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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Amazon S3" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0dcbaea36a7ef23c90b1e044516d403ae4a610f-304x182.svg&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0dcbaea36a7ef23c90b1e044516d403ae4a610f-304x182.svg&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0dcbaea36a7ef23c90b1e044516d403ae4a610f-304x182.svg&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Amazon S3</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+%26+Analytics">Data & Analytics</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Data+Warehouses">Data Warehouses</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=B2B">B2B</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[37px] w-full text-sm sm:w-fit" href="/docs/partners/data_and_analytics/cloud_storage/amazon_s3#prerequisites">View Documentation</a><a 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style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Stop the churn: Introducing Subscribed Studios for subscription businesses" href="/resources/articles/introducing-vml-stripe-subscribed-studios"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Stop the churn: Introducing Subscribed Studios for subscription businesses" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9283867a42e7bc5cc4fbe52c8f88f1b022674fa1-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F9283867a42e7bc5cc4fbe52c8f88f1b022674fa1-3840x2160.png&w=1200&q=75 2x" 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learning in marketing: Benefits, use cases and best practices" href="/resources/articles/machine-learning-marketing"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Harnessing machine learning in marketing: Benefits, use cases and best practices" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Ff0d8c0c2adc9a6ccc11f8e3c521af2473ce676fa-2400x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">15<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Harnessing machine learning in marketing: Benefits, use cases and best practices</h4><span class="text-sm font-bold text-gray-500">May 09, 2025</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing Identifier Field Level Encryption: Enhancing Privacy and Security with Braze" href="/resources/articles/building-braze-Identifier-Field-Level-Encryption"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing Identifier Field Level Encryption: Enhancing Privacy and Security with Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F972a42996ef5b9c6649928034ecfb9cdf74e40c2-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F972a42996ef5b9c6649928034ecfb9cdf74e40c2-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F972a42996ef5b9c6649928034ecfb9cdf74e40c2-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Introducing Identifier Field Level Encryption: Enhancing Privacy and Security with Braze</h4><span class="text-sm font-bold text-gray-500">September 30, 2024</span></div></div></a></div></div><div data-index="9" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:6.666666666666667%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Introducing New Pre-Built Data Integrations, Automated Identity Resolution, and Enhanced Reporting Capabilities" href="/resources/articles/forge-2024-braze-data-platform-announcements"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Introducing New Pre-Built Data Integrations, Automated Identity Resolution, and Enhanced Reporting Capabilities" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcaf4d0ea7f666c3c71dbf35d6d3527d9b6461758-2400x1256.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fcaf4d0ea7f666c3c71dbf35d6d3527d9b6461758-2400x1256.png&w=1200&q=75 2x" 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aria-label="Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign" href="/customers/grove-collaborative"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png&w=1200&q=75 2x" 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aria-label="How Bazaar turned restocks into sales with Braze" href="/customers/bazaar"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How Bazaar turned restocks into sales with Braze" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How Bazaar turned restocks into sales with Braze</h4><span class="text-sm font-bold text-gray-500">February 11, 2026</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li><li class=""><button>6</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" 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It takes the guesswork out of decision-making and brings a layer of intelligence to each touchpoint.\"}],\"markDefs\":[{\"_key\":\"16be552ece4b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ultimate-guide-to-ai-marketing\"}],\"style\":\"normal\"},{\"_key\":\"bad1bf2e5109\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd13c4fc839f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s what it can do:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c69ff797a039\",\"_type\":\"block\",\"children\":[{\"_key\":\"aeeb550cf241\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Smarter personalization\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"177753724145\",\"_type\":\"block\",\"children\":[{\"_key\":\"445977578e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"Train models to tailor messages, recommendations, and offers based on individual preferences and predicted behavior.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"687ffbe13978\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d7774570ad1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Better timing\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b906f58fcf5e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce70cabc6d7f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Use intelligent models to send messages at the moment your customers are most likely to engage.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08a9b8d6b89d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e5dbb1e0b87b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Improved segmentation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1f628ba2fbd1\",\"_type\":\"block\",\"children\":[{\"_key\":\"fd81a291b708\",\"_type\":\"span\",\"marks\":[],\"text\":\"Create micro-segments based on behavior, not just demographics—so your messages hit closer to home.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0c0c632fc078\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3d4484658d5\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Faster insights\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"55487940a176\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2981981dad8\",\"_type\":\"span\",\"marks\":[],\"text\":\"Algorithms can spot shifts in customer behavior early and adapt your strategy before patterns turn into problems. That means less time spent manually analyzing data and more time acting on what matters\"},{\"_key\":\"163b9fa5092d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\".\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"46ef4a2c52e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f6a22f4803a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Higher efficiency\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d280fcd65929\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a1bb2117a1f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automate time-consuming tasks like send-time optimization or A/B testing, so your team can focus on strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98a6f8d23a2d\",\"_type\":\"anchor\",\"anchorId\":\"types\"},{\"_key\":\"68ccef087206\",\"_type\":\"block\",\"children\":[{\"_key\":\"e9f538bcf835\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Types of machine learning for marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ef184af2e4a5\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2465a0ea48f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different machine learning models solve different problems. Some rely on labeled examples to learn from, while others uncover patterns on their own. Here are four core types to know:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"95e168283aa7\",\"_type\":\"block\",\"children\":[{\"_key\":\"af2a7975e4fc\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6e65aa711265\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cfe8ce03383\",\"_type\":\"span\",\"marks\":[],\"text\":\"Supervised models learn from labeled data—where each data point includes the correct outcome. Think of a list of past users where you know who made a purchase and who didn’t. The model uses that history to find patterns and predict future behavior, like forecasting churn or likelihood to convert. It’s especially useful for classification (yes/no) and regression (numerical predictions).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6bc16cffe785\",\"_type\":\"block\",\"children\":[{\"_key\":\"c6220e95d8e7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Unsupervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"799d112b131a\",\"_type\":\"block\",\"children\":[{\"_key\":\"58019d6086de\",\"_type\":\"span\",\"marks\":[],\"text\":\"Unsupervised models work with unlabeled data. Instead of training on known outcomes, they explore the dataset to find hidden structures, such as clusters of customers with similar behaviors. This approach can reveal patterns or audience segments you might never spot manually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"73678974e65f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce51295baf4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Semi-supervised learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d2dd3069a121\",\"_type\":\"block\",\"children\":[{\"_key\":\"f6de45b47843\",\"_type\":\"span\",\"marks\":[],\"text\":\"Semi-supervised models combine a small set of labeled data with a larger pool of unlabeled data. It’s a smart workaround when labeling is time-consuming or expensive. For example, you might manually tag a few support interactions, then let the model learn from thousands more. This method strikes a balance between accuracy and efficiency, making it ideal for sentiment analysis, email categorization, and content classification.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aadab708186\",\"_type\":\"block\",\"children\":[{\"_key\":\"5abc9a747deb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Reinforcement learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"27f93f73fea2\",\"_type\":\"block\",\"children\":[{\"_key\":\"64ec44b2c67d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Reinforcement models learn by doing. They take actions, receive feedback (like a reward or penalty), and adjust based on outcomes. While not as common in day-to-day marketing, you’ll find it behind dynamic pricing, real-time ad bidding, or adaptive testing strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9e432e157ada\",\"_type\":\"block\",\"children\":[{\"_key\":\"7edafc0eb608\",\"_type\":\"span\",\"marks\":[],\"text\":\"Choosing the right type of machine learning can help you make the most of your data—whether you're refining an existing campaign or building new automation from the ground up. That kind of learning in marketing creates space for smarter, more \"},{\"_key\":\"ff3e68134da8\",\"_type\":\"span\",\"marks\":[\"70251ce1980e\"],\"text\":\"responsive strategies\"},{\"_key\":\"c8911e2a9724\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"70251ce1980e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ai-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"211d40dcfd04\",\"_type\":\"anchor\",\"anchorId\":\"difference\"},{\"_key\":\"f548bd869b5b\",\"_type\":\"block\",\"children\":[{\"_key\":\"6aead5a65fa4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How does machine learning differ from AI?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"875143a3c268\",\"_type\":\"block\",\"children\":[{\"_key\":\"3d85a7a59d79\",\"_type\":\"span\",\"marks\":[],\"text\":\"People often use “machine learning” and “artificial intelligence” interchangeably, but they’re not quite the same. Artificial intelligence is the broader concept—it refers to any system or machine that mimics human intelligence. That might include reasoning, problem-solving, language understanding, or learning from experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a28e90353c7b\",\"_type\":\"block\",\"children\":[{\"_key\":\"acb1e5481769\",\"_type\":\"span\",\"marks\":[\"43712e0e79aa\"],\"text\":\"Machine learning sits within AI\"},{\"_key\":\"cd095ca8cd2f\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s a specific approach that trains systems to learn from data analysis, spot patterns, and make decisions without being explicitly programmed.\"}],\"markDefs\":[{\"_key\":\"43712e0e79aa\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/three-steps-to-faster-value-with-artificial-intelligence-and-machine-learning\"}],\"style\":\"normal\"},{\"_key\":\"ae974269fbc6\",\"_type\":\"block\",\"children\":[{\"_key\":\"82d554f6a6a3\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a simple way to think about it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7a9286dfec48\",\"_type\":\"block\",\"children\":[{\"_key\":\"4dedd4e6e2ee\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"AI\"},{\"_key\":\"16282f835d56\",\"_type\":\"span\",\"marks\":[],\"text\":\" is the big-picture goal—build systems that act intelligently.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc44412c17b\",\"_type\":\"block\",\"children\":[{\"_key\":\"4af71f9b0d18\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Machine learning\"},{\"_key\":\"31207b2513d9\",\"_type\":\"span\",\"marks\":[],\"text\":\" is one of the methods we use to get there—by giving machines access to data and letting them learn from it.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc9efe0c3278\",\"_type\":\"block\",\"children\":[{\"_key\":\"9823424801e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In marketing, AI might power chatbots, predictive text, or dynamic creative optimization, (for example, creating images, headlines, or CTAs in real time based on who is viewing the ad.)\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0e3896f9f187\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e3ef5f7c6d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning, on the other hand, helps you segment users, predict churn, or personalize the timing and content of messages. Both can support smarter marketing—but machine learning often does the heavy lifting behind the scenes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a330579cc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"8e9e4bff401f\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze features like \"},{\"_key\":\"7d143e37c6ca\",\"_type\":\"span\",\"marks\":[\"71bc443668ae\"],\"text\":\"Intelligent Timing\"},{\"_key\":\"dd0cabfc1760\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"fd7a8b6b2887\",\"_type\":\"span\",\"marks\":[\"8260f0d4d63a\"],\"text\":\"Predictive Churn\"},{\"_key\":\"a0d95a8a00e6\",\"_type\":\"span\",\"marks\":[],\"text\":\" rely on machine learning to help teams act in the moment. These features don’t just automate—they adapt, learning from each customer interaction to drive stronger outcomes over time.\"}],\"markDefs\":[{\"_key\":\"71bc443668ae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/brazeai/intelligence/intelligent_timing\"},{\"_key\":\"8260f0d4d63a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-predictive-churn\"}],\"style\":\"normal\"},{\"_key\":\"73e7334ac43d\",\"_type\":\"anchor\",\"anchorId\":\"how\"},{\"_key\":\"e53a210ed258\",\"_type\":\"block\",\"children\":[{\"_key\":\"43203cb79f25\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How to apply machine learning in marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"128f0efb1d9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e95bfa060c63\",\"_type\":\"span\",\"marks\":[],\"text\":\"You don’t need a data science team to start using machine learning in your marketing strategy. Many platforms—like Braze—build machine learning directly into tools that marketing, CRM, and growth teams use every day.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"db0814705bcd\",\"_type\":\"block\",\"children\":[{\"_key\":\"24d7932818a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are a few ways to apply it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3894dc48a822\",\"_type\":\"block\",\"children\":[{\"_key\":\"a23955333e92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Predict churn before it happens\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"916ced1fafbd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7670de2a83ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning models can spot early signs that a customer is about to disengage. With features like \"},{\"_key\":\"cf4da5ddb307\",\"_type\":\"span\",\"marks\":[\"c0321de365f3\"],\"text\":\"Braze Predictive Churn,\"},{\"_key\":\"419523c808cd\",\"_type\":\"span\",\"marks\":[],\"text\":\" which is designed to identify high-risk users, you can trigger targeted win-back campaigns for at-risk users. This type of predictive modeling helps you take action before churn happens—rather than after.\"}],\"markDefs\":[{\"_key\":\"c0321de365f3\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/stop-churn-before-it-happens-embracing-a-two-pronged-approach-to-boosting-retention\"}],\"style\":\"normal\"},{\"_key\":\"f6582bcc8b68\",\"_type\":\"block\",\"children\":[{\"_key\":\"ccfaad7035a9\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Optimize send times for better engagement\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"4ccce7773813\",\"_type\":\"block\",\"children\":[{\"_key\":\"fb8ff8addfcf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Rather than choosing one send time for everyone, machine learning can find the moment each customer is most likely to engage. Braze Intelligent Timing uses this approach to deliver messages when they’re most likely to hit.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"77d5f5e44e89\",\"_ref\":\"imported-craft-mz5eskltg2\",\"_type\":\"videoReference\"},{\"_key\":\"2ddf0bfe89b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"d95a34e8fcd8\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalize content at scale\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"80d63d7e5d05\",\"_type\":\"block\",\"children\":[{\"_key\":\"e995ac22bf54\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning helps match content to users based on behavior, preferences, and past interactions. Whether you’re \"},{\"_key\":\"292fe17d4abe\",\"_type\":\"span\",\"marks\":[\"1680170704f8\"],\"text\":\"recommending products\"},{\"_key\":\"2c089e88470c\",\"_type\":\"span\",\"marks\":[],\"text\":\" or tailoring in-app messages, it supports more relevant, timely experiences—without endless manual effort.\"}],\"markDefs\":[{\"_key\":\"1680170704f8\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/ai-item-recommendations-use-case\"}],\"style\":\"normal\"},{\"_key\":\"e7f3b8d8681e\",\"_type\":\"block\",\"children\":[{\"_key\":\"3fb58299a17f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Build smarter segments\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ad482bf6a031\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba89cef92860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of relying on static lists, use machine learning to identify meaningful patterns in your customer data. These insights can uncover new audience segments, flag high-value users, or support more personalized journeys.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"50a0d432d2ae\",\"_type\":\"block\",\"children\":[{\"_key\":\"da5dbe20f78b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Automate the heavy lifting\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c2c64e5c29e\",\"_type\":\"block\",\"children\":[{\"_key\":\"57e90ba06a34\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning takes care of repetitive tasks—like A/B testing or optimization—so teams can focus on creative strategy, not constant tweaking.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9ce037821640\",\"_type\":\"block\",\"children\":[{\"_key\":\"82353a074cfe\",\"_type\":\"span\",\"marks\":[],\"text\":\"When you apply machine learning to your marketing strategy, you shift from reactive to proactive. You start making decisions based on what customers are likely to do next, not just what they did last.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5d66cf35b9c8\",\"_type\":\"anchor\",\"anchorId\":\"email\"},{\"_key\":\"69c100366c38\",\"_type\":\"block\",\"children\":[{\"_key\":\"5776a97cb17e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning in email marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"896b62957d12\",\"_type\":\"richImage\",\"alt\":\"BrazeAI interface showing personalized clothing recommendations (shorts, sweats, coats) based on city weather data, with a personalization configuration menu open on the left.\",\"asset\":{\"_ref\":\"image-1673f3cbf8b2aa1c311f95c834b653561a9573f7-1920x968-webp\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2cbfcf17ab8\",\"_type\":\"block\",\"children\":[{\"_key\":\"5daca7c466f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Email continues to be one of the most \"},{\"_key\":\"1e80ed46c000\",\"_type\":\"span\",\"marks\":[\"7349a6207eb8\"],\"text\":\"powerful channels for engagement\"},{\"_key\":\"576782984408\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and machine learning helps marketers make it smarter. By analyzing user behavior, it can recommend send times, tailor content, and adapt frequency based on each recipient’s likelihood to open or convert. You can turn newsletters, transactional emails and triggered flows into more relevant, results-driven experiences.\"}],\"markDefs\":[{\"_key\":\"7349a6207eb8\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/the-ultimate-guide-to-creating-a-high-impact-email-marketing-strategy\"}],\"style\":\"normal\"},{\"_key\":\"cbb8f5991eec\",\"_type\":\"ctaCard\",\"actions\":[{\"_key\":\"5bd45de9d48a\",\"_type\":\"ctaAction\",\"actionType\":\"link\",\"buttonSize\":\"lg\",\"buttonStyle\":\"purple-button\",\"buttonText\":\"Watch the webinar now\",\"iconPosition\":\"trailing\",\"internalLink\":{\"blank\":false},\"link\":{\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/creative-ai-use-cases\"}}],\"body\":[{\"_key\":\"e03c798d283d\",\"_type\":\"block\",\"children\":[{\"_key\":\"73ef7e1c22a6\",\"_type\":\"span\",\"marks\":[],\"text\":\"99% of marketers say their organizations are already using AI. But what does it mean to use it effectively for customer engagement?\"}],\"markDefs\":[],\"style\":\"normal\"}],\"heading\":\"Check out 5 creative AI use cases for customer engagement\"},{\"_key\":\"c7931b38cd88\",\"_type\":\"anchor\",\"anchorId\":\"examples\"},{\"_key\":\"42551f0d4292\",\"_type\":\"block\",\"children\":[{\"_key\":\"08853d7805c1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Practical use cases from Braze of machine learning in digital marketing\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"bb24e08a64bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b8c91987302\",\"_type\":\"span\",\"marks\":[],\"text\":\"Machine learning doesn’t have to sit on a roadmap or in a siloed data science team. With tools like Braze, marketers can apply it directly—\"},{\"_key\":\"19e198163ee6\",\"_type\":\"span\",\"marks\":[\"77dcca53525f\"],\"text\":\"improving campaign performance\"},{\"_key\":\"d10031416ce1\",\"_type\":\"span\",\"marks\":[],\"text\":\", streamlining workflows, and making every interaction more relevant.\"}],\"markDefs\":[{\"_key\":\"77dcca53525f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2-ways-generative-ai-can-enhance-your-marketing-and-not-replace-you\"}],\"style\":\"normal\"},{\"_key\":\"8c4a066acae6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b9112230bf89\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s how real brands are already using it and how you can integrate it in your marketing plans, too.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"28d7501d8cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e3fe3ac57f4b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pizza Hut dishes out a 31% conversion lift with machine learning\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6c72355b35b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"a8d87a91bf91\",\"_type\":\"span\",\"marks\":[\"e249ac1e13d4\"],\"text\":\"Pizza Hut \"},{\"_key\":\"78253b496e41\",\"_type\":\"span\",\"marks\":[],\"text\":\"is one of the world’s best-known quick-service restaurant (QSR) brands, with over 19,000 global locations. The brand wanted to modernize how it engaged with digital customers, aiming to drive stronger loyalty and boost conversion across key markets.\"}],\"markDefs\":[{\"_key\":\"e249ac1e13d4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/customers/pizza-hut-case-study\"}],\"style\":\"normal\"},{\"_key\":\"38d2feec3baf\",\"_type\":\"block\",\"children\":[{\"_key\":\"96aea5e0b302\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The problem\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"b85bd9478468\",\"_type\":\"block\",\"children\":[{\"_key\":\"92bba75eb569\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before adopting Braze in spring 2019, Pizza Hut ran a solid email and SMS program—but the team saw room to improve. Their previous platform lacked mobile-native channels and didn’t provide a unified view of customer interactions across touchpoints. Pulling in the right data was slow and clunky, making it hard to deliver relevant messaging at speed or implement a \"},{\"_key\":\"3aa1256f9e2a\",\"_type\":\"span\",\"marks\":[\"8e436b609f93\"],\"text\":\"cross-channel strategy\"},{\"_key\":\"4ccd17dcc18d\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8e436b609f93\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/3-cross-channel-engagement-campaigns\"}],\"style\":\"normal\"},{\"_key\":\"d0e232c57dc0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2d450ae4bd9c\",\"_type\":\"span\",\"marks\":[],\"text\":\"To improve the customer experience and bridge that gap, the team aimed to expand into mobile channels and personalize more deeply across the board. 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By integrating \"},{\"_key\":\"e5b12234cb7e\",\"_type\":\"span\",\"marks\":[\"e9e5dc2e67c4\"],\"text\":\"Amazon Personalize\"},{\"_key\":\"370eb382624a\",\"_type\":\"span\",\"marks\":[],\"text\":\" through Braze Alloys partner AWS, the team used machine learning to generate dynamic suggestions for each user—no in-house ML expertise required.\"}],\"markDefs\":[{\"_key\":\"8079ccd816dd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-connected-content\"},{\"_key\":\"e9e5dc2e67c4\",\"_type\":\"link\",\"href\":\"http://localhost:8080/partners/technology-partners/aws-personalize\"}],\"style\":\"normal\"},{\"_key\":\"77b568030ea8\",\"_type\":\"block\",\"children\":[{\"_key\":\"335213246c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"These personalized events appeared directly in the email, with each click feeding back into the system to refine future recommendations. 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That meant users browsing for homes in Auckland might receive listings for properties in Wellington—nearly 600 kilometers away.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e64821c8b62a\",\"_type\":\"block\",\"children\":[{\"_key\":\"54136ccd9ad6\",\"_type\":\"span\",\"marks\":[],\"text\":\"To fix this, the team shifted toward a more marketer-led, multi-channel approach. 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Even better, the team achieved this within a month of integrating Shopify and Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4bbcc95aa9c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"6cb4171cdd62\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The result: Increased checkouts and validated strategy\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dd5964da5c21\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e85d047ce48\",\"_type\":\"span\",\"marks\":[],\"text\":\"The “Browse Abandon” campaign delivered strong early results:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"df85f35fa6fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"0dde709909d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"10% checkout rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4d1bcd83062\",\"_type\":\"block\",\"children\":[{\"_key\":\"08228b7d8749\",\"_type\":\"span\",\"marks\":[],\"text\":\"41% add to cart rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f5c29d76f3b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"194d2634824f\",\"_type\":\"span\",\"marks\":[],\"text\":\"3% click-through rate\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe567ca56f11\",\"_type\":\"block\",\"children\":[{\"_key\":\"a17c0f4db436\",\"_type\":\"span\",\"marks\":[],\"text\":\"The 3% click-through rate is one of the highest Grove Collaborative has achieved in their triggered email program, on par with industry benchmarks of 2-3%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fe46f7526073\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c0eb35d5746\",\"_type\":\"span\",\"marks\":[],\"text\":\"These early results validated the team’s personalization strategy and showcased the value of the real-time results from the Braze x Shopify integration.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"756f70705914\",\"_type\":\"block\",\"children\":[{\"_key\":\"601d50f998e2\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign directly supports Grove’s goal to drive meaningful conversion by surfacing relevant products to previously engaged prospects and customers. It also represents a major milestone in their broader personalization strategy—bringing smarter, real-time engagement to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3634f9290ed0\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c5fcf68cf1f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"“We’re excited about what’s ahead on the roadmap. As we continue to expand our use of the Braze Shopify integration, we’re looking forward to finding even more creative ways to personalize messages, connect with customers, and inspire sustainable choices.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1f4910fd6eed\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fb0bf988030\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"—Margaret Oros, Head of Marketing Technology, Grove Collaborative\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cd89d46241cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"4f34af997b0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"991682c18945\",\"_type\":\"block\",\"children\":[{\"_key\":\"f73cc0878595\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Email isn’t dead: \"},{\"_key\":\"0868e49ab662\",\"_type\":\"span\",\"marks\":[],\"text\":\"Despite the plethora of communication channels available to brands, email continues to convert. Whether you use email as a standalone channel or within a cross-channel strategy, Grove’s campaign success proves email still has returns.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1e4b015f140e\",\"_type\":\"block\",\"children\":[{\"_key\":\"b67d1c381bcd\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Behavior trumps “batch-and-blast”:\"},{\"_key\":\"939d052dfa70\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using real-time behavioral triggers, paired with personalized product recommendations, increased click-through rates and drove high engagement and conversions compared to less timely, less tailored messaging.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a4e4cb56d94f\",\"_type\":\"block\",\"children\":[{\"_key\":\"964e443418a7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Integration drives innovation:\"},{\"_key\":\"ade5a869394b\",\"_type\":\"span\",\"marks\":[],\"text\":\" Grove’s strategy and success were made possible by the Braze x Shopify integration and SDK, drawing in live data from AWS. Customer journeys flow when the right technology works seamlessly together.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4ffc58d9b4620940207c688447e3dd3d21484193-2560x1600.png\",\"publishedDate\":\"2026-01-08T17:13:14.162Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-5fb7ba77fe53c07a45403e6ebf9d36957efc3057-2400x1256-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign\",\"slug\":{\"_type\":\"slug\",\"current\":\"grove-collaborative\"}},\"title\":\"Grove Collaborative drives sustainable growth with Braze through a targeted browse abandon campaign\"},{\"_id\":\"bf2c0cc3-ea62-41a0-935d-b54f95cf78ea\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"c9c6354507fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc498b469a8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"The \"},{\"_key\":\"dbc660abd653\",\"_type\":\"span\",\"marks\":[\"052ec91f995c\",\"438054014fa5\"],\"text\":\"Bazaar App\"},{\"_key\":\"f5293e78310b\",\"_type\":\"span\",\"marks\":[],\"text\":\" has kept Pakistan’s homes and businesses stocked with essentials since 2020, offering next-day delivery on quality goods at low, wholesale prices. Ambitious and tech-savvy, Bazaar went on to develop a bookkeeping app and procurement platform, and launch its own distribution partnership service. It is now the country’s leading e-commerce and fintech company.\"}],\"markDefs\":[{\"_key\":\"052ec91f995c\",\"_type\":\"internalLink\",\"blank\":false},{\"_key\":\"438054014fa5\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.bazaarapp.com/\"}],\"style\":\"normal\"},{\"_key\":\"5d105f893ca2\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d4a015914f1\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement is critical for the brand, which uses robust lifecycle marketing strategies to engage a growing and diversifying customer base. The Bazaar team needed a customer engagement solution that could increase scale and sophistication without adding complexity and operational overhead—and this led them to the Braze customer engagement platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"05bb31df56d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"09e9e5931273\",\"_type\":\"span\",\"marks\":[],\"text\":\"The problem: Legacy CRM limited ambitions and increased cost\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"ee84258803a2\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a3d7f63b439\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement is essential for brands like Bazaar, particularly in the competitive grocery and consumables market, where speed, price, and availability can directly influence loyalty and retention.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e83aaacb9ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab6037c454f8\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the business began to scale, it became clear that customer data would be central to their growth strategy. In particular, the Bazaar marketing team wanted to use customer engagement campaigns to drive ongoing engagement from existing users, and to prioritize advertising budget for customer acquisition.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"17fd0fe3a158\",\"_type\":\"block\",\"children\":[{\"_key\":\"a3047aa93522\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, as Bazaar’s engagement needs grew more sophisticated, the existing CRM setup was no longer sufficient to support the team’s evolving ambitions. Limitations around segmentation depth, experimentation, and automation made it difficult to execute timely, highly targeted campaigns at scale. As a result, campaigns often took longer to launch, and opportunities to engage customers at moments of high purchase intent—such as product restocks—were harder to capitalize on.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8a9710da12b7\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc06ee09bbd9\",\"_type\":\"span\",\"marks\":[],\"text\":\"This made the brand overreliant on paid advertising to bring customers back to their website and app.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5dfeade678f\",\"_type\":\"block\",\"children\":[{\"_key\":\"72f624f42483\",\"_type\":\"span\",\"marks\":[],\"text\":\"The solution: Creating more impact with less effort using Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3037292ec870\",\"_type\":\"block\",\"children\":[{\"_key\":\"88b3d3e668ed\",\"_type\":\"span\",\"marks\":[],\"text\":\"The team was familiar with the Braze platform’s reputation for advanced segmentation and deep expertise in eCommerce and financial services, so they decided to make the switch.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"efb5531cbb6a\",\"_type\":\"block\",\"children\":[{\"_key\":\"b67f22fc3cf5\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Bazaar team needed a platform that could deliver:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"084bdab2dc31\",\"_type\":\"block\",\"children\":[{\"_key\":\"d370aedf4816\",\"_type\":\"span\",\"marks\":[],\"text\":\"Advanced segmentation\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"55694d5f4e38\",\"_type\":\"block\",\"children\":[{\"_key\":\"9544bec0fc43\",\"_type\":\"span\",\"marks\":[],\"text\":\"Automated campaign orchestration\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a33525893763\",\"_type\":\"block\",\"children\":[{\"_key\":\"1a9964bceb65\",\"_type\":\"span\",\"marks\":[],\"text\":\"Real-time data streaming and message triggers\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b142150852b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ba43ead9a9d2\",\"_type\":\"span\",\"marks\":[],\"text\":\"Support for both in-product and out-of-product messaging\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f28754f31a04\",\"_type\":\"block\",\"children\":[{\"_key\":\"04253749343b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Seamless integrations with Amazon S3 and other existing tools\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d89e5ad2bea0\",\"_type\":\"block\",\"children\":[{\"_key\":\"af3a063dfa9d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Using Braze, Bazaar increased the sophistication of their customer engagement campaigns without increasing complexity or overhead. Campaigns are now built, tested, and optimized much faster, allowing engagement to scale alongside the business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"235bafa3bb79\",\"_type\":\"block\",\"children\":[{\"_key\":\"4a5c4f2254ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"This impact is best illustrated by Bazaar’s restock re-engagement campaign, which took just two days to build in Braze and delivered a 21% increase in revenue.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0e106a656cd\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0fd92f425ff\",\"_type\":\"span\",\"marks\":[],\"text\":\"The campaign: Re-engaging customers affected by stockouts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"daf3bd2c0b30\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffc8eb0e3573\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Bazaar App focuses on convenience with easy digital ordering and next-day delivery, as well as benchmarking prices to be the most affordable grocery app in the market. But when products are out of stock, customers are forced to shop elsewhere or recheck the app to see if the product is available again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c46c171193ab\",\"_type\":\"richImage\",\"alt\":\"A smartphone displays a notification from the \\\"بازار\\\" app: \\\"Restocked \u0026 ready! Fresh Onion (Pakistan) 1kg is back in stock! Abhi Order Karain!\\\".\",\"asset\":{\"_ref\":\"image-05209d1f3bb784201db43788fe755f1ea4a84792-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"792a8ce0413a\",\"_type\":\"block\",\"children\":[{\"_key\":\"1677eb19fb2b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Neither of these were in line with Bazaar’s strategy to fulfill customer needs quickly and conveniently. The marketing team knew that a restock alert would solve problems for customers affected by stock shortages, saving them the inconvenience of repeatedly returning to the app and the potential disappointment of leaving empty-handed once again.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5dc4d591b33c\",\"_type\":\"block\",\"children\":[{\"_key\":\"02495ab979a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"This would also allow Bazaar to re-engage existing customers organically, reducing their reliance on third-party advertising.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0df77964b5c1\",\"_ref\":\"99295886-452e-49dc-b426-267403cb48ca\",\"_type\":\"testimonialReference\"},{\"_key\":\"2edada0a2293\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d183b380eef\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step-by-step campaign walkthrough\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"374f1a0c07a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"35b17a8a4997\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bazaar’s restock campaign was easy to achieve in Braze. The whole campaign took a month from initial ideation to launch—with the Braze build taking only two days. Here’s how they brought it to life.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"30a6ba7f1156\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a53e7a32616\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 1: Capturing customer interest, consent, and data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0dc20daaea62\",\"_type\":\"block\",\"children\":[{\"_key\":\"9591ae0d332d\",\"_type\":\"span\",\"marks\":[],\"text\":\"When a customer encountered an out-of-stock product on the Bazaar App or website, they could opt into a restock alert. When they clicked the “Notify Me” button, they were prompted to give their consent for push notifications, then automatically entered into \"},{\"_key\":\"0ae0ede1196a\",\"_type\":\"span\",\"marks\":[\"106668643529\"],\"text\":\"Braze Canvas\"},{\"_key\":\"e1ab7c5615f0\",\"_type\":\"span\",\"marks\":[],\"text\":\" path, which orchestrated the entire journey.\"}],\"markDefs\":[{\"_key\":\"106668643529\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/get_started/the_basics\"}],\"style\":\"normal\"},{\"_key\":\"a70c381a8010\",\"_type\":\"block\",\"children\":[{\"_key\":\"a651bfdfbb0f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 2: Triggering real-time restock alerts\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cb4c595eef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"c0fe4f52fd4c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Product availability was evaluated using live catalog data from Amazon S3. As soon as an item was restocked, Braze automatically triggered a personalized push notification, using \"},{\"_key\":\"4d45ea242fda\",\"_type\":\"span\",\"marks\":[\"32e2090dbfae\"],\"text\":\"Liquid tags\"},{\"_key\":\"212b6f937017\",\"_type\":\"span\",\"marks\":[],\"text\":\" to dynamically populate specific product details and drive urgency with a compelling call to action.\"}],\"markDefs\":[{\"_key\":\"32e2090dbfae\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/liquid\"}],\"style\":\"normal\"},{\"_key\":\"233581e6e8d5\",\"_type\":\"block\",\"children\":[{\"_key\":\"afbc6ab3843d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Step 3: Experimenting to optimize conversions\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"817c55852b33\",\"_type\":\"block\",\"children\":[{\"_key\":\"372ebacf14fc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Bazaar wanted to test different messaging variables—such as tone, language, and copy style—to maximize conversions. To do this, users were routed into a Canvas Experiment Path, where they were randomly assigned to one of many message variants. Variant performance was evaluated based on conversion rates, and the \"},{\"_key\":\"aa488f8f75fb\",\"_type\":\"span\",\"marks\":[\"2f1f98fe992e\"],\"text\":\"winning variants\"},{\"_key\":\"bca8d6421a6a\",\"_type\":\"span\",\"marks\":[],\"text\":\" then automatically scaled to the majority of users.\"}],\"markDefs\":[{\"_key\":\"2f1f98fe992e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/testing/multivariant_testing/optimizations\"}],\"style\":\"normal\"},{\"_key\":\"267378261204\",\"_type\":\"block\",\"children\":[{\"_key\":\"47d67d982b09\",\"_type\":\"span\",\"marks\":[],\"text\":\"The results: Higher revenue, lower costs\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"32c6e86fc5b8\",\"_type\":\"block\",\"children\":[{\"_key\":\"1617025beebd\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Bazaar team saw outstanding results with their Braze-powered campaign, both in engagement and the campaign’s ability to drive real revenue. 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Proactively notifying customers of restocks reduced frustration, eliminated unnecessary app visits, and helped reduce preventable churn.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"00a0e004749e\",\"_type\":\"block\",\"children\":[{\"_key\":\"a09e70bcb0ad\",\"_type\":\"span\",\"marks\":[],\"text\":\"Internally, the campaign also created significant efficiency gains by freeing staff from time-consuming manual segmentation and experimentation tasks, reducing workload and accelerating time-to-market.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4c1fbd27e472\",\"_ref\":\"6380e7f8-9d2a-44e1-88e0-f17b5889000f\",\"_type\":\"testimonialReference\"},{\"_key\":\"dacbb3c4590d\",\"_type\":\"block\",\"children\":[{\"_key\":\"7348eca700f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"dccf737438a7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2b147f5415f4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Customer engagement drives revenue and cuts costs:\"},{\"_key\":\"671af4943de2\",\"_type\":\"span\",\"marks\":[],\"text\":\" Re-engaging customers with first-party data is more cost-effective than paid re-acquisition. Save your budget for net-new growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5aeb37fb4cfc\",\"_type\":\"block\",\"children\":[{\"_key\":\"533a35ca894d\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Real-time triggers improve customer experience and retention: \"},{\"_key\":\"2365c3e3d2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Timely, event-based messaging reduces pain points and ensures customers are reached at moments of high intent.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"66f9f3b3d298\",\"_type\":\"block\",\"children\":[{\"_key\":\"e435a6730f6e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Out-of-product messaging expands reach:\"},{\"_key\":\"2ff1648396a0\",\"_type\":\"span\",\"marks\":[],\"text\":\" Push notifications and other out-of-app channels are essential for re-activating users who aren’t using your app in the moment.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/32e22a4d55d26d5dac8f00092d62257c394a6d98-2560x1600.png\",\"publishedDate\":\"2026-02-11T16:57:39.327Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-52266e0a128019268e549085393e14149273ba5b-2400x1256-png\",\"_type\":\"reference\"}},\"pageTitle\":\"How Bazaar turned stockouts into sales with Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"bazaar\"}},\"title\":\"How Bazaar turned restocks into sales with Braze\"},{\"_id\":\"f641aa21-e3d5-44f8-8892-8a31da5908f3\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"5491fdd6209f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f7e461f78163\",\"_type\":\"span\",\"marks\":[\"a7ee383a9b5d\"],\"text\":\"Stash\"},{\"_key\":\"06701aa782bd\",\"_type\":\"span\",\"marks\":[],\"text\":\" is a personal finance app that helps Americans invest and build long-term wealth, beginning in small increments—$5 at a time, as the brand says. The goal is to make investing easy and affordable for millions of everyday people, whether it’s managing a budget or stock rewards, building a savings account, or saving for retirement.\"}],\"markDefs\":[{\"_key\":\"a7ee383a9b5d\",\"_type\":\"link\",\"href\":\"https://www.stash.com\"}],\"style\":\"normal\"},{\"_key\":\"dc8f966ee295\",\"_type\":\"block\",\"children\":[{\"_key\":\"75299ef22d2d\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash knows that \"},{\"_key\":\"c5fa14a8217f\",\"_type\":\"span\",\"marks\":[\"624d1777f6a2\"],\"text\":\"customer engagement\"},{\"_key\":\"bb562902c80f\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly impacts user retention, lifetime value, and the success of their mission to help make investing easy and affordable. The brand works to build confidence and trust through personalized content and education that promotes long-term habitual investing behavior. Part of this effort means ensuring that customers—known as Stashers—are active within the app, and adopting and using the features available, which helps to increase their customer lifetime value (LTV).\"}],\"markDefs\":[{\"_key\":\"624d1777f6a2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/customer-engagement-guide\"}],\"style\":\"normal\"},{\"_key\":\"1d179334de7e\",\"_type\":\"block\",\"children\":[{\"_key\":\"062a3d8af7c7\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meeting Stashers at the start of their financial journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"36eaaf42c1f6\",\"_type\":\"block\",\"children\":[{\"_key\":\"af896f943fa0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash's core focus centers on growth. As part of that, activation and onboarding are critical growth levers because they sit at the intersection of customer acquisition and long-term retention. In a highly regulated, trust-dependent, and competitive industry, the quality of a customer’s initial experience often determines whether they become a loyal user or quietly churn—and the team knows that they only get one chance to make a great first impression.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b8650bc3b553\",\"_type\":\"block\",\"children\":[{\"_key\":\"b0a17be63525\",\"_type\":\"span\",\"marks\":[],\"text\":\"Stash wanted to create a system that could dynamically respond to user behavior and provide the right message at the right time to help improve funnel conversions and reduce drop-offs. In order to achieve that goal, they wanted to build a comprehensive, multi-\"},{\"_key\":\"ba9ce6ca013b\",\"_type\":\"span\",\"marks\":[\"27f2212ed549\"],\"text\":\"Canvas\"},{\"_key\":\"5a56e0967c0a\",\"_type\":\"span\",\"marks\":[],\"text\":\" onboarding campaign in Braze that personalizes communications based on specific user drop-off points and behaviors.\"}],\"markDefs\":[{\"_key\":\"27f2212ed549\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"f08b28e5edfd\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae93cd2af8f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building trust through personalized onboarding flows\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"75aeaa9e41a4\",\"_type\":\"block\",\"children\":[{\"_key\":\"270b83750c32\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Stash team moved quickly and set up the campaign in just three weeks—from ideation to launch. The first step was to determine key drop-off points where personalized communications would be valuable. Then, they built messaging flows that triggered after a defined delay, and carefully curated content across four channels: Email, push notifications, in-app messages, and SMS.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"519fe238e441\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc353ec5f850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before launching, Stash implemented \"},{\"_key\":\"d5535426af2f\",\"_type\":\"span\",\"marks\":[\"6905320c0b8e\"],\"text\":\"Experiment Paths\"},{\"_key\":\"33c5fe4b188e\",\"_type\":\"span\",\"marks\":[],\"text\":\" to test content variants. They also ensured that message content highlighted the benefits and features that were best aligned to the next step in each user’s process.\"}],\"markDefs\":[{\"_key\":\"6905320c0b8e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/canvas/canvas_components/experiment_step/\"}],\"style\":\"normal\"},{\"_key\":\"8ae77c21cb3e\",\"_type\":\"richImage\",\"alt\":\"A complex hierarchical diagram with numerous interconnected nodes in pink, green, and purple.\",\"asset\":{\"_ref\":\"image-99d1cc655ea2905e70c2fbe0dec45672f6d38269-2400x1126-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b247a5305757\",\"_type\":\"block\",\"children\":[{\"_key\":\"ca28b7265f8c\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s a closer look at the two primary Canvas 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which allows users to \\\"set it and forget it\\\" for consistent investing and wealth growth.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"08df0e62eeae\",\"_type\":\"richImage\",\"alt\":\"Three phone screens display a notification, an introductory pop-up, and an investing page for the Stash app's Auto-Stash feature.\",\"asset\":{\"_ref\":\"image-74f3d3dbfd7b8cac9025b5eb6eebc7b4f33791cc-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"d77a4c1fab46\",\"_type\":\"block\",\"children\":[{\"_key\":\"2beccfd15551\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Canvas 2: Pre-advisory e-signature flow\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"623ee3a8189d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eecd16e3f83e\",\"_type\":\"span\",\"marks\":[],\"text\":\"This canvas triggers immediately when a user completes sign up and evaluates the first key drop-off point—SSN verification:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e42d1044c2a3\",\"_type\":\"block\",\"children\":[{\"_key\":\"15b6babe7a92\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who haven't successfully verified their SSN\"},{\"_key\":\"d943d87c13e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" receive communications focused on Stash's safety and security, addressing potential concerns about information security.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4b2c92c012c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"ad8c5e76dffa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Users who verified their SSN but haven't completed the advisory e-signature\"},{\"_key\":\"4beef100b4c2\",\"_type\":\"span\",\"marks\":[],\"text\":\" enter an A/B test comparing two approaches: promoting the 7-day free trial versus highlighting their AI Money Coach feature to provide advice during the trial 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User data flows into Braze via an integration with leading customer data platform (CDP) Segment, allowing for real-time behavioral segmentation. Currents connector exports data back to Segment, which distributes to analytics platform Mixpanel for product and marketing analysis, and AWS S3 for data science work in Looker. 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Timely and relevant messaging served as a helpful prompt to continue the user journey. In terms of email engagement, the team saw a\"},{\"_key\":\"14df602a7dc2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" \"},{\"_key\":\"220a346717ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"72% increase in email open rate and a 64% increase in email click-through rate.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"364bbcf582bb\",\"_type\":\"block\",\"children\":[{\"_key\":\"740e37f9d38e\",\"_type\":\"span\",\"marks\":[],\"text\":\"Importantly, Stash achieved a boost in conversion for the following events:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1fef9d0fd477\",\"_type\":\"block\",\"children\":[{\"_key\":\"0c54f316cf76\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"FirstDeposit_Started:\"},{\"_key\":\"eb9f0ae44a75\",\"_type\":\"span\",\"marks\":[],\"text\":\" 20.34% 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metrics.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7e479c9d020\",\"_type\":\"block\",\"children\":[{\"_key\":\"8a772a01174f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Multi-channel orchestration enhances impact:\"},{\"_key\":\"722a19ac3836\",\"_type\":\"span\",\"marks\":[],\"text\":\" Using email, push, in-app messages, and SMS in coordinated flows ensures users receive the right message through their preferred channel at the optimal time.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"754fe5cf225e\",\"_type\":\"block\",\"children\":[{\"_key\":\"fbb948a45eb2\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Real-time personalization builds trust:\"},{\"_key\":\"de88a5d24c0a\",\"_type\":\"span\",\"marks\":[],\"text\":\" In financial services, the ability to dynamically adjust messaging based on user behavior and concerns is critical for building the confidence needed for long-term engagement.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d84f0aea81a\",\"_type\":\"block\",\"children\":[{\"_key\":\"7671c9a3fbd1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Speed to market enables optimization:\"},{\"_key\":\"217ff0d2a271\",\"_type\":\"span\",\"marks\":[],\"text\":\" The 3-week implementation timeline allowed Stash to quickly test, learn, and iterate on their approach, maximizing the impact of their onboarding improvements.\\n\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/88bbc77fcebfdf4a57edbeddda3c3004bbf4801d-2560x1600.png\",\"publishedDate\":\"2025-11-05T16:01:03.977Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-0cbf03b4ec258a6cd15b210931ce78f6f38d8a67-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Stash, a leading micro-investing platform, used real-time segmentation and multi-channel messaging in Braze to create dynamic onboarding experiences that meet users at their specific drop-off points, leading to marked improvements in conversion rates and email engagement.\",\"pageTitle\":\"Stash drives long-term investing habits with sophisticated, personalized user onboarding\",\"slug\":{\"_type\":\"slug\",\"current\":\"stash-case-study\"}},\"title\":\"Stash drives long-term investing habits with sophisticated, personalized user onboarding\"},{\"_id\":\"ff0d2a09-3d40-4e6e-b961-57c72a441950\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"fe5b4859be5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"174a3f9e74fe0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dyn Media, part of Axel Springer, is a premier sports content platform created by sports fans for sports fans. Based in Europe, Dyn Media aims to inspire and connect people through sports by providing genuine, high-quality content. The company focuses on long-term commitment, innovation, and supports partner leagues and young talent.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4a23a3b7c9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec50cd6d90030\",\"_type\":\"span\",\"marks\":[],\"text\":\"Customer engagement is crucial for Dyn Media’s mission to establish lasting relationships with sports fans. By offering personalized and authentic content, Dyn Media ensures that fans feel part of a sports community. The company leverages customer engagement to maximize CLV and enhance the overall user experience. As Dyn Media uses \"},{\"_key\":\"ec50cd6d90031\",\"_type\":\"span\",\"marks\":[\"c83cba29fe51\"],\"text\":\"AWS\"},{\"_key\":\"ec50cd6d90032\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"ec50cd6d90033\",\"_type\":\"span\",\"marks\":[\"ed95f973aba9\"],\"text\":\"Snowflake\"},{\"_key\":\"ec50cd6d90034\",\"_type\":\"span\",\"marks\":[],\"text\":\"—both Braze Alloys tech partners—they turned to Braze to be able to better activate their data in real time.\"}],\"markDefs\":[{\"_key\":\"c83cba29fe51\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/aws\"},{\"_key\":\"ed95f973aba9\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/technology-partners/snowflake\"}],\"style\":\"normal\"},{\"_key\":\"d4c1e273e596\",\"_type\":\"block\",\"children\":[{\"_key\":\"12e9c71547690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Dyn Media Leveraged Braze for Enhanced Customer Retention and Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"9e6bfb82f29c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9aeb260e3eb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"Dyn Media faced two key challenges. 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And each time the user interacts with a Ticketek email by clicking an event, they’re directed to the relevant event and the data about their choices is automatically collected to better personalize the experience in future emails.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab3d2f9597c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab3d2f9597c20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Best of all, everything is now automated and consistent across all of Ticketek’s Weekly Newsletter emails, thanks to Braze \"},{\"_key\":\"ab3d2f9597c21\",\"_type\":\"span\",\"marks\":[\"f0997be325a4\"],\"text\":\"Content Blocks\"},{\"_key\":\"ab3d2f9597c22\",\"_type\":\"span\",\"marks\":[],\"text\":\", which allows marketers to manage reusable, cross-channel content in a single, centralized location.\"}],\"markDefs\":[{\"_key\":\"f0997be325a4\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/engagement_tools/templates_and_media/content_blocks/\"}],\"style\":\"normal\"},{\"_key\":\"08604582a4f6\",\"_ref\":\"imported-craft-testimonial-from-doc-262461-block-2\",\"_type\":\"testimonialReference\"},{\"_key\":\"aa25f06fed4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"aa25f06fed4d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Ticketek Results: Smarter Campaigns, Stronger Conversion Rates\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"18f0d4953116\",\"_type\":\"block\",\"children\":[{\"_key\":\"18f0d49531160\",\"_type\":\"span\",\"marks\":[],\"text\":\"With Braze, Ticketek improved their click-to-convert rate by 228% over the control group, increased the volume of tickets sold per-open by 49%, and boosted their overall conversion rate on incremental products by 260%.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2d38062505b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2d38062505b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8b1400ef0d37\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b1400ef0d370\",\"_type\":\"span\",\"marks\":[],\"text\":\"In brick and mortar stores, great salespeople don’t just offer you every item on the shelf. 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Check out \"},{\"_key\":\"6a96c0620de91\",\"_type\":\"span\",\"marks\":[\"9762d733235d\"],\"text\":\"our guide.\"}],\"markDefs\":[{\"_key\":\"9762d733235d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-196911\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/25ca2fb0a8060005b1b1bea4b40f2e9c7e094c81-900x1220.png\",\"publishedDate\":\"2022-03-23T11:43:12-04:00\",\"seo\":{\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-25ca2fb0a8060005b1b1bea4b40f2e9c7e094c81-900x1220-png\",\"_type\":\"reference\"}},\"pageTitle\":\"Ticketek Brings Personalized Event Recommendations to Customers With Braze, Snowflake, and Amazon\",\"slug\":{\"current\":\"ticketek-case-study\"}},\"title\":\"Ticketek Brings Personalized Event Recommendations to Customers With Braze, Snowflake, and Amazon\"},{\"_id\":\"imported-craft-747238\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"ee9a2797c689\",\"_type\":\"block\",\"children\":[{\"_key\":\"ee9a2797c6890\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a luxury fitness brand, Equinox serves up a top-tier experience to its members in over 100 beautifully designed clubs across the US, Canada, and the UK. 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Quickly, they developed a \"},{\"_key\":\"f5c9fc9aed651\",\"_type\":\"span\",\"marks\":[\"13b0b144d408\"],\"text\":\"customer engagement strategy\"},{\"_key\":\"f5c9fc9aed652\",\"_type\":\"span\",\"marks\":[],\"text\":\" to deliver the same premium experience their members had come to love online.\"}],\"markDefs\":[{\"_key\":\"13b0b144d408\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-643288\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"db5f19c1426c\",\"_type\":\"block\",\"children\":[{\"_key\":\"db5f19c1426c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Equinox Personalizes the Online Customer Experience to Match Their Premium Brand\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c5804a109de3\",\"_type\":\"block\",\"children\":[{\"_key\":\"c5804a109de30\",\"_type\":\"span\",\"marks\":[],\"text\":\"With a set of unique business challenges in 2020, Equinox wanted a customer engagement solution that would align with their ongoing and long-term needs. For instance, some of their long-term membership applications included automated reminders delivered via \"},{\"_key\":\"c5804a109de31\",\"_type\":\"span\",\"marks\":[\"d1f2a0f2d1ae\"],\"text\":\"push notification\"},{\"_key\":\"c5804a109de32\",\"_type\":\"span\",\"marks\":[],\"text\":\". However, they had specific customer milestones they wanted to celebrate in their app and needed a creative yet scalable way of triggering comms to boost awareness of on-demand content.\"}],\"markDefs\":[{\"_key\":\"d1f2a0f2d1ae\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4cc1551a9b5a\",\"_type\":\"block\",\"children\":[{\"_key\":\"4cc1551a9b5a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While the Equinox app was a reliable point of engagement for booking or checking into a club, members were not accustomed to using it for browsing on-demand content. This finding meant they’d need to rely on the homepage to deliver relevant content to alert members to the vast options available. While this sounds simple in theory, when you have hundreds of online classes, articles, and club items to promote, democratizing the homepage is a delicate tightrope act to balance out.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1d34ae4841ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"1d34ae4841ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Driving Engagement Using Braze Content Cards\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5cf0d0dc9ab0\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cf0d0dc9ab00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Equinox takes a customer-first approach to customer engagement that’s intensely iterative. With their goal of empowering members to realize their maximum potential, they knew that to match their clubs' premium feel, they needed to deliver an equally top-shelf digital experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2915709726f7\",\"_type\":\"block\",\"children\":[{\"_key\":\"2915709726f70\",\"_type\":\"span\",\"marks\":[],\"text\":\"But how should teams go about putting premium customer engagement into practice? According to Equinox’s team, \"},{\"_key\":\"2915709726f71\",\"_type\":\"span\",\"marks\":[\"5d0ef4e1bbcb\"],\"text\":\"personalization\"},{\"_key\":\"2915709726f72\",\"_type\":\"span\",\"marks\":[],\"text\":\" is critical to get right. To serve customers with the most relevant and meaningful content predicated on what they engage with or what the brand thinks will resonate with them requires careful implementation.\"}],\"markDefs\":[{\"_key\":\"5d0ef4e1bbcb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-437171\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"09fbb4678bb9\",\"_type\":\"block\",\"children\":[{\"_key\":\"09fbb4678bb90\",\"_type\":\"span\",\"marks\":[],\"text\":\"Looking to increase awareness for on-demand content in members who joined Equinox for the in-club experience, the team wanted an eye-catching way to speak to users individually.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"553b245c404f\",\"_type\":\"block\",\"children\":[{\"_key\":\"553b245c404f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"First, the team observed their members’ behavior to diagnose where the disconnect was. Users log into the app to complete quick actions, like booking a class or checking into a club location. This didn’t give them much runway to grab users’ attention the way an app designed around browsing activity might. It would be easy for particular messages in this context to get lost or come across as overly persistent and sales-y—the opposite of the premium experience they were looking to build.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4310a413a7ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"4310a413a7ff0\",\"_type\":\"span\",\"marks\":[],\"text\":\"They soon realized they needed a channel to cut through the noise and chose the Equinox homepage. To do that, they would need to use strategic personalization to democratize the content on the page—without cannibalizing other business goals around visibility from informing and converting members to paid services like personal training.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"OcKAH80B-FLBhCqa0o53u\",\"_ref\":\"imported-craft-kuf42v3gh6\",\"_type\":\"videoReference\"},{\"_key\":\"2457b947a201\",\"_type\":\"block\",\"children\":[{\"_key\":\"2457b947a2010\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Here’s how they did it:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"605f671f7ed3\",\"_type\":\"block\",\"children\":[{\"_key\":\"605f671f7ed30\",\"_type\":\"span\",\"marks\":[],\"text\":\"1. Using \"},{\"_key\":\"605f671f7ed31\",\"_type\":\"span\",\"marks\":[\"8ca4aa6eb015\"],\"text\":\"Braze Canvas Flow\"},{\"_key\":\"605f671f7ed32\",\"_type\":\"span\",\"marks\":[],\"text\":\", an intuitive customer journey orchestration tool, the team created the first iteration of the campaign.\"}],\"markDefs\":[{\"_key\":\"8ca4aa6eb015\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-315568\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"ab6bb4ecd31e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab6bb4ecd31e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"2. The Canvas incorporated\"},{\"_key\":\"ab6bb4ecd31e1\",\"_type\":\"span\",\"marks\":[\"d5903209071c\"],\"text\":\" Content Cards\"},{\"_key\":\"ab6bb4ecd31e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", a persistent and dynamic in-app messaging channel, and determined what segment each user would fall into to pick the order of the content they received.\"}],\"markDefs\":[{\"_key\":\"d5903209071c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-24287\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"dfe053ec7296\",\"_type\":\"block\",\"children\":[{\"_key\":\"dfe053ec72960\",\"_type\":\"span\",\"marks\":[],\"text\":\"3. They thoughtfully constructed segmentation and content creation to allow for maximum personalization. Each Content Card consisted of a content block that made a call to their content delivery network. This looped in with their recommendation APIs, so the team could frequently rotate content without changing campaigns or segmentation.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"539aea91b4b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"539aea91b4b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"4. Additionally, the CRM team relied on tags within their CDN and Liquid logic within Braze to ensure each content block returned different content based on the custom attributes of the user.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c9e04a787510\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9e04a7875100\",\"_type\":\"span\",\"marks\":[],\"text\":\"5. Additionally, the team had a set of recommendation engines they built in-house they could leverage. With Braze \"},{\"_key\":\"c9e04a7875101\",\"_type\":\"span\",\"marks\":[\"788d80f7656b\"],\"text\":\"Connected Content\"},{\"_key\":\"c9e04a7875102\",\"_type\":\"span\",\"marks\":[],\"text\":\", Equinox team could use the specific class for each member and message them with a recommendation. For example, a member who signed up for Metcon3, an Equinox signature class, would see content for on-demand versions of athletic training classes.\"}],\"markDefs\":[{\"_key\":\"788d80f7656b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-196911\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"771f429f77b4\",\"_type\":\"block\",\"children\":[{\"_key\":\"771f429f77b40\",\"_type\":\"span\",\"marks\":[],\"text\":\"6. Post-launch, the team has added a few additional features to enhance performance. These include pinning relevant Content Cards to the top of the app homepage and setting conditional logic within the Content Card itself.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"lBNCLTkkqgMdzX8qbGmyG\",\"_ref\":\"imported-craft-367y4gsbly\",\"_type\":\"videoReference\"},{\"_key\":\"42412ed9dc8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"42412ed9dc8c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"With Braze, the Possibilities (of Content Variations) are Endless\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"8b3c1ce47636\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b3c1ce476360\",\"_type\":\"span\",\"marks\":[],\"text\":\"Democratizing the high-value real estate of the homepage using advanced personalization was a big unlock for the Equinox team. Marketing content now lives side by side with on-demand classes and articles, and the homepage scroll length has decreased by half. Using Braze, the team can launch campaigns in parallel rather than sequentially, increasing impressions and the lifespan of each campaign they deploy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"006587726c16\",\"_type\":\"block\",\"children\":[{\"_key\":\"006587726c160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Equally impressive is how the team leveraged \"},{\"_key\":\"006587726c161\",\"_type\":\"span\",\"marks\":[\"79087df779c0\"],\"text\":\"Canvas Flow\"},{\"_key\":\"006587726c162\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"006587726c163\",\"_type\":\"span\",\"marks\":[\"ed3f81c32090\"],\"text\":\"Connected Content\"},{\"_key\":\"006587726c164\",\"_type\":\"span\",\"marks\":[],\"text\":\" to create hundreds of personalized experiences their members crave. In just a few months, they went from delivering one static homepage experience with one dynamic card in 3 possible states to 21 homepage experiences, with 42 pieces of dynamic content at up to 6 possible conditions. Each member went from having three potential experiences to hundreds tailored to their unique fitness interests and goals. By helping the team take a more data-driven approach to serving their customers, they’ve been able to trigger campaigns in real-time via API-triggered campaigns and leverage aggregated data sent from \"},{\"_key\":\"006587726c165\",\"_type\":\"span\",\"marks\":[\"341955cb7978\"],\"text\":\"Redshift\"},{\"_key\":\"006587726c166\",\"_type\":\"span\",\"marks\":[],\"text\":\" to make every experience feel more personally relevant.\"}],\"markDefs\":[{\"_key\":\"79087df779c0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-336667\",\"_type\":\"reference\"}},{\"_key\":\"ed3f81c32090\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-21351\",\"_type\":\"reference\"}},{\"_key\":\"341955cb7978\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-621078\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"e90a9c57f0f1\",\"_type\":\"block\",\"children\":[{\"_key\":\"e90a9c57f0f10\",\"_type\":\"span\",\"marks\":[],\"text\":\"Equinox is still going strong, with plans to continue bringing in content from other services to make their messaging as cohesive as possible. It shows no signs of slowing down their experimentation. From elevated in-club experiences to tailor-made on-demand interactivity, they exemplify why putting the customer first is an excellent strategy for driving engagement and sustainable growth.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"BWU-usCwqLr3RxfzzlG1F\",\"_ref\":\"imported-craft-testimonial-from-doc-747238-block-5\",\"_type\":\"testimonialReference\"},{\"_key\":\"a931577bac94\",\"_type\":\"block\",\"children\":[{\"_key\":\"a931577bac940\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Equinox’s Results: Campaigns That Drive In-Person and Online Engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a61f299027c6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a61f299027c60\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the power of Braze, Equinox was able to achieve a 150% uplift in members who engaged both in club and online—a key goal—for the month of September 2022. They were also able to increase visibility into what their members were engaging with and how.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b07dac6e775\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b07dac6e7750\",\"_type\":\"span\",\"marks\":[],\"text\":\"Additionally, they were able to run two “Check-in Challenge” test campaigns in July and September, ultimately seeing a 21% increase in engagement over the control group from August to September.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1ad817ac5f85\",\"_type\":\"block\",\"children\":[{\"_key\":\"1ad817ac5f850\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Key Takeaways\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"d1032a301f55\",\"_type\":\"block\",\"children\":[{\"_key\":\"d1032a301f550\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Personalization is what makes an online experience feel premium.\"},{\"_key\":\"d1032a301f551\",\"_type\":\"span\",\"marks\":[],\"text\":\" A world-class business offering deserves world-class customer engagement. Weaving in messaging that speaks to the individual effectively conveys that your brand is worth investing in for the long haul.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5b38a282d729\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b38a282d7290\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Achieve more variations using purpose-built tools.\"},{\"_key\":\"5b38a282d7291\",\"_type\":\"span\",\"marks\":[],\"text\":\" Pulling together a personalized experience with hundreds of variations doesn’t have to be a headache. Look for a solution that enables you to segment and compose campaigns all in one dashboard to ensure smooth delivery, end to end.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"fc94f10ed60c\",\"_type\":\"block\",\"children\":[{\"_key\":\"fc94f10ed60c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In-person experiences can fuel online engagement and vice versa.\"},{\"_key\":\"fc94f10ed60c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" There’s no reason for a brick-and-mortar experience to feel disconnected from its digital counterpart with the right customer engagement strategy in your pocket. Look for opportunities to make them feel cohesive and supportive of one another, from using your app to drive awareness of special in-person deals to making the booking process more frictionless with auto-reminders.\"}],\"level\":1,\"listItem\":\"number\",\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/77f8b8d4970729e9d31bcd214e71fa0d88248fcd-900x1220.png\",\"publishedDate\":\"2023-08-24T15:57:12-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-d5af41679ca4ec02fdc2f353aeeb56199e5828f1-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"See how Equinox boosted customer engagement in luxury fitness clubs by leveraging Braze’s personalized marketing strategies and cross-channel campaigns.\",\"pageTitle\":\"Equinox Case Study | Marketing for Fitness Clubs\",\"slug\":{\"current\":\"equinox-case-study\"}},\"title\":\"Equinox Builds Dynamic App Experiences at Scale With Braze Content Cards\"},{\"_id\":\"imported-craft-974031\",\"_type\":\"caseStudy\",\"body\":[{\"_key\":\"5a0f02fcfac5\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a0f02fcfac50\",\"_type\":\"span\",\"marks\":[\"4db2c8681f19\"],\"text\":\"Life360\"},{\"_key\":\"5a0f02fcfac51\",\"_type\":\"span\",\"marks\":[],\"text\":\" is redefining family safety and connectivity, making it easier and more reliable than ever. 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