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always-on AI agents</span></div></a></li><li><a class="nav-item flex gap-3" href="/product/reporting-analytics"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="presentation-chart-01"><use href="/icons/sprites.svg#presentation-chart-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Reporting & Analytics</span><span class="text-sm font-normal text-gray-600">Analyze performance & uncover insights</span></div></a></li></ul></div></div></div><div class="nav-dropdown__right-section relative py-8 xl:pl-8 xl:w-3/5 before:bg-gray-50 before:absolute before:z-0 before:top-0 before:w-screen before:h-full before:left-1/2 before:-translate-x-1/2 xl:before:left-0 xl:before:transform-none"><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div 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aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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aria-label="One year of the Braze Data Platform: Elevating user experiences and cross-team collaboration" href="/resources/articles/2025-braze-data-platform-anniversary"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="One year of the Braze Data Platform: Elevating user experiences and cross-team collaboration" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4b9852276d30c705b0dda71136c016382218db93-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4b9852276d30c705b0dda71136c016382218db93-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F4b9852276d30c705b0dda71136c016382218db93-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">9<!-- --> min read</span></div><h4 class="text-display-xs font-bold">One year of the Braze Data Platform: Elevating user experiences and cross-team collaboration</h4><span class="text-sm font-bold text-gray-500">July 15, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Data agility at a massive scale: How the Braze Data Platform supports customer engagement" href="/resources/articles/braze-data-platform-2025-scale"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Data agility at a massive scale: How the Braze Data Platform supports customer engagement" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fd22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Data agility at a massive scale: How the Braze Data Platform supports customer engagement</h4><span class="text-sm font-bold text-gray-500">March 04, 2026</span></div></div></a></div></div><div data-index="8" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:7.6923076923076925%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="How the Braze Data Platform enhances flexibility and fosters collaboration" href="/resources/articles/braze-data-platform-flexibility-collaboration"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="How the Braze Data Platform enhances flexibility and fosters collaboration" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7ff3cd690aabb2cebf610faf80d0fe2454abc10a-3840x2160.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F7ff3cd690aabb2cebf610faf80d0fe2454abc10a-3840x2160.png&w=1200&q=75 2x" 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League Increases Ad Efficiency and Sells Out Events With Braze Audience Sync" href="/customers/national-basketball-league-case-study"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="The National Basketball League Increases Ad Efficiency and Sells Out Events With Braze Audience Sync" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3988565a13dfc01f3cde959656ae430f086de4a7-900x1220.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3988565a13dfc01f3cde959656ae430f086de4a7-900x1220.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F3988565a13dfc01f3cde959656ae430f086de4a7-900x1220.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Case Study</span><span class="text-sm font-bold text-gray-500">4<!-- --> min read</span></div><h4 class="text-display-xs font-bold">The National Basketball League Increases Ad Efficiency and Sells Out Events With Braze Audience Sync</h4><span class="text-sm font-bold text-gray-500">March 27, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li><li class=""><button>5</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a 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Platform Overview</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="How Braze Works" href="/product">How Braze Works</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" 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With the addition of new sources and increased flexibility to CDI, we saw a 62% year-over-year increase in adoption.\"}],\"markDefs\":[{\"_key\":\"2b0b7a0afb25\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/cloud_ingestion/\"},{\"_key\":\"f22c264d965d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs/\"},{\"_key\":\"aed90f206542\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/zero-copy-segmentation-how-to-use-cdi-segments\"}],\"style\":\"normal\"},{\"_key\":\"3c0b335ccfdc\",\"_type\":\"richImage\",\"alt\":\"a purple background with the words zero copy data access on it\",\"asset\":{\"_ref\":\"image-318d56e82501fa73ffaaeaaa96b4fcf9d0560a7a-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f1559448729d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb66e2d92e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition to direct connections with data warehouses and cloud storage, many brands bring data from external sources into Braze. Using \"},{\"_key\":\"4c0437c8f73f\",\"_type\":\"span\",\"marks\":[\"4d92167435c5\"],\"text\":\"Data Transformation\"},{\"_key\":\"7f2a18d86b5b\",\"_type\":\"span\",\"marks\":[],\"text\":\", companies can easily build and manage webhook integrations with external systems, automating data flows to power sophisticated marketing use cases. Last year, we introduced pre-built templates for common external platforms, such as Zendesk, Stripe, Typeform, and more. This has allowed marketers to get started with less technical support, resulting in a 50% increase in Data Transformation usage on Braze in the last year.\"}],\"markDefs\":[{\"_key\":\"4d92167435c5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/data_transformation/overview/\"}],\"style\":\"normal\"},{\"_key\":\"180aa3bec41a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec669303e6a7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b4e7dd22532\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2c3e47d0a28\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the ongoing proliferation of channels, devices, and platforms, customers often engage with brands in multiple places, which can result in the creation of duplicate user records. In early April, Braze introduced \"},{\"_key\":\"2c0028da33a2\",\"_type\":\"span\",\"marks\":[\"69f1ecde5935\"],\"text\":\"Automated Identity Resolution\"},{\"_key\":\"4f7507d73513\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help marketers easily identify and merge profiles to maintain a single, unified representation of their end users.\"}],\"markDefs\":[{\"_key\":\"69f1ecde5935\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-flexibility-collaboration\"}],\"style\":\"normal\"},{\"_key\":\"af8c3eb9ab15\",\"_type\":\"richImage\",\"alt\":\"an illustration of nicole diaz 's profile on a phone\",\"asset\":{\"_ref\":\"image-adc217f0aebc857bac3c2f7d9e5ceca6780f84a0-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b4919dbf3236\",\"_type\":\"block\",\"children\":[{\"_key\":\"b210f30f44bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond the user profile, marketing teams often need access to non-customer data in their campaigns, such as information about products, features, offers, promotions, and more. Now brands can easily upload any data using CSV imports and save it on Braze Catalogs for use in their campaigns. For example, a marketer at a media and entertainment company can import information about the movies and shows hosted by that streaming service, then recommend content to users based on their favorited titles and most-watched genres. And this approach is catching on—our data shows that Catalog usage has increased by nearly 80% since we introduced the Braze Data Platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fac48056593\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2f773db6699\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing teams want autonomy in using data for customer engagement. Over the last year, the Braze Data Platform has introduced features to allow marketers to more independently manage their data in Braze. What does that look like? Brands can now add descriptions and tags within Braze to support data sorting, and it’s also easier to clean data by blocklisting attributes and events, or deleting data that is no longer needed. The result? More control over their data and better customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e10b0856afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"00cd9a340e42\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Distribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aa48c2bbe747\",\"_type\":\"block\",\"children\":[{\"_key\":\"33d5c6873a68\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands execute campaigns and connect with their customers, a wealth of new data is produced. With Braze, brands not only can leverage real-time data for dynamic personalization but also stream this data to external systems and tools to empower and inform business units beyond Marketing, enriching their overarching business strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"994b2d6698d0\",\"_type\":\"richImage\",\"alt\":\"an orange background with icons and the word braze\",\"asset\":{\"_ref\":\"image-9479a440b5814ba259c6a50d391c6c4d2208d8bd-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f6e30344a468\",\"_type\":\"block\",\"children\":[{\"_key\":\"6220a2c68105\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since we introduced our new \"},{\"_key\":\"fe70624d424d\",\"_type\":\"span\",\"marks\":[\"7e762953e23f\"],\"text\":\"Report Builder and Dashboard Builder\"},{\"_key\":\"1d667ceb1f9e\",\"_type\":\"span\",\"marks\":[],\"text\":\" capabilities this spring, we’ve witnessed a significant uptick in customers utilizing analytics features to transform their engagement data into actionable insights. With over 17,000 custom reports run and 1,600 custom dashboards created since launch, marketers are gaining the insights they need to optimize engagement strategies and prove campaign impact in real time.\"}],\"markDefs\":[{\"_key\":\"7e762953e23f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2025-braze-reporting-announcements\"}],\"style\":\"normal\"},{\"_key\":\"8b8fb6331d44\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdd1b885e8b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"But we didn’t stop there. With \"},{\"_key\":\"02235ccc46df\",\"_type\":\"span\",\"marks\":[\"639b1d6b4664\"],\"text\":\"Currents\"},{\"_key\":\"0347242d9bc6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"373bbe716f40\",\"_type\":\"span\",\"marks\":[\"c58c14ebf53b\"],\"text\":\"Snowflake Data Sharing\"},{\"_key\":\"5a33e6583502\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can securely distribute their product, engagement, and customer data to destinations outside of Braze, ensuring that other parts of their organization can also benefit from this valuable customer engagement data. Last year, we streamed over 11 trillion events across multiple destinations using Currents. To further this effort, and extend the utility of data collected via Braze, we expanded our Currents Connector library to include the Adobe Real-Time Customer Data Platform, strengthening our partner ecosystem and providing brands with seamless solutions to ensure their data is accessible wherever it’s needed.\"}],\"markDefs\":[{\"_key\":\"639b1d6b4664\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents\"},{\"_key\":\"c58c14ebf53b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_analytics/data_warehouses/snowflake/faqs\"}],\"style\":\"normal\"},{\"_key\":\"e1a9d1829d55\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1146ba5fb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s new in the Braze Data Platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4cc3ef41f4f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ea09a605ce4\",\"_type\":\"span\",\"marks\":[],\"text\":\"It was a big, exciting year for the Braze Data Platform, and we have even more innovation on the horizon. As we look ahead, we are focused on two key areas: Empowering Marketing teams to be more autonomous, while simultaneously giving marketers and their technical counterparts the tools required to work as efficiently as possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f54b6fa9cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"837a2557a619\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Elevating user experiences while reducing reliance on technical teams\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"09e19b2e922e\",\"_type\":\"block\",\"children\":[{\"_key\":\"448e1ebe4715\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform is designed to simplify the marketers’ journey, enabling them to manage their customer engagement strategies with ease and efficiency. That can enhance their product experiences while reducing reliance on technical teams, making it easier for marketers to focus on creating memorable moments with their end customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be0f01ab3cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed3f5a79b702\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"New eCommerce Calculated Fields (EA Q2 FY26):\"},{\"_key\":\"e2ed8a3fe0ab\",\"_type\":\"span\",\"marks\":[],\"text\":\" Earlier this year, we launched a strategic partnership and enhanced integration with \"},{\"_key\":\"b26173eb63ed\",\"_type\":\"span\",\"marks\":[\"46e836491125\"],\"text\":\"Shopify\"},{\"_key\":\"15c550c304ce\",\"_type\":\"span\",\"marks\":[],\"text\":\", making it easier for enterprise eCommerce marketers to align with evolving shopper preferences by leveraging real-time data and insights. Building on this foundation, we’re thrilled to introduce eCommerce Calculated User Fields. These fields allow eCommerce brands to effortlessly track customer lifetime value and build relevant experiences for each user. For example, a fashion retailer can quickly identify their top spenders using pre-defined fields like “Total Revenue,” “Total Refunds,” and “Total Orders.” The brand can then use these segments to send highly targeted campaigns to these customers—such as an email offering a 20% discount on new arrivals—while easily tracking the monetary impact associated with the initiatives.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"46e836491125\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-shopify-announcement\"}],\"style\":\"normal\"},{\"_key\":\"74a79aed77cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e622b03540\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Self-Serve Profile Deletion (EA Q2 FY26):\"},{\"_key\":\"9beff16bf09c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Many brands now operate across multiple geographies, facing diverse data privacy regulations like \"},{\"_key\":\"d58912cc4b35\",\"_type\":\"span\",\"marks\":[\"5200f64d4783\"],\"text\":\"GDPR\"},{\"_key\":\"8eef5c373751\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the European Union, or \"},{\"_key\":\"c79d7fc37e5b\",\"_type\":\"span\",\"marks\":[\"2d68efbed83c\"],\"text\":\"CCPA\"},{\"_key\":\"8b9992aedb08\",\"_type\":\"span\",\"marks\":[],\"text\":\" in California. Imagine a customer from one of these regions reaches out to request that their data be deleted; rather than navigating extra steps or involving additional teams, marketers can now quickly and efficiently locate and delete that user's profile directly within Braze. With Self-Serve Profile Deletion, brands can reduce risk, demonstrate their commitment to data privacy, and enable marketers to maintain and manage their customer data with autonomy that would otherwise require manual intervention from technical teams.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5200f64d4783\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/gdpr-compliance-need-to-know\"},{\"_key\":\"2d68efbed83c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ccpa-faqs\"}],\"style\":\"normal\"},{\"_key\":\"ddb2becb3132\",\"_type\":\"block\",\"children\":[{\"_key\":\"7541f82009b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CSV Imports for Custom Events (GA Q2 FY26):\"},{\"_key\":\"99733a0bdc53\",\"_type\":\"span\",\"marks\":[],\"text\":\" Uploading customer data via CSV has been a quick and reliable method for creating and updating user profiles in Braze for some time. We're excited to extend this capability with the ability to upload custom events alongside user attributes. Imagine a retail brand hosting a styling workshop and collecting valuable first-party data, such as event attendance, interactions with specific vendors, or post-event feedback. Brands can seamlessly bring this data into Braze, connecting real-world engagement to their Braze campaigns, without requiring engineering support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40944c5b5115\",\"_type\":\"block\",\"children\":[{\"_key\":\"22eb658ea425\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bolstering data integrity while streamlining operations between Marketing, Product and Engineering\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"18c1518fff4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9935a2eb7db\",\"_type\":\"span\",\"marks\":[],\"text\":\"From top to bottom, the Braze Data Platform has been developed to address our customers’ most pressing technical challenges. We are committed to reducing operational overhead, improving data quality, and fostering a more autonomous environment for marketers using Braze. By providing marketers with self-service capabilities and giving technical teams more robust tools for proactive monitoring and validation, we're not only improving our platform, but working to enhance our customers’ ability to deliver high-impact, strategic work that truly moves the needle for their business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"def40a88660d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a880716b867a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Proactive API monitoring with Usage Alerts (GA Q2 FY26):\"},{\"_key\":\"fa49a7b2c0a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" Earlier this year, we launched our API Usage Dashboard, allowing technical teams to easily monitor and visualize their API traffic in Braze. Going a step further, brands can now set alerts to be notified when API requests reach near their rate limit, or if error rates spike above a certain threshold. These real-time notifications empower technical teams to more easily investigate issues like malformed requests, adjust traffic routing as needed, and support a more seamless flow of data for campaign delivery and overall team efficiency.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"251b3d2d51dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cfa3ad0e429\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bulk Data Updates for Recommended Events (EA Q2 FY26):\"},{\"_key\":\"939c012e6f98\",\"_type\":\"span\",\"marks\":[],\"text\":\" We’re excited to introduce streamlined workflows for handling Back-in-Stock and Price Drop notifications via Bulk Data Updates. This feature enables brands to process thousands of updates simultaneously, ensuring that end customers receive accurate and timely information on product availability and pricing. By automating these updates, technical teams can not only minimize the risk of errors, but reduce workloads associated with supporting these sorts of triggered campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35a2ea3d3f16\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0a4201d847\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhanced Data Exports (GA Q2 FY26):\"},{\"_key\":\"21e70dde5df4\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"8f00f0dd2a72\",\"_type\":\"span\",\"marks\":[\"83aec2ef45a5\"],\"text\":\"Currents\"},{\"_key\":\"d0dcb0a1a730\",\"_type\":\"span\",\"marks\":[],\"text\":\" exports now include more detailed data from Braze engagement channels, including new channels like \"},{\"_key\":\"78a353ff2077\",\"_type\":\"span\",\"marks\":[\"2e057246e135\"],\"text\":\"Braze Banners\"},{\"_key\":\"dec21dd358f0\",\"_type\":\"span\",\"marks\":[],\"text\":\". This upgrade makes it easy to seamlessly integrate comprehensive customer engagement data—such as Banner clicks, impressions, webhook failures, suspected bot activity and more—into external destinations like CDPs, business intelligence (BI) and analytics tools, or customer service platforms. Further, the introduction of Currents Test Sends, allows engineers to quickly verify data accuracy and troubleshoot exports directly from the Braze dashboard, contributing to improved data integrity and quality.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"83aec2ef45a5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents/\"},{\"_key\":\"2e057246e135\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/banners/\"}],\"style\":\"normal\"},{\"_key\":\"314e243977f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a0f9f909585\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"60b621552061\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f39fa25b662\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s been an exciting year for the Braze Data Platform, but we’re not resting on our laurels. We are continuing to invest in new features and functionality within the platform, with an eye toward empowering marketers while making cross-functional collaboration and seamless as possible as brands deliver innovative and impactful customer engagement experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b513ad64c725\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a375e01c6f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to dig deeper into the Braze Data Platform and how it can support your brand? Check out our recent \"},{\"_key\":\"c04602a2298e\",\"_type\":\"span\",\"marks\":[\"1c9cc63aa37d\"],\"text\":\"What’s New webinar\"},{\"_key\":\"e96b144eadbd\",\"_type\":\"span\",\"marks\":[],\"text\":\" for all the key details, or reach out directly for more information!\"}],\"markDefs\":[{\"_key\":\"1c9cc63aa37d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/q2-2025-new-product-release\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4b9852276d30c705b0dda71136c016382218db93-3840x2160.png\",\"publishedDate\":\"2025-07-15T13:00:01.136Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1c5c34dbf4fbe365fac365f9deddd683910144a5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"This week, Braze celebrated a significant milestone: The one-year anniversary of the Braze Data Platform. Let’s take a look at our innovation across the three pillars of the Braze Data Platform: Data Unification, Data Activation and Data Distribution.\",\"pageTitle\":\"One year of the Braze Data Platform\",\"slug\":{\"_type\":\"slug\",\"current\":\"2025-braze-data-platform-anniversary\"}},\"title\":\"One year of the Braze Data Platform: Elevating user experiences and cross-team collaboration\"},{\"_id\":\"baf2c2cc-5dba-4594-bcf3-0155e8486855\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"293fa5dbfc1f\",\"_type\":\"block\",\"children\":[{\"_key\":\"f4b8c0360905\",\"_type\":\"span\",\"marks\":[],\"text\":\"To build strong relationships with their customers, brands need to make each individual feel personally seen and valued, even when they're engaging with millions of them at once. But providing the one-to-one relevance that consumers demand on a one-to-many scale can be a major challenge, one that requires both the right data and the ability to manage, analyze, and act on that information, regardless of volume.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d9e4cfddc96b\",\"_type\":\"block\",\"children\":[{\"_key\":\"8f4428e6f2cc\",\"_type\":\"span\",\"marks\":[],\"text\":\"For marketers managing millions of data points across multiple platforms, effectively handling customer insights makes it possible to deliver the sorts of personalized experiences consumers expect. To that end, the \"},{\"_key\":\"54ea22b7d526\",\"_type\":\"span\",\"marks\":[\"bc46835ae390\"],\"text\":\"Braze Data Platform\"},{\"_key\":\"da8a28a6294c\",\"_type\":\"span\",\"marks\":[],\"text\":\" (BDP) enables brands to leverage that information effectively and use it to drive relevance at scale for businesses around the globe.\"}],\"markDefs\":[{\"_key\":\"bc46835ae390\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"b7c4f4683d78\",\"_type\":\"block\",\"children\":[{\"_key\":\"7fe1e724893f\",\"_type\":\"span\",\"marks\":[],\"text\":\"What does that look like? Between January 1 and December 31, 2025, the Braze platform:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d7d3dc1e47bf\",\"_type\":\"block\",\"children\":[{\"_key\":\"6bff653531bf\",\"_type\":\"span\",\"marks\":[],\"text\":\"Processed 25.8 trillion data points from a variety of \"},{\"_key\":\"f7c5754b49fe\",\"_type\":\"span\",\"marks\":[\"1732bf8999bd\"],\"text\":\"ingestion sources\"},{\"_key\":\"5fbb1e4b2575\",\"_type\":\"span\",\"marks\":[],\"text\":\" (including SDKs and APIs).\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"1732bf8999bd\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/exploring-the-technical-side-of-ingesting-data-into-braze\"}],\"style\":\"normal\"},{\"_key\":\"72eb733ee964\",\"_type\":\"block\",\"children\":[{\"_key\":\"bd4ddaeef19b\",\"_type\":\"span\",\"marks\":[],\"text\":\"Made 8.7 trillion profile updates via our reverse ETL tool, \"},{\"_key\":\"9125dc8a3740\",\"_type\":\"span\",\"marks\":[\"92c922bc0036\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"17c008bb5423\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI), among other ingestion methods.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"92c922bc0036\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/cloud_ingestion\"}],\"style\":\"normal\"},{\"_key\":\"5d1e98e38a89\",\"_type\":\"block\",\"children\":[{\"_key\":\"17c008bb5423\",\"_type\":\"span\",\"marks\":[],\"text\":\"Streamed nearly 13 trillion events to our customers via our \"},{\"_key\":\"c9937b896076\",\"_type\":\"span\",\"marks\":[\"c30e7a2cc859\"],\"text\":\"Currents\"},{\"_key\":\"f8764ad429a5\",\"_type\":\"span\",\"marks\":[],\"text\":\" product.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"c30e7a2cc859\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/distribution/braze_currents\"}],\"style\":\"normal\"},{\"_key\":\"2889d3a74ba9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b415d3accea\",\"_type\":\"span\",\"marks\":[],\"text\":\"Let's take a peek behind the curtain and explore the scale, reliability, and performance of the Braze Data Platform—and how it can support both marketers' strategic priorities and consumers' individual needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"14592d3eb5df\",\"_type\":\"block\",\"children\":[{\"_key\":\"ebdac6e916fa\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What is the Braze Data Platform?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"78f59ce7d7e5\",\"_type\":\"block\",\"children\":[{\"_key\":\"15beb46a86b3\",\"_type\":\"span\",\"marks\":[],\"text\":\"At its core, the Braze Data Platform is a comprehensive, composable set of capabilities and partner integrations that are designed to help marketers leverage data to deliver more impactful, scalable customer experiences in real time. While there are many capabilities contained within the BDP, our goal in building it was to help our customers achieve three key objectives associated with consolidating and utilizing their customer insights.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"81b79a23f7a0\",\"_type\":\"block\",\"children\":[{\"_key\":\"162a48276d33\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA UNIFICATION\"},{\"_key\":\"a6797ef6a401\",\"_type\":\"span\",\"marks\":[],\"text\":\": Getting data into Braze quickly, economically, and with minimum fuss\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6ae282efb550\",\"_type\":\"block\",\"children\":[{\"_key\":\"8605ab8cff4f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA ACTIVATION\"},{\"_key\":\"a6d6597125e9\",\"_type\":\"span\",\"marks\":[],\"text\":\": Turning that data into clean, actionable insights that power campaigns\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6857709666e0\",\"_type\":\"block\",\"children\":[{\"_key\":\"e47b18c9136f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"DATA DISTRIBUTION\"},{\"_key\":\"030a2094c3ea\",\"_type\":\"span\",\"marks\":[],\"text\":\": Sharing data and insights from Braze to other systems\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bb608f0c6eab\",\"_type\":\"block\",\"children\":[{\"_key\":\"0144b4f28a7e\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The BDP may be new…but its usage already speaks volumes\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"944db8bbe73c\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffd28cba42f4\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is central to customer engagement, enabling the sorts of highly relevant, responsive messaging that consumers have come to expect. One of the primary reasons we launched the Braze Data Platform was to help marketers use the data at their disposal to power relevant, value-added experiences for their customers. \"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1de1970de77a\",\"_type\":\"block\",\"children\":[{\"_key\":\"a572153f93ab\",\"_type\":\"span\",\"marks\":[],\"text\":\"We are pleased to see this vision increasingly become a reality. In fact, between the \"},{\"_key\":\"7410ecc99246\",\"_type\":\"span\",\"marks\":[\"cc2b341228b1\"],\"text\":\"July 2024 launch of the BDP\"},{\"_key\":\"b591e6c75daa\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the end of 2025, the percentage of Braze customers who used three or more data features rose by 62%. That increase speaks volumes, demonstrating that when brands have an intuitive and reliable way to manage and act on data in their customer engagement efforts, they do.\"}],\"markDefs\":[{\"_key\":\"cc2b341228b1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-announcement\"}],\"style\":\"normal\"},{\"_key\":\"cf2bf6516a8f\",\"_type\":\"block\",\"children\":[{\"_key\":\"738022252629\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"BDP by the numbers\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"222c329c5ab9\",\"_type\":\"block\",\"children\":[{\"_key\":\"732246eb6129\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #1: Data unification\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"1e680d5afee9\",\"_type\":\"block\",\"children\":[{\"_key\":\"879e82f0c376\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the amount of data available to marketers continues to rise, making sure that all the right information is available when and where they need it is a growing focus. That's why the Braze Data Platform is designed to make it easier for brands to unify first-party data quickly and flexibly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"75578d3a24c2\",\"_type\":\"block\",\"children\":[{\"_key\":\"940e5d08996d\",\"_type\":\"span\",\"marks\":[],\"text\":\"The BDP pairs the \"},{\"_key\":\"a018919f9de1\",\"_type\":\"span\",\"marks\":[\"4c3de9c2dea1\"],\"text\":\"Braze SDKs\"},{\"_key\":\"e041cb82be6e\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"00087d5f6ad4\",\"_type\":\"span\",\"marks\":[\"6a055c051992\"],\"text\":\"APIs\"},{\"_key\":\"84f5f6fb4ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\" with direct connections to leading data warehouses, digital properties, and companies' own backend systems, making it easier to understand their customers’ evolving preferences and behaviors in real time.\"}],\"markDefs\":[{\"_key\":\"4c3de9c2dea1\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/getting_started/web_sdk/\"},{\"_key\":\"6a055c051992\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/api/home/\"}],\"style\":\"normal\"},{\"_key\":\"4354def2f888\",\"_type\":\"richImage\",\"alt\":\"Braze data unification statistics for 2025: 16.3 million user data pieces ingested every 20 seconds, 16.6 billion zero-copy data updates, and 25.8 trillion data points processed.\",\"asset\":{\"_ref\":\"image-704000c4c3e817041beec2e0318b5ad04d471803-2400x1512-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"c78d47f4da3e\",\"_type\":\"block\",\"children\":[{\"_key\":\"10cb7ae8168f\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3e16c21084b9\",\"_type\":\"block\",\"children\":[{\"_key\":\"57c823112a6f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"86e913b201cb\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f5ba67efd9f\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform streamlines connections between Braze and your data sources of truth (e.g. cloud data warehouses, CDPs, SaaS applications) even at a massive scale. With the Braze Data Platform, we're not just talking about migrating a few spreadsheets (though, of course, \"},{\"_key\":\"30060723a948\",\"_type\":\"span\",\"marks\":[\"cc6ee224a394\"],\"text\":\"we can support that, too\"},{\"_key\":\"685e9f50f121\",\"_type\":\"span\",\"marks\":[],\"text\":\"); we're making 16.6 billion zero-copy updates in the course of the year.\"}],\"markDefs\":[{\"_key\":\"cc6ee224a394\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/unification/user_data/import_users/csv/\"}],\"style\":\"normal\"},{\"_key\":\"c6e66de44c29\",\"_type\":\"block\",\"children\":[{\"_key\":\"7d0388228510\",\"_type\":\"span\",\"marks\":[],\"text\":\"But even that number doesn't fully speak to the scale we support. Consider the 25.8 trillion data points that the BDP processed during calendar year 2025. That volume is so large that really conceptualizing it often means working our way down to numbers that we can intuitively understand. At that scale, Braze is ingesting roughly 16.3 million pieces of user data every 20 seconds. If each piece of data were a person, that would be more than the populations of New York City, Los Angeles, and Chicago combined!\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e6e21bfa7784\",\"_type\":\"block\",\"children\":[{\"_key\":\"8eb508beac68\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #2: Data activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"6152a123d8ba\",\"_type\":\"block\",\"children\":[{\"_key\":\"f0097e9ee8f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data unification is just stage one of your strategy; the first step before you can start the real work: Namely, crafting data-inspired but deeply human campaigns at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dc460de5321c\",\"_type\":\"block\",\"children\":[{\"_key\":\"30f3cf0a62d6\",\"_type\":\"span\",\"marks\":[],\"text\":\"While first-party data is central to modern marketing, brands often need access to non-customer information to support their engagement campaigns. In addition to creating and maintaining individual user profiles, the Braze Data Platform enables brands to easily upload data to \"},{\"_key\":\"49957e4765ac\",\"_type\":\"span\",\"marks\":[\"9d988102834a\"],\"text\":\"Braze Catalogs\"},{\"_key\":\"2305b8fb36af\",\"_type\":\"span\",\"marks\":[],\"text\":\" and leverage that information to support smarter promotional campaigns, personalized outreach, and other key use cases.\"}],\"markDefs\":[{\"_key\":\"9d988102834a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/activation/catalogs/use/\"}],\"style\":\"normal\"},{\"_key\":\"ad0fa89651ca\",\"_type\":\"richImage\",\"alt\":\"Infographic showing Braze's 2025 data activation metrics: 13 million campaigns, 848 million profiles consolidated, and 8.7 trillion custom events and profile updates.\",\"asset\":{\"_ref\":\"image-3b0c3bfb383ee84438b725cb0a8338e09491e643-2400x1512-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f684e5e47729\",\"_type\":\"block\",\"children\":[{\"_key\":\"e53119d7edcf\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5adef966ca80\",\"_type\":\"block\",\"children\":[{\"_key\":\"2a5febf3b65b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e19b35f78a45\",\"_type\":\"block\",\"children\":[{\"_key\":\"660c2d1b49fb\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform enables brands to leverage a breadth of data from numerous sources, allowing marketers to act on user behavior in the moment and deliver iterative campaigns across nearly any use case. You can see the scale of what the BDP makes possible, not just in the 13 million campaigns and Canvases powered using custom events within Braze, but also in the 8.7 trillion custom events and user profile updates that brands generated and leveraged during calendar year 2025, highlighting the essential role that data activation plays in supporting effective personalization at scale.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c7f3beabff77\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cff040ea858\",\"_type\":\"span\",\"marks\":[],\"text\":\"Effective personalization also depends on data hygiene. Last year, the BDP combined data from multiple sources to consolidate 848 million user profiles—giving brands a single, trusted view of their customers, enhancing data quality, and powering more meaningful customer engagement. By unifying fragmented signals into a single record, marketers were able to gain a more holistic view of each customer, making it easier to understand and engage them successfully.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6f9e3f4cada5\",\"_type\":\"block\",\"children\":[{\"_key\":\"c28fc69ef537\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Pillar #3: Data distribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"597700d6b38e\",\"_type\":\"block\",\"children\":[{\"_key\":\"07fbc29f6ff1\",\"_type\":\"span\",\"marks\":[],\"text\":\"As marketers run campaigns and customers experience their individual journeys, an abundance of valuable new data is created. That data can help provide a better picture of customer health, business opportunities, and more—but only if you're able to get it out of your customer engagement platform and into other relevant systems across your business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f8ef43716003\",\"_type\":\"block\",\"children\":[{\"_key\":\"46b5683a080a\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the Braze Data platform, brands can export insights from Braze into other systems (e.g. data warehouses, CDPs, analytics solutions), supporting more thoughtful, context-rich decision-making across the business. Whether you're using our \"},{\"_key\":\"5b34609372bc\",\"_type\":\"span\",\"marks\":[\"1122cd46e6dc\"],\"text\":\"Braze Currents\"},{\"_key\":\"417ebf1ab970\",\"_type\":\"span\",\"marks\":[],\"text\":\" high-volume data export feature, \"},{\"_key\":\"3929bfc7c1a1\",\"_type\":\"span\",\"marks\":[\"5520d58cad2c\"],\"text\":\"Snowflake Secure Data Sharing\"},{\"_key\":\"4306d1fd94e9\",\"_type\":\"span\",\"marks\":[],\"text\":\", or leveraging our enterprise-grade APIs, the BDP is built to support an ongoing feedback loop that can enrich your insights and support improved business outcomes.\"}],\"markDefs\":[{\"_key\":\"1122cd46e6dc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/distribution/braze_currents/\"},{\"_key\":\"5520d58cad2c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/how-braze-and-snowflake-built-an-effective-ongoing-technical-partnership\"}],\"style\":\"normal\"},{\"_key\":\"da2d20ab4b1a\",\"_type\":\"richImage\",\"alt\":\"Text: In 2025, brands used Braze to support data distribution, streaming 13 trillion events back to customers' ecosystems.\",\"asset\":{\"_ref\":\"image-41323200926000f03e4f3b9d8d2a9e18cb1b107c-2400x1048-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"e2fdfe89434a\",\"_type\":\"block\",\"children\":[{\"_key\":\"571f52a25806\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"*Usage was measured between January 1 and December 31, 2025\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5cc51b956fe9\",\"_type\":\"block\",\"children\":[{\"_key\":\"586e9f684eeb\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What does this mean for brands?\"}],\"markDefs\":[],\"style\":\"h4\"},{\"_key\":\"e138c69677ac\",\"_type\":\"block\",\"children\":[{\"_key\":\"62ef9da22ee9\",\"_type\":\"span\",\"marks\":[],\"text\":\"Different companies will have different data needs—and different tech stacks to support them. But with the Braze Data Platform, our massive scale (with 13 trillion events streamed back to customers’ ecosystems in calendar 2025) and our \"},{\"_key\":\"8acfedafedb9\",\"_type\":\"span\",\"marks\":[\"6ad222c9eb9b\"],\"text\":\"composable approach\"},{\"_key\":\"95cc0be66ef4\",\"_type\":\"span\",\"marks\":[],\"text\":\" to tech integrations means that whether you're syncing with Snowflake, Amazon S3, Google Cloud Storage, Microsoft Azure, Amplitude, or a wide range of other solutions, you can be confident that your data will get where it needs to go in a timely fashion.\"}],\"markDefs\":[{\"_key\":\"6ad222c9eb9b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/reports-and-guides/composability-marketing-tech-stack-guide\"}],\"style\":\"normal\"},{\"_key\":\"1720962cb050\",\"_type\":\"block\",\"children\":[{\"_key\":\"bee9a41291ea\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e55b4288f00c\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9eca2ca3d71\",\"_type\":\"span\",\"marks\":[],\"text\":\"As the number of engagement touchpoints continues to grow, the number of data sources will grow, too. Managing that information effectively is essential for long-term customer engagement success, and to do that, you need the right tools. The Braze Data Platform makes that possible, allowing marketers to unify, activate, and distribute the data they have to support relevant, personalized, and engaging customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e81495c2f248\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cb55dd53e38\",\"_type\":\"span\",\"marks\":[],\"text\":\"Still trying to wrap your head around the scale of the Braze Data Platform? Consider this article. On average, it takes 6 minutes to read the whole thing. In that time, Braze would have ingested 285 million data points, streamed 148 million events back to our customers, and made 99 million user profile updates, based on our 2025 numbers. That's a level of scale and reliability that only comes from years of engineering with our customers in mind.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2f007552c7ed\",\"_type\":\"block\",\"children\":[{\"_key\":\"1562fd0ee3c2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Interested in learning more about the Braze Data platform and how it can support customer engagement success? Check out our \"},{\"_key\":\"5b9616bc5eb4\",\"_type\":\"span\",\"marks\":[\"94eae03e677d\",\"em\"],\"text\":\"Braze Data Platform product page\"},{\"_key\":\"f1ee177ca5c1\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"94eae03e677d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/braze-data-platform\"}],\"style\":\"normal\"},{\"_key\":\"b54d6467b787\",\"_type\":\"block\",\"children\":[{\"_key\":\"49c19805af30\",\"_type\":\"span\",\"marks\":[],\"text\":\"\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cee9ef775bff\",\"_type\":\"block\",\"children\":[{\"_key\":\"385795906396\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Internal Data\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b5e4cb3b976e\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ef7bc2d4d3d\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"All data included in this blog post is approximate and is based on various assumptions. This data is tracked with internal systems and tools that are not independently verified by any third party, and is accordingly subject to adjustment. The methodology underlying the data included in this blog post may vary from prior years and prior year results may not be directly comparable to current results.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/d22efa6ecfc7bde56a64456a6123b3afe9d9e79d-3840x2160.png\",\"publishedDate\":\"2026-03-04T18:59:51.741Z\",\"seo\":{\"includeInLlmsTxt\":false,\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-4da8651e72ff1095d78eceedcc7e2fcac5a86343-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"For marketers managing millions of data points across multiple platforms, effectively managing customer insights is essential. The Braze Data Platform (BDP) enables brands to leverage information effectively and use it to drive relevance at scale for businesses around the globe.\",\"pageTitle\":\"How the Braze Data Platform supports engagement | Braze\",\"slug\":{\"_type\":\"slug\",\"current\":\"braze-data-platform-2025-scale\"}},\"title\":\"Data agility at a massive scale: How the Braze Data Platform supports customer engagement\"},{\"_id\":\"fac688c9-0be3-4666-ae26-b7fdad12b1cf\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"48d4543ba403\",\"_type\":\"block\",\"children\":[{\"_key\":\"9bff8491c0460\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data is the lifeblood of modern customer engagement, allowing brands to evolve their strategies from generic, one-size-fits-all campaigns into highly relevant experiences that speak to the unique characteristics of individual consumers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8b0c7a8b3c4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"99c2d8f0a4ce0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But while Marketing teams are awash with data, many organizations aren't set up to effectively capitalize on all the information they have. 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