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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="SEEN" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dec56fb4701614da197624eb2b933ca680f587b-2188x665.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dec56fb4701614da197624eb2b933ca680f587b-2188x665.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6dec56fb4701614da197624eb2b933ca680f587b-2188x665.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">SEEN</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Message+Personalization">Message Personalization</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=technology&type=Dynamic+Content">Dynamic Content</a><a class="inline-flex items-center justify-center text-center rounded-full 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href="/docs/partners/message_personalization/dynamic_content/visual_and_interactive_content/seen#seen">View Documentation</a><a href="https://seen.io/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F2506fe37efc7066fbf5cb4889b1a89dff53c9b5c-2400x1600.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">8<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Build vs. Buy: How Technical Teams Can Ensure Success with Third-Party Tools</h4><span class="text-sm font-bold text-gray-500">October 25, 2024</span></div></div></a></div></div><div data-index="6" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="How Building the Braze 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flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">10<!-- --> min read</span></div><h4 class="text-display-xs font-bold">How Building the Braze Free Trial Unlocked Cross-Team Collaboration</h4><span class="text-sm font-bold text-gray-500">January 10, 2025</span></div></div></a></div></div><div data-index="7" tabindex="-1" class="slick-slide slick-cloned" aria-hidden="true" style="width:9.090909090909092%"><div><a class="flex px-4 text-gray-900 hover:text-primary-700 h-full w-full" aria-label="Learn How to Establish Best-in-Class Engagement With Out-of-the-Box Access Through Canvas Templates" href="/resources/articles/canvas-templates"><div class="relative flex size-full flex-col overflow-hidden rounded-xl bg-white shadow-xl"><div class="h-[216px] w-full overflow-hidden rounded-xl bg-gradient-card"><img alt="Learn How to Establish Best-in-Class Engagement With Out-of-the-Box Access Through Canvas Templates" loading="lazy" width="600" height="400" decoding="async" data-nimg="1" class="size-full rounded-xl object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F59aaf63aeaab54fa065c39a6fd2b0e282ca008f8-1200x800.png&w=640&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F59aaf63aeaab54fa065c39a6fd2b0e282ca008f8-1200x800.png&w=1200&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F59aaf63aeaab54fa065c39a6fd2b0e282ca008f8-1200x800.png&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">5<!-- --> min read</span></div><h4 class="text-display-xs font-bold">Learn How to Establish Best-in-Class Engagement With Out-of-the-Box Access Through Canvas Templates</h4><span class="text-sm font-bold text-gray-500">October 30, 2024</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li class=""><button>4</button></li></ul></div></div></div></div><section class="supergraphic-4 relative overflow-hidden contain-layout"><div class=""><div class="w-full px-4 py-16 md:px-14 md:py-20"><div class="container flex flex-col justify-between gap-8 md:flex-row"><div class="flex flex-col gap-6"><img alt="logo" loading="lazy" width="144" height="45" decoding="async" data-nimg="1" style="color:transparent" srcSet="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=256&q=75 1x, /_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75 2x" src="/_next/image?url=%2Fimages%2Fdummy-images%2Flogo1.png&w=384&q=75"/><h1 class="text-black text-display-xs md:text-display-lg">Shape the future of customer engagement with us</h1></div><div class="flex flex-col gap-[10px]"><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Differentiate your product and service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3]" href="/get-started">Get Started</a><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md bg-transparent text-white border border-transparent hover:bg-[#ffffff1a] active:bg-[#ffffff1a] active:border-[#FFF] disabled:bg-transparent disabled:text-[#98A2B3]" href="/product">See How Braze Works</a></div></div></div></div></section><!--/$--></main><footer class="bg-gradient-to-b from-transparent to-rgba"><div class="container flex flex-col items-start gap-10 px-8 py-24 md:px-24"><div class="flex flex-col items-start gap-6"><div class="text-[24px] font-extrabold leading-[110%] tracking-[-0.96px] text-gray-900 sm:text-[48px]"><p>Braze.<br/>Be Absolutely<br/>Engaging.™</p></div><div class="flex flex-row items-end gap-6"><a href="https://www.instagram.com/braze/"><img alt="Discord" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Fdiscord.4e4f26ff.svg&w=48&q=75"/></a><a href="https://twitter.com/braze"><img alt="Twitter" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=32&q=75 1x, /_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75 2x" src="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Ftwitter.a7294f69.svg&w=48&q=75"/></a><a href="https://www.linkedin.com/company/792882/"><img alt="Linkedin" loading="lazy" width="24" height="24" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=%2F_next%2Fstatic%2Fmedia%2Flinkedin.34c80482.svg&w=32&q=75 1x, 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mt-6">Product</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze Data Platform" href="/product/data-activation">Braze Data Platform</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™" href="/product/brazeai">BrazeAI™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI Decisioning Studio™" href="/product/brazeai-decisioning-studio">BrazeAI Decisioning Studio™</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="BrazeAI™ Agents" href="/product/ai-agents">BrazeAI™ Agents</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Cross-Channel Messaging" href="/product/cross-channel-messaging">Cross-Channel Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Journey Orchestration" href="/product/journey-orchestration">Journey Orchestration</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reporting" href="/product/reporting-analytics">Reporting</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Email" href="/product/email">Email</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Mobile App Messaging" href="/product/mobile-app-messaging">Mobile App Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Web Messaging" href="/product/web-messaging">Web Messaging</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="SMS/RCS" href="/product/sms">SMS/RCS</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="WhatsApp" href="/product/whatsapp">WhatsApp</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media Audience Sync" href="/product/audience-sync">Media Audience Sync</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="LINE" href="/product/line">LINE</a></div><div class="flex flex-col"><div class="mt-6 w-full border-t border-gray-300"></div></div><div class="flex flex-col"><div class="flex flex-row items-start gap-6 pt-10"><img alt="AIPCA | SOC" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6b9c0ae7f2c8420ce151b1f56bb7db2967e1445a-224x221.png&w=128&q=75"/><img alt="ISO 27001" loading="lazy" width="56" height="56" decoding="async" data-nimg="1" class="object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=64&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fa3a554852950907fc9e19a4364fb05b54d03e4c4-216x220.png&w=128&q=75"/></div></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 ">Solutions</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Retail & eCommerce" href="/solutions/retail-and-ecommerce">Retail & eCommerce</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Financial Services" href="/solutions/financial-services">Financial Services</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Travel & Hospitality" href="/solutions/travel-hospitality">Travel & Hospitality</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Media & Entertainment" href="/solutions/media-entertainment">Media & Entertainment</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Gaming" href="/solutions/gaming">Gaming</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="On Demand" href="/solutions/on-demand">On Demand</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about QSR" href="/solutions/qsr">QSR</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Optimize Onboarding" href="/solutions/optimize-onboarding">Optimize Onboarding</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Boost Productivity" href="/product/boost-productivity">Boost Productivity</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Improve Acquisition" href="/solutions/improve-acquisition">Improve Acquisition</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reduce Churn" href="/solutions/reduce-churn">Reduce Churn</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Increase Engagement" href="/solutions/increase-engagement">Increase Engagement</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Braze for Engineering" href="/braze-for-engineering">Braze for Engineering</a></div><div class="flex flex-col"><div class="text-sm font-bold text-gray-900 mt-6">Company</div></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="About Us" href="/company">About Us</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Careers" href="/company/careers">Careers</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="News" href="/company/news">News</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Investor Relations" href="https://investors.braze.com/overview/default.aspx">Investor Relations</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learn more about ESG" href="https://esg.braze.com/overview/default.aspx">ESG</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Legal" href="/company/legal">Legal</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Contact Us & Locations" href="/company/contact">Contact Us & Locations</a></div></div><div class="flex flex-col gap-4 sm:w-1/3"><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 " aria-label="Resources" href="/resources">Resources</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Case Studies" href="/customers">Case Studies</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Blog" href="/resources/articles">Blog</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Reports & Guides" href="/resources/reports-and-guides">Reports & Guides</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Videos" href="https://www.braze.com/resources/videos">Videos</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Webinars & Events" href="/resources/webinars-and-events">Webinars & Events</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Learning" href="https://learning.braze.com/">Learning</a></div><div class="flex flex-col"><a class="text-sm font-bold text-gray-900 mt-6" aria-label="Documentation" href="/docs">Documentation</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="Documentation Home" href="https://www.braze.com/docs">Documentation Home</a></div><div class="flex flex-col"><a class="text-sm text-gray-900 hover:text-primary-100" aria-label="User Guide" 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This integration allows businesses to combine Braze’s advanced personalization capabilities with the powerful medium of video, driving unmatched attention, deeper engagement and remarkable results.\"}],\"markDefs\":[],\"style\":\"normal\"}],\"title\":\"SEEN\",\"whatIsIt\":[{\"_key\":\"24c5108148c9\",\"_type\":\"block\",\"children\":[{\"_key\":\"840a04d439770\",\"_type\":\"span\",\"marks\":[],\"text\":\"SEEN’s personalized videos have helped companies reach unmatched attention and engagement, throughout their customer journey.\"}],\"markDefs\":[],\"style\":\"normal\"}]},\"partnerType\":\"technology\"}],[\"$\",\"div\",null,{\"className\":\"container bg-gray-50 py-[50px] md:py-24\",\"children\":[\"$\",\"$L35\",null,{\"title\":\"Related Content\",\"callToAction\":{\"label\":\"View More\",\"variant\":\"secondaryGray\",\"href\":\"/partners/search?partner=Technology\u0026type=Data%20%26%20Analytics\"},\"cards\":[{\"_id\":\"0469c10d-0131-4c0b-aa95-5ce36f580600\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"def7ffd5e2e1\",\"_type\":\"block\",\"children\":[{\"_key\":\"951d7e4dc6330\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns UK drove 32% uplift in transactions and 20% increase in revenue year-over-year with a strategy powered by Braze. Coco Janze Lucas, Principal Customer Success Manager, Enterprise at Braze, sat down with Kanchan Lad, Papa Johns UK’s Senior Product Manager of Martech and Loyalty—and winner of the 2024 Marketing Leader of the Year Torchie award—to discuss the company’s successful cross-channel strategies and how they made those strategies simple for everyone to implement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6cc32c752621\",\"_type\":\"block\",\"children\":[{\"_key\":\"39cfc56607d20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns has over 400 stores in the UK, each of them offering pizza delivery and pickup. After the disruption caused by the COVID-19 pandemic, the brand adopted a customer retention strategy to maximize loyalty from pizzaholics they’d already acquired.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b48aa9339f0\",\"_type\":\"block\",\"children\":[{\"_key\":\"df6c26130f2a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But like many businesses, they were limited by a fragmented tech stack made up of unfit-for-purpose legacy systems. Those challenges included:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4507cf28e2d6\",\"_type\":\"block\",\"children\":[{\"_key\":\"f00fb27ff9160\",\"_type\":\"span\",\"marks\":[],\"text\":\"Cohesive customer journeys were impossible with every channel managed separately\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"835b595942af\",\"_type\":\"block\",\"children\":[{\"_key\":\"40d76c74bf720\",\"_type\":\"span\",\"marks\":[],\"text\":\"Data lag prevented contextual communication and real-time conversions\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"24b22b103276\",\"_type\":\"block\",\"children\":[{\"_key\":\"407928ef2a530\",\"_type\":\"span\",\"marks\":[],\"text\":\"Complex multi-platform management bogged the team down\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"f6c7b79a1284\",\"_type\":\"block\",\"children\":[{\"_key\":\"e46e4d199f650\",\"_type\":\"span\",\"marks\":[],\"text\":\"Franchisees were unable to access or act on customer data\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c2e4c058f35\",\"_type\":\"block\",\"children\":[{\"_key\":\"8910e12dae9a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Knowing cross-channel customer engagement could create better experiences that boost return customers and revenue, Papa Johns UK implemented Braze to manage five marketing channels on a single platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bb77a7b74a8\",\"_type\":\"block\",\"children\":[{\"_key\":\"ffee42f6f77b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Braze allowed them to migrate three existing systems (email, SMS, and push notifications) and introduce two more (Content Cards and in-app messaging), with the latter two significantly expanding the company’s ability to reach users with messages, as they don’t require opt-in to use. The result? During the 80-day migration period, Papa Johns UK saw a 30% uplift in transactions YoY and higher return customers, an encouraging sign of success to come.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9059b9017a97\",\"_type\":\"block\",\"children\":[{\"_key\":\"2761b28329e50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here are three ways Braze enabled Papa Johns UK to both simplify and amplify their customer engagement strategies.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b4127608300b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5a6af286769c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3 ways Braze simplifies and amplifies engagement\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3a86c2bcee50\",\"_type\":\"block\",\"children\":[{\"_key\":\"2720665d308a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Faster campaign deployment\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"ab43b8f2067b\",\"_type\":\"block\",\"children\":[{\"_key\":\"9caa5730bda80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Papa Johns can mobilize campaigns much faster since implementing Braze. In fact, they can now “launch marketing campaigns within minutes.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0159ab48529d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2480b5343d790\",\"_type\":\"span\",\"marks\":[],\"text\":\"The first and most obvious time-savings is the ability to manage every channel from a single platform. No more sinking time and energy into de-siloing data or creating and coordinating campaigns across multiple systems.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"96b27619e5ce\",\"_type\":\"block\",\"children\":[{\"_key\":\"e8dbacbd87590\",\"_type\":\"span\",\"marks\":[],\"text\":\"However, Braze is also packed with automation tools to make marketers’ lives simpler. Kanchan highlights how BrazeAI™ boosts team productivity and quickly overcomes blank-page-itis.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c4364788247d\",\"_type\":\"block\",\"children\":[{\"_key\":\"be18a5ab42c10\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"According to Kanchan, “There are lots of interesting things that we’re using with Braze. We don’t have a copywriter or creative team in-house, so we are completely relying on Braze to do that fab job. It saves time on routine copywriting, freeing up time for creative brainstorming and strategy development.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"16f4a2aeb176\",\"_type\":\"richImage\",\"alt\":\"a quote from kanchan lad senior product manager of martech and loyalty\",\"asset\":{\"_ref\":\"image-f4b1188a8866399babb2e6ff68272fb01160b684-1200x451-png\",\"_type\":\"reference\"}},{\"_key\":\"ddcca8e0607b\",\"_type\":\"block\",\"children\":[{\"_key\":\"1078312c87830\",\"_type\":\"span\",\"marks\":[],\"text\":\"When it comes to \"},{\"_key\":\"1078312c87831\",\"_type\":\"span\",\"marks\":[\"5f5689172ccc\"],\"text\":\"testing and marketing experimentation\"},{\"_key\":\"1078312c87832\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze simplifies things further with AI-powered personalization and optimization. Kanchan says BrazeAI™ tools “rapidly generate variants to test.” Then you can automatically shift customers to the journey, path, or message that drives the highest engagement and conversions.\"}],\"markDefs\":[{\"_key\":\"5f5689172ccc\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/testing-experimentation\"}],\"style\":\"normal\"},{\"_key\":\"fd917bf43c1a\",\"_type\":\"block\",\"children\":[{\"_key\":\"65dd16aae4300\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Localized communication made easy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"3fc85011d21b\",\"_type\":\"block\",\"children\":[{\"_key\":\"d82332e57bb70\",\"_type\":\"span\",\"marks\":[],\"text\":\"A major success for the team? Enabling Papa Johns UK franchisees to manage their own marketing campaigns. Braze allows franchisees to access centrally-held point-of-sale data to power personalized communication with their local audiences—and to do this simply and easily.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"faafc6434386\",\"_type\":\"block\",\"children\":[{\"_key\":\"1635823cbea20\",\"_type\":\"span\",\"marks\":[],\"text\":\"In order to create an accessible user interface for their franchisees, Papa Johns UK turned to Braze Alloys solutions partner \"},{\"_key\":\"1635823cbea21\",\"_type\":\"span\",\"marks\":[\"53ba55e1a1ad\"],\"text\":\"ConsultMyApp\"},{\"_key\":\"1635823cbea22\",\"_type\":\"span\",\"marks\":[],\"text\":\" to build a custom interface on top of Braze. The Braze platform’s flexible architecture allows Papa Johns UK to have a fully-customized UI for their franchisees to access, making it possible to use Braze to send self-serve SMS campaigns to their own locations in just four steps. They can select custom attributes (such as past purchases, favorite pizza, or customer satisfaction score) to target local customers with messages designed to engage and convert.\"}],\"markDefs\":[{\"_key\":\"53ba55e1a1ad\",\"_type\":\"link\",\"href\":\"https://www.braze.com/partners/solutions-partners/consultmyapp\"}],\"style\":\"normal\"},{\"_key\":\"30c6f4c3f5e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"5f8142aaa59b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"In the launch month of this easy-to-use feature, Papa Johns UK has seen a 400% uplift in revenue from this channel alone, which proves the benefit to QSR brands of providing simple systems that let franchisees drive their business forward.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"94c511bcb567\",\"_type\":\"block\",\"children\":[{\"_key\":\"4729ecca08f20\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"Kanchan states, “It’s incredibly powerful and works in lots of different ways. Better efficiencies, no wasted spend, and higher transactions for stores.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"72c0325d3eec\",\"_type\":\"richImage\",\"alt\":\"a quote by kanchan lad senior product manager of martech and loyalty\",\"asset\":{\"_ref\":\"image-48aa03a999eba6ebfa8709d082f6f4ce494e7864-1200x443-png\",\"_type\":\"reference\"}},{\"_key\":\"aef53ae4646a\",\"_type\":\"block\",\"children\":[{\"_key\":\"8b8b3a3e81d4\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Simpler customer journeys\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"88f4bbe41727\",\"_type\":\"block\",\"children\":[{\"_key\":\"63ee60ccac66\",\"_type\":\"span\",\"marks\":[],\"text\":\"One element of a successful marketing strategy that often gets overlooked is the importance of simplifying the customer’s journey to completing a purchase. Too often, businesses put barriers in the way such as muddled messaging or unclear calls to action—and that costs sales.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4add65007c47\",\"_type\":\"block\",\"children\":[{\"_key\":\"71ce254d97390\",\"_type\":\"span\",\"marks\":[],\"text\":\"This is another way Braze has helped Papa Johns UK amplify its marketing impact. Better personalization based on past purchases makes offers irresistible, presenting customers with great deals on their favorite meals.\\n\"},{\"_key\":\"d1e8ec6b79a9\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"“We’re cutting down barriers to purchase for customers. Any kind of segmentation or targeting that makes our customer journey experience better… We’re on it!” says Kanchan.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4d0b6360b398\",\"_type\":\"richImage\",\"alt\":\"a quote from kanchan lad senior product manager of martech and loyalty\",\"asset\":{\"_ref\":\"image-5339b18a82d14794c4301449bfa4d687c575ce6e-1200x443-png\",\"_type\":\"reference\"}},{\"_key\":\"cb7d43a82d4d\",\"_type\":\"block\",\"children\":[{\"_key\":\"25d97b759a740\",\"_type\":\"span\",\"marks\":[],\"text\":\"For example, when the brand launched their new tandoori pizza range, they could easily access historical data on customers who had previously bought tandoori sides or toppings. This allowed them to focus their budget on those most likely to spice up their lives with the new range, and drive a tastier return on investment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"079561bf2ee4\",\"_type\":\"block\",\"children\":[{\"_key\":\"636445c3fc850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Meanwhile, easy A/B testing lets the marketing team quickly determine the most successful messaging and amplify the strategies that work for their audience while reducing those that do not.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"45075125d8eb\",\"_type\":\"block\",\"children\":[{\"_key\":\"a49647b23d710\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5 Braze best practices from Papa Johns UK\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"c45eb8a4ed92\",\"_type\":\"block\",\"children\":[{\"_key\":\"24def28f566b\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Avoid “lifting and shifting” data\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2a2884887d20\",\"_type\":\"block\",\"children\":[{\"_key\":\"7e8afe90faa60\",\"_type\":\"span\",\"marks\":[],\"text\":\"Your legacy solutions will contain a lot of data. This makes it key to prioritize quality over quantity; don’t be tempted to migrate it all. Kanchan advises investing time in data planning, such as thinking about the types of campaigns you want to run and the data you’ll need to support them, and then only migrating the data you need.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"22bd3064f48f\",\"_type\":\"block\",\"children\":[{\"_key\":\"363775ac36320\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"“The first 4 to 5 weeks of our implementation project were just data planning. How do we plan data in such a way that future campaigns and activations are possible?” states Kanchan.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e203d82ceb6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"10d3a05919500\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Align your resources in advance\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"06705e7457b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f07488d1c690\",\"_type\":\"span\",\"marks\":[],\"text\":\"To avoid delays to your implementation, reserve resources in advance. Know who you’ll need in your team and ensure their availability. Kanchans’s team included marketing, CRM, IT, and data specialists.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2e7a615e508b\",\"_type\":\"block\",\"children\":[{\"_key\":\"7154146e7c22\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Plan beyond implementation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"fb802ea81e78\",\"_type\":\"block\",\"children\":[{\"_key\":\"d943d0f9517e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Don’t just plan for implementation and initial transition, says Kanchan. Papa Johns thought about the longer term future to ensure the company retained the tech and data team support they needed to activate campaigns quickly and effectively as they embedded the system.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4413cad471fb\",\"_type\":\"block\",\"children\":[{\"_key\":\"7dae9e7446660\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"4. Think data and security from the start\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"62ded265519c\",\"_type\":\"block\",\"children\":[{\"_key\":\"1106a9eeba120\",\"_type\":\"span\",\"marks\":[],\"text\":\"In \"},{\"_key\":\"1106a9eeba121\",\"_type\":\"span\",\"marks\":[\"d0ba256986f5\"],\"text\":\"customer engagement, data protection and privacy\"},{\"_key\":\"1106a9eeba122\",\"_type\":\"span\",\"marks\":[],\"text\":\" are paramount. Involve your IT and security specialists from the start to create a culture of cybersecurity and respect for customer data that builds trust and confidence with your audience.\"}],\"markDefs\":[{\"_key\":\"d0ba256986f5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/data-protection-and-privacy-for-customer-engagement\"}],\"style\":\"normal\"},{\"_key\":\"22188352e59e\",\"_type\":\"block\",\"children\":[{\"_key\":\"82c0b039c08d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"5. 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There are amazing \"},{\"_key\":\"1eec71d3ad3d1\",\"_type\":\"span\",\"marks\":[\"37f3be4a22f0\",\"strong\",\"em\"],\"text\":\"learning paths for different roles on Braze\"},{\"_key\":\"1eec71d3ad3d2\",\"_type\":\"span\",\"marks\":[\"strong\",\"em\"],\"text\":\"—marketer, developer, and product manager, so make sure you take those up from the beginning.”\"}],\"markDefs\":[{\"_key\":\"37f3be4a22f0\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"14df00ff4afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"c74a38eac6890\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Be a better marketer with Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"15ea59397b9f\",\"_type\":\"block\",\"children\":[{\"_key\":\"5d9ed76f750d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"According to Kanchan, Braze makes the Papa Johns UK marketing team better. They test faster, get to market quicker, and see clearer returns on investment.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0d43512af5e2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff303a8230af0\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze platform’s workflow automation, powerful analytics, and time-saving AI functionality mean the central marketing team can launch individually personalized marketing campaigns, at scale, in minutes.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"71a4841c8960\",\"_type\":\"block\",\"children\":[{\"_key\":\"cd4385f3ef820\",\"_type\":\"span\",\"marks\":[],\"text\":\"Plus, creating a customized franchisee interface has empowered local teams to create their own campaigns and drive sales. This has further freed the central team to spend more time on creative differentiation and strategic development.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3b252b3d5e36\",\"_type\":\"block\",\"children\":[{\"_key\":\"8824667626d50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to check out the whole conversation? \"},{\"_key\":\"1236b079ebf0\",\"_type\":\"span\",\"marks\":[\"strong\",\"cc86ee9adc3e\"],\"text\":\"Watch the Papa Johns UK webinar\"}],\"markDefs\":[{\"_key\":\"cc86ee9adc3e\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/webinars-and-events/spotlight-papa-johns-uk\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b77971069e4dfa56b0e2fb0a3e41535cac006773-1200x628.png\",\"publishedDate\":\"2024-10-17T18:42:51.053Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b77971069e4dfa56b0e2fb0a3e41535cac006773-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Papa Johns UK drove 32% uplift in transactions and 20% increase in revenue year-over-year with a strategy powered by Braze. 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The choice to build or buy often depends on the company’s priorities, resources, and time constraints.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d35774b1c947\",\"_type\":\"block\",\"children\":[{\"_key\":\"3af883fb7d150\",\"_type\":\"span\",\"marks\":[],\"text\":\"If you were to decide to build, the first step would be lining up stakeholders to figure how to prioritize the right resources. If you decide to buy, ensuring stakeholder alignment is just as important…and the real work begins after purchase. Success doesn’t just come from acquiring the tool—it comes from how well it's integrated into the wider ecosystem and supported across your organization.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdc7048f2203\",\"_type\":\"block\",\"children\":[{\"_key\":\"edb65d04c2240\",\"_type\":\"span\",\"marks\":[],\"text\":\"I’m Tom Howard, Staff Engineer at Miro, and I’ve worked at multiple engineering-led companies, seeing firsthand how crucial it is for technical stakeholders to fully support the decision to buy—in the same spirit as if they owned the technical development of a product or feature. 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But when a tool or feature isn’t tied to your company’s core business, it can quickly lead to hidden (and not-so-hidden) costs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"2a7fb9818d47\",\"_type\":\"block\",\"children\":[{\"_key\":\"97ebb6ebcb010\",\"_type\":\"span\",\"marks\":[],\"text\":\"Here’s where teams often run into trouble:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"38b902890e8d\",\"_type\":\"block\",\"children\":[{\"_key\":\"daf7a23630a50\",\"_type\":\"span\",\"marks\":[],\"text\":\"Believing that building a solution is a “one time” investment, when the changing needs of the business make this a long term commitment the team and business need to accept.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"38ab239ef580\",\"_type\":\"block\",\"children\":[{\"_key\":\"29de4c81fe060\",\"_type\":\"span\",\"marks\":[],\"text\":\"Time spent developing internal tools takes focus away from impactful initiatives that are core to the business.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6c40065dd230\",\"_type\":\"block\",\"children\":[{\"_key\":\"50444dc2941f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Custom-built solutions may not scale easily to the changing needs of the business; third party tooling is often built to be more generic and can potentially adapt more easily to new requirements..\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"761214a94c49\",\"_type\":\"block\",\"children\":[{\"_key\":\"c181d56ebea20\",\"_type\":\"span\",\"marks\":[],\"text\":\"Maintaining and troubleshooting internal tools drains resources over time, slowing down your ability to innovate.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d691b2488626\",\"_type\":\"block\",\"children\":[{\"_key\":\"22c844785a860\",\"_type\":\"span\",\"marks\":[],\"text\":\"Internal teams can struggle to keep pace with the rapid innovations and industry standards that external vendors continuously deliver. Such as out-of-the-box integrations with other third party systems.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b119b8705ef6\",\"_type\":\"block\",\"children\":[{\"_key\":\"7195b90188160\",\"_type\":\"span\",\"marks\":[],\"text\":\"By choosing a trusted third-party tool, you can keep your team focused on what matters—innovating in areas that directly drive your business—while benefiting from the expertise and technology provided by specialists.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"974bec49f8aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"37980509339a0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Understand a Tool’s Strengths and Limitations\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"3009c8b96592\",\"_type\":\"block\",\"children\":[{\"_key\":\"d953f141ccb80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Still, buying software isn’t a magic fix. One of the most common mistakes companies make after choosing to buy is failing to fully understand a tool’s capabilities and how to leverage those to meet the needs of the company. Even with a third-party solution, success hinges on how well you grasp what the tool can—and can’t—do.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8844874a189a\",\"_type\":\"block\",\"children\":[{\"_key\":\"85ce60f47bd80\",\"_type\":\"span\",\"marks\":[],\"text\":\"That’s why it’s important to invest time upfront to understand capabilities, limitations and integrations. Dive into the \"},{\"_key\":\"85ce60f47bd81\",\"_type\":\"span\",\"marks\":[\"22b01e1094f2\"],\"text\":\"documentation\"},{\"_key\":\"85ce60f47bd82\",\"_type\":\"span\",\"marks\":[],\"text\":\", explore all the features, and connect with the vendor’s support team. Take the time to understand how the tool is designed to be used, which may mean realigning your internal workflows with that of the tool. Working against the tool can lead to excessive friction and negative outcomes on all sides, effectively forcing a square pin into a round hole.\"}],\"markDefs\":[{\"_key\":\"22b01e1094f2\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs\"}],\"style\":\"normal\"},{\"_key\":\"977e97b34745\",\"_type\":\"block\",\"children\":[{\"_key\":\"3992e4ab63480\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Getting the Most Value From Your Third-Party Tool Investments\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"2f5515e43941\",\"_type\":\"block\",\"children\":[{\"_key\":\"56b37c1180560\",\"_type\":\"span\",\"marks\":[],\"text\":\"Before you move ahead on the decision to buy, it’s important to start the conversations between key stakeholders. One key stakeholder is Engineering, especially if there is a need to build integrations around the tool with the wider ecosystem. After all, nothing good will come of purchasing a third-party tool only to find that Engineering doesn’t have the bandwidth (or the willingness) to implement it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"235938e308c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"96c5612f1d2f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"One of the best ways to do that is to involve all relevant stakeholders in the decision process, allowing them to air concerns and talk through issues as they arise, rather than surprising them with the news of a purchase after it’s done. Involving Engineering early means they can be part of the evaluation of potential vendors. Assessing technical aspects such as API availability and quality along with scalability and performance of the tool. Also important is evaluating compatibility of libraries with systems that the tool needs to integrate with. This can be critical in smoothly integrating into your other systems, or to building extensions on top of the tool to provide business specific features. Purchasing a tool and then discovering that an SDK is not available in a required programming language, or is incompatible with other libraries in your environment can be costly.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de6b0cfe75c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"0d1e36533d830\",\"_type\":\"span\",\"marks\":[],\"text\":\"One good approach here is to organize a point of contact (PoC) with the vendor. Getting access for a period of time to allow you to “kick the tires” on the product. However you should enter a PoC with a clear vision of what success looks like. For example, coming to the PoC with several clearly defined use cases which represent the problems the tool is expected to solve. Then running those against the tool to understand how the tool performs in fulfilling those use cases. Where possible, leverage the vendor to support you, so that they can help guide you to solutions.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"354c40009a57\",\"_type\":\"block\",\"children\":[{\"_key\":\"451c24908f640\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once your team decides to buy, the next step is making that investment pay off. It’s not enough to bring a tool into the fold—how you implement and support it will ultimately determine its success. Technical teams play a major role in making sure the new tool fits into your business and delivers the value you anticipate at the time of purchase.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0b8f0853bda3\",\"_type\":\"richImage\",\"alt\":\"3 steps to maximize value support thoughtful targeted implementation embrace flexibility and adaptability distinguish between essential and nice to-have features\",\"asset\":{\"_ref\":\"image-1780eb7f5a933fe3aa1e6d2c359fd1e26ddcc3ca-2400x1066-png\",\"_type\":\"reference\"}},{\"_key\":\"d78e45d72e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"a244acac1cd10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Support Thoughtful, Targeted Implementation\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"61e6debd0f37\",\"_type\":\"block\",\"children\":[{\"_key\":\"bc74f22c1f980\",\"_type\":\"span\",\"marks\":[],\"text\":\"Technical teams carry the bulk of the responsibility when integrating a third-party tool. My advice is for these teams to treat implementation as a project. By testing the tool in different scenarios to catch potential issues before they disrupt operations, it’s possible to address any challenges early. That way, you can ensure teams are set up for long-term success, not stuck trying to understand what the tool can and can't do further down the road.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e102658ec6e\",\"_type\":\"block\",\"children\":[{\"_key\":\"28f7bb48e5010\",\"_type\":\"span\",\"marks\":[],\"text\":\"It's also important to avoid undocumented shortcuts or 'hacks' within the tool which can lead to instability and extra maintenance down the road. Thinking again about working with the tool, and not against it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9b55d74fac3a\",\"_type\":\"block\",\"children\":[{\"_key\":\"3f07f5d9b8010\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Embrace Flexibility and Adaptability\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"396455d4ec67\",\"_type\":\"block\",\"children\":[{\"_key\":\"97e558e3332c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"As a technical stakeholder, I’ve seen firsthand that no software can do everything. While there are times when a tool’s limitations are too significant, and you need to find a new solution, more often, you just need to adjust how you work to better fit what the tool can do.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"3abedbf5a2ff\",\"_type\":\"block\",\"children\":[{\"_key\":\"9e02fbf49a870\",\"_type\":\"span\",\"marks\":[],\"text\":\"Instead of rushing to replace the software that isn’t serving you, it’s worth asking: Can we tweak our processes to make the tool work for us? Small changes in how you use the tool can often unlock its full potential without the hassle and expense of switching to something else. Sometimes, it’s not about finding a different tool—it’s about making the one you have work smarter for your team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6a93efe8df9\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ba5042aa0790\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s also easy to believe that the challenges you are facing are unique to your business. However, these challenges can actually be more common across other organizations. A third party working with multiple organizations has potentially identified, and resolved these issues within their product.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"93e39e8b3666\",\"_type\":\"block\",\"children\":[{\"_key\":\"cb8eb859834d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Distinguish Between Essential and Nice-to-Have Features\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"97f2fa7cbe89\",\"_type\":\"block\",\"children\":[{\"_key\":\"f310d804bb5e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"When teams are choosing software, it can be tempting to create long wishlists of features. But only certain features are crucial for success, and chasing a tool that ticks every box can lead to disappointment in the chosen tool, or an endless search. Also, some features in tools can be add ons which incur additional costs. Prematurely purchasing features you do not later use can be costly or lead to a motivation to use the feature to justify the expense, even if this is not beneficial to the business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"69b0f116c03e\",\"_type\":\"block\",\"children\":[{\"_key\":\"1831441bdc170\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s important to have clear conversations with stakeholders and prioritize high-level goals both during evaluation and as you approach implementation. Focus on the set of features that truly drive impact, rather than trying to get everything on your list. By aligning on the essentials, you will avoid overcomplicating your tech stack and ensure that the tools you select deliver real value.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25fa56051212\",\"_type\":\"block\",\"children\":[{\"_key\":\"974a153768030\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Conclusion\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"accb129e2ec0\",\"_type\":\"block\",\"children\":[{\"_key\":\"cc35e1fca9250\",\"_type\":\"span\",\"marks\":[],\"text\":\"Making the decision to buy a third-party tool is just the beginning. As we've discussed, success comes from how well you integrate, support, and adapt the tool to fit your business. While building a solution in-house may seem appealing, buying often provides a quicker path to value, allowing you to leverage best-in-class expertise and resources. No tool will ever be perfect, but with the right approach, you can unlock the full potential of the software you buy and deliver lasting value. This sets the stage for exploring how to effectively implement and maximize your investment in these tools.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e3067d0807b2\",\"_type\":\"block\",\"children\":[{\"_key\":\"dc4440c5712b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more insights into the build vs. buy dilemma, I recommend reading Jamie Doheny’s article \"},{\"_key\":\"dc4440c5712b1\",\"_type\":\"span\",\"marks\":[\"60289c013695\",\"em\"],\"text\":\"A Technology Leader's Perspective on Build vs. Buy\"},{\"_key\":\"dc4440c5712b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", which dives deeper into how to make the right call for your business.\"}],\"markDefs\":[{\"_key\":\"60289c013695\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/a-technology-leaders-perspective-on-build-vs-buy\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/2506fe37efc7066fbf5cb4889b1a89dff53c9b5c-2400x1600.png\",\"publishedDate\":\"2024-10-25T16:29:14.367Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-397a814a20a16860731c80db0e968b43681588e4-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"Tom Howard, Staff Engineer at Miro, reflects on the build vs. buy dilemma and shares how technical teams can ensure third-party tools are successfully implemented, deliver long-term value, and adapt workflows to maximize their potential.\",\"pageTitle\":\"Build vs. Buy: How Technical Teams Can Ensure Success with Third-Party Tools\",\"slug\":{\"_type\":\"slug\",\"current\":\"miro-build-vs-buy\"}},\"title\":\"Build vs. Buy: How Technical Teams Can Ensure Success with Third-Party Tools\"},{\"_id\":\"0b167178-058b-47ba-a61e-62a02149f8d8\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"436b8de9e920\",\"_type\":\"block\",\"children\":[{\"_key\":\"de3ee52d90300\",\"_type\":\"span\",\"marks\":[],\"text\":\"When evaluating a new technology, nothing compares to hands-on experience. For prospective customers, the ability to explore a product’s features firsthand can help demystify complex capabilities and accelerate decision-making. Recognizing this, Braze set out to build a streamlined, accessible way for organizations to experience the power of its customer engagement platform—a \"},{\"_key\":\"de3ee52d90301\",\"_type\":\"span\",\"marks\":[\"8898c3bd9a49\"],\"text\":\"14-day free trial\"},{\"_key\":\"de3ee52d90302\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"8898c3bd9a49\",\"_type\":\"link\",\"href\":\"https://try.braze.com/free_trial\"}],\"style\":\"normal\"},{\"_key\":\"521dd5c63645\",\"_type\":\"richImage\",\"alt\":\"a computer screen shows a dashboard with a purple background\",\"asset\":{\"_ref\":\"image-9f254f8d762b3c77ef5c219aa344b5e5eb2afe62-2400x1210-png\",\"_type\":\"reference\"}},{\"_key\":\"82c6ffba9e4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"43ab08c4187b0\",\"_type\":\"span\",\"marks\":[],\"text\":\"But while the free trial offers prospective users hands-on access to the Braze platform, that’s just part of the full experience. The trial also includes guided product tours, pre-built campaign templates, and demo data designed to help users quickly understand and experience its capabilities. These features allow prospects to explore core functionality, send test emails, build out user journeys with \"},{\"_key\":\"43ab08c4187b1\",\"_type\":\"span\",\"marks\":[\"88020ee71e92\"],\"text\":\"Canvas\"},{\"_key\":\"43ab08c4187b2\",\"_type\":\"span\",\"marks\":[],\"text\":\", and see firsthand how Braze can transform their customer engagement efforts.\"}],\"markDefs\":[{\"_key\":\"88020ee71e92\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/canvas-templates\"}],\"style\":\"normal\"},{\"_key\":\"bad24c5cdeea\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0e52c7a9c270\",\"_type\":\"span\",\"marks\":[],\"text\":\"This initiative required close collaboration between the Braze Product, Product Design, Engineering, Growth (including Growth Engineering), Marketing (including Demand Generation, Lifecycle, Marketing Operations, and Product Marketing), Go to Market Enablement and Productivity, and Sales teams to create an experience that balanced usability with our strategic goals. By addressing evolving customer needs and operational inefficiencies, the free trial highlighted our company’s ability to innovate while fostering deeper teamwork across departments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"829a7c11a0dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"939e6996d0900\",\"_type\":\"span\",\"marks\":[],\"text\":\"The free trial project journey\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e9a7214b5cdb\",\"_type\":\"block\",\"children\":[{\"_key\":\"fed43d77c86d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Investigating options\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"c1c205f2dd44\",\"_type\":\"block\",\"children\":[{\"_key\":\"03081f64d18f0\",\"_type\":\"span\",\"marks\":[],\"text\":\"At the start of the project, Braze brought together teams from Product, Growth Engineering, and Marketing to evaluate potential approaches. Initial discussions considered several options, including workshops with controlled trial access and limited sandbox environments.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"78314674c021\",\"_type\":\"block\",\"children\":[{\"_key\":\"a9d6fd88b70a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Ultimately, the team prioritized creating a free trial experience that could showcase the Braze platform’s usability across different aspects of the product. This collaborative exploration phase laid the foundation for the free trial strategy, aligning technical feasibility with customer needs.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"599429b69bc8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ed9887529fc0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Determining free trial strategy\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"92f2993482bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"84937848df040\",\"_type\":\"span\",\"marks\":[],\"text\":\"Once the decision was made to move forward with launching a free trial offering that could be accessed through the Braze website, the Product team made a point of looping in additional stakeholders from the Sales and Marketing side of the business, including representatives of our Demand Generation, Lifecycle, and Web teams. That allowed us to put in place the right infrastructure and messaging expertise needed to successfully drive people into and through the free trial experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"06d7204eb3df\",\"_type\":\"block\",\"children\":[{\"_key\":\"c837a7c852470\",\"_type\":\"span\",\"marks\":[],\"text\":\"During this stage of the process, we worked through a number of complex steps, including:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"6281e8ff8222\",\"_type\":\"block\",\"children\":[{\"_key\":\"e50bd622cdfb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Mapping out the desired user flow:\"},{\"_key\":\"e50bd622cdfb1\",\"_type\":\"span\",\"marks\":[],\"text\":\" To chart the best-case flow that users would follow from sign-up all the way through post-trial messaging campaigns, stakeholders had to work together across teams to map out different potential flows that could be triggered based on how much a given user engaged with the free trial experience and whether or not their proactively engaged with our Sales team.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0a74cfc6b088\",\"_type\":\"block\",\"children\":[{\"_key\":\"d832dbb97d690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Identifying template- and tour-related needs:\"},{\"_key\":\"d832dbb97d691\",\"_type\":\"span\",\"marks\":[],\"text\":\" Because we’d decided to supplement a traditional free-trial with additional demo and guided experiences, stakeholders needed to identify and select which specific industries, Braze features, and use cases to showcase in the templates and tours that were created in connection with the free trial.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3776c2f40aa\",\"_type\":\"block\",\"children\":[{\"_key\":\"fcdf1db3cedf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"While there were pros and cons to all the approaches we considered, the direction we decided on was selected in part because it made it possible to showcase the power of the platform without overwhelming users. By combining pre-built campaigns and in-product tours with the traditional free trial experience, our approach made it possible for prospects to quickly grasp how Braze could transform their customer engagement strategies while maintaining a manageable scope for the trial experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"63a90ce6b8d0\",\"_type\":\"block\",\"children\":[{\"_key\":\"59d11d6e8f540\",\"_type\":\"span\",\"marks\":[],\"text\":\"Building the free trial experience\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"d1abf376d21c\",\"_type\":\"block\",\"children\":[{\"_key\":\"6c8825f6cd5c0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Developing the free trial required collaboration across teams in order to create a seamless and secure experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"bd48663ea0b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"b781dc4f84110\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Engineering team took the lead on developing key elements supporting the free trial experience, including creation of a secure login with two-factor authentication, activation, verification, and demo environment provisioning. In turn, the Product Design team worked to ensure that the interface was intuitive and easy to navigate. The Growth Engineering team built out content within the demo space and the Growth team preloaded the free trial experience with realistic data, allowing it to simulate real-world usage and providing immediate value for prospective customers looking to better understand how they might make use of the Braze platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"92d6031edf2a\",\"_type\":\"block\",\"children\":[{\"_key\":\"85c171e8337a0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Product and Marketing teams aligned around the messaging and educational aspects of the Braze free trial experience, then worked together to craft onboarding workflows that guided users through the trial, enabling them to explore key features without requiring extensive setup or support. In concert, these departments worked together to create automated emails to keep users informed during account activation, when a given trial ended, and other key moments in the process.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fbeb59b4012\",\"_type\":\"block\",\"children\":[{\"_key\":\"30b76561809d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Our Security team collaborated with other stakeholders to build out a registration flow for the free trial experience, ensuring that there was a secure login that protected the larger Braze platform while gathering required information (e.g. user email, company size, etc.).\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"02a41891435d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d32c0f1a0ee80\",\"_type\":\"span\",\"marks\":[],\"text\":\"Across departments, teams worked together to implement any required limits on product access in order to open up access to the public while limiting security risks. 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Over the past year, Braze customers have created more than 400,000 Canvases, with more than 3.6 million steps, leading to amazing customer experiences along the way. But customers are always asking us: What else can I be doing? What experiences are working well for other brands that I should use?\"}],\"markDefs\":[{\"_key\":\"e19820afdbf5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/product/journey-orchestration\"}],\"style\":\"normal\"},{\"_key\":\"5972dd676cd5\",\"_type\":\"block\",\"children\":[{\"_key\":\"a5660b8f79db0\",\"_type\":\"span\",\"marks\":[],\"text\":\"We’ve taken your feedback and are excited to share Canvas examples for inspiration and experimentation. Last month at \"},{\"_key\":\"a5660b8f79db1\",\"_type\":\"span\",\"marks\":[\"181f8581d31b\"],\"text\":\"Forge 2024\"},{\"_key\":\"a5660b8f79db2\",\"_type\":\"span\",\"marks\":[],\"text\":\", we announced the general availability of our new Canvas Template Library. This library offers pre-built use cases you can leverage to test, implement, and customize vetted Canvas journeys, helping you to get started quickly while exploring new ideas from Braze experts and industry-leading brands. These Canvas Templates give you access to best-in-class out-of-the-box templates that have already proven impact, for example with common use cases like onboarding, post-purchase feedback, and abandoned intent.\"}],\"markDefs\":[{\"_key\":\"181f8581d31b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/forge-24\"}],\"style\":\"normal\"},{\"_key\":\"2add5bb5b7d3\",\"_type\":\"block\",\"children\":[{\"_key\":\"056d98230f770\",\"_type\":\"span\",\"marks\":[],\"text\":\"When we officially unveiled this feature, we called upon our customers in a template contest where they were asked to create and deliver the most value-driving and creative Canvas use case. 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Olga attended Forge Digital and submitted her template through the \"},{\"_key\":\"3263122ec5041\",\"_type\":\"span\",\"marks\":[\"1655095caf56\"],\"text\":\"Braze Bonfire\"},{\"_key\":\"3263122ec5042\",\"_type\":\"span\",\"marks\":[],\"text\":\" community.\"}],\"markDefs\":[{\"_key\":\"1655095caf56\",\"_type\":\"link\",\"href\":\"https://community.braze.com/\"}],\"style\":\"normal\"},{\"_key\":\"862b1ec99c8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"7b7ba45c47be0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Her journey is designed to enter users after they make a purchase where an additional purchase might be helpful in the near future. The template delivers real value to customers, helping them to avoid the potential of running out of a critical product like diapers. Once their current stock is running low, they are engaged with a new message to inform them that it might be time to make a new purchase. 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Their straightforward setup and editing capabilities have simplified and significantly streamlined our processes. 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