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uppercase">FEATURED CHANNELS</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/product/email"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="mail-01"><use href="/icons/sprites.svg#mail-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Email</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/mobile-app-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-02"><use href="/icons/sprites.svg#phone-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Mobile App Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/web-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="browser"><use href="/icons/sprites.svg#browser"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Web Messaging</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/sms"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="message-text-square-02"><use href="/icons/sprites.svg#message-text-square-02"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">SMS/RCS</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/whatsapp"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="phone-call-01"><use href="/icons/sprites.svg#phone-call-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">WhatsApp</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/product/cross-channel-messaging"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="dots-grid"><use href="/icons/sprites.svg#dots-grid"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md text-purple-700">View all channels</span></div></a></li></ul></div><div class="nav-dropdown__section-footer flex flex-wrap sm:flex-nowrap p-2 sm:p-3 bg-[#C9C4FF80] relative z-10 gap-3 items-end sm:justify-between xl:justify-start rounded-lg mt-4"><div class="flex gap-2 sm:gap-3"><span class="flex items-center justify-center flex-none size-8 text-purple-700 mr-2 xl:mr-0"><svg width="20" height="20" role="img" aria-label="star-02"><use href="/icons/sprites.svg#star-02"></use></svg></span><div class="flex flex-col justify-center gap-1"><span class="font-semibold text-gray-900 text-md">How It Works</span><p class="font-normal text-gray-600 text-sm">Get a breakdown of our vertically- integrated technology</p></div></div><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-[14px] py-2 text-sm bg-white border border-transparent text-gray-900 shadow-xs hover:bg-[#F9FAFB] active:bg-white active:border-[#D0D5DD] active:border disabled:bg-white disabled:border-[#EAECF0] disabled:border disabled:text-[#98A2B3] w-full" href="/product">Learn More</a></div></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs hover:text-primary-600 text-black py-6 xl:py-[10px] gap-[6px] px-0" aria-expanded="false">Solutions<svg width="20" height="20" role="img" aria-label="chevron-down" class="transition-transform !duration-150"><use href="/icons/sprites.svg#chevron-down"></use></svg></button><div id="nav-dropdown-Solutions" class="nav-dropdown__content absolute top-0 xl:top-full left-0 w-full pb-10 xl:pb-0 h-[calc(100vh-72px)] xl:h-auto flex flex-col overflow-y-auto overflow-x-hidden xl:overflow-hidden bg-white xl:border xl:border-gray-200 xl:shadow-lg transition !duration-300 transform origin-top pointer-events-none -z-1 opacity-0 translate-x-full xl:translate-x-0" aria-hidden="true" inert="true"><div class="container transition delay-150 !duration-300 origin-center xl:opacity-0 xl:translate-y-[5px]"><div class="mt-10 mb-4 xl:hidden"><button type="button" class="items-center justify-center text-center transition-colors sm:w-fit whitespace-nowrap relative z-10 font-aribauGrotesk font-bold text-sm flex gap-2 rounded-none border-none p-0 text-gray-600 shadow-none w-fit 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href="/solutions/media-entertainment"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="video-recorder"><use href="/icons/sprites.svg#video-recorder"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Media & Entertainment</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/gaming"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="gaming-pad-01"><use href="/icons/sprites.svg#gaming-pad-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Gaming</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/on-demand"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" 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text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="trend-up-01"><use href="/icons/sprites.svg#trend-up-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Optimize Onboarding</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/boost-productivity"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pencil-01"><use href="/icons/sprites.svg#pencil-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Boost Productivity</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/solutions/improve-acquisition"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="pie-chart-01"><use 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class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Increase Engagement</span></div></a></li></ul></div><div class="nav-list relative z-10 grow flex flex-col gap-4"><div class="flex flex-col gap-1 text-sm text-gray-500"><span class="font-semibold uppercase">Braze For</span></div><ul class="flex flex-col gap-y-4"><li><a class="nav-item flex gap-3 items-center" href="/braze-for-engineering"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-01"><use href="/icons/sprites.svg#code-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-lg">Engineering</span></div></a></li><li><a class="nav-item flex gap-3 items-center" href="/braze-for-startups"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-03"><use 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srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=384&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F58525b65b1ee2879c9a6e7e1ff07af42a11e807c-2888x1622.png&w=750&q=75"/></div><div class="flex w-full flex-col gap-3 pt-6"><span class="text-md font-semibold text-gray-900">2026 Global Customer Engagement Review</span><span class="text-md font-normal text-gray-600">For our sixth Global CER, we surveyed over 2,200 marketing leaders and analyzed upwards of 6 billion data points spanning more than 750 brands</span></div></div></a></div></div></div></div></li><li class="nav-dropdown"><button type="button" class="relative flex items-center w-full h-full xl:w-auto font-semibold text-md ja:text-xs 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font-semibold text-md">Braze Alloys</span><span class="text-sm font-normal text-gray-600">Explore and connect with our trusted Technology or Solutions partners</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/solutions-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="users-01"><use href="/icons/sprites.svg#users-01"></use></svg></div><div class="flex flex-col gap-1"><span class="flex flex-wrap gap-x-3 items-center font-semibold text-md">Delivery Partners</span><span class="text-sm font-normal text-gray-600">Discover our partnerships with the world's leading agencies, consultancies, and system integrators</span></div></a></li><li><a class="nav-item flex gap-3" href="/partners/technology-partners"><div class="flex-none flex items-center justify-center text-primary-600 w-5 h-5"><svg width="20" height="20" role="img" aria-label="code-02"><use 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hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 w-full xl:hidden" href="/get-started">Get Started</a><button data-collapse-toggle="mega-menu-full" type="button" class="flex-none h-full focus:outline-none focus:ring-2 xl:hidden p-4" aria-controls="mega-menu-full" aria-expanded="false"><span class="sr-only">Open main menu</span><span class="block relative h-[13px] w-[16px]"><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-0 rotate-0"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[6px] opacity-1"></span><span class="block absolute h-[2px] w-full left-0 duration-300 ease-in-out bg-black top-[12px] rotate-0"></span></span></button></div></div></nav></header><main><!--$--><div class="relative w-full overflow-hidden bg-gray-50 pt-[74px] partner-detail-hero"><div class="container relative z-10 pb-20 pt-6"><div class="flex gap-1 text-xs"><a aria-label="Link to solutions partners" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-bold text-[#310CCE] capitalize" href="/partners/solutions-partners">Partners</a><span class="text-white text-md">/</span><a aria-label="Link to horizon media" class="text-[#310CCE] border text-nowrap h-fit border-[#D0D5DD] bg-[#ECE5F9] hover:bg-[#F9FAFB] rounded-lg px-3 py-[2px] font-medium text-[#344054] bg-[#FFFFFFB2] truncate" href="/partners/solutions-partners/horizon-media">Horizon Media</a></div><script type="application/ld+json">{"@context":"https://schema.org","@type":"BreadcrumbList","itemListElement":[{"@type":"ListItem","position":1,"name":"Partners","item":"https://www.braze.com/partners/solutions-partners"},{"@type":"ListItem","position":2,"name":"Horizon Media","item":"https://www.braze.com/partners/solutions-partners/horizon-media"}]}</script><div class="mt-16 flex flex-col items-start justify-between gap-6 text-center text-black lg:flex-row"><div class="flex w-full flex-col gap-8 lg:flex-row"><div class="flex h-[64px] w-[176px] gap-8 rounded-lg border border-gray-200 bg-white p-2"><img alt="Horizon Media" loading="lazy" width="176" height="64" decoding="async" data-nimg="1" class="size-full object-contain" style="color:transparent" srcSet="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6ba708bc7adf2774fc50ff9742145a052bcf5d19-580x200.png&w=256&q=75 1x, /_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6ba708bc7adf2774fc50ff9742145a052bcf5d19-580x200.png&w=384&q=75 2x" src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2F6ba708bc7adf2774fc50ff9742145a052bcf5d19-580x200.png&w=384&q=75"/></div><div class="flex flex-col items-start gap-8"><h2 class="max-w-screen-md text-start">Horizon Media</h2><div class="flex flex-col gap-3 md:flex-row"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[28px]" href="/partners/search?partner=solutions&region=Americas">Americas</a></div></div></div><div class="flex w-full flex-col gap-3 sm:w-fit md:flex-row"><a href="https://www.horizonmedia.com/" target="_blank" rel="noreferrer noopener" class="inline-flex items-center justify-center text-center rounded-full transition-colors whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 bg-white text-gray-700 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 disabled:bg-white disabled:text-gray-300 h-[37px] w-full text-sm sm:w-fit">View Partner Website</a></div></div></div></div><div class="container py-24"><div class="flex flex-col gap-8 md:flex-row"><aside class="w-full shrink-0 grow-0 basis-full md:w-[280px] md:basis-[280px]"><div class="flex w-full flex-col gap-8 md:sticky md:top-24"><div class="flex flex-col gap-6 rounded-[12px] bg-gray-50 p-6"><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Verified Partner</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Solutions</span></div><div class="flex flex-col gap-2"><h6 class="text-sm uppercase text-gray-600">Region</h6><span class="w-fit rounded-xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold text-gray-600">Americas</span></div></div></div></aside><main class="flex shrink-0 grow basis-0 flex-col gap-12"><section class="flex flex-col gap-9"><h3 class="text-display-md font-semibold text-gray-900">What is Horizon Media?</h3><div class="flex flex-col gap-6"><p>Horizon Digital Experiences is a full-service digital content solution, unified under one common goal: Driving better business outcomes through content strategy, consumer engagement, influencer marketing, and emerging tech.</p></div></section></main></div></div><div class="container bg-gray-50 py-[50px] md:py-24"><div class="cards-slider overflow-hidden bg-gray-25 undefined"><div class="container flex flex-col gap-8 px-0 md:px-20"><div class="flex flex-col justify-between gap-6 md:flex-row md:items-center"><h1 class="z-10 text-display-md text-black md:text-display-lg">Related Content</h1><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 font-aribauGrotesk font-bold border border-gray-300 shadow-xs hover:bg-gray-50 hover:text-primary-700 active:border-gray-300 active:bg-white active:text-gray-700 disabled:border-gray-200 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src="/_next/image?url=https%3A%2F%2Fcdn.sanity.io%2Fimages%2Fb7pblshe%2Fmarketing-prod%2Fb9361adc27da6c4746c6e4753dc40846f05129a4-1400x700.gif&w=1200&q=75"/></div><div class="flex w-full grow flex-col gap-8 px-5 py-6 sm:px-6 sm:py-8"><div class="flex w-full flex-row flex-wrap items-center gap-4"><span class="w-fit rounded-3xl border border-gray-300 bg-white px-3 py-1 text-sm font-bold capitalize text-gray-700 hover:border-primary-300 hover:text-primary-700">Blog</span><span class="text-sm font-bold text-gray-500">28<!-- --> min read</span></div><h4 class="text-display-xs font-bold">A Digital-First Paper Anniversary: The First Year of Braze Magazine and Perspectives, As Told by the People Who Built It</h4><span class="text-sm font-bold text-gray-500">July 09, 2019</span></div></div></a></div></div></div></div><ul style="display:block" class="slick-dots"><li class="slick-active"><button>1</button></li><li class=""><button>2</button></li><li class=""><button>3</button></li><li 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service offerings</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Join a global community of innovators</span></div><div class="flex flex-row gap-2"><svg width="20" height="20" role="img" aria-label="check" class="text-primary-800"><use href="/icons/sprites.svg#check"></use></svg><span class="w-full">Tap into training, certification, marketing, and sales program support</span></div></div></div></div><div class="container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row"><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our open technology ecosystem</h4><p>Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-technology-partner">Become a Technology Partner</a></div><div class="container flex w-full flex-col justify-between gap-8"><h4>Join our global services network</h4><p>Agencies, consultants, and systems integrators build robust service offerings with Braze.</p><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 py-2 px-3 gap-1 text-sm font-aribauGrotesk font-bold border border-primary-500 bg-primary-500 text-white shadow-xs hover:border-primary-700 hover:bg-primary-700 active:border-primary-500 active:bg-primary-500 disabled:border-0 disabled:bg-primary-200 h-[44px]" href="/partners/become-a-braze-solutions-partner">Become a Delivery Partner</a></div></div></div></section><section class="bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background"><div class=""><div class="flex w-full flex-col items-center py-16 lg:py-24"><div class="container flex flex-col gap-12 items-center"><div class="flex max-w-[768px] flex-col items-center gap-5 text-center"><h2 id="its-time-to-be-a-better-marketer" class="mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold"><span class="block"><span class="">It's time to be a better marketer</span></span></h2></div><div class="flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center"><a class="inline-flex items-center justify-center text-center rounded-full transition-colors sm:w-fit whitespace-nowrap relative z-10 gap-1 font-aribauGrotesk font-bold px-5 py-3 text-md 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Data is the backbone of successful customer engagement, and as artificial intelligence (AI) continues to permeate all aspects of our lives, data has become more important than ever. With the right approach (and the right technology), brands can make their customers feel seen and understood, building loyalty and long-term relationships.\"}],\"markDefs\":[{\"_key\":\"a35742025acc\",\"_type\":\"link\",\"href\":\"https://investors.braze.com/news/news-details/2024/Braze-Introduces-the-Braze-Data-Platform/default.aspx\"}],\"style\":\"normal\"},{\"_key\":\"814ea44da77f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e53237f211a8\",\"_type\":\"span\",\"marks\":[],\"text\":\"At Braze, we've prioritized building products, partnerships, and integrations across the data ecosystem, so that brands can easily bring their proprietary data to Braze—from data warehouses, customer data platforms (CDPs), analytics tools, and back-end systems. Our goal: To make it faster and easier for brands to unify, activate, and distribute their data to deliver world-class customer engagement.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"98e65fdf0c82\",\"_type\":\"block\",\"children\":[{\"_key\":\"2cc2d0835183\",\"_type\":\"span\",\"marks\":[],\"text\":\"This vision has guided our work for many years, and is precisely what led to the introduction of the Braze Data Platform. At its core, the platform is a comprehensive, composable set of data capabilities and partner integrations that empower marketers to leverage the power of their data to deliver impactful, scalable customer experiences via Braze.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8df935ca3f2e\",\"_type\":\"block\",\"children\":[{\"_key\":\"4659ba800cf6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"A year in review\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"7143ed95e970\",\"_type\":\"block\",\"children\":[{\"_key\":\"56e3ce4d09ee\",\"_type\":\"span\",\"marks\":[],\"text\":\"Everything we do at Braze is driven by our customers’ needs, and our focus on helping them solve their biggest challenges. To this end, we have made deep investments in product features and partnerships that enhance all elements of brands’ data and marketing journey. Let’s take a look at our innovation across the three pillars of the Braze Data Platform: Data Unification, Data Activation and Data Distribution.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"4caf93e08fd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"42e0927dc41f\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Unification\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"b3c36f355405\",\"_type\":\"block\",\"children\":[{\"_key\":\"f24e38e81ab6\",\"_type\":\"span\",\"marks\":[],\"text\":\"We expanded the out-of-the-box sources for \"},{\"_key\":\"377b95a45838\",\"_type\":\"span\",\"marks\":[\"2b0b7a0afb25\"],\"text\":\"Cloud Data Ingestion\"},{\"_key\":\"872af652ee1b\",\"_type\":\"span\",\"marks\":[],\"text\":\" (CDI) to now include Microsoft Fabric, Google Cloud Storage, and AWS S3 in addition to Snowflake, Databricks, Google BigQuery, and AWS Redshift. Brands can directly connect, sync, and delete user data (such as user attributes, events, purchases) and \"},{\"_key\":\"1881126caed4\",\"_type\":\"span\",\"marks\":[\"f22c264d965d\"],\"text\":\"Catalog\"},{\"_key\":\"d528c47bff61\",\"_type\":\"span\",\"marks\":[],\"text\":\" data with just a few clicks. Additionally, brands using CDI can now easily build and activate \"},{\"_key\":\"5d9633cedfe3\",\"_type\":\"span\",\"marks\":[\"aed90f206542\"],\"text\":\"zero-copy segments\"},{\"_key\":\"67f165fcb32b\",\"_type\":\"span\",\"marks\":[],\"text\":\" directly from their warehouse data. With the addition of new sources and increased flexibility to CDI, we saw a 62% year-over-year increase in adoption.\"}],\"markDefs\":[{\"_key\":\"2b0b7a0afb25\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/cloud_ingestion/\"},{\"_key\":\"f22c264d965d\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/personalization_and_dynamic_content/catalogs/\"},{\"_key\":\"aed90f206542\",\"_type\":\"link\",\"href\":\"https://learning.braze.com/zero-copy-segmentation-how-to-use-cdi-segments\"}],\"style\":\"normal\"},{\"_key\":\"3c0b335ccfdc\",\"_type\":\"richImage\",\"alt\":\"a purple background with the words zero copy data access on it\",\"asset\":{\"_ref\":\"image-318d56e82501fa73ffaaeaaa96b4fcf9d0560a7a-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f1559448729d\",\"_type\":\"block\",\"children\":[{\"_key\":\"eb66e2d92e86\",\"_type\":\"span\",\"marks\":[],\"text\":\"In addition to direct connections with data warehouses and cloud storage, many brands bring data from external sources into Braze. Using \"},{\"_key\":\"4c0437c8f73f\",\"_type\":\"span\",\"marks\":[\"4d92167435c5\"],\"text\":\"Data Transformation\"},{\"_key\":\"7f2a18d86b5b\",\"_type\":\"span\",\"marks\":[],\"text\":\", companies can easily build and manage webhook integrations with external systems, automating data flows to power sophisticated marketing use cases. Last year, we introduced pre-built templates for common external platforms, such as Zendesk, Stripe, Typeform, and more. This has allowed marketers to get started with less technical support, resulting in a 50% increase in Data Transformation usage on Braze in the last year.\"}],\"markDefs\":[{\"_key\":\"4d92167435c5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/data_transformation/overview/\"}],\"style\":\"normal\"},{\"_key\":\"180aa3bec41a\",\"_type\":\"block\",\"children\":[{\"_key\":\"ec669303e6a7\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Activation\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"2b4e7dd22532\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2c3e47d0a28\",\"_type\":\"span\",\"marks\":[],\"text\":\"With the ongoing proliferation of channels, devices, and platforms, customers often engage with brands in multiple places, which can result in the creation of duplicate user records. In early April, Braze introduced \"},{\"_key\":\"2c0028da33a2\",\"_type\":\"span\",\"marks\":[\"69f1ecde5935\"],\"text\":\"Automated Identity Resolution\"},{\"_key\":\"4f7507d73513\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help marketers easily identify and merge profiles to maintain a single, unified representation of their end users.\"}],\"markDefs\":[{\"_key\":\"69f1ecde5935\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-data-platform-flexibility-collaboration\"}],\"style\":\"normal\"},{\"_key\":\"af8c3eb9ab15\",\"_type\":\"richImage\",\"alt\":\"an illustration of nicole diaz 's profile on a phone\",\"asset\":{\"_ref\":\"image-adc217f0aebc857bac3c2f7d9e5ceca6780f84a0-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"b4919dbf3236\",\"_type\":\"block\",\"children\":[{\"_key\":\"b210f30f44bc\",\"_type\":\"span\",\"marks\":[],\"text\":\"Beyond the user profile, marketing teams often need access to non-customer data in their campaigns, such as information about products, features, offers, promotions, and more. Now brands can easily upload any data using CSV imports and save it on Braze Catalogs for use in their campaigns. For example, a marketer at a media and entertainment company can import information about the movies and shows hosted by that streaming service, then recommend content to users based on their favorited titles and most-watched genres. And this approach is catching on—our data shows that Catalog usage has increased by nearly 80% since we introduced the Braze Data Platform.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"7fac48056593\",\"_type\":\"block\",\"children\":[{\"_key\":\"c2f773db6699\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketing teams want autonomy in using data for customer engagement. Over the last year, the Braze Data Platform has introduced features to allow marketers to more independently manage their data in Braze. What does that look like? Brands can now add descriptions and tags within Braze to support data sorting, and it’s also easier to clean data by blocklisting attributes and events, or deleting data that is no longer needed. The result? More control over their data and better customer experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8e10b0856afb\",\"_type\":\"block\",\"children\":[{\"_key\":\"00cd9a340e42\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Data Distribution\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"aa48c2bbe747\",\"_type\":\"block\",\"children\":[{\"_key\":\"33d5c6873a68\",\"_type\":\"span\",\"marks\":[],\"text\":\"As brands execute campaigns and connect with their customers, a wealth of new data is produced. With Braze, brands not only can leverage real-time data for dynamic personalization but also stream this data to external systems and tools to empower and inform business units beyond Marketing, enriching their overarching business strategy.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"994b2d6698d0\",\"_type\":\"richImage\",\"alt\":\"an orange background with icons and the word braze\",\"asset\":{\"_ref\":\"image-9479a440b5814ba259c6a50d391c6c4d2208d8bd-2400x1210-png\",\"_type\":\"reference\"},\"isFullWidth\":false},{\"_key\":\"f6e30344a468\",\"_type\":\"block\",\"children\":[{\"_key\":\"6220a2c68105\",\"_type\":\"span\",\"marks\":[],\"text\":\"Since we introduced our new \"},{\"_key\":\"fe70624d424d\",\"_type\":\"span\",\"marks\":[\"7e762953e23f\"],\"text\":\"Report Builder and Dashboard Builder\"},{\"_key\":\"1d667ceb1f9e\",\"_type\":\"span\",\"marks\":[],\"text\":\" capabilities this spring, we’ve witnessed a significant uptick in customers utilizing analytics features to transform their engagement data into actionable insights. With over 17,000 custom reports run and 1,600 custom dashboards created since launch, marketers are gaining the insights they need to optimize engagement strategies and prove campaign impact in real time.\"}],\"markDefs\":[{\"_key\":\"7e762953e23f\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/2025-braze-reporting-announcements\"}],\"style\":\"normal\"},{\"_key\":\"8b8fb6331d44\",\"_type\":\"block\",\"children\":[{\"_key\":\"bdd1b885e8b4\",\"_type\":\"span\",\"marks\":[],\"text\":\"But we didn’t stop there. With \"},{\"_key\":\"02235ccc46df\",\"_type\":\"span\",\"marks\":[\"639b1d6b4664\"],\"text\":\"Currents\"},{\"_key\":\"0347242d9bc6\",\"_type\":\"span\",\"marks\":[],\"text\":\" and \"},{\"_key\":\"373bbe716f40\",\"_type\":\"span\",\"marks\":[\"c58c14ebf53b\"],\"text\":\"Snowflake Data Sharing\"},{\"_key\":\"5a33e6583502\",\"_type\":\"span\",\"marks\":[],\"text\":\", brands can securely distribute their product, engagement, and customer data to destinations outside of Braze, ensuring that other parts of their organization can also benefit from this valuable customer engagement data. Last year, we streamed over 11 trillion events across multiple destinations using Currents. To further this effort, and extend the utility of data collected via Braze, we expanded our Currents Connector library to include the Adobe Real-Time Customer Data Platform, strengthening our partner ecosystem and providing brands with seamless solutions to ensure their data is accessible wherever it’s needed.\"}],\"markDefs\":[{\"_key\":\"639b1d6b4664\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents\"},{\"_key\":\"c58c14ebf53b\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/partners/data_and_analytics/data_warehouses/snowflake/faqs\"}],\"style\":\"normal\"},{\"_key\":\"e1a9d1829d55\",\"_type\":\"block\",\"children\":[{\"_key\":\"4d1146ba5fb6\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s new in the Braze Data Platform\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"4cc3ef41f4f3\",\"_type\":\"block\",\"children\":[{\"_key\":\"2ea09a605ce4\",\"_type\":\"span\",\"marks\":[],\"text\":\"It was a big, exciting year for the Braze Data Platform, and we have even more innovation on the horizon. As we look ahead, we are focused on two key areas: Empowering Marketing teams to be more autonomous, while simultaneously giving marketers and their technical counterparts the tools required to work as efficiently as possible.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5f54b6fa9cce\",\"_type\":\"block\",\"children\":[{\"_key\":\"837a2557a619\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Elevating user experiences while reducing reliance on technical teams\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"09e19b2e922e\",\"_type\":\"block\",\"children\":[{\"_key\":\"448e1ebe4715\",\"_type\":\"span\",\"marks\":[],\"text\":\"The Braze Data Platform is designed to simplify the marketers’ journey, enabling them to manage their customer engagement strategies with ease and efficiency. That can enhance their product experiences while reducing reliance on technical teams, making it easier for marketers to focus on creating memorable moments with their end customers.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"be0f01ab3cef\",\"_type\":\"block\",\"children\":[{\"_key\":\"ed3f5a79b702\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"New eCommerce Calculated Fields (EA Q2 FY26):\"},{\"_key\":\"e2ed8a3fe0ab\",\"_type\":\"span\",\"marks\":[],\"text\":\" Earlier this year, we launched a strategic partnership and enhanced integration with \"},{\"_key\":\"b26173eb63ed\",\"_type\":\"span\",\"marks\":[\"46e836491125\"],\"text\":\"Shopify\"},{\"_key\":\"15c550c304ce\",\"_type\":\"span\",\"marks\":[],\"text\":\", making it easier for enterprise eCommerce marketers to align with evolving shopper preferences by leveraging real-time data and insights. Building on this foundation, we’re thrilled to introduce eCommerce Calculated User Fields. These fields allow eCommerce brands to effortlessly track customer lifetime value and build relevant experiences for each user. For example, a fashion retailer can quickly identify their top spenders using pre-defined fields like “Total Revenue,” “Total Refunds,” and “Total Orders.” The brand can then use these segments to send highly targeted campaigns to these customers—such as an email offering a 20% discount on new arrivals—while easily tracking the monetary impact associated with the initiatives.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"46e836491125\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/braze-shopify-announcement\"}],\"style\":\"normal\"},{\"_key\":\"74a79aed77cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"70e622b03540\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Self-Serve Profile Deletion (EA Q2 FY26):\"},{\"_key\":\"9beff16bf09c\",\"_type\":\"span\",\"marks\":[],\"text\":\" Many brands now operate across multiple geographies, facing diverse data privacy regulations like \"},{\"_key\":\"d58912cc4b35\",\"_type\":\"span\",\"marks\":[\"5200f64d4783\"],\"text\":\"GDPR\"},{\"_key\":\"8eef5c373751\",\"_type\":\"span\",\"marks\":[],\"text\":\" in the European Union, or \"},{\"_key\":\"c79d7fc37e5b\",\"_type\":\"span\",\"marks\":[\"2d68efbed83c\"],\"text\":\"CCPA\"},{\"_key\":\"8b9992aedb08\",\"_type\":\"span\",\"marks\":[],\"text\":\" in California. Imagine a customer from one of these regions reaches out to request that their data be deleted; rather than navigating extra steps or involving additional teams, marketers can now quickly and efficiently locate and delete that user's profile directly within Braze. With Self-Serve Profile Deletion, brands can reduce risk, demonstrate their commitment to data privacy, and enable marketers to maintain and manage their customer data with autonomy that would otherwise require manual intervention from technical teams.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5200f64d4783\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/gdpr-compliance-need-to-know\"},{\"_key\":\"2d68efbed83c\",\"_type\":\"link\",\"href\":\"https://www.braze.com/resources/articles/ccpa-faqs\"}],\"style\":\"normal\"},{\"_key\":\"ddb2becb3132\",\"_type\":\"block\",\"children\":[{\"_key\":\"7541f82009b1\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"CSV Imports for Custom Events (GA Q2 FY26):\"},{\"_key\":\"99733a0bdc53\",\"_type\":\"span\",\"marks\":[],\"text\":\" Uploading customer data via CSV has been a quick and reliable method for creating and updating user profiles in Braze for some time. We're excited to extend this capability with the ability to upload custom events alongside user attributes. Imagine a retail brand hosting a styling workshop and collecting valuable first-party data, such as event attendance, interactions with specific vendors, or post-event feedback. Brands can seamlessly bring this data into Braze, connecting real-world engagement to their Braze campaigns, without requiring engineering support.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"40944c5b5115\",\"_type\":\"block\",\"children\":[{\"_key\":\"22eb658ea425\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bolstering data integrity while streamlining operations between Marketing, Product and Engineering\"}],\"markDefs\":[],\"style\":\"h3\"},{\"_key\":\"18c1518fff4f\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9935a2eb7db\",\"_type\":\"span\",\"marks\":[],\"text\":\"From top to bottom, the Braze Data Platform has been developed to address our customers’ most pressing technical challenges. We are committed to reducing operational overhead, improving data quality, and fostering a more autonomous environment for marketers using Braze. By providing marketers with self-service capabilities and giving technical teams more robust tools for proactive monitoring and validation, we're not only improving our platform, but working to enhance our customers’ ability to deliver high-impact, strategic work that truly moves the needle for their business.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"def40a88660d\",\"_type\":\"block\",\"children\":[{\"_key\":\"a880716b867a\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Proactive API monitoring with Usage Alerts (GA Q2 FY26):\"},{\"_key\":\"fa49a7b2c0a9\",\"_type\":\"span\",\"marks\":[],\"text\":\" Earlier this year, we launched our API Usage Dashboard, allowing technical teams to easily monitor and visualize their API traffic in Braze. Going a step further, brands can now set alerts to be notified when API requests reach near their rate limit, or if error rates spike above a certain threshold. These real-time notifications empower technical teams to more easily investigate issues like malformed requests, adjust traffic routing as needed, and support a more seamless flow of data for campaign delivery and overall team efficiency.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"251b3d2d51dd\",\"_type\":\"block\",\"children\":[{\"_key\":\"7cfa3ad0e429\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bulk Data Updates for Recommended Events (EA Q2 FY26):\"},{\"_key\":\"939c012e6f98\",\"_type\":\"span\",\"marks\":[],\"text\":\" We’re excited to introduce streamlined workflows for handling Back-in-Stock and Price Drop notifications via Bulk Data Updates. This feature enables brands to process thousands of updates simultaneously, ensuring that end customers receive accurate and timely information on product availability and pricing. By automating these updates, technical teams can not only minimize the risk of errors, but reduce workloads associated with supporting these sorts of triggered campaigns.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"35a2ea3d3f16\",\"_type\":\"block\",\"children\":[{\"_key\":\"2f0a4201d847\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Enhanced Data Exports (GA Q2 FY26):\"},{\"_key\":\"21e70dde5df4\",\"_type\":\"span\",\"marks\":[],\"text\":\" \"},{\"_key\":\"8f00f0dd2a72\",\"_type\":\"span\",\"marks\":[\"83aec2ef45a5\"],\"text\":\"Currents\"},{\"_key\":\"d0dcb0a1a730\",\"_type\":\"span\",\"marks\":[],\"text\":\" exports now include more detailed data from Braze engagement channels, including new channels like \"},{\"_key\":\"78a353ff2077\",\"_type\":\"span\",\"marks\":[\"2e057246e135\"],\"text\":\"Braze Banners\"},{\"_key\":\"dec21dd358f0\",\"_type\":\"span\",\"marks\":[],\"text\":\". This upgrade makes it easy to seamlessly integrate comprehensive customer engagement data—such as Banner clicks, impressions, webhook failures, suspected bot activity and more—into external destinations like CDPs, business intelligence (BI) and analytics tools, or customer service platforms. Further, the introduction of Currents Test Sends, allows engineers to quickly verify data accuracy and troubleshoot exports directly from the Braze dashboard, contributing to improved data integrity and quality.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"83aec2ef45a5\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/data/braze_currents/\"},{\"_key\":\"2e057246e135\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/developer_guide/banners/\"}],\"style\":\"normal\"},{\"_key\":\"314e243977f8\",\"_type\":\"block\",\"children\":[{\"_key\":\"3a0f9f909585\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"60b621552061\",\"_type\":\"block\",\"children\":[{\"_key\":\"6f39fa25b662\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s been an exciting year for the Braze Data Platform, but we’re not resting on our laurels. We are continuing to invest in new features and functionality within the platform, with an eye toward empowering marketers while making cross-functional collaboration and seamless as possible as brands deliver innovative and impactful customer engagement experiences.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b513ad64c725\",\"_type\":\"block\",\"children\":[{\"_key\":\"0a375e01c6f6\",\"_type\":\"span\",\"marks\":[],\"text\":\"Want to dig deeper into the Braze Data Platform and how it can support your brand? Check out our recent \"},{\"_key\":\"c04602a2298e\",\"_type\":\"span\",\"marks\":[\"1c9cc63aa37d\"],\"text\":\"What’s New webinar\"},{\"_key\":\"e96b144eadbd\",\"_type\":\"span\",\"marks\":[],\"text\":\" for all the key details, or reach out directly for more information!\"}],\"markDefs\":[{\"_key\":\"1c9cc63aa37d\",\"_type\":\"link\",\"blank\":false,\"href\":\"https://www.braze.com/resources/webinars-and-events/q2-2025-new-product-release\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4b9852276d30c705b0dda71136c016382218db93-3840x2160.png\",\"publishedDate\":\"2025-07-15T13:00:01.136Z\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-1c5c34dbf4fbe365fac365f9deddd683910144a5-2400x1256-png\",\"_type\":\"reference\"}},\"pageDescription\":\"This week, Braze celebrated a significant milestone: The one-year anniversary of the Braze Data Platform. 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She’s a\"},{\"_key\":\"8818f2f482514\",\"_type\":\"span\",\"marks\":[\"d1fc23ec6abd\"],\"text\":\" prolific Forbes contributor\"},{\"_key\":\"8818f2f482515\",\"_type\":\"span\",\"marks\":[],\"text\":\" (thank you Forbes for naming us\"},{\"_key\":\"8818f2f482516\",\"_type\":\"span\",\"marks\":[\"368037f17864\"],\"text\":\" #85 on the Forbes Cloud 100 2018\"},{\"_key\":\"8818f2f482517\",\"_type\":\"span\",\"marks\":[],\"text\":\") as well as a busy speaker on the international circuit.\"},{\"_key\":\"8818f2f482518\",\"_type\":\"span\",\"marks\":[\"6b8ced523154\"],\"text\":\" Here’s her succinct mission statement\"},{\"_key\":\"8818f2f482519\",\"_type\":\"span\",\"marks\":[],\"text\":\" in conversation with CNBC’s Karen Tso.\"}],\"markDefs\":[{\"_key\":\"788a8e73f12f\",\"_type\":\"link\",\"href\":\"https://www.thefemalequotient.com/\"},{\"_key\":\"d1fc23ec6abd\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/sites/shelleyzalis/people/shelleyzalis/#1e791f48fdf3\"},{\"_key\":\"368037f17864\",\"_type\":\"link\",\"href\":\"https://www.forbes.com/companies/braze/?list=cloud100#6c855bad21a0\"},{\"_key\":\"6b8ced523154\",\"_type\":\"link\",\"href\":\"https://www.cnbc.com/video/2018/06/19/the-female-quotient-ceo-change-happens-when-women-stand-together.html\"}],\"style\":\"normal\"},{\"_key\":\"851354e4b957\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-98439234870170b481f81ef5d27a963c51203860-500x750-jpg\",\"_type\":\"reference\"}},{\"_key\":\"ae9cc2dcbe9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"ae9cc2dcbe9b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Nathalie Nahai\"},{\"_key\":\"ae9cc2dcbe9b1\",\"_type\":\"span\",\"marks\":[],\"text\":\"—a.k.a. The Web Psychologist—is a leading global expert in the digital application of behavioral science, lending scientific rigor to design, content, and product strategy for the likes of Google, eBay, Unilever, and Harvard Business Review. She most recently authored the bestselling Webs of Influence: The Psychology of Online Persuasion (Pearson; now in its second edition) and lectures regularly on the international circuit. Besides blowing minds onstage or consulting with Fortune 500 entities, she’s also an avid podcaster, having presented the Tech Weekly podcast for The Guardian as well as her own podcast, The Hive. If you’re more of a visual thinker, here she is walking Google through mobile behavior patterns. Nathalie will deliver the opening keynote address of LTR 2018, drawing on her extensive background in psychology and tech to investigate better means of expressing the human factor digitally. Find her on Twitter @NathalieNahai.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a30873d452ac\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-b4da4f888f05f686002493075676ea4ad3857e53-500x403-jpg\",\"_type\":\"reference\"}},{\"_key\":\"9c3fcf5f1a1e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9c3fcf5f1a1e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Sharon Harris\"},{\"_key\":\"9c3fcf5f1a1e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" serves as VP of Alliance Relationships, Google Marketing Platform Alliance, Deloitte Consulting, and her role there crowns a new media career full of milestone achievements at T-Mobile, AOL, Millennial Media, Verizon, and Microsoft. Sharon’s 18+ years of expertise lend force and integrity to her perspective, especially where team dynamics come into play.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0d11a70256a\",\"_type\":\"richImage\",\"asset\":{\"_ref\":\"image-a30c9a740b0e3fed0dcf8ba8435d4a1d8254186e-500x400-jpg\",\"_type\":\"reference\"}},{\"_key\":\"09551c9a3e47\",\"_type\":\"block\",\"children\":[{\"_key\":\"09551c9a3e470\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Carlos Valdes-Dapena\"},{\"_key\":\"09551c9a3e471\",\"_type\":\"span\",\"marks\":[],\"text\":\" (Founder, Corporate Collaboration Resources) has earned his stellar reputation as a motivator with a quarter-century of research on team effectiveness and a proven track record as consulting for many of the brands under the Mars umbrella as well as IBM, AT\u0026T, Pfizer, General Motors, and Lockheed Martin. His new book, \"},{\"_key\":\"09551c9a3e472\",\"_type\":\"span\",\"marks\":[\"f7f35a12fc53\"],\"text\":\"Lessons from Mars: How One Global Company Cracked the Code on High Performance Collaboration and Teamwork\"},{\"_key\":\"09551c9a3e473\",\"_type\":\"span\",\"marks\":[],\"text\":\", will be published in October.\"}],\"markDefs\":[{\"_key\":\"f7f35a12fc53\",\"_type\":\"link\",\"href\":\"http://carlos-valdes-dapena.com/lessons-from-mars-1/\"}],\"style\":\"normal\"},{\"_key\":\"a7931ed4acb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"a7931ed4acb70\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Anything else?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"94b4598e507e\",\"_type\":\"block\",\"children\":[{\"_key\":\"94b4598e507e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"For more information about LTR 2018, including the current agenda and list of speakers, or to purchase tickets to the event, visit \"},{\"_key\":\"94b4598e507e1\",\"_type\":\"span\",\"marks\":[\"097a491984d8\"],\"text\":\"braze.com/ltr\"},{\"_key\":\"94b4598e507e2\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"097a491984d8\",\"_type\":\"link\",\"href\":\"https://ltr2018.splashthat.com/\"}],\"style\":\"normal\"},{\"_key\":\"ff143cf389c3\",\"_type\":\"block\",\"children\":[{\"_key\":\"ff143cf389c30\",\"_type\":\"span\",\"marks\":[],\"text\":\"Curious what the full experience will feel like? Take a gander at these recaps from the first three years of the conference: \"},{\"_key\":\"ff143cf389c31\",\"_type\":\"span\",\"marks\":[\"c242f8d41be4\"],\"text\":\"2015\"},{\"_key\":\"ff143cf389c32\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"ff143cf389c33\",\"_type\":\"span\",\"marks\":[\"bb08543ba1b7\"],\"text\":\"2016\"},{\"_key\":\"ff143cf389c34\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"ff143cf389c35\",\"_type\":\"span\",\"marks\":[\"66fd63316e5a\"],\"text\":\"2017\"},{\"_key\":\"ff143cf389c36\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"c242f8d41be4\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-84233\",\"_type\":\"reference\"}},{\"_key\":\"bb08543ba1b7\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-83585\",\"_type\":\"reference\"}},{\"_key\":\"66fd63316e5a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82615\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/60cb2e76a7519d83d6183fd63b9727a208771113-1120x660.jpg\",\"publishedDate\":\"2018-09-24T00:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-60cb2e76a7519d83d6183fd63b9727a208771113-1120x660-jpg\",\"_type\":\"reference\"}},\"pageDescription\":\"LTR 2018: Technology is key, but don't lose sight of the human factor | Braze\",\"pageTitle\":\"LTR 2018: Technology is key, but don't lose sight of the human factor | Braze\",\"slug\":{\"current\":\"ltr-2018-overview\"}},\"title\":\"LTR 2018: Meet the Humans Behind “The Human Factor”\"},{\"_id\":\"imported-craft-132141\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"3479e4191b53\",\"_type\":\"block\",\"children\":[{\"_key\":\"3479e4191b530\",\"_type\":\"span\",\"marks\":[],\"text\":\"The marketing world has been buzzing about \"},{\"_key\":\"3479e4191b531\",\"_type\":\"span\",\"marks\":[\"b6fdafd3ccfe\"],\"text\":\"Mail Privacy Protection\"},{\"_key\":\"3479e4191b532\",\"_type\":\"span\",\"marks\":[],\"text\":\" and other \"},{\"_key\":\"3479e4191b533\",\"_type\":\"span\",\"marks\":[\"7abb5096bd8e\"],\"text\":\"iOS 15 privacy features\"},{\"_key\":\"3479e4191b534\",\"_type\":\"span\",\"marks\":[],\"text\":\" since Apple announced them back in June. While those updates are understandably top of mind for many marketers, they aren’t the only shift on the horizon: There are some upcoming changes to push notifications that will also have a notable impact on brands' customer engagement strategies.\"}],\"markDefs\":[{\"_key\":\"b6fdafd3ccfe\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-129992\",\"_type\":\"reference\"}},{\"_key\":\"7abb5096bd8e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-102388\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"0b31cb17668e\",\"_type\":\"block\",\"children\":[{\"_key\":\"0b31cb17668e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"These iOS 15 push notification updates follow Apple’s established pattern of working to give users more control over the who, how, and when of receiving messages from the apps they use. Let’s dig into the details of these changes and what you should do now to prepare.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8afb4ff5ae31\",\"_type\":\"block\",\"children\":[{\"_key\":\"8afb4ff5ae310\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"What’s Changing?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0f01012d1e31\",\"_type\":\"block\",\"children\":[{\"_key\":\"0f01012d1e310\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"1. Focus Modes\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9fe0a3789ba3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9fe0a3789ba30\",\"_type\":\"span\",\"marks\":[],\"text\":\"iOS users are already familiar with \"},{\"_key\":\"9fe0a3789ba31\",\"_type\":\"span\",\"marks\":[\"6fcd1a1046f2\"],\"text\":\"Do Not Disturb mode\"},{\"_key\":\"9fe0a3789ba32\",\"_type\":\"span\",\"marks\":[],\"text\":\", which silences calls and notifications for a scheduled period of time or until turned off. The release of Focus modes in iOS 15 expands on that ability by introducing three new Focus modes for Work, Sleep, Personal, and more.\"}],\"markDefs\":[{\"_key\":\"6fcd1a1046f2\",\"_type\":\"link\",\"href\":\"https://support.apple.com/en-us/HT204321\"}],\"style\":\"normal\"},{\"_key\":\"76deeb9700c0\",\"_type\":\"block\",\"children\":[{\"_key\":\"76deeb9700c00\",\"_type\":\"span\",\"marks\":[],\"text\":\"Users can customize each Focus mode to allow notifications from select apps and contacts when that mode is enabled. For example, a user might create a Work Focus mode that blocks notifications from social media apps from 9am to 5pm and a Personal Focus mode that hides Slack and work email notifications as soon as geolocation data determines that the user in question has left their office.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e0aa054ad523\",\"_type\":\"block\",\"children\":[{\"_key\":\"e0aa054ad5230\",\"_type\":\"span\",\"marks\":[],\"text\":\"This update will also give users the option to allow Time-Sensitive notifications from any app to break through a Focus mode’s settings, which leads us to the next update...\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"5516c570af4b\",\"_type\":\"block\",\"children\":[{\"_key\":\"5516c570af4b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"2. Notification Interruption Levels\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"990dcabad301\",\"_type\":\"block\",\"children\":[{\"_key\":\"990dcabad3010\",\"_type\":\"span\",\"marks\":[],\"text\":\"To help users make informed decisions about which notifications to allow and when to allow them, Apple is introducing a new notification classification scale:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"299e0a503469\",\"_type\":\"block\",\"children\":[{\"_key\":\"299e0a5034690\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Passive:\"},{\"_key\":\"299e0a5034691\",\"_type\":\"span\",\"marks\":[],\"text\":\" These notifications do not wake the home screen, make sounds, vibrate, or break through a Focus mode. Examples of Passive notifications are non-urgent updates like content recommendations and new feature updates.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"29c11c266e1c\",\"_type\":\"block\",\"children\":[{\"_key\":\"29c11c266e1c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Active:\"},{\"_key\":\"29c11c266e1c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" This is the standard notification type that marketers and users are accustomed to on iOS devices. Active notifications do wake the home screen, make sounds, and vibrate, but they will not break through a Focus mode. Examples of Active notifications are breaking sports updates and social media alerts.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1550cf9c1e65\",\"_type\":\"block\",\"children\":[{\"_key\":\"1550cf9c1e650\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Time-Sensitive:\"},{\"_key\":\"1550cf9c1e651\",\"_type\":\"span\",\"marks\":[],\"text\":\" This new notification type wakes the home screen, makes sounds, and vibrates. Users can enable Time-Sensitive notifications to break through a Focus mode in the Focus mode’s settings. Examples of Time-Sensitive notifications are delivery updates and account verification alerts; this classification should be reserved for urgent messages that require action.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e879f1549a37\",\"_type\":\"block\",\"children\":[{\"_key\":\"e879f1549a370\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Critical:\"},{\"_key\":\"e879f1549a371\",\"_type\":\"span\",\"marks\":[],\"text\":\" These notifications wake the home screen, make sounds, vibrate, and can even break through system controls. Critical notifications are reserved for crucial health and safety alerts, like flash flood warnings in a user’s area.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"52e9013c3eaf\",\"_type\":\"block\",\"children\":[{\"_key\":\"52e9013c3eaf0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Marketers will be able to \"},{\"_key\":\"52e9013c3eaf1\",\"_type\":\"span\",\"marks\":[\"76ec77883161\"],\"text\":\"specify the urgency\"},{\"_key\":\"52e9013c3eaf2\",\"_type\":\"span\",\"marks\":[],\"text\":\" of each notification in Braze by selecting one of the four classification levels in the push notification composer. Use the Time-Sensitive level sparingly: The first time a user receives a Time-Sensitive notification from an app, they’ll be prompted to either keep or turn off future Time-Sensitive notifications from that brand. So when in doubt, opt for Active or Passive.\"}],\"markDefs\":[{\"_key\":\"76ec77883161\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push/ios/notification_options/#interruption-level\"}],\"style\":\"normal\"},{\"_key\":\"b9hvNH1V\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-0afb1abae6cd101cc9f0269629394eb1a582af1e-2400x1210-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"213d8b5e2d38\",\"_type\":\"block\",\"children\":[{\"_key\":\"213d8b5e2d380\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"3. Notification Summary\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"423d16885657\",\"_type\":\"block\",\"children\":[{\"_key\":\"423d168856570\",\"_type\":\"span\",\"marks\":[],\"text\":\"With iOS 15, users will have the option to gather all of those non-urgent notifications into a single Notification Summary that they receive at designated times throughout the day. This gives users more control over when and how often they receive alerts, so that they aren’t receiving constant interruptions all day long. For example, a user might choose to catch up on their notifications during a scheduled lunch break or right after the work day ends.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ab923f919238\",\"_type\":\"block\",\"children\":[{\"_key\":\"ab923f9192380\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apple will intelligently and automatically prioritize the order of notifications in the Notification Summary based on several factors. The first is the frequency of a user’s interactions with the app: The more a user uses an app, the higher that app’s notifications will be displayed in the Notification Summary. Notifications that include rich media will be prioritized higher, as will notifications with higher relevance scores.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"c3afe7808dd7\",\"_type\":\"block\",\"children\":[{\"_key\":\"c3afe7808dd70\",\"_type\":\"span\",\"marks\":[],\"text\":\"In Braze, marketers will be able to \"},{\"_key\":\"c3afe7808dd71\",\"_type\":\"span\",\"marks\":[\"4ac36b188f6a\"],\"text\":\"assign a relevance score\"},{\"_key\":\"c3afe7808dd72\",\"_type\":\"span\",\"marks\":[],\"text\":\" - from 0.0 (least important) to 1.0 (most important)—to each push notification. For apps that send multiple push notifications each day, the notification with the highest relevance score will be displayed most prominently in users’ Notification Summaries.\"}],\"markDefs\":[{\"_key\":\"4ac36b188f6a\",\"_type\":\"link\",\"href\":\"https://www.braze.com/docs/user_guide/message_building_by_channel/push/ios/notification_options/#relevance-score\"}],\"style\":\"normal\"},{\"_key\":\"BpkuqvEv\",\"_type\":\"richImage\",\"alt\":null,\"asset\":{\"_ref\":\"image-fe32dbc3f9b35433143c59039a96a32ed5666ff4-2400x1668-png\",\"_type\":\"reference\"},\"caption\":null},{\"_key\":\"c03df0eaa76b\",\"_type\":\"block\",\"children\":[{\"_key\":\"c03df0eaa76b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"How Should Marketers Prepare?\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0efd0d245785\",\"_type\":\"block\",\"children\":[{\"_key\":\"0efd0d2457850\",\"_type\":\"span\",\"marks\":[],\"text\":\"Apple generally releases new iOS updates in mid-September, which means you still have time to get ready for these push notification changes. Here are some steps you can take right now to prepare:\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"8bf2801e0604\",\"_type\":\"block\",\"children\":[{\"_key\":\"8bf2801e06040\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Evaluate your \"},{\"_key\":\"8bf2801e06041\",\"_type\":\"span\",\"marks\":[\"afb561636d7d\",\"strong\"],\"text\":\"push notification\"},{\"_key\":\"8bf2801e06042\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\" strategy\"},{\"_key\":\"8bf2801e06043\",\"_type\":\"span\",\"marks\":[],\"text\":\". Brands that send personalized, relevant, and timely push notifications will see the lowest impact from these iOS 15 changes. Since users already trust these brands to respect their time and their preferences, they’re more likely to grant notification permissions and include them in Notification Summaries. Now is the perfect time to ask yourself if your push notifications are delivering the value users want; if not, it’s never too late to improve.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"afb561636d7d\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17710\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"876c497d4f15\",\"_type\":\"block\",\"children\":[{\"_key\":\"876c497d4f150\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prime users for permissions\"},{\"_key\":\"876c497d4f151\",\"_type\":\"span\",\"marks\":[],\"text\":\". The introduction of iOS 15 is a great time to ask your users about their notification preferences, if you haven’t already. An in-app \"},{\"_key\":\"876c497d4f152\",\"_type\":\"span\",\"marks\":[\"8f51e2441edb\"],\"text\":\"push primer\"},{\"_key\":\"876c497d4f153\",\"_type\":\"span\",\"marks\":[],\"text\":\" is an effective way to highlight the value of your notifications and ask users if there are specific categories or types of notifications they want to receive (or not receive) from you. If users trust that you’ll send them relevant notifications, they’re more likely to opt in.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"8f51e2441edb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-72811\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"d603884e1f35\",\"_type\":\"block\",\"children\":[{\"_key\":\"d603884e1f350\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Determine your criteria for Interruption Levels and Relevance Scores\"},{\"_key\":\"d603884e1f351\",\"_type\":\"span\",\"marks\":[],\"text\":\". Sorry to be the bearer of bad news, but not every push notification from every brand is highly critical and highly relevant! Your team should agree on a few simple criteria you can refer back to when creating push notifications to inform the Interruption Level and Relevance Score you set. For example: Does it require immediate action from the user? Set it as Time-Sensitive and give it a 1.0 Relevance Score. Agreeing on these definitions early will prevent costly mistakes later; if your notification breaks through a user’s Focus mode and they don’t find it relevant, you risk them turning off all of your future notifications.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"20506b888d12\",\"_type\":\"block\",\"children\":[{\"_key\":\"20506b888d120\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Test the timing of notification sends. \"},{\"_key\":\"20506b888d121\",\"_type\":\"span\",\"marks\":[],\"text\":\"The introduction of Focus modes and Notification Summaries makes timing non-urgent notifications a little trickier. You may need to A/B test different send times to see if iOS 15 impacts your push notification metrics. Developers can use Apple’s \"},{\"_key\":\"20506b888d122\",\"_type\":\"span\",\"marks\":[\"292a1c2decc4\"],\"text\":\"Status API \"},{\"_key\":\"20506b888d123\",\"_type\":\"span\",\"marks\":[],\"text\":\"to determine whether a device is in Focus mode; you might use that data to experiment by sending notifications right before or right after Focus mode is enabled.\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"292a1c2decc4\",\"_type\":\"link\",\"href\":\"https://developer.apple.com/documentation/uikit/uifocusdebugger/2887500-status\"}],\"style\":\"normal\"},{\"_key\":\"813a07f9625c\",\"_type\":\"block\",\"children\":[{\"_key\":\"813a07f9625c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Bring other channels into the mix\"},{\"_key\":\"813a07f9625c1\",\"_type\":\"span\",\"marks\":[],\"text\":\". A \"},{\"_key\":\"813a07f9625c2\",\"_type\":\"span\",\"marks\":[\"5ed33d4c47bd\"],\"text\":\"cross-channel engagement strategy\"},{\"_key\":\"813a07f9625c3\",\"_type\":\"span\",\"marks\":[],\"text\":\" is crucial for addressing iOS 15 updates for a couple of reasons. First, using other channels, like in-app messages, is a great way to communicate the value of your push notifications and encourage users to opt in. Second, you can use other channels to drive users to engage with your app; the more users engage with your app, the higher your notifications will be prioritized in a user’s Notification Summary!\"}],\"level\":1,\"listItem\":\"bullet\",\"markDefs\":[{\"_key\":\"5ed33d4c47bd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-7004\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"60d63366c28c\",\"_type\":\"block\",\"children\":[{\"_key\":\"60d63366c28c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Final Thoughts\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"e68df44e0b5d\",\"_type\":\"block\",\"children\":[{\"_key\":\"e68df44e0b5d0\",\"_type\":\"span\",\"marks\":[],\"text\":\"It’s always a little nerve-wracking to hear that a new version of iOS is coming soon. A little preparation goes a long way, though, especially for these iOS 15 push notification updates. A thoughtful push notification strategy that respects user preferences is at the heart of your preparation, as is an approach that prioritizes quality over quantity.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0502ad855505\",\"_type\":\"block\",\"children\":[{\"_key\":\"0502ad8555050\",\"_type\":\"span\",\"marks\":[],\"text\":\"See what else is changing in iOS 15 for \"},{\"_key\":\"0502ad8555051\",\"_type\":\"span\",\"marks\":[\"9791b196efac\"],\"text\":\"email\"},{\"_key\":\"0502ad8555052\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"0502ad8555053\",\"_type\":\"span\",\"marks\":[\"004509e22dce\"],\"text\":\"privacy\"},{\"_key\":\"0502ad8555054\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"0502ad8555055\",\"_type\":\"span\",\"marks\":[\"9d1dbf50d92c\"],\"text\":\"user-centric messaging\"},{\"_key\":\"0502ad8555056\",\"_type\":\"span\",\"marks\":[],\"text\":\"!\"}],\"markDefs\":[{\"_key\":\"9791b196efac\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-129992\",\"_type\":\"reference\"}},{\"_key\":\"004509e22dce\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-102388\",\"_type\":\"reference\"}},{\"_key\":\"9d1dbf50d92c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-107133\",\"_type\":\"reference\"}}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/4a88a9cbd4980db84fe98c5d6137870f9b71402e-1500x1500.png\",\"publishedDate\":\"2021-09-08T11:28:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-3a2a188ddf74395d5e4710f28f3a757e145a3935-1200x628-png\",\"_type\":\"reference\"}},\"pageDescription\":\"These iOS 15 push notification updates follow Apple’s established pattern of working to give users more control over the who, how, and when of receiving messages from the apps they use. Let’s dig into the details of these changes and what you should do now to prepare.\",\"pageTitle\":\"What’s Changing With Push Notifications in iOS15 (and What to Do About It)\",\"slug\":{\"current\":\"whats-changing-with-push-notifications-in-ios15-and-what-to-do-about-it\"}},\"title\":\"What’s Changing With Push Notifications in iOS15 (and What to Do About It)\"},{\"_id\":\"imported-craft-24478\",\"_type\":\"blogPost\",\"body\":[{\"_key\":\"9dd47cad197e\",\"_type\":\"block\",\"children\":[{\"_key\":\"9dd47cad197e0\",\"_type\":\"span\",\"marks\":[],\"text\":\"Great customer engagement requires great \"},{\"_key\":\"9dd47cad197e1\",\"_type\":\"span\",\"marks\":[\"e3e9d36073fd\"],\"text\":\"data\"},{\"_key\":\"9dd47cad197e2\",\"_type\":\"span\",\"marks\":[],\"text\":\", \"},{\"_key\":\"9dd47cad197e3\",\"_type\":\"span\",\"marks\":[\"4c4f9200e1ec\"],\"text\":\"technology\"},{\"_key\":\"9dd47cad197e4\",\"_type\":\"span\",\"marks\":[],\"text\":\", and \"},{\"_key\":\"9dd47cad197e5\",\"_type\":\"span\",\"marks\":[\"642ab148d7ad\"],\"text\":\"teamwork\"},{\"_key\":\"9dd47cad197e6\",\"_type\":\"span\",\"marks\":[],\"text\":\". It’s true for marketing, growth, and engagement teams in every region and every vertical, and it’s just as true when it comes to marketing efforts here at Braze. Over the past year, Braze has embarked on a major initiative that has drawn on \"},{\"_key\":\"9dd47cad197e7\",\"_type\":\"span\",\"marks\":[\"5220b14db2c3\"],\"text\":\"Agile frameworks\"},{\"_key\":\"9dd47cad197e8\",\"_type\":\"span\",\"marks\":[],\"text\":\", inspiration from traditional print media, \"},{\"_key\":\"9dd47cad197e9\",\"_type\":\"span\",\"marks\":[\"f37e55e4991f\"],\"text\":\"Braze proprietary data\"},{\"_key\":\"9dd47cad197e10\",\"_type\":\"span\",\"marks\":[],\"text\":\", and more to reimagine our content experience and the systems supporting it in fundamental ways. To mark the one-year anniversary of the launch of our \"},{\"_key\":\"9dd47cad197e11\",\"_type\":\"span\",\"marks\":[\"28d8dda8a8fe\"],\"text\":\"Braze Perspective digital content hub\"},{\"_key\":\"9dd47cad197e12\",\"_type\":\"span\",\"marks\":[],\"text\":\" and the first print edition of Braze Magazine, we’re taking an exclusive look at the data, tech, and teams that made it all possible.\"}],\"markDefs\":[{\"_key\":\"e3e9d36073fd\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11859\",\"_type\":\"reference\"}},{\"_key\":\"4c4f9200e1ec\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26477\",\"_type\":\"reference\"}},{\"_key\":\"642ab148d7ad\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12386\",\"_type\":\"reference\"}},{\"_key\":\"5220b14db2c3\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-11944\",\"_type\":\"reference\"}},{\"_key\":\"f37e55e4991f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25325\",\"_type\":\"reference\"}},{\"_key\":\"28d8dda8a8fe\",\"_type\":\"link\",\"href\":\"/resources/library/signup/brazemagazine\"}],\"style\":\"normal\"},{\"_key\":\"100437f85a8c\",\"_type\":\"block\",\"children\":[{\"_key\":\"100437f85a8c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Prehistory: Before Braze Was Braze\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"5807d91831e7\",\"_type\":\"block\",\"children\":[{\"_key\":\"5807d91831e70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"In the fall of 2017, a six-year-old software startup called Appboy was gearing up for a pivotal moment in its history—a complete rebrand of the company that included a name-change. Starting November 16, 2017, \"},{\"_key\":\"5807d91831e71\",\"_type\":\"span\",\"marks\":[\"em\",\"3090a6fefb71\"],\"text\":\"Appboy would become Braze\"},{\"_key\":\"5807d91831e72\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\". And as all those preparations were in the works, the Braze Content team started thinking about what these major changes meant for the company’s approach to content.\"}],\"markDefs\":[{\"_key\":\"3090a6fefb71\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26437\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"2e62993020e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"2e62993020e80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Todd Grennan (Managing Editor, Content Marketing at Braze):\"},{\"_key\":\"2e62993020e81\",\"_type\":\"span\",\"marks\":[],\"text\":\" The seeds of Braze Magazine and Perspectives were sown in the lead-up to the rebrand, as we were building out the new Braze website, and figuring out what the look and feel of this new brand were going to be like. I was told that we were going to be deprecating Appboy’s RELATE blog, which had been the center of our digital content experience up to that point, and that we were going to need to come up with a plan to replace it with something that was a better fit for the company we were going to become.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eEyVcYi3\",\"_type\":\"richImage\",\"alt\":\"Appboy’s RELATE blog in June 2017\",\"asset\":{\"_ref\":\"image-d200e85c151c4dfd45406b1ca310e8750c337134-1294x1127-png\",\"_type\":\"reference\"},\"caption\":\"Appboy’s RELATE blog in June 2017\"},{\"_key\":\"cfb44830750d\",\"_type\":\"block\",\"children\":[{\"_key\":\"cfb44830750d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Jane Grenier (Creative Brand Storyteller and then–Content lead at Braze):\"},{\"_key\":\"cfb44830750d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Our mission when we started in on this project was to accomplish a number of things to keep going the strong SEO fuel that was a critical part of the Appboy blog experience while taking a leap forward in terms of user experience, as well as the nature of some of the content really becoming more ambitious in the formats that we tackled with work that we produced.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"124293a4b4bd\",\"_type\":\"block\",\"children\":[{\"_key\":\"124293a4b4bd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"124293a4b4bd1\",\"_type\":\"span\",\"marks\":[],\"text\":\" The old blog was really limited in what it could support, in terms of experiences beyond text. It could do some basic image inclusion, but doing things like videos was a struggle. Interactive experiences were, basically, I don't want to say, “impossible,” but we certainly never did it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9607b5c2c475\",\"_type\":\"block\",\"children\":[{\"_key\":\"9607b5c2c4750\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"9607b5c2c4751\",\"_type\":\"span\",\"marks\":[],\"text\":\" All this happened to dovetail with a complete rebrand of the company, which was both an opportunity and a challenge as it gave us somewhat of a clean-slate moment, but it involved a heavy lift on multiple fronts by the whole of the marketing team.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1b460827764d\",\"_type\":\"block\",\"children\":[{\"_key\":\"1b460827764d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"1b460827764d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" It wasn't exactly a blank slate…but it was an opportunity to think, “Okay, what is our ideal content experience given the need to support interactive experiences, a more visual look, and a more mature approach? And how do we make that experience actually happen on a day-to-day level?”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"cdf774fedb13\",\"_type\":\"block\",\"children\":[{\"_key\":\"cdf774fedb130\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Kelsey Cottingham (Editor, Content Marketing at Braze):\"},{\"_key\":\"cdf774fedb131\",\"_type\":\"span\",\"marks\":[],\"text\":\" When I started at Appboy [in January 2017], our content was far more blog-focused and it was more of just a constant stream. I wouldn’t say it had no rhyme or reason to it, but it was very ad hoc...And when your entire content program is a little more ad hoc, it makes it more challenging to prioritize a certain thing just because it is a piece that we agreed would go up. It’s easier for things to fall off, or potentially to go up when they’re not quite ready because we’re trying to hit a certain number [of posts per week], rather than focusing on putting up a really quality piece of content.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"DtzAnRP0\",\"_type\":\"richImage\",\"alt\":\"The original Braze Magazine editorial calendar concept, taken from a Fall 2017 deck\",\"asset\":{\"_ref\":\"image-8c7b2b1b135d821c84fed7cadb0d8fc9fd7afd56-2112x1313-png\",\"_type\":\"reference\"},\"caption\":\"The original Braze Magazine editorial calendar concept, taken from a Fall 2017 deck\"},{\"_key\":\"635ff614a1c8\",\"_type\":\"block\",\"children\":[{\"_key\":\"635ff614a1c80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"635ff614a1c81\",\"_type\":\"span\",\"marks\":[],\"text\":\" I've learned a lot here, in this job, about figuring out how to make things run more smoothly. We've often been a relatively small team, and have needed to do a lot of things efficiently and well. I didn't think we could elevate [this new content experience] as much as we wanted to, or were looking to, unless we figured out a way to avoid distractions, and things that were burning time back then. We couldn’t really afford those issues if we were going to be doing something a lot richer and more complex. I basically went in trying to be like, “What could we do that would elevate this? How can we build a system around that goal of editorial calendar, a system of processes, an approval process that allows us to have time to work and do these more involved things and do them really, really well?”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a6011ba37ebb\",\"_type\":\"block\",\"children\":[{\"_key\":\"a6011ba37ebb0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Gearing Up: Building a New Content Approach\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"a1e767eb3f02\",\"_type\":\"block\",\"children\":[{\"_key\":\"a1e767eb3f020\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"Following the rebrand, the Braze Marketing team aligned on a new content approach. To build consistency into the editorial calendar, each quarter would see the team publishing two separate seven-article content bundles—known as “\"},{\"_key\":\"a1e767eb3f021\",\"_type\":\"span\",\"marks\":[\"em\",\"a35dd307fbed\"],\"text\":\"issues\"},{\"_key\":\"a1e767eb3f022\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"”—on topics approved by the company’s executive team, along with an \"},{\"_key\":\"a1e767eb3f023\",\"_type\":\"span\",\"marks\":[\"em\",\"f80b14cce466\"],\"text\":\"always-on flow of blog content\"},{\"_key\":\"a1e767eb3f024\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"a35dd307fbed\",\"_type\":\"link\",\"href\":\"/perspectives/issue\"},{\"_key\":\"f80b14cce466\",\"_type\":\"link\",\"href\":\"/perspectives/featured\"}],\"style\":\"normal\"},{\"_key\":\"f1a2d2d1de09\",\"_type\":\"block\",\"children\":[{\"_key\":\"f1a2d2d1de090\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"f1a2d2d1de091\",\"_type\":\"span\",\"marks\":[],\"text\":\" As we first started building this initiative, there were kind of a few main tentpole things we were having to do. We were having to basically switch to a monthly magazine approach, create a new section of the website to host and elevate the content we’re planning, and build out a full editorial calendar for the first time…[to] make it possible for us to plan a quarter in advance for most of the content we needed to create.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"ce854e1b0a8e\",\"_type\":\"block\",\"children\":[{\"_key\":\"ce854e1b0a8e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"ce854e1b0a8e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" That was a crazy time. At first, the thought of like planning out a whole quarter ahead, every piece of content that we would do sounded impossible. Not because we weren't capable of it, but because of the legacy of how we had created content before.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"pdi36WZF\",\"_type\":\"richImage\",\"alt\":\"The annual Braze Content Themes and tentpole activations presented at the first Cross-Departmental Content Meeting in February 2018\",\"asset\":{\"_ref\":\"image-b8797decda5335dbb3798809feac8b8177e8474a-2390x1283-png\",\"_type\":\"reference\"},\"caption\":\"The annual Braze Content Themes and tentpole activations presented at the first Cross-Departmental Content Meeting in February 2018\"},{\"_key\":\"6e3e41f06632\",\"_type\":\"block\",\"children\":[{\"_key\":\"6e3e41f066320\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"6e3e41f066321\",\"_type\":\"span\",\"marks\":[],\"text\":\" I think that one of the benefits of the magazine format is a very strong scaffold that supports a consistent content production engine, always moving no matter what else is going on. This is a skill that builds with time. One can do all the advance planning in the world, but stuff happens. Right? \"},{\"_key\":\"6e3e41f066322\",\"_type\":\"span\",\"marks\":[\"253c3fd04bc8\"],\"text\":\"Shift happens\"},{\"_key\":\"6e3e41f066323\",\"_type\":\"span\",\"marks\":[],\"text\":\", as we say at Braze. If your plan is strong, it's also resilient and there's room to accommodate other priorities or to change the plan to achieve new objectives or to alter tactics while retaining that same angle. There's a lot of flexibility that can be found even within the strong kind of editorial calendar structure that we've built.\"}],\"markDefs\":[{\"_key\":\"253c3fd04bc8\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82155\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"Om3KcXDs\",\"_type\":\"richImage\",\"alt\":\"The agenda from the second Cross-Departmental Content Meeting in May 2018\",\"asset\":{\"_ref\":\"image-f5f35ef83cb905ad63c33fa357cbe24ee2d56f5a-2359x1312-png\",\"_type\":\"reference\"},\"caption\":\"The agenda from the second Cross-Departmental Content Meeting in May 2018\"},{\"_key\":\"2580bdce5724\",\"_type\":\"block\",\"children\":[{\"_key\":\"2580bdce57240\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"2580bdce57241\",\"_type\":\"span\",\"marks\":[],\"text\":\" To make sure we actually were aligned with other departments and other teams, we created a quarterly cadence where we’d meet with representatives of all the client-facing and prospect-facing departments and we’d present our content plan for the next three months. We’d solicit feedback, talk through content—and get people on the record about what their department or their team actually needed, content-wise, for the upcoming quarter.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"10df9dc2e45e\",\"_type\":\"block\",\"children\":[{\"_key\":\"10df9dc2e45e0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"10df9dc2e45e1\",\"_type\":\"span\",\"marks\":[],\"text\":\" [One key was] getting stakeholder buy in from around the company, not only to ensure that people in different departments had the opportunity to give input and understand what we were doing so they wouldn't ask us to do new things, but also so that we actually got their input so that product and sales and customer success or whoever else would have some input and feel a part of the content program…[it] was pretty huge for us.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"912647d77059\",\"_type\":\"block\",\"children\":[{\"_key\":\"912647d770590\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Braze Magazine’s Soft Launch: From the Blog to Perspectives\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"6b2be329e749\",\"_type\":\"block\",\"children\":[{\"_key\":\"6b2be329e7490\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"The Content team launched their editorial calendar in January 2018 and started making plans for the four digital issues and coming up in the first half of the year. But because the new content platform that was intended to host Braze Magazine was still being sketched, the first two issues were published on the company’s existing blog, with plans to migrate them over when the site went live.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"25519f2fbdc1\",\"_type\":\"block\",\"children\":[{\"_key\":\"25519f2fbdc10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"25519f2fbdc11\",\"_type\":\"span\",\"marks\":[],\"text\":\" [We knew] Perspectives needed to be as pretty as it was functional. It needed to have a lot of capabilities that our old blog did not have. And we would meet once a week with [branding and web design agency] Focus Lab to go over the progress we were making with the site’s development and talk through everything...where it was, and aligning on priorities across the Marketing team in terms of what was a nice-to-have versus a must-have. For instance, having support for infographics and audio and interactive experiences or prioritizing the site’s search functionality... And then \"},{\"_key\":\"25519f2fbdc12\",\"_type\":\"span\",\"marks\":[\"724510a05447\"],\"text\":\"how do we use our own technology\"},{\"_key\":\"25519f2fbdc13\",\"_type\":\"span\",\"marks\":[],\"text\":\" to help? How do we engage with people who really like our content? And that's where we came up with that pop up that says \\\"You love us, you really love us,\\\" with our little mascot, which we affectionately call Torchie.\"}],\"markDefs\":[{\"_key\":\"724510a05447\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12048\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"XkLs4W8H\",\"_type\":\"richImage\",\"alt\":\"Perspectives’ newsletter opt-in prompt, developed by Braze and Focus Lab\",\"asset\":{\"_ref\":\"image-dedcf64824b07ba907c67e73cb336377cb30010a-1209x714-png\",\"_type\":\"reference\"},\"caption\":\"Perspectives’ newsletter opt-in prompt, developed by Braze and Focus Lab\"},{\"_key\":\"d9dc46a0e9fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9dc46a0e9fc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"d9dc46a0e9fc1\",\"_type\":\"span\",\"marks\":[],\"text\":\" The topic of our first issue [\"},{\"_key\":\"d9dc46a0e9fc2\",\"_type\":\"span\",\"marks\":[\"e62f90458518\"],\"text\":\"The Security Issue\"},{\"_key\":\"d9dc46a0e9fc3\",\"_type\":\"span\",\"marks\":[],\"text\":\"] was another great synergy moment. Choosing to anchor the issue in security at the moment when \"},{\"_key\":\"d9dc46a0e9fc4\",\"_type\":\"span\",\"marks\":[\"482ea377e5f0\"],\"text\":\"GDPR\"},{\"_key\":\"d9dc46a0e9fc5\",\"_type\":\"span\",\"marks\":[],\"text\":\" [the EU’s General Data Protection Regulation Regulation] was the sun rising above the horizon, shining a spotlight on all kinds of things, well, it gave us an invaluable platform. And there was nothing arbitrary about that decision. It was a moment in time when Braze could \"},{\"_key\":\"d9dc46a0e9fc6\",\"_type\":\"span\",\"marks\":[\"8b698c72b115\"],\"text\":\"seize the moment and own “security”\"},{\"_key\":\"d9dc46a0e9fc7\",\"_type\":\"span\",\"marks\":[],\"text\":\" before other companies in our space did. The fact that we were doing it as a multi-part package of content let us come at the subject matter from different directions. From \"},{\"_key\":\"d9dc46a0e9fc8\",\"_type\":\"span\",\"marks\":[\"0f99f1b8baf0\"],\"text\":\"the legal angle\"},{\"_key\":\"d9dc46a0e9fc9\",\"_type\":\"span\",\"marks\":[],\"text\":\", obviously, from the \"},{\"_key\":\"d9dc46a0e9fc10\",\"_type\":\"span\",\"marks\":[\"f398a6fcec89\"],\"text\":\"CTO’s perspective\"},{\"_key\":\"d9dc46a0e9fc11\",\"_type\":\"span\",\"marks\":[],\"text\":\", but then also from \"},{\"_key\":\"d9dc46a0e9fc12\",\"_type\":\"span\",\"marks\":[\"36082ba51e0c\"],\"text\":\"more creative points of view\"},{\"_key\":\"d9dc46a0e9fc13\",\"_type\":\"span\",\"marks\":[],\"text\":\". I don’t think we would have thought that way if we weren’t operating within this issue framework.\"}],\"markDefs\":[{\"_key\":\"e62f90458518\",\"_type\":\"link\",\"href\":\"/perspectives/issue/security-issue\"},{\"_key\":\"482ea377e5f0\",\"_type\":\"link\",\"href\":\"/resources/library/faq/gdpr-need-to-know\"},{\"_key\":\"8b698c72b115\",\"_type\":\"link\",\"href\":\"/resources/reports-and-guides/braze-on-security\"},{\"_key\":\"0f99f1b8baf0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26571\",\"_type\":\"reference\"}},{\"_key\":\"f398a6fcec89\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12468\",\"_type\":\"reference\"}},{\"_key\":\"36082ba51e0c\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26633\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"41574d0e9951\",\"_type\":\"block\",\"children\":[{\"_key\":\"41574d0e99510\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"41574d0e99511\",\"_type\":\"span\",\"marks\":[],\"text\":\" That one really stands out to me. It was the first and it got done, but boy did it have some complex pieces in it, both creatively and also just in terms of needing to be especially accurate because there was going to be such a lens on it. And it was a really interesting experiment, to have to get so much buy-in from so many people…[it’s] just such a complex and big topic, and involved \"},{\"_key\":\"41574d0e99512\",\"_type\":\"span\",\"marks\":[\"2e57bba983ee\"],\"text\":\"Jon [Hyman\"},{\"_key\":\"41574d0e99513\",\"_type\":\"span\",\"marks\":[],\"text\":\", Braze cofounder and CTO] and \"},{\"_key\":\"41574d0e99514\",\"_type\":\"span\",\"marks\":[\"3cd6a98fd8a4\"],\"text\":\"Susan [Wiseman\"},{\"_key\":\"41574d0e99515\",\"_type\":\"span\",\"marks\":[],\"text\":\", SVP, general counsel, and corporate secretary at Braze] and even reading our third-party auditor’s materials and getting buy-in to do an entire fictional story about all the ways companies can mess up GDPR.\"}],\"markDefs\":[{\"_key\":\"2e57bba983ee\",\"_type\":\"link\",\"href\":\"/perspectives/author/jon-hyman\"},{\"_key\":\"3cd6a98fd8a4\",\"_type\":\"link\",\"href\":\"/perspectives/author/susan-wiseman\"}],\"style\":\"normal\"},{\"_key\":\"oaIIB3jC\",\"_type\":\"richImage\",\"alt\":\"Horror-influenced section divider from The Security Issue’s Friday the 25th\",\"asset\":{\"_ref\":\"image-a200eef37c3533941c8e082974d5225014eaeba2-1024x587-png\",\"_type\":\"reference\"},\"caption\":\"Horror-influenced section divider from The Security Issue’s Friday the 25th\"},{\"_key\":\"6385dbe9b0f4\",\"_type\":\"block\",\"children\":[{\"_key\":\"6385dbe9b0f40\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"6385dbe9b0f41\",\"_type\":\"span\",\"marks\":[],\"text\":\" \\\"Friday the 25th\\\" is our horror-fiction takeoff, a short story about the \"},{\"_key\":\"6385dbe9b0f42\",\"_type\":\"span\",\"marks\":[\"2507c653f07b\"],\"text\":\"first day of GDPR enforcement\"},{\"_key\":\"6385dbe9b0f43\",\"_type\":\"span\",\"marks\":[],\"text\":\" on May 25 [2018]. The process of getting to use my creative writing degree a little bit in a work setting was novel for me and I was just so jazzed about the work that our Creative Studio Team did for the visuals, especially the giallo-style horror movie posters that break up the different sections of it…[but it also] showed us that we could take a really ambitious, content-forward, innovative approach and have the piece do well, be meaningful, tell the story it needed to tell. It was validation that we didn’t have to limit ourselves to listicles and whitepaper-ish deep dives on the content front. And I’m proud of the work we put into it, but I’m also really proud of the department and the company for letting us have the freedom to try out these things.\"}],\"markDefs\":[{\"_key\":\"2507c653f07b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12295\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"c9e56bc0fc90\",\"_type\":\"block\",\"children\":[{\"_key\":\"c9e56bc0fc900\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"c9e56bc0fc901\",\"_type\":\"span\",\"marks\":[],\"text\":\" [Next was] the \"},{\"_key\":\"c9e56bc0fc902\",\"_type\":\"span\",\"marks\":[\"202a10b27b0f\"],\"text\":\"Intuition Issue\"},{\"_key\":\"c9e56bc0fc903\",\"_type\":\"span\",\"marks\":[],\"text\":\" in April. That one was all about \"},{\"_key\":\"c9e56bc0fc904\",\"_type\":\"span\",\"marks\":[\"b979222cc965\"],\"text\":\"AI and data\"},{\"_key\":\"c9e56bc0fc905\",\"_type\":\"span\",\"marks\":[],\"text\":\"—and that’s the one where we didn’t realize until we were three-quarters of the way through that the reason we were so overwhelmed was because we had accidentally included like nine pieces instead of the usual seven. Plus, half of those were either infographics or interactive.\"}],\"markDefs\":[{\"_key\":\"202a10b27b0f\",\"_type\":\"link\",\"href\":\"/perspectives/issue/intuition-issue\"},{\"_key\":\"b979222cc965\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17858\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"4bO5Iu0Z\",\"_type\":\"richImage\",\"alt\":\"The Intuition Issue’s Ecosystem vs. Ecosystem interactive infographic\",\"asset\":{\"_ref\":\"image-c67bc3826c2498c2b8ae4a7b41abde21aecea55d-1282x1038-png\",\"_type\":\"reference\"},\"caption\":\"The Intuition Issue’s Ecosystem vs. Ecosystem interactive infographic\"},{\"_key\":\"a2752b12f19c\",\"_type\":\"block\",\"children\":[{\"_key\":\"a2752b12f19c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"a2752b12f19c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" There’s being ambitious and then there’s being over-ambitious. The Intuition Issue turned out pretty well, but we definitely learned a lesson on that one about scoping an issue before we kick it off.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"521974635128\",\"_type\":\"block\",\"children\":[{\"_key\":\"5219746351280\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"5219746351281\",\"_type\":\"span\",\"marks\":[],\"text\":\" Sometimes we had to really wrestle with our own content technology to ensure that our clients and prospects could have the experiences, the rich, immersive experiences, we wanted to provide, but it was a noble battle. We live in a time when humans increasingly respond to images and sight, sound, and motion, and interactivity, so it's critical that we can communicate our value proposition in those sorts of immersive ways beyond the text.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"0012d44781db\",\"_type\":\"block\",\"children\":[{\"_key\":\"0012d44781db0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"0012d44781db1\",\"_type\":\"span\",\"marks\":[],\"text\":\" We didn’t tailor our ideas down, and we didn’t realize until too late in the process that we had kind of bitten off more than we needed to chew...it was really challenging and required us to work really closely across the Marketing team and required a little bit of heroic effort from some of teammates to get it out there, but it resulted in some \"},{\"_key\":\"0012d44781db2\",\"_type\":\"span\",\"marks\":[\"4c8b89d143d0\"],\"text\":\"really great pieces\"},{\"_key\":\"0012d44781db3\",\"_type\":\"span\",\"marks\":[],\"text\":\" that still see solid engagement. And we still pull out so many of those pieces today when we talk about [the Braze] \"},{\"_key\":\"0012d44781db4\",\"_type\":\"span\",\"marks\":[\"263bed7471f0\"],\"text\":\"Intelligence Suite\"},{\"_key\":\"0012d44781db5\",\"_type\":\"span\",\"marks\":[],\"text\":\" or \"},{\"_key\":\"0012d44781db6\",\"_type\":\"span\",\"marks\":[\"8453faa3516f\"],\"text\":\"AI in general\"},{\"_key\":\"0012d44781db7\",\"_type\":\"span\",\"marks\":[],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4c8b89d143d0\",\"_type\":\"link\",\"href\":\"/resources/library/card-flow/connected-content\"},{\"_key\":\"263bed7471f0\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26477\",\"_type\":\"reference\"}},{\"_key\":\"8453faa3516f\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26532\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"603dd45af4ca\",\"_type\":\"block\",\"children\":[{\"_key\":\"603dd45af4ca0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"603dd45af4ca1\",\"_type\":\"span\",\"marks\":[],\"text\":\" With Intuition, we were thinking about creativity and our first major foray into the \"},{\"_key\":\"603dd45af4ca2\",\"_type\":\"span\",\"marks\":[\"66994bd713d9\"],\"text\":\"Cannes Lions Festival of Creativity\"},{\"_key\":\"603dd45af4ca3\",\"_type\":\"span\",\"marks\":[],\"text\":\". That gave us a very different framework that also lent itself to a package of content. [Overall,] those two issues were our proof of concept for the packaging of a bundle of like-themed content. The strong performance of those issues proved our point, I think.\"}],\"markDefs\":[{\"_key\":\"66994bd713d9\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-82155\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"f3c181177d8b\",\"_type\":\"block\",\"children\":[{\"_key\":\"f3c181177d8b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Back to the Future: Embracing the Physical with Braze Magazine’s First Print Edition\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"0eeace771d9b\",\"_type\":\"block\",\"children\":[{\"_key\":\"0eeace771d9b0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"While things moved ahead on the digital front, the Braze Marketing team took steps to explore a new (yet old) content platform—print. In order to get their content in front of new audiences and to reduce the need for ad hoc printed assets for conferences and client/prospect meeting, the team decided to publish two print editions each year, one in the spring and one in the fall.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"a0f284e056b6\",\"_type\":\"block\",\"children\":[{\"_key\":\"a0f284e056b60\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"a0f284e056b61\",\"_type\":\"span\",\"marks\":[],\"text\":\" The print edition experience has been all learnings the whole way through, basically. We were really lucky, when we kicked this off, that we had some people on the team, Jane Grenier, in particular, who had a lot of print experience. But it really was a moonshot, big bet, for us, because we'd never done a print publication more ambitious than say, a one-pager, or a printed brochure.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"dea7c0a8d3cc\",\"_type\":\"block\",\"children\":[{\"_key\":\"dea7c0a8d3cc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"dea7c0a8d3cc1\",\"_type\":\"span\",\"marks\":[],\"text\":\" To me, with my background in traditional, old-school media, most of my career spent in the then magazine business before digital was a thing, I felt like the print magazine was a coming home moment. I deeply understand what it takes to put together a tangible asset like the print magazine, and I have a strong sense of its value as a branding tool…[plus,] there’s something about building toward a tangible asset that brings a team together in a different kind of way. When you ship something to a printer, you're done. It's not like, \\\"Hey, Todd, I noticed a word missing\\\" and we can fix it on the fly. When print is done, it's done—for good or ill.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"YihiiEi0\",\"_type\":\"richImage\",\"alt\":\"The original print schematic for the first Braze Magazine Print Edition\",\"asset\":{\"_ref\":\"image-59a7cc27b9676df49f0c8ea968621cfbfb0b771b-2351x1023-png\",\"_type\":\"reference\"},\"caption\":\"The original print schematic for the first Braze Magazine Print Edition\"},{\"_key\":\"b080ba8ba2cf\",\"_type\":\"block\",\"children\":[{\"_key\":\"b080ba8ba2cf0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Alejandro Santandrea (Creative Director at Braze):\"},{\"_key\":\"b080ba8ba2cf1\",\"_type\":\"span\",\"marks\":[],\"text\":\" My first few months here were very fast and furious, but it was super exciting because, in my prior roles, I had been very interested in trying to do a tabloid based newspaper for branded content, and so now actually they had the green light, but then it was like \\\"Okay, now what do we do?\\\"...And interestingly enough, as part of my interview process, one of the test cases or projects that I was given was doing a print edition. So, coming into the role, I had already thought through a little bit of what I would do, and even the format, even the tabloid size paper.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"e64ef64d396f\",\"_type\":\"block\",\"children\":[{\"_key\":\"e64ef64d396f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"e64ef64d396f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" I can remember like debating a paper, oversized tabloid-style, versus like a glossy smaller magazine, and so many different decisions that went into [the process] that I never even would have realized. And learning all the print terms like “dek,” which is spelled D-E-K and which I think means “subhead” in my language.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"de6b7ff4648f\",\"_type\":\"block\",\"children\":[{\"_key\":\"de6b7ff4648f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Santandrea:\"},{\"_key\":\"de6b7ff4648f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Something I’ve been doing a lot over the last couple years is just really using Instagram as a visual discovery tool, because year-over-year, they seem to be surfacing like-minded feeds. And so as soon you slot a few different illustrators into your feed, all of a sudden other great ones start getting promoted...that’s how I found our first illustrator, \"},{\"_key\":\"de6b7ff4648f2\",\"_type\":\"span\",\"marks\":[\"e4e0acc049ac\"],\"text\":\"Magdiel Lopez\"},{\"_key\":\"de6b7ff4648f3\",\"_type\":\"span\",\"marks\":[],\"text\":\". He’s a young illustrator who’s done some published work but mainly just does Instagram.\"}],\"markDefs\":[{\"_key\":\"e4e0acc049ac\",\"_type\":\"link\",\"href\":\"https://www.instagram.com/magdiellop/?hl=en\"}],\"style\":\"normal\"},{\"_key\":\"2c3f12d6207d\",\"_type\":\"block\",\"children\":[{\"_key\":\"2c3f12d6207d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"2c3f12d6207d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" We had a client come up to us at LTR [Braze’s annual conference] who was from South America, and she was like \\\"Oh my god, this guy is one of my favorite artists, how did you get him?\\\"...It was like he was a rockstar to her.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"L5PIP810\",\"_type\":\"richImage\",\"alt\":\"The first print edition of Braze Magazine, June 2018\",\"asset\":{\"_ref\":\"image-19050757230ab8a07ddf18c5a1a0c4bf26f0138b-1059x786-jpg\",\"_type\":\"reference\"},\"caption\":\"The first print edition of Braze Magazine, June 2018\"},{\"_key\":\"c28aeb170aad\",\"_type\":\"block\",\"children\":[{\"_key\":\"c28aeb170aad0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"c28aeb170aad1\",\"_type\":\"span\",\"marks\":[],\"text\":\" I kind of remember when we plotted it out, working with our creative director Alejandro, who had some magazine and newspaper-type experience, and when we got the table of contents and saw what the spread would look like—we’d sourced illustrators—and I remember the first time we saw the artwork, I think our jaws kind of dropped a little bit. Like, oh my gosh, this is happening. It's going to be a real thing. It's going to be beautiful.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"d2567508ab3d\",\"_type\":\"block\",\"children\":[{\"_key\":\"d2567508ab3d0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"d2567508ab3d1\",\"_type\":\"span\",\"marks\":[],\"text\":\" That experience of doing that first print edition, where we had never done it before was a really great bootcamp experience for the Content team—in that we basically had to be incredibly buttoned up. We had to build on our processes to be able to ensure this went out on time and on budget without obvious typos or other issues. And I think we rose to the challenge, but it was a real struggle, especially in the final weeks, where you're just proofing for hours.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"C1ABXjaP\",\"_type\":\"richImage\",\"alt\":\"Braze launching the first Print Edition at NASDAQ HQ in Times Square\",\"asset\":{\"_ref\":\"image-e7e41237ee13a3cc52d0deaffa12ff7f778cba91-1200x800-jpg\",\"_type\":\"reference\"},\"caption\":\"Braze launching the first Print Edition at NASDAQ HQ in Times Square\"},{\"_key\":\"9aa2e442fc4c\",\"_type\":\"block\",\"children\":[{\"_key\":\"9aa2e442fc4c0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"9aa2e442fc4c1\",\"_type\":\"span\",\"marks\":[],\"text\":\" On the ground at Cannes, it was wonderful to see the brand presence, the literal presence in the hands of the influencers in that important spotlight moment and showcased in multiple venues where the greatest strategic and creative minds of the business were circulating to see it. In a less airy kind of a way, it's wonderful to see those people on the go-to-market team who've had light bulb moments of saying, \\\"I can use this across the desk with a customer or prospect and bring our capabilities and brand to life in a way that an email just can't do.\\\"...I think that the print magazine will continue to grow in usefulness over time.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"rRHaj5Ny\",\"_type\":\"richImage\",\"alt\":\"The Braze team at Cannes Lions 2018\",\"asset\":{\"_ref\":\"image-7b1b0265c305a7a155fe819e97bafb8c9714daef-1600x1066-jpg\",\"_type\":\"reference\"},\"caption\":\"The Braze team at Cannes Lions 2018\"},{\"_key\":\"6dbee3bf4452\",\"_type\":\"block\",\"children\":[{\"_key\":\"6dbee3bf44520\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Hello, Perspectives: Launching a New Site and a New Sub-Brand\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"85e4006b3bb7\",\"_type\":\"block\",\"children\":[{\"_key\":\"85e4006b3bb70\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"In tandem with the launch of the first Print Edition, Braze Magazine published its first issue on Perspectives in June 2018, marking the first time that the Marketing team’s new content initiative had been implemented in full.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9d2b87a46ba3\",\"_type\":\"block\",\"children\":[{\"_key\":\"9d2b87a46ba30\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"9d2b87a46ba31\",\"_type\":\"span\",\"marks\":[],\"text\":\" We wanted Perspectives to be rich and interactive the way a lot of tech sites are, but also to have the elegance and clarity you often get with magazine websites...Having this built-for-purpose content experience makes it possible for our readers to curate their experience more. By breaking out always-on content and themed issues, people can make the affirmative choice to look at what’s most recent, or they can go back and dig into areas of specific interest for them. Because the design’s a lot clearer, it’s much easier for them to do that, and to take control of their content experience.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"iiR4V8ZQ\",\"_type\":\"richImage\",\"alt\":\"Perspectives at the time of its launch in June 2018\",\"asset\":{\"_ref\":\"image-1127764728971d804158511d65ff72c882f89757-600x300-gif\",\"_type\":\"reference\"},\"caption\":\"Perspectives at the time of its launch in June 2018\"},{\"_key\":\"6d0f4f824937\",\"_type\":\"block\",\"children\":[{\"_key\":\"6d0f4f8249370\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Santandrea:\"},{\"_key\":\"6d0f4f8249371\",\"_type\":\"span\",\"marks\":[],\"text\":\" Perspectives was the first Braze sub-brand I had to whip up. And from there, we had a bit of a style guide being applied forward for these public-facing sub-brands, like \"},{\"_key\":\"6d0f4f8249372\",\"_type\":\"span\",\"marks\":[\"9e0ef51208e3\"],\"text\":\"Braze Alloys\"},{\"_key\":\"6d0f4f8249373\",\"_type\":\"span\",\"marks\":[],\"text\":\", for instance. And for a lot of our other internal sub-brands, we're a little bit looser, we have a little bit more creative freedom, but we are trying to be a little stricter with our stuff, and Perspectives kind of set the tone a little bit for those other sub-brands which is kind of cool.\"}],\"markDefs\":[{\"_key\":\"9e0ef51208e3\",\"_type\":\"link\",\"href\":\"/product/alloys\"}],\"style\":\"normal\"},{\"_key\":\"ddff1a40f0d2\",\"_type\":\"block\",\"children\":[{\"_key\":\"ddff1a40f0d20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"ddff1a40f0d21\",\"_type\":\"span\",\"marks\":[],\"text\":\" From this side of that big startup period, we accomplished our goal of taking a great leap forward with the Perspectives experience and the content cadence of the issues of Braze Magazine. It gives us useful packages of content that can drive demand gen and little content centers of excellence that the go-to-market folks can turn to based on what their client needs or prospective outreach needs are.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"1de7b306a01f\",\"_type\":\"block\",\"children\":[{\"_key\":\"1de7b306a01f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"In the Shadow of LTR: The Benefits of Long-Term Content Planning\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"015292061c97\",\"_type\":\"block\",\"children\":[{\"_key\":\"015292061c970\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"During the summer and fall of 2018, the Braze Marketing team found itself balancing both its ongoing content operations—including four digital issues of Braze Magazine and a second print edition—with the growing demands associated with that year’s edition of its \"},{\"_key\":\"015292061c971\",\"_type\":\"span\",\"marks\":[\"em\",\"24b8509e4d6e\"],\"text\":\"LTR annual conference\"},{\"_key\":\"015292061c972\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\", held October 3–4.\"}],\"markDefs\":[{\"_key\":\"24b8509e4d6e\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12192\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"33adc0c1adff\",\"_type\":\"block\",\"children\":[{\"_key\":\"33adc0c1adff0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"33adc0c1adff1\",\"_type\":\"span\",\"marks\":[],\"text\":\" It was the cadence and the process we’d created with Braze Magazine that made it even possible at all. We as the Content team were largely tasked with coming up with the content for the conference, and with talking to the clients and prospects and thought leaders who’d be speaking at our conference and organizing those panels. It was no light task, but the only reason they were able to coexist was because there was a process in place...the ability to plan ahead made it as little duplicative work as possible and as livable as possible too, as anyone who's touched a conference knows.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"256d91e51739\",\"_type\":\"block\",\"children\":[{\"_key\":\"256d91e517390\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"256d91e517391\",\"_type\":\"span\",\"marks\":[],\"text\":\" It’s a balancing act, running this sort of long-term editorial calendar while you also have short-term things popping in. But embracing the calendar and sticking with it worked. We hit our deadlines, pulled off four digital issues and a second print edition—and one of our most memorable pieces actually grew out of this period.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"R4B0FXcNmfUS5f5wAwIog\",\"_ref\":\"imported-craft-XbsSBn4lcMg\",\"_type\":\"videoReference\"},{\"_key\":\"80d74ec2077f\",\"_type\":\"block\",\"children\":[{\"_key\":\"80d74ec2077f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Santandrea:\"},{\"_key\":\"80d74ec2077f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" I think one of the things we all would like to do is to make the most engaging content. And being on the design side, a lot of that manifests itself not only in illustrations, but also in interactivity. I think we did that with the \"},{\"_key\":\"80d74ec2077f2\",\"_type\":\"span\",\"marks\":[\"7fb0eb2ba46a\"],\"text\":\"Broken Vs. Brilliant video series\"},{\"_key\":\"80d74ec2077f3\",\"_type\":\"span\",\"marks\":[],\"text\":\", which I think was just great.\"}],\"markDefs\":[{\"_key\":\"7fb0eb2ba46a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-26196\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"461e122910fc\",\"_type\":\"block\",\"children\":[{\"_key\":\"461e122910fc0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan: \"},{\"_key\":\"461e122910fc1\",\"_type\":\"span\",\"marks\":[],\"text\":\"We knew we wanted to dramatize what a really brilliant customer experience looks like, but also its inverse—a broken experience that just doesn’t work the way it’s supposed to. We went back and forth about what the best medium for that would be; at first, it was going to use the interactive slider on still images. I went off on a trip to the Berkshires and banged out the script for it, and when I came back and consulted with the Creative Studio team, and they were basically like, “We really like this script, but the way you've done it, we can't do any of those things that we've considered before. We have to take a different approach.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"EAF2rRAl\",\"_type\":\"richImage\",\"alt\":\"LTR 2018 attendees watching Broken Vs. Brilliant\",\"asset\":{\"_ref\":\"image-4e29f73e87937831d148a92a69d0e40da7bc1c4c-1500x1009-jpg\",\"_type\":\"reference\"},\"caption\":\"LTR 2018 attendees watching Broken Vs. Brilliant\"},{\"_key\":\"5cd7c81718ee\",\"_type\":\"block\",\"children\":[{\"_key\":\"5cd7c81718ee0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"5cd7c81718ee1\",\"_type\":\"span\",\"marks\":[],\"text\":\" Alejandro convinced me that the way forward was using a motion graphics approach. And so, over the course of a month, the Creative Studio team turned the script into eight linked videos telling the story of a fictional customer’s week-long business trip, Sliding Doors-style. All of the push notifications that arrived at the wrong time, or arrived at the right time, in the alternate version. It was definitely harder and more ambitious than I think we initially intended it to be, but it's been so satisfying to see people respond to it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"sDk95a1G\",\"_type\":\"richImage\",\"alt\":\"Inline image from the Passion Issue’s Keeping The Spark Alive: 5 Theories To Better Your Customer Relationships, Inspired By Relationships\",\"asset\":{\"_ref\":\"image-e295043bcc9c253538d682284ffe2d2c09cc6366-1120x660-jpg\",\"_type\":\"reference\"},\"caption\":\"Inline image from the Passion Issue’s Keeping The Spark Alive: 5 Theories To Better Your Customer Relationships, Inspired By Relationships\"},{\"_key\":\"502b58d9503f\",\"_type\":\"block\",\"children\":[{\"_key\":\"502b58d9503f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"502b58d9503f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" A big piece for me during that time was our \"},{\"_key\":\"502b58d9503f2\",\"_type\":\"span\",\"marks\":[\"170632341d9a\"],\"text\":\"Keeping the Spark Alive\"},{\"_key\":\"502b58d9503f3\",\"_type\":\"span\",\"marks\":[],\"text\":\" article. At Braze, we're all about human relationships and building long term relationships—so getting to take theories of relational conflict and apply them to customer engagement was an interesting way combine two stories that don't usually go together and turn them into something that works. Plus, it was exciting for me to be able to geek out about the \"},{\"_key\":\"502b58d9503f4\",\"_type\":\"span\",\"marks\":[\"3d4fbf010232\"],\"text\":\"five love languages\"},{\"_key\":\"502b58d9503f5\",\"_type\":\"span\",\"marks\":[],\"text\":\", and the \"},{\"_key\":\"502b58d9503f6\",\"_type\":\"span\",\"marks\":[\"9ffb4846ea22\"],\"text\":\"four horsemen\"},{\"_key\":\"502b58d9503f7\",\"_type\":\"span\",\"marks\":[],\"text\":\", and things like that and relate them to customer engagement.\"}],\"markDefs\":[{\"_key\":\"170632341d9a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25756\",\"_type\":\"reference\"}},{\"_key\":\"3d4fbf010232\",\"_type\":\"link\",\"href\":\"https://en.wikipedia.org/wiki/The_Five_Love_Languages\"},{\"_key\":\"9ffb4846ea22\",\"_type\":\"link\",\"href\":\"https://www.gottman.com/blog/the-four-horsemen-recognizing-criticism-contempt-defensiveness-and-stonewalling/\"}],\"style\":\"normal\"},{\"_key\":\"3IYQMVac\",\"_type\":\"richImage\",\"alt\":\"Brazeball Card entry featuring Nick Willett-Jeffries of the Braze engineering team\",\"asset\":{\"_ref\":\"image-a88d3c2b3b4f183cbb04d491156f60c5d6a40eb8-876x1005-png\",\"_type\":\"reference\"},\"caption\":\"Brazeball Card entry featuring Nick Willett-Jeffries of the Braze engineering team\"},{\"_key\":\"8be68d02f4d1\",\"_type\":\"block\",\"children\":[{\"_key\":\"8be68d02f4d10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"8be68d02f4d11\",\"_type\":\"span\",\"marks\":[],\"text\":\" Personally, one of the things I’m most proud of is getting our \"},{\"_key\":\"8be68d02f4d12\",\"_type\":\"span\",\"marks\":[\"f92e64f0db53\"],\"text\":\"Brazeball Cards\"},{\"_key\":\"8be68d02f4d13\",\"_type\":\"span\",\"marks\":[],\"text\":\" article off the ground [during this period] and launching it as a continuing feature. I think it's fun, I think it's a sassy expression of the brand identity, I think it's a great recruiting tool, I think it's a fun internal spotlight, like employee of the month, I think it's a cool thing to look at as a content piece, I think it provided a cool design challenge and opportunity and that's what makes good content appealing, not just to prospects and customers, but to those of us who dig into it on the inside. It's really something to be able to point to something fun and say, \\\"I did something fun, smart, innovative. Our fingerprints are on that.\\\"\"}],\"markDefs\":[{\"_key\":\"f92e64f0db53\",\"_type\":\"link\",\"href\":\"/resources/articles/brazeball-cards-teams-issue\"}],\"style\":\"normal\"},{\"_key\":\"d9284a31d755\",\"_type\":\"block\",\"children\":[{\"_key\":\"d9284a31d7550\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Big Issues: Pushing Content and Activations Forward with the Conversation and Orchestration Issues\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"89936ba67d17\",\"_type\":\"block\",\"children\":[{\"_key\":\"89936ba67d170\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"As the Content team’s editorial calendar took hold and content began being published on a predictable, repeatable cadence, the big challenge became finding ways to elevate that content, issue-by-issue—and to ensure that it was getting in front of the right people.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"b85319631403\",\"_type\":\"block\",\"children\":[{\"_key\":\"b853196314030\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"b853196314031\",\"_type\":\"span\",\"marks\":[],\"text\":\" I feel like every issue we’ve done has things to be proud of, but the \"},{\"_key\":\"b853196314032\",\"_type\":\"span\",\"marks\":[\"e08c72b210c3\"],\"text\":\"Conversation Issue\"},{\"_key\":\"b853196314033\",\"_type\":\"span\",\"marks\":[],\"text\":\", that’s one where I think we really nailed what we were trying to accomplish. It has a really inventive interactive experience with \"},{\"_key\":\"b853196314034\",\"_type\":\"span\",\"marks\":[\"5d4d3414445b\"],\"text\":\"Emails on Email\"},{\"_key\":\"b853196314035\",\"_type\":\"span\",\"marks\":[],\"text\":\", where you’re going inside the inbox to explore what email marketing means today; it has \"},{\"_key\":\"b853196314036\",\"_type\":\"span\",\"marks\":[\"3f22abced3ca\"],\"text\":\"client stories\"},{\"_key\":\"b853196314037\",\"_type\":\"span\",\"marks\":[],\"text\":\", which are always a major boost to an issue; and it has this \"},{\"_key\":\"b853196314038\",\"_type\":\"span\",\"marks\":[\"f654a11f4e4a\"],\"text\":\"great infographic\"},{\"_key\":\"b853196314039\",\"_type\":\"span\",\"marks\":[],\"text\":\" that we worked on with Luisa from Creative Studio, and also with a really talented outside designer, that tells the story of how Braze uses its own technology to support the company’s culture. All the different pieces each have a different focus, and in many cases, a different visual approach, but together they really tell this really interesting story, I think, about how people work together, how technology communicates with other technologies. I think it really was the culmination of a lot of planning we've had about our showcasing Braze culture and the product together in a different way.\"}],\"markDefs\":[{\"_key\":\"e08c72b210c3\",\"_type\":\"link\",\"href\":\"/perspectives/issue/the-conversation-issue\"},{\"_key\":\"5d4d3414445b\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12060\",\"_type\":\"reference\"}},{\"_key\":\"3f22abced3ca\",\"_type\":\"link\",\"href\":\"/resources/articles/deliveroo-looker-currents\"},{\"_key\":\"f654a11f4e4a\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12048\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"S6bIapM4\",\"_type\":\"richImage\",\"alt\":\"An inline image from Emails on Email\",\"asset\":{\"_ref\":\"image-bfb47d232953b7db221fad6d788f86065ec2be15-1024x768-png\",\"_type\":\"reference\"},\"caption\":\"An inline image from Emails on Email\"},{\"_key\":\"eeb899b946b1\",\"_type\":\"block\",\"children\":[{\"_key\":\"eeb899b946b10\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Luisa Fuentes (Art Director at Braze):\"},{\"_key\":\"eeb899b946b11\",\"_type\":\"span\",\"marks\":[],\"text\":\" The Email on Emails piece was the big one. It just contained all these levels of complexity in it—we had to get dev work on it, which doesn’t really happen with a lot of our articles. That was interesting because it means building wireframes within one of our own Perspectives articles to communicate that this is kind of like you’re going through an inbox and seeing somebody’s emails about marketing. And translating that to print later [in the third Print Edition] was a really interesting challenge.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"eKW5KIiX\",\"_type\":\"richImage\",\"alt\":\"A detail from the BrazeLifeBot infographic illustrated by Mengxin Li\",\"asset\":{\"_ref\":\"image-95f6d69e3feb5f6ad05ce5c5331b89c60aac14d3-1200x600-gif\",\"_type\":\"reference\"},\"caption\":\"A detail from the BrazeLifeBot infographic illustrated by Mengxin Li\"},{\"_key\":\"15a024aa78fd\",\"_type\":\"block\",\"children\":[{\"_key\":\"15a024aa78fd0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Santandrea:\"},{\"_key\":\"15a024aa78fd1\",\"_type\":\"span\",\"marks\":[],\"text\":\" I think the \"},{\"_key\":\"15a024aa78fd2\",\"_type\":\"span\",\"marks\":[\"dad002267bfb\"],\"text\":\"infographic we did for the BrazeLifeBot\"},{\"_key\":\"15a024aa78fd3\",\"_type\":\"span\",\"marks\":[],\"text\":\" was really interesting, too. We contracted a new illustrator and liked what she did so much that we’ll likely work with her again on an upcoming article...It was kind of a long scroll infographic. It really tells the story of the creation of the Braze Bot [a Slack bot that announces employee birthdays and anniversaries]. And the content itself if very cultural to Braze in regards to how it kind of represents the Braze life and what it’s like here. And so I think having come to life an illustration is a better way to tell that story perhaps than in another avenue.\"}],\"markDefs\":[{\"_key\":\"dad002267bfb\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-12048\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"b694955e370b\",\"_type\":\"block\",\"children\":[{\"_key\":\"b694955e370b0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"b694955e370b1\",\"_type\":\"span\",\"marks\":[],\"text\":\" For me, our \"},{\"_key\":\"b694955e370b2\",\"_type\":\"span\",\"marks\":[\"019bbae5aeb5\"],\"text\":\"Next-Generation Email\"},{\"_key\":\"b694955e370b3\",\"_type\":\"span\",\"marks\":[],\"text\":\" article [from the \"},{\"_key\":\"b694955e370b4\",\"_type\":\"span\",\"marks\":[\"010e7284830e\"],\"text\":\"Orchestration Issue\"},{\"_key\":\"b694955e370b5\",\"_type\":\"span\",\"marks\":[],\"text\":\"] was one that I’m particularly proud of. It was a challenging one because while it was an announcement and a big deal for our company...it wasn’t a new product announcement per se; it was laying out a new way of looking at email. There were a lot of creative and approval challenges and tight timelines. It was one of those pieces where we walked away and said, “You know what, it's terrible, but it's on the page.” And then I came back a day later after some sleep and was like, \\\"Oh, this is actually pretty good.\\\" And then other people read it, they're like, \\\"Yeah, it's good.\\\" So, that's an example of one that was outside my wheelhouse but ended up being pretty impactful in the company because of the way it turned out and the way that we promoted it.\"}],\"markDefs\":[{\"_key\":\"019bbae5aeb5\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-25238\",\"_type\":\"reference\"}},{\"_key\":\"010e7284830e\",\"_type\":\"link\",\"href\":\"/perspectives/issue/the-orchestration-issue\"}],\"style\":\"normal\"},{\"_key\":\"5003d7404af9\",\"_type\":\"block\",\"children\":[{\"_key\":\"5003d7404af90\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"5003d7404af91\",\"_type\":\"span\",\"marks\":[],\"text\":\" We launched the Orchestration Issue in a really coordinated way with the rest of the Marketing team—taking special care to make sure it could tie into all of the activations and promotions we were doing that month, including an \"},{\"_key\":\"5003d7404af92\",\"_type\":\"span\",\"marks\":[\"883b22abbab1\"],\"text\":\"email-focused eMarketer webinar our CEO Bill Magnuson\"},{\"_key\":\"5003d7404af93\",\"_type\":\"span\",\"marks\":[],\"text\":\" was doing. To watch the numbers roll in for that issue, and to have it become, I believe, our most successful issue to date, was a reminder that this is a long-term project, and that there are more mountains to climb, but also that we're really climbing them.\"}],\"markDefs\":[{\"_key\":\"883b22abbab1\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17549\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"56b092e2fde2\",\"_type\":\"block\",\"children\":[{\"_key\":\"56b092e2fde20\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"The Paper (and Brand Humanity) Difference: A Full Year of Braze Magazine\"}],\"markDefs\":[],\"style\":\"h2\"},{\"_key\":\"b73d28dc641f\",\"_type\":\"block\",\"children\":[{\"_key\":\"b73d28dc641f0\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\"While most of the Braze Marketing team was focused on activating and promoting March 2019’s Orchestration Issue, the Content and Creative Studio teams were busy preparing Braze Magazine’s third Print Edition, which was centered around the research findings contained within the \"},{\"_key\":\"b73d28dc641f1\",\"_type\":\"span\",\"marks\":[\"em\",\"fbd7693453ad\"],\"text\":\"Braze Brand Humanity Index\"},{\"_key\":\"b73d28dc641f2\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\" and featured a new visual look and feel. And as the anniversary approached, a couple very pleasant surprises awaited.\"}],\"markDefs\":[{\"_key\":\"fbd7693453ad\",\"_type\":\"internalLink\",\"reference\":{\"_ref\":\"imported-craft-17846\",\"_type\":\"reference\"}}],\"style\":\"normal\"},{\"_key\":\"138f71f08e86\",\"_type\":\"block\",\"children\":[{\"_key\":\"138f71f08e860\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fuentes:\"},{\"_key\":\"138f71f08e861\",\"_type\":\"span\",\"marks\":[],\"text\":\" Alejandro is very keen on the visuals he wants, and for the third edition of the print mag, it was an interesting challenge trying to find the right type of illustrator. We wanted to have a little bit of a shift from the previous edition and [make it clear] that these are different illustrators. We looked at [a lot of possible illustrators] from this perspective and that perspective to see if they were able to represent what we’re trying to achieve with the print version—and how it speaks to the digital content that’s inspired it. We went through periods of trying to find the right look and feel. That was a process that I’d had experience with [for] a print edition [at an old job], I’ve worked at magazines and stuff like that, but it was a different thing than the newspaper-type content that we do. That whole process was really eye-opening, especially in the context of a tech startup.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"oOqNv4lH\",\"_type\":\"richImage\",\"alt\":\"An overview of Braze Magazine’s third Print Edition, Spring 2019\",\"asset\":{\"_ref\":\"image-830a52f68505b71c021184157083d6b7071b7ad3-1024x569-png\",\"_type\":\"reference\"},\"caption\":\"An overview of Braze Magazine’s third Print Edition, Spring 2019\"},{\"_key\":\"2da34f377567\",\"_type\":\"block\",\"children\":[{\"_key\":\"2da34f3775670\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grennan:\"},{\"_key\":\"2da34f3775671\",\"_type\":\"span\",\"marks\":[],\"text\":\" With this third issue—well, I feel like we’ve cracked it, like we know just how long it takes to do each of these steps really down the day. We can build in a time buffer, based on things that have cropped up in the past, and this time it really was, well, I don’t want to say “A stress-free experience,” since anytime you’re reading a printed proof 12 times to check for errors, it’s not stress free. But I honestly feel so proud of the team for how much we've been able to master this and make it a process that's sustainable, repeatable, and not a major resource burden.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"965dca81468f\",\"_type\":\"block\",\"children\":[{\"_key\":\"965dca81468f0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fuentes:\"},{\"_key\":\"965dca81468f1\",\"_type\":\"span\",\"marks\":[],\"text\":\" The Emails on Emails article is basically a bunch of conversations stitched together that was supposed to represent how an email chain about how marketing works today. Trying to fit it into the print edition, to stitch all of those conversations together in a way that it made sense for somebody to read them but then translating them to a print medium was also very interesting and very challenging. [It was novel] for me because I was involved both worlds [digital and print] of the piece. You can't add as much stuff that you do digitally because it would just be too much—overwhelming. Distilling that to something that made sense and was easy to read and easy to understand in a way that, this is how an email chain goes, was really a chance to reimagine it.\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"210fccfa1d82\",\"_type\":\"block\",\"children\":[{\"_key\":\"210fccfa1d820\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Grenier:\"},{\"_key\":\"210fccfa1d821\",\"_type\":\"span\",\"marks\":[],\"text\":\" [A year in,] we’ve done a great job of drawing in contributors within the Braze organization, but outside the content team, and the marketing team, we've found some real stars from the legal team, from the go-to-market team, from the partnership team, from the engineering team, and being able to partner, for example, with the engineering group in the establishment of \"},{\"_key\":\"210fccfa1d822\",\"_type\":\"span\",\"marks\":[\"8540a97f7056\"],\"text\":\"their own ongoing content cadence\"},{\"_key\":\"210fccfa1d823\",\"_type\":\"span\",\"marks\":[],\"text\":\" one of the ways that we build for our own future success, as well as theirs.\"}],\"markDefs\":[{\"_key\":\"8540a97f7056\",\"_type\":\"link\",\"href\":\"/perspectives/tag/building-braze\"}],\"style\":\"normal\"},{\"_key\":\"5b0bf11881ec\",\"_type\":\"block\",\"children\":[{\"_key\":\"5b0bf11881ec0\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Fuentes:\"},{\"_key\":\"5b0bf11881ec1\",\"_type\":\"span\",\"marks\":[],\"text\":\" When I first get a draft of an article, it’s interesting seeing all the different teams involved in creating and reviewing it. Some articles are more in-depth than others, but it’s always cools seeing that collaboration happen in a real-time kind of way. And it feels good working on that type of stuff because it's more like, \\\"Oh, I never knew about this. This is a new aspect on the market that I didn't know about. Let's figure out how to visually convey that.\\\" I've learned a lot honestly. Just things that I never thought about before. It's like, \\\"Oh, this article is really interesting. Glad they wrote it. It's nice to know about that.”\"}],\"markDefs\":[],\"style\":\"normal\"},{\"_key\":\"9a5a2c6396e8\",\"_type\":\"block\",\"children\":[{\"_key\":\"9a5a2c6396e80\",\"_type\":\"span\",\"marks\":[\"strong\"],\"text\":\"Cottingham:\"},{\"_key\":\"9a5a2c6396e81\",\"_type\":\"span\",\"marks\":[],\"text\":\" Having this really polished, robust, and very strategic content program has really reinstated and elevated us in our market and outside of our market. 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\"},{\"_key\":\"f53f249bfd851\",\"_type\":\"span\",\"marks\":[\"em\",\"4394f8640cdd\"],\"text\":\"Subscribe to Braze Magazine\"},{\"_key\":\"f53f249bfd852\",\"_type\":\"span\",\"marks\":[\"em\"],\"text\":\".\"}],\"markDefs\":[{\"_key\":\"4394f8640cdd\",\"_type\":\"link\",\"href\":\"/resources/library/signup/brazemagazine\"}],\"style\":\"normal\"}],\"featuredImage\":\"https://cdn.sanity.io/images/b7pblshe/marketing-prod/b9361adc27da6c4746c6e4753dc40846f05129a4-1400x700.gif\",\"publishedDate\":\"2019-07-09T10:00:00-04:00\",\"seo\":{\"noFollow\":false,\"noIndex\":false,\"openGraphImage\":{\"_type\":\"image\",\"asset\":{\"_ref\":\"image-b9361adc27da6c4746c6e4753dc40846f05129a4-1400x700-gif\",\"_type\":\"reference\"}},\"pageDescription\":\"An Oral Historal of Braze Magazines and Perspectives | Braze\",\"pageTitle\":\"An Oral Historal of Braze Magazines and Perspectives | Braze\",\"slug\":{\"current\":\"braze-magazine-oral-history-content-marketing\"}},\"title\":\"A Digital-First Paper Anniversary: The First Year of Braze Magazine and Perspectives, As Told by the People Who Built It\"}]}]}],[\"$\",\"section\",null,{\"className\":\"supergraphic-4 relative overflow-hidden contain-layout\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[[\"$\",\"$L36\",null,{\"switchbackData\":{\"logo\":{\"source\":\"/images/dummy-images/logo1.png\",\"alt\":\"logo\",\"width\":144,\"height\":45},\"headingKey\":\"partnerSwitchHeading\",\"contentKeys\":[\"partnerSwitchContent1\",\"partnerSwitchContent2\",\"partnerSwitchContent3\"],\"background\":\"bg-white\"},\"locale\":\"en-us\"}],[\"$\",\"div\",null,{\"className\":\"container flex grid-cols-2 flex-col px-4 gap-8 pb-24 md:flex-row\",\"children\":[[\"$\",\"div\",\"0\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our open technology ecosystem\"}],[\"$\",\"p\",null,{\"children\":\"Our platform is designed for flexible, easy integration so you can build solutions that solve customer challenges and accelerate business growth.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Technology Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-technology-partner\",\"className\":\"h-[44px]\"}]]}],[\"$\",\"div\",\"1\",{\"className\":\"container flex w-full flex-col justify-between gap-8\",\"children\":[[\"$\",\"h4\",null,{\"children\":\"Join our global services network\"}],[\"$\",\"p\",null,{\"children\":\"Agencies, consultants, and systems integrators build robust service offerings with Braze.\"}],[\"$\",\"$L2f\",null,{\"label\":\"Become a Delivery Partner\",\"variant\":\"primary\",\"href\":\"/partners/become-a-braze-solutions-partner\",\"className\":\"h-[44px]\"}]]}]]}]]}],false]}],[\"$\",\"section\",null,{\"className\":\"bg-blurPurple blur-purple-animation relative overflow-hidden contain-layout pt-10 sm:pt-16 pb-10 sm:pb-16 custom-background\",\"children\":[false,\"$undefined\",[\"$\",\"div\",null,{\"className\":\"\",\"children\":[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col items-center py-16 lg:py-24\",\"children\":[\"$\",\"div\",null,{\"className\":\"container flex flex-col gap-12 items-center\",\"children\":[[\"$\",\"div\",null,{\"className\":\"flex max-w-[768px] flex-col items-center gap-5 text-center\",\"children\":[[\"$\",\"h2\",null,{\"id\":\"its-time-to-be-a-better-marketer\",\"className\":\"mb-0 text-white text-display-sm sm:text-display-md md:text-display-lg lg:text-display-xl xl:text-display-2xl font-extrabold\",\"children\":[[\"$\",\"span\",null,{\"className\":\"block\",\"children\":[[\"$\",\"span\",\"3e4a71e218cd0\",{\"className\":\"\",\"children\":\"It's time to be a better marketer\"}]]}]]}],\"$undefined\"]}],[\"$\",\"div\",null,{\"className\":\"flex w-full flex-col justify-center gap-8 md:flex-row lg:flex-row items-center\",\"children\":[[[\"$\",\"$L2f\",\"cpanel-cta-1\",{\"label\":\"Get Started\",\"variant\":\"white-button\",\"size\":\"xl\",\"href\":\"/get-started\"}],[\"$\",\"$L2f\",\"cpanel-cta-2\",{\"label\":\"See How Braze Works\",\"variant\":\"white-ghost-link\",\"size\":\"xl\",\"href\":\"/product\"}]],\"$undefined\"]}]]}]}]}],false]}]]}]\n"])</script></body></html>