\"},{\"_key\":\"7e9a84ea11b15\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"7e9a84ea11b16\",\"_type\":\"span\",\"marks\":[\"underline\",\"c1653eab83f2\"],\"text\":\"LinkedIn\"},{\"_key\":\"7e9a84ea11b17\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"63e0bf7ca537\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=1090079906\u0026u=https%3A%2F%2Fblog.apptopia.com%2F\u0026a=Blog\"},{\"_key\":\"fa7583ce43dc\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=4245194720\u0026u=https%3A%2F%2Ftwitter.com%2Fapptopia\u0026a=Twitter\"},{\"_key\":\"c1653eab83f2\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2767066-1\u0026h=490360945\u0026u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fapptopia%2F\u0026a=LinkedIn\"}],\"style\":\"normal\"},{\"_key\":\"73e06e025176\",\"_type\":\"block\",\"children\":[{\"_key\":\"73e06e0251760\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ABOUT BRAZE\"},{\"_key\":\"73e06e0251761\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc. Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-04-02T18:26:00-04:00\",\"slug\":\"apptopia-and-braze-release-state-of-streaming-industry-report\",\"title\":\"Apptopia and Braze Release State of Streaming Industry Report\"},{\"_id\":\"imported-craft-63376\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"dc06a21a6619\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc06a21a66190\",\"_type\":\"span\",\"marks\":[\"underline\",\"1cb3493ba49c\"],\"text\":\"Braze\"},{\"_key\":\"dc06a21a66191\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced \"},{\"_key\":\"dc06a21a66192\",\"_type\":\"span\",\"marks\":[\"underline\",\"88f07639f438\"],\"text\":\"Forge 2020\"},{\"_key\":\"dc06a21a66193\",\"_type\":\"span\",\"marks\":[],\"text\":\", a two-day global conference and the new name of its annual Long-Term Relationships (LTR) conference. Additionally, the company announced Forge City x City, its corresponding global event series leading up to the annual Forge conference in New York City that will take place throughout the year. Braze also announced its half-day certification course designed to teach best-in-class marketing strategies.\"}],\"markDefs\":[{\"_key\":\"1cb3493ba49c\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2732105-1\u0026h=2127137161\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"88f07639f438\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2732105-1\u0026h=215203395\u0026u=https%3A%2F%2Fbrazeforge.splashthat.com%2F\u0026a=Forge+2020\"}],\"style\":\"normal\"},{\"_key\":\"51fa7a4f58c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"51fa7a4f58c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Forge 2020 is inspired by LTR's five-year history of bringing together thought leaders in marketing, data and growth. The annual Forge conference educates, informs and inspires within a trusted community environment. Attendees will gain insight into the most innovative technologies driving customer engagement and long-term success. Forge brings together leading brands for discussions around delivering brilliant customer experiences in a cross-channel world. Forge 2020 will take place on Sept. 30-Oct. 1, 2020 at Pier59 Studios in New York City.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2cde502c2682\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cde502c26820\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition, Braze announced its half-day certification course teaching foundational knowledge and tool navigation, helping marketers master how to use best-in-class marketing technology to elevate their brand's customer engagement strategy. Beginning in May 2020, the in-person training sessions will occur in 7 cities globally (San Francisco, Sydney, Los Angeles, Chicago, NYC, London, and Berlin). Led by a Braze trainer and supported by a customer success manager, each course will consist of an interactive presentation, group discussion, exercises, hands-on practice with the Braze dashboard, and a final exam.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92011ced1699\",\"_type\":\"block\",\"children\":[{\"_key\":\"92011ced16990\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Today's marketers benefit from skill sets and tools that didn't exist just a few years ago. We found that our customers are eager to keep pace with evolving technology and to learn innovative engagement practices from both authorities and peers. As a result, we are bringing together engagement experts and practitioners with the global expansion of our Forge customer conference, to provide brand learning opportunities for marketers to hear what's new in their areas of the world,\\\" said Bill Magnuson, Cofounder and CEO of Braze. \\\"Additionally, the Braze certification courses will serve as educational enablers for any marketer who wants to increase the sophistication of their campaigns.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"85b82deb18fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"85b82deb18fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Leading up to Forge 2020, Forge City x City is a new global event series featuring regional half-day activations that foster community and discussion between local engagement experts and experienced marketers. Attendees will take part in workshops, networking, and hands-on consultations. Forge City x City events will take place in:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1bb4e79ad532\",\"_type\":\"block\",\"children\":[{\"_key\":\"1bb4e79ad5320\",\"_type\":\"span\",\"marks\":[],\"text\":\"London in April 2020\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7452adfa2809\",\"_type\":\"block\",\"children\":[{\"_key\":\"7452adfa28090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bangkok in May 2020\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ca99521981dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca99521981dd0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Sydney in May 2020\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a1a6da5c4234\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1a6da5c42340\",\"_type\":\"span\",\"marks\":[],\"text\":\"Berlin in September 2020\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"da70071bfc8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"da70071bfc8c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more details about the two-day conference and the event series, including a call for speakers, sponsorships, activations, and more, visit \"},{\"_key\":\"da70071bfc8c1\",\"_type\":\"span\",\"marks\":[\"underline\",\"252da4d16fdf\"],\"text\":\"braze.com/forge\"},{\"_key\":\"da70071bfc8c2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"252da4d16fdf\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2732105-1\u0026h=411451873\u0026u=https%3A%2F%2Fbraze.com%2Fforge\u0026a=braze.com%2Fforge\"}],\"style\":\"normal\"},{\"_key\":\"3e823e2650a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"3e823e2650a50\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze:\"},{\"_key\":\"3e823e2650a51\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at \"},{\"_key\":\"3e823e2650a52\",\"_type\":\"span\",\"marks\":[\"underline\",\"429d7fd7abd6\"],\"text\":\"braze.com\"},{\"_key\":\"3e823e2650a53\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"429d7fd7abd6\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2732105-1\u0026h=4092601718\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-02-27T18:22:00-05:00\",\"slug\":\"braze-announces-annual-forge-conference-and-global-event-series\",\"title\":\"Braze Announces Annual Forge Conference and Global Event Series\"},{\"_id\":\"imported-craft-63369\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-62168\",\"firstName\":\"PR\",\"headshot\":null,\"lastName\":\"Newswire\"}],\"body\":[{\"_key\":\"fcb6c404720e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcb6c404720e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"NEW YORK, Feb. 11, 2020 /PRNewswire/ -- \"},{\"_key\":\"fcb6c404720e1\",\"_type\":\"span\",\"marks\":[\"underline\",\"ad1bffc46769\"],\"text\":\"Braze\"},{\"_key\":\"fcb6c404720e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", a comprehensive customer engagement platform, today announced key findings from a study of over 2,000 U.S. adults, a subset of 800 U.S. parents, and 500 marketing executives on the topic of data privacy. Clear among the findings was the fact that data privacy is now a business issue: 84% of adults have decided against engaging with a company because it needed too much of their personal information, and three in five consumers have gone so far as to delete an app from their phone for that same reason.\"}],\"markDefs\":[{\"_key\":\"ad1bffc46769\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2716182-1\u0026h=2079875275\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"f76ef0c70d10\",\"_type\":\"block\",\"children\":[{\"_key\":\"f76ef0c70d100\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Respect for the consumer must be at the heart of data management. People want to trust that there will be an exchange of value for sharing their data, and that there will be no inappropriate use,\\\" said Bill Magnuson, co-founder and CEO at Braze. \\\"Brands that listen closely to their customers' behavior while maintaining rigorous data-privacy controls will understand how to provide the value each individual expects.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a0eb162907d\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a0eb162907d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze's study, conducted by Wakefield Research, reveals perspectives on a number of topics related to data privacy, including: consumer and marketer POVs on the new landscape; the business impact of new data laws; the government's role in regulation; and how companies and parents can best protect children's privacy. Key findings outlined in the \"},{\"_key\":\"0a0eb162907d1\",\"_type\":\"span\",\"marks\":[\"underline\",\"9c7011a14b44\"],\"text\":\"Braze Data Privacy Report\"},{\"_key\":\"0a0eb162907d2\",\"_type\":\"span\",\"marks\":[],\"text\":\" include:\"}],\"markDefs\":[{\"_key\":\"9c7011a14b44\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2716182-1\u0026h=3722388170\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Freport%2Fbraze-data-privacy-report%3Futm_medium%3Dpress-release%26utm_source%3DPRNewswire\u0026a=Braze+Data+Privacy+Report\"}],\"style\":\"normal\"},{\"_key\":\"a7c0e57cb9dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7c0e57cb9dd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Americans have an appetite for national regulation and guidance on data privacy\"},{\"_key\":\"a7c0e57cb9dd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Consumers would rather not leave it to businesses to set the standards for their collection and use of online personal data and nearly all (95%) U.S. adults believe that there is more that privacy laws ought to do to protect their personal data. A majority (64%) of U.S. adults think the government should be most responsible for driving changes to data privacy policies, with more than half (52%) reporting the federal government should handle it. At the very least, both marketers and consumers agree that there should be a national conversation on this topic: 72% of adults and 72% of marketing execs agree privacy should be a primary concern of presidential candidates in 2020.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92c410bc63af\",\"_type\":\"block\",\"children\":[{\"_key\":\"92c410bc63af0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Moreover, there is even greater interest in discussion of protecting the data of society's most vulnerable citizens - children.\"},{\"_key\":\"92c410bc63af1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Nearly all parents (92%) agree protection of children's data should be a priority in the upcoming election and 73% of parents overwhelmingly support the idea of the government steering data privacy policy regarding children.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"42456f217308\",\"_type\":\"block\",\"children\":[{\"_key\":\"42456f2173080\",\"_type\":\"span\",\"marks\":[],\"text\":\"But they're not waiting for lawmakers to take action. To counter what they consider data privacy intrusions, an overwhelming majority (84%) of adults have decided against engaging with a company because it needed too much of their personal information. For instance, nearly three in five (59%) have deleted an app from their phone, followed by stopping an installation halfway through (49%) and using an alternative email address (34%). What's more: Parents are even more vigilant. More parents (65%) than non-parents (54%) have taken the ultimate step of deleting an app from their phone.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24ab6f458600\",\"_type\":\"block\",\"children\":[{\"_key\":\"24ab6f4586000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Marketing executives are aware of consumers' desire for more control of their information and are reassessing their data privacy strategy. \"},{\"_key\":\"24ab6f4586001\",\"_type\":\"span\",\"marks\":[],\"text\":\"Nearly all (94%) marketing executives believe it is important for consumers that their data is being kept private, and companies are girding themselves to be in position to adjust to anticipated changes in data privacy policy. The vast majority (71%) of marketing executives expect their company's investments in data privacy to increase in 2020.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2d7bfa6e84c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d7bfa6e84c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"In fact, nearly all (94%) marketing executives see business advantages in applying stricter data privacy rules before they become mandatory. The greatest advantages of doing so are improved brand perception (46%), higher market valuation (46%), industry leadership (45%), cost savings in the long run (43%), and being early-to-market (39%).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a32236fcc26a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a32236fcc26a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Transparency and consent are key for consumers and marketers.\"},{\"_key\":\"a32236fcc26a1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Marketing executives and consumers are virtually on the same page when it comes to data privacy: nearly all (99%) marketing executives agree that companies should tell consumers how their data is used, compared to 94% of adults who expect companies to tell them about their use of data.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bfcbc9df72f\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bfcbc9df72f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One path forward could include compensation for data. A vast majority (71%) of adults would accept some form of compensation for their personal data, with younger generations leading that charge. More Millennials (83%) and Gen Xers (75%) would accept compensation for their personal data than Baby Boomers (58%). And, while cash is king as far as compensation, consumers also value the conveniences and services they can take advantage of through their online experiences. More than four in five (84%) U.S. adults would share personal information online for websites or apps if it were required.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4f2bf49528e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f2bf49528e10\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information please download the \"},{\"_key\":\"4f2bf49528e11\",\"_type\":\"span\",\"marks\":[\"underline\",\"d24c9fef51e9\"],\"text\":\"Braze Data Privacy Report\"},{\"_key\":\"4f2bf49528e12\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"d24c9fef51e9\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2716182-1\u0026h=3722388170\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Freport%2Fbraze-data-privacy-report%3Futm_medium%3Dpress-release%26utm_source%3DPRNewswire\u0026a=Braze+Data+Privacy+Report\"}],\"style\":\"normal\"},{\"_key\":\"cd26d16a824e\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd26d16a824e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"SURVEY METHODOLOGY\"},{\"_key\":\"cd26d16a824e1\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Consumers Survey was conducted by \"},{\"_key\":\"cd26d16a824e2\",\"_type\":\"span\",\"marks\":[\"underline\",\"d42c545fc7da\"],\"text\":\"Wakefield Research\"},{\"_key\":\"cd26d16a824e3\",\"_type\":\"span\",\"marks\":[],\"text\":\" among 2,000 nationally representative U.S. adults, ages 18+, including 800 nationally representative U.S. parents, and among 500 U.S. Marketing Executives, VP+, between November 15th and December 2nd, 2019, using an email invitation and an online survey.\"}],\"markDefs\":[{\"_key\":\"d42c545fc7da\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2716182-1\u0026h=1209005465\u0026u=http%3A%2F%2Fwww.wakefieldresearch.com%2F\u0026a=Wakefield+Research\"}],\"style\":\"normal\"},{\"_key\":\"4ea175ba774c\",\"_type\":\"block\",\"children\":[{\"_key\":\"4ea175ba774c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Source: A commissioned study conducted by Wakefield Consulting on behalf of Braze, December 2019.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"009280edcf00\",\"_type\":\"block\",\"children\":[{\"_key\":\"009280edcf000\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"ABOUT BRAZE\"},{\"_key\":\"009280edcf001\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"88cd6c58d9c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"88cd6c58d9c60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"MEDIA CONTACT:\"},{\"_key\":\"88cd6c58d9c61\",\"_type\":\"span\",\"marks\":[],\"text\":\"Hannah Blackington, Communications Manager\"},{\"_key\":\"88cd6c58d9c62\",\"_type\":\"span\",\"marks\":[\"1f05594fb4c8\"],\"text\":\"press@braze.com\"}],\"markDefs\":[{\"_key\":\"1f05594fb4c8\",\"_type\":\"link\",\"href\":\"mailto:press@braze.com\"}],\"style\":\"normal\"},{\"_key\":\"12e190426bba\",\"_type\":\"block\",\"children\":[{\"_key\":\"12e190426bba0\",\"_type\":\"span\",\"marks\":[],\"text\":\"SOURCE Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"76bcf0a7b332\",\"_type\":\"richImage\"},{\"_key\":\"ee9318489985\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee93184899850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Related Links\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"c25f36e52c88\",\"_type\":\"block\",\"children\":[{\"_key\":\"c25f36e52c880\",\"_type\":\"span\",\"marks\":[\"eeecd7d12bb0\"],\"text\":\"http://www.braze.com\"}],\"markDefs\":[{\"_key\":\"eeecd7d12bb0\",\"_type\":\"link\",\"href\":\"http://www.braze.com/\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-02-11T18:21:00-05:00\",\"slug\":\"survey-braze-finds-84-of-adults-have-decided-against-engaging-with-a-company-because-of-privacy-concerns\",\"title\":\"Survey: Braze Finds 84% of Adults Have Decided Against Engaging with a Company Because of Privacy Concerns\"},{\"_id\":\"imported-craft-63353\",\"_type\":\"pressRelease\",\"author\":[],\"body\":[{\"_key\":\"92a462905b18\",\"_type\":\"block\",\"children\":[{\"_key\":\"92a462905b180\",\"_type\":\"span\",\"marks\":[\"underline\",\"9c7b0a13118b\"],\"text\":\"Braze\"},{\"_key\":\"92a462905b181\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced the appointments of Isabelle Winkles as Chief Financial Officer (CFO) and Tara Walpert Levy to its board of directors.\"}],\"markDefs\":[{\"_key\":\"9c7b0a13118b\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2710274-1\u0026h=1073587764\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"4d816bfb6261\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d816bfb62610\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"After recently crossing the $100M ARR milestone, with our eyes firmly on the future, we are excited to welcome these two fantastic leaders to our team,\\\" said Bill Magnuson, Cofounder and CEO of Braze. \\\"Both Isabelle and Tara will be instrumental in guiding Braze through our next stage of growth, and beyond.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"56039eeeb20c\",\"_type\":\"block\",\"children\":[{\"_key\":\"56039eeeb20c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Winkles has nearly 20 years of experience in finance leadership roles. She joins Braze after serving as the Chief of Staff to the CFO at leading professional services company Cognizant. Prior to Cognizant, Winkles spent 18 years at Morgan Stanley where she worked across investment banking and equity research, and, following the financial crisis, established and led new finance teams to support strategic business decisions in the context of evolving global regulatory landscapes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"872e47e0f4e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"872e47e0f4e00\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze is a standout enterprise technology leader that enables the world's biggest brands to foster human connections with consumers,\\\" said Winkles. \\\"The future is bright for rapid growth at Braze, and I'm looking forward to leading the finance team as a strategic partner to the business, in order to support this rapidly expanding company.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7264eff7a163\",\"_type\":\"block\",\"children\":[{\"_key\":\"7264eff7a1630\",\"_type\":\"span\",\"marks\":[],\"text\":\"New board member Tara Walpert Levy brings nearly three decades of relevant marketing and technology experience to the Board of Directors. Levy currently leads agency and brand solutions for Google and YouTube. She is responsible for Google's multi-billion dollar advertising and tech business with third-party agencies and marketing partners. Prior to her current role, Levy led Ads Product Marketing for Google, YouTube, and Doubleclick.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ef463851979d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef463851979d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"I'm thrilled to be joining the leader in the customer engagement space. In today's day and age, it's critical for brands to grow new and existing consumer relationships that increase ROI and brand loyalty,\\\" said Levy. \\\"Braze makes it possible for brands to evolve their marketing strategies into well-orchestrated consumer experiences, amplifying the value of their existing technology platforms.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6daaa4f8baa9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6daaa4f8baa90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze:\"},{\"_key\":\"6daaa4f8baa91\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a comprehensive customer engagement platform that powers relevant and memorable experiences between consumers and the brands they love. Context underpins every Braze interaction, helping brands foster human connection with consumers through interactive conversations across channels that deliver value quickly and continuously. The company was named a Leader in the 2019 Gartner Magic Quadrant for Mobile Marketing Platforms and was recognized as one of Inc Magazine's 2019 Best Workplaces. Braze is headquartered in New York with offices in Chicago, London, San Francisco, and Singapore. Learn more at \"},{\"_key\":\"6daaa4f8baa92\",\"_type\":\"span\",\"marks\":[\"underline\",\"6feb3d98f65c\"],\"text\":\"braze.com\"},{\"_key\":\"6daaa4f8baa93\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6feb3d98f65c\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2710274-1\u0026h=2999192267\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2020-02-04T18:20:00-05:00\",\"slug\":\"braze-hires-former-cognizant-executive-as-cfo-google-executive-to-join-board-of-directors\",\"title\":\"Braze Hires Former Cognizant Executive as CFO, Google Executive to Join Board of Directors\"},{\"_id\":\"imported-craft-63323\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"5ff9ef502f56\",\"_type\":\"block\",\"children\":[{\"_key\":\"5ff9ef502f560\",\"_type\":\"span\",\"marks\":[\"underline\",\"7e3a0ad27f37\"],\"text\":\"Braze\"},{\"_key\":\"5ff9ef502f561\",\"_type\":\"span\",\"marks\":[],\"text\":\", the comprehensive customer engagement platform, today announced it has crossed $100 million annual recurring revenue (ARR). In addition, Braze announced that they will open their fifth office in Chicago next year. The company is headquartered in New York, with offices in London, San Francisco, and Singapore, and is on pace to hit 500 full-time employees in early 2020.\"}],\"markDefs\":[{\"_key\":\"7e3a0ad27f37\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2669703-1\u0026h=2137144405\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"8aafa07a2812\",\"_type\":\"block\",\"children\":[{\"_key\":\"8aafa07a28120\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze currently has more than 800 customers in 50 countries, including Canva, Disney, HBO, and Overstock.com. The company's customers encompass a network of more than two billion monthly active users and an average of 1.5 billion daily messages. And on \"},{\"_key\":\"8aafa07a28121\",\"_type\":\"span\",\"marks\":[\"underline\",\"d5cd62fb10ce\"],\"text\":\"Black Friday\"},{\"_key\":\"8aafa07a28122\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze sent more than 2.9 billion messages, including 530M emails, 1.62 billion mobile messages, and 96M web pushes.\"}],\"markDefs\":[{\"_key\":\"d5cd62fb10ce\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2669703-1\u0026h=3746950994\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fblack-friday-holiday-marketing-optimization\u0026a=Black+Friday\"}],\"style\":\"normal\"},{\"_key\":\"fb42d54a2568\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb42d54a25680\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We enter rarified air at $100 million ARR, a noteworthy milestone for all Braze employees,\\\" said Bill Magnuson, cofounder and CEO of Braze. \\\"Our focus in 2020 will be to build momentum as we expand our global footprint and help top brands transform marketing strategies into well orchestrated experiences that create lasting connections with their customers.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5e71009461b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f5e71009461b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Braze is one of our top portfolio companies, and this milestone is a true testament of their leadership, product, and strong customer adoption with companies ranging from startups to large-scale enterprises,\\\" said Doug Pepper, General Partner at \"},{\"_key\":\"f5e71009461b1\",\"_type\":\"span\",\"marks\":[\"f95ddbc0ed8e\",\"underline\"],\"text\":\"ICONIQ Capital\"},{\"_key\":\"f5e71009461b2\",\"_type\":\"span\",\"marks\":[\"f95ddbc0ed8e\"],\"text\":\".\"},{\"_key\":\"f5e71009461b3\",\"_type\":\"span\",\"marks\":[],\"text\":\" \\\"The company is positioned to truly change the marketing technology landscape and how different functions contribute to marketing.\\\"\"}],\"markDefs\":[{\"_key\":\"f95ddbc0ed8e\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2669703-1\u0026h=1483277828\u0026u=https%3A%2F%2Ficoniqcapital.com%2F\u0026a=ICONIQ+Capital.\"}],\"style\":\"normal\"},{\"_key\":\"431ec2418f41\",\"_type\":\"block\",\"children\":[{\"_key\":\"431ec2418f410\",\"_type\":\"span\",\"marks\":[],\"text\":\"Over the past year, the company has continued to gain momentum in all facets of its business:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fa195d356ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fa195d356ed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Named on the \"},{\"_key\":\"7fa195d356ed1\",\"_type\":\"span\",\"marks\":[\"underline\",\"1e091779f1d8\"],\"text\":\"2019 Forbes Cloud 100 list\"},{\"_key\":\"7fa195d356ed2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"7fa195d356ed3\",\"_type\":\"span\",\"marks\":[\"underline\",\"4cccd22f70a4\"],\"text\":\"Inc. 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To receive this designation, APN Partners must undergo rigorous validation by AWS to ensure alignment with AWS best practices for building secure, high-performing, resilient, and efficient cloud infrastructure for retail applications – to give customers increased confidence when making decisions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"82074b767087\",\"_type\":\"block\",\"children\":[{\"_key\":\"82074b7670870\",\"_type\":\"span\",\"marks\":[],\"text\":\"AWS enables scalable, flexible, and cost-effective solutions from startups to global enterprises. To support the seamless integration and deployment of these solutions, AWS established the \"},{\"_key\":\"82074b7670871\",\"_type\":\"span\",\"marks\":[\"4c40f227ce9f\"],\"text\":\"AWS Competency Program\"},{\"_key\":\"82074b7670872\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help customers identify Consulting and Technology APN Partners with deep industry experience and expertise.\"}],\"markDefs\":[{\"_key\":\"4c40f227ce9f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2659767-1\u0026h=3727206936\u0026u=https%3A%2F%2Faws.amazon.com%2Fpartners%2Fcompetencies%2F\u0026a=AWS+Competency+Program\"}],\"style\":\"normal\"},{\"_key\":\"2656135bcb13\",\"_type\":\"block\",\"children\":[{\"_key\":\"2656135bcb130\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze will also be at the AWS re:Invent 2019 Global Partner Summit. 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At the fifth annual \"},{\"_key\":\"191d60cfd3074\",\"_type\":\"span\",\"marks\":[\"underline\",\"f4c5fa2abedc\"],\"text\":\"Braze LTR (Long-Term Relationships) Conference\"},{\"_key\":\"191d60cfd3075\",\"_type\":\"span\",\"marks\":[],\"text\":\", special guest Dipanjan Chatterjee, VP and Principal Analyst at \"},{\"_key\":\"191d60cfd3076\",\"_type\":\"span\",\"marks\":[\"underline\",\"4fe3b4fc2611\"],\"text\":\"Forrester Research\"},{\"_key\":\"191d60cfd3077\",\"_type\":\"span\",\"marks\":[],\"text\":\", will unveil research, a follow-up to \"},{\"_key\":\"191d60cfd3078\",\"_type\":\"span\",\"marks\":[\"underline\",\"753517fe78ce\"],\"text\":\"2018's inaugural report\"},{\"_key\":\"191d60cfd3079\",\"_type\":\"span\",\"marks\":[],\"text\":\", which focuses primarily on how customers perceive brand experiences, and what it takes to deliver them.\"}],\"markDefs\":[{\"_key\":\"ac342a6f1d2d\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=1942001325\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"ded413e67e27\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=2344266605\u0026u=https%3A%2F%2Fbraze.com%2Fhumanity\u0026a=Brand+Humanity+Index\"},{\"_key\":\"f4c5fa2abedc\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=2599359154\u0026u=https%3A%2F%2Fltr2019.splashthat.com%2F\u0026a=Braze+LTR+(Long-Term+Relationships)+Conference\"},{\"_key\":\"4fe3b4fc2611\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=3452526063\u0026u=https%3A%2F%2Fwww.forrester.com%2Fhome\u0026a=Forrester+Research\"},{\"_key\":\"753517fe78ce\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=254669261\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Freport%2Fwhat-makes-a-brand-human%3Futm_source%3Dreferral\u0026a=2018%27s+inaugural+report\"}],\"style\":\"normal\"},{\"_key\":\"ba882c77d2f5\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba882c77d2f50\",\"_type\":\"span\",\"marks\":[],\"text\":\"In a session titled \\\"How Empathy At Scale Drives Humanity At Scale,\\\" Chatterjee will reveal that customer expectations for how brands can deliver a human experience have modestly increased and why preferences have shifted toward brands that are understanding and comforting (versus responsive and social, which peaked as the top emotional drivers last year). When brands effectively demonstrate human communication in their interactions, consumers are 54 percent more likely to engage with a brand, 57 percent more likely to purchase from a brand, and 57 percent more likely to remain loyal to that brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"566773189992\",\"_type\":\"block\",\"children\":[{\"_key\":\"5667731899920\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketing executives surveyed, nearly all respondents agree with the organizational importance of being able to communicate with customers in a personal, relevant, and authentic way across channels and touchpoints. And more than half said that improving customer trust, as well as satisfaction, and winning new customers were significant marketing objectives across the organization. However, 78 percent of brands admit to struggling with human communication.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"440893423fa4\",\"_type\":\"block\",\"children\":[{\"_key\":\"440893423fa40\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We're all yearning for human connection, and it's clear that when brands are willing to invest in their own humanity to communicate with consumers, the business sees a lasting impact,\\\" said Sara Spivey, Chief Marketing Officer at Braze. \\\"As we move into 2020, we will see even more organizations make a concerted effort to better communicate, and that's going to emanate from a deeper investment in tools and technology that make human communication more possible.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"079bc726e1c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"079bc726e1c90\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on the Brand Humanity Index and to download the thought leadership paper \\\"Build Brand Humanity by Mastering Empathy at Scale,\\\" visit: \"},{\"_key\":\"079bc726e1c91\",\"_type\":\"span\",\"marks\":[\"underline\",\"e2143725dc77\"],\"text\":\"braze.com/humanity\"}],\"markDefs\":[{\"_key\":\"e2143725dc77\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=1531520850\u0026u=https%3A%2F%2Fbraze.com%2Fhumanity\u0026a=braze.com%2Fhumanity\"}],\"style\":\"normal\"},{\"_key\":\"ed2b95e35ebd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed2b95e35ebd0\",\"_type\":\"span\",\"marks\":[\"strong\",\"underline\"],\"text\":\"SURVEY METHODOLOGY\"},{\"_key\":\"ed2b95e35ebd1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Base: 3,336 smartphone owners, who shop online at least once a month, made an online purchase, or used a digital service in the last month; 1,617 global marketing decision makers responsible for or influencing their organization's brand strategy.Source: A commissioned study conducted by Forrester Consulting on behalf of Braze, July 2019.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cf034659b2fe\",\"_type\":\"block\",\"children\":[{\"_key\":\"cf034659b2fe0\",\"_type\":\"span\",\"marks\":[\"strong\",\"underline\"],\"text\":\"ABOUT BRAZE\"},{\"_key\":\"cf034659b2fe1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. Braze is headquartered in New York with offices in London, San Francisco, and Singapore. Learn more at \"},{\"_key\":\"cf034659b2fe2\",\"_type\":\"span\",\"marks\":[\"underline\",\"0de0958c67f8\"],\"text\":\"braze.com\"},{\"_key\":\"cf034659b2fe3\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"0de0958c67f8\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624633-1\u0026h=4277746258\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-10-30T18:00:00-04:00\",\"slug\":\"brazes-second-annual-brand-humanity-index-underscores-necessity-for-marketers-to-master-human-connection\",\"title\":\"Braze's Second Annual Brand Humanity Index Underscores Necessity for Marketers to Master Human Connection\"},{\"_id\":\"imported-craft-63256\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"8039edef13d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"8039edef13d20\",\"_type\":\"span\",\"marks\":[\"underline\",\"cbdd1681cab6\"],\"text\":\"Braze\"},{\"_key\":\"8039edef13d21\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading global customer engagement platform, today announced the expansion of the \"},{\"_key\":\"8039edef13d22\",\"_type\":\"span\",\"marks\":[\"underline\",\"a68bf8936c23\"],\"text\":\"Braze Alloys \"},{\"_key\":\"8039edef13d23\",\"_type\":\"span\",\"marks\":[\"underline\",\"e6a3876c4547\"],\"text\":\"Partner Program\"},{\"_key\":\"8039edef13d24\",\"_type\":\"span\",\"marks\":[],\"text\":\" to include more than 40 solutions partners around the globe. The announcement was made on the first day of \"},{\"_key\":\"8039edef13d25\",\"_type\":\"span\",\"marks\":[\"underline\",\"85383f75b925\"],\"text\":\"Braze's fifth annual LTR (Long-Term Relationships) Conference\"},{\"_key\":\"8039edef13d26\",\"_type\":\"span\",\"marks\":[],\"text\":\", an event focused on the evolution of engagement strategy in the era of artificial intelligence.\"}],\"markDefs\":[{\"_key\":\"cbdd1681cab6\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624620-1\u0026h=3937077366\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"a68bf8936c23\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624620-1\u0026h=1308170724\u0026u=https%3A%2F%2Fwww.braze.com%2Falloys\u0026a=Braze+Alloys+\"},{\"_key\":\"e6a3876c4547\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624620-1\u0026h=2874216305\u0026u=https%3A%2F%2Fwww.braze.com%2Falloys\u0026a=Partner+Program\"},{\"_key\":\"85383f75b925\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624620-1\u0026h=2385413228\u0026u=https%3A%2F%2Fltr2019.splashthat.com%2F\u0026a=Braze%27s+fifth+annual+LTR+(Long-Term+Relationships)+Conference\"}],\"style\":\"normal\"},{\"_key\":\"7ecdb17cc27a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7ecdb17cc27a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Over the past year, Braze Alloys has helped some of the world's biggest brands execute award-winning customer engagement campaigns,\\\" said Myles Kleeger, president and chief customer officer at Braze. \\\"In thinking through the next iteration of the program, we wanted to bring on solutions partners that could specifically help customers implement Braze and conceptualize creative campaigns to drive sustainable, long-term revenue growth. We look forward to growing Alloys to meet our customers' evolving needs, today and tomorrow.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cbbb392bbd5f\",\"_type\":\"block\",\"children\":[{\"_key\":\"cbbb392bbd5f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Alloys Partner Program helps customers augment and deploy relevant, memorable experiences built on the Braze customer engagement platform. The program launched in 2018 with more than 50 carefully curated technology partners, including Amplitude (behavioral analytics), Looker (business intelligence and big data analytics), mParticle and Segment (customer data platforms), and Snowflake (cloud data warehouse), and has enabled brands to carry out real-time customer experiences with a faster time-to-delivery. With the expansion of Alloys, Braze customers now have access to more than 40 leading agencies and consultancies to help develop creative campaigns and integrate the Braze platform. Initial solutions partners include agencies Ogilvy, Slalom, Digitas, Iris and growth consultancies around the globe.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4c50312a617\",\"_type\":\"block\",\"children\":[{\"_key\":\"b4c50312a6170\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"To bring marketing campaigns to life, brands need the right creative strategy coupled with the right technology, which is no small feat,\\\" said Michael Tidmarsh, CTO at \"},{\"_key\":\"b4c50312a6171\",\"_type\":\"span\",\"marks\":[\"underline\",\"b0327a28fb8a\"],\"text\":\"Ogilvy\"},{\"_key\":\"b4c50312a6172\",\"_type\":\"span\",\"marks\":[],\"text\":\", an award-winning integrated creative network. \\\"We're thrilled to join the Braze Alloys Partner Program, and are looking forward to helping the world's leading brands create more human and personalized experiences.\\\"\"}],\"markDefs\":[{\"_key\":\"b0327a28fb8a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624620-1\u0026h=3992911259\u0026u=https%3A%2F%2Fwww.ogilvy.com%2F\u0026a=Ogilvy\"}],\"style\":\"normal\"},{\"_key\":\"53044f9ed5d9\",\"_type\":\"block\",\"children\":[{\"_key\":\"53044f9ed5d90\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on Alloys visit \"},{\"_key\":\"53044f9ed5d91\",\"_type\":\"span\",\"marks\":[\"underline\",\"0cc473e3c5ea\"],\"text\":\"www.braze.com/alloys\"},{\"_key\":\"53044f9ed5d92\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"0cc473e3c5ea\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2624620-1\u0026h=3005595473\u0026u=http%3A%2F%2Fwww.braze.com%2Falloys\u0026a=www.braze.com%2Falloys\"}],\"style\":\"normal\"},{\"_key\":\"e64616bc4544\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64616bc45440\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"e64616bc45441\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. Braze is headquartered in New York with offices in London, San Francisco, and Singapore. 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Updates include new channel expansion, deeper support for real-time data, and new personalization tools, all designed to help brands create lasting, meaningful relationships with their consumers.\"}],\"markDefs\":[{\"_key\":\"7c3d9c297ce9\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2610469-1\u0026h=1631709456\u0026u=http%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"be3a5a37f8c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"be3a5a37f8c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"In the age of privacy, it's never been more important for brands to establish consumer trust through hyper-personal, hyper-relevant experiences,\\\" said Kevin Wang, vice president of product management at Braze. \\\"Together, these updates allow brands to create communication that leverages the right channel and provides the right context based on real-time data, leading to memorable experiences and accelerated growth.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4bf5137f70e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"4bf5137f70e20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Channel Expansion: SMS, AMP for Email, Content Cards, and Roku\"},{\"_key\":\"4bf5137f70e21\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze's platform is channel-agnostic, eliminating the channel silos that have traditionally plagued brands. With the addition of AMP for Email, Content Cards, SMS, and Roku, marketers can orchestrate more sophisticated cross-channel campaigns, forging human connections between consumers and the brands they love and alleviating some of the privacy and data security concerns historically found with more private channels.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9dcaf176da86\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dcaf176da860\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the first customer engagement platform to support AMP for Email, Braze allows its customers to use email as an interactive and contextual channel. With \"},{\"_key\":\"9dcaf176da861\",\"_type\":\"span\",\"marks\":[\"underline\",\"fcde234312f9\"],\"text\":\"270 billion emails\"},{\"_key\":\"9dcaf176da862\",\"_type\":\"span\",\"marks\":[],\"text\":\" sent daily, traditional email remains popular, but engagement remains low. Interactive components of AMP boost engagement by allowing users to engage with content and take actions without having to leave their inbox.\"}],\"markDefs\":[{\"_key\":\"fcde234312f9\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2610469-1\u0026h=1656801997\u0026u=https%3A%2F%2Fwww.radicati.com%2Fwp%2Fwp-content%2Fuploads%2F2017%2F01%2FEmail-Statistics-Report-2017-2021-Executive-Summary.pdf\u0026a=270+billion+emails\"}],\"style\":\"normal\"},{\"_key\":\"3f4a89acf9de\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f4a89acf9de0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"AMP represents a huge leap forward in email capabilities, and we're thrilled to be one of the first companies using it,\\\" said Nick D'Amelio, Director of CRM at \"},{\"_key\":\"3f4a89acf9de1\",\"_type\":\"span\",\"marks\":[\"underline\",\"c717d3f712c4\"],\"text\":\"Slice\"},{\"_key\":\"3f4a89acf9de2\",\"_type\":\"span\",\"marks\":[],\"text\":\", the local pizza delivery platform and Braze customer. \\\"We've begun to include personalized, interactive recommendations and have already seen increases in email interactions. We're looking to expand our AMP campaigns, allowing customers to explore our pizzerias from their inboxes and get real-time updates on delivery orders.\\\"\"}],\"markDefs\":[{\"_key\":\"c717d3f712c4\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2610469-1\u0026h=3216306994\u0026u=https%3A%2F%2Fslicelife.com%2F\u0026a=Slice\"}],\"style\":\"normal\"},{\"_key\":\"ebe479e56b9d\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebe479e56b9d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"AMP for Email has far-reaching applications, most notably more dynamic experiences leading to more relevant, contextual email campaigns,\\\" said Patrick Kettner, Lead Developer Advocate, AMP Email at Google. \\\"Braze is the first customer engagement platform to support AMP for Email. We are excited to see how Braze customers incorporate AMP into their marketing strategies to increase growth.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d6ade172e02f\",\"_type\":\"block\",\"children\":[{\"_key\":\"d6ade172e02f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time Data Integration with Snowflake\"},{\"_key\":\"d6ade172e02f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze's latest updates come on the heels of the company's \"},{\"_key\":\"d6ade172e02f2\",\"_type\":\"span\",\"marks\":[\"underline\",\"12a057ece7e3\"],\"text\":\"June partnership announcement with Snowflake\"},{\"_key\":\"d6ade172e02f3\",\"_type\":\"span\",\"marks\":[],\"text\":\". Getting real-time customer data is key to personalization, but data can become obsolete quickly, forcing marketers to operationalize and put it to use immediately, which can be challenging. Braze and Snowflake customers can now join multiple sources of data via Snowflake Secure Data Sharing, giving brands the ability to access and examine ready-to-use customer data across their ecosystem—providing an added layer of certainty that consumer privacy is protected—and take action on the data that will matter most to their campaigns, and consumers.\"}],\"markDefs\":[{\"_key\":\"12a057ece7e3\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2610469-1\u0026h=1653795821\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fsnowflake-partner-announcement\u0026a=June+partnership+announcement+with+Snowflake\"}],\"style\":\"normal\"},{\"_key\":\"c6e44db1f032\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6e44db1f0320\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze also launched \"},{\"_key\":\"c6e44db1f0321\",\"_type\":\"span\",\"marks\":[\"underline\",\"0fd4f9aebc29\"],\"text\":\"Braze Benchmarks\"},{\"_key\":\"c6e44db1f0322\",\"_type\":\"span\",\"marks\":[],\"text\":\", an interactive data tool powered by the Snowflake Data Exchange that gives any marketer access to customer engagement benchmarks. Braze Benchmarks examines anonymous, aggregated mobile, web, and email engagement data from more than 600 brands across our EU and U.S. to calculate monthly, quarterly, and yearly engagement rates by industry.\"}],\"markDefs\":[{\"_key\":\"0fd4f9aebc29\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2610469-1\u0026h=119915936\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Fbenchmarks\u0026a=Braze+Benchmarks\"}],\"style\":\"normal\"},{\"_key\":\"2dd927552e82\",\"_type\":\"block\",\"children\":[{\"_key\":\"2dd927552e820\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Frequency Capping\"},{\"_key\":\"2dd927552e821\",\"_type\":\"span\",\"marks\":[],\"text\":\" Armed with new channels and ready-to-use data, marketers can now use Braze's frequency capping capabilities to control the cadence of communication across channels, product categories, or business units for any time period. Outreach can be capped by channel or tags, and new cross-channel rules ensure marketers can tailor campaigns to consumer preferences, delivering communications within specific timeframes and to the exact specifications of their brand.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00d8d1e240c4\",\"_type\":\"block\",\"children\":[{\"_key\":\"00d8d1e240c40\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on today's announcement, please go to: \"},{\"_key\":\"00d8d1e240c41\",\"_type\":\"span\",\"marks\":[\"underline\",\"dd00673af6f6\"],\"text\":\"https://www.braze.com/perspectives/article/braze-fall-2019-product-launch\"}],\"markDefs\":[{\"_key\":\"dd00673af6f6\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2610469-1\u0026h=1757484721\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-fall-2019-product-launch\u0026a=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-fall-2019-product-launch\"}],\"style\":\"normal\"},{\"_key\":\"8f979ecd6d41\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f979ecd6d410\",\"_type\":\"span\",\"marks\":[\"strong\",\"underline\"],\"text\":\"ABOUT BRAZE\"},{\"_key\":\"8f979ecd6d411\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. Braze is headquartered in New York with offices in London, San Francisco and Singapore. Learn more at braze.com.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-10-15T17:57:00-04:00\",\"slug\":\"customer-engagement-leader-braze-expands-reach-with-more-channels-real-time-data-integrations-and-new-tools\",\"title\":\"Customer Engagement Leader Braze Expands Reach with More Channels, Real-Time Data Integrations, and New Tools\"},{\"_id\":\"imported-craft-63219\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-62168\",\"firstName\":\"PR\",\"headshot\":null,\"lastName\":\"Newswire\"}],\"body\":[{\"_key\":\"e80347b99844\",\"_type\":\"block\",\"children\":[{\"_key\":\"e80347b998440\",\"_type\":\"span\",\"marks\":[],\"text\":\"NEW YORK, Aug. 8, 2019 /PRNewswire/ -- Today, Braze, the leading global customer engagement platform, announced that registration is open for its \"},{\"_key\":\"e80347b998441\",\"_type\":\"span\",\"marks\":[\"underline\",\"ced7f23528be\"],\"text\":\"fifth annual LTR (Long-Term Relationships) Conference\"},{\"_key\":\"e80347b998442\",\"_type\":\"span\",\"marks\":[],\"text\":\", an event focused on the evolution of engagement strategy in the era of artificial intelligence. This year's conference theme is Humanity in Action, which addresses how to most effectively pair uniquely human capabilities with powerful technology to forge strong bonds between consumers and brands. 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As the third U.S. chief technology officer, Smith helped the President harness the power of technology, data, and innovation to advance the future of our nation and the world. Prior to her role as U.S. CTO, Smith served as vice president of new business development at Google, managing early-stage partnerships across the company's global engineering and product teams. Today, Smith is CEO of shift7, which focuses on tech-forward networked innovation for impact and economic inclusion.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db558517f824\",\"_type\":\"block\",\"children\":[{\"_key\":\"db558517f8240\",\"_type\":\"span\",\"marks\":[],\"text\":\"LTR will take place on October 29 and 30 at Pier59 Studios in NYC. Programming will provide a mix of inspiring thought-leadership perspectives on the changing nature of the customer experience, along with tactical-application workshops and demonstrations geared to customer engagement practitioners. The agenda and the environment will create space for connection and collaboration: enterprise and digital-first companies will benefit from networking among marketing, growth, and engagement leaders in the industry within the community-building atmosphere.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1db4dfcdccd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"1db4dfcdccd50\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more details and to register for the two-day conference visit \"},{\"_key\":\"1db4dfcdccd51\",\"_type\":\"span\",\"marks\":[\"underline\",\"2dad0f8ff67d\"],\"text\":\"www.braze.com/LTR\"},{\"_key\":\"1db4dfcdccd52\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"2dad0f8ff67d\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2546230-1\u0026h=1422968559\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Fevent%2Fltr-2019%3Futm_content%3Dannouncement-pr\u0026a=www.braze.com%2FLTR\"}],\"style\":\"normal\"},{\"_key\":\"e06691fd9598\",\"_type\":\"block\",\"children\":[{\"_key\":\"e06691fd95980\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"e06691fd95981\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi Global Cards, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2019. Braze is headquartered in New York with offices in London, San Francisco and Singapore. Learn more at \"},{\"_key\":\"e06691fd95982\",\"_type\":\"span\",\"marks\":[\"underline\",\"6014bc8ae765\"],\"text\":\"braze.com\"},{\"_key\":\"e06691fd95983\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"6014bc8ae765\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2546230-1\u0026h=1308529256\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"},{\"_key\":\"462547421933\",\"_type\":\"block\",\"children\":[{\"_key\":\"4625474219330\",\"_type\":\"span\",\"marks\":[],\"text\":\"CONTACT:Hannah BlackingtonCommunications Manager\"},{\"_key\":\"4625474219331\",\"_type\":\"span\",\"marks\":[\"underline\",\"dc103f0fa817\"],\"text\":\"press@braze.com\"}],\"markDefs\":[{\"_key\":\"dc103f0fa817\",\"_type\":\"link\",\"href\":\"mailto:press@braze.com\"}],\"style\":\"normal\"},{\"_key\":\"d081a1733582\",\"_type\":\"block\",\"children\":[{\"_key\":\"d081a17335820\",\"_type\":\"span\",\"marks\":[],\"text\":\"SOURCE Braze\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16b139556eed\",\"_type\":\"block\",\"children\":[{\"_key\":\"16b139556eed0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Related Links\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e135bf5a74fa\",\"_type\":\"block\",\"children\":[{\"_key\":\"e135bf5a74fa0\",\"_type\":\"span\",\"marks\":[\"3a84eb19f7cd\"],\"text\":\"http://www.braze.com\"}],\"markDefs\":[{\"_key\":\"3a84eb19f7cd\",\"_type\":\"link\",\"href\":\"http://www.braze.com/\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-08-08T17:55:00-04:00\",\"slug\":\"registration-now-open-for-brazes-fifth-annual-long-term-relationships-ltr-conference\",\"title\":\"Registration Now Open for Braze's Fifth Annual Long-Term Relationships (LTR) Conference\"},{\"_id\":\"imported-craft-63208\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"c9142ae0b115\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9142ae0b1150\",\"_type\":\"span\",\"marks\":[\"underline\",\"ec5cfa6107a7\"],\"text\":\"Braze\"},{\"_key\":\"c9142ae0b1151\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading global customer engagement platform, today announced that it has been named a Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in the report's second year. \\\"This research is Gartner's second Magic Quadrant for Mobile Marketing Platforms. It reflects not only the significant growth of this product category, but also marketing leaders' increasing reliance on mobile marketing techniques for business advantage.\\\"1 A complimentary copy of the \"},{\"_key\":\"c9142ae0b1152\",\"_type\":\"span\",\"marks\":[\"underline\",\"358b04b28400\"],\"text\":\"full report\"},{\"_key\":\"c9142ae0b1153\",\"_type\":\"span\",\"marks\":[],\"text\":\" is available from Braze.\"}],\"markDefs\":[{\"_key\":\"ec5cfa6107a7\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2527602-1\u0026h=190168577\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"},{\"_key\":\"358b04b28400\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2527602-1\u0026h=3050067801\u0026u=https%3A%2F%2Fwww.braze.com%2Fresources%2Flibrary%2Freport%2Fgartner-magic-quadrant-2019%2F\u0026a=full+report\"}],\"style\":\"normal\"},{\"_key\":\"2e57116c55f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e57116c55f60\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to the report, \\\"consumer demand for mobile engagements creates new, identifiable and predictable moments of opportunity, and sophisticated marketers are capitalizing on them. CMOs surveyed in Gartner's 2018-2019 CMO Spend Survey allocate, on average, 6.4% of total marketing expense budgets to mobile marketing, with 68% of CMOs expecting to increase this investment in 2019.\\\"2\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1c9bc2d475c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1c9bc2d475c80\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"We believe Gartner's recognition of Braze as a Leader validates our vision and execution against our company mission – to provide marketers with the best technology that powers real-time customer experiences across all channels,\\\" said Bill Magnuson, cofounder and CEO of Braze. \\\"We pride ourselves on the flexibility of our technology and our broad partner ecosystem to support any company, ranging from startups to large enterprises. 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Magazine's 2019 Best Workplaces\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"a49ca224b955\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2527602-1\u0026h=2534863071\u0026u=https%3A%2F%2Fwww.forbes.com%2Fcloud100%2F%232eac6b65f941\u0026a=Forbes+Cloud+100+list\"},{\"_key\":\"e7e219aa9da5\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2527602-1\u0026h=3492370224\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-2019-inc-magazine-best-workplaces\u0026a=Inc.+Magazine%27s+2019+Best+Workplaces\"}],\"style\":\"normal\"},{\"_key\":\"11e738c7eab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"11e738c7eab80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gartner Disclaimer\"},{\"_key\":\"11e738c7eab81\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Gartner does not endorse any vendor, product or service depicted in its research publications, and does not advise technology users to select only those vendors with the highest ratings or other designation. Gartner research publications consist of the opinions of Gartner's research organization and should not be construed as statements of fact. Gartner disclaims all warranties, expressed or implied, with respect to this research, including any warranties of merchantability or fitness for a particular purpose.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50eaaf11b8ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"50eaaf11b8ae0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"50eaaf11b8ae1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze delivers customer experiences across email, mobile, SMS, and web. Customers, including Citi Global Cards, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. Braze is headquartered in New York with offices in London, San Francisco and Singapore. 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For the first time, Braze and Snowflake customers can now join multiple sources of data via \"},{\"_key\":\"a217ab3cb0e74\",\"_type\":\"span\",\"marks\":[\"9dcc63158301\"],\"text\":\"Snowflake Secure Data Sharing\"},{\"_key\":\"a217ab3cb0e75\",\"_type\":\"span\",\"marks\":[],\"text\":\", giving brands the ability to examine customer engagement data across their ecosystem. 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In order to meet these expectations, brands need to be able to synthesize data from disparate sources and locations for a holistic view of their customer. Through Secure Data Sharing, brands can now leverage Snowflake's patented data architecture to combine multiple data sources into a single source and share data instantaneously through a framework that eliminates the need for costly and labor-intensive manual data sharing approaches. This industry-first capability will result in real-time, scalable data for brands and more human and personalized experiences for consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bfe9fdc87a50\",\"_type\":\"block\",\"children\":[{\"_key\":\"bfe9fdc87a500\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"When we started using Snowflake, we realized the benefits of the company's unique architecture through superior time-to-value, scale, and security,\\\" said Jon Hyman, cofounder and CTO of Braze. \\\"We quickly saw two immediate opportunities to work together: we could provide a turnkey business intelligence solution for our customers, and we could help our customers benchmark their engagement performance against their industry.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c206c48fda9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c206c48fda9f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build, sustain and optimize an effective customer experience strategy, marketers need to have a comprehensive view of how campaigns perform against the rest of the industry. However, there hasn't been a single source of truth, until today. Braze Benchmarks examines anonymous, aggregated mobile, web, and email engagement data from more than 600 brands across our EU and U.S. clusters to calculate monthly, quarterly, and yearly engagement rates by industry. These statistics span two years from the current date and include data from over 1,380,000 marketing campaigns to give marketers access to customer experience benchmarks in real-time. Marketers will be able to access these benchmarks in Snowflake Data Exchange or on \"},{\"_key\":\"c206c48fda9f1\",\"_type\":\"span\",\"marks\":[\"f585306833ee\"],\"text\":\"Braze's website\"},{\"_key\":\"c206c48fda9f2\",\"_type\":\"span\",\"marks\":[],\"text\":\" to have a comprehensive view across:\"}],\"markDefs\":[{\"_key\":\"f585306833ee\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2485670-1\u0026h=1388762567\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Fbenchmarks\u0026a=Braze%27s+website\"}],\"style\":\"normal\"},{\"_key\":\"d7cff515c09c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d7cff515c09c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Channel: push notification and email;\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9547cc369809\",\"_type\":\"block\",\"children\":[{\"_key\":\"9547cc3698090\",\"_type\":\"span\",\"marks\":[],\"text\":\"Platform: Android, iOS, and web; and\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9c7e3e549d2b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c7e3e549d2b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Thirteen industries: delivery services, eCommerce, education, entertainment, finance, gaming, health, lifestyle, restaurants, retail, technology, transportation, and travel.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a13eb20e457\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a13eb20e4570\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Data is the lifeblood of Braze's business, as their customers need to have access to huge datasets in order to build compelling experiences,\\\" said Justin Langseth, vice president of data sharing business development at Snowflake. \\\"It's been exciting to work with Braze as a customer and now as a partner. We are thrilled that our efforts will result in better experiences for leading global brands.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b9de9816fc45\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9de9816fc450\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze will be presenting at the \"},{\"_key\":\"b9de9816fc451\",\"_type\":\"span\",\"marks\":[\"72a95acabad0\"],\"text\":\"Snowflake Summit\"},{\"_key\":\"b9de9816fc452\",\"_type\":\"span\",\"marks\":[],\"text\":\" on June 4, 3:30 p.m. PT. In the session titled \\\"How to Create New Data Products That Accelerate Time to Insight,\\\" Hyman, Braze VP of Growth Spencer Burke, and Turner Senior Tech Director Vikram Marathe will discuss how access to real-time data can unlock new opportunities for brands.\"}],\"markDefs\":[{\"_key\":\"72a95acabad0\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2485670-1\u0026h=3221950407\u0026u=https%3A%2F%2Fwww.snowflake.com%2Fsummit%2F\u0026a=Snowflake+Summit\"}],\"style\":\"normal\"},{\"_key\":\"de568f26e272\",\"_type\":\"block\",\"children\":[{\"_key\":\"de568f26e2720\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information on today's announcements, please visit:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e6e85bd989a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1e6e85bd989a0\",\"_type\":\"span\",\"marks\":[\"ed13d4357290\"],\"text\":\"Snowflake Data Exchange press release\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"ed13d4357290\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2485670-1\u0026h=1762857879\u0026u=https%3A%2F%2Fwww.snowflake.com%2Fnews%2Fsnowflake-announces-data-exchange-to-break-down-data-barriers%2F\u0026a=Snowflake+Data+Exchange+press+release\"}],\"style\":\"normal\"},{\"_key\":\"ef96a779b9ad\",\"_type\":\"block\",\"children\":[{\"_key\":\"ef96a779b9ad0\",\"_type\":\"span\",\"marks\":[\"851951c8a4f0\"],\"text\":\"Braze and Snowflake Data Sharing Perspectives post\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"851951c8a4f0\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2485670-1\u0026h=3648317217\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fsnowflake-partner-announcement\u0026a=Braze+and+Snowflake+Data+Sharing+Perspectives+post\"}],\"style\":\"normal\"},{\"_key\":\"ac6925cb056a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ac6925cb056a0\",\"_type\":\"span\",\"marks\":[\"2df817268c75\"],\"text\":\"Braze Benchmarks Perspectives post\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"2df817268c75\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2485670-1\u0026h=2424158530\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbenchmarks\u0026a=Braze+Benchmarks+Perspectives+post\"}],\"style\":\"normal\"},{\"_key\":\"825aa6562b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"825aa6562b680\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Snowflake Inc.\"},{\"_key\":\"825aa6562b681\",\"_type\":\"span\",\"marks\":[],\"text\":\"Snowflake is the only data warehouse built for the cloud, enabling the data-driven enterprise with instant elasticity, secure data sharing and per-second pricing, across multiple clouds. 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Customers, including Citi Global Cards, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2018. Braze is headquartered in New York with offices in London, San Francisco and Singapore. Learn more at \"},{\"_key\":\"52a5f1db1a7c2\",\"_type\":\"span\",\"marks\":[\"2837559ecc19\"],\"text\":\"braze.com\"},{\"_key\":\"52a5f1db1a7c3\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"2837559ecc19\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2485670-1\u0026h=431873583\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-06-04T17:49:00-04:00\",\"slug\":\"braze-partners-with-snowflake-to-provide-customers-with-improved-data-agility-and-customer-engagement-benchmarks\",\"title\":\"Braze Partners with Snowflake to Provide Customers with Improved Data Agility and Customer Engagement Benchmarks\"},{\"_id\":\"imported-craft-62954\",\"_type\":\"pressRelease\",\"author\":[],\"body\":[{\"_key\":\"fd3272f204ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd3272f204ca0\",\"_type\":\"span\",\"marks\":[\"underline\",\"14b46459bfd4\"],\"text\":\"Braze\"},{\"_key\":\"fd3272f204ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading global customer engagement platform, announced the appointments of Sara Spivey as chief marketing officer (CMO) and Phil Fernandez to its board of directors effective today.\"}],\"markDefs\":[{\"_key\":\"14b46459bfd4\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2474478-1\u0026h=481341568\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=Braze\"}],\"style\":\"normal\"},{\"_key\":\"ea2ddc706410\",\"_type\":\"block\",\"children\":[{\"_key\":\"ea2ddc7064100\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"As Braze enters our next phase of maturity, we're bringing on senior leaders who have shown success at every level of high-growth startups,\\\" said Bill Magnuson, cofounder and CEO of Braze. \\\"Sara has great experience leading go-to-market strategy for both private and public companies in digital marketing. Phil is an industry luminary who built one of the most successful marketing technology companies in the world. Both will bring invaluable experience to the team and help take us to the next level.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2715aad6a939\",\"_type\":\"block\",\"children\":[{\"_key\":\"2715aad6a9390\",\"_type\":\"span\",\"marks\":[],\"text\":\"Spivey has more than 30 years of marketing and leadership experience with various organizations. At digital marketing company Bazaarvoice, she was responsible for the company's global marketing programs, including demand generation, product marketing, brand strategy, and communications. Prior to Bazaarvoice, Spivey served as CEO of InReach, a provider of online continuing education management solutions, a role preceded by her tenure as chief marketing officer for software company Convio. She also formerly served as the vice chairman of the board of \"},{\"_key\":\"2715aad6a9391\",\"_type\":\"span\",\"marks\":[\"underline\",\"1b3ee4177ef8\"],\"text\":\"Girlstart\"},{\"_key\":\"2715aad6a9392\",\"_type\":\"span\",\"marks\":[],\"text\":\", an organization focused on increasing girls' interest and engagement in STEM, and as a board member of the Austin Chamber of Commerce. Spivey will be based out of Braze's New York headquarters.\"}],\"markDefs\":[{\"_key\":\"1b3ee4177ef8\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2474478-1\u0026h=859760464\u0026u=https%3A%2F%2Fgirlstart.org%2F\u0026a=Girlstart\"}],\"style\":\"normal\"},{\"_key\":\"1cfee5904576\",\"_type\":\"block\",\"children\":[{\"_key\":\"1cfee59045760\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Today's marketing technology landscape is crowded, yet brands don't have strong customer engagement strategies,\\\" stated Spivey. \\\"I'm excited to help Braze further its mission of helping brands strengthen the relationships with their customers, while helping simultaneously achieving higher lifetime revenue.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"603c67d9488c\",\"_type\":\"block\",\"children\":[{\"_key\":\"603c67d9488c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Fernandez is a veteran Silicon Valley entrepreneur, with more than 35 years of experience building and leading breakout technology companies. He retired in 2016 from Marketo, where he served as Chairman and CEO since cofounding the company in 2006. Prior to Marketo, he held various roles at Epiphany, Inc., Metaphor Computer Systems, Red Brick Systems, and Stanford University. Fernandez is currently a special advisor at Shasta Ventures, working closely with entrepreneurs in enterprise SaaS, IoT platforms, and industrial VR and AR applications as they scale and address critical growth decisions. 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Customers, including Citi Global Cards, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2018. Braze is headquartered in New York with offices in London, San Francisco and Singapore. Learn more at \"},{\"_key\":\"67e81542aed92\",\"_type\":\"span\",\"marks\":[\"underline\",\"a3fbdda338d3\"],\"text\":\"https://www.braze.com\"},{\"_key\":\"67e81542aed93\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a3fbdda338d3\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2474478-1\u0026h=2457048023\u0026u=https%3A%2F%2Fwww.braze.com%2F\u0026a=https%3A%2F%2Fwww.braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-05-22T17:24:00-04:00\",\"slug\":\"braze-hires-former-bazaarvoice-executive-as-cmo-former-marketo-chairman-and-ceo-to-join-board-of-directors\",\"title\":\"Braze Hires Former Bazaarvoice Executive as CMO, Former Marketo Chairman and CEO to Join Board of Directors\"},{\"_id\":\"imported-craft-62213\",\"_type\":\"pressRelease\",\"author\":[],\"body\":[{\"_key\":\"37e23cb52f89\",\"_type\":\"block\",\"children\":[{\"_key\":\"37e23cb52f890\",\"_type\":\"span\",\"marks\":[\"2a46b3d9af6a\"],\"text\":\"Braze\"},{\"_key\":\"37e23cb52f891\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading global customer engagement platform, today announced that Forrester named the company in the \\\"\"},{\"_key\":\"37e23cb52f892\",\"_type\":\"span\",\"marks\":[\"3f68a018e1fc\"],\"text\":\"Now Tech: Cross-Channel Campaign Management Report\"},{\"_key\":\"37e23cb52f893\",\"_type\":\"span\",\"marks\":[],\"text\":\".\\\" The report is an overview of 42 vendors across 15 different functional capabilities, putting them into three segments. In 2017, Forrester also named Braze a Leader in the \"},{\"_key\":\"37e23cb52f894\",\"_type\":\"span\",\"marks\":[\"underline\",\"175dfceb0460\"],\"text\":\"Forrester Wave™: Mobile Engagement Automation\"},{\"_key\":\"37e23cb52f895\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"2a46b3d9af6a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=242207010\u0026u=https%3A%2F%2Fwww.braze.com%2F%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=Braze\"},{\"_key\":\"3f68a018e1fc\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=612921718\u0026u=https%3A%2F%2Fwww.forrester.com%2Freport%2FNow%2BTech%2BCrossChannel%2BCampaign%2BManagement%2BQ2%2B2019%2F-%2FE-RES154655\u0026a=Now+Tech%3A+Cross-Channel+Campaign+Management+Report\"},{\"_key\":\"175dfceb0460\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=574691470\u0026u=https%3A%2F%2Freprints.forrester.com%2F%23%2Fassets%2F2%2F912%2FRES137448%2Freports\u0026a=Forrester+Wave%E2%84%A2%3A+Mobile+Engagement+Automation\"}],\"style\":\"normal\"},{\"_key\":\"f37136e3d8af\",\"_type\":\"block\",\"children\":[{\"_key\":\"f37136e3d8af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to the report, Forrester defines cross-channel campaign management (CCCM) as \\\"enterprise marketing technology that supports customer data management, analytics, segmentation, and workflow tools for designing, executing and measuring campaigns for digital and offline channels.\\\" Marketers can use CCCM offerings to better understand their customers, execute their brand strategy across channels and orchestrate digital and offline customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ec67c37f7b56\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec67c37f7b560\",\"_type\":\"span\",\"marks\":[],\"text\":\"\\\"Customers expect seamless experiences, putting pressure on brands to create and execute cohesive marketing campaigns across all channels,\\\" said Myles Kleeger, president and chief customer officer at Braze. \\\"We will continue to work hand-in-hand with our customers to build industry-leading technology that meets and exceeds the needs of their customers across digital and offline channels.\\\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ed389049aef2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed389049aef20\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform enables real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer. 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Braze successfully executes cross-channel campaigns for customers, including Disney, \"},{\"_key\":\"ed389049aef21\",\"_type\":\"span\",\"marks\":[\"underline\",\"41c12854b7c8\"],\"text\":\"Urban Outfitters\"},{\"_key\":\"ed389049aef22\",\"_type\":\"span\",\"marks\":[],\"text\":\", and Venmo.\"}],\"markDefs\":[{\"_key\":\"41c12854b7c8\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=3212397941\u0026u=https%3A%2F%2Fwww.braze.com%2Fcustomers%2Furban-outfitters%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=Urban+Outfitters\"}],\"style\":\"normal\"},{\"_key\":\"4b1cdafbca0d\",\"_type\":\"block\",\"children\":[{\"_key\":\"4b1cdafbca0d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about \"},{\"_key\":\"4b1cdafbca0d1\",\"_type\":\"span\",\"marks\":[\"underline\",\"ffa1ea32ed2e\"],\"text\":\"what Braze is doing in CCCM\"},{\"_key\":\"4b1cdafbca0d2\",\"_type\":\"span\",\"marks\":[],\"text\":\", please read about \"},{\"_key\":\"4b1cdafbca0d3\",\"_type\":\"span\",\"marks\":[\"underline\",\"c8bc1cdd3cb3\"],\"text\":\"Braze Content Cards\"},{\"_key\":\"4b1cdafbca0d4\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"4b1cdafbca0d5\",\"_type\":\"span\",\"marks\":[\"underline\",\"757b1207487a\"],\"text\":\"Braze Intelligence Suite\"},{\"_key\":\"4b1cdafbca0d6\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"4b1cdafbca0d7\",\"_type\":\"span\",\"marks\":[\"underline\",\"f21b072d6510\"],\"text\":\"Braze Live Customer Profiles\"},{\"_key\":\"4b1cdafbca0d8\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"ffa1ea32ed2e\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=3076306903\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-2019-forrester-cross-channel-campaign-management%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=what+Braze+is+doing+in+CCCM\"},{\"_key\":\"c8bc1cdd3cb3\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=4122422474\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fbraze-product-update-may-2019%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=Braze+Content+Cards\"},{\"_key\":\"757b1207487a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=1040856469\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Fintelligence-suite-digital-marketing-automation%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=Braze+Intelligence+Suite\"},{\"_key\":\"f21b072d6510\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=3478487329\u0026u=https%3A%2F%2Fwww.braze.com%2Fperspectives%2Farticle%2Flive-customer-profiles%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=Braze+Live+Customer+Profiles\"}],\"style\":\"normal\"},{\"_key\":\"063768b8e310\",\"_type\":\"block\",\"children\":[{\"_key\":\"063768b8e3100\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"063768b8e3101\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze delivers customer experiences across email, mobile, and web. Customers, including Citi Global Cards, Disney, Urban Outfitters, and Venmo, use the Braze platform to facilitate real-time experiences between brands and customers in a more authentic and human way. The company was named Leader in the Gartner Magic Quadrant for Mobile Marketing Platforms in 2018. Braze is headquartered in New York with offices in London, San Francisco and Singapore. Learn more at \"},{\"_key\":\"063768b8e3102\",\"_type\":\"span\",\"marks\":[\"underline\",\"d8cc6989296f\"],\"text\":\"https://www.braze.com\"}],\"markDefs\":[{\"_key\":\"d8cc6989296f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2470279-1\u0026h=4137697954\u0026u=https%3A%2F%2Fwww.braze.com%2F%3Futm_source%3Dforrester%26utm_medium%3Dpress_release%26utm_campaign%3Dforrester_cccm\u0026a=https%3A%2F%2Fwww.braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-05-17T14:41:00-04:00\",\"slug\":\"braze-named-in-2019-now-tech-cross-channel-campaign-management-report-by-independent-research-firm\",\"title\":\"Braze Named in 2019 Now Tech: Cross-Channel Campaign Management Report by Independent Research Firm\"},{\"_id\":\"imported-craft-62173\",\"_type\":\"pressRelease\",\"author\":[],\"body\":[{\"_key\":\"e7620401b2f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"e7620401b2f60\",\"_type\":\"span\",\"marks\":[\"22d157caf28a\"],\"text\":\"Braze\"},{\"_key\":\"e7620401b2f61\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, will speak at \"},{\"_key\":\"e7620401b2f62\",\"_type\":\"span\",\"marks\":[\"cb8b39c38fbb\"],\"text\":\"MAU\"},{\"_key\":\"e7620401b2f63\",\"_type\":\"span\",\"marks\":[],\"text\":\", the leading conference on mobile acquisition and retention, on May 1-2, 2019 in Las Vegas. In a fireside chat, Braze VP of Growth, Spencer Burke, will speak with \"},{\"_key\":\"e7620401b2f64\",\"_type\":\"span\",\"marks\":[\"0e2bdd013b0f\"],\"text\":\"Ebates\"},{\"_key\":\"e7620401b2f65\",\"_type\":\"span\",\"marks\":[],\"text\":\", a leader and pioneer in cash back shopping and subsidiary of the global internet services company Rakuten, and \"},{\"_key\":\"e7620401b2f66\",\"_type\":\"span\",\"marks\":[\"1a55a55685e8\"],\"text\":\"ThirdLove\"},{\"_key\":\"e7620401b2f67\",\"_type\":\"span\",\"marks\":[],\"text\":\", the direct-to-consumer women's intimates company. The trio will share their most human moments wherein workplace mishaps lead to big business opportunities.\"}],\"markDefs\":[{\"_key\":\"22d157caf28a\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3875745113\u0026u=http%3A%2F%2Fwww.braze.com%2F%3Futm_content%3DMAU-press-release\u0026a=Braze\"},{\"_key\":\"cb8b39c38fbb\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3220189990\u0026u=https%3A%2F%2Fmau.grow.co%2F\u0026a=MAU\"},{\"_key\":\"0e2bdd013b0f\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=1147957581\u0026u=https%3A%2F%2Fwww.ebates.com%2F\u0026a=Ebates\"},{\"_key\":\"1a55a55685e8\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3723735922\u0026u=https%3A%2F%2Fwww.thirdlove.com%2F\u0026a=ThirdLove\"}],\"style\":\"normal\"},{\"_key\":\"5342c00ef558\",\"_type\":\"block\",\"children\":[{\"_key\":\"5342c00ef5580\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, Braze will host a #TellAllZone where growth and marketing veterans will share their own #ShiftHappens stories and be featured on the \"},{\"_key\":\"5342c00ef5581\",\"_type\":\"span\",\"marks\":[\"59a05adba5e6\"],\"text\":\"Braze for Impact Podcast\"},{\"_key\":\"5342c00ef5582\",\"_type\":\"span\",\"marks\":[],\"text\":\", which is available on \"},{\"_key\":\"5342c00ef5583\",\"_type\":\"span\",\"marks\":[\"f5d883eb0526\"],\"text\":\"Apple Podcasts\"},{\"_key\":\"5342c00ef5584\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"5342c00ef5585\",\"_type\":\"span\",\"marks\":[\"95adb10deef3\"],\"text\":\"Google Podcasts\"},{\"_key\":\"5342c00ef5586\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"5342c00ef5587\",\"_type\":\"span\",\"marks\":[\"fd4cc33e7c83\"],\"text\":\"Spotify\"},{\"_key\":\"5342c00ef5588\",\"_type\":\"span\",\"marks\":[],\"text\":\". More details below.\"}],\"markDefs\":[{\"_key\":\"59a05adba5e6\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3312772006\u0026u=https%3A%2F%2Fbraze.libsyn.com%2F%3Futm_content%3DMAU-press-release\u0026a=Braze+for+Impact+Podcast\"},{\"_key\":\"f5d883eb0526\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=817006324\u0026u=https%3A%2F%2Fpodcasts.apple.com%2Fie%2Fpodcast%2Fbraze-for-impact%2Fid1457564738\u0026a=Apple+Podcasts\"},{\"_key\":\"95adb10deef3\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3864475399\u0026u=https%3A%2F%2Fpodcasts.google.com%2F%3Ffeed%3DaHR0cHM6Ly9icmF6ZS5saWJzeW4uY29tL3Jzcw%253D%253D\u0026a=Google+Podcasts\"},{\"_key\":\"fd4cc33e7c83\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3869074786\u0026u=https%3A%2F%2Fopen.spotify.com%2Fshow%2F5ugREEDahRoVgj21o2mb8J\u0026a=Spotify\"}],\"style\":\"normal\"},{\"_key\":\"19f7bdff71e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"19f7bdff71e10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fireside Chat: Shift Happens: Get Over It and Get Bigger, Badder, BetterWho: \"},{\"_key\":\"19f7bdff71e11\",\"_type\":\"span\",\"marks\":[],\"text\":\"Spencer Burke, VP of Growth at Braze; Erica Richey, Director of Customer Marketing at ThirdLove; and Amol Sogal, Senior Director of Mobile Product Management at Ebates\"},{\"_key\":\"19f7bdff71e12\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What: \"},{\"_key\":\"19f7bdff71e13\",\"_type\":\"span\",\"marks\":[],\"text\":\"Growth veterans share tales of mistakes that led to some of their biggest business leaps forward. This fireside chat will provide practical crisis-management tactics that growth and marketing professionals can implement when mayhem strikes.\"},{\"_key\":\"19f7bdff71e14\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"When: \"},{\"_key\":\"19f7bdff71e15\",\"_type\":\"span\",\"marks\":[],\"text\":\"May 1 at 2:20-2:40 p.m. PT\"},{\"_key\":\"19f7bdff71e16\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Where: \"},{\"_key\":\"19f7bdff71e17\",\"_type\":\"span\",\"marks\":[],\"text\":\"Room 151\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f4ff2fed877\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f4ff2fed8770\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze BoothWho: \"},{\"_key\":\"5f4ff2fed8771\",\"_type\":\"span\",\"marks\":[],\"text\":\"Team Braze\"},{\"_key\":\"5f4ff2fed8772\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What: \"},{\"_key\":\"5f4ff2fed8773\",\"_type\":\"span\",\"marks\":[],\"text\":\"Come to the Braze booth and share your #ShiftHappens stories. Select stories will be featured on the \"},{\"_key\":\"5f4ff2fed8774\",\"_type\":\"span\",\"marks\":[\"f58d15bd277b\"],\"text\":\"Braze for Impact Podcast\"},{\"_key\":\"5f4ff2fed8775\",\"_type\":\"span\",\"marks\":[],\"text\":\", hosted by PJ Bruno, Team Lead of Client Education at Braze.\"},{\"_key\":\"5f4ff2fed8776\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"When\"},{\"_key\":\"5f4ff2fed8777\",\"_type\":\"span\",\"marks\":[],\"text\":\": May 1-2, 12:00-5:00 p.m. PT\"},{\"_key\":\"5f4ff2fed8778\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Where: \"},{\"_key\":\"5f4ff2fed8779\",\"_type\":\"span\",\"marks\":[],\"text\":\"Exhibition booth #500\"}],\"markDefs\":[{\"_key\":\"f58d15bd277b\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=3312772006\u0026u=https%3A%2F%2Fbraze.libsyn.com%2F%3Futm_content%3DMAU-press-release\u0026a=Braze+for+Impact+Podcast\"}],\"style\":\"normal\"},{\"_key\":\"bb06ea3a2215\",\"_type\":\"block\",\"children\":[{\"_key\":\"bb06ea3a22150\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you're not attending the conference, follow the #ShiftHappens hashtag on \"},{\"_key\":\"bb06ea3a22151\",\"_type\":\"span\",\"marks\":[\"de72c39662e3\"],\"text\":\"LinkedIn\"},{\"_key\":\"bb06ea3a22152\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"bb06ea3a22153\",\"_type\":\"span\",\"marks\":[\"b2d9f6d1e1c2\"],\"text\":\"Twitter\"},{\"_key\":\"bb06ea3a22154\",\"_type\":\"span\",\"marks\":[],\"text\":\" to keep up with the latest from Braze at MAU.\"}],\"markDefs\":[{\"_key\":\"de72c39662e3\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=2606090075\u0026u=https%3A%2F%2Fwww.linkedin.com%2Fcompany%2Fbraze-%2F%3FviewAsMember%3Dtrue\u0026a=LinkedIn\"},{\"_key\":\"b2d9f6d1e1c2\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=41711350\u0026u=https%3A%2F%2Ftwitter.com%2Fbraze\u0026a=Twitter\"}],\"style\":\"normal\"},{\"_key\":\"1fe4798d77de\",\"_type\":\"block\",\"children\":[{\"_key\":\"1fe4798d77de0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"About Braze\"},{\"_key\":\"1fe4798d77de1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze is a customer engagement platform that delivers messaging experiences across push, email, apps, and more. Braze is built specifically for today's mobile-first world and tomorrow's ambient computing future. Braze is set apart as the platform that allows for real-time and continuous data streaming, replacing decades-old databases that aren't built for today's on-demand, always-connected customer. With data, technology, and teams working together in unison, the Braze platform makes marketing more authentic, brands more human, and customers more satisfied with every experience. Braze is a venture-backed company with hundreds of employees. Offices are located in New York City, San Francisco, London, and Singapore. We've been recognized by Forbes Cloud 100 at #85, ranked #225 on Inc.'s 500 Fastest Growing Private Companies, and listed as #21 in the Deloitte Technology Fast 500 List, and recognized by \"},{\"_key\":\"1fe4798d77de2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The New York Times\"},{\"_key\":\"1fe4798d77de3\",\"_type\":\"span\",\"marks\":[],\"text\":\" as 'The Next Wave of 'Unicorn' Start-Ups'. Learn more at \"},{\"_key\":\"1fe4798d77de4\",\"_type\":\"span\",\"marks\":[\"70ecce60af9c\"],\"text\":\"Braze.com\"},{\"_key\":\"1fe4798d77de5\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70ecce60af9c\",\"_type\":\"link\",\"href\":\"https://c212.net/c/link/?t=0\u0026l=en\u0026o=2450661-1\u0026h=2361667009\u0026u=http%3A%2F%2Fwww.braze.com%2F%3Futm_content%3DMAU-press-release\u0026a=Braze.com\"}],\"style\":\"normal\"}],\"categories\":null,\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b4dc61aca1a682c90be40f532ef5a404c3a99df4-1500x1500.png\",\"publishedDate\":\"2019-04-20T14:30:00-04:00\",\"slug\":\"media-alert-braze-vp-of-growth-speaking-at-leading-mobile-acquisition-and-retention-conference-mau\",\"title\":\"Media Alert: Braze VP of Growth Speaking at Leading Mobile Acquisition and Retention Conference MAU\"},{\"_id\":\"imported-craft-62170\",\"_type\":\"pressRelease\",\"author\":[{\"_id\":\"imported-craft-author-5326\",\"firstName\":\"Team\",\"headshot\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/996fade8959b68154f6f6557bc3b643f2a9e241d-641x641.png\",\"lastName\":\"Braze\"}],\"body\":[{\"_key\":\"f587d84cf132\",\"_type\":\"block\",\"children\":[{\"_key\":\"f587d84cf1320\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze (formerly Appboy), the leading global customer engagement platform that delivers personalized messaging experiences across push, email, apps, and more, today announced an $80 million Series E round of funding led by Meritech Capital Partners, a venture capital company with investments in leading technology brands such as Facebook, MuleSoft, and Salesforce. 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